Big Idea

The argument in one line.

Growing a faceless Instagram repost page to 100,000 followers comes from a repeatable system, daily competitor research, high-volume posting, hook obsession, and optimizing for follower conversion, not luck or raw views.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You're considering starting a faceless Instagram repost page from zero budget and with no interest in being on camera.
You already run a theme page with real followers but can't convert views and likes into brand deals or product revenue.
You post inconsistently with no format-testing process and want a repeatable content system instead.
You're trying to decide whether to optimize content for views and likes or for follower conversion.

SKIP IF…

You run a face-forward personal brand, this video is specifically about anonymous repost pages.
You want a platform-agnostic growth framework, every tool and example here is Instagram-specific.

TL;DR

The full version, fast.

Drew grew multiple faceless Instagram repost pages past 100,000 followers and into a full-time income by replacing luck with a system. He posts without his face or a budget, sourcing content daily through tools like Viral Finder and Social Blade rather than asking AI cold for ideas, and posts three to six times a day early on to gather fast performance data. He obsesses over the hook, since it drives 70 to 80 percent of a post's outcome, studies winning pages every morning instead of doom-scrolling, and moves quickly on formats before they saturate. The final shift is optimizing for follower conversion per view instead of raw likes, then turning that audience into brand deals, products, or ad revenue.

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Chapters

Where the time goes.

00:00 – 00:58

01 · Cold Open: $15K Isn't Luck

Drew states last month's income from faceless repost pages and reframes growth as a system, not luck or a viral fluke.

00:58 – 01:58

02 · Zero Barrier, Real System

No cost, no face, and no pre-existing skill barrier to start; the real unlock is replacing random posting with a content-sourcing system.

01:58 – 02:54

03 · The Five-Pillar System

A fast preview of all five pillars, sourcing, volume, hooks, daily study, and data, before the proof and the deep dive.

02:54 – 04:47

04 · Proof and the Pitch

Screenshots of two pages past 100K and 350K followers, brand-deal and view-pay income, then a soft pitch for 1-on-1 coaching.

04:47 – 07:21

05 · Content Sourcing: Viral Finder + Social Blade

The two research tools Drew uses to find proven formats, and why asking AI cold for ideas fails most of the time.

07:21 – 08:36

06 · Proof-of-Concept in Action

A tweet about NFL stadium drainage gets repackaged into a post, nets 81,000 views, and becomes a template for five or six spinoffs.

08:36 – 11:26

07 · Volume Early, Consistency Always

Two client case studies, Fabian and Jaden, show follower gains jumping once they moved from one post a day to three.

11:26 – 13:17

08 · Obsess Over the Hook

A visual contrast hook beats a plain opinion hook; side-by-side winner/loser examples show why the first three seconds decide everything.

13:17 – 16:26

09 · Study Daily, Move Fast on Trends

A 5am research routine trains the algorithm to feed winning formats, and a borrowed format from another niche is ported in and run until it dies.

16:26 – 19:00

10 · Optimize on Data, Not Likes

Follower conversion per view beats raw view count as the metric that matters, and the video closes on turning an audience into monetization events.

Atomic Insights

Lines worth screenshotting.

A theme page posting five to six times a day collects several times the performance data of one posting once a day, compounding into faster format discovery.
The hook decides 70 to 80 percent of a post's outcome, so polishing the rest of the post barely moves the needle if the hook fails.
Asking an AI cold for viral content ideas works about one in twenty-five times; it only becomes useful once you feed it your own proven winners to find adjacent formats.
A format pulled from an unrelated niche, like celebrities, and reapplied to a new one, like athletes, can outperform anything built from scratch inside that niche.
A post that nets 2.7 million views but only 600 new followers is a worse long-term asset than one that nets 249,000 views and 4,600 new followers.
Clients who moved from posting once a day to three times a day saw daily follower gains jump from single digits to 1,000-5,000 within the same stretch.
100,000 followers is worthless without a monetization layer behind it, a digital product, a newsletter, or brand deals, to convert the audience into revenue.
Studying competitors' top posts for an hour each morning functions as filtered doom-scrolling, training Instagram's algorithm to keep feeding format ideas.
A visual contrast hook, like a superstar next to a far lesser-known player, outperforms a plain text opinion hook because the gap itself creates debate.
Running a winning format until its performance visibly dies, then stopping, beats running it once and quitting, or running it long after it stops converting.

