Shift From Broke to Millionaire Mindset in 43 Minutes
A recorded mastermind call where a fitness-business coach tells his paying clients their problem is not strategy. It is ambition, resilience, and speed.
Posted
yesterday
Duration
Format
Talking Head
hype
Views
735
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57 · 43
Big Idea
The argument in one line.
Chasing a bigger money goal is worth it less for the money than for the more valuable, more resilient person you are forced to become to reach it.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
An online coach or service business owner who hit an early income goal and quietly stopped pushing because survival pressure disappeared.
Someone who keeps asking mentors tactical questions while knowing, deep down, they are not executing on the advice they already have.
A founder who just had a platform ban, a team blowup, or a client loss and needs a frame for staying in the game.
A person who feels uneasy admitting they want to make a lot more money and suspects that discomfort is costing them.
SKIP IF…
You want step-by-step tactics; this is a 43-minute mindset talk with almost no how-to.
Heavy profanity and hustle-maximalist framing (six posts a day, outwork everyone) put you off.
You are looking for a balanced view on rest, burnout, or sustainable pace; the speaker explicitly rejects breaks.
TL;DR
The full version, fast.
The speaker tells his mastermind clients that strategy is not their bottleneck; mindset is. Everyone in business is there to make money, and pretending otherwise pushes it away. After an early goal is met, many owners drift because survival pressure is gone, so they need a new money goal that stretches them, because the pursuit forces them to become more valuable to the market. Setbacks like account bans or losing a sales team are tests at every level, and the right response is never to complain and to figure it out fast. Do mindset work daily, outwork competitors, act without asking permission, ask for feedback after, and move with urgency.
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Sets the stakes: after seven years of coaching, the clients who fail are not missing strategy but mindset, passion, and drive.
01:51 – 04:54
02 · Admit you want the money
Polls the chat on why they joined and argues everyone is there to make more money; pretending otherwise pushes it away.
04:54 – 06:54
03 · The survival-mode stall
Once bills are covered, owners stop chasing. He tells them to set a bigger goal and names fear of failure as the real excuse.
06:54 – 09:24
04 · A money goal that stretches you
Shows how a revenue goal forces renewals, better service, better content and more leads, so the pursuit makes you better.
09:24 – 11:28
05 · Become more valuable
Two pathways: a monetary goal as the vehicle, or deciding to out-produce the best competitor. The five-episodes-a-week podcast story.
11:28 – 13:40
06 · Don't get knocked out
God will test the decision. His Instagram was disabled the week after his first million-dollar month, so he started over and grew bigger.
13:40 – 17:14
07 · That's life
Clients Chloe and Harry fired all eight closers and took 30 calls a day themselves. Adversity is the business you signed up for.
17:14 – 19:43
08 · Never complain, figure it out
Dr. Akani lost both revenue accounts and was booking calls again within seven days, then collected over $100K in 21 days.
19:43 – 25:00
09 · Every level brings a new devil
The world without reflects the world within. His 2019 self-sabotage and six months of weekly hypnotherapy to fix its root cause.
25:00 – 29:07
10 · No plateaus, outwork everyone
Time moves with or without you, so standing still is going backward. Daily mindset work, waking early, and being the hardest worker in the room.
29:07 – 32:15
11 · The fundamentals are your mind
Polls who keeps a morning and nighttime ritual. The mind is the common denominator; coaches who skip it are the blind leading the blind.
32:15 – 34:22
12 · Suffocate self-doubt
Bury doubt under output, stay on guard for negative self-talk, and stop giving power to problems by complaining about them.
34:22 – 37:26
13 · Stop waiting to be saved
Aaliyah launched a webinar before being taught. Ask for feedback on a plan you made, not permission to act.
37:26 – 40:08
14 · Move with urgency
Most stalled clients just move too slowly. Jesse K, with average engagement, hit $285K a month by deciding and moving fast.
40:08 – 43:07
15 · Find a bigger mountain
Devin Ford's fast scale, building wealth for his grandmother, and the one trait every $100K-a-month client shared: they decided first.
Atomic Insights
Lines worth screenshotting.
Strategy means nothing without mindset; most people asking how-to questions already have the answer and lack the drive to execute it.
Saying it is not about the money is a way of pushing money away; if it really is not, give the program away for free.
The moment you stop worrying about bills, ambition tends to stall, which is exactly when you need a bigger goal.
A money goal is a forcing function: to earn more you must retain clients, sign more, grow content, and so become better at all of it.
Chasing more money is selfless in practice, because the only reliable way to earn more is to become more valuable to more people.
Being the best is easier than it looks: matching a competitor's two podcast episodes a week with five closed a 200-episode gap within a year.
Sometimes the whole strategy is simply not to get knocked out and stay standing until the next move appears.
A disabled Instagram account after a first million-dollar month became a new account with over 750,000 followers that out-earned the original.
Complaining about a problem hands your power to it; reframe from what is broken to what you will fix.
Every level of a business brings a new devil, so adversity is a signal you leveled up, not a sign you failed.
Unresolved personal trauma shows up as business self-sabotage the moment success starts to feel undeserved.
Plateaus do not exist: time keeps moving, so standing still is moving backward.
Anxiety and self-doubt never take a day off, so mindset work should not either; the speaker spends 30 to 45 minutes on it daily.
Asking for permission is how beginners operate; asking for feedback on a plan you already made is how scaling operators work.
Most people stuck below their income goal are not unqualified; they simply move too slowly on what they were told to do.
The clients who hit $100K a month were not the ones with the biggest followings but the ones who decided and moved fastest.
Takeaway
The goal matters for who it makes you
WHAT TO LEARN
A stretching money goal, a refusal to complain, daily mindset work, and fast decisive action are what separate the coaches who scale from the ones who stall.
02Admit you want the money
Name the money you want plainly; claiming it does not matter usually hides a fear of chasing it and failing.
If a goal truly were not about money, you would give the work away free, so stop pretending and price accordingly.
03The survival-mode stall
Covering your bills removes the pressure that drove early growth, so replace it on purpose with a larger target.
Fear of failing at a big goal is often why people retreat into impact talk and avoid paying the price of the next level.
04A money goal that stretches you
List every condition your revenue goal depends on, such as renewals, signups, content reach and leads, and improve each one.
Treat the revenue target as a forcing function that makes you a better coach and marketer, not just richer.
05Become more valuable
Pick the top competitor serving your audience, measure their output, and commit to matching or beating it.
When you aim to be the best rather than to compete, the field at the top is far thinner than it looks from below.
06Don't get knocked out
Expect a serious test right after you commit to a bigger goal, and decide ahead of time that you will not back down.
When setbacks come in waves, the only strategy may be to stay standing until a creative path appears.
07That's life
Accept that problems like losing a sales team are part of the business you chose, then solve them instead of mourning them.
Building a business that most people cannot run requires solving problems most people would quit over.
08Never complain, figure it out
Complaining hands your power to the problem; replace complaints with a plan and spend hours trying before asking for help.
Recovery speed matters more than the setback: rebuilding lead flow within a week beats a perfect plan a month later.
09Every level brings a new devil
Read new adversity as evidence you reached a new level, each with its own boss to beat.
Recurring external problems often trace back to unresolved personal issues, and fixing the root can unlock every area of life.
