Big Idea

The argument in one line.

You can build a complete cold-outreach sales tool in under 30 minutes by combining Claude Projects for AI audits and Claude Code for branded microsites, replacing weeks of agency work.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A B2B marketer or founder who already runs outbound campaigns and wants to compress the sales development cycle from weeks to days using AI.
Someone with basic technical comfort (can copy-paste code, follow UI instructions) who needs to generate qualified leads without hiring agency staff or developers.
A service provider or consultant selling high-ticket offerings who wants to create personalized landing pages as cold outreach assets instead of generic email links.

SKIP IF…

You sell to consumers or run campaigns at scale—this workflow is designed for manual, high-touch B2B outreach, not broadcast messaging.
You have no experience running outbound sales or cold outreach—the video assumes you already know how to qualify targets and handle follow-up conversations.

TL;DR

The full version, fast.

A solo marketer can run a 24/7 outbound lead-gen engine by chaining two AI tools: Claude Projects researches a target business and writes a custom AI audit, then Claude Code turns that audit into a branded Next.js microsite hosted on Vercel, and the live URL becomes the cold outreach hook. The mechanism is a project with locked custom instructions that ingests a prospect URL, asks clarifying questions about persona and bottlenecks, outputs an audit document, then hands it to an agentic coding session wired to GitHub and Vercel for deployment. Expect roughly fifteen minutes of build time plus troubleshooting, auto-accept routine tool calls, and treat the personalized site as a higher-conversion replacement for a plain pitch email.

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Chapters

Where the time goes.

00:00 – 01:27

01 · Intro and credentialing

Sam's background (7-year agency, now AI solutions), promise of the video, overview of Claude Cowork sidebar (tasks, projects, schedule, live artifacts).

01:27 – 02:12

02 · Project setup in Claude Cowork

Importing custom instructions into the Integri project. Shows the AI business consultant system prompt. Drop a URL, get an audit.

02:12 – 03:37

03 · Target selection and model config

Picks Insomniac Events (EDC, 150k+ attendees) as demo company. Sets Opus 4.7 plus adaptive thinking on.

03:37 – 05:37

04 · Running the AI audit

Claude asks clarifying questions: target persona (COO/Head of Operations), focus area (festival ops plus fan experience), output format (polished doc plus markdown email). Audit runs in background while Sam sets up Claude Code.

05:37 – 07:53

05 · Claude Code setup and prompt generation

New Claude Code session, folder and model selection (Opus 4.7 Extra High plus Fast Mode). Switches to Claude chat to generate a branding-aligned Claude Code prompt by feeding it the Insomniac website URL.

07:53 – 09:48

06 · GitHub and Vercel setup

Creates new GitHub repo (Insomniac), imports to Vercel, explains GitHub as Google Docs for code. Sets main branch in Claude Code environment.

09:48 – 12:08

07 · Audit complete — feed to Claude Code

CoWork finishes the 3-bottleneck audit (fan support overload, vendor logistics on spreadsheets/WhatsApp, post-event intelligence in silos). Downloads doc, pastes into Claude Code with the brand-matched prompt.

12:08 – 14:54

08 · Claude Code builds the microsite

Claude Code clones repo, installs Next.js, writes the full Insomniac-branded dark microsite. Sam pauses the video during the 15-minute build.

14:54 – 16:48

09 · Localhost troubleshooting

Build completes but localhost fails (common non-technical blocker). Sam skips debugging and asks Claude Code to give step-by-step Vercel deploy instructions instead.

16:48 – 22:20

10 · Vercel deployment troubleshooting

Failed deployment because framework preset not set to Next.js. Sam follows Claude Code's fix instructions, redeploys. Still failing. Claude reads build logs, identifies root cause, fixes it.

22:20 – 23:47

11 · Reveal — live microsite

Production URL goes live. Dark Insomniac AI Audit site with sections: Executive Summary, Current State, Key Findings, Opportunities, 3-phase Roadmap (Foundation / Activation / Scale), Projected Impact.

23:47 – 24:25

12 · CTA and wrap

Suggests scraping COO/CEO email to cold-send the URL. Standard subscribe/like CTA. Book-a-call link in description for business owners.

Atomic Insights

Lines worth screenshotting.

