Modern Creator
Maria Wendt · YouTube

150 Instagram Reel Hooks To Attract Buyers (Not Viewers)

A business coach making $2,433 a reel breaks down why 'remarkable' beats clever, then live-generates 150 hook variations with ChatGPT.

Posted
1 years ago
Duration
Format
Tutorial
educational
Views
48.4K
1.3K likes
Big Idea

The argument in one line.

The best-performing Instagram Reel hooks aren't clever copywriting tricks — they come from stating a genuinely remarkable result, where 'remarkable' is measured against the viewer's own starting point, not the creator's.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You post Reels or short-form content for a business and want the views to convert into paying customers, not just engagement.
  • You've built an audience but can't tell whether your followers are 'viewers' who scroll past or 'buyers' who actually act.
  • You want a repeatable process, including a ChatGPT prompt, for generating dozens of hook variations instead of writing each one from scratch.
  • You're early in your business and assume you don't have anything remarkable to talk about yet.
SKIP IF…
  • You're already running a data-driven content program and have tested hook frameworks — this is an introductory framework, not advanced testing methodology.
  • You need visual or production tips like editing, filming, or thumbnails — this is purely about hook copywriting.
TL;DR

The full version, fast.

A business coach who averages $2,433 per Instagram Reel argues that hook performance comes down to one thing: whether the underlying result is remarkable, not how cleverly it's phrased. She defines two audience types — viewers who scroll and like but never act, and buyers who watch Stories, click links, and purchase — and argues creators should aim their hooks at the second group. 'Remarkable' is relative to the viewer's own starting point, so a first $1 sale is as valid a hook as a million-dollar quarter. She demonstrates a BuzzFeed-style 'ran an experiment, here's what happened' format, then live-generates 150 hook variations with a specific ChatGPT prompt to show how the framework scales across any niche.

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Chapters

Where the time goes.

00:0000:45

01 · Cold open: the income claim

States the $2,433.91 average per reel and previews the ChatGPT hook-generation prompt to come.

00:4502:20

02 · Proof of income

Screen-shares a Hiros revenue-attribution doc showing $600K across 246 reels over six months, the source of the per-reel average.

02:2005:20

03 · Buyers vs. viewers

Defines the two audience types: viewers scroll, like, and rarely act; buyers watch Stories, click links, comment, and purchase.

05:2010:00

04 · The remarkable-result thesis

Argues the best hooks come from remarkable results, and that 'remarkable' is relative to the viewer's own starting point, not the creator's.

10:0013:46

05 · The BuzzFeed experiment format

Shows how 'I did X for 30 days, here's what happened' headlines work in any niche, using Google searches of real BuzzFeed experiment posts.

13:4619:20

06 · Live demo: 150 hooks via ChatGPT

Runs a fictional fashion-designer example through a hook-generation prompt and a separate experiment-idea prompt, then reviews which outputs actually land.

19:2020:56

07 · Wrap-up and CTA

Recaps that consuming content as a buyer teaches you what works, then points to a companion video on turning buyers into an automated checkout flow.

Atomic Insights

Lines worth screenshotting.

  • Average income per Instagram Reel can be calculated by dividing total attributed revenue by reels published — one creator tracked $600,000 over six months across 246 reels for an average of $2,433 per reel.
  • Viewers watch and maybe like a reel, but rarely comment, share, follow, or act on a CTA — buyers watch Stories, click links, comment, and ultimately purchase.
  • The single biggest driver of a reel hook's performance is not clever copywriting but whether the underlying result is remarkable.
  • What counts as remarkable is defined by the audience's starting point, not the creator's own sense of achievement — a first $1 online sale is remarkable to someone who has made $0.
  • Fill-in-the-blank hook templates like '73 hooks that work' underperform because they optimize for cleverness instead of a genuinely remarkable result.
  • The BuzzFeed 'experiment' format — do something unusual for a fixed time period, then report what happened — reliably produces watchable, buyer-attracting content in almost any niche.
  • Generating 150 hook variations with ChatGPT isn't meant to produce 150 usable hooks — it's meant to surface angles the creator wouldn't have thought of alone.
  • Reviewing your own content consumption habits — do you watch Stories, click links, buy — is a practical self-diagnostic for whether you behave like a buyer or a viewer in a given niche.
  • A results-focused reel needs a clear next step, like driving buyers to a checkout page, or the attention it captures never converts to revenue.
Takeaway

Remarkable beats clever, every time

HOOK STRATEGY

A reel hook converts strangers into buyers only when it states a result the viewer finds remarkable relative to where they are right now, not when it's phrased cleverly.

