08:14Ed Lawrence · Tutorial
Copy This YouTube System, It'll Blow Up Your Business
A four-glass metaphor explains why views don't equal sales, and four repeatable ways to refill the audience glass that actually buys.
July 16thThe argument in one line.
Every YouTube sales funnel is really a different route across the same trust line, and the right one for a given creator depends on how expensive the offer is and how much audience trust already exists.
Read if. Skip if.
READ IF YOU ARE…
- A YouTube creator with at least a small library of videos who is trying to turn views into a specific sales system, not just subscribers.
- Someone selling anything from a $99 digital product to a $10,000+ coaching or consulting offer who isn't sure which funnel structure fits the price point.
- A business already running a call funnel or webinar funnel that isn't converting as well as expected and wants to see where the leak usually is.
SKIP IF…
- You don't have any YouTube videos or audience yet: this assumes videos are already the top of the funnel.
- You're looking for ad-based or paid-traffic funnel advice; every funnel here assumes organic YouTube as the traffic source.
The full version, fast.
Every YouTube funnel exists to move a stranger across an invisible trust line before they'll buy, and the right structure depends on price and existing trust. Cheap offers under $250 can sell off a bare link. Offers over $3,000 usually need an application and a sales call, plus follow-up that recovers 30-40% more sales. Waitlists manufacture urgency and make revenue predictable at roughly 10% of list size. DM funnels suit audiences that would rather message than talk. Webinars sell mostly through the follow-up emails, not the live event. Ascension funnels chain a cheap offer into automatic upsells, but only work once each step reliably delivers a result and the offers are wired together.
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00:00 – 01:06
01 · The trust line
Sets up the video's whole framework: before anyone buys, they have to cross an invisible trust line, and the more expensive the offer, the higher that line sits.
01:06 – 02:47
02 · Funnel #1: Buy Now
A YouTube video with a plain link to the offer underneath it. Works for offers under about $250, can stretch to $1,000 with a strong enough video library.
02:47 – 06:41
03 · Funnel #2: The Call Funnel
Video drives to a sales page with an application, which books a sales call. Covers a failed typeform screening experiment and the value of following up after the call.
06:41 – 09:21
04 · Funnel #3: The Waitlist
Videos build a waitlist; a cart opens on a schedule with limited spots, creating urgency and making revenue predictable from list size alone.
09:21 – 11:00
05 · Funnel #4: The DM Funnel
Videos drive to Instagram or WhatsApp DMs, where an automated keyword reply hands off to a team member to continue the conversation.
11:00 – 14:06
06 · Funnel #5: The Webinar Funnel
Videos and an email list drive registrations to a live webinar; the real selling happens in the follow-up email sequence afterward, not the live event.
14:06 – 16:30
07 · Funnel #6: The Ascension Funnel
A cheap entry offer automatically upsells into progressively more expensive offers as each one delivers a result. Flagged as the most misunderstood and most often botched of the six.
16:30 – 17:05
08 · Which funnel to pick
A decision rule based on channel age, offer price, and audience maturity, plus a closing note that none of it works without a good video-to-sales-page match.
Lines worth screenshotting.
- A YouTube funnel's only job is to get a stranger over the trust line before the price tag becomes a problem.
- Offers under $250 can sell from nothing but a link under the video; past $1,000 a bare link stops being enough.
- Rigid screening forms before a sales call reject fast, low-effort answers, which can filter out genuinely qualified buyers along with the bad ones.
- Following up with people who didn't buy on a sales call recovers 30-40% more revenue from the same funnel.
- A waitlist that closes most of the time and reopens on a schedule converts around 10% of its size into buyers, making revenue predictable.
- DM funnels replace a sales call with an asynchronous conversation, which fits audiences who'd rather type than talk.
- In a webinar funnel, the follow-up email sequence after the event typically outsells the live event itself.
- A single webinar campaign needs four separate email waves: registration, hype, post-event selling, and no-show selling.
- An ascension funnel only works if every offer in the chain actually delivers a result before the next upsell is offered.
- The most common ascension-funnel failure is building several disconnected cheap offers instead of one automated path from one to the next.
- Sellers have taken buyers from a $99 entry offer to a $40,000 premium offer using the same ascension structure.
- A new creator selling something cheap should start with a link-in-description funnel; a new creator selling something expensive should start with a call funnel instead.
Six proven funnels, one trust line to cross
PICKING YOUR FUNNEL
Every YouTube funnel just moves a stranger across the same trust line by a different route, and the right one depends on your price point and how much trust your audience already has.