Takeaway

A repeatable system beats luck every time.

WHAT TO LEARN

Treat Instagram growth as an engineered system: daily competitor research, high posting volume for fast data, obsessive hook editing, and optimizing for follower conversion, not luck or raw view counts.

02Zero Barrier, Real System

Starting costs nothing beyond a new Instagram account: there's no face requirement, no equipment, and no pre-existing skill barrier to post the first piece of content.
Switching from grabbing random content to running a defined content-sourcing system was the single change that turned an inconsistent audience into a page that could be tested with data.

03The Five-Pillar System

Posting once a day yields 365 data points a year on what works; posting five to six times a day multiplies that data many times over in the same period.
The five pillars, content sourcing, volume and consistency, hook obsession, daily competitor study, and data-based optimization, work as one system; skipping any one weakens the rest.

05Content Sourcing: Viral Finder + Social Blade

A dedicated research tool that surfaces any account's top-performing posts by timeframe makes it possible to confirm a format is working before spending time producing it.
Asking an AI cold for viral post ideas succeeds roughly one time in twenty-five; AI becomes useful only after you feed it your own proven winners and ask it to find adjacent formats.

06Proof-of-Concept in Action

A proof-of-concept post from another account doesn't get copied directly, it gets repackaged into new headlines, images, and framing before it's republished.
One validated concept can be split into five or six spinoff posts covering related angles, often reaching a higher ceiling than the original because the audience hasn't seen it before.

07Volume Early, Consistency Always

A client who switched from posting once a day to three times a day went from gaining single-digit followers a day to a 1,000-follower day within the same stretch.
More volume early isn't just about reach, it compounds into more data, which compounds into faster identification of what to repeat and what to drop.

08Obsess Over the Hook

A visual hook built on contrast, like showing a superstar next to a far lesser-known player, outperforms a plain opinion-based text hook because the gap itself creates curiosity and debate.
The first three seconds or the first swipe decide whether the rest of the post gets seen at all, so the hook deserves more editing time than any other single piece of a post.

09Study Daily, Move Fast on Trends

Replacing doom-scrolling with deliberate research, liking and saving the exact type of content you want to post, trains the algorithm to keep feeding you more of it.
A format discovered in an unrelated niche can be ported directly into your own niche and still work, because audiences respond to the structure, not the subject matter.

10Optimize on Data, Not Likes

A post with 2.7 million views but only 600 new followers is a weaker long-term asset than one with 249,000 views and 4,600 new followers, even though the first looks more impressive.
100,000 followers is worthless without a monetization layer behind it, a digital product, a newsletter, or brand deals, since the audience is the fuel, not the business itself.

Glossary

Terms worth knowing.

Faceless repost page: An Instagram account built around curated or repurposed content in a niche, run anonymously without the operator ever appearing on camera.
Viral Finder: A research tool that pulls any Instagram account's top-performing posts over a chosen timeframe, used to confirm a format is working before copying its structure.
Social Blade: An analytics tracker that ranks Instagram accounts by follower growth rate over set windows, used to spot which pages are growing fastest right now.
Proof of concept: A post format validated on another account, then repackaged with new images and headlines before being republished on your own page.
Follower conversion: The rate at which a post's viewers turn into new followers, tracked separately from raw likes or view counts to judge a post's long-term value.

Resources

Things they pointed at.

