Big Idea

The argument in one line.

Organic growth came less from any single hook or caption trick and more from a repeatable system: one low-effort format posted twice daily, a week of content batched in a single filming day, and an AI agent handling scheduling, captions, and DM follow-up that used to cost a paid assistant $1,000 a month.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A coach or agency owner who wants organic Instagram growth to feed a paid-ads retargeting funnel, not just a follower count.
Someone already filming talking-head content who wants a lower-effort format to double posting frequency without burning out.
A solo operator paying a person for uploading, captioning, or scheduling who wants to see that role handed to an AI agent instead.
Anyone curious about connecting an AI agent like Claude to a social scheduler (Blotato) for automated posting and comment-to-DM lead capture.

SKIP IF…

You're looking for hook-writing or copywriting craft; this is a production-and-systems video, not a scriptwriting one.
You run pure entertainment or B2C content with no ad funnel behind it; the whole system here is built around retargeting and lead capture.

TL;DR

The full version, fast.

A Facebook-ads coach for coaches and agencies doubled his Instagram posting to twice a day and grew roughly 1,000 followers a week by settling on one low-effort format, a split-screen reel recorded in OBS with a free plugin, alternated with a looser talking-head or podcast-clip post. He plans content in a Wednesday research block that feeds an Airtable Kanban board, builds visual assets in Figma on Fridays, and films everything in one bulk session on Tuesdays. Instead of paying a $1,000/month assistant to upload, caption, and schedule, he now hands finished clips to an AI agent connected to a social scheduler, which transcribes the files, applies his posting rules, writes captions, schedules the week, and runs comment-to-DM automations that capture leads.

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Chapters

Where the time goes.

00:00 – 00:45

01 · Cold open: the growth numbers

States the topic and shows Instagram/Facebook analytics claiming over 10,000 new followers in 10 weeks, about 1,000 a week.

00:45 – 01:38

02 · Posting twice a day

Explains the single schedule change, once a day to twice a day, that started the growth curve, comparing last quarter's baseline (10-30 follows on a good day) to now (100-500+).

01:38 – 03:10

03 · Why the growth actually matters

Lists the downstream benefits: DMing and booking calls with new followers, a large volume of top-of-funnel views, and retargeting ads that now outperform cold ads.

03:10 – 04:20

04 · Finding the winning format

Identifies the split-screen reel as his repeatable 'wedding format' and contrasts it with the looser alternate-day talking-head or podcast-clip post.

04:20 – 07:02

05 · The OBS split-screen setup

Walks through recording split screens with OBS Studio and a free plugin, deliberately keeping production low-effort with no script or teleprompter.

07:02 – 10:00

06 · Planning system: Airtable and the weekly schedule

Shows the Airtable content Kanban board, the recurring Wednesday content-research hour, and how ideas get logged before they're ever filmed.

10:00 – 11:30

07 · Batching assets in Figma, then filming in bulk

Details the Thursday ad-script day, the Friday scripting and asset-building session in one large Figma board, and the Tuesday bulk-filming day that turns roughly ten short-form videos plus one long-form video into a single shoot.

11:30 – 12:30

08 · Replacing a $1,000/month assistant with AI

Explains why he dropped a paid content assistant and moved uploading, captioning, and scheduling to an AI agent connected to a social scheduler, redirecting that budget into ads.

12:30 – 15:50

09 · Live demo: the AI agent schedules the week

Shows the actual folder of edited clips and a live chat session where the AI agent reads his posting rules, transcribes the files, schedules them, and writes captions with no manual work.

15:50 – 16:40

10 · DM automations for lead capture

Demonstrates comment-to-DM automations where a keyword like 'SCRIPTS' left in the comments auto-sends a lead-magnet link, and floats extending it to follow and email requests.

16:40 – 17:03

11 · Wrap-up

Recaps the two formats and the AI workflow, closes with a subscribe ask.

Atomic Insights

Lines worth screenshotting.

