A creator pulling $300k a year from a 50,000-subscriber channel plans, films, and edits one full YouTube video live on screen in three hours — after thirty straight days of forcing himself to do exactly that.
Posted
4 days ago
Duration
Format
Tutorial
educational
Views
4.4K
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57 · 43
Big Idea
The argument in one line.
A creator earning roughly $300k a year from a 50,000-subscriber channel replaced a five-to-ten day production cycle with a three-hour daily system by locking the title before planning any content, then building every video around making viewers think or feel something new.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A solo YouTube creator who wants to publish more often without a proportional increase in production time.
Anyone who over-scripts or over-plans videos and wants a lighter, repeatable structure for title, hook, and content.
A creator trying to systemize a messy planning process spread across notebooks, docs, and half-finished templates.
SKIP IF…
You're building a heavily produced, multi-camera, or scripted-narrative channel — this workflow is built around fast, one-take talking-head delivery.
You already have a documented title/hook/editing system that works; this is one creator's specific process, not new theory.
TL;DR
The full version, fast.
After thirty days of forcing himself to publish one YouTube video daily, this $300k/year creator distilled his process into a three-hour system that gets the same views as videos that used to take five to ten days. The core move is planning order: pick one objective, brainstorm the title and thumbnail before any content point, then run every section through a title check so nothing drifts off-promise. The content itself is built around two levers — changing how viewers think, via stories and reframes, and changing how they feel, via tone, emotional state, and setting — because those are what earn repeat clicks. Recording takes ten to twelve minutes; editing adds proof graphs, color-coded section titles, and B-roll in about forty-five minutes.
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Thomas states his channel numbers ($300k/year, ~50K subs) and previews the video: after thirty days of forced daily uploads, he now makes videos in three hours that perform as well as ones that used to take five to ten days.
00:56 – 04:53
02 · Ideation setup: one doc, one objective
He opens a single consolidated Notion doc built to replace scattered notes and templates, then sets one measurable objective for the video (views/new audience) before anything else is planned.
04:53 – 09:24
03 · Three ideation strategies + four video formats
He lays out three ways to find a video idea (previous high-performing, innovative, outlier) and four recurring formats (case study, one-take/off-the-cuff, system, Q&A), citing real view and new-subscriber numbers for each from his own channel.
09:24 – 13:21
04 · Title & thumbnail advantages checklist
A five-point checklist for titles that perform: take a polarizing stand, make the promise big and bold, keep it real and tangible, filter for 'only I can make this,' and pair the promise with a named mechanism.
13:21 – 19:49
05 · Live title brainstorm to the final hook
He scrolls his channel for phrases that already worked and recombines them live, iterating dozens of variants until landing on 'Speak so clearly they binge watch your videos' / thumbnail text 'Speak like this.'
19:49 – 27:06
06 · The title check + Confirm/Context/Credibility/Curiosity intro
He explains keeping the title visible at all times while planning (the 'title check') so nothing drifts off-promise, then drafts the cold open using a Confirm/Context/Credibility/Curiosity structure, referencing his BINGE, CLICK, and PPP frameworks by name.
27:06 – 33:34
07 · Core thesis: change how they think, change how they feel
The video's central framework: viewers click on whatever gives them a new way of thinking (a small dopamine hit) or matches how they want to feel — illustrated with a comment from one of his own viewers.
33:34 – 39:04
08 · Tactics for changing thinking (stories) and feeling (state, tone, setting)
He picks stories as his mechanism for changing thinking and outlines emotional state, tone of voice, music, and set design as levers for changing feeling, closing the plan with a 'give the audience a state change' conclusion.
39:04 – 43:38
09 · Memorizing the plan and recording the one-take video
He memorizes the intro sentence-by-sentence and the body as point/sub-point labels, then films the planned video in a single take, delivering the confirm/context/credibility/curiosity intro and the think/feel framework to camera.
43:38 – 52:11
10 · Editing pass one: trims, the one cut, section title cards
In DaVinci Resolve he trims to the real start and end, makes the video's single cut to fix an accidentally duplicated word in the intro, then starts laying section title cards straight from the planning doc's headers.
He builds a sales-growth chart and a video-output chart to visualize the spoken claims, color-codes the 'think' and 'feel' titles (blue/green) throughout, and cuts in B-roll clips of himself from recent videos as evidence.
1:00:34 – 1:04:44
12 · Final polish, CTA overlays, export, wrap
He adds hook-reinforcing text over the cold open, drops in the anti-script template and next-video links, exports, and confirms the entire video took about three hours start to finish.
Atomic Insights
Lines worth screenshotting.
Videos that take three hours to make can earn the same views as videos that take five to ten days, once the process is systemized instead of improvised.
Writing the title before planning any content point is what makes a big, bold promise possible — retrofitting a strong title onto an already-planned video rarely works.
A polarizing, specific stance in a title generates more engagement than a neutral one, because it gives viewers something to agree or disagree with.
The strongest video titles pair a big promise with a named mechanism, so the claim comes with a built-in reason to believe it.
Viewers scrolling YouTube are usually mid-search for something, not idly browsing, so content that reframes their thinking functions as a small dopamine hit that earns the click.
People choose videos partly by how they want to feel, which makes the creator's own emotional state during recording a direct lever on audience retention.
Reserving about 10% of output for genuinely novel ideas, while defaulting to what already worked, balances safety with the occasional breakout.
System-style tutorial videos deliver more perceived value than casual talking videos and should make up roughly one in four or five uploads to avoid over-indexing on low-effort content.
Keeping the title visible while planning every section prevents scope creep — any point that drifts from the title's promise is exactly where viewers click away.
A four-part cold open — confirm the claim, add context, prove credibility, spark curiosity — gives each opening beat a distinct job instead of blending into generic hype.
Memorizing a script in bite-sized chunks, sentence by sentence, is faster than repeating the whole passage until it sticks.
Turning a spoken statistic into an on-screen graph the instant it's claimed makes the proof land harder than the number alone.
Color-coding a recurring framework consistently throughout an edit reinforces the mental model every time it reappears.
A single surgical cut can remove a scripting mistake from an otherwise 'zero-edit' video without breaking the illusion of an unscripted take.
Ten to twelve minutes of actual recording plus roughly forty-five minutes of editing is enough to finish a full YouTube video when the planning phase already did the heavy lifting.
Takeaway
The whole workflow compresses into title-first planning and a repeatable emotional framework.
THE 3-HOUR SYSTEM
A creator can replace a five-to-ten day production cycle with a repeatable three-hour system by locking the title before writing a single point, then building every piece of content around making the viewer think or feel something new.
02Ideation setup: one doc, one objective
Pick one measurable objective for every video before you touch a script — new audience/views, existing-audience sales, leads, or engagement — because optimizing for all four at once dilutes each one.
A single running planning document beats scattered notes and templates; consolidating ideation into one place is what makes a repeatable process possible.
03Three ideation strategies + four video formats
Default to your previous highest-performing video as a template — reusing what already reached a new audience is the safest way to reach one again.
Reserve genuinely novel ideas for roughly 10% of output; a spray of untested concepts is more likely to flop than to break out.
Match format to goal: system videos deliver the highest perceived value and should be roughly one in four or five uploads; Q&A videos rarely reach new viewers but reliably drive sales because they publicly answer objections.
04Title & thumbnail advantages checklist
Take a polarizing, specific stand rather than a neutral statement — a title people can agree or disagree with generates more reaction than one everyone shrugs at.
Filter every idea through 'could only I make this, or could someone just copy this' — the more the story or proof is uniquely yours, the harder it is to replicate.
Pair a big, bold promise with a named mechanism — the promise creates the click, the mechanism explains why it's actually true.
05Live title brainstorm to the final hook
Write the title before you plan a single content point — once you commit to a topic before a title, it becomes nearly impossible to retrofit a strong headline onto it.
Iterate titles by recombining phrases that have already worked, not by inventing from a blank page — remix proven language into a new claim.