05:58toolViral Finder

06:56toolSocial Blade ↗

04:22productWinning Corner 1-on-1 coaching ↗

Quotables

Lines you could clip.

00:00

“My name is Drew, I'm 23 years old, and last month I made $15,000 with Instagram faceless repost pages.”

specific number cold open, no setup needed→ TikTok hook↗ Tweet quote

01:58

“The hook is about 70 to 80% of the entire thing. If you can get your hooks down, the rest of the post doesn't even matter that much.”

quotable rule of thumb, stands alone→ IG reel cold open↗ Tweet quote

06:16

“Once you have enough winners you can then start to train your AI to replicate what's working, this is how you use AI correctly.”

contrarian AI take→ newsletter pull-quote↗ Tweet quote

18:20

“Followers are just part of the equation, it's just the fuel. The audience is the asset you're building, the content is the engine behind it.”

closing thesis line→ newsletter pull-quote↗ Tweet quote

The Script

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metaphoranalogy

My name is Drew, I'm 23 years old, and last month I made $15 ,000 with Instagram faceless repost pages. You've seen pages like this on Instagram, maybe you run a page yourself. When I first got into the game growing my own pages up, I looked at these big pages and assumed they were ran by massive media teams or people with multiple people behind the screen controlling the operations.

It wasn't until I grew multiple pages to over 100 ,000 followers that I realized anybody can do this. And I talked to people that are looking to get into theme pages or already have a theme page in my DMs every single - day and a lot of them assume that this comes down to luck or some specific posts that just pop off that gain most of the account's followers and the rest is just luck and views from there everybody assumes that growing a page comes down to luck good timing a couple viral posts or just the algorithm really favoring your page but i'm here to show you today that that's not true at all growth happens when you build a system that removes luck from the equation entirely most theme page owners in my dms or pages that i see that stopped posting a long time ago and never grew didn't fail because they got unlucky they failed they had zero system in place they were just posting and hoping but today i'm going to show you the exact system that allowed me to not only grow multiple pages to a hundred thousand plus followers but also make it my full -time income so without further ado let's jump into my computer and i'll show you the exact system that i used alright guys so how i grew a faceless repost page to a hundred thousand plus followers the things we're going to get into today is that it's zero dollar business meaning you don't need any money up front literally anyone watching this can start a page by just creating a new instagram account

You don't have to show your face at all. there's no reason to put your face on camera but the good thing is if you want to implement yourself on camera at some point in the future you absolutely can and there's no skill barrier to start content sourcing system not just randomly posting is something we're going to dive into this was a big switch for me along the way to getting to 100 000 followers i used to just grab random videos at the end of the day and post them grab random you know tweets whatever and post them without any thought process behind it so not only was i building a random audience but i was also super inconsistent on if the post actually worked or not you want volume early and consistency throughout the entire thing you want to post as much as you can early on to get that data and know exactly who your followers are and what works and what doesn't work.

If you're only posting one time a day, you get 365 data points a year. If you're posting five, six times a day, you get just that much more data that you're able to look through and see and all those extra reps of what actually works and what doesn't. The next thing we're going to get into is hooks and obsessing over the hooks.

And the hook is about 80, 70 to 80 % of the entire thing. If you can get your hooks down, the rest of the post doesn't even matter that much. And I'm going to show you specific examples.

how to study winning pages daily how i study winning pages daily and if you take your doom scrolling time and put it into actually studying while you're scrolling through right some people would look at me while i do this and assume i'm just doom scoring but the reality is i'm looking through the top post i'm looking through the winning post from the day before i'll show you some resources i used to find these things and i'm looking at why they worked why they didn't work which ones converted followers which ones didn't and what to replicate in the coming days the next thing is moving fast on trends i'm going to show you guys in a specific example for one of my pages that i use and move quick on a trend that produced me hundreds of millions of views from this one trend that I did and I repeated it repeated it repeated it until it stopped working and if you can do this quickly and you can do this fast as you know we're talking about here studying winning pages every single day you're going to figure out what's trending what's working on Instagram currently I'm going to be able to replicate that and get onto the trend quickly I've seen hundreds of pages now at this point post the exact thing I'm going to show you guys today the trend that I was posting and those people were just late to the party and maybe got you know a couple hundred thousand views out of it versus me who probably got six to ten million views out of it you want to optimize on data not just worry about like counts and then this

