The argument in one line.
Growing from 1,200 to 14,847 LinkedIn followers in 90 days required moving through four escalating levels of Claude usage, ending in a fully autonomous system that researches, writes, posts, and DMs commenters without human involvement.
Read if. Skip if.
READ IF YOU ARE…
- LinkedIn creators who are posting consistently but growing slowly and suspect they're stuck at a surface-level AI workflow
- Founders and B2B marketers who want to see a full four-level progression from basic Claude prompting to fully autonomous posting and DM sequences
- Non-technical users who want to grow on LinkedIn using Claude but aren't sure where to start or how far it can go
SKIP IF…
- People not focused on LinkedIn — the entire system is built and calibrated for that platform specifically
- Viewers who already run a fully automated content-to-DM pipeline and are looking for edge optimizations, not the full walkthrough
The full version, fast.
Growing on LinkedIn with AI is not a prompting problem — it is a level problem. Most creators are stuck at level one (basic chat prompting) without knowing that three more levels exist. This walkthrough demonstrates four escalating stages: level one is standard Claude Chat prompting with research enabled, level two is Claude Projects with a tone-of-voice file that makes every post sound like you, level three is Claude Code skills using Playwright to automate browser-based publishing without touching LinkedIn's API, and level four is a fully autonomous Obsidian vault system that generates, schedules, posts, and sends follow-up DMs without manual input. The progression from 1,200 to 14,847 followers in 90 days tracks directly with moving from earlier to later levels.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Where the time goes.
00:00 – 00:40
01 · Hook + gap framing
Result claim (1,200 to 14,847 followers), gap insight (most people stuck at Level 1), promise of all four levels.
00:40 – 02:37
02 · Level 1: Basic Claude Chat + Research Mode
Live demo in Claude.ai: prompt for viral LinkedIn post, select angle and audience, enable Research mode to pull hard statistics into the hook.
02:37 – 02:58
03 · Sponsor (self-plug: masterclass)
Duncan plugs his own Claude Code + personal brand masterclass — 10-second self-sponsor.
02:58 – 07:32
04 · Level 2: Claude Projects + Tone-of-Voice Files
Creates a LinkedIn Post Writer project. Generates a system prompt using Claude. Uploads tone-of-voice (Yoda persona demo), social proof, and personal story docs. Posts now have identity.
07:32 – 11:41
05 · Level 3: Claude Code Skill + Playwright Auto-Publish
Builds a Claude Code skill in plan mode. Installs Microsoft Playwright CLI via GitHub. Skill researches Reddit, writes in voice, and browser-automates the LinkedIn publish with zero copy-paste.
11:41 – 13:09
06 · Level 3.5: Routines / Daily Schedule
Sets up a Claude Code Routine or /schedule command to run the LinkedIn skill every morning at 8AM, cycling through keyword lists.
13:09 – 14:55
07 · Level 4: Obsidian Vault Knowledge Brain + LeadShark
Full autonomous stack: Vault holds audience notes, performance data, recent posts (prevents repetition), coaching transcripts. Reddit-mines for pain. Auto-DMs commenters via LeadShark. CTA to The Build Room community.
Lines worth screenshotting.
- Going from 1,200 to 14,847 LinkedIn followers in 90 days came from upgrading AI usage level, not from posting more frequently.
- Most people using AI for LinkedIn content are stuck at level one — basic chat — without knowing levels two, three, and four exist.
- Posts with a hard statistic in the opening hook consistently outperform posts without one.
- Claude Projects gives you a persistent system prompt and file library so every post follows the same instructions without re-prompting.
- The Microsoft Playwright CLI gives Claude browser access, so it can research, write, and publish a LinkedIn post without you touching anything.
- Saving your cookies after the first login means the browser automation runs fully hands-free on every subsequent session.
- A scheduled Claude skill can post to LinkedIn every morning at 8AM by cycling through a keyword list you define once.
- Auto-DMing every commenter via a tool like LeadShark turns a single LinkedIn post into an automated lead generation loop.
- A knowledge vault containing coaching calls, testimonials, performance data, and personal stories is what separates content that sounds like you from content that sounds like everyone else.
- When no topic is given, a well-built skill can auto-scan Reddit for what your ideal customer is complaining about right now and pick the most relevant angle.
- Knowing your recent post history inside the skill prevents the system from repeating the same content day after day.
- The gap between level one and level four is not technical skill — it is knowing these levels exist.
The ladder format is the playbook.
Steal this structure
Four levels of anything — from basic to autonomous — is the most frictionless tutorial format on YouTube right now.
- The gap framing ('most people are stuck at Level 1') beats a benefits list — name the ceiling people are bumping against.
