A media professional ends a 30-day daily posting challenge by naming who his channel is for and why being known as the camera guy stopped fitting.
Posted
yesterday
Duration
Format
Talking Head
sincere
Views
4
57 · 43
Big Idea
The argument in one line.
Consistent content only holds up when you get specific about who you serve and anchor it in a why big enough to carry you through the hard days.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You are an executive, consultant, or specialist with 10 to 20 years in one field and you want to be known for something your title doesn't say.
You keep putting off publishing because client work and obligations always come first.
You are trying to define the audience and community for a new channel or personal brand and can't pick a lane.
SKIP IF…
You want camera, lighting, or audio settings. The video mentions gear mistakes but teaches none of it.
You want growth metrics or analytics from the 30 days. None are shared.
TL;DR
The full version, fast.
After posting a video every day for 30 days, the creator uses the final video to document his direction. His core point is that consistency depends on a big personal why and a clearly defined audience. He names three groups he serves: seasoned entrepreneurs and executives who want to tell their own story, people overwhelmed by cameras, lighting, and audio, and people who want to lead with AI and technology. He also argues you should choose a community you actually enjoy, even if that shrinks the numbers.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Showing up daily, and realizing he tells other people's stories while his own goes untold.
05:00 – 11:00
02 · Being known as the camera guy
The shame he felt holding a camera at an event and the wish to be known for more.
11:00 – 16:00
03 · Stuck by your title
Executives and specialists trapped by their position, and why clarity on your audience matters.
16:00 – 22:00
04 · Your why is the container
A big personal why sets how much impact you can pull from, with Michael King as an example.
22:00 – 26:00
05 · Choose a community you enjoy
Why numbers and revenue matter less than who you want in the room.
26:00 – 30:00
06 · Who his people are
Seasoned storytellers, gear-overwhelmed creators, and AI-leaning professionals, plus the Outliers lesson.
Atomic Insights
Lines worth screenshotting.
Your why works like a container: the bigger and more personal it is, the more impact you can draw out of it.
Choosing a community you actually enjoy matters more than a large one, and a smaller number is a fair price for it.
Being known only for your title or your craft can trap you, even when people hire you because of it.
A professional with every tool and skill still makes basic recording mistakes, so beginners should expect more of them.
Midlife career dissatisfaction often comes from success in a role you no longer want to be defined by.
Clarity about who you serve is a marketing task first, because the right people recognize a feeling you describe before they can name it.
Community builders will be among the most valuable people as the internet keeps fragmenting.
Early adopters of new technology in business tend to gain the advantage over those who wait.
Your unusual background, even one far from your current work, is an outlier that shapes your unique perspective.
People often assume their favorite topic is boring to others, when plenty of people want to geek out on it.
Takeaway
Clarity on who you serve sustains consistency
WHAT TO LEARN
Daily posting exposes what you actually want to say, and the answer to who it is for and why is what keeps you going.
Being known only for your job or title can become a trap, so decide deliberately what you want to be known for instead of leaving it to others.
Name your audience specifically, because the right people recognize a feeling you describe before they have words for it themselves.
Make your why personal and large, since it sets the size of the container you can draw impact and endurance from.
Pick a community by who gives you energy, accepting a smaller audience in exchange for people you want to spend time with.
Expect mistakes even as an expert, such as bad audio or framing, and treat them as useful data rather than reasons to stop.
Your unusual background is an outlier that sets your perspective apart, so lean into it instead of hiding it.
Glossary
Terms worth knowing.
Outlier
A person whose success traces to unusual circumstances and experiences, such as Bill Gates having early access to a computer as a child.
Why
The core personal reason behind the work, which the speaker argues must be big to you in order to sustain effort over time.
Resources
Things they pointed at.
27:30bookOutliers
16:40channelSimon Sinek (Start With Why)
25:20linkAI Collective
25:20productn8n
Quotables
Lines you could clip.
16:40
“Your why is the container from which you pull things out of.”
Short original metaphor, works with no setup→ TikTok hook↗ Tweet quote
22:10
“What is the point of building a massive community that you don't even want to spend time with?”
