1:08:29Laurel Portié · Tutorial
The Power Content Campaign: Training Facebook's Andromeda AI
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April 4thThe argument in one line.
An offer converts when it's built from a documented, repeatable process where every step names its own objection and pairs it with something that removes that objection.
Read if. Skip if.
READ IF YOU ARE…
- You have an audience or content history but no offer people have said yes to yet.
- You're selling (or want to sell) a high-ticket service and want a longer content-first sales process instead of a hard-pitch funnel.
- You already have a process in your head that you've never written down as a client-facing framework.
- You're trying to decide how to split one service into a done-for-you tier, a supported tier, and a self-serve tier.
SKIP IF…
- You're running pure e-commerce or physical retail with no content-led acquisition; this assumes trust gets built through video and DM conversation first.
- You already have a documented, tested offer stack and are optimizing ad creative rather than offer structure.
The full version, fast.
Laurel Portié tells a room of coaches and service providers that positioning, not the offer itself, is what actually makes people buy, and that every piece of content needs to demonstrate expertise and prove a repeatable process. She breaks a sellable offer into three parts: the problem it solves, the action step from that process, and an objection paired with something that eliminates it, then shows how to price the same process as done-for-you, supported, or self-serve tiers. The back half is live Q&A where she rebuilds nine callers' offers on the spot, from an AP chemistry tutor to a sobriety coach, using the same step-objection-eliminator method each time.
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00:00 – 09:00
01 · Cold open: the offer myth
Live poll on where everyone's offer stands, then the case that a longer content-first marketing process shortens the actual sales cycle and that price doesn't determine whether something sells in DM.
09:00 – 21:00
02 · Positioning beats the offer
Laurel's own story (t-shirt side business, the Daymond John upsell funnel, her TV career) used to show she made her first six figures with no formal offer, just positioning.
21:00 – 30:00
03 · The two things that turn a No into a Yes
Demonstrated expertise plus a proven repeatable process, and why content length should scale with how risky the purchase is to the buyer.
30:00 – 35:00
04 · The five-step core machine
The origin of her framework in local TV news (headline, promise of value, shoot, launch, retarget) as proof a single narrow skill can be an entire proven process.
35:00 – 48:00
05 · The three ingredients to a sellable offer
Problem, step, objection, eliminator; the CASE sales framework; the Perry Belcher stat on offer decay; and the AI value-equation hack for rewriting an offer.
48:00 – 56:00
06 · DM volume and program containers
Roughly 200 DM conversations a day, why each paid tier gets its own container instead of open DM access, and the floor opens for live Q&A.
56:00 – 1:05:00
07 · Q&A: video resistance and price testing
Alex asks how to handle clients who refuse video; Wendy reports back a live win from testing a $200/month price instead of $27.
1:05:00 – 1:17:00
08 · Q&A: naming your own positioning
Dr. Christina, an AP chemistry tutor, works through what her positioning actually is versus what her offer is, landing on small-group, personalized delivery as the differentiator.
1:17:00 – 1:29:00
09 · Q&A: five niches, one framework
Daria (perinatal-loss psychologist), Julie (a legally restricted process step), Lucia (turning a content bible into tiered offers), Daniel (Medicare insurance content), and Carlos each get the same step-objection-eliminator treatment applied to a different business.
1:29:00 – 1:32:54
10 · Q&A: naming a vague process, and close
Veronica, a sobriety coach, struggles to name her own proven repeatable process until Laurel maps it to the structure of AA's 12 steps; Laurel signs off.
Lines worth screenshotting.
- Price does not decide whether something sells by DM or needs a sales call: a $27-a-month insurance policy sells over the phone, and a $40,000 offer has sold with zero calls.
- A longer content-driven marketing process can produce a shorter sales cycle, because trust gets built before the pitch instead of during it.
- It's possible to earn six figures with zero formal offer, using nothing but consistent public demonstration of one narrow skill.
- Every piece of content needs two ingredients to convert: demonstrated expertise and proof of a repeatable process.
- Content length should match purchase risk: short-form suits low-risk, low-price offers, while high-ticket offers need three minutes or more to earn trust.
- An offer breaks into three parts: the specific problem it solves, the action step from the process, and an objection paired with something that eliminates it.
- Objections tend to cluster into three buckets, time, money, and sacrifice, and naming the bucket points directly at what to add to an offer.
- In one cited stat, over 60% of coaching, consulting, and service businesses in a tracked cohort shut down within a year of failing to update their offer for a changing market.
- AI-assisted offer rewrites are only as strong as the process fed into them; a vague input produces a vague offer back.
- The same core process can be sold at three price tiers: fully done-for-you, supported with shared tools and prompts, and self-serve with light guidance.
- Positioning is defined less by a tagline and more by who you publicly say you won't work with.
- A documented process should be refreshed every few months, since new tools and market data change which steps still apply.
- Naming a restricted or unsafe DIY step in your own content builds authority without ever naming a competitor.
- Borrowing a widely known existing framework, like the 12 steps, as a reference point makes an unfamiliar process easier for a new market to understand.
The offer isn't the problem. The missing positioning is.
OFFER STRATEGY
Most offers that aren't selling are missing positioning and a documented process, and every unsold step in that process needs its objection named and eliminated before the price will feel worth it.
01Cold open: the offer myth
- A live poll before teaching (no offer / an offer nobody's bought / an offer that stopped converting) forces the material to serve every stage of the room instead of assuming one starting point.
- A longer content-driven marketing process can shorten the actual sales cycle, because trust gets built before the ask instead of during it.
- Price alone doesn't decide whether something sells by DM or needs a sales call: a $27-a-month policy sells by phone, and $40,000 offers have sold with zero calls.
02Positioning beats the offer
- It's possible to earn a full income before ever building a formal offer; positioning alone, showing up consistently as the person who knows one specific thing, can generate revenue.
- Positioning is how the market perceives you, distilled into a category you own, built by repeatedly demonstrating one specific skill in public rather than by writing a tagline.
- Keeping a day job (or other income) while a side business gets proven buys the patience to build the business properly instead of forcing it to work before it's ready.
03The two things that turn a No into a Yes
- Every piece of content, regardless of format, needs two things to convert: demonstrated expertise and proof of a repeatable process.
- Content length should scale with how risky the purchase is: short-form suits low-risk, low-price offers, while high-ticket offers need three minutes or more to earn trust.
- A 'proven repeatable process' doesn't require a wide skill set; one narrow skill, applied consistently and taught transparently, can carry an entire business.
04The five-step core machine
- The oldest, simplest version of a process can outperform anything more complex, because clarity converts better than sophistication.
- A documented process should be treated as a living document and refreshed every few months as new data or tools change what actually works.
- Every single step inside a documented process can itself become a piece of content: teach the step, then offer the related resource for those who want it faster.
05The three ingredients to a sellable offer
- An offer has three parts: the specific problem it solves, the action step that solves it, and an objection paired with something that eliminates it.
- Objections cluster into a few repeatable types, time, money, and sacrifice, and naming which one applies to a step points directly at what to add to the offer.
- When a large share of businesses in one niche fail in a single year, a common stated reason is not updating the offer as the market's objections changed.
- AI-assisted offer rewrites are only as strong as the process fed into them: a vague input produces a vague offer back.
06DM volume and program containers
- Separating audiences into tiered containers prevents any one paying group from getting lost in general DM volume.
- Consistently high-volume, personal engagement becomes the actual data source that shapes what future content and offers get built.
07Q&A: video resistance and price testing
- Content resistance from clients (refusing to appear on video, for example) is a filtering signal, not a problem to solve, when the stated process requires that format.
- Testing a higher price on an existing low-ticket offer, rather than assuming the market can't pay more, is a fast way to learn what an audience will actually pay.
08Q&A: naming your own positioning
- Positioning can be summarized in one line others can repeat back: a credential plus a specific delivery style is often enough to define a market position.
- Two people can teach the exact same subject and hold different positioning based on who they say they refuse to work with and how personalized their delivery is.
09Q&A: five niches, one framework
- When personal, lived experience overlaps with technical credentials, naming both explicitly in content becomes the differentiator rather than something to downplay.
- A step that's legally restricted or unsafe for the audience to do themselves still belongs in the content; warning people off the wrong DIY approach builds authority without naming a competitor.
10Q&A: naming a vague process, and close
- A vague process becomes sellable once it's broken into named milestones with concrete steps underneath each one.
- Borrowing a well-known existing framework as a reference point, then explaining what your version does differently, makes an unfamiliar process instantly easier to understand.
- The same underlying process can be re-packaged at multiple price points: a fully done-for-you version, a supported middle tier using shared tools, and a lower-cost self-serve version.
Terms worth knowing.
- Content Bible
- A documented, step-by-step outline of a creator's entire proven process from start to finish, refreshed periodically as tools and market data change.
- Core machine
- The minimum five-step content and ad sequence (headline, promise of value, shoot, launch, retarget) treated as the base engine an entire offer stack gets built on top of.
- CASE framework
- A sales-call structure, Collect, Analyze, Strategize, Execute, used to run a consistent, higher-closing conversation on every call.
- Value equation
- Alex Hormozy's public formula for scoring and improving an offer's perceived worth, used here as an AI prompt to strengthen a documented process into a priced offer.
- MAC campaign
- A specific paid-traffic campaign format referenced by name as one of the presenter's ad structures, tested here at a higher price point than the audience initially expected.
Things they pointed at.
46:50channelRich Schefren
48:20toolAlex Hormozy's value equation (run through Gemini)
1:03:40bookWhat's In It For Them by Joe Polish
Lines you could clip.