01The trust line
- Every sales funnel exists to move a stranger over an invisible trust line, and the price of what you're selling sets how high that line sits.
- Cheap offers need almost no trust to cross the line, so simple systems work; expensive offers need much more before someone hands over the money.
02Funnel #1: Buy Now
- A single link under every video, pointed at a normal sales page, can sell offers up to roughly $250 and can stretch to $1,000 if the content itself has built enough trust.
- Selling something priced in the thousands through nothing but a bare link is possible but inefficient; it works only because months of consistent videos already did the trust-building.
- The simplest funnel to run is a link-in-description straight to checkout: no automation, no sequence, just videos building trust until the sale converts on its own.
03Funnel #2: The Call Funnel
- Once an offer crosses roughly $3,000, a sales page alone can't build enough trust, so the funnel needs an application and a live sales call to close the gap.
- Adding a screening form to filter who gets a call cuts wasted time, but overly rigid qualifying questions can reject genuinely good buyers who just answer fast to skip through.
- A lighter version, a simple form reviewed by a human before confirming the call, catches the same bad-fit leads without the false rejections a rigid screening form produces.
- Following up with everyone who didn't buy on the call is not optional: it recovers 30-40% more sales, meaning skipping follow-up throws away roughly a third of the funnel's total revenue.
04Funnel #3: The Waitlist
- A waitlist funnel turns unlimited availability into a manufactured deadline: closing enrollment except for a scheduled window creates urgency that a permanently open cart can't.
- Waitlist size predicts revenue almost linearly, around 10% of the list converts to paying clients, which makes month-to-month sales far more forecastable than an always-open offer.
- The tradeoff is intensity: concentrating a month's sales into a single week is more predictable but also more draining, which is why some sellers eventually spread sales out instead.
05Funnel #4: The DM Funnel
- A DM funnel replaces a sales call with an asynchronous conversation over Instagram or WhatsApp, which converts well with audiences, fitness being one example, who'd rather message than talk.
- Automating the first reply to a keyword and handing the rest of the conversation to a team member removes the seller from most of the manual work.
- The cost of DM-based selling is volume of low-intent messages: expect a high share of questions from people who were never going to buy.
06Funnel #5: The Webinar Funnel
- A webinar funnel's real selling almost never happens live: the follow-up email sequence after the event routinely outperforms the sales made during the webinar itself.
- Skipping the follow-up sequence would make an otherwise-successful webinar look like a failure, since the live-event numbers alone can understate total sales by a wide margin.
- A full webinar campaign needs four distinct email waves: registration invites, pre-event hype, post-event selling to attendees, and separate post-event selling to no-shows.
- This funnel has the highest skill floor of the six: weak emails, a weak registration page, or a weak webinar itself will each independently sink the whole system.
07Funnel #6: The Ascension Funnel
- An ascension funnel chains a cheap entry offer into an automatic upsell, then another, so trust and price climb together instead of asking for the big number up front.
- The model only works if each offer actually delivers a result: a buyer has to finish satisfied before they'll trust the next, more expensive step.
- The most common failure isn't the pricing ladder, it's disconnection: sellers build several standalone low-ticket offers and never wire them into one guided path, so buyers land on a page and don't know what to buy next.
- This is not a beginner-friendly structure: it requires three offers that already work individually and a system that automatically moves a buyer from one to the next.
08Which funnel to pick
- Which funnel fits depends on two starting facts, how new the channel is and how expensive the offer is, not on which funnel looks most impressive.
- None of these six structures matter if the video-to-sales-page handoff is weak, since a mismatched landing page loses the trust the video just built before the visitor can act.
Terms worth knowing.
- Trust line
- The point at which someone feels confident enough to hand over money for an offer. Every funnel's job is to move a viewer past it before asking for the sale.
- Type form
- A multi-step online form, often used to screen sales-call applicants by automatically rejecting anyone who doesn't meet stated criteria like budget or income.
- Ascension funnel
- A funnel that sells a cheap entry offer first, then automatically upsells buyers into progressively more expensive offers once each one delivers a result.
- Waitlist funnel
- A funnel that keeps an offer closed most of the time and only reopens a limited-availability cart on a set schedule to create urgency.
- Pre-qualification
- Adding extra friction, forms, or filtering questions before someone can book a sales call, meant to keep unqualified leads off the call.
Things they pointed at.
Lines you could clip.