10No plateaus, outwork everyone
Standing still while time moves forward is falling behind, so keep advancing even when things are going well.
Your anxiety does not take days off, so give mindset work a fixed daily slot rather than treating it as optional.
11The fundamentals are your mind
Keep a morning and a nighttime routine every day, because your mind is the common factor in every result you get.
If you lead clients, neglecting your own mental fundamentals undercuts the discipline you ask of them.
12Suffocate self-doubt
Crowd out self-doubt with output; it is harder for negative thoughts to take hold while you are busy executing.
Catch negative self-talk in the moment and reframe the problem into what you will fix and how you will improve.
13Stop waiting to be saved
Bring mentors a plan and ask for feedback on it, rather than asking permission to act.
Act before you feel fully taught; the fastest-growing clients copy what works and launch before the lesson arrives.
14Move with urgency
If an action was assigned last week and is still in the works, slowness, not ability, is likely the bottleneck.
Follower count and engagement predict less than speed and decisiveness about who reaches the top income tier.
15Find a bigger mountain
If you cannot fight for yourself yet, name a specific person whose life improves when you succeed and work for them.
Make the income decision internally first, then commit to whatever mentors, rooms and work it requires, and raise the bar once you hit it.
Glossary
Terms worth knowing.
Mastermind
A paid group coaching program where business owners meet regularly with a coach and each other to get advice, accountability, and feedback on growing their businesses.
Phone closer
A salesperson hired to take booked sales calls and close the deal, so the business owner does not have to run every call personally.
Follower ads
Paid social ads aimed at growing an account's follower count, used as the top of a funnel that later converts followers into leads.
Directed DM ads
Paid Facebook or Instagram ads whose call to action opens a direct-message conversation with the business instead of sending people to a landing page.
“People say that money doesn't buy happiness, but I promise you money buys a lot of the things that remove the stress that cause unhappiness.”
Clean reframe of a common saying→ newsletter pull-quote↗ Tweet quote
09:16
“In the pursuit of chasing more money, you're actually selfless because the only way to make more money is to become a person that's more valuable.”
The thesis of the talk in one line→ IG reel cold open↗ Tweet quote
10:51
“It's not that hard to be the best. And guys, when you get to the top, you don't have a lot of competition.”
Punchy and quotable after the podcast-episode story→ TikTok hook↗ Tweet quote
12:12
“I'm sitting in the pool, sipping a Mai Tai, and I got a notification that my Instagram account was disabled on the back end of a million dollar month.”
Vivid story open with a built-in twist→ IG reel cold open↗ Tweet quote
19:43
“Every level brings a new devil.”
Five-word mantra, works as a caption or text card→ TikTok hook↗ Tweet quote
25:35
“Plateaus don't exist. I believe that you're either moving forwards or you're moving backwards.”
Contrarian claim with a simple explanation→ newsletter pull-quote↗ Tweet quote
36:17
“Asking for permission is, should I do this? Asking for feedback is, this is my plan. What do you think?”
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphoranalogystory
So we today are going to talk about obsession. Now, by the end of this presentation, my goal is that you either love me or hate me, but I refuse to have anything in the middle. I refuse to have you leaving this conversation feeling indifferent.
My goal by the end of this presentation is that you either love me or you hate me. Now, I've been business coaching now for the last seven years, and I've seen what it takes to become a successful entrepreneur. I've also seen what it takes when somebody comes into the program and fails miserably, and they end up leaving the program, going back to the income that they used to be at, and they never end up growing a successful online business.
And so in today's training, I'm going to lay out what it actually takes in order for you to become successful, the price that you're going to have to pay if you want to hit the next level, and the person that you're going to have to become if you want to make more money, and ultimately the pathway for you to achieve your goals, dreams, and destinations that you set out for yourself.
Now, every single week we meet on conversations with B, which is the coaching call I host for you guys. And I would say that 90 % of the time we're talking about the strategy. Like B, how do I get more leads?
How do I sign more clients? How do I hire support coaches? Et cetera, et cetera.
And although the strategy is important in order to be successful, the strategy means absolutely nothing without the mindset. And inside of the Millionaire Mastermind, I don't feel like we talk about the mindset as much as we need to focus on the strategy. The how to, like what do we need to do in order to get to the next level?
However, I feel and I know and I'm absolutely certain that there are some of you guys that are in this program right now that are coming to my calls asking questions about strategy and you're not missing the strategy. You're missing the mindset.
You're missing the passion. You're missing the intensity. You're missing the heart.
You're missing the desire. You're missing the drive. You're missing the dedication.
You're missing the sense of purpose that it takes in order for you to become successful. So what I'm going to do is I'm going to pull back the curtain on every single successful client that I've ever worked with and some of the character traits that have allowed them to be successful. And at the end of the training, I'm going to invite you to embody some of these character traits.
I'm going to invite you to step into this new identity. I'm going to invite you to step into the person that is capable of achieving every single goal that you've ever set for yourself. So why are we all here?
Why are we all here? What's the reason that you're here? Why did you come to the Mastermind program?
What's the reason that you signed up for this program? What's the reason that you're on this call right now? Why are we here?
What made you make the decision to join the Million Dollar Mastermind? Why are we here? For some of you guys, that answer is going to be making a bigger impact.
For some of you guys, that answer is going to be making a big influence in the world. For some of you guys, it's going to be making more money. What is your reason?
Type it in the chat box. Excellence, change lives to be better, make more money, change more lives, obsession, money, financial freedom. All of us are here for the exact same thing, regardless of whether or not we like to admit it.
We're all here to make more money, period. You don't get into business because you don't want to make more money. When you signed up for your LLC, when you started your business, you didn't check off nonprofit.
You checked off for profit. But so many of you guys have this fucking weird belief when it comes to making more money. You have this like weird concept of making more money.
You don't want to admit that you actually want to make more money. You resist the things that will actually help you make more money because in your head, you're like, oh, it's not about the money. I don't want to make it about the money.
Okay. If that's not true, then fucking give your program away for free. If it's not about the money, give your program away for free.
Why don't you give it away for free if it's not about the money? Work with people one -on -one in your coaching program. Get on coaching calls with them for free.
If you're not here to make more money, give your program away for free. No? Why wouldn't you do that?
If it's not about the money. And why do we want to make more money? So that we can live the life that we want to live.
Because without money, we can't live that life. Regardless of whether or not we like it, we live in a society where everything costs money. I can't fucking go live for you guys on the Zoom call unless I pay for my Wi -Fi.
And that's on the base level to be able to take care of my basic level needs. But I want to do cooler shit. I want to take my family on first class vacations and not have to worry about the bill.
I want to take myself on private jets and not have to worry about the bill. I want to buy fancy cars and drive around and be like, yeah, I fucking bought this shit. People say that money doesn't buy happiness, but I promise you money buys a lot of the things that remove the stress that cause unhappiness.
And the reason that I'm spending so much time on this specific concept is that a lot of you guys are afraid to say that you want to make more money. You're afraid to actually claim it. Well, it's not about the money, Brian.
Then fucking give your program away for free if it's not about the money. All of us are here to make more money. 100 % of us.
But some of us have a very hard time admitting it. Some of us have a very hard time chasing that. Some of us have a very hard time accepting that.
