13:35Paul J Lipsky · Tutorial
GPT 5.6 Edited This Entire Video
A YouTube tutorial on wiring ChatGPT and Claude into a $79 desktop editor called Borumi so they cut, zoom, and animate your talking-head videos for you.
August 19thThe argument in one line.
Generic AI output comes from generic prompts, not from AI itself, so loading a Claude Project with a documented avatar, tone of voice, and brand book, then feeding it a rambled voice note, produces carousel copy that sounds like the creator instead of a chatbot.
Read if. Skip if.
READ IF YOU ARE…
- You're a coach, consultant, or personal-brand business owner already posting on Instagram who wants AI-assisted carousels that don't read as generic AI copy.
- You've tried ChatGPT or Claude for content before and got frustrated with flat, robotic drafts.
- You want a repeatable, documented content system instead of starting from a blank prompt every time.
SKIP IF…
- You have no existing audience, offer, or personal voice yet to document — the whole system depends on feeding real material in first.
- You're looking for a done-for-you agency solution rather than a DIY prompting workflow you set up yourself.
The full version, fast.
The creator's carousel system starts with a Claude Project loaded with three documents: an avatar doc describing one ideal customer, a tone-of-voice doc built from real writing samples, and a brand book with her founder story. Each week she rambles into a voice memo for about fifteen minutes, feeds the transcript to Claude to surface themes, then turns one idea into a hook and a fixed ten-slide carousel (hook, problem, framework, proof, bridge, CTA). She edits only by reading the draft aloud and cutting anything she wouldn't actually say, reuses the last slide as the caption, and tracks revenue and leads instead of views. She calls the non-negotiable business layer the Rule of Three Ones: one high-ticket offer, one customer path, one metric to measure.
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00:00 – 00:21
01 · Cold open: the $4M claim
She states her Instagram business results and the promise that Claude, not AI slop, is now her carousel engine.
00:22 – 00:54
02 · Proof: one carousel's numbers
A single carousel made with this system: 1,050 new followers, 5,200 profile visits, 83% non-follower reach, 1,300+ comments, from about 15 minutes of work.
00:55 – 01:29
03 · Why ChatGPT produced AI slop
Her first attempts using generic AI chat produced flat, generic drafts until she realized the fix was setting up a dedicated Claude Project for her content.
01:29 – 01:46
04 · Setting up a Claude Project
Open the Claude desktop app, create a new Project, and prepare to load it with three reference documents.
01:46 – 04:41
05 · The three brand documents
Avatar doc (one named ideal customer), Tone of Voice doc (real writing samples, including deeply personal ones), and Brand Book (founder story plus visual identity) — each takes 30-45 minutes and gets reused in every future chat.
04:41 – 06:16
06 · The AI voice note ramble
A 10-20 minute unscripted voice memo (recorded on a ferry with no service, in her example) gets transcribed and fed to Claude with the prompt 'what themes or patterns are you seeing' to surface content ideas.
06:16 – 07:14
07 · Turning the ramble into a hook
One idea from the ramble becomes a hook, written by the human but refined with Claude by requesting variations tuned by constraint (more controversial, more specific numbers, no hype language).
07:14 – 08:23
08 · The locked 10-slide carousel structure
A fixed prompt and slide map: slide 1 hook, slides 2-3 problem, slides 4-7 framework/methodology, slide 8 proof, slide 9 bridge, slide 10 CTA.
08:23 – 09:47
09 · Editing rule and the caption shortcut
Edit only by reading the draft out loud and cutting anything that doesn't sound like something she'd actually say; keep the slide design simple; the caption is just the final slide's text, copied and pasted.
09:47 – 10:38
10 · The result: minutes instead of hours
Following the system dropped her per-post time from hours to about ten minutes once it became repeatable.
10:38 – 11:30
11 · The Rule of Three Ones
The business layer AI can't do for you: one high-ticket offer, one customer path every post points to, and one metric to measure — revenue and leads, not views.
Lines worth screenshotting.