A Claude Project with a business consultant system prompt can fully analyze a company, generate a multi-page AI audit, and draft a personalized outreach email from a single URL paste.
Sending prospects to a custom microsite built from their own AI audit — rather than a generic pitch deck — is the cold outreach move that triggers calls because it demonstrates already knowing the prospect.
Claude Cowork's project instructions direct every task within that project automatically, so the analyst persona is active from the moment a URL is dropped in.
Asking the AI to clarify who the target persona is before building the audit lets it tailor every bottleneck finding to the COO, the CMO, or whichever buyer matters most.
Claude Code can build a branded Next.js microsite in roughly 15 minutes — faster than any agency discovery call takes — and the resulting URL becomes the cold outreach asset.
Scheduling a daily briefing inside Claude Cowork that reviews all calls, Slack messages, and emails and upgrades them is a 24/7 marketing intelligence layer that costs nothing to run.
Opus 4.7 with adaptive thinking enabled is the correct model choice for research-heavy deliverables — the improvement in reasoning quality justifies the token cost on work that goes to clients.
Fast mode in Claude Code burns credits roughly twice as fast but cuts build time in half — a worthwhile trade when client deliverables are time-sensitive.
Combining Claude Cowork for research and Claude Code for execution is a complete agency workflow — one tool thinks, the other builds, and the output goes directly to the prospect.
The agency that can show a prospect an already-built microsite about their specific business wins the meeting before the pitch even begins.
Replacing the email attachment with a live URL forces the prospect to interact with the output rather than download and skim a PDF — interaction time signals intent.
Project instructions in Claude Cowork function like an always-on system prompt — any task started within the project inherits the full role, context, and deliverable format automatically.

Takeaway

A Custom Audit Plus a Branded Microsite Is the Cold Outreach Asset That Replaces an Agency Proposal

AI marketing workflows

Sam Knight's end-to-end demo shows that Claude Cowork plus Claude Code can produce a prospect-specific AI audit and a live branded microsite in roughly 15 minutes — and that the deployed URL is the cold outreach asset, replacing what an agency would have charged weeks and thousands of dollars to produce.

02Project setup in Claude Cowork

Custom AI business consultant system prompt turns any URL drop into a structured audit — the system prompt is the reusable asset, not any individual audit
The prompt lives in the project instructions; the output format (polished doc plus markdown email) is specified in the system prompt, not the individual task

04Running the AI audit

Claude asks clarifying questions before running the audit: target persona, focus area, output format — the questions shape the deliverable quality
The audit runs in the background while the next step is being set up — parallel preparation is the workflow pattern that compresses the total time

05Claude Code setup and prompt generation

Generate the branding-aligned Claude Code prompt by feeding the prospect's website URL to Claude chat — the brand prompt is derived from the prospect's own visual identity
The brand-matched prompt ensures the microsite looks native to the prospect's brand, not like a generic AI output

08Claude Code builds the microsite

Claude Code clones the repo, installs Next.js, and writes a full branded dark microsite from the audit content — the entire build runs in approximately 15 minutes
The site structure: Executive Summary, Current State, Key Findings, Opportunities, 3-phase Roadmap, Projected Impact — the same structure an agency proposal would have

10Vercel deployment troubleshooting

Framework preset not set to Next.js caused the first deployment failure — Claude Code diagnosed the error by reading deployment logs and provided the specific fix
Deployment troubleshooting is a standard part of the workflow, not an exceptional failure — Claude Code handles it by reading the error output, not by guessing

11Reveal — live microsite

The production URL is the cold outreach asset — a live microsite about the prospect's specific operational bottlenecks, deployed and shareable
Scraping the COO or CEO email to send the URL directly is the outreach strategy — the URL replaces a PDF attachment and demonstrates capability instead of claiming it

Glossary

Terms worth knowing.

Claude Projects: A workspace inside Claude where you save reusable instructions, files, and context so the model behaves consistently across related chats without re-pasting setup each time.
Custom instructions: A persistent prompt attached to a project or chatbot that defines the assistant's role, rules, and output format so every new conversation starts with the same baseline behavior.
Claude Code: Anthropic's agentic coding tool that runs in a terminal or IDE, reads and writes files in a chosen folder, executes commands, and can build and modify entire codebases under your supervision.
AI audit: A consultant-style report that analyzes a specific business and recommends where artificial intelligence could cut costs, save time, or unlock revenue, typically used as a lead-generation asset.
Adaptive thinking: A Claude setting that lets the model decide how much internal reasoning to spend on a request, using deeper deliberation for complex tasks and faster responses for simple ones.
Opus 4.7: Anthropic's top-tier Claude model, used when maximum reasoning quality matters more than speed or cost.
Fast mode: A Claude Code option that processes work roughly twice as quickly by consuming additional tokens or credits, useful when speed matters more than budget.
Markdown file: A plain-text document using lightweight symbols like # and * for formatting, commonly saved with a .md extension and widely supported by developer and AI tools.
Target persona: A specific profile of the person being sold to, such as a head of operations or chief marketing officer, used to shape messaging around their priorities and pain points.
Vercel: A cloud platform that takes code from a connected GitHub repository and turns it into a live, publicly accessible website, handling hosting and deployment automatically.
GitHub: A web service for storing and versioning code, where projects live in containers called repositories that can be shared, branched, and connected to deployment platforms.
Repository: A project folder hosted on a service like GitHub that holds all of an application's code, history, and configuration files in one trackable place.
Branch: A parallel copy of a code repository where changes can be made independently, allowing multiple versions or contributors to work without overwriting each other.
Main branch: The default, canonical version of a code repository, typically representing the production-ready state that gets deployed live.
Codex: OpenAI's coding assistant that can read, write, and execute code on a developer's behalf, comparable to Claude Code as an agentic engineering tool.
Next.js: A popular React-based web framework used to build fast, modern websites and apps, and the default framework Vercel is designed to deploy.
Microsite: A small, single-purpose website built around one campaign, product, or pitch, separate from a company's main domain.
Deployment: The process of taking code from a repository and publishing it to a live server so it can be accessed at a public URL.
Localhost: A private web address on your own computer used to preview a site or app during development before it is published to the public internet.
Framework preset: A Vercel configuration option that tells the platform which web framework a project uses so it can apply the correct build commands and output settings automatically.

