10:57Brock Mesarich | AI for Non Techies · Review
Claude Cowork Comes to Mobile and Web
A hands-on first look at Claude Cowork for mobile and web, and the one-way sync limitation Anthropic didn't mention.
July 9thThe argument in one line.
A single Claude Cowork workspace, wired to the right MCP connectors and wrapped in reusable skills, can replace most of a small-business marketing department — content, creative, lead gen, distribution, and SEO.
Read if. Skip if.
READ IF YOU ARE…
- A non-technical founder or solo marketer who wants Claude to run recurring marketing work instead of just answering one-off chat prompts.
- A creator or agency owner who already writes content and wants Claude to clone their email, blog, newsletter, and LinkedIn voice from real past work.
- An operator willing to sign up for and connect several paid tools (Firecrawl, Higgsfield, Clay, Supabase, Blotato, Semrush) to build one integrated stack.
- Someone who has opened Claude Desktop but never turned on Cowork mode and doesn't yet understand skills, connectors, or MCP.
SKIP IF…
- You want a vendor-neutral overview — this is a specific tool stack built around Brock's affiliate links, not a comparison of options.
- You already build skills, MCP servers, and live artifacts fluently; most of the runtime is beginner-level setup clicking.
- You are unwilling to pay for the connector tools, since the most powerful workflows (Clay, Higgsfield, Semrush) depend on them.
The full version, fast.
The core move is to stop treating Claude as a chat box and set up a Cowork workspace — a folder holding a short CLAUDE.md (your identity and voice) and MEMORY.md (durable facts) that Claude reads on every message. On top of that you build skills: reusable single-task instruction files that trigger with a slash command and always output in the same style, then nest small skills into an orchestrator (one YouTube video becomes a blog post, newsletter, LinkedIn post, and carousel). Because Cowork can't scrape sites or generate images on its own, you bolt on MCP connectors — Firecrawl to scrape, Higgsfield to generate images and video, Clay to pull verified leads from 150 data sources, Supabase plus live artifacts to build dashboards, Zapier to reach 9,000 other apps, Blotato to schedule posts, and Semrush to optimize for AI search. The payoff is an integrated marketing engine a non-technical operator can run from one window.
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00:00 – 02:36
01 · Cold open & free resource pack
Promises voice cloning, image and video generation, an automated lead machine, and a big AI opportunity; offers a free Gumroad prompt pack to follow along.
02:36 – 04:33
02 · Claude Desktop & Cowork mode
Download the Claude desktop app and toggle from chat mode into Cowork, which can read and edit real files on your computer.
04:33 – 08:28
03 · Build your workspace (CLAUDE.md + MEMORY.md)
A workspace is a folder Claude reads every message; a setup prompt interviews you and scaffolds CLAUDE.md, MEMORY.md, and content/social/email/leads/assets folders.
08:28 – 09:40
04 · Community break
Plug for the AI for Non Techies Skool community and 50 Claude skills.
09:40 – 11:31
05 · What a skill is
A skill is a reusable single-task instruction set that triggers on command and always outputs the same style; skills can be chained.
11:31 – 16:18
06 · Four voice skills from your real work
Claude scrapes ~35 sent Gmail emails and provided blog, newsletter, and LinkedIn samples to build email, blog, newsletter, and LinkedIn voice skills.
16:18 – 22:50
07 · Content repurposing orchestrator + Firecrawl
A parent skill turns one YouTube video into a blog post, newsletter, and LinkedIn post; Firecrawl is added as the connector that scrapes the video.
22:50 – 34:30
08 · Images & video with the Higgsfield MCP
Higgsfield MCP generates images and video (Nano Banana Pro, Seedance) inside Claude — explainer infographics, a Statue of Liberty card, and a product infographic.
34:30 – 39:37
09 · Product-to-ad UGC skill
The product-to-ad skill takes a product photo, generates a persona-matched UGC actor holding it, writes a ~30s script, and outputs a ready-to-post video ad.
39:37 – 48:03
10 · Find customers with Clay
Clay pulls verified leads — names, titles, emails, LinkedIn, funding, tech stack — from 150 sources via waterfall enrichment, then Claude drafts outreach in your voice.
48:03 – 54:56
11 · Live artifacts + Supabase trackers
A scheduled task uses Firecrawl to scrape competitors, stores it in Supabase, and renders a live-artifact dashboard with outlier scores and an idea board.
54:56 – 58:42
12 · Connect anything with the Zapier MCP
Zapier MCP bridges Claude to 9,000+ apps with no native connector, demoed by pushing a CSV of leads into Beehiiv.
58:42 – 1:03:21
13 · Distribute & schedule with Blotato
Blotato schedules generated posts and carousels across Instagram, TikTok, and LinkedIn; posting images requires switching from Cowork to Claude Code.
1:03:21 – 1:10:30
14 · AI SEO with Semrush
Framing AI search ranking as a major channel; the Semrush MCP crawls your site and competitors and returns a paste-ready on-page SEO report.
1:10:30 – 1:12:16
15 · Close & community CTA
Final pitch for the Skool community, weekly calls, and 50 Claude skills; subscribe ask.
Lines worth screenshotting.
- A Cowork workspace is just a folder holding CLAUDE.md (who you are and your voice) and MEMORY.md (durable facts), and Claude re-reads it on every single message.
- Keep CLAUDE.md short — because it is re-read on every Cowork turn, paragraphs of backstory tax every response you get.
- A skill is a reusable instruction file for one task; triggering it by name with a slash command avoids re-prompting and guarantees the same style every time.
- Skills nest: small single-task skills combine into a parent orchestrator skill, so one YouTube video fans out into a blog post, newsletter, and LinkedIn post in one run.
- Claude Cowork cannot scrape YouTube, Instagram, or X directly — a Firecrawl connector is required to pull that data into Claude.
- Claude Cowork cannot generate images or call image APIs, so a Higgsfield MCP is the workaround to make images and video without leaving Claude.
- Clay beats asking Claude to find leads because Claude can't reliably surface verified emails and LinkedIn URLs; Clay pulls from 150 data sources using waterfall enrichment.
- A live artifact is a mini-app inside Claude that turns fresh data from connected apps — stored in Supabase — into an interactive dashboard.
- The image, lead, and dashboard workflows all share one pattern: connect the right MCP, then wrap the task in a saved skill so it repeats identically.
- Zapier MCP bridges Claude to 9,000+ apps that have no native connector, including Beehiiv and Skool.
- Scheduling generated images to social requires switching from Cowork to Claude Code, because Cowork's sandbox blocks the image upload.
- Ranking inside ChatGPT, Claude, and Gemini answers — not just Google — may become one of the biggest marketing channels, and Semrush plugs into Claude to target it.
- The product-to-ad skill generates a UGC actor matched to your buyer persona, places them holding your product, and writes a ~30-second script — one prompt to a finished ad.
- Brock claims he has run a six-figure-per-month business largely on Claude Cowork over roughly five months.
Turn Claude from a chat box into a marketing operator.
WHAT TO LEARN
The unlock is structure — a persistent workspace, reusable skills that nest into orchestrators, and MCP connectors that give Claude the hands it doesn't have out of the box.
02Claude Desktop & Cowork mode
- Cowork does real work on your files, unlike plain chat — that difference is why folders, skills, and connectors matter at all.
03Build your workspace (CLAUDE.md + MEMORY.md)
- A workspace is a folder Claude reads on every message: put identity and voice in a short CLAUDE.md and durable facts in MEMORY.md, and keep CLAUDE.md brief because it is re-read every turn.
06Four voice skills from your real work
- A skill is a reusable single-task instruction file; trigger it by name so output stays consistent and you skip re-prompting.
- Clone your own voice by having Claude read your real sent emails and sample posts, then save the result as email, blog, newsletter, and LinkedIn skills.
07Content repurposing orchestrator + Firecrawl
- Nest small skills under one orchestrator so a single input, like one video, fans out into every format at once.
- Claude can't scrape sites on its own, so add a Firecrawl connector before expecting it to pull YouTube, Instagram, or web data.
08Images & video with the Higgsfield MCP
- Claude can't generate images itself, so a Higgsfield MCP is what lets you make infographics, product graphics, and UGC video without leaving Claude.
09Product-to-ad UGC skill
- The product-to-ad skill shows the ceiling: one product photo becomes a persona-matched UGC actor, a script, and a finished short-form ad.
10Find customers with Clay
- Use Clay, not Claude, for verified lead data — it pulls emails, LinkedIn, funding, and tech stack from 150 sources via waterfall enrichment.
11Live artifacts + Supabase trackers
- Combine a scheduled task, Firecrawl, and Supabase to feed a live artifact — a self-updating dashboard that lives inside Claude.
12Connect anything with the Zapier MCP
- When an app has no native connector, the Zapier MCP reaches 9,000+ others, and Blotato handles scheduling posts across platforms.
14AI SEO with Semrush
- Treat ranking inside AI answers as its own channel: Semrush plugged into Claude returns keyword gaps and paste-ready on-page fixes for AI SEO.
Terms worth knowing.
- Claude Cowork
- A mode of the Claude desktop app where Claude works inside real folders on your computer, reading, editing, and creating files, rather than only exchanging chat messages.
- Workspace
- A folder you grant Claude access to that holds your project files plus a CLAUDE.md and MEMORY.md, which Claude reads as context at the start of every message.
- CLAUDE.md
- A short document describing who you are, your brand, and how you want Claude to interact and write; kept brief because it is re-read on every turn.
- MEMORY.md
- A file of durable facts about your business, offers, results, and past decisions that Claude stores and references across conversations.
- Skill
- A reusable instruction file for one specific task that Claude triggers on command, so the output follows the same format and style every time without a long prompt.
- Orchestrator skill
- A parent skill that calls several smaller skills in sequence, for example turning one video into a blog post, newsletter, and LinkedIn post in a single run.
- MCP
- Model Context Protocol — a universal adapter that plugs an external tool into Claude so Claude can actually use it, rather than just describe it.
- Connector
- An integration that links an app (Gmail, Clay, Supabase) to Claude; some are built in and browsable, others are added as a custom MCP server URL.
- Firecrawl
- A scraping tool connected via MCP that lets Claude pull data and content from websites and platforms it cannot access directly, returning it as AI-readable markdown.
- Live artifact
- A mini-application that runs inside Claude and renders fresh data from connected apps into an interactive dashboard, typically backed by a Supabase database.