- AI content sounds generic because the prompt is generic, not because AI itself is incapable of sounding like a specific person.
- A Claude Project loaded with an avatar doc, a tone-of-voice doc, and a brand book means every new chat starts already knowing the writer's voice, offers, and buyer.
- The best tone-of-voice source material is often the most personal writing a person has, not their marketing copy — one creator used the eulogy she wrote at her grandmother's funeral.
- An unscripted voice-note ramble, transcribed and fed to Claude with the prompt 'what are the important themes or patterns you're seeing,' routinely produces five usable content ideas from one rambling session.
- Trying to turn five ideas from one ramble into a single piece of content is a common mistake; each idea is usually its own separate post.
- The hook has to be written by a human even when Claude drafts the surrounding copy, because the hook is the highest-leverage line in the whole piece.
- Asking Claude for hook variations by constraint (one more controversial, one with specific numbers, one with no hype language) produces more usable options than asking for 'better hooks' in general.
- A fixed ten-slide carousel structure (hook, problem, framework, proof, bridge, CTA) turns carousel writing into a fill-in-the-template exercise instead of a blank-page problem every time.
- The single edit test that catches AI-sounding copy is reading it out loud: if a sentence is something you would never actually say, cut it.
- Over-editing costs more time than the AI draft saves — a fifteen-minute writing pass can balloon into two hours of unnecessary polishing.
- Carousel captions don't need separate AI-written copy; reusing the exact text from the final slide as the caption is enough.
- Simple, repeated visual templates (plain text, one background color, one accent color) let the creator's time go into the words instead of the design.
- Vanity metrics like views, followers, and likes don't indicate business health; the metric that matters is how many leads a piece of content generated.
- A content system needs three fixed business constraints to convert attention into revenue: one high-ticket offer, one customer path every post points to, and one metric (leads/revenue) that gets tracked weekly.
A documented voice beats a clever prompt.
WHAT TO LEARN
Generic AI drafts come from generic prompts, and the fix is loading a persistent AI workspace with real proof of how you think, talk, and sell before you ever ask it to write.
02Proof: one carousel's numbers
- A single outlier carousel can be built from a fixed system, not luck: this one generated 1,050 new followers and 1,300+ comments from about 15 minutes of work.
03Why ChatGPT produced AI slop
- AI content sounds generic because the prompt is generic, not because AI itself is incapable of sounding like a specific person.
05The three brand documents
- A persistent AI workspace loaded with an avatar doc, tone-of-voice doc, and brand book means every new conversation already knows the writer's voice, offer, and buyer.
- The most authentic tone-of-voice source material is often the most personal writing a person has, not their marketing copy.
06The AI voice note ramble
- An unscripted voice-note ramble, transcribed and handed to AI with the prompt 'what themes or patterns are you seeing,' routinely produces several separate usable content ideas.
- Trying to cram five ideas from one ramble into a single piece of content is a common mistake; treat each idea as its own post.
07Turning the ramble into a hook
- The hook must be written or finalized by a human even when AI drafts the rest, because it's the single highest-leverage line in the piece.
- Asking for hook variations by specific constraint (more controversial, more numbers, no hype language) produces more usable options than asking for 'better hooks.'
08The locked 10-slide carousel structure
- A fixed slide-by-slide structure (hook, problem, framework, proof, bridge, CTA) turns writing into filling in a template instead of solving a blank page every time.
09Editing rule and the caption shortcut
- The single most reliable edit test for AI-sounding copy is reading it out loud and cutting anything you wouldn't actually say.
- Over-editing costs more time than AI saved in the first place; a 15-minute draft can balloon into a 2-hour polish if you let it.
- A caption doesn't need separate AI-written copy; reusing the final slide's text as the caption is sufficient.
- Simple, repeated visual templates let a creator's time go into the words instead of the design.
11The Rule of Three Ones
- Vanity metrics (views, followers, likes) don't measure business health; the number that matters is leads or revenue generated.
