Big Idea

The argument in one line.

A content strategy's job isn't to make you post more, it's to remove the decisions you'd otherwise remake before every shoot by routing everything through three fixed content types that build a different relationship with the audience.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A creator posting inconsistently who feels behind every time they sit down to plan what to make next.
Someone building a personal brand who wants content that builds relationship, reputation, and authority instead of drifting into just one of the three.
A creator who wants to post more often without filming more often, by turning every shoot into reusable footage.

SKIP IF…

You already run a documented, repeatable content system that separates relationship, reputation, and authority content.
You're looking for platform growth tactics like hashtags or posting-time optimization rather than a production workflow.

TL;DR

The full version, fast.

Feeling behind on content usually comes from remaking the same four decisions before every shoot: what to post, what format, what topic, who it's for. The fix is a system that routes everything into three fixed content types, each building a different relationship with the audience: friend, professional, and teacher content. The three feed each other through a shared B-roll library, so every shoot deposits reusable footage instead of getting used once. The real bottleneck for most creators isn't a shortage of ideas, it's an inability to finish and post what they already have, and a system built to survive low-motivation days beats one that assumes daily discipline.

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Chapters

Where the time goes.

00:00 – 01:53

01 · The always-behind cycle

Names the loop of feeling behind on content and argues a strategy's real job is eliminating the tedious decisions (what, format, topic, audience) made fresh before every shoot.

01:53 – 06:52

02 · The three pillars: Yap, Curated, Carousels

Introduces the three content types mapped to three audience relationships: Yap builds friendship, Curated content builds professional reputation, and Carousels build teaching authority.

06:52 – 11:23

03 · The closed loop: one B-roll library feeds all three

Explains how every carousel shoot deposits footage into a shared B-roll bank that then supplies Yap reels and curated edits, turning each shoot into a compounding asset instead of a one-off cost.

11:23 – 12:46

04 · Built for inconsistent motivation, not discipline

Explains the personal reasoning behind the system: it assumes he won't show up dialed in every day, so it banks work during high-motivation seasons to cover the low ones.

12:46 – 17:36

05 · Walkthrough on his own page

Screen-recorded tour of his Instagram grid showing a real Yap reel, curated edits, and carousels built from the same B-roll, with rough edit times for each.

17:36 – 19:01

06 · Offer and sign-off

Pitches a paid Premiere Pro template/preset bundle and course, plus a free lower-commitment pack, then closes with a call to take action.

Atomic Insights

Lines worth screenshotting.

Feeling like you're always behind on content usually comes from remaking the same four decisions - what to post, what format, what topic, who it's for - before every single shoot.
A content strategy's real job isn't to make you post more, it's to remove the decisions that slow you down before you even pick up the camera.
Every piece of content builds one of three relationships with an audience: friend, professional, or teacher.
Curated content builds reputation, not friendship - it's meant to make brands and clients take you seriously, not to make people love you.
Carousels double as savable, shareable teaching content, and because making one forces you to shoot fresh footage, they feed every other content type.
Creators who only post one type of content eventually stall: all-relationship creators never get taken seriously by brands, all-reputation creators stay anonymous, and all-education creators are being replaced by AI and search.
Treating a content shoot as a cost instead of a deposit into a reusable footage library is what makes content creation feel expensive.
Most creators don't have an idea problem, they have an execution problem - they put so much pressure on their one idea that they never post it or hate the result.
A system built to only work when you're motivated will fail, because most people don't show up dialed in every single day.
Working hard during high-motivation seasons and banking the footage is what lets low-motivation seasons still produce finished content.
A single templated piece of relationship content, from filming to finished edit, can take about 12 minutes once the system and templates are built.
Posting several times a day only becomes sustainable once reusable templates, presets, and a footage library are doing the heavy lifting, not more filming.

Takeaway

Every piece of content should build one of three relationships.

