How To Sell A $30K Offer Without Being In The Room
A 25-minute offer teardown where a coach adds the missing middle to a $30K AI mastermind so it can sell online without an hour of stage time.
Posted
yesterday
Duration
Format
Interview
educational
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2.4K
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57 · 43
Big Idea
The argument in one line.
An offer that sells from a stage has to be rebuilt for cold traffic: sell what people already want, let them picture using it first, and give them a clear fast win in the first weeks.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A service-business owner or mastermind host whose high-ticket offer converts on stage or on calls but stalls when you try to sell it through content, ads or a webinar.
A founder selling a technical or AI-flavored program who suspects the real buyer motive (time, money, fear of being left behind) is buried under the mechanism.
Someone designing a roadmap, bonuses and a guarantee for a $2,500 a month or $30K a year offer and unsure which pieces actually move buyers.
SKIP IF…
You sell low-ticket products or software with no sales conversation, since this is a high-touch offer teardown.
You want an AI tutorial or a walkthrough of building agents; the AI system is only the example offer being refined.
TL;DR
The full version, fast.
Taki Moore coaches Joe, who sells a $30K a year AI mastermind that converts well after an hour on stage, on making it sell online. The core fix is to wrap the product in what buyers already crave (agents, Claude Code, fear of being left behind) while keeping the durable method underneath, then add a vivid first-week win (an orchestration agent called Sue) so prospects can imagine using it. They tighten objections with a bring-your-doer bonus and a conditional guarantee, and end on a 100-day AGI deadline as the missing middle of the pitch.
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Joe reports seven events and an extra $100K MRR from speaking and referrals, with an OnRamp trial that builds three automations before upselling.
01:27 – 04:15
02 · Who the offer is for and the promise
Entrepreneurs over 40 with kids and a $1M+ service business; promise of an extra million in profit without more payroll.
04:15 – 07:30
03 · The mechanism and the size of the promise
An AI operating system versus bolted-on tools, and whether shrinking the promise would change buying.
07:30 – 09:45
04 · Delivery, price and the three phases
Roadmap session, AI operating system install, then scale and share in a WhatsApp community at $2,500 a month.
09:45 – 10:00
05 · Broccoli and chocolate
Sell what people want to buy now; keep the principled method underneath.
10:00 – 13:30
06 · The quick promise and Sue
Replace clarity as the first win with a week-one orchestration agent, and show it so prospects can imagine it.
13:30 – 17:30
07 · Objections, bonuses and guarantee
Time and not-technical objections answered by a bring-your-doer bonus, proof from non-technical members and a conditional guarantee.
17:30 – 21:30
08 · Urgency and showing the product
Retention-based scarcity, make the first three weeks explicit, and demo the skills with Jarvis and Hey Martha style stories.
21:30 – 25:27
09 · AGI in 100 days and next steps
The 100-day AGI frame becomes the missing middle; next step is a weekly webinar.
Atomic Insights
Lines worth screenshotting.
Dip the broccoli in chocolate, not the other way around: lead with what the market is excited to buy and keep your principled method as the mechanism.
People will not take an action they have not first imagined themselves taking, so show the product being used before you ask for the sale.
Clarity is a real benefit but it is a weak first promise; a quick, visible win in week one gives the buyer something to show their friends.
A selling frame that works live often buries its best line; the 100 days to AGI timeline was the missing middle of the pitch.
Offers sell on the forces that stop a buyer and the forces that help them, so list the objections and give each one a bonus or a proof.
A good bonus is not more stuff, it is a faster or easier route to the result.
Naming a specific persona and a concrete first interaction (Peggy in a green jacket, the Hey Martha phone) makes an abstract system feel real.
A retention dashboard that declines renewals for non-participants creates real scarcity and a waitlist without needing fake urgency.
A conditional guarantee tied to showing up to the kickoff and first event protects the community while keeping the entry experience strong.
Fear of being left behind plus a hard deadline beats a generic promise of time freedom.
Takeaway
Rebuild the offer for cold buyers
WHAT TO LEARN
A stage-proven offer sells online once you lead with what buyers already want, make the first win vivid, and give every objection an answer.
03The mechanism and the size of the promise
Explain the mechanism in a sentence a buyer can repeat, and test whether a smaller promise would still sell.