Cap titles around ten words and test them directly against the thumbnail image before finalizing, since a clear headline can still read confusing next to the visual.
06The title check + Confirm/Context/Credibility/Curiosity intro
Keep the title visible while planning every section — any point that drifts from the title's promise is where viewers click off.
Structure a cold open in four beats: Confirm, Context, Credibility, Curiosity — each beat has a distinct job.
Write the intro almost word-for-word even in an otherwise unscripted video; the first twenty seconds carry the most churn risk.
07Core thesis: change how they think, change how they feel
Viewers on YouTube are usually mid-search, not idly browsing — content that gives them a new way of thinking functions as a small dopamine hit that earns the click.
People also select videos by how they want to feel, not just what they want to learn — treat emotional targeting as a deliberate, separate lever from informational value.
08Tactics for changing thinking (stories) and feeling (state, tone, setting)
Stories outperform straight explanation for shifting a viewer's thinking, because a concrete before/after narrative lands the reframe without lecturing.
Consciously choose your own emotional state before recording — the mood you're in when you speak transmits directly to the viewer.
Tone of voice, music, and set design are supplementary levers for feeling when the format doesn't call for a big emotional monologue.
09Memorizing the plan and recording the one-take video
Memorize a script in two tiers: exact wording for the high-stakes intro, and just point/sub-point labels for the body.
Break sentences into small chunks and rehearse each chunk before stitching the whole passage together to compress memorization time.
A tightly pre-planned outline let a genuinely unscripted, single-take video get recorded in ten to twelve minutes.
10Editing pass one: trims, the one cut, section title cards
Find the real in and out points first — takes almost always contain warm-up and wind-down footage before and after the usable video.
One clean, well-placed cut can fix a scripting mistake without the edit being noticeable, so a 'no-edit' video can still tolerate a single surgical fix.
Reuse the planning outline as literal section title cards — the same headers used to plan the video double as on-screen chapter markers.
Turn a spoken claim into an on-screen graph the moment it's stated — visual proof lands harder than the number said out loud.
Color-code recurring concepts consistently across the whole edit so the visual language reinforces the framework every time it recurs.
Cut in short clips of yourself from other recent videos as B-roll evidence of a claim — showing is more convincing than asserting.
Glossary
Terms worth knowing.
Banger mechanism
The specific, nameable method behind a video's big promise (e.g. 'the coffee shop rule') that gives viewers a concrete reason to believe the claim is true.
Title check
Keeping the working title visible throughout planning and delivery so every point stays tied to the promise the viewer clicked for, preventing rambling and topic drift.
Confirm / Context / Credibility / Curiosity
A four-beat structure for a video's opening seconds: restate the title's claim, reveal something the viewer doesn't know, back it with proof, then tease what's coming.
Previous high-performing ideation
Choosing a new video's topic by reusing or remixing whichever past video already reached a new audience, rather than inventing an untested concept.
“I'm now at the point where I'm getting the same amount of views for videos that take me three hours to make as I was getting for videos that took me five to ten days to make.”
headline stat, no setup needed→ TikTok hook↗ Tweet quote
11:40
“Could only I make this? Could somebody just copy this?”
sharp filtering question, quotable as a creative prompt→ IG reel cold open↗ Tweet quote
19:00
“It's important to do the title first and then film your video around that title.”
“Through volume and forced action, my creativity has had tight limits put on it, which has made me way more productive, happier.”
paradox of constraint boosting creativity→ newsletter pull-quote↗ Tweet quote
48:20
“The recording took me literally ten to twelve minutes.”
concrete proof of the speed claim→ IG reel cold open↗ Tweet quote
1:04:20
“That took I think around three hours to do that whole thing.”
closes the loop on the video's central promise→ TikTok hook↗ Tweet quote
The Script
Word for word.
Read-along
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metaphoranalogystory
Hey. How's it going? My name is Thomas.
I'm rapidly closing in on 50,000 subscribers on this YouTube channel. I'm bringing in around $300,000 per year from this channel into my online programs and online courses.
And I used to make YouTube videos once every two weeks because it would usually take me between five to ten days to make a single video. But for the last thirty days, I did a crazy experiment to see if I could make a YouTube video every single day for thirty days. And what I learned completely overturned how I'm making YouTube videos now.
And I'm now at the point where I'm getting the same amount of views for videos that take me three hours to make as I was getting for videos that took me five to ten days to make. And because of this massive increase in volume, my views overall have quadrupled, so have my leads, and the sales to my low ticket entry level program have also quadrupled as a result of that, which is a nice side effect.
So in this final video, in this thirty day challenge that I've been doing, I thought I would share my entire workflow with you. You can sit alongside me whilst I create today's video.
I have no idea what it's gonna be. But by doing so, you're gonna learn how I ideate videos, how I make sure my videos bring in views, leads, and sales, how to guarantee that your idea is even good in the first place, how to plan out epic points and then speak naturally and authentically around those points so don't you need any script, and then how to edit that video quickly and easily so you're done in three hours with an awesome finished product.
If that sounds good, the clock is ticking. We've got three hours, so let's get into it. So a lot of this three hour daily YouTube workflow has been happening in my brain and across multiple notepads, Notion documents, random templates.
And so for this video, I've made an effort to consolidate all of my thinking into one single document. In an effort to start systemizing this and allow those of you who are following along to actually get the most value out of this rather than me sort of messily explaining my ideas.
So the first thing is ideation. Now what we have is a main objective for our video. And so making a daily video or making any of it doesn't matter how many videos you're making.
Three a week, one a week, couple a month. Each video that you have has should have a specific objective. And so do you want this video to bring in a new audience?
Right? Do you want this video to grow your channel? Do you want this video to get you more emails into your business, get you more leads?
Maybe you're doing a launch soon and you wanna boost the amount of fresh people on your email list who are gonna see that launch. Do you want sales? Right?
Do you already have an existing offer that you are promoting right now and you wanna maximize the sales that you have within your existing audience? You don't really care if you get new people in. Or do you feel like maybe you want a bit more engagement and connection with your audience?
Do you feel like maybe comments are a bit low, you're not quite seeing that interaction, and so you just wanna make an effort to connect with people and build up more of a warm trusting connective relationship. And what I'm gonna be choosing is going for views and a new audience.
Right. So I've just got that down. That's the objective of this video.
I want this video to kind of grow my channel. Obviously, if it does the other things, brings me in emails and sales and connects with people, awesome. But that's kind of my primary objective right now.
Cool. Now there's three ways to ideate videos. Number one is ideating on a previously high performing idea.
So going through your channel, looking at what's already done well, and repeating what works. It's the safest bet. It's and it's usually a great way to reach new audiences because you can just reference and reiterate on videos that have already reached new audiences and do those again.
Second option is innovative. You just I think Caleb Ralston has this rule. I cannot remember the exact things, but he said something like 80% of the time you should do what works, and then 10% of the time you should tweak, and then the other 10% of the time you should just go absolutely crazy and come up with something completely new.
I've been doing that quite a lot in this thirty day challenge and surprise surprise has been hit or miss. That's what innovation does. Sometimes it bangs, other times it's like it doesn't work at all.
And this the third way is looking at outliers in your niche or in adjacent niches and being like cool. What's working on YouTube right now? Are there any trending titles that we can use in our niche maybe from another niche?
What I'm gonna be doing here is going on a previous high performing. So I'm just gonna type in a check here and say like this is what I'm doing.
I'm going for this video, I'm going for a previous high performing thing. I'm not gonna be coming up with anything remarkably innovative.
I'm gonna look through my channel and see what's been working and see if we can come up with a unique angle that works even better. Next up, what format a video is this? Right.
So these are the formats I've been using over the last thirty days. We've got a case study which which I can show you on my channel here.
A couple of case studies. So one here with Cohen, another one here with Armin. These are people who've gone through my thirty day talking on camera challenge.
And I just made a couple of videos where I was walking my audience through what they did in their thirty day challenge.
And these videos of course did very well for sales, but I wasn't really expecting them to break out into new audiences. I'm not gonna be making a case study today. Another one is a sort of one take slash off the cuff video.
