40:17Brandon Carter · Tutorial
Meta Muse Is a Business Cheat Code
A ten-step walkthrough of running an entire one-person service business through one free AI agent, from picking the niche to chasing the leads that went cold.
October 6thThe argument in one line.
An AI agent only produces revenue in your inbox when it carries your voice, your offers and your relationship history, because the automation itself is commodity and the context is what actually closes.
Read if. Skip if.
READ IF YOU ARE…
- An operator with a large inbound DM volume who already loses deals because messages sit unanswered for days.
- A solo business owner paying a virtual assistant or social media manager $700 to $1,000 a month mostly to reply and engage.
- Someone curious what a consumer AI agent can actually do across Instagram, Facebook, Threads and WhatsApp without a developer.
- A real estate investor or coach whose lead flow comes from social comments and inbound messages rather than cold outbound.
- Anyone trying to understand how people are wiring personal knowledge bases into agents so the replies sound like them.
SKIP IF…
- You want a verified case study. The revenue figure is stated twice at two different numbers ($6,800 and just over $8,000) with no deal paperwork shown.
- You need compliance certainty. The speaker states plainly that third-party browser agents violate Meta's terms, and argues a Meta-owned agent is exempt. That exemption is his read, not a documented policy.
- You are looking for a step-by-step setup tutorial. This is a live screen tour of an already-built system, not a build-along.
- You object on principle to automated replies that present as a human. The agent answers as the speaker and recipients are not told.
The full version, fast.
Inbound messages are where most solo operators lose money, because replies arrive days late or not at all. The fix shown here is an agent trained on the operator's own history: six years of past DMs for voice, a personal knowledge base for offers and goals, plus standing rules and a one-time blanket approval so it can act without asking. It then runs on a fixed cadence across Instagram, Facebook, Threads and WhatsApp, sweeping DMs, comments and stories every five to thirty minutes. Two deals closed inside three days are credited to it. The hard constraint is platform policy, and the argument for using a Meta agent on Meta apps rests entirely on it being first-party.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Where the time goes.
00:00 – 01:47
01 · Cold open
The argument is not one AI tool beating another, it is running several at once for different jobs. Barrier to entry in real estate is treated as gone.
01:47 – 03:06
02 · The business brain
Screen share of an Obsidian vault holding every Zoom call, template and operating structure. This becomes the context source every agent reads from.
03:06 – 08:40
03 · Calling the agent live
He phones his custom agent on stream and has it introduce itself, list the named sub-agents handling sellers, CRM, comps and agreements, then explain what Muse is.
08:40 – 10:40
04 · Where the money leaks
Nine out of ten DMs were being answered by an assistant. The goal is to move that human off reply duty and onto income-producing work.
10:40 – 13:20
05 · Two deals in three days
The revenue claim, broken into two buyers: a franchise-style custom build and a second member who paid on the call. One did not know he was messaging a bot.
13:20 – 16:35
06 · Claude, Astra and a $30 on-ramp
How he splits tools: one model builds infrastructure, another self-debugs and finishes it, and a $30 a month preset agent service is the beginner entry point.
16:35 – 19:00
07 · Why first-party matters
Third-party browser agents driving Facebook violate the terms and risk bans. The four Meta surfaces that matter are named: Threads, Instagram, Facebook, WhatsApp.
19:00 – 22:00
08 · Pricing and headcount
Token pricing quoted at $100 a month, then the honest part: the training that a support rep spent months absorbing was wired into a bot in one day.
22:00 – 24:20
09 · Inside the agent
Full screen tour of the agent's soul files, daily-updated memory, standing rules, and the approval flag that converts to blanket permission with one click.
24:20 – 27:00
10 · Watching it work
Forty concurrent jobs: opening notifications, watching stories, replying to message requests, leaving comments on viral posts. He reads replies he never wrote.
27:00 – 29:50
11 · The 1,511 person room
Comment volume and post insights reframed as pipeline. One post with 1,511 views is counted as 1,511 people standing in a room with him.
29:50 – 32:30
12 · Content, engagement, closing
The agent is called back on to articulate the three roles it plays, plus the caveat that it does not replace judgment on price or terms.
32:30 – 36:30
13 · The cadence spec
The actual schedule read off screen: per-platform sweep intervals, post counts, comment quotas, profile-context checks before replying, and a six-year conversation resurrection pass.
36:30 – 39:38
14 · Train it on yourself
Closing instructions for building your own: feed it five years of your DMs for voice, let it interview you, or mirror a creator you admire. Then the sign-off.
Lines worth screenshotting.
- The automation is the cheap part. The voice, the offers and the relationship history are what make an agent close anything.
- Lead follow-up is where money leaks, so automate replies before you automate content.
- An agent trained on six years of your own DMs writes in your voice without you ever writing a brand guide.
- Running an AI agent through a browser on Facebook or Instagram breaks the terms of service unless it goes through a business account and the API.
- A first-party agent automating its own parent company's apps sidesteps the third-party ban, which is the entire structural argument for using it.
- One buyer closed without ever realizing he had been messaging a bot and not the person he thought.
- An always-on agent is a polling loop, so the real spec is intervals and per-wave quotas, not capabilities.
- Checking the history with a person before replying is what separates a mirror of you from a mass-DM spam tool.
- Memory updated daily is what lets an agent remember that someone asked about an offer three weeks ago.
- Blanket approval is the moment an assistant becomes an operator, and it is one click.
- Social reach is pipeline: a post with 1,511 views is 1,511 people in a room with you.
- The months a support rep spent absorbing your product knowledge can be wired into a bot in a single day.
- A social media manager costs $700 to $1,000 a month, which is the number any inbox agent is actually competing against.
- Pairing a build model with a self-debugging tool removes the step where you translate your own errors back to the model.
What actually makes an inbox agent close deals
WHAT TO LEARN
Replies at scale are easy to automate and worthless on their own. What converts is an agent that already knows your offers, your history with the person and the way you talk.