05Broccoli and chocolate
Sell what the market wants now and keep the principled method as the mechanism underneath.
Do not let method purity block revenue, since the wrapper can change with the trend.
06The quick promise and Sue
Replace a vague first win with a week-one deliverable people can show others.
Give buyers a concrete persona and first interaction so they can imagine it.
Show pre-built skills so prospects can pick the ones they want.
07Objections, bonuses and guarantee
Good bonuses make the result faster or easier, not just bigger.
Bring-your-doer and non-technical proof answer the time and tech objections.
A conditional guarantee tied to the kickoff and first event keeps entry strong.
08Urgency and showing the product
Retention-based renewals create real scarcity and a waitlist.
Spell out what members get in the first three weeks, and use stories like Jarvis and Hey Martha to make the system feel real.
09AGI in 100 days and next steps
A deadline frame fills the weak middle of the pitch.
Move from stage selling to a weekly webinar that carries the same message.
Glossary
Terms worth knowing.
AI native
A business that runs on a central AI operating system with full context of the company, rather than a collection of bolted-on AI tools.
Payroll prison
The trap where each increase in sales forces you to hire more people, so growth never turns into profit or free time.
Risk reversal
A guarantee or condition that lowers the buyer's perceived risk of purchasing, such as a refund if they attend the kickoff and decide it is not for them.
Future pacing
Walking a prospect through a vivid picture of using the product or living the result, so the action feels already imagined.
AGI
Artificial general intelligence, used in the video as AI smarter than the smartest human in every business function, predicted by the guest for end of 2027.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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Joe Stolfi. Shall we? Talk to you more.
I want to know what you've been up to lately. Give us the wins, the good stuff, and then when we sit down, we can make the stuff that's not perfect better. But what's good right now?
Love that. Wins are been on a tear speaking. Yeah.
So we just moved from the United States to Portugal. And in the gap between renting my house and moving, I was like, told my team, book me for all the things. Yeah.
So we did seven events, crushed it, grew the business a ton. Define a ton. Well, since the last boardroom event, we've added an additional 100K in MRR.
That's fantastic. Which was our goal. Yeah.
And we got most of it in the last 30 days. Okay. Yeah.
All of these speaking gigs. Speaking gigs and referrals. Yeah.
Yeah. What's the model? You speak at someone's event.
How do you turn that into a customer? You speak at someone's event. There's usually a breakout.
Yeah. And we've been doing this thing called OnRamp. Yep.
Where they join and we build three automations for them. Yeah. One per week.
Okay. And at the end we say, hey, do you want us to just do this for you over and over? Yeah.
And they say yes. So every month a new thing or every week a new thing? They join our program.
And we do more. And we just customize it for their biggest constraint and what their business needs to grow. Well, extra 100k is good.
Let's have some fun and figure the next bit out.
Oh, not hotel coffee. So good. So congrats on an extra 100k a month.
That's dope. What's the most important thing we could work on right now? If you had a few, then we can figure that out and pick one.
But if you got one, let's do it. Most important thing is the offer. So we love speaking and connecting with people in person.
We like building online marketing machines that sell while we sleep better. And so we have an offer that we know works, we know it converts. It also has a lot of like premise and positioning from stage in order for them to digest that offer.
And yeah, so we want to make sure that our offer is going to be as strong as it possibly can when we take it online through content ads organic. Yeah. So right now it works great on stage because you've had an hour to build it up.
Exactly. An hour to build it up and the feeling of ham in the room, kind of get what they need. You can dance around things harder to do online.
Yeah. Okay. So talk to me, who's it for?
Like, who's it for? What problem does it solve? And what does it do?
So who's it for? We, our audience is primarily entrepreneurs with kids. They're 40 years and older.
So they're, you know, older millennials. Yeah. And they just want their time back.
They've been running a business. Yeah. And usually a service business or an online service business.
Like, can you give me an example? It ranges from... online coaches to accountants to lawyers to real estate people.
So I bought into the promise of entrepreneurship and I am doing okay because I'm at about a million or more and yet I don't have the freedom that I want and there's all this AI stuff that's happening in the world and I don't quite know how to make sense of it. About to become an AI boomer. Yeah, exactly.
And I don't want to get left behind and I've done these things and it didn't work and these guys seem to have their stuff together. How do we do that? Got it.