  • Calculate real revenue per post by dividing total attributed sales by posts published — average income per reel matters more than views or likes.
  • Sort your audience into viewers, who scroll and maybe like, and buyers, who watch Stories, click links, comment, and purchase, then write hooks aimed at the second group.
  • A hook's pulling power comes from the result behind it being remarkable, not from clever phrasing or fill-in-the-blank templates.
  • Remarkable is measured against the viewer's current starting point — a first sale is as strong a hook to a beginner as a million-dollar quarter is to an experienced buyer.
  • Borrow the BuzzFeed experiment format: run something unusual for a fixed period, then report exactly what happened — it works in almost any niche.
  • Generating a large batch of hook variations with an AI prompt isn't about using all of them — it's about surfacing angles you wouldn't think of alone.
  • Audit your own content consumption: if you watch Stories and click links for a topic, you're a buyer for it — study what made you act.
  • A results-focused hook is wasted without a clear next step — pair it with a direct path to a checkout page, not just more content.
Glossary

Terms worth knowing.

Hiros
A software tool used to track which platform or content piece a sale's revenue is attributed to, letting a creator calculate income per post.
Resources

Things they pointed at.

Quotables

Lines you could clip.

00:00
I make $2,433.91 on average per reel I put out on Instagram.
concrete income number as a cold open, no setup neededTikTok hook↗ Tweet quote
02:20
There's viewers and then there's buyers.
short declarative framework line, easy pull-quotenewsletter pull-quote↗ Tweet quote
05:56
The best hooks happen when you do something exceptional.
thesis statement, standaloneIG reel cold open↗ Tweet quote
09:43
It's what your potential buyers think is remarkable.
reframes the whole framework in one linenewsletter pull-quote↗ Tweet quote
13:02
If you want good hooks, you have to go make shit happen for yourself.
blunt, quotable closing line to the thesis sectionTikTok hook↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

