38:00Jason Fladlien · Tutorial
The $50K/day Skill AI Can NEVER Replace
A play-by-play teardown of one closing keynote: the exact cadence, soundbites, and engineered spontaneity behind a $50K-a-day speaker's stage act.
September 6thThe argument in one line.
The single biggest design mistake presenters make is putting the least important information (titles, names, taglines) in the biggest font, when persuasive design should invert that hierarchy entirely.
Read if. Skip if.
READ IF YOU ARE…
- You run webinars or present offers and want your slides to hold attention and drive sales instead of just looking pretty.
- You hired a professional designer for your deck and ended up with something polished that you suspect is hurting your conversions.
- You use AI image generators for slides and want to know where that helps versus where it quietly erodes trust.
- You build 'mechanism' or framework slides you plan to reuse across many presentations and want them to hold up over time.
SKIP IF…
- You're designing slides for an internal report or academic talk with no persuasion goal.
- You want a click-by-click PowerPoint or Keynote tool tutorial rather than design principles.
The full version, fast.
Jason Fladlien tears down nine follower-submitted webinar decks live, redesigning each one on the spot. His core rule: audiences read top to bottom, so the biggest font on a slide should carry the most important idea, not the title or the presenter's name. He replaces text-heavy bullet slides with one idea per slide, sequential animation, and real screenshots instead of AI-generated art or stock photos, because screenshots prove a claim while stock and AI images erode trust. Two-color highlighting, the rule of three, minimal taglines, and a white-box 'dramatic reveal' trick recur throughout. The lesson: functional, slightly plain slides that communicate one fact at a time outsell slick, designer-polished decks that bury the point.
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00:00 – 00:59
01 · Cold open
Fladlien states his credentials and the central claim: regular designers optimize for form over function and will quietly crush conversions.
00:59 – 04:40
02 · Sarah Grace Allred: show not tell
Reworks a generic 'here's what you'll discover' intro slide into a screenshot-driven tease using the show-not-tell principle and top-down bullet structure.
04:40 – 11:20
03 · Marvin & Gloria Smith: one bullet becomes eight slides
Splits a dense bio/story bullet list into eight sequential slides, introduces the two-color highlight system, and flags where AI-aged photos and stock images should be replaced with real proof.
11:20 – 15:45
04 · Cutting names, taglines, and info overload
Removes the presenter's name, photo, and tagline from a credibility slide, then shows a font-size and multi-slide alternative for an information-heavy bullet slide.
15:45 – 23:17
05 · Andrew Murdoch: wrong metaphors and real screenshots
Ditches a hamster-wheel metaphor for literal LinkedIn/YouTube screenshots, argues looking too polished can lower trust, and redesigns an authority-vs-expertise contrast slide.
23:17 – 25:24
06 · Redesigning the Triple-A mechanism slide
Turns a glow-heavy 'Avatar, Authority, Ascension' framework slide into a small, flexible, animatable version built to be revisited throughout a webinar.
25:24 – 29:03
07 · Alex: turning excuses into an 8-animation build
Rewrites a dense, information-heavy slide as an active-voice title plus a pure-text sequence of excuse/answer pairs animating in one at a time; also redesigns a busy 'nutrition, strength, identity' framework slide.
29:03 – 32:02
08 · Nathan: tables and the dramatic-reveal trick
Converts an 8-slide upsell math example into one animated table, then demonstrates the white-box-at-80%-opacity technique for revealing new information over an old slide.
32:02 – 34:40
09 · Shelby: killing the treatment-ladder metaphor
Drops a literal ladder graphic for a treatment process because ladders read bottom-to-top while audiences read top-down, replacing it with plain sequential numbered steps.
34:40 – 39:20
10 · Emma's boot camp pitch: numbers, teams, and emoji math
Strips an AI-generated, gradient-heavy pitch deck down to plain value stacks, argues numbers are usually the least important element, and explains using emojis as a functional, resizable font plus the rule of three.
39:20 – 42:37
11 · Enoch: background images and the call-to-action template
Shows how to darken a background image with an opacity-reduced black box, cleans up a 'wheel' framework slide, and rebuilds a call-to-action slide so scarcity and the URL are unmissable while price and the presenter's photo shrink.
42:37 – 43:01
12 · Sign-off
Closes by inviting viewers to submit their own slides on Instagram for a possible part two.
Lines worth screenshotting.
- Most presenters make the title the biggest font on a slide, when the title is almost always the least important information on it.
- Audiences read slides top to bottom, not left to right, so lists and hierarchies should be designed vertically.
- Showing the same key visual three times, in the intro tease, mid-lesson, and the recap, dramatically increases how well an audience absorbs and buys into it.
- Real screenshots build more trust than AI-generated or stock images because they prove a claim instead of just illustrating it.
- Looking too professional on a webinar slide can lower trust, because audiences are buying an idea from an expert in that idea, not an expert in design.
- Splitting one bullet point into eight sequential slides makes a personal story land harder than cramming it onto a single slide.
- A wrong metaphor, like a hamster wheel or a ladder, can visually contradict a slide's own point, so the visual concept has to match the argument exactly or get dropped.
- Names and taglines on a presenter's bio slide are usually unnecessary, since the audience already knows who they are by the time the slide appears.
- A dollar figure in a giant font makes a price feel more expensive; the same number in a smaller font feels more approachable.
- A white box set to roughly 80% opacity laid over old information fades it out while new information is added on the same slide, creating a dramatic reveal.
- The rule of three works in slide copy because audiences register three items as an intentional pattern, while two items just read as coincidence.
- Emojis function as a scalable, copy-pasteable font, making them a fast way to add visual weight to a slide without commissioning custom graphics.
