2:20:01Mino Lee · Tutorial
I Created 7 Reels in 2 Hours (Full Process)
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June 16thThe argument in one line.
You do not need a top/middle/bottom-of-funnel content strategy to sell on Instagram; you need a clear bio, videos that hit four pillars at once, and Instagram Stories wired to a comment-to-DM automation.
Read if. Skip if.
READ IF YOU ARE…
- A coach, consultant, or agency owner with a small Instagram audience who has an inkling of what to sell but has never turned a follower into a paying customer.
- A creator who is getting views but feels awkward or guru-y whenever they try to pitch something in a video.
- Someone who already sells but relies only on link-in-bio and has never used Instagram Stories or ManyChat automations to convert.
- A UGC, fitness, or personal-brand creator who wants a repeatable template for bios, videos, and stories instead of guessing each time.
SKIP IF…
- You want paid-ads or media-buying tactics; this is an organic-content funnel that barely touches ads.
- You are looking for platform-agnostic theory; the mechanics lean hard on Instagram-specific features like Stories reach and ManyChat.
- You already run a mature funnel with automations and just want advanced optimization rather than the from-scratch build.
The full version, fast.
The video argues that the standard top/middle/bottom-of-funnel model produces slop, so it replaces it with a concrete build. Start with a minimum-viable funnel: a bio that states what you offer, shows numerical proof, and ends in a call to action, and if you have no offer yet, paywall a 1:1 call on Stan Store to get paid while collecting data. Then make every video hit four pillars at once, viral views, skill awareness, relatable storytelling, and a subtle CTA, writing the video to go viral first and adding the pitch as a single line last to avoid sales breath. Wire the CTA through a ManyChat keyword-to-DM automation into a checkout, and use the three-slide Instagram Story template, hook plus proof, value, then CTA, as the primary money printer since a story button reaches ten percent of followers instantly.
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00:00 – 00:32
01 · Cold open
Zero-to-$1.6M claim and the promise of a templatized funnel that rejects TOFU/MOFU/BOFU.
00:32 – 08:02
02 · Minimum viable funnel: the bio
Reverse-engineers real million-dollar profiles into a three-part bio: offer, proof, call to action.
08:02 – 11:21
03 · If you have nothing to sell yet
Paywall a calendar on Stan Store, sell your time, collect data, and let calls become sales.
11:21 – 13:54
04 · Why TOFU/MOFU/BOFU is overrated
The classic funnel model leads to slop, incoherent middle content, and guru-y pitch videos.
13:54 – 21:03
05 · The 4 things every video needs
Viral views, skill awareness, relatable storytelling, subtle CTA, hit in any format, CTA written last.
21:03 – 26:21
06 · Storytelling that sells
Full breakdown of a journey video that drove 1,500 webinar signups by looping the story into a give-not-ask CTA.
26:21 – 31:53
07 · Subtle CTAs in a brand deal
A Hostinger challenge video hides the ad read in the story and flashes the comment CTA for under five seconds.
31:53 – 33:56
08 · ManyChat comment-to-DM automation
Keyword comments trigger an auto-DM with the link; real dashboard shows ~52% average click-through.
33:56 – 37:18
09 · The Instagram Stories money printer
The story button reaches ~10% of followers instantly, unlike TikTok or YouTube; most sales come from Stories.
37:18 – 43:57
10 · The 3-step Story template
Three slides only: hook plus proof, actual value, then a ManyChat-wired CTA, because each slide loses viewers.
43:57 – 59:29
11 · Q&A
TikTok vs IG differences, niche offer examples, pricing through impostor syndrome, format choice, and one-vs-two accounts.
Lines worth screenshotting.
- Every high-converting Instagram bio does the same three things: state what you offer, show numerical proof, and end with one call to action.
- The highest-converting bios sound almost generic on purpose because a stranger must understand what you do in one glance.
- If you have nothing to sell yet, put your calendar in your bio and paywall a 1:1 call so you get paid while collecting data on what people want.
- Selling your time on a one-off call at $200-370 doubles as market research and often turns into higher-ticket sales.
- The top/middle/bottom-of-funnel model pushes you to make throwaway slop, incoherent middle content, and guru-y 300-view pitch videos.
- Make every video hit four things at once: viral views, skill awareness, relatable storytelling, and a subtle CTA.
- Design the viral concept first and the call to action last, or your video will carry sales breath that viewers smell in ten seconds.
- The best ads are just genuinely good videos that are interesting to watch, which is far harder to do than it sounds.
- Frame the CTA as a give, not an ask, so the viewer never feels they are doing you a favor by clicking.
- A comment-keyword CTA should stay on screen for less than five seconds; dwelling on the ask lowers conversion.
- ManyChat comment-to-DM automations convert around 52 percent of the people who receive the message.
- Instagram gives you a button that instantly reaches about ten percent of your followers, which TikTok and YouTube do not.
- Follower count means nothing without a reach mechanism, and Instagram Stories are that mechanism.
- A stronger hook slide can 5x your story reach, turning a 16,000-view story into a 67,000-view one.
- Keep Instagram Story sequences to three slides because each additional slide loses roughly 10-16 percent of viewers.
- Documenting yourself building the business every day is itself one long subtle funnel that makes viewers product-aware without a pitch.
Build the funnel from the bio outward, not the pitch inward.
WHAT TO LEARN
Selling on Instagram is a clear bio, videos engineered to go viral with the ask added last, and Stories wired to a comment-to-DM automation, not a top/middle/bottom-of-funnel content plan.
- Rewrite your bio to three lines a stranger grasps instantly: what you offer, numerical proof, and one call to action.
- If you have no offer yet, paywall a 1:1 call on Stan Store so you earn money while learning exactly what buyers want.
- Make every video hit four things at once: viral reach, proof of skill, relatable story, and a single subtle CTA.
- Design the viral concept first and write the call to action last so the video never carries detectable sales breath.
- Frame the ask as a give and keep any comment-keyword CTA on screen for under five seconds to protect conversion.
- Add a ManyChat keyword-to-DM step between the video and checkout; roughly half of everyone messaged clicks through.
- Treat Instagram Stories as the primary money printer, since one button reaches about ten percent of your followers instantly.
- Keep Story sequences to three slides, hook plus proof, value, then CTA, because each extra slide loses viewers.
Terms worth knowing.
- Minimum viable funnel
- The smallest setup that turns an Instagram profile into revenue: a bio that states an offer with proof and a call to action, plus a simple way to collect what people want help with.
- Sales breath
- The subtle salesy vibe a viewer detects in the first several seconds of a video, which signals they are about to be sold to and makes them scroll away.
- Skill awareness
- Making viewers aware you actually know your subject by giving real, actionable value or showing your process, so they trust you enough to buy.
- Subtle CTA
- A call to action woven into the story as a single relevant line rather than an obvious pitch, so it feels like part of the content instead of an ask.
- ManyChat
- An automation tool that direct-messages a link to anyone who comments a specific keyword on a post, adding a nurture step between the video and the checkout.
- TOFU/MOFU/BOFU
- The top-of-funnel, middle-of-funnel, bottom-of-funnel content model, which the video argues is over-complicated and leads to weak content.
- Stan Store
- A link-in-bio storefront tool used here to paywall a calendar so a creator can sell one-off 1:1 calls before building a full offer.
Things they pointed at.
12:10book$100M Offers by Alex Hormozi
09:20toolStan Store
31:53toolManyChat
33:30toolWhop
33:30toolStripe
27:00productHostinger
38:00tool255 viral hooks document
Lines you could clip.
00:00
“In the past few years, I've built a business from literally zero to making $1,600,000 just from Instagram and TikTok.”
15:00
“Why try to get 750 views when you can get 750,000?”
16:40
“People are gonna sniff out within the first ten seconds of your video that you're trying to sell them something. That's sales breath.”
34:10
“Instagram literally gives you a button to press and reach 10% of your followers. Follower count in 2026 doesn't really mean anything.”
