Video of the Day19:01Chriss Boustedt · Tutorial
This Is My New Content Strategy for 2027 as a Creator
A creator explains the three-pillar content system that let him post daily without burning out or shooting more footage.
September 23rdThe argument in one line.
Treat every piece of footage you shoot as reusable B-roll instead of a one-time talking-head post, because a single afternoon of B-roll can be cut into five to ten different pieces of content across months, while a talking-head video is used once and discarded.
Read if. Skip if.
READ IF YOU ARE…
- You're a creator who feels pressure to film something new every single day and burns out fast.
- You already shoot occasional B-roll (travel, day-in-the-life, work setup) but never reuse it beyond one post.
- You want a repeatable system for turning one shoot into multiple pieces of content instead of one.
- You're comfortable editing in Premiere Pro or a similar NLE and want format-specific workflows, not general advice.
SKIP IF…
- You only post live, unscripted talking-head content and have no interest in B-roll-driven formats.
- You're looking for camera or shooting gear advice rather than an editing/repurposing workflow.
The full version, fast.
The video argues that content is either spent (a talking-head post used once and scrolled past) or owned (B-roll you can reuse indefinitely). Using 15 clips shot on a recent trip, the creator builds three different posts in one afternoon: a montage edit cut to music, an educational carousel, and a simple text-on-screen video, all from the same B-roll pool. Each format gets its own short workflow (drop markers to the beat, pull stills into slides, throw captions over clips) and its own best-fit CTA, from a soft follow ask to a freebie opt-in to a direct sales pitch. The takeaway is to stop treating every video as a single-use asset and start building a reusable B-roll library that compounds into more content over time.
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00:00 – 01:02
01 · Cold open: three videos, zero new footage
He shows a montage, a carousel, and a text-on-screen video, all made the same afternoon from 15 existing B-roll clips shot on his honeymoon, with no camera pulled out.
01:03 – 02:33
02 · The spent vs owned content framework
He defines spent content (a talking-head post used once and scrolled past) versus owned content (B-roll that becomes a reusable asset), and explains how carousels feed back into the B-roll library.
02:34 – 05:12
03 · Why B-roll is an investment, not a backlog
Talking heads still matter for relationship-building, but a content strategy built only on talking content doesn't last. One well-shot afternoon of B-roll can realistically fuel five to ten future reels.
05:13 – 07:39
04 · Style 1: the montage edit
Drop a trending or enjoyed audio into the timeline, mark the beats, then slot in the most visually interesting B-roll clips first since viewers decide to keep watching within the first second.
07:40 – 09:42
05 · Style 2: the carousel post
Carousels work best leaning educational rather than personal because people save them more than Reels; he builds his from either video clips or screen-grabbed stills using a template pack.
09:43 – 10:36
06 · Style 3: text-on-screen posts
The simplest, highest-volume format: throw B-roll into the timeline, color grade it, and add captions (he uses a deliberately UGC-feeling font over otherwise polished footage).
10:37 – 13:10
07 · Matching the CTA to the content and the viewer
New viewers get a simple follow ask, recently-grown audiences get a ManyChat freebie opt-in, and already-warm followers get a direct comment-to-buy pitch. He argues withholding the pitch from ready buyers does them a disservice.
13:11 – 14:30
08 · Wrap-up: build the B-roll bank
He closes by reinforcing that skipping a B-roll bank is a disservice to both creator and audience, plugs his editing bundle and free pack, and asks for a subscribe on the push to 50K.
Lines worth screenshotting.
- Content is either spent, used once and scrolled past, or owned, reusable across many future posts.
- A single piece of well-shot B-roll can realistically be reused in five to ten different videos, not just one.
- Talking-head videos still build relationship and trust, but B-roll is what compounds into a library you can draw on indefinitely.
- The most visually interesting B-roll clips should go first in a montage edit because viewers decide whether to keep watching within the first second.
- Carousels get saved more often than Reels because people can absorb and revisit the information at their own pace.