Contrarian challenge to common advice→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
All right, welcome back. If you've been joining me on this challenge, I've been on a 30 -day YouTube challenge posting one video a day and really just trying to get into the rhythm of what it's like to create content. You know, pushing myself and showing up, showing up sometimes ugly, showing sometimes inconvenient, showing up sometimes with really not a whole lot to say.
exercise has really challenged me a lot and in this video I want to share not only some of the things that it's challenged me in that I think you might be able to relate to but also I want to challenge you I want to share with you the focus going forward because part of my quest was I've been wanting to create content and be consistent for a long time like many of you I have a story of experiences, things that I've done, ways that I want to show up in the world, ways that I want to impact people.
And all of that always got pushed aside. It got pushed aside by other obligations. It got pushed aside by work and clients.
And while I'm grateful for all of those things, it still kind of left me feeling a bit empty. Empty because... Out of all the stories that I was creating, I get hired to tell people's stories.
The most important story that I could tell wasn't being told. And ultimately, one of the biggest things that I wanted to, that I've realized that I want to do is help those people that are just like me. And so hopefully, I will be able to say that clearly so that people know.
exactly who I'm talking to and if it's you or not. And that's, I think, one of the biggest things that I was trying to figure out in this journey. You know, there's a lot of things that I do, like many of you.
Marketing, media, content, storytelling, branding, AI, technology, advertising, communications, PR, government media. There's so many different facets, creativity, entrepreneurship. There's so many different factors of what it is that I do.
And maybe you're feeling like that too. How do you actually consolidate those stories or what is the main storyline that makes up who you are, what you want to do and where you're going? You know, I think that's one of the biggest pitfalls.
I do media. I've been doing media for over a decade. And media is great.
And I love storytelling. I love media. But one of the things that stopped me from making content was I didn't want to just be known as a media guy showing you how to work cameras and what lens to choose and what audio and how to light.
And those things are all great. And I love those things. But I didn't want to get stuck being just that, being just a camera guy.
You know, and I think that if I'm being honest, there's even been some. aspects, and I've been able to identify this on this journey.
Sorry, just checking the audio. There's been some aspects that I've allowed to tarnish who I am and how I tell my story. That's a perfect example.
You know how many times going through my journey of filmmaking, cinematography, directing, editing, all this stuff, that people refer to me as simply a camera guy? You know how many times like it's it still happens to this day. You know, I've won awards.
I've told, you know, statewide media campaigns. I've done marketing campaigns, advertising campaigns. And still people see that camera and they go, oh, yeah, this Jesse, he's a camera guy.
He, you know, he does great with the camera. And truthfully, I've allowed that to kind of. created bitterness inside of me.
And there was an event that I recently went to. And this is a vulnerable moment. I didn't even plan on sharing this.
But there was an event that I went to recently. And I was told, hey, you know, could you just do some media stuff? And I was like, yeah, sure, no problem.
And as I was in this room doing some media stuff, I felt ashamed that I had a camera. I almost felt embarrassed, like I didn't want people to see me with a camera. And whenever things happen like that, that are kind of out of the ordinary, like, whoa, what's going on?
It always causes me to take a moment and self -reflect on what's really happening inside internally. And after everything, I took a step back and I was like. Wow, that was weird.
Everybody knows I do media. It's not strange. You know what I mean?
It's not weird to anybody. Nobody's thinking anything.
It's not like I'm not allowed to do that. What was it? And I'll tell you what it was.
I want to be known for more than just telling other people's stories. I've done it for a long time and I'll continue to do it. I do love it and enjoy it.
This is the hard part. because it seems like a contradiction. It seems like I'm saying I don't want to do it, but I do want to do it.
I just want to do what I want to do as well. I want to tell my story. I want to show up in the ways that are authentic to me.
I want to bring the value that I see to this world as well. And there's a certain group of people that I know that that resonates with. There's a certain group of people that they've been living a life of an executive in a boardroom or as an entrepreneur doing a certain type of business.
And that's what they become known for. But that's not actually what they want to be known for. And this is one of the most challenging things that you can face, because usually when you get to this point, you're usually in your 40s or above.
Like I've been able to identify this is a life kind of phase, like midlife crisis. This is like career life crisis. you know, where you've done it for so long.
You've established yourself so much. People come to you because of this. But this is not exactly what you want to be known for anymore.
This doesn't actually tell your story. And let me just tell you, this is a really challenging place to be, especially for people that are very mission -driven. And this is another thing that I've been able to identify in the people that I serve.
People that are very purposeful. People that believe that their life exists more for just themselves.
People that want to make an impact, leave a legacy. All of this type of thinking. What I've had to realize is this is not everyone.