02The business brain
- A personal knowledge base is the real asset. Agents connected to one inherit your offers, goals and operating structure instead of being re-briefed every session.
- Agents configured as identity plus memory plus rules plus permissions stay consistent across runs. Without persistent memory each conversation restarts from nothing.
03Calling the agent live
- Splitting work across several AI tools by job beats searching for one winner, because each tool is strongest at a different part of the chain.
- An agent that can state its own scope, name its sub-agents and admit what it has not confirmed is a sign the context files are real rather than decorative.
- Start automation closest to revenue. Lead follow-up leaks money first, so fix replies before touching content production.
04Where the money leaks
- Most inbound never reaches the owner in the first place, so compare an agent to the assistant already answering, not to a perfect human reply.
05Two deals in three days
- Reply speed converts. Two deals credited here came from threads that would otherwise have sat days before anyone answered.
- One buyer closed without knowing a bot had messaged him, which puts disclosure squarely on the operator rather than the tool.
- Deal cycles that take 90 to 120 days push operators toward services that bill this month, which is why AI build-outs get sold alongside the core business.
06Claude, Astra and a $30 on-ramp
- Pairing a code-generating model with a self-debugging one removes the step where you translate your own error messages back to the model.
- A $30 a month preset agent service is a legitimate on-ramp, since the limiting factor at the start is knowing what to delegate, not raw capability.
07Why first-party matters
- Driving Instagram or Facebook with a third-party browser agent violates the terms unless it runs on a business account through the API.
- The argument for a first-party agent is structural, not technical. Same automation, different risk of losing the account that holds your audience.
- Four Meta surfaces carry different jobs: Threads for opinion reach, Instagram for proof, Facebook for communities, WhatsApp for support and closing.
08Pricing and headcount
- Token pricing in the $20 to $100 a month range makes the real comparison a $700 to $1,000 monthly social media manager, not a free tool.
- Product knowledge a support rep spent months absorbing can be written into training files in a day, which is where the headcount pressure actually lands.
09Inside the agent
- Daily-refreshed memory is what lets an agent recall that a specific person asked about an offer weeks ago and reopen that thread.
- The approval flag that converts to blanket permission with one click is the exact point an assistant becomes an operator acting in your name.
10Watching it work
- Concurrency is the unlock. Dozens of jobs running at once is what makes an always-on agent different from a scheduled autoresponder.
- Rules like liking a comment now and replying an hour later exist to mimic human timing, which matters more than reply quality for staying unflagged.
11The 1,511 person room
- Reach is pipeline. A post with 1,511 views is 1,511 people who could have been sold, which makes engagement work measurable instead of vague.
- A verified profile and an active story turn a stray comment into a profile visit, so comment volume compounds into inbound rather than vanity.
12Content, engagement, closing
- One agent plays three roles in sequence: content earns attention, engagement opens a conversation, closing moves it forward in your voice.
- Automation does not replace judgment on price or terms. The useful framing is making your experience available at scale, not outsourcing the decision.
13The cadence spec
- A real spec is intervals and quotas: sweep every 15 minutes, 10 to 12 outbound DMs, 15 to 20 stories, closing sweep so nothing waits.
- Verifying the account and reading your history with that person before every reply is what separates a mirror of you from mass-DM spam.
- Years of archived messages are an asset. A one-time resurrection pass surfaces buried threads and quiet contacts you already earned.
14Train it on yourself
- Voice training comes from conversation history rather than a brand guide, so your old DMs are the cheapest style corpus you own.
- If you have no history yet, let the agent interview you about the business, or build a soul file by studying someone whose voice already works.
Terms worth knowing.
- Muse
- Described in the video as a personal AI agent from Meta that connects to Facebook, Instagram, Threads and WhatsApp and carries out tasks in the background. Note that the video also credits its reveal to an OpenAI Dev Day presentation, so confirm the vendor before acting on it.
- Soul file
- A written file that defines an agent's identity: who it is, who it works for, how it talks and what it cares about. It is loaded on every run so replies stay in character.
- Business brain
- A personal knowledge base, here built in Obsidian, holding call recordings, templates and operating structure. Agents are connected to it so they inherit context instead of being re-briefed each time.
- Standing rules
- Persistent instructions an agent follows without asking, such as liking a comment now and replying an hour later, or deleting and blocking abusive commenters.
- Blanket approval
- A one-click setting that converts a flagged action into permanent permission, letting the agent take over that type of conversation from then on without raising it again.
- Wave
- One complete pass of the agent's scheduled loop across a platform. Waves are numbered, so wave 213 means the loop had run 213 times since launch.
- Conversation resurrection
- A one-time scan of years of archived messages to surface people who went quiet or whose replies were buried, then reopening those threads.
- Message requests
- The secondary inbox on Instagram and Facebook where messages from people you do not follow land. Most unanswered inbound sits here.
- Wholesaling
- A real estate strategy where you contract a property and assign the contract to a buyer for a fee rather than buying it. Deals commonly take 90 to 120 days to close, which is why the speaker frames AI services as faster income.
Things they pointed at.
01:50toolObsidian
05:00toolCodex (ChatGPT)
06:40productMuse
13:26toolClaude
13:50toolAstra
15:10toolGrokbot
19:04linkDev Day keynote
Lines you could clip.
29:01
“Put me in one room with a shirt that says I buy houses on and you surround me with 1,511 people. That is 1,511 opportunities where I could possibly close someone on selling me their house.”
39:25
“This is as worse as it's ever gonna be and it's really damn good.”
36:36
“I am using a Meta product to automate a Meta service.”
20:03
“If you got a message from me on WhatsApp today, that wasn't me.”
07:20
“I'd start with lead follow-up because that's where money leaks.”
12:38
“He did not even know it was me that was messaging him.”