WHAT TO LEARN

A content system works by routing every idea into one of three fixed content types, each building a different relationship with the audience, and tying them together with a reusable footage library so nothing gets shot just once.

01The always-behind cycle

Feeling like you're always behind on content usually comes from remaking the same four decisions - what to post, what format, what topic, who it's for - before every single shoot.
A content strategy's real job isn't to make you post more, it's to remove the decisions that slow you down before you even pick up the camera.

02The three pillars: Yap, Curated, Carousels

Every piece of content builds one of three relationships with an audience: friend, professional, or teacher.
Curated content builds reputation, not friendship - it's meant to make brands and clients take you seriously, not to make people love you.
Carousels double as savable, shareable teaching content, and because making one forces you to shoot fresh footage, they feed every other content type.
Creators who only post one type of content eventually stall: all-relationship creators never get taken seriously by brands, all-reputation creators stay anonymous, and all-education creators are being replaced by AI and search.

03The closed loop: one B-roll library feeds all three

Every carousel shoot deposits footage into a shared B-roll bank that then supplies relationship content and curated edits, turning a single shoot into a compounding asset instead of a one-off cost.
Most creators don't have an idea problem, they have an execution problem - they put so much pressure on their one idea that they never post it or hate the result.

04Built for inconsistent motivation, not discipline

A system built to only work when you're motivated will fail, because most people don't show up dialed in every single day.
Working hard during high-motivation seasons and banking the footage is what lets low-motivation seasons still produce finished content.

05Walkthrough on his own page

A single templated piece of relationship content, from filming to finished edit, can take about 12 minutes once the system and templates are built.

06Offer and sign-off

Posting several times a day only becomes sustainable once reusable templates, presets, and a footage library are doing the heavy lifting, not more filming.

Glossary

Terms worth knowing.

Yap content: Casual, talking-to-camera content whose only job is to build a relationship with the audience, the way you'd talk to a friend.
Curated content: Polished, craft-display content built to establish professional reputation and authority in a niche, aimed more at peers and clients than casual followers.
Carousel content: Multi-slide or multi-clip posts used to teach or showcase, built specifically to double as a footage-shooting occasion that feeds the rest of the content system.
B-roll bank: A reusable library of previously shot footage that gets pulled into new edits instead of scheduling a fresh shoot for every piece of content.
Closed-loop content system: A production structure where each content type's byproduct (usually footage) becomes raw material for the other content types, so output compounds instead of resetting to zero each time.

Resources

Things they pointed at.

17:58productViralREELS (Premiere Pro template + preset bundle and course) ↗

18:18toolFree editing pack (sound effects pack + free template) ↗

Quotables

Lines you could clip.

00:00

“I would argue most creators are always stuck in this cycle of feeling behind.”

universal creator pain point, strong cold open→ TikTok hook↗ Tweet quote

01:53

“A system removes decisions, and that's it - that's literally the definition of a system.”

tight, quotable thesis statement→ IG reel cold open↗ Tweet quote

07:13

“Because you only picked one, growth is going to eventually stall.”

blunt diagnosis of a common creator mistake→ newsletter pull-quote↗ Tweet quote

09:24

“You have more of a problem of not being able to execute.”

reframes the 'idea problem' most creators assume they have→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

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metaphor

I would argue most creators are always stuck in this cycle of feeling behind. And I know that from experience, I just until recently have always felt behind when it comes to posting content. I always feel like I wasn't posting enough.

I always felt like I didn't know what to post. And I would catch myself in cycles, doom scrolling on Instagram, trying to figure out what to post, only to find out I didn't want to post anything that other people were posting because it just wasn't resonating with me at the time. And I'm sure every single creator can feel that way as well.

But for the past three weeks, I've been posting each every single day on instagram very very consistently as well as maintaining my youtube channel as well and it's not because i'm working harder than you it's actually because i'm working less but I'm more intentional with the work that I put into the, I guess, content system that I built.

Okay, so let's start by talking about why do you need a strategy to begin with? And I was honestly in the camp of, I don't need a content strategy. I think it's lame.

