The argument in one line.
The most valuable use of AI in email marketing is not writing the email but auditing it against a doctrine of human-language rules you upload to a Claude Project -- turning a general model into a brutally specific copy critic.
Read if. Skip if.
READ IF YOU ARE…
- You send cold or warm emails for coaches, consultants, or course creators and are getting low open or click rates.
- You have used AI to write emails and noticed the output sounds generic or robotic.
- You are a freelance email copywriter who wants a systematic pre-send checklist you do not have to run manually.
- You want to understand which specific word patterns make email sound AI-generated at the sentence level.
SKIP IF…
- You already have a rigorous human-editor review process and are not interested in AI-assisted proofing.
- You are looking for an email builder or automation platform, not a copy-quality audit tool.
The full version, fast.
The creator built a Claude Projects tool called HLOS humanizer score by uploading 14 sections of copywriting doctrine -- lists of forbidden buzzwords, robotic transitions, weak CTA patterns -- then wiring in the Anthropic API. When you paste an email and your goal, it returns a 0-100 score, counts of buzzwords and filler words, a readability grade, structural issues with line-level fixes, a performance critique across clarity, specificity, persuasion, and CTA strength, plus a rewrite template. A demo email written entirely by AI scored 17/100. The practical takeaway: Claude Projects can become a domain-specific copy auditor when you supply it with explicit scoring criteria, rather than letting it generate copy that sounds like every other AI-written email.
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00:00 – 01:13
01 · Credentials opener and promise
Establishes Upwork credibility (70k+, 100+ clients), states what the system can do: score emails, flag AI buzzwords, filler words, readability, CTA strength, and produce a rewrite template.
01:13 – 02:07
02 · What the system is NOT for
Explicitly warns against using the tool to write the email; positions it as an auditing and strengthening tool only.
02:07 – 03:38
03 · Getting an Anthropic API key
Screen-walks console.anthropic.com, creating an API key, and mentions the free plan.
03:38 – 04:25
04 · Loading the tool and pasting a demo email
Pastes API key into HLOS UI, loads a demo AI-written email with subject line and goal (book a discovery call), hits analyze.
04:25 – 05:54
05 · Inside the skill docs (HLOS system)
While analysis runs, shows the Google Docs uploaded to Claude Projects: 14 sections of AI word patterns, robotic transitions, filler phrases, weak subject lines and CTAs.
05:54 – 06:16
06 · Google Drive folder reveal
Shows the full stack email marketing skills folder offered as a lead magnet for newsletter subscribers.
06:16 – 08:48
07 · Reading the live analysis (17 out of 100)
Walks through the live output: 19 buzzwords, 7 filler words, readability 45/100, 116-word count, flagged word list, structural issues, performance critique, brutally honest verdict.
08:48 – 09:57
08 · Rewrite template output
Shows the fill-in-the-blank rewrite template the system produces, with subject line tied to a specific pain point and annotated placeholders.
09:57 – 10:45
09 · Second tool and CTA
Mentions a buzzword-only scanner (no performance critique or rewrite), directs viewers to newsletter for both tools.
Lines worth screenshotting.
- An email that scores 17/100 on an AI audit almost always fails on the same axis: every sentence could belong to any product sent to any person.
- The fastest single edit to raise email readability is removing filler words -- really, very, quite, actually, basically -- which lower perceived authority without adding meaning.
- Words like unlock, revolutionize, streamline, and optimize have been so overused in AI copy that readers have trained themselves to stop reading when they appear.
- Claude Projects becomes a domain-specific copy auditor when you upload explicit doctrine -- forbidden phrases, structural rules, CTA patterns -- rather than relying on its general knowledge.
- A subject line for a warm list must earn its open with specificity tied to the reader's current situation; curiosity hooks designed for cold traffic fail on subscribers who already know the sender.
- Click here to learn more as a CTA is systematically mismatched to any high-ticket offer -- the micro-commitment action conflicts with the high-trust outcome it is meant to drive.
- Feeding AI a pre-built evaluation rubric produces feedback measurably more specific than asking the same model to improve this email with no criteria.
- The rewrite template the tool produces is not a finished email but a fill-in-the-blank scaffold showing exactly where specificity needs to be inserted and what kind.
- Building a copy-audit tool as a Claude Project costs nothing beyond an Anthropic API key and the time to document your own copywriting rules.