00:00
“After analyzing millions of dollars in sales across thousands of businesses that I've worked with, I discovered there are over 30 different ways to turn views into sales.”
02:15
“That's the buy now funnel, good at selling cheap stuff fast, not so good at selling expensive things.”
04:38
“I checked all of the rejected type forms and recognized someone I know who makes 10 million a year.”
11:47
“The sales that came on the live event itself were really slight, surprisingly so. However, the sales that came after with my email follow-up sequence were probably better than normal.”
14:30
“I know people who are selling $40,000 offers here and they start off with a $99 offer.”
Word for word.
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metaphoranalogystory
After analyzing millions of dollars in sales across thousands of businesses that I've worked with, I discovered there are over 30 different ways to turn views into sales. What's weird is out of these 30, they can all work, but some work much better than others, especially if you're trying to generate sales from YouTube. So in this video, I'm going to break down the six funnels that I am seeing work best right now, and I'm going to help you choose the right one for your business.
All right, so to start though, you need to understand what's called . So it works like this. So before someone buys something, thing you say, you have to build enough trust so they feel comfortable handing over their money to you.
That basically means you need to take it from here. to here and you'll generate sales the thing is though if you're selling something for twenty dollars the bar's pretty low you don't have to do much to get them over that line however if you're selling something for five thousand dollars you need to build way more trust first before anyone's going to give you that kind of money so each of these proven funnels i'm going to show you right now it gets people over the trust line in different ways and all you're going to have to do is ask yourself what's the best one of these for my offer and audience that will build enough trust to generate sales right so let's start with the simplest funnel.
And then we're going to build up to the most complex at the end. And the first is so simple, it's almost done. And that's actually the point of it.
Because the problem with selling through YouTube is that people often make the sales journey far more complicated than it needs to be. They build automations and really complex sales system.
And sometimes all the viewer needs is a link to your offers so they can buy the thing. And that's literally all this funnel is. I call it the buy now funnel.
And I still use this simple system right now for myself for an offer that costs $2 ,000. And all you do is you make YouTube videos and then you put a link under them to the thing that you sell and then people buy. That's it.
So what happens here is your YouTube videos build up the trust so that they can cross the line and convert as soon as they land on your sales page. Although I managed to use this funnel to sell something that is $2 ,000, I don't recommend using this to sell something that's $2 ,000. I'm being very lazy right now, if I'm honest.
If I wanted to make a lot more money, I wouldn't be using this system for my offer. But really, this funnel works best for offers under about $250. It can stretch to $1 ,000 okay.
If your videos are extremely good and you've been posting for a while, it's totally obtainable but really beyond that it's much tougher to get sales so i only really recommend this to people selling low -ticket office communities software or digital products and if you use this funnel the cool thing is if you set everything up right every time you post a video you'll just see sales come in so that's the buy now funnel good at selling cheap stuff fast not so good at selling expensive things but the next funnel is so let's look at that now the problem with selling something expensive that costs thousands of dollars is that a sales page on its own can't build enough trust and when someone is considering spending three grand or 10k They're going to have more questions.
They need more reassurance. And they want to know whether this offer is actually right for them. And that means your funnel has to build more trust fast to get them there.
And the way you do this is like this. So when I used this funnel, I made videos and then I drove people to my sales page. And then there was an application form on the page.
And then after they filled out the form, they booked in a call. And then my team took the call and my business quadrupled. So to be completely honest with you, this funnel, Maybe a Millionaire, is also what's helped lots of my clients hit $50 ,000, $60 ,000, $100 ,000 a month consistently too.
Now, the thing is, that's kind of the simplest version of this funnel. There is a big problem people come up against. Right about here.
Because what happens is, you'll make a video, people will book in, and then you take the call, and you'll think, oh wow, this person is... totally the wrong person and it will feel like it wastes your time having a call in the first place so what you do is you do something called pre -qualification into your funnel basically you try and add more friction to it so that eventually only the right people turn up to your call and You don't waste their time and they don't waste yours.
And the ways people add friction are like this. You'll see this all the time. It's something called a type form.
Now, a type form is one of these forms. Every step on it asks a question. And behind the scenes, what's going on is, let's say you could only help people make over $10 ,000 a month.
One of the questions might ask, how much are you earning? If they select under 10K a month, it just won't allow them to book a call. it will send them somewhere else and you can bring in all kinds of things to pre -qualify people to make sure the wrong people don't end up on the call but that makes sense i just don't like type forms one day someone had picked they were earning under 10k a month And I checked all of the rejected type forms and recognized someone I know who makes 10 million a year and thought, why the heck are they rejected?