It puts you in a box, yada, yada, all those lies I tell myself. Believe it or not, having a content strategy actually isn't as boring as it might sound. And part of that's because a lot of people don't tell you what a content strategy actually is.

What a content strategy is actually for is to help you eliminate a lot of the like tedious decision making in your content creation workflow what i mean by that is you don't have to start with what am i going to post also what format am i going to post what am i going to talk about who is this content for etc like that's like four different decisions that you have to make consciously every single time before you even pick up the camera and get started recording.

And if you're constantly starting from zero, one, that's slowing you down. And two, it's low -key overloading your brain with way too much stuff that you don't need to be thinking about. You just need to set it and forget it, at least for as long as it makes sense.

And that's important because your best energy should be going into you showing up on camera or how you show up on camera. It shouldn't be going into the thought that you should have already locked in good to go. You're pretty much putting yourself at a disadvantage not having a content strategy.

So that brings me to my first point is a system removes. decisions and that's it that's literally the definition of a system or at least in this context it's not about posting more it's about posting exactly what you want to be posting and getting you closer towards a goal without remaking or making decisions that you don't need to be making anymore so everything that i'm going to go ahead and continue drawing is built with that in mind to remove decisions from your head first we're going to start with the three pillars of content strategy now this is kind of the boring part but like kind of hang in there because it's going to be very very useful what do you guys keep watching so pillar number one is going to be The yap, right?

So why do you yap? You yap because you want to build a relationship with your audience. So let's go ahead and write that down.

This is what actually puts the personal inside of personal brand is the yapping or just sharing your thoughts, talking to your audience as if you would just talk to a friend. Number two, you're going to go ahead and start creating curated contents. Now for everyone, this is going to look different.

But the whole point of the curated content is to show up professionally or build authority, which is your reputation. So this curated content builds your reputation in sort of the space as an authority. Number three, oops, that's a terrible number three Roman numeral, but that is what it is.

It's carousels. So you guys all know carousels. Carousels are the pose that you just, I guess.

make to either show off content do like a photo dump or video dump which by the way all of my carousels are videos and i'm going to explain later why that's super important to this overall content system that i use and what carousels are going to do they're going to establish you as an authority because this is where you're going to be teaching and potentially making like sales style content so yap content is for the people who have decided or are currently on the fence of deciding whether or not you're the person for them so they at this point have probably hit follow or maybe they're seeing for the first time and they're like, hey, I really like the way you think.

I want to follow you. Or they're thinking, I don't agree with you and I... don't think you're someone that i would really enjoy following so i'm not going to follow you and that's exactly what we want we want them to make that decision right there and then because one it's going to repel the people that you do not want inside of your brand or your personal brand ecosystem or i guess your following list i don't know i said that or it's going to attract the people that you actually want inside of your following list or your audience and that is exactly what we're looking for we're looking for the person who says hell yeah i want to watch your content not the person who's like you're all right you're valuable sometimes you know you want someone to love you you out okay well you want someone to actually enjoy you for you and not for what I guess you can give them that is a part of it though okay number two is our curated content or like our reputation stock content this is content to where you get to flex your I guess skills so for me my skills I would say

I'm a video editor. I'm a creative. I like camera gear, yada, yada.

So I'm going to be posting, you know, I guess hype edits or I guess B -roll edits. I'm going to be posting stuff that I feel is good for either clients to hit me up in terms of like say like bigger brands hit me up for like partnerships or someone who wants my bts content or let's say if i'm doing wedding videography hit me up for wedding videography essentially this is just i guess cementing my reputation inside of the space online and social media essentially think your craft on display what is your art that you create whether that's a business or actual art that you want to share with other people and that would make people want to be like hey i want to be like this guy then pillar three is the authority so this is gonna be your educational slash like teaching style sort of content or something that's like savable so for my stuff i'm gonna teach editing techniques or videography techniques or camera techniques whatever it really is so that way i could get people to save it share it with their friends and also just kind of look at me as like an authority or like a knowledgeable person that they can come to because i don't want to be known as the guy who just makes nice reels but i also don't want to be just known as the

who makes educational content, or just the guy who just makes stock content. They all serve different purposes. And I think the blend is where your personal brand really takes form and actually...

shapes you as a creator. If you just do one of these, you're going to be able to get replaced very, very easily. But if you mix and blend these three together, you're going to have like a bulletproof sort of content system going on and working for you.