Posting twice a day instead of once took this account from occasional 10-30 follow days to a baseline over 100, with peaks above 500.
The account now averages roughly a million views a month, feeding a retargeting funnel that outperforms his cold-traffic ads.
The highest-leverage decision wasn't a hook or caption trick, it was picking one format low-effort enough to sustain daily.
His main format, a split-screen reel, is recorded entirely inside OBS Studio with a free plugin, no separate mobile app required.
He deliberately kept production value low and dropped the teleprompter, because a fully-scripted setup couldn't produce enough volume.
Content ideas are collected during a dedicated weekly scrolling hour and logged into an Airtable Kanban board, not invented on filming day.
A week of filming happens in a single bulk session, because prepping visual assets ahead of time takes longer than the actual recording.
He replaced a $1,000/month content assistant with an AI agent connected to a social scheduler, and redirected that budget into ad spend.
The AI scheduling pipeline transcribes raw clips, decides posting cadence by content type, and writes captions in his voice without manual review.
A single comment keyword can trigger an automatic DM with a lead-magnet link, turning organic engagement directly into lead capture.
TAM (total addressable market) is why a broad, mass-market coaching offer pulls more organic views than a narrow B2B niche would.
Every format has a defined job: the split screen drives reach, the informal talking-head or podcast clip drives relationship, not virality.

Takeaway

One Format, Twice a Day, Automated Posting

ORGANIC GROWTH SYSTEM

Doubling posting frequency drove the follower growth, but the whole system only holds together because one low-effort format, a batched weekly cadence, and an AI-run posting pipeline keep it sustainable.

02Posting twice a day

Doubling posting frequency, once a day to twice, was the single change that took a flat follower graph into a growth curve.
Baseline daily growth before doubling frequency was 10-30 new followers a day; after, the floor moved to 100+ with peaks over 500.

03Why the growth actually matters

A larger active following creates a DM and booking pool: every new follower is a potential outreach target, not just a vanity number.
For broad, mass-market offers, organic content pulls in dramatically more top-of-funnel views because the addressable audience (TAM) is wider than a narrow niche.
Retargeting ads aimed at people who already saw organic content outperformed cold-traffic ads, because the audience arrived pre-warmed.

04Finding the winning format

Committing to one repeatable format you can produce consistently beats chasing a different creative idea for every single post.
A format only qualifies as sustainable if it can be filmed with zero script and almost no editing decisions made in the moment.

05The OBS split-screen setup

Split-screen video, a small talking-head bubble over a full-screen phone or desktop capture, can be recorded entirely inside free software with one plugin, no separate recording app needed.
Deliberately lowering production value, dropping the teleprompter and full script, was what unlocked enough volume to post daily instead of occasionally.

06Planning system: Airtable and the weekly schedule

Separating 'collect ideas' from 'make content' into different calendar blocks, a dedicated weekly scrolling and research hour, keeps a content backlog from running dry.
A simple Kanban board with just idea, inspiration link, and format type is enough structure to plan a week of content without overbuilding a system.

07Batching assets in Figma, then filming in bulk

Most of the real time cost in higher-production content is in prepping visual assets beforehand, not the on-camera filming itself.
Batching an entire week of filming into a single day only works if every asset and talking point is already prepared in advance.
A mix of roughly ten short-form pieces plus one long-form video a week is sustainable when the heavy prep work is front-loaded onto other days.

08Replacing a $1,000/month assistant with AI

A recurring monthly cost for uploading, captioning, and scheduling content can be fully replaced by an AI agent with API access to a social scheduler.
Money saved by automating a manual task is worth redirecting into paid acquisition rather than treating it as pure savings.

09Live demo: the AI agent schedules the week

An AI agent can be given a standing set of posting rules once, cadence, day-of-week mix, tone, and reuse those rules every week without re-explaining them.
Handing an AI agent raw video files is enough for it to transcribe them, understand what content is available, and slot it into an existing schedule.
Captions written by an AI trained on past captions can go out with little manual review once the pattern is trusted.