01:50
“I am always trying to rig the game to win.”
04:10
“Selling in the DMs has nothing to do with the price of your offer.”
19:20
“I probably made my first and second six figures before I'd even came up with a quote offer.”
21:30
“Demonstrated expertise and a proven repeatable process, that is the secret to selling your offers.”
35:30
“Over 60% of coaching, consulting, and service providing businesses had been shut down since January.”
48:25
“AI slop in, AI slop out.”
55:00
“I made the decision to not post publicly for that reason. And that's why it's important to have containers.”
1:08:30
“I positioned myself, painted myself into a corner as the $5 ads girl. Even though my knowledge goes way beyond.”
Word for word.
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metaphoranalogystory
Hello, hello everybody. Super excited to see all of the beautiful faces today. So while I am letting people in, I'm just kind of curious just so I kind of know how the conversation can actually go today.
How many of you guys have not released an offer yet? How many of you guys have no offer? Let me know in the chat.
How many of you guys have an offer but No one has said yes yet. Let me know in the chat.
And then let me know if you've had an offer. Lots of people have bought, but the offer stopped converting. Let me know in the chat.
Because I'm going to build this around however you guys need me to be today, right? I'm always wanting to show up, making sure that everyone in the room is getting value. So, okay, cool.
So we have so many offers, no offer. I kind of do. Okay, cool.
Have an offer, a few yeses, no offer. No one has said yet. Have an offer, offer, but no tickers.
Awesome. Okay. So we have a lot of no offers.
We've got quite a few of, I have an offer, but no one has said yes. And then very few people have sold a lot and that's okay. So today's training is going to be relevant to every single person in the room.
And so anything that I do is structured very strategically. Like every single move that I do, every single post, every single interaction, everything is strategic, okay? I don't just randomly do anything.
And don't mistake the word strategic for being sleazy or anything like that. I am just very, very careful. about every single move that I make because that is how I have built my business around strategy, right?
And so I am always trying to to win. How many of you guys would love to rig the game so that you're winning all of the time? I mean, I wanted to rig the game from the very beginning.
That's why I picked a mentor that I knew from day one was going to help me rig the game to win. Well, a lot of internet marketers out there actually are rigging the game for all of you guys to lose. The reason is they want you to keep buying their stuff and that's just the, and it's sad, right?
But that's just the way that it is. So today we're going to learn how to actually rig the game to win. And I'm going to show you guys a couple of things that I've done in my own business to ensure that people buy my stuff, no matter what the offer says.
Now, one of the ways that we can do that is by having a longer marketing process. That is what I want to do. Why do I want to have a longer marketing process?
Because it actually shortens the sales cycle. The longer the marketing process, the shorter it's going to take for me to turn someone into a client.
And so that's why I've strategically built out my ads ecosystem to be a longer marketing process. Someone who is in the complete opposite direction of me is Cole Gordon. Anyone familiar with Cole Gordon, you probably have seen his ads that we will train.
and place setters in your business to close clients for you, right? That has been his offer for a really long time. He likes a longer sales process and a shorter marketing process.
Why? Because he's selling the sales process, right? He is saying that he's going to train setters and put them in your business so that you can close more clients.
That is his mechanism. what he's able to do is get someone on a one hour call, sometimes two, sometimes it's a triage call, a sales call, and then a closing call. So sometimes there are three call closes, right?
Which is fine. That is his style. That is absolutely not my style.
So he prefers a short marketing, right? He'll do just an ad and it'll take people to the booking, but his sales team has to do a lot of work in that one hour. Does that make sense?
Whereas I'm the opposite. I like to have a longer marketing process so that I can literally just have people showing up in my DM. and saying, Laurel, how do I work with you?
How many of you guys want that? How many of you guys want a longer marketing process, shorter sales process? How many of you guys want a longer sales process?
That's okay, right? Like there is no right or wrong answer here. I'm not gonna be the person to tell you what works and what work because guess what?
They both work. But one costs a lot more money. Lots of ad spend, lots of hours paying setters.
It is a very costly, right? And so there's two ways to do things. You can spend a lot of money or you could be like me and spend very little money, right?
Just depends on what your preference is, okay? Now, one of the biggest misinterpretations of I sell in the DMs is this. It has absolutely nothing.
And I want you guys to really listen to what I'm about to say. Selling in the DMs has nothing to do with the price of your offer. I know that's so opposite of what everyone has said.
Everyone is like, well, if it's above $2 ,000, you can sell it. If it's above $2 ,000, you have to sell it on a sales call. That is absolutely not true.
I sell Lean on Laurel right there in the DM. It's $3 ,000 a month, $36 ,000 a year. Nick and I have sold $40 ,000 products right there in Messenger, zero sales call.
Nick has made $6 million on an entire launch with zero sales calls.
It does not matter the price because here's the thing. The flip side of that is, for those of you guys who don't know, I am part owner in an insurance association. We sell insurance.
We sell insurance to entrepreneurs who want health insurance. We sell insurance to business owners who want to provide it for their people. And guess how we have to sell a $27 a month policy for burial insurance?
Over the phone. So that kind of is kind of opposite of what everyone says, right? Never take a phone call for a low ticket.
How do they sell gym memberships most of the time? Over the phone or in person. So price has absolutely nothing to do with whether you can sell something in the DM or whether you can sell something over the phone.
I'll ask you guys a question. If Alex Harmozy. made a post right now on Facebook, and he said, hey, I will do your marketing for you for the next 30 days, and it will only cost $5 ,000.
Would any of you guys in this room need a phone call for that?
What if he said, I'll do it for $10 ,000? Would you guys need a phone call?
$20 ,000? 30 ,000, probably not. You could probably sign up like this.
That is what we want to happen. Alex Hormozy had a very long marketing process. How many years did he go saying, I have nothing to sell you?
Three years before he actually released his first book, right? He really had nothing to sell the market, right? He kept saying, I have nothing to sell you, blah, blah, blah.
And then finally, when he had something to sell us, we all went and bought his book. A lot of people went and bought his workshops, right? And so, yeah, Jane says probably as Evelyn does his school marketing.
Yeah, absolutely. And guess what? She's a client of mine.
Evelyn and I are good friends. So yeah, so we're all intertwined. Like, I love...
a longer marketing process because I've seen it over and over again it works but also shorter sales processes work so what are we going to talk about today well let me show you because I've got some notes here and the way that I do my workshops for those of you guys who are brand new here I'm very loosey -goosey with this.
I like having a conversation versus I'm going to show you guys some fancy slides and I'm going to pitch you guys at the end. There's no pitch, right? So here's what we're going to cover in the next 30 minutes.
I'm going to show you guys. The first thing I'm going to show you is the one thing that everyone should have here that's more important than an offer. What if I told you you guys don't even need an offer to actually start making money?
Cool. That's the first thing we're going to talk about. Number two.
The only two things that you need in order to turn a no into a yes. The second thing we're going to cover the three, the three ingredients to a great offer. And by the way, every single person in the room can be selling something today.
Okay. And then the bonus, I'm going to show you guys an AI hack that everyone can use. But if, and only if you're going to do the exercises.
as we go through them today. And then we're going to have some open Q &A if we have time. And obviously, if you're in LOL or Momentum, those students are going to get priority.
And then I'll go to the $7 members if you guys have any questions at all. LOL and Momentum are my VIPs today. So we don't have a call after this one that we typically do.
So I'm going to allow them to have a front row for the... Q and a. Okay.
So let's dig in. You guys ready? Are you guys excited for this?
I want to see some excitement in that, uh, in that chat. Yeah. Awesome.
Cool. I love, I love these workshops. These are, these are so, these are so much fun and I hope you guys enjoy them as much as I do.
Um, I learned so much about you guys from these, these live workshops. Don't, so I want to set the rules. There's no dumb questions.
There's only lazy ones. Okay. So That's all I'm going to ask is no one be lazy.
Just if you have a question, just make sure that it's not a lazy one. There's no dumb questions. There's no stupid questions.
Everyone's here to learn. So treat this call as a beginner call and everything will go great. Awesome.
Julie, I love that gif. I didn't even know you could put gifs in the chat. That's awesome.
Okay. So what is the one thing that everyone should have that's more important than an offer? Well, positioning, in my opinion, is more important than having an offer.
Now, what does it actually mean to have positioning versus an offer? So whenever I first started my whole entire journey, I didn't have an offer. So for those of you guys who don't know my story, I'll just kind of like skim through it really quickly.
So I worked in television since 2002. Fast forward to 2016, whenever I met my wife, Christina, and she was working support for Delta Airlines. And one day we were sitting down watching TV and I just randomly asked her, we were still dating at the time.
And I was like, hey, what do you want to do? Is customer support something that you want to do? And one day she just was like, well.
one day I want to have a t -shirt shop. And I'm like, oh, that's really interesting. Why don't we do this right now?
And she's like, I don't know. I don't know how. I was like, well, I do Facebook ads.
The TV station makes me do all of the Facebook ads. I do all my own graphics because that's just how television rolls, right? Everyone thinks it's glamorous.
I've always had to do all of my own graphics, videos, everything like that I did in television. And so when she told me that she wanted to start this t -shirt shop, I was like, girl. We got on Google.
We found this this place called Teespring that that did drop ship T -shirts. So we didn't even have to have any inventory. And we started selling T -shirts.
Now, here's the thing. We didn't just do advertising online. We also joined local communities who would enjoy our T -shirts.
And so our T -shirt niche was women who love to bicycle. So we joined the local ride. And we would give out our T -shirts and then people would buy our T -shirts.