00:45
“You can literally kick the damn door down and just know everything.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogystory
This is just one of those things where you guys are going to want to be a part of this, okay? So, you know, the thing about artificial intelligence is that It's one platform and then other platforms try to compete with it.
What's been amazing about it is that all of these platforms can communicate with each other. It's not, and I wanna make sure that I can kind of get this across because I feel like a lot of you guys that have real estate businesses, majority of y 'all that are part of the organization are from a real estate background. Not all of you guys, but most of you.
Are you trying to get into real estate, right? The gap and the barrier to entry has just completely been blown off the hinges of that door that says real estate. only people, right?
You can literally and just know everything. And that's how insane this is. Not only that, but you don't even really got to know everything now.
You just have to know a little bit about something and then everything else comes full circle. I feel that the more I teach people about how to use AI, the less I become relevant in their life, which is great, you know, because I don't mind talking to people all the time. But if you're not my wife, I'm not like 100 % jumping and clacking my heels together, excited to get on the phone with somebody that's wanting to learn real estate.
Because to me, it's just like the knowledge is out here and it's so available. It's not even funny. So going back to the point, whatever AI tool, you're using.
If you're using Astra, if you're using... what like gemini if using grok if you're using chad gbt or clot or any of these different ai tools i want to make sure that y 'all understand what i'm saying right now is that it's not one tool over the other it's all of them being used simultaneously for different purposes at one single time okay and so man dude like we went over so many different things y 'all and i mean i'm just gonna like share my screen a little bit so i can kind of give y 'all an update on some of the things that i've been working on but But we have Obsidian, which is an AI tool.
This is for my business brain, right? So this is a full -blown directory of everything that it is to be Quentin. Every Zoom call that I've ever done has been backed up into the corner here.
I have different templates, different focuses for my operation. And this basically makes up everything that it is to be me. Like all of my different business models that are here, not business models, but I mean, you know, structure of what it is to be Quentin, all existing.
here. And I've done a whole call on how you do this, right? So this is my business brain.
I don't expect it to be as intricate as yours, but all of these things kind of frame into each other. This is my business brain framework. This is built on an app called Obsidian, which is an AI app, right?
So you attach AI to everything that you do and Obsidian backs it up so that you never forget. And that's the most beautiful part of what this looks like. I am also building my own custom agents, which if you type in Jarvis, I have one here.
This is my Jarvis agent, which is a specific build that I created to help me organize and talk to an AI tool at all times. Right. So there's Jarvis.
That's one application that I'm using. And then I also have Codex, which is Chad GBT. This little guy right here is my Jarvis robot.
And you can call him and talk to him. He literally tells you damn near everything I got going on in my business. Right now, I'm working on this really cool peptide company that I'm building with a friend of mine.
Completely part time. Good to have you. Hey, Jarvis, how are you doing?
How are you doing? Sorry, I was. You kind of answered the phone.
You didn't know I was talking, but introduce yourself to everybody in my school group real quick. I told them a little bit about you and some of the projects that we're working on. Give them like a brief overview of everything that we have and, you know, just let them know what we got going on.
Is that OK? And introduce yourself, please. Oh, let me pull that together.
Hey everybody, I'm Jarvis, Quentin's AI assistant. I help him research ideas, organize projects, build systems, and turn his know -how into tools his team and clients can actually use. One big project is the Jarvis premium real estate team.
Jessica handles seller conversations and follow -up, Alex organizes CRM operations, Atlas helps analyze deals and comps, and Mason prepares agreements for review, all with human approval at the key decision points. We've also rebuilt the Jarvis website, put together product offers and training guides, and worked on custom AI services through Xcerebro.
The goal is pretty simple. Less busy work, more time talking to people and running the business. Quentin says the vision, and I help make it real.
That's facts, Jarvis. It's facts. And we work alongside each other a lot, right, Jarvis?
Like, that's really what we do. Like, we communicate almost when? Like, every day?
Yeah, that's right. day -to -day collaborator who helps you move faster and stay organized. And we keep it practical, so things actually ship.
Outside of the Cerebro Jarvis realm, what other side projects are we working on? Give them like a quick idea, please. Let me check.
Outside of Jarvis and Cerebro, we've been working on Peptide Pappy's branding and brochures, content for Uncut with Q, and your communities, and real estate leave research using county records. We've also mapped out a sober living management system to organize houses, beds, and rent. That's still in planning.
So overall, creative, research, and smoothing out everyday operations. It's been awesome. Currently, what I'm going to be showing them is how we're utilizing Muse.
for their real estate business. Now I use Muse for other things because, you know, I have different products that I offer and we have kind of like a one size fits all thing. Kind of give them an idea of what Muse is and kind of like the vibe behind it and the creation of it and who's the company that has backed it and founded it and push it out to everybody and just give everybody like a brief summary.
Is that okay? You think you could do that? Sure.
I'll check that briefly. I'm checking the company behind Muse so I get that part right, but here's the simple intro. Muse is a personal AI agent from Meta, the company behind Facebook, Instagram, and WhatsApp.
The idea is an assistant that learns your context, connects with your apps, and carries out tasks across them, even in the background. For this group, think research, organizing seller info, prepping follow -ups, and keeping projects moving. with the right connections and permissions.
Quentin uses it across several businesses, and we've added his Jarvis support material, so it has specific info about his offers and how things work. The useful part is combining the tech with your own business knowledge and clear instructions. That's what makes it useful to you.
I love it. I love it. So for the people that are here that really, I mean, obviously you see how I'm using Muse because you helped me create some of the training files that I've needed to get it off of the ground.
What do you think is going to be the most beneficial thing that they can use it for considering that, I mean, how it can manage your entire social media? Let me think through the most practical angle for them. So this group, I'd start with lead follow -up because .
Then social content repurposing once that's stable. So not losing leads is usually the biggest win. News can organize incoming inquiries, summarize what each seller needs, prep replies, and flag who needs your attention today.
Then social media is great for turning one video or call into posts and a calendar. But I'd start closest to revenue and expand as you see results. I love it.
