06:06Brian Mark · Tutorial
The Exact DM Script to Book 3-5 Sales Calls Per Week
A 6-minute blueprint: four rules and five questions that move a warm Instagram follower to a booked call — without a single cold outreach.
June 9thThe argument in one line.
Creators who obsess over how to make more money are asking the wrong question — the only lever that reliably compounds is how much value you give, unconditionally and consistently.
Read if. Skip if.
READ IF YOU ARE…
- An online fitness coach with an audience but stagnant client conversions, wondering why the content is not converting.
- Someone who creates content reactively — reposting what worked last time — rather than from a deliberate framework.
- A coach who wants a repeatable scripting process for short-form content, not just inspiration.
- Anyone who has avoided speaking an uncomfortable truth online because they fear being attacked in the comments.
SKIP IF…
- You are not in the fitness or coaching space — the niche examples are hyper-specific to personal trainers and online health coaches.
- You are looking for a polished course or structured curriculum — this is a raw mastermind recording with multiple side conversations and unedited transitions.
- You want engagement or growth tactics; this is a philosophy and script-writing session, not a distribution playbook.
The full version, fast.
The core argument is that content converts when it is built around giving value, not extracting attention. Brian frames all business as a value exchange and runs attendees through a painful audit of where they are draining value from themselves and their clients. The second half shifts to Colt de Silva scripting system: identify the avatar pain, state the purpose, brain-dump the delivery, research what is working in your niche on Instagram, then apply viral packaging. The workshop ends with live on-screen script editing, then the group goes off to actually record content.
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Create a free account →Where the time goes.
00:00 – 01:28
01 · Vlog open and intro hype
Brian selfie-style intro from a mountain. MC hypes up the room and sets the agenda for the day.
01:29 – 05:30
02 · Business is relationships — value philosophy
Brian presents his foundational framework: business = relationships = exchange of value. The wrong question is how do I make money? The right question is how do I create more value? Law of Win-Win introduced.
05:30 – 07:00
03 · Break and vulnerable Q&A sidebar
Snack break. Brian takes a vulnerable sidebar question about being attacked in comments after sharing a personal story about drug use on his honeymoon — used to illustrate that others perception cannot always be controlled.
07:00 – 09:00
04 · Mind / Body / Soul audit exercise
Three categories of self-audit. The exercise is intentionally painful — find where you are taking value from yourself and your business.
09:00 – 10:00
05 · Business relationship audit
Audience, current clients, past clients. How much energy do you spend on past clients? A lot of reputation depends on them.
10:00 – 12:40
06 · Small group breakout sharing
Attendees share in groups of 6 where they are draining value — reposting what worked, taking on misaligned clients, no boundaries with program availability, doom scrolling.
10:44 – 15:33
07 · 20-Day Focus Challenge
Brian reveals the 5 rules of the challenge and attendees pick their personal commitments.
16:00 – 18:30
08 · Colt attention content philosophy
Colt de Silva takes the room on creating awareness content. The ideology: create controversy, inspire or trigger emotion, or make someone pay attention because you have value.
18:30 – 23:40
09 · Live scripting demo — Thought / Purpose / Delivery
Colt opens his real iPhone Notes content folder on the big screen. Walks through 2 years of scripts. Live-demos writing a script for the I hate the person I see in the mirror pain angle targeting a 25-year-old dad.
23:40 – 27:00
10 · Instagram content research walkthrough
Colt browses Instagram live on the big screen searching fat loss. Shows how to find accounts, save videos including bad videos with good ideas, and reverse-engineer first-3-seconds hooks.
27:00 – 30:00
11 · Viral packaging and live script editing
Viral packaging formula defined. Colt edits a participant (Paris) script live on screen — deletes two redundant paragraphs, tightens language. Say more with less.
30:00 – 31:10
12 · Scriptwriting homework and filming begins
Homework assigned on screen: research videos, write your version, apply viral packaging, get feedback, go record. Group disperses to actually film.
31:10 – 32:10
13 · Coaching through emotional delivery
A female coach (mother) coached through delivering an emotionally vulnerable hook about her kids. Practices mirroring delivery.
32:10 – 32:50
14 · Recap and testimonials and CTA
Brian wraps Day 2. Cuts to outdoor deck testimonials from 5-6 attendees pitching the next Elite Mansion Mastermind. Group hug close.
Lines worth screenshotting.
- The question how do I make more money is wrong — replace it with how do I create more value and the money becomes a byproduct.
- Value is perception-based: what you think is valuable content means nothing if your audience does not act on it.
- Past clients are the most underinvested relationship in most coaching businesses — and they control your reputation.
- Creating content with the expectation of something in return is exactly why most creators do not get paid.
- The hook should be written last — it is the best line of the video you just wrote, not a stand-alone teaser invented first.
- No neutral hooks. Every piece of attention-content is positivity, negativity, or humor — anything in the middle disappears.
- Save the bad videos from your niche, not just the viral ones — weak execution on a good idea is your clearest content opportunity.
- Two hours of uninterrupted deep work on content daily compounds faster than any amount of sporadic high-output sessions.
- Neutral is negative — there is no such thing as stagnant. You are either giving value or losing ground.
