12:10Max Perzon · Reaction
Alex Hormozi's Advice on Selling Courses
A Skool course operator plays five Alex Hormozi clips on selling online education and translates each into his own pricing and community playbook.
July 6thThe argument in one line.
Skool now spends its own advertising budget promoting individual communities through a program called Growth Boost, taking a 30% recurring commission only on sales the ads actually generate, which turns the platform from a cost center every creator has to feed into a revenue driver that pays for its own growth.
Read if. Skip if.
READ IF YOU ARE…
- You run or are launching a paid Skool community and want to understand a distribution channel you didn't build yourself.
- You already have an audience on Instagram or YouTube but haven't turned it into a paid product yet.
- You have real expertise but don't want to post daily content forever just to stay visible.
- You're comparing Skool against Whop, Circle, or Kajabi and want to know what actually differs beyond features.
SKIP IF…
- You don't run a membership or community business — this is Skool-specific mechanics, not general marketing advice.
- You're looking for organic growth tactics — this video is about a paid-traffic program the platform runs for you, not content strategy.
The full version, fast.
Skool launched Growth Boost, a program where Skool spends its own Meta ad budget to promote individual communities and features them on its discovery page, keeping 30% of any resulting sale on a recurring basis and nothing if the ad doesn't convert. Qualifying depends on an 'efficiency score,' essentially a profitability score based on traffic times conversion: every linked social profile and piece of content feeds Skool's ad creative, while the community's about page determines whether Skool sees it as worth promoting at all. Communities already report up to $300,000 a month in free Skool-driven ad spend, but only when the underlying offer, money model, and about page already convert.
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00:00 – 00:58
01 · Cold open: Skool is now advertising communities for free
The claim that Skool spends its own money running ads for communities, up to $10,000/day for some, plus Max's credibility (two-time Skool Games winner, $230K/month community in 30 days).
00:58 – 01:57
02 · What Skool Growth Boost actually is
Skool runs Meta ads and features communities on the discovery page using its own budget. It only earns money via a 30% recurring commission on sales the ads generate; no setup or management fees.
01:57 – 03:00
03 · The efficiency score and the cost-center reversal
Skool optimizes spend against an 'efficiency' (profitability) score. Contrasted with Whop, Circle, and Kajabi, which are pure storage platforms where creators bring all their own traffic and pay for it as a cost.
03:00 – 04:28
04 · The traffic x conversion formula
Skool's stated growth formula: every linked social profile and piece of content should point at the about page, since Skool tracks and pulls creative from those profiles. The about page's conversion rate determines whether Skool bothers promoting the community at all.
04:28 – 05:26
05 · The money models that convert
Three structures: straight subscription ($10-$300/month, with optional annual or free trial), tiered (low-ticket entry into a higher-ticket second tier, sometimes a third in-person/1:1 tier), and why retention and LTV matter as much as the first sale since the 30% commission recurs.
05:26 – 06:44
06 · Proof: relaunch results and a student case study
Max's own community re-ranked to #4 on Skool's discovery page and #1 in the money category within days of relaunching under this framework; student Chris Condor's community, Identity Shift, ranked #1 in the spirituality niche on the trending tab.
06:44 – 07:36
07 · Who wins, and where this goes
Two groups positioned to win: educational creators with 10K+ followers who haven't monetized yet, and skilled experts who don't want to be stuck on the content treadmill. Prediction: Growth Boost ad spend compounds from $300K/month toward $500K/month per community.
07:36 – 08:31
08 · The honest caveat and wrap-up
Growth Boost only amplifies an offer that already works: a weak offer, no real demand, or a non-converting about page gets no ad spend. Closes with a pitch for his Skool Blueprint course.
Lines worth screenshotting.
- Skool Growth Boost is a program where Skool spends its own money running Meta ads for individual communities, with some already receiving up to $10,000 a day in ad spend.
- Skool only makes money from Growth Boost when the ad spend produces a sale, taking a 30% recurring commission and nothing otherwise.
- There's no setup fee, management fee, or creative fee for Growth Boost, unlike a typical ad agency or affiliate deal.
- Every other major platform in this category, including Whop, Circle, and Kajabi, is a pure storage platform: creators bring their own organic and paid traffic.
