Modern Creator
Greg Isenberg · YouTube

Instinct AI Is For Real: What You Need to Know

Greg Isenberg and Remy put the invite-only Instinct agent through real errands, a haircut, a restaurant table, and a Bali visa, and find out it keeps a copy of your email even after you disconnect it.

Posted
2 days ago
Duration
Format
Interview
educational
Views
65.8K
1.2K likes
Big Idea

The argument in one line.

Instinct strips away every technical step of AI agents, no MCPs, no CLIs, no markdown files, and gives regular people a personal assistant that lives in iMessage and books real appointments, but it keeps a copy of your email even after you disconnect it.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You've heard about Instinct AI's invite-only buzz and want a plain look at what it actually does before chasing an invite.
  • You want to hand personal errands like bookings, visas, and subscription admin to an AI agent without learning MCPs or CLIs.
  • You're weighing AI agent tools for a non-technical family member who would never set up a VPS or Docker themselves.
  • You build AI products and want a real example of invite scarcity and agent-to-agent network effects.
SKIP IF…
  • You want an agent for business, coding, or work tasks. Both hosts keep those on Codex, Claude Code, and Grok instead.
  • You need airtight data privacy guarantees. Instinct's email-retention behavior after disconnect is an open, unresolved concern.
TL;DR

The full version, fast.

Instinct is an invite-only AI agent that runs inside iMessage, so a first-time user signs in with just a phone number and starts chatting immediately. Remy shows it booking a Copenhagen haircut by emailing the salon directly, holding a restaurant table behind a spend-limited virtual card, and filing a Bali visa on arrival by pulling travel history straight from the user's own emails and receipts. It handles Apple-native touches like reactions and loud messages well and even plays iMessage games. The catch is privacy: users report Instinct keeps copies of their email after disconnecting Google, and the terms of service raise the same flag, so anyone considering it should read those terms first.

Free for members

Chat with this breakdown — free.

Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.

Create a free account →
Chapters

Where the time goes.

00:0002:08

01 · Intro

Greg frames Instinct as the invite-only personal agent rumored to be raising at $10B, offers spare invites for likes and comments, and brings on Remy to walk through it.

02:0811:18

02 · Instinct Pros

Remy runs through his own on-screen doc: right amount of dialogue, smart use of iMessage reactions and effects, memory, proactivity, the invite-only rollout as marketing, and the Trusted Person network as agent-to-agent network effects.

11:1813:16

03 · Instinct Cons

The doc flips to the downsides: security and privacy concerns, and friction on tasks that need web infrastructure the agent isn't built to navigate.

13:1615:19

04 · Simple Onboarding

Remy shows signing in with just a phone number straight into iMessage, where Instinct demos its own capabilities with photo examples of flights, check-ins, and subscription cancellations.

15:1917:43

05 · Tools and Connectors

A companion web workspace holds contact methods, connectors for email, Slack, and Granola, and a vault for logins, cards, and addresses.

17:4320:24

06 · Example 1: Booking a Haircut in Copenhagen

Instinct researches salons, pulls reviews and photos, hits a wall needing a Danish phone number, then emails the salon directly and confirms the booking hours later.

20:2423:03

07 · Example 2: Restaurant Booking and Calendar Entry

Instinct books a table at Bistro Central behind a spend-limited virtual card for the no-show hold, confirms, and adds the reservation to Remy's calendar.

23:0326:00

08 · Example 3: Bali Visa on Arrival and Emirates Skywards

Instinct files Remy's Bali visa on arrival and an Emirates Skywards sign-up, pulling his three-month travel history from his own emails and Airbnb receipts and delivering the visa PDF.

26:0027:30

09 · Closing Thoughts

Remy pitches Instinct as the product to hand a non-technical person their first agent "aha moment" and Greg repeats the invite giveaway ask.

Atomic Insights

Lines worth screenshotting.