- Waterfall enrichment
- A lead-data method used by Clay that searches across many data providers in sequence until it finds a valid match, raising coverage and accuracy versus any single source.
- AI SEO
- Optimizing so your site or content is surfaced inside AI search answers from tools like ChatGPT, Claude, and Gemini, not only in traditional Google results.
Things they pointed at.
01:00toolClaude Desktop / Cowork
19:40toolAquavoice (voice dictation)
21:40toolFirecrawl (MCP web scraping)
41:40toolPerplexity (data enrichment)
54:56toolZapier MCP (9,000+ app bridge)
55:50toolBeehiiv (email marketing)
58:42toolBlotato (multi-platform social scheduling)
59:20toolManyChat (auto DM delivery)
08:30productAI for Non Techies (Skool community)
Lines you could clip.
00:00
“If you wanna use Claude to run your marketing, this is the only video you need to watch.”
00:20
“I've been using Claude Cowork every single day to run my business for the last five months, and I'm currently doing six figures a month largely thanks to Claude.”
09:45
“This is probably the missing piece that you haven't found if you've used AI to help you with marketing.”
17:15
“One video becomes everything.”
1:03:40
“If we're able to figure out how to rank at the very top of the search engine inside ChatGPT, Claude, Gemini, we're gonna have a massive advantage over our competitors.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogy
00:00If you wanna use Claude to run your marketing, this is the only video you need to watch. This is the most in-depth video you will find anywhere on the Internet on how to actually use Claude for marketing. I've been using Claude Cowork every single day to run my business for the last five months, and I'm currently doing 6 figures a month largely thanks to Claude.
00:17So in this video, I'm gonna show you what's actually possible. I'm gonna show you how to clone your own voice so content sounds like you wrote it, generate scroll stopping images and videos without a designer, build a system that finds your customers and writes the outreach messages for you, and how to take advantage of one of the biggest opportunities in AI marketing right now.
00:35Plus, I'm giving you my exact road maps and prompt packs completely free so you could build right alongside me in this video. So without further ado, let's dive right into this. Alright, guys.
00:45So first of all, this is gonna be a very in-depth and detailed course on how to use Claude for marketing. But even if you're nontechnical, this video is gonna break it down simply so anybody can understand it.
00:55And to start this off, I'm gonna share this resource pack with you guys completely for free. This is gonna be your step by step guide breaking down with visuals what it is that we're building along with the exact prompt that you could copy to follow along throughout this entire video. As you could see, there are tons of different steps here showing you how to build specific skills.
01:13I'm gonna give you the prompts for the skills and so many other things that we're gonna cover. So first of all, what you guys need to do is download this free resource, and I'm gonna show you how to do that right now. Alright.
01:21So in order to get this resource, there will be a link in the description as well as the top pinned comment, and we are gonna come here to Gumroad. Just put $0. If you guys want to pay me for this, just subscribe to the channel if you are not already subscribed, and then you could have this for free.
01:35Just click on I want this, and then we're gonna put in our contact information. We're just gonna add our email address as well as you could grab my 15 co work skills and a couple of other different, you know, products that I have on here that are also completely for free. Then you're gonna put in your email.
01:48Just click get. And just like that, we now have this teaching pack. We're gonna click download.
01:54This is gonna be an HTML file. So I could just click on this, open it up. It should open up in your browser, and then you will see this exact same guide, which we're gonna use to follow along with this video, set this up all for you.
02:05Alright. So now that we actually have this downloaded, let's talk about what it is that we are going to be building. So first of all, we're gonna be building basically an entire Claude co work and Claude marketing engine, essentially.
02:16Claude is gonna be the center of this along with our specific voice that we're gonna craft inside of Claude, as well as we're gonna connect this to the different marketing tools that we use. So whether that is Higgs Field or Clay or Zapier or Gmail. Basically, all the different tools we use to run our business, we're able to pull directly into Claude in order to create content and marketing material for us.
02:36Now the next step is we need to make sure we have the Claude desktop app downloaded. If you do not already have it downloaded, there will be a link in the description and the pinned comment. So go ahead and download this.
02:46And then from there, let's go ahead and open it up. First of all, what we're gonna see is we are in chat mode here. This is basically like using normal Claude on the web or chat GPT.
02:55But what we're gonna focus on in this video is we wanna toggle on co work mode. However, a lot of the skills and systems we're gonna be building, we can use in inside of chat mode, but we're gonna be building an entire marketing system, and we need co work to do that. So click on this little middle button, and you will see we are now in co work mode.
03:10And what we are gonna see is this interface right here. Now let me talk quickly about our next steps. Now we need to set up our specific workspace inside of Claude.
03:19And if you don't know what a workspace folder is, let me break this down right now so simply that anybody can understand. Our workspace is just a collection of folders. And inside of this folder, we're gonna have a couple of different things.
03:31First of all, we're gonna have our Claude MD file, which if you don't know what this is, this is basically a document explaining who we are and our specific voice and how we wanna interact with Claude. And then we're gonna have a memory MD file, which is specific facts it's gonna remember about you, your business, and previous conversations and context that we need this to have access to.
03:49Then it's gonna read this workspace every single time, and then that way Claude always knows our brand and is able to help us create content across all these different marketing avenues we're gonna be going over and setting up in this video. Now what we need to do is come and select a specific folder that we are gonna work directly inside of Claude.
04:06If you've never used CoWork before, let me explain simply how it works. Now if you don't know the difference between normal Claude mode and CoWork mode, let's talk about that right now. So normal claude.ai is basically like the web app that we'll use or the normal chat mode inside of the CoWork desktop app.
04:20We basically just interact with this like a conversation. We chat back and forth, it gives us specific text responses, and that's really all. Well, inside of Cowork, we're working inside of folders on our actual computer that it's able to read, edit, and manipulate.
04:33So it's essentially doing real work on your computer and creating files, using your files across your different folders, etcetera. So with that being said, it's important that we set this up properly and understand how this works. So inside of Cowork, we wanna come here and select a folder to work inside of on our computer.
04:49We can only work inside of the folders that we grant access to. So let's go ahead and create one. We're gonna come down and, you know, you could see I already have some preexisting ones on my desktop, but we're gonna wanna create one from scratch for the sake of this video unless there's a particular one you wanna use since you've used Cowork before.
05:04So just choose different folder, and then from here, I'm just gonna click on new folder. Let's call this Claude Marketing.
05:11I'm gonna click on open, and I'm just gonna click on always allow so it's always gonna make changes. And then now we could see Claude Marketing is selected, and that's a folder we're working inside Alright. So we know what a workspace is.
05:23We know what Cowork is. We kind of understand the fundamentals of this. Now what we need to do is set up the specific folder that we already connected to Claude.
05:31So what I did is I created this prompt that anybody can use in order to help set this up ourselves. So it's gonna ask us a series of different questions about our business and our brands, and what do I want to run here, anything about my brand voice that I should know, and it's gonna create the structure for this, which will help us craft our claud m d file as well as our root memory m d file.
05:48And, again, this might sound like gibberish, but do not worry. These prompts are gonna help save you if you don't know what I'm talking about. So click copy.
05:55Then we're gonna come back over to co work and come back to, you know, this chat that we're inside of. We're gonna send this off. Click send.
06:02Alright. So it's gonna ask a series of different questions. So what is our business in brand in two lines?
06:06What you sell, who you sell to? What do you want to run inside of this folder? As well as anything about our brand voice, I should know.
06:11So let me go ahead and fill this out myself. You do the same. So here's what I wanna run inside of this folder.
06:16I wanna do everything from content to social posts, email newsletters, lead gen outreach. This is basically gonna be my entire marketing department inside of this folder. So I'm gonna select all of those.
06:25Just select what you wanna use. Anything about our brand voice. I personally like simple direct fifth grade reading level because I think a lot of people use too much technical jargon for my specific use case.
06:35So go ahead, fill out those questions, and it's gonna begin crafting our Claude MD file and our memory MD file now. And now a couple seconds later, we have the structure of our space created. So if we take a look here, you could see we have our Claude marketing folder.
06:48Underneath that, we have a Claude MD, a memory MD. We have another folder for content, another one for social, another for emails, another for leads, and another for assets. Alright.
06:57So here's where things start to feel a little bit magical if you've never used Cowork before. So go ahead, search for the folder that you created originally. Mine, I called Claude Marketing, and go ahead and open it up.
07:08We're now gonna see a couple things inside of this folder that constantly lives on our desktop. We have a few different folders here and a couple of files. So first of all, we have one for assets.
07:18We then have our clot m d file, which is basically how we want this workspace to function, how you know, details about our business that Claude could always reference, or we have our memory MD file, which is specific history on our previous conversations as well as things that we mentioned we wanted to remember. And we have other folders.
07:33We have one for our content. We have one for our emails. We have one for leads.
07:37We now have one for our social channels. And if I open up each of these individual folders, you could see in the content folder, there is nothing in here right now. But as we generate content or, for example, email, when we generate our emails and we wanna save them, they will always populate and live in this folder here.
07:54So we have now successfully set up this workspace. And, again, you could customize this however you want. This is just a broad example, and the prompt I gave you should give you a really good place to work from.
08:04Now when we come back to Claude and specifically CoWork, we can now see this reflected here. So if we come over to the right hand side, we have our Claude marketing folder here, and we have a couple of different things. We have both our instructions, which is our Claude MD, as well as our memory MD.
08:19And I can always click on this, open it up, and either I could come here and make quick changes. If there's a specific error or maybe there's something that we wanna add over time, we could add that here, or we could always just come down here and tell Claude, hey. You know, this changed about my business.
08:32Can you update this in the CloudMD file? Key thing to note is we wanna make sure that our CloudMD file doesn't have too much information here because every time we send a message to Cloud Cowork, it's gonna read this as a starting point every single time. And if there is a lot in paragraphs and paragraphs and paragraphs of text in here, he's gonna have to read through that every time.
08:50So keep this straight into the point. And, again, the prompt I gave you should keep it straight into the point just like this. Then I also have my memory MD, which as of right now doesn't have really anything in here.
08:59It shows memory. It shows offers, results, decisions, key people, which, you know, right here, we don't really have much of.
09:05But over time, we could tell Claude to remember it, and it will store this information here, which is really helpful. Real quick, guys. If you're enjoying this video, make sure to subscribe to this channel for more free content.