29:40
“If it feels like you're asking your viewer to do something, then they're gonna feel sold to. Frame the ask as a give.”
Word for word.
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metaphoranalogystory
00:00In the past few years, I've built a business from literally zero to making $1,600,000 just from Instagram and TikTok, and I did it without having much experience in marketing because I didn't do the traditional top of funnel, middle of funnel, bottom of funnel strategy that frankly doesn't really work as well as people will tell you to.
00:19So by the end of this sixty minute master class, you're gonna have an exact templatized way to make your videos, your Instagram stories. So your Instagram profile becomes a predictable lead printing machine for whatever business you either wanna start or scale up. So the minimum viable funnel, what does it look like?
00:35Because I think a lot of you guys might be at the stage where you kinda have the profile there. Right? This is your Instagram profile.
00:41But how does that actually like kinda turn into let's say your first dollar? You kind of have an idea of like what you want to sell generally. Like maybe it's like I wanna help people with social media.
00:52You wanna help mentor people with social media. And you have people reaching out to you being like, yo, how are you doing it? But like this whole money part seems a little bit confusing and you have people that you know could be interested, but it's like taking them to actually purchase something is kind of like crazy to you.
01:06And that's perfectly fine. Step number one is optimizing your Instagram bio. The minimum viable thing is knowing what you're optimizing your Instagram bio for.
01:16So right now, and after studying probably over 10 people whose Instagram profiles do over a 100 k a month, I noticed a very clear pattern.
01:27So I'm gonna screenshot it here and just kinda bring it up here in this Miro board. It's actually very templatized, and there's two components.
01:35One is you tell people what you offer. And number two is you actually call them to take an action. So all good Instagram profile funnels do this.
01:45And I'm gonna pull up another Instagram profile who is doing a million dollars a month plus. I know Shelby Saap has done up to $5,000,000 in a month.
01:55And this is another good example where what does she have? She has the two necessary things.
02:00And even the best profiles have three. So it's one, what does she offer?
02:08Right? Or what do you offer? You make that very clear.
02:11So in this case, you offer she offers a sales academy for a woman. It's very clear. It's a little bit subtle because she points it as like the number one.
02:20Right? But at the end of the day, she's making it very very clear and easy to see upon first glance. She runs a sales academy for a woman and she tags it in the bio.
02:30Right? Then secondly, she also has a form of social proof.
02:34So that's number two, is proof. And numerical social proof helps a lot. Social proof in this case is the number one largest.
02:43That is the form of social proof. For us, it's 10 k followers and monetized. But I believe in the actual content academy dot we have this form of social proof here, which is 2,000 plus creators and 2,100,000,000 client views.
02:56Actually, it's interesting now. We we're at like 2,500,000,000 track views, which is awesome.
03:01But social proof is number two. Some sort of proof that shows to a stranger they actually can help them.
03:08And that really really does help convert strangers into whatever you're selling. Lastly is a call to action. You hear this very commonly as a CTA, but the last line in every high converting Instagram bios is a call to action, which is the next free live sales training, June 9.
03:26And then she links sends it to the link. Some people, however I'm gonna bring up another example, and Brian Markfit is a good example where I know his Instagram profile is doing like a million dollars a month.
03:38Now he has a DM call to action. So we're gonna write that down here.
03:43You can also do instead of just pointing them to your LinkedIn bio, you can tell them to DM you a keyword. So let's say if you even are just starting out, I would recommend doing one or the other.
03:53If you don't have a website yet, if you don't have a calendar link in your bio yet, tell them to just simply DM you a word. Right? Apply or a keyword to actually get more information.
04:04Right? So another way, for example. Right?
04:06Somebody give me, like, what they're offering right now and then I'll give an example of, like, a a link in bio here. Or if you wanna even just, like, give a practice link in bio here or a practice bio description here, that even helps. But let's do Ben, UGC coaching.
04:22Right? So for Ben, that's names, and then here is social proof.
04:28Ben is what you offer, and then call to action.
04:33Now the call to action could be, for example, DM me for DM me UGC for help or coaching. That's a very simple one, but it actually kind of subtly tells them that it's UGC coaching.
04:44What you offer, I help like insert with outcome. I help nine to fivers like build freedom.
04:52Let's see. Or you could even do like, I left my nine to five to build my dream life of freedom.
05:01This is kind of like a little bit I know this sounds a little bit tacky, so I think this is where a little bit of creativity can come in. But a lot of times, the highest converting profiles on Instagram are like so simple to the point where they almost sound a little bit generic because they wanna be so clear.
05:16So it's like, I help online fitness coaches make 10 k, a 100 k a month. It is the most blatantly simple, but sometimes stupidly simple, even if it sounds a little basic, can work really well.
05:27So it's like, it could be iHelp for my profile. IHelp creators hit 10 k followers and monetize.
05:32It's like super simple, but it's probably the highest converting copy I can have. And then social proof here, for example, for you, Ben, maybe it's like like learn how I made x k a month with you. Make Internet money travel with your girl.
05:46Okay. Beautiful. That's way better.
05:48And that's a lot more subtle, but I like it. And it's a lot more like has a lot more personality. Join my free Discord to learn how.
05:54Perfect. So there's a call to action here, and then there's a what you do or what you offer people. Right?
06:00So that's very clear. And I wonder how this applies to a tattoo artist kind of service. I would say the most important things is just make very clear that you do the thing.
06:09This is something that I like, it I even didn't realize this until later on, but it's like when we're so in our own world about our own content, like we're posting our own videos every single day, I think it's very easy for us to be like, well, of course people know that I do content coaching. Of course, I people know that I do the tattoo, but, like, strangers don't.
06:28And a lot of people are seeing your page for the first time ever. So most of the time, if you want to just like if you want your conversion rate, like from the number of people who see this page to the number of people who actually do this action to be the highest, you just need to make it so blatantly clear that you do the thing.
06:47And a lot of times, what I realized is that as much as I feel like I'd like to think a lot of people who go through our funnel know who I am and know what I do. Most of the time, actually, whenever I hop on calls with people, and maybe you guys feel the same way about being in Content Academy, it's like you guys might have only seen like a couple of my videos before you actually joined.
07:05Like, even though sometimes it depends, you know, some people might have watched a 100 of your videos, but some people might have only watched like five. And that can happen. So it's like, if you want the highest likelihood that off, they'll actually go through your link.
07:17Just make it so clear that a stranger who's never seen you before could still understand what what you do. Right? Lucas Packers, building Haas and joint tribe.
07:26Private group for 7 to 9 figures. Yeah. He pretty much has it too.
07:30It's building Haas, so that's like what he does. He also he has multiple offerings, which is kinda weird. But like private group for 7 to 9 figure entrepreneurs, and then he also has like the call to action right after.
07:42Yeah. Sometimes people just buy shit. Yeah.
07:44Exactly. So that is the minimum viable funnel through your Instagram bio. So we covered that.
07:48Right? There's pallet italicization. This is for people who don't have anything to offer right now.
07:55What do you do? You have an inkling, let's say, of I wanna help people, let's say, make their first dollar with UDC, but I'm not exactly sure how to price it. Do I give them coaching?
08:04Do I make a tool? Do I make an app? Like, what do I do?
08:08Like, give them your calendar. And that is the number one thing. Right?
08:11If you have nothing to offer yet, literally hop on free consulting calls. Right? That is probably the best method.
08:17And just consider them research calls. But just be like, hey, like, you can post this on your story, for example. I'm opening up free consulting calls.
08:24Here's another piece of sauce. If you still wanna get paid for your time, you can go on, like, a website like Stanstor. Not even partnered on this, but let me see if I can I might have forgotten my login for my Stanstor?
08:35But, basically, on a Lincoln bio service like Stance Store, you can literally pay Mint Wall. You can Pay Wall your calendar. So you can essentially sell your time for, let's say, a $100 for the hour.