- A content system converts attention into revenue only when three constraints are fixed: one high-ticket offer, one customer path every post repeats, and one metric tracked weekly.
Terms worth knowing.
- Claude Project
- A persistent workspace inside Claude's desktop app that can hold reference documents, so every new conversation in it automatically has access to that context instead of starting from scratch.
- Avatar Doc
- A written profile of one specific ideal customer (their goals, frustrations, and language) that gets loaded into a Claude Project so AI-generated content is written for a real person instead of a generic audience.
- Tone of Voice Doc
- A collection of a writer's own past writing samples, such as newsletters, video scripts, or personal texts, used to teach an AI model how that specific person actually talks.
- Brand Book
- A document combining visual identity notes (colors, mood) with a founder's origin story and what they sell, used to give AI-generated content a consistent point of view.
- AI Voice Note Ramble
- A technique of speaking unscripted into a voice memo for 10-20 minutes, transcribing it, and having Claude extract themes and content ideas from the raw transcript rather than writing from a blank prompt.
- Rule of Three Ones
- A content-to-revenue framework requiring one high-ticket offer to promote, one customer path every post points to, and one metric (leads or revenue, not views) tracked weekly.
Things they pointed at.
01:29toolClaude desktop app (Projects)
Lines you could clip.
01:06
“Why even use AI in the first place if I can just do it better?”
06:58
“The hook is where the money lives.”
08:32
“If you're feeling like it's AI slop, promise you other people will too.”
10:29
“Forget views, followers, and likes. It's vanity. You need to track revenue.”
10:47
“Without the Rule of Three Ones, you're gonna have views but no business.”
Word for word.
Read-along
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metaphorstory
I built a $4,000,000 business on Instagram without using AI and now I use Claude to write million view carousels that actually sound like me in about ten minutes and turn my comments into hundreds of qualified leads every single week for my business without cranking out AI slop. And in this video, I'm gonna walk you through that exact system step by step.
So here's a viral Instagram carousel that actually only took me about fifteen minutes and it gave me over 1,050 new followers, over 5,200 profile visits.
It reached 83 of non followers and it generated over 1,300 comments.
And the only reason why I was able to get an outlier post like this is because of my Claude carousel system. Let's actually break down why it works and then work backwards so I can show you how I generated it from idea all the way to final post. My first attempts using AI, I did what everybody else does.
I tried chat GBT. Every draft just sounded like AI slap. And then I got really frustrated as a creator saying, why even use AI in the first place if I can just do it better?
And then I realized that I had to change just one thing, and that was setting up a project for Instagram content in Claude. The very first thing you're gonna need to do is you're gonna need to go to Claude and get the desktop app if you do not have that already because it's way easier to do it this way. So what you're gonna do is you're gonna open up a project, then add these three documents so that instead of starting fresh, every conversation will now start with knowing the three most important things, your voice, your offers, and your buyers.
So it's probably gonna take you about thirty minutes to an hour to make these docs really good, but you're gonna build it one time and now every chat is gonna start with all of the information it needs to sound like you instead of AI Slot. So first things first is your avatar doc.
This is gonna talk about your customer. So think of your most ideal person. What I always say is think of one person, give them a name, and make every piece of content for them.
So for me, my avatar is Susie. So I ask myself, who are they? What inspires them?
What gets them up in the morning? What words do they use? Everything that you know about this avatar is crucial.
And the best news is you're probably this person. Most niche experts that we work with, they were once where their ideal avatar is. So I want you to actually connect with that older version of yourself.
For me, the first thing I always think about is what was I Google searching at 02:00 in the morning during my lowest of low moments that actually caused me to change my life and become the expert in the thing I'm the expert in. Next up is your tone of voice doc. So this actually talks about how you speak.
So give a few different types of content. You could talk about a newsletter that you wrote that you absolutely love. You could also talk about maybe a video you've done on YouTube or Instagram that like really just sounds like you and maybe something humorous.
