I Built an AI Content Team That Lets Me Post Every Day
A solo creator explains how Claude Cowork skills, a research teammate, and a journaling habit keep AI content sounding like her.
Posted
3 days ago
Duration
Format
Interview
educational
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2.2K
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Big Idea
The argument in one line.
AI can run your research and repurposing, but only your own experience, voice skills, and edits make the output stand out from everyone else using the same tools.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A solo creator or small-business owner who wants a daily content workflow without hiring a team and is overwhelmed by AI tool options.
Someone already using ChatGPT or Claude as a chat box who wants to move to tools that actually do tasks on a schedule.
A creator whose AI-written posts and thumbnails all sound generic and who wants them to sound like their own voice.
SKIP IF…
You want a step-by-step screen recording of the setup; this is a conference interview with no on-screen walkthrough.
You are looking for a technical deep dive on building multi-agent systems in code.
TL;DR
The full version, fast.
Nicky Saunders argues AI is underrated by the general public but overrated in marketing, because output still needs a human edit. She splits AI use into three levels: chat, task-doing tools like Claude Cowork, and agent teams. Her content engine uses Cowork for scheduled research, turning YouTube interviews into tweets and Substack posts, and a brand voice skill trained on her transcripts. She feeds it voice-journaled personal stories so posts carry her perspective, spends about 10 minutes a day learning the tool, and always reacts to AI drafts instead of pasting them.
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AI is underrated by the general public and overrated by marketers, because the output still needs a human to tweak it before it stands out.
React to AI, never copy and paste: read the draft out loud and change the one thing that doesn't sound like you.
There are three levels of AI use: chat that only talks, tools like Cowork that actually do tasks, and agent teams that work together.
Facts are at everyone's fingertips now, so your personal experience and point of view are the only thing that differentiates your content.
Voice-journal your day while walking and let AI pull out the personal story or business lesson worth turning into content.
If you don't know what to create, talking that out is itself a piece of content, and you should feel okay not always knowing.
Make your new-update prompt ask you three questions first, so your perspective gets triggered instead of a generic summary.
Setting up an AI research teammate took about 30 minutes.
Ten minutes a day is enough to get comfortable with Claude Code and build your first automated agent.
The real value is in the tweaks you make to the first answer, not in accepting it.
Skills let Claude Cowork remember your brand voice, formulas, and frameworks so you stop repeating them every prompt.
Start with your workflows and org chart, not the tools: decide what AI takes over and what a human just needs to approve.
Takeaway
Your voice is the part AI can't supply
WHAT TO LEARN
Automate research and repurposing, but feed the system your own stories and edit every draft, because your perspective is the only thing that differentiates AI-assisted content.
Think of AI use in three levels: chat for brainstorming, task tools like Cowork that produce deliverables, and agent teams with distinct roles.
Schedule recurring tasks such as weekly show prep, scanning new interviews you appear in, and converting transcripts into tweets, threads, and Substack posts.
Capture your own experience by voice-journaling, so the AI can pull personal stories and business lessons that generic news summaries lack.
When a new tool update drops, have your prompt ask you three questions first so your reaction shapes the content instead of a generic recap.
Build a brand voice skill from every example of you talking, and let the AI interview you if it lacks enough material.
Read drafts out loud, change what doesn't sound like you, and let the tweaks feed back into the skill.
Map your workflows and org chart before picking tools, deciding what AI takes over and what a human only approves.
Glossary
Terms worth knowing.
Claude Cowork
An Anthropic tool where Claude performs tasks on your computer and on a schedule, like making reports or content, rather than only chatting.
Skill
A saved set of instructions inside Claude Cowork, such as a brand voice or thumbnail formula, that the AI applies automatically so you don't re-explain it each time.
Brand voice skill
A skill trained on your transcripts, tweets, and interviews so the AI writes in your tone and uses your usual keywords.
AI agent
An AI set up with a specific role, like assistant or co-producer, that works alongside other agents on its own tasks.
Content engine
A set of automated AI tasks covering research, transcription, and repurposing that continuously turns your material into posts.
The Script
Word for word.
Read-along
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Do you think that AI is overrated or underrated by most people? AI is not a magic wand. So react to AI, never copy and paste.
Fair? What is your hot take? What is your maybe contrarian take?
A lot of this AI stuff is trash. Because some people just don't know what to create and they should feel okay not always knowing what to create. Because AI could get to know you.
You could basically clone yourself with AI. It starts understanding your flavor. This is what it does for content creators.
This is what it does for small business. How does it apply in your life? What exactly is Clawed Cowork for somebody that's overwhelmed with all the different AI tools out there?
My workflows go from, I have a live show on Monday. So it does my run of show. So it does the research plus does all the segments.
And it does this before, like it's there for you. It's an automated task. Yeah, no, I wake up and it already is in my notion and it's done, right?
It'll do. It'll look for new YouTube interviews that I've done and it'll transcribe it and turn it into content. So it's always scanning every YouTube podcast stuff that I may be on.