10DM automations for lead capture

Turning a single comment keyword into an automatic DM converts organic engagement directly into lead capture without any manual follow-up.
The same automation infrastructure can extend to requesting a follow or an email address before delivering the promised resource.

Glossary

Terms worth knowing.

TAM (total addressable market): The total number of potential customers a business could serve. A wider TAM is offered here as the reason broad, mass-market offers pull more organic views than narrow niches.
Split-screen reel: A video format pairing a small talking-head bubble in the corner with a full-screen recording of a phone, tablet, or desktop app underneath it.
ATM / Aitum plugin: A free OBS Studio plugin that adds a dedicated recording panel for producing vertical split-screen reels directly inside OBS, without a separate mobile app.
Kanban board: A visual task board organized into columns representing stages (e.g., idea, drafting, scheduled), used here inside Airtable to move content ideas through production.
Blotato: A third-party tool that connects social media accounts to an AI agent via API, so posts can be scheduled, captioned, and published automatically.
Retargeting ad: A paid ad shown specifically to people who already saw or engaged with organic content, used to convert already-warmed viewers into leads.

Resources

Things they pointed at.

05:02toolOBS Studio

05:02toolATM / Aitum OBS plugin

07:23toolAirtable

09:59toolFigma

11:31toolBlotato

11:43toolClaude (Anthropic)

00:15linkFree Facebook & Instagram Ads Course ↗

00:15linkApply to work with us (Dr. Matt Shiver's ads agency) ↗

Quotables

Lines you could clip.

00:14

“we have gained over 10,000 followers and we're on pace for about a thousand followers a week right now”

stat-first hook with a concrete, repeatable number→ TikTok hook↗ Tweet quote

06:40

“the engine that feeds it is the split screen”

tight metaphor naming the core mechanic in one line→ IG reel cold open↗ Tweet quote

11:54

“I was essentially paying that person to get all the assets that my editor was sending me... I probably put a thousand dollars back towards ads”

concrete ROI number for the AI-replaces-assistant argument→ newsletter pull-quote↗ Tweet quote

15:57

“it's just crazy what you can do right now”

punchy closer on the automation section, no setup needed→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

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metaphor

In this video, I'm going to share with you guys my current organic strategy that I've been using on Instagram and really across all short form social media platforms to grow my brand. So go check this out right now. I pulled up here on Facebook.

My, this is like. Instagram's stats page over here, but you can see over the past 10 weeks, we have gained over 10 ,000 followers and we're on pace for about a thousand followers a week right now. I'm not the type of guy that like loves making content, right?

Like I'm not a influencer. I'm not somebody that's going to create content looking to get views. So I'm sharing this as more of a way to inspire you and kind of show you what I'm doing.

So you can take parts of it or elements of it and make it your own. So if we compare this to the same time beforehand, right? Essentially, quarter.

I decided, hey, I'm gonna take Instagram more serious. I'm gonna post twice today, okay? That was a big part going into this quarter is I'm gonna post twice today and let's just see how this thing performs.

So looking at the last quarter, you can kind of just see if I look at April 23rd, we had 14 new followers and then same time period, however long, after 81, right? And then we can kind of see, you know, I was getting about 10, maybe 20 followers on good days, maybe 30 followers with this gray line here. But now you can kind of see the baseline.

is significantly higher where we're getting sometimes upwards of 100 and oh yeah I guess like 100 is kind of the baseline now upwards of 200 and like our best ones when we get like a post it does really well over 500 followers that are coming in from the content that I'm creating so I want to walk through what I'm doing right because again I'm not a I'm not a content guy right now Some other pros of this is as this is growing, so a thousand followers a week, we can DM all those new followers and book calls from the new follows.

The second part of that is we get a massive amount of views. So for a business account, like to me, it's not very common, right? Like when you have a mass market B2C offer, if you're a coach, consultant, whatever, and you work with anybody, like you'll get a lot more views because there's a bigger TAM.

TAM stands for total addressable market. There's more people you can service. So the fact that I'm posting just twice a day, right?