Now this is a pretty broad category, but I've sort of separate my videos out from videos like this that I'll often kind of shoot outdoors and they're a a one take video that will explain something that's on my mind. These are often great to connect with existing audiences.
Although you'll see they do actually bring in new audiences as well. So if I go into my studio here and show you what some of those videos are doing. For example, this one here, I shot it in one take.
I I climbed up a tree to make it. And you can see it got 70 new subscribers, 6,000 views. If we see the actual audience engaged with it, 14% new viewers.
So it mostly went out to casual and regular viewers, but it did get some new people in. If we contrast this however with the video that I specifically made to go out to new viewers that wasn't a one take video and I had more of a specific structured plan to it with slightly more detailed points. You can see that it got 320 subscribers, 18,000 views, and the audience that I brought in were 40% new viewers.
Right? And a pretty good mix there. So 55% casual, 40% new viewers.
Now I did hit a Goldilocks zone with another of my videos which was a kind of a meta video. It was a video about making videos in one take. This one's on 22,000 views and if we look at the audience here, it got 30% new viewers, 66% casual viewers.
And so even though I made that video in one take with zero editing, it broke out to new audiences, brought in 500 subscribers, and reengaged a ton of my existing audience. The next video type is a system video. So we can find one of those in my channel here where I'm teaching people how to this video is on 12,000 views still going.
And throughout this video, I'm giving more of a system for on camera confidence. It's not a casual here are my thoughts on the subject. It's not a case study.
It's here is a process, a chain of steps that you can follow to achieve a certain result. And I try and make these system based videos to be like one in four or one in five of my videos just because I feel if I do too many case studies and too many chill off the cuff videos, the amount of value that I'm giving isn't as high as I would like it to be.
So I do wanna provide step by step systems that people can really follow and take stuff away from. And then a final format is a q and a.
I've been doing these recently and they've been great for engaging my audience. They always get pretty low views but I don't really care. These are for my my really regular viewers who are really interacting with the channel and are willing to sit through a forty five minute video of me just answering people's questions.
See this one got a thousand views, this one got a 300, but they're great for audience engagement. The cool thing about these videos is I can even answer people's sales questions.
So inevitably there'll be some people ask questions about, is this program right for me? Or oh, can you show me some of the results that you got in this program? And it's kind of like just going over objections on a sales call, but publicly on your channel.
So they're often really good for sales as well. So for this video, I'm actually gonna go for a one take off the cuff, but I'm gonna plan out a little bit more. So I'm gonna try and do a sort of hybrid.
Do mostly one take, not too much editing in here, but there will be a little bit of editing. But I'm gonna plan it out so it's not just my thoughts on the subject so you guys can actually see how I would plan out videos to maximize retention and engagement as well. Cool.
So now I'm way more focused about what might want my video to do. I wanted to get views, mainly go to a new audience, but probably a bit of an existing audience as well. We want it to be based on previous high performing videos.
It's gonna be more or less a sort of one take off the cuff video. Now we get into actually planning out the title and thumbnail. And so I've just got some advantages here.
And if you include these things in your Thailand thumbnail, your video has the best chance of performing well. And so the first thing is polarizing and taking a stand.
If you say, hey, around here I do things like this and this is my belief and I'm willing to stand and die on this hill, then it often creates a reaction from your audience where some people absolutely love it and other people have an opinion about it. And if you can find those things naturally that you really believe in and talk about those things, but also position your video around those things, those videos will often do better.
Often I do this with teleprompters. Like I don't have some sort of hatred against teleprompters, but a lot of my channel is about speaking off the cuff and speaking without a script.
So often I talk about the advantage of doing that and talking about the disadvantages of using a teleprompter. And it will often get people banding together and not get other people saying no, I don't like that. And I know that's naturally a good thing to do if you wanna boost engagement.
The next thing is just making sure your video has a big and bold promise that you can actually pay off. Big mistake is that people just have an idea that's not really big and not really that bold and then they're surprised why it didn't get the traction that it could have.
And it's often because you're just not making your idea big and bold enough. Right? If I just say like how to talk to a camera better, that's not a big and bold idea.
If I say this will change the way that you speak on YouTube forever, that's a big and bold idea. Next box I have is real tangible using this right now.
So a good example of this is why I think this video did really well, which is the how to make so many videos that forces your business to grow upload daily. Right?
This video wasn't a theory where I was theoretically talking about, oh, if you uploaded daily this would happen. It was me saying, hey, I've been uploading daily.
Some crazy things have happened to my channel. Here's what's happening and here's how you can do the same. It's an experiment that I'm running and then I'm talking about.
And if you can do this in your videos and just experiment and report back on what's actually working, often those videos would do much better because they're just based on reality experience and people can feel that. The next thing is only I can make it. Right?
This is a good filter to put your videos through. Could only I make this? Could somebody just copy this?
And again, this kind of links back to your unique experience, but it's also just something to keep in mind when you are making the video. Am I putting my unique flavor into this video in a way that probably only I can? And then the final one is does this have a banger mechanism?
So a mechanism within a video is, right, here's the big bold promise and here's a unique way to get it. So this one for example is how to make so many videos that forces your business to grow and then the mechanism is upload daily. Right?
Another one that's done really well that you guys are probably familiar with is I'll change the way that you speak on YouTube, and then the mechanism is the coffee shop rule. You know, you follow this specific rule and this way of doing things, you'll get this result.
Same one as this one. This would change the way you speak on YouTube forever, and then the mechanism is the anti script. So these were two very catchy mechanisms and so it's a it's an interesting thing to think about is, oh, could I put a banger mechanism into this video?
So let's actually come up with some title options right now. So what I'm gonna do is just go through my channel and because I am doing the previous high performing option, this is the workflow that I'm gonna show you guys today.
So I'm just gonna refresh my brain and write up stuff that has been working for me. So I'm gonna break these titles down almost into little segments. So this one, the sort of thing that worked well was change the way you speak on YouTube.
So that's a title sort of format that's been working well. Change the way you speak on YouTube.
Another one is get views and make sales. Although I have used that recently and it hasn't been working as well. So that might have been a, you know, just something that worked for that unique video or it was working a year ago and isn't anymore.
Let's scroll down to more recent videos that have done great. Okay. This one two weeks ago.
Let's try this. Zero editing. One take.
Obviously speak like this. It's kind of a thing that I've been using a lot. What's another one that's been working well recently?
Cool. We've got this concept of upload daily. Forces business to grow.
I like that as well. And something that's been working good as well recently is the words binge watch. This video kind of surprised me because I I usually get 3,000 or less views on these sort of one take very casual videos and this one got double that and only in seven days.
So it'll probably keep going as well. Which is why, for example, I did that in just my last video which was binge as the mechanism and then making your YouTube videos addictive.
Right? So we'll see how that one does as well. So because I'm gonna make a one take video, I'm gonna see if I can I can get a bit meta and make a video about making videos in one take?
So I wonder if we can combine some of these things. So could I combine uploading daily with one take, maybe zero editing, although I've done that a couple of times recently.
I don't know how many things I can combine. But could we combine these things for example? So let's just come up with some random ideas that might combine those.
So we've got make one take. I'm just gonna write this out without caps. Make one take videos so you can upload daily.
Right? That's a terrible title, but we're starting to combine them. How to make one take how to make videos in one take that your audience binge watch.
Bit long. Speak like this to make one take videos.
I think I literally already made that. I was gonna say with zero editing but I think that was literally the title of that video that already did well.
Speak like this to make YouTube videos with zero editing. Okay. I didn't say one take videos.
I said YouTube videos. That's pretty similar. Maybe I can make this about speaking confidence.
Speak so confidently, your viewers will watch your videos without any editing.
Speak so I kinda like this this idea. Speak so confidently, your viewers will watch your videos without any editing. And see if we can come up with some more angles on that.
Speak so clearly. Your viewers will watch your videos without any editing. Maybe we could chose that change that to they to make it shorter.
