10:06Taki Moore · Talking Head
One Video Signs 30% Of My Clients
A coach breaks down the single video that has closed nearly a third of his new clients for eighteen months straight, and the seven ingredients that make it work.
September 10thThe argument in one line.
Chat converts far better as a lead-nurture tool for people who have already raised their hand than as a cold outreach tactic, and a simple connect-qualify-invite sequence is what turns those replies into booked calls.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or service provider who already gets likes, comments, or follows and wants a repeatable way to turn those into paying clients.
- Someone tired of sending or receiving cold pitch DMs and looking for a warmer, higher-converting way to start sales conversations.
- A business owner who wants an actual script for chat conversations instead of winging every reply.
SKIP IF…
- You have no inbound engagement yet, no likes, comments, or follows, this framework assumes someone has already raised a hand first.
- You're looking for a cold outreach or cold email script, this is explicitly a warm-lead nurture method, not a lead-generation one.
The full version, fast.
Cold DMs fail because they interrupt strangers who never asked to hear from you. This video argues chat should live in the nurture cycle instead: only send a first message once someone has already raised a hand by liking, commenting, following, or replying to a keyword post. The core mechanism is a three-step sequence, connect, qualify, invite. Connect opens with a first-name greeting and a soft either/or question. Qualify finds the gap between where the prospect is and where they want to be, then asks if they'd like help closing it. Invite offers a program, a call, or an offer doc, only once qualification is real. One client reportedly scaled from $60K to $3M a month by tracking daily cost against chat starts, calls, and clients, then increasing spend only once the numbers held up.
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00:00 – 01:49
01 · Why chat belongs in the nurture cycle, not cold outreach
Cold open teases a client who scaled DM conversations to $3M a month, then argues chat only works once it's placed after lead generation, in the nurture cycle, not before it.
01:49 – 03:45
02 · The cold-to-sold spectrum: when to send the first message
Draws a line from cold stranger to already-sold customer and sets the rule that a first message is only appropriate once someone has already raised a hand, a like, comment, follow, or keyword reply.
03:45 – 05:34
03 · Jay's story: boosting for followers and tracking daily cause and effect
Introduces a client who used paid engagement-boosting to manufacture a steady stream of new followers, then tracked daily spend against chat starts, calls, and clients to know when to scale.
05:34 – 08:27
04 · The three-step chat script: connect, qualify, invite
Walks through the full sequence: appear and open with a soft either/or question, qualify by finding the gap between current and desired state, then invite into a program, call, or offer doc.
08:27 – 09:45
05 · Chat as a video game: leveling up the skill
Uses a Donkey Kong analogy to reframe chat as a skill learned one level at a time, then closes by restating that chat is a nurture activity, not a lead-generation one.
Lines worth screenshotting.
- Chat converts far better as a nurture tool for people who've already engaged than as a cold outreach channel.
- A first message is only appropriate after someone likes, comments, follows, or replies to a keyword, not before.
- The three-step chat sequence is connect, qualify, invite, in that order, skipping straight to invite is what makes a message feel like an ambush.
- The best opener uses a first name and a soft either/or question, not a pitch.
- Qualifying means finding the gap between where someone is and where they want to be, then asking if they want help closing it.
- Tracking daily spend against followers, chat starts, calls, and clients turns a vague growth bet into a measurable cause-and-effect loop.
- Boosting a piece of content for engagement can manufacture a steady, scalable stream of new chat opportunities instead of relying on random inbound.
- Treating a sales skill like a video game with levels, connect first, then qualify, then invite, removes the pressure that makes people quit after one rejection.
- A $20,000-a-month income gap that would cost a prospect $240,000 over a year makes almost any program price look cheap by comparison.
A three-step order turns replies into clients.
CHAT SCRIPT
The chat sequence, connect, then qualify, then invite, only works in that order, and it only starts once someone has already raised a hand.
- Chat converts best as a nurture tool for people who've already engaged, liked, commented, followed, or replied to a keyword, not as a cold outreach channel.
- The problem with cold DMs isn't chat itself, it's sending a pitch to someone who never raised a hand and never asked to hear from you.
- A like, comment, follow, or keyword reply is a valid signal to earn a first message; a total stranger is not.
