I Posted Every Day on YouTube for 30 Days: The Results
A coach posts 30 videos in 30 days with no strategy, shares the analytics, and finds that volume buys views and feedback but not clients.
Posted
3 days ago
Duration
Format
Talking Head
sincere
Views
304
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57 · 43
Big Idea
The argument in one line.
Posting educational videos daily multiplies views and gives you fast feedback, but it does not produce clients unless the videos are built to sell and hold attention.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach or consultant with an existing audience wondering whether a daily YouTube challenge would grow the business.
A creator who treats YouTube as a secondary channel and wants real before and after numbers from a 30-day volume test.
Someone planning a content experiment who wants to know what to measure and what to expect from purely educational videos.
SKIP IF…
You want a step-by-step YouTube growth tactic list; this is a results report and reflection, not a tutorial.
You are brand new with no authority yet, since the creator says daily volume makes more sense at that stage than at his.
TL;DR
The full version, fast.
A coach posted 30 YouTube videos in 30 days with no sales strategy and compared the analytics to the prior month. Views rose from 630 to 8,600, watch hours from under 20 to over 200, and subscribers by 63, but monthly audience plateaued near 1,600 and average view duration stayed at about three minutes. Only one $6K client could be partly attributed, because purely educational videos build views, not urgency to buy. The real gains were fast feedback and a clear bottleneck: watch time. He will not keep posting daily, and will instead plan fewer, better-packaged videos and repurpose each one.
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“Leading with educational content does the complete opposite of what you think it's going to do. Gets you a ton more views, doesn't get you a ton more buyers.”
contrarian claim backed by his own 30-day data→ IG reel cold open↗ Tweet quote
18:00
“You can just whack your phone out, say something from the heart, and it can perform extremely well.”
permission-giving, short and quotable→ newsletter pull-quote↗ Tweet quote
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I've posted a video on YouTube every day for the past 30 days to see what would happen to the YouTube channel and to my business. And quite frankly, the results were not quite what I expected. And so if you're new here, my name is Harry.
I've made over $2 ,500 personally in my coaching business, over $6 ,500 for my students in over 103 different industries across the entire world. And the whole point of me posting every day on YouTube was to figure out and see would just pumping out a load more volume of content and videos on youtube be beneficial for me and in being beneficial for me would it then be something that i would recommend and suggest that you guys or my students do to help scale their own coaching business and so let's go and let's just get straight into the numbers and the analytics as i want to just kind of get straight into this and give you give you what you've come here for okay so let's break this down let's look at the numbers So before the challenge started, these are my views for the previous 30 days of YouTube, or my analytics, I should say.
So views were 630. Watch hours was just under 20. Subscribers, I gained four subscribers in that time.
Thumbnail impressions were 3 ,000. Average view duration was 2 minutes 56. Monthly audience, so that's the kind of people that returned to the channel, was 838.
now all this being said youtube isn't and hasn't been my main channel instagram is my main channel youtube is kind of my secondary platform even my kind of third platform that i focus on maybe behind email where i post videos kind of as and when i feel like it and i've never really took it seriously and that's why honestly the numbers show that you know the numbers show that i don't take it seriously because they are not amazing numbers and there's a lot that i can do better with the platform.
Now obviously one thing I was curious to see was if I just post every day on YouTube with no intention other than just simply getting a video out, what would happen obviously to these numbers? This is what happened. Views went from 630 to 8 ,600.
Watch hours went from just under 20 to just over 200. So we've got there just over 10x in views, just over 10x in watch hours. and kind of makes sense if on average I was doing, say, three videos per month, two or three videos per month.
I have 10x the volume of videos. I have 10x the number of watch hours and views. So that kind of made sense to me.
Subscribers increased by 63, so a bit more than a 10x, which is good. Thumbnail impressions went up quite a lot. Average view duration remained the same, which I'll come back to in a second.
Monthly audience doubled. and went to 1 .6k now some interesting insights there obviously the kind of clear correlation of more volume more views was expected you know i expected nothing else other than that but one thing that was interesting to me was the monthly audience so that was a number which to be honest once i started doing this challenge i kept letting you guys know that's really the thing that i'm most interested in right now in this challenge is increasing that number and i set myself a target we got to 1 .3k after 15 days and i set myself a target on that video saying i want to get to 2000 by the end of the challenge obviously i failed i did not get to 2000 but what was interesting was to see that actually that monthly audience was increasing then it plateaued at 1 .5 to 1 .6 thousand and that has given me a bit of an insight as to what i need to do next with the channel to improve that number which I'll get into in a second.