09:14I do wanna let you know I recently launched my school community called AI for Non Techies. Inside of here, have about 800 members who are professionals and entrepreneurs using Claude and AI every single day. Inside of here, I share exclusive resources that I do not share anywhere else, including my 50 Claude skills that I use every single day to run my business.
09:33On top of that, I even do weekly calls with the community so you could come in and ask me questions every single week, and I can answer your questions more hands on. So if you wanna join, there's a link in the description in the top pinned comment. Otherwise, keep enjoying the free content I'm putting out on YouTube.
09:46Now back to the video. Alright. So we've laid the foundation of our Claude Cowork marketing folder and our entire system.
09:53Now we need to move on, and we're gonna start building skills. So let's quickly talk about what a skill is if you don't know what it is or if you've never used one before because this is gonna be a crucial part of understanding exactly how we could use co work for marketing, and it's gonna save you a bunch of time. And this is probably the missing piece that you haven't found if you've used AI to help you with marketing or any content related stuff.
10:15Okay. So if you don't know how a skill works, let me explain it very simply. So this is something that we trigger.
10:20So let's use the example of a blog post skill. Let's say we give co work the prompt, hey. Write me a blog post about dot dot dot or whatever the case may be.
10:30That then triggers this skill right here, which is a blog post skill. And what this entails is specific instructions on how to do a very specific task. So it shows when to use it.
10:40It shows what it does. And every time, it will make sure to save that to a folder. And then what this means is that every single time that we wanna create a blog post, it's gonna be in the exact same style and the exact same format, and we don't need to give it a really long prompt.
10:55We just simply say write a blog post, and it pulls up this set of instructions right here. And where this gets really interesting is we're gonna build skills for all these different things. We're gonna have an email voice skill.
11:04We're gonna have blog post skill, a newsletter skill, and a LinkedIn post skill. And then we're gonna turn this into an entire content repurposing system. For my use case, I'm gonna be using the input as one YouTube video or transcript.
11:17It's then gonna use the content repurposing skill that you can see right here. And then that will then create specific blog posts, newsletters, LinkedIn posts, and Instagram carousels from that one video using all these different skills here that I'm gonna show you how to create. Alright.
11:31So going back to the four skills that we're gonna create now, what we're gonna do is we're gonna actually create our email voice skill by having Claude go through our sent emails. So it's automatically gonna scrape our previous emails that we've had and our specific threads that we've had conversations in, and then it's gonna turn that into an email voice skill.
11:47Then in order to create the blog post skill, we're gonna go ahead and either take blogs that we've created ourselves or examples of ones that we wanna recreate with similar copy. And then we're gonna do the exact same thing for both the newsletter and LinkedIn posts skill in order for us to create all of these right here.
12:03And we're gonna do this with one prompt that I'm gonna give you right now. So, again, this whole prompt pack, you know, you could follow along with both the visuals as well as the exact prompts that, you know, I'm using to actually set this stuff up along with you. So copy this prompt.
12:16Then what we're gonna do is we're gonna bring up co work. And then inside of our Cloud marketing folder here, I'm simply just gonna paste this in. What this is gonna do is it's gonna do a couple of things.
12:24It's gonna scrape our Gmail. It's actually gonna read the last 20 to 30 previous sent emails, and then it's gonna ask us a couple of different things because we're gonna need to give a couple inputs. We're gonna have to give us blog post examples, newsletter examples, and LinkedIn post examples.
12:37But I'm gonna send this off real quick. And then what we need to do is we need to make sure to connect Gmail so it's able to pull from our previous Gmails by reading them. So we're gonna come over to customize on the left hand side of the screen.
12:50Click on this. We're then gonna go to connectors. If you don't know what a connector is, this is basically how we're able to connect plenty of our different applications that we use on a day to day basis.
12:58So for example, I have plenty of them here, which I'm gonna be touching on later on in this video. I'm gonna be diving deeper into a couple of specific ones that we're gonna use to help us with marketing and content related stuff. But what I'm gonna do is just come over to this plus button, click on browse connectors, and then just search up Gmail, and then make sure to click connect.
13:17It's gonna then pull you to Gmail. Just click yes and authorize everything it's asking for, and then you will see Gmail in our list of connectors here. Now it's asking me a series of different questions, so I'm gonna go ahead and paste my blog post, my newsletter, and my LinkedIn posts here so we could use that as reference.
13:31As well as it's asking me a couple of questions along the lines of what's the main keyword or topic to work in naturally. For me, I'm gonna select AI for beginners, and let me go ahead and find examples that I wanna paste in here. Alright.
13:43So let's walk through exactly what Claude did. So first of all, it went and searched through my email thread. It was able to do this via the connector that we just granted access to, so make sure you have that set up in order to do the same thing.
13:54It pulled some different samples. Looks like it went ahead and found the 35 sent emails in order to see my exact greeting style, sign offs, and basically everything when it comes to how I sound on email. So it created the email voice skill.
14:07It then created blog posts, newsletter, and LinkedIn post skill. Then what we're gonna see is the Skill MD files. So what I could do is click on each of these individually.
14:15It's now gonna pull it up on the right hand side directly inside a coworker. And if we want, we could go ahead and read through this very quickly. We have our hard rules here, which basically says draft only.
14:25Never send, reply, modify, or delete any email. It then breaks down my specific greetings that I use as well as my tones that I use. It then breaks down the sign offs that I include in all of my emails.
14:36Basically, this shows step by step how could I recreate Brock's voice when it comes to sending an email. And I use this skill every day across my business, so I know that this is actually going to sound like me. Then I could go through each of these one by one to make sure this all sounds good.
14:51And then once we like these, what I could do is click on save skill, and then this will be saved to my Claude workspace. And then I'm gonna show you exactly where we could find these. So we're gonna come over to customize, come over to skills, and then you can now see I have a couple of new ones.
15:05We have LinkedIn post, newsletter, and blog post. And anytime I could pull this up, take a look at the specific instructions, and then if I ever wanna edit it, I could just come over here and click click edit with Claude, and then I could just speak to it, and it'll make these changes to this specific skill. Alright.
15:19So you're probably asking, how do I use this skill? How do I trigger this? There's a couple of different ways that we can go ahead and do this, so let me break them down right now.
15:27First of all, what we could do if we wanna be really precise so that way we don't run into any hallucinations here, just do forward slash. We're gonna see this list here of our skills pop up, and then let's say we wanna create a LinkedIn post. I'm just gonna go LinkedIn post, and then this is a skill that I just created.
15:43And then now I could give it a quick little prompt explaining what I want this post about, and then it will always trigger that specific set of instructions. So let me just come here and say, create a LinkedIn post for me about the new Claude Fable five model that just released. I'm gonna talk about why this brings up a new topic conversation about why local AI models is gonna become a bigger thing over the coming years.
16:04Make this article tailored towards non techy. So I'm just simply gonna give that prompt. Obviously, we provided a bit of context there.
16:11And what you just saw was me using a voice dictation platform where I simply just tap a button on my keyboard and speak into my computer. Instead of me having to type, it's called Aquavoice. If you wanna try it out, there's a link in the description as well as a pinned comment.
16:24It's been super helpful for me and saves me a bunch of time when I need to give a, you know, really detailed prompt. Alright. So here we go.
16:29That took maybe thirty seconds to a minute. We now have this markdown files. And if I open it up, here is the article.
16:34Anthropologie just put their most powerful AI in the hands of regular people. Last week, they released Fable five, etcetera. I mean, this is a pretty good LinkedIn post.
16:41This is something that, you know, I would actually post. And, of course, if there's something that you don't like, you know, with the output, always just come back to Claude and say, hey. I want you to make this change and then save that to the skill so you never make that, you know, mistake again.
16:54And if we want to see this in our actual workspace folder we created earlier on in this video, we can always click show in folder. And then you can now see that this is living in my social folder. So to show you exactly what I mean, if I open up my Claude Marketing folder and go to social, you can now see that the Fable five markdown file blog post article is right there.
17:13Alright. So now that we built our social media skills for these specific posts on each of these platforms, what we're gonna create is a skill one level above that, and this is gonna be called the content repurposing skill.
17:24So how this workflow is gonna work is basically we give it one specific piece of context, which for me, in my use case, is gonna be YouTube video. So this will take one YouTube video, then we'll hit the content repurposing skill, which will then distribute three separate posts across these platforms in the styles we just craft.
17:42We'll have our blog post skill written on our blog post language. We'll have our newsletter written and our LinkedIn post, and that is how we could take a combination of multiple skills for very hyper specific things and turn it into a parent skill that could package those together. And as you'll see throughout this video, we're gonna be building deeper and deeper skills that we could then package into other skills, you know, to create repurposing pipelines exactly like this.
18:05And, again, inside of this product pack, you could see all these visuals so you could always know exactly what it is we're building, and then also specifically why this matters as well as it's outlined right here. Real quick, I do wanna mention later in this video, I'm gonna show you how you can connect a platform that will automatically distribute these posts across all the different social platforms so you never need to leave Claude.
18:25You can generate the posts. You can generate images, videos, etcetera, and then have it automatically schedule them to be posted for you. So I'm gonna touch on that later in the video.
18:33So let's just come and take this prompt that we give you inside of the prompt pack. Then we're gonna come back to Claude, and let's simply just paste in the prompt and send this off. Okay.
18:42So we now have our content repurposing skill created, and it's now in our skills folder. So, again, we could always get used to just looking you know, clicking on this markdown file.
18:51This is the beauty of Cowork. We could automatically pull it up, we could see all these files on the right hand side as we see right here. This is the content repurposing orchestrator.
19:00I love that word because it is so true for what this is doing because it's that we're running in order. So we have the blog post, newsletter, and LinkedIn post all from this one trigger, which is the content repurposing orchestrator. Okay.
19:14So to test this out, what I'm gonna do is I'm gonna take a YouTube video that I posted, paste it in right here, and then what we should get is we should get all three of these deliverables, a blog post, a newsletter, and a LinkedIn post, all ready to go in my specific brand voice that we created. And, again, you guys could do the exact same thing with your content that you create.
19:30Okay. So I'm gonna take this one talking about how Fable five got banned by the US government. This is my latest video.
19:36Also, if you guys don't already subscribe, subscribe to this channel means a lot. We actually just hit 118,000 subscribers.
19:43I've been doing this YouTube channel for about two and a half years. It would mean the world if you guys subscribed. Anyways, I digress.
19:48Let me just take this URL for the video. I'm gonna copy this. I'm gonna come back over to Claude, and I'm gonna do forward slash.