- Paid engagement-boosting on a single piece of content can manufacture a steady supply of new followers to start conversations with, instead of waiting on organic reach.
- Tracking daily spend against followers gained, chat starts, calls booked, and clients closed turns ad spend into a measurable formula, scale it up once the numbers hold.
- The chat sequence only works in order: connect, then qualify, then invite, skipping to invite before qualifying is what makes a message feel like an ambush.
- A first-name greeting plus a soft either/or question is a safer opener than any version of thanks for the follow, buy my stuff.
- Qualifying means finding the dollar-value gap between where someone is and where they want to be, then asking if they'd like help closing it.
- A specific, time-boxed invite tied to the exact gap already discussed converts better than a generic request to jump on a call.
- Treating each stage as a level to master, rather than trying to close a client in the first message, removes the pressure that makes most people quit after one rejection.
Terms worth knowing.
- Cold-to-sold spectrum
- A mental scale from a total stranger (cold) to someone who has already bought (sold), used to decide how early is too early to send a first DM.
- Boosting for followers
- Running a paid ad objective that grows an account's follower count instead of driving clicks, used to manufacture new people to start chat conversations with.
- Daily cause and effect
- Tracking daily ad spend against the new followers, chat starts, calls, and clients it produces, so spend increases only once the numbers prove the funnel works.
- Connect, qualify, invite
- A three-stage structure for a DM conversation: open with a friendly exchange, confirm the person actually has a problem worth solving, then offer a next step.
Things they pointed at.
00:30productBlack Belt
03:20productSell My Chat
Lines you could clip.
00:59
“Four letters, one word: nope.”
02:12
“Knocking on strangers' doors sucks. Answering the door when somebody else knocks is awesome.”
04:43
“When the numbers start looking good, you just ramp up the spend. Daily cause and effect is amazing.”
08:56
“For us, chat isn't a lead generation activity. It's a lead nurture activity.”
Word for word.
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metaphoranalogystory
You can sign a shit ton of clients in the DMs if you stop doing it like every other dickhead on the internet. One of our clients, Jay, uses his exact system to take his business from $60 ,000 a month to $160 ,000 a month. And even today, at $3 million a month, DM conversations is how he gets leads and converts them into clients.
So in this video, I'm going to show you exactly when to send the DM and exactly what to say so you can turn conversations into clients. So in this series of videos, we're breaking down the marketing map, exactly what we're doing right now to get leads and sign clients, and the same strategies we're using with our clients in Black Belt to grow their businesses.
Right now we're talking about chat and it lives here in the nurture cycle. That's really important as you're about to discover. Because while I think DMs are a terrible cold lead gen strategy, I think they're amazing in here with people who've already raised their hand.
So nurture cycle, chat's where we're at, let's do this. I don't know who's still teaching this, but every single day I get 50 or 100 cold DMs from randos on the internet trying to pitch me on their video editing services, their coaching services, their agency, their whatever. And I send them the exact same message every single time.
Four letters, one word, nope. I'm sure you've had the same thing. The only thing worse than receiving 50 of those messages a day is having to be the person sending 100 of those messages every day and getting rejected time after time after time.
So there's nothing with chat in itself. The problem is when you're sending it and what you're saying. So the old way is to send cold DMs to strangers, asterisks.
and in tiny letters and get rejected a thousand times a day and it sucks. It sucks for them and it sucks for you. The problem is that .
The way I like to do chat is to and answer and we have a conversation and I invite them inside. That's the magic. Knocking on strangers' doors sucks.
Answering the door when somebody else knocks is awesome. So to get this right, the first thing we want to decide is when do we want to reach out to people? When do we want to send our first message?
And if we look right here on the patented cold to sold spectrum, at this end is people who are cold and at this end is people who are already sold. If the first time you talk to a client is after they've already signed up, congratulations, welcome, join the club. That's my world and I love this.
The problem is that a lot of people are still sending messages to randos on the internet and getting rejected. So I think we've got a decision to make about when is it good. in your business to reach out to people.
And the answer is going to be different for all of us. I think we can start with an agreement that cold isn't very fun. So from there, what can we do?