all of this right here is how you're going to turn your growth from random to very intentional and you guys might be wondering why should you listen to me well you can see some screenshots here of the exact pages that i'm running so this page right here is daily athlete this is my page now that has over 350 000 followers we get anywhere from 30 million to 80 million views a month on this page alone and this is another page of mine lift base that now has over 140 000 followers i believe as you can see here views are cool followers are cool but these are actual screenshots of money and revenue that has come in from the page as you can see here this is a 3 500 brand deal so is a brand paying me to post x amount of times in a month so this obviously isn't coming through from just one post this is a couple posts over a month as you can see here this is another five thousand dollar brand deal that came through and we also are getting paid from views as well too so we're getting paid over a hundred dollars a day for views as you can see here this is a 15 day period we made almost sixteen hundred dollars and this is on a consistent basis on top of this i also have students that i've helped do with the same thing so if you are interested in launching or starting your own page all you have to do is just click the first link down below i will help you build your page out from start to finish

I'll help you monetize your page. Whether you have no social media experience and you're just looking to get started with a page or you're someone that has maybe 100 ,000, 500 ,000 followers and you've made very little money from your page or maybe you're only making money from views and want to get into brand deals or launch a digital product or a newsletter, whatever it is, click the first link down below and I will get on a call with you one -on -one and we'll see if you are a good fit for the program.

Only take a certain amount of people. There's a video when you click that link, you'll see kind of how the entire process works. Everyone gets their own one -on -one dashboard, weekly calls, this, that, and the other where I'm actually working with you.

hand holding you through the entire process, answering any questions you get 24 seven communication with me, whatever you guys need. Let's get into the first point of the video now. So you can see the exact process I use to do this multiple times through my own Instagram theme pages.

So the first thing, and one of the most important things I would say, step one, besides branding out your page, which I have an entire video on branding out your page. If you want to go check that out, it's going to be content sourcing system and how you're actually finding your content and the exact tools I'm using to do this.

This is the most important thing. If you can't do this, you're never going to consistently put out good content. You're never going to consistently gain followers.

You're never going to be able to monetize because if you're monetizing your followers, you're dropping your engagements up and down. You're never going to be able to land brands on monthly retainers. So this is the start of the entire process.

Content is the needle mover. The second you begin to slack off or don't have a real system behind what you're doing, you will be running uphill forever. You will be constantly trying to find that viral post that brings your monthly views back up to where they were, and it's never going to work properly.

So tools that I'm about to mention here are tools that allow you to be very consistent with this and also do research while you're looking around at all of Instagram and finding proof of concept for what actually works. So the first one being Viral Finder, right? You guys have seen it on my Instagram.

Viral Finder allows you to actually figure out what is working. You can look up any posts that you, or any account that you want to, and it's going to show you all of their top posts. You can do this within a certain timeframe.

You can do this within all time. So you can see very specifically what's working. If it's a sports page, you can find out what works in the, you know, during the season versus the off season, everything like that.

So this is number one, it's called viral finder. And this is the number one thing that I use to find out what's working across other Instagram pages. And I have people that say, you know, the DME and their entire research process is just going to ChatGPT or cloud or any AI and asking it to create viral content.

that doesn't work it's not going to work i would say that works maybe one out of 25 times of the post that it gives you and it's just not reliable and if you do that you're never going to to hit that that threshold you're never going to be able to go viral consistently you probably won't be able to go viral at all once you have enough winners you can then start to train your ai to replicate what's working and then you can take your ai find your winners and find adjacent winners adjacent formats and now your ceiling is consistently raising forever this is how you use ai correctly when it comes to these pages versus just going on AI and asking it for content and viral content ideas.

