20:56Maria Wendt · Tutorial
150 Instagram Reel Hooks To Attract Buyers (Not Viewers)
A business coach making $2,433 a reel breaks down why 'remarkable' beats clever, then live-generates 150 hook variations with ChatGPT.
January 9th 2025The argument in one line.
A single frictionless funnel -- one bio link pointed at exactly one checkout page, one deliberately unpolished daily reel, and one long value-packed caption -- converts casual reel views into repeatable daily sales for both digital and physical products.
Read if. Skip if.
READ IF YOU ARE…
- You sell a digital or physical product through Instagram and haven't systemized how reels actually turn into checkout traffic.
- You're posting reels but sending viewers to a link-in-bio menu or link tree instead of a single checkout page.
- You want a repeatable, low-production daily content habit instead of a multi-reel-a-day burnout schedule.
- You're overthinking production quality and want permission to post unfiltered, low-effort footage.
SKIP IF…
- You don't have a product or checkout page yet -- this assumes something to sell already exists.
- You're looking for organic-growth or algorithm-hacking tactics unrelated to direct sales.
The full version, fast.
The video argues that Instagram Reels convert into daily sales when three things line up: a bio link that points to nothing but the single checkout page for the product being sold, a reel built from ordinary phone footage with a light filter and a trending audio track under 5,000 uses, and a long, value-packed caption that keeps people re-watching the loop. The creator builds one reel start to finish on camera, then reveals real numbers behind her own funnel -- 23 sales in one day from the bio link -- and cross-references a stranger selling a $46 aquarium lamp using the identical structure. The conclusion: post once a day, resist the urge to over-produce, and let the reel-traffic-views-sales chain do the work.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Where the time goes.
00:00 – 00:54
01 · Cold open and the promise
States the outcome up front -- 100+ sales a day, roughly $6,000 -- and frames the video as a follow-along tutorial rather than a talking-head explainer.
00:54 – 03:02
02 · Step 1: one link, one checkout page
The bio link must point directly at the single product's checkout page, never a link-tree menu. Demonstrated on her own course link, then on a stranger's @aquarium_lamp account selling a $46 novelty lamp with 10,000 claimed orders.
03:02 – 04:42
03 · Step 2: building the reel from raw footage
Opens the Reels composer live, pulls unstaged personal footage (switching out flowers, no makeup), trims to ~6 seconds, and applies a single color filter -- deliberately resisting overproduction.
04:42 – 06:42
04 · Choosing audio and writing the hook
Picks trending audio under roughly 5,000 uses, then builds the on-screen hook text -- a specific expertise claim like 'how I got 100,000 followers' -- timed to hold for about four seconds before a 'read the caption' prompt.
06:42 – 08:02
05 · The caption is the real content
Recaps the finished reel's three elements (footage, audio, hook text), then shows a real published example with a long, value-packed caption, arguing the caption -- not the edit -- is what drives repeat loops and view counts.
08:02 – 08:56
06 · The funnel, with real numbers
States the chain explicitly: reels equal traffic, traffic equals views, views equal sales. Opens her live SamCart dashboard on camera and reads off 23 sales that day from the bio link.
08:56 – 10:35
07 · Post once a day, and the proof
Recommends one reel a day over five, then revisits the aquarium lamp account's reel view counts and buyer comments as third-party proof before closing on the course link.
Lines worth screenshotting.
- A bio link pointed at a single checkout page outperforms a link-in-bio menu or link tree because it removes every decision between a reel view and a purchase.
- A stranger selling a $46 aquarium lamp used the identical single-link, one-reel-a-day structure and claims 10,000 orders.
- Posting one reel a day beats posting five, because the funnel depends on caption depth and audience trust, not raw content volume.
- Trending audio selected while it still has under 5,000 uses is treated as a rule of thumb for catching a sound before it's saturated.
- A long, value-packed caption -- not flashier editing -- is credited with making viewers loop a reel repeatedly, and looping is what drives view counts up.
- Deliberately unfiltered, no-makeup footage of ordinary daily activity is presented as outperforming polished production for this creator's audience.
- The on-screen hook text should state a credible expertise claim ('how I got 100,000 followers'), not a generic teaser, so it filters in the right viewer.
- One single reel produced roughly 23 checkout-page sales in a single day when routed through one unambiguous bio link.
- The funnel is stated as three multiplications: reels generate traffic, traffic generates views, views generate sales -- remove any one link and the chain breaks.
- A reel with strong caption depth kept generating views after posting: about 11,000 views the morning it published, projected to plateau near 25,000.
One link, one reel a day, one long caption -- that's the whole funnel.