I love it. OK, I'll nudge you here in just a little bit. I just wanted to show people what we were working on and just to kind of give them an idea, you know, because I feel like this is a lot.
And I mean, we're going to run this either way. It's going to be fun. So I appreciate you, Jarvis.
We'll talk to you soon, OK? Anytime. I'll be right here when you want to pick it up.
Thank you. OK, so Jarvis is like my AI assistant that lives in almost every single AI tool that I use. Today, what we're going to be going over is this really cool app.
I want y 'all to know something. This is free. It is a free AI agent that comes with your Facebook account right now.
Why is this even valuable? Why is this even important? Y 'all, let me tell you something.
If you've seen me... comment or reply or respond or do anything lately. Most of the time I've been using third party AI agents and also using virtual assistants to handle and manage and oversee some of the things that I have going on on my social media.
Okay. So, you know, nine times out of 10, if you've messaged me, you've probably messaged Diane. And that's the reality of it is Diane is the one who's behind me making sure that we are, you know, that we're, that we're nudging things that Quinn's not forgetting or missing out on opportunities.
So if there's somebody that's interested in purchasing a product from Q, whether it be like a $5 ,000 product or $3 ,000 product, if they're interested in the low ticket coaching or whatever, Diane's job is to respond to them and to carry them to close and also to engage, right? So not just so much closing sales, but to engage.
Now, I love what Diane's doing. My goal is to figure out a way to make Diane's life easier so that we can focus on more income level tasks that I feel are a little bit more valuable. If somebody is interested, in a sale, I only wanted to talk to that person, not talk to everybody.
Because talking to all of you guys, as much as I love y 'all, is going to be one of the hardest things that Quentin's ever done in his life. You make up less than 1 % of 1 % of the people who reach out to me. Less than 1 % of 1%.
Because I've got like 20 people in this room, right? We have 400 active students. We have 200 in the real estate cheat code group and 200 that are inside of the AI cheat code group.
And less than 1 % of you guys actually show up every single day. It's just the reality of it. And that's fine.
I know that people would get busy. A lot of people that join the group, sometimes it's just one of those things to get involved, get part of it, to start learning different things. Or they go through the course material and that's really all they wanted.
So they don't, they miss out on this. This is my friend, the most valuable thing that I think that we offer in our coaching is that y 'all get to see these things. And so, you know, I love what Diane's doing.
And I think that Diane's done an amazing job. But my goal is to figure out a way to be able to make Diane's life easier. How do we do that?
I build an AI robot and I tell that. AI robot to work for Diane. Diane's going to show me that she can make this AI bot even better than it probably is.
And on top of that, I want her to be focused on income producing activities, not things that take away her time. That way her time that invested into the business every day, which is eight hours a day, Monday through Friday, are invested properly into individuals that need to be closed and nunched forward, which Diane's probably in this call right now.
And she didn't even know I was going to drop this bomb, let alone just kind of call her out and talk about all of these things. But that's going to be her roles and responsibilities. moving forward very soon.
Still social media, still engagement, because I like the content that she posts and it's always good, right? And she reminds me. Now the AI is getting so strong now that it's at a point where within three days of me doing this, it has produced a little over $6 ,800 in revenue for me.
Two people I closed utilizing the AI agent, okay? One person's my friend, his name's Mark Anthony. He owns a company called DealSharks out there in Florida.
He's interested in AI tools, right? So we offer AI agents and AI tools. You guys, literally go inside of the school group learn how to build ai agents and sell it as a service it's a great way to make money you do this in between what you got going on in wholesale because wholesale deals take about 90 days to 120 days to close right now the market's horrible right so this is a great way that you guys can use ai to produce income that is active today so mark hit me up My agent responded to him, set the appointment up.
I had a call with them yesterday around two o 'clock with him and four of his team members. They're hiring us to build out a custom Jarvis for them. Like I did for my friend, Marcus Fard, who is also a member.
Marcus is one of our franchisees. This guy's going to be my second franchisee, you know, quick little like 5k pop practically. And then monthly retainer.
of me handling all of his support and intake for the people who sign up for his software and then showing his clients how to use it. So I'm literally taking what Jarvis is and I'm selling it to this guy who wants to build a competing business. He lives in Florida.
I don't really care who he gets to sign up with it. I have a big brand. People are gonna sign up with Q because I'm cute.
I'm telling you guys from just a business aspect why I'm even considering doing that, okay? So that was a big sale. We just closed today, signed an agreement today.
Got a wire that hit my bank account early. earlier today as I'm paying my mortgage. It's like I just got a month for free in this house, okay?
That's one. Two, two, we have a friend of mine who's also a member. His name's Marco Barsina.
He's a big -time member of the Sub2 community, a Pace Morby. You guys can message him. He's inside of the school community as well.
He did not even know it was me that was messaging him. okay and it scheduled a time frame for me to text him i texted him and reached out to him we hopped on a zoom call together and i showed him what i built and he was just mind blown so yeah this guy got closed and he sent over an invoice he paid it while we were on the call in literally just like three days of me having an ai agent this thing has produced me a little over $8 ,000, which is amazing, okay?
So I'm just telling you guys this because this is what you can do with Muse, all right? Muse is more than just an AI tool, right? Because it can do everything that all these other tools can do.
It can vibe code like Clod and build apps for you, okay? It can handle your browser for you and actually manage tasks. And it's just like Astra.
That's what makes Astra great. So the difference between the two. Clod is extremely good.
vibe coding. You can build websites and apps and all kinds of things. I use this to take care of high level products.
. I love Claude. I got Claude on almost everything that I got going on.
Then you have Astra. Astra is the new platform, which is a true insane thing when you compare it with Claude. You use both at the same time.
Claude builds out the infrastructure because it's better at doing it. For the product that you're going to launch, Astra takes what Claude produced and makes it reality. So before I would have to prompt Claude.
way. When Claude would hit like a scraper barrier, right? I would have to figure out the barrier and then I would have to explain it to Claude and then Claude would fix it.