08:45And you can simultaneously collect data on what people want help with from you. You can get practice coaching people, and you can then even, like there's even an opportunity where some people like your one to one call that you've offered that they'll buy from you. They'll buy, like, a more expensive package.
09:01So, actually, I do have an example here. Stanstore.katie. This is an example of Katie.
09:08She's a friend of mine and she makes content about content advice as well and personal branding growth. And she also helps start up with her UDC. So she has literally in her bio because she doesn't wanna build out an entire complicated funnel because she runs an agency already.
09:21So she's not trying to necessarily like optimize the hell out of this funnel. It's super simple and low lift. One hour strategy call with Katie costs $370.
09:30And it's done through Stan store and all she all you have to do to purchase is go to this. You can find a time that you can purchase right here.
09:37Right? It's that simple. And you can set this up and that's how I actually started coaching to begin with.
09:43I actually did this too where I set up my own Stan store and I made my first like $800 doing consulting calls just one off where I sold my time for $300 for the hour. So you can do that too.
09:54And if you're not even like, let's say you don't feel confident because I know somebody else here said you don't feel confident charging for this high ticket package or you don't feel you almost feel weird or you you have a little bit of impostor syndrome around charging for, let's say, like a 2,000 coaching package for three months.
10:13Well, an easy way to ease into that is maybe just sell your time for like $200 for an hour then. Katie does that. Yeah.
10:19Exactly. That's a good example of easing into the model of let's say coaching. But this also works for models like consulting or agency where if you wanna dip your toes a little bit into coaching or consulting, right, or you have an a higher tech thing like an agency, but you don't even have a funnel really set up for it yet, just sell your time and then what ends up happening for Katie, which is really interesting, is that she helps manage companies' UGC programs.
10:47She basically helps startups manage UGC programs. But what's interesting is that a lot of her customers come from booking these one to one calls with her. So a lot of times too, you have a super high ticket package, these strategy calls can end up being sales.
11:00So very interesting, but it's a great way to collect data. That is the minimum viable funnel, which is basically in your Instagram bio, optimize it so people know what you do, and then afterwards, have a very simple way to collect information on what people want help with you for and get practice.
11:17That is minimum viable. Now I'm not gonna go into the complex science of offer building.
11:22If you want more help with that, I recommend buying this book, which is literally like a dollar on Amazon. You can probably find the PDF completely for free, but it's a 100,000,000 offers by Alex Ramoski. Right?
11:32Okay. Awesome. Let's talk now after the basics around how to actually turn your profile into a funnel.
11:41Now a funnel, for those of you guys who are a little bit more beginner to the online marketing space, perfectly that's fine. A funnel is essentially how you turn your views, we're gonna represent them by the triangles, into dollars.
11:54And that usually comes through the process of going through these different stages like, usually call them I think awareness and then there's different labels that people have, like consideration and then, like I think the last one is, like, sale or something.
12:09Right? They have different words for this. There's different frameworks.
12:12But at the end of the day, generally speaking, this is how your funnel works. Now, the oversimplified way that I've seen a lot of people talk about this that you've probably seen too is the tofu mofu bofu strategy.
12:24It's a good framework in theory to think about your funnel. Right? Because it's top of funnel, middle of funnel, and bottom of funnel.
12:31And people say that your your content should include top of funnel, middle of funnel, bottom of funnel. In theory, that works. But I think what that ends up leading to is that top of funnel like like, what even does top of funnel, middle funnel, bottom funnel really mean?
12:46What ends up happening, I think, is that it kinda just leads us to believe, okay. So our top of funnel should be slop videos that don't contribute to our marketing whatsoever, that are just trend hopping, and everybody who watches them doesn't even follow because they're just trend hopping videos.
12:58That's top of funnel. Middle of funnel, honestly, through reels, like, the fuck even is this? Like, I don't know, to be honest.
13:04And then bottom of funnel, I think when I hear that, I think basically alluding to this idea that, oh, you're just gonna get 300 views and you're gonna position yourself like a guru. That's how I felt about this whole concept of tofu, mofu, bofu.
13:18I think it's over complicated. So from my experience now posting on Instagram for the last three years growing this account and running it as a sole funnel while still feeling like I still want to represent my personal brand like me.
13:31I don't wanna feel like my entire brand feels purely like, oh, this dude is just a sellout. He's a guru. Right?
13:37I'd like to think that I've boiled it down into this new way to do marketing and sell through your profile. And there's four things that I believe that are necessary that you need to achieve through your videos for somebody to go from a complete stranger into eventually going down your funnel and buying from you. Right?
13:56So let's talk about it. This is a These are four things. Viral views.
14:00You still want your video itself to be capable of getting viral views. So you don't wanna just think, oh, because I'm selling through my content, let me just be fine with getting 200 views. Because at the end of the day, then nobody's actually, you know, like What are you gonna convert a sale from like a hundred, two hundred views?
14:17You can, but I think there's a a much better strategy to obviously still try and go viral. Secondly is you want people to become aware that you know what you're talking about, and I call this skill awareness.
14:29But it's essentially that I want people to know that, oh, yeah, Mino knows his shit and he's not just LARPing. Number three is relatable storytelling. This is helpful.
14:37It's not always necessary, but I think it's generally really helpful in your content to persuade people to buy something. Right? And I think of this before and after transformation kind of content.
14:48But it's essentially oftentimes, if somebody wants to make a purchase, you can give them all the logical reasons of like, oh, you know, this product's gonna help you x y z. For example, content creation.
14:58Right? Here's the hook strategy to do x y z and this is how you can get views. Yes.
15:03That works. But if they feel no emotion, odds are like they're probably going to stall making a purchase until later. But a lot of times when we make purchasing decisions in general, regardless of what kind of purchase it is, whether it's coaching, whether it's a physical product, whether it's an app.
15:20Usually, there's some emotion involved and I like to think of the emotional component of selling through your content in relatable storytelling. And then lastly, in order to get people to take action, I like to think of the bottom of funnel style of content as more so in the framework of subtle call to actions.
15:38Okay? Now the interesting thing and the reason why I bring up these pillars of what is necessary in your content rather than just these are the types of content to bucket your videos into is because that means you can literally do this with any style of video format.
15:54You can literally use not just how to educational videos as high converting content, but you can do storytelling content. You can do challenges and vlogs.
16:04You can even run this system through a brand deal. So I made a challenge video as a brand deal and that one even converted pretty well for the brand. I was able to do 3,000 Manychats.
16:14Basically, it's people commenting to get access to the tool from the video. Right? So basically, here are the four parts.
16:21Let's start with viral views. And the thinking is pretty simple. It's like why try to get 750 views when you can get 750,000?
16:29I always like to think about content whenever I'm marketing something, always in the framework of how can I still make a viral video? And I like to think of my call to action and marketing last.
16:40General framework that I go into, like, I have in mind whenever I make a video that's actually meant to sell people something is to kind of forget that I'm selling them something. Because if we're constantly thinking about, oh, how do I make sure my video converts as many people as possible? You're gonna have something called in your video, which essentially means that people are gonna sniff out within the first ten seconds of your video.
17:00They're probably trying to sell them something. And it's really subtle, but I think it kinda just comes off as kinda guru y. And like we all have that one creator in mind that we kinda think of with their content where it's like, something about their vibe seems somewhat like sales y.
17:15So generally, I like to avoid this by in a sense forgetting that I'm making a call to action video. You wanna almost forget the fact that you're trying to sell something in your content whenever you're actually selling something.
17:27And oddly enough, that is the best framework that's led to my best converting videos. This one got 26,000 people to comment for the free guide. This one got 1,500 people to sign up for a webinar.
17:39This got 14,000 people to go towards a low ticket digital product, and this got 3,000 people to go into a brand deal. That's fucking hard to make a brand deal do well by the way because most people see a brand deal and they instantly scroll. I instantly scroll.
17:51I hate watching brand deals. In fact, nobody likes being sold to. So the last thing you wanna do is start with your CTA note.