And because you resist it, you say it's not about the money. It's not about the money. It's not about the money.
You're basically pushing money away. You're not admitting to yourself, I actually do want to make more money. I like making more money.
Making more money feels good. I like buying nice shit. I like taking care of my family.
I like buying my grandma a house. I like taking my family on first class vacations. Because you don't actually say that and you don't admit that you want to make more money, you're pushing it away.
Here's the biggest problem that I see in the millionaire mastermind, all right? And this is going to speak to all of you guys. And again, I said, you're either going to love me or hate me, but there's not going to be any indifference.
It's almost like as soon as you make a certain amount of money and you no longer have to worry about paying your bills, you automatically kick into this gear where you're like, well, I'm not in survival mode anymore, so I don't need to work as hard, you know? I'm not in survival mode, so what's the purpose of me chasing more money?
I'm not in survival mode, so what's the purpose of me setting a bigger goal, a bigger dream, a bigger aspiration, a bigger level for me to climb to? Curiosity, how many of you guys that are in PT Domination right now have achieved all the goals that you set out for yourself the first time that you cast a vision? All right, so we achieved every single goal that we've ever set for ourself when we came into PT Domination, right?
And as soon as we achieve every single goal that we set up for ourself, a lot of us, what we end up doing is we get to this place where it's like, well, what's next? You know, what's next? I achieved everything I set for myself.
What's next? Set a bigger fucking goal. Don't you get it?
You did it once. Why can't you do it again? When you came into pizza domination, you set a goal that you thought was absolutely fucking insane, that you thought that was crazy.
And then you hit it. Why the fuck wouldn't we do that again? Why wouldn't we keep doing that?
Why wouldn't we keep playing this game? I'll tell you why. Because we are so afraid of failure.
We are so afraid that if we set that big goal and we fail, that we just won't chase that goal in the first place. And so we'll make up dumb bullshit excuses like, I don't care about money. It's not about the money.
It's never been about the money. All I care about is impact. Make up all this shit so that we don't actually have to do the work and pay the price that is required in order for us to get to the next level.
When I... walked up to my restaurant manager in uh 2015 and i told him that i quit and i'm never gonna work for him again um the scariest part about that for me wasn't quitting my job the scariest part about that was the fact that i knew that me quitting meant that i was gonna chase the goal of becoming a millionaire and that's a fucking scary thing you know to actually say i'm actually gonna go for this shit i'm gonna fucking go for broke i'm either going to become a millionaire or i'm going to fail miserably in the process but i'm not gonna settle for something in the middle I'm not gonna settle for average.
I'm not gonna settle for complacent. I'm not gonna be that guy that made a little bit of money and then pat myself on the back for a little bit of work done when I know that I could be doing so much more. And so you absolutely must have a money goal that stretches the fuck out of you.
The first thing that you have to understand is that you must, you absolutely must have a money goal that stretches you so far. And it's not because you love chasing more money. Write this down.
It's because the person that you must become in the process. I don't chase more money. Because I, just because I like getting richer, which by the way, I do like getting richer, but I chase more money because of the person that I must become in the process.
Ever since I started this container, I've always had a money goal. Always in the back of my mind, I knew how much money I wanted the company to make. And I knew everything, every single thing that I do every single day aligns with the purpose of me making more money.
And I know that ultimately when I'm trying to make more money, there's a variety of things that come with this realization, which is why I fucking love making more money. I can't make more money unless my clients renew. Well, my clients aren't going to renew if my service sucks, if my service is dog shit.
So I better believe that I need to constantly be upgrading the program. I need to make sure now I'm hosting events. Now we're going to be doing virtual events once a month for the clients.
Now we're going to be doing all this shit. We got AI Brian. I can't make more money unless my clients renew.
My clients aren't going to renew unless I keep adding more value. So my program has to be fucking awesome. So in the pursuit of me chasing more money, I become a better coach.
Well, I can't make more money unless I sign up more clients. Well, the only way for me to sign up more clients is to get better on social media. And so I need to learn how the Instagram algorithm works.
I need to be constantly putting out high value content. I need to be eliminating the shit that doesn't work and studying the stuff that does work. I need to be investing in content mentors so that I can learn how to get better at my content so I can constantly sign more clients.
Well, I can't make more money unless my social media grows. And so I need to figure out how the fucking algorithm works and I need to study it relentlessly, obsessively, and I need to make sure that filming is always a priority in my schedule. Okay, but I'm busy doing other stuff.
Okay, so that means that I need to take other stuff off my schedule so I can make filming a priority so I can ultimately align with the vision of me making more money. I can't make more money unless I get more leads. So I need to figure out how to create high level conversion content and I need to be fucking obsessed with this problem until I fully solve it.
So everything that I do, the clients that I serve, the people's lives that I touch, the live streams that I do, all the posts that I do on social media, all of it is for the purpose of making more money. Now I know that the only way for me to make more money is to... actually genuinely create value for me to like create an undeniable worth in the marketplace.
The more valuable that I can become the marketplace, the more money that I make. So on the back end of me chasing more money, I ended up becoming an extremely valuable fucking person. So you think that chasing more money makes you selfish, but what you don't understand that is in the pursuit of chasing more money, you're actually selfless because the only way to make more money is to become a person that's more valuable.
Write this down, become more valuable. Create an undeniable dent in the marketplace with the amount of value that you give on your social media and you will make more money. There's 88 people here.
I want 88 people typing in the chat box. Become more valuable. Now there's two different pathways to get there.
Pathway number one, you can set a monetary goal and you can say to yourself, I'm prepared to do whatever it takes in order for me to achieve this goal. Whatever it takes for me to achieve this goal to play at my very fucking best, I'm willing to go live five times a week. I'm willing to post six times a day.
I'm willing to get on multiple platforms. I'm willing to hire the media team. I'm willing to invest in the mentor.
I'm willing to move to the next level and I'm willing to do whatever it takes for me to achieve the monetary goal. So you can set a monetary goal as the vehicle for you to become more valuable. This is what I resonate with.
This works really well for me because I know that I can't hit $2 million a month until I become a person that's worth $2 million a month. Now, the other way is by recognizing that the way that you make money is by giving more value. So if you want to make more money, then you need to become the most valuable person in the marketplace.
You can say to yourself, ultimately, my goal is to make $50 ,000 a month. And the way that I'm going to do that is I'm going to make the decision that I'm going to be the most valuable person in the marketplace. I'm going to figure out who the other guys are in my industry that are serving the avatar I'm trying to serve, what their output is, what work they've done.
And I'm going to be able to either match or beat the output that they have. And I'm willing to do whatever it takes to either match or beat that output. Guys, that's where pizza nomination came from.
I found out that there was a guy in my space that was doing two podcast episodes a week. I was like, well, I'll do five podcast episodes a week and I'll beat him. Within a year, I had caught him.
Like he had 200 episodes. Within a year, I had caught him. It's not that fucking hard to be the best.
And guys, when you get to the top, you don't have a lot of competition. And so my intention with this training is to motivate you to aim for the top. You shouldn't be aiming to compete with everybody else in the industry.
You should be aiming to be the very best because when you're the best in the industry, there's not a lot of competition. I never came into this market. to compete with anybody else.