View duration remained the same, which also points to a much larger issue of the videos that I need to work on. However, this is average view duration. Some videos' view duration was over four minutes, some it was under three minutes, some it was just over two minutes.
There was big variability, but I know it's a very important metric for YouTube that I need to work on. So let's move on to just some more notes. before we get into some other details.
I'm going to share some also insights and things I've learned from this that perhaps you guys can take away as well. Now you can go and obviously find these videos, obviously within the last 30 days, so very easy to find. But these were the top videos.
Number one was don't use a niche, use a North Star. I'm quitting coaching, not what you think. And how to change someone's mind without convincing them.
Interesting that all of the top three videos of the past 30 days all had some level of either a negative hook or a kind of contrarian curiosity kind of hook that gets people kind of thinking, well, what's that? What are you going to share?
Obviously, with a North Star, the question is, well, what's a North Star? I'm going to click on it. I'm quitting coaching.
That's a bit of a thumb stopper, but not what you think. Okay, well, I'm going to click and I want to find out what exactly you mean. And then how to change someone's mind without convincing them in some sense doesn't even make sense, but that's the point.
Again, curiosity gets people to click. So that was obviously one immediate insight for me and for you guys to take those as formulas and just kind of repeat and reuse them as well. Now, one thing you probably want to know is how did this impact the business and my income over the last...
30 days now one thing i didn't want to do was take a arbitrary number of clients that i've got or money i've made over the past 30 days and try to somehow manipulate it into being linked to these youtube videos when really it's not so i made sure to in terms of this answer i'm going to give you make sure that i can directly attribute this to these videos and honestly the result is somewhat underwhelming, but also expected when I explain why in a second.
So the result was this. One new client, sort of, which is a 6K client. Now let me explain the sort of.
I had a client come in, and I asked him a question like, you know, have you been watching these videos? And the answer was yes. Every single video, I've watched them.
Amazing. But were these videos the ones that made you then join? And the answer was not really.
and so you know the question is well did these videos get them to directly to reach out and buy no but did these videos help to create the certainty and the belief in maybe myself that then made them pull the trigger and be confident in making that decision to buy yeah kind of you know so it's one of those ones where out of the students i've got this month And that's the one that I can point to most clearly and say, yes, they fully consume these videos.
And it probably did have somewhat of an impact in them deciding to move forward. But it wasn't the trigger. And this is kind of the lesson that I've learned from these videos.
Again, my goal was just simply 30 videos in 30 days. Nothing else beyond that. There was no strategy behind it.
There was no massive plan. There was no real structure behind, you know, the videos turning into clients or anything. I had a structure for the videos.
that's just for delivery of the video and for the format i wanted to follow so naturally you know again all of this is completely predictable when you're making videos that are purely value based which is what they were you ask questions i answer them i pull insights and questions from my students and present them to you those videos were purely educational value based me just kind of giving away ideas and suggestions for you to try those videos yeah they might position me as an expert or someone that has information and that can help but those videos themselves don't create any sense of urgency to buy they don't create any desire any real interest in what it is i sell what it is i do because they're not designed to do that you know and so for me i going wrong i would have loved to have got more leads and clients from these videos directly but at the same time it just completely proves what what i say anyway what i teach my students is they're just leading with educational content
does the complete opposite of what you think it's going to do. Gets you a ton more views, doesn't get you a ton more buyers. And this is proof of it.
I didn't really need the proof, but at least for you guys, it's some more proof for you to see. Even like some of myself, with an audience, with an existing business, tons of proof, tons of client results. Just pumping out more volume like this doesn't always just mean you're going to get a ton more clients coming through.
So let's move on to now kind of the key lessons and insights. I got from the challenge. So number one, the biggest benefit wasn't the results, it was the feedback.