Because it's me and a lot of the people that I surround myself with, I've had a tendency to think that this is everyone. But this actually isn't everyone. This is very unique.
to the people that I was created to serve. And so going forward in this modern storyteller, this is kind of my blueprint that I'm laying out of the audience that I've identified and who it is that I want to serve and who it is that I want to show up for.
So maybe there's some aspects in your life where you feel like you're stuck. You're stuck because of your experience. Or even more so, and I see this a lot obviously with executives, you're stuck because of your position.
You know, you've been known as a CFO, COO. You've been known by this title. And this is the reason why people hire you.
This is the reason why people search you out. It's because of this title. But really, you want to be something else or you want to do something else that doesn't necessarily map to your title.
And you feel like... How am I going to make that jump? Nobody knows me for this.
You know, they don't come to me for this. They don't hire me for this. But over my years, this is who I've become.
Or maybe there's a side project or something that you've been working on for years or developing. Maybe not a lot of people know about it. But this is the story that you want to tell.
This is who you want to impact. And so Modern Storyteller, this brand that I'm building. that I'm trying to figure out who it's exactly for and the value that I'm bringing to them.
Because listen, as a marketer, this is extremely important. And this is a takeaway for you is that if you want to build community, you know, impact all of these great outcomes, then you have to get very clear on who it is that you're trying to serve. And you also have to get very clear on some of those things that I mentioned as well.
Like earlier, I mentioned, being stuck and being trapped in something. There's a group of people that feel that way.
And the more that I lean into that feeling, the more that I share these stories, the greater it's going to be a signal to those people that go, yes, I didn't know what I was feeling, but you just explained it perfectly. That's exactly what I'm feeling. That's exactly what I'm going through right now.
I didn't know that's what it was, but this book I want to write or this venture I want to start or this thing, I want to launch a podcast in a completely different vertical, but I've been afraid to because I'm not known for that. Well, I want to give you the tools to do that because at the end of it, and this is once again, we talk about why.
Simon Sinek, shout out. We talk about why we want to do these things, and it is important. Your why is extremely important because once again, a lot of this is going to come back to this stick with it power, the ability to endure, the ability to show up when things get difficult.
And your why has to be really, really big. It doesn't have to be big in the sense that it's like everybody thinks it's big. It has to be big to you.
It has to be big to your core philosophy and who you are as a person. Because it's going to be from out of this. That's going to be the container.
Think about it this way. And I'm just getting this analogy right now. Your why is the container from which you pull things out of.
So if your why is very small or very what you think people want or what you think will work or any of these other little tactics, it's going to be a small container. And you're only going to be able to draw so much out of it. And think of that container as the ability to impact other people.
And as big as the container is, is more people that you're going to be able to impact. Now it changes the conversation a little bit. Your why has to be the greatest why that you can think of.
The things that actually matter most to you. Because that's the biggest container that you've been given in life to pull from. And guess what?
That container in every single person is big enough to impact all of the people and more that you want to impact. So whatever imagination you have to impact people, that why, the true why, the greatest why that you can find in your life is going to supply you with everything that you need to be able to do that. And let me just tell you this.
I wrestled with that for a long time. And I'm still kind of wrestling with that. In our minds, sometimes we think like, who's going to care?
You know what I mean? Like, I love storytelling. And this is part of what I'm helping to define in this conversation is the people that I'm serving, how I'm serving them and what they can expect from me and how it'll help them.
Right. Like, so I love storytelling, but I assume a lot of times that people are bored with storytelling, that it's a boring topic. It's like, yeah, yeah, yeah.
But I cannot tell you how many times I run into people that are just like me, that are story nerds. They'd love to just geek out on storytelling, telling people story, the importance of storytelling, how to tell stories, which stories impact them the most. They're story advocates.
That's what I would say. Just straight up story advocates. I study and read books on the neuroscience of storytelling, how it impacts us, how stories are told, how effective campaigns use storytelling, what story structures are working, what are the main story structures.
All of those things are things that I just love. But I assume that other people think it's boring. I don't know why I assume that.
I mean, I kind of know why.
There's a lot of people that really enjoy that as well. And that's part of who I am. That's part of how I see the world.
And so that's part of that container. Now, going back to this why, the why for me, the biggest why, is that I believe that all people were created in God's image. And because all people were created in God's image, I believe that all people were created with a purpose.