Okay. So I do at least a mil, offer more. It's a service -based business.
It's about AI. What's the promise? Well, the main promise is that we're going to help you add your next million in profit without increasing payroll.
Because the thing that most traditional businesses get into is what I call the payroll prison, where you scale sales and what do you have to do? You have to hire more people. And so with AI, this probably wasn't even true a year ago, but it's true right now, is that you can install an AI operating system in your business and scale to the moon and barely lift a finger in terms of hiring more people, which translates directly into profit, which you can use to either buy more traffic and grow your business or put in your pocket and enjoy your life.
Yeah, both of which are fine. Okay. And currently it's sold well from a room.
What part of the offer do they froth on? So that's the thing is I think the promise of getting to an extra million in profit without increasing payroll, like they believe in the concept and they believe it's possible for them. Most people get excited because our method is we help you go what we call AI native, which is installing an AI operating system into the business.
So rather than just like bolting on a tool, like, hey, I've got a GPT or we're going to make an AI second brain or whatever the flavor of the month is. We say, well, let's make an AI operating system that connects to and understands the entire business soup to nuts. Right.
And store that in a central brain and then give you the skills and files and make it really easy for the AI to help you work on the one constraint in your business, but have the whole context of your whole business. Yes. So that way as AI...
So the mechanism is instead of you running a business and using AI, you're now... We've got an AI super brain that's helping you run the whole thing. Yeah, you've got an AI operating system.
You have Jarvis across every function of the business, and Jarvis will help you focus on where you have the most pain, which is the biggest constraint, and effectively ignore everything else, but use the context for everything else. Yeah. Okay, that's smart.
So, this is cool. There's one thing I heard that I want to flag, and might be perfect or it might be not perfect, is the mean box. Is it too much?
Is it just right? Is it what? If you shrank it, would they still buy it?
Are they buying the money or are they buying the time or are they buying the what? Yeah, good question. Short answer is, I don't know.
We'd have to test it. And longer question is like... If it's less than that, you don't give a shit.
I personally, I'm just like, who cares? Yeah. I'm not my market though.
So, you know, maybe if it was add your next 250 or 500. No, but it could be add next million and then go. But even if it only did 250, it would still be worth it.
Exactly. Okay. Okay.
That's interesting. So... Walk me through the deal.
Extra male profit. How long does it take me to get there? What's the time frame?
And how do you actually deliver the thing? Yep. So we promise in 12 months or less because that's the duration of the product program.
And we basically do it in three phases. First thing we do is you get like a VIP session with myself and or my business partner. And we create...
the prime business roadmap okay which is hey like what is going on your business where's the biggest constraint uh what's the small hinge that swings big doors so that we don't go solve the wrong thing like apply i don't know ai acceleration to leads when you've got a supply constraint you don't have enough capacity right or vice versa yeah so we make the road map and that's kind of like what they're going to focus on for the year yeah yeah okay and that's done In a day or in a half a day or in an hour?
Three hours. Okay. Yep.
And that's done usually within seven days of purchase. Yeah. Okay, cool.
So that's phase one. Yep. Phase two is we walk you through what we call our AI operating system.
Okay. And there's basically five steps that we take you through to help you become AI native. Okay.
And inside of that, you're also going to start, once it's installed, working on your constraint. Yeah. So actually chipping away at the thing that's going to save you time, prevent you from making more hires or putting more revenue on the scorecard.
Yep. Yep. And then the third phase we call scale and share, which is once you're starting to get wins, they start to compound, you throw them back into the group.
And we deliver that through, we have an awesome WhatsApp group. I feel like every mastermind says that. I guarantee you, if I open mine up right now, even from yesterday, there's like 20 unread messages, people throwing their best shit in there, like really trying to figure out like, what else can I do to grow my business so that I can share it with the crew?
Is that right? It's overwhelming how much. I love that you've made like share that, like the Holy Grail for them.
Yeah, because like. I think people buy the promise, but then when they see the community, they're like, oh shit, these are my people, and this is cool. God bless anyone that has a mastermind, but it is not a big promise, throw me in a school group, and the whole thing is shit and confusing, and nobody cares, and you have to twist their arms to post.
It's just low friction, and everybody wants to help each other, and it's fucking awesome. This is good. Yeah.
Okay, so it's $1 ,200 on the program. Price point is? $2 ,500 a month.