  • A personal AI agent that lives inside iMessage needs no CLI, no MCP setup, and no markdown files, just a phone number to sign in.
  • Instinct booked a haircut in Copenhagen by researching salons, emailing one directly when no online booking existed, and confirming hours later without further prompts.
  • The agent filed a Bali visa on arrival by cross-referencing the user's own emails and Airbnb receipts to build the required travel history itself.
  • A spend-limited virtual card, capped around $500 through a service like Wise, contains the risk of handing a card number to an autonomous agent.
  • A user disconnected her Google account and still got an email summary an hour later, meaning the agent had already indexed and retained a copy of her inbox.
  • The founder's Trusted Person network lets one person's agent talk directly to another person's agent, extending network effects into the agentic era.
  • Instinct's invite-only rollout works as much as marketing scarcity as it does a compute constraint, echoing Clubhouse's 2020 playbook.
  • The agent knows when to just react with a thumbs-up instead of writing a reply, which reads as more human than today's typically over-verbose chat models.
  • Every Instinct account gets its own dedicated email address, so the agent can handle bookings and admin without cluttering the owner's personal inbox.
  • Filing a Bali visa still required real back-and-forth: the agent asked for a passport photo, a selfie, and outstanding trip details before it could finish.
  • For open-ended coding and business work, both hosts still use dedicated tools like Codex and Claude Code, reserving the general-purpose agent for personal errands only.
  • Setting up an open-source agent like Hermes for a non-technical family member meant running a VPS, Docker, and a connector service, exactly the complexity Instinct's phone-number sign-in erases.
Takeaway

What a personal AI agent has to get right before regular people trust it.

WHAT TO LEARN

Instinct proves a personal agent wins on radical simplicity, phone-number sign-in, human-feeling reactions, real task completion, but that same trust breaks the moment it keeps data it was told to delete.

02Instinct Pros
  • An agent that knows when to just react with an emoji instead of replying reads as more human, and less annoying, than verbose chatbot replies.
  • Consumer-friendly agent products win by staying simple while power-user tools like OpenClaw and Hermes add features that move further out of reach of everyday users.
  • None of Instinct's individual tasks are life-changing on their own, but 10 to 15 minutes saved per errand compounds into real hours back each week.
  • Invite-only scarcity can double as a marketing engine, not just a compute constraint, the way Clubhouse's 2020 rollout built hype years before it had to prove out its valuation.
03Instinct Cons
  • Users disconnected their Google account and still received an email summary afterward, meaning the agent had already indexed and retained a copy of their inbox.
  • Read a product's terms of service before granting it access to email or financial accounts, especially language about retaining and controlling your data after disconnection.
  • An agent that works flawlessly on iMessage can still stall completely on a task that requires a local app or a country-specific checkout page.
04Simple Onboarding
  • Signing in with only a phone number, no CLI, no MCP, no markdown file, is the single biggest lever for getting a non-technical person to actually use an AI agent.
  • Self-hosting an open agent for a family member still means running a VPS, Docker, and a connector service like Composio, real infrastructure most people won't maintain.
  • Demonstrating capability through photo examples right at first contact, flights, check-ins, subscription cancellations, teaches a new user what to ask for without a tutorial.
05Tools and Connectors
  • A companion web workspace for contacts, connectors, and a credentials vault keeps the chat interface simple while still exposing the settings power users want to check.
  • You don't need to connect every available tool. Connecting just email and one payment method covers most everyday personal-assistant tasks.
  • Giving an agent its own dedicated email address lets it handle bookings and admin threads without ever touching or cluttering the owner's personal inbox.
06Example 1: Booking a Haircut in Copenhagen
  • When a business has no online booking, a capable agent falls back to emailing them directly in a human-sounding voice rather than giving up.
  • An agent that goes quiet for several minutes isn't necessarily stuck, it can be working in the background, so patience matters more than constant check-ins with a new agent product.
  • Testing a new agent product takes more back-and-forth than using it normally will; budget time to feel out where it succeeds and where it needs help.
07Example 2: Restaurant Booking and Calendar Entry
  • A no-show hold that requires a card number is the moment an agent interaction stops feeling like a demo and starts feeling like a real financial decision.
  • A daily-limited virtual card, spun up through a service like Wise, contains the downside if an autonomous agent ever makes a mistake with payment details.
  • Confirming a booking, adding it to a calendar, and reacting appropriately to a follow-up message in one flow shows what a genuinely finished agent task looks like.
08Example 3: Bali Visa on Arrival and Emirates Skywards
  • An agent can construct a required travel history by searching a user's own emails and Airbnb receipts instead of asking them to remember it manually.
  • High-stakes tasks like immigration paperwork still need the human to supply a passport photo, a selfie, and specific trip dates before the agent can finish.
  • Trusting an agent with something as consequential as a visa on arrival, and having it work at the airport gate, is the clearest proof point in the whole review.
Glossary

Terms worth knowing.