So that way, people that you want to work with or people you respect or even just the audience you want to build will actually follow you. And the best way I could put it is you're building a relationship at each step. So this YAP step is you're becoming their friend.

like you're literally building that friendly relationship the second one you're building the professional relationship so people are like yo okay like you can actually do stuff like you're kind of nutty the third one is you're a teacher you're building a teacher sort of like student relationship so with this you're building actual relationships at scale with your audience and again the issue is that most creators pick one they either do all yap so brands never will take you seriously or they're all curated which then leads to the problem of people not knowing who you really are or they're just all education which is pretty much at this point being replaced by ai or i guess google searches and then Because you only picked one, growth is going to eventually stall.

And then you're just going to blame the algorithm and be like, yeah, why does, you know, why am I not going viral? Why am I not growing? Yada, yada.

Okay. So now we are finally at the part where a lot of people get it wrong. And it's the fact that all three of these pillars, when done correctly, feed into each other.

It's a closed loop. So remember when I was talking about the sort of carousels that I do? So the carousels that I do, I record B -roll that I actually enjoy looking at.

So for me, it's Cinematic B -roll. For you, it doesn't have to be cinematic. But it builds a B -roll library.

With this B -roll library, you can do so many different things. You're able to create B -roll that you can throw into your Yap Reels. So you can spice up your Yap Reels and they can get better over time.

You could do voiceover videos with you just talking with something that you have to say. Or you can feed it into your curated content up here through doing, I guess, hype. edits or like sort of like the b -roll edits or like the cinematic edits whatever it is or you can kind of just like throw the b -roll into your more curated pieces of talking head or maybe you're showing off a product for a brand whatever it is you have a whole bank to pull from so because every single carousel forces me to record b -roll people would be like ah like that's a cost of you know recording a b -rolls i have to pull out the camera but if you can flip that mindset of it being a cost to getting the carousel out and turn it into this is actually Compounding my content system to be a better system So that way it reduces friction from me being able to you know Go from an idea to actually hitting posts on Instagram when you get that and you understand that you're gonna be locked in and you're gonna want to do carousels a lot more because you realize it's a compounding effect that makes literally

you reaching our goals so much easier and the reason why this matters is because for anything like me you don't have a shortage of ideas you have a problem with actually executing on those ideas and getting them out in a timely manner or you might think you actually do have an idea problem but i do challenge you to rethink that because i don't think you have an idea problem you have more of a problem of not being able to execute.

And what I mean by that is because you have an issue with being able to execute, you're going to go ahead and put so much pressure on one video idea that you do have. Because you put pressure on that, you're going to want the one video that you post to do super well. And I guess hyper optimize everything, you're going to hyper optimize the shooting location or just the script, the I guess color grading the editing and because you're trying to hyper optimize it just kind of takes the fun out of creating content and you'll either post that video and start all over again and just not enjoy the process until you figure out that hey this isn't working or you'll just not post that video at all you won't even follow through on it because you're so in your head about it and then you're gonna be sitting there like oh i uh don't have any ideas when that's cap you just have an execution problem but i did too so i'm not i'm not talking about you so because of that

this system helps me to where i don't have to pull out the camera every single time i have an idea i have a b -roll bank bureau library that i can pull from to create curated pieces of content that i truly do enjoy so i'm able to go from an idea to posting within an afternoon and not a separate shoot or be like y 'all going to shoot it tomorrow and then post it tomorrow.