19:55Actually, first of all, we need to save this skill. So now I saved it, and I'm gonna do forward slash content repurposing, and then I'm just gonna paste in that YouTube URL here.
20:03Alright. So a key thing that I need to talk about right now is we are using a connector called Firecrawl because we are not able to scrape YouTube, Instagram, x, or any of these other social media platforms directly with Claude.
20:16It just doesn't have the ability to do that. So we need to give it called Firecrawl. So let me talk about that real quickly right now.
20:23So this is basically just a platform that allows you to scrape the Internet and get data that AI can use. I've personally been using this every single day over the last three to four months to help me scrape content from Instagram, YouTube, etcetera. And later on in this video, I'm gonna show you how you can create a system that automatically is a scheduled task that scrapes and pulls your competitors' content in order for us to build a dashboard to track what we should be making videos about.
20:48Now before I show you how to set this up, let's quickly talk pricing. So I'm on the free plan where I get a thousand credits per month. And, again, I use this to scrape things inside of Claude for me almost every single day.
20:57I've personally never ran and hit my limit. So you could get pretty far with this platform for pretty cheap or even using the free plan. Alright.
21:03So in order to sign up, we're gonna come over to products. We're gonna click on this part right here where it says MCP. We're gonna click on this section right here where it shows MCP.
21:12And next up, all we need to do is come over here and click on this remote hosted URL. Then we're gonna come back over to Claude, and then come over to customize and then connectors. And instead of clicking on browse connectors, I'm gonna add custom connector.
21:25I'm just gonna give this the name FireCrawl, add in the remote MCP server. I'm gonna paste that in.
21:31And then what you're gonna see is that we need to add our API key right here. So let me show you how to get that. Now in order to get our API key, we're gonna come back to the documentation that we were just on, and then we're gonna come over to installation and click on this URL that we can see right here.
21:46This is then gonna take us to our API key. You're gonna wanna click create. Copy it.
21:50You don't want anybody to see this, so make sure to not share it with anybody. Next, what I'm gonna do, I'm gonna delete the curly brackets here and then paste in my API key. I'm gonna go ahead and do so off screen, and then make sure you do the same thing.
22:00And there we go. We now have FireCrawl set up. We have our custom connector here.
22:05And then what I'm gonna do is I'm just gonna always approve. So that way, it doesn't always ask me if it's able to go and, you know, crawl specific websites and scrape for information. Now coming back to our content repurposing skill, it went ahead, read through the transcript of that actual video about me talking about the government banning Claude Fable five.
22:22And then now we have a couple of markdown files ready for us to post. So let me just click on this. So the first output here is the blog post.
22:31This is pretty good. This is obviously in the style that we created. Then we have the email newsletter post here, which, again, is pretty solid.
22:38This is in the exact same style that I crafted earlier on. It's very short and to the point just like my reference emails. And then here is my LinkedIn post.
22:45Again, it's very to the point and not, you know, a bunch of fluff, which we didn't wanna add. Now if I come back to the folder we are working inside of, the Claude marketing folder, you can now see that some of these subfolders are beginning to populate with certain files that we've added inside of Cowork. So for example, email, you can now see that we actually have this exact email markdown file for that specific post.
23:06Same thing for the blog post. It's in the content folder. As well as for social, it is now inside of that folder as well.
23:14Alright. So next up, what we're gonna dive deep into is how we can begin generating images and videos directly inside of Claude and specifically Claude Cowork. We're gonna be using something called the Higgs Field MCP, which if you don't know what Higgs Field is, it's an all in one creative studio.
23:28Basically, could generate images and videos with all the top creative AI tools, such as Nano Banana for images, Cdance two point o for videos, and all of the latest and greatest top video models.
23:41And the best part about this is we're able to use this directly inside of Claude with the Higgs Field MCP that I'm gonna show you how to set up right now. So just to give you a quick example, you can now see you could chat inside of Claude, and then it will generate the images and videos directly inside of the Claude platform.
23:57So you don't need to necessarily come to the Higgs Field platform. You could do all this directly inside of Claude. And on top of that, we could begin building skills and workflows, which I'm gonna show you later on, as well as share some for free with you.
24:08So that way we could always generate these image and video assets without us needing to write a perfect prompt every single time. I wanna quickly talk about why we are using Higgs Field in the first place, and the main reason for this is because Claude Cowork cannot generate images for us. Neither can we actually use APIs.
24:25So what I mean by that is we can't use Nano Banana Pro via an API like we can inside of Claude code. So for us to be able to generate images without leaving Claude, we need to use an MCP, and I have found that Higgs field is by far the best because there are so many different ways that we could use this. There's all the different image and video models we could imagine and so many other cool features that they actually offer.
24:47So that is why we are, you know, using it via the Hicksfield MCP. And to explain really quickly about how this even works so that way you're not confused, basically, Clauda is still the brain. It has our specific workflows, our skills that we install, and our knowledge on our entire business.
25:02The MCP connector is Higgs Field, which is basically just the studio. And if you don't know what MCP means, this is basically just a universal adapter that plugs our tools that we are using directly into Claude so we could actually use those. Then Higgs Field is gonna generate the images and the videos because it's a studio.
25:18And then back inside of Cowork, we're gonna see all the assets that we're actually generating. As well as the specific workspace folder that we created, we'll be able to see our video and image assets saved there as well. Alright.
25:29So I'm gonna now show you how we could begin installing Higgs Field via the MCP directly inside of Claude so we could begin using this right now. So first of all, we're gonna come to this page. There will be a link in the description as well as the top pinned comment.
25:42And what we are going to do is we're gonna click on this URL here. We're gonna copy this. Next, we are gonna come back to Claude.
25:49We're gonna come over to customize here. We need to add our connector. So come over underneath skills.
25:55Click on connectors. And then we're gonna click add. But key thing here, we're not gonna click on browse connectors.
26:00We're actually gonna add our custom connector, and let's go ahead and click on that. Let's just give this a name. I'm gonna call mine Higgs Field.
26:07I'm gonna paste in that URL that I grabbed earlier, and I'm simply just gonna click add. So now it's saying you are not connected to Higgs Field yet. We click on this connect button.
26:17It's gonna bring us to this web page. From here, we're just gonna authorize our account, and you are gonna need a Higgs Field account in order to connect this. I suggest starting with the free plan, and you can work your way up once you actually hit your limits, and you could join a paid plan then.
26:29So we actually have our Higgs Field custom connector added now. I'm gonna click on this. And what I'm gonna do personally is click on custom, and this is basically just our permission.
26:39So I'm always gonna allow Higgs Field to go and generate images and videos for me. Otherwise, it's gonna have to, you know, ask every single time if it's allowed to go and do something. Alright.
26:49So now coming back to our prompt pack, I'm gonna show you how we could generate images and videos with Higgs Field. But first of all, I wanna break down a few skills that I'm gonna share with you completely for free that you guys can begin using in order to see the full capabilities of how to use the Higgs Field MCP inside of Claude.
27:04So first of all, we have the Higgs Field plugin that, you know, I'm gonna show you how to download in just a second. And inside of this, we have a couple of different skills. We have an explainer infographic skill.
27:14We have a product graphic skill. We have UGC video ad skill. I'm gonna show you now how to download these skills, and then we're gonna begin running these inside of Claude.
27:23In order to download these directly under the visual that you see inside of chapter two of our prompts pack here, you're gonna see this button that says get the Higgs field plug in. Just go ahead and click on this. It's then going to download this zip file.
27:35You don't need to open the zip file. We need to upload it zipped up to Claude. So go ahead and save that to your desktop.
27:41From here, I'm just gonna click customize on the left hand side. Then right here, you're gonna see personal plugins. I currently have a ton of them, and you probably will not have any if you've never downloaded them before.
27:50Then click plus. Click on create plugin and upload plugin. Then we're simply going to drag this zip file that we just downloaded from the prompt pack to right here.
28:00We're gonna click upload. For me, I already have it, so let me just click replace. And then just like that, we now have these four different skills.
28:07We have our email voice skill, which is not Higgs field related, but you could go ahead and use this if you want. We then have our explainer infographic, product infographic, and then product to add skill, which are basically just our workflows we could run-in order to generate these assets with Higgs field. Alright.
28:21So now that we have our plug in pack actually downloaded, let's go ahead and use one of the skills that we have and test out Higgs field directly inside of Cloud. So let's come here to where it says chapter two. Skill number one, turn any topic into an infographic.
28:35We're just gonna click on copy, then come back to co work. Simply paste this in. And this is a very basic example, but we're gonna scale up from very simple to more complex use cases.
28:45This says explainer infographic on the history of the Statue Of Liberty. So I'm gonna send that off, and we're gonna see exactly how the Higgs Field MCP connector works inside of Claude. So for this skill, the first thing it's gonna do is ask a couple of different details.
28:58And where should I get the fax? I'm gonna say research it for me. Then let's make this output in square, and then let's go ahead and skip where this post is going.
29:06Click continue. And now it's gonna pull up the Higgs field MCP and begin generating this image. Couple key things here.
29:12We could actually specify which image model we wanna use, but we're just gonna use the Nano Banana Pro model, which it will probably default to. But this is a key point we could use any of the video and image models that Higgs Field allows. So not only did it go and scrape the web for verified facts in order to generate this infographic, but now you could see it's using the Higgs field generate image tool.
29:32And we get this cool little widget that we could see directly inside of Claude. It shows which image model it's using, which is Nano Banana Pro, and then the aspect ratio that we chose, which is one by one because we chose square. Alright.
29:44And just maybe thirty seconds later, we now have this image here breaking down the Statue Of Liberty. It's in this infographic style that I actually generated, and we can go ahead and make changes to this if we would like. Basically, breaks down the short history of the Statue Of Liberty, breaks down that it's a gift from France, who built it, shows the numbers of how tall it is, how much it weighs, and even shows how long it took to get this delivered.
30:05So this is something that you could do to explain very basic things like this, or let's say you have a product that you wanna explain or a service that you provide, you could then use this and post this on Instagram. And I'm gonna show you later how we could actually automatically schedule posts to be posted on Instagram with a tool called Blatado.
30:21Now let's say we don't like this style and we wanna create a new skill for a different style. So for example, here's a infographic of the Eiffel Tower. It looks a little bit more realistic.
30:32It's got some cool little, like, widgets here and images of people and whatnot. That looks really cool. So I'm just gonna give it this reference image, come here, and just say, I want you to generate another one of the Statue Of Liberty in this style with this reference image that I gave you.