- Matching the CTA to the moment matters more than having one fixed CTA: new viewers get a simple follow ask, warmed-up followers get a freebie opt-in, and already-trusting followers get the direct pitch.
- If you can't manage even one Instagram post a day, the problem is usually overthinking the content, not a lack of raw material.
Build a B-roll bank so every shoot pays off more than once.
WHAT TO LEARN
Footage is either spent once and forgotten or owned and reused, and treating raw B-roll as a reusable asset is what lets a single afternoon of filming turn into weeks of varied content.
01Cold open: three videos, zero new footage
- Sort every piece of footage into spent (used once, discarded) or owned (B-roll you can keep reusing); only the second kind compounds.
02The spent vs owned content framework
- A single well-shot afternoon of B-roll can realistically supply five to ten separate pieces of content, not just one post.
03Why B-roll is an investment, not a backlog
- Talking-head posts still matter for building relationship and trust, but a strategy built only on talking content runs out of runway fast.
04Style 1: the montage edit
- In a music-cut montage, place the most visually interesting clips first, since viewers decide whether to keep watching within the first second.
05Style 2: the carousel post
- Carousels tend to get saved more than Reels, so lean educational rather than personal when the goal is a post people revisit.
06Style 3: text-on-screen posts
- The simplest format, B-roll plus captions, is the one to lean on for daily volume when polish isn't the priority.
07Matching the CTA to the content and the viewer
- Match the CTA to how warm the viewer is: a simple follow ask for new viewers, a freebie opt-in for a recently grown audience, and a direct pitch for followers who already trust you.
- Withholding a direct offer from an audience that already trusts you and has a reason to buy is framed as a disservice to them, not just lost revenue.
Terms worth knowing.
- Spent content
- A post, typically a talking-head video, that gets its one moment in the feed and is never used again once the audience scrolls past it.
- Owned content
- Reusable footage, usually B-roll, that functions as an asset because it can be cut into multiple future posts instead of being used once.
- B-roll bank
- A growing personal library of reusable footage, built from everyday filming, that a creator draws on to produce new content without a fresh shoot.
- ManyChat automation
- A comment-triggered direct-message tool used to automatically deliver a freebie or pitch link to anyone who comments a specific keyword on a post.
Things they pointed at.
Lines you could clip.
00:00
“I was able to make these three pieces of content this afternoon without shooting any new content.”
01:28
“Everything you make is either spent or owned.”
03:00
“If all you're doing in your entire content strategy is yap content, then you're not building anything that's going to last a long time.”
11:58
“They're just looking for a reason to give you money, and you're doing them a disservice if you have a product ready to go and you're not pitching those people.”
Word for word.
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metaphoranalogy
So on screen, you're seeing a montage edit, you're seeing a carousel edit, as well as a text on screen edit. And what's cool is I was able to make these three pieces of content this afternoon without shooting any new content, meaning I had three separate ideas and I was able to execute on those ideas without pulling out the camera.
There was no friction of, oh, shoot, I got to go hop in the shower, got to, you know, look good for camera. Or maybe today I'm just not really feeling up for being social enough to talk to camera. None of that.
I just had an idea and I executed. And now I'm actually recording a YouTube video. So this is something that we share with you guys in this video allows you to actually create more content.
And my brand is living proof of that. And what's really cool is that all three of these videos that I went ahead and created were only made with 15 max clips of B -roll, all of which I shot recently on my honeymoon in Hawaii. It's really good food.
Saw some really cool stuff. It was a vibe. But that's the part that actually matters is I'm focusing now as a creator on documenting my life in a way that I could kind of reuse.
content for other future pieces of content to help me execute on the ideas that I have. In this video, I showed you exactly how the B -roll folder started getting built. So it only makes sense that today I show you guys exactly how to use that B -roll folder that we've been building.
Okay, so before we get into the actual tactical information, I want to kind of lay the context of why I'm doing what I'm doing. The first thing you need to know is that everything you make is either spent or owned. So every content is either spent content or owned content.
