Big Idea

The argument in one line.

A webinar can be rebuilt for YouTube as a long unlisted video that sells softly throughout, fed by many public videos that each act as an on-ramp to it.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A coach, consultant or agency owner who already publishes YouTube videos and wants them to produce booked calls and sales instead of just views.
Someone who knows the classic live webinar formula and wants to see which parts survive when the audience never registers and never expects a pitch.
A creator with a high-ticket or limited-capacity offer who wants a repeatable way to send warm viewers to it.

SKIP IF…

You have no offer yet. The whole model assumes a product, service or client result to demonstrate inside the video.
You want a quick tactic. The model depends on a library of feeder videos and takes several videos per buyer to work.

TL;DR

The full version, fast.

Jason Fladlien contrasts his classic four-part webinar (intro, content, transition, offer) with a YouTube version that needs no registration and no hard close. The hook comes from the previous video, the pop quiz becomes a two-agendas opener, positioning shifts from the presenter to the vehicle, and selling happens through description links, pinned comments, DMs and phone numbers throughout. The product is demonstrated during the video, there is no offer stack, and scarcity is built into the offer itself. The finished piece is a long unlisted core video fed by many public videos, and it usually takes about three videos before most buyers purchase.

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Chapters

Where the time goes.

00:00 – 01:25

01 · The claim

A webinar that doesn't look like a webinar, with no registration, no webinar platform and no apparent pitch.

01:25 – 03:32

02 · The traditional webinar structure

Intro, content, transition and offer, with the full hook-to-scarcity formula on a slide.

03:32 – 05:30

03 · Hook and introduction

The previous video is the hook. The pop quiz is replaced with a two-agendas opener.

05:30 – 07:30

04 · Positioning and selling

Position the vehicle instead of the presenter, and replace the hard close with soft calls to action.

07:30 – 10:00

05 · Calls to action and the product

Description link, pinned comment, DM and phone number. The product is demonstrated throughout.

10:00 – 12:00

06 · Offer stack and scarcity

No stack in the video. Scarcity is designed into the offer, with a 25-package example.

12:00 – 14:55

07 · The funnel: core video and feeders

An unlisted core video of any length, fed by feeder videos that each end by pointing to it.

14:55 – 17:18

08 · How to research it and what to expect

Study competitors' video chains, read One to Many, and expect about three videos before most buyers purchase.

Atomic Insights

Lines worth screenshotting.

On YouTube the best hook for a webinar is the previous video, so thumbnail and title packaging matters far less for the unlisted core video.
The pop quiz opener fails on YouTube because asking viewers to answer in the comments breaks the platform's social norms.
A two-agendas opener works on YouTube when it is reframed as: here is how we get clients results, and here is how you can work with us throughout the video.
Positioning on YouTube shifts from 'look at me' to 'look at the vehicle', because the viewer already trusts you enough to be watching.
A hard close at the end belongs in private, registered events. On YouTube the pitch has to be spread out as soft calls to action.
Use more than one call to action: description link, pinned comment, DM prompt, phone number or WhatsApp.
Showing the product in action throughout the video replaces the big reveal at the end of a live webinar.
There is no offer stack in the video itself. Viewers see the full offer on the page the link sends them to.
Scarcity on a static video has to be designed into the offer, such as 25 packages per month and never more.
If you sell 25 packages a month at $2,000, that is a $50,000 monthly ceiling, which also gives you a content budget.
If demand rises while supply stays fixed, you can double the price and keep the same conversion.
Every public video should end by pointing to the core video, so each one becomes an on-ramp.
Take each slide of an old webinar and unpack it into its own 10 minute standalone video to generate endless feeder ideas.
Most buyers need roughly three videos before the core video before they purchase, and older videos keep producing a few sales a month.

Takeaway

Sell through repetition, not a single pitch.

WHAT TO LEARN

On YouTube the sale comes from a chain of videos and layered soft calls to action, not from one high-pressure close at the end of a presentation.

