Big Idea

The argument in one line.

Reaching $1M/year selling websites is a math problem with three valid solutions — high ticket, recurring subscription, or a combo — and which one works for you depends entirely on how comfortable you are closing sales.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You want to start or scale a website agency and need a concrete revenue model, not vague advice.
You are considering GoHighLevel as your backend platform and want to understand how recurring pricing works at scale.
You are already selling websites but pricing them too low or doing one-off projects with no recurring revenue.
You want to sell to local businesses (roofing, remodeling, construction) and need a framework for ROI-based pricing conversations.

SKIP IF…

You are building product SaaS or e-commerce sites — this is entirely focused on local service business clients.
You want organic client acquisition tactics — the video is explicit that the recurring model works best with paid ads.

TL;DR

The full version, fast.

Three paths to $1M selling websites: Method 1 is high-ticket ($5K–$10K per site, 100–200 sales/year) targeting businesses where a better site delivers measurable ROI. Method 2 is a recurring model at $297/month using GoHighLevel to bundle website, missed-call text-back, lead follow-up, and review funnels — 281 clients hits $83K/month. Method 3 layers a $1K upfront fee onto the same recurring plan so day-one revenue covers operating costs. The presenter recommends Method 3 long-term and positions Method 1 only for people already strong in sales.

Free for members

Chat with this breakdown — free.

Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.

Create a free account →

Chapters

Where the time goes.

00:00 – 00:28

01 · Hook and proof

Myth-bust opener followed by live Stripe screenshots showing $100K+ in 4 weeks across two separate agencies.

00:28 – 02:43

02 · Method 1 — High Ticket

$5K or $10K per website. Math breakdown: 200 vs 100 sales per year. Who pays: $5M–$50M revenue businesses. Objection handling for price. Sales-skill prerequisite.

02:43 – 05:30

03 · Method 2 — Recurring Model

$297/month via GoHighLevel. 281 clients = $83K/month. Stacking math at 10 clients/month (month 28) and 25/month (month 14). Bundle: website + missed-call text-back + lead follow-up + review funnel.

05:30 – 06:55

04 · GoHighLevel demo — the $297 bundle

Screen share of GHL onboarding, the Lead Connector client app, and how clients interact with their dashboard from their phone.

06:55 – 07:46

05 · Community proof and course CTA

SWAS community screenshots showing student wins. Mention of the 10K Web Designer course and Zoom coaching access.

07:46 – 09:00

06 · Method 3 — Combo Model

$1K upfront + $297/month. Math table showing combined revenue at each client milestone. Day-one profitability framing.

09:00 – 09:40

07 · Which method is right for you

Decision guide: Method 1 for strong closers, Methods 2 and 3 for operators and beginners. Bridge to next video on client acquisition.

Atomic Insights

Lines worth screenshotting.

Doubling your per-website price from $5K to $10K cuts the number of sales you need per year in half — from 200 to 100.
A construction company doing $10M/year that improves conversion rate by 5% earns $500K more — making a $10K website look cheap.
At $297/month, you do not need 3,367 clients at once — you build to 281 active clients because every new client adds to a permanent revenue stack.
Adding 10 new clients per month at $297 each reaches $83K/month by month 28; adding 25/month hits $100K/month by month 14.
GoHighLevel charges one flat fee regardless of how many clients you run through it — the first client pays off the subscription.
A $1K upfront fee on a recurring deal makes the agency profitable on day one by covering ads, team time, and overhead immediately.
The stickiest part of the $297 bundle is not the website — it is the lead follow-up automation and review funnel that become embedded in the client's daily operations.
The 5-star review funnel routes five-star ratings to Google and routes lower ratings to a private form so they never go public.
Trying to sell a $10K website to a barbershop is structurally wrong — one new barber client is worth $50, so the ROI math never closes.
High-ticket selling requires you to frame website value in dollars of revenue generated, not hours of design work delivered.

Takeaway

Three pricing models, one million dollars, different skill requirements.

WHAT TO LEARN

The ceiling on a website business is not the market — it is which pricing structure matches your current sales ability and how fast you can add recurring clients.