I came into this market to absolutely dominate. And that is the mindset that you must have if you want to make more money. You can't come into the market to compete with anybody else.
And here's the thing, all right? When you actually make the decision that you're going to be the best, when you make the decision that you're going to hit $100 ,000 a month, that you're going to hit $500 ,000 a month, that you're going to hit a million dollars a month, God is going to test you. God is going to test you.
When you make that decision, when you decide that you're going to be the most valuable person in the marketplace, when you decide that you're going to be the person that makes 50 ,000, 100 ,000, 500 ,000, a million bucks a month, immediately God is going to do this. He's going to test you. He's going to say, how bad do you actually want this shit?
How bad do you actually want? Are you just, are you just saying that? Are you just spewing bullshit words or do you actually want this?
This is a fucking screenshot. Okay. Sometimes the strategy is to not get knocked the fuck out.
Sometimes that's my strategy. My strategy is just to not get knocked out. Sometimes the adversity comes in so many fucking waves at such a fucking high velocity that the only strategy that I have is to not get knocked out.
November, 2021, in the back end of our first million dollar month, I was the most excited I'd ever been about the business. I decided to take my family on a first class vacation to Mexico to celebrate this big achievement. When we got to Mexico, I'm sitting in the fucking pool, sipping a Mai Tai, and I got a notification that my Instagram account, bmarkfit, was disabled on the back end of a million dollar month.
I had 800 podcast episodes that were directing traffic to this Instagram account. B mark fit, boom, disabled. So I spent 48 hours trying to get my Instagram account back.
I spent $10 ,000 on three different people to try to get this account back. After 48 hours, I realized it wasn't coming back. So in that moment, I was faced with a decision.
I can either start a brand new Instagram account at the real Brian Mark from scratch, or I could just hope that fucking Instagram was going to be on my side and come back. I made the decision that I wasn't going to bend the knee. I wasn't going to surrender.
I wasn't going to back down. And so I started at the real Brian Mark. Five years ago from today, that Instagram is going to over 750 ,000 followers and has become significantly more profitable than BMarkFit ever was.
Write this down. Sometimes the strategy is to not get knocked the fuck out. That's the strategy.
You guys will set a goal for yourself and you'll say that you want to hit 100 ,000 and then you have a down month because some shit happens like your DMs get disabled and you're like, whoa, fuck, no idea what to do, brother. How about you just don't get knocked out? How about you just keep moving forward?
How about you find a way? How about you get creative? There are times that I have no idea how I'm going to be successful.
I have no idea how I'm going to get my business to the next level. I have no idea how I'm going to make it through this obstacle. But sometimes my strategy is just to stay standing.
All I'm going to do is stay standing. That's it. That's the only thing I'm going to keep focusing on.
I just want to stay standing. I want to tell you guys about Chloe and Harry. So Chloe and Harry were our VIP clients for over a year and a half.
They were booking 30 calls a day, every day, seven days of the week. They had a team of eight phone closers. One VIP call, Chloe and Harry come to the call and I was like, how's your business doing?
And they're like, oh yeah, it's going great. I'm like, cool. Give me an update.
Like what's going on? Like, you know, I want to hear from you. And they're like, okay, well update is that we fired eight of all eight of our closers.
And I was like, what the fuck? Like, what do you mean? You fired all eight of your closers.
They're booking 30 sales calls a day. I'm like, well, you fired eight closers. Like, what are you talking about?
And they're like, well, we just figured it out. You know, there was one of the closers on the team that was being toxic to the other closers on the team. And as a result, the culture ended up being toxic.
So we fired everybody one day all at once. And now we're taking our own sales calls, but don't worry. We're on pace to beat our last month because me and Harry are taking all the sales calls ourself and we're closing at 75%.
Dude, I feel like that's like fucking problem would knock a lot of people out. That like where you have to fire all your closers and now all of a sudden you're taking eight to 10 sales calls a day yourself. That type of problem knocks most people out.
The reason that Chloe and Harry are making two to $300 ,000 a month every month is because they think like this. Well, there's a problem. Let's just solve it.
They don't complain. They don't mind. They don't moan.
They don't say that the universe is against them. They're like, well, it's part of business. That's just like, that's just, that's the business we signed up for.
You think that you're going to have. A business that does $100 ,000 a month where you're not going to be faced with massive adversity back to back to back to back? You don't get to have a 1 % life until you get qualified and capable of solving problems that most people can't.
You need to be willing to stand for longer than 99 % of people are willing to stand if you want to have a 1 % life. This is the game that you guys signed up for. When you make the decision that you're going to hit the next level, God is going to throw you tests.
God's going to throw you obstacles. God's going to throw you adversities. It's up to you to make the decision that you are not going to bend the knee.
You are not going to back down. You're not going to surrender. And any single time God gives you an adversity, you just sit there and you're just saying, you're just going to say, no, like I'm not going to surrender.
I get so many of you guys that are like, oh, well, my follower ads stopped working and my DM ads stopped working and my shout out code's quitting on me. And you come to these calls crying and complaining that nothing's working. This is the business we signed up for.
What do you mean? Of course, shit's going to go sideways. Everybody write this in the chat.
That's life. Don't get upset that shit is going wrong in a business that you're trying to scale to $100 ,000 a month. What are we talking about?
This is a game that you sign up for. The business that you sign up for is going to have obstacles. The business that you sign up for is going to have adversities.
If you want to be successful, if you want to live the life of the 1%, you have to expect that you're going to deal with obstacles that most people aren't capable or qualified to deal with. Which is why I come back to my point that I made at the start of this training is that making more money isn't about making more money.
It's about the person that you become in the process. Because the version of you that you are right now isn't the same version of you that doubles your income. It requires a different level from you.
It requires a different level of skillset, a different level of mindset, a different level of attitude, a new identity. And one of the things that you absolutely must take into account is that you can't complain about shit going wrong. Complaining about shit going wrong is the fastest path to stay broke forever.
And I don't want that for you. I want more people to get $100 ,000 a month. I want more people to be successful, which is why I'm sharing what the successful people do.
The reason that you end up making more money is because you get better at solving problems that most people can't. Because you're willing to do things that most people won't. Because you don't bend the knee when most people will.
That's why you end up getting rich. I didn't get rich because I'm fucking talented. I'm a dumbass that was born and raised in a trailer park.
That's just the truth. I'm just so consistent and so persistent and so resilient that I just don't ever lose. And anytime something doesn't go my way, I find a way to pivot that and turn it into advantage.
Every adversity brings a seed of equal or greater opportunity. Three months ago, Dr. Akani was absolutely ripping.
Record -breaking month, $150 ,000. He's in VIP, we're booking 12 to 15 calls a day. Every single day, seven days of the week.
Then out of nowhere, Dr. Akani wakes up one day and his Instagram and his Facebook, boom, disabled. So Dr.
Akani shoots us a message. We come up with a game plan. I give him my contacts to get his account back from Meta and he goes to work for the next 48 hours.
Now, I didn't hear from Dr. Akani for the next seven days. Seven days later, we have our VIP call.
Dr. Akani comes to the call. He's like, yo, what's up, bro?
I figured it out. I'm already running Facebook directed DM ads. And right now we're booking 12 to eight, eight to 12 sales calls a day.