Resources Mentioned

Things they pointed at.

01:27toolClaude Cowork (Claude Projects) ↗

10:00toolGitHub ↗

10:20toolVercel ↗

05:30productInsomniac Events ↗

24:10linkBook a call (Integrai) ↗

Quotables

Lines you could clip.

15:00

“You would have had to pay someone thousands of dollars to do this, and it would have taken weeks on end. And this is about a fifteen minute process.”

Before/after contrast with concrete time anchor — works cold→ TikTok hook↗ Tweet quote

18:13

“Three years ago, you would have had to bang your head against the wall. You'd have to go read forums. Now I can just ask a question and troubleshoot and work through it.”

Relatable frustration into AI relief. Strong pull quote.→ IG reel cold open↗ Tweet quote

23:48

“This is the future. This is why you're hearing of one man teams being able to steer an entire ship.”

Punchy thesis that lands the macro point in one line→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

metaphoranalogystory

00:00Everyone, in this video, I'm gonna be breaking down how I use both Claude Cowork and Claude Code to maximize my marketing efforts. Because by trade, I am a marketer. I ran a marketing agency for about seven years.

00:11The last couple years, I have been building Integri, which is essentially essentially AI solutions as you know, because that's what I focus on in this channel. But I combine all of these together to scale my business and to scale the businesses of the clients that I work with. It's really important to understand how to use AI along side with marketing.

00:28These two worlds are colliding, and so this video is gonna show you a great way that you can use both Cowork and ClaudeCode even if you're not an engineer. So with that said, we're gonna go ahead and get into it today. So what I wanna start off with is the fact that in Claude Cowork on the side, can see I'm dragging it in here.

00:47We have new tasks, projects, schedule, live artifacts, dispatch, and customize. For the purpose of this video, we're gonna be focusing on projects. So I have a couple projects in here.

00:58Um, I have a couple hidden ones because I don't wanna show them, uh, to the public. But with that said, we're gonna focus on Integri. That is my AI business.

01:06And what's very important is to understand that even if you import a project from Claude, the instructions are still going to be empty.

01:16So I've imported this project from Claude, but I need to import the custom instructions from the other projects. So I'm gonna do that right now.

01:24I went ahead and grabbed the custom instructions from the traditional Claude.

01:29And as you can see, uh, what I'm doing here is I am creating AI audits for businesses. It's a great lead gen tool for myself. I reach out to businesses.

01:37I say, hey. Here's this AI audit I created for you. In this video, I'm actually going to make a website with the AI audit so that we can send them to the website.

01:45They'll be very impressed and they'll wanna jump on a call. This works well. I've vetted it.

01:48I've done it. And so for this project, the role is you are a business consultant for Entegrai, a company that helps businesses cut costs, save time, unlock growth, blah blah blah. Lot of stuff you don't really need to know.

01:58But basically, what it's going to do is all I have to do is drop a website URL into this project. It will analyze the business. It will search the Internet for context about the business, and it will create an AI audit in a document format.

02:13From there, what I'm gonna do is I'm gonna take it to Cloud Code, and I'm gonna go go ahead and create a website. So just so you know, inside of projects, you can also schedule task. So I could set up recurring tasks.

02:25Like, right now, I have a daily briefing that goes through all of my calls, all of my Slack messages, all of my emails on a twenty four hour basis, and it upgrades them. Uh, I have my folder on my computer.

02:35I have my memory, and I have my project selected, which is Integri. So let's go ahead and pick a business that we can use to target so I can give you guys a good example.

02:47So it's important that we use a business that everyone can understand. For the purpose of this video, I'm gonna do a company that hosts music festivals. So there is a company, uh, in California called Insomniac.

02:59Insomniac host massive music festivals all across the world. They host EDC, uh, Electric Daisy Carnival, one of the there's over a 150,000 people that attend.

03:09So we're gonna use them as our example. Even if you're not familiar with this company, if you are familiar with the