Went from once a day to twice a day with what I'm gonna share with you guys in this full video, we're averaging right now over the last 30 days, about a million views. All of my ads can now pick off these people that are more top of funnel that have just seen me on their feed. So I'm building a way bigger system for some of my ads to be able to capture some of these leads.

And we are seeing that like our best performing ads right now are retargeting ads where previously I didn't run much retargeting ads, but now we're starting to get a lot more top of funnel content that's bringing people in. And you can see all of the top content based on views are all on what I do, right? The hidden Facebook ads setting.

Okay. How to force Facebook to bring you qualified leads. These two right here are extremely.

extremely like ideal clients. Video scripts, yes. High quality leads, like high quality leads, right, are hitting for me, right?

So that's awesome. Love this, okay? Now, the second part of this, what I wanna share with you guys first is kind of the overall what I did, right?

Because the first thing I did is, yes, I started posting twice a day, but even before that, I found a winning format, which you can see, this is my winning format, is this split screen. style like most of my stuff is like every morning i'm going to post one of these and then in the afternoon i'm going to post a talking head video or honestly the afternoon video could be kind of more relationship driven or like more just like yapping style kind of simple or it might alternate with like you know a podcast clip these things don't do well right but like i still get to leverage the professionalism i can i can collaborate with friends it works well but it's not like nine likes, eight likes compared to 100 likes, whatever.

Likes aren't that important, right? But at least to come back to it, like the engine that feeds it is the split screen. We know that works and the other one's more relationship building.

It could be a shot from like a YouTube clip too that's repurposed, but not gonna be something that's gonna be designed to get a lot more views. It's more for the other additional impressions. So again, the first thing I found was this is the wedding format for me.

I like creating it. And I think that's the most important part when you're. making any type of content in general is finding a style that you can do consistently and very, very easily.

So for me with these, they're so easy. Okay. I want to show you guys how I do these split screens.

I think they're really underutilized and they're doing extremely well if you're a B2B coach, but also it could be B2C if you're just want to draw on your iPad, because that's all I have is my iPad next to me and I'm just over top of it and I'm just doing it. And then by the time it's all, you know, it's done, I'm kind of free flowing.

There's not much of a script at all for these. It's just an idea. Send it to my editor, edits it.

Sends it back to me. And then I schedule it with another software. I'll show you guys at the end.

All right. So here is this setup that I'm using. I'm using OBS to make these split screen recordings.

So right now you can't see me. I would typically be right here, but because the camera is, it's not on. Right.

But I'm recording this video right now on my SD card. So you can't see it, but in a normal day, like if I'm filming just these talking heads, split screens, I will be up here on the top. And then underneath here is the screen that I'm sharing, right?

This is what is present right now. Like this is what is. currently being split screen below, I have that for my desktop and then I can just like click this thing off and now all of a sudden I'm on my iPad.

So like this to me is the simplest way for me to create a bunch of content. You use OBS Studio just like this and you wanna get the plugin called atm .tv and you just get this plugin, right? And then once you have the plugin, it'll bring up the side window in OBS and this is the side window where you can create reels.

So all I have to do is push record. Just like this, I'm already talking into the mic. My microphone's connected, all my camera, everything is connected.

And then I push done. I have the file recorded. So I'll go ahead and pull it up really quick for you.

But it's just, it's so easy and convenient. And that's kind of the name of the game. So I just finished recording that and.

You know, here is the file that we just recorded. So the whole entire thing is on there of me talking. Normally my face would be on here, but I'll just film a bunch of these.

Right. And once I have them all done, like I just sent in my editor and you know, we are good to go. It is so easy to make.

Right. So that's the first thing again, like finding a style you like for me, it's a split screen. I've got a really simple setup type in like one click set up on the internet.

I saw an ad from this guy. And I bought it for like 200 bucks. I never talked to him, but I love the setup.

So if you guys wanna like walk through that, that's not my zone of genius. I've just got this thing set up enough to where I can create content on a consistent basis, but it is ripping for me in terms of that. And I also film ads this way too, right?