- A single webinar deck can run to roughly 500 slides when each new idea gets its own slide instead of several ideas being crammed onto one.
- Motion on a slide roughly every six seconds keeps sequential information from overwhelming the audience all at once.
The biggest thing on your slide should be the most important thing
SLIDE DESIGN
Persuasive slide design almost always inverts the instinct to make titles, names, and pretty graphics the largest elements, replacing them with one idea per slide, real screenshots, and sequential animation.
01Cold open
- A slide deck that looks polished from a professional designer can still crush your conversions if it was built for form instead of function.
- Persuasive slide design is a distinct skill from graphic design, and the two goals of looking good and converting often conflict.
02Sarah Grace Allred: show not tell
- Don't title a slide with a vague preview like 'here's what you'll discover today'; show the actual slide or result you'll be teaching, screenshotted right into the intro.
- Lists and bullet points should be designed to read top to bottom, not left to right, because that's how audiences naturally scan a slide.
- The biggest font on a slide is usually reserved for the least important text, like a generic title; flip that so the specific payoff gets the biggest treatment.
- Showing the same key visual three times, in the intro tease, mid-lesson, and the recap, compounds how well the audience retains and buys into it.
03Marvin & Gloria Smith: one bullet becomes eight slides
- A dense bio or story slide with a bulleted list is information overload; break each bullet into its own slide so every point actually lands.
- Use only two colors on a slide so the most important fact stands out by color alone, not by relying on bold or size.
- Real proof, like receipts or before/after photos, beats stock photos or generic AI images every time; only use stock when nothing real is available.
- Functional animation, like an item popping into view or a number crossing out and updating, dramatizes a change far more effectively than static text.
04Cutting names, taglines, and info overload
- A presenter's name and tagline on a slide add almost nothing, since the audience already knows who's talking by the time the slide appears.
- When a slide has several bullet points crammed together, splitting it into a sequence where each new slide keeps prior points visible but grayed out helps the audience track where they are.
- Bigger fonts generally read as more functional than aesthetically nicer smaller fonts, especially for older, higher-value audiences with worse eyesight.
05Andrew Murdoch: wrong metaphors and real screenshots
- Looking a little rough on a webinar slide can build more trust than looking highly professional, because most audiences are buying an idea from an expert in that idea, not an expert in slides.
- If a slide commits to a metaphor, every visual element on it has to stay consistent with that metaphor, or drop the metaphor and show the real thing happening instead.
- Real screenshots of the actual platform, search results, or profile stats are more persuasive than AI-generated illustrations of the same concept, and several screenshots can be combined into one cleaner composite.
- When making a comparison claim, cut the icons and background art and let a stark two-color contrast of the words carry the whole argument.
06Redesigning the Triple-A mechanism slide
- A named framework or mechanism slide deserves extra design time because it gets reused and revisited throughout the presentation.
- Build a mechanism slide as flexible elements rather than one fixed graphic, so you can resize, dim, and highlight whichever step you're currently covering.
- If you label steps as 'levels,' actually lay them out visually as a progression; don't use the word while a flat row of identical circles contradicts it.
07Alex: turning excuses into an 8-animation build
- A slide with a lot of active, specific information can work as pure text with no graphics at all, delivered as a series of sequential animations, and still be one of the most powerful slides in the deck.
- Rewriting a generic title into the audience's actual internal thought makes the slide's story progress in active voice instead of sitting static.
- Audiences read top to bottom by default, so information meant to be read that way should never be laid out sideways or bottom to top.
08Nathan: tables and the dramatic-reveal trick
- A table is an underused way to present a sequence of numbers when you animate each row in as you say it, rather than spreading the same math across many slides.
- To reveal new information over an existing slide without a hard cut, duplicate the slide, strip the part you're replacing, and lay a white box at roughly 80% opacity over what you want to fade.
- Numbers on their own, like a count or a year, are usually the least important part of a slide, even when a mechanism is built around counting something.
09Shelby: killing the treatment-ladder metaphor
- A ladder metaphor forces a bottom-to-top reading order, which fights how audiences naturally read top-down; lay the same sequence out as plain numbered steps instead.
- Sideways text is hard to read and should be avoided even when it fits a decorative layout better.
- When a process has to stay in strict sequence, animate each step in one at a time rather than showing the full sequence at once.
10Emma's boot camp pitch: numbers, teams, and emoji math
- Pitch slides that lean on AI-generated art tend to pile on too many colors and gradients, burying the actual offer under visual noise.
- A value-stack slide should plainly answer 'what do I get when I buy from you' instead of dressing it up with flourishes that add design time for no persuasive gain.
- Emojis function like a scalable font you can resize and reposition freely, making them a fast, functional way to add visual weight without commissioning custom graphics.
- The rule of three works in slide copy because an audience reads three examples as an intentional pattern, while two examples just read as coincidence.
11Enoch: background images and the call-to-action template
- When using a background image behind text, darken it with a reduced-opacity black box so the image peeks through but never competes with the words on top of it.
- On a call-to-action slide, scarcity information and the URL are the most important elements and should never be obscured; the presenter's own photo and badges are the least important and can shrink or disappear.
- A large dollar figure in a giant font makes a price feel more expensive; keeping the number smaller makes the same price feel more approachable.
- Avoid stacking multiple different calls to action on one slide; a single, unmissable call to action converts better than several competing asks.
Terms worth knowing.
- Show not tell
- A design principle where a slide displays the actual thing being referenced, such as a screenshot or real result, instead of just describing it in text.
- Mechanism slide
- A slide presenting a presenter's named framework or system, such as three steps to a result, built to be revisited multiple times across a presentation.