- Growth Boost inverts that relationship, turning Skool from a cost center creators pay into into a revenue driver that spends money finding customers for them.
- Skool optimizes Growth Boost spend against an 'efficiency score,' effectively a profitability score measuring how much revenue Skool's own ad spend generates.
- Skool's stated growth formula is traffic times conversion equals growth: every linked social profile feeds ad creative, and the community's about page determines whether Skool bothers promoting it.
- Skool can pull creative directly from a creator's linked Instagram to test as Growth Boost ad variations.
- A weak or unproven offer gets no Growth Boost support: Skool will not spend money promoting a community that doesn't convert, because it would lose the ad spend.
- Retention and lifetime value matter as much as the first sale, since Skool's 30% commission recurs for as long as the member stays subscribed.
- The two clearest groups positioned to win from Growth Boost are educational creators with 10,000+ followers who haven't monetized yet, and skilled experts who don't want to be on the content treadmill.
- Communities are already seeing up to $300,000 a month in Skool-funded ad spend, and the trend line points toward that scaling toward half a million dollars a month per community.
- A community can rank on Skool's discovery and trending pages within days of relaunching with a Growth Boost-optimized setup, based on the creator's own before/after example.
A platform can pay you to grow, if your offer already converts.
WHAT TO LEARN
Skool Growth Boost only rewards communities that already have a working offer and a converting landing page, so the traffic-times-conversion math matters more than chasing the program itself.
01Cold open: Skool is now advertising communities for free
- A platform paying to promote your product only works when the product already converts, so the underlying offer always outranks the channel itself.
02What Skool Growth Boost actually is
- There's no setup or management fee for being promoted, so a genuinely free distribution channel is possible when the platform only wins by your sale.
03The efficiency score and the cost-center reversal
- A platform openly stating the metric it optimizes against, here a profitability score, is a gift: it tells you exactly what to improve if growth stalls.
04The traffic x conversion formula
- Treat every social profile and piece of content as an input to one conversion page; scattered, disconnected profiles give an algorithm nothing consistent to work with.
- A landing page's conversion rate can be the actual gate on whether a channel invests in you at all, not just a vanity metric.
05The money models that convert
- A tiered pricing ladder, a low-ticket entry feeding a higher-ticket core offer, gives an optimization engine more room to find profitable buyers than one flat price does.
- Retention matters as much as the first sale when a partner's commission recurs; a high-churn offer caps how much anyone will invest in growing you.
06Proof: relaunch results and a student case study
- Being early to an under-used growth channel compounds: ranking well in the first days of a new program is disproportionately easier than joining once everyone else has caught on.
07Who wins, and where this goes
- The clearest beneficiaries of a new distribution channel are people who already have an audience but haven't built a paid product yet, more than people starting from zero.
08The honest caveat and wrap-up
- 'The offer already needs to work' is the real gate on almost every paid-traffic opportunity, not the technical setup of the channel.
Terms worth knowing.
- Skool Growth Boost
- A Skool program that spends the platform's own advertising budget running Meta (Facebook/Instagram) ads to promote individual communities, in exchange for a recurring commission on resulting sales.
- Efficiency score
- Skool's internal metric for how profitably a community converts ad spend into revenue; the higher it is, the more Skool is willing to keep spending on that community's ads.
- About page
- A Skool community's public landing page, the page Skool evaluates for conversion quality before deciding whether to promote it through Growth Boost.
- Discovery page
- Skool's homepage feed where people browse and search for communities to join; Growth Boost-eligible communities get featured placement here.
- Tiered money model
- A pricing structure where a lower-priced entry offer builds trust and funnels buyers into a higher-priced second tier, sometimes with a third, even higher tier such as coaching or in-person events.
Things they pointed at.
Lines you could clip.
00:05
“Skool will now advertise your community for you. They will literally spend their own money running ads for your school community.”
02:25
“It is that school has turned itself into an ad platform that actually pays you instead of the other way around.”
07:40
“If your offer is weak, if there's no real demand for what you have to offer, if nobody actually wants what you're selling, school will not promote it because it will lose the money.”
Word for word.
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metaphor
So school just quietly rolled out something that no other platform has ever done before. And almost nobody is aware of it or talking about it. So here's the thing.