THE FUNNEL
The entire method compresses to three enforced constraints: the bio link points at exactly one checkout page, the reel itself stays simple and personal, and a long caption is what actually turns views into sales.
01Cold open and the promise
- A creator's stated goal -- repeatable $100+ daily sales from reels -- is a claim worth checking against real dashboard numbers, not just taking on faith.
- Tutorials that promise a specific number (e.g. '$6,000/day') earn attention because they're falsifiable -- treat that specificity as a cue to look for the receipts.
02Step 1: one link, one checkout page
- Routing a bio link to one checkout page instead of a link-tree menu removes every decision point between a reel view and a purchase.
- The same single-link structure is shown working across digital products (a course) and physical products (a lamp) -- the mechanism isn't tied to what's being sold.
- A stranger selling a $46 novelty lamp with the identical link structure claims 10,000 orders -- evidence the tactic doesn't depend on a large personal brand.
03Step 2: building the reel from raw footage
- Ordinary, unstyled footage of daily life is presented as outperforming polished production once a creator has some audience trust.
- A single color filter is treated as the only necessary post-processing step, not more elaborate editing.
- Capturing everyday moments instead of staged shoots is what makes a repeatable daily posting habit realistic.
04Choosing audio and writing the hook
- Picking trending audio while it's still under roughly 5,000 uses is offered as a rule of thumb for catching a sound before it's saturated.
- An on-screen hook should state a specific, credible expertise claim rather than a vague teaser, so it filters in the right viewer.
- A four-second hold on the hook text, followed by a smaller 'read the caption' prompt, is the exact on-screen pacing used before cutting to footage.
05The caption is the real content
- The caption -- not the video edit -- is treated as the primary content surface; a long, detailed caption is credited with causing repeat loops.
- More loops on a single view session is presented as the mechanism that pushes view counts up, not algorithmic luck.
- The advice reframes production effort as writing effort: the claim is that anyone can write a long caption, regardless of editing skill.
06The funnel, with real numbers
- The full chain is stated as three multiplications -- reels create traffic, traffic creates views, views create sales -- and each link has to hold for the next to matter.
- A single day's dashboard is shown live: 23 sales attributed to the bio link that day, grounding the claim in an actual number instead of a vague estimate.
- A single reel's view trajectory (published that morning, ~11,000 views, projected to plateau near 25,000) shows how one post's traffic ceiling gets estimated.
07Post once a day, and the proof
- Posting once a day is explicitly recommended over five times a day, arguing that caption depth and consistency matter more than raw volume.
- External proof -- screenshots of a stranger's reels at 11,000 and 37,000 views, plus buyer comments -- is used to validate the method beyond the creator's own numbers.
- The video closes by pointing to a separate video for a no-face variant of the same method, signaling the tactic isn't dependent on personal on-camera presence.
Terms worth knowing.
- Link in bio
- The single clickable URL in an Instagram profile. The video argues it should point directly at one product's checkout page rather than a link-tree menu of options.
- Reel hook
- The on-screen text overlay shown in the first few seconds of a reel, stating a specific claim (e.g. a follower-count result) to make a scrolling viewer stop and watch.
- Trending audio
- An audio track gaining rapid use on reels. Picking one before it exceeds roughly 5,000 uses is used as a way to catch reach before the sound is saturated.
- Caption loop
- The effect of a long, detailed caption causing a viewer to rewatch a short video while reading, which increases the video's view count.
Things they pointed at.
02:03channel@aquarium_lamp (Instagram)
Lines you could clip.
00:12
“A hundred a day or more, which translates to $6,000 a day or more.”
02:25
“Link to the checkout page of the one product you are trying to sell.”
04:30
“The more natural I look, the more just myself I am, the more views I get.”
08:02
“Reels equal traffic.”
08:53
“Reels equal traffic. Traffic equals views. Views equal sales.”
09:40
“I paid $46 for this lamp because of this reel.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
story
I'm gonna show you how I use Instagram Reels to make a ton of sales every single day. And the thing that I'm most excited for it Can you throw a metric? A ton of sales as in A 100 a day or more.
Which translates to $6,000 a day or more.
Yeah. Like, something like that. We just use this clip that I just said?
Because that feels the most natural. So it's a lot of money. And I do this through Instagram reels.
And the thing that I'm most excited about for this video is I'm actually I've created it in a tutorial format, which is what you guys have been begging for. You want a step by step directions on how I do this to make money. So that is exactly what I'm doing for you here in this video.
I'm gonna give you a step by step tutorial on how I make money with Instagram reels. Super excited. Okay.
So the way we're gonna do this is you go get your phone, and you're gonna follow along with me. If you wanna watch the whole thing first, and then follow along the second time around, that's fine too. But this is built to be a tutorial, so this is built to follow along with me.