Share like some text messages with some of your most trusted people. What are some fun things that you wanna incorporate into your tone of voice? It sounds crazy, but I literally gave Claude my speech that I wrote at my grandmother's funeral because that felt like the most authentic tone of voice for me and how I actually wanna come across.
Now my Instagram caption caption should not be sounding like a funeral speech, but what I wanna do is I wanna make sure that we are creating this type of content that is the most truest and authentic to you. And finally, your brand book. So this one's really fun because this is where you can kind of create almost this like story world of who you want your brand to be, how you want people to feel when they land on your page.
Maybe you wanna say, these are the colors. Here's a Pinterest board. But then on a more tangible level, you also wanna include what you sell and why you're selling it.
So for me inside my brand book, I have a founder story. I literally sat for like two hours on a Saturday morning and I just wrote from my earliest memory to where I am today and I created the full arc of who I am. So I get it.
You don't want to spend thirty days now doing this. All you have to do is spend about thirty to forty five minutes setting these up, make it super simple, super easy, and just make sure you put them in something like a Google Doc so you can always come back and edit them and re upload them over time. Next, I'm gonna show you how to stop producing AI slop and to actually sound like yourself in written content.
So this takes about fifteen minutes a week and it's the AI voice note ramble. So I'm gonna give you a clear example to show you exactly how I did this and got out one of my best newsletters that I've ever wrote via email. First, I rambled out loud with a voice note.
I was on the ferry. There was no service. And what I did was I had my wired headphones.
I put the mic up to my face, and I just rambled for twenty minutes about feeling stuck, not knowing what I wanted to write a newsletter about and things like that. Then after I rambled, no, I did not read it back. I just copied that transcript and I put it into Claude and I said, what are the important themes or patterns you're seeing from this voice note?
And I could not believe what Claude sent me, and I was just like, you get me. This is exactly what I was trying to say. So now the good news is and the bad news that I had about five ideas.
Where a lot of creators go wrong is now they try to take those five ideas and make like one piece of content. I really had about five good juicy pieces of content just from that ramble but this is the same exact process I used for that Instagram carousel I showed you in the beginning of this video. I just riffed about my contrarian opinions on the coaching space.
So now what you wanna do is you wanna go from like big juicy idea into a hook. You have to write the hook yourself. You can work with AI, with Claude as a brainstorming partner, but really like you need to get down to the finished product.
So first things first, what you need to do is you need to look at the framework that worked from the inspiration post, then you need to extrapolate just the framework, the template, then put in your idea.
You can't get to your idea without the ramble because what we need to do then is actually work with Claude. And you can say something like, give me five variations of this hook and make one more controversial, one more specific with numbers, and one with no hype language.
So now you have multiple to choose from and then you could land on it there. This is what I mean when I say you need to bring your creative input to the process, but use Claude to help you brainstorm and come up with ideas because .
So now you've nailed your hook and now for the part you've been waiting for, we are ready to make our carousel. So first things first, let's recap. You want to make sure your project is set up, it has your docs, and you have somewhat of your hook.
Then you're gonna want to use this prompt, using my brand voice and offer details, write a 10 slide carousel on blank topic. Hook is blank, audience is ICP, and CTA is keyword.
You now can just start asking it questions for the original idea and you can go ahead and start getting some ideas for the carousel. So at this point, you should already have the full arc because the structure is now baked into the project and this is where you're really using Claude a lot faster.
So slide one is your hook, slides two to three is the problem where you're making your ideal customer feel seen. Slides four to seven is more of like the framework and the methodology. Slide eight is the proof.
Slide nine is the bridge, and slide 10 is the CTA. You can find way more details on all of that in the description of this video because I've made a 40 plus page carousel playbook to teach you everything you need to know about writing viral carousels on Instagram. So we wanna make sure we are editing for one thing, and that is when you read it out loud, it actually makes sense.
So like if you start reading something and you say it out loud and you're like, I would literally never say that. That feels so AI. Please fix it.
Like, if you're feeling like it's AI slap, promise you other people will too. But over editing is where these seven minutes are now gonna become two hours. So keep it really simple.