- Flatland design
- A minimalist redesign style using flat colors and little gradient or glow, with one idea per slide, that prioritizes function over visual polish.
- Two-color system
- A design method that limits a slide to two colors so color alone, not size or bolding, signals which piece of information matters most.
Things they pointed at.
00:00bookOne to Many (Jason Fladlien's book)
Lines you could clip.
00:34
“I've designed 32 PowerPoint presentations that have generated over seven figures a piece.”
11:32
“His name is the least important part on the slide because they already know who he is when he shows up to the webinar.”
24:51
“$10,000 in a giant font seems more expensive than $10,000 in a smaller font.”
40:05
“When people are on webinars, they care about information. They don't care about design.”
38:31
“The rule of three in design, for some reason, people pick up on three. I think two is a coincidence, but three is a pattern.”
Word for word.
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I've designed 32 PowerPoint presentations that have generated over seven figures a piece. I've spent more time staring at slide decks than I have my wife. Priorities, Jason.
I'm known mostly for the words that go on the slides, but design is as important, especially at the highest levels when you're playing for the big bucks. Unfortunately, you can't hire this out to regular designers because they go for form and not function. See, you'll get something that looks really nice, but will also crush your conversions in a bad way so to save you from this fate i'm going to show you the proper way of persuasive design and to make it fun we're doing this before and after style i had my followers submit presentations to me i picked key slides of theirs to showcase different persuasive design tactics then redesign the whole thing with flatland best practices what i'm about to show you i promise you you have never seen anywhere else much of it will trouble you because i hate to tell you you've been doing it all wrong Let me show you.
So here's the first presentation. This is by Sarah Grace Allred and she's crushing it by the way. Good on her.
And the designs on this one were really actually pretty good. She did one thing in the introduction though that I see a lot of people do as a mistake. She does the you'll discover today and then she only puts three different Bullet points ideally you want a lot more than that, but that's more structure of communication from a design point This is a problem.
We should not design things to go from left to right When it comes to lists and bullet points and such we should design them from go from top to bottom The other issue here is this is the biggest Words on the slide, but it's the least important the title what you'll discover today is the unnecessary information what's more important is the actual things that they'll discover and so this is a good lesson of design that everybody seems to screw up is they make the least important thing the biggest thing and therefore the center and focus of attention when it should be the other way around.
But here's a principle I'm going to teach you right away that will completely shift all of your design if you get it, and it's called show not tell. So instead of saying, here's what you'll discover today and then writing some text, here's my rewrite of this thing. I say, here's what you'll discover today.
The 10 -80 -10 rule, the specific few things you need to do to extract the most value out of AI. We'll also discover the death ladder today. This is a simple move that can immediately shift your presentations to have more impact.
You'll also discover the top seven sus statements your audience thinks, and if you don't address them, you're cooked. And then finally, we'll get into the seven stories that every presentation must have, and I doubt you have more than two of these at most. We're going to cover all this and a whole bunch more.
So what did I just do here? If we go back and we look at my slides, I went and I found the very things that they're going to discover.
And then I screenshotted the slide for the future. So much of what you can do in the introduction to tease an audience is to just literally show a slide inside of a slide. And then, you know, I knew the language to wrap around it, but you could either write the language in right here directly underneath the slide and just read it off the slide if you don't have the presentation skills that I have yet.
You should study me though. to learn those or you can put them in the presenter notes so you'll be reading off of them but the audience won't see it and i intentionally picked slides that were very visual at a glance that told a story and made the audience say oh i want to know more about that there's a thing about communicating information visually the first time somebody sees it they're likely to forget it but if they see a slide as a setup in the intro see that slide again in the context of education and then if you go to the recap of your webinar so far today we've discussed and show it a third time seeing it in three different ways from three different angles and three different perspectives massively increases the buy -in of the information and the transformation of the education and then i did this other thing too and this is just open loops so this is how we design a whole bunch of open loops i went and i just literally showed all of the slides that i could fit on the screen and then of course some of them are cut off intentionally at the very bottom
So you only see half of them. And you're like, ooh, I want to know more. But we use words too much.
And we use visuals too little. We should use the visuals that are the most functional. And you're going to hear me repeat this over and over again.
And in this case, we literally have the slides we're going to teach off of later. So we should sneak peek those slides. in the introduction.
So that's the first big lesson here. All right, here's the second presentation. This was from Marvin and Gloria Smith and they did a real good job as well.
I can tell that they have studied me and they knew a lot of the design principles and they had based it on some of the webinars that they had followed me and observed and trained under me with. I'm going to do a breakdown of one specific part of their presentation that I think is helpful for everybody and it's the whole here's who I am and why you should listen to me section.
And the first issue that we have here is Again, the biggest font is the least important part because this is the setup. All of this is more important, but the problem is this is information overload.
There's just too much of it on the screen at once. And guess what happens? When people see all of that, they lose track and none of the points land.
Instead, what you want to do is you want to break this out on points, which I'll do here in a second. The other thing is I'm not a huge fan of these elements right here. because they don't add to the persuasive capabilities, and so therefore they detract, and so we should remove these.
You're going to see I use a lot of minimalism, and part of that is function, because then it doesn't distract you from the messaging, but part of it is... Practical the design becomes a lot quicker. The other thing here is I'm not a huge fan of stock stock photo That is just impersonal like this.
It doesn't do much So take a look at all this and then see how I broke this down and you're gonna discover I use a lot of slides I don't use just one slide to tell a story slides are free. So we should use as many of them as we possibly can So I start with the first bullet point. I basically churned every bullet point that he has here into its own slides so one slide goes into multiple slides so let's look at it i started my first business in 1993 which i lost in 2000 because i didn't know what i was doing so i went to work on myself finding mentors and attending seminars i flipped houses and helped tenants become buyers then 2008 hit and i lost everything again 30 houses gone credit trashed that's when i got serious about credit repair and this is how i took one slide and turn it into one two three four five six seven eight eight slides all right now let's break down some of the things that we did here I took an image that Marvin had given me here, which looks pretty smooth.