And what I mean by that is think of a talking head video that you go ahead and post once onto your Instagram feed and you never do anything else with that, a role or talking head video has its moment in glory in the feed for just that one day or whenever it shows up in your, I guess, audience's feed. Then after that, you scroll by, never use that footage again.
And that is spent content. You put it up, you spent it, you can't use it again. But with B -roll, I consider this to be owned content or an actual asset to building your personal brand.
And the reason for that is that you can create a post like a carousel post, for example, which if you watch my last video on how to make a content strategy or the content strategy that I'm using, then you understand that I use carousels to create B -roll. for this b -roll library and what's cool is with that b -roll that you create for that carousel to i guess feed into your b -roll library you're then able to take that b -roll and make more carousels with it or other forms of content and that's kind of just the whole loop that i was talking about in the last video which by the way if you haven't watched that video go check it out super, super valuable for creators who are just stuck with what do I post or how do I make progress in my personal brand?
And look, I'm not saying that talking heads aren't useful because those talking head videos are very useful. I actually post them every single day in my personal brand or on my Instagram account because that's what builds personal brand. It's what builds the relationship with your audience.
So there is time and place for it. But. If all you're doing in your entire content strategy is , then you're not building anything that's going to last a long time.
Whereas when you go ahead and create B -roll content, think of it like you're . If you're able to use that afternoon that you spent filming B -roll for content months later on or a week later on or a year later, then that afternoon was so much more worth it. than the afternoon that you spent creating the app content and the reason why i don't think a lot of creators create b -roll or want to i guess spend the time creating high quality b -roll is because they don't understand how they can leverage or use that specific style or piece of b -roll later on down the road because what if i tell you this one piece of b -roll that you're going to shoot today yes you will be filming a piece of b -roll today after you watch this video because you're gonna be like oh my gosh i need to film b -roll maybe tomorrow but but what if i told you that that piece of b -roll you're going to create 40 pieces of content with now that's an exaggeration the realistic number is probably honestly you could do 40 if you're a volume monster but say that one piece of b -roll you can use for five to ten different reels and that's not a joke that b -roll will be used in five to ten different videos if you're following and using the system properly and because you have this b -roll at your disposal you're able to take
the ideas that you have on a regular basis every single day and immediately take action on them. One of the things that I hate doing is having an idea and having to pull out the camera. If you're able to just have an idea, load up some footage into your timeline, make some cuts, add some sick color grading to it, and then add your text on screen or whatever it is to make an Instagram post and share your idea.
One. your audience is learning from you a lot more and you're doing your audience a bigger service and two you're able to get more eyes on your personal brand if you're able to get more eyes on your personal brand if you're monetized you're able to make more money because at the end of the day if you're building a personal brand you do have the intention of making money whether or not you want to admit that to yourself that's for you to figure out but it's true okay so earlier in the video i told you guys that i took these 15 videos right here that you guys see here on screen and i turned them into three different styles of content that feel different and unique and the first one is a montage sort of style edits and what this edit really is going to do is you're going to just compile all the b -roll clips that you've been building up and throw them to a trending audio or an audio that you actually really do enjoy so this is where you get to add your personal flair and just have fun with creating content i love the cinematic b -roll aspirational style videos
or just like the day in the lifestyle of content where I get to just show my experiences with my audience. And this is the perfect way to do it because it's so low pressure. You get to, you know, just be creative.
You get to have fun. You get to do and practice the edits that you see other people doing, or you just get to play around, maybe make your own effects that you can then teach your audience later on. etc this essentially what i would say is building your curated sort of style content which builds your reputation if people just can see your name in the feed and be like oh chris is the guy that lives in california i recently just went on his honeymoon trip with his wife michaela and he had a really good time he also made some sick edits with it that i want to go ahead and replicate that's powerful if you can build a reputation of sharing your life and experiences with your audience and they genuinely resonate with it.
That's huge. You're taking up the good mental real estate in their mind. So the way that you can go ahead and create these montage style edits that you guys see here on screen is you can go ahead and pick an audio.