Yeah. Okay, and the goal, we're doing this so that we can sell it without having to be in someone's room. Correct.
Where do you feel like it's weak? Well, here's the friction that I'm having is the marketer in me thinks, oh, people don't actually want an AI operating system. They want time freedom.
They want the money that buys time freedom, right? So don't want to lose sight of that. And the thing that people are really excited about right now is like cloud code and installing like agents in their business and agents that can talk to them.
And if I talk more about that. Yeah. They buy.
Yeah. Right. Like I know the exact framing and positioning to say.
Yeah, of course. Buy. Yeah.
And yet I don't want to become the Claude Code mastermind because that's, you know, because who knows in six months or a year, something else will come. I want to be the, we help you use AI to build systems to get your life back. But are you, are you trying to coat chocolate in broccoli instead of the other way around?
Probably. Maybe. So I think there's a philosophy, which is like, you know, what's right.
You said a year ago, I distinctly remember don't apply AI to solve the non -constraint. Correct. That's like our religion.
That's your religion. Yeah. And right now this thing's hot and we'll be hot for a while.
And when it stops being hot, you'll be the first to know the next hot thing. Yep. I don't think your purity should get in the way of making money.
Love that. Yeah. Yeah, dip the broccoli in chocolate, not the other way around.
So, and to translate that, give people what they want. If there's a positioning and a wrapping that gets people excited to buy. Completely, because people understand it.
And it doesn't have to be the core of the business, but I think in your presentation, that's going to be a piece. And in your, because really the first thing you need to sell is this VIP. Yeah.
Because that's the first moment where magic happens. And we'll look at cloud code and how the da -da -da -da, you know, we'll build a roadmap so that da -da -da using cloud code. And then you can just swap out cloud code for something.
I think that's probably worth doing. No, that's it. That's it.
So when I look at an offer, I'm like, what's the forces which has stopped someone from buying and the things which will help them buy? So promises, obviously, first. Yeah.
We've talked about a million bucks in 12 months with no extra people. What's the quicker promise? Because I know you walked me through the timeline.
What's the specific result I get in week one, two, three, four? Because right now I've got like, here's the process and what we'll work on. But like, if you're a fitness coach or a weight loss coach, first thing is you're going to notice the cravings disappear.
Then you'll have more energy and then the weight will fall off and you'll have a six pack. Yep. Right now we're selling six pack in a long time.
We'll talk about what it is and then we can talk about what it should be. What it is is, I think the first big value, it's not money, it's not time back, it's just clarity. It's like, I don't know where up is in my business and in the world of AI, and we give them that on the very first thing we do.
Yeah. Then the next thing is, I think people want this experience of, I did an AI agent thing. Of course.
You know? That's the first magic trick is I build a thing and show my friends. Exactly.
So we have this thing where in less than a week you install what's called an orchestration agent. We call her Sue. She unlocks everything.
Yes, S -U -E. And Sue then walks you through a process to install your second brain. Okay.
And second brain basically does an autopsy on the business, the constraint, the positioning, your framing, so that it has a full understanding of what you do and who you serve and where the gaps are and where you're weak. How much of this is in the pitch or the presentation right now, the Sue bit? It's in there.
I'm not like, the volume could probably be turned up. It's more, hey, you know, you install your AI brain and then, and then, and then, and then. Yeah.
So you remember John Carlton? Yeah. Great copywriter.
I've been trying to remember his name all week. Dude, thank you. All you need to do is just bump into me.
So John Carlton was like, you can't ask a prospect to take an action they haven't first imagined themselves taking in their head. That's not him. But his example, the one that sticks in my head is like, so here's what I want you to do.
Pick up the phone right now and call 555 -1234. The phone will ring twice and be answered by a mild -mannered middle -aged woman called Peggy in a green jacket. I was like, I've just imagined Peggy.
So Peggy's Sue. Yep. We want to give them the experience of, Like in a week you're gonna be able to show you your team and your friends this dope thing.
Yeah. Okay, that's good That's so good. Okay, so that's the that's the first thing and then with that they have a Thing on their phone where I can go.
Hey sue do stuff for me. Yes to read my email. Yeah, what's going on?
What did I say last week? Yeah, like what do I need to work on? There's a whole bunch of stuff that unlocks there.