- Eliminating the one thing that takes the most value from you is the prerequisite to becoming valuable to others.
- Saying the same thing twice in a script is the surest way to kill shareability — say more with less is the only editing rule that matters.
- The audience who would be turned off by your harshest version is not your client — talk to the person who would not flinch.
Give first, convert later — the only content strategy that compounds.
WHAT TO LEARN
Coaches who obsess over content formats are skipping the prerequisite: a conviction that your job is to give value without expecting anything in return, which paradoxically is what makes audiences eventually pay you.
- Replacing how do I make more money with how do I create more value is not a mindset trick — it changes what you make, how you make it, and who you make it for.
- Value is perception, not intent: the gap between what you think is helpful and what your audience acts on is where most content strategies fail.
- Past clients are the most underinvested relationship in most service businesses — their word-of-mouth controls your reputation more than any content you post.
- The hook of a piece of content should be written last — it is the best line you discovered while writing, not a teaser invented before you knew what you were saying.
- Neutral content does not just underperform — positivity, negativity, or humor are the only registers that make someone stop scrolling; everything in between is invisible.
- Content research on Instagram should include saving bad videos, not just viral ones — a good idea with weak execution is the clearest signal of an underserved angle in your niche.
- Eliminating a single value-draining habit in your personal life or business — just one, specifically — does more than adding any number of positive habits on top of an unaddressed drain.
- Two hours of uninterrupted deep work per day on content, done consistently, compounds faster than sporadic high-output sessions.
Terms worth knowing.
- Value exchange
- The principle that every relationship — personal or commercial — is sustained by a continuous trade of value. One party gives, the other receives, and the relationship ends when the exchange becomes lopsided.
- Law of Win-Win
- Brian Mark operating principle: any transaction that does not benefit both parties will eventually come back and take value from the party who short-changed the other.
- Deep work
- Uninterrupted, focused, intentional creative output — no social media, no notifications. As used here: 2 hours minimum per day dedicated to content creation.
- Viral packaging
- Colt de Silva term for the structural wrapper around a piece of content: a hook that lands hard, genuinely useful value, tight editing with no filler, and a clear call to action.
- Thought-Purpose-Delivery
- Colt scripting framework: identify the specific pain (Thought), define the outcome you want for the viewer (Purpose), then brain-dump the full argument without self-editing (Delivery). Cut afterward.
Things they pointed at.
31:00toolFacebook Group PT Domination community
Lines you could clip.
02:40
“The question is not how do I make more money? The question is, how do I create more value?”
03:17
“If you are creating value with the expectation of something in return, that is why you are not getting paid.”
18:01
“I would rather you hate me for telling you the truth than you hate yourself for the rest of your life.”
28:20
“Say more with less.”
10:24
“Neutral is negative, and there is no such thing as stagnant.”
Word for word.
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00:00What is going on YouTube? It's your boy, Brian Mark. It is day two of the Elite Mansion Mastermind, and today's my day.
00:04I'm gonna be walking people through my definition of business, my definition of value. I'm here to change somebody's life today.
00:10Sit back, relax, enjoy the episode. Episode. Let's go.
00:25Make some fucking noise and you're ready for day two.
00:31Super happy. So obviously, guys, yesterday was about leadership and a little bit of content creation. The entire goal was to get you guys to step into your power as content creators and leaders for your businesses and yourselves.
00:43Today, there's gonna be a lot of different things that Brian goes over. Alright? He's gonna be deeply diving into what you need to do to become the best version of yourself to give to the fucking world on top of attention and conversion based content.
00:55What I want you guys to do is give him your full attention today. So I need everybody to repeat after me. I will be present.
01:02I will present. One more time. I will be present.
01:05I will be present. I want you guys to pay attention. Be where your fucking feet are.
01:11You all paid for a seat at the table. So be here. Pay attention to what the fuck this man is going to say to you today because it's gonna blow your fucking mind and it's gonna give you an immense amount of fucking value.
01:21So without further ado, make some fucking noise for b Mark.
01:29Cool. So yesterday you guys were in Cole's world. Today you're in my world.
01:33Like my intention for today is to shift your perspective. Yesterday, Cole talked about how attitude shapes life. Correct?
01:40In regards to our attitude towards a situation that will determine how we behave towards the situation and how we behave is gonna influence the outcome. Correct?
01:48And so today my goal isn't to change your life because truthfully I can't change your life for the next probably hour, two hours, five hours. But I can change your perspective. Mhmm.
01:56And if I change your perspective, you can change your life. Make sense? Today, I'm gonna talk to you guys about how to get content that converts clients.
02:03But before we can get content that converts clients, we have to understand what business is. At its core, business is relationships. And what is a relationship?
02:10A relationship is based off of an exchange of value. And the reason this is super fucking important is because we're gonna be talking about how to create valuable content today. But unless you guys understand what value is, you won't be able to create content.
02:22So if you wanna understand business, you need to understand relationships. This is the fundamental law that I live my life by.
02:30This is like all relationships are based off of an exchange of value, and you're either taking value or you're giving value at all times period. Your goal as a person, as an individual, as a creator, as a husband, as a wife is to always give value.
02:48A lot of you guys are thinking about why your business isn't growing. You're like, why am I not making more money? Why am I not fucking growing at the rate that I want to?