Speak so clearly, they will watch your videos without any editing. Speak so clearly, they will watch they will binge watch your videos with no edits.
I don't know how clear that is. Is that clear? Speak so clearly they will binge watch your videos with no edits.
I think that could be clear if I put one take in the thumbnail. Speak so clearly they will binge watch your one take videos. And then maybe no editing in the thumbnail.
So we might be getting somewhere here. So you can see that I've just like writing out a bunch of titles and then getting clearer and clearer as I as I reach something that to me would sound good.
And it's important to do this first because imagine if I'm I'm just coming up with the topic and I'm planning out all of my points now and I still don't know what my title is gonna be. It's gonna be really hard to fit in a really good big bold title around an idea that I've already fleshed out and I'm already and I've already filmed.
Right? So it's important to do the title first and then film your video around that title. And it's an interesting creative exercise because once you've made a title that is a banger, you're like, okay.
Now now the challenge, the creative work comes to actually try and pay this off. And so back to this title, let's just keep developing this and try and figure out like what this video is actually about.
So speak so clearly, they will binge watch your one take videos. Now I'm not sure how clear that actually is, the actual wording.
They will binge watch your one take videos. I don't know if people actually understand that immediately.
And so I might try and make that more clear in the title. This could also be coherently, confidently, and those and those titles would create slightly different videos.
Right? A video about clarity is different to a video about confidence. So I could just replace this one with confidence here to give myself that option.
But I think clearly is probably better and more realistic because you can't just speak confidently and that will make people binge watch your videos.
But if you speak clearly, it kind of does. So this one's more inherently true. So at this point, I might just put this into thumbs up TV and see how it actually looks when I put it with a thumbnail.
Now I've already got a thumbnail somewhere in Pixelmator Pro, which is just the software that I use to make all my thumbnails.
You can use Canva as well. It's pretty similar. This one I I find is just slightly more you can get slightly more premium looking stuff going on.
There's one video I made recently. Yeah. Zero edits.
So I just wanna this is all already a thumbnail. So I'm not I'm just gonna put this, yeah, in this video here.
Draft thumbnail one, and see how this starts to come together.
Speak slow clearly, they will binge watch your one take videos. Zero edits. Okay.
That's actually slightly more clear than I thought. I do wonder if I put one take in brackets or like apostrophes.
I don't if that makes it clear or not. We'll try that. This is just your word count.
I try and keep them below 10 words. One, two, three, four, five, six, seven, eight, nine, ten, 11. Yeah.
That's fine. Speak so clearly, they will binge watch your one take videos. Maybe I don't need they will.
Speak so clearly, they binge watch your one take videos. Okay. I like that.
I'm gonna come up with a couple of different variations here. And because I said I wanna do some editing in this video just to show you guys the workflow, I probably won't put no editing in the thumbnail just because I actually will edit this video a bit.
And I try and make my videos as meta as possible. So if I'm explaining something, I try and do that thing in the actual video too. So it wouldn't make sense for me to have edited a video that says you can do this without any editing.
Right? Speak so clearly, they will binge watch your one take videos. Maybe I could just put no script instead.
I think that would probably work. So let me just quickly adjust this image or duplicate this.
Yeah. This is a terrible design, but I'm just gonna see if it actually works in terms of the thumbnail looking good and clear. Cool.
Speak so clearly, they binge watch your one take videos, zero edits. Speak so clearly, they binge watch your one take videos, no script. That still works.
Okay. Great. No scripts in the thumbnail that's worked for me before.
Speak so clearly they binge watch your one take videos. I'm gonna see if there's anything else I can say without one take videos because I'm just still not quite sure that people understand like what one take means like immediately in the title.
Also one take is kind of limiting me here slightly because that means I'll have to I'll probably have to do this video in one take. And that's not really the message for this video specifically. Take videos can be great if you don't wanna do zero editing and they have their own power.
But the idea here is me being more like, you don't have to have a script if you won't be able to binge watch your stuff. You just have to speak very clearly.
Maybe that's how would I write that? You don't have to have a script for people to binge watch your content.
You just have to speak clearly.
That could be like a good intro line. Maybe it's just this, speak so clearly they binge watch your videos with no script.
So clearly you ditch the script and they still this is getting really long and convoluted, but sometimes these ideas lead to other things.
Speak so clearly that you don't need a script and they still binge watch your videos. Maybe just a claim. You don't need a script for them to binge watch your videos.
Oh, maybe that's a better title. You don't need a script for them to binge watch your videos.
Don't need a script for them to binge watch your videos. Maybe just like speak like this in the thumbnail.
Let's see how this one looks. Gonna move myself down.
Let's see how this one looks.
Oh, I kinda like that.
Okay. I reckon that's a winner. That to me is instantly looking good.
I like that. I think that's gonna be the idea for today's videos for today today's video. So I'm gonna keep all of this ideation that I did here.
Just why not? Just gonna hide it in a toggle heading inside a toggle heading.
Gonna hide this and I'm gonna put my title right here. And thumbnail speak like this.
And then I'll just copy this in. This is a really important step because I like to have my title and thumbnail with me at all times when I'm planning a video.
And this is to do what I call the title check. Now the title check I originally came up with because it's something that actually helps me when I speak.
So it's it's something that helps me stop rambling. So if I always have the title in the forefront of my mind, then as long as I am paying off the promise in the title, I'm not really rambling. And so it's a great speaking tool, but it's also the same thing with the plan.
If you have the title and thumbnail, the big bold promise in front of you the whole time when you're planning your video, your video is gonna be completely about that title. And it's not gonna feel like for your viewers, they are going off topic.
And something I realized a while ago was I mean, it sounds simple, but let's say that somebody's watching your video. Most of the time, they have the title below the video right here.
And so what that means is that they're watching your video and they're on like point number three or whatever. And the whole time they have the title there. The whole time they're looking at that and and looking at the title saying speaking like this makes your YouTube videos addictive.
And if what you're talking about becomes different to that title, even a even by a a couple of degrees, and you're actually talking about something slightly different, then people are gonna click off because you are not paying off the title.
And so if you keep on making your points about the title, you refer back to the title, you refer back to this big promise that ensures that it keeps your viewers watching because they've clicked for the title. The title is often is obviously good enough for them to be watching, and so all you need to do is keep paying off that title throughout the video with every single point.
Cool. So with this video, we are making quite a big claim, which is you don't need to a script for them to binge watch your videos. So what we're gonna need to do is I'm just gonna put some notes here for me to come up with a general concept of the video before actually fleshing out into the plan.
So just a couple of notes. We need to back up this claim with proof. It's definitely what I need to do.
Also, when they when they have the advantages here, this is polarizing and taking a stand. It's literally a claim.
You don't need to do this commonly thought thing for this for this other thing to happen. So that's great. It's pretty big and bold.
It's real tangible and I'm using it right now. Yep. I'm literally doing this.
Only I can make it banger mechanism. We'll see if we can sort of put this into the vibe of the video and the mechanism. I've got an idea for that now, which I'm just gonna write down.
I think the overall concept of this video is something that I've been thinking recently, which is in your videos, you wanna change how they think and change how they feel.
And so the idea for this video might be, if you can change how they think and change how they feel, then they'll binge watch your videos.
And so you don't need a script to do that. That's kind of the overall claim. And I'll need to make that obviously very clear, explain what I mean by that, how that works, etcetera etcetera.
But I think that is gonna be the overall core concept of this video. So I'm feeling alright about it. I'm feeling okay about this at this point.
Let's get in to the planning phase. Now just as a recap right now, this has taken me about forty five minutes at this point to do this ideation and that's not bad.
Right? Forty five minutes to come up with what I hope is a good time and thumbnail and to come up with the overall video concept.
Let's see if we can plan out this video in the next half an hour or so, and then we'll be up and running ready to shoot. So the first thing I'm gonna do is craft out an intro. Now the intro, I often write it either word for word or just bullet point it.