This is a dude that lost both of the Instagram accounts that were generating revenue. And within seven days, he was already back to booking eight to 12 sales calls a day. Dr.
Akani just made the decision that he wasn't going to bend the knee. Now it wasn't easy because even when Dr. Akani got his Instagram account back, it took us about a month and a half to get any sort of real traction and momentum back in his account.
Dr. Akani just disappeared off the face of the planet and his audience had to get to know him again. So even when he got his account back, it was super slow.
But guess what? When Dr. Akani came to our calls, he never, never complained.
He wasn't like, this sucks. This is so hard. Woe is me.
He's like, all right. He's like, fucking bet, bro. He's like, this is what I'm working on right now.
What do you guys think? Write this in the chat. Never complain.
As soon as you complain, you literally absolve yourself of your own fucking power. You're like, you're letting your power go. I don't complain.
Monitor the words that are coming out of your mouth. And we, we talk about this in the first level program, but for some reason we don't think about it in the next level program. And for me, I'm like this shit fucking, I just don't let myself go here.
I don't understand how more people don't get that. As soon as you complain, you absolve yourself of your power. At the start of this month, seven days in Dr.
Akani was at 30 ,000. Dr. Akani and I came up with a game plan.
He just went and executed. I didn't hear from him for two weeks. Dr.
Akani and I spoke yesterday. As of right now, Dr. Akani is at $130 ,000 for the month, which means in the last 21 days, Dr.
Akani has collected over $100 ,000. He figured it the fuck out. Write this in the chat.
Figure it out. Oh, it's my follower ad's not working. My DMs got restricted.
My, my, my, my, it's not, you know, clients are canceling. I have no idea what to do. Figure it the fuck out.
Go take some violent and massive action. Why are we complaining about it? By the time you come to me, you should have already spent four to six hours on trying to solve this problem.
Figure it out. Sometimes the strategy is not to get knocked the fuck out. That's the strategy.
I'm just not going to get knocked out. I'm not going to bend the knee. I'm not going to surrender.
I'm not going to back down. I'm not going to allow this adversity that's placed in front of my path to knock me off course. I'm going to stay the course.
I'm going to stay focused. I'm going to stay committed. Write this down.
Every level brings a new devil. What does this mean? Here's the thing, okay?
There is no level of your business that you climb to that will not come with a new devil. Every level comes with a new devil. Every single one.
And at first, when we get into the entrepreneurship game, we're almost so delusional that we think we're going to become millionaires in the first year. How many of you guys had that? Like, I'm a psycho, you know, so I'm like, I'm going to be a millionaire first year.
So we just got our head down. We start grinding, we're grinding, we're grinding. And then as the journey gets longer and the obstacles come face to face with us and we start getting setback after setback, we start to doubt ourselves.
And when that self -doubt creeps in, when that fear creeps in. When that anxiety creeps in, you start to tell yourself you're not good enough, you're not talented, you're not worthy. How many of you guys have ever felt that?
When the setback comes, the injury comes, the fucking client quits on you, the client leaves a negative review, and all of a sudden, these external things that are happening to us start affecting us internally. How many of you guys have ever felt that before? Write this down.
The world without is a reflection of the world within, baby. Everything that's happening outside of you is a result of what's happening inside of you. The reason that I always win is I decided I'm a fucking winner.
And when I start seeing problems or obstacles in my external world, it's because I have some internal shit I'm not dealing with. Anything that you can see externally happening in your reality is because it's happening internally in your reality. Meaning you create it in your mind first and then it created itself in your reality.
The only reason that you're experiencing these adversities in your external world is because you have some adversities in your internal world that you haven't fully processed. I didn't understand this concept until in 2019, I sabotaged myself ruthlessly. So 2019, the business was doing $100 ,000 to $150 ,000 a month.
I started to achieve some momentum in my business. I'm on the path to success. Everything's going good.
I start the podcast. I'm crushing. So I go with my friends in Calgary and I left Kirsten back in Kelowna and I got fucked up.
I went out to the bar. I got drunk and I kissed a girl. I was so embarrassed that I didn't even come back to Kelowna.
I just broke up with Kirsten because I didn't want to tell her face to face. And she was heartbroken. We were in love.
She was like, how could you do this? How could you sabotage this? What was wrong with me?
Like, what did I do wrong? I had my own internal demons, my own trauma from my childhood that I still hadn't processed. I was just burying deep underneath this like work ethic.
Every level brings a new devil. Here's the problem. My life was doing so good.
Everything was amazing. And on a subconscious level, I didn't feel like I deserved it because I still had unresolved trauma from me and my mom. And so what did I do?
I just went out and I ruthlessly sabotaged it by kissing a random girl in Calgary when I went out and got drunk at the bar. Here's the thing. The things that you don't think impact your business sure as fuck do impact your business.
How did this thing with me and my mom have anything to do with me making more money? It has everything to do with me making more money. Because if I don't feel like I'm worthy or deserving of success because I'm hanging on to some anger, some frustration, some fear, some doubt, some fucking sabotage tendencies from my past, then as I start to become more successful, this unresolved trauma is just going to find its way to the top.
In that moment, I was faced with a decision. I can either attack this straight on or I can run away from it and continue with the patterns of self -destructive behavior that I'd done my whole life. So I made the decision that I was going to face my demons.
I made the decision I was going to face my sabotage. I was going to run head first at it and I booked it. I booked a hypnotherapy session for every single week for six months with my hypnotherapist Shannon and I got to the root cause of what caused the sabotage in the first place.
As soon as I stopped self -sabotaging, all of a sudden, every single area of my life started to improve. It's been years. I mean, years since I've gone out, getting fucked up and gotten wasted.
I just don't make those mistakes anymore because I love myself too much. So we got to find a way to get to the place where we absolutely love ourselves so much that we're prepared to do whatever it takes to achieve our goals. Because sometimes the reason that we don't achieve our goals, sometimes the reason that we don't pursue that thing with the all -in mentality is because we don't love ourselves enough to feel deserving or worthy of the goal in the first place.
So we don't go all in. Here's the thing. Now, you might not have the devil of self -sabotage, but all of us have devils that we come face to face with at every level.
So my question for you is, what is your self -sabotage devil? What is the thing that's holding you back from playing at your full potential? For some of you guys, it's the fact that you haven't embraced this new identity yet.
How many of you guys feel like a little bit weird with how much money you actually make? It's like, it's a little bit weird, you know? You're like, I had no idea I was ever going to make this amount of money.
And now I'm making this amount of money. It's like, what the fuck, you know? Where did this come from?
Some of you guys haven't fully stepped into this new identity yet. Some of you guys are still thinking like, acting like, behaving like, and moving like the old versions of yourselves. And that's the thing holding you back.
The reason that you haven't set a bigger goal yet is because you're still kind of starstruck about the level that you got to. This is why I love making more money, okay? Because making more money isn't about the amount of money that you make.
It's about the person you become in the process. In order for you to become a millionaire, in order for you to make $100 ,000, $500 ,000, $1 million a month, you have to become a different person. You can't be the same version of you that you are right now and achieve the goal that gets you to the next level.
It's impossible. It'll never happen. In order for you to hit the next level, you must become a new beast.
You must become a new animal. And every single level that you climb to will have a new devil. Write that down.