02:54You're asking yourself the wrong question. The right question to be asking is how can I give more value? And so the change I was making money on my turn to podcast, the reason that I went live five times a week, the reason that I became the number one value creator in the space is I knew that if I wanted to grow the biggest business in the space, then I needed to be the most valuable person in the space.
03:14Question isn't, write this down, how do I make more money? The question is, how do I create more value?
03:21If you're creating value with the expectation of something in return, that's why you're not getting paid. When you can shift your perception and you can just be like, dude, I'm so fucking happy. I just warmed up 40 prospects.
03:30Fuck yes. So if the goal is to create more value, then what is value? Well, value is based on perception and there's two different perceptions of value.
03:37Okay? There's self perception as in do I perceive myself as a valuable person?
03:42And there's the perception of others as in do others perceive what I bring to the table as valuable? And value is funny because value is based on perception.
03:51Right? There is a period in time where I convinced myself my perception.
03:57I convinced myself that chewing tobacco was giving me value. So value is based on perception. But guys, we can't run away from the man or woman that we see in the mirror.
04:05I had to start by eliminating write this down. Eliminating the thing that was taking the most value away from me. I eliminated that.
04:12And once I eliminated that, then I was able to start working myself and becoming a better person. Oftentimes, the way that we do this is by identifying where we're taking value from ourselves and eliminating those toxic habits and character traits. And by the way, the way that you identify whether or not something is giving you value or taking value away from you, write this down, is looking at yourself in the fucking mirror.
04:31Other people's perception value also matters. Because you think your content's fucking awesome. Right?
04:35We all think our content's awesome. Let's be honest. But your audience might not perceive it as valuable.
04:40Otherwise, they'd be paying you fucking money. You guys get what I'm saying? Perception of value matters.
04:46Write this down. The law of win win. All transactions must benefit all parties involved.
04:51Any transaction willingly participated in on my end that I know does not benefit the other party will eventually come back to me and take value away from me in the same way that I've chosen to take value from this party. I must only engage in win win scenarios.
05:08So next we got snack, mister, uh, Baiyan Sharapi. Everybody round of applause. Round of applause for Brian.
05:14You guys got some snacks out there? So I want you guys to go eat, relax.
05:19We're gonna meet back here in fifteen minutes. When we got when we do meet back here, we are going to do a, uh, we're gonna start looking at your business and you as a person, and we're gonna start sharing. Alright?
05:29Break.
05:43My perspective is, like, I've helped a lot of men, you know, have better relationships with their wives, houses, their their significant others. And so I love what I do, and I'm gonna continue doing it because I've helped a lot of people, but you have every right to your own perception. I shared this one video.
05:57It was like talking about how I did Coke on my honeymoon, and I literally brought had turn the comments off. Was getting fucking attacked. For me, it was embarrassing because I used to be a drug addict.
06:06I did drugs on my honeymoon, like, tarnished the memory of my honeymoon for my wife. Like, I'm fucking embarrassed. But then all the people that do drugs all the time are like, you're a fucking pussy.
06:14You did drugs once and you're a fucking I'm like, you have your right to own perception. I'm gonna turn off the comments because I don't wanna listen, but it's like, it hurt more because I was like sharing something vulnerable and they were attacking me, you know. So when you're being yourself, you're being vulnerable, you're like opening up.
06:28It hurts more when people attack you because you're like, I'm just trying to help. Let's have a conversation about the relationship you have with yourself. Okay?
06:34Now, it's time to take a look in the mirror and write this down. We can't be of value if we don't perceive ourself as valuable. I broke this down into three separate categories because I feel like logically when we have logical sequences, it's easy for us to understand things.
06:47So we're gonna break it down into three separate categories, mind, body, and soul. And we're focusing on pain today because pain is a bigger motivating factor than where we wanna go.
06:58We wanna get out of pain. My So question for you, we're gonna take five minutes. I want you to spend five minutes writing down where are you taking value from your mind?
07:09Where are you taking value from your body? Where are you taking value from your soul? So now let's talk about the relationship with your business.
07:16And I categorized it in three separate areas. Your audience members, your current clients, and nobody thinks about this one but your past clients. Your past clients, how much, uh, of your reputation do you think is predicated on what your past clients say about you?
07:30A fucking lot. How much energy do we spend on that? Not very much, most of us.
07:37So the relationship with your business. What are you doing that's taking value from your audience?
07:43Okay. So we're gonna break into small groups of six. I want the mastermind students and the coaches to go together.
07:49So like Josh, Noah, Samantha. I want you guys, all the high level people. The people that been with us for a few years and everybody else, you're gonna choose your own groups of six.
07:58Each person will have one person who is the timer. Once you guys break into these groups, decide amongst yourself who the timer is. You're gonna have eight minutes per person, and the timer will be responsible for keeping the time.
08:09You're gonna share with the group where you're currently where you're currently taking value away from yourself and your business. This exercise should be painful. I don't want you guys to be like, oh, I'm giving value in all these areas because that's not gonna help you fucking grow.