17:57You wanna start with how do you make a viral video because of thinking about how to make a viral video will get you in the framework of, oh, how do I give value in my video? How do I make my video actually interesting to watch? And as a result, the best ads oftentimes are just simply good videos that are interesting to watch.
18:13And I know it sounds so simple, but it's really hard to do in practice especially when now you're trying to make this a full time thing. I know exactly the feeling. Right?
18:21Where I've woken up and I've been like okay, bet. I have employees to put food on the table for. I have team members who I wanna make sure that I'm showing up for and my content is hitting.
18:32Let me make a video and CTA and the video fucking flops And I'm like holy shit. I'm cooked. My business is cooked.
18:39And you don't wanna get into that scenario. So the way to avoid this where you're trying to market through your content but people can sense that it's sales y and then you almost like burn your brand to the ground is to always approach videos with how do I go viral. And I'll show real examples here.
18:54Have four that did well. But secondly, skill awareness.
18:58What does this mean? This usually manifests in you giving some sort of actionable value or lesson.
19:04So in the case of an educational how to or list video, this usually manifests in giving actual practical tips slash advice slash right?
19:15With storytelling, this usually manifests in like giving some sort of lesson or learning at the end of your story. So you can tell a story for example of how I'm just gonna go off my own story.
19:28How I dropped out of college to start doing content creation and try to make it a full time thing. And then at the end of this video, I can give a lesson where it's like like abundance mindset, for example.
19:39One of the most important things to actually, you know, make a full time living as a creator is to always have things with an abundance mindset, lesson or learning at the end of the story. Right? For a challenge or a vlog as well, it can still be helpful to show your process.
19:53And that's a form of giving value is when you're doing a challenge style video. For example, if I'm doing like Is it possible to start a business in one day and make a thousand dollar? Right?
20:01If I'm doing a video like that, I'm showing my process and that's a form of giving value. I'll just say, in order to make people aware that you are qualified to sell them something, whether it's an agency or a service or it's a consultancy, even if it's a tool like a brand deal, which I'm gonna talk about.
20:18Here, I was actually promoting an app. Right? So how did I get 3,000 people to be interested to actually want to ask for the app even though I'm clearly selling them something?
20:29It's by showing them a process of how I actually did a process or did a thing. Right? And because I was thinking in the frame of how do I make the video go viral, as a result, I made the hook as attention grabbing as possible.
20:42So you see it in this hook. Is it possible to create a website for a business and make our first dollar off of it in just one hour? So I dumped down the process of website creation because I was promoting a website tool to its most simple components, which is, uh, okay.
20:55If I'm trying to think in the framework of how to make a viral video, I think of, okay, how do I appeal to somebody's, like, most basic human desires of making money? And how do I dumb down the process of this whole complex web of online business to, oh, you're gonna make your first dollar from your website in one hour. So that's the viral concept.
21:13So always thinking of viral concepts will help your marketing succeed a lot more. Right? And then another one is relatable storytelling.
21:22Right? And here, I actually think the best way to show the relatable storytelling is to show this example here, which is an actual storytelling video that I did. Three hundred days ago, I started a business, made my first $200,000 online, hosted my first event, dropped out of college.
21:36And today, I closed it down. Oh my god. First client.
21:39We got our first ever. So in this case, in this video, it's interesting because it literally converted like a thousand people to actually sign up for a webinar, which I'm I'm like very clearly selling a product through a webinar.
21:50It's interesting because it feels and it leads very much like just I'm telling the story of my online business journey. And that's an example of yes, at the end of the day, it might feel like, wait, where's like the product pitch? It'll come.
22:00Don't worry. It'll be very subtle and it'll be very it'll be teased at the end. But very specifically, I'm just creating a ton of emotion here.
22:07Right? I'm showing the live reactions where I'm reacting to making my first dollar through the business. I'm using, uh, I think it's My Way by Frank Sinatra, but I'm very specifically using that song because I know it plays to the heartstrings of the viewer where it's like, oh, yeah.
22:21Like, holy shit. I'm watching a journey and I'm essentially watching like a very emotional part of the journey. I also use small things like a riser sound effect as well.
22:32And all in all, show them all these emotional beats to the story to build up to the sale. So I'll show I'll I'll just play the entire video here. I'll let you in on a little secret about these online businesses that we see online.
22:43Most of them fail after a year. Just crossed 10 k in revenue. And there's this beautiful ignorance when we first start a new $100,000.
22:53$100,000. $100,000 per month.
22:55We see advice. I called my mom today. Broke down crying to her.
22:59We apply it. Just moved into my dream apartment. See advice again.
23:0215,000 tomorrow. Apply it again.
23:04I feel like I probably this a priority. But if I've learned anything keeping my online business afloat and growing for the past ten months, is that it's okay to mess up with time. I'm shutting down my business, the content, and adding the biggest things ever.
23:17It's a complete revamp of the personal branding course that I've been selling, and I'm giving away most of it for free. Current piece of advice I'm banking on is that you give everything and the money will come. But, yeah, if you do want to get all my personal branding systems, go in I'm giving away most of the Okay.
23:33Hear me out. I remember thinking, like, while I was scripting this video, I was like, holy manipulative genius.
23:39Because I I was thinking, like, how the hell am I gonna get people to sign up for a webinar and, like, actually make it interesting? So the whole thesis of the video and the whole theme was around this idea of like taking advice and risk.
23:52And I guess like teasing this idea of failure and shutting everything down and teasing it in with, like, all the emotional beats of the story of, like, how I started the business. And then at the end, I tie back that entire thesis of taking advice, trying it out, showing the moments where I was genuinely all of the moments that I all of the clips that I used in the video were all very emotional clips from my journey of running my online business, where I was reacting to either making money or I was being really sad and, like, depressed about something that happened.
24:25And then at the end, I tie it back to an actual lesson. Right? So I don't just say, guys, by the way, you don't make your thing almost distracting from the story.
24:34You make it a part of the story. And that leads me to the, uh, part number four, which is the subtle CTA. Right?
24:41It's, um, instead of making it advice video or video, and then by the way, I plug it in and I'm just like kind of asking the viewer. Instead, I'm teaching a lesson and making the call to action where I say, so I'm applying the advice. I guess since I'm applying this advice of giving all the information away for free, comment, class, and I'll give it away for free.
25:02And it's a way of framing my ask in my story in such a subtle way where it doesn't even feel like an ask. It actually still feels like a give. And that is the whole thinking behind this style of marketing, which is that you should never your your viewers should never feel like, this guy's selling me something or he's asking me to do something.
25:20Because if it feels like you're asking your viewer to do something, then they're gonna feel sold to. They're gonna feel like they're doing you a favor by clicking your link, by buying your shit.
25:30And who the wants to do that? No. They like, we're all driven by, like, selfish incentives as human beings.
25:36We're like, we wanna achieve our own goals. Right? So in this case, it's like, I tease the whole idea of all the results I've gotten in my own personal brand and in my own content journey and my own business journey by saying, oh, we hit 50 k a month.
25:47Oh, we hit, like, our first dollar. It's subtle. Right?
25:51And I'm not saying, like, overly, hey. I'm gonna teach you how to do this.
25:55So if you want it, buy my course. No. Instead, I'm storytelling the entire journey and then looping back the lesson of that story to why they should get the free value by doing commenting the word class.
26:07So that's a storytelling example. And I know it's a little bit like it's there's a lot there.
26:12And I I know I'm kind of breezing over the concept of storytelling, so I wanna use a little bit of a concrete example of a subtle call to action in a brand deal video.
26:23Let me But normally websites take 10 to me. But it's twenty twenty four. Let me actually restart the video so you guys can see.
26:30Is it possible to create a website for a business and make our first dollar off of it in just one hour? Normally, websites take ten hours to me. But it's 2024.
26:37We have AI and Kathy. Oh. So here's our game plan to build our money printing website in just fifty five minutes.
26:42We just created an account. Okay. Perfect.