And they asked them and they said they just wanted to skip through the form as fast as they could, which is exactly what I do when I see a type form because I personally hate them. So although they can remove friction, I also found that they disqualified too many of the right people. So we went back.
to something much simpler. And this is, I think, where most people should start, if I'm honest. And all I did was I had a form that people would fill out, that asked them a few questions, and then they would be able to book in a call.
Then we would look at the form that was filled out before the call. And if we looked and went, this person's wrong, we'd just message them and say, hey, we checked out the form. We don't think this is going to be a good use of your time.
And we'd cancel the call. It just meant we had more control. It wasn't actually that much more work.
Now, we did this with the most minimal, simple form for about 18 months until we finally added... one extra thing to it. So I'm not sure trying to pre -qualify people in this funnel all the time is the thing you need to jump to first.
I'd rather learn and see what happens with less friction. Anyway, this call funnel, it works best for people who are selling something over $3 ,000.
If you are selling over $10 ,000, I strongly recommend one. If your offer is under $1 ,000, it's definitely not necessary. Now, one very important thing to note about a call funnel is it doesn't actually end here with the call.
You need to follow people up who didn't convert on the call after two. And what we tend to find is you will get 30 % to 40 % more sales after the call has taken place so long as you follow up. So the pros of the cause follower.
You can sell expensive things and make a lot of money if you perfect the system. You also need to add in a bunch of emails after they've booked a call to remind them to come on the call. So your call funnel that does start off quite simple ends up looking like this, which is a bit more complex, but it does work very well.
Anyway, the next funnel is also incredibly powerful. I use it myself to make millions and I've helped clients build it to help them create their biggest ever earnings. And it solves one of the biggest problems you come up with yourselves going up and down.
Because the problem with leaving an offer permanently open to buy is that people have no reason to buy like right now. And they'll look at your page and they'll think about it and then they'll go off and watch something on TV and forget. But I solved this in my business with a waitlist funnel.
And a waitlist funnel looks like this. So what you do is you post videos that drive people to a sales page and on the sales page, they can join a waitlist so that they are the first people to know when sales reopen. That's kind of it.
Now, what I love about a waitlist funnel is for most of my month when I was running this, my only job was just to post YouTube videos and to grow my waitlist. And then all we do is on a certain day, we'd open sales, there was 50 spaces available, and they'd always sell out in six or seven days. So we would close sales, put the waitlist back on the sales page, and then start building for the next month.
This created genuine urgency that got people over the line because, well, they knew they couldn't join whenever they want. They didn't want to have to wait another month. And it gave me so much headspace.
I didn't have to think about sales for three weeks of a month. It's amazing. Now, what's also cool is over time, I noticed something about this.
If we had 500 people on the waitlist when we opened sales, we'd usually get around 50 clients. If we had 400 on the waitlist, we'd usually get 40. So we pretty much always converted around 10 % of the list, which made the business way more predictable, probably in a way that it'd never been.
before. The downside of this, because it's not perfect, is it can be intense. If you're opening sales once a month, that week is intense as anything.
You're not going to sleep as well. There's a lot going on. And a lot of people eventually stop using this because they don't like having one intense week.
They'd rather spread it out over the month. So who's this funnel for? Well, it works really well when you have actual limited availability and you can enroll people in cohorts or You just want to concentrate your sales into a specific window.
And it can work for any offer. It can work for a $100 offer, a $10 ,000 offer. And you can, of course, combine them with the two and have waitlist to application to call if you want as well, which is what we did.
Now, how do you build trust in a waitlist system? Well, when people are on the waitlist, what you can do is continue to send them value. So you can send them case studies in the build up to the launch.
You can send them more education, but also just posting videos to your YouTube channel consistently during that period. those people who are the hottest are likely still watching them. So continue to build trust with them and get them above your line too.
All right, so the next funnel I have had some clients crushing it with recently, especially in the fitness niche. The problem with the call funnel is that plenty of people don't actually want to jump on a sales calls. I'm one of them.
I don't really enjoy booking a call or talking to a salesperson. I'd rather just give them my money and see what happens. But I am perfectly happy messaging someone on WhatsApp.
or via a dm i like the idea that i can ask questions and think about the answers and i'm breathing down my neck and respond when i'm ready so this next funnel it's called a dm funnel and all you do is you make youtube videos and then you drive people to a dm platform that might be instagram that might be whatsapp now what a lot of people do is via instagram is they say dm me a particular word and then what happens is an automation response with some information or a free resource or a pitch deck and then what happened is someone their team and join in the conversation and answer more questions from the prospects and move the sales forward if they like.