Okay. Step one is to make sure your link in bio is linking only to your course checkout page.
K? So I'm going to give you an example of me doing it, an an example of a real product I bought earlier this week. So you can see that this works for digital physical products as well.
So this is mine. This is the link that links directly to my passive income with Instagram course.
This is the course where I teach you how to make money with Instagram. It's the bigger, more robust version of this little tutorial that I'm doing with you. So you can see here, it links directly to the checkout page.
And this course just does really well. A lot of great reviews, people love it. So that's an example of what you would do if you're selling a digital product.
And I want you to notice that there's not a link with lots of different, like a link tree, or a stand store, or anything like that. It is a direct link to the checkout page. And I want to show you an example of somebody who sells a physical product who does the exact same thing.
So this guy here, he sells an aquarium lamp. I just bought one for Ellie because she's obsessed with all things fishes. If you click his link on bio, what does it do?
Oh my gosh. It links directly to the the checkout page. That's what you should be doing.
I've taught this tutorial so so many times, and people get so hung up on this, and they never listen to me, and then they wonder why it doesn't work for Link to the checkout page of the one product you are trying to sell. Do you see how this guy, the only thing he's selling is a lamp?
That's why he's making so many sales. You can see here celebrating 10,000 orders.
I mean, I've seen his reels go viral several times. I believe him that he sold 10,000 copies of this damn lamp. I believe it.
I've sold I sell like a 100 copies of my courses every day. It's because we're putting the link to the checkout page directly in the bio. So just drill that into your brain.
Second thing that we're gonna do together is we're gonna make an Instagram reel. So we're gonna create a new reel together. I'm gonna walk you through this.
I'm gonna show you exactly how I do a reel, and I want you just to see how simple this is. Okay? I'm just gonna go to the reel section.
I'm gonna go to my album called I'm just gonna start a new video. And then I'm gonna go to my album called real footage.
And then this is just like, I kinda get in the habit of taking footage of myself as I'm doing things. So yesterday, I bought a bunch of flowers, had to switch out my old flowers, and so I'm just like, I'll just record myself switching out my flowers.
I didn't do any makeup, I didn't do any hair, I just let myself look the way I looked. So then you're gonna add that piece of footage, and trim it down to about six seconds.
So I'm gonna get the six seconds where should always be six seconds, by the way.
Okay. That's about six seconds. That's the set first step that I do.
Second thing that I always do is I always add a reel. Just gonna mute this because it's kinda loud. Yeah.
I'll turn my phone audio down. So I just added a filter. Ones that I'm really liking right now, I'll just put them on screen here so you can see.
I like amazing golden hour, toasted almond, moody, teal and orange is also a really nice one that I'm kind of obsessed with right now. But I think for this one, the golden hour one looks better.
So that's the the second thing that I do is I add a filter onto the footage.
So again, I'm literally in pajamas. Like if you look at what I'm wearing, I'm wearing pajamas. My hair has not done anything to it.
I'm not wearing a lick of makeup. I'm just myself. People like to see the realness.
I really used to overthink the footage stuff, but as I've gotten more experience, I've realized that the more natural natural I I look, look, the the more more just myself I am, the more views I get. People don't care what we look like, we really don't. Especially in my audience, they just don't care.
Alright. Now we're gonna choose an audio. I like to make this really easy.
I go into the trending section, I look for reels that have a little trending arrow going up, and I choose a trending sound that has 5,000 views or less.
So we'll play this one.
I'm obsessed with this one.
So I'm gonna just turn it down again. Okay. Now here's what you're gonna do.
You're gonna add what's called a hook, and you probably have already heard the term before, but basically the hook is the thing that's gonna hook the viewer to watch your whole reel. So for me, I might just say something like and and by the way, the hook needs to be if you want it to do really well, you're teaching them something that you are an expert in.
Okay? So something that you're really, really good at. I'm really, really good at making money on Instagram and teaching people how to make money on Instagram.
So that's what I'm gonna make my hook about. If you're a relationship coach, what are you really good at as a relationship coach? If you're a fitness coach, what are you really good at?
If you're a video editor, what are you really good at? If you're a mom, what are you really good at? For now, we're gonna do something like how I got a 100,000 followers on Instagram.
So basically, if you are a relationship coach, you might do like how I met the love of my life.
How I built an incredible group of girlfriends. If you are a career coach, you'll be like, how I helped Sarah Ann get land her dream job.
Right? Like, it doesn't it's just what are you good at? Put that on here.
You can play with the fonts a little bit. I like to make sure it's super legible. So I usually do something like this, where it's like a white background with black font.