High-ticket pricing ($5K–$10K) only closes consistently when you can frame website value as revenue impact — a 5% conversion lift for a $10M business is worth $500K, making $10K look trivial.
Recurring revenue compounds: every new client is permanent, so the question is not how many clients you need today but how many you can add per month and how long you are willing to stack.
Bundling automation (missed-call text-back, lead follow-up, review funnels) into a website package makes the service sticky because it becomes embedded in the client's daily operations, not just their marketing.
A $1K upfront fee on a recurring deal makes the agency profitable on day one — the setup fee covers ads and team cost, so monthly recurring becomes pure margin from the start.
Selling high-ticket websites to businesses with low average transaction value (barbershops, hair salons) is structurally broken — the ROI math never closes, so the right target market matters more than sales skill.

Glossary

Terms worth knowing.

GoHighLevel (GHL): An all-in-one CRM and marketing automation platform popular with agency owners. Includes website builder, SMS automation, pipeline management, and a white-label client app — charged at a flat monthly fee regardless of client count.
Missed call text-back: An automation that sends an SMS to anyone who calls a business and hangs up without connecting. Prevents lead loss from unanswered calls.
Recurring model: A pricing structure where clients pay a fixed monthly fee indefinitely rather than a one-time project fee. Each new client adds permanently to total monthly revenue.
SWAS: The presenter's paid community of website agency owners, shown in the video as a Skool group with student proof posts.
Combo model: A pricing hybrid: a one-time setup fee ($1K in this video) charged upfront to cover costs, plus a recurring monthly fee ($297) for ongoing platform access and service.

Resources

Things they pointed at.

05:30toolGoHighLevel ↗

06:55product10K Web Designer course

06:55productSWAS Accelerator community ↗

Quotables

Lines you could clip.

01:09

“If a construction company is doing $10,000,000 a year and your website lifts their conversion rate by even 5%, that's an extra $500,000 in revenue for them.”

Concrete ROI math that re-frames price objection in one sentence.→ TikTok hook↗ Tweet quote

02:07

“The problem is probably not the market. The problem is your skill. You just don't know how to position what a website is actually worth to a business.”

Direct accountability reframe — cuts the excuse loop.→ IG reel cold open↗ Tweet quote

07:46

“That $1,000 upfront covers your ads, your team, your time, and your agency is profitable on that first day.”

One-sentence argument for upfront fee — clear, falsifiable, memorable.→ Newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

00:00I'm gonna break the myth that you can't make a million dollars selling websites in 2026. I'll show you not one, but three different ways you can make that million selling websites. First, let's get the proof out of the way.

00:12This is my Stripe screenshot on one of the agencies in my portfolio, and as you can see it's refreshed and we did over a $100,000 in the past four weeks.

00:21And this is the second agency in my portfolio, and as you could see refreshed also over a $100,000 in the past four weeks. Two different agencies with two different price points.

00:31Let me dive in and show you how it works. Alright. Method one is selling high ticket websites.

00:36Look. If you charge $5,000 per website, you need 200 sales per year to make a million dollars.

00:45That's around 17 sales per month. So if you charge $5,000 per website, you need about 200 sales per year to make a million dollars of that year, and that's around 17 sales per month.

00:58However, if you charge $10,000 per website, you need half that. Right?

01:01So a 100 sales per year and around nine per month. Now you might be thinking, well, who's actually going to pay $5,000 or $10,000 for a website?

01:11Now this is the objection that kills about ninety five percent of people because here's the answer. Businesses that are doing 5,000,000 to about 50,000,000 in revenue are happy to pay that much.

01:22Like, if a construction company is doing $10,000,000 a year and your website lifts their conversion rate by even 5%, that's an extra $500,000 in revenue for them.

01:33Right? Then you add a couple back end things like missed call, text back, or maybe automatically follow-up with their leads from their website, or maybe do some Google review campaigns, and you can also charge monthly pricing. And now you can really push the revenue up by hundreds of thousands of dollars more per year.

01:48So if you look at it in terms of ROI, then it's well worth it for them to pay you to get that lift in customers. An example of that could be high ticket businesses.

01:58Look at roofing companies, remodeling companies. Right? Like, if you get a remodeling client, one project, that could be $50,000 for one client.

02:06So, potentially, if you charge them 10,000, but help them get one customer, they're happy to pay that. And if you are struggling with this or for some reason that just seems impossible for you, the problem is probably not the market. The problem is your skill.