Every level brings a new devil. So the next time you are faced with some sort of adversity or some sort of setback that you think is like trying to cripple you, just recognize that this is the devil at this level. That's it.
It's just the devil at the level. And just like in a video game, every video game has a boss that you got to fucking bam, bam, get a beat up. And then you move to the next level.
That's how it works. And here's the thing. Okay.
Regardless of whether or not you want to play this game, you're in it. So you can sit there and you can say, well, I don't want to play the game. I don't want to keep fighting devils.
Time is going to move forward with or without you. And this is the thing that like gets me up at night. And this is the thing that gets me up every morning is like time is going to move forward with or without me.
The world is going to advance with or without my participation. The world doesn't need Brian Mark to participate. It's going to move forward regardless.
And so if I don't make the decision that I'm going to evolve and get better over time and consistently be the person that's in the arena instead of on the sidelines, if I don't make that decision, then the world is just going to advance without me. And I'm going to be left behind. And I don't believe in plateaus, by the way.
Plateaus don't exist. I believe that you're either moving forwards or you're moving backwards. And the reason that I don't believe that plateaus exist is because time is always moving forward.
And so if time is always moving forward and I am not moving forward with time by default, I am moving backwards, not forwards. So regardless of whether or not you want to play the game, when you made the decision that you wanted to be an entrepreneur, you made the decision to play the game, which means your daily rituals need to be on point.
Let me ask you a question. Does your anxiety, your fears, your frustrations, your overwhelm ever take a day off? Yes or no.
Never takes a day off ever. Which is why you have to be so relentless with your own work ethic. You have to be absolutely relentless with the amount of effort that you put in.
You have to be absolutely relentless with the dog -like mentality that it takes to be successful. You can't take breaks when it comes to your mindset. Guys, I don't take breaks when it comes to my mindset.
I work on my mindset for 30 to 45 minutes a day, every single day, seven days of the week. And I do this because my anxiety doesn't take a break. My self -doubt doesn't take a break.
My fear doesn't take a break. My depression doesn't take a break. So why the fuck would I?
You got to be locked in. You got to get up earlier than everybody else. You have to.
Why do you got to get up earlier than everybody else? Because you don't want to live the same life as everybody else. If you wake up at the same time as everybody else and you expect to have a different life than them, what makes you think that you're different?
What makes you think that you're so special that you're going to get better results as them? What makes you think that you're going to get better results than everybody else when you're willing to do the same amount of work that they're willing to do? Here's my mentality, okay?
And I want to give it to you because there's going to be one person and all I'm hoping for is one person that takes this seriously and fucking runs with it. I'm willing to outwork you. I'm willing to get up earlier than you.
That is why I win. The man or the woman that makes the decision that they're going to be the hardest worker in the room is a dangerous man or woman. Because day after day, it's like you don't really see the results day after day.
But when you start compounding that work over a period of four months, six months, a year, two years, five years, there's an astronomical difference in where those two people end up. When you make the decision that you're going to be the hardest worker in the room, that you're going to be the hardest worker in your circle, when you make the decision that you are going to be the person that people look at and they go, how the fuck does that guy do all that shit?
How does that woman do all that stuff? I have no idea how Brian Mark posts six times a day, seven days a week. I don't get it.
Homeboy's on Instagram, Snapchat, TikTok, YouTube. He's live all the fucking time doing podcasts, serving his client. How does he do all that?
I don't get it. Guys, when you get to that level, it's fucking impossible to fail. It's impossible.
You got to have a level that you're just like, you're willing to go farther than other people are willing to go. Like, I'm just willing to go harder. And there's periods of my life, there's seasons of my life where I'm willing to make insane sacrifices.
Like this trip, like I've gotten like six to seven hours of sleep a night. I've probably filmed for six to eight hours a day every day this week. Last week, I was doing modules for probably like five to 10 hours a day.
I would come up for a breath of air, eat a fucking snack and go back into my hobbit hole to finish the shit that I said that I was going to do. And we've, we've so far, we've done $456 ,000 cash collected off of this new program launch. And I filmed all the modules in my fucking spare bedroom, sitting on two desks in the middle of two beds.
Just a fucking hobbit hole, bro. I'm just like, I'm a psychopath. You know, I'm willing to outwork everybody.
Write this in the chat, outwork everybody. People say that as like a cute fucking quote. Right.
It's like a cute quote. I'm just want to outwork everybody. I want to give you the mentality.
I want to download my fucking brains. I want to download the way that I think I will outwork you. If you're in my industry and you're serving the same avatar that I'm serving, you better like move the fuck over.
I'm going to run you over. I will outwork you. I will eat your lunch.
Do the work every single day, every single day. Like. How many of you guys are doing your morning ritual every single day and you actually commit to it with intention, with purpose?
You do it with energy and passion. Type a one in the chat if you do. Type a zero in the chat if you don't.
How many of you guys have a nighttime routine that you do every single night, seven days of the week, and you never fucking miss? One in the chat if you do, zero in the chat if you don't. Guys, this is the fucking fundamentals, yo.
We're talking about the fundamentals here, baby. Like, we're talking about the fucking shit that makes you successful. Why the fuck, again, You either love me or hate me.
I don't care. Do something with it. Why the fuck would you not take care of the one thing that is responsible for your success?
The one thing that is the common denominator between every aspect of your life, whether it's your relationships, your finance, your business, your personal life, your social life, the one common denominator in all of that is your mind. That's the one common denominator. It's your mind.
Why would you not take care of that every day? I'm not going to let my fucking fear of not hitting $2 million a month. Come into my mind and fucking chatter with my consciousness.
No, thanks, bitch. I'm the fucking one. I'm not going to let my anxiety creep in that this might not work, that this might not happen, that I might not be successful.
No, your mind is a common denominator in all of your problems. Your mind is a common denominator in all of your success. Your mind is a common denominator in everything.
Why would you not treat it with reverence and respect? And I'm going to call somebody into greatness here. You guys are coaching people and leading people to help become better versions of themselves.
And you're not doing the basic fundamental shit of taking care of your own mind every single day. It's like the blind leading the blind, homie. You guys are better than that.
How would you like it if I showed up for these calls, anxious, stressed out, burnt out, no energy and just showing up? Probably wouldn't get it. Very many people you guys were new.
Probably wouldn't get very many of you guys that were happy with my service. I understand that I'm a leader and this is where like. You guys got to have a certain level of self -responsibility.
If you're not working on your mindset because you want to make more money, then work on your mindset for this. There's a shitload of people that have trusted you to lead them. There's a lot of people that have trusted you to be their guide.
And if you can't do the basic shit of taking care of your mindset every morning and every evening, then you are the blind leading the blind. You're asking your clients to follow their meal plan, follow their macros, track their stuff, but you're not doing the basic fundamental shit of taking care of your mindset every single day.
And I'm hammering this point home because I think it's so important that not only do you do this for yourself, but you do this for your clients, you do this for your significant other, so you can positively benefit every aspect of your life. Because this shit has a ripple effect. I didn't become a millionaire because I had the strategy, you guys.
I became a millionaire because I had my fucking mind. I made the decision on what type of man I wanted to be. And once I made the decision on that type of man, the results followed.
Are you satisfied with the version of you that's showing up every single day? That is what the fuck we need to work on. This isn't a strategy conversation.