08:22Okay? This exercise should be painful, and you need to be brutally fucking honest with yourself and your group, or this won't work. The purpose here isn't to be happy and joyful, it's to be in the pain of where you're not taking action,
08:33be honest with the group about where you're taking value away from yourself and your business. Please stop taking like, it's working well as it's good enough. Like, content right now, like social media is doing really well, but it's like I was saying in that group, it's like I repost a lot of stuff just like this did well, let's do it again.
08:48This did well, let's do it again. But like the next level is this did well, how do I make it five more times and make it better? And it's like just because it's working, it doesn't mean I just settle for that.
08:57How do I take what's working and improve on it more? Few months, I've actually onboarded two clients that I didn't align with the way that they were as a person that I probably shouldn't have taken on in the first place. The biggest issue is they don't know me.
09:10Mhmm. Alright? And I'm I've tried to, hey.
09:12This is the puck I am. This is what we're gonna do and be directing like crickets. And I'm like, I've done this every three months, and it it hurts the account, to be honest.
09:19I'm so focused on getting away from my past, the old me Yeah. That I'm so focused on right now.
09:25But because I'm so focused on right now, I'm not looking far enough for the future. That's personal and business. One of the components of my program is that I'm always available to them whenever they need anything.
09:36Yeah. But I'm realizing that because of that, I always feel like there's a fire.
09:41Like, I have to reply right away. Yeah. And I I don't have a set system because that's the system that I have.
09:47It's all messy. It's all over the place. So I'm realizing I have to set boundaries and expectations Mhmm.
09:51So they understand that the things that I preach and I tell them to do, I'm doing with my program as well. Cool. And it will help me start being more aligned not just with what I'm doing with my business, but with my personal life as well.
10:03Today is gonna be a call action to become
10:06a man or woman of value. In The Dominican Republic, I realized that I wasn't playing to my full potential so I decided to start stepping up. And today, I'm gonna be calling you guys to take action and step up in your own life.
10:17Write this down. If it doesn't challenge you, it doesn't change you. You guys can come to this weekend.
10:21You can absorb all this information. You can take all this value and you can go back and do absolutely fucking nothing with it. If it doesn't challenge you, it doesn't change you.
10:29We're gonna be doing a twenty day focus challenge. And anyone who completes this focus challenge will be entered to win an elite match and mastermind ticket to our next event. Woah.
10:38Hi. Let's go. This is how it's gonna work.
10:41In order for you to stay accountable, day one starts tomorrow. Twenty day focus challenge starts tomorrow. And I'm gonna walk you guys through how the focus challenge is gonna work.
10:49But the group chat is your accountability. Rule number one, commit to a fitness goal. It can be fucking anything.
10:53It can be I'm going for a thirty minute walk every single fucking day. It can be I'm doing a 100 push ups when I wake up in the morning. You do whatever you want.
10:59It's a fitness goal. Rules of the game number two, Eliminate the number one value you take away in your relationship with yourself.
11:06For me, you guys just dissect it. It could be my body soul. Whatever is the one that takes away the most value, eliminate it.
11:11For me, was chewing tobacco. So I stopped chewing tobacco. It was also television.
11:16So I stopped fucking stopped watching television. Rule number three, eliminate the number one value takeaway in your relationship with your business.
11:25You all just dissected the ways that you've been taking away value from your business. What's the one that takes the most value? Now number four is funny because, you know, Nicole, right, I just had a conversation with you where you know, you're like, I only have a limited amount of time and I was thinking about you before well, I made this before I talked to you, but let's say you only have one hour of deep work, that's completely fine.
11:44You can still participate. But complete two hours of deep work per day. Deep work.
11:49What's my definition of deep work? It means uninterrupted, focused, intentional, passionate, present, not fucking checking social media.
11:59You do two hours of deep work on your content every day, you do realize how fucking fast your content would actually grow. And then number five is documented in the group chat on Facebook. And the best part about this group, y'all, is we have each other for accountability.
12:13An amazing takeaway that I've had is that neutral is negative, and there's no such thing as stagnant. And I am just gonna be vulnerable. I've been stagnant with my soul work and my mindset work every morning.
12:24I need to be getting up and doing my prayer, and I have been doing that. So I'm fucking committing to it every single day. Yeah.
12:31I'm gonna do it before the the show. Yeah. That's That's true.
12:33True. As As soon as you you
12:37As soon as you told me me that, that, I was was like, like, fuck. Fuck. I gonna it.
12:39Love I'm it. I like to use the Books app on my phone to read. I like to read before bed.
12:45But it's been too easy to justify, oh, you know, I'm just gonna go check to see if I make comments, check my DMs. Oh. But then I'm like, well, I shouldn't respond right now because I don't want people to think that I do this late.
12:56Then I start scrolling. Yep. And then this ties in to me trying to help my clients have better habits.
13:02And I'm like, I'm a fucking hypocrite. Yeah. And then the same thing with the gym.
13:06I'm like, oh, I'm resting. I'll just check a few things. I'm wasting time.
13:09Mhmm. So I just bought a Kindle, so I won't have my phone in bed with me anymore, and I'm gonna have a cutoff time. So I got to a place where
13:18I was literally checking my phone all the time, and, like, looking at my phone was giving me anxiety. So say I wanted to text Brian and tell him that I loved him, and then I saw, like, 80 work messages. Instantly, was back in work mode.