And because I believe that all people were created with a purpose, I believe that all people have an opportunity to live out and walk out that purpose. And I also believe that most people are not doing that. Just period, point blank.
The amount of people that I talk to, the amount of people that I interact with, and this is always a question that I'm asking and always a question that I'm observing. Like, is this person living out their purpose? Do they feel that way at least, right?
Who knows? I mean, It's up to you.
I know, but who knows for you? Who am I to tell you what your purpose is, right? But I can tell very quickly if you think you're living it out or not.
I can tell very quickly, does this person feel very energized that they're doing the things that they want to do and they were created to do? I'll tell you this. I was just at a conference in Dallas and I had a conversation with my good friend, Michael King.
who is an executive leader, has been doing executive coaching for many, many years, has consulted with some of the top brands in the world, is doing incredible things. And he decided, he's a musician by trade, by background. He's like a real musician.
And he left the music industry to do personal development and executive coaching and all these kind of things. And he said, you know what? Music is who I am and I want to infuse my music background into my executive coaching.
Now, I've never known another person to do that. Michael King is the only person that I've ever seen do that. This dude makes music videos that are like part of his coaching program and stuff like that.
Like he makes songs about things that people are going through that relate to. his executive coaching and leadership style. Like it's phenomenal.
It's amazing. And I had the opportunity to see him in Dallas and connect with them. And it was great.
It was great. But one of the questions that I asked him, which the audio was really trash, but I'll try to include that as well, is basically like, how do you make that jump? Like, I'm pretty sure no person is going to tell you, yeah, you should do that.
Or like, this is the blueprint for that. Because there's not. Like, who else are you going to look to for that?
That had to be something you really wanted to do. That had to be that. That's yours.
You own that. Nobody else is. And it's scary when you're when you're one of a kind like that.
And so he, you know, shared his thoughts on that. But the point is, is that like your why and why you're doing things. is going to be the container from which you pull all of your answers from and which to which connects you to the people that you actually want to connect with let me just stop for a moment because you know community building and growing audiences like this is very common and big in personal branding and marketing like you know build a community.
And I do, you know, on a side note, I think building a community is one of the greatest things that you could possibly do in 2026, 2027 and beyond. I do. I think that things are getting more fragmented and those who have the ability to organize people are going to be some of the most valuable people.
So mark that. I mean, I really believe that. But here's the thing with this, right?
What is the point of building a massive community that you don't even want to spend time with, that you don't even enjoy? Like, Think about that for a minute because everybody's out here trying to like, not everybody, but you know, it's very common for people like to push community building, build community, connect with your audience, you know, build audience, influence, impact, all those things that I believe in.
Right. But not a lot of people are saying like, yeah, but who do you want in your community? You know, it's not just about the numbers.
It's not just about the revenue. It's not just about the MRR, you know what I mean? Or the ARR.
It's not about the monthly recurring revenue. It's not just about that. It's about who do you want to show up for, man?
Who do you want to spend your time with? Like who gives you energy when you get in a room with those folks and you're just like nerding out on whatever it is that you want to nerd out about? Like that needs to be a very important part of the conversation.
And if that reduces the number, which it probably will, that's actually a good thing because think about now on the other side, think about people that you don't want to be around. You know what I'm saying? Like people that just don't get it.
or that are always negative towards certain things or, or, you know, now, now think about being a room full of them, you know, like that's probably not like, probably doesn't feel like a room you want to be in at least not for very long. Right. So these are all part of the things that you need to think about, you know, when, when building the community, that was a little bit of a tangent.
Let me get back to this here because I want to share some of who at least I'm showing up for. And it's a bit risky. It's a bit scary.
I plan on working it out and sharing that with you guys. But you got to take some risks. And so I think, you know, the people, this is the people that energize me.
People that want to tell their story or the stories of those that they work with. These are my people, man. The people that want to tell their story, specifically those people, like number one.
the people that want to tell their story. And when I say people, I should probably define this a little bit more. I would say seasoned entrepreneurs or executives, people that have at least over a decade or two of experience in a particular industry field or craft.
Like if you're just figuring it out, I got love for those people too, but it's really the people that got that, like they need to make that pivot. They need to make that jump. They know that they were created for something.
They have this purpose. They've been putting it off because of the responsibilities of life, raising family, marriage, being responsible, building reputation and authority in the market, establishing job security, whatever it is. They've done that, and they've done that for many, many years.