When you pair it with Astra, Astra says, , get to the passenger seat. Let me read through everything that you've done and I'll fix it myself. So Astra is the first self -assessing, self -fixing, deep self -debugging AI tool that is out on the market right now.
So not only will Astra take on your project of building your project scraper or your go high level white label or whatever it is that you're trying to build or your agents, etc. This thing will also finish the work for you, self -assess for you, look for problems and fix them for you. Crazy.
And it works locally. You can run it on your computer. You can run it in the cloud.
Dude, I've had my computer open this entire time and I'm using ChatGPT the same way I built my custom agents that operate outside of it. I'm guessing that Chad, GBT, or Codex got bored of all of these people going out and building out their own custom agents. And they said, well, screw that.
We're just going to build our own. Now, for y 'all that want the introductory to how to use an agent, if you want to save money, go to Grokbot, right? Just go to Google, type in Grokbot.
It's $30 a month. You get to actually have four preset agents that will work for you autonomously every single day. They do a lot of the things that Astra can do, but not all of them.
They also do a lot of the things that Claude can do, but not all of them. But if your goal is to delegate some day -to -day tasks like responding to emails, making sure no messages are left behind, et cetera, Grokbot is a great way for AI dummies to get involved and to get smart and to learn how to actually use an agent that's already pre -built and ready to go.
You pay 30 bucks. Have it interview you about your business. Tell it what problem you want to tackle first, and it'll start going in and asking you to connect to certain things.
Once it's connected to everything, let her rip, and it just does its job. It's amazing. Rockbot is great, but there's limitations on it.
A lot of times it's because you might not have the knowledge, right? Now, why is Muse so great? Why is Muse valuable?
Why are we going to have a whole session on Muse? Because Muse can do everything for you social media wise because it's a meta product without getting your account banned. That's the valuable thing here.
I'm trying to explain this to you guys so I can make sure I'm dumbing it down. I think I brought my phone up here. I forgot my phone downstairs.
Man, I want to show you guys what I'm doing for my phone. But Muse has a desktop app and they also have an app that you can download on your phone. Guys.
it's like it's not that it's illegal but it's against the terms and conditions of facebook for you to allow unless you have a business account and you're connecting it via via api for you to allow a third party agent to operate the whole platform through browser what are meta products most valuable ones threads is like the new twitter and it's amazing if you're not using it it's great you can use it to promote your business you can use it to promote your brand Instagram, which is like the thing that people use to document everything video -wise now.
Instagram is like a constant feed of just dopamine hitting you left and right. I'm guilty of scrolling on Instagram, right? And they got Reels, which competes with TikTok.
They saw what TikTok was doing and they copied it. So Instagram. is one of the most viable ways for you to create social proof for yourself.
If you're out here doing the business, you should be making content, you should be posting content, and you should be out here making videos about what you do to make money in your business or the business that it is that you're promoting. The third platform, and this one has been the GOAT since the beginning and people sleep on it, is Facebook.
Facebook has all of these communities where people post things all of the time. You can build your own community. You can connect.
You can make posts that go viral, hashtags, reels, friends, direct messaging. Instagram has all those things too, right? So we have threads.
We have Instagram and we have Facebook. A lot of these platforms, they all connect to each other. So you can post on one post on all of them, right?
The fourth one is WhatsApp. WhatsApp is a meta product. You guys might not know this.
So again, it's against the terms and conditions for all of these meta products to be used or tainted by an AI agent going in and handling your browser for you. So yeah, you know, I love my Jarvis product. We build custom Jarvis agents from scratch.
I build them with their own interface that you can operate out of, right? The problem with the agent is that it can do everything else but this part, which is such a crucial part. To me, being Quinton, I have a massive brand.
So I got people messaging me out the wazoo every single day. It's almost impossible for me to keep up with all these DMs until three days ago. So yeah, guys, Dev Day happened, right?
And they started talking about all these different tools that came out and OpenAI. Muse was one of the things that they highlighted during their presentation. And I would recommend that all of you guys take a look at it.
Why? It's because it's stupid cheap. You get 5 billion tokens for $100 a month.
And it can code for you, build apps for you. It can run your social media for you. It can manage everything for you.
And so what I want to show you guys today is how this can pertain to you and your real estate business. But I think that it's such a valuable play. You're getting such value out here.
Me separating these AI tools and also giving you some game on some tools you can start with now to get you going. The better that you get. And the more effective that you are at running AI agents, the easier that it's going to be for you to like really have a solid team going.
You know, and right now I'm obsessed with it because it's saving me so much money. Like truthfully, I'm able to free people of certain things. Right now, guys, Alex has been like one of our dedicated support reps.
So she's been handling almost every single Jarvis concern up until today. Today, I wired all of the training into a robot made to sound like me. If you got a message from me on WhatsApp today, that wasn't me, okay?
But it's resurrecting conversations and pitching new products that we offer, which is something that I've asked Alex to do multiple times. And I'm not trying to shun Alex because she's great. But at the end of the day, she's human.
She comes with limitations. Alex's days are filled with calls, troubleshooting, back -to -back, like so many things. I can't even tell you.
Man, y 'all should pray for Alex's sanity sometimes because I'm surprised that she's still alive. She always just impresses me with what she's capable of doing. But I'm just saying, like, she's at the forefront of what it is to be Quentin.
And I've taught her almost everything that I know about AI. And even then. she still has a lot of work on her plate.
But she's meeting with client after client. She's dealing with people that are happy with the product. She's dealing with the ones that are unhappy with the product.
She's dealing with disputes. She's dealing with people that are purchasing things. She's dealing with people who have hiccups in the system, right?
And a lot of times it's basic questions, bro. Basic questions and basic miscommunication, which... Could happen a lot easier if we could just hire more people.