I like the style, Marvin. Good for you. Notice I'm using two colors.
This is a great way to keep design simple, but make the important information that you want to convey stand out. So in this case, if he's the expert and he's been doing it forever, we highlight with the color the most important piece of the information here. Now, you will find...
I do not like AI for design, hardly at all. But there's a couple instances where it's okay to work. In this case, I AI'd Marvin to look from happy to not so happy.
Preferably, and I didn't have this at my disposal, we would have went into his photo gallery and found other images of him, ideally from 2000 and ideally from 1993, which I didn't have access to. And this is what we would have went with. in terms of the design now here's the other thing about information design See how this is smaller because it's less important.
It's still the same font. Maybe it's a different font face. Maybe it's not bolded.
It's just regular type. But this is a good way to break up information. Even though it's one sentence, I'm making it as easy as possible for the audience to take in.
This is another AI image. Ideally, again, we would show it in action. We would actually have him in a seminar.
We'd have him consulting with mentors. And ideally, we would have over here the amounts of money that he paid. because this will become a later and we could use that design over and over again so he might have said i paid twelve thousand dollars for this seminar and then i played six thousand for this seminar and if he had the receipts of them and he had images of him in those rooms this makes functional design because it proves the information that he's providing to the audience here now i use the stock photo here just because I didn't have anything else in his presentation that I could pull from.
But what I would have loved to seen is actual houses that he flipped and potentially what he started with and then what he ended up with after the flip as the visual. So we only go to stock when we really don't have anything else to use. All right.
then 2008 hit i lost everything again this is a good way to dramatize the information by showing a difference in color in font and you could animate this i'm a huge fan of functional animation so animation is that this was hidden initially and then it popped up And then here we use Marvin with AI. And this is literally 30 houses.
So I want them to better appreciate numbers. People don't understand numbers very well as you're going to discover. They just, if I tell you think of 30, you have trouble thinking of it.
You probably think of a calendar, which might be a super useful visual to stand in for this. If nothing else, you could put on a calendar and then you could say. i lost a house a day for 30 days essentially if you wanted to break it down so you could give a metaphor in that instance this is another good use of ai i took his 820 credit report that he had as a picture and then what we do is we'd animate it and then we'd show the five here so we'd say my credit you see 820 and then this would animate and then this would cross out and then you would see the 520.
so you say my credit was trashed and then that's when i got serious about credit repair so i only went with the images that he had available in the presentation i didn't add anything more to it so this was good because it shows him in various states of emotion but ideally we would want to show it a slice of life of him getting serious preferably but you know we only have so many hours in the day and again using two colors what's the most important piece of information that gets bolded that's a little bit bigger in font and it's a different color all right so here's our boy matt looking smooth in the suit i like it um this this and this are arguably unnecessary now this might be necessary if he's required to show it as part of being in an association or something and it is a proof element so there may be some utility to this i'll show you how i use it in my design but we don't need this especially on every slides and i found a lot of my Followers who submitted they put their tag lines on slides tag lines do nothing You might want to use it once on the title slide, but you really don't need it after that Here's the big culprit and you're gonna see me hammer this over and over again
His name is the least important part on the slide because they already know who he is when he shows up to the webinar. Should be the smallest font or maybe shouldn't even exist. And then what he does here is he highlights information.
I'm a bigger fan of just animation. So you would start off with just the top one and then this would show up second and this one would show up third. But here's my design.
And you can just see the difference between the two. So I got rid of everything including his name because they know who he is. I put his picture on here but even that's unnecessary in the days of the webcam where they can see you on the slide.
This is the most important piece of information and if we wanted to keep that information on the screen like this and not animate it we could animate the highlight behind it. This could move down to highlight this second and highlight this first or third but instead I would prefer bullet point one shows up as an animation bullet point two and then bullet point three.
and you know maybe you would want to put this down here if i had to redesign it again i'd probably stick this down here but not that important this looks nicer the fonts look nicer because of the way that they are styled and the size and the relationship and the the shape of them and this looks cool aesthetically because like you see him here in the middle more you see this this looks cool but it's not functional this looks less cool but it is way more functional and it's also easier to design now i'm going to give you two different versions of this one slide here this is a information heavy type of slide so he has one two three four five bullet points on it now again the first thing that we notice here is the least important information is the biggest font You've been taught wrong about PowerPoint your whole life.
Or it's like title, bullet point, bullet point, bullet point. The title has a bigger font than the bullet points. Usually the title is the least important thing.
Now this doesn't need to be here. This doesn't add anything. This yellow highlighter.
This is an unnecessary graphic. And this is an unnecessary tagline. So we can get rid of all of them.
Now here's what I like about this. You have bold to show the high level idea. And then regular font to show the rest.
Italics, I tend to not use them. I'll talk more about that in a bit, but they work okay here. But this is my redesign.
I did it two ways, because I want to show you both of them. This is the way I would do it if I was under the gun, there was a deadline and I had to ship. We have the title up here, but notice how small my title is.