02:19You just don't know how to position what a website is actually worth to a business, and that's okay. I want you to accept that. Because the good news is about skill is you can level up your skills.

02:30You can gain more skills. But don't give me the objections of, oh, I don't have enough money to start or this or that. It's really more about you and who you're selling to.

02:38Like, if you're trying to sell these $10,000 websites to hair salons or barbershops, that's gonna be very difficult. Because if you get a barber shop one extra client a month, that's what?

02:48Like, $50? And it could be just as nice of a website. So it's really about who you're selling to versus what it is that you are delivering.

02:55This model, honestly, is mainly for people that are comfortable in sales calls and do have good selling ability. Now, method two is going to be much better for you because it is a much easier sell. This is gonna be more of the volume play.

03:06So here, you're not building custom websites or anything else like that like you're doing in method one. You could be using a template or you could be using AI to build the site, and really you're just giving it to them as is. They buy what you give them, and then you could also add some additional tweaks.

03:20So here's the math that people get wrong. Like, you're charging $297 a month, people look at this and go, oh, a million dollars.

03:28Okay. Divide that by $2.09 7. That means I need 3,367 clients, which seems like a lot of clients, but that's really not the case.

03:37Like, people see these numbers, they panic and they quit, and that's wrong. But what we're doing is that $297 a month is recurring.

03:44So each payment stacks every single month. So you don't need over 3,000 clients. Right?

03:49You build up to 281 clients right here because then your monthly revenue is $83,000. And again, this is a much better business model because it's recurring, so it's coming in every single month.

04:01Now how does this actually look if you're stacking this every single month? So look, if you're growing by 10 new clients per month, this is steady growth. By month six, let's say you're at 60 clients, you're making about $17,000 per month.

04:15So by the time you get to that $83,000 a month, the $1,000,000 per year run rate, you need 280 clients, and you will be on month 28.

04:26However, if you wanna go aggressively and you have a solid strategy to get clients, I think with this method, the best way is gonna be by running ads. And this is what I recommend you do once you cross your first 5 or 6 k a month.

04:39Just start reinvesting even a thousand dollars a month into ads. So you can fill up your calendar with people that are interested in this business.

04:46So with 25 new clients a month, then by month 14, you are at over a $100,000 per month.

04:54And, of course, there's gonna be things like churn, like some clients will leave and so forth. But if you just keep on signing clients, you'll get there. In fact, I did a podcast on my channel with a guy named Mike from my community that took these same strategies and built a business on this exact freaking price point with a website as his main offer.

05:12And he's one of my top students because he just took action. He turned off his brain. He slightly started tweaking things, but he was selling this as his core.

05:20And now you might be thinking, okay. But, like, who's gonna pay $300 a month for a website? Well, if you just sell him a website, probably not that many people.

05:27So what you wanna do is link up a few different things. You wanna link up the website. You wanna link up missed call text back, which basically just text the people back in case they miss any calls.

05:37You can link up instant lead follow ups. So if someone fills out a website contact form, we automatically text them as well as email them, and then you wanna link up a five star review funnel. And this is also super easy because all you do is just text all their past customers, and you send it to a funnel that asks them, hey.

05:54How would you rate us? If they select five stars, it goes to Google. They select two stars.

05:57It just pops up a form and says, what can we do to improve? And then it doesn't actually get published anywhere. And by the way, to build all this, we just use Go High Level.

06:05You can set up everything we just talked about and charge $300 per month. And the cool thing is you only pay HighLevel one fee whether you have a thousand clients or you have one client.

06:14So your first client pays off the subscription. And then what we do is we just have our clients install the client app right here, and then on the app is where they check how their website is performing. Cool.

06:23Here are the appointments that came in, and then they can even make calls from here. They can have conversations with their leads all inside of their pocket.

06:32So now your website is a part of their business. It's integrated with their company. That is what makes it so sticky and so valuable.

06:39And look, this model is perfect for people who are just not that good at sales yet because it's way easier to sell $300 a month plan than like a 5 or $10,000 website, and also the sales just come in predictably every single month. Like, realistically, if you sell 10 websites that are all high ticket, the next month, you're back down to zero because you're collecting nothing recurring.

07:00And that is why I like this model way better. And by the way, I know this business model works extremely well because this is my community, and there's tons of people getting results to this day. Like, this ten days ago, just got my first potential client.