Like I film ads in this same exact style, which is just really, really cool for me. All right, so coming back to this over here, the first thing is finding a style you like that you can consistently stick with and just stick with that as your main one. And then the second one, if you're gonna post multiple times a day, have the other one.

be, again, simple. But the whole thing that makes this thing work is that it's pretty low production value. I used to have, you know, the full set of everything was scripted on this teleprompter and perfect.

And I was just not getting nearly the amount of content out that I needed. So for me, again, the whole play is every single Monday. or every single morning, I have a split screen video.

Every afternoon is a more informal video. Now, to go a level deeper, I wanna walk through how I actually plan these because that's a super important part of this to make this whole thing work. So I use Airtable as my content database, and this is where I get ideas, right?

And I put them into Airtable. It's a simple Kanban board just like this, but I will go through here. And I will add ideas to this over the week.

So if I look at my schedule, inside my schedule every single week, it's very organized as you can see, but I have time set aside every Wednesday, an hour and a half to do content research and ad research. So during this time, I am literally just scrolling. My whole entire job here is to scroll and save ideas.

Right. I'm doing this for ads and organic. So as I find things I like for Instagram organic, I save them and I bring them up over here.

So if you come up over here, you can see I already have a reference here. I've got my content pillars. I've got my content type and it's all just kind of saved in here.

Right. So the title idea is, you know, what. kind of the main concept of what I'd have.

I put my inspiration in here. So this was one that I scrolled by and really liked, did really well. And it's similar to what I do with Facebook ads.

So I have that there. Content pillar. I honestly don't use these anymore.

I'm just, it's just there. It's because I used this template a while ago. So don't worry about that.

And then. the content type. Again, I want to have the split screen reel.

I need five of those a week and then five of anything else throughout the week, right? It could be a photo, a carousel. Right now, honestly, the selfie iPhone reels are the easiest, but then there are the occasional, I'd say hi -fi reels.

And that would be something hi -fi to me is just more production value. While this is like a talking head, there's more editing that's required. I need more B -roll.

I need all that stuff to kind of be like synced up first, just me grabbing my phone and talking right now. We have a mix of both of those, but for me, again, the driver. is the split screens.

So I focus on split screens and then whatever else I find that week that really inspires me that I want to create, or maybe it was a client story, something happened with a client. I'm going to take that idea and how can I turn that into either an informal style, just talking head yapping video, or maybe I do want to add a little bit more production, add some B roll to it and stuff like that.

But most of the time right now, again, split screen because of ease, I can knock them out very fast. And then again, another form of, of real, right? So Coming back to schedule every Wednesday, I save all the ideas.

Okay. On Thursdays, this is more for overall general marketing. That's my day.

I'm actually making ad scripts or making ad statics. And then on Friday is when I sit down and write my short form or long form videos. I write it because most of the time the prep takes just as long, if not longer, than the actual filming.

So you can see I'm in my film session right now, but I'll create all the assets and concepts I need to create. Scripts, again, I don't really script anything right now. It's more so just like looking at these ideas and then moving them over to drafts and kind of like writing out some bullets of what I want to do during this video.

Now, one thing that I do want to mention is you can see I oftentimes will make assets like this. Okay. This was made inside of Figma.

Figma is where I drop in all of my like kind of YouTube projects as I'm like working on them. So this is going to look super messy, but this is all the stuff that you see on my Instagram, but I'm just like zoomed in, you know, like right to here. I just have this one massive board that I use for all the videos.

And that can help because oftentimes I might use this landing page multiple times and I can just have it in one board. And I'm like, ooh, I'm gonna take this landing page and this ad screenshot to give an example of how I do X, Y, Z. I'll make all this stuff though.

This is what actually takes the time. This is also, it makes the video good, right? For my split screen stuff is I'll make all those assets on Friday.

And then on Tuesday, everything's ready. All I have to do is just turn the camera on and film the videos, right? I can film all in bulk.