Right. So that's how basically this whole business thing started. And till one day and you guys are going to laugh at this because you guys know what's about to happen.
So one day I'm scrolling on I'm scrolling on Facebook and I go to Christina and I said, Christina, Damon John's going to be at the Hyatt Hotel downtown. I was like, we should go and it's free. Right?
I see a lot of people smiling right now because you know what's about to happen, right? So we register for this free event downtown. So for those of you guys who don't know, Daymond John, he's on Shark Tank.
One of the most popular sharks of Shark Tank. He's also the guy who created Fubo and a whole bunch of other, Fubu and a whole bunch of other t -shirt brands. But anyway, so we go and obviously there's no Daymond John.
Right. There are speakers on stage and we get upsold into this event. And at this event, they sell us a two thousand dollar another weekend with Damon John's team.
And again, we show up, pay two thousand dollars again. No Damon John. Right.
Still. But they assigned us a marketing person who was looking at our data and our ads. And they were like, well, who's doing your Facebook ads?
And so I was like, well, that is me. And he like shuts his laptop. And he's like, ladies, why are we talking about T -shirts right now?
And I'm like, what do you mean? And he's like, well, do you know how much money businesses will pay you to run Facebook ads? He's like, how much do you make at the TV station?
And I told him and he was like, you can make minimum $10 ,000 a month. And I went home and I was like, Chris, that dude was like such a scammer. Like, there's no way I can make $10 ,000 a month doing this.
Right. And so I sat on that. And moral of the story is I went online to test this theory.
And basically all I did was teach Facebook ads. And I gave away freebies, had conversations in Messenger, brought people onto a Zoom call. No offer, guys.
I was just teaching people how to set up their pixel, how to run these $5 ads. And I started making money. Because people were then asking me on that Zoom call, how do I get you to do this for me?
No offer. Okay? So I believe that every single person in this room, even if you do not have a...
What do they call it? A grand slam offer, an irresistible offer, a power offer. You can still make a shit ton of money if you position yourself in the market.
OK, makes sense. So I had positioned myself. As a Facebook ads expert, by going live every single day, talking to people, getting them onto a Zoom call and selling my shit.
Zero offer. As a matter of fact, I probably made my first and second six figures before I'd even came up with a quote offer, right? So that's number one.
Now, how did I do that? Well, in order to get people to say yes to what you're selling, you only need two things, okay? You only need two things.
If you take away anything from what I'm teaching you guys today, it is these two things right here. Every single piece of content that you put out, whether it is written, whether it is a podcast episode, whether it is YouTube, it needs to have these two elements in it. Demonstrated expertise.
and a proven repeatable process. And don't worry, we are going to go deep into both of these today because that is the secret to selling your offers. Whether you have a great offer or whether you have a sucky offer, it does not matter.
If you can do these two things in every single piece of content that you do, you will make a lot of money. Demonstrated expertise. Whenever I was showing up at 5 a .m.
in the morning, because I did it before I went into work, and guys, I didn't quit my job until my business was about seven or eight months old. So I think that's an important thing that I'm going to pause here and talk about that, is I did not quit my job until my side hustle was making far more than what my wife and I were making combined.
And I think that that's important that a lot of people don't talk about is I was able to keep investing in myself because I wasn't dependent on paying the bills. Right. So I was still working full time until one of my students in the first Lean on Laurel cohort.
This is how long I've been doing Lean on Laurel. So back in I started my business in let's see, it was 2018, April of 2018. And in August of 2018, I launched the very first iteration of Lean on Laurel.
And I had a woman by the name of Maria Fontana. Every once in a while, she pops up in the $7 program. So you guys might have seen her before.
She literally one day after a call, this was in November. She was like, Laurel, she's like, can we talk for a minute? And she's like, why have you still not quit your job yet?
And I was like, I don't know. I was like, I really don't feel like I'm in a place to quit my job right now because I don't have this story where I didn't like my job and all of that. I love my job.
I worked in TV. I got to one day I walk in and Bob Saget is sitting at my desk like I freaking loved my job. I got to do a lot of freaking cool things.
And so Maria is like, let's actually sit down and do the numbers. And so we did the numbers and she's like, Laurel. You're working three hours a day in your business and you're making $369 an hour.
Your job is actually keeping you from making more money in your business. And so I gave a two month notice at that point. And then my wife gave a notice a month later.
So I think that that's an important piece of my story that I don't tell enough is that I did not quit my job until I was making enough money. So I had the patience to actually understand and really learn how this process was going to actually build a business. I didn't know nothing about building a business.
I just knew television. I had been in television since 2002. That was my life.
I knew how to do video. So I think that that's an important part. The way that I was demonstrating expertise in the very beginning was I was using my television background.
Why do my $5 ads convert? Well, I've been writing copy for the news since 2002. I know how to get people to watch the most boring show on television at 11 p .m.
at night, right? I kept demonstrating my own expertise. I was showing the ads manager.
I was showing how we were launching all of these shows for CBS using these simple $5 ads, which by the way, is now the ecosystem. And you guys are going to learn exactly how that ecosystem evolved, right?
Jonathan just asked, how did you get people to watch the boring stuff? Ah, I love that question. I'm actually going to tell you guys that coming here up because it is actually an important part of this entire story.
But that's demonstrating my expertise. Now, my proven repeatable process, okay? I'm going to actually put a pin in that because I'm going to come back to that.
And I'm going to show you guys why every single person in this room has a proven repeatable process, even if you don't see it yet. OK, now, one of the questions I get a lot is, Laurel, I see people like Maria Witt. I see people like Evelyn.
I see all of these people who do a lot of short form content and they get a lot of people raising their hands for their offers using the short form content.
demonstrated expertise, a proven repeatable process, but more importantly, low risk versus high risk. And I'm going to actually go through that here. So what you have to understand is if someone is using a lot of short form content, it works because whatever they're selling is super low risk to the buyer.
If Maria is selling a $27 offer, it is very low risk for that buyer to go and buy it because even if it doesn't work, it's not detrimental to the person on the other side. If I sit there and do short form content and promote fake eyelashes, if someone goes and buys that fake eyelash and it's crap, it didn't hurt them in any sort of way.
When you're selling high ticket, Right. It is super high risk to the person on the other side of that transaction.
If someone pays me $10 ,000 that they might not have sitting in their savings account or they're putting it on a credit card, that is super high risk to the person on the other side. And so therefore, that person probably needs to be indoctrinated into who I am, why I'm trustworthy and all of that stuff. And so if you are selling high ticket, you have to understand that if what you're selling is high risk to the other person on the other side of the screen, there's going to be a, you're going to need more of a sale, a longer marketing process or a longer sales process.
OK, so if you sell things that are high ticket, if you sell even financial products, right, that's high risk to the person on the other side. Lots of things can go wrong. And so they're ensuring that they're picking the right expert.
Make sense? And so that's why we need both. Short form content is excellent for brand awareness and it is excellent for getting people to raise their hand for some type of indirect offer, which is a free thing.
But. If you're sitting in this room, chances are you need to do longer form content that shows off these two things, demonstrated expertise, and that you have a proven repeatable process, okay? I didn't wanna skip this because I know a lot of people ask me the question, Laurel, why is power content so long?
Why do we have to do so much long form content? Well, if you're a service -based business owner, chances are what you're selling is high risk to the person on the other side of the screen. If I'm a restaurant, selling pizza doesn't take, it's not much risk for me to go into your pizza shop, buy pizza that I hate and I just never return.
It's not detrimental to my life, right? But how many people do you know bought something high ticket and it completely ruined their entire life, right? And so Daria asked a good question.
What qualifies as long form content? Five to seven minutes and above. I actually would say three minutes and above.
In this day and age, I would say longer form content is three minutes and above, only because we live in a very short attention span kind of way. I would say three minutes. And that's why I like my power content videos for cool traffic.
I always recommend three to five minutes. All right. So let's talk more about the repeatable, proven repeatable process.
Well, you guys, hopefully every single person in the room who here. has done your content Bible exercise. My students, it's like the bane of their existence.
They've done it many times. And by the way, you should do your content Bible. You should refresh it every couple of months.
Why? Because you're going to have new data, right? You're going to have new data and things are going to change.
right how many of you guys are feeling that change right now there's a little bit of weirdness and chaotic energy in the market right now right how many of you guys are feeling that well we're going to talk about a little bit more about that here in a little bit but the content bible the reason that i make you guys do this is because it should outline your proven repeatable process from start to finish That is why I make you guys do this.
Because if there's one thing I understand about selling in the online space, it's about demonstrating expertise and having a proven repeatable process. And so the content Bible actually helps you create that proven repeatable process from start to finish. There is so many people that come to me.
And guys, these are people who have made seven figures already. that don't even know what their proven repeatable process is, which is scary. And so that's why like in this program, I'm like, you know what?
All of my students are going to know and be able to articulate their proven repeatable process. Now, I told you guys my story in television for a very specific reason, okay? You don't have to have a toolbox full of skills in order to have your proven repeatable.
process. Okay. I'm going to tell you the only thing that I knew that day that I started going live.
I was only going live and marketing to people in Phoenix, Arizona, who had a brick and mortar business. So how did I end up with a room full of clients who are from all over the world selling online services? Well, I'll tell you.
So right now, if you think that, well, I only have this one skill, that's all I did when I started. I only had one very small skill. This is what I knew.
This is all I knew is how to create a $5 video ad, put it in ads manager and get seen by millions of people. That's the only skill I knew. I did not know what a webinar was.