Now for me, I've obviously got some videos I've posted over the last few years, and that gives me insights and data that of course is valuable. However, the most valuable insights and data you can get is data and insights that come from, that are more recent, right? But obviously, let this be paired with a reality of volume.
know just because you've done one video yesterday that performed well that doesn't guarantee it's going to work well then you know in a month's time but doing 30 videos over the past 30 days gives me a much clearer idea on what topics or ideas or thumbnails or titles or whatever are resonating with you guys um in this moment you know and that obviously might change in the future but right now moving into the last part of this year i have a lot of clarity now on maybe lead magnet ideas video ideas content ideas things that i can build and do around certain topics that have just performed better and had more questions and i um yeah had more questions around them compared to others right and so that really was the benefit and i had done a another challenge previous to this where i was trying to revive my instagram account my kind of reels specifically and again I had this goal of like 10 ,000 followers and I failed I failed in in that goal I only got like seven seven and a half thousand or something but for me you know that it was just an arbitrary number it's never about hitting that number of followers it was just about what do I learn in the process of doing that and in that challenge I now know quite easily just as easy as it is to turn on the tap to get water pouring out
I know very clearly what I need to do to turn on the tap with my reels to get more views, get more engagement, get more followers, get more reach, get more people coming through. That's a skill set I've now added into my toolbox that is now updated for what's currently working that I can come back to as and when I need to.
And when it stops working, then I'll do another challenge. Then I'll figure it out again. And that's just the whole point of iteration and experiments.
in trying to figure out what works, but importantly, what works for you. So next insight, super clear analytics and data. I've kind of just touched on that already.
So we will skip past that one. Monthly audience plateaued. So this is what I wanted to come back to.
Now, I noticed that the plateau happened literally around about day 20, maybe. Now, I had the odd day here and there where I had two days across the 30 days where I didn't post a video. So I had to make up for it.
with a second video on another day and so you know i could see that there was a breaking momentum when i stopped posting so that's one thing that would have impacted it to some degree however there would have been a plateau and then it would have kept on increasing but it never did you know it kind of just stayed at that level for a period of time now i believe what that points to again linked to this kind of next insight which is what the bottleneck is is that in the videos themselves right is that how am i optimizing the videos to improve the metrics that would make someone more likely to come back to watch videos again and a lot of that is watch time if you sit down and you watch all of my videos and you watched them from second one all the way to the last second then you're very likely to come back and watch my next videos and watch them from second one all the way to the end but if you are dropping off the videos at two minutes in because oh harry's rambling or harry's not going anywhere or actually the video is not relevant to me then of course it becomes less likely that in the future you click on the video or if you click on it that you then stick around longer or you just click through the video and don't actually listen to the whole thing and so watch time it was not something i was really concerned about with over the past 30 days
However, moving forward, it's going to be one of my number one priorities is testing and experimenting with my YouTube videos, how to increase our watch time. It should be minimum five minutes of watch time. Mine's at like 2 .56, at least on average.
It should be minimum five minutes. And so I know if I can increase the watch time, I will get increased monthly audience. More people will keep coming back to the videos, but also the videos themselves will start being pushed out to more people.
And I'll start to get some more traction organically with the platform as well, you know, but because the videos are more engaging, you know, so it's like it's pretty straightforward. Keep people on the channel for longer, really will be pushed out more. That's the bottleneck I need to fix.
In terms of thumbnails and titles, I feel like that's going to be the easiest, quickest, lowest lift and kind of lowest hanging fruit. action that i can take to work on because you just find what's working already out there you kind of model it and take it for yourself that's something where you don't want to just be making stuff up for the sake of it there's tons of proven videos and packaging out there just take what works you know it's not really a big deal in terms of the youtube scene but watch time definitely needs to be improved that's gonna be my big focus on the next videos i post um Another good insight was I also got a bit more comfortable in terms of just hitting record and filming something.
Now, obviously, I like to have a setup. I like to have my camera. I like to have this whole stuff here.
But for me, it become as simple as I turn everything on and I hit record. Then I stopped recording and then I cut the ends and I put it onto YouTube. It was that simple.
So the process was literally like 20, 30 minutes all in, in terms of filming a video, editing and uploading. And doing that daily is not really too big of an ask, at least for me anyway. So it's very easy to manage.