That's the first dopamine hit the boring part that we have to slip in is People's data and their business is all over the place. And sometimes it's not captured anywhere.
Like they're not recording calls. They don't have Notion. It's just floating.
So either they need to start recording and then start throwing that into the brain, or they need to start collecting all that stuff and putting it into folders, which is boring. It's like pulling teeth. That's why we put people in rooms and do it in real life and make them do it in the room and we sit there and they don't leave till it's done.
Yeah, that's good. Yeah. So that's the next thing.
And then after that, we start working on your biggest constraint. So if you're lead constrained and it's like speed to lead, it's like, okay, great. We have a skill for making an AI voice agent.
You deploy it. Sue asks you questions. Has you log into the right tools and connect the right bits.
And then boom, you've got a voice agent now to follow up on your leads to get them to your webinar or whatever. So one of the things I know about you, is that you've got a bunch of these kind of almost pre -built out that can be customized for them.
There's a lot. There's like 50 or 60 of them. Yeah.
And so this is partly the offer, but it's also like in whatever presentation they see the offer at the end of. Like, just like we talked about showing them, so if we've got some of these skills and you can show slash demo, so let's explain. You know, when you go to a shitty diner, they've got the placemat with the menu on it and the waitress comes out, she goes, okay, so we're gonna have one of those and one of those and one of those.
Having them like pre -choose some of their tools would be, Dope. I know I'm half talking about presentation and half talking about the offer.
But if you want them to get excited about the skills, then show them some of the skills and have them either quick demo or at least be able to circle on the placements, the three they're most excited about. And then we check the they can imagine it box. Exactly.
Okay. So I think the long term is good. The short term is great when we add Sue.
Clarity is super important, but it's lame as fuck. Yeah. I know you've built a bunch of bonuses.
There's bonuses that whisper and bonuses that shout. What's the objection to buying? Objection to buying, biggest one is two -way tie between time, like four events and weekly calls and, and, and.
I know you're giving me time back. That seems like a lot. The second one is I'm not technical enough.
Okay. So of your current bonuses, what have you got that gives them time or helps them be techie? Good question.
So for... Because a good bonus isn't like stuff because that's the old days. It's like, how do I get there faster, easier, better results?
The first one is you can bring a business partner or a delegate for free. Yeah. And so we have guys that are, you know, eight, nine figures.
Yeah. They don't even have a laptop. They're like, I want to show up and do fun stuff.
And then I'm going to... Hey, Bob. Fly Bob in and Bob or Jane or whatever will do all the things.
Yeah. So like, great. Bring your doer.
and have them do yeah and then we'll just work with them the duo is 100 yeah so that's the first one yeah that checks off you know business owners time and it checks off tech tech yeah um the next one on time is i mean there's no bonus that's like we remove time you have to you have to invest time sure you know uh we have objection handles for that but we don't have any good bonuses that just take it off the map the business partner is like our best weapon for that business plan is a great one and then if they don't have a business partner then we're like Maybe this isn't right for you.
It could be a business partner. It could be just their chief tech dude. Exactly.
A business partner or a delegate of some kind. Your person. Okay.
I'll allow that for now. I think the I'm not techie or no one on my team is good enough at this. We just need to make it stupid simple.
Yeah. The other one for techie is, it's not a bonus, but I have people that are, God bless everybody of all ages, 60, the type like this. John Assaraf, famous coach.
In our mastermind, making an agent with his index finger and his voice. So if he can do it, you can do it. That's kind of like my, hey, look at John.
He's famous and awesome and doesn't do tech, and he talks and chicken pecks. He's got it all done. Can you talk?
Great. Yeah, okay, that's good. Perfect.
Risk reversal? Risk reversal, we have a conditional guarantee that's like, hey, if you come to the VIP day, the kickoff, and you go to your first event, and you're like, hey, this is not for me. then no questions asked here's your money back that's great yeah so they're somewhere between a week and three months in correct okay that's safe yeah if you don't come to your like the next first event then we'll try to push you to start when like because we want the entrance into our world to be a crescendo yeah right so you get to the event you're like oh this is amazing yeah yeah uh pay plans 2500 a month is that an issue is that easy for them is it a stretch It's easy.
And if you piff, then we do a full VIP day, both me and Gus, with you as the bonus. Okay, well, that's winning. Urgency scarcity.