26:44So I found this tool called Postinger that literally builds our entire website just with AI. I would just let AI create the, uh, this was an interesting one. You usually, with brand deals, you have an ad read line that you have to say a certain line, uh, in order to get paid.
26:55So in this case, I tried my best to sneak it into the script, into a moment that was actually relevant to the story rather than making it. By the way, if you wanna check out this tool, I like, today's video is sponsored by Hostinger.
27:07Like, obviously, that video is probably gonna get one k likes, a 100 likes, you know. But in order for this video to get as much traction as possible, I tried sneaking it into the broader context where it doesn't feel it feels subtle and almost feels like, oh, wait. This is a brand deal?
27:21The goal of a brand deal is almost trick people into watching. Like, you don't want people to think it's a brand deal. And we're gonna use this website to sell our online course.
27:27So I keep posting our list of all my products features. K. Create website.
27:31Okay. Come on. Now step three, and this is the most Alright.
27:33Sorry. I keep pausing the video. But one small thing that I did because usually when you exposition dump and you're you're selling something to your viewer, you kinda wanna break the ice so it doesn't feel like, oh, he's listing features, listing features, oh, he's listing product features.
27:46I broke it up with a oh, okay. I broke it up with like a reaction moment in the story so it still feels like a casual entertaining video where you're watching me react to certain events that are going on in the challenge without it just feeling like I'm dumping information to sell you on the thing.
28:02You just saw a website using the money printing website framework. So come inside and I'll DM you my full website guide for free. Alright.
28:07We have So this is the last component of the subtle CTA. Instead of call to actioning the tool, which I could have easily done that, I said I used my money printing framework.
28:18And instead of even explaining it, I just said I did it by doing my money printing website framework. Con site if you want it. And the goal and something I learned about CTAs especially when doing a common keyword CTA is that you wanna make it last on screen for literally, I'm telling you, like less than five seconds.
28:36This what this ask that you're making with the viewer being like, I use this thing, comment keyword if you want, like comment site if you want it. Boom.
28:44In and out. You don't dwell on the CTA. I think a lot of times when I see the whole like asking or like, oh, I started I'm announcing I'm starting my agency.
28:53Comment blah blah blah. So here's what my agency does. Like, stalling too much on what your offer is oddly enough actually decreases the conversion rate.
29:03And my thinking is that once again, it starts to get people into the framework of like, oh, this video is selling me on something. And it's kind of gross and annoying and that me out. Right?
29:12The whole concept of sale breath sales breath. So immediately, I jump out of the CTA and I just proceed with the story.
29:18Five minutes left and our website is officially done. Now the last step in the last four minutes is that we just need to create a Instagram story to help convert. The hour is officially up.
29:27We just posted this Instagram story. I have to hop on a call, but it's officially been three hours since we posted the story, and in the past three hours, we have made. So, yeah.
29:37And that's the entire CTA, but the CTA itself doesn't last on the screen for long. And note that the entire video is not about teaching the viewer how to use the site framework at all. Right?
29:48In this case, it's a challenge video. But the primary idea around the video is based once again in a viral concept to begin with, which is trying to make money in a really short amount of time.
29:58And that's the whole concept. So start with a viral concept and plug in always think of your CTA as like how do I suddenly sneak it in into my viral concept rather than backwards, which I've done a lot of times.
30:11And it's starting with how do I make money today? I'm gonna make a video that CTAs today. And then try to make a video around a CTA and around, uh, oh, how do I make a video that's promoting this website?
30:23Because we think in that framework, then we're already thinking the framework of taking from a viewer. Right? And if we want our view videos to actually perform well organically and be actually highly retentive to stranger viewers, then at the end of the day, we wanna think of the framework first of what do they want, which is the viral.
30:39It's in a sense like the benefit of thinking first about how to come up with a viral concept rather than thinking first about how do I take from my viewer and sell to them and make sure that they pay me money. Because we think and, know, it goes back to this whole, like, scarcity versus abundance mindset. Right?
30:53I know this is little boo boo, but it's like, if you make a video with this scarce mindset of how do I take from my viewer, it'll likely never go viral. And that's where the whole salesiness at the end of the day comes in, where the whole like guru concept. People, I think it's super subconscious, but I think we as human beings, maybe.
31:08I'll I'll speak for myself. I feel like it's very easy for me to tell when somebody is like very clearly selling something through the videos. And I noticed that a lot of times in my own videos too.
31:17Right? So it's a sliding spectrum. But if you want your videos genuinely to have the highest chance of performing and essentially rather than thinking about, oh, my video either gets attention or it converts attention, There is a world where your video can do all of the above.
31:31It can go viral and it can take somebody through the journey of nurture and it could even by the end of it, somebody could literally buy right after watching a single video. Now it's highly unlikely there's steps of nurture afterwards, which is why oftentimes I use common keyword as the call to action because there's more steps.
31:48If I just was like, okay, go to my link and pay me money, it's probably not gonna work as well as if I have a middle step. So that's where ManyChat comment automations come in. And that's why you probably see it pretty often on my page where I send them, uh, and I use this platform called ManyChat.
32:04There's other auto DMs out there, but here's how it works. So let's say somebody comments after seeing one of these call to action videos, the keyword.
32:11Then what happens is ManyChat, the software, sends them an automated DM. And let me just show you for context what the ManyChat actually looks like on the on the inside. If you wanna set up a very quick automation, here's how you do it.
32:22Basically, hook this, auto DM links from comments. And let's say you just wanna use this link or this video. Like, okay, I posted this video and I put the keyword UGC.
32:33Right? You don't wanna do any word. You wanna do only the specific word.
32:36And then I usually remove the opening DM and I just do DM with a link. Yo. Here's the guide to UGC you were asking for.
32:45And then I add a link here, and let's say it's, you know or it's gonna say UGC guide or maybe it's even you can leave with the value, like, how to make 5 k a month, like, from home, you know, like random like, that's the value prop, let's say, that UGC provides to people.
33:01And then, you know, whatever your link is, like, gclaunchpad.com. Maybe it's shoot. Maybe it's, like, slash, like, ugc.
33:06I I don't know. Whatever whatever the link is. Right?
33:08And then you add it and you go live, and that's how it works. And that's like you can see these are all the ManyChat's that we run. So like for example, one of my webinars, I had people comment six seven.
33:19So that's pretty cool. So yeah. And then we and then the ManyChat's on average have a click through rate of 52%.
33:26Basically, what that means is for for every a 100 people that get sent this message, 50% of them actually end up clicking this button.
33:36And then from there, you have a website of your product that then converts, and then here is where you actually collect the money through a payment processor like WAP, Stanstor, Stripe. Okay.
33:46That is the entirety of the funnel. Okay.
33:50Now I know I just covered a lot. There's one last component, and I added this as a bonus, but it's how we convert people through our Instagram stories.
33:58So this is like an Instagram story template. Question, do you ever use paid ads? Yes.
34:03Justin actually, our head of operations, manages our entire paid ads pipeline, but generally speaking, we don't do paid ads at scale yet. Like most of it is just retargeting existing viewers from my own organic content on Instagram.
34:18Okay. Awesome. Awesome.
34:19So so so here's a big component of Instagram. This is why people say People like Alex or Mozy say Instagram is s tier for running a business and that's why it absolutely mogs TikTok.
34:32And it's kind of up there on par with YouTube. Now YouTube is still probably number one in terms of conversion, but like, you know, a thousand views on YouTube will undoubtedly make you more money than a thousand views on Instagram. But generally speaking, once you build an Instagram audience, the reason why it's so beneficial is because you have Instagram stories.
34:49That is genuinely the million dollar unlock that, uh, genuinely happened when I started posting on Instagram and started gaining like, build my personal brand on Instagram because I have accounts that have followers on TikTok.
35:01The followers mean nothing because there's no way to reach them on TikTok. Instagram, however, I've posted this story post for example, got 67,000 views.
35:10It's insane that Instagram literally gives you a button to press and reach 10% of your followers, which I know sounds almost obvious.