30:46I then want you to turn this into a skill so we have two different skills for generating infographics in a couple of different styles. So there we go. I'm just gonna send that off.
30:53And that tool that I use right there, this is one of my favorite tools. It's called Aquavoice. Basically, I could speak into my computer, and it takes what I said to it and turns that into text.
31:03So I literally hardly even type anymore. And if you guys wanna try it out, there will be a link in description as well as the pinned comment. It genuinely saves me so much time not only inside of Claude, but basically, you know, sending text messages, emails, basically, all that stuff.
31:14Bang. And just like that, about a minute later, we now have this image. I think this one looks so much more clean.
31:19It looks a lot like that reference image we gave it of the Eiffel Tower. This one looks super, super solid using Nano Banana Pro. We could generate multiple of these at a single time, and all this is real information.
31:30You know, I went ahead and cross checked this. This all does check out. Now the cool part about this is we now have this realistic infographic skill here that Claude spun up for us so we could go ahead and save it.
31:40And I know this is a pretty simple use case. This just goes to show the power when we combine Claude Cowork and building skills along with the Higgs field MCP to generate assets for us, and we could customize this workflow to however we wanna generate images and videos. Alright.
31:55So right here when I'm talking about this, let's go ahead and flash forward and show the outputs that I'm able to generate in order to get people excited about what I'm gonna show here and then go from there. Alright. So this next use case, I'm gonna show you inside of Higgs Field along with the skill that I gave you inside of that skill pack.
32:09This is called product infographic, kinda similar to the last one, but this is for generating infographics we could use in our product listings if we are selling a product on Amazon or any ecommerce site. So what I'm gonna do is just copy this prompt again.
32:23I'm gonna paste that in, and now I just need to add a specific product URL. And the product I'm gonna test this with is the Insta three sixty pro camera, which is actually what I'm filming with right now. I absolutely love this thing.
32:33So this is a super cool travel camera that you could use for web cameras, filming YouTube videos, etcetera, and there's some pretty cool use cases. So not only is it going to generate an image, but it's gonna explain what it does by crawling this URL of our product. So if you have products, you could go ahead and do this at scale where you give it, you know, five different product links, and it's gonna go and generate the infographics for you.
32:54So you don't need to do this yourself in Canva or something. So I'm gonna come back here, simply paste in this URL here. I'm gonna just click send, and now it's gonna go and run this skill.
33:03So what we could see now is we're actually using the fire crawl connector that we installed earlier on in this video. This is how it's able to go and scrape and crawl this website. Otherwise, Claude wouldn't be able to go and get all the necessary data in order to turn this into an actual infographic for our product.
33:18And over here, you could see we have the FireCrawl and the Higgs field connector added. I absolutely love FireCrawl. It is so powerful, especially for a use case like this.
33:27Now what this skill is gonna do is it's gonna ask us a couple of different questions. So we can scrape to the top specs of this product, but we need to actually, you know, go ahead and finalize which ones we wanna add. So I'm just gonna go add the ones that I think are the most important, and then I could go and choose my aspect ratio as well.
33:43Let me click tall so that way maybe we could use this on Instagram stories or something. Here is our output. And, guys, this is so cool.
33:49I want you to take a second and realize, like, you cannot tell at all that this was generated with AI. It's using AI to generate the image of the product. It's using AI to scrape it.
33:58It's going ahead and adding all of these different features that are unique to this product. This is something we can now use for an Instagram story or add to an Amazon product listing. I want you to take a step back and think of the possibility of giving Claude Cowork maybe, like, five or 10 different Amazon products, going and scraping the information about this product, and then generating these infographics on autopilot without you needing to, you know, manually do this because we're using a skill that does this exactly like this every single time.
34:25Alright. So the next skill that we're gonna be using is called the product to add skill, and this is where we could begin generating videos inside of Claude with Higgs Field.
34:34So let's walk through very quickly what this skill does because it does quite a lot on the back end even though it might not seem like that. First of all, we are going to give it the input of a product image or images so we could, you know, basically just give some reference images of what our product is. From there, it's going to pick a specific UGC actor actor that matches our buyer.
34:53And instead of actually picking this actor here, it's gonna go ahead and generate it automatically based on our target audience of who we're trying to target. So if we're trying to target maybe more Gen Z type folks, it's then gonna create a Gen z actor. If we're trying to target more, like, middle aged people, middle aged women, for example, it's then gonna create that target audience.
35:12Then what it's gonna do is put that actor in a scene holding a product, and that's just gonna be an image of this actor holding that image. It's then gonna write a thirty second UGC script or however long we would like this video to be to use for short form.
35:27Our finished product is gonna be a UGC video ad saved to a folder ready to post, and I'm gonna show you later how we could actually schedule this to post directly inside of Claude without us having to leave. Alright. So coming back to Claude, we're just gonna use the slash command product to add, and we're not gonna give any other prompt here.
35:42We're simply gonna send that off because what it's gonna do is it's gonna ask us a series of different questions in order to find our target audience of who we wanna actually target with this advertisement. Then it's gonna have us upload the images of our product and do a couple of other things so we could have all of the necessary context in order to go and do this task from start to finish without us needing to give input.
36:03Alright. So here is this little form that we need to fill out. So first of all, I'm just gonna drop in a couple of images here, and I could go ahead and upload a couple.
36:10So let me go ahead and do that now. To show you what it is I'm gonna be making an advertisement about, this is this Graza olive oil. Very simple product, but we're gonna begin crafting, you know, advertisements from this image.
36:20And now we could describe what it is that our product is. You know, I just have these images, which will, you know, be completely fine. And then let's say for our target audience, let's target Gen Z creators.
36:30This is gonna be more trendy and tailored towards, like, TikTok and Instagram real users, for example. Then we could choose which tone we want. Let's go ahead and do maybe excited high energy, and then viewers at the end of the video should maybe just visit the website.
36:43I'm gonna click on continue. Looks like I need to send these images separately, and now it's gonna begin crafting this advertisement. Alright.
36:49So now we have this actor generated. And I'm not gonna lie. This does fit the vibe of a Gen Z character.
36:55As you could see, she's holding up our exact Graza bottle. This looks completely real in my opinion. Another cool thing here that just went ahead and did is you could see that there's this image on her shirt of the actual Graza bottle.
37:07That's pretty funny, pretty cool. This can now be used for our videos. So let's scroll down, and we should have some videos generated here.
37:14So here is the video. Sometimes it does look a little odd directly inside of the Claude interface. However, I'm just gonna download this so you could see exactly what this looks like because the video is actually pretty flawless.
37:25Hey, guys. Check out this incredible olive oil I found. It makes every meal absolutely amazing.
37:29You need this. I mean, that's pretty good, honestly. You could see the character consistency is great.
37:34Incredible olive oil I found. It makes every meal absolutely amazing. You need this.
37:38It even shows a little cut to a different, like, scene as if the video is edited. You know, it's not just, like, one clean video. There's a little cut to make it look like it's clipped up like a normal organic video that you'd find.
37:49So what we could do is we could click on download, and then now I could save this to to my computer, and we could watch it here as well. Check out this incredible olive oil I found. It makes every meal absolutely amazing.
37:59You need this. I mean, I think that's really solid. We one shotted this using the product to add skill, and we could do this for any of the different products that we want to market.
38:07And, of course, this is like a five second video. We could generate it up to about fifteen seconds or so. And if we wanna stitch together multiple of them, we could do that as well.
38:15Next up, I'm gonna show you a use case inside of Claude that for me, when I discovered this, really got the wheels spinning with a bunch of different ideas on how we could use this, and it actually kinda blew my mind. First of all, on the right hand side, you could see we're using Quad in this connector called Clay to automatically scrape any leads that we want to get in contact with.
38:34For this use case, I went ahead and told it to go scrape the top AI companies inside of San Francisco for us to partner with with my influencer marketing agency. And then I told it to grab the top 10 contacts for me to reach out to from all of these different companies. It found the name of these contacts.
38:50It found the job title, specific the location they're in, even gave me their LinkedIn URL. And if I open this up, it also grabbed their specific emails for me to reach out to. On top of this, I could click one button and summarize the work history to get specific lead data on all these different people.
39:06And then on the left hand side, I even had Claude draft emails in my specific email voice that I created. So now I have over, like, 20 or 30 different emails ready to send on autopilot when it went ahead and crafted all these custom to each individual lead that Clay went and scraped. I'm gonna quickly address a question that I know you're probably having right now.
39:27You're probably thinking, Brock, why do I need to use something like Clay when Claude can go and scrape this information for me? Right? And the answer to that is that Claude can't always scrape the right information, especially when it comes to finding leads' emails, LinkedIn profiles, and bunch of different information about specific contacts we wanna get in contact with.
39:47So right here, we basically can give Claude a task and say, who runs RevOps at Stripe and what is their email? Then Claude will then trigger Clay, and it's not gonna be Claude going and finding this data. It's gonna be Clay.
40:00So then Clay is going to add a verified work email, direct phone number, funding and investors, and even different tech stack signals explaining what tech stack this company is running. It's able to find some pretty crazy information.
40:13And it's able to do this because Clay is essentially a giant lead database that we can plug directly into Claude to get access to all this information. It's pulling from a 150 different data sources in order to get contact details, company data, verified emails, phone numbers, funding and investors, and, again, tech stack and different signals.
40:33Inside of this Clay database is millions of different people and companies that we want to actually grab. And then the finished product of this is inside of Claude. We have this table here with the name, the job title, location, basically all the information we need to know about our specific leads here.
40:48On top of that, if I come over and select company right here, it will tell me all the information we need to know about them. It shows the URL to their website, where this company is located. It even shows me the exact amount of employees they have, what type of company, and whether or not it's a private or publicly held company.
41:06Now let's say we wanna enhance perplexity and see what their web traffic is like, what job openings they have, and maybe show their annual revenue as well as latest funding. All I have to do is click plus for all of these, and now it's gonna go and scrape this. As you can see here, it shows our latest funding round was $30,000,000.
41:25Their annual revenue is between 500,000,000 to 1,000,000,000. It shows their website traffic, which is a staggering a 165,000,000 monthly visitors, and it also shows the revenue model of the company so we can understand exactly, you know, how they operate on a day to day basis.