So this is the last little bit. It's my YouTube video, but I started this whole thing off with my informal videos every week, do 10 short form videos, five that are going to be split screen and five that are going to be just. normal kind of yapping, talking head videos, right?

So I started off with a normal yapping, talking head videos, because I can be a little bit more kind of wordy and doesn't really matter as much as a good kind of warmup. Then I progressed from that to my split screen where it's a little bit more, okay, cool. Let's go a little faster and make sure it's tight.

But I also have, you know, a screen that I'm walking through that has helped me stay focused. And then the last one as of today is the YouTube video. I can be way longer, talk longer, et cetera, and kind of just walk through what I'm finding success with across the board.

So So that is that process there. Again, very, very simple.

And then the last thing that I want to show you guys is Blowtato. My gosh. Right.

So I was paying a content assistant a thousand bucks a month to come in here and schedule my content. And I saw so many, you know, ads and too many things on, hey, you should schedule content with AI and blah, blah, blah. And I was like, I will see blah, blah, blah.

But I really got deep into Claude and I was like. I could totally do this. Like I could totally have Claude schedule everything for me because I was essentially paying that person to get all the assets that my editor was sending me.

And then they would go upload them and then they would write the captions and then post them. And I was like, I probably put a thousand dollars back towards ads. I feel like I would get way better results or ROI on this.

So I looked into a bunch of different AI softwares and landed on Blotato. Blotato allows you to connect all of your social accounts. to it and then it directly connects via API into Claude.

Okay. So what I can do with Claude is I can schedule all of the content. So right now, all of these videos that are in here right now have been scheduled through Claude.

Now I just got back from my honeymoon, so I am behind. Typically I have way more content that's already scheduled out, but being on my honeymoon for two weeks, I'm a little bit behind, but what I was able to do is I can talk to Claude. and say, hey, here are the edited videos.

So let me just kind of walk you guys through this because I think this is so freaking cool. So on my desktop, I have a Reels inbox folder. And once I finish those videos, right, that I've already showed you guys, I send it over to my editor, right?

He does some very, very simple edits. It's very simple. Right.

He sends them back to me. Honestly, it's just because of the time. I don't want to edit videos.

Like, could I do it? Yes. Do I like doing it?

No. Is it a time suck? Yes.

So I don't. So I send it to him. He does very, very low fi edits, very low production value.

He sends them all back to me. Then once I get them, all I do is I come in here, like I just break them in by category. So I've got podcast clips.

These are all of the interviews that I've done that are essentially available for me to schedule a split screen. I probably have none right now because of a honeymoon. And then talking head videos, I have one.

So all I have is all these files here. And now once I have these files, I can then talk to Claude. So let me go ahead and pull my best friend up, Claude.

I can pull him up. As you can see, I'm working on this video right now through it, but I can come over here and I have just chat that's just going on with him, him, her, I don't know, personify it. And then inside of here, it'll actually go and transcribe all of the audio.

And it tells me, you know, what, what podcast clips are where, like what clips I have. And I'll tell it. Cause like I have been, I'm like, Hey, like, yeah, here's everything that's available.

And once it knows what's available, I can say, Hey, I want the split screens. And that already knows this. Cause I've saved it as a skill.

I want the split screens to always go out at 9am Monday through Friday. Okay. the afternoons and then the weekends, I don't care.

Like just kind of like. make it a mix of things. Like I don't want a bunch of podcast clips that are all kind of like that horizontal stuff with a black bar every day, but Hey, every two to three days.

Yeah. Throw it in there. Hey, a podcast clip.

Yeah. Every two to three days, unless it's like right after a podcast is released, then I'm going to have it like three days in a row of that podcast. Then the rest of them will be scheduled out every two to three days.

Right? So that's kind of how I do most of this stuff is I tell it, here's what I want. Then the coolest part of all this is that it will transcribe.

all the files because it just does so like you can kind of see it in here i just was like all right let's go ahead and schedule the split screens out this week like we normally do and then it just did it so it goes okay cool and you can kind of see what it did here is it opened up those files right? And then it created the posts.