- Self-generating the system prompt on camera (Level 2) is a trust hack — it shows how to get started, not just what the end state looks like.
- The Playwright reveal is the money shot — real browser automation live on screen. Any Claude Code skill that touches the outside world deserves its own demo moment.
- Level 3.5 (routines/scheduling) is easy to miss but worth stealing — a half-step that bridges demo and daily practice.
- The Obsidian Vault as a personal knowledge brain is the most transferable concept — Joe's equivalent is a JoeFlow knowledge vault that feeds dictation sessions, not just LinkedIn posts.
- His skill's one rule ('the hook cannot be mediocre') belongs in every content system — encode it as a constraint, not a suggestion.
Terms worth knowing.
- Claude Projects
- A workspace feature inside Claude that lets users store persistent instructions, tone-of-voice files, and reference documents so the model applies them consistently across every conversation in that project.
- System prompt
- A set of instructions given to an AI model before any user interaction begins, establishing its role, rules, and behavior for the entire session.
- Claude Code skills
- Custom reusable automations built inside Claude Code — similar to scripts — that can perform multi-step tasks like researching a topic, drafting content, and publishing it, all triggered by a single slash command.
- Microsoft Playwright CLI
- A command-line browser automation tool that lets a program control a real web browser — clicking buttons, filling forms, navigating pages — without human interaction.
- Connectors (Claude Code)
- Pre-built integrations in Claude Code that link the agent to external services like GitHub, Notion, Gmail, or Google Drive so it can read from and write to those platforms directly.
- Obsidian Vault
- A local folder of Markdown files managed by the Obsidian note-taking app, used here as a personal knowledge base storing the creator's stories, performance data, audience notes, and proof points.
- ICP (Ideal Customer Profile)
- A detailed description of the specific type of person or business a creator or company most wants to reach, used to filter content topics, messaging, and offers.
- LeadShark
- A LinkedIn automation platform that can automatically send direct messages to users who comment on a post, typically used to deliver lead magnets or start conversations at scale.
- Routine (Claude Code)
- A scheduled, recurring automation in Claude Code that runs a specified skill or set of instructions at a fixed time — for example, publishing a LinkedIn post every morning at 8 AM.
Things they pointed at.
13:54toolLeadShark
Lines you could clip.
00:07
“Most people don't even know that levels two, three, and four even exist. And this gap is costing you followers every single day.”
01:37
“Most knowledge workers are one bad quarter away from being replaced, not by a smarter person, by a $20 a month subscription.”
08:46
“Quad now has access to your browser, and so anything that you can do on the internet, Claude can do for you.”
13:08
“The first line of the post has to stop someone mid-scroll. Everything else can be mediocre. The hook cannot.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogy
00:00In this video, I'm gonna show you the four levels of Quad that I have personally used to go from 1,200 followers to over 14,000 followers on LinkedIn in the last ninety days. You can see that since I started using these systems, .
00:14If you're using Quad for LinkedIn and your posts still don't sound like you or your account isn't growing, it's probably not because of your prompting. It's probably just because you're stuck at level one. Most people don't even know that levels two, three, and four even exist.
00:26And this gap is costing you followers every single day. It doesn't matter if you're not technical because we start super simple, but by the end of this video, I will show you how you can become an advanced user and skyrocket your growth. So focus in, close all your open tabs, and let's build.
00:40Level one is just basic text prompting inside of Cloud Chat, and it's actually already way more powerful than you might think. So you could come into Cloud Chat inside the desktop app, and you can say something like, write me a viral LinkedIn post about how AI is reshaping the work force.
00:58So this is pretty cool. And if you're new to creating content or writing on LinkedIn or working with AI in general, you can see how smart these systems have already gotten. And it, like, identifies that your LinkedIn audience and voice are distinct.
01:10So a generic post would be off brand, and then it gives you some options for, like, what angle do you want this post to take, and there is no right or wrong answer. It's really up to you. Right?
01:19Do you want, you know, an operator opportunity, some sort uncomfortable truth, a contrarian reframe? Let's go with an uncomfortable truth. Who are you writing for?
01:26Let's say knowledge workers. And if there's anything specific that you want included in the post, you could just go ahead and put that in here. I'll leave it blank for now, and we can just say write this post.
01:37Most knowledge workers are one bad quarter away from being replaced, not by a smarter person, by a $20 a month subscription. So this is pretty good and it goes ahead to write this post. And this is all well and fine, but you can actually already make it so much better right here inside of chat.