- Comment-gating and newsletter-gating a useful tool turns a tutorial video into an active lead-generation asset.
How to turn Claude into a copy editor that scores every email.
THE SYSTEM
The leverage is not prompting Claude to write emails but uploading your own doctrine -- forbidden words, structural rules, CTA patterns -- so the model has explicit criteria to score against instead of producing generic feedback.
- An email that scores 17/100 almost always fails on the same axis: every sentence could belong to any product sent to any person -- specificity is the only fix.
- The fastest single edit to raise readability is removing filler words (really, very, quite, actually, basically, literally) which lower perceived authority without adding meaning.
- Words like unlock, revolutionize, streamline, and optimize have been so overused in AI copy that readers have conditioned themselves to stop reading when they appear.
- Feeding Claude Projects a comprehensive doctrine document turns a general-purpose model into a domain-specific copy auditor -- quality of critique scales with specificity of the uploaded docs.
- Subject lines for warm lists need a reason tied to the reader's current situation; curiosity hooks designed for cold traffic fail on subscribers who already know the sender.
- Click here to learn more as a CTA is systematically mismatched to high-ticket offers -- the micro-commitment action conflicts with the high-trust outcome (discovery call) it is meant to drive.
Things they pointed at.
04:25toolHLOS humanizer score -- Google Docs skill files
Lines you could clip.
01:21
“Writing the email will just destroy the whole overall strategy of this AI system and I do not want you to concentrate on writing the email.”
06:47
“This system is actually trained for it to be brutally brutally brutal with you, with your email.”
08:11
“This email will not work. It reads like a mail merge that was never finished.”
Word for word.
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metaphor
00:00Hey. So over the last two years, I've worked with over 100 plus clients on platforms such as Mailchimp, HubSpot, GoHuddl, and ClickFunnels. Plus, I've earned over 70 k plus on Upwork working with coaches, consultant, and course creators on email marketing system and copywriting engines.
00:13Right? And in today's video, specifically, I'm going to show you, um, an AI email marketing system that you can actually paste your own email in here. Tell, um, the AI system exactly what you're trying to achieve with the email and it will actually help you analyze the email, identify the AI buzzwords regarding the skills that you will upload to the system itself.
00:32I can even share this system with you. So if you need it, you can just let me know in the comment section. I will send you a link to it where you can just actually use it because I've already done all the work for you.
00:40Right? I've uploaded these skills and everything. Right?
00:43But if you need it, I I can just send it to you. Right? But itself, it can actually identify all the AI buzzwords.
00:49It can actually even tell you the filler phrases that are in your email. It can tell you the readability. It can actually tell you the word count of the whole email, whether you should reduce it or increase it.
00:57Right? All the exact things, um, about performance of your email. So for example, how will your email actually perform?
01:03It will perform poor or it will perform great. It will actually tell you and it will just, um, show you exactly what you should do so that you can fix every single thing. So if it's clarity, specificity, um, persuasion or to strengthen your CTA so that you can get the best output from your emails, the best conversions, it can actually show you.
01:19Plus it can write also, um, the template that you can actually use. Now, this is not just to write the email.
01:25Right? It's not writing the email. Writing the email will just destroy the whole the overall strategy of this AI system and I don't want you to concentrate on writing the email.
01:34But instead, it should just give out exactly Maybe here, you should name maybe something specific, maybe a pain point, maybe an outcome or a situation that is really relevant to, um, the reader or something like that. So it will just point out things like that and give you maybe a specific formula on what you can actually do so that you can strengthen the email and make it the best email out there.
01:51Now, how does this actual system actually work and how are you going to use it? Right? So here's the thing.
01:57Right? Um, first thing is first. Um, let me press clear.
02:00This is how it actually looks like. Right? So h l o s, which is the human language operational system.
02:07Right? As you can see right here, uh, the human language operating system. Right?
02:11And how it actually works is that you have to have the API key settings for cloud specifically. Right? So the, um, how do you get the API, um, key?
02:21Right? So the first thing is first. Right?
02:23You have to go to consoleanthropic,right,.com, where when you go in this one, you will land in this page, a page just like this one. Right?
02:30And when you land in this page, is cloud console, you will land in this dashboard right here. You don't even need any money to actually do all this.
02:37Right? You can use the free plan actually. When you just go there, create your own account.
02:41For example, um, let me let me copy this and show you exactly how this actually works. So I can copy this, right, and paste it right here and open it.