And you can see here, another tool I use is Social Blade. I use Social Blade to constantly look up accounts, what accounts are growing, what accounts aren't. But I also use it for Instagram growth rankings because it's telling me exactly who the fastest growing pages are on Instagram in real time.

Yesterday, last three days, last seven days, 14, 30, 60 days, 90 days, last six months, right? And this is exactly what I'm looking for to see what is actually working on Instagram. And you can see here, I pull proof of concept and turn it and repackage it into a post.

So you can see here, this was the proof of concept I had found before AstroTurf, dome stadiums, and modern drainage systems. Rain could transform an NFL field into a muddy battlefield, making games look more like trench warfare than football. This is super on brand for Daily Athlete.

This is super on brand for the type of content we post. It's interesting. It's not, you know, current news.

It's something that all NFL and sports fans in general would be interested in. And as you can see here, we then took that idea, repackaged it, repurposed it into a new headline and new images, new photos, everything like that, you know, and it got 81 ,000 views. Now, is this our most viral post ever?

No, but this is, you know, around our, you know, slightly an outlier. It had good engagement on it. It gained us a good amount of followers.

So this was just an easy proof of concept to show you guys. to do it right do we just take the same thing screenshot it and post it again absolutely not and most of the time we aren't you know this is our low effort content just taking a tweet turning it into a post but most of the time right you could take this and find five or six more ideas off the back end of this you know interesting you know football stadium before and afters and how it used to be before the modern day versus now i could probably turn out three more posts similar to this that would then probably reach a higher ceiling because this obviously performed fairly well a lot of people had already seen it probably why this post died around 80 ,000 followers versus hitting that million, 2 million view mark.

And the next thing is you want to have volume early and consistency always. So consistency is extremely important and volume is extremely important for two reasons. Number one, the reason I say early on is because it's going to give you that extra data points as I talked about in the beginning.

But number two, it's also going to allow Instagram to get used to how many times you're posting and push out your content consistently. It's helping your trust score. It's helping everything that's beneficial on Instagram.

And you can see, I'm going to show you two guys inside of the community that's not only he's followed this very to a T posting three, four times every single day for a long period of time, but their pages also blew up. So you see Fabian, he started to post three times a day, took his page from gaining a couple, 10, 20 followers a day to then gaining, you know, 500 to now he's gained a thousand followers in a single day, right?

Jaden, another client of mine went from, you know, gaining 200, 300, 400 followers every single day to having a 5 ,000 follower gain day once he started to post three times a day. posting three times a day is not ever going to be easy right but you know it's you have to be paying attention you have to be ahead of schedule a little bit but this is why it has such a big change on your page because you're going to have times where you may not want to do it and your competition probably doesn't want to do it and this is you know going to separate your page from the others not only that but it's just that constant consistent if you're posting one time a day it's hit or miss whether that one post does well if you're posting three times a day you have or more it's just giving you that many more shots to go viral every single day to have posts that bring in a lot of followers to give you more data like i said and you're able to just continuously snowball off of that for all of those benefits that it brings but you guys can see here this is a post i put up inside of the school community that i have and you know i want to just highlight some of these guys but you can see their social blades here so

700 followers 500 followers 400 followers begins posting three times a day thousand follower day 1600 follower day 5400 follower day just completely blew the page up and then this one is fabian here you can see hit around a thousand followers he even lost followers on the first day 11 followers 9 followers 27. starts to post three times a day and you can see the numbers begin to jump up 300 followers 200 300 and now he's even hit a 1 000 follower game day and this is a page that's very small right it's a thousand he had a thousand followers now he's closing on 10k because he followed this to a t and continuously posted three times every single day so like i said not only is it allowing them to get more reps and instagram to see their page more but now these guys are able to look at okay what worked What didn't work?