01:51One of the main things that's missing from this is actual like real world information. And what's pretty cool is that right inside of chat, it may be behind my head, but you could click the plus and you can turn on research here. So now you can actually have it research the topic that you want to talk about to bring in some relevant information.
02:07Can you search the web to get a little more information about this that we could weave into the post and also write a stronger opening hook? So we can open this up and we can actually see that in just a couple seconds, it found like nine different sources that it can use to actually pull real information into your post. Companies using ChatTPT report that 49% of them have already replaced workers because of it.
02:29When I personally notice that post that have some sort of like hard statistic in the opening hook do tend to perform a lot better. So this is level one, but if you're trying to build a personal brand, like this doesn't sound like anyone. This is where level two comes in.
02:40Give me ten seconds to talk about today's sponsor. It's me. I just finished an entire master class on how to use Claude code and AI to grow an audience and attract high value clients all inbound, no cold outreach grind, and how to build a highly profitable personal brand all using AI.
02:55Just check the link in the description if you wanna get started. Level two is Claude projects, and they're really easy to access. You can just come up here and open a brand new project and click new project.
03:06And a project is basically a place to hold all of your knowledge and information related to some sort of specific task. So we can say LinkedIn post writer, and you can fill in this description but you don't actually have to.
03:18So currently when you first open this up, there is absolutely nothing in here. And there's basically two pieces of information that are the most important. One is this instructions section, which you can basically think of like some sort of prompt or a system prompt.
03:30And the second part is this files down here where you store any information like tone of voice guidelines or personal stories or things like that. So the first thing we need to do is we need to basically come up with a prompt for how this system is going to function. So we can just ask Claude to create our prompt for us.
03:45I need you to create a system prompt for me. It's for a viral LinkedIn post writer. Every post should have a really strong opening hook.
03:52The first thing the system should do is search the web for any relevant information on the topic, especially hard statistics that can be woven into the post. And it should always look at the files for the tone of voice, any personal stories, or proof points that may actually make the story more compelling.
04:10So this just wrote an entire prompt for us that we can use in our project. You are an elite LinkedIn ghostwriter. Your job is to write scroll stopping, high engagement LinkedIn posts that feel human, authoritative, and impossible to ignore.
04:21What's really great about quad projects is that as soon as you are ready to move away from like typing a prompt to quad every single time, you can build a project to have really consistent predictable results. Here, it goes ahead to define the first step which is to always research and it gives it a complete breakdown of how to actually perform that research.
04:37Then step two is all about how the hook supposed to be crafted, and this knows a lot of information already that like you may not just know intuitively. And then it goes ahead and breaks down a structure for you, and any sort of voice and style rules, and the final format. And you can go ahead and you can customize this however you like.
04:53So if you come back up to the top here, you can click copy, I can pop back into the LinkedIn Ghostwriter. If we come down into instructions, click the plus, and I can paste this in. And so now every time it's going to write a post following these really specific instructions.
05:08So let me show you what this creates, and then I'll show you how to make it even more on brand. Write a viral LinkedIn post about how AI is impacting the workforce.
05:18Young people entering tech right now are the canaries in the coal mine. That's not a metaphor. It's what Stanford researchers literally called them in their 2025 paper.
05:26So right now we are making a shocking statement in the beginning and then backing this up with qualified research from Stanford. But again, this sounds robotic. So what we can do is we can come back into our LinkedIn post writer inside the project and now we can add files to make it sound like you.
05:41And just for fun, I created this tone of voice guidelines to sound like the wise master Yoda who is the oldest and most revered Jedi master in the Star Wars universe. You can go ahead and create this for you. And if you've already been interacting with Quad or even ChadGPT, like, it has a lot of memory about the conversations and your talking style.
05:58And you can basically say, based off of everything you know about me and all of our conversations, create a tone of voice guidelines document. And we'll go ahead and it'll create something like this about the core characteristics like ancient wisdom, calm authority, playful mischief, how to actually structure all of your sentences, what vocabulary you use, how you speak, your rhythm, and things like that.
06:17I went ahead and I created a couple more documents like your social proof. Right? Do you have any success stories?
06:22Is there anything that you have accomplished that we can point to to make your post stronger? As well as any sort of personal stories, is there anything in your life that is relevant and personal to you that will make your story or your post more compelling or actually more relatable to other people? So now you can just come into your files and you can go upload from device, navigate to where these are, and now I can upload all of these docs into our project.
06:44And so now combining our files with our system prompt, we can now write a post that sounds like us based off of our experience, based off of our success, and in a predictable format. Write me a viral LinkedIn post about how AI is changing the workforce. So the first thing it's going to do is it's going to search the web because that's step one in our prompt.
