A creator on a windswept clifftop argues that audiences can feel whether you're enjoying your own videos, and that tracking a cheap offer instead of view counts is what keeps you from quitting.
Posted
today
Duration
Format
Talking Head
sincere
Views
3.4K
147 likes
57 · 43
Big Idea
The argument in one line.
Having fun on YouTube is a system, not a mood: put real self-expression into your videos, then track emails and low-ticket sales instead of views, so you stay motivated enough to keep posting.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach or online educator whose videos have started to feel like a grind and whose motivation is slipping.
A creator on a small or stalled channel who needs a way to feel progress between low-view videos.
Someone deciding between building a cheap low-ticket offer or waiting for one big high-ticket client.
SKIP IF…
You already have a thriving email list and sales funnel; this video is about the mindset and offer structure that gets you there, not advanced funnel mechanics.
You're hoping for tactical thumbnail, title, or SEO advice; this is entirely about motivation and offer strategy, not discoverability.
TL;DR
The full version, fast.
The creator argues you can't out-compete someone having more fun with their channel, because audiences sense when a video was made out of obligation instead of joy. His fix starts internally: stop making purely clinical tutorials and put more real personality, stories, and interests into videos, which builds trust and makes the work rewarding regardless of view count. Externally, stop tracking views and track email signups and a cheap offer instead (he started with a $7 product), because a small steady trickle of sales or subscribers is what keeps you from quitting during slow months. The conclusion: post 3 to 7 videos a week, since volume compounds faster than chasing individual hits.
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Cold open: audiences can feel whether a creator enjoys making content, and that enjoyment itself produces better ideas and more consistent posting.
00:55 – 02:42
02 · Fun is an inside job
Internal half of the framework: chase artistry and personal expression instead of pure information delivery, because a relaxed brain is a creative brain.
02:42 – 04:39
03 · The 'speaking coach' identity rut
His own story of getting stuck making clinical tips videos, questioning his identity as a creator, and fixing it by adding personality without changing titles or packaging.
04:39 – 05:57
04 · Make the process the win
Detaching from view counts by treating the work itself as the reward, illustrated with his early travel-video days; the sign you're doing it right is waking up excited to film.
05:57 – 07:23
05 · The real risk is quitting, not failing
Pivot to external results: pure view-chasing creates an emotional rollercoaster, and the only way to actually fail is giving up before momentum builds.
07:23 – 09:07
06 · The $7-offer math
How a cheap offer and growing email list (300 signups a month, mini launches, $500-1,000/mo) kept him motivated more than sporadic high-ticket sales, plus his current numbers.
09:07 – 10:24
07 · Post more, worry less about each video
The closing lesson: stop chasing a views target per video and just make 3 to 7 videos a week, plus a behind-the-scenes note on how fast this video came together.
Atomic Insights
Lines worth screenshotting.
Viewers can sense when a creator made a video out of obligation rather than enjoyment, even though they can't articulate why.
A relaxed, having-fun mindset produces better video ideas because creativity comes from a relaxed brain, not a stressed one.
Making tutorial content in a narrow, repetitive format can trigger an identity crisis for the creator, not just viewer fatigue.
Adding personal stories and interests to otherwise dry content doesn't require changing your titles or packaging, just your delivery.
A video made purely for self-expression can feel successful at 20 views, because the reward is the process, not the metric.
The single biggest risk to a YouTube channel isn't a bad idea, it's quitting before momentum builds.
A $7 offer that sells consistently in small numbers provides more day-to-day motivation than an occasional high-ticket sale.
Getting 300 email signups a month felt like stronger proof of a growing business than getting thousands of views with no list growth.
High-ticket-only strategies are mentally harder to sustain early on because a creator can go a full month with zero sales.
A channel doing 50,000 subscribers and $50,000 to $80,000 a month implies roughly a dollar of monthly revenue per subscriber, a ratio worth tracking.
Posting 3 to 7 videos a week moved the channel forward more than trying to hit a views target on any single video.
A 10-minute video can take as little as 45 minutes total to produce once ideation and framing are already second nature.
Takeaway
Fun is a system: self-expression inward, offers and email outward
WHAT TO LEARN
Audiences can tell when a video was made out of obligation, so the fix is putting real personality into your content and replacing view-count anxiety with a cheap offer and a growing email list.