I did not know what a sales funnel was. When I started doing this, all I knew was that at CBS and all of the other television shows that I worked on in 2008, I came up with this strategy when Facebook ads were brand new and we would do these promos that were brand building. And then I would retarget the people who watched those videos with episodics.
Right. So the brand video would be like, for instance. We're CBS 11 and we care about you.
Watch our show, right? That was like their brand. And then the episodics were tonight at 11, we go inside the governor's mansion.
What we found in his refrigerator could kill you next at 11, right? See the difference? Brand, retarget to episodics.
This is what's going on today. I would literally do that strategy. Run the brand awareness for $5 a day, retarget to what's going on this news day to the...
10 o 'clock news. Make sense? That's all I knew how to do.
And so every single day I was going there teaching how to do videos. I was teaching how to place them in ads manager and basically just how to read the results. Okay.
So if we took a look at this and I'm glad someone asked me, how did I get people to watch the most boring news on television? It is this right here. I learned how to get good at headline, promise of value.
Sounds familiar? Guys, everything that I'm teaching you guys came from TV, did not come from internet marketing. How did I get people to watch the 11 o 'clock news?
I knew how to write a good headline and then I knew promise of value, okay? So headline is grab the person's attention, promise of value. In the next five minutes, I'm gonna show you X, Y, Z.
As a matter of fact, I came up with this process while I was working at CBS 11 in Dallas. We were dead last. And if you guys know anything about CBS, Fox, ABC, NBC, CBS is usually number one.
Maybe ABC sometimes, but CBS is usually number one. In Dallas, Texas, we were dead last in the market. And so they're like, Laurel, we need to come up with some fun ideas to get people to watch the 10 o 'clock news because Central Standard Time, it's the news is at 10 o 'clock.
If you're Eastern or Pacific, it's usually at 11 o 'clock. Right. So some of you guys have 10 o 'clock newscasts and some of you guys have 11.
Well, I came up with the idea. What if we told them in the first 10 minutes of the newscast, they're going to learn all of these different things so that if they could stay through the commercial break. So think about this.
CSI credits are rolling. My job is to keep them from picking up that remote and turning off the TV and staying three minutes to watch the most boring show on television. I had to come up with something good.
And so I came up with the idea that what if we told them in the first 10 minutes of the newscast, they would learn these three very important things. We did it and it worked. Because for Nielsen ratings, we only have to keep them until that first 15 minutes.
Okay. So whenever I. came online and started teaching this strategy.
What did I know? I knew that headlines and promises of value keeps people's attention. So that's what I taught.
You guys starting to see how I got my power content framework, where it's coming from? It comes from classic advertising, guys. It's not an internet marketing tactic.
And so that's why I use it because it freaking works. So headline, promise of value. I taught people how to shoot the video.
how to launch it in ads manager and how to retarget the 25 % views. That's all I knew. So how did I end up here?
Well, a guy in Phoenix, Arizona named Chad Thibodeau. Some of you guys might know him. He's pretty well known.
He was one of Russell Brunson's first funnel builders. He's a huge coach now. He lived in Phoenix, Arizona.
So naturally he got sucked into watching my videos. And one day he messages me and he says, Laurel, will this work for a webinar?
And I said, what the fuck's a webinar? And he's like, well, and then he sends me a video from Onyx and Gal and I learned what a webinar is. And so I was like, okay, I understand this if people do.
And so my strategy grew from there. And I'm telling you guys this story because do you see how little I knew? And I was still able to teach my proven repeatable process.
Now, my proven repeatable process has turned into an entire ads ecosystem, but I did not know everything that I know when I first started.
I continue to learn. As a matter of fact, my mentor is presenting the class at 2 p .m. And guess who's first in line to get into that classroom?
Me. Every single day, I dedicate 30 minutes of time to learning something that I do not know. So I do it.
And that's, I've always done it that way. So don't think that you have to have all of these ingredients figured out, right? All I knew was this five -step process was my entire proven repeatable process.
And you guys want to know a little, little secret? Most of you guys sitting in the room, if all you did was these five steps and mastered these five steps, you would make six and seven figures a year. So if you take a look at the first part of the $7 program, which is the core machine, that's all this is.
This is the core machine right here. If you literally just did content that had your proven repeatable process and demonstrated expertise. you would win.
That is rigging the game. Okay. That is rigging the game.
If that's all you have to do, demonstrate expertise in your proven repeatable process. And so if I were doing this inside my content Bible, right? It would look something like people are breaking even on their funnel.
So step one is, do you have an optimized headline? Here's how to write an optimized headline. Want the free thing?
Drop a line below this video. You see how this works? Like next step.
Well, you have to keep people watching your video. Here's how to write a promise of value. Want the template?
Drop a line below this video. You see where I'm going with this? Every single step in your content Bible is its own piece of content that should demonstrate expertise and prove that you have a repeatable process, right?
Jonathan said, but how is the proven repeatable process presented? Through your content. Every single piece of your content Bible is one framework of your proven repeatable process, right?
And I'm going to show you guys exactly what this looks like, okay? So there are three ingredients to a great offer, okay?
I'm going to do this. There we go. The problem that I solve, I just said it, right?
my clients are breaking even on their ad spend. The three ingredients to selling an offer that solves that very specific problem is an action step that contains a framework for my proven repeatable process. This is where we're going to spend a little bit of time because these three ingredients are the most important.
Your action step from your content Bible. Now, to doing every single step inside your content Bible, right?
Every single step inside your content Bible. So for instance, if I have a step that says, oh, good one. So my very first step is how to close more than 20 % of every sales call you take.
It is utilizing my case framework. Actually, it's my mentors. He taught me a framework that's called CASE.
Collect, analyze, strategize, and execute. Do that in every sales call. That's the step.
But for every single step inside my repeatable process and my framework, you guys are going to have an objection to doing it. Right? So what I need to do is I need to know what this objection is.
Someone might say, well, I don't really, I'm not really good at sales calls and I don't really want to do them. And so as part of my offer, I might say, well, cool, here's a link for 40 % off of Cole Gordon's call center. I could include that within my offer.
An easier way would be, let's say you are, Let's say you're a fitness coach, right? And your step is you have to have 150 grams of protein a day, less than 20 grams of carbs and blah, blah, blah.
The objection is, well, I don't want to meal prep. Awesome. Here's a link.
We can get your food delivered right to your door.
Right? So here's the thing, okay? Step, objection, eliminator, okay?
So for every single step inside your content Bible, if you've done exercise correctly, you guys should have 20 to 25 steps laying out your proven repeatable process from start to finish.
For every single step inside your content Bible, you need to also understand that people are gonna have objections. Time, I don't have time to do this.
Well, what can you add to your offer that's gonna make it less time consuming?
Can you add something to your offer that's gonna make it cheaper, right? I don't have the money. Three, sacrifice.
What will this cost me in order to get set up? Wendy, you know this one very good. Lean on Laurel, the offer has changed many a times.
Why? Because people come in and they say, Laurel, I don't understand how to set up the ads in ads manager. I don't want to be coached on how to do it.
Can you just do it for me? Objection eliminated. People come in to lean on Laurel.
I write their ads for them and I help them launch them in their ads manager and I go in and I check it to make sure they did it correctly. I'm eliminating objections in every single part of my offer, right? And so for every single step, as you're building out your offer, you need to ensure that you're also keeping in mind your objections.
So as you're building your offer, right? Step, what is the action step that people have to take? It's part of the proven repeatable process.
What is the objection that they have to doing each of the steps within your offer? And can you provide something that's going to eliminate the objection?
Lightning Laurel is an example of that. You guys were like, I want to get up my ad on the first day of joining the $7 program. Cool.
Here's Lightning Laurel. She will write your ad. Here's a five minute loom video, right?
Rapid launch. How many of you guys have gone through the rapid launch version inside the 7L program? That comes from me getting feedback from you guys saying, I want to have my ads up day one.
And so we need to change things up as we get more information.
Make sense? Is this making sense? Like a lot of people overcomplicate what offers are.
If you just show up, demonstrate expertise, prove they have a proven repeatable process and you say, hey, I'm just going to do the shit for you. That's an offer. But we have to understand what our audience's objection is to doing the thing you want them to do, because I will say this, like, as a matter of fact, I was at a mastermind a couple of weeks ago and Perry Belcher was on stage.
It was the driven mastermind. And. He was like, y 'all, and he pulled up data.
And he's like, look at this. This is since January. Over 60 % of coaching, consulting, and service providing businesses had been shut down since January of 2026.
Why? Because they did not change their offer with what the market actually wants.
Chris Thompson. Yes. Chris Thompson was there.
Thank you, Chris. Yep. He was in the room.
Chris Thompson was in the room. He said that everyone who's in the coaching, consulting or service providing space needs to figure out how to productize their offer, meaning they need to add something that is going to eliminate the objection of your client doing it. He's like, and I'll give you guys an example of that.
He said, if you're in the lead generation business, what's the objection to people? wanting to learn how to lead gen. They don't think that they can do it.
So you can go one step further and say, well, I'm going to generate the leads for you and give them to you. Well, the client still has to be able to close those leads, right? So that offer becomes, instead of we're going to teach you how to generate leads, it became, I'm going to give you leads too.
I'm going to give you a client. That's what people want, right? And so your offer, has to change depending on the market.
Whenever AI came out, if I would not have provided Lightning Laurel, if I would not have provided everything that I do as far as the prompts and everything, the $7 program would be dead in the water.
Right? Everyone can get like so much information with ChatGPT. But one thing, and Chris Thompson again was there.