13:32So this phone I actually have three. This one is my work phone. This has all my work stuff.
13:37At 5PM, it goes away. I don't fucking touch it. Okay?
13:39This phone is my friend phone. So if you're like in my circle, you have this number. This phone doesn't give me any anxiety unless my mom texts me something annoying, I'm like, Jesus fuck.
13:49But this is my friend phone. This phone is the phone that I just incorporated because I was texting during my fucking workouts to my friends and looking at Instagram and looking at social media.
14:01And the moment you look at Instagram or social media, you're in conversations. You're talking to clients again, and I'm like, the morning is for me. This phone literally has a meditation app because I do the grace meditation in the morning.
14:12But then if I open it up and my phone was open to Instagram,
14:15I had the goal set of not looking at my phone for, like, six months, and I fucking failed for six months straight because I always look at it. So this has my dog is the background. It doesn't have my goals.
14:24It doesn't have anything, and it just has a fucking meditation app. That's it. So I want you guys guys, take ten minutes.
14:29I want you to decide on your twenty day bonus challenge. Once you're done, close your notebooks, put them on the floor so I know you're done. Mine is intermittent fasting for six hours, two hours of deep work, tracking every macro because I was eating like a fucking pig.
14:41No television and no drinking. Drinking. So what is yours?
14:44Fitness goal. So I'll be still in prep and like at the end stages of prep. So I'm gonna be non negotiable with the accuracy of my nutritional tracking
14:52and my step goal even when it's freaking cold outside and I don't feel like it, I just put on a jacket and get my ass outside. No. And like even if I'm feeling lethargic, like steps are non negotiable.
15:04My next habit is to document daily on my stories. Yes. So I just wanna do that every single day.
15:10It's a really good habit of that. Another habit I wanna eliminate is doom scrolling. Sometimes I just get bored.
15:15It's like a stress anxiety response and I'm just kinda goofing off on my phone and I wanna cut that off. I could be doing more productive things like creating content for my deep work or DMing people. Okay, guys.
15:27Thank you so much for your morning. Go enjoy an hour of lunch. We're gonna be back here at one.
15:31Is it o'clock real time? And
15:33we need to come back. We're going to be taking some tactical fucking value. Thanks.
15:37So you guys are gonna join with me and Cole. I'm Now, we're gonna start with mister the wolf, and he's gonna be talking about awareness content.
16:01So make some fucking noise for Colt de Silva. What
16:05we're gonna be diving into in a minute here is the script writing slash my process on how to create awareness content, attention content. Why? Because when it comes down to attention and awareness based content, again, the entire ideology behind it is create controversy, alright, inspire emotion or trigger emotion, or at least make somebody listen to you because you have some sort of value back to what you were saying.
16:28So I wanna show you guys a few things here. And the first one is going to be a breakdown on how I do my scripting process. It's honestly a lot easier than you guys think it is.
16:37Alright? Or at least every time I say this, Brian's like, it's easy for you motherfucker. It's not easy for the rest of us.
16:42And I'm like, well, it's because I've been doing this shit since Brian met me. So when it came down to script writing, doing live streams, creating Instagram posts, Facebook posts, way more, I just do a very simple process, which is a brain dump. And that is how I script my fucking videos.
16:56To give you guys a dissection on this, if I were to bring you to my content folder, content videos, as you guys can see here, just to give you a first initial breakdown, this is every script that I've ever created in the last two years. This style of content is gonna gonna get a lot of people fucking angry at you. This style of content is gonna get a lot of people who have contradicting opinions, and unless you have your fucking big boy panties on, you're not gonna get anywhere.
17:19Put your opinion out online to spark emotion or controversy in someone else's fucking head to make them pay attention. So, do I script?
17:28Okay. Thoughts, purpose delivery. Give me a pain.
17:33Hate the person I see in the mirror. Man, that's trying to get shredded. 25 who has a family with small children.
17:39You have our thought. Okay? I hate the person I see in the mirror.
17:43I know my fucking niche. The conversation going on in his head so I could join the sentence is right here.
17:49We have multiple different ones. The purpose of the video is to help him take control of his future so he can become the best version of himself for him and his fucking family.
18:01I now have my purpose, so I know why I'm creating and I'm not scared to freak your fucking feelings to do it. Because again, I would rather you hate me for telling you the fucking truth than you hate yourself for the rest of your life.
18:14You guys are educated coaches. Your opinion matters. If you're not gonna talk just to benefit yourselves, talk for me.
18:23Please. I can't fucking do this on my own. There's 8,000,000,000 people.
18:28We gotta start telling the truth. Like we gotta start fucking speaking. And again, there's levels.
18:33You don't gotta be intense like me. This is just who I am. I've got no other gear.
18:37So it's it's it's just a level that you play at. Find your fucking lane and start running. So we have it all.
18:42Purpose. Alright? We have thought.
18:45We have niche. We have dissection. We have understanding.
18:49We have purpose. Now we do the delivery, and this is where I let my brain flow. You hate what you see in the mirror because you see your wife looking at other men who are in better shape than you.
19:00Your children can't play with you because you're gassed all the time and you've let yourself go thinking that there's no way out, period. When in reality, you just need to drop the excuses and step up as a man, period.