Instinct
An invite-only personal AI agent that runs inside iMessage and handles bookings, admin, and small purchases on the user's behalf.
Trusted Person network
A feature Instinct is rolling out that lets a user allow specific other people's Instinct agents to talk directly to their own, so two agents can coordinate a task together.
OpenClaw
An open-source, more technical AI agent framework aimed at power users comfortable configuring their own tools and connectors.
Hermes agent
Another open-source personal AI agent option that, like OpenClaw, requires manual setup such as servers and connectors rather than a simple sign-in.
MCP
Model Context Protocol, a standard that lets AI agents connect to external tools and data sources; setting one up is a technical step Instinct avoids for its users.
Composio
A tool-connection service used to give an AI agent access to a user's apps and accounts, typically needed when self-hosting an agent like Hermes.
Resources

Things they pointed at.

03:00toolGame Pigeon
06:50toolOpenClaw
06:50toolHermes agent
10:30toolGrok (Grokbot) computer use
11:05toolCodex
11:07toolClaude Code
21:30toolWise (virtual card)
Quotables

Lines you could clip.

07:10
None of them individually are life-changing. They just took like 10, 15 minutes off my plate here and there. But add that up and I can see it like genuinely being really useful, saving me hours over the course of the week.
Sets realistic expectations for AI agent value: compounding small wins, not one big unlock.newsletter pull-quote↗ Tweet quote
09:40
It's the equivalent of network effects, but for the agentic era.
Tight, quotable framing of why agent-to-agent networks matter for AI startups.TikTok hook↗ Tweet quote
22:19
It just, it's scary. It's scary human. It's like, it's so, it's so human. It's scary.
The unscripted, repeated 'scary human' reaction is the clearest gut-check moment in the video.IG reel cold open↗ Tweet quote
25:43
I bet you those immigration guards haven't heard about instinct.
Punchline callback that closes the visa story with a laugh.TikTok hook↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy
Yeah, you've probably heard of Instinct AI by now. You know, the invite -only personal agent app that's raising money at a rumored $10 billion. Well, what does it look like inside?
And what are some use cases? And what are some crazy things that you can do with it? Like, you know, saving money on your phone bills or getting a visa approved in a foreign country with only three messages.
Well, today... Me and my friend Remy are going to show you the inside of Instinct AI, the secretive invite -only app. We're going to show you how it works, where it shines, and where it could use a little bit of help.
The TLDR is it really does feel like the personal agent app for everyone, including your mom. I've got a few extra invites, so if you like, comment, and subscribe to the channel, I'll give it out to some random people. And I hope someone from Instinct watches this and just...
piles me with a thousand invites that I can give to everyone. So let's get those likes, comments, and subscribes going. And I'll see you by the end of the episode.
AI with Remy's here. By the end of this episode, what are people going to learn? I'm going to give you an overview on the new agent product instinct that has just come out.
We're going to go through the good and the bad. I think they've done a lot of things well. and some things not so well so yeah by then you're gonna get a full overview on the product as a whole and how you can be using it within your life so different use cases what you like about it what you don't like about it uh why it's interesting why you should pay you know pay attention to it or not 100 by the end of this people i think you know what i hope remy is that people just don't understand what instinct ai is and how to use it but also just It gets people's creative juices flowing around personal agents in general.
100%. I think there's some cool lessons to be taken to apply to your own business with how the founders rolled it out, how they've built it with network effects, some cool things like that as well. Cool.
Let's get into it. Sweet. So I just wanted to touch as well on what I think it did really, really well and then what I think it did really, really poorly.
What I think it did well is the right amount of dialogue, not too verbose, used reactions really, really well. And it understands them too. Like I could thumbs up react to messages.
It would ask me for approval and I could just thumbs up react and it would take that as a yes. The utilizes Apple iMessage features really, really well. Like the loud messages, the confetti reactions.
It can listen to your voice notes that you send through Apple messages. And this one was like genuinely blew my mind. It was, I sent it a game pigeon.
Greg, do you know Game Pigeon, like the iMessage games? I can't say I do. I feel like I should.
This was a thing back when I was younger. It was like an app called Game Pigeon. You can play games through iMessage with people.
So I sent Instinct this Cup Pong one and sent it off to it. And it came back and started playing the game with me. I was like...
genuinely gobsmacked we'll see if it does it here waiting for opponent give it give it like a minute yeah straight away back on your table so you can see i was i was playing cup pong and it's nailing it that's crazy Just absolutely cleaned up and then now it was my turn to play back. So that was like a really, really nice touch.
I'm imagining that the Instinct team would have gone through so much extra dev to get these game pigeon games to work. They have to have actually coded that. I can't imagine that it's just genuinely doing it itself.
So that was super impressive. Memory was cool. So when I asked a question in the chat about trying to get my monitor box wrapped.
