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October 5thThe argument in one line.
Low-ticket affiliate offers outscale high-ticket ones because they reach a buyer pool in the tens of millions, which makes ad testing cheaper, sales faster to land, and the offer durable for months instead of days.
Read if. Skip if.
READ IF YOU ARE…
- You're a beginner or intermediate affiliate marketer deciding what kind of offer to promote first.
- You run or plan to run paid traffic (Facebook-style ads) to affiliate offers and need to know where the buyer volume actually is.
- You've been tempted by high-ticket affiliate courses promising $5,000-$25,000 commissions per sale.
- You want a plain explanation of how CPA payout size interacts with audience size and ad-testing cost.
SKIP IF…
- You already run a profitable high-ticket physical-product affiliate business and have the relationships and capital to absorb refunds and damage claims.
- You're not doing affiliate marketing at all — this is offer-selection strategy, not a general marketing lesson.
The full version, fast.
Robby Blanchard splits affiliate offers into high ticket (roughly $1,000-$100,000 in value, usually physical products like saunas or hyperbaric chambers) and low ticket (under $300 payout, usually supplements or digital products). High ticket needs only one or two sales to look profitable, but the buyer pool is tiny, ad testing can burn $5,000-$15,000 before the first sale, and physical-product refunds or shipping damage can claw back the affiliate's payout. Low ticket offers like GLP-1 telehealth and supplements reach tens of millions of active buyers, cost less to test, and can run unchanged for six to eight months. His own record as ClickBank's top affiliate came from a roughly $60-70 digital product, not a high-ticket item. His rule: find one offer with a huge audience and sell a little bit of it to a lot of people, rather than chasing a handful of big-ticket buyers.
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00:00 – 01:11
01 · Setting up the debate
Robby opens with the hook, introduces himself as a 12-year affiliate marketer and former #1 ClickBank affiliate who has helped roughly 25,000 people earn over $200M combined, then frames the high-ticket vs. low-ticket question.
01:11 – 02:30
02 · Defining high ticket vs. low ticket
He sets the price bands (high ticket roughly $1,000-$100,000 in value, low ticket under $300 payout) and lays out the one clear pro of high ticket: you don't need many sales to look profitable.
02:30 – 04:56
03 · The case against high ticket
High-ticket offers are usually physical products with a buyer pool only in the thousands. Finding the right ad combination can cost $5,000-$15,000, and refunds or shipping damage on physical products can claw back the affiliate's payout entirely.
04:56 – 07:31
04 · The case for low ticket
Categories like GLP-1 telehealth and supplements reach tens of millions of buyers, cost less to test, let creative stay simple, and can run unchanged for six to eight months. The one con: avoid low-payout digital products and look for CPA in the $100-$300 range.
07:31 – 09:11
05 · The verdict and the lesson
Robby states his preference for low ticket outright, points to his own ClickBank record built on a roughly $60-70 product, draws the McDonald's sell-to-everyone analogy, and closes with a comment prompt and a link to free training.
Lines worth screenshotting.
- Robby Blanchard defines high ticket as roughly $1,000 to $100,000 in product value and low ticket as anything paying under $300 per sale.
- A $25,000 sauna sale looks great on paper, but the pool of people actively shopping for a $25,000 sauna is only in the thousands, not millions.
- High-ticket affiliate offers are usually physical products, which means refunds, shipping damage, and drop-shipping problems can claw back the affiliate's commission after the fact.
- Testing a high-ticket offer to find a profitable ad combination can cost $5,000 to $15,000 before a beginner sees their first real traction.
- Low-ticket categories like GLP-1 telehealth and supplements reach tens of millions of active buyers, which is why Robby compares the targeting to shooting fish in a barrel.
- A single low-ticket offer with the right audience fit can run consistently for six to eight months without needing new creative.
- Robby became ClickBank's number one affiliate in the world promoting a digital product with an average order value of about $60 to $70, not a high-ticket item.
- His stated rule for picking low-ticket offers is to look for a CPA payout in the $100-$300 range rather than cheap digital products that only pay $40-$60.