41:42And I just did this for one company. Imagine doing this for, like, 20 or 50 companies at once in order to get all the relevant information and then draft emails to these people or specific people in the companies. So you're probably asking, like, Brock, how does Clay even get this data?
41:57Is it real data? Is it good data? And to answer this question, basically, Clay pulls from a 150 different databases in order to get all of the relevant information it needs.
42:08They use something called waterfall enrichment. And right here, Clay claims that waterfall enrichment lets you search sequentially across multiple tools until you find a valid match. This routinely triples our customers' data coverage and quality.
42:21So instead of going to a singular data scraping platform, it's gonna go through the 150 different sources and compile that for us without needing to do that manually.
42:31Now on top of all of that, if I click on this little gear icon, this will then pull up all of the context on my business that Clay has. And this is really important because if it knows all these different things about my company, it's able to go and find the perfect leads that are gonna fit who we're looking to reach out to.
42:48As you could see, it shows the company description, AI for non techies founded by Brock Messerich as an educational platform designed for helping individuals. It also shows my ideal buyer personas. So, again, it's able to go and craft the exact people that we should be reaching out to.
43:03Alright. So now I'm gonna show you how to set this up directly inside of Claude so we could begin using Clay. They were kind enough to give you 2,000 free credits if you join the fourteen day free trial.
43:13That is if you use the link in the description as well as the top pinned comment. So make sure to go and sign up for an account. Now once we sign up with an account, let's go back over to Claude.
43:22From here, we're gonna come over to customize, and we need to add a connector here. So go ahead and click on that.
43:28Next, we're just gonna click on browse connectors and just look up Klay. Next, just click plus.
43:34This should take us back to the Klay platform, and then we just need to select which workspace we wanna use. So I'm gonna use my personal workspace. Then I'm gonna click on authorize.
43:42Now click opening Klay, and this should be good to go. And as you could see on the right hand side, it says connected to Clay. What I'm gonna do personally is always allow these permissions so that way it doesn't need to ask me before it goes and does something.
43:55And then let's come back to a new chat. Now in order to make this easy, let's go back the prompts pack that I gave you, and let's just go down to chapter number three where it says finding customers and reaching out. And then let's just copy this prompt.
44:08Then I'm gonna go to Cowork, paste that in, send that off, and what it's gonna do is ask us a couple of different questions about our specific ideal customer. And then once it identifies that, it's gonna go through and build a target list. And then we'll approve that, and it's gonna go and find all these leads for us.
44:24So I'm just gonna answer these questions myself. So brands wanting AI creator deals, let's say AI SaaS tools, no code automation. What company size stage matters most?
44:33Let's do funded, and then let's only do US based companies. Alright. So here we go.
44:38A couple minutes later, we now have all of these different companies that it went and scraped that it thinks will be, you know, good potential clients for our specifications. It then shows these people along with all of their lead information as well as we have the company data here.
44:51And, again, we could always, at any time, grab any more information that we want from each of these different companies, whether that's annual revenue, latest funding, their revenue model, etcetera. And on top of all of this, Cowork actually crafted this CSV file for us so we could see all this information right here as well as I could click Google Drive.
45:09It opens up this spreadsheet that we could go ahead and, like, share with our team, for example, or store this wherever we want. Now this is all great. We have a database of different leads, different contact information, but let's go and craft specific emails to all these different leads that we wanna reach out to.
45:24And if you guys remember, I shared with you an email voice skill earlier on in this video so we could use this in order to craft all these emails in our brand voice since it learned how we actually sound in all the emails that we respond to or send to people. So I'm just gonna come here, and I'm gonna say, I want you to go and use the email voice skill and find the top three people from each of these different companies and create an email draft for me in Gmail for me to look over that are tailored to each of these people individually.
45:51Now I'm just gonna send that off, and let's wait for this. Alright. So on the left hand side of my screen, you can now see we have all of these different email drafts ready to go and ready to send inside of my Gmail account.
46:03Uh, if I click on them, you could see they're all custom to each of these people. Each of them even have custom subject lines here for each of these specific companies. And I could go ahead, approve all of these, and send them.
46:13And Claude and Clay did all this work for us. I do wanna mention as well, there are countless other features you could use if you're using it directly inside of Klay platform. It's probably the most comprehensive go to market platform, platform for scraping leads, etcetera.
46:28And if you guys do wanna try it out, make sure to sign up with the link in the description to get 2,000 free credits to try it out yourself, either inside of the Klay platform or inside of Claude like I just showed you. Alright. So in this next section, I wanna show you something I've been using internally, which you could build yourself directly inside of Claude to really help you with your marketing.
46:45As you can see right here, I have this live artifact, which is basically a mini application that lives directly in Claude that scrapes all of my different YouTube competitors' content, shows me how they're performing. It even gives me an outlier score so I could see if this is a good video topic or not.
47:01It shows me when it's posted, and I could go ahead and save any of these that I see as outliers for me to maybe make a similar type of video or use that as specific inspiration. I could then click on outliers and see everything that's performing well across our different channels. And then I even have this idea board where not only does it add the inspiration from these different competitors, but also I could come here and add, you know, different video ideas to this board.
47:24Now if you don't know what a live artifact is inside of Claude, let me quickly talk about this right now because this can be extremely powerful when we leverage this inside of Claude to help us with marketing. So a live artifact is a mini app that pulls fresh data from all of our different connected applications. You can see right here, this is a live dashboard pulling our different statistics.
47:44And for this use case, it's pulling from my YouTube competitors that it's actually scraping via FireCrawl. But you could create these for anything. You could connect your Gmail, your Slack, your Notion, Google Calendar, Google Drive.
47:55Basically, all the apps we have connected inside of Claude, we can now turn it into a unified dashboard we can use across our entire Cowork operating system. And so for me, here's exactly how this YouTube tracker works, then I'm gonna show you how you could create one for yourself for whatever specific use case you wanna use this for.
48:11But it's important for us to understand the fundamentals of how this works. So for my YouTube tracker that I just showed you, every single morning, I have Claude running a scheduled task, which is basically just an automation I could have Claude run at a specific time or day. So for me, this runs every morning at 7AM.
48:28Then we are using the FireCrawl connector that we added earlier on in this video that allows Claude to go and scrape our competitors on YouTube. We can use FireCrawl to scrape that information. Because without FireCrawl, Claude wouldn't be able to go and grab those videos and the metadata from them by itself.
48:46From there, we're gonna use something called Supabase, which I'm gonna show you how to connect to Claude. And this is a really powerful tool in order for us to build out databases and store any information we want, whether that is storing different content ideas or tracking competitors' content and storing it, as well as something like storing all of your data you have on all the products for your ecommerce site.
49:07And to show you exactly what Supabase looks like, this is the database from that live artifact I showed earlier. The live artifact will then take all of this stored and structured data and turn it into a live interactive app that we could begin using directly inside of Claude. And we don't need to know necessarily how to use Supabase.
49:23We just need to connect it to Claude, and it's always going to add any of the information we scrape directly inside of here in a formatted way. Not only do I have all the metadata from my competitors' videos right here, but I also have all of my content ideas that I'm adding to that dashboard as well. So any data we wanna track and store, we could do it with Supabase.
49:41This also works if you build out your own SaaS that you wanna sell where you're gonna need to store different users and their data. You could create specific accounts and store them directly inside of Supabase as well. And Supabase is one of the biggest platforms when it comes to storing user information and data for applications from some of the biggest softwares that you already know.
50:00Now in order to set this up, we do need to make sure we have a Supabase account. Here is the plan. You could start on the free plan for $0.
50:07You could always start with this until you hit your limits, then you could always upgrade to pro. I'm personally on the $25 per month plan, and this is sufficient for all the different use cases I use. So I could almost guarantee this will be more than enough for you as well.
50:19Now what you're gonna do once you have a Supbase account is come over to the left hand side where it says projects right here. Then we just need to add a new project. And then let's come back to co work, and we just need to add a connector.
50:30So, again, click on customize on the left hand sidebar. Then we're gonna click connectors. Click browse connectors, and then just look up Supabase.
50:38Click the plus button. It's then gonna take us over to the Supabase platform. And then just select the organization that you just created.
50:45Click on authorize. Then click open Claude, and this should take us back. And as you can see right here, Supabase is now connected.
50:53Next, I'm gonna scroll down and find Supabase in my list of connectors here. Personally, what I'm gonna do is I'm gonna click always approve just like I've done for these other connectors in this video. So that way, it doesn't always need to ask me if it could go and, you know, scrape and add things to our database.
51:07This just makes it way more simple. And now this should be good to go. Now if we come back to the prompt pack that I gave you earlier on in this video, here is this diagram explaining how my YouTube tracker works just so you can get a sense of, you know, how this workflow works so you could understand it a bit better.
51:22And then right here, this is my setup and how I built mine. This is just an example of the prompt I used to build mine out. So you could copy and paste this and put this into Claude if you wanna build something exactly like I just built myself.
51:35But odds are most of you don't make YouTube videos, so we wanna scroll down here to where it says build your own tracker. And what this will do is this will actually ask you a couple of different questions inside of Claude in order to tailor the specific things you wanna scrape and store inside of this marketing database.
51:51So as you could see, it says I want to build a tracker for my business backed by Supabase, and I wanna set it up by you interviewing me first. Ask me what do I wanna track over time, who or what should pull the data, and what do I want to see in the dashboard. So we could click copy, come back over to Claude, make sure to select the workspace we're working inside of, so Claude Marketing.
52:11And I'm simply just gonna paste in that prompt, and it's gonna ask me a series of different questions. Now what I'm gonna do instead of building out a competitor tracker, let's actually show another use case here. So I wanna see my own YouTube videos so I could see how all of them are performing.
52:24So if you have an existing channel, whether it's YouTube, Instagram, etcetera, you could do the exact same thing or even LinkedIn or something like that. So I'm gonna pull my YouTube channel, and it's asking what I wanna see in the dashboard. So views and engagement.
52:36Basically, I wanna pull all the data that I possibly can. And now it's gonna go and scrape this information using FireCrawl via the connector we added, and then it's gonna add these into a database inside of Supabase. And I'm gonna show you the finished product because it's pretty magical.
52:50Alright. So that took a little while, but now we have this YouTube video tracker. It shows my videos.
52:54It shows when it's published, the amount of views it has. It even shows the like and engagement percentage, which is pretty cool. And we could customize this however we would like, add different features.