And then we just make them regular bullet points, and we don't use italics. So if you go back and you see what he's done here, and then you see what I've done here, this is much cleaner. Bigger fonts are better than smaller fonts, functionally.
design wise they don't look as nice but most audiences that buy the best audiences typically do not have the best eyesight they're 30 40 50 plus and in most instances your best audiences are going to be more advanced they have more wisdom they have more money they understand the value of investing more and so therefore we make bigger fonts just to make it easier for them to read including me by the way i'm not the young lad that I used to be visually with my eyes and so bigger fonts just almost always improve readability now here's this alternative way if you want to get more advanced with it you could break this out on multiple slides and so the first one of the upside of downsizing which he has up here we have that as the bold part and then we have the content here and then we go to the second one now notice what I did up here i took the previous bullet point put it up there and then i showed the second one and then we go to the third one then we go to the fourth one then we go to the next one and now you can see what we're talking about topically which is the upsides of downsizing you can see all the important ones that came before it and you can know which one you are on
Now, this takes a little bit more design work, but tends to have more of an impact when it comes to the delivery of the information. All right, here's the next one. This is by Andrew Murdoch.
I went a little crazy on this one because this one was so AI'd, it was driving me insane. And this is all about teaching financial advisors to get on YouTube as opposed to like living off of LinkedIn. So here's this first slide, and I see this design mistake all the time.
This is actually not bad. because there's a theory if you look too professional on the designs you're less trustworthy on the webinar and that is true because in most markets you are not selling design to designers you are selling an idea to people and you're an expert at that idea but you're not an expert in designer presentation so in this particular instance it's better to look ugly with design than it is to look pretty because they'll get distracted by the glitz and the glamour and they'll also trust you less so i don't have a problem with the design per se what i have a problem with is using the wrong metaphors if we're going to use the metaphor of the hamster wheel then visually we have to stay consistent with it we'd have to show the hamster and we would want to metaphorically extend that all across the board now i wrote here what he had in the caption or in the presenter notes so you can see what he's saying on the slide.
He says, see, LinkedIn is a social platform you post and hope the algorithm likes you and your content dies in six hours and you do it again tomorrow and the next day and the next day. He's not saying anything about a hamster wheel. So this was my redesign of it.
I ditched the hamster wheel concept and shown in action what he was talking about. So, and I broke it up into two slides. I say, see, LinkedIn is a social platform you post.
You hope the algorithm likes you and your content dies in six hours. This will be animated. So it will start with what I'll say.
See, LinkedIn is a social media platform. And then the next animation that will pop up is you post and hope the algorithm likes you. So these two things will animate at the same time.
And then it says, and then your content dies in six hours. And this is visually demonstrating in communication. and motion the information and with real world screenshots if at all possible i didn't say you post i showed the post from linkedin i didn't say you hope for a lot of views i showed a screenshot of profile views and post impressions and then i used a rip to show the reality of it and then i broke it up into two slides so the second slide here is then you do it again tomorrow and the next day in the next so this would only show up initially monday rip and then the next day and then the next and then i would show the rest of them animated bang bang one after the other after the other after the other okay here's another one a place where your content doesn't die in six hour potentially works for six years so a few slides later he breaks into this but this is generic design it doesn't really do anything to move the message forward so if that's the case i'd rather he just put text on the slides but here's my redesign to this so i say so just in a place where your content doesn't die in six hours this is where i would start
And then I would animate after that. It potentially works for six years. And then this would show up and this would animate next.
Bang, bang, bang, bang, bang, bang, bang. So we are visually showing 100 people down here, which becomes important in a second. We are extending the visuals from earlier.
So we're telling a story. We're storyboarding it across multiple slides. And we're visually showing what multiple years.
could look like you can do so much with arrows and screenshots that it's insane now here's another one remember we want to as much as possible show it in the reality in which it's contained so he says right now people with money problems are typing questions in the youtube real questions expose nerves and this is an ai design here's what i did instead i showed the typing in youtube so while i was delivering the line right now people with money are typing problems into youtube they would see it in action this is an actual screenshot of a search that i did now we try to screenshot without all the unnecessary information here and this is actually an amalgamation of a couple different screenshots like i screenshotted this i screenshotted this i screenshotted this and i screenshotted this and i kind of put them together so we want to remove as much noise as possible And then he goes across a couple more slides, giving examples of the searches that they could make.
Instead, I put it all on one slide. We're removing all the noise around it, and this will be animated. So I'd show this one, then I would show this one, and then I would show this one.
We want to show it in the real world visually as much as possible, not metaphorically, not conceptually. not with AI -generated images. Screenshots are your best friend on a webinar, okay?
Here's another one. He goes, you don't need millions. You need 100.
Why? Because YouTube has 2 .5 billion monthly users. You may need maybe 100 of them to transfer your entire practice.
So he has like a Petri dish of 2 .5 billion. He shows it in an arrow of 100. I bet you if you counted each one of these dots, it'd be more than 100.
And then he has a source down here. okay so here's my redesign in this I go to the actual source and I screenshot it I still put the source underneath of it I highlight the key part of the source of information and then I would animate it and then I would start with this piece first and then I would show you only need a hundred and it can transform your entire practice so we are showing it this case is in an actual video but it is a graphical representation of a video and these are all animated in real time as I'm communicating the information.
The beauty of animation isn't because it looks cool, it's because it can focus the attention on the information sequentially. So I start with the information of there are 2 .7 billion, which I show this screenshot in the source. I go but you only need about a hundred of them and then I would show a YouTube video with a hundred views to completely transform your practice and then I would show that would pop up on the screen afterwards okay and then he continues it says if but if you don't know how to tell them who you are you're gonna get a bunch of people who shouldn't watch your videos watch your videos and they will not be your customer so I change this into Same concept earlier so if we can visually extend the images and reuse them over and over again And I say if you don't tell YouTube exactly who these hundred people are your video is going to go all over the world And go to kids now.