It's like, no, you could just do it right now. And because of that, I put so much less pressure on the video to perform because I'm like, okay, this is just one idea that I have. I want to see if it performs.

If it does great. If it doesn't, then I'm on to the next video. Didn't take me tons of time.

It didn't hurt my ego. It's because I'm working smarter and not harder. Okay.

So what does this system buy you? So one, it buys you a content bank that you can start to build with the B roll. Two, wait, let me actually write bank.

Two, it allows you to stay or at least feel always ahead because you have content shot and ready to go. Three, it allows you to have more time to think and read slash absorb info. Okay.

And that's important because if you have more time to think, read or absorb more info, you're able to have better ideas. crazy right and because you have better ideas your content is going to do and perform better so it's a system that actually works the way that it should work you put in more effort in the front end then on the back side of you putting in that work on the front end you're able to chill a lot more and be able to rest recover and have the time to think so that way you can have and create better ideas here's like the personal reason why i built this system this way is because I'm the type of guy who, when I work and get dialed in, I enjoy working a lot.

But I go through seasons or I guess times of where I don't want to work at all. I'm not the guy who can just show up every single day just based on peer motivation and discipline. That's not me.

If I wake up that day and I'm really not feeling dialed in or I want to work, I'm unfortunately not going to work. I'm not going to get to work or at least work as hard as I usually do when I am in the work mode. But I don't think that's just me.

And I think that's a lot of people. So the system isn't built on discipline. It's built on work that's already done.

Because most content strategies assume that you're going to show up perfect each and every single day. But my system assumes that I won't. And that's because I just won't.

But it still works. Okay, so now I want to show you guys the actual content system in, I guess, effect on my own page. Because yes, I am using this system.

believe it or not, for my own content. But yeah, so first things first, I'm going to start off with the app content. So this is the app content that I use in post.

So as you can see, it's literally just me talking to camera and I have this sort of cinematic overlay via my template pack in Adobe Premiere Pro. I literally just go ahead and import the template, change the text, and I'm good to go. So this reel itself probably took me about a minute and a half to film, probably took me about 10 minutes to edit if that literally just import the footage cut it up and then go ahead and add on the overlay which takes about you know maybe no joke a minute so yeah probably a five minute ten minute edit at that so i have a yap content video done in about 12 minutes super easy and this is something you can do in bulk which is what i recommend you doing so i'll record 10 20 of these at a time like this batch right here i think i had 16 reels in one go and i just you know did them all in one day one afternoon and it created me content for a long time after the yap i have sort of the curated content which this i would consider to be curated

piece of content it's b -roll from sort of all of the i guess videos that i've shot over the course of the past year but also it's from my lifestyle content as well as my carousels so some of these clips came from my carousels because i do record my carousels in widescreen so that way i can crop in for vertical but also can have horizontal as well so this is a curated piece of content let me see if i can find another curated piece of content i would call this another curated piece of content again just another template that i went ahead and dragged and dropped onto my footage after i made the cuts and it was good to go super easy done maybe in about 20 minutes or so super super slight now we are on the carousel content so i've been making carousels kind of around the stuff that i do in my daily life so for this one this was still my five favorite gaming essentials because gaming i feel like is a part of my life it's what i enjoy at least is for one of my hobbies so i just went ahead and used this opportunity to create cool clips cinematic clips of i guess my setup

So me getting onto the computer showcasing my HyperX IEMs, my mouse pad, yada, yada. You guys kind of get the point. I just get cool B -roll that could work for this carousel, but also is maybe a little bit more general.

So it could work in other pieces of content, literally just like this. Another carousel that I went ahead and did was this one, my favorite creator, Apartment Essentials. So I got some B -roll of me chilling at my desk showing that I'm a creator.

So cordless vacuum went ahead and got some cool cinematic shots of me using my cordless vacuum, which by the way, love that vacuum. Me showing off my fake plants in my living room. I think I had this shot, a different shot.