I just drag the audio into my timeline and then I'm going to go ahead and create markers to the beats on the cuts. Don't overcomplicate it. You can if you want.
If you're just a crazy editor, feel free to flex on everybody. But for me, I'm just trying to build a connection with my audience as well. be aspirational so i'm not gonna try too hard i'm gonna let the footage speak for itself so once you have the marks added to your audio or your timeline go ahead and start sliding in the pieces of b -roll to fit the cuts and one quick tip is add in the most i guess visually interesting clips in the beginning because people don't watch it for a second they're gonna watch the rest of the video so low -key go ham in the intro and then you can kind of like coast on along the way essentially all you're trying to do is hook people in the first second to keep them to watching your video to then potentially you know checking out the caption and then you know maybe moseying on over to the follow button so that way they could enter your funnel or your content ecosystem Okay, so now you know how to create the montage content and what it's really for.
We're gonna move on to the second style of content that you can create with B -roll today. And that is carousel posts. Now carousels, they've been my favorite lately.
They've been so fun. So carousel. And the thing that's so cool about carousels is you can go as personal as you want, or you can go as educational as you want.
And what I personally recommend for carousels is doing more educational style. um posts because the likelihood of someone saving a carousel is so much greater than a real why i don't know but i think it's just the way that people can absorb the information it's not like uh you have to wait 30 seconds to get the i guess value you can kind of just scroll through and just kind of go at your own pace.
Whether or not that's true, I have no idea, but that's kind of my hunch. It's just easier to consume formats. And the way that I typically create my carousels is I do use video carousels.
Again, you can actually pull screen grabs from your B -roll and create carousels that way, which I honestly recommend as well. People like photo carousels just as much as they like video carousels. So that's really nice to be able to do that and have that flexibility.
So the way you create them is I go ahead and insert all of the pieces of footage. But first, of course, you got to write out the slides of what you're talking. about.
So you're going to go ahead, add in what it is that you're talking about. So I like to add or at least start with my template pack, which by the way, if you want to go check it out, link will be down in the description. It's essentially a whole editing style in one kit for you ready to go, as well as it gives you a seven day course to follow to build your own unique editing style.
So once I add on the overlay, I'm going to go ahead and just. do that same exact process for the rest of the slides and then you go export each slide and post it to instagram moving on the third style piece of content is i'm just going to call this text on screen so this is going to be your super super simple content that might not be the most fun to create but you can get a lot of volume and get your i guess short form slash written ideas out in a quick time so you could literally have an idea why you're thinking of like a quote or maybe just something that you've learned recently or you could potentially take a thread or story post that you've written and turn it into a real video and the way that you do that is you simply throw in your b -roll into your timeline you're gonna go ahead and color grade it and then you're gonna go ahead and add captions to the actual video now it's gonna be text on screen so just write it down whatever way you want i actually use tick tock sans for this
because I feel like it feels more UGC even though the footage that I capture is more professional. I still like the text to feel a little bit more UGC. So that's how you create the text on screen effect.
And what's really cool is that all three of these styles, you can go ahead and insert any sort of CTA that you really want. So you have a lot of flexibility. And when you have more flexibility, you can kind of use your instincts or that gut feeling of like, hey, this video or this caption that I wrote is really great for someone.
who i think is new to my audience so it makes sense for you to throw in a bright cta real quick just a follow cta just a simple follow for more content like this if you can get people to just you know be brand new to you to know you and trust you enough to go ahead and give you a follow that's huge and again you could use that for a montage edit they can maybe just start following you from a carousel or they could start following you from a text on screen video and then Second off, if you're, you know, posted a carousel and you're like, okay, this would be great for people who just need a freebie or maybe nurturing the followers that I've recently gotten.
So say you got a huge influx of followers and you want to hook them up with your freebie to then enter your email list to then potentially buy from you. I'm going to go ahead and just add a freebie CTA. And what I recommend for the freebie CTA is a many chat automation.