35:19It's like, duh. Of course, I should reach my followers. No.
35:21Follower count in 2026 doesn't really mean anything. Think about YouTube.
35:26Do you have a single button that you can press to just reach all of your subscribers? Hell no. Foot no.
35:31TikTok? Yo. I posted a story on TikTok the other day.
35:34There's a billionaire next to me. I posted a story on TikTok the other day. I have a 165,000 followers on TikTok.
35:40I reached 200 people. Instagram is OP. The fact that I can reach 67,000 people just by pressing a button is absurd.
35:48So I lock in lock in because this is like . And if you see any of these profiles that I've talked about, guess what they're doing with their Instagram stories? They're posting most of their call to action and they're mostly using Instagram stories to sell stuff.
36:02So here we go. This is Brian Mark, for example. He runs a million dollar a month coaching business through his Instagram.
36:09So he does let's say, he has he sells in person event tickets. What else does he do? He converts to his YouTube.
36:15What else does he do? I mean, he gets people to watch his reels. What else does he do?
36:19Posts client results. Sometimes he has just, random stuff from his life. But notice how much he's utilizing his Instagram stories to actually convert to different things, different offers.
36:31Another example that I think is really interesting is, um, let's actually check Shelby's app. I'm sure she's selling something. There we go.
36:37So she sells, uh, her webinars. She basically pushes people to actually sign up for a free class, one of these master class webinars where of course she sells sells them to actually join her She Sells Academy to learn how to be a sales coach.
36:51So all in all, Instagram stories can genuinely be like probably your primary source of revenue. And that's kind of what's ended up happening for my profile on Instagram. Most of our sales nowadays for Content Academy come from Instagram stories, at least on Instagram.
37:06Most people see the Instagram story, they might go to the link in bio, but most of the time it's because we're posting these Instagram stories. So here's the template to turn followers into dollars and all the people who run successful operations and businesses through their Instagram profiles do this. So this is the template.
37:23Okay? And I use a very simple three step story template, you can feel free to just copy this. I made 5 k a month from a brand new Instagram account with zero followers.
37:32So this is the hook slide. Right? Now the interesting thing, for those of you guys who don't know too much about Instagram is that Instagram Stories have their own algorithm.
37:40You can get a massive variance in the amount of reach that your Instagram Stories gets. So the other day I posted a story and it got 16,000 views, but this story got 67,000 views.
37:50And I'm guessing it's because this was a lot more interesting of a hook. So always keep in mind that, yes, as nice as it is to have Instagram followers that you can reach with the press of a button, the hook of your story still matters. So the example of a bad hook for an Instagram story could be I mean, I'll just show you like an example from my own page honestly that did not perform well.
38:13Let's see. I mean, something that probably won't perform too well is if you repost somebody else's post. So in this case, I would guess maybe this one did not get as many views.
38:24Yeah. 14,000 views. So for example, bad Instagram stories that will get you no reaches.
38:29If your first story, your hook story is like reposting, I don't know, like basketball highlights. If you're still posting the fucking like I don't know.
38:38You follow like the NBA and then you post some like NBA thing on your story, that's fine. But if you're trying to run a profile through your Instagram, like, you're genuinely missing out maybe on like five times the amount of people that you can reach their Instagram stories. That's a huge difference in terms of actually running a business through it.
38:54Because the difference between a story reaching 16,000 people and 67,000 is literally five x in the amount of people that we can potentially have go through our website, go through our profile, etcetera.
39:05So first off, make sure you have a good hook that has proof. So hooks of an Instagram story are pretty similar to hooks of a TikTok or Instagram. So if you want good hooks for Instagram stories, these are I literally just take from this document of 255 viral hooks.
39:24Right? So same concept applies because hooks that work for Instagram reels and TikToks at the end of the day are just attention grabbing sentence structures.
39:34So use those intentions grabbing sentence structures and then add in proof. So here's the second component, proof.
39:41And I usually like to put proof in the form of an image. So let's say for us, right, we teach content creation. How do I show that we actually know what we're talking about and get people's attention?
39:51Well, it's through a screenshot showing like a result. So in this case, this is me getting paid $5,000 from this app that does UGC.
40:00But I've seen a lot of people, let's say fitness coaches, who make before after transformation stories where it's literally just left side is a before and right side is an after. And if you don't have client testimonials to use, use your own story like I did here. So you can say for example, this was me five months ago.
40:17This is me today. And then at the bottom, I like to allude to value. So that's another huge thing.
40:24And that is allude to the fact that if they keep staying on this story and listening in and actually reading the rest of the story, they're gonna get this form of value. Okay? And this is pretty much like This is one of my highest performing stories ever actually.
40:40This one right here. This one got 67,000 views which is like really high numbers for me.
40:45That's like over 10% of my followers. Secondly is actual value. And the goal with this is that you prove that you actually know stuff.
40:52Right? So this is the actual value. Here's the cheat code here.
40:54Right? So I just give three points, a very simple value. You want it to also be very easy to read.
41:00Sometimes you can make it, like, long word vomits. That can also work. But generally, I like to keep it pretty simple and easy to read.
41:06And then lastly, I CTA it on the third slide, which is then I have some sort of reply with this x y z keyword and I'll send you either it's a YouTube video or if you're actually call to actioning to your actual paid thing.
41:22Then we can for example, with Content Academy, I say, like, Reply Academy and I'll send you the link. Or if you're, let's say, doing, like, sales calls, right, you're booking people in to do sales calls with you, then you can be, like, swipe up and I'll give you a free consulting call.
41:35Another one that I I like is like, I'm giving away free, like five coaching calls for free for insert, like whatever outcome you're helping them get. So like I'm helping I'm giving away five free sessions to coach you to lose lose weight. Reply to book free coaching.
41:51That's another way to book these kind of calls in to actually start these conversations with people to become eventually nurtured to become buyers for you. Okay?
42:01But the whole goal is to capture their attention first with the hook story because if it doesn't, then odds are you might actually get super low views on the story. Then give them a piece of value so they actually know that you know your stuff. And then lastly, call them to action.
42:16And in ManyChat, you can also do not just a comment automation, but if somebody replies the word or DMs you a certain keyword. So in this case, we have somebody DMs me academy and we even turn on that just so if somebody miss spells it.
42:29That's actually pretty common. Sometimes people would just type like academy. You wanna make sure that like people who miss it's very common.
42:35Can actually, uh, you know, still get the thing. So we just put a cat. And after that, we send them to the website.
42:42And that is the entire Instagram story template. Now the reason why we only do three instead of like seven chains of stories is because generally speaking, whenever somebody looks at your Instagram story, the next slide or the next story in the sequence will always have a drop off.
42:56So in my case, in this story sequence, 16% of people did not get to the next story.
43:02So this first story got 67,000 views, but the next one got, I think, like 50 something thousand views. So you're already losing 10% of people with every story.
43:12So you wanna make sure that like you're calling them to action quick enough because if it's like down at like story number seven, it's it's kinda push and pull where they might have seen a lot of they might have gotten a lot of value from you, but as a result, this number just might be smaller. It might be like 25,000 by that time.
43:28Right? So it's kind of this push and pull where it's like, do you tell them more information through a longer form story, but then as a result, less people are there by the end of it to see your call to action or do you give just more people the call to action? So in my case because our website, right, has a ton a ton of information, usually I like them to just get to the get as many people as possible to see this call to action.
43:51Okay? So that is the entire profile funnel breakdown.
43:58Let's jump to a quick question session. Will this only work on IG? What about TikTok?
44:02Everything content related works on TikTok. The only difference is that TikTok doesn't really have ManyChat. So if somebody comments a keyword, you can't really get them to take an action on TikTok.
44:13So my version of TikTok CTAs is by subtly CTA ing them to check out my bio.
44:19So I actually have an example here on TikTok. I'm glad you asked. So sometimes and this is like the best form of subtle CTA on TikTok because you can't tell them to comment class.