So this is kind of scripting the first twenty seconds of the video or so. In this case, because I might do this video in one take or very few takes, I might not do the intro word for word and I might write a couple of sentences that I sort of vaguely say or even some bullet points.
So the first thing I'll say here is something along the lines of just backing up the title.
I remember I put this point in here. So I'm just gonna put that down. Confirm.
You don't have to have a script for people to binge watch your content. You just have to speak clearly. Now I might not even you just have to speak clearly.
It might just be you just have to maybe I'll put that right. Put those two points right in the first line. I'm not sure.
I wouldn't usually do this, but let's see. Change what I think or change how they feel.
Or maybe both. Change what I think and change how they feel with every video that you make. I quite like that as an even as an opening line.
We'll see. I might change that, but for now that's that's looking good. That's basically that's confirm.
That's context. Con so confirm is you basically just confirm the title. Right?
You just say, that the title is this. You don't need a script for those videos.
I'm making sure I'm saying that or something similar in the first line. Then the context let's just let's just separate these to make this clear actually.
Context is basically telling them something that they don't know. So context is like, hey, here's this thing that you don't know. You just have to change how they think and change how they feel with every video that you make.
That's the context. Wait. What?
Tell me more about that. It sounds too simple. Too good to be true.
Next thing, credibility I think at this point. And so people are like, wait a minute.
What are you talking about? Are you just gaslighting me? What's going on?
And so I'm like, well, okay. Here's the proof. So I'm just gonna give them a couple of lines of quick proof.
And I'm and I read this out a couple times as I go. You don't have to have a script for people to binge watch your content. You just have to change how they think and change how they feel with every video that you make.
Then I just say, I've made 30 videos in the last thirty days and this is what gotten dozens of viewers to even comment on my videos telling me that they're binge watching.
That's some sort of proof. I'm gonna write a couple of different credibility lines, I'm not quite sure on that one. Over the last thirty days, I've made 30 videos all with this basic aim and my views have quadrupled.
Not only have my views quadrupled, but my sales, my leads and sales gone up dramatically as well.
Okay. Cool. There's a couple of different credibility options.
I'm liking this one. Then curiosity. And curiosity is often where you say so in this video, and then you you tell them something some of the interesting stuff that you're gonna tell them.
That's a basic way of doing curiosity. There's quite a lot of curiosity in here already, but let's just stack it. Talk about how you can make videos that your viewers are addicted to while speaking naturally and authentically without a script.
And I just know that speaking naturally and authentically without a script is like a core desire of my audience is basically what I've built my channel around. So by saying that I know I'm gonna appeal to my viewers and new viewers who are similar to my viewers as well. So I'm just gonna read this out once just to see if it it sort of lands.
Cool. Imagine. I'm and I'm putting myself in my viewers shoes here.
Right? This is really important. It's like picture of myself just going through YouTube and I'm scrolling and then suddenly I see this thumbnail.
You don't need a script for them to binge watch your videos. Speak like this. Alright.
I thought I did need a script. Oh, I want people to binge watch my videos. Yeah.
What am I missing? Okay. Click.
You don't have to have a script for people to binge watch your content. You just have to change how they think and change how they feel with every video that you make. Over the last thirty days, I've made 30 videos all with this basic aim, and not only have my food quadrupled, but my leads and sales have gone dramatically up as well.
So in this video, I wanna talk about how you can make videos that your viewers are addicted to while speaking naturally, authentically without a script so that you can and I'll put one so that you can, and then I'll put in the desire based thing so that you can make videos faster, more easily, and more enjoyably whilst growing your business fast.
Epic. So that's my intro. I'm pretty happy with that.
Now I might not memorize that word for word, but I've got it written out here so that I can when I read it in this video or when I say it in this video, I either got that in my mind and I'll say something very similar or I'll just memorize it, say that, and then move on with the rest of the video. So now the points in the context.
Now with this section, when I'm actually coming up with the video plan, it depends on the kind of video I'm making. So obviously, if we go up here and I look at the type of video I'll make, for making a case study, I'll I won't use these these frameworks, I'll use different ones.
If I'm making a system video, I'll probably use these frameworks quite a lot. If I make a one take off the cuff, I'll like very loosely use them. And these frameworks, the binge framework, click framework, and the pull point paint framework.
I've got individual videos for each of these. If you wanna deep dive on those, I'll put them in the description below. There might be some cards popping up at some point around me now as well, so you can check these out.
But let's get in to this and I'll just sort of loosely use these whilst I am mapping out the main content of this video. So I've kind of backed up with proof already and I'll get into change how they think and how they feel. But first, what would I need to address?
Sort of what's my audience resisting right now? What are they like, I'm not quite buying this yet.
I think it's basically just like explaining and selling these ideas of changing how they think and changing how they feel. And why if you have these two principle aims, will this work.
Okay. Okay. We get a dopamine hit when our thinking is changed or we get an epiphany.
So you know as I'm gonna say is that you know that feeling when somebody says something and you're like, oh, yeah. I haven't thought about it in that way. Like, that's a that's a natural kind of spike of dopamine where you're like, oh, yeah.
Oh, great. Cool. And so if you can do that in every video, then you're basically training people to get those dopamine hits in your video in a very positive through your videos in a very positive way.
Where they're like, oh, wow. This is great. This is changing how I'm thinking.
And then changing how they feel, I actually got a comment from a viewer, and she was telling me that she sometimes chooses videos based on how she wants to feel.
And I think she that she was voicing something very powerful that a lot of people actually miss.
And a lot of people choose videos by. Ultimately, we're very emotionally based creatures. And if we wanna feel a certain way, we'll often click on a video.
So it's sort of like, how do I wanna feel right now? I'm on YouTube. How do I wanna feel?
I wanna feel inspired. I'm gonna click this video. I wanna feel motivated to grind hustle.
I wanna click this video. I wanna feel loving and warm. I'm gonna click this video.
And so depending on your vibe as a creator and what you aim to do as a creator, you can get people to choose your videos based on how they wanna feel as well. These are the two sections now. So then that begs the question, how do we change thinking?
And then how do we change feeling? The way that we change thinking is through stuff like, um, you present a way that they think and then tell them to think or then show them a different way of thinking.
How do we change feeling? Music is a great way to do that. The music in your videos.
It's your tone of voice. It's the emotional place that you come from when you speak.
So what emotion are you speaking from? E g fiery, open hearted, calm, logical.
It's not really emotion but it's kind of the mood. How do we change thinking? So a few ideas here for how do we change thinking.
Old way versus new way. Uh, we could also say analogies.
We could say stories are a great way to change people's thinking. Maybe I could just focus on one of these in this video. Stories I think would be a good vibe for this video.
So I could demonstrate how a story changes one's thinking.
And I could probably do that by telling a story. I wonder if I've got a story for that. Demonstrate how a story changes one's thinking.
I could potentially tell the story of my thirty day YouTube challenge. And that could show the old way of thinking is YouTube videos are hard and time consuming.
And the new way of thinking, YouTube videos can be made in three hours with unlimited ideas. It's a good story to demonstrate that way of thinking.
And maybe here's like setting as well. You're set outdoors. And so we want so this is like the conclusion.
And so we want to give our audience a state change every time they watch our content.
Okay. I'm liking how this is coming into form.
Okay. So that's actually a good plan for this video. And that's this is structured in a way that's almost like a little cheat sheet.
It's like a one page thing that I can sort of look over and reference. And if I wanted to memorize this for my speaking, which I will do in a second just in case it does come out in one take, Then I can have in the bank, okay, explain change how they think, then explain change how they feel, and then explain how do we change thinking, then how do we change feeling.
And then the sub points within those is dopamine, a comment from a viewer, tell a story, and then change feeling.
I've sort of got as like music, tone of voice, set, and your emotion as well.
Great. So I come I'm already sort of committing that to memory. And actually because this is a one take video, I'm not gonna apply these frameworks so rigorously here.
Because I've done this so much, the the frameworks are kind of naturally built in within pull point paint. I've got some stories and analogies here.
I'm pulling in the viewer with the intro. I'm making it concrete with a comment from the viewer.