When it filled out the visa on arrival card, I noticed that it put in a thing about like how many suitcases and it added in like the monitor that was being checked into oversize. So little things like that, I noticed that it would pull things and ideas that I'd said earlier that I'd even forgotten about and pull them into current conversations.
So it did that really, really well. Productivity, as you saw, it just like reaches out and... When I asked it to find me a place I could rent a desk in Bali, it messaged me the next morning and said, by the way, if you wanted it same day, the cutoff is 12.
So order it this morning. Little things like that were really nice. Overall, the simplicity.
So this ties into this one below is it's basically just OpenClaw or Hermes agent, but for regular people. And I think that Hermes agent and OpenClaw, as great as they are, they keep getting further and further out of reach for normal people because the power users all love them. And they need to keep releasing new features to keep up with what the power users want.
But every new feature they add to cater to that group moves it further out of reach for a normal person who doesn't really understand agents very well and is trying to use them to take tasks off their plate. So I think that this is just like, yeah, they've done it really, really well as like a personal assistant agent for like mass market general consumers.
I think they've done it absolutely flawlessly. And also to the use cases, none of them individually are life -changing. They just took like 10, 15 minutes off my plate here and there.
But add that up and I can see it like genuinely being really useful, saving me hours over the course of the week. I also thought, Greg, I'm curious to get your thoughts on this, but the invite -only approach that they took, I thought was really, really interesting. Yeah.
I mean, it reminds me of Clubhouse. Like the early days of Clubhouse. I'm not familiar with Clubhouse.
Oh, man. Oh, man. Remy, Remy, Remy.
So in 2020, there was a basically Twitter Spaces app that was invite -only, and you'd go into these rooms, and Naval was speaking, and Elon Musk would be in rooms, but it was invite -only. And they ended up raising money at, I don't know, a $4 billion valuation. and it became this thing that you know got really big that being said you know it never lived up to the four billion dollar valuation so i think the question a lot of people are going to have for this is is this a club host moment or is instinct going to live up there's it's rumored that it's raising money at a 10 billion dollar valuation which is just crazy that's absolutely insane so I don't know, who knows.
But I think the way that they did the invite was pretty clever because it made like, it just, if I had instant access to it and I probably wouldn't have even signed up because it's just every new post you scroll past on X is introducing X agent, introducing Y agent. It's like, but the way they did it was super secretive and like I couldn't get access.
And as soon as I got a code, it was like, oh, I'm invited. So they say they're rolling it out like that for compute. But I kind of think that it was a marketing play as well, which is cool.
And then Greg, the trusted person network that they released or are releasing is really, really cool. So Noah, the founder tweeted this, I think yesterday talking about the trusted person network. So they are basically releasing this feature where you can add other people's instincts.
as like an allow list into your instinct. So you can have like instinct to instinct communication, which I think is like an incredible example of network effects. If they can get on it early and like capture a good portion of the market, I think that that could work really, really well for them.
Yeah, I think when I read this, it really, what really blew my mind is that it's the equivalent of network effects, but for the agentic era.
A lot of people weren't thinking about network effects in this way. When you read the tweet, it makes so much sense. Of course you want your agent to coordinate with other agents to get stuff done.
I think a lot of people have questions now around, especially in the startup ideas and the venture -backed startup world.
Where are the moats of these companies? And I think you're going to start seeing more and more companies do stuff like this. Yeah, yeah, agreed.
I mean, it'd be interesting to see if they end up opening it so you can have your Muse agents talk to Instinct agents or whether they keep it a closed network. I'm really curious to see what route they go down, but I think this is just a really, really, really cool feature. The other thing was...
Yeah, super fast computer use. Like I think a lot of these use cases, you could make an argument that you could do it with Grokbot, but I find that the Grokbot computer use is really, really slow. And I found that the Instinct's computer use was just super fast and seamless.
You can't even see it. I'm assuming it's using a computer in the backend. And then like tying off, I think that it just fills the whole of the personal assistant AI within my stack, like really, really nicely.
I don't really see myself using this for anything business, work, coding related, but just for, haircut bookings like restaurant bookings making plans i think that that's it's gonna be really really helpful and those two they also added in yeah they also added in this feature where every instinct now has its own email address so my instincts email address is like remy and my last name at mail .instinct .com so now it can use that inbox to sort out bookings and do its like PA tasks for you without clocking up your inbox, which I think was really cool.