So comment stack that's my freebie mini chat automation to get a free editing pack super simple it gives people one a win if your freebie is good and then also it gets them to just trust you a little bit more moving on the last cta that i would recommend is just pitching your audience so selling your audience and the way that you do that is just same thing many chat automation And just be like, yo, comment editor if you are serious about wanting to upgrade your editing workflow and you're ready to buy.
Because there are people who are willing after you've nurtured them, they know, they like you, and they trust you. There's some people who just want to give you money, you know? They value your service.
They value your perspective. all of that. So they're just looking for a reason to give you money and you're doing them a disservice if you have a product ready to go and you're not pitching those people.
Of course, your product has to be good, but chances are your product is pretty solid. Also, when you sell more people, you're going to get a lot more feedback on your product to then be able to iterate and make your product even better for your audience or for your growing audience. So again, every single one of these can point to each one of these.
Just really go with the flow. I'm not going to give you a rule or a framework to work from other than this right here that you see on screen, because there's so much nuance to creating content and it would be not unethical, but it would be, I don't know, I guess I'm going to use the word unethical. It's not what I really want to use, but it would be kind of wrong for me to say that there's one framework for a montage type of edit, which is just follow only.
There's times and places for it. So lean into the gut feelings that you have. and just know that these are the options that you can run yeah i think that's enough yapping on turning b -roll into actual content posts that you can go ahead and create today and also i hope i was able to drive home the importance of building a b -roll bank if you're not using it as a creator or building a b -roll bank as a creator you're genuinely doing you and your audience a disservice you can be pumping out more content very easily there's no reason honestly nowadays to not be posting minimum once per day on instagram if you can't do one post a day on instagram then you're overthinking your content but again if you guys want all the tools that i use inside of adobe premiere pro to help me i guess fulfill on my personal brand a lot faster go ahead check out the link down below and get the valid reels bundle or if you're new here and you don't quite know me yet or trust me enough yet go ahead check out the free pack down below it has templates and a sound effects kit that i use for my short form content so go check it out highly recommend anyways that's it for me today
We are so close to 50K subs. If you're new here, please consider subscribing. Would be great to have you join the YouTube fam and potentially the IG fam.
But anyways, remember guys, take action, take over. I'll see you guys in the next one.
The Hook
The bait, then the rug-pull.
He opens by showing three finished posts on screen before admitting the twist: none of them required a camera that day. All three came from fifteen clips of B-roll shot on a honeymoon, which is the thesis of the whole video.
Named ideas worth stealing.
01:28concept
Spent vs Owned Content
- Spent content: used once, scrolled past, gone
- Owned content: B-roll reused across many future posts
A binary lens for classifying every piece of content you make: does it get used once (talking-head posted and forgotten) or does it compound (B-roll you can keep cutting into new posts)?
Steal forAny creator content calendar, to triage which footage is worth the extra time to shoot well
05:13list
Three B-roll Formats
- Montage edit (music-cut B-roll compilation)
- Carousel post (video or photo slides, usually educational)
- Text-on-screen (captioned B-roll, high volume, low production)
The three content types he builds from a single B-roll pool, each with a distinct workflow and a distinct best-fit CTA.
Steal forTurning any backlog of unused footage into a week of varied posts instead of one
10:37model
CTA-to-Funnel-Stage Matching
- Cold viewer -> simple follow ask
- Recently grown audience -> ManyChat freebie opt-in
- Warm, trusting followers -> direct comment-to-buy pitch
Picks the call to action based on how familiar the viewer likely is with the creator, rather than using one CTA on every post.
Steal forAny content calendar deciding which post gets a follow ask versus a lead magnet versus a direct offer
How they asked for the click.
VERBAL ASK
14:07product
“go ahead check out the link down below and get the valid reels bundle or if you're new here... go ahead check out the free pack down below”
Soft dual-CTA at the end: paid editing bundle for warm viewers, free editing pack as the low-friction option for new viewers, followed by a subscribe ask tied to a 50K subscriber milestone.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