This is these are emojis and again I'll tell you a little bit later why I like emojis and these would all animate kind of like scatter like did it as I'm speaking the information and so we are showing in action the information that we're communicating okay, and lastly he goes you have expertise you have your cfp you have maybe 10 15 20 years of helping people so he's making the point that authority is not expertise and then he shows visually the difference this is good design in the sense of showing a contrast of information it's not this it's that but we don't need the background image we don't need all that other stuff here's my redesign so notice i got rid of this icon i got rid of this icon i got rid of this background image and instead i just turned it in this expertise is more valuable than authority By the way, you want to tell a story with the titles as much as possible.
And then I showed them versus each other. And then just make them different color so they can see the difference between the two. This is easier design.
It's quicker design. And it's much more impactful. Oh, now we're getting into mechanisms.
So you'll see I redesigned a couple different presentations on what I call the mechanisms. From a content perspective, these are the most important slides. you can have and i spend a lot of time designing on them because i'm going to be using them over and over again so in his webinar he's teaching people three steps avatar authority ascension now pay attention here he's got these glows around them he's got these icons on them and then he's got even the glows on the fonts and then there's a lot of different colors that are going on here and this is a system that he's so proud of that is the biggest font on the slide and let's look at the flatland redesign this becomes a very small font and it's not even centered it's on the sign i used icons here although i don't think it was necessary and i kind of got rid of the glow as much as i possibly could these arrows are not that important so they're smaller look at how big his arrows are and instead avatar authority ascension so we just we didn't need level one level two level three if we're gonna do levels we design it visually in a level structure so this is mismatch he's using the word levels but he's not showing it in levels so i got rid of levels completely avatar authority and ascension and then tagline tagline tagline and now here's what's really valuable about this kind of design this is why you need it to be flexible and easy to adjust
because when i get done with the first point and we make it on the webinar i'll check it make it smaller show the second point bigger that we're covering now and then the third point is t's i made it a little opaque so you see it but you can't fully see it and then when we knock off the second point it gets smaller it gets checked and then the third point becomes the biggest focus notice i also use the color of yellow here on the arrow so now they always know where they're at they always know where they're going we'll get back to this this is a super important principle i'm going to show you this in a couple different other presentations this next presentation is by alex and stud look at this dude so this is good to have this visual by the way because if he's going to teach people about being lean and be in shape there's your proof baby he uses a lot of ai i think claude to design this And Claude can do a really good design because Claude really focuses on the information as a component of its design.
Now, here's the problem with this slide, although I'm being nitpicky here. Audiences do not read so well like this. Audiences read well like this.
They read top down. We also have unnecessary information here. We have a lot of information.
It's very heavy. terms of its information and so here's my redesign on this very simple so I take the title you already know what to do so essentially his whole story he's telling on this slide which is what your title should be is the thoughts running in your background you already know what to do so the real question isn't what to learn it's why it keeps not sticking so I took all of that and I turned it into this if you know what to do why doesn't it stick This progresses the story in an active voice and all it is is words on one slide and then redesigned it like this now these are all animated these excuses get in the way then this pops up I lack discipline and then the answer pops up after that except you run a household career and family then you say I failed at this too many times and this pops up as an animation and then this animation pops up afterwards you say it's the belief not the failure that's really costing you and then you say I try but can't follow through that pops up and then this pops up you can't only under the wrong circumstances and then I don't have time and then this pops up your plan requires too many hours
So this is a series of essentially eight animations. This will start on the slide up here. These excuses get in the way.
Excuse one animates, answer animates after that. Excuse two, this, this, this, this, and this. And we just changed information that is organized and there's a lot of it and it's very active and it's hard to take in into something that's basic.
There's not a single graphic. This is all text, but it communicates the information very powerfully, right? He does frameworks as well, so I call these mechanism slides.
This is okay, the coming up tonight. I wouldn't use that again in the future if he's revisiting, which you should when you have a framework slide. You should keep coming back to it over and over again.
This is a big thing I see in most people's designs. They make the numbers the biggest thing. Like numbers are the least important part.
And so here's what he has here for his frameworks inside the lean method. Here's my redesign. Now this one is busy intentionally.
And I didn't have... case studies or examples of proof but I would love to have seen them here because I would have put as much proof as possible so if I'm going to use a lot of noise on a slide which I tend to avoid it's going to be overwhelming proof so when you glance at that you say whoa this is amazing because look at all the results from it and then I just made it simple I didn't number it because you can count three you don't need to number it in this case and then I came up with one were nutrition strength identity as opposed to real weak nutrition the strength shift and the identity installed and then i wrote the copy underneath of it and this is the design of this so this is another way you can do mechanisms i probably wouldn't have made it this busy but i wanted to show you two different examples from two different presentations with two different styles all right next presentation is by nathan here and The good thing about his presentation is he used a lot of slides and you should use a tremendous amount of slides.
My average webinar presentation is about 500 slides and there are significant animations of showing information one after the other on a slide. Typically you see motion on my designs every six seconds. So this is one of the rare instances where I don't think you need two slides because the context gets broken.
across these two and what he's communicating here is when you ask people for an upsell in a restaurant if they say no it doesn't cost you anything and if they say yes you could easily add forty thousand dollars it's a good concept so we should contain all that on one slide now it could just look like this you can say the ones who say no are worth zero and the ones that say yes are worth forty thousand so two words two dollar figures one slide easier to understand context doesn't get lost same thing with this nuts example here where he gives the teaching moment of he says you take your five selling items you raise each by a dollar and if you average 50 orders per day that's 250 dollars which is 1750 per week which is 90 000 a year and this is like paying for a full -time staff member with forty thousand dollars left over so he tells us over the series of eight slides which is awesome.
I'd prefer you have more slides instead of less slides. However, in this instance, this is where a table can do very well for you. Tables are great at communicating information, especially when you animate them.