Why did it work? Why did it not work? And they're able to replicate what's working and not replicate or get rid of those posts that aren't working.

Whereas if they're posting one time a day, over the course of three months, six months, they're getting a lot less information and their page over time, the growth curve is going to be a lot different with their pages versus their competition who's posting one time a day or just throwing something up and not paying attention.

And this is what really allows you to hit 100 ,000 followers. And the next thing is obsessing over the hook, not the entire post. Now, obviously you want to.

pay attention to the whole post. And the whole post is important, but the hook is extremely, extremely important. Whether you're doing reels or carousels, whatever, it's 70 % of the game.

Getting people to... get through that first swipe or getting people to click on the post from the explore page or getting people to stay for the first three seconds right if you can do that you will more than likely be successful if you're unable to do that it's going to be really hard to grow to 100k you can see two examples here of hooks and i added this one on the left because this is a different type of hook most people think of hooks like the one on the right where it's just a sentence right but this one is a visual hook on the left 400 000 views and as you can see from the explore page even this is a winner this is a loser but if these posts were together on the explore page, the left one is going to be a lot more clickable, right?

There's a massive contrast in the amount of money value that I've put, you know, Steph Curry versus a G League player. And then when you actually click on it, you realize that this is a comparison post. It's going to cause you to continue to swipe through.

Is this post giving more information about this, or is it going to show other players that we're comparing, whatever? And not only that, but then it causes debate. It causes people to comment.

Share to their story share to their friends, whatever that's why this post went extremely viral when you look at this post here Right the most underrated athletes in sports history number one. This is an opinion based post, right? So that's not very good because it's just me giving my opinion or someone else giving their opinion on the most underrated athletes in sports people don't really care about an opinion unless it's coming from someone with a sense of authority and on a Faceless page there isn't a ton of you know authority behind like an athlete opinion, right?

Whereas if it was you know Michael Jordan posting this then people would probably care a little bit more not only that but it's just there's not too much curiosity the images could have been better and overall this is just kind of a this is not a bad post but it just could have been better and that's why it got 30 ,000 views and was an under you know what was a floor post on the month versus this one here that was an outlier and an above average post and the next thing you want to be doing is studying winning pages every single day and you shouldn't ever if you're running a page You should never be doom -thrilling anymore.

Every single time you're on the page, you should be liking and interacting with other pieces of content that are what you want to post. So you're just constantly training Instagram that you want to be fed more content ideas. And then eventually you can just do what I do every single morning, which is get up in the morning, go onto my computer, go onto Instagram, and just look at the top performing posts.

How am I able to do that? Well, number one, I use tools like Socialblade, like I showed you above, to see some of the fastest growing pages. But number two is I've trained my algorithm to only feed me the top posts that I might want to post on Daily Athlete.

Not only did I feed it, sports posts but also posts across all of instagram that i like to comment on whatever saves and consistently do every single day so that way i'm just going on there and seeing all the top performing formats across everything and it speeds up the process 100 times you should understand that instagram's algorithm is extremely good and you can use it to your advantage if you're doing things like this right here not only am i doing this for my own pages but i'm doing this in for so that way i can stay on top of what's working at all across instagram for myself for you know the people i work with for my clients whatever every single day you know i take an hour hour and a half to do this and that's how i know what's winning across instagram consistently i know it's not working across instagram consistently but not only that i'm also learning what actually drives likes and followers and shares etc you know as this changes consistently as instagram continues to change the algorithm whatever it's different month to month what was working a month ago may not be working now and i'll show you some examples of that but this is really important not only am i doing this by putting up multiple data points every single day on my own accounts where i'm able to look at the data i'm able to look at instagram accounts that are high performing instagram accounts that are being fed to me where i can do the same exact thing with them so it's just consistently learning and getting better and what does this allow me to do well