07:12Boom. This guy, sixteen days ago, we signed our first client in five days. First client on day three of cold calling.

07:18And by the way, cold calling is just one way to get clients, but there's tons of people crushing. This guy's a client number 40, so he's crushing three deals in one day. And if you wanna take all of my website templates, you also could do that right here inside the 10 k web designer course.

07:32You can just take all my templates and use them for yourself and use them for your clients. And then if you have questions around anything, just go to the calendar tab and you can literally jump on Zoom with me as well as the other coaches that are in here, which by the way, were all students at one point and grew their business past $10.20, $3,050,000 dollars per month.

07:47And if you wanna join this, it's completely free. Just go in my description. There's a link to Go High Level.

07:52If you sign up with this link, you get access to all my resources, all my bonuses. I'm the number one Go High Level affiliate as well as I won the number one course because my stuff just works. No one has case studies and testimonials like I do.

08:05Now as you get better and better at sales, you can also charge money upfront. I recommend you charge a thousand dollars upfront, and then what you do is you just make some tweaks on that website. Because in the previous method, you aren't changing anything.

08:17You're just changing the content, of course, some of the photos, the logo to fit your client's needs. But with this one, you can actually move things around. And because we're using AI, this is also very easy to do, and most of this you can just change with your voice.

08:28You just send a voice prompt, Hey. Change this. Change that to fit this client's website, and then everything is done.

08:34So what ends up happening is that $1,000 upfront covers your ads, your team, your time, and your agency is profitable on that first day. Because this point, you're running like a website agency since it's not just you. I recommend you get employees in here that build everything for you, so you can just focus on getting more sales.

08:51So honestly, you can just make way more with this model. Because if you sold 281 clients, this is how much cash you are collecting up front, and you have this $83,000 a month in recurring revenue.

09:05So even if the next month you sign on zero clients, you are starting that month with $80,000 in your pocket. And that's why this model is so beautiful and so effective.

09:14So, look, if you're good at sales, maybe the first method is the best for you. But if you're not that good at sales and you like doing more of the operation stuff and you like running the company, method two and method three is gonna be way better for you. As well as, I think, long term, method two and three just crush method one.

09:30And now you're probably wondering, okay. Great. But how do I actually find clients to sell to?

09:34How do I do the sales call? How do I do all this? That's exactly why I linked up this video for you next.

The Hook

The bait, then the rug-pull.

The opener is a direct myth-bust: the presenter claims not just that seven figures from website sales is possible, but that there are three distinct mechanical paths to get there — and backs each one with live Stripe screenshots and detailed math tables.

Frameworks

Named ideas worth stealing.

00:28list

Three Website Business Models

Method 1: High Ticket ($5K–$10K one-time)
Method 2: Recurring ($297/month)
Method 3: Combo ($1K upfront + $297/month)

Three distinct paths to $1M/year selling websites, each requiring different skill levels and growth timelines.

Steal forPricing decision framework for any productized service

01:09model

ROI Reframe for High-Ticket Clients

Position website cost against revenue impact: a 5% conversion lift for a $10M business = $500K, making a $10K website self-evident.

Steal forAny sales conversation where the prospect balks at price

04:05model

Revenue Stacking Math

Each new recurring client is permanent — so the question is monthly new client rate and time to target MRR, not total clients needed today.

Steal forAny recurring revenue business projection or pitch

05:30list

$297 Service Bundle

Website
Missed call text-back
Instant lead follow-up (SMS + email)
5-star review funnel
Client mobile app (Lead Connector)

Five components bundled inside the $297/month GoHighLevel offer. Each adds stickiness; automation pieces embed the service in the client's business.

Steal forPackaging a productized service to justify monthly pricing

CTA Breakdown

How they asked for the click.

VERBAL ASK

07:46link

“Go in my description. There's a link to Go High Level. If you sign up with this link, you get access to all my resources, all my bonuses.”

Soft-sell affiliate pitch woven into the Method 2 section before the main CTA. Positioned as giving away free resources in exchange for using his referral link. Closes with a linked next-video card on client acquisition.

MENTIONED ON CAMERA

05:30toolGoHighLevel ↗

06:55productSWAS Accelerator community ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.

OTHER LINKSAlso linked in the description.

Storyboard