01You can't fake having fun
If a video feels like a chore to make, that shows up on screen, viewers can sense disengagement even if they can't name it.
Enjoying the process of making content raises the quality of your ideas, because a relaxed brain produces more creative ideas than a stressed one.
02Fun is an inside job
Repeating the same narrow content type, like pure tips videos, can start to feel clinical and erode your sense of identity as a creator.
Adding personal spin to a dry subject doesn't require a packaging overhaul; titles and thumbnails can stay the same while the delivery gets more personal.
03The 'speaking coach' identity rut
Treat self-expression itself as a reward: wanting to share an idea is a legitimate reason to make a video, separate from any growth goal.
Putting more of your actual interests and stories into your videos builds audience trust, because viewers see you as a full person, not just a subject-matter talking head.
04Make the process the win
Detaching your sense of success from view counts means a 20-view video can still feel like a win if you're proud of the work.
Waking up early and eager to film is a real signal you've shifted from grinding to genuinely enjoying the process.
05The real risk is quitting, not failing
Pure view-chasing creates an emotional rollercoaster, high when the channel is up, low when it's down, which is exhausting to sustain.
The only real way to fail on YouTube is to quit; everything else is recoverable if you keep making videos.
06The $7-offer math
A cheap, consistently-selling offer gives you proof the business is growing even when a video underperforms on views.
Tracking email signups can feel like a more honest growth signal than views, because it shows people choosing to stay connected to you.
Going all-in on high-ticket sales early on is mentally harder to sustain, since a full month can pass without a single sale.
07Post more, worry less about each video
Tracking sales and email growth alongside views nudges you toward making videos that actually move people into your business, not just videos that get clicks.
Volume beats precision: making 3 to 7 videos a week grew the channel and the business more than optimizing for a views target per video.
Glossary
Terms worth knowing.
Low-ticket offer
A cheap product, often $7 to $200, sold to build consistent revenue and audience trust rather than relying on infrequent big sales.
Mini launch
A short, repeated promotional push to a smaller segment of an email list, such as every 300 new subscribers, instead of one large product launch.
High-ticket client
A single customer paying a large amount, often for 1:1 coaching or services, which can create unpredictable, infrequent income.
Resources
Things they pointed at.
09:39productThree-Hour YouTube System (waitlist)
Quotables
Lines you could clip.
00:00
“You cannot compete with somebody who's having fun with YouTube.”
blunt, declarative cold open with no setup needed→ TikTok hook↗ Tweet quote
05:57
“If you purely focus on views, then your emotions will just ride the YouTube rollercoaster.”
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphor
You cannot compete with somebody who's having fun with YouTube. If you're having way more fun with YouTube, you're going to be way more carefree in all of your videos in the best way possible. People are going to see that you're having a good time.
You're going on a journey and they're going to want to follow along. Versus if you're just serious, taking this really seriously, you're grinding it out, you're not having a good time with it, people can smell that. Even though videos aren't 4D and they can't actually smell anything, they can smell it.
They can just smell you not having a good time. And so not only does having fun make you way more engaging on camera and make you come up with better ideas because a fun brain is a relaxed brain, which is a creative brain, but also it's going to be the thing that allows you to actually want to make more videos, stick with YouTube for the long run in the way that actually grows your business.
And so in this video, I'm just going to look at the internal about how we can have fun with YouTube internally, especially as coaches, entrepreneurs trying to grow our business and also the external and what to actually focus on externally. to make sure that your brain is operating in the best mode possible to have a shitload of fun with this.
So internally, let's have a little look at it. What are you doing internally right now? Well, if YouTube is a grind, you might have some thoughts saying that I'm not having a good time with this.
I don't like making videos. Oh God, I have to script another video again. This is not going to be fun.
And so internally, what we want to look at is artistry, is creativity. How can you use YouTube, even if you are in a fairly dry subject, how can you put more personal spin into it? How can you put more personal expression into the topics that you're talking about?
Because the more that you can show up as your full self on YouTube and express yourself more, the more fun you're going to have with all of this. For example, with my channel, I got stuck in a rut making pure speaking to camera tutorials for a long time. And it just felt like every video I was just giving like, here are three tips to not say um.
And here's another video on how to feel less awkward on camera. And it started feeling quite clinical. It started feeling quite sort of, I am the speaking coach.