You need to be able to look at yourself in the mirror and say, I'm fucking proud of you. I'm proud of you. This might sound confident or bodacious.
I'm extremely fucking proud of the man that I am today. I'm extremely fucking proud. There's not an area of my life where I don't empty the gas tank.
Whether it's my relationships, whether it's my business, it's my fitness. I empty the fucking tank in everything that I do. And when I go to bed, I go to bed tired and exhausted because I know that I gave my very best in every single aspect of my life.
Write this down. Suffocate your self -doubt with work ethic. My self -doubt doesn't have a chance to creep in.
I don't let it. I'm too busy producing. I'm too busy doing shit, right?
My mind can't creep in if I'm doing shit. I'm just fucking executing. Not only do you need to work on your mind every single morning, every single evening, you also need to be on guard throughout the day for those negative thoughts, for those pessimistic attitudes, for those mindsets that creep in and tell you that you're not good enough, you're not talented, you're not worthy, you don't deserve this shit.
Write this in the chat. Stay on guard. I'm on guard, baby.
I'm on guard. As soon as I notice a fucking do -do -do come out of my mouth, stop. No.
Bad boy. No, no, no. We reframe that.
Every adversity is an opportunity. How is this actually an advantage to me? How is this a blessing for me?
I changed the perspective. I changed the way that I'm viewing the situation. And that doesn't mean that I lie to myself about the problems that I have in my business, but it means I reframe my problem -based mindset to a solution -based mindset.
Instead of complaining about what's not working, I ask myself, what do I need to fix and how do I get better? How do I improve? And I don't give any power to the fucking problem.
Stop giving power to the problem. Oh, it's so hard. It's not working.
Go to McDonald's. Work at McDonald's. It's not hard there.
You fucking press a button. You take an order. You're just an order taker.
You want to have a million dollar business and you thought that it was going to be easy? Stay on guard. Suffocate your self -doubt with work ethic.
Suffocate your self -doubt with tenacity. Suffocate your self -doubt with resilience, with a positive mental attitude saying like, no, like I can get through this. I got this shit.
If somebody else has done it, it can be done by me. I'm the fucking one. I can't be stopped.
It's me. I'm the guy. I'm the girl.
I'm the person. It is me. And listen, I get it.
Okay. Sometimes life's going to bring you down to your knees and it's going to hand you a shit sandwich and then ask you to eat it in one full gulp. And there's nothing that you can do about it, but eat that shit sandwich.
And it sucks. And it's hard. Sometimes somebody walks out on you or your fucking, your head coach quits on you or your best client quits on you or your best client leaves you a shitty review or your ads stop working or your funnel breaks, your VA quits.
I fucking get it. Okay. I'm in business too, but complaining about it.
whining about it moaning about it bitching about it ain't gonna fix it write this in the chat stop giving power to your problems here's a writer downer okay stop waiting for somebody else to come and save you this isn't my business this is your business it's not janelle's business it's your business you gotta stop waiting for people to come and save you you have to realize that you have all the answers we are the guides you are the adventurer We're here to support you.
We're here to guide you. Stop waiting for somebody to come and save you. It's not our job to fix your business.
It's your job to fix your business. One of my clients, Aaliyah, she's in VIP at 101. She joined VIP and I gave her a list of action items to do, right?
I told her, I was like, okay, do these seven things before we meet next. And when we meet next, we'll start talking about webinars. We'll start talking about how we can get your webinar off the ground.
So she did the seven things. And before we met next, as soon as we got our VIP call, I asked her how she's been. She's like, okay, yeah, I'm doing great.
I actually launched my webinar. I was like, what the fuck? I'm like, you launched your webinar.
I was like, I didn't even teach you how to do it. She's like, yeah, I already launched it. Like I got the landing page, got the registration.
I just literally watched everything that you did for your webinar and I copied it exactly and I launched it. I was like, we haven't talked about it yet. She's like, yeah, I know.
I just wanted to get it done. So I got it done. Guys, that's the fucking mentality.
Okay. Stop waiting for somebody else to come and save you. Just go do it.
Stop waiting for permission. Just get shit done. Stop waiting for somebody else to give you permission to do the thing that you said that you want to do.
Oh, Brian, what should I say to this lead? Brian, what should I say here? Brian, what should I say here?
Brian, what do you think about this? Guys, I'm here to fucking help. But like, don't ask me for permission to take action on your business.
Why don't you just make the decision that this is what you want to do and then ask for permission once it's already done? Why not instead of asking for permission, we ask for feedback. Asking for permission on how something you should do something is the exact same thing you would do if you're a brand new entrepreneur that was just getting your feet wet.
You guys are here in the Millionaire Mastermind. You don't get to the next level of multi -millions by asking for permission for each action that you're taking. I don't ask Jeremy how to take the actions I'm going to take in order to grow my business.
I tell Jeremy the actions that I'm going to take to grow my business. And then I ask him for support with those actions. This is a very big mindset shift.
I need you guys to understand this. There's a very big difference between asking for permission and asking for feedback. Asking for permission is, should I do this?
Asking for feedback is, this is my plan. What do you think? There's a very big difference, okay?
We got to stop asking for permission. You got to give yourself permission. Trust your own instincts.
Fail. Fail. Just take an action.
Like I just take fucking actions. I take actions. Sometimes it works.
Sometimes it doesn't. But because I just take so many fucking actions, you know, a broken clock is right once a day. Eventually something's going to work.
It's up to me to decide how much money I'm going to spend on ads. It's up to me to decide. how much I'm willing to risk.
It's up to me to decide how many people I want in this training. It's up to me to decide how much I want to spend on follower ads. It's up to me to decide that I got to spend, decide how much money I want to make.
And then I need to reverse engineer my way backwards. It's my goals. It's my purpose.
It's my mission. It's not Jeremy's, it's mine. So why would I ask somebody else for permission on how to run my business?
Write this in the chat. Stop waiting for permission. That's a big mindset shift.
You need to start taking violent action. You can't wait for other people to tell you what to do. You need to be decisive in your actions and you need to move forward relentlessly and fearlessly.
And then ask for feedback if it doesn't go the way that you thought it was going to go. Move forward, take action, get it done messy. It doesn't have to be perfect, but it has to be done.
Which leads me to you need to move with urgency. I'm going to leave you guys with this, all right? I know that I've come at you pretty hard tonight and I want to give you my passion, my energy, my intensity, but I want to leave you with one thing because I genuinely, I genuinely want every single person in this program to be incredibly fucking wealthy, okay?
And in order for you to become incredibly fucking wealthy, I need to hold you to a high standard. You need to move with urgency. With fucking urgency.
A lot of you guys aren't at the level that you want to be at because you move too slow. I tell you to run a follower ad and it takes you four fucking weeks to get a follower ad out. You just move too slow.
It's like crawling along. Snail pace. What are you doing?
I don't know. I'm just moving. Did you do the thing that I asked you to do last week?
No. It's in the works. What do you mean it's in the fucking works?
What problem do you have? I don't have enough leads. Okay, so you don't have enough leads and you still haven't done that?
No.
Fuck, what are we doing? That's why you're not where you want to be. That's why you're not making $100 ,000 a month.
Not because you're not capable. Not because you're not qualified. Not because you're not worthy.