Well, we could start when somebody clicks like on a post. That's appropriate. Or when someone comments.
Or when someone sends a keyword off a hand -raising post. Or when somebody drops you a follow or something else. All of those are appropriate.
And depending on the stage of business you're at and your current lead flow, We're just going to decide, do I want to reach out here or here or here or here or wait until the very end? The only cold DM I like to get is from a legit gangster in my industry who I've looked up to and they're like, man, I love your content.
That's a great cold DM to get. If you're just getting started and lead flow is really low, get some reps in right here. That's completely fine.
But as your business grows, I think we want obviously an automation when somebody messages a keyword or just a response when they ask for something. Certainly every follow could get a message from you and that'd be just fine. Which brings us.
to Jay's. Jay's an amazing client. You're not meant to have favorites, but this guy's got an incredible beard and a great business, and he's just a good dude.
When he saw what we were doing with Sell My Chat, he was like, I love everything about this process, but there's got to be an easier, quicker, more scalable way to have opportunities to message people. And so he's discovered something that's now the backbone of a bunch of people's businesses. It's called boosting for followers.
Super simple, create a piece of content, boost it in such a way that people Follow your account. Tactically speaking, there's two objectives you can set on Instagram for this.
By the way, it's the same across all the platforms. But lately, we've had a lot of luck boosting for a mix of engagement objectives. And that way, we've got lots of new people seeing our stuff and following our content.
When they follow, as per the cold assault spectrum, if you want to send people a DM, I think it's great. The first message you send is really, really important. Not, hey, thanks for the follow.
Buy more stuff. That's lame. Jay's first message was thanks for the follow.
Do you have an econ business you're looking to grow or are you just here for the content? That's a really nice, soft message. The cool thing was he'd put a dollar in and then set up a simple spreadsheet where every day he could track how much money he spent, how many followers he got, how many chat starts happened, which led to how many conversations, which led to how many calls being booked, how many clients.
and how much money. What's great about that is instead of being nervous about spending more money on a strategy, he could see what he called daily cause and effect. I put this in and that happens.
And when the numbers start looking good, you just ramp up the spend. Daily cause and effect is amazing. That took him from 60K a month to 160K a month to...
$3 million a month with daily cause and effect. So now we know we can get someone's attention and when it's appropriate to reach out, what do we actually say? Well, there's a simple three -step process.
You'll customize this for you, but big picture, the process looks like this. There are three stages we want people to go through in a chat conversation. We want to connect, then qualify, and then invite.
And each of those, because I like threes, has three sub -steps. And because it's a DM conversation, we can just ping pong through these like table tennis, backwards and forwards, all the way up. First, we appear, poof, like a magician in a puff of smoke.
The best opener is first name, last name, exclamation mark, because everyone loves the sound of their own name. Then we have an opener. In this case, it's probably thanks for the follow.
Then we ask her this or that question. It's different for everybody, but the example I gave you before, do you have an e -commerce business you're looking to grow or are you just here for the content? is great.
Each one of these is super safe and easy for people to respond to. And the only job of Connect is to have them respond back. When they respond back is when it goes from a chat start to an actual conversation.
That brings us to step two, which is where we qualify. It's where we work out, does this person have a problem I can help them solve or not? And it's a simple three -step process.
First, we identify the gap between where they are and where they want to be. So I used to ask, where's your monthly income up to right now? And where would you like it to be?
And that gives me a range. If I know their income's this, I can tell if they're qualified. or not, just based on that.
And when I know where they want to be, I understand that there's a gap. If someone's at $20 ,000 a month and they want to get to 40, well, that's a $20 ,000 a month gap. That's $240 ,000 over the course of the year.
My program's super cheap compared to that. Then we want to find out what they think they need to solve the gap. How do we find out what they need?
We just ask, what do you need most right now? And they'll tell you. If they qualify and you can help solve those problems, let's ask them the most important question.
We want to find out if they'd like some help with that. The easiest way to do that is to say, would you like some help? And they'll say, well, what have you got in mind?
And guess what? Now we're in the position to invite them to whatever the next step is. Super simple.
You can invite people to a program or to a call. I used to invite lots of people to calls. We don't do that anymore because I don't have a sales team.