Also, one of the features they said was you can just loop it into an email thread. So if you're in an email thread and like it involves a task that you want Instinct to handle, you can just kind of forward it the thread and it can be looped in and finish it off for you, which I thought was a really, really cool feature too.
So is your recommendation for business tasks, use Hermes, OpenClaw, Grokbot, and then for personal tasks, use Instinct? Yeah, that's how I'm rocking it right now. I'm using like, I'm loving Codex at the moment.
I think they've done an incredible job. So I pretty much keep a lot of my work stuff within, split between like Codex, Cloud Code, Grokbot. And then this is just fills the hole perfectly for a personal assistant AI.
So yeah, that's exactly how I'm using it. One note too on like the open clone Hermes for regular people. I set up a Hermes agent for my mom so she could just have a personal agent to use for this kind of stuff.
It still involved like I had to set up a VPS with like Docker and then set it up for her. I then had to get her to use Composio so she could connect her tools up. The gateway crashes here and there and then it needs an update.
Just a pain in the ass. And then like I have to manage that too. And there's no way that she was going to set that up for herself.
So I think that this is just, I think these simpler agent products for the mass consumer market, especially like what they've done here and how they've built this, they've done it really, really well. The stuff they did poorly was, I'm not going to put down some of those issues with ordering food and the grabs in Indonesia to Instinct.
I'm going to give them the benefit of the doubt. But I think that security and privacy is something that I've seen as major cons to Instinct. There's a tweet from Claire where she's talking about how she disconnected her bot from Google at 11 a .m.
but got a summary of her emails at 12. So it's obviously indexed them and kept copies of all her emails, which is a big concern. Another one from Peter Yang as well, where he said, yeah, it's the same thing, indexing and retaining all his emails without their permission.
And people also too, I saw in the comments pointed out things too about in Instinct's terms and conditions, they have some really concerning things about retaining and keeping control of some of your private data like emails. So if that's a big concern for you, I think it's definitely something you need to look into with Instinct.
I mean, yeah, of course it's a concern. I think in an ideal world, instinct is buy Apple. And I just have way more trust in Apple than a startup, just by definition.
But the reality is, Apple is not there yet. And the reality is, this product could save me hours a week. And it's the hours a week of stuff that I hate doing.
And so it frees up my mind so I can build my own ideas and build other stuff that's actually high leverage. So it's one of those things where, you know, obviously I have no affiliation and you have no affiliation with Instinct. Yeah, not at all.
But like we like tools that help us to make our lives easier. Yeah, yeah, 100%. This is definitely going to be a tool that I continue to use for sure.
I can see it definitely fitting into my stack super, super nicely. So as soon as I signed in with Instinct, I can't remember the exact flow, but you signed in with a phone number. And then straight away, it kind of got me into iMessage.
And then this was like a message that it fired off as part of its onboarding. And that was the first thing that blew me away is how simple the onboarding was. I think that's where a lot of AR products lack.
especially if they're trying to go for like the mass consumer general market the onboarding is not straightforward and clear enough like people underestimate how i'm not going to say like how dumb the average person is but i think that as you know we're in a bubble greg and this stuff's like super simple for us but for people like my mom who's super smart and like other aspects of life uh she would just struggle to understand like basic ai stuff that you and i take for granted so that was the first thing it did super super well is is simple clear onboarding there's no concept of mcp clis markdown files it was just log into the phone number bang you're in and then this oh the first thing as well is it utilizes the native apple iMessage things really well like uh these little confetti animations it sends those natively and i've noticed that throughout my entire conversation if there's something like important it'll use like the loud effect and it will make the message go big so i just thought that was a really really nice touch
So it feels, it feels human. And even, I mean, we'll get into it later, but like when you, when you read the text, it really does feel like it's a personal assistant that is a human being. Yeah.
Yeah. A hundred percent. Uh, and then off the rip, it's straight away, like sends me pictures of like, here's some use cases.
Here's what I can do for you. And then straight away, like demo some really cool things like booking flights, uh, check you into your flights, you know, ordering food, canceling subscriptions.
booking movie tickets, you know, adding stuff to calendar. Another cool one here, I noticed that it shows off you can send voice notes, which is cool. And then just straight away, like I'm running an invite only beta program, here's your link.
I also thought it'd be cool to, I'm going to open the platform that goes alongside the agent view. So this is the platform that ships alongside. the agent view that we get so just super simple workspaces like here is your contact methods i've set up both imessage and whatsapp to chat to it on and then connectors i've connected up my email accounts and then slack granola and then link for payments which i'll get into in a minute but i didn't bother connecting up other things like outlook and linear and these other like github and stuff because i like i see this fits really nicely into my stack as a personal assistant agent And I think that they've marketed it quite well as that.