- The core lesson he frames with a McDonald's comparison: the way to make a lot of money is to sell a little bit to a lot of people, not a lot to a few people.
- Beginners who chase high-ticket commissions are, in his words, mostly set up for failure because the testing cost and buyer scarcity work against them from day one.
Why audience size beats commission size
WHAT TO LEARN
A huge, cheap-to-reach buyer pool compounds into more real income than a handful of big commissions, because it's cheaper to test, faster to scale, and lasts longer before it dries up.
- Sort any affiliate offer by buyer-pool size first, not commission size — a $25,000 payout means nothing if only a few thousand people are shopping for it.
- Budget for the real cost of finding a winning high-ticket combination: $5,000-$15,000 in ad spend is common before the first consistent sale.
- Physical-product affiliate deals carry refund and shipping-damage risk that can claw back a commission after it's already been paid in ad spend.
- Mass-market categories let you keep the same simple creative and offer running for months, which matters most for a beginner who can't afford to constantly rebuild a funnel.
- When comparing low-ticket offers, filter by payout size too — a CPA of $100-$300 is a very different business than a $40-$60 digital product with the same ad costs.
- The scalable play is to find one offer with a massive audience and sell a small amount of it to as many people as possible, rather than chasing a few large sales.
Terms worth knowing.
- ClickBank
- An affiliate marketplace where publishers earn commissions promoting other companies' digital and physical products. Robby Blanchard built his reputation as ClickBank's top-ranked affiliate.
- CPA (cost per action)
- The payout an affiliate earns each time a visitor completes a specific action, usually a sale or signup. Used here to compare how much different offer categories pay per conversion.
- GLP-1
- A class of weight-loss and diabetes medications, commonly accessed through telehealth providers, that is currently one of the highest-demand categories affiliates promote.
- Drop shipping
- A fulfillment model where the seller never holds inventory and instead has the manufacturer or a third party ship the product directly to the customer, which the video flags as a risk factor for high-ticket physical-product offers.
Things they pointed at.
Lines you could clip.
02:56
“If I'm fishing, I want to be in a river or a lake or a pond that there's lots of fish. I don't want to be in a position where I'm in a lake and there's only like three fish and the lake is like a mile long.”
07:31
“For me, all day long, whether you're a beginner, intermediate, or advanced, I'm going to go low ticket all day long.”
08:24
“The key to making a lot of money is to sell a little bit to a lot of people.”
Word for word.
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metaphor
What's going on, guys? Robby here. In today's video, we're going to talk about the difference between high -ticket affiliate marketing and low -ticket affiliate marketing.
Which one is better if you're just starting out and you want to have success? Let's get into it right now.
All right, what's going on, guys? Robby here. We're doing fantastic.
In today's video, we're going to be talking about the difference between promoting high -ticket offers as an affiliate versus low -ticket offers as an affiliate. What that means, what's the difference between high -ticket and low -ticket? Should you start with a high -ticket offer as a beginner affiliate, or should you focus on the lower -ticket products, right?
I'm going to share my experience and just based on my expertise over the last, geez, almost 12 years now, or actually more than 12 years running as an affiliate marketer in this space, right? And I have a really strong opinion. on this and we're going to get into right now so guys if you don't know who i am my name is ronnie blanchard over the past couple years i'm from being struggling gym owner with online business then becoming the number one affiliate in the entire world on a platform called clickbank and since that time i've helped nearly 25 000 people earn over 200 million dollars online combined and so we've had a lot of success helping people have success and i'm gonna share my thoughts on today's video about affiliate marketing for high ticket offers versus low ticket offers so let's get into it right now now there's the difference between a high ticket and a low ticket now my idea of a high ticket you probably see people there's like people selling courses now and programs about how you can actually promote these like high ticket saunas and anywhere from I would say high ticket would be anywhere from like a thousand dollars all the way up to like a hundred thousand dollars in terms of value for whatever product you're promoting and I would say low ticket is anything probably under three hundred dollars as far as a payout now there's a lot of pros and cons to both of them right and so there's some things to look for there's some things to be aware of and something to pay attention to okay so the first thing let's
about high ticket right let's talk about the pros and cons of high ticket now high ticket affiliate marketing can be good right because again uh number one the one benefit of high ticket affiliate marketing is you don't need many sales to be uh profitable right so if you're selling a sauna for example that's a 25 000 sauna well guess what you sell one of those at 25 000 bucks you're doing pretty good okay not too bad So that's one of the benefits of high ticket.