But right now I'm putting more money into AI because I see where it's going. I see where it's going and it's mind blowing, okay? So guys, I wanted to show y 'all some cool stuff that I'm working on real quick just to give y 'all an idea of what it is to be Q.
And I want you to take what you're gonna see right now and really formulate it about what you wanna do. What Diane wants to do, Sativa, Michael, JB, Nelson, all of you guys. And what you guys wanna do.
You don't have to copy me T for T. You can if you want, it's completely up to you, but I'm just gonna let you know about what I've been able to do, all right? So I'm gonna show y 'all the Muse agent that I built.
I started out on the $20 a month plan and even that did a lot for me, but because I have like a massive brand and I need to do max output at all times, I have this thing doing a lot of things for me. So I wanna show you guys, okay? So I'm gonna go ahead and just show y 'all my whole screen and I'm gonna pull it up.
This is your Muse agent. I named mine Rocky. So Rocky's working all the time.
I have Rocky doing all types of things. Inside here, you'll see its sole files of what it is to be Rocky, who you are, how you work for Quentin, what I care about, right? And the standing rules.
So these are all very important things to kind of take a look at. I built her myself. Then you have her memory.
Her memory, I am updating every single day. I have this thing looking at specifics. and updating every single day okay so no matter what it does it's always going to remember everything that we have going on and specific things that it needs to go back and draw conclusions to i .e somebody's interested in signing up for jarvis somebody's interested in ai agents somebody's interested in selling their property somebody who has a concern or doesn't know how to use jarvis there's so many different things here that we tie it into on top of that i taught it everything that i knew about my platforms, and the different offers that we have.
How? You might ask. I connected this thing to my business brain.
So it came in and automatically knew everything about me, my goals, my real estate business, my coaching, my SaaS company, my agency for my AI people, right? It knew everything. So it hopped in here and just started doing the work.
Now, what's amazing is if there's anything that needs to be approved, it tells me and it raised a flag. All you have to do is hit one time to always approve and it automatically will start taking over that conversation for you. So you might be asking yourself, well, look at all these things that are happening, right?
Guys, I have this thing farming social media right now, opening up notifications. He's looking at people that are responding to the comments simultaneously. This thing is running 40 jobs at one time, okay?
Going into WhatsApp here. I'll reconnect the browser here in just a second, but we'll go into it. It might not be doing it because it's downstairs on my other computer, but I have this thing opening up multiple Facebook tabs, messaging people through WhatsApp.
Oh, it looks like it was waiting on me to do something. I have it watching stories constantly on my Instagram and engaging with people. It's going through my message requests.
It's going through the stories. it's responding to stories it's leaving viral content on like viral posts on people's content a plethora of things y 'all what i'm saying is that this thing is basically doing everything that a social media manager that i would typically pay i'd probably anywhere between seven to eight hundred maybe even a thousand dollars a month to do and i do not have to worry about missing anything anymore because this thing's handling all of it so i'll go ahead and i'll open up my social media and i'll just show you So you can get an idea of what this looks like.
So in my DMs right now, you see all of this? This is not Q. This is the AI agent, right?
If you go through my notifications, it looks like I'm being tagged in all these comments. I'm just wondering what it's saying. Look, so this guy right here, like again, I've never commented on this post ever.
Gifts me $2 ,000 on a mineral deal he couldn't perform on. bro, the ghosting part is wild. If a deal dies, just pick up the phone and say it like a man.
I did not comment that, right? But then you have this here, and I'm just going to like the comment, but it'll go back in an hour and respond to this comment. So that's one rule that I created.
I am not missing a single story anymore because of this. It looks like it's commented on videos too. Remember when Philip was Muslim and he wasn't spreading the gospel?
Philip's story is powerful. A man leaves everything he knew because he actually met the truth. That's not religion.
That's a real encounter. And then there we go. Somebody commenting, probably disagreeing with me.
I don't even care. The point is, is that this thing is moving and it's moving fast and it's handling almost like 90 % of the workload. And that's the goal, right?
On Instagram, you can see this a little bit more visually. So if I log into Instagram and then we look at my notifications. You'll notice that there's a whole bunch of different things.
Look, I have five people. All right. So check this out.
There's 354 people that like to comment that I put on some viral reel. This was not me. OK, so let's look at that.
Where is it? Gosh, I want to see my comments so bad, but I can't even see my own comment. Can I filter to see my own comment?
I don't know. I hate it. OK, there we go.
There it is. Not a pill, a person. That distinction changes everything.
And 356 people liked it. Y 'all, my story is highlighted. So if you see this, you see a red loop around my face.
You go to my page and you look at something that I'm selling. Maybe you're an operator, a business owner who sees this comment and automatically thinks like, man, I got to figure out who this guy is. Oh, he gots the blue checkmark.
He must be important. I go to his page and I look and then you see the things that are a part of all of this, man. So guys, like if you go to more and you look at your activity, you can see all of the likes that I'm getting, all of the comments, which is a lot, right?
And you could just tell that there's so much engagement from interactions to photos and videos to account history. But we can see highlights to reels to posts. everything on your Instagram.
You can look at your dashboard and see your insights for your account or your content, whatever it is that you're trying to see. But y 'all like I'm telling you all this because this is just so crazy. The amount of like views and engagement that we are getting on all of our videos and all of our content, because for like the last couple of months, this has just been such a dead platform for me.
And now it's picking up. Now, let me just show you and go into threads, right? So threads, there we are.
I'm not posting this. The person is. Some victories happen quietly because of how far you've came.
Everybody, y 'all saying AI is going to take your job. Know a man with AI and half your excuses is going to take your job. Now it's become a thing.
Look, this one blew up right here. And this was me posting. Can y 'all really be mad about 80 ,000 people gathering in one place for a day of prayer?
Love them or hate them. Pastor Philip Anthony Mitchell is doing God's work. And then I have all these people commenting and they're either saying beautiful things or negative things, right?