Each element of a live webinar has a YouTube equivalent: the previous video is the hook, a two-agendas opener replaces the pop quiz, and the vehicle replaces the presenter as the thing being positioned.
Spread calls to action through the whole video using a description link, a pinned comment, DM prompts and a phone number, so viewers can respond in the way they prefer.
Demonstrate the product as you teach instead of revealing it at the end, and leave the full offer stack to the page the link leads to.
Build scarcity into the offer by capping supply per month, because a static video cannot run a live countdown.
A fixed supply with rising demand lets you raise the price without losing conversion, and the monthly ceiling can fund more video production.
Make the core video as long and detailed as needed, since viewers who watch an hour or more are your highest quality leads.
Turn each slide from an old webinar into its own 10 minute video to produce feeder content that each ends by pointing to the core video.
Expect about three videos before most buyers purchase, and treat older videos as a compounding asset that keeps producing a few sales a month.

Glossary

Terms worth knowing.

YouTube webinar: A long-form presentation designed to convert viewers, published as an unlisted YouTube video with no registration and no live event.
Two agendas opener: An introduction where the presenter states two goals: teach the best lesson on a topic, and sell something. The viewer is told not to buy if the lesson doesn't deliver.
Pop quiz opener: A webinar introduction that turns the audience's biggest objections into true or false questions and asks attendees to answer in chat.
Feeder video: A public video whose call to action points to the core unlisted video, or to another feeder video that leads to it.
Core video: The long unlisted video that explains how you work with clients, shows your resources and carries the calls to action.
Offer stack: The slide sequence in a live webinar that piles up bonuses and value before revealing the price.

Resources

Things they pointed at.

00:45bookOne to Many (Jason Fladlien's book)

00:45productZoom

Quotables

Lines you could clip.

00:40

“This is a webinar that doesn't look like a webinar. No one registers for it, and it also drives sales without appearing to be a sales pitch.”

strong curiosity-gap opener→ TikTok hook↗ Tweet quote

10:50

“You design it to be scarce by nature.”

short, standalone principle→ newsletter pull-quote↗ Tweet quote

16:50

“It takes three different videos to set up the main video before a majority of people purchase.”

concrete expectation setter→ IG reel cold open↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy

I've been quietly consulting with clients who are printing some serious money with a new webinar model. And if you read my book, One to Many, or if you've studied any of my webinar trainings here on YouTube, then you know that I've done webinars that have done millions of dollars and even worked with some of the top companies in the world and trained their users on webinars like Zoom, for example.

Yet... there is a webinar model i have until now only shared with my consulting clients who pay me 5k an hour this is a webinar that doesn't look like a webinar no one registers for it and it doesn't run through a webinar platform like zoom and it also drives sales without appearing to be a sales pitch really kind of at all and my clients are running them right now right here on youtube hiding this incredible new media opportunity in plain sight let me show you so this is the traditional webinar structure that i teach i have five webinar structures that i use but this is the one that covers the most ground and it's in four parts intro content transition and offer and we're going to talk about that as a function of time compared to this new webinar that i'm going to teach you but Hook, pain, gain, position, paradigm, mechanisms, demonstration, recap, tie -down, choices, core, price, bonus, guarantee, scarcity.

You follow this formula regular webinar, it's hard not to do very well with it, especially if you attempt it like more than once, just so you could get a couple of reps in. But here's what's really cool about this. What if we were to change this and alter this slightly to create a YouTube webinar?

as i'm calling this this is a long form presentation that is designed to convert audiences but it's not done in the traditional format so a traditional webinar will be like come to this event that's occurring in the future go ahead and register here here's why it's awesome hope to see you on the call they get on the call they've put time out of their schedule to be there present with you and this is why this structure here makes a lot of sense but if somebody's scrolling on youtube They're not registering for anything.

They're looking for information, so that's similar to what a webinar does, but they don't want to be sold. The status doesn't make sense for you as a business to be hard -selling, pitching, closing, bonus stacking, and doing all that fancy stuff in private. That makes sense there.