19:12You are powerful, comma, strong, comma, determined, and capable of anything you set your mind to.
19:21Just look at what you did to your body already, and what could happen if you altered your perspective. And that's what I would do online. That's it.
19:30That's literally it. That's my script writing process right there. So what are three terms that would be added to videos in your niche?
19:36I just used for the sake of this discussion, I used fat loss, low carb, and belly fat. So we're gonna go to Instagram. I'm gonna show you guys how I do content.
19:45So let's go fat loss. Now when I'm searching fat loss, it's interesting because not everything that you research is gonna be relevant.
19:52And if you guys, like if you've ever researched anything, know that. Not everything you look for is relevant. But what I'm looking for is two things.
19:59Write this down. Number one is I'm looking for good accounts that have content from my niche or good pieces of content itself.
20:07So, click on this guy. You lose a lot of muscle tissue. That's weight loss.
20:12For people who ever be gaining weight back. They don't gain back muscle. They gain back time.
20:17Okay. This looks interesting to me. So I'm gonna go to this guy's page.
20:20100
20:27burpees a day. Right? That's good.
20:29I like that. Right? 100 burpees a day doesn't put you on a fucking fat loss journey, homie.
20:34Get it? So now, I like I like that video. So what I'm gonna do is I'm gonna save it.
20:38This is the thing, is I'm just getting ideas for videos that I could create because oftentimes the hardest part about coming up with content is like what the fuck am I gonna talk about? Especially when it comes to content or niche.
20:49You know, like I've talked about fat loss a 100 fucking times. Right? So what I do is I just go to creators that have already created content for my niche and I just get inspiration.
20:57You wanna research how the video was filmed. How was the video filmed? So if you watch this video Low calorie.
21:03So she starts the video. I don't know about you, but She starts the video by eating the fucking food. That's a really good idea.
21:11I like that. So my next recipe video, instead of just being like, here's my fucking low carb pizza, I'm gonna fucking eat it. I'm be like, yo, there's cheese fucking melted into my mouth.
21:19That's good idea. Write this down. Look at the first three seconds of the video.
21:21When I'm doing content research, I'm like, what's the first three seconds of the Here's another thing is sometimes on a page like this, right, like let's say I find somebody in my niche that's creating content for my avatar. Sometimes they have a really good idea, but it's really shitty packaging. So sometimes I watch all their videos because I'm like, oh, that's a fucking good idea, but they said it like dumbass, so I'm gonna say it better.
21:41So I'll save that video so that I can recreate it and make it better. Right? So not and you're you're not just looking at the viral content, you wanna look at all the content, you're like, oh, was a fucking good idea.
21:50I bet I can position it a little bit better. Does that make sense? Download your fucking type form responses.
21:54Tells you exactly what your clients want. Step number four is writing scripts based off videos I like, plus my own ideas.
22:02And so you guys have your like videos, you'll save a bunch of videos on your phone. So I write scripts. I think you guys should be doing 50% content and 50% conversion content.
22:10And again, this is like my opinion. Everybody's got their own right to their own opinion and everybody does things a different way. Step number five, and this is what I really wanna help you guys with today, is putting viral packaging on the scripts.
22:21Now, what's my definition of viral packaging? Viral packaging equals hook that slaps plus valuable as fuck plus straight to the point and a CTA. That's my definition of viral packaging.
22:31The hook comes after the video's written because once the video's written, then you can see and you'll like, what's the best part of this video? Bam, that's gonna be the hook. Does that make No neutral hooks.
22:41Positivity, negativity, or humor. Give value to your fucking audience.
22:46Part two, valuable as fuck. Write as much as you wanna write out to get all the value in the video out. So I overwrite in this part, just like Cole over explained in the opinion part.
22:55So overwrite. Write everything. We're talking about conversion content.
22:58So again, unless people can take action on it and actually get results, it's not fucking valuable. Part three, straight to the point. Now Paris, where are you?
23:05I'm picking on you today. Don't know why. Where the fuck are you?
23:07Come up here. Where's this script that you spoke yesterday? Do you have it?
23:10Yeah. Because when you were speaking it yesterday, I wanted to This is a really good example. I'm gonna show you guys exactly
23:16exactly how to say more with class. So, part number three is straight to the point. So, can you read me the script?
23:20Would you agree? I get it. It's comfortable to go and hit that workout you found online a few years ago and know that and the one that you know, like, in the back of your hand.
23:29You're familiar with the form. You already exercises and the machines and and where the machines But
23:36I have to bring up one simple question. Do you wanna be comfy or do you wanna see some results? Kinda time and energy.
23:41So if you haven't seen some progress, isn't it log so I would say this all is gonna get erased. You're putting in hours of time and energy into something. So if you haven't seen any progress since 2021, isn't it logical that something needs to change?
23:53I would actually probably delete the second paragraph altogether. K. Does this make sense?
23:58Because this doesn't need to be here. Because he basically says, people say boggles my mind how many people spend three plus years hitting the same workouts and the same reps, He says the same thing in this fucking paragraph.
24:09So we don't need to say the same thing twice. So that means this paragraph is gonna go fucking bye bye. It boggles my mind how many people will spend three plus years hitting the same workouts, lifting the same reps to the same reps.