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analogy
00:00I make $2,433.91 on average per reel I put out on Instagram. Some make me more, some make me less, but I sat down and I did the math and actually calculated how much I make per reel.
00:13In this video, I wanna show you how to make reel, specifically how to make reel hooks that attract buyers, not viewers, because there's nothing worse than having this massive hobby that's supposed to be making you money and sucks all your time, you're actually not making money from it.
00:28And so what I'm going to do is in this video, I'm going to walk you through a couple of things you you need to know and then a couple of chattypty prompts I want to give you so that you end up with a 151 Reels that you know for sure will attract buyers, not just viewers.
00:42First, what I wanna do though is I wanna show proof of the like a little bit of like the backstory on the $2,500 that I make per reel because I get it, it's a big income claim. So let me get that set up so I can show you that proof super quick, then we'll get into the actual video.
00:55Okay. Sharing my screen here. This is what I want you to see.
00:59I'm gonna go full screen mode here with this guy. Um, okay. So like I said here, I get paid right around $2,500 per reel.
01:07So I these are the last six months of data that I pulled from you to show. So this is called Hiros. Um, it's a software that we use to track where all the money I make comes from.
01:16You can look it up. It's hiros.com. If you see here, IG and Instagram together is right around $600,000 over the last six months.
01:25And then you can see here I published 246 reels over the last six months. Um, and then basically, we do some simple math.
01:33600,000 essentially dollars divided by the 246 reels I published equals an average of $2,433 per reel.
01:42So that's how I get the math. That's how we know for sure because we can actually track, like, you can see here there's a little drop down in the actual hires. We can actually track how much each individual reel makes me.
01:53So if I put a reel out on Instagram, I'd say, oh, one, man, that one only made me $500 or oh, shit. That one made me $7,000. We should make more like that.
02:01So that's how we have that data. That's how I know how much I make per reel. I like if you're gonna listen to someone on the Internet, they should at least know what they're talking about, so I want you to feel comfortable about that with me.
02:11Let's do this. Let's go into, um, buyers versus viewers. I think this is a really important distinction that we need to make.
02:17I'm just gonna turn off the second head here. There's viewers and then there's buyers.
02:23Obviously, if you're gonna spend the time to make content organically, which is a significant level of effort, you want your content to attract buyers, not viewers.
02:33So viewers will watch your ad, they'll or they'll watch your reel.
02:39They'll like your reel if you're lucky. And if you're extra lucky, they'll share it with someone. That happens rarely with viewers.
02:48They're scrollers. Right? They're not really interacting with your content.
02:51They're probably not gonna follow you. If they follow you, that's the most they'll ever do.
02:57They're unlikely to watch your stories. They never take an action beyond that. So if you put out like a CTA or call to action to buy your product or to get a freebie or whatever it might be, they're very unlikely to do that because they're viewers.
03:10Most people are attracting viewers, and they don't know it or they don't understand enough to note the distinction.
03:17We do not want you doing that. We want you attracting buyers. Here's what buyers do.
03:22Buyers will watch your stories. When someone watches your stories versus the reels that just come up in their feed, it shows an extra level of intentionality, an extra level of indoctrination, for lack of a better word, an extra level of intentionality.
03:38They're more in your world, and they're more in a relationship with you. That's like a a good way to say it.
03:44So buyers tend to watch your stories. Buyers comment on your reels or click links or any other calls to actions that you put out.
03:54So if you say something like, um, comment freebie to get a copy of my freebie, your buyers or people who are wanting to be removed from being buyers will tend to take the actions you tell them to take. Most importantly, buyers buy.
04:10The best buyers buy everything you put out. I have a a small group of customers, maybe, I don't know, 10,000 customers or so, five to 10,000, who joke about buying anything I put out.
04:25You know, y'all you know yourself. You know who you are. Every time I put out a course, you're like, oh, damn it.
04:29There goes my wallet. Right? Because you're very loyal, you've been very, very loyal customers, and I know most of them by name, I recognize you guys and I see your orders come across my desk, like, know you and you know me.
04:40Those are the best buyers. That's what I want for you, is the best of the best. But I'll also take buyers, and you'll take buyers too who buy some, but not all.
04:48That's great too. How do we attract those people? How do we attract those buyers and best buyers with our content?
04:54How do we hook them in? What are the things that we should be saying on our reels to attract those people and push away or repel the people who are never going to buy from us?
05:05I don't know about you, but I only make I'm not making content on Instagram to be famous. I'm not making content on Instagram because I'm bored. I'm not making content on Instagram because I love social media.
05:15I hate social media. I'm making content on Instagram because I wanna get paid, and I bet that's why you're doing it too. So fundamentally, here's what I've noticed.
05:24As someone that has I get an average of 7,000,000 views a month, I make, like you like you saw, around $2,500 per reel, so hundreds of thousands of dollars a month through Instagram.
05:38I've been doing this for eleven years. I sell 100 like, I get hundreds of customers a day, some from other platforms, but a lot from Instagram. Here's what I've learned about copywriting in general and then Instagram hooks in specific.
05:54Fundamentally, the best hooks happen when you do something exceptional.
06:02You can and we're gonna talk about little clever words we can use because there is things that are gonna be more helpful than others, but fundamentally, the things that go viral, the things that attract buyers are exceptional results.
06:16Now, immediately, what I wanna clarify is that you should not feel discouraged, because you might be thinking, well, I haven't done anything extraordinary or I haven't done anything incredible, and that's not true.