The cool thing about this is you don't have to handle those messages yourself. You can outsource this. We've seen a few clients in the fitness industry getting way better results with the DM funnel than anything else.
Now, the downside of this is, well, you can get a lot of annoying tire kickers asking you random questions. spammy stuff coming through. So you might find that a high percentage of the messages you get are not that useful for your business, but that's just part of it.
So who should use this? Well, if you have an Instagram account that you are active on, this is great. You can clean up in the DMs there.
If you're selling something high ticket or even low ticket too, it could potentially work for you. I think the real question here is, do your buyers want this more than the other forms of communication? And when it comes to building trust and getting them over the line, it's pretty simple.
If you have an expensive offer or a cheap one, the DM is supposed to answer the questions, continue to warm people up, send them more relevant content so they can actually get over these lines and convert. All right, this next funnel, this has been touted as the easiest ways to make a million dollars a year online.
It's good because the problem with some offers is that... Just making a few YouTube videos isn't enough to get someone over your trust line, especially if your offer is expensive or the people have just discovered you for the first time. People need to spend quite a lot of time with you.
They need to understand how you think. They need to hear your stories. They need to see why your solutions actually work.
So one way businesses do this is by putting on a free live event, otherwise known as a webinar. Now I've done a few of these and they've always worked very well for sales. I should probably have done way more thinking about it, but...
This is what people mess up about them. They think a webinar funnel looks like this. Make YouTube videos, drive people to register to a webinar, put on the event, get rich.
It doesn't work like that. The actual funnel, it looks more like this. Make YouTube videos, drive people to the registration, put on the webinar.
Then you need to follow up a lot. And that's when the sales come, after the follow -up. To give you an example of how important this is, I recently put on a webinar, the sales that came on the live event itself were really slight, surprisingly so.
However, the sales that came after with my email follow -up sequence were probably better than normal. So it would have been very easy to write off the whole webinar so it didn't work if I hadn't had that. Now, to add a little bit more complexity to this funnel, because it's not as simple as it looks, what you need to do is send a lot of emails.
And it's really not going to work without email. So you can make YouTube videos. You need to have an email list at the same time, ideally one with lots of people on.
And you can do community wall posts too. Then what you do is you pick a date and you drive people to a webinar signup page from these three places, hopefully getting lots of people to join. Then what happens is you want to keep emailing your list.
So I sent 15 emails to my list in the space of a week. Don't worry, that sounds like a lot. There was no spam complaints.
There was nothing negative at all. You really can email people a lot more than you think. The first set of emails were to my list, getting them to register.
The next set was the people who had registered, hyping up for the event, trying to get them excited, making sure they remember to turn up. And then the next set was selling after the event to the people that had turned up. And then the next set was selling to the people who hadn't turned up.
So in total, there was a huge amount of emails that you want to prepare for something like this. It's not as simple as just making a YouTube video. But if you can nail the webinar and the follow -up, they are incredibly powerful.
And I think most people should probably be trying to do this like once a quarter. So who's this for? Well, if you have an expensive offer or a cheap offer, it works.
And how does it build trust? Well, the webinar builds trust. If they're an hour long and you can give a ton of value and inspire people and break all their objections, you can sell.
We've got clients selling $20 ,000 offers. via a webinar. So it works for kind of anyone.
Now, so what's the con? Because it sounds too good to be true, right? Well, there's a big con.
Firstly, you need to be very good at writing emails. You write bad emails, it won't work. You need to come up with a good registration page.
You need to come up with a good idea for the webinar. You need to prepare a killer webinar, understand how to prepare a killer webinar, and you need to write great follow -up emails too. So if you're not good at all that stuff, it doesn't work.
We're spending a lot of time helping people prepare these now because... The first time you do them, there's a lot to get wrong, but they can also be very profitable. So that's the downside.
Many of you are going to need some practice. All right, so the sixth funnel, probably the most confused funnel of all time. I think most people who attempt this actually holds their business back and does more damage than it does grow it.
But if you get this right, you can earn a lot. And it can mean you can build trust past your line, no matter what your price is. without doing sales calls, without doing DMs, without doing webinars.
It will just automate this beautiful system. And the best way to describe it is it works like this. So you make some YouTube videos and drive people to a cheap thing.