Well, right now we're sold out. And the way that our mastermind works is we have a massive retention dashboard. And if you don't come to Zoom calls, don't talk, don't share, don't participate in the WhatsApp, don't get results, and don't come to the events, when it comes for your renewal, we don't let you renew.
So every month there's... five to seven percent of the people that are just leaving yeah and then that's how we create space for the waitlist people to come in do you publish the leaderboard uh we don't but we totally should yeah i've seen it done two ways yeah rachel and dean who were here have a traffic light scoreboard based on those metrics and when they first did it they just published who's green yeah and then they published who's red and as well and gave them like the whole leaderboard and it's like there was a line yeah nobody wants to be at the bottom of the list nobody wants to be at the bottom of the list Yeah.
You know, and there are just, there's some people in your mastermind that are like, they're not there for the promise. Correct. They're like tourists and they're there for the coffee, the high fives.
Yeah. Yeah. That's fine too.
Which is fine. We just, we want people to win. Yeah.
Yeah. Okay. I like this.
I think the biggest opportunity for the offer is making the first three weeks really clear. Yeah. You've got a great process already, but let's make the, at the VIP, here's what I get.
And so even if they did that, it's worth the 25, you know, the 30k for the year. Yeah. Come back to your original page.
Is there anything else on that list that we should smash? That's an open list. This is solid.
My biggest takeaway was like another smart guy saying, hey, dummy, like chocolate and broccoli, like give yourself permission to sell the chocolate. They really want to buy this, but I'd rather sell them this.
Yeah. Yeah. Thank you.
No, that, that was like the, Oh shit. That's the thing I wasn't seeing. That's a super obvious.
Yeah. And then the, um, like they've got to imagine it first. Yeah.
So show, don't tell what these things are so they can see it and like walk them through future pace than whatever you want to call it. Uh, reality where that's already true for them. Yeah.
Not doing any of that. And that seems like a huge gap. I think you've also got a bunch of metaphors, which are really, I'm sure you probably read them in the presentation, but like Jarvis.
Yeah. Use that. You partway through the thing going, hey, Sue, what's the da -da -da -da -da?
And Sue goes, hey, Joe, I've run the numbers and we're up 58 % this minute. The more we can show it. Do you remember?
You're an old school marketer, so you might know. This is an obscure reference. Do you remember there was a dude who sold electronics by direct mail called Drew Allen Kaplan and he had the Dacolites catalog?
No. I just brought my time. This is fucking old.
uh he was really good at like taking the the like nerdiest like simple electronics things and finding a story in them and he sold this thing to businesses that was a intercom system and he called it the hey martha phone hey martha can you that's what sue is yes oh that's so good so that it was literally called the hey martha phone and uh hey martha can you can you bring in the tbs reports and a coffee please being able to show people in your presentations and workshops and content i've got this digital brain whatever you call the operating system it's like javas it works like this it's integrated into all the stuff it knows all the things all of the team members have it i think that's cool and then the only other thing i think i would i know we're into presentation more than the other stuff but like whatever the the five steps are and actually there's one thing that that might be great but i wasn't sure i loved which is we're going to map out the roadmap for the whole 12 months yep that might be too much okay maybe so even if we just go first then next like biggest constraint is this so we're going to do this next we'll focus on that and then we've got this other menu and we can put them in order yeah but it doesn't have to be timetabled and stuff so they just want future and that might help with it's a bit early but it might help with the renewal we've always got plenty of 100k problems to solve yeah can i open a new can of worms yeah okay
We've got two minutes. All right. We've got two minutes over time.
Let's go. Let's go. Okay, great.
The frame that gets people excited to buy is I quote the CEO from DeepMind. Okay. It says, AI is going to be 10 times bigger than the industrial revolution and happen 10 times faster.
Yeah. So people are like, oh shit. And then I show them on a timeline.
Here's what AGI is. AGI is AI is smarter than the smartest human in every aspect of the business, including the CEO. Yeah.
And it's going to be at the end of 2027. So you have this much time to basically like get your shit together. capture the market and then go live your life.
Yes. And so when I say, okay, cool. And we have a thing, you can go as fast as you want, but we have a roadmap that we catch you to AI native in a hundred days.
That's what's getting people to go, dude, why didn't you say that? Okay. I don't know.