Because you move too slow. Write this in the chat. Move urgently.
So what's the revenue number? Let's make a decision today on today's call. How much money do you want to make in the next 12 months working with a millionaire mastermind?
What is the revenue goal that you are going to hit? That's what I'm fucking talking about, ladies and gentlemen. Because I'm telling you, the people that end up hitting 100K, 300K, 500K are not the people that I would expect.
And I mean this with absolutely no disrespect. You know? Like typically speaking, like this is a belief that I had to shatter is, you know, if somebody came in with 100 ,000 followers and a highly engaged following, I'm just like, oh yeah, they're really likely to hit 100K.
That was a belief that I had to shatter. I remember when Jesse K came into the program and he said he wanted to have $100 ,000 a month. And I was like, dude, I'm going to work with you and I'll do everything in my power to help you get there.
And Jesse K actually fucking shocked me with how fast he hit $100 ,000 a month. Not only that, Jesse K is actually one of the top earners in the program right now. And he just hit $285 ,000 last month.
Now, full transparency, I had no idea that Jesse K was ever going to get to that level. I had no fucking clue. It wasn't like I got a hint from his social media because his engagements average.
It's not great. It was like, you know, 50 to 100 likes a post. So it's not crazy.
But Jesse K came in and he just had this fucking dog -like mentality. And he just told me he was going to hit it. And he, like, Jesse K moved extremely fast.
Like, Jesse K is a dog, right? He just decided. He didn't wait for permission.
He wanted to do a webinar. He launched a fucking webinar. And then when he came to my VIP call, he's like, bro, just so you know, I already launched a webinar.
Can I get some feedback on it? And I was like, yeah, I guess. You guys are waiting for permission.
You're waiting for feedback. You're waiting for somebody else to hold your fucking hand while you do it. That's not what the most successful people in this program are doing.
The most successful people in this program are moving so fast and breaking shit. Write that in the chat. Move fast and break shit.
That's the mentality. I need to move urgently. I need to move with speed.
You need to make the decision that you are gonna be the person that's gonna hit this fucking milestone. This is my last little thing, all right? Find a bigger mountain to climb.
I wanna leave you with this, okay? I used to believe that you had to have like a certain like natural gift in order to make 500 ,000 million dollars a month. I used to believe that you had to have some like natural talent to make 100K.
And I don't believe that anymore. And I don't believe that because of what I've seen. Like Devin Ford is an example.
You're an absolute gangster. If you would have told me that you were going to scale to $170 ,000 a month in the first four months of the program, I don't know if I would have believed that. And every single time somebody like Devin Ford comes into my ecosystem and shatters my beliefs because of the way that he moves, he acts, he thinks, it just opens my mind for what's really possible for every single person in this program.
And now I've seen the way that Devin Ford moves. I'm 100 % confident Devin Ford is going to be hitting $500 ,000 a month and a million dollars a month. And I do believe that every single fucking person that's in this coaching program is capable of hitting 100 ,000, 500 ,000, a million dollars a month.
And I believe that you should shoot for that number, not because you want to make more money, but because of the person that it causes you to become in the process. And I really want you to consider the people's lives that will be positively benefited because of the decision that you make to play at a higher level. When I first got started in entrepreneurship, I didn't do it for me.
I actually hated myself. I did it because my grandma worked minimum wage jobs her entire life and she didn't have a retirement plan. So I dedicated my entire transformation to her.
I dedicated my entire wealth building journey to her because I couldn't do it for myself. So sometimes you need to find somebody that's worth fighting for. For me, it was my grandma.
Everybody here just named somebody that would be positively benefited as a result of them chasing their potential. Bought my grandma a house. bought my grandma a car, sent her thousands of dollars every single month.
I made that decision that I was going to do it for her and I did it for her. So if you can't do it for yourself, do it for somebody else. I know that every single person that's hit $100 ,000 a month as a result of this coaching program hits it for one reason and one reason alone.
They make the decision. Before Jesse K hit 100K, he told me he was going to. Before Devin hit 100K, he told me he was going to.
Every single person in this program that has hit it made the decision that they were going to do it. And it wasn't in a braggadocious way. They weren't coming to my calls boasting every single time.
Watch me, bro. Watch me. Watch me, dog.
They just decided. They just made the decision internally. And then they did whatever the fuck was necessary to achieve that goal.
Hire whatever mentors necessary. Stay in the room for as long as necessary. Come to every single event that is necessary.
They are prepared to pay whatever the price is necessary for them to hit $100 ,000 a month. There is no amount of work that they will not do in order to achieve that goal. Guys, when you can get yourself to that level, I fucking promise you.
I promise you with every part of my soul that you will be massively successful and you will hit goals that the current version of you right now thinks are absolutely fucking insane. So dream big. Never stop believing in yourself.
And every single time you hit a new milestone, find a bigger mountain to climb. Not because you need more money, but because of the person that it causes you to become in the process.
The Hook
The bait, then the rug-pull.
He opens by promising his own clients they will either love him or hate him by the end, then spends 43 minutes arguing that the people asking him strategy questions on every call are missing something else entirely: the hunger, resilience, and speed his top earners share.
Frameworks
Named ideas worth stealing.
09:40list
Two pathways to becoming more valuable
Set a monetary goal and commit to whatever it takes to reach it
Decide to be the most valuable person in the market by matching or beating the top competitor's output
Either start from a revenue target and let it dictate your effort, or start from a competitor's output and exceed it; both end with you being worth more to the market.
Steal forgoal-setting worksheet or coaching onboarding exercise
07:35list
The 'I can't make more money unless' chain
Unless my clients renew
Unless I sign up more clients
Unless my social media grows
Unless I get more leads
Write the revenue goal at the top, then list every condition it depends on. Each condition becomes an improvement you are forced to make.
Steal forturning a revenue target into an operating plan
19:43concept
Every level brings a new devil
Each income level comes with its own boss-fight problem. Treat new adversity as proof you reached a new level rather than proof you are failing.
Steal forreframing setbacks in a newsletter or coaching call
36:15concept
Permission vs. feedback
Permission: should I do this?
Feedback: this is my plan, what do you think?
Beginners ask a mentor whether to act. Operators decide, act, and then ask for feedback on the result.
Steal forsetting expectations with coaching clients or a team
CTA Breakdown
How they asked for the click.
VERBAL ASK
38:30link
“So what's the revenue number? Let's make a decision today on today's call. How much money do you want to make in the next 12 months working with a millionaire mastermind?”
On the call the ask is a commitment exercise for existing clients, not a sale. The YouTube description carries the real funnel: an application link for business coaching claiming 430 coaches at $10K a month and 40 at $100K a month.
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A solo-founder monologue compresses eleven years and $50M in sales into seven numbered lessons, running from a Bali affirmation story to a $600,000 ad-spend audit.
A coach who says he clears $1.5M a month on Instagram walks through seven fixes that turn views into booked sales calls, with the exact DM scripts, ratios and follow-up cadence.
An eight-step blueprint from a coach who says his Instagram brings in $1M+ a month: define the number, pick one lane, sell high ticket, and win in the DMs.
A coach whose content has driven over $50 million in sales breaks down why his single biggest month for views was also his worst month for sales, and the six fixes that separate a viral account from one built to convert.
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