In public, this is not how the algorithm is designed to reward communication, and it's not the experience and context that users are looking forward to when they go on YouTube. So the question then, how do we take... the best of the webinar formula and port it into the YouTube environment?

Well, we have to know some of the differences of media. So if we look at this, the hook for a webinar is going to be essentially event -based. These are the best hooks where you say, listen, this new thing is happening right now.

I'm on the ground. I'm going to report to you live how this new thing changes everything. You can't beat that as a webinar hook.

It's as effective as they come. Or if you want to have something that's more scalable and less event -based, it's essentially when they're scrolling, this ad hits them that cuts through all the noise and shows them specifically that you should interrupt whatever you're doing to attend this thing in the future and there are strategies that are designed specifically to do that and they don't work on YouTube and it wouldn't make sense to use them on YouTube now if you try to do it the normal packaged way on YouTube where we have the thumbnail and the title and the design and the copy on the thumbnail that's good for videos in general to get attention it's not good for YouTube webinars the best thing that you're going to be able to use YouTube for with your YouTube webinars is the previous video.

And I should say videos because you're going to have so many on -ramps to your YouTube webinar that it's insane. And so you actually don't need a hook. The packaging isn't important and usually the YouTube webinar that you're going to use is unlisted.

It's not going to show up on your channel like every other video. But let's look at some of the other differences too. One of my favorite webinar introductions is the pop quiz.

You take the five biggest issues that your audience has that stop them from moving forward. You turn them into true false questions to show them that these are no longer issues by the end of the webinar and you interact with them. Tell me if you think this is true.

Put a T in the chat or put an F in the chat if you think it's false. And this is such a great introduction. There's no better one.

And I invented this stuff way back in speed days, Keanu Reeves, pop quiz, hot shot, well back in 2008 and it still works in 2026. But on YouTube, you don't have interaction. You're gonna look like an idiot if you say, listen, I got a question for you and I want you to tell me the answer.

I want you to write it down in the YouTube comments. This is a social faux pas. This is just not the context and how things work and interact.

This is not the expectation. of a user that is consuming content on YouTube. So instead, we're going to use a different introduction.

We're going to use a two agendas and specifically a modification on a two agendas opener that I've used in a lot of my webinars. If you don't know, a two agendas opener is essentially I have two agendas here today. My first is to give you the best lesson ever on insert topic here.

My second agenda is to sell you something. However, if I don't make good on my first promise, which is the best lesson ever on X, then please don't buy from me ever. However, on the off chance that I do make it on my offer, then you should at least consider what I'm going to offer you at the end of this webinar.

So this is the two agendas closed. Now we want to adjust it ever so slightly for our YouTube webinars, where essentially the two agendas are I'm going to break it down for you exactly how we're successful with this thing and how we're helping so many other people get these amazing results. And I'm going to show you how we can work together in different ways throughout the video.

So now they're like, okay, this is a commercial appeal. but it is done through the framework of here's how we're getting results for clients. If you want to consider being our client, here's how we could work for you.

And I'll share with you how throughout the video. So it's still an open loop, but we are more upfront. that there's a way that we can work together.

And this is exciting because again, we're not going to be hard selling on YouTube webinars like we would on normal webinars, but we can sell in interesting ways, which I'll break down for you here very shortly. The positioning on a live webinar, especially to cold audiences, here's who I am. Here's why you should listen to me.

Here's why I have this unique insight on this topic and a unique solution that you will not find anywhere else from anyone else. So you have to spend 5 to 10 minutes really cementing your status as an individual and as a presenter.

You do not have to do that on YouTube because people, by the time they land on this video, you have already positioned yourself as somebody who can communicate value. So the positioning now becomes not you, look at me, look at what I've done. It's the vehicle.