I just like to bury the lead. I like to, I like to leave. Okay.
Okay. Remember we were talking about this timeline promise thing. Yes.
That's why I brought this up. Okay. This a hundred days.
Yes. That's the missing bit. Cause the front was good and the back is good.
And the middle was weak. Great. You've got this ridiculous force working on your behalf right now, which is FOMO and terror.
Yeah. I'm going to get left behind and everybody else is winning and they know the shit that I don't. So AGI, this is what it means.
This is what it means for us. 2027, you got two paths. Like solo, putter, you know, you get tsunami.
100 days. Yeah, I love that. Dude, 100 days is such a strong.
I'm really glad you brought up the can of worms, because the 100 days and AGI, that's the... Yeah. If you knew you had a year and a half to be ready for this thing, or you would be decimated?
Yeah, one year and a half would be too late. Okay. You've got to get it in and then go help a bunch of people and make a bunch of money.
Yeah. Yeah. Do you remember how...
I learned this from Jay Abraham. He's like, hey, you know... You have an ethical responsibility to go market to your market because if you don't, some schmuck is selling snake oil.
Either some schmuck will or they just won't be ready and they get wiped out. Exactly. So that to me, it's like, all right, cool.
I know you're not as excited about it. I don't need to do this, but I don't want you to get wiped out and I don't want you to go buy. Like an AI clone of yourself, which makes your ego feel great, but does fuck all for your business.
Like, I want you to win. Yes. So that's why we're like, so this is why we're on stages.
And this is like the sermon we're giving. That's getting people to buy. Yeah, 100%.
Yeah. All right. I'm very glad.
I think the 100 days is magic. You've got, yeah, in a year and a half, it's too late. And in 100 days, you can be ready and capitalized.
That's big. All right. So what do we do with this?
So our next step, so if that's like positioning, bridge, offer, roadmap, is we want to stop. I want to stop being the dancing monkey on stage. I like it.
It just doesn't scale for time with family. What I'd love to do is run a webinar. Like be great at organic and traffic webinar.
Run it every week. That's the dream right now. We should do that.
Okay. You've already got a great stage presentation and that plus this will make a killer webinar slash workshop. I think the overarching message isn't AI native.
It's AGI in 100 days. And AI native is the mechanism. But this is like left behind or in a position to cream.
Yeah.
Bill will eat that. That word up in the comments. Crushed her cream.
Yeah, whatever the... I think that's the thing. This is good.
You're doing great work in the world and it is a message that needs to be heard right now. Yeah, I can't think of anyone on the planet better to do it. Thank you.
This is awesome. This is fun. Awesome.
We got 90 % and 50 % of the way through a coffee. I appreciate you. Cheers, brother.
Thank you. You're welcome.
The Hook
The bait, then the rug-pull.
Joe has added $100K in MRR from speaking gigs, yet his $30K AI mastermind only sells when he has an hour on stage. Taki Moore gets 20 minutes on the clock to make it work online, and broccoli and chocolate come into it.
Frameworks
Named ideas worth stealing.
09:00concept
Chocolate-dipped broccoli
Wrap the product you believe in with whatever the market is excited to buy right now, then swap the wrapper when the trend changes.
Steal forany offer whose real mechanism is less exciting than the current market hype
10:00model
Forces that stop and help a buyer
Evaluate an offer by the promise, the quick promise, bonuses that answer objections, risk reversal, price terms and urgency.
Steal forteardowns of any high-ticket offer
11:45concept
Imagine it first
Prospects will not take an action they have not first pictured, so give them a concrete persona and first interaction (Sue, Peggy, Hey Martha).
Steal fordemos and webinar pitches
CTA Breakdown
How they asked for the click.
VERBAL ASK
00:00link
“Want a coaching business that sells without you having to be in the room? Watch my Million Dollar Plan.”
Placed in the description as a pointer to a related video.
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An 83-minute live whiteboard session on how one coaching company sold a $30K program for three months with no calls and no closers, and outsold its own nine-person sales team every month.
A coaching founder fired six of his nine salespeople, locked the other three out of the inbox for 90 days, and found that a written offer doc outsold the whole team.
Taki Moore explains why teaching what you know gets you friend-zoned, and walks through the Belief Map he uses to install three buying beliefs in every piece of content.
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