And that's like a daily thing or a weekly thing, however I want to put it. And then I also have one where it turns all the transcriptions into tweets and threads. So now I have the written content.
turn it into sub stack posts, have the written content. And so everything that I would need from what I call like a content engine and a content team, that's what co -work would do for me. And I just make that and to have projects and all of that.
There's three different levels when we're talking about AI. There is the chat one where we're just talking and we're treating it almost like a Google search. Like, hey, can you find this for me?
Or can it do this? Or you may have a brainstorming session, but it stays there and it doesn't do anything. Okay, that's level one.
Level two is where we get into chat GPT work and co -work where it actually does something for you. So we got to actually get out of just asking chat to do stuff and it actually make the reports for you and send it out and then give you the report back of what it did and actually create the content for you. So that's that, right?
And then level three is the AI agent world where now we're like deploying like... This is my assistant and this is my co -producer and they all work together and you're creating amazing world. Do you think that AI is overrated or underrated by most people?
I think it depends on the who, right? Like I think in the masses, I think it's still very underrated, right? Because we've seen too many studies where not everybody's using it.
Not everybody's comfortable. There's still a lot of fear. But I think I'll say marketers kill everything.
So in the marketing world and the content world, it's super overrated. Right. When it's not going to replace anybody, it's not like it's still such a gray area.
And when you really break down what is being created, it still needs humans to tweak it. Like when we see. What is being written and what is the ideas?
It's like, OK, that's cool. That's a great start. But let me add what I normally add.
And that's what's going to make it stand out, because we're seeing a lot of chat GPT flyers now. We're seeing a lot of AI thumbnails that all look the same. Right.
And it's because we're seeing these recycle prompts and all of that. And so everybody with the good thing is. It removes the bottleneck.
It removes the barriers of like, you can't do this no more. The problem is, is that now it really forces us to continue to level up our creativity. Now we have the foundation, but how do we make this thumbnail look better?
How do we make this copy sound more authentic to us? And that still takes that like that human touch point. We have to react to AI and not copy and paste.
What I mean by that is that we have to read it out loud and realize this may not always sound like me, but I just got to tweak this one thing. Majority of it is cool. So what I do is I'll see the example and I'll read it out loud and naturally I'll change it into the way that I would normally say it.
And then it took that and it rewrites it. So react to AI, never copy and paste. Fair?
We're here at Social Media Marketing World. You're speaking on an AI workflow all the way through to do a social media post. Yeah.
Like an Instagram post could be a vertical video. Yeah. This could, of course, also apply to YouTube community tab or YouTube shorts.
Yeah. So break that down. What you're teaching here, though, is from the tool stack as well as the workflow.
What is that? What's the first step? So the first step is who is doing your research?
For what? For your content. So whether you're on YouTube, whether you're on Instagram, whatever, how are we seeing what's happening in the world in your niche?
Good information coming to you about your industry that could be turned into content. Yes. Or spotting trends or outliers or other people that are going viral or anything.
you could do from the journal standpoint, I'm always big on that, where how is your personal experiences? How is your audio notes? How is the journal notes that you're doing?
How are we turning that into content as well? Because that goes, that's where in this AI world, that's what's going to stand out, your experience, right? Of course, everybody could talk about what's the updates, the news and everything like that.
But what is your personal experience? And how is that being translated in this AI world is what's going to help. So I think a balance of having the research, but having the balance of expert expertise and experience also translated into content is what's also needs to be in the workflow.
I actually use the feature, the AI meeting notes that Notion has. Right. So I do have Whisperflow.
Shout out to Whisperflow. But they have an AI meeting notes and I don't. treat it for meetings i treat it for transcription of while i'm walking okay let me hit let me hit a record and i'm just journaling my day and really going in on whatever's on my mind because i really believe everything can turn into content especially since uh i'm normally talking about personal and business so one of those two plus the ai knows me is going to pick out a a personal story, turning it into something valuable for my audience, or it'll pick up the business side and still turning it into something for my audience, right?
And so even sometimes I go like, I don't know what to talk about and I'll talk that out. And even that is a piece of content because some people just don't know what to create and they should feel okay not always knowing what to create. Yeah, before we blow past that, I think you just shared probably one of the most important tips.
for modern content. And that is anybody at this point can set up these AI workflows. So what is your unique point of view?
What's your unique perspective? What is your hot take? What is your maybe contrarian take?
Because if you're going to be different at all, it can't just be the facts because those are at the fingertips of everybody with AI research. but your unique perspective and your point of view and your experience attached to that, which I suppose you could include in the workflow. Yeah, because you could - Because AI could get to know you.
You could basically, you could clone yourself with AI. It starts understanding your flavor, maybe your things. It could be maybe a part of prompting you.
Yeah, but that's the important part with the prompting where, let's say a new update comes in, but if in your prompt, you have it to ask questions. That will trigger your perspective. That is what's more to make that stand out.
Where most people will do, okay, new Opus 4 .7 came out. This is what it does. Cool.