So it would start up here. Take your top five selling items, and then boom, boom, these would animate as I said it, okay? Now let's assume you get 50 orders a day per item.
This would be the second thing that shows up. Now let's just say all you did was, because you increased your price by a dollar per item, you would make one dollar more per purchase and so we would show that and animate it at the same time well how much additional revenue would this make you i'd open up that question and then this the answer would be an animation of this and this here so the arrow plus the dollars this will make you 250 dollars a day now i broke the slides when i moved them from keynote to uh my ipad here so you can see a little bit of weirdness on a table design so just ignore that but then i run it through to 1700 so all of this would be animated next and then go what about per year all of this would be animated next and then you would see the nine ninety one thousand two hundred and fifty now here's what's really cool about this little trick for you this will work so good in so many of your designs that you do for anything powerpoint related the next slide goes like this full -time team member forty thousand dollars for free all's i did here and i'm gonna
clear this out so you can see this this is the same slide i duplicated it i got rid of the arrow and then i put a white box on top of all the information that i wanted to not stand out anymore so see how this is kind of grayed out it's harder to see all of this you just put a white box it's a hundred percent solid white and then you change the opacity of it down to about eighty percent and so you can lay new information on top of old information and this is really like a dramatic reveal it's a good way to stylize and show a dramatic reveal the next design we're looking here is by shelby she did a really good job actually there's very few things that i felt the compulsion to change in her design there was one though and this is an issue we see a lot of times is using the wrong metaphor if we're going to talk about the this ideally would be designed as a ladder but i don't think we need a metaphor at all and here's the other problem with using a ladder as a metaphor not only is it visually clunky but you start at the bottom and you work your way up and again people typically go top down they see the first piece and that becomes the most relevant then the second piece then the third piece and then the last piece okay sideways text is also hard to read
We don't need taglines. This doesn't add anything to the information as well. And again, if you notice, the least important thing is the biggest font.
So let's do a redesign of that. We're going to do a little before and after. This is it, right?
So I don't have any graphics on here. This is all text and arrows. And we color -coded things.
So if they ideally do read top down, if there's a reason to go sequential side by side, it's because it's a sequence of events, which the treatment process that I changed from the latter is. It is a sequence. So we'd start here.
This would animate second. This would animate third. And then this would animate last.
And just one font, couple different faces. So there's bold, there's semi -bold, and then there's normal. And then that's it.
and then the numbers notice how the numbers are bigger than everything else this looks beautiful but it doesn't add to the function people don't give a about the numbers the numbers don't really help them in this situation so the numbers now become very tiny the treatment process becomes very tiny the most important piece of information becomes the largest information and we can use colors to differentiate between each step in the process now the problem is if you have a very elaborate design you have to stay within the containment of that design and so they're using a wrong process here and this is good visually in the sense of like this is where we're at and the rest of these are grayed out but look at how much information this takes on the slide or space i should say on the slide and it doesn't contain any information all right and then you have the bullet points here which are good i do like the design of these bullet points and again the number over here we don't need the number we also have it over here the number superfluous so here's my redesign of this whole thing this so we take the same element we had on that key mechanism slide and then bullet point bullet point bullet point here so this goes to this much cleaner much easier to read actually also much simpler to design all right for our next presentation here
I specifically looked at what Emma was doing as she got into the pitch. So everything you've seen up until then is introduction or content. So now we're going to look at the transition and pitch slides and specifically at the pitch.
So this is a boot camp or what we'd call a challenge. It's a multi -day event, but the design principles still work the same. So this is AI design all day long, and it's way too busy, way too many colors, way too many gradients.
way too many distractions so this is my redesign so she says boot camp day three oh sorry this is the title slide let's look at the actual first line here's our first slide 350 why we like to make numbers the biggest thing on our slide i will never understand this is far more important than the numbers themselves are all right and then she has more numbers down here there there there and there it's very hard to read so this is how i cleaned it up so first of all This would animate first.
We would only see this. What 350 build hours buys you. And then you'd see it kind of...
These would all show up at once. There are actually 350 clocks. So I visually show that numbers.
And then this comes animated in 12 weeks. This, this, this, and this. The spacing here is a little off because, again, the font translations didn't exactly follow through from keynote on my computer to keynote on the...
iPad but you get the idea and so the number isn't super big and this is very clean very easy because what people really want to know is what do I get when I buy from you you get 350 hours of build that is done for you that's been tested and optimized and then handed over to you so we don't need a lot of visual elements we just need to communicate that information you get in her offer different AI teams but again with all of this information here in terms of design and graphics and colors and gradients and all that this gets buried by the way again with these numbers here 12s and 12s and clocks and all that kind of stuff instead I just designed it like this here are the teams you get and then there's just five teams right here now I threw a little bit of Graphic flare in here because I do like to make things look nice like Apple kind of style nice So we did a little bit extra showing off just to show you you can make it look pretty But the problem is making it look pretty like this takes like 10 more minutes or 30 more minutes per slide This would have worked just as well if we would have just made it a simple bullet point list And then she says 12 weekly live build sessions every single Wednesday.
How do we show this? This is always the question I ask myself when I design slides we put the weeks we put the days of the week And then we show the thing here, and then these would be animated.
Bang, bang, bang, bang, bang, bang. Then ideally you would build off of this because you could say on Mondays you get this new content that's released. And then on Fridays we do these Q &As.
And then you could show the calendar getting filled with more, more, more, more value. And then here's the other. pitch slide that she's doing the math that matters the only comparison that matters so this is redundant the other problem with ai slides is you can't really edit them and then she's basically making the case that if you were to hire these two roles it'd be very expensive but when you invest with us you get such a cost effective and better solution so i just design it the only comparison that matters i show it i show literal two people here's why i like emojis you can copy and paste them Then you can change the font size of an emoji.