07:03And then it's going to actually write this in Yoda's tone of voice. So wrong, most people are, about what AI is doing to the workforce. Not stealing jobs, it is splitting them.
07:12And so then it goes ahead to actually cite some statistics from the research and craft this post. Of course, you're not gonna sound like Yoda but I think you get the idea. And this is all well and good but it still requires you to come in here, like copy this, go ahead and paste this over to LinkedIn manually every single time you wanna create a new LinkedIn post.
07:30That's where level three comes in. I'm gonna come up to the top over here. I'm gonna hop into Cloud Code.
07:35I don't want you to be scared because it says Cloud Code. You can still talk to this just like you've been talking to Cloud before, don't panic. Level three is called skills and they are the most powerful, relatively new invention that has come to the world of AI.
07:49And skills function a little bit similarly to a Claude project with a very predictable set of instructions, but what makes them so powerful is that they can actually take action and do things for you. So now with a Claude skill, not only can I write my post based on whatever topic and my tone of voice based on my story, I can actually automatically publish this to LinkedIn without me having to touch anything, no copy and pasting?
08:12Inside of Cloud Code, there are already these things called connectors. I just moved this over so my face wasn't in the way. And you can come into add and you can go into connectors and you can either add connectors or manage them.
08:22And a lot of these connectors might be things that are really familiar to you like GitHub or Gmail or Google Drive or Notion. And a lot of companies are coming out with these connectors for Cloud because Cloud is taking over the world. And so now you could create a skill that says, hey, research my LinkedIn post, and once it's done, I want you to automatically save it into Notion for me if you're keeping track of all of your LinkedIn posts.
08:41So that is pretty cool. But there is one connector that you don't actually have direct access to in here that is pretty much the most powerful thing that has come out, and it is called the Microsoft Playwright CLI. Basically what this means is that Quad now has access to your browser, and so anything that you can do on the internet, Claude can do for you.
08:59And so if you are trying to build a skill that does all the things that I say and automatically post, you can just ask Claude, and you can say, hey, I need to build a skill that automatically researches the Internet or Reddit based off a given topic. It writes LinkedIn posts and my tone of voice based off of my personal story and proof points, and then actually uses the Microsoft Playwright CLI to post live on LinkedIn.
09:21If you want to install the Playwright CLI for yourself, you can just come to this website, copy this link, come into Quad Code, paste it in, and say, yo, Quad, install this for me. And what I'm gonna do is I'm just gonna switch this over to plan mode and send this off and you can basically see the plan that Claude is going to create to actually make this skill for you.
09:40And so now you can see that this is the plan for the skill that Claude just whipped up for me. And so I want a brand new skill called the LinkedIn YouTube skill that will research the Internet and Reddit based on a given topic, write a LinkedIn post in my tone of voice using my brand story and proof points, and post live to LinkedIn via the Playwright browser automation.
10:00And then it goes ahead to break this down into more detail. You honestly don't really need to know what this means. You need to do is come over here and click accept and auto mode and and Claude is just going to get to work coding for you.
10:10So now that Claude has finished writing the skill for me, you may have to restart Claude to load it, but you can type in slash and I now have this new LinkedIn YouTube skill that can go ahead and I can say, write me a LinkedIn post about how AI is reshaping the workforce. So the first thing it's going to do, it's going to load all of my intelligence files like anything about my positioning or my audience or my tone of voice or things like that.
10:33The next thing it does, it just fires off the research engine to scrape Reddit for any content regarding this topic. It searches the web to figure out how AI is reshaping the workforce in 2026, and then it's gonna go ahead and write the post and publish it to LinkedIn for me.
10:46So you can see that Claude actually went ahead and opened up this separate browser for us. This is what's using the Playwright CLI. And the first time you use this, you're just gonna need to log in with your username and password, but then it's going to save what's known as your cookies for all future runs so that you actually don't have to do this again for, like, a couple And so now you can see that Claude is actually going into LinkedIn.
11:05He clicked the button to like write a post and it's now going to actually draft the post for me. You can see it just went ahead and copy and pasted our entire post into LinkedIn. What it's doing is it's basically going to take a screenshot to figure out where this blue post button is at the bottom of the feed.
11:21You can see it just clicked it, hands free, and now our post is successful. And we can see here I just posted this. Everyone is asking which jobs AI will take next.
11:29That's the wrong question. The thread blowing up on Reddit right now, etcetera, etcetera, etcetera. So this is pretty cool, and now we have this repeatable skill that we can use every time.
11:38There are actually two ways in which you can make this even better. One is sort of like a level 3.5, and then the next is level four.