And like Noah in his announcement post was pretty clear. He's like focusing on building the best personal assistant AI product. Then the next thing I noticed is it's got a vault where you can save in things like logins for different websites, cards as well, which I've given it two credit cards, and then addresses that you can save in there as well, as well as like phones.
And then preferences. I think this is just for, you know, sign -in methods. some data controls there's a couple of other features as well they've rolled out a trusted instinct agent network which i'll go into later as well but that isn't showing up for me there because they're rolling out these features just to certain users at a time really slow dripping them out so there's a few things that i don't quite have unlocked yet but the the interface is super simple like i can just you know like i when i think about this product i'm thinking about like the general everyday consumer i just think about like my mom and how amazing this would be for her and her life.
So I can see people like that just being able to have this bookmarked and then easily just connect up whatever tools they need. I can't really see many people needing more than an email and maybe some kind of payment method just for like everyday assistant type tasks. So yeah, pretty cool.
This little workspace, I think they've done that really well. Back into the agent session. So as you said, I don't know what tasks to give you.
And it started to flag some things from my granola and my emails. But I didn't really want to go down the work route yet. Flag things related to my work stuff.
But I really clearly had in mind, I see this filling the role of a personal AI assistant for scheduling, appointments, nothing like business or work -related or coding -related tasks. So I then had the idea. I wanted to get a...
a wavy perm on my hair because I had like dead straight hair so as you can see got it done it looks pretty good so I messaged Instinct and I was like can you message this place in Bali on WhatsApp asking if they do perms and then straight away it couldn't message the the account on WhatsApp so it just sort of directed me to do it myself which I like first little thing where I felt a little bit of friction and then I asked it to find me places in Copenhagen And it went away and like started researching a bunch of spots.
And then it pulled in reviews and it said, want me to check who's got openings next week. And I asked it to go and find some photos, which it sent me. It sent me some more as well down here.
And then I asked it for some more options. It just did a bunch of research, mainly looking at like reviews. And then I picked one and asked it to check their availability.
And it tried to book, but then... And it ran into the wall of it needed a Danish phone number. So then it just emailed them.
And then I said, yeah, please book the Saturday spot. It emailed them. And then it just said, okay, great.
I've emailed them because I couldn't book without a Danish phone number. And it's like, I'll just ping you when they reply. And then straight away, it just said, I mean, this was like a few hours later.
It just reached out and was like, confirmed, you're booked. I heard back from them. which is i wonder if they they know that an ai agent booked it or do they think it's a human being i think they would have thought it was a human being i remember i actually i went and looked at the email it sent because i was curious like how the the writing style was and i remember i don't have it up in front of me right now but i remember being pretty impressed with how it wrote it sounded very very human uh so that was the first thing and like to be fair i did a lot more back and forth here than i needed because when i'm trying out new agent products it's like a bit of a teething process in the beginning to try and like feel feel it out and see where it gets stuck and where it doesn't so there are lots of times when because they've made it so simple you can't see what the agent's doing or what it's working on so the times it would go silent for five minutes and i would follow up go like hey did you get that and and it was working away in the background but now i've started to realize
that when it just goes silent, like it's not broken, it's just, it's handling it. So now I just feel more confident when I just give it a task and I can just put my phone away and not worry. And it'll come back like 10, 15 minutes later sometimes.
So yeah, it booked me and that was the first task is it booked in a haircut, which was cool. And then I asked it while I was sitting there in the haircut chair about booking a restaurant for three. So it went in and checked what availabilities are open for Bistro Central.
And then it pulled in a couple of times. And I just said, can we book a table for $7 .45? And then it says, come back.
It says, all stage just needs a card on file for the no -show hold. And this was when I was like, oh, shit, we're getting real. We're giving the agent a card.
And it just sent me straight away. It sent me this link to just add in a card, like card details. And that took me to this page here.
I mean, it no longer works, but literally just was an instinct. Back to that workspace I showed just before, but it had a field for... name, card number, expiry, and then CV.
So the way I did this is obviously I'm not completely negligent. So I use Wise for like my banking. So I just created a new Wise card.
You can spin up like new digital cards really, really easy for like Apple Pay. And so I spun up a new digital card, set a daily spending limit on it for about $500. And because, you know, it's like the agent.