It actually wrote the captions for the post and then it just scheduled them. I've already trained it on how I like to write my captions, right? And it just, it did it all for me, literally everything.

And then if I want to change it, of course I can say, Hey, can you show me those captions first? But honestly, I don't care about captions. Just post it.

Now, the other really cool thing with Blotato is that you can automate this with Claude. You can automate like DM automations. So if there's like a podcast clip and I'm like, Hey, can you put the last name of the podcast guest in there?

And then in the captions, it can, you know, automatically have the keyword there. So then when the video gets posted, the keyword is already there.

The automation to send them is already there. And I just say, Hey, here's the link to this asset, right? So this one is scripts.

I comment the word scripts down below on any post to comment scripts. Then I just send them the link to the, um, to the link of whatever, wherever it is. Right.

So that that's all I have to do, but you could also, wow, I didn't even see this yet, but you can even ask them for a follow, ask them for an email address. Like this is, it's just crazy what you can do right now. You know what I mean?

All right, guys, that's what I'm doing. I wanted to keep it super simple and kind of just walk you guys through some of the fun stuff I've got going on. So again, split screen videos, love it.

OBS with ATM setup allows me to do the horizontal videos. The other ones, I didn't really mention too much of this, but those ones that are selfies, I'm literally just filming those in the edits app on my phone or even on them, just like my normal phone. And then I'll send it to my editor and say, I want this looking like it was edited in the edits app.

Send it back to me, you know? And then I get all of them. Put them into Claude in the right folders and say, hey, Claude, go schedule and upload these to Blotato.

And then boom, it does it. And that's been a huge factor in just this consistent growth here is again, doubling the content production and also finding the formats and style that works for me because this doesn't feel like a heavy lift. Like Tuesdays, I'm tired by the end of my filming and stuff, but I'm only doing 10 videos then plus one long form, very consistent.

And I can keep quality high as I keep building it. All right. So that's all I got for you guys today.

If you guys like this, go ahead and smash the subscribe button for more videos just like this. And I will see you. guys next time.

The Hook

The bait, then the rug-pull.

He opens by pulling up his own Instagram stats: over 10,000 new followers in ten weeks, on pace for roughly a thousand a week, and frames the whole video as one system anyone can copy pieces of, not an influencer's secret.

Frameworks

Named ideas worth stealing.

03:10model

The Two-Format Content System

Split-screen reel — reach driver, posted every morning
Informal talking-head or podcast clip — relationship driver, posted afternoons

Splits daily output into one repeatable 'engine' format that drives reach and one looser format that drives connection, so volume never depends on same-day inspiration.

Steal forany solo creator trying to post more than once a day without burning out

07:02list

Weekly Content Production Cadence

Wednesday: scroll for inspiration, log ideas in Airtable
Thursday: write ad scripts and statics
Friday: script and build visual assets in Figma
Tuesday: bulk-film everything for the week

Separates idea-collection, asset-prep, and filming into different days so filming day is pure execution, not creation.

Steal forbatching a week or month of content in one sitting

12:30model

AI Posting Pipeline

Drop edited files into labeled folders by content type
Give the AI agent the posting rules once (cadence, day mix, tone)
The agent transcribes each file and schedules it through the social scheduler's API
The agent writes captions in a trained voice
Comment-keyword automations DM leads automatically

Replaces a paid human scheduler with an AI agent that has API access to the social scheduler, so uploading, captioning, and DM follow-up happen without manual work.

Steal forany solo operator currently paying someone to upload, caption, or schedule content

CTA Breakdown

How they asked for the click.

VERBAL ASK

16:30subscribe

“if you guys like this, go ahead and smash the subscribe button for more videos just like this”

Soft, single-ask subscribe CTA at the very end after value is fully delivered; the harder pitch (his ads agency) lives only in the description, not spoken on camera.

MENTIONED ON CAMERA

00:15linkFree Facebook & Instagram Ads Course ↗

00:15linkApply to work with us (Dr. Matt Shiver's ads agency) ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.

Storyboard