Whatever it is that they're doing, the AI agent is going to go in and respond to them. So I don't have to worry about it so much. But this is driving so much traffic.
Look, I got 1 .5 thousand views on just this one post. Why is this important? Guys, put me in one room with a shirt that says I buy houses on and you surround me with 1 ,511 people.
That is 1 ,511 opportunities where I could possibly close someone on selling me their house. Guys, Muse even produces content for you. That's how crazy this is.
So I want to bring up Jarvis real fast because she's kind of been helping me with this. And I wanted to explain to you all the value in what we're talking about. Because this is going to be awesome.
Bring out my assistant because she's been working on this with me. Hey, good to hear from you. Hey, Jarvis.
Tell me what's on your mind. Yes. Yes, ma 'am.
So we built Muse together with all of the training modules and training material because we were going to create like a WhatsApp support. You're still talking to a bunch of people right now. So everybody's listening in.
What is the value play of that? And why are we doing that? Let me pull up the Muse plan just a sec.
Okay. So the value is. that it puts you training right where people need it.
So instead of digging through modules or waiting on your team, a client can just ask in plain language and get an answer grounded in your materials. The WhatsApp piece is about meeting clients in the channel they actually use. But I haven't confirmed that slide yet.
It's live. I just haven't updated you on it. And so far, it's working.
And we might be resurrecting a few different things. later, which is really cool. But yeah, man, like it's really awesome.
But kind of like when we're using Muse right now, I'm currently using it to manage my entire social media. Let everybody know the capabilities that Muse can do for their real estate business on the social media side. Let me take a look.
Hang on. Here's the practical value for folks here. News can help plan content, turn deal stories into posts and scripts, organize a posting calendar and review what's actually getting attention as long as those accounts are connected.
On the conversation side, it can help sort inquiries, prep answers to common questions and flag motivated sellers or buyers for you. So you're not digging through every message yourself. The big win is giving it your voice and your actual offers.
So your social presence feels consistent and local instead of generic. I love it. I love it.
So you see, guys, the value play here is that you're training your muse assistant to essentially be kind of like a social media manager, also an engagement manager and also a closer because it can go in sounding like you and close like you. And that's the most amazing part of all of this. I just want y 'all to see the value here.
So Jarvis, can you expand on what I just said, please? Let's pull that together. Yeah, so those three roles really do connect.
The content grabs attention. Engagement turns that attention into a real conversation. And the closing part is about guiding that conversation toward the next step in your style.
Muse helps by using your tone, your offers, your qualifying questions, and your boundaries. So replies feel consistent and people get moved forward instead of stalling in the DMs. It doesn't guarantee a deal and it doesn't replace your judgment on price or terms, but it does make your experience available at scale without you having to type every word.
So check it out, guys. I wanted to show you all the current flow that I have my Muse agent doing. Check this out.
OK, so I'm going to pull it up because I had it explain it real fast. This is the whole machine and it's current as of now. Instagram wait every 15 minutes through the browser.
DM replies across primary requests and general. And then there's a notice of notification sweep. So any comments on any post or replies to your comments anywhere or mentions comments replies on my eight newest posts up to 12 QDMs plus 10 to 12 outbound comments plus one to two trending reels.
So we're constantly making comments on reels that have gone viral 15 to 20 stories. and closing, this is every 15 minutes, mind you, and a closing DM sweep so nothing waits. Right now, we're at wave 213 and it's still running.
Facebook wave is the same exact thing. The messenger is every five minutes. Currently, we're utilizing two different things.
We're using it in the browser and we're also using it in... the API connection. So it can fire off unlimited messengers.
What's really cool about this and how I kind of started doing it was I had Muse go in and look in my entire profile. I had it scan through the last six years of content. and the last six years of DMs that I received and resurrect conversations of people that I've touched before that I haven't spoken to in a long time or may have responded to something that I had posted, but I didn't see it because it was in my other folder or it got buried in some of the messages, et cetera, and bring them to the front so that we can see what we're doing with those people because we haven't talked to them in so long.
Facebook comment watch. So every 10 minutes it scans my top 20 newest posts for keywords, questions, it replies to my comments or trolls. It deletes and blocks anybody who's being negative.
And this is new as of today. So every count registered gets verified first. the conversation that we've had with them gets contexted.
So we will look at that person's profile. I have the AI agent look at their profile and view the context of our relationship and how long we've been friends, our messages going back and forth and my talking style with that person to mirror it before it responds in the comment section. on threads i just set this up today my engagement loop is every 30 minutes and there's a post that happens every three hours and it writes everything so it's going to take a piece of content that it finds on the internet that went viral reword it add my take with my soul files and my brain and the things that makes quentin quentin aka my personality talking style charisma charisma all of the things included to re do that piece of content to go viral this was built today as well This is my WhatsApp support loop.
Every 30 minutes, it goes in and it verifies individuals. It helps Alex, works alongside her. It's reviewed all of our conversations.
And mind you, we have well over 500 open WhatsApp groups because we have so many damn users. And that's been our support method. A lot of people don't know that we have support available on Jarvis.
They just go straight to the WhatsApp. We haven't migrated everybody over yet, but that is something that's to come, right? And so at that point, every single time every single day it mines through all of our leads we want to make sure that it's doing everything consistently so that we're not missing people who have opted into our process that are interested in buying a product interested in selling a property etc and going through them okay so that's a very big thing These are some of the really cool stuff that we have.
Whenever I have a different offer, I put it in here. And then we have different rules for how I do it. So blanket approval, revenue being generated.
If I'm logged out or I'm logged back in, we log back in. Closing people, individuals that I'm talking to get raised automatically. So these are all different things that the agent does.
And I'm constantly having it fix itself. So it's completely doing its thing. All right, so guys, build your Muse agent because this thing is insane.
On top of that, the most valuable part about this is that there's no restrictions because it is a meta product. So I am using a meta product to automate a meta service, okay, which is my Facebook account, Instagram account, Threads account, and WhatsApp account, which is where I operate the majority of my business. So this is why Muse is powerful.