06:29Everyone has done remarkable things, and I wanna make a very clear point of distinction using myself as an example. Okay? And then we'll do a couple other examples, and then I want to give you it's a very specific chat GPT prompt, but I want to give you a very specific chat GPT prompt that's going to generate a 150 Instagram real hooks that follow the premises of what I'm about ready to teach you.
06:48So I want to pull up something, and we're going to look at one of my examples first, and then I'm gonna teach you how you can see the remarkable things that you've done. So let's do an example first.
06:59Okay. So I wanna show you what I would consider to be a classic hook. Let me show you.
07:04This is something remarkable. I make a million dollars every three months. It's actually closer to every ten weeks now, but let's just call it every three months.
07:14I make a million dollars every three months. Here's how. Here's what I do.
07:20This is a remarkable result, and that is why it's a good hook. Now you might see this and be like, well, I can't do this because I don't make a million dollars every three months, or I don't do x y z remarkable thing in my industry. But you do and you don't realize it, and I'm not just saying that because I want you to feel good about yourself.
07:41I don't want you to feel good about yourself or not. I want you to make money. Right?
07:44That's my job as your business coach is to help you make money. And so I'm telling you that not to make you feel good unnecessarily about yourself. I want you to know that you literally do remarkable things, not in a trite feel good way.
07:57Here's the perspective shift I want to give you.
08:02Let's say that you are like, well, I don't run marathons, and therefore, I'm not a good runner. To the person who can't even get out of bed because they're so depressed, they're not interested in learning how to run marathons.
08:14They want to know how they can get out of bed and take care of themselves, brush their teeth, brush their hair. So for someone to say, hey, I overcame a six month depressive episode, and now I brush my teeth every day, that's remarkable.
08:31Whatever you've achieved in your life as it relates to your industry, as it relates to your business, is remarkable to the person who hasn't done it yet.
08:40A lot of you know my first year of business, I only made $63 the first entire year. If I were to make content like this now an exceptional hook now, you know, like at that time, when I had only made $63, my hook would be how I made my first dollar in my online business.
08:59Because to the person that hasn't made a dollar yet, making your first sale is remarkable.
09:07You've done it. Most people want an online business and they can't make their first sale. They don't know how to even do the most first basic step, which is make your first dollar online.
09:17And so the best hooks, and I'm about ready to give you a chat GPT prompt, this is gonna start pulling this all together.
09:23The best hooks are not the ones necessarily that are like, make a million dollars every ten weeks.
09:30Obviously, the the more the more remarkable things you do, the more you can talk about them online. But you have to the met the measure for what's remarkable isn't what you think is remarkable.
09:43It's what your potential buyers think is remarkable. And so you have to really peel back a couple of steps and say, oh, wait a minute. When I was just getting started, when I was just beginning, what was remarkable to me?
09:55This applies to every industry. We're going do some chatty bitty prompts in a minute here. If you want another way to create remarkable results, which again is a good hook, a good hook isn't fill in the blanks like you see them all over Instagram.
10:08Here are 73 hooks that are amazing, and they're it's just like fill in the blanks. That's not very helpful because that's just trying to get cute and clever, but like I'm saying, the best results are the ones that actually have accomplished something remarkable, and then you don't need to get fancy with your copy around it, you just have the good result.
10:30Another way to achieve remarkable things is to do what BuzzFeed does. You guys know BuzzFeed. Right?
10:35The quizzes, the articles. As a millennial, BuzzFeed was like a bible for us. BuzzFeed did this thing that's remarkable.
10:44They ran experiments, and then they reported on them. I want you to do this too.
10:49Let me show you an example. BuzzFeed experiments.
10:56Sugar. Okay? I quit sugar for thirty days, and this is what happened.
11:02I banned sugar for a week, mom in progress. We quit added sugar for thirty days, and this is what happened. Now let's say that you're a life coach.
11:12This guy hired a personal friendship coach. I hired a life coach to help me make friends. Um, I would say, like, relationships.
11:21We tried a classic love experiment.
11:25Couples take it. That one's different. We'll just say, like, relationships, intimacy.
11:33Challenge yourself to have sex, I'm guessing, like, every day or something like that. So we'll do BuzzFeed experiment, parenting test.
11:45No. Not test. That'll pull up quizzes.
11:49I'll just maybe I need to put parenting in front of experiment. BuzzFeed parenting experiment.
11:57Well, maybe parenting isn't a big thing. But like you let's go back to the sugar one because I think this really illustrates it.
12:06I did blank for a blank period of time, and this is what happened. Classic experiment.
12:12I do this all the time in my business, and I report on it all the time. I posted to Instagram for three hundred sixty five days in a row, and here's what happened. I published two YouTube videos per week, and here's what happened.
12:24I changed this one thing on my landing page, and my conversion increased by 30%. Here's what I changed. I run experiments all the time as a marketer, and I report on it, and it makes very good, remarkable content.
12:39So the first thing that you're going to want to do is shift the perspective. Okay. I achieve remarkable things.
12:43The second thing that you're going want to do is say, okay. What are experiments that I can run that are not being done to my industry, or I would like to read for myself, or I know my potential customers would like to read?
12:56You have to in summation, if you want good hooks, you have to go make shit happen for yourself. You can do that in a thousand different ways, but the best hooks are the ones where you do remarkable things.
13:08Everything on social media that goes viral is because it's different, unique, remarkable, it stands out. I see tons of people spend all this time creating content that isn't remarkable, trying to force views, trying to force this magical hook that's going to solve the problem of their low engagement, or their no views, or their lack of reach.