And then as soon as they've bought it, try and upsell them to a more expensive thing. And then when they bought that, try and upsell them to an even more expensive thing. I call it an ascension funnel.
Could be called a ladder. There's different names for it. It doesn't really matter.
I know people who are selling $40 ,000 offers here and they start off with a $99 offer. offer here. It's pretty impressive.
The whole idea here is they buy the cheap thing. Hopefully they like it and go, this is great. So the trust builds.
to the level where the next one kicks in let's say the next one's a thousand dollars then they do that and go that was fantastic too now they're starting to trust you more to get to the ten thousand dollar trust line or the forty or the hundred whatever it might be so this is all about giving people value getting them a result and then introducing them to something else so each purchase kind of builds more trust and moves into the top of the bucket now the thing is this is what causes problems more than anything else here because The journey from the first purchase to the last has to be very simple.
And what most people do is they make a ton of low ticket offers and then they never link them together properly. They got all these scattered things across their website and people go on it and then they go, well, what the heck do I buy? And that complexity just kills conversion everywhere.
You have to make sure that when they buy something, you then have a system that automates the next sale and so on. If you don't have that, if you can't build that, it doesn't really work. Personally, I don't think beginners should go near this thing because if your first offer sucks, they're never going to buy your second.
If your second offer sucks, they're not going to buy your third. You need to make three offers good and have three really slick, strong systems that connect them all, which is hard and requires a lot of experience. So which one do you pick for yourself?
Well, if we were going to simplify this down, if you're new to YouTube and you sell something cheap, start with the buy now funnel. If you're new, but you sell something expensive, use the call funnel. Once you have an audience and an email list and proof that your offer works, you could consider a webinar.
You can use waitlists if availability is genuinely limited. You can use DMs when it feels natural to your audience, and you can build an ascension funnel once you have one proven offer and sales system. The thing is, no matter which of these funnels you use, there is one thing you have to get right.
Otherwise, none of them are going to work. And that is, you need to ensure that when people go from your videos to your sales page, they actually want to buy the thing they land on. So watch this video next, and I'm going to show you exactly how to convert more viewers to buyers when they hit your sales page.
The Hook
The bait, then the rug-pull.
Ed Lawrence opens with a claim pulled from reviewing thousands of businesses: there are more than 30 ways to turn YouTube views into sales, but only a handful earn their keep. What follows is his working list of six, sorted by how much trust each one demands before someone pays.
Named ideas worth stealing.
00:31concept
The Trust Line
A visual model of the threshold a viewer must cross before buying. Cheap offers need almost no trust to cross; expensive offers need much more.
Steal fordeciding how much proof, content, or contact is needed before pitching any offer
01:31model
The Buy Now Funnel
- YouTube video
- Link to offer
- Purchase
The simplest possible funnel: a link under every video pointed straight at the sales page.
Steal forlow-ticket digital products, communities, or software under $250
03:30model
The Call Funnel
- YouTube
- Apply
- Book call
- Sales call
An application and a live sales call close the trust gap for offers a sales page can't sell on its own.
Steal foroffers priced $3,000 and up
08:46model
The Waitlist Funnel
- YouTube
- Join waitlist
- Apply
- Book call
- Sales call
Scarcity and a scheduled reopening replace an always-open cart, and waitlist size predicts revenue at roughly 10%.
Steal forcohort-based or capacity-limited offers at any price
09:42model
The DM Funnel
- YouTube
- DM (Instagram or WhatsApp)
Replaces the sales call with an asynchronous DM conversation, automated at the first reply and handed to a team member after.
Steal foraudiences that respond better to messaging than talking, e.g. fitness
12:49model
The Webinar Funnel
- YouTube
- Sign up
- Live webinar
- Follow-up emails
- Buy
A live event builds trust fast for audiences that need more time and context, but the follow-up emails are where most of the revenue actually lands.
Steal foran existing audience and email list with proof the offer works
14:50model
The Ascension Funnel
- YouTube
- Entry offer
- Result
- Next offer
- Result
- Premium offer
A cheap entry offer automatically upsells into bigger offers as each one delivers a result, letting price climb without asking for the big number up front.
Steal fora seller with one already-proven offer who wants to automate the path to a bigger one
How they asked for the click.
VERBAL ASK
16:45next-video
“So watch this video next, and I'm going to show you exactly how to convert more viewers to buyers when they hit your sales page.”
Soft, single-line CTA at the very end pointing to a follow-up video about sales-page conversion. No verbal ask to subscribe, comment, or click a description link.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