02:51Right? So after I open it, it takes me directly here, but I think it will go direct. Yeah.
02:55It for mine, it goes directly because I already, um, logged in. So the way you log in, you just log in with your email and it's it's free actually. Right?
03:02And then you will land in this dashboard. Now after you land in this dashboard, I want you to look on the left side. Okay?
03:07On the left bar. Right? Where you will see API keys and you will press that and it will take you right here and you will create a key.
03:13So for example, create a key and then you write the name and then it will give you a key. So for example, let's say, marketing maybe MA probably and then you add it.
03:23After you add it, it will give you a save your API key. Will give you the key and then you will copy the key. Right?
03:29After you copy the key, so for example, it came right here but I don't need it so probably I will delete the API. I already have mine right here.
03:38So after you get it, you will copy the, um, the key as I showed you and you will come and paste it right here. After you paste it right here, you will save the key and the key will be saved as how mine is saving and YouTube will tell you that the deep analysis is ready to run. Right?
03:51And now, right here, you will paste your email. So it's the email copy how exactly you're going to do that, for example. Right?
03:57You can just load a demo. So for example, for me, I can load a demo. It will upload an email specifically just to do a demo for it.
04:04Right? And this is a subject line, and this is the old email. Right?
04:07So this is an email that AI just wrote it just for example so that it can just be used. Right? And right here is what you're trying to get the reader to do.
04:14So maybe get them to click through and book a a discovery call. Right? And after that, it's it's ready.
04:20Right? So you just analyze the copy to take some few seconds, and then it will be ready. Now while we're waiting for it, just to be ready.
04:27Right? Let me show you exactly, uh, all the all the, like, files, all the skills, the docs that I used, um, to actually input into that system so that it can give me the best output just exactly as I'm about to show you. Right?
04:39So this is one of the doc. Right? And then this is the human language operating system.
04:43Um, this includes all the AI words, all the AI writing patterns, the phrases, all the robotic transitions, and all that the generic transitions, all of them that in here, uh, have like 14 sections in here. Right?
04:54I'm about to show you another one which I actually love this because this is exactly like, um, the like the guide to show you exactly what you're going to do. Um, if you upload it to cloud, the cloud will just be reading all these files and after it reads all these files, it knows exactly what to not and what not to know.
05:11What one lies and what to just leave out, to ignore. Right? So this is another one where if you upload it to Cloud, it will just check everything, tell you about generic service client CDAs.
05:21Right? All the openers of the subject line CDAs, right? As I was saying, the killer weak fillers that I use the incentives, so for example, I don't know really, very, quite, actually, basically, literally, extremely, highly, significantly, all those buzzwords is going to actually note them and tell you.
05:37Right? It's going to identify all of that. But that's not all.
05:40That's not all. There's hundreds and hundreds. Let me just show you the drive that I got.
05:44Right? I have a full drive of it. If you just join my email list, you're going to get the whole folder just for you.
05:50Just for you alone. Right? You're just going to have the whole folder for yourself you can use.
05:55Right? So here's the full folder. It has a whole lot of things, the full copywriting, I mean, it's the full stack email marketing, skills, the human AI about maybe welcome sequences and all that.
06:06Right? How to first track how they subject line formulas, their hooks for CTAs, their one class hooks, and this is actually crazy.
06:13Right? Now, um, after that, I think our system, okay, is ready and it it has given us the, um, you know, the results.
06:21Right? So the results are shown and as you can see right here, it's ready to send. It's telling you the overall score which is 17 out of a 100.
06:28Like, this is really poor email and as you can see this is an email that generated by AI. It's really poor. Telling you there is 19 buzzwords, seven filler words, readability is seven is 45 which means it's actually low according to a 100.
06:43The word count is 116 and identifies all the the words.
06:48Now, not to be rude, but there are some words in here that actually you might use them, but this system is actually trained for it to be brutally brutally brutal with you, with your email actually. So it will analyze every single word that might sound robotic or as AI so that you won't send it to your prospects.
07:06Right? So words like unlock, revolutionize, streamline, optimize, drive results, robust, innovate, like all these words mean nothing.
07:14It's just a bunch of words that is used. Right? So the structure of issues tells you exactly right there, um, and then it highlights exactly in the email itself.
07:23So the copy tells you the Savvy client is something like a lock, tells you I hope this email finds you well, I want to reach out solution and all that. Right?