24:19Now, I'm not saying you need to to switch up your workouts constantly, but I am saying that if something isn't giving you any more progress after an extended time If some if something isn't giving you progress, you don't have to say after an extended time frame.
24:34If something isn't giving you progress, then it's probably time to make some sort of change. You have don't to say to the plan. You guys get what I'm doing here?
24:41Taking out any unnecessary words. This is important if you wanna go viral because you guys are like saying the same shit over and over and over again in the same fucking video. Write this down.
24:50Say more with less. So I get it. It's comfortable to go do that workout you found online a few years ago.
24:55You know like the back of your hand. You're familiar with the form, the order of exercises and machines, and how hard it would feel, and I know why you put that in there because you wanna relate with them. Right?
25:02But you don't need to do that because you're over explaining. Because you already got them in their pain when you said this. It boggles my mind how many people will spend three plus years hitting the workouts at the same rate for the same reps.
25:12That got them in their pain. So now you've got their attention. So you don't need to continue relating with them in the video.
25:17You've already got them. Right? So I'm gonna take this out completely.
25:20I'll read it out loud. Because if I read it out loud, I'm like, oh, that doesn't sound right. I wanna fucking say that again.
25:26But I am saying if something isn't giving you any prog any progress, then it's time to make a change. I get it. It's comfortable to go do that work that you found online a few years ago, and you know like the back of your hand, but I gotta bring up one question.
25:37Do you wanna be comfy or do you wanna see results? Make sense? Cool.
25:41Thanks for coming up, Paris. Round of applause for Paris. Part four, call to action at the end of the video.
25:45It's really simple. Fall for more value. Save this video, fall for more value.
25:50Leave a comment if this was valuable. Or if you're the 10 k mastermind or the millionaire mastermind, the many chat shit, comment prompt and I'll send this to you. Okay.
25:57So we're gonna do some script writing right now. We're gonna do some script writing right now, and then we're gonna film. So here's your homework.
26:04You're going to not homework. This is your work right now. Alright?
26:07So let's just define that. So you're gonna research and save and find one to three videos that you like. Alright?
26:15Then you're gonna pick one of the videos that resonate, you're gonna write your version of that. Okay?
26:21Then you're gonna take one of the ideas that you've written down from this weekend that Cole inspired you to write, an opinion piece, and you're gonna write a script. Then you can input viral packaging on your videos.
26:33Then you're gonna get feedback from me and Cole. And then where the fuck? Who's who's recording?
26:36Is it you, Nick, is it you, Matt? Matt. Then you're gonna go see Matt with Cole, and you guys are gonna record.
26:41Alright. Let's get to work. Nice.
26:43So what's the goal of the fucking rave booty girl?
26:46She wants to, like,
26:48show off her glutes and have them look good at the rave. Right. So we could also start this and turn around and hit something along the lines of, girl, let's be honest, your glutes don't look the way they look at that fucking rave because you're half assing your nutrition.
27:01Mhmm. Alright? Or girl, let's be honest, you don't look the way that you want to look in your rave fit this week because you're fucking around in your diet.
27:08I wanna also make sure that you don't get tied in to only saying the same fucking thing. That's fair. Right?
27:13Because yeah, it might turn away some Mhmm. But it also might attract you. True.
27:18Which is the fucking point. That's true. Because you are your ideal client, because you're a raver Mhmm.
27:22And you care about your health, and you care about your body, and you wanna look good when you're there. Mhmm. Correct?
27:26Yes. If we are our niche, we are trying to attract our ideal self.
27:31Meaning, if someone said this, would it turn you away right now? If they said If they said my harsher version, would it turn you away right now? Me personally, no.
27:39There you go. And that's the fucking thing. You're talking to you.
27:44Mhmm. You're not talking to the soft one that doesn't wanna do the fucking work. What I would like to do with you, because I know that this is like, again, starting to open up about this stuff is gonna be harder, alright, in explaining it.
27:53So what I would like to do with you is I would like to say it, and what I want you to do is I want you to mimic me. This keeps me disciplined and calm. Working on my fitness keeps me disciplined and calm.
28:03Because hearing mom, mom, mom. Because hearing mom, mom, mom. I wanna go louder.
28:08Because hearing mom, mom, mom. Because hearing mom, mom, mom. All day long makes me wanna fucking scream.
28:14All day long makes me wanna fucking scream.
28:17There There we go. Feel it though? When we actually allow ourselves to be the person that we need other people to see.
28:23Okay.
28:25What am I saying? Lucy, I'm doing this for you. I'm not gonna give up.
28:29Okay.
28:32Hold up. It's okay? Lucy, I'm doing this for you.
28:36I'm not gonna give up. There we go. There we go.
28:39Come here. Come here. Don't walk away.
28:41I get it. I get it. I get it.
28:44That's a hard video. That's a hard video.
29:05Alright, guys. That brings us to end of today's YouTube episode and end of the second day of our Elite Match Mastermind. Today was my day and I literally came up with everything for the theory in the last three days.
29:16It was just in my head, and I just got the opportunity to pour into people. And I truly do think that we let we had some fucking big big breakthroughs.
29:24Um, so it was a really cool chance for us to get to know our clients better, to bring our community together, and, you know, the the breakthroughs that happened were next level.