studying the pages the winning pages every single morning allows me to then move fast on trends whether it's a trend on instagram in general a trend and theme pages in general or a trend within the sports niche it doesn't matter i'm able to do that and if you are a non -evergreen niche or have content that's like news based or whatever you should also be looking at this because you need to be on top of the news for the day but if you're an evergreen niche especially you're able to you know get ahead and kind of understand what's working and what formats are working to then change or create evergreen content in that specific format and you need to be quick right you see posts like this right this is a format that worked super well so you know this was about two or three months ago blank facts about you know whatever athlete or celebrity whatever that sound fake but are 100 true i ran this probably 10 or 15 times and for 10 of those times it performed really well and then you see on the right this is a post that only got like a thousand two thousand likes right and this one on the left i believe was you know a few hundred thousand views probably ten or eleven thousand likes whatever but understand you know this is a format i ran over and over and over again until it finally died off but this was something i didn't pull from the sports niche this was something i pulled from a different niche altogether so i was working with i believe like celebrities or something

And I was like, that's a really good idea. Let's run it now with athletes. And of course, if it works with one type of whatever, if one format's working in another niche, it will work in your niche as well.

But you also have to understand when to continue to run it. I recommend running it until it dies entirely multiple times. And then once it starts to die off, you stop running it.

But some people will run it one time and then never run it again. So find those formats that are working through doing the last step. And it's going to allow you to then get ahead and raise your ceiling every single month.

And something else that you want to do to reach that 100 ,000 follower mark is get rid of optimizing based off of like count and start to optimize based off of data based off of views followers shares comments whatever it is because at the end of the day if you can have five formats that bring you followers five formats that bring you a bunch of views whatever you're able to then kind of consistently raise your follower count and your view count every single week you'll see over here this post brought me 2 .7 million views and 600 followers right so i would run a format like this again to get my views up for the month versus this post right here only 800 249 thousand views but four thousand six hundred followers so if I'm able to sprinkle in both of these types of formats and actually know by looking at the data by studying the data that Instagram gives me then I can post you know maybe three of the first type and three of the other type and then I'm going to be gaining followers very fast and also gaining views very fast and then what that's also going to do you see here a thousand six hundred profile visits someone might come from this post

and then see this post and then convert from this post you see this 8 700 profile visits someone might come view my profile and then maybe they didn't convert from this post and now they convert because this post has so many likes followers whatever it's interesting so you need to understand and be constantly looking at your own data that instagram is giving you so that way you can optimize because some people will optimize for views or for likes and they won't be paying attention to you know followers converted per views right and they might be they might be like oh this one only got 800 000 views i'm not interested in posting that anymore this one got 2 .7 million let me keep posting that but not understanding that I would argue this is a more valuable post long -term based off the amount of followers it brought in.

Also, I would rather create new spinoffs of this post than this post because this post obviously was very viral, but didn't bring in that conversion that you want. And whether you're selling a product or whatever, you want to pay attention to follower conversion because that's the first step in conversion. If someone is converting from a post based off, if someone is following you from a post, then if you had a CTA to go buy a product, they'd be more likely to buy off that post too because clearly the post was interesting and it got them to go through.

to actually do something on your page and at the end of the day growing to a hundred thousand followers is great and that should be your goal but understand that followers are just part of the equation and it's just the fuel right the audience is the asset that you're building the content is the engine behind it and you need to then figure out how to take those followers and actually convert it into monetization events.

For example, landing a brand deal for $3 ,500 or getting paid $100 a day from views from Instagram, whatever it is, 100 ,000 followers is worthless unless you're able to actually monetize it. Are you building a digital product? Are you building a newsletter?

And are you figuring out how to actually move those people from your content to your conversion events, whether that is getting brand deals or selling a digital product, whatever.

The Hook

The bait, then the rug-pull.

Drew opens with a specific number, $15,000 last month, then spends the next eighteen minutes proving it came from a system anyone can run, not a lucky viral post.

Frameworks