And this is all shots that I can use in curated pieces of content because I'm taking the time, slowing down, making sure everything looks good, but also getting a piece of content out of it as well. So it's really cool. Again, this is something else that works in my daily routine.

So I just had to, you know, figure out a way to throw into a carousel and I did it. And then this one I probably won't ever use other than for this, but you guys kind of get the vibe. So yeah.

those are my carousels again i went ahead and created this using a template that i have used and kind of made ready for my own personal brand this is another carousel that i actually went ahead and created from my b -roll so i made it picture carousel with my video b -roll to i guess sell my viral rules bundle which by the way is actually a perfect segue into my product that i really really do if you guys edit in adobe premiere pro believe you need in your workflow not only is it going to give you all of the templates that i use to create my yapcon to go ahead and create my carousel content as well as my curated styles of content it has a video course teaching you how to edit short from content like a pro like me and then also it teaches you how to go in use the template pack as is but also tweak it to your own brand style and if you're sitting there like yo I don't have a brand style or visual identity for my content yet but I want one then inside the pack I have a

build your own style worksheet that allows you to go in and build your own unique video editing style. You can then plug into the templates that I made as well as the preset pack that I made. So that way you have the full editing system at your fingertips.

So that's really cool. Highly recommend if you're going in and you're just like, yo, this seems like a lot of work. Truthfully, with the Vial Reels bundle and your content strategy, there's no reason for you not to be posting two to three times every single day.

And imagine what posting more can do for your business, for your brand and for your future. like for me i've been getting the most traction that i've ever gotten along my creator journey now because i've implemented this content strategy as well as work smarter with my valid reels bundle so again if you want to go ahead and cop it link will be down in the description below but also if you're not really ready maybe it's your first time knowing me and you're like yo i don't trust you i don't know who you are go ahead and get my free pack it has my sound effects pack that i use for my short from content as well as it has a free template for you to get started in adobe premiere pro and it looks really cool and it'll help you make content look pretty solid right off the rip you can just change the font to your i guess sort of liking and you're good to go anyways guys thank you so much for watching this video hope you learned something and i really do hope that you take action on this video so that way you can start posting more content and with you posting more content allows you to live the dream life that you always wanted anyways guys that's it for me today all that's left is for you to take action and take over i'll see you guys next one peace was i not recording

No, I wasn't gone.

The Hook

The bait, then the rug-pull.

He opens by naming the cycle almost every creator recognizes: doom-scrolling for what to post, then rejecting every idea because it doesn't feel like you. His claim is that the fix isn't posting harder, it's building a system that removes the decisions causing the stall in the first place.

Frameworks

Named ideas worth stealing.

02:53model

The Three Content Pillars

Yap - builds friend relationship
Curated - builds professional reputation
Carousels - builds teaching authority

Every piece of content builds one of three relationships with the audience - friend, professional, or teacher - and creators who post only one type stall growth because they only build one kind of relationship at scale.

Steal forplanning any personal-brand content calendar so posts rotate across all three relationship types instead of drifting into just one

07:13model

The Closed-Loop B-Roll System

Record B-roll while making a carousel
Bank it in a reusable library
Pull from the bank for Yap reels and curated edits
Reuse library footage in future carousels

Each content type's shoot deposits footage into a shared library instead of being used once, so effort put into one pillar compounds into the other two.

Steal forany creator who wants to stop treating each shoot as a one-off cost and start treating it as a reusable asset

CTA Breakdown

How they asked for the click.

VERBAL ASK

17:58product

“if you want to go ahead and cop it link will be down in the description below... go ahead and get my free pack”

Layers a paid offer (template/preset bundle plus course) with a free, lower-commitment pack for viewers who don't yet trust him - a soft on-ramp rather than a single hard pitch.

MENTIONED ON CAMERA

17:58productViralREELS (Premiere Pro template + preset bundle and course) ↗

18:18toolFree editing pack (sound effects pack + free template) ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.