He looked, he pointed to me in the back of the room. He's like, but that girl, Laurel, she's going to be okay. Why?
Because she built all this. I've consistently showed up and I've built an asset of an audience. That's why this is all super important.
I'm not going to become irrelevant. Alex Hermosi is not going to become irrelevant.
Yeah. Yeah. But Jonathan.
That's what I'm proving in this entire thing. Yes, but you really know what you're doing. How do you know that I know what I'm doing?
Because I've demonstrated expertise and I've showed everyone my proven repeatable process. I don't keep anything hidden. And guys, that's why when people come to me in DMs, like, think about this.
If someone came to me in the DMs and was like, can we hop on a call to discuss Lean on Laurel? What would we talk about? All of my shit is out there.
Like you guys know what I'm going to make you do. There's no questions, right? Like I, in my messenger conversations, I do a diagnostic.
So people know whether or not they're a good fit for lean on Laurel right there. I'm demonstrating expertise and I'm proving my repeatable process right there in messenger. So that's why all of my videos follow a very certain framework.
All of my. DM conversations follow a very specific framework. When I did sales calls, they all followed a very specific framework.
Even this call is done in a very specific framework.
Right? I demonstrated expertise and I literally just outlined a proven repeatable process for you guys to follow in order to do better offers. Right?
Yep.
Let's see. Jane says, interested in that set. Who is Perry?
Perry Belcher. He presented it at the Driven Mastermind. I don't remember where he got it.
It was on a slide. I don't remember. I wasn't paying that much attention.
Chris Thompson might have been paying more attention than I was.
Makes sense? You guys want a bonus, a little bonus hack? Yeah.
Yeah, absolutely. Jonathan says he found me through Rich Sheffrin. Do you guys know who Rich Sheffrin is?
If you guys don't, he's like one of the marketing OGs. My wife actually calls him best friend Rich because whenever we talk, we talk for hours. I love Rich.
But I have been connected and I will say this.
Most of my connections happened because I do videos online.
Rich Sheffrin found me because Joel Irway introduced him to me. How did Joel Irway know about me? He saw an ad.
Onyxing Gal, another industry giant, asked me to be his board of directors in Board of Experts, his mastermind, along with Molly Mahoney. How did they know who I was? I did video.
None of them were clients. None of them were leads. But I got a lot of clients because they saw my videos online and introduced me to their audience.
Borrowing people's audiences is one of the best ways to get clients. And how do you borrow people's audiences? You demonstrate expertise and you prove that you have a repeatable process again and again and again.
Yeah, so Daria just says, so all of the steps in the content Bible leave the main flagship offer 100%. Like you should be able to get on a sales call. And by the way, my students do this.
They literally read, like when people ask me, well, what's it like working with you? They literally pop out their content Bible and read their content Bible. Well, the first milestone you're going to hit is this.
The steps that we need to take to hit this milestone is this, this, and this. And by the way, I'm going to give you this free thing in order to get that done faster. The second milestone is this.
The steps in order to reach that milestone are going to be this, this, and this. And I'm going to give you all of these resources in order to accomplish this in a short amount of time. You see how, like, that's why that content Bible is super, super important.
I'm going to show you guys one more thing, okay? I'm going to show you guys a little hack.
Okay. An AI hack for everyone here. And I can share this because it is public knowledge right there on his YouTube channel.
If you guys are not using Alex Hormozy's value equation to make your offers better, you need to be using it. All you need to do is go into Gemini and say, show me Alex Hormozy's equation. It's going to break it down.
And once you do the exercise that I showed you guys, Right. You do your content Bible and you do this exercise right here, the step objection and the eliminator.
And you literally upload it to here and be like, act as Alex Harmozy and make my offer better using the value equation. You will get a frickin solid offer that you can actually use. But here's the thing.
Your ingredients have to be good. They can't be shit. Why?
Because , right?
The best data is going to your customers or going to your leads. That is why like everyone always asks me, Laurel, how do you have so many messenger conversations? You guys are my data.
That is how I keep improving everything that I do is based on your data. Every single ask Laurel question. gets fed to my AI.
Every single accountability club gets fed to my AI. Every single boxer conversation with a Lean on Laurel student gets fed to AI. Why do I do that?
Because it shows me my coaching gaps. All of my coaching calls, like this call right here, because I know we're going to have some Q &A here in a little bit, it's going to show me the gaps in my training so that next time I do this training, I'm going to be able to improve on it. That is why the $7 program changes all the time.
It's because I'm constantly improving it based upon the data that you guys are giving me. That is why I refuse to let someone else come into the $7 program and run these calls. That is why I refuse to let someone else in my DMs do my DM conversations.
This is why I refuse to lose touch with every single person in this room right now.
The room, everyone in this room right now, you guys are the lifeblood of my business. And your leads on the other side of your content are the lifebloods of your business.
Right? And so I think that there is a lot of value in learning how to navigate conversations. Now, one question that I get.
is Laurel, how do you navigate so many conversations? As a matter of fact, one of my Lean on Laurel students asked me this in Voxer, and I'm going to pass this on to you guys, and I'm going to open up the floor. We're going to go Lean on Laurel students.
If you're a Lean on Laurel student, you can put your hand up. The next people, I'm going to pull through our momentum, and then the last people, $7 program, and I'm going to answer as many questions as I can. But someone asked me, Laurel, does every single person, like, are you having DM conversations with everyone?
And I said, no. There's containers for every single person, right? If you're in the $7 program, what's your container?
The Ask Laurel thread. If you're in Momentum, what's the Momentum container? The Accountability Club.
If you're in Lean on Laurel, what's the container? Boxer. So who do I have the most DM conversations with?
People who are not in any of my programs. Make sense? And so if someone comes to me and they're like, hey, here's a random question.
Well, go to the accountability club or go to Voxer, right? That's the container. And why do I do that?
It's not because I'm being a bitch or an asshole. It's because if you're paying me any amount of money, even $7 program, I don't want to miss your question.
Right? And so that's how I organize it. That's it.
No spreadsheets, no all of this CRM stuff and anything like that. It's very simple. I know everyone.
But that's how I do it. Awesome. So I'm going to open up to Q &A.
Alex, I saw your hand go up first. You're in LOL, so I'm going to go. And then Miss Wendy.
And then I see Dr. Christina in Momentum. So I'll go in that order for right now.
All right. Thank you. So as you mentioned, things are changing quickly.
I do website, SEO, social media content, and now have started doing video for my clients. Well, they do the video, we do the edits. And I think I mentioned it in Voxer.
A lot of them don't want to do video or they don't have time. So we've been running Hernan Vasquez's you know rapid scale framework the ugly text ads with mixed results and i know that they would get a lot more bang for their buck if they did video but they just refused to do it so i i'm at a little bit of a crux like with the do i continue to try and push them to video or do i just here's how i handle that right and this is why doing content ahead of having clients works because No one who doesn't want to go do video ever messages me to work with me.
Why? Because they already know that my strategy depends on video. And so that's just part of the onboarding and the setting expectations before you take them on as clients.
Now, here's the thing. Are video ads the only way to get results for clients? Absolutely not.
That's just what... I teach and that's what I specialize in. I don't care to do any of the other stuff because it's really hard.
And I get it. It's just like it's changing in a way that where, you know, as everyone knows, SEO and just regular still content is not producing the same results. Because you can't demonstrate expertise there.
See, that's what I'm saying. Everything goes back to demonstrated expertise. Anyone can fake a static image ad and a little bit of value.
it is really hard to fake an environment where the video is super organic and someone's on a whiteboard yeah right it's very hard like i don't even know if ai can even do that like and so that's why most of my videos look like this shot this shot on my whiteboard they're shot on my ipad because as of right now ai cannot replicate anything like that okay yeah and i'm not saying you can't do ads are they can't get results they can but i always tell clients like look if you're a local service -based business owner some young punk on tiktok is gonna take your clients that's the absolute truth that's not i mean i just got like my client my client was like we were getting responses like fuck you i didn't click on this ad and she's like how do we stop this i'm like do video even doing video will not stop that and here and here's the thing if It's all about like, if you use DM ads, only 40 % of people are even going to respond.
60 % are going to be ghosters, junk leads, or they're going to tell you things like, fuck you. That's just the way it is because it's a volume play, right? Whereas, because it takes no friction to be able to click a button, that DM button, right?
And tell you, fuck you. But it takes a lot of friction for them to book time on your calendar to tell you to go fuck yourself, right? Right.
So that's the way that I look at it. All right. Thank you.
Yeah, you're very welcome. Great to see you. You too.
Let's see. Where did Miss Wendy go? There she is.
Hey, Laurel. Good morning. Good morning.
Hey, congratulations on your two sales of your, so I, Wendy came into LOL and she's like, I've got this low ticket thing. I'm like, no, we're going to make this like 200 bucks a month. And she's like, I don't know if my people are going to pay it.
Well, she had her first MAC campaign and guess what? She got two sales for the $200 a month price instead of 27. So win.
It feels so good. Oh my gosh. I have loved, loved full plug for LOL.
Laurel's absolutely amazing. And having her in your pocket really. Don't make me sound so good.
Cause I'm a, I'm kind of a hard ass on you guys in LOL. So yeah. You are.
And I love it. You're brilliant, Laurel. Amazing.
Okay. Here's my, here's my questions. Okay.
First off, if, if video, video seems to like kill it for us and we like it, are we still like, we still want to run those long written posts on Facebook, right? Cause they serve a purpose. Yeah.