07:30But like what do you mean by solution? You have to actually niche down and be really specific with that. And then it gives you all the fixes on how you can apply them.
07:37Right? So maybe cut additionally and furthermore just that the next sentence, Read aloud where you naturally pause is where the sentence length, um, should change and all that.
07:47Plus, it gives you the performance critic. Right? So maybe the readability.
07:50How much clear is the email? Right? Can they tell what this is about?
07:54The specificity of the email. Is it vague? Is it what?
07:57Right? The persuasion strength, the CTA strength, and then it tells you what a human editor catches. Right?
08:02So the subject line is a cliche, right, that, um, competes with every other email in the inbox. A lot of that one is the single most overused subject line in marketing. A warm subscriber already knows the sender.
08:14The subject should give them a reason specific for them or to the situation, something like that. It should be similar that they can actually open the email. Right?
08:22So link all the CTA strategy, click here to learn more, is mismatched to discovery call. Right? It tells you exactly how you should actually frame even your CTA so that you can get the best output out of it.
08:32Right? Even in the brutally honest, and it tells you exactly what you should do. So this email will not work.
08:37It reads like a . Every sentence could appear um, for any product for any person, you should have to niche down exactly so that you can get the best output out of it. And that's not even the best part here.
08:51The best part is this. Right? It also rewrites the template as I told you.
08:54Right? So it rewrites the template on exactly what you should do next, tell you exactly where you should replace things specifically, um, to what you want or what you want actually your reader to actually do.
09:04Right? For example, now in the subject line, replace with this, um, with the subject line tied to a specific pain point, right, or a moment that your reader is currently in. So for example, it gives you an example that the part of your workflow that's, um, still eating your Thursdays or something like that.
09:17Now it's not actually specific, right, like this is still AI, you have to understand that, but it actually gives you the context on exactly what to consider so that you don't blow up or you don't, uh, fuck up the email. Right? So this is exactly the whole system and it actually is valuable if you've been using it for time to time.
09:35Um, there's this other system which is exactly the same to that one, but for this one, actually, it just analyzes and tells you the buzzwords. Right? So this one is specifically trained for the buzzwords and it's not for the output or predicting the email performance as this one.
09:48Like, this one has the performance critic and it rewrites you the template. But for this one, it does not rewrite the template. It does not tell you, um, the performance critics.
09:55It just, um, flags all the words and phrases that I I and tells you exactly where they are by just, um, pinning out to you in the email exactly. Right?
10:05So if you actually want this, just let me know. It's actually valuable. If you also want this one, just click in the description right there.
10:13You'll find, um, the newsletter. And in the newsletter, when you just sign up, you'll get it as a welcome email. So that's all.
10:18Let me know what you think. If you want this exactly, um, I can even send you exactly, um, the full doc. I will prepare a doc.
10:24Send you exactly on the prompt. Send you exactly what you should do because it took me a while to just iterate it and just get it to run actually exactly as how it's running right now. You don't have to do it because I already have the whole system.
10:34I can just paste the system to you and you can just actually run it on autopilot. But that's all. Right?
10:39Hit the like button. Let me know what you think if you have any questions and yeah. I'll get back to you.
10:44Peace.
The Hook
The bait, then the rug-pull.
A freelance email marketer with over 70k in Upwork earnings opens not by showing results but by handing you the system -- a Claude Projects audit tool that scores your email 0-to-100 and flags every buzzword before you hit send.
Named ideas worth stealing.
02:05concept
HLOS (Human Language Operating System)
A Claude Projects configuration consisting of 14+ sections of uploaded doctrine: forbidden AI buzzwords, robotic transition patterns, filler word lists, weak CTA patterns, subject line rules. The model reads these files and scores any pasted email against them.
Steal forbuilding any domain-specific AI reviewer by uploading your own style guide or quality rubric as project knowledge
07:30list
Email Performance Critique dimensions
- Clarity
- Specificity
- Persuasion strength
- CTA strength
The four axes the HLOS system scores each email on, each rated and explained with specific line-level feedback.
Steal forany email or copy review checklist
How they asked for the click.
VERBAL ASK
09:57newsletter
“Just click in the description right there. You will find the newsletter. And in the newsletter, when you just sign up, you will get it as a welcome email.”
Double-gated: primary CTA is newsletter signup for the skill docs folder; secondary is comment-gating (ask in comments to get the HLOS system link directly). The lead magnet is the tool itself.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