And now they're at the point where they got something to say. They just don't know how to say it. They don't know how to.
collect those thoughts. They don't know how to put it out. They don't know what to do with it.
Those are my people. Those are my people. In addition to that, people that want to tell the stories of their clients, you know, the reason why I throw that in there is because there's a lot of people that maybe they're not necessarily, they don't necessarily have that same burning desire of like, okay, I want to, but they have that burning desire for those that they work with or those that work with them, that they're just like, man, I want to do a better job at telling their story and the principles that everything works the same way.
So if you want to tell your story, man, I'm right there with you. We're locked in. But if you also want to tell the stories of others and use it as a tool of service, then it's equally as important.
And so that's what I've identified is who are my people. You know, second, one of the. best people that I think I can help in this process is that, of course, those people who want to do that, but that are overwhelmed with the technology, with the gear, with the logistics of all of this stuff.
How do you set up the lens? How do you set up the lighting? How do you record the audio?
What's the best way to tell the story? What questions do you ask? And I ran from this one a little bit because I didn't want it to pin me into being a cameraman.
You know what I mean? But it would be foolish of me. to not include this in the storytelling aspect.
One, this is what everybody needs. Two, this is how everybody's feeling unless you've been doing it for over 10 years. And three, it's like, it's going to get you an ROI.
It's actually going to help you move the needle in everything that you're doing. So it would be selfish of me not, and this is something that I actually had to face. And you know, what's funny is in this 30 day journey of creating content, I've made so many mistakes, so many mistakes.
I recorded a vlog yesterday on the cell phone and I tried for the first time to use my earbuds and the audio was trash. I thought I never, I never recorded a video with AirPods. I don't know if there was like a setting or something like trash.
I recorded something. The mic was buzzing the other day and I didn't hear it because it was connected to my laptop. I didn't have headphones on or nothing.
The audio wasn't, I chopped off my head on one framing. The light was jacked up. I mean, so many mistakes that I made and I'm a professional creator.
I have all of the equipment. I have all of the tools, all of the knowledge, all of the everything. And even I made these mistakes.
So how much more? And also, too, the mistakes of overwhelm. You know what to choose, when to choose it, how to choose it.
Like, man, these were all little micro decisions that I was making in real time. And. that's valuable, man.
Like it, one, it helped me, you know, figure some things out, but two, it'll help you as well. And so that's another aspect, those people that, that want to learn how to use the, you know, to learn how to use all of the technology as well as the equipment and the gear. And then the next thing is, and this I kind of mentioned technology, but this is more of the technology part, is people who want to lean into tech and position themselves at the frontline in business.
You know, there's no doubt about it, right? Like people that move first and adopt things first always have the advantage. There's just no doubt about it.
There's a lot of stuff that's being figured out with AI. I was just in the conference. You know, I run AI Collective in Sacramento.
I'm connected to the largest community meetup in the world, AI Collective Organization. I got great partners and great people and all sorts of different, you know, AI governance to cybersecurity, to AI marketing, to all different facets, small business automation. I'm an N8N ambassador, which is one of the largest automation softwares in the world.
Like I'm connected. I'm connected, super connected. Right.
And the reality of it is, and this is what I see right now, is there's a lot of people that are kind of like I'm on two sides, either like I'm leaning in all the way going crazy or. I don't want nothing to do with it. I'm just going to let it iron itself out or figure it out or I'll figure it out later or whatever.
The people, especially in business, the people that lean into it are going to be the people that get the advantage of it. And some things will change and all this kind of stuff. And that's all part of it.
But listen, there's a certain group of people that want to lean into it. And there's also certain people that don't. But the people that want to lean into it and want to know more about it and are curious and have questions and trying to figure it out and trying to implement and trying to build and trying to create.
Those are my people. Those are my people because that's I'm a technologist. I'm a futurist.
I'm in my mind. I've always been on the cutting edge of technology. I've always been interested and fascinated on new technological advancements.
That's just I'm a nerd. You know what I mean? Like and those people, there's a group of people that are storytelling nerds and technology nerds, you know, at the same time.
And so those are my people. And that's why I think even when I created the term modern storyteller, that was the idea. The modern part is the technology part.
The storyteller is like the older part, right? Storytelling is one of the most ancient types of forms of communication that exists today. It's one of the best ways to retain information, teach information, communicate information.