And then you're gonna let it play for about four seconds, and then you're gonna add a little prompt to read the caption.
So read instructions below. And then I make it smaller and drag it.
And then what you're gonna do is as you edit it and I'd probably make it real this simple. I'd probably make it five seconds long. I don't think it needs to be six seconds.
And then I just drag the the caption to be like the last the caption text to be the last second. So it might look something like this if we play it. Again, this is like not taking very long at all.
So if you look at this, it has three elements. The footage, which has a filter on it, the audio, which we just grabbed and didn't overthink, and two pieces of text.
Now I wanna show you a good example of a caption because really the caption is where this all is at. So I just did I'll show you one that I just did today. It's a really good example that I've been making the same kind of simple reels for I now have a 111,000 followers, and I'm making essentially the exact same reels I just showed you how to do.
So I added one extra text. So you can see here instead of having two pieces of text, this one has three pieces of text. So that's the only difference.
But then I want you to show I wanna show you what I did. I wrote out a really long caption. K?
And this caption is a tutorial and it's really helpful. It's really really incredible value packed caption.
It goes on and on. This is the this is the bulk of the content is writing, but you can write. Most people think the hang up is, oh, I have to make these really complicated reels and that's why I'm not going no.
You just have to write really long captions. And then it causes a video to loop and loop and loop and loop and that's how you get more views. But you guys all can write.
Writing's easy. Reels equal traffic.
So I get a certain amount of traffic from the reel that you just saw, I'm going to get a certain amount of traffic, certain amount of views. I published it this morning, it has around 11,000 views at this point. It'll probably tap out a reel like that, probably tap out around 25,000 views.
A certain percentage of people who view my reel will check out my profile. And a certain amount of people who check out my profile will click the link in bio and buy my course.
I wanna tell you how many people have purchased my link in bio today. Okay.
So the link in my bio is called passive income business with Instagram. If you scroll up, you can see that we've sorted to it's 03/20/2024, which is the day that I'm filming this video.
And you can see here that with my link in bio, my passive income with business my passive income business with Instagram courses on 23 sales. So so far, I've done 23 sales from my link and bio today.
And so that's how it works. Reels equal traffic. Traffic equals views.
Views equal sales. And so the more Reels you publish again, I do like one a day. Right?
It's not like I'm pumping out three, five like some people think you have to publish five pieces of content a day. Five reels a day. I do one a day, but I tell my students do even less than that.
If you go back to this the aquarium lamp guy, let's see what he does. Oh my gosh. I'm sorry to be snippy, but like, all he's doing is making reels about his product.
Got all this. This reel has 11,000 views on it too. This one has 37,000.
This is the one that this the one that I've already showed you is the one that I saw that made me buy it. I paid $46 for this lamp because of this reel.
And if you read the comments, people are saying, oh, I got it.
I bought it. I remember it. Core memory unlocked.
I used to have one. I had one when I was little. And then there were questions about who buying them.
Might have to get another. Same. I miss it.
Like, this is the thing. This works for this this method of creating reels, then go to your link in bio, which then make you money, make you sales.
It's working for people who are both in a digital product industry like myself, where we sell courses, but also in a physical product where you sell things like aquarium lamps. I mean, it's just crazy. And if you wanna see how to do this without showing your face at all, it is different.
So go watch this video that shows you how to do that. In the meantime, there's a lot more in this video that I just didn't have time to go into. Like, what do you need to put on the checkout page so you get more sales?
That's important, and that's what I teach in my passive income with Instagram course. Click the link in bio to check that out.
The Hook
The bait, then the rug-pull.
The promise up front is blunt: a hundred sales a day or more, which she puts at $6,000 a day or more. What follows is not theory -- it's a screen-recorded, step-by-step build of one reel, cross-checked against her own live sales dashboard and a stranger's $46 aquarium lamp business running the identical playbook.
Named ideas worth stealing.
08:02model
The Reel Funnel
- Reels
- Traffic
- Views
- Sales
Each reel drives profile traffic, traffic converts into views and profile visits, and views convert into bio-link checkout sales.
Steal forany single-product or course funnel run through organic Instagram content
04:42list
The 5-Element Reel
- Raw personal footage (no makeup or styling)
- A single light color filter
- Trending audio under ~5,000 uses
- An on-screen expertise hook held for ~4 seconds
- A 'read caption below' prompt
The exact five-part structure used to assemble one reel from start to finish on camera.
Steal foranyone building a repeatable, low-production daily content template
How they asked for the click.
VERBAL ASK
10:15product
“Click the link in bio to check that out.”
Closes on the same single-link, single-product structure taught throughout the video -- points to her specific checkout page rather than a generic 'link in bio.'
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