Because like, here's the thing. People will sit there and read stuff all the time. Yeah.
But they will trust your, your written stuff. If they've already watched your videos. Okay, cool.
Because I'm finding that when I go to boost stuff, you have to like, maybe I'm just doing it wrong, but you have to do it twice, right? Like you have to boost a video and then you have to boost the written. So this last week, I just didn't boost the written one.
Yeah, I pretty much just boost everything. Yeah, yeah. But you do it twice, right?
Like you have to go in and set it up twice. Kind of, maybe. No, I just hit the boost button.
Oh, you hit the boost button. Okay. I got to learn how to do that.
Cause I've been doing it in the backend. Go into the success finder. And in the first summer curriculum, I have all, I have a video, a loom video that shows you two ways, how to boost videos, one using the boost button and two using the ads manager.
Okay. I couldn't find the boost button one. So I'm going to go find it.
Thank you. And then if we're not getting like out of all the things you teach, which, which ones are like, are we trying to drive the comments the most? Cause, cause out of all the stuff I did the last few weeks, is it doesn't, like I used to have a chat bot on it, right?
Where it would just like fire off and then the algorithm would go so fast. But these ones, for some reason, there's not as many people commenting. And should I just not worry about that when it comes to - Are you talking about your MAC campaign?
Yeah. It's because it's a free workshop versus a free resource that they can get immediately. It's just a little bit more friction.
So you're gonna get less volume. Okay. And then last question is, When like people that the, like they get in DMS or they say they want it.
And then you DM them and been trying to follow the thing you say of like, don't just give them the link, engage a little bit, find out, ask some questions. I think this is what I learned. And then you want to, once they respond, give them the link and help them sign up for the class.
But they like fricking ghost you. It's like, bro, you just commented. And like 20 hours later, it happens all the time.
And so this is what you have to do. And this is, this is good notes for every single person who, who here is having issues getting people to respond to your DM messages, right? You kind of have to not kind of, you just have to, there's, um, there's a book Joe Polish wrote not very long ago called what's in it for them.
If you have it in your head, like, cause even when you're giving away something for free, people are making, trying to make a decision, whether it's worth their time. Because people have gotten so much free advice. They've gotten so much free content.
And they're like, you know, is this worth my time? So when you message them, that's why in my DM framework, always give them a reason why you're messaging them. But more importantly, give them a reason to answer the question.
What is in it for them if they answer this question, right? So if you say, hey, I'm messaging you because you asked for my DM framework. Can you tell me how many people are actually messaging you every single week?
Because depending on how you answer that question is going to depend on which of my resources that I have for you because they work a little bit different. I'm giving them a reason to answer the question. So now they answer the question again.
I'm going to ask them another question, but I'm going to give them another reason to answer that question. Like, hey, answer this question. And I'm going to take a look at it.
And five minutes later, I'm going to come back and I'm going to tell you blah, blah, blah, blah, blah. So I'm always a ping pong match, right? I like that.
That helps. When you get one back to them, always give them a reason to respond. Make them eager to respond.
For this example, you've got a MAC campaign and they're like, cool, I want that. I want to register. And then when you message them, I was like.
Hey, what's the best email to help you get registered? Nope. Doesn't work.
What I would want to say is like, Hey, I want to help you get registered. But before I do that, tell me the age of your kids and the biggest pain point you have right now. And depending on what you come back with, I would even ask them that before, like, Hey, I'm messaging you because, you know, you wanted a seat in my upcoming masterclass.
Now this isn't for parents who have, you know, kids that are blah, blah, blah, blah, blah. So can you tell me a little bit more about your kids so that I can see if it's a good, if it's a good fit and worth your time?
Ah, I see. Okay. And they're always thinking about, is this worth my time?
Yes, that helps so much. And you're, are you using some type of platform to manage all these responses? Because I mean, you just do it.
You just open up, you just open up and you just go because like when you're okay. And you just, you just, yeah. Cause like sometimes it's so when you, those of us who teach like pretty intense things and people share stuff, that's like, I'm a parenting coach.
And sometimes it's like, that's why it's important. That's why it's important to have containers. Right.
So I told you guys like what, two months ago, my dad passed away. Notice I didn't tell anyone publicly why. Because this would have blown up and my lead, it would have been impossible for me to actually follow up with my leads.
And it's not because I don't, I don't know. I know that my, I know my audience loves me and I would have had hundreds of messages from awesome people. I didn't want to have to like, cause my, I knew what my non -negotiables are because if I don't have lead flow, I don't have a business.
And so I made the decision to not post publicly for that reason. And that's why it's important to have containers. Your clients should not be.
dming you your client you should have a container for every like everyone in this room should have some type of container for people who are already paying you yeah so that these are these are the messenger yeah but these are people off the street that i'm like hey tell me a little bit more and then some of them are like oh, I just got divorced and I'm alone and my kid is hitting and they're like, just bit their sister to the point they had to, they drew blood.
Those are the people that will pay you money. That's what we're always looking for. A mentor calls it the love letter.
The love letter message. It's basically a brain dump of all of these problems. Those are the people that will pay you money and you need to spend a little bit more time with them.
Just trust that my brain can handle all this. Okay. Thank you, Laurel.
That helps so much. If I can handle all of the messenger conversations that I have every single day, anyone can. But I told my student Natalie this morning, it's worth everyone's time if you want to increase your return on ad spend to take the time to master it.
Because as you master it, you will get faster and faster and faster at it. Because if you do it during the gaps in your day, Like if I'm standing in line, I would never go.
I don't like grocery shopping. That's not what I do. But if I'm standing in the grocery line and it's long, you can have messenger conversations.
If you're on a plane, that's where I typically have mine on a plane, airport lounge. Anytime that I'm there's a gap or there's there's wasted space in my day. It's this and I can get like three or four messenger conversations done for every five minutes I have.
Yeah. Someone just asked how many on Chris just asked how many DM conversations do I think I do an average a day? Probably 200.
That's 1400 a week. So, and I do it all here. Okay.
No more LOL students. I think that was the last one. So I'm going to go to momentum.
Dr. Christina. Nice to see you.
Hi, nice to see you too. So yeah, it was great to hear this training because now I understand how I have to go to each step in the content Bible and answer the objection and add something in my offer so that I can remove that objection. I didn't get that one until now.
So that's great. Great work to do still. I want to ask you something really important because you said positioning is more important than the offer.
I never understood what positioning is. Maybe I will understand it now because I never understood what that is and how do I do it. So think about like if you went every single day and you taught chemistry formulas, that's positioning like this.
Dr. Christina knows chemistry. That's positioning.
Right. Your your position in the market that like I help students pass their AP chemistry test. That's not an offer.
Right. But if you're like, hey, in the next 90 days, your students going to get this and this and this. That would be an offer.
Right. But if every single day you went and just taught chemistry. Right.
People would be like, oh, man, this Dr. Christina. And then you started talking about your students who you tutor.
You probably never have to make, like if you did like a video talking about, and you're on your whiteboard and you're like, look, I had a student who was having issues with this formula, which by the way, 90 % of my students don't know how to solve this formula. But if you're a parent and you're watching this video, your kid has probably tried to solve this formula.
I'm going to teach you how to do it so that you can help your kid. Even though that parent might be like, fuck, I don't even know what the hell she's doing, but she looks like she knows what she's doing. So I'm going to reach out to her and ask how I can work with her.
That's all. positioning no offer was ever made you literally just demonstrated expertise and that person reached out to you that's positioning okay because uh all the time i got when i asked some other people okay marketing oh the problem is your position and what the heck is this positioning and how do i fix it because i really never understood what is so basically Saying who I help and proving, sharing stories, showing that I help them.
You can say who you help all you want, but your positioning is how your audience perceives you, right? Like everyone thinks about me, like my positioning, even though like I do so much more, I positioned myself, . Even though my knowledge goes way beyond.
I'm more of a copywriter than I am an ads girl, but no one buys copywriting, so I go with the sexy thing, $5 ads. And that's my positioning. I have the lowest cost ads program in the market.
That's my positioning. And what would you say is my positioning? Because I still cannot get mine.
I understand yours. You're basically an AP chemist that has a tutoring program. Mm hmm.
OK. Yeah. OK.
Now I understand it's nothing that I still have to do or something is just. Yeah. OK.
Because I never understood what is that. And another thing was about the offer, because I did some time ago, your blue ocean, you when you show that blue ocean to me and I got something interesting. OK.
But it was they kind of recommended me some. some price, let's say, and it was a lot lower than what I charge now. So I don't know how to treat that.
I should get that low. I was very surprised. Who's your biggest competitor in the space?
Yeah, there are other tutors which they do some kind of programs like a lot of students in a class. I don't want to do that because personally, I because I noticed that that doesn't bring them the best results. So it's like cramming a lot of your position.
So your positioning could literally be I don't do classrooms full of students. I do one on one. You know, that's part of your that would be part of your positioning.
Yeah. So I do like very small groups, like maximum five so that I can still check every student. Personalized help.
Personalized help. Exactly. So that is what I'm doing.
So that would be part of your, that would be part of your offer, right? Because like one objection that parents would have is I don't want my kids sitting, like my kids already in a classroom full of 30 people. I don't need to pay to put them in another classroom full of 30 people.
I want more personalized help. Boom. See, but that's like part of one of the objections that you probably have somewhere in your content Bible.
Yes, and I also do, aside of these groups, I also do like personalized help for them. So it's kind of really nothing goes to the cracks. So really they get exactly the basic help.
So my pricing is not comparing with them. Yeah, you're pricing accordingly. Okay, so I should not really.