There's a lot of stuff going on here that I'm already sort of putting into this plan, and so I don't think I need to run it through the frameworks. Alright. So in this point in the process, I'm gonna basically commit this plan to memory.
So I'm ready to deliver it to camera. And what it looks like is basically just reading out a few times, getting in your head and then trying to read it without looking at it.
And I separate this into two different processes. For the intro that I wanna memorize much more thoroughly, I'm gonna try and memorize each sentence. And then for the actual points, I'm just gonna memorize each individual point and sub point and then riff around those things.
So let's go the intro first. So the first thing is you don't have to script for people to binge watch your content. Cool.
And I'll separate these into two things. You don't have to script for people to binge watch your content. Sweet.
Next thing, you just have to change how they think and how they feel with every video that you make. You just have to change how they think and how they feel with every video that you make.
To change how they think and feel with every video that you make. So I'm separating the sentences into bite sized chunks, and then I'll go back and do the first bit again. You don't have to have a script for people to binge watch your content.
You just have to change how they think and how they feel with every video that you make. Cool. And I'll just bite size chunk the intro.
So let's just do that for the next two sections. Over the last thirty days, I've made 30 videos all with this basic aim. Over the last thirty years, I've made 30 videos all with this basic aim which links back to the first this the point I just made.
And because of that, not only have my views quadrupled and my leads quadrupled, but my leads and sales have gotten dramatically up as well. So over the last thirty days, I've made 30 videos all with this basic aim and as a result of that, my views have quadrupled and my sales and leads have dramatically increased as well.
So this video, I wanna I wanna talk about how you can make this how you can make videos that change pew so in this video, I wanna talk about how you can make videos that people are addicted to while speaking naturally, authentically, and without a script. How you can make videos that your views are addicted to while speaking naturally and authentically without the script So you can make views videos faster and more enjoyable, all grass growing your business.
Cool. Okay. So that's the intro more or less memorized.
Now let's see if we can memorize the content. So first, if you change how people think. And think about this, people are scrolling on YouTube, they're searching for something.
You don't quite know what, but something. So the things that I have to remember here is basically the first point, that's like why change how they think.
The second point is why change how they feel. And then we're talking about searching for something and a dopamine hit.
And then why change how they feel is the comment from a viewer. Then the how do we change thinking is stories.
That's the main thing I have to remember. And then I'll tell the story. And then how do we change feeling?
And then the main thing I'm gonna talk about is the emotional place that you come from when you speak. And then I'm gonna talk about like supplementary is music, setting, brand, editing, etcetera.
And in conclusion, we wanna give our audience a state change every time they watch our content. And then for this video, I also want a a call to action.
I'm not gonna forget to input which will be I'm just gonna link to another one take video.
So how do you speak in one take?
Watch this video next. And then for a lead magnet yeah.
I'll just do the anti script planning template. That'll be easier. So now I've got my basic plan.
I've got my intro memorized. Let's deliver this baby to camera. Alright.
Here we go. It's a very dark room.
That's better. Alright. So I've got my camera set up.
I've got the side angle as well just so can see me speak from another angle. And who knows, I might get this in one take. I might completely fudge this up.
It usually take me a few runs to get the intro. And then once I've got a good intro in, I might just keep talking and see where I end up. Um, oftentimes, I would just do one take before the actual take.
Sometimes that warm up take will come out as the take I keep, and other times I'll just do it again once I've got the ideas more fresh in my mind. So let's let's give this a bash. You don't have to there
you go.
You don't have to script for your viewers to binge watch your content. All you have to do is change how they think and change how they feel with every single video that you make. Over the last thirty days, I've made 30 videos and they have quadrupled my sales, made my leads and sales go up significantly, and this is all down to my viewers binge watching my content.
And I haven't used a script for a single one of those videos. Now in this video, I wanna show you how you can do the same and speak naturally and authentically in your videos and still have your viewers watch every single video that you put out. The first thing you need to do as I said is change how your viewers think.
And the reason you have to do this is just think about why your viewers are watching YouTube in the first place. They're scrolling and browsing usually without a specific aim in search of something.
Now if you can be the person to consistently give them a new way of thinking, that new way of thinking becomes this little dopamine hit that they get, and it makes them feel a certain way.
So if you can be the person to say, hey, I know that you thought like this, but here's actually a different way of seeing this. Often in a way that is more inspiring, more motivating, more simple, more easy, and you're somebody who can give them that mindset reframe through a literal mindset reframe or through something very logical, then you can be the person who they always go to because they know that no matter what you say in this video, you're gonna provide them with a new way of thinking, which is actually an escape.
It could be an escape from the way that they are thinking right now. Often you will see and you will you will experience that your viewers are on YouTube sometimes just feeling good browsing content and other times in a bit of a state of need.
They're they're searching for something because right now they're not actually feeling a 100% good. So if you can be that person to change the way they think, you'll be the person that they will always click on. And the second thing is changing how they feel.
Now obviously these two are very linked, but more specifically, got a comment from one of my viewers recently who said that she browses YouTube and often consciously selects videos based on how she wants to feel.
And if you see YouTube in this way, once a viewer has clicked on one of your videos and gotten your vibe, are they gonna click again on another one of your videos that pops up on their home feed? Well, depending on how they wanna feel, that could be a huge factor in which video they choose to select and if they choose to click on yours.
So your viewer might think, right right now I'm feeling a bit down. I wanna go on YouTube for twenty minutes and I want it I want it to pick me up and and spur me forward into the action I wanna take afterwards.
If they if they wanna feel like that, they are consciously going to try and choose videos that make them feel motivated, inspired, wanting to take action.
Or they might feel, I'm feeling a bit stressed right now. I wanna go on YouTube, and I wanna calm myself down. Maybe I'm feeling stressed in this case about YouTube, and it just feels so complicated.
So I wanna calm myself down about the topic of YouTube. And so maybe they might come on one of your videos or one of my videos where I make them feel more calm about YouTube and about the whole YouTube process.
And so if you can be the person in your videos who consciously is dictating and consciously is is positively manipulating how a viewer feels, then they will be the person to click on your video.
So how do we achieve both of these things? Well, in terms of how you actually change how somebody thinks, you can do this through showing somebody an old way of doing things versus a new way of doing things.
You can do this by analogies. But most powerfully, can do this by stories. And this is what I've been doing in quite a lot of the more casual one take videos I've been making on this channel without any scripts and even without any editing is I'll include stories in those videos because a story is an incredible way to get somebody seeing something from a new perspective.
So for example, a story I can tell now is a few months ago, I was really stuck with YouTube, and I was in a state where every single video was taking a couple of weeks of my time.
I would get really in my head about, is this video gonna work? And I would sit on it for days, five days, six days just thinking, oh, should I change the title a little bit?
Should I change the thumbnail? And then I'd be making the video still unsure about that, filming it, putting it out there. And if those videos didn't do well, I would have this huge crash because I'd be like, this was two weeks of my work.
Just I mean, it didn't it wasn't this actual result, but it felt like it was flushed down the toilet, like two weeks of work. And I was I was stuck.
And since I started this thirty day challenge, where I've been making a video every single day on this channel, I found something really interesting.
Through volume and forced action, my creativity has had tight limits put on it, which has made me way more productive, happier, and within the cycle of that YouTube video, I just don't have room for guessing myself anymore.
And so I will just have three or four hours in a video in a day, sorry, to make a video. And because I only have those three or four hours, all of that overthinking has just gone away.
And because of a daily video and daily action, I can now make videos in a way that is just as effective as before, which I can't believe it.
My viewers are the same per video as they used to be when it took two weeks to make a video, and my creativity is constantly fueled not by a massive amount of open space that I have to make a video, but by tight limitations on how much time I even have to make it.
So that story right there might have changed the way that you think about YouTube. You might have heard me tell that story before. If it's the first time, you might be thinking, oh, there's a slightly different way of thinking that I've just been introduced to through that story.
And if you tell stories like that, whether they're your stories of your clients or your own transformation, it can change the way that your viewers think. So how do you actually change the way that your viewer feels?