53:04This was just built from basically one prompt that I gave it directly inside of Cowork. And now if I come back to Supabase, you could see that I have my latest videos table that it created for me with all of this metadata here that looks like gibberish directly inside of the database.
53:20But don't worry about that because we have it formatted perfectly inside of our live artifact right here. Now if you've never used a live artifact before, let me show you exactly where we could find this. This always lives on the left hand sidebar directly inside of Claude.
53:33So you could see I have my competitor content tracker that I have pulled up here. At any time, I could pull up any of these different artifacts that I've created. So for example, here's one that's my coworker operating system that I've actually built out.
53:45And now what I wanna do is I wanna show you how I could go ahead and actually add data here, and we're gonna see this reflected inside of Supabase. So let's say we want to add a new video idea called how to use notebook l m better than 99% of people. I could simply just click add idea.
54:00It's now added to my idea board. But the main thing I want to check here is if this is now accurately reflected inside of Supabase, and that means that this is working properly. And if I come over to the table that says content ideas, you can now see we have this video title here, which I added directly inside of our database.
54:17Now here is another idea that you could actually build with a live artifact for marketing purposes. So let's say you want to track specific blog posts and turn it into a live artifact. So you could give Claude specific blogs that you wanna track and set a scheduled task so that way it scrapes them every single day.
54:33It's then going to use the FireCrawl MCP, which we set up in order to scrape that page, turn it into markdown that AI could actually read. Then Supabase will store this information and update it in real time. And then from there, Claude will then build out a live artifact that will just live inside of Claude that we could access at any time.
54:50There are tons of different things you could build for marketing purposes with a combination of these tools. These are just a couple that I felt might be helpful. Alright.
54:57So we're using Claude, we're beginning to see how powerful it is when we connect it to the right apps that we use on a day to day basis specifically for marketing. Well, what happens when there's an app you wanna connect to that Claude doesn't natively integrate with? And what I mean by that is you come over here to customize.
55:12You click on connectors. Click on browse connectors, and you can't find your app here that you wanna connect to?
55:17For example, like, I like using Beehive for sending out emails to my email list, and I do not see Beehive here, so I can't connect with it. Well, that is where we could use something like the Zapier MCP. Think of this as a universal plug in that allows you to connect AI to the different apps you use on a day to day basis.
55:35Zapier is an automation platform that integrates with 9,000 plus different apps, so odds are one of the tools you're using for marketing probably be available there. Now to show you exactly what I mean, this is my MCP server that I have configured where I've connected to a couple of different applications directly inside of Zapier, some of which I could connect to inside of Claude like Google Calendar, HubSpot, or Stripe.
55:57But for example, Skool is one that does not have any APIs for me to use inside of Claude. And the only way I'm able to do this is if I'm using the Zapier MCP to connect that and same thing with Synflow here. What you could do is you could go and add any of these apps that you wanna use.
56:10Again, there's 9,000 plus that you could search through. And and simply add it to this server. And then all you have to do is connect this server to Claude with the Zapier connector, and now you could begin using all those different apps.
56:22And some of you might be asking, Brock, can't I set up my own MCP server? Why do I use something like Zapier? Let me answer this very simply if you're nontechnical.
56:30So setting up your own MCP server is possible, and it can be powerful, but it's built mainly for developers. And if you're a beginner or a nontechy like the majority of the people watching this channel, this is gonna be something you don't wanna have to deal with. Instead, we could just use a Zapier MCP so we don't have to manually set up all this stuff and configure it.
56:47So the first thing that we need to do is sign up for a Zapier account. There will be a link in the description as well as the pinned comment. So I'm just gonna click on get started since I already have my account.
56:55Once you are signed up, you're gonna come over to the left where it says new MCP server, and then all we're gonna do is click on Claude Cowork as our client because this is where we're gonna be using it. And as you could see, I already have these apps configured, but I'm gonna show you how to add your specific apps now. Alright.
57:12So what I just did is I just connected Beehive, which is an email marketing tool that I use right here. So then I could actually work across this app directly inside of Cloud without me having to leave it.
57:22And this is only possible with the Zapier MCP because there is no Beehive connector directly inside of Claude. Now all I need to do is come over and click on this connect button for this server I've created.
57:33I'm gonna click on add to Claude. I'm gonna click connect, and then this will now route me back to Claude to confirm. And now if I head back over to connectors and I click on Zapier here, you can now see we have Beehive and all these different actions.
57:47These are all the things that we could do on behalf of Beehive. So we could list posts, view a post, list segment members, etcetera. And, again, I'm just gonna click here and click on always approve.
57:57Now in order to test this out, I created this fake leads list CSV file here. And what I wanna do is just give this off to Claude and then automatically add these leads into my Beehive account directly without having to go inside of Beehive. So I'm just gonna say, hey.
58:11I want you to add all these into Beehive via the Zapier MCP. And what it did is it read this CSV file. Now it looks like Zapier is using this Beehive tool create all these different subscribers.
58:22I believe there are 15 different leads that we should be seeing. So once this is done, we should now see them added to our Beehive campaign. Alright.
58:28So now that we set up some skills to actually create content with Claude, I'm gonna show you how we could distribute and post these across any of the different social channels we use directly inside of Claude without us needing to go and manually do this ourselves. So with this social repurposing skill that I shared with you guys or that you guys have created from scratch, we can now generate LinkedIn posts, Instagram posts, blog posts, and newsletters and automatically schedule those directly with a tool called Platato.
58:55So all we have to do is give our input here, which for me could just be like a YouTube URL. It's gonna go and scrape the YouTube video, and then Claude is going to automatically create these posts and then schedule them for me. Now I'm gonna show you a specific workflow that I personally use.
59:09So I use Higgs field inside of Claude Cowork to generate an Instagram carousel. I then use Blatado to distribute this across Instagram, TikTok, and LinkedIn. And to show you the outputs of these Instagram carousels, this was created with Claude and Higgsfield from one single prompt that I gave it.
59:26I personally built an Instagram carousel skill that uses a specific design and follows this every time. And all I did was basically say, hey. I want you to make an IG carousel about the new Claude tag that just released a couple of days ago.
59:39And now to show you this in action, if I come over to my Instagram, you could see that I posted multiple of these different Instagram carousels. We have this one here, and these are actually getting some pretty good engagement. This one right here has about 3,000 likes, and it has about 700 comments.
59:54And then this one right here has 2,500 likes and 3,000 comments.
59:58This has generated tons of leads for my business because I basically tell people, hey. Comment x and I'll send you the resource. I then have Claude craft the resource and then send it automatically with ManyChat.
1:00:09And the way I'm doing this is I'm generating these images with Higgs Field and his Instagram carousel skill that I created, and then I'm using Blatado to automatically schedule these posts for me. So let me show you exactly how we could set up Blatado and begin scheduling our posts. So first of all, there will be a link in the description as well as the pinned comment in order to sign up with Platato.
1:00:28So go ahead and sign in. I'm gonna log in to my account. Next, once we have an account, make sure to come over to the left hand side, and then let's come to the bottom and select this gear icon to come to settings.
1:00:38Now here is where we need to configure each of the social channels that we want to connect. We have x. We have LinkedIn, Facebook, TikTok, Instagram, Threads, Pinterest, Blue Sky, YouTube.
1:00:49Honestly, I don't know what other social platform you might wanna connect to, but they're basically all here. Now I already have LinkedIn and TikTok set up, and I did have Instagram set up, but I went ahead and disconnected it so I could show you exactly how you could do this right now. So I'm just gonna click log in to Instagram, and this process is gonna be very similar to any of the platforms you want to connect to.
1:01:07It's wanting to access and manage messages, access and publish content, access and manage insights. I'm just gonna select allow. And just like that, you could see that I have Instagram connected.
1:01:18It was as simple as, like, one or two steps. And a couple things inside of the platform. I like coming to calendar so I could see what I have scheduled to post.
1:01:26Right now, I have nothing upcoming. And then I could also see my published posts, and you could see all of my Instagram carousels I've published to Instagram. Now in order to connect this to Claude, we just have to follow a couple of simple steps.
1:01:38So come back to our settings, and we wanna come over to API. Here, we want to come to where it says Claude desktop and Claude Cowork. If you want, Sabrina, the founder, has a full guide on how to use this inside of Claude Cowork.
1:01:52But all we need to focus on is this URL here. So go ahead and copy this. Then we're gonna come back to Claude.
1:01:58And inside our connectors, we're gonna click add connector. We're not gonna select browse connectors. Instead, we need to add a custom one.
1:02:05So click custom. I'm just gonna call this Platato. Paste in that MCP server URL that I just got.
1:02:11Click add. And now it's just gonna ask me to connect this, and it's gonna pull this up in my browser. Now from here, all I need to do is click approve access.
1:02:19And just like that, this should be good to go. And you could see in the top right hand side corner, it says connected to Platato. Now I'm gonna click on it.
1:02:26I'm just gonna click always approve again. I do this with all of my connectors. So now it's gonna be able to go and create posts for me, pull my posts, etcetera.
1:02:34Now in order to schedule these posts, we will need to switch from Claude Cowork to Claude Code. But do not worry. This process is incredibly simple.
1:02:41So just select code here. If you never used this before, make sure to open up the exact folder you were working inside of. So I'm just gonna go to Claude marketing, which is a folder I was using inside of Cowork.
1:02:52And all I'm gonna do is paste in these images here so that way Claude has access to them. And then I'm gonna say, I want you to go and schedule these with the Blatado connector. I want you to generate captions for Instagram and LinkedIn.
1:03:04I want you to schedule this to be posted today at 7PM Texas time. So I'm gonna send that off to Claude Code. And don't worry.
1:03:11This is the only part of this video that I'll be using ClaudeCode for. We'll just run into some sandbox errors inside of ClaudeCowork that won't allow us to actually upload these images, hence why we need to use ClaudeCode for this. Now you could see that ClaudeCode is using the Platato tool that we connected earlier.
1:03:25And if we give it a second, it'll go and schedule these, and I'll show you the final output. Alright. So here we go.
1:03:30I had a quick problem with LinkedIn. I needed to reconnect it since it's been a while since I connected it. And now you could see that both of these posts have been scheduled.
1:03:38At least this is what Claude code says. So let me come back to Blatado and come to my upcoming calendar. And you could now see that both of these have captions for the post as well as all these Instagram carousels that I created.