And I even got in a bit of an identity rut about it. I was thinking, am I a speaking coach? Is that what I wanted to do with my life?
I kind of thought I wanted to be a filmmaker or a musician or someone creative. And I've ended up being a communication coach. It was an identity problem that I didn't even vibe with.
And as soon as I made the switch to say, you know what? I'm going to put more of myself into my videos. It doesn't mean that I'm going to start changing all my packaging and making, like titles and thumbnails, I mean by that, and making videos about...
you know suddenly going to start making music videos on my channel or whatever but i'm going to put more of my personality into my videos so my videos feel more like self -expression and that feeling of self -expression is so important in fact the only reason i'm shooting this video right now i've already shot a video today i'm just shooting another one i literally can't stop it's because i had this i had this idea i want to express myself Like I want to express myself to you guys.
I want to hear your comments on this. I want to see if this vibe was with you. But also, and we'll talk about this in a second, I know this is doing good things for my business as well by showing up like this, right?
So there's like a double win and we'll hone into that in just a second. How can you put more personal expression into your videos? Is it just by changing your background?
And if you play guitar, throw in a guitar in the background, make it say something about you. Is it about using personal stories and anecdotes throughout your videos? So in a point, you're making your point, but then also you're using analogy, which is a hobby that you're interested in.
So naturally, you're just talking about stuff that you're more interested in, even if you find your subject can be a little bit dry sometimes. The funny thing is, the more that you can do this in your content, the more that your audience is also going to trust. and relate to you, building more trust, building more connection with them because they're just going to see you as more human rather than somebody who just talks strictly about their subject and nothing else.
This will really help you stop focusing so much on external results. The biggest demotivating thing on YouTube is when you put two weeks of work into a video and it gets like 20 views and no one comments and likes. It just feels like shit.
It feels like you're talking to a void and you're thinking, who am I even doing this for anyway? But if you orientate your focus... in the process in the artistry and the self -expression of making content then the views are going to matter so much less this is one thing that i experienced when i was making travel videos back in my early 20s i would have with some travel videos that i was cooking up i would have this feeling that i don't even care who sees this this is a piece of work that i'm very proud about and it has expressed something for me internally a way of seeing the world that i have and i'm going to share it with other people and i know as a fact that because this is resonating so deeply with myself what i'm making it will definitely resonate with other people but that wasn't even a factor i was particularly concerned about at that point because the process of making that art was so fulfilling in itself and youtube content for your business obviously it might not feel like that right if you're making a video about ai automation who knows maybe that's your art right but it might not always feel like that
But if you can sprinkle in this personal expression, some little bit of artistry into your videos, it's going to start feeling much more like this. And as a warning, if you are doing this right, you will wake up quite early buzzing with excitement and it will be hard to stop yourself from making YouTube videos. I don't identify by any means as a grind hustle bro, but I have been waking up at 5am and just working like nonstop.
I just cannot wait to wake up. It's a good feeling. Now we need to look at external results because if you get this wrong, even if you're an experienced channel, you're just going to be focusing on completely the wrong things, which will be demotivating no matter how you look at it.
And this is, if you purely focus on views, then your emotions will just ride the YouTube rollercoaster. You will be high when YouTube's high and very low when YouTube's low. And it's going to suck.
So instead, what I'd like you to do is focus on emails and sales through your YouTube videos. It's that simple. If I was just starting out, I would actually orientate my business around this mental hack now hear me out on this when you're starting out and you're getting low views it is it's it's disheartening and that is the number one threat that you need to prepare yourself against is just giving up that's that is the only thing that's the only way you can fail right if you don't give up at some point you will succeed so how do you set yourself up for that well I believe that if you are a coach or have a business Make a low ticket offer.
This is how I started out. I had a $7 offer. And because even when my videos didn't do that well, I would still get a little trickle of $7 sales.
That would keep me going. I'm like, I am building my business here. I'm not just putting stuff into some algorithm that tells me I'm getting views or not.
No, people are buying my stuff. And if you don't have a product yet, just set up an email responder where you are getting people's emails into your system. And I remember, when i was 21 i was just starting out my first channel i was getting like 300 emails a month and that to me even though i wasn't getting that many views you know maybe 500 000 2000 views a video the fact that i was getting 300 emails a month i was like my business is growing because every 300 emails i would launch my offer again so i just do like a mini launch every month to 300 new people i get like five new sales at that point of like a 100 or 200 product and I would make like 500 to a thousand dollars a month.