School will now advertise your community for you. They will literally spend their own money running ads for your school community. And some communities right now are getting up to $10 ,000 a day in dedicated ad spend from school itself.
That's $300 ,000 per month. And if you have no idea who I am, my name is Max Pearson. the Alex Ramosi's The School Games twice.
I built a school community to over $230 ,000 per month in just 30 days, and I won a $100 ,000 check for doing so. So when something changes on this platform called School, I'm usually one of the first people to start testing it out. And so in this video, I'm going to break down exactly what this thing is, how it actually works behind the scenes, and how you can set up your community the right way so that School can start spending some of this real nice advertising dollars into growing your business.
instead of somebody else's. So let's just start off discussing what this thing actually is. And it's called the School Growth Boost.
And in plain terms, it's schools spending their own advertising budget to promote individual communities on the platform. And they run meta ads, meaning Facebook and Instagram. They create the ad creative for you, they manage the campaigns, and they also feature you on the school discovery page, which is the page on the homepage of school where people go to looking for communities that they want to join.
Now, here's what makes this different. from every other partnership or affiliate deal that you ever heard of before. School isn't trying to make profit for themselves running these ads for your community.
The only time they make any money from running these ads for you is when they help you to generate a sale inside of your school community. So here's how the commission structure works, and it's very simple. When school's ad spend generate you a sale for your community, they take 30 % off that sale recurring.
That's it. There's no setup fee. There's no management fee for creating your creatives or running the ads or none of that.
There's no cost to you at all. all if it doesn't convert into a sale. And how you optimize your community to get as much as possible from the school growth boost, you need to optimize for this thing that school calls the efficiency score.
But I think the easier term to use to understand what it is, is a profitability score, which means that the more money school makes back from the money that they spend promoting your community, the more they will be able to keep spending and reinvest into more ads. It is that , as long as your community actually converts and becomes profitable from their advertising.
Now, here's the thing, though. Most people on school right now are not set up the right way to be able to take advantage of this yet. Because if you think about every other platform out there that people compare school to, like WAP or Circle or Kajabi or Teachable, none of these platforms actually do what school is doing.
Every single one of these other platforms is basically just a storage platform. You bring your own organic traffic. You bring your own pay traffic.
On every other platform, the platform is a cost center. It's something that you pay for. On school, though, if you...
you're set up correctly, the platform becomes a revenue driver. It spends its own money to help you and go and find new customers. This changes a lot when people come down to deciding what platform they should actually host their education businesses on.
It's not just about where do I host my content anymore. Instead, it's more about which platform is going to spend its own money acquiring my customers for me. So then let's talk about how do you actually set up your community the right way so that you can optimize for this thing called the school growth boost.
Well, school the themselves actually teach a formula for this. And it's very simple.
It's traffic times conversion equals growth. So in practice, that means that every single social profile that you have, every single piece of organic content that you post, and every ad that you run personally, all of it should link directly to your school about page. That's what school is tracking, and that's what they are optimizing against as well.
That's where they get all of their data. And here's why this matters more than people actually realize. School scans the social profiles that you have linked, and they can potentially pull creatives directly from your Instagram to test as ad creatives for the school growth boost for your community.
So the more visible and connected your socials are, the more raw material school actually has to work with once they start spending money into your community. The other half of the formula is conversion. So your about page has to actually convert because that's the half that determines whether school even sees your community as something worth promoting in the first place.
If it doesn't make money, a school is not going to promote it. So let's talk about how you actually optimize your community for making money. this is where the different school money models comes into the picture.
And the first one is just a straight subscription community. And it could be anywhere from around like $10 a month up to around $300 a month. You could also sell this subscription module with an annual offer, and you could also use free trials or not.
The second money model is something called a tiered model, where you have a lower ticket entry point that builds trust. And then you send people from that lower ticket product into a higher ticket into your second tier, which normally includes your full program. It could include more help and support like coaching calls, more coaching calls, or maybe even a one -on -one success coach.
And then you could even have a third tier like in -person events or working with your one -on -one that's even more higher ticket. Whichever model you run, retention and LTV or lifetime value, it matters as much as the initial sale. Because school isn't just watching whether you make one sale, they're watching whether the money they spend into your community also turns into profit over time.