It's the king of communication, storytelling. And it's the most ancient. It's old.
You know, it's been around since they were drawing on caves and all that, right? So that's the old part. The modern part, modern storyteller is the technology, the AI, the modern marketing, the advertising, the brand building.
All of these things are modern. You know, like cavemen weren't trying to build a personal brand. You know what I'm saying?
Like they may have had one without knowing it, but they weren't out there like knowingly trying to run ads. You know what I'm saying? That's a funny thought.
But those are my people, the people that want to lean into tech and position themselves on the front line of it in business. You know, once again, I mentioned a big part of this is telling my story and sharing what I've learned. I think there's tremendous value.
And this is even what I would say to people that are wanting to tell their story. And I just recently read a book, Outliers. It's a great book.
And in that book. The premise is that there's a lot of things that make people unique that are the reason why they succeeded in their fields or their careers. He talked about Bill Gates.
And he talked about how Bill Gates grew up with a computer in a time where nobody else had a computer. And that computer was at his school. They gave him almost unlimited access to it.
So here he was in the 60s. working on a computer that nobody else had access to. He was a young child and he got to spend hours and hours and hours with this computer.
It's no surprise that he wound up creating a software company.
He's an outlier. How many Bill Gates are there? But there was other things that contributed to him being that.
And it's the same thing with you. It's the same thing with me. And you have to lean into those things.
And that's where I think storytelling is so important. And that's also where I think my skill set in being able to help other people do that, even though at times I struggle myself, is helping them lean into those outliers in their life. Like for me, I have a background doing ministry.
I have a background actually doing that for over a decade, over two decades. You know, like there's a ton of experiential knowledge that is in there that has shaped me, that maybe it's not like showing up necessarily in this particular setting in Modern Storyteller as a, oh, I'm going to give you a message out of the Bible or something like that.
But maybe there's a portion of it that influences other areas. Well, that's an outlier. That's going to help me.
Like my media work and the type of clients that I've worked with is not typical. You know, it's not. Something that a lot of people have experienced, you know, government contracting and doing all those kinds of things.
And so, you know, this is one of the biggest areas that you have to learn. And this is also too, one of the things that I have to learn and lean into as well. So, um, yeah, I think, I think that's, those are most of the points that I wrote down.
And so I think that if any of that hits you or you even listen to any of that, this is, you know, truthfully, this is documentation for. the direction that I'm going to try to really solidify my message, my position, the people that I want to bring into community and how I want to help them. And that's important.
And over this last 30 days, those are some of the areas that I've been able to identify that stand out the most. And so going forward, that's what you can expect from Modern Storyteller. That's what you can expect from this channel.
And of course, I always love to hear feedback. I would love to hear how those, any of those stood out to you. If you resonate or identify or said, yeah, that's me.
Like, yeah, I want to know more. I want to be connected. Then, you know, I would love to have you on this journey with me and build a community where we can all hang out and do some cool stuff.
The Hook
The bait, then the rug-pull.
Thirty videos in thirty days, and the lesson is not about cameras. It is about who the channel is for.
Frameworks
Named ideas worth stealing.
23:40list
The three audiences of Modern Storyteller
Seasoned entrepreneurs and executives who want to tell their own story or their clients' stories
People overwhelmed by gear, lighting, audio, and logistics
People who want to lean into tech and AI early
The three groups the creator says energize him and that the channel will serve.
Steal fordefining an audience for a personal brand
16:40model
Why as a container
Your why is the container you draw from. A small why limits impact; the greatest why you can find supplies everything you need.
Steal forchoosing the purpose behind a channel
CTA Breakdown
How they asked for the click.
VERBAL ASK
29:46link
“I would love to hear how any of those stood out to you.”
A soft, feedback-oriented invitation to join the community, with no product pitch.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
A 75-minute coaching call recorded in public: a YouTube strategist for seven and eight figure business owners walks the host through picking one topic, a format he can sustain, and packaging that gets clicked.
A 26-minute behind-the-scenes vlog of Jun Yuh running his first Creator Live event for 300 people in NYC — raw anxiety, live teaching, and one attendee moment that stops the room.
A 58-minute studio conversation with the strategist who coined you-coded content, lifestyle pillars, unselfish content, and the signature style series.
A $16k/month sales closer with 100,000 followers sits down with two coaches to find out why none of those followers will ever buy from her, and leaves with a five-phase framework for building an audience that will.