And they may get generic. This is what it does for content creators. This is what it does for small business.
Cool. But how does it apply in your life? because your audience is looking for your life because they relate to you so having that prompt having that workflow to where here's a new thing let's ask you three questions that is going to trigger that perspective where is what is your initial thought on it what how do you see it in your workflow how do you see it that is going to add value to your audience Those three things is then going to formulate different ideas, different content that is only unique to you.
That's not going to be done in any other workflow. Like Jason isn't going to have that same answer in his workflow if he doesn't have those particular questions. So we're talking about how to get a social media post from concept all the way to completion faster with AI tools.
It's a cool step one to even mention like the strategy itself, the idea itself, the research itself. So step one is, is set up your research and you're saying Claude cowork. Yes.
And, and how did, how long did it take you to set up your research teammate? Probably 30 minutes. A lot of this AI stuff is trash.
Okay. A lot of y 'all agree with that. So I'm not going to sit here and be like, let AI do the whole thing.
And then you're like, Nikki, this don't work. Like, it doesn't sound like me. It doesn't look like me.
We're not doing any of that. Once it creates all of the things that we're going to be talking about, I want you to look at it and be like, yes, no.
Maybe this one, maybe I got to tweak it. So it still needs us. Everything when it comes to AI is still going to need us.
It's not there yet. I don't think it will get there yet because we are made in a unique way and we're not erasing that, okay? Interesting.
And when you're first, for those that feel a little bit intimidating, for as little as 20 bucks a month, you've never exceeded the $100 worth of credits with these digital teammates. But if the first time ever opening up Claude Code for somebody, how much time would you recommend Claude Code work the first time somebody opening up to maybe get familiar with it, to not be too intimidated by it, and maybe to build their first automated agent?
I always say 10 minutes a day. Okay. To be honest, because of course, as humans, we may get really geeked out and we'll do like 20, 30, right?
But in 10 minutes, I can start a conversation and say, hey, you have access to my computer. Give me recommendations. on what I should do with cowork and start there, see what it is.
You can stop right there. It'll tell you all of that. And you can say, okay, let's do the first one.
And it'll do that. And you're done for today. Come back to it, be like, okay, how do we do number two?
And how does number one, like, what is the results of number one? Did I like that? What is the tweaks?
Because the best part isn't accepting the first answer that. Claude gives, ChatGBT gives, whatever. It's the tweaks that we make.
I kind of like that, but this sounds more like me, right? And the biggest, I'll say. advantage that most people will have in co and co -work is what are the skills that you're creating so Claude Co -Work has this thing called skills where it can understand your brand voice it can understand your formulas it can understand your frameworks if you train it when we're talking about the the brand voice skill you want to have every example of you talking So that is transcripts from your videos.
That's Zoom meetings, Google meetings, wherever you are talking. That's tweets, threads, anything that you can give it. And then also at the end of it, go, hey, if you don't have enough information, maybe just interview me and figure out my tone of voice, my different keywords that I'll always say.
And it'll store that as your brand voice skill. So each teammate has a skill. So if you go, okay, I have a thumbnail framework, right?
And anytime that I need a new thumbnail, I'm going to Claude Cowork and they're going to create the prompt for me. Exactly. Not necessarily create the thumbnail, but it's going to ideate the idea, give it based off of, okay, on my channel, my channel is good for high contrast, warm colors, bold text, only up to three.
And because you are training Claude cowork with this, it has a skill that you don't have to always say it over and over again. So it's like, I just need a thumbnail. Boom.
Here's your whole formula in, in one spot. So the more that you're creating these different skills, and that's probably going to take the most time is what are my workflows? That's probably one of the, we should have just started.
What are my workflows? Not what tool or anything. If I have a team, what is my org chart?
Where do I stand? Where are all these things? And then what can AI take over?
And what is a human that just needs to press this button?
The Hook
The bait, then the rug-pull.
Nicky Saunders opens with a hot take: a lot of AI content is trash, and the fix is to react to AI output instead of pasting it. The rest is her working system for a one-person content team.
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A 12-minute step-by-step build of Draft Loop: nine Claude Cowork skills that turn one transcript into tweets, threads, LinkedIn posts, Substack essays, carousels, and AI avatar videos automatically.
Nicky Saunders hands the same clip to two AI editors — one built on templates, one built on a single sentence — and only one of them invents a random uncle.
A creator talks to ChatGPT's new voice mode like a cohost, turning a two-minute ramble into hooks, a thumbnail prompt, and a finished image — then the voice briefly glitches into what sounds like a different person.
A 25-minute live demo where a Poppy AI founder loads a creator's brand voice, competitor outliers, and an expert hook video into one canvas — then generates a full reel script in real time.
A free Meta AI agent reads one creator's real Instagram and Threads data, finds a proven format and a follower-losing viral spike, then builds a working app on request.
A step-by-step walkthrough of building a consistent AI character and a full cinematic clip inside a single ChatGPT Work conversation, using the Higgsfield plugin and Seedance 2.5.
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