Look at this thing that we use. This is why this is better than any other thing that you can consider out there if you're looking to solve this problem. right now webinars we sell hard at the end the whole purpose of a webinar is to create a conversion and because it's done in private and it's done in isolation it makes sense that you can put more pressure on it and people are kind of co -opted into the idea of like i know that if i come here he's going to show me an incredible offer at least that's how we market our webinars but youtube that expectation isn't there because you're mixed in with every other kind of video under the sun and so instead of hard pitch at the end It's soft sells throughout the process.

Generally, you're going to have three different kinds of call to action. I'll break this down here a little bit on a YouTube webinar. The first one will be there's a link in the description.

That link can go to an offer doc. That link can go to a landing page. That link can put them through a funnel.

However you want to do it. You can also pin comments. So you can use a pin comment and there can be a different mechanism to get them to respond favorably that can lead to a sell.

Or it can be the same one. It doesn't matter. Or you can even say, if you want to know more about this dm me over on different social media platform and we want to use more than one call to action and more than one way to do the call to action you could even put phone numbers in there text this phone number or even whatsapp hit me up on whatsapp depending on how granular and personal that you want to get with this and for these youtube videos especially algorithmically how they work You can get that 1 % of the market that spends 40 % of its money and then it makes sense for you, especially if you're a beginner, to have that high touch interaction throughout the process where they see the video, they know they can DM you, you give them a link to something where they could text you, you give them a link to something where they can reach out through a funnel and actually get more personal communication from you or from a sales team, however you want to play it, but it's softer and it's through repetition more.

that you're going to get people to move forward but you get the highest quality of leads in the market to move forward hey real quick we do these in person five at a time masterminds i do one full day for 12 hours training five entrepreneurs in person here in los angeles once a month 10 000 a person if you are interested and you make a decent amount of money at least high six figures a year information is in the bio if you want to attend one of these in -person seminars that i run the product And a traditional webinar is revealed at the end.

In a YouTube webinar, it's demonstrated throughout. So if you think of all your deliverables or whatever you're selling, you should be showing them in action in the YouTube video. This is the resource that we created that helps our clients do this thing.

If you're one of our clients, this is how we apply it for you. If you aren't our client, this is how you can create your own version of this resource. So it's highly educational and it's highly detailed, but it's detailed related to the resources that you've developed that they can either recreate themselves, find alternatives for, or give you money to get yours.

And so we get a lot of action by more focusing on unpacking the product throughout the video as opposed to big build up at the end that reveals the product. And there's really no offer stack involved. they see the offer stack when they move forward from the YouTube webinar.

So they will see it if they go through the link in the description, they might get a document from that, or they might be taken to a different piece of collateral for marketing that would explain and unpack and reveal all of the elements involved in one location. So there's no massive overwhelming stack with multiple slides and you get this and you get this and you get this.

It's pretty low key. The last thing, and this is the most difficult is when we generally do webinars it's like if you buy before the end of this webinar you get this extra awesome bonus because we built up so much energy around this event and this is how you churn the energy into profit this is how you get people who are excited to take the next action it makes sense in that context but it doesn't make sense and really technically it's hard to do any scarcity on youtube because it's a static video it's not an organic dynamic event so instead what you do is you design like a richard milley style of offer we only have this many we only release it at this rate and if you get it you're in if not you'll have to wait till the next round of them are released some sort of function that you can reliably fulfill on that is inherently scarce.

You design it to be scarce by nature. And in fact, some of the best offers ever can be only found potentially. you might want to strategically think this out because this is what we do a lot with clients create an offer that only is found through this mechanism if i saw the video then i went to a youtube webinar and then from that i qualify for an offer that nobody else in public has and it's only designed for these clients and there's an extreme limit on the availability of the product and you obviously stick to that done and so you can reliably say if i'm selling 25 packages of this per month and they're $2 ,000 per package and I will never sell more than 25 from this YouTube webinar right now that's $50 ,000 per month that I can produce and if nothing else that gives you a budget of putting $50 ,000 into your YouTube content.

Obviously you can Put it in your pocket if you prefer, but often we find this as a flywheel. If you increase the visibility and reach on YouTube, then you increase the number of people who see the video.