44:28I put at the top of the screen or somewhere small text on the screen, I put, by the way, I'm hosting a free workshop on how to x y z and then I say like it's in my bio. And I just put it as text on the screen so it doesn't take up more time on the video. That's the like one of the best performers for me on TikTok is just sneaking it into a video and putting it on the screen so people become aware.
44:51But it is a lot lower converting than Instagram. Let's see.
44:55Can you give examples of offers for other niches? Let me think.
45:00An interesting example is in the AI niche. I've seen Nick Soraya. I think he's a good example where all of his videos so if you guys are ever worried about like are people gonna get annoyed of me spamming the comment x y z?
45:14This guy spams it every single video and he is just farming people, like commenting for the free resource. And then I think what he does is he is he I wanna say, like, in the DMs, sends, like, a school link or something to a free school community.
45:30So he his funnel is, like, he gets people as many people as possible to comment, let's say, like, GPT for some new GPT tool. Then he sends them to his free school and then the free school upsells them on the the paid school. By the way, I gotta say, dude, your videos look so freaking effortless like a progression when you showed advice and risk.
45:50How do you do that? My best framework, right, obviously, it's like practice because it's basically me saying, like, how do you make a viral video, like, actually story told well. Just number one framework that I can tell you is, like, in a sense, in your scripting process, always add the CTA last.
46:05What I mean by this is, like, all of these videos that are CTAs that have gotten 14,000 comments if I look at the other ones, um, 1,500 comments, 26,000 comments, third 3,000 comments.
46:17In fact, I've had one video get a let me find it. This was promoting a webinar class, but I've had this video get a 100,000 comments, which is it's kind of insane to me. But I always think about the framework of just like whenever I'm scripting the video, it is a normal viral video in the sense that like it's supposed to just be a normal video that's meant to go viral and meant to give as much value as possible and meant to be as interesting as possible.
46:42Then at the end, I think about the CTA. So it's almost like you have a finished script and then you look back at it and you're like, okay.
46:48Now that this is as viral proven as possible, how do I sneak in one line of the script? Literally one line that makes the most sense where I can sneak in.
46:57Oh, I use this tool. I use this I use my website building framework, comment site, if you want it. Boom.
47:02Subtle. In, out, done. The rest of the video is still untouched.
47:06So this entire concept of the CTA does not permeate through the entire script. The entire script was still built on the framework of how do I make people care deeply about my story, which is all of the things that we talk about in Content Academy.
47:18And it's frankly the harder game, which is how do you make an interesting video that gets people to be emotionally bought in? How would you do that for mental health or mindset stuff?
47:28Would think about it from the framework of like everything else is the same, like how to enlist videos, challenge videos, storytelling videos. I would say storytelling and how to videos are probably the best bet for mindset and mental health style of videos, especially storytelling Because a lot of it is emotional, I would guess, especially for mental health.
47:47Right? You essentially wanna make videos that actually make people feel incredibly heard, uh, and incredibly emotionally resonant. That's every form of offers and selling, by the way.
47:56Just because I'm selling content creation doesn't mean I don't want people to feel emotionally resonant with my story. Still want them to. But I would say like storytelling videos and then try to essentially just practice making storytelling videos.
48:08We have I know I'm just saying it like it's easy, it's not. But practice making storytelling videos and then figure out a way to sneak in like then maybe booking a call with you.
48:18Because I think with mental health for example, telling them to get a PDF might not feel like it aligns as much, but with mental health, for example, I think of, like, people probably wanna hop on a call with a real human being and, like, connect with them and have somebody who empathizes with them. So find a way to essentially sneak in, like another way to think about the subtle call to action is, like, you could even say instead of, oh, like, if you want a free call, then comment call.
48:46You could be like, day in the life, let's say, of like a mental health coach, and then the whole video is you hopping on calls. In fact, the entire hypothesis of this Instagram page actually is me documenting building Content Academy.
48:59In a sense, it's one big funnel. Now that's not the only reason why I made the documenting style of content, but it's some of the best ways because it's subtle.
49:07Every day I'm talking about building this business, and I don't have to directly say, guys, please buy. But if they see every day that I'm talking about this thing that I'm doing, like, oh, I hopped on a coaching call today, I don't have to directly say, guys, buy my coaching.
49:18People are just gonna see they're gonna become product aware. Right? They're gonna become product aware and in a sense, they might actually become curious to to learn more.
49:27So sometimes you don't even have to be super explicit about it too. Let's see. Mila, you might start a TikTok shop high ticket mentorship.
49:34You know a lot about TikTok shopping. You've made multiple five things a month consistently, but you literally started four months ago and you're not an expert. Right now, you have a Discord community, you teach people through PowerPoint on call for free.
49:43Your plan is to train TF of out of a couple people for very low cost or free and pay as you go model to gain testimonials. But I don't know if that's the best, most efficient strategy. What steps would you take to eventually build a high ticket mentorship?
49:56I think okay. I don't wanna just say like impostor syndrome, but I think I would think about it from a minimum viable product. And I can't go super in-depth because this would be like a whole other coaching session in general around offer building.
50:07But what I can say is that if you've gotten the result yourself, like, eventually you're going to have to bite the bullet and charge somebody what you actually think you're worth, what you actually think is worth the price. And that's never going to feel like suddenly really comfortable.
50:23The idea of charging somebody is hard and scary because it's sales. And sales is sales is uncomfortable in the sense that you're asking somebody like, trust me with your investment and I will help you get an outcome.
50:35Eventually, you're gonna have to bite that bullet. Now you can grab their testimonials first and do it for free first, but it sounds like you're already doing that. And you've already made multiple five fakes a month consistently, which I'm be honest, like, have more than enough proof.
50:47It would be different if you had only made maybe like $1,000 or like you made at most $10,000 lifetime with TikTok shop.
50:55You clearly have experience. Also, I've like looked at your TikTok shop profile before, Mila. So like I know you have experience.
51:00You're I know you're good at it. I think you can totally charge for high prices now. So it's more like building an offer with just or like doing it for free is more so just to make yourself, like almost like dance around the impostor syndrome.
51:12But I think eventually you're gonna have to bite the bullet. I think a good way to think about it is like, what if you just took on a really, really low amount of people but actually make them all pay and make them pay a a price that is still uncomfortable for you.
51:24Because if you charge like okay. I'm gonna charge them all like a $100 or like $50. Right?
51:28But you know your eventual price is gonna be like a couple thousand. Then that doesn't make you feel uncomfortable either. So I I wanna say that almost doesn't even teach you anything.
51:36So it's like the first time I ever launched, let's say, consulting. I still charge $300 for an hour of my time to, like, consult their personal brand. And I almost threw it up as like a, ah, whatever.
51:47You know, I don't even think people book. And then within the first week, had, like, two people book. So, like, I would honestly say, like, throw up a price and don't have too many high expectations, but maybe take on, like, three people from the free community and do, a small launch there.
52:01And what I'm gonna do in the next month is I'm gonna take on probably like three to five people and work with them closely one to one, but I'm not gonna do it for free either because then it's like well, one, I genuinely think that just would not make sense time wise, But two, it's like I feel like I don't even learn anything about pricing that either.
52:20And there's no skin in the game for me or the prospect either if it's an if it's a comfortable amount of money for both people. Like, that's more touching into, like, sales territory. But in a sense, I think you should think of a price that maybe is not your full price long term, but, like, what is a price that you know would actually be somewhat difficult to sell?
52:38So let's say and I know, like, TikTok shop programs out there, like Creator's Corner, for example. I know they charge 5 k, I think. Maybe their price changed.
52:45I don't know. But like, they charge like 5 k. So like, that's kind of the price point that's out there on the smartphone already.
52:52I used to close for them. Oh, so you have sales experience too. I would say I think 4 k.
52:58I think you would totally at least charge a couple people like 2 k maybe, if like genuinely it feels like a big jump or something like And then do a small launch where it's genuinely like you know you could sell let's say If you know there's like 10 people who would be down to say yes tomorrow, maybe sell, like, three or five just so you know.