Do you know how life -changing that is? The fact that I had that money coming in early from my email list in a low ticket offer, that would have kept me going so much more than if I very sporadically, almost randomly got a high ticket one -to -one client. And I've seen people in this situation, you know, a lot of people will say, you've got to go high ticket because you can make more money early on.
I kind of agree with it, but I think mentally it's a lot harder and you're more likely to give up because you can go a whole month without getting a single sale. And that is very demotivating. And suddenly another one comes in, you think you're on top of the world again, you think you're a rock star.
Instead, if you have that slow, steady trickle of sales, it can be a lifesaver for your mental game and also will be the thing that keeps you going. Now, I think this also goes for more experienced coaches and entrepreneurs. If you guys are going after views and trying to sort of grow a general personal brand for sort of brand exposure and brand awareness.
I also think that's a pretty hard game to play. And instead, if you track everything, have everything set up, you're tracking your sales and your emails, it's just going to encourage you to make videos that get people into your business, into your world. And I've been very lucky to set that up from the beginning on this channel.
And so that means that I'm on 50 ,000 subscribers right now, which is cool. But more importantly, I'm making over $50 ,000 a month from this channel, right? 50 ,000 subscribers, $50 ,000 a month.
it's a good ratio to have dollar per subscriber every month and that's sort of low -balling it a little bit i mean last month i made 80 000 but whatever when you can literally see the indicators of wealth building going up with every single video that you make my email list is growing so i can launch something to them i'm literally getting low ticket sales and i'm making this amount per month you are just going to want to make more youtube videos and trust me when i say making more youtube videos is one of the best things that you can do for your business i was stuck making one or two videos a month.
And I literally, I want to like shout at my younger self in the kindest way possible and say, Thomas, bro, the only thing you need to do to change your life and your business is to just make more videos. Like, don't worry about trying to hit a certain amount of views and trying to get like 20 ,000 views per video. Just make three to seven videos a week.
That will be the number one thing that grows your channel and grows your sales. And thank God I discovered this now, which is why I'm so passionate about sharing it with you. I'm pretty stoked to say that it's not just me getting these results.
It's also my clients. If you want to see some of their results, click that link in the description below. That'll take you to the three -hour YouTube system wait list or page, depending on where you're watching this.
And you'll be able to see some of the cool stuff that's happening in the community. We're talking making better videos that grow your channel and business faster. This video has taken me about 45 minutes to make.
It's like 15 minutes of recording. and a 20 -minute drive to get here to this field. I barely planned it at all.
I just got an idea that I wanted to share off the top of my head, but I'm always filtering it through the packaging, ideation, and content frameworks that are now living rent -free, to be honest, in my head. I cannot stop thinking about YouTube angles and ideas. So if you want to join me in the creative flow, you can watch this video next.
It's going to show you my exact system from ideation to upload, so you know exactly what to expect.
The Hook
The bait, then the rug-pull.
Standing on a windswept clifftop, a creator opens with a blunt claim: you cannot out-compete someone who's having more fun than you, because audiences can feel the difference between a video made out of obligation and one made out of joy.
Frameworks
Named ideas worth stealing.
00:56concept
Internal / external fun framework
Internal: artistry and self-expression
External: track emails and low-ticket sales, not views
He splits channel sustainability into an internal half (how you personally relate to making content) and an external half (which business metrics you choose to watch), arguing both have to be addressed or motivation collapses.
Steal forany creator-motivation or content-strategy breakdown that needs a clean two-axis mental model
CTA Breakdown
How they asked for the click.
VERBAL ASK
09:39product
“Click that link in the description below. That'll take you to the three-hour YouTube system wait list or page.”
Soft-sold near the end, after he's already established credibility with his own revenue numbers, and framed around client results rather than a hard pitch.
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One low-effort, unscripted video format quietly outperforms his scripted content for email leads, and it comes down to title, timing, and one mindset shift.
A day-in-the-life course-building vlog that turns into the real argument: nobody needs credentials to start, they need proof someone will pay for what they already know.
A creator pulling $300k a year from a 50,000-subscriber channel plans, films, and edits one full YouTube video live on screen in three hours — after thirty straight days of forcing himself to do exactly that.
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