Now, also, when it comes to high ticket, right, you have to also keep in mind that you really have to make sure you have the right relationships with the offers, the products, right? Whether you're drop shipping those products, whether you are offering those products, because typically if you're doing an affiliate for a high ticket product, that product is typically going to be physical, right?
So it might be a sauna, it might be a hyperbaric chamber. I've seen a lot of different offers. It could be a water filtration system.
I've seen a lot of different types of those things. But typically, if it's a high ticket offer, usually it's going to be a physical offer now those are probably the two things keep in mind now as far as cons I think there's a lot more cons than there are pros when it comes to high ticket offers that you are promoting as an affiliate so let's get into those right now and I think it's really important because not a lot of people talk about this right so the first thing I would say if you're promoting a high ticket offer so let's say for example you're promoting a sauna right well how many people are in the market for a $25 ,000 sauna I'm sure there's maybe thousands of people right but when i'm promoting an offer i want millions of people interested in this thing okay because when i advertise on places like facebook right i want to make it very easy for me to find fish so to speak so right or a pond that there's lots of fish i don't want to be in a position where i'm in a lake and there's only like three fish and the lake is like a mile long right because it's going to be really really time consuming number one to find the buyer and that means i have
adjust my copy i have to adjust my creative i should have my messaging all the time to find that right winning combination that's gonna get that person that all of a sudden woke up one day and said, you know what, I really need a $25 ,000 sauna, okay? So what does that mean for you as an affiliate?
Well, number one, it's gonna take a long time as a beginner to find that first sale, number one. Number two, it's gonna cost you a lot more money in ad testing and budget to find that winning combination. And I wouldn't even be surprised if it gets close to that, you know, five, 10, $15 ,000 in ad spend before you get it figured out, okay?
is very costly for a beginner, right? I know I wouldn't want to do that. And then number three is anytime you deal with physical products, right?
A lot of times you're dealing with a drop shipping type of company, right? Which can be very problematic. You know, anytime you have a physical product, there can be damaged to the actual product itself.
So let's say a customer buys a $25 ,000 sauna and then they go and they get delivered and, you know, the delivery drivers like dropped it off the truck or they did something crazy to it and it broke or it cracked or it shipped, right? Well, guess what? you know depending on how the affiliate arrangement is you may be out on that money okay and so that's something to kind of keep in mind where maybe the person that is paying you as an affiliate doesn't pay you because well the customer refunded right so you spent all that money right promoting a physical product and that physical product ended up getting refunded or returned right that's bad okay the vast majority of people are going to be set up for failure as a beginner when it comes to promoting high ticket stuff like that now let's compare that to the opposite side which is going to be the low ticket side of things right so we're talking about supplements we're talking about glp1s and telehealth stuff right um what are the pros and cons of that well let's talk about the uh pros first so the pros of it number one is i can advertise to literally millions of people sometimes tens of millions of people that are interested in that one thing so if i'm promoting a telehealth offer for example to a glp1
well guess what there are literally millions of people that are actively looking for this medication right and i can be the affiliate that does that right so that's pretty cool so that means that number one i can spend less money on ads because i have a greater chance of getting sales i can actually uh be more simpler with my creatives so i can test out my creatives without worrying about is it perfect is the funnel perfect or whatever because you know literally if you're it's like you know the expression uh it's true because you know have to have the perfect shot right you're gonna hit something because there's only millions of fish in that pond right I think one of the biggest benefits for something like this is scalability right so if I am a affiliate marketer right I want to be able to scale an offer right I don't want to have to promote a offer and then you know that pool of people runs out very quickly and then I have to switch and find another offer right I want to find a winning offer and in a audience that has hundreds of millions of people if not more and I can just promote that offer for a long time okay I've had offers in you know supplement space I've
motor for six to eight months, right? Consistently, right? That's amazing because now it's like, I don't have to like refresh creative.