Well, a story obviously can change the way that they feel, and these two things are interlinked. But more specifically, if you wanna change the way that your viewer feels, it's mainly about your emotional state when you record the video.
And so by consciously choosing the emotion that you wanna transmit to your viewer before making your video can have a massive impact on how your viewer feels when they watch your video potentially on the other side of the world.
It's pretty crazy when you think about it. And so before my videos, I'll often get myself into a state of open hearted connectedness where I feel like I can transmit positive energy to my viewers.
You might not be somebody who totally vibes with that, and if a more logical approach works for you, that's great. You can still focus on changing the way people think, focus less on the feelings that might be a bit abstract for you, and that's cool. If you're somebody who really does vibe with this emotional side of things, this could be the path that you lean lean into, and you can put a lot of your attention into your energetic state, into your emotional state before you record, and that could be the thing that makes you stand out.
Because if you're somebody who can raise the consciousness, and this is actually possible, raise the level of consciousness of your viewers through how you speak and through the mindset that you're in before and during you record, you will be the person to dramatically change how viewers feel.
So just by, for example, getting into state, working out, shaking out your body, meditating, going as far as you wanna go, doing some breath work before you make a video, you're gonna be the person who is feeling good, on point, thinking clearly, and having a a a good motivational inspirational state that somebody else who is sort of in a in a place where they don't feel motivated, maybe in a completely different time of day in a different side of the world watches, then pulls them out of that state and gets them ready to go.
And if you can consistently be that for your viewers, they will come back and binge watch your videos. Other ways to change the way that people feel is more subtly through things like your own tone of voice.
So your body language and tone of voice and being a tone of voice that you want your viewers to relate to or being a tone of voice that you want your viewers to feel inspired by or to to give them clarity and to lead them with conviction.
You know, there are a lot of lost people out there. Sometimes they need a firm tone of voice to lovingly tell them do this and do this and do this and you'll get out of where you are right now.
Other things can be as simple as your set design, you know. I got a guitar in the back there. I got some plants, some some cool poses, stuff that I vibe with that is probably slightly influencing how you feel right now.
So by combining, consciously changing how people think, consciously changing how people feel as an undertone or an overt overtone within your videos, this will massively help people always come back to your channel and reliably earn you the click because they want to be changed how they think.
They want you to change how they feel. If you would like an anti script template that will show you how to plan out videos like this with this included, that is in the link in the description below.
That's a planning template that you can fill out to give you great video ideas and also give you sort of guardrails to make sure that your ideas are actually gonna help your audience get from where they are now to where they wanna be, as well as give you a bunch of prompts and ideas as well. And if you want to watch another video about how to actually make videos in one just like I've done in this video here with no cuts at all, then this video is the one to watch next because it will show you the three obstacles that you're gonna come up against when making a one video and the three solutions to get you going.
Alright. Wow. I actually did that one in one take straight off the bat.
I was not expecting that. There you go. So I just made a one take video.
By the way, also if you want to know how I'm making this one take video and how I just did that, then I'll put a link in the description below that actually explains how I make these one take videos including how I keep going when I'm second guessing myself, keeping my train of thought, that kind of thing as well. Alright.
Now we've that baby recorded. Let's get on to the editing. Okay.
Mhmm. Okay. So the recording took me literally ten to twelve minutes is how long the video took.
Now we've got the files up on the editing program. I'm just gonna show you like a two or three step editing process that I go through to edit my videos nice and quickly and make them slightly more engaging and easier to follow for the audience.
So here I've got open DaVinci Resolve. If you're new to editing, you know, don't worry.
I'm just gonna be this isn't like an editing tutorial. I just wanna show you the basic process that I go through. So here we go.
Here's the shots. Let's just play this through. I think I was introducing talking to this camera up here as you guys just saw.
And we're just gonna find the point where the intro is. I usually turn it up by a couple of decibels and just figure out where the intro starts.
You don't have to script for your viewers to binge watch your content. All you have to do is change how they think and change how they feel with every single video that you make. Over the last thirty days, I've Okay.
Sweet. I think that is where the intro starts. So first step, we just cut out that bit and make the intro start right away.
You don't have to script for your viewers to binge watch your content. And I'm just gonna go to the end as well. Just make sure I'm ending in the right place.
One videos. Okay. So I'm talking Including afterwards.
Let's just find the actual end of the Three obstacles. The competence when making one take video and three solutions to get you going. Cool.
Just leave a little bit for the end screen, and then that is good to go. So the video is ten minutes forty seconds. Now what I'd usually do here is just go through a basic cut.
So just cut out mistakes. Now everyone knows how to do that. It's pretty easy.
There is actually one mistake that I said here and I am gonna make one cut in this one take video. Unfortunately, because I I messed up right in the intro and I said sales twice.
So I said it quadrupled my sales and it boosted my leads and sales significantly, which doesn't really make too much sense. And right at the beginning of the video, that's quite a big mistake to make.
Luckily, worked out I could just cut out one of the sentences and it flows pretty easily. So just check this out. With every single video that you make.
Over the last thirty days, I've made 30 videos and they have quadrupled my sales, made my leads and sales go up significantly. So quadrupled my sales and made my leads and sales go up significantly.
Come on, mate. So we just cut that bit out.
Turns out Actually close. And they have quadrupled my sales, and this is all down to my viewers binge Just refine that cut a little bit.
Quadrupled my sales, and this is all down to my viewers binge watching my content, and I haven't used a script. Awesome. So that all works well.
Now, after the cut, what we do is put titles on the video and that's about it. I might put a bit of music at the beginning just to lean into that feeling thing that I'm talking about in the video, but we'll see.
The first thing that we do is I'm gonna basically I'm gonna go back to that plan. So you remember this plan was the original plan here.
Right? Why change how they think? Why change how they feel?
How do we change thinking? How do we change feeling? What I often end up doing is just putting these titles, putting this text as the titles during the points where I'm saying these sections.
So basically, I'm gonna split up this video into four sections with just four key titles, And I might add a couple more titles throughout, but this is gonna be the main thing. So first, let's put my title template here.
So let's just find the points in the video where I say those things.
So the first one is why change how they think. So that was just after the intro. So let's find Think about why your viewers are The first thing you need to do as I said is change how your viewers think.
There you go. The first thing you need to do as I said is change change how our viewers think.
So I'm just gonna put that as a title here.
And let's put in a gradient as well just to go under that text.
Do as I said is change how your view is I might make this slightly bigger. Just think.
And up a little bit more. And the reason you have to do this is just think. Great.
So that's my first title. Now I've got that whole sort of much more copyable.
I'm gonna go through and find where I'm talking about change how they feel.
Often you'll see and you'll you'll experience that your viewers are new to the person that they will always click on. And the second thing is changing how they feel.
Change how your viewers feel. Pretty easy.
And the second thing is changing how they feel. Now, obviously, these two are very linked, but more specifically, I I got a comment from one of my viewers recently. Great.
So now I'm gonna go to the sections where I say, okay. How do you actually do this? Where I make them feel more calm about YouTube, about whole YouTube process.
And so if you can be the person, tell me if you like these things. Well, in terms of how you actually change how so many things. You can Let's just put this, how to change how someone thinks.
So just a bit super simple. And again, we're just gonna put that in green because it's kinda nice.
I might put the thinks in blue actually. Thinking for me is a blue thing. So let's just no.
That that blue is better. Let's put this blue as the thinking, and then I'm gonna change the feeling to the green just to differentiate them because I'm gonna repeat them twice.
Right? So think is feel is green, Thinks is blue.
And then when we repeat this one, let's make it slightly smaller.
So I'm just gonna replace that with feel.
Cool. Great. So my basic titles are in that sort of marking all the different sections.
Then I'll just make sure before I forget to add a title for my lead magnet at the end. If I how they think they want, you change how they feel.
If you would like an anti script template that will show you how to plan out. So let's just put this in here.