goes nuts and if the max it spends is 500 it's not the end of the world for me so um did that and then i just gave it the card details for that daily limited card so then i just kind of felt a little bit more comfortable because like the the blast radius would be contained and then uh straight away here added it and it it reacts to messages which i find quite cool there's sometimes as well like i find it has a really nice balance of knowing uh when to reply and when to just react to stuff so sometimes like it doesn't always give you a reply it'll just react which is i think like a nice touch because i think greg as you know a lot of these models now you're talking to them they're like overly verbose and just like word vomit back at you so exactly i mean again goes back to being like human you know a human being knows when to react to something and when to write and i think that's like the big aha moment that people are having with instinct is It just, it's scary.
It's scary human. It's like, it's so, it's so human. It's scary.
Yeah. Yeah. A hundred percent agree.
So that was really seamless there. That booking was like, I was pretty impressed. I mean, obviously I had to stop to add the card, but it was just straight away check.
They've got a bit availability, bang, added the card straight away, booked it. And then I had the confirmation email come through. So that was, that was, that was really, really cool.
And then I started just, um, it added into my calendar. And then I asked it again for some more restaurant bookings the next night, which was cool. And then this was where I started to really push the boundaries.
I asked it because I was in Copenhagen and heading to Bali for three weeks. So this is the message I sent it right here. It was just, can you please sort out my Bali visa?
I'm an Australian citizen heading there on this date until the end of the month, just on visa on arrival. And it came back and it did. just it gave me a little checklist of everything that it needed and then uh the next thing i did was i asked to sign me up to emirates skywards as well because you can get free wi -fi on emirates flights if you're signed up to skywards so two like gen generally uh genuinely like useful things off my plate there and and quite risky things with the visa too so sent those off uh came back then it asked for a photo of my passport which i willingly obliged uh so send a photo of my passport it said um passport's good and then it says like straight away that also gives me the date of birth for the skyward sign up which was like cool so it's it's like working on both those tasks for me and then gave me the list of what else it needed i sent it a photo of me and then um just asked it like you know arriving on the 9th but if my flight gets delayed is that okay and then asked it to find the address
um from airbnb as well so yeah delay is no problem anyway moving on it just started to go through getting what it needed from me here we go so here's here's where it had everything it needed and then straight away it sent me my visa on arrival my pdf and i was like pretty pretty blown away by that as soon as i like had what it needed because like there was a bit of back and forth because i hadn't like got my shit together but Once I had what I needed, it sorted the visa out for me.
One of the questions it asked me for the arrival card, it needed to know like what countries I had been in the last three months. And it went through my emails and Airbnb receipts. And it literally gave me a list.
It said to me, I need a list of everybody who's been in three months. Here's what I've got so far. Did I miss anything?
And it got everything spot on. So that was cool. And then it...
And when I got to Bali, I was... like sweating a little bit because as you know like they they uh they don't mess around with with immigration stuff like you you'll be deported from there pretty quick if you um if you get something wrong so i was rocked up to the gate and scan my passport like fingers crossed hoping that everything like that like i placed my trust in instinct to do this for me so i put my passport down and then the gate like we did a little like scanned opened and yeah it was a it was a cool moment It's a lot of trust to put an instinct and I bet you those immigration guards haven't heard about instinct.
You know, it's not like you'd be like, I had instinct to it. Yeah, there was no, like there was no, yeah, pushing the blame onto someone else there. All right.
Well, I think that's it. Remy, thank you for coming on and breaking it down for us. Like always.
No, it was great. I'll include links for where you can follow AI with Remy in the show notes, in the description. Anything you want to leave people with Remy?
I think this is a great one to get your non -technical, those people that you have in your life where you are like super in love with using agents and you do everything with agents and build amazing products. And everyone has those people in their life that aren't quite hooked on it yet. They haven't had that aha moment.
And I think the instinct can be the one to give it to them. If you manage to get access, I think this is a great one to share and get your non -technical people who aren't using agents properly yet, get them on it. So send them this episode so they can learn about it.
It's still invite only. I've got about, I think, seven invites. So if you comment and like this video, I'll give it away to some random people.
And I wish I had 7 ,000 because I feel like we're going to get a ton of comments and likes. Hopefully, if this gets a ton of likes, comments, and stuff like that, the Instinct team will reach out and we'll try to get more invites out. Remy, thanks again.
You're a legend. Thank you for bringing it down. I'll see you next time.
The Hook