11:45So the next thing that you can do, which is kinda like level 3.5, is if you wanted to just be able to post on LinkedIn consistently, you could set up a routine and you can do this manually or you can basically tell Claude to do this for you. And this is essentially just like a set of scheduled actions.
12:00And what you could do is you can come in and click new routine, go ahead, click local. We can say, like, daily LinkedIn post. Say, write a LinkedIn post every day.
12:11And what you wanna do is you just wanna select the folder that you're working in. And what you could say is like, I want to run the LinkedIn YT skill every single day at 8AM to find a topic relevant in my niche and write a LinkedIn post and actually publish it for me.
12:25You could say something like this, and basically what it's going to do is it's going to write a post every single day. And a way that you could actually improve this is like maybe you could give it a list of keywords to research that it can cycle through so that you're not, you know, creating the same content every single day.
12:39The world is your oyster at this point. If you didn't want to go in and do this manually, you could do the same thing here and you can just type in slash schedule and this basically creates a schedule or a routine for you and you would just say the same thing. I wanna run this LinkedIn YT post every single morning at 8AM and maybe, you know, come up with a list of sort of 10 keywords that might be relevant to me and my audience that we can cycle through so we're not repeating the same content.
13:03But now for level four is where this thing gets crazy powerful and this has really allowed my growth on LinkedIn to absolutely skyrocket. So I already have a LinkedIn post skill and I just asked Claude to explain this skill to me like I'm five so I can explain it to you super, super simply. So this is a LinkedIn skill that I built for myself that functions really similarly to the one that we just built, but there is one superpower that is powering this whole thing.
13:27And this is the Obsidian Vault, which basically has my entire knowledge base, everything about me, my personal story, my proof points, testimonials, my coaching calls, everything. If you want a full tutorial on how to set this up that will supercharge your content, check out this video right here. So essentially how this skill works is if you have a topic that you want to write about, you can give it a topic.
13:48But if you don't give it a topic, it's basically gonna automatically go to Reddit and figure out what people are complaining about right now based off of my ICP because it knows my audience because of the vault. So it's going to pick three ideas. It's gonna ask me to choose one.
14:02Then And once I tell it to write the post, it's going to read all of my notes about who my audience is, what's already worked before on LinkedIn based off my performance data, what I've said recently so it doesn't repeat itself. It's going to write a post in my voice. The idea for me is to drive traffic to the community.
14:18You can change the structure of this how you want. First, it's gonna name the pane. It's gonna show my personal proof on how I solve this problem, and then it's going to point to the Builder Room community.
14:26And then after that, I'm gonna say post it. It's gonna post it to LinkedIn. It's basically going to auto DM anyone who comments on it using a platform called LeadShark, which I absolutely love.
14:36So if you're creating lead magnets or something like that, you can basically automate your entire content flow. If you wanna learn how to build your own digital brain, check out this video right here. If you wanna get access to the exact systems that I use to grow over 200,000 followers and sign multibillion dollar clients to my agency, just check the link in the description.
14:54I'll see you over there.
The Hook
The bait, then the rug-pull.
Fourteen thousand, eight hundred and forty-seven. Duncan Rogoff didn't round down — and that specificity is the whole tell. This isn't a LinkedIn guru's boast; it's a timestamp on an experiment, and the video is the methodology. Four levels of Claude. Most creators are stuck at Level 1. This is what the other three look like.
Named ideas worth stealing.
00:00list
The 4 Levels of Claude
- Level 1: Basic Chat + Research Mode
- Level 2: Claude Projects (system prompt + personal files)
- Level 3: Claude Code Skill + Playwright auto-publish
- Level 4: Obsidian Vault knowledge brain + auto-DM
A progressive skill ladder for Claude-powered LinkedIn content. Each level removes more manual friction until the system runs itself.
Steal forAny levels-of-X tutorial framework. Works for dictation tools, content pipelines, audience-building systems. Joe could do 4 Levels of JoeFlow or 4 Levels of owning your stack.
13:10model
LinkedIn Post Recipe (Level 4 skill)
- 1. Name the pain (audience-aware from Vault)
- 2. Show personal proof (how you solved it)
- 3. Point to the community/offer
Three-part LinkedIn post structure baked into his Level 4 skill: pain, proof, CTA.
Steal forAny LinkedIn or newsletter post structure. Direct steal for Joe's own AI-assisted content system.
How they asked for the click.
VERBAL ASK
14:01product
“If you wanna get access to the exact systems that I use to grow over 200,000 followers and sign multibillion dollar clients to my agency, just check the link in the description.”
Soft close — The Build Room Skool community shown on screen. Also plugs a follow-up Obsidian setup video. Clean double-exit: description link plus related video.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