So this is like a font So this is just like if you would make a letter 48 points or 24 points or 36 points you can make an emoji 36 points or 48 points or 72 points you can put it anywhere and you can copy and paste it so I use a lot of emojis these days for design not because they're cute, but because they're functional.
So these are all emojis and I can use the same exact slides and signs and designs on them. Now this would be an extra bold but again the font didn't translate over. So I have regular, bold, and then extra bold here.
But you can see the whole point of this is I am functionally communicating. Two rules would be 120, five rules would be 300 ,000, and 10 rules would be 600 ,000. So I use the rule of three.
They have the rule of two here or it's not a rule it's just two. And so the rule of three in design, for some reason, people pick up on three. I think two is a coincidence, but three is a pattern.
So I just built out that extra part of the design, right? The next one here is Enoch. This is day four of his challenge.
And here's a really cool thing. If you want to make it look nice, and he almost gets there. And he did really good on this presentation, by the way.
I could tell he's followed a lot of my principles. This, though, is the biggest font, and we know that that's a no -no. The other issue is...
if you're doing a background kind of blurred image which does look really tasteful really classy you don't want a key part of that background image to be in the way of the words themselves so that becomes a problem so this is my little redesign look at this knowledge advantage becomes smaller impact more lives better organize your thoughts get paid to learn health that becomes bigger easier to read then the microphone is over here so this is a background AI image now I also made it darker so the way you do this is you put the image you put a black box on top of the image and then you tweak the opacity you bring the opacity down so you the image peeks through from it but then the font can live on top of it and then I just use a different color here and I would build a lot of slides this way.
If I really want to have that nice aesthetic, make it look good, but still communicate the information, this is what you can do. So this is the before, this is the after. When people are on webinars, they care about information.
They don't care about design. So this is the biggest thing, shouldn't be. And a wheel as a concept is okay.
It's not my favorite design because wheels are like this and people typically don't learn information circuitously like this. And he's making the point that these are the values of it. But I kept the wheel design just so you can see what his will look like versus a clean functional wheel.
And here's the wheel. And by the way, this becomes the small font. Signature speech, which is what he's talking about.
I would not make it sig speech because they don't know what sig necessarily is. So here's your sig speech and then bam, bam, bam. And then these can be animated.
This could show it first, second, third, fourth, fifth, sixth, and so on. And now my favorite slide. I saved this for last.
It is the call to action slide. Everybody should have it. Now, here's his problem with the call to action slide.
All the stuff that he gets and all the value he stacks, it's really tiny. He's big. We don't need him.
This countdown information of scarcity is most important on this whole slides beside the call to action URL. So this should be not obscured. We don't make the number really big because then $10 ,000 in a giant font.
Seems more expensive than $10 ,000 in a smaller font. Now the other issue here is we have multiple calls to action I'm generally not a fan of that and you don't have to tell them to ask the questions You can explain that to them live without having on the slides So here's my redesign and it's a template I've used in most of my call to action slides So you see all of what you get over here?
You see the value stack you see the total the total is big This font is bigger than the investment font. This is the most important information, which it's countdown to being unavailable.
And then the call to action is impossible to miss. You see it at the bottom. It's in yellow.
It's got a blue font because people are used to clicking through on blue links like that. And this is the difference between this and. that so these are design principles that are functional they're made to persuade they augment the information and the education that you're using to have the transformation occur and nobody does it right some people who funnel hack and slide hack my stuff get some of the lessons by accident just modeling me but now the secret recipe has been revealed there's more techniques that i can teach you on design but i think this is a good enough to get you started let me know what your thoughts are did you hate any of my designs did you like them did it get you thinking show me your slides in the future just hit me up on instagram or somewhere else and i might do a part two of this peace
The Hook
The bait, then the rug-pull.
Jason Fladlien opens his followers' submitted webinar decks live, circles what's broken in red marker, then redesigns each one on the spot, arguing that the polish a professional designer adds is usually the thing quietly killing the pitch.
Named ideas worth stealing.
02:03concept
Show Not Tell
Instead of writing a vague description of what a slide will cover, screenshot and display the actual slide, result, or thing being referenced.
Steal forany intro/agenda slide on a sales page or webinar
07:00concept
Two-Color Highlight System
Limit a slide to two colors so the second color alone signals the single most important piece of information, instead of relying on bold or size.
Steal forany information-dense slide or one-pager
23:17acronym
Triple-A Client Getting System
- Avatar
- Authority
- Ascension
A three-step named framework for client acquisition, redesigned as small resizable circles so any one step can be enlarged and highlighted as the webinar progresses through it.
Steal forany 3-step signature framework slide
31:32concept
White-Box Dramatic Reveal
Duplicate a slide, remove the element being replaced, then lay a fully white box at roughly 80% opacity over the information you want to fade, so new information can sit visually on top of old information.
Steal forany before/after or value-stack reveal slide
40:19model
The Wheel of Wealth
- Consulting
- Coaching
- Book
- Content
- Products
- Course
A hub-and-spoke diagram showing six monetization paths radiating from a central signature speech or piece of expertise.
Steal forany 'ways to monetize this' or business-model slide
38:31concept
Rule of Three (design)
Audiences register three examples or bullet points as an intentional pattern, while two examples read only as coincidence.
Steal forany comparison or proof-point slide
How they asked for the click.
VERBAL ASK
42:37link
“just hit me up on Instagram or somewhere else and I might do a part two of this”
Soft, low-pressure engagement ask (submit your own slides for a future teardown) rather than a product pitch — consistent with the video being pure teaching content, not a sales webinar.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