13:28If you go out and you do something remarkable, even if it's not remarkable to you, remarkable to your potential buyers, you will see results.
13:38You will attract buyers. What I want to do is move to ChatGPT, which is why I'm still sharing my screen, and I want to do examples.
13:47And then I wanna talk about what happens after this. So, okay, here's an example. Let's do one in an industry that probably most of us aren't in.
13:54I'm a fashion designer, and my fashion, my design, my pieces or I don't even know the right terms.
14:05Heavily featured during fashion week in Paris.
14:13Paris. What am I doing wrong here? I also have a course that teaches new fashion designers.
14:27So this is the prompt you'll put in, how to break into the fashion industry and get paid to design fashion.
14:39Generate 150 plus Instagram Reel hooks that attract buyers, not viewers.
14:55This is important. Really dig into the pain points of not being able to break into this industry, not knowing, again, I'm just making this up literally on the spot, what to do to get started.
15:12Don't be overly salesy, and keep the focus on the results I've achieved.
15:21Alright. You will not like every prompt that comes up. This is why we generate a 150.
15:25Some of these prompts will work well, others won't. The point of generating so many prompts is to hit different angles you can use.
15:35You also might see the chatty p t gives you ideas on experiments that you can run.
15:41So while this is generating I wonder if I can do two prompts at once. I think I can.
15:50Okay. I am a fashion designer.
15:54You can insert your industry here. What are some experiments I can run and then report on to new people who want to start designing fashion pieces.
16:09A good example of an experiment style I like is I quit sugar for thirty days.
16:19Here's what happened. Okay. So let's go back to the other one while that's generating.
16:25Okay.
16:28This is a great one. I used to design in my bedroom. Now my pieces are in Paris.
16:32And I probably wouldn't say something like, let me show you how it's done. I probably would do one more like this, where if I refresh, and then it'll say something like, here's what I do, or like, here's how I did it.
16:48And I want you to visualize what a good hook that would be to someone who is currently designing pieces in their bedroom and maybe just like on a computer, like, without really anyone seeing it, and you see that visual of the before and the after. Very powerful hook, but it's not like like this here.
17:05It's not clever. Like when people say, oh, I want hooks, they're thinking of clever phrases that will mask the mediocrity of the results they've gotten or the really, perceived me like, it's not really even mediocre.
17:20They perceive it to be mediocre because they're thinking about it through the lens of how far they've like, the gap between where they are and where they want to be. You need to think of your results as the gap of where your potential customers are versus where they want to be.
17:35Yeah. My Paris debut wasn't luck. I would say something like, my my design pieces ending up in Paris wasn't luck.
17:42Do this is what I did. Some of these are good. Right?
17:45Some of these are not good.
17:48This is a classic one. My bank account was at zero. Now I get paid for every piece I create.
17:52That's like very a la Maria went. Yeah. This is a really good one.
17:56You won't believe how quickly my design sold once I nailed my niche. Like, you won't believe how quickly x happened once I did x, like, y thing, also very good. So again, like, we generated a whole bunch.
18:07The point of generating this many isn't that you will literally use all 150, it's what are the angles I'm not thinking of? What are the different ways I can hit this?
18:16Now we go to our prompt here. Here's an example of different experiments. I recommend you do this if you feel like you don't have really good results.
18:22So you put your industry in like it did. Designing with a single color palette for thirty days, love it. Creating zero waste patterns for thirty days.
18:29I created, whatever, thirty zero waste patterns in thirty days, here's what happened. And that even tells you like what to report on.
18:38One hour fashion sketch. These are all so good. These are all interesting.
18:42These are all different remarkable things you can do in your industry.
18:48I want you to start when you consume content, you're in that last hour of the day scroll of Instagram or TikTok or whatever it be, I want you to start paying attention to the the reels that are ending up in your feed or the TikToks that are ending up in your feed. Why are they there?
19:04If you have a curated algorithm account like I do, where you're wanting to attract buyers, they're not necessarily watching stuff for entertainment.
19:15They're watching stuff that are solving problems. There's things I am watching in different departments that I can't like really get into, but they're not business related, but they're very solution oriented.
19:25It could be generational healing, it could be single parenting. These kinds of things, I'm consuming content on them, and I buy courses around those topics all the time. And so though I'm a buyer, so when those kind of people are putting out content, I'm not looking at the way I love cute cat videos, that's viewer behavior.
19:44I'm a I exhibit buyer behavior, and I'm a really good person to be having consume reels around certain problems I'm wanting to solve in my life. And so those are the kind of people you're wanting to attract. That's why you have to have really intentional stuff, and that's why you need to keep it results focused.
20:00Let me switch my camera back. By the way, people sometimes tell me, Maria, you're so into what you talk about. Maria, you talk so fast.
20:08It's because I know that this is one of the things, if you can unlock this this this copywriting hack, this this hook hack, it makes a very big difference in your bottom line, in your bank account.
20:21Now that you've done this, now that you've attracted and that you've got the hooks that are actually gonna attract buyers, the next step is to get them to your checkout page.
20:31So you you've got them, you've got the buyers, they're watching your educational problem solving or results focused, remarkable results focused reels. You need to get them to then go to your checkout page after they viewed the reel, and this is the first step in building an automated business.
20:47I just published a whole video on building an automated business from scratch. Go watch that one now. I'm gonna put it somewhere on the screen here.
20:54Go watch that next.
The Hook