Because the 30 % commission is something that they will generate for as long as that specific customer is in your community. If you want to learn more about the exact setup that I'm talking about, the money model, the school about page, the school growth boost, the whole thing, that's something that I teach inside of my own school community called the school blueprint.
And it's the same framework that I just used to launch our new community now, our updated community using the tiered structure. And we're ranking number one on the school about page. So if you want to learn exactly how to do this, you can go to school .com slash course.
You can join the school blueprint and I will show you all of this step by step, click by click, how to optimize for the school growth boost. Next, I want to talk about some proof. right so here's the proof i just relaunched my community to optimize for this thing called the school growth boost just a couple of days ago at the time of this recording and already i'm ranking number four on the home page of school on the discovery page and number one in the money category and that just happened in a couple of days and it's not just my own community because i started teaching the people inside of a community how to do this as well and one of our students chris condor he runs a community called identity shift and he got in very early into this too and right now he's ranking on the first page of the school trending tab as well and number one in the spirituality niche because as of right now very very few people in school are actually optimizing their communities to be able to leverage this thing called the school growth boost and that is why it's working really well right now and it's working really really fast but over time it's just going to compound and become even more powerful so here's what i think this whole thing is going to evolve into over time the clearest winners right now are educational creators who already have an audience i would say around like 10 000 followers on youtube or instagram or more and they haven't monetized
with their own product yet. The second group of winners that I see are the people with a real skill or a real expertise who hate being on this over and over again. Meaning like posting on Instagram every single day, keeping up with every platform just to stay visible, posting YouTube videos over and over again.
Again, don't get me wrong. I think everybody on school should do that, but a lot of people don't just want to do it. And here's my personal prediction for where this is going to go.
School growth boost as of right now is brand new and communities are already hitting $300 ,000 per month in ad spend from school. As this flywheel starts to compound and get even bigger and bigger and bigger, I think we're going to start seeing communities getting dedicated ad spend off to half a million dollars a month.
It sounds crazy to say, but it's probably going to happen in the near future. But here's the caveat to this whole thing. It's not just like a magic button that you can turn on.
So let's talk about that as well. If your offer is weak, if there's no real demand for what you have to offer, if nobody actually wants what you're selling, school will not promote it because it will lose the money. You still need a real product that people actually want.
a hungry market or hungry crowd and you still need the right money model on top of that you also need an about page that actually converts because school growth boost will only amplify something that is already working so that is school growth boost school is literally spending its own money hundreds of thousands of dollars per month in dedicated ad spend for users on the platform and they're doing it for free and they're only taking a cut when it actually helps you to generate the sale and if you want to see exactly how we are building school communities from scratch to take full advantage of this thing the money model the setup, the school growth boost, literally all of it, you can go to school .com slash course and join my school blueprints.
I will leave a link below. Go and check it out. I'll see you there.
The Hook
The bait, then the rug-pull.
Max Perzon opens with a claim built to stop the scroll: Skool now spends its own money advertising your community for you, and some creators are already getting up to $10,000 a day in free ad spend because of it. He backs the claim with his own numbers, a two-time Skool Games winner who took a community to $230,000 a month in 30 days, before breaking down exactly how the new Growth Boost program decides who gets that spend.
Named ideas worth stealing.
03:30concept
Traffic x Conversion = Growth
- Traffic (linked social profiles + organic/paid content)
- Conversion (the about page)
Skool's own stated formula for what it tracks and optimizes Growth Boost spend against: how much traffic points at a community's about page, multiplied by how well that page converts.
Steal forauditing whether any funnel's growth bottleneck is a traffic problem or a conversion problem before spending on ads
04:28list
Skool money model ladder
- Straight subscription ($10-$300/mo, optional annual)
- Tiered (low-ticket entry to higher-ticket core offer)
- Third tier (1:1 coaching or in-person events)
The three community pricing structures Max lays out, escalating from flat subscription to a multi-tier ascension model.
Steal forstructuring a membership community's pricing to increase average LTV per member
How they asked for the click.
VERBAL ASK
05:27product
“you can go to skool.com slash course, you can join the school blueprint and I will show you all of this step by step”
Mid-video soft pitch tied directly to the proof he's about to show, repeated again at the very end with a link in the description; framed as the same system he just used to relaunch his own community.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