What else you can do, like I said, is you can just kinda create some like templates with literally black text, white cream background, maybe like one accent color from your color palette. If you just look at some of my carousels here, you can see the design is so simple because that's not where us as business owners should be spending our time.
We should be spending our time on actually the copy and the words and the contrarian thoughts and points of view. Now the biggest question I like can't believe so many people ask me because I feel like it's so simple so I just want to say it outright. The caption literally just has to be a copy and paste repeat of the last slide.
Yes, I said what I said. No using AI to write these long captions. Literally just take what's on the last slide, put it in the caption and post it and it's done.
With all that being said, once I started following this process system, it started only taking me about ten minutes when it literally used to take me hours and hours to make one Instagram post.
Because when you have a system, you can repeat it, you could get better at it, and you can get faster at it. But there's one thing that AI still cannot do for you and it's quite unfortunate. So what I call this is the rule of three ones.
You need one high ticket offer that you can direct your post to. You need one path so every single post should point to the same next step. Common a keyword, get the free resource, get into your DMs, have a conversation, book a discovery call.
And then finally, the one rule for what to measure. Forget views, followers, and likes.
Cool. It's vanity. You need to track revenue.
The number one metric I measure in my million dollar business every single week is how many leads were generated from the content. So without the rule of three ones, you're gonna have views but no business. So for any AI you use and obviously I highly recommend Claude, you wanna make sure that it's plugged into the full workflow from post to DM to call to client.
And after just thirty days, Claude made my content system 10 times faster and better than ChatGPT ever did. And I did not have to learn anything crazy. I just needed some voice notes, a ferry ride, a few docs, and a system to plug it all into.
So if you wanna write your next fourteen days of content in just two hours a week, I broke down the entire process from zero in this video. Watch it next here.
The Hook
The bait, then the rug-pull.
She built a seven-figure Instagram business without AI, then watched her first ChatGPT drafts come back sounding like everyone else's. The fix wasn't a better prompt: it was giving Claude three documents and one rambled voice memo before ever asking it to write.
Named ideas worth stealing.
01:46list
The Three-Document Claude Project
- Avatar Doc — one named ideal customer: who they are, what they Google at 2am, what words they use
- Tone of Voice Doc — real writing samples (newsletters, video scripts, texts, even a personal eulogy)
- Brand Book — founder story plus visual identity (colors, mood, what you sell and why)
Loading these three documents into a persistent Claude Project means every new chat already knows the writer's voice, offer, and buyer instead of starting from a blank prompt.
Steal forany AI content workflow for a personal brand or founder-led business
07:41list
The 10-Slide Carousel Structure
- Slide 1: Hook
- Slides 2-3: Problem (make the reader feel seen)
- Slides 4-7: Framework / methodology
- Slide 8: Proof
- Slide 9: Bridge
- Slide 10: CTA
A fixed slide-by-slide map used as the prompt structure for every carousel, so writing one becomes filling in a template instead of solving a blank page.
Steal forany carousel or listicle-style content format
04:44concept
The AI Voice Note Ramble
Speak unscripted into a voice memo for 10-20 minutes about whatever is on your mind, transcribe it, and ask Claude what themes or patterns it sees rather than writing from an empty prompt. Produces multiple separate content ideas per session rather than one polished piece.
Steal forbreaking through writer's block without starting from a blank AI prompt
10:08list
The Rule of Three Ones
- One high-ticket offer every post can direct people toward
- One customer path every post repeats (comment keyword → free resource → DM → call → client)
- One metric to measure: revenue/leads generated, not views or followers
The business constraints AI tools can't set for you; without them, content gets views but doesn't build a business.
Steal forauditing whether any content system is actually built to convert
How they asked for the click.
VERBAL ASK
11:19next-video
“Watch it next here.”
Soft close pointing to another of her videos rather than a hard sell on camera; the actual lead magnet (the carousel playbook) is only pitched via the video description link, not spoken.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
AFFILIATECommission earned if you click.
Visual structure at a glance.