29:35And I'm just super fucking grateful to be in a place where I have the ability to lead these people because it's fucking cool.
29:43Like, I love these things. They're so much fun. And and yeah.
29:47Guys, if you don't believe me, first of all, thank you guys so much for watching this fucking video. I appreciate you.
29:52You the best day of your entire life since the day that your mother had you.
29:55And if you don't believe me, then I want you to hear about hear from some of our clients that just came to this event. The event so far has been awesome. I think I've taken so much value, especially from having side conversations with people that are a few steps ahead of me in their business.
30:08Instead of taking that vacation that you're not gonna get any value from, you may as well invest in yourself. I have already gained nine clients and I've only been with them for two months. So, yeah, it's amazing.
30:17I don't think I would have seen this success without them. I went from zero clients to a 136 clients and
30:22I've helped over 300 people because
30:26I decided to get out of my own way and join mentors who could help me get to the next level. Trying to figure out that thing that sets you apart that you might be trying to run away from or you might be ashamed of, if you start to embrace it and change it into something positive,
30:43you can create something unique. And the PT Dom community, the PT Dom coaches can really help you turn that into something that really can change lives. I've had opportunities and doors open for me that I couldn't have ever imagined, and it is all thanks to the guidance that these guys have given me and the continued work we've that we're putting in together.
31:00I started off with a 110 clients, and I was making $2,000 per month. Now And we make over $55,000
31:06a month and help over 300 clients with a team of five. Since working with them,
31:11my courage and that spark that I always knew I had, it just dimmed, has, like, reignited and I feel like I'm ready to like get into my best self again like I am my best self again.
31:26My experience with PT dom has been
31:29oh man, it's hard to put it into words Like, it's literally been the best experience that I could ever have asked for. I've learned so much about myself, things that I haven't tapped into before, and we're just getting started. One of the reasons that I did join was that when you meet them,
31:44they're humans. There's no we're better than you. There's no look at our money, look at our success.
31:49But there is look at the steps that we took from where you are to where we are and follow them. I spent over $300,000
31:58on training, coaching, courses, mentors. After one hour of being here for this elite mansion mastermind, it was a no brainer to jump in on the million dollar mastermind.
32:09If you're on the fence, get in now. We all wanna make money. We all wanna live our life serving our purpose, but these two guys care.
32:17You can tell it's about the impact we're making and the money will just come. For more info on the next Elite Mansion Mastermind, DM me on Instagram, Elite Mansion Mastermind. Let's have a conversation.
32:28Thank you guys so much for fucking being here with us this week. Alright. Embracing conversation, sharing your fucking stories,
32:36and opening up to all of us. I appreciate y'all. Thank you for the love.
32:39Big fucking squeeze together for the hug. And PT Dom on 3.
32:44123.
The Hook
The bait, then the rug-pull.
Day 2 of Brian Mark Elite Mansion Mastermind opens with a vlog shot from a mountaintop, then cuts straight to the room: 20-plus online fitness coaches seated in a luxury villa, ready to have their content beliefs interrogated. The day premise lands in the first five minutes — you are not making money because you are asking the wrong question.
Named ideas worth stealing.
02:02concept
Value Exchange Law
All relationships are sustained by exchanges of value. You are always giving or taking. Ask how do I create more value, not how do I make more money.
Steal forpositioning a content strategy around service rather than extraction
04:43concept
Law of Win-Win
- Any transaction that does not benefit both parties will eventually come back and take value from you
Operating principle: only engage in transactions where both parties win.
Steal forclient selection criteria, pricing, offer structuring
07:00model
Mind / Body / Soul Audit
- Mind
- Body
- Soul
Framework for identifying where you are draining value from yourself, paired with a business audit across audience, current clients, and past clients.
Steal forcommunity events, self-assessment exercises, quarterly reviews
10:44list
20-Day Focus Challenge
- Commit to a fitness goal
- Eliminate top value takeaway in relationship with self
- Eliminate top value takeaway in relationship with business
- Complete 2 hours of deep work per day
- Document in the group chat on Facebook
Accountability challenge with a mastermind ticket prize for completion.
Steal forcommunity activation, accountability challenges, retention mechanics
17:30model
Thought-Purpose-Delivery
- Thought (pain angle)
- Niche (avatar)
- Purpose (outcome for them)
- Delivery (brain dump)
- Research (Instagram keyword browsing)
- Viral Packaging
Content scripting framework. Start with emotional pain, clarify avatar, define purpose, write freely, then cut.
Steal forcontent creation workflow, script writing systems, short-form content strategy
26:00model
Viral Packaging Formula
- Hook that slaps (written after the script)
- Valuable AF
- Straight to the point
- Call to action
The hook is not written first — it is the best line you found while writing the script. No neutral hooks: positivity, negativity, or humor only.
Steal forshort-form video structure, YouTube hook strategy, Instagram Reel scripting
How they asked for the click.
VERBAL ASK
32:10product
“For more info on the next Elite Mansion Mastermind, DM me on Instagram, Elite Mansion Mastermind.”
Soft DM-based CTA after 6 social-proof testimonials from attendees — well-executed because the testimonials do the selling, the CTA just routes the interested.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