I don't have to find new offers and constantly adapt and constantly change, right? I don't have to worry about that as much, right? And so that's really important for you as an affiliate too, because as a beginner, when you first start, that's one of the things you want to avoid right you don't have to go you know offer jumping to different offers right you want to be like hey let me let me just perfect my creatives and correct my copy and perfect my messaging my funnel so that way my offer that i'm promoting does really well so you stay focused whereas you're promoting a high ticket offer right that pool of people is much smaller okay now as far as cons when it comes to promoting low ticket offers i would say there are a few cons when it comes down to it right the one thing i would say is you just got to find the right offer because sometimes depending on payouts.
I've seen some offers that their payout is very low. Maybe it's a digital product, for example, that only pays $40, $50, $60 average order value. So if your costs are high on your ads and it's costing you more than that, it's going to be tough.
But that can be avoided pretty easily, especially if you're promoting supplements that have a higher CPA payout, supplements paying $100, $200, $300 per sale. Same with GLPs. You can typically get a customer for less than what you're getting in a payout.
So that's a benefit as well. So of the two, which one What would I choose?
Well, I mean, I think you already know the answer guys, but for me all day long, whether you're a beginner, intermediate or advanced, I'm going to go low ticket all day long, right? Because number one, If I had to choose one reason why, it's scalability, okay?
Because with a low ticket offer, right? Anywhere between $100, $200, $300 for a payout, I can scale that thing up to the moon, right? Because there's millions of people, it's a huge audience, it's mass market.
I can let the algorithm do its thing and I would take that any day of the week, right? When I became the number one affiliate in the entire world on ClickBank, right? I didn't have a high ticket offer, right?
I was promoting an offer that was paying like an average order value of like 60, 70 bucks at the time, right? Back when it was just digital products. And so that's just a great example for you guys to keep in mind that, yes, that shiny object of like, wow, I can make $25 ,000 per sale or I can make $5 ,000 per sale.
Yeah, that sounds really good. But I learned this a long time ago. The key to making a lot of money is to sell a little bit to a lot of people, right?
Because that's what McDonald's does, right? McDonald's doesn't sell $25 ,000 hamburgers, right? Or these crazy steaks, right?
They sell hamburgers, you know, for a couple bucks and they sell them to billions of people, right? Across the world. And that's how they make lots and lots of money, right?
So the same thing when it comes to an affiliate. Find something that people want, lots of people want, and just sell them a little bit of it, right? And if you can do that...
hundreds of times, thousands of times, tens of thousands of times, which you can with low ticket offers, it's a great way to go. So anyways, that's my advice to you guys today. Hopefully this video has been helpful.
Let me know in the comments below if it has been helpful. And again, if you need help when it comes to scaling your affiliate marketing campaigns or getting started, there's a free training in the description box below you can check out. So anyways, guys, that's it for me.
I'll talk to you soon. Take care.
The Hook
The bait, then the rug-pull.
Robby Blanchard opens with the question every new affiliate marketer eventually asks: go after the big commissions or the cheap, high-volume offers? Twelve years and a ClickBank number-one ranking later, he says the answer isn't close.
Named ideas worth stealing.
01:11concept
High ticket vs. low ticket price bands
- High ticket: roughly $1,000 to $100,000 in product value, usually physical products
- Low ticket: payout under $300, usually supplements, telehealth, or digital products
Robby's working definition for sorting any new affiliate offer into one of the two buckets before deciding whether to promote it.
Steal forquickly triaging a new affiliate offer before committing ad budget
How they asked for the click.
VERBAL ASK
08:48link
“there's a free training in the description box below you can check out”
Single soft mention after the full lesson lands, paired with a comment prompt asking viewers to share their highest-paying affiliate offer. No mid-video pitch.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