Can you use it to do all the other things? Of course you can. You can have it build a CRM or a tracker or maybe an app or some sort, right?
But I want to show you guys some of the things that I've been able to create with Muse that I feel that are practical. So take what you learned in today's session, marry it to your current process of real estate investing and watch it fly. Like literally watch it fly.
And if you're worried about maybe not knowing how to train it, have it start with you. Tell it to go back five years and all of your Instagram DMs and all of your messenger DMs and copy your copies, your talking style. Have it understand a little bit about who you are and what it is that you offer.
Tell it to interview you and then answer all of its questions. Give it an idea what your business looks like. Send it website links and different offers that you might have and let it know that you're here and these are your people that you've connected with online.
I want to grow my brand. I want to grow my presence. I want people to know that I'm the guy that buys houses in my area.
Show me how we can do that together and help me create a content plan that showcases that because I don't know how to be that. Better yet, there's a guy that I admire and his name is Quinton and he's a great speaker. Let's go to his posts and mirror exactly what Quentin does.
I want you to scan through the last five years of what Quentin has posted on his social media. And I want you to take the most viral pieces of content that he ever put up. And I want you to create a soul file for him.
And when I feel that it is needed, post as though you were Q, but sound like me. And now you're taking somebody else's brand. If you don't have that, now you're taking somebody else's stuff and you're mirroring it to your agent.
See what I'm saying? So guys, I'm just showing y 'all how you can think outside the box with this because I don't think that you're understanding how valuable this is. Is this not fire?
Like, are y 'all not understanding how crazy this is? Y 'all, I've been wanting to have like a full blown, like dedicated 24 hours around the clock virtual assistant that never had to sleep, never have to clock out, didn't have their own life, learned about this business from me, remembered everything that I told it. did all of these different processes for me towards where it was something that I had full autonomous control of that could literally handle this job when my VAs are off and do this full time, right?
That's what the Muse agent is now. And this is very beta. They just came out with Muse Wonder and that's the whole vibe coding thing.
So guys, there's so much that you can do. It is crazy and it's only evolving. This is as worse as it's ever gonna be and it's really damn good.
OK, so guys, like, subscribe, share all that good stuff. Make sure that you follow me on school so that you get the updates. I'm going to pause the recording from here and then, yeah, I'll answer some of y 'all's questions.
Let's get it.
The Hook
The bait, then the rug-pull.
The title promises a number, and the number arrives ten minutes in. What makes the middle worth sitting through is the screen share: the soul files, the daily memory, the approval flag and the exact minute-by-minute loop that a consumer AI agent runs while its owner is doing something else.
Named ideas worth stealing.
32:00list
The three roles of an inbox agent
- Content: turns deal stories and calls into posts and scripts
- Engagement: converts attention into an actual conversation
- Closing: moves that conversation to the next step in your voice
Content earns attention, engagement turns attention into a conversation, and closing guides the conversation forward using your tone, offers, qualifying questions and boundaries. The same agent plays all three, which is why the voice training matters more than the automation.
Steal forany inbound-led offer where replies are the bottleneck
32:40model
The cadence spec
- Instagram: browser sweep every 15 minutes, DM replies across primary, requests and general
- Notification sweep: comments, replies and mentions on the 8 newest posts
- Per wave: 10 to 12 outbound DMs, 10 to 12 outbound comments, 1 to 2 trending reels, 15 to 20 stories
- Closing DM sweep each wave so nothing waits
- Facebook: same wave, Messenger every 5 minutes, via browser and API
- Facebook comment watch: top 20 newest posts every 10 minutes, replies to questions, deletes and blocks trolls
- Threads: engagement loop every 30 minutes, one original post every 3 hours
- WhatsApp support loop: every 30 minutes across 500 plus open groups
The agent is not event-driven, it is a polling loop with per-surface intervals and hard per-wave quotas. At the time of recording it was on wave 213 and still running.
Steal forspecifying any always-on assistant instead of hand-waving automate my DMs
34:30concept
Context before action
Before the agent replies to a comment it verifies the account, pulls the history with that person, checks how long the relationship has existed, and mirrors the speaker's past tone with that specific person. The check runs on every reply, not once at setup.
Steal forany automated reply system that touches existing relationships
13:40concept
Build, then self-finish
One model is used to build the infrastructure because it writes better code, then a second tool reads the whole project, self-assesses, finds its own blockers and fixes them without being told what broke. The pairing is the point, not either tool alone.
Steal forany build where you keep hand-relaying error messages back to a model
37:10list
Train it on yourself
- Point it at five years of your Instagram and Messenger DMs to copy your talking style
- Have it interview you about the business and answer every question
- Feed it your website links and current offers
- Ask it for a content plan that proves what you do
- Or pick a creator you admire, scan their most viral posts, and build a soul file from them
The setup path for someone with no system yet. The voice comes from existing conversation history rather than a written brand guide, which is why the archive is treated as an asset.
Steal forcold-starting any agent that has to sound like a specific person
22:20model
Soul files, memory, standing rules
- Soul files: who you are, how you work, what you care about
- Memory: updated daily, holds live interest signals per person
- Standing rules: what it may do without asking
- Blanket approval: one click converts a flagged action into permanent permission
The agent's configuration is split into identity, memory, rules and permissions. Memory is refreshed daily so it can recall that a specific person asked about an offer weeks ago.
Steal forstructuring any persistent agent so it does not reset every session
How they asked for the click.
VERBAL ASK
36:31product
“All right, so guys, build your Muse agent because this thing is insane. Like, subscribe, share all that good stuff. Make sure that you follow me on Skool so that you get the updates.”
Soft throughout. The paid communities are never pitched hard on camera, they sit in the description, and the on-camera ask is to go build the thing yourself. The closing instruction to mirror a creator you admire doubles as a brand pitch for himself.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