We've been salesless for 18 months right now. So if it was me, I would invite people to a program. I don't even do that because we don't have anyone to send the messages.
But it'd be something like this month, I'm working with a handful of coaches to help them go from six figures to seven figures. Would you like to join us? And they'll say, well, how does it work?
And I've suggested a thing. It's like, well, I've got it all written down in a simple document that you can read. Have a read.
I'll drop the link if you like. You can have a read. And if it's for you, you can apply.
They'll say, that sounds great. And I drop the link. If it's for a call, I might say, I've got some ideas.
Do you want to talk about it? Let's just jump on a quick call. 10, 15 minutes, zero pressure.
And we can talk about how to go from here, you know, from $20 ,000 to $40 ,000 a month and solve the lead generation problem you've been talking about. Would you be up for that? And they'll say, sure.
I've suggested, I offer it. Let me grab a link for my calendar. One sec.
Wait a moment. Drop link. Click that and see if you can find a time that suits.
Let me know when you found a time that's good, okay? I'll wait here. No, like, okay.
And once they've done the thing, either looked at the doc and applied or asked you some questions or said no thanks or booked a call, then we just confirm. Great. Can't wait to jam with you and come up with a plan together.
Great to chat. I'll see you on Tuesday. Now you never get lost in a conversation ever again.
We know there's three steps. We're going to connect and then qualify. and then invite.
The worst thing in the world is all of these dudes pitching calls to people they've got no connection with, people who aren't qualified. That's why it's so frustrating for them and that's why people hate their ever -living dog. When I first learned Cell by Chat, I treated it like a video game and that made me get really good really fast because I didn't, it took the pressure off and I treated it like a game.
My character would spawn in Donkey Kong and I'd run a little bit and a barrel would drop down and kill me instantly and I'd respawn and eventually I figured out how to jump the first barrel. Then I'd get to a ladder and I'd climb up there and I would die there. this process is the same.
The first skill to master isn't booking calls, it's connecting with people. How do we appear and open and ask them this or that question? Once we get through that level, guess what?
We're at level two. And so if you play this game, you'll learn to win each level. Eventually you get master's level good and you can have hundreds of these conversations at the same time and move people into calls or into your dock if that's the game you want to play or hire somebody else to do it.
The most important thing in the whole process is cod DMing strangers is hard and not very fun and pretty low yield, but getting people to do it. knock on the door and you're just answering it and welcome them inside for a conversation, that game, I could play that game all day. That's why for us, chat isn't a lead generation activity.
It's a lead nurture activity. So in this series, we've been jamming on the marketing map. Talk about lead generation.
We're in the nurture cycle. If you want to see the next step, watch this video. I'll show you how to do it.
And when you're ready, we'll talk about offer docs and appointment engines and getting the money.
The Hook
The bait, then the rug-pull.
One client reportedly took his DM conversations from a $60,000 month to $3 million a month without ever cold-pitching a stranger, and this video breaks down the exact three-step sequence he used to get there.
Named ideas worth stealing.
01:49concept
The Cold-to-Sold Spectrum
A spectrum running from total stranger (cold) to already-purchased customer (sold). The video argues a first DM should never target the fully cold end; a like, comment, follow, or keyword reply moves someone far enough along the spectrum to earn a first message.
Steal fordeciding when it's appropriate to send the first outbound message on any channel, DM, email, or LinkedIn
05:17model
Connect, Qualify, Invite
- Connect: appear, open, ask a this-or-that question
- Qualify: identify the gap, ask what they need, ask if they'd like help
- Invite: suggest a program, call, or offer doc, then confirm
A three-stage structure for any DM sales conversation. Each stage has three sub-steps, and the conversation only moves forward once the prior stage is genuinely complete, skipping to invite before qualifying is what makes an offer feel like a pitch.
Steal forany sales conversation happening over text or chat
How they asked for the click.
VERBAL ASK
09:25next-video
“If you want to see the next step, watch this video. I'll show you how to do it.”
soft close after teaching the full framework, no hard pitch, points to the next video in the series rather than an offer or purchase
MENTIONED ON CAMERA
FROM THE DESCRIPTION
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