The bait, then the rug-pull.

Maria Wendt opens by putting a number on the thing most creators only guess at — $2,433.91 average revenue per Instagram Reel — then spends the next twenty minutes reverse-engineering the difference between a hook that gets watched and one that gets bought.

Frameworks

Named ideas worth stealing.

02:20concept

Buyers vs. Viewers

Two audience tiers for short-form content: viewers watch and maybe like passively, buyers watch Stories, click links, comment, and purchase.

Steal forauditing whether your Reels are optimized for engagement vanity metrics or actual revenue
05:56concept

The Remarkable Result Hook

Hook strength comes from the underlying result being remarkable relative to the viewer's own starting point, not from clever copywriting.

Steal fordiagnosing why a well-written hook still underperforms
10:46model

BuzzFeed Experiment Format

  1. Pick an unusual action
  2. Commit to a fixed time period
  3. Report exactly what happened

A 'ran an experiment, here's what happened' structure that works across almost any niche.

Steal forgenerating remarkable-feeling content without needing a huge existing result
14:15list

150-Hook ChatGPT Prompt

  1. State your industry and credibility
  2. State the topic of your course or offer
  3. Ask for 150+ Reel hooks that attract buyers, not viewers
  4. Direct it to dig into pain points of not knowing how to start
  5. Instruct: don't be overly salesy, keep focus on results achieved

The exact prompt structure used live to generate 150 hook variations for a fictional fashion-designer business.

Steal forany niche needing a fast batch of hook angles to test
CTA Breakdown

How they asked for the click.

VERBAL ASK
20:28next-video
I just published a whole video on building an automated business from scratch. Go watch that one now.

Soft CTA folded into the wrap-up — after establishing that the next step is getting buyers to a checkout page, she points to a companion video rather than pitching a product directly on camera.

FROM THE DESCRIPTION
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

open
hookopen00:00
income proof
valueincome proof01:01
buyers vs viewers
valuebuyers vs viewers02:29
million-dollar hook example
valuemillion-dollar hook example07:04
buzzfeed experiment example
valuebuzzfeed experiment example11:38
chatgpt prompt demo
valuechatgpt prompt demo14:15
reviewing generated hooks
valuereviewing generated hooks18:11
cta to next video
ctacta to next video20:28
Frame Gallery

Visual moments.

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