The bait, then the rug-pull.

Greg Isenberg sits down with Remy from AI with Remy to open up Instinct, the invite-only agent everyone's been teasing on X, and puts its raw chat history on screen: a haircut booked in Copenhagen, a Bali visa filed from a passport photo, and an inbox the agent apparently keeps a copy of even after you disconnect it.

Frameworks

Named ideas worth stealing.

02:08list

Did Well / Did Poorly framework

  1. Right amount of dialogue
  2. Uses reactions well (and understands them)
  3. Utilizes Apple iMessage features: loud messages, voice notes, Game Pigeon
  4. Memory
  5. Proactivity
  6. Simplicity
  7. Invite-only approach
  8. Trusted person network
  9. Fast computer use
  10. Fills the hole of personal assistant AI

Remy's own two-column pros/cons doc, shared on screen throughout the episode, structures the entire review.

Steal forany product review video or internal beta feedback doc
CTA Breakdown

How they asked for the click.

VERBAL ASK
26:30subscribe
So if you comment and like this video, I'll give it away to some random people.

Direct, scarcity-driven ask tied to the invite-only nature of the product itself, bookended at both the cold open and the outro.

MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Storyboard

Visual structure at a glance.

open
hookopen00:00
pros doc
promisepros doc02:08
haircut demo
valuehaircut demo17:43
outro / CTA
ctaoutro / CTA26:00
Frame Gallery

Visual moments.

One-click upgrade to your Google

Get more breakdowns in your search results

Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.

Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
Watch next

More from this channel + related breakdowns.

22:52
Greg Isenberg · Interview

GPT-6 Astra: How I'd Make Money With It

A two-person breakdown of OpenAI's top-tier model that skips the game demos and goes straight to code audits, nine money-making agent prompts, and a Raspberry Pi speaker built and shipped in about 30 minutes.

September 10th
24:43
Greg Isenberg · Listicle

5 GitHub Repos: Kill AI Slop, Go Viral, Make Money

A solo walkthrough of five open-source GitHub repos getting traction right now, an AI writing editor, an agent-run CRM, a video-editing agent, a skill security scanner, and a phone-controlling harness, each with the exact install command and the first small workflow to try.

September 2nd
28:58
Greg Isenberg · Interview

WebMCP: Let AI Agents Pay You Money

Greg Isenberg and developer Vinny break down WebMCP, the experimental browser feature that lets any AI agent search, compare, and buy on a website without scraping the page, then price two startup ideas built on it.

August 26th
44:21
Greg Isenberg · Interview

Making $$$ with Grok Bot

Billy Howell walks through the AI agent team that runs his local newsletter end to end, and the four-week plan for building the same thing yourself.

August 21st
34:10
Greg Isenberg · Talking Head

Cloudflare Will Make 1000+ AI Millionaires

Cloudflare quietly built the payment rail for AI agents to pay tiny fees for web resources, and that rail is about to spawn a whole generation of businesses selling clean data, agent-readiness, and packaged expertise.

August 10th