If you increase demand but keep supply the same, then you can double your price and still get the same amount of conversion. So $50 ,000 a month becomes $100 ,000, becomes $200 ,000, etc., etc. Now let me show you conceptually what this quote -unquote funnel looks like or strategically how you can use this YouTube webinar in your business.

So, unlisted video. it can be as long as you want it to be better to be longer than shorter so this can be an hour it can be two hours long it can be three hours long because again remember we are doing multiple calls to action throughout and it should explain as fully as possible everything involved and how you work with clients how you work with customers what the resources are you developed how those resources are useful if the user has to develop them on their own versus how they can get access if they were to work with you this is the core video be as thorough be as detailed as you wish on it because you can always change it edit it down later but it's better to show more than to show less and these are the on ramps so this becomes pretty much every video that you create is designed to at the end of it point them to this video so you create video content where you know the call to action at the end of your regular youtube content is like and if you need more help in this area then check out this video or it's like okay if you want to see how we do this for clients check out this video so every video here is a feeder video to this offer that you're making here and then you work backwards you say okay

What are all the different mindsets that I can put somebody in that it's going to be most conducive to them consuming this video? And what kind of content could I tee up that will be useful to stand alone in and of itself, but also help move it forward if they want to go to a deeper level? And the way that I do it is really simple.

I look at all the slides that I designed for my webinars and I say, God, if this one slide could be unpacked for 10 minutes, what would I say? Because I can't cover everything about this on a webinar. It would take forever.

It would be a 50 -hour long webinar. But if I could make each slide or each key point its own standalone video, what could that look like? and you will find an infinite amount of potential ideas because even one slide it's like if i taught it from this perspective what could that look like versus teaching it from that perspective if i took the 50 000 foot view to set it up what would that look like if i got granular in the weeds what could that look like and so you will have a never ending amount of ideas from the core video that sells to set up the cell from the video to the previous videos and you can even get kind of crazy on this because oftentimes we'll even find that there are feeder videos that you can feed into these videos that then feed into this video right here and if you start looking on youtube i can't give away the clients that i work with this is private stuff i can't you know put their business out in the streets right now but if you start really researching through youtube you're going to see a lot of this right now what's the video they link at the end of the current video

Does that video go to a listed video or an unlisted video? And in that video, how did the previous video set it up? And then how do they sell from that video?

Do they have pinned comments? Do they have a link in description? Do they have DMs to calls to action?

Do they have phone numbers that you could reach out to? Do they tell you resources that you can go to and opt in for and then follow up with a sales process? You're going to be shocked that this has been hidden in plain sight for you for a very long time.

So what I would suggest that you do is get my book, One to Many, if you don't have it already. Study the format and formula of how that webinar structure is designed. and then think about the nuances that I explained to you of how we shift it to this media here.

Because I will tell you, the first time somebody watches one of these videos and then goes to this, they probably won't buy. But then they will watch this next video and then they go to this and then they might buy. Our experience is it typically takes three different videos to set up the main video before a majority of people purchase.

But even if it takes 6 or 7 or 8 or 9 or 12 or 100 videos, is it worth it? The answer is yes. And as we've discovered with clients, this is like a fine wine.

It gets better over time. The more videos we have out there, the more on -ramps we have to the offer, and the more older videos still get 200, 300, 500 views per month, I'm noticing with clients, and they still produce 1, 2, or 3 sales, then they get their products sold out, and then the selling out becomes its own social proof that makes them more in demand and before you know it everybody thinks they're a genius and so this is a really powerful update to the webinar that i'm really excited to see with my clients when we use it and we coach them on this there you go i can definitely get more into the weeds if you want but that's how it looks like

The Hook

The bait, then the rug-pull.

Fladlien opens with a claim that he has kept a webinar model for consulting clients who pay $5,000 an hour. It doesn't look like a webinar, nobody registers, and it runs on YouTube.

Frameworks