No, your price is your price. Like unless the market has priced you out. Because that is that that is always a possibility that because the market is only willing to pay what they're willing to pay.
But, you know, like I had a client who he helps athletes pass their pass their SATs. And he was he was positioned to parents who wanted to who wanted their kid to get scholarships. I'm like, no, those are the parents that don't have money.
You want to market to the parents who were legacies in their. ivy leave school and are scared that their child isn't going to get a high enough sat score to get in that's who your market is and so you just have to figure out who your market is because like you're not looking for people who whose kids need scholarships because those are likely parents that don't have money to pay you you're looking for the people who absolutely need their kid to pass ap chemistry so this is also part of the positioning yeah so to say that Yeah.
I have students who want to get just the top grades. It's not a negotiable because they want to get into something. Yeah.
I mean, you could, you should even start saying that, like, look, if you're a parent trying to get your kid a scholarship, like I'm not cheap. And so this is not going to be for you. Like, like it, but if you're a parent and your kid needs to get into this program because of blah, blah, blah, blah, blah.
Like. keep watching because this is going to be for you. I work with small groups of people.
I am premium, blah, blah. Like I would, I would be like layering all of that stuff in because not only for your own positioning, but Andromeda is reading every single part of your video. And so it's, it's learning who your ideal audience is in the video itself.
Because sometimes I get these people who want very super cheap and definitely they cannot even afford a group program, not looking about some additional one -on -one, which is required so that I can really discuss directly. Correct. Okay, now I kind of understand much better.
Thank you so much. Yeah, you're very welcome. Daria.
I think I probably have time for Daria, Julie, Lucia, and Daniel. Ending things with Daniel. Okay.
So it's interesting that this positioning question came up and it makes me think now, right? So again, clinical psychologist that helps women after pregnancy loss. And now that we kind of identified the purple cow, right, and this avatar that I'm actually aiming for women who are functioning, right, and who may even think that they moved over.
So what is then my unique positioning? So how do I differentiate myself from other people who work in this niche? So what do you do that's different?
Well, let me re -ask the question. Based on conversations that you've had with other people who've paid you money, what were the things that they hated about other people who do what you do? So a lot of, there are not so many clinical psychologists who work in this niche and specialize really.
And oftentimes there's a gap. So it's either women who lived this experience and then they become coaches or they just kind of do support groups or it's clinical psychologists who may even be trained in perinatal loss and whatnot, but they have not lived this experience. So there's this gap and I combine both.
Okay. So your unique positioning would be you use psychology and you have the experience. Okay.
How much can you build that into your content? Because then you're even able to say, look, nothing against other psychologists who do what I do. Here's my own experience with this.
And this is why my framework includes this because I didn't like when I was sitting in your shoes and this psychologist told me this. So this is why for me, I do this and this is why I do it for my clients. Uh -huh.
Okay. So, so in a way that's going to be also part of demonstrated expertise, right? Yes, absolutely.
Demonstrated expertise because you not only have the, the expertise, but you could actually demonstrate it because you, you not only know it, you lived it. Yeah. Feel, felt, found.
When I was going through this, this is this is how i feel this is how i felt and then i found through my own experience this is the this is the right way to do it yeah and i know that we put the demonstrated expertise in um in content uh videos also you know in the offers uh what about conveyor belt do we still every every piece of content like i would i would even go back like to and and by the way if you're doing that um Because you're doing the conveyor belt prompts, like the $7 program is going to like be so jealous of what I gave Momentum students.
So Momentum students have like prompts every single week for the conveyor belt that tells them exactly what to do. And I have the demonstrated expertise, the resonance equation baked into those prompts, Daria. So if you're using my weekly prompts, you don't even have to worry about that.
It's already built in. Okay, I'll check. I'll check because my understanding was as they are coming from already videos like this, so I don't need to bring in the expertise.
So still keep bringing this, right? Oh, yeah, because people don't remember. Like every single piece of content we do all the way through the end need to demonstrate expertise and prove that we have a proven repeatable process.
Because at the end of the day, remember, it's a double -edged sword. If you're putting out really great content, the algorithm is going like this person had a pregnancy loss. Oh, I'm going to show them five other experts over here.
So you need to ensure that they remember you. Yeah. Okay, cool.
And I also am not sure about my proven repeatable process. Because again, I'm still building the offers, right? I'm still validating.
I'm going to actually submit today. You should have a proven repeatable process before you have an offer. Yeah, and I'm not sure what's mine.
Did you do the cloud prompt? For the proven repeatable process? Mm -hmm.
That's the content Bible. The content Bible prompt is the proven repeatable process. The cloud prompt is built to ensure that you have a proven repeatable process.
Oh, I will go back because I built my content Bible some time ago and did not have access to this. Okay, cool. back to this and so as as now i get also more clarity in terms of content bible so again steps lead to the main offer so mine gonna be in my meeting no it's it's your entire process right like like your content bible should cover your entire proven process from start to finish so it could span multiple offers okay Okay.
You know what? I'm going to go back. I'm going to use the prompt rewrite and maybe submit it for review.
Oh, yeah. And AI Laurel is very spicy on those prompts. She will push you.
Okay. Okay. Fantastic.
Now that I have some other things to work on. Awesome. Thanks.
Yep. Julie. Hi.
My question is some of the steps in my content Bible and my process are things that people either literally cannot do themselves because of legal restrictions on the basic state or things that, well, nobody should be doing it themselves. Some of this, it's mainly to do with certain tests because there are some tests that everyone's getting and they're just reading it totally wrong and making themselves sicker.
They shouldn't do that step, but it's part of the process. So what do I do in my content to address that? You should put that in your content, exactly what you just said.
Okay. Because at the end of the day, this is how you disqualify your competitors without calling them out, right? Because you could easily say, look, there's so many people that will...
Tell you that you need to do this, but I'm going to show you guys why you actually should never do this. And legally you shouldn't do this or, or take advice from anyone who does because of X, Y, Z. Like that actually gives you better positioning.
Cause I'm pretty sure there's some dumb asses that are actually like showing people how, how to do things they shouldn't do. Yeah. People are getting really sick doing it too.
Okay. Okay. That makes sense.
Cool. Thanks. Yeah.
Let's see. There's Luthia and Daniel. And if there's anyone in the $7 program that has a question, I.
I think we'll have time to get, I can probably get a couple more. So if you're in the 7L program, you haven't gone yet, raise your hand and I'll get you taken care of. Luthia.
Hi, it's been a while. How are you? So glad to have you back.
Yeah, yeah. It was just a short pause, but I'm very happy to be back as well. So I just, I was listening to this conversation.
It's all very interesting. And I just wanted to know, okay, I did the content Bible and I used Claude. It kicked my butt, let me tell you.
The prompt? Yes. Yeah, okay.
But I'm very happy with the results now compared to when I did it manually. But my question is, how do I actually turn that into offers? And I know that each step is technically like an offer, but how do I decide which ones to make offers for?
Or like you, because I really like your model, where it's like, here's the strategy in the $7 group. If you want more support, more coaching, there's momentum at a monthly fee. And if you want me to do it for you, then there's Lino Laurel.
I really like that model. How do I turn my content Bible into offers? Or do I just basically do like you with the levels of support instead?
It depends. What do you feel like your audience needs more of? Do you think that they need more content, curriculum, or do you think they need more support?
Well, after doing the content Bible and realizing that my client is really more advanced, they have really successful courses. They just want me to do it for them. Do I want to do it for them every single time?
No. So I would say that they need more guidance and more done for you and less instruction. So is there anything part of the process that you can accelerate their results without having to do it for them?
Like, for instance, I gave you guys all of the, I coached AI how to coach me on how to do the content Bible, right? And I give you guys in Momentum all of those prompts. That was a way for me to do it for you without you guys doing it yourself.
Is there something that you can do that can accelerate that process for your clients? Yes, I think so. Would they still want me to do it for them?
For sure. But yes, if I gave them that, they could do it themselves. Mm hmm.
Well, you could also charge them and do like a do it like a done for you price tag. Like that's what I do in LOL. Like, like I have like all of my proprietary stuff and AI Laurel doesn't do everything for me, but it does 95 % of the work and I jam with it.
Like whenever I was right out, because Wendy's still here, like whenever I was. writing her power content, AI Laurel did the first round. And I was like, I don't like any of these hooks.
I have a better idea because I just spoke to Wendy and I blah, blah, blah, blah. And I gave it the stuff. And so basically I am orchestrating, like I'm at, like I'm being the creative director and my AI is like my assistant.
And so I'm telling it what to actually do. So that like, that used to take me like in Lean on Laurel, like all day to like service all of my clients to where now I can service them within five minutes. So just think about like, like go down every single step inside your content Bible and be like, okay, what is my client's real objection to doing this?
Would it be, they don't want to do it because of this or can they do it if I gave them a prompt to be able to do it? And then you can like highlight all of the stuff that you would actually have to do. And then you actually make a premium offer based on that.
Then you make a mid -tier offer based on what they can do with the prompts, and then obviously do it themselves with a little bit of support could be a lower tier. Make sense? But it's all the same start to finish.
Because like nothing, because nothing in, everyone thinks that Momentum is like a more advanced $7 program. It's not, right? It's more actually foundational than it is anything, but it's all the same stuff.
Whether you're in $7 program, whether you're in Momentum, or whether you're in LOL, the curriculum is all the same, pretty much.
Yeah, and I actually like that precisely because then I don't have to think, oh, you know, this part of the process, let me charge you $500 for this and $700 for this. No, it's like... You charge $200 a month to sit here on these calls to get support.