But also, you know, one of my videos, I was in a bit of a time crunch. I just filmed it with my phone. And, you know, I've only ever done that, I think, once before over the past few years.
And again, it's just more a case of giving yourself permission to do things maybe a bit more rough, a bit more sort of off the cuff compared to what you normally do. And actually, the video filmed on my phone was... it's as a views i think maybe it's a fourth highest views viewed video of the 30 days you know it just it always proves time and time again you can just whack your phone out say something from the heart it was a short video it was like three minutes and it performed extremely well you know so it just gives me permission to kind of pick this up sometimes if i've got an idea just film in a moment rather than sit down and have to plan it um and i felt that was just useful to have that experience and to see that proof even if it's just from one video on its own.
Anyway, let's wrap this up. So what am I doing next? Well, what I'm not going to be doing is daily YouTube videos.
Absolutely not. I'm not going to be maintaining this volume of videos because, quite frankly, there's no reason not to. Now, there is the argument of, well, Harry, if you've done it for another 30 days, there could be people that...
Just need another 30 days of videos from you to be ready to buy or whatever. And that possibly could be true. But I know from experience over the five years I've been doing this, all the clients I've helped and the people I've mentored and people I've also been mentored by, the types of videos I've been posting over the last 30 days and also the last 30 days proves it for me.
They're simply just doing more of them. it's not going to be beneficial for where i'm currently at and what i need to do if i was just starting my business i was brand new trying to kind of build authority and prove i can help people 100 probably makes more sense but i'm not i'm not in that position and so um daily videos you know a daily video can be beneficial but it has to be a daily video that is properly planned properly structured that actually is designed to move people and move the needle to get people wanting to actually buy from me to reach out to have conversations to opt in for stuff to find out about my program.
And none of that was done on any of these videos. And so that in itself takes a lot of planning. It takes a lot of pre -planning and pre -production, post -production and the actual filming of the videos, maybe stopping and starting and editing.
And it means that a video goes from being a 30 minute activity to becoming a two to three hour possibly activity. And it's not that it's not worth the time to do that. or to hire someone else to help with the editing process of that.
It totally is. But to do that daily takes me away from other priorities that are just much more important and moved the needle much more for me right now. So I will be posting more videos, absolutely.
And I'm not going to commit to a number because I don't know yet, but I will be posting a lot more videos than I have been. but I definitely will not be posting a daily video, that is for sure. The second point is I will be making YouTube a much bigger focus of my kind of ecosystem of content in general.
Again, I've always used YouTube. I've posted videos here and there. I direct people to YouTube here and there.
However, I never used the YouTube content as much as I should do. And so I mean posting a YouTube video and then taking it, using parts of it for emails, taking clips and using them on Instagram Reels. repurposing them that way and using them for ads you know there's tons of ways i can repurpose the youtube videos and make more use of them but on the flip side of that it's also using my instagram and my email and just actually just directing more traffic in general to the youtube channel one thing i've done over the past 30 days is i didn't really direct that much attention from the email or instagram to the youtube as i wanted to treat it as kind of a youtube exclusive experiment So I know that all of the analytics could be much better if every day I drove traffic externally onto YouTube, but I didn't want to mess around with the data too much.
And so that's just another thing is there's no point doing YouTube if no one's seeing the videos or if no one's aware of the videos. And so just really driving people to it. And if I'm sitting down doing something for two to three hours, you know, a good lesson I got from a mentor a few years back was You want to make sure if there's like one input you're doing, you can always get multiple outputs from it.
And so if I'm sitting down and it takes me two to three hours from start to finish to get a YouTube video out, then I don't want the only output to be a YouTube video. There needs to be multiple outputs from it to make it a justifiable use of my time. Again, based on where I'm at in my business and where my time is needed across the business in respect of what my goals are and who I'm helping and all those other things.
the final point was a bigger focus on the packaging of the content and so thumbnail yes title yes obviously will play a role but importantly the actual delivery i started doing a lot more sort of sketching top down content and that's something i'll be doing much more of but also trying to expand and find ways to just film content outside of my home office where i spend most of my time and just try and test and do some different locations or just mixing up locations during videos and i think all of that combined together finding a kind of a good mix and a kind of ingredients i think will also give me the benefit in terms of the watch time and retention and people actually getting through the videos more so and as a result of that then the financial output the lead flow the clients you get from the videos increases because you know if you need someone to watch a 20 -minute video from start to finish for them to be pre -sold, let's say.