1:03:50This is pretty cool, and this will be going live at 7PM tonight. And the key thing I wanna mention here is we had to use Claude code since we had images we generated using, you know, Higgs field directly inside of Cowork. But if you were just wanting to schedule a LinkedIn post with no photo, you could do this directly inside of Cowork with no problem at all and just telling Botato, hey.
1:04:09Go schedule this post on LinkedIn, and it will do it for you in a couple of seconds. Alright. So this next section of how you could use Claude for marketing is extremely important.
1:04:17This might be one of the single best opportunities that are gonna be presented when it comes to AI in the future of how SEO works. If you don't know what SEO means, it stands for search engine optimization, and this is completely changing with AI in the mix.
1:04:33So in order to show you exactly what SEO means, let me show it in action. So if we come to Google and type in something like influencer marketing agency and search on Google, the top sites that come up, they come up because they are SEO optimized.
1:04:49They're optimizing for them to pop up inside of Google search engine. And up until now, this function fundamentally the same over the last, like, ten, twenty five years.
1:04:58But now that people aren't searching on Google as much and they're going straight to something like ChatGPT or Claude, if we're able to figure out how to rank at the very top of the search engine inside of ChatGPT, Claude, Gemini, all these large language models, we're gonna have a massive advantage over our competitors.
1:05:16This could be one of the single biggest marketing channels going forward in the future. I think about this even from a YouTube perspective. I try to make YouTube videos that stand out inside of large language models so then those videos can get pushed to people searching for specific pain points.
1:05:32So before, we'd have, like, 10 different URLs that Google would send to us, and we'd go through and search through whichever one we thought would be necessary in order to get the necessary information. But now we can just ask AI, and it's gonna simply give an output with a link to somebody's website or blog post, etcetera.
1:05:49Now, thankfully, there is this tool called Semrush, which really helps you optimize your SEO when it comes to ranking an AI search. This is a tool that we're gonna be using, and it plugs directly into Claude via this MCP that you could see right here.
1:06:02So I'm gonna show you exactly how we could set this up. Let me quickly talk about exactly how SEMRush works so you could get an understanding of this before I show a demo. So let's say we search up something like influencer marketing agency that I just showed you.
1:06:15SEMrush is then gonna pull all this information so it could show how many searches there have been for that keyword this month. It shows how hard it is to rank high for that category. And what I mean by ranking high, I mean, like, how high up on this list does it rank either in Google or inside of large language model.
1:06:32Here are all the main things that Sumrush shows us that becomes really important in a super powerful data. So it shows what keywords we should try to rank for based on what our business is. It shows us how our site is currently ranking for these keywords.
1:06:44It gives us the exact copy that we could use to improve our SEO. It shows the specific questions that our ideal audience are asking so we could be the answer so we could write a blog post in order to answer those questions so we could show up in AI search better. It shows what competitors rank for that we don't so that way it could show which gaps we can steal.
1:07:03And then it also shows who our real competitors are in search because a lot of times we don't even know who we're competing for AI SEO. And this is just like a couple of the different things that it does for us. So let me show you this live in action now.
1:07:14Now coming back to our prompt pack, I wanna give you a prompt in order for you to test this out for your website. So I'm just gonna copy this. I'm gonna come back to Claude.
1:07:21I'm simply gonna paste this in, and I'm going to give it my website to go and crawl. So make sure to do the same for yours if you wanna test this out. Again, I'm gonna show you how this works first, and then I'll show you exactly how to set it up.
1:07:33So that way, could come back to this section once you do get it set up. So I'm just gonna click send, and now it's running the SEMRush connector here as well as it's even using FireCrawl to help scrape this website, which is another addition. And a couple minutes later, even created this markdown file, which is an entire SEO report that gives me things I could copy and paste into my website to change.
1:07:52So let's go through this really quickly because this is really detailed with the data that it came back with. So first of all, it's showing us the top keyword opportunities from SEMRush. It identified that my website has two sides, AI creators and AI companies and startups.
1:08:07To give you a little bit of context on my website, here is a website. This is for my influencer marketing agency where we help AI creators and brands connect in order to in order to create strategic brand partnership. Based on its findings, it says that we should own this search term, AI influencer marketing agency.
1:08:23It shows the amount of search volume per month, which is only 40, shows that there's relatively low difficulty for competition, and then it shows why this is an exact fit. From here, it shows more competitive terms, so influencer marketing agency, influencer agency, and AI marketing agency. It does mention that these are good keywords that we should rank for, but, obviously, as you could see the volume here, tons of people are searching for this.
1:08:46So that means that it will be more competitive and tougher to rank better. Then it gives us a couple of other different keywords that we should try to rank for with less volume than the other ones that I just showed you. And this is so much information.
1:08:57I don't wanna go through all of this. But to give you an example, it shows me my title tag and what I should change it to. It breaks down the key problem with what I have in my title as of right now.
1:09:07So if we come back to my website, it says built by creators for creators. And what this report is telling me right here is that we need to be more clear about what it is that we offer. On top of telling that to me, I now have this copy and paste title tag that I could use, AI influencer marketing for creators and brands, because as you could see that this is a lot more clear on what it is we provide instead of saying built by creators for creators.
1:09:30I'm not gonna go through this entire document here, but this is the output we get from Claude, and this is the power of when we combine this with SEMRush. So let me show you how to set up SEMRush now. First of all, go to the link in the description where I mentioned SEMRush one.
1:09:43If you use this link, you could get fourteen days for free, so make sure to sign up for an account. Next, once we have an account, come back over to customize. We just simply need to look up the SEMRush connector.
1:09:54So I'll come over to browse and then search up SEMRush. Click this plus button like we've done for all these other tools we've connected. Click on approve, and it should route us back to Claude, and it should be all good to go and set up.
1:10:05I'm just simply gonna click always allow like I do for all these other connectors so it doesn't always ask me if it could run things for me. I'm actually gonna come back to Claude and say, give me two to three competitors and tell me what they are doing right along with identify opportunities for me. So not only will SEMRush scrape my website, but it's gonna go and scrape my competitors that it's identifying, and it's gonna find what's working for them in order for me to apply to my site, but also to identify new opportunities they might not be picking up on.
1:10:32Alright. So I'm not gonna go through all of this information, but what it did is it did identify three different competitors here. So Viral Nation, the influencer marketing factory, and Hire Influence, and it breaks down the stuff that they are doing well.
1:10:44So for example, for the influencer marketing factory, it shows comparison post blogs are performing really well. And then it even created this markdown file with all the different things that they're doing along with, you know, my competitive advantages here that, uh, you know, I could take advantage of.
1:10:59And on top of using SEMRush inside of the MCP directly inside of Claude, you can always come into the SEMRush platform, and you can see that there is so much more data here that we could use if we are really serious about wanting to level up our AI SEO, which is only gonna become more and more important over the coming future.
1:11:17And, again, if you guys wanna sign up for this, make sure to use the link in the description below as well as the top pinned comment. You will get a free fourteen day trial to use Semrush one. Now if you guys made it this far into the video, you guys are obviously eager to learn more about AI and how to apply it in your professional life or your business.
1:11:33Well, that is why I created my school community called AI for Non Techies. Inside of here, we have about 800 plus entrepreneurs and professionals who use AI and specifically Claude across our entire business.
1:11:45Inside of here, I share exclusive resources with the community that I don't share anywhere else as well as I share my 50 Claude skills that you could steal from me I did mention a couple in this video, but there's plenty more that I use on a day to day basis. As well as I do weekly calls every single week and record them so you could always stay up to date with what I'm up to and ask me questions.
1:12:04So if you guys wanna join, there's a link in the description in the top pinned comment. But if you guys want more free content like this, subscribe to the channel. I appreciate you so much for staying to the end, and I look forward to seeing you again in the next video.
1:12:15Cheers.
The Hook
The bait, then the rug-pull.
The pitch is total: the only Claude-for-marketing video you'll ever need, from a creator claiming six figures a month largely off the back of Claude Cowork. What follows is 72 minutes of screen recording that earns most of that promise — a beginner walked click-by-click from an empty folder to a marketing engine that writes in your voice, generates its own creative, finds and emails leads, and tracks competitors on a schedule.
Named ideas worth stealing.
04:33model
The Cowork workspace (CLAUDE.md + MEMORY.md)
- CLAUDE.md — identity, brand, voice, how to interact
- MEMORY.md — durable facts, offers, results, decisions, key people
- Content / Social / Email / Leads / Assets folders
A folder Claude reads on every message; identity and voice live in a deliberately short CLAUDE.md, durable facts in MEMORY.md.
Steal forany repeatable AI workflow where you want consistent voice and context without re-prompting
16:18model
Skill nesting (single-task skills into an orchestrator)
- Small skills: email voice, blog, newsletter, LinkedIn
- Parent skill: content repurposing orchestrator
- Input: one video → outputs: blog + newsletter + LinkedIn + carousel
Build narrow, reliable skills first, then chain them under one trigger so a single input fans out into every deliverable.
Steal forany content system that repurposes one source into many formats
34:30list
Product-to-ad skill
- Input product photo(s)
- Generate UGC actor matched to buyer persona
- Place actor holding the product
- Write ~30s short-form script
- Output ready-to-post UGC video
One prompt turns a product image into a persona-matched UGC video ad.
Steal forecommerce or product marketing that needs volume UGC without shoots
48:03model
Live-artifact tracker loop
- Scheduled task (e.g., daily 7am)
- Firecrawl scrapes source data
- Supabase stores structured data
- Live artifact renders a dashboard inside Claude
A repeating pipeline that scrapes, stores, and visualizes data as an interactive app inside Claude.
Steal forcompetitor tracking, content-idea boards, or any KPI dashboard you want auto-refreshed
39:37concept
Clay waterfall enrichment
Instead of one data source, Clay queries 150 providers in sequence until it finds a valid match, tripling coverage on emails, phones, funding, and tech stack.
Steal foroutbound lead lists where verified contact data matters
1:03:21concept
AI SEO / ranking inside LLM answers
As users ask ChatGPT, Claude, and Gemini instead of Googling, ranking inside those AI answers becomes a distinct channel; Semrush surfaces keywords, gaps, and paste-ready on-page fixes.
Steal forany site that wants to be the answer AI engines cite
How they asked for the click.
VERBAL ASK
1:10:30product
“That is why I created my school community called AI for Non Techies... I share my 50 Claude skills... link in the description and the top pinned comment.”
Soft-sold twice (mid-roll at ~8:30 and at the close), framed as bonus access on top of the free prompt pack; affiliate links to every tool run throughout.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