Here's like this with this included. That is in the link in the description below. That's a planning template that you can fill out to give you great video ideas and also give you sort guardrails to make sure that your ideas are actually gonna help your audience get from where they are now to where they wanna be as well as give you bunch of prompts and ideas well.
And if you want to watch another video Great. So that's in two. And now what I like to do in the intro is add a bit of text that sort of matches what I'm saying just to make the hook a bit more hooky basically.
You don't have to script for your viewers to binge watch your content. There you go. So that first line is great.
You don't have to script for your viewers to binge watch your content. We put binge watch in a in a Netflix
red. You don't have to script for your viewers
to binge watch your content. All you have to do is change how they think. And then we've got the change how they think and feel in our green and blue that we've already sorted out already.
So let's just copy these in and adjust them slightly. All you have to do is change change how they think, change how they feel.
And I'll probably put these on screen at the same time in that same font. How they think and change how they feel with every single video that you make.
Over the last thirty days, I've made 30 videos and they have quadrupled my sales, and this is all down to my viewers binge watching my content. I And haven't used a script for a single one of those videos. Cool.
I'm just gonna punch into this to mask the cut a little bit more. I do this it doesn't like hide the cuts. It just makes them a bit more seamless.
My sales, and this is all down to my viewers binge watching my content. I haven't used a script for a single one of those videos. Now in this video, I wanna show you how you could might just put some proof on screen.
The videos, and they have quadrupled my sales, and this is all So the quadrupling of my sales that I'm talking about is the quadrupling of my thirty day talking to camera sales. So let's just put the custom range here from this month where I've sold significantly more of this program to April where I was averaging before.
So we're selling around 6,000 a month. This month I've already sold 23,000. Uh, last next couple of days, I will sell probably one to 2,000 a day more.
So that kinda adds up. Yep. So let's does this graph look alright?
That looks alright. I don't know how I'm gonna demonstrate this. Uh, maybe I'll just do it without the numbers here, so that makes it easy to see.
Just drag it into the right folder. Uh, let's drag it in here. Why is that not working, bro?
Why ain't that working, man? Okay. Cool.
I might just put like proof of videos made as well. It's it's just good to include proof where you can. So I've pretty just gone yeah.
Exactly. Look at all these videos here that I've made. Maybe I'll put last ninety days.
And then you can see that I wasn't making that many videos, and then all of a sudden I'm making a shit ton of videos. So let's put that in as well. Over the last thirty days, I've made 30 vid I've made 30 videos and they have quadrupled my sales, and this is all down to my viewers binge watch with 30 Great.
I might just put a solid color behind that. I've made 30 videos and they have quadrupled my sale. Solid black behind that one, maybe a solid white behind this one.
And they have quadrupled my sales, and this is all down to my viewers binge watching my content. I haven't used a script for a single one of those videos. Now in this video, I wanna show you how you can do the same and speak naturally and authentically in your videos and still have your view.
And at this point, I might just put in a bunch of my, like screen just videos on screen because I'm talking about all of these videos.
Right? Woah. That's a very old video.
Of course, I just got four of my videos I made this month on screen. So it's just great to show basically rather than just like tell that I haven't used a script for any of my videos. Just show me talking off the cuff.
It's just like an easy way to make things more engaging and back up what I'm saying. I was binge watching my content, and I haven't used a script for a single one of those videos.
Now in this video, I wanna show you how you can do the same. I'll just put two on screen. That was easier.
Speak naturally and authentically in your video. Cool. There's a big promise here.
So, like, naturally and authentically, so I'm just gonna put that on screen as well with text. How you can do the same and speak naturally and authentically in your videos and still have your viewers speak and speak naturally and authentically in your videos and still and still have your viewers watch every single video that you put out.
And still have viewers watch every video that you put out.
Naturally and authentically in your videos and still have your viewers watch every single video that you put out. Great. So that's the intro title was done.
So you can see I put quite a few titles in the intro. Then I've got these basic placemark titles here, and I've got a title at the end.
Now before I upload this video, I might just flesh out with a few more titles, but that's basically the process that I do. That's basically the editing process. That took me probably half an hour max to edit that video.
And I'll probably spend another fifteen minutes on it just going through and adding little titles here and there to make it pop a little bit more and keep it engaging. But with this kind of video, this one take, I really don't have to add too much. I just wanna make sure that the key points are clear in the viewer's mind whenever I say something that is sort of a summary or conclusion.
Or of course a little mic drop moment. Alright. So I've just added a couple more titles literally like three or four more titles and that's about it.
Now I'm gonna export the video ready to upload to YouTube. And while that is rendering, I'll just finish out this video here because all I'm gonna do is upload the video, put a couple links in the description, add that thumbnail I already made in the beginning, and that is my daily YouTube workflow complete. That took I think around three hours to do that whole thing.
I hope you enjoyed this video and I hope it served you somewhat in your own YouTube workflow. If anything, just to show you that, yeah, this can be done in a couple hours and it doesn't need to be this epic two week marathon per YouTube video.
If you wanna watch the video that I made in this video, then that is here. And also if you're interested in making videos in one take like I did in that video, and also confusingly like I said in the call to action end screen of that video, this video here will show you how you can make videos in one take and overcome those obstacles I already mentioned.
Cheers, guys. See you soon.
The Hook
The bait, then the rug-pull.
Thomas opens with the number that makes the rest of the video worth watching: $300,000 a year from a 50,000-subscriber channel, built on videos he now finishes in three hours instead of the five to ten days it used to take him — and for the next hour, he plans, titles, films, and edits one from scratch on camera.
Frameworks
Named ideas worth stealing.
19:49list
Confirm / Context / Credibility / Curiosity
Confirm
Context
Credibility
Curiosity
A four-beat structure for a video's opening seconds: restate the title's claim, add a piece of context the viewer doesn't know, back it with proof, then tease what's ahead.
Steal forthe cold-open of any YouTube video or long-form sales page
09:24list
Title & thumbnail advantages checklist
Polarizing / taking a stand
Big & bold promise
Real, tangible, using it right now
Only I can make it
Banger mechanism
Five filters for whether a title/thumbnail pair has a real shot at performing.
Steal forany headline or thumbnail brainstorm
27:06model
Change how they think / change how they feel
Change how they think
Change how they feel
The video's core content thesis: viewers keep clicking on creators who reliably give them either a new way of thinking (a dopamine hit) or a specific emotional experience.
Steal forstructuring any recurring content series or channel positioning
04:53list
Three ideation strategies
Previous high-performing
Innovative
Outlier
Where new video ideas come from: repeat what already worked, deliberately innovate a small fraction of the time, or borrow trending formats from adjacent niches.
Steal fora content calendar's idea-sourcing rule
07:01list
Four video formats
Case study
One-take / off-the-cuff
System
Q&A
The four recurring video shapes on his channel, each mapped to a different mix of new-audience reach, sales, and engagement based on his own view/subscriber data.
Steal forauditing a channel's content mix
CTA Breakdown
How they asked for the click.
VERBAL ASK
1:04:10link
“If you would like an anti-script template that will show you how to plan out videos like this... that is in the link in the description below.”
Delivered inside the recorded one-take segment itself as an in-video CTA and reiterated in the description with two tracked links — the free Anti-Script Template and the paid 30 Day Talking To Camera Challenge — turning the free lead magnet into an upsell path.
Nineteen days into a daily-upload challenge, one creator breaks down the three productivity shifts that doubled his views and leads without adding a single extra hour of work.
One creator's unedited, scriptless talking-head videos are pulling in more views and leads than his polished ones — he breaks down exactly why raw is beating produced right now.
Fifteen days into a daily-upload challenge, a YouTube coach reviews his own engagement data, then works through viewer questions on ideation, authenticity, and camera gear.
A speaking coach reviews one client's day 1, day 14, and day 28 self-tapes from a 30-day talking-to-camera challenge — and pinpoints exactly which habits changed.
A camera coach argues that awkward on-camera speech isn't a talent problem — it's a bandwidth problem, and demonstrates five drills to reunite thought and speech.
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