But if they're only watching three minutes of the video, well, then they're never going to get pre -sold, are they? So I think that's also a bit of a realization for me. I can't just be blasé anymore about, oh, I'll just put some videos out and the right people will watch them.
Yes, that's true. However, the right people still have an attention span we have to cater to and still have to respect your time. And me just waffling on a video like this isn't always going to be the best way and the best way to respect someone's time they're trying to give me in terms of watching my videos.
So I'm going to make sure I put some more effort and energy into the production of the videos. And I believe that will just serve me well, not just short term, but also long term and just building systems around that, which will take some time and also some investment. But, you know, 100 % it's worth it, as I think YouTube is going to be that differentiator for a lot of people.
moving into the next few years of the coaching personal brand space because you cannot hide on a youtube video especially when you're like me and you don't use a um what's it called not a transcript a teleprompter i don't use a teleprompter and so for me i feel like that's a more authentic way of doing it more believable way of doing it but it has its pros and cons um and anyway delivery and packaging will be a big focus for me and so that's it guys that was the that's a challenge in a nutshell like I said the results were somewhat expected somewhat unexpected no part of the results am I necessarily like extremely happy about you know I mean it's all kind of what I expected to happen happen there are a few things that maybe were unexpected but overall underwhelming but underwhelming in a sense of expected underwhelm you know like i said when you're posting random videos just giving value and answering questions you can't really expect that to then turn into a bunch of leads and clients anyway i never did but i was surprised that there wasn't more of an uptick but it only strengthens my resolve it only strengthens my beliefs in what it is i already teach to my students about educational content about doing things differently about focus on ideas and mechanisms and beliefs
north stars and all the things i speak about and i didn't follow that for the first for these 30 days and the results show that you know and so it's a win -win in that sense but also an underwhelming win in many ways so anyway we'll wrap it up there hopefully you found this video useful if you've been watching along the past 30 days then i appreciate you if you're one of the 1600 people that comes back to the videos i do massively appreciate you taking the time to sit down listen to me waffle a ramble and talk about crap um but the promise is from now on the production value on not every video but a lot of video is going to improve increase and i'm going to test and experiment that and hopefully you'll be able to stick around and see what happens to the channel what happens to everything else as a result of doing that and i will do another update perhaps at the end of this year on the entire youtube experiment to see what the results are after 60 days or two months of doing it as opposed to just 30 days of random posting so yeah otherwise that's it for today's video appreciate your time as always if you ever have any questions and need any help feel free to drop them into the comments in terms of working with myself summit studio we are open for enrollment details for that are in the the link is in the description below this video feel free to have a click
have a read through any questions, feel free to reach out and just let me know. Otherwise, appreciate you and I'll see you in the next video.
The Hook
The bait, then the rug-pull.
Thirty videos in thirty days, no strategy beyond showing up. Harry Needham opens by admitting the results were not what he expected, then walks through the analytics before and after.
Frameworks
Named ideas worth stealing.
20:50concept
One input, multiple outputs
If a video takes two to three hours to make, it must feed emails, reels, clips and ads, not just a single upload.
Steal forany content workflow
CTA Breakdown
How they asked for the click.
VERBAL ASK
24:00product
“In terms of working with myself, Soulmate Studio, we are open for enrollment. Details are in the link in the description.”
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A 49-minute, single-camera, zero-edit argument against both the teleprompter and the off-the-cuff ramble, built around a five-bullet outline he calls the guardrail method.
A YouTuber with several six-figure channels says the viewer's reason for clicking matters more than editing, and walks through the five psychology checks he runs on every video.
A live 52-minute Instagram audit of a consultant doing about a million a month, with a page that has value content and no strategy, ending in a linked-reels funnel that walks strangers to a mini VSL.
A coaching founder diagnosed with ADHD at 47 explains how he rebuilt his business around his brain: a smaller team, a pit-crew model, a printed ticket rail, and a content loop with no content calendar.
A coaching founder fired six of his nine salespeople, locked the other three out of the inbox for 90 days, and found that a written offer doc outsold the whole team.
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