53:15And then take rigorous rigorous notes on everything that you do. Document every single call that you take.
53:21Document and, like, even feed it into Claude and help Claude like, work with Claude to even come up with a curriculum thing. That's how you wanna think about, like, a soft launch too.
53:30But, yeah, glad this helped. How do you choose between storytelling formats, talking head with b roll, just b roll, or just talking head for the mental health question?
53:38Testing and research. So, doctor Kivy, if you look up mental health, and I've studied, like, some of the mental health creators, I know they generally don't use b roll, but, you know, that's from preliminary research. Maybe you find other creators who don't who, like, challenge this hypothesis, but, like, from my experience, I've found I've found a lot of mental health creators who do straight talk to the head kind of content and they don't use b roll, and then they use, like, some pensive somber music in the background.
54:04Like, some violin or something. But the way I've answered that question is by referencing people that have researched in the past. So the best way to answer this question is to see what's working right now on the for you page.
54:15So you go on TikTok and you search up like Perfect day, boy edition. You wake I need this. You search your keywords in your niche.
54:22So, like, the word therapy might be a good one. See what comes up and see what style of video people are doing. Are anybody is anybody doing b roll here or does it seem like most people are doing content that is straight talking talking head?
54:34Four years of therapy in one minute. You really do become what you think. If you This is a great example actually.
54:39I'm gonna send this guy. I think it's fire example video. But it's like she's talking to the camera and I'm gonna guess there's zero b roll.
54:46I don't even know if there's any cuts in this video and it feels very authentic. My guess is that people like that in the mental health space because you wanna feel connected if you're making mental health content. And, yes, this would work across TikTok and IG as well.
54:58Yeah. But it's it's like research. And then also see what works well for you because maybe actually you can you notice like, oh, wow.
55:06B roll is actually still doing better for you. Then, like, I would also listen to that data, but research and testing.
55:13In terms of your videos looking effortless, I also mean the angles. Best way I can describe is, like, they look sloppy but still high quality. Do you just do b o point five x and put your camera somewhere that has good lighting and a good background?
55:23Oh, okay. Yes. That one specifically, I think you hit hit the nail on the head, Malte.
55:28It's like point five x lens. A lot of my videos, like most of them, I don't use a nice camera.
55:35And then something I like to study is I like to study actual influencers. So like when I think of the vibe that I want the content to give off, I like this kind of vibe where it's like it can be edited and visually pleasing, but like this creator feels like they just like whipped out their phone and had the spur of a moment thought.
55:52That's the vibe I wanna give. So like generally speaking, I don't like to study the editing or visual styles of like a I'll be honest, like the best I can describe is like guru style.
56:01Like this feels, in my opinion, not my style that I wanna go for where it's like very very produced. Can work for other people's brand, you know.
56:09It depends on the image you wanna give off. But for mine, I figured that the vibe I wanted to give off was more like, yeah, scrappy. So generally speaking, point five x lens, a lot of handheld.
56:19But when I think of the creators who do it really well, I I reference him a lot. But, like, I study a lot of oh, I I have studied a lot of Justin's stuff where it's like he gives off a very similar vibe where it's like very well made, but in a sense, it feels scrappy as well.
56:34And I think it's like funky camera angles and lots of handheld and also being very expressive on camera. That's another one too, like facial expressions.
56:43I know this is like a really niche example, but like eyebrow maxing. I don't know why that like feels more human in my opinion. Eyebrow maxing in my content makes feel more human, so I don't feel like a salesy guru.
56:52Let's see. Okay. Awesome.
56:54We can finish off on this question for a hey. You're wondering if it's better to have one account for your personal brand and another for UGC skincare lifestyle, or if you should combine everything into one account and focus on that. If your personal brand generally speaking is around UGC skincare and lifestyle, which kind of sounds like a personal brand, I would opt more so for combining into one account.
57:16And the reason why I also say that is because long term, I just think focusing on multiple accounts is really hard. Like, it's already hard enough to run one account, and maybe I just suck at, like, compartmentalization.
57:28But I always offer, like I have multiple accounts on Instagram now. And I'm not gonna lie, whenever I was growing one, it was pretty much like the other one got zero attention. So like this account exists and like I don't really use it.
57:41And I thought maybe I can balance both and I just realized like whenever I focus on growing one account and making good content for one of them, I was why didn't I just post this to my main account? And then I realized like, oh yeah. It's like, it's kinda weird.
57:53I don't know. I think the context switching is just weird. So I think it's in my opinion, it's best to just generally have one than two just for focus's sake.
58:01Especially because the topics you said sound very personal brand like, like, usually see skincare lifestyle. And I think they can fit into a personal brand. Relatable content, the other one's skincare.
58:11I think skincare can still fall into like like, I think of some personal brands that have skincare content mixed in with their other stuff. I think of like King Henry. He makes like like Asian looks, matching stuff.
58:22But yeah, King Henry also makes like skincare videos sometimes and stuff like that. Yeah. UGC is a different story because UGC is like all you're doing is you're getting you're also probably getting paid to make those videos.
58:34So it's like all every single one of the videos are meant to promote a product. That's different. But if you're if you're a personal brand like, I I guess if you're not overtly selling just one thing through the account, then it's best to just have one.
58:51So should you create separate if it's only just UGC? Yeah. If it's just only UGC, that's like probably the only exception because then it's like very clearly this account only exists to get paid for promoting a product.
59:03So that's like the one exception that I've seen. But if you kind of have like multiple niches in a sense, like, oh, like I I have skincare but I also have, let's say, lifestyle. I think it's just long term for focus's sake.
59:14You know, if you see yourself in a year's time still juggling two personal, like, personal accounts, then I think, honestly, go for it. I just my experience is, like, I just struggle a lot with compartmentalization personally.
59:27But yeah. Okay. Awesome.
The Hook
The bait, then the rug-pull.
In one hour, a creator who turned zero into roughly $1.6M off Instagram promises an exact, templatized funnel, then rejects the standard top/middle/bottom-of-funnel playbook and rebuilds it live on a Miro board from the bio outward.
Named ideas worth stealing.
03:20list
The 3-part high-converting bio
- What you offer (blatantly clear)
- Proof (numerical social proof)
- Call to action (link or DM keyword)
The repeatable pattern behind every million-dollar Instagram bio Mino studied; make the offer so simple a first-time stranger understands it in one glance.
Steal forany coach or creator bio
13:54list
The 4 pillars every converting video needs
- Viral views
- Skill awareness
- Relatable storytelling
- Subtle CTA
Instead of bucketing videos into funnel stages, make every video hit all four at once, in any format; think viral concept first, CTA last.
Steal forany short-form content that needs to sell without feeling salesy
08:02concept
The minimum viable funnel (no offer yet)
If you have nothing to sell, paywall your calendar on Stan Store and sell one-off calls at $200-370; you get paid, collect data on what people want, and some buyers upgrade.
Steal foranyone starting a coaching or consulting offer from scratch
37:18list
The 3-slide Instagram Story template
- Slide 1: Hook + proof image (allude to value)
- Slide 2: Actual value (3 simple points)
- Slide 3: CTA (reply keyword, wired to ManyChat)
Keep story sequences to three slides because each additional slide loses 10-16% of viewers; a strong hook slide can 5x reach.
Steal forconverting Instagram followers into DMs and sales
16:40concept
Sales breath (what to avoid)
The subtle salesy signal viewers detect in the first ten seconds; avoid it by writing the video as a normal viral video and sneaking the CTA in as one line at the end.
Steal forany pitch woven into content
How they asked for the click.
VERBAL ASK
59:00product
“If you found this helpful and want direct coaching, apply to join my community (Content Academy); script viral videos with Mino AI trained on 1,000+ viral videos.”
Soft and deferred to the outro and description only; the video itself is almost entirely teaching, which models the very no-sales-breath principle it preaches.
MENTIONED ON CAMERA
Visual structure at a glance.