Or if you want me to do it for you, like lean on Laura, it's 3k a month. Just ask whatever. And if it's within the scope of my services, I will do it for you.
Yeah. I think that that might be more suited to. I think it's just cleaner.
You'll have to test it. Like lean on Laurel has gone through so many iterations and Carlos actually had asked a really great question in the chat. He said, should you be updating your content Bible?
Absolutely. Like my content Bible changes, probably it used to change once a year. Now it pretty much changes almost every month based on new AI tools, based on new information.
You know, especially right now, the market's very chaotic. So my content Bible has changed how I interact with my content and give you guys assignments because I'm trying to calm down some of that chaotic energy. And so we have to be changing our offers at all times.
Otherwise, we're going to get left behind in the market.
Thank you. Yeah, you're very welcome. Daniel, great to see you.
Hey, Laurel. So I'm trying to figure out how to break down what is my proven repeatable process, because I'm doing health and life insurance for people on Medicare. And the process is basically get them on a call, review what their needs are, what they already have, and kind of try to find something better.
That's your proven repeatable process. Because if you go back to all of the things that you discussed on the call, the first thing I need to know is this. The second thing I need to know is this, right?
That's the proven repeatable process in order to be able to get the right person the right plan. Okay. I'm just trying to figure out how to translate that to like content, I guess.
What do you mean? Like what's a question that you have to ask them? Like ask them for their Medicare number so I can look up what they have.
Okay. So why do you need that? So I can see what they have and compare it to what we're looking at.
Right. And what problem does that solve? Helps make sure I understand like what your co -pays are, what your coverage looks like and see if we can get something that's going to reduce those costs.
Keeps them from overpaying for a policy they don't need. Cool. Accelerate the process of doing that.
Here's a PDF of how to do that. Boom. That's step one.
So what's step two? So you see how you can, you can literally create an entire, you can create an entire video around what you just told me. Okay.
Because like how many, how many horror stories have you heard of people having the wrong policy and paying X amount of dollars more than what they're supposed to pay? Trust me. I built an entire content Bible around burial insurance.
And also like if you, if you feed a chat GPT or any AI, my content Bible exercise, along with what you do, it'll, it'll build it for you. Yeah.
Okay, cool. Thanks. Absolutely.
Yeah. So many of us have way more content than we, than we think we do because like, you have to remember this and Daniel, this might be helpful. People only retain 10 % of what you say in a piece of content.
So you could say the same thing three or four different times and say it differently and it's going to hit differently.
That's what I do. That's what I do whenever I write. Cause like we, we, we have health insurance, we have employee insurance, we have burial insurance, infinite banking, like life insurance, whole life, like our entire, like I have a content Bible for every single one of those offers.
So you have different content Bibles for each. Yeah. Cause they, yeah.
Cause they're different. They're different avatars. Yeah.
yeah like uh like for like the burial insurance i mean one of one of the best pieces of content is what's the difference between burial insurance and burial a burial policy or something like that that was one of the that was one of the videos that brandon did um that did really well as far as like watch time and then here's three red flags you know before buying burial insurance like if you're this person you don't need burial insurance buy this instead like it's all of those different types of pieces that all stem from the same questions that you ask on an intake form.
And what's really cool is by the time that that person gets on the phone with you, they already trust you. Like people are so like surprised that Brandon actually, like when they call that it's actually Brandon on the phone, they're like, I've been watching you on the video. And Brandon tells me, and he acts surprised every single time he calls me.
He's like, oh my God, I just had like the best insurance lead come through because they've been watching the videos. And, and it was funny because like when he first sent me the power content videos, he was wearing a t -shirt and he just like, like he hadn't shaved and he was like walking around and I'm like, like, like a drunk, you know, like, like shot.
And I'm like, Oh my God. I was like, but it took me three weeks for him to even send me these videos. So I was like, you know what?
I'm just going to place them. And guess what? Those videos did really, really well.
So even if I would've went to Brandon and been like, Hey, you need to redo these and wear a suit and all of this stuff, they might not have done as good as they did. So that's why I always tell you guys. test yeah i did my first uh power content video yesterday and it's around medicare deadlines so yep natural deadlines will do it urgency it's not fake urgency it's real yeah cool all right thanks awesome carlos are you good i saw you had your hand up and then it went down yeah i'm good you you answer it okay good seeing you awesome good seeing you it's been a minute Yeah, it's been a while.
Great to see you. Yeah, still doing the golf thing, so once the smoke's clear here in Oregon, we'll get out there on the course again. Has it started cooling off?
No, it's like 98 right now. It's smoky as hell. You can barely see the trees.
It's crazy. I know. I always say that August is the worst because you're just longing for September because of that tinge.
Yeah, yeah, for sure. But no, you answer it. And yeah, the content Bible is my savior.
So that's why I ask. I'm like, I'm going to make sure I've been updating it right because it's been super, super helpful. So thank you.
Yeah, you're very welcome. Veronica snuck in at the last minute. Make sure you get your hands up so I know how much time to spend.
I got one minute. Go.
Yeah, that's why I tell you guys, put your hands up because that's how I'm choosing how I spend time with everybody.
No worries. Go ahead. I've got a minute.
Oh, sorry. Did you want me to go? Yeah, go ahead.
Your hands up. I said, I've got one minute. Okay.
Um, the provable, proven repeatable process was really like a big, big, big, big, big thing for me. Cause I know that that has been a problem. Um, I spent hours with Claude got like in my.
you know, project going back and forth, back and forth, back and forth, back and forth about this. And I think I've got it down now. Thoughts and feelings drive behavior.
You are trying to fix the drinking behavior, which is why sobriety doesn't stick. If you change how you think and feel your behavior changes. I teach you how to fix the thoughts and feelings that lead to the drinking.
so what's the proven what's the proven repeatable process though like are you using hypnosis are you using like you get like that like what is the yeah so like like if you look at aa right they've got the 12 steps like what is your version of the 12 steps the emotional sobriety toolkit okay so what are what are all the milestones within that and then all of the steps underneath those so i still need to do more so i have to what do i have to So, so what is it?
What is the blue? Like, like, what is the blue kit? I mean, the, the blueprint of the toolkit.
This is what is so hard to explain.
The thoughts and feelings that the lack of boundary.
Like it's behavior. You just said boundary. Like, is it said is setting boundaries?
One of those steps. It's like missing life skills. So like, so every single, like every single scene.
So that's something that's more tangible. Right. And so you could just lay it out.
Like, what is the very first thing that we're, that we're, that we're going to work on this milestone? Like if, if we, if you do everything I say in the next seven days, this is the milestone that can happen. So I need to get more specific.
God, this is so hard. I thought I was there. It's the hardest part, but that's what sells, right?
Because it's easy for people to go into AA because they know, oh, the 12 steps. This is what the 12 steps look like, right? And so for you, you just need to identify what is your own version of that that's tangible, that people can be like, well, here, you could even use that as a crutch.
Like, hey, AA teaches this. This is what I teach and this is why I teach this instead, right? And you could even map it to the 12 steps.
Like I had a client who, his name was Tyler. And he basically was a student of Tony Robbins. And he was like, well, Tony, Tony teaches cellular alignment and he teaches this equation, but here's the thing.
This equation needs a dividing line. This number depends on whether or not you're going to have success with Tony Robbins' program. So he actually used Tony Robbins as something to touch because people understand what Tony Robbins does, but no one understands cellular alignment.
But if he connects it to here's what Tony Robbins does, and this is why I think his equation needs this. All of a sudden it becomes more tangible. You could do the same thing.
AA teaches this, but the thing that they leave out is this, and this is what I do. But you see how like you gave some, you gave people something to touch first, and then you came in and told them what you do different. Okay.
So it's the missing life skills that you don't have that lead to the thoughts and feelings and the behaviors you don't want. Well, you have to map, but you have to map them through, map them to. why these life skills are important.
Okay. Thank you. Yep.
Absolutely. Awesome. Great call guys.
Thank you guys for joining me. Um, if you're in momentum or LOL, we've got Nick's call in about 20 minutes. So I will see all of you guys there.
Love you guys.
The Hook
The bait, then the rug-pull.
Before teaching a single slide, Laurel Portié polls the room on where their offer actually stands, then spends the next 93 minutes arguing that most of them are trying to fix the wrong layer: not the offer, but the positioning underneath it.
Named ideas worth stealing.
21:30concept
Demonstrated Expertise + Proven Repeatable Process
- Demonstrated expertise
- Proven repeatable process
The two things every piece of content needs to turn a prospective No into a Yes, regardless of whether the offer itself is strong.
Steal forauditing whether a piece of content, of any format, actually does its job
35:30model
Step > Objection > Eliminator
- Step (from the documented process)
- Objection (time, money, or sacrifice)
- Eliminator (what removes that objection)
The three-ingredient method for turning a documented process into a sellable offer: take each step, find its objection, then add whatever removes that objection.
Steal forbuilding or rebuilding an offer from an existing service process
36:10acronym
CASE
- Collect
- Analyze
- Strategize
- Execute
A sales-call structure credited to her mentor, used to run a consistent, higher-closing conversation on every call.
Steal forstructuring a sales or discovery call
33:05list
The five-step core machine
- Headline
- Promise of value
- Shoot the video
- Launch in ads manager
- Retarget the 25% views
The single five-step process, adapted from local TV news promos, that she says would make most people in the room six or seven figures on its own.
Steal fora minimum-viable content and ad system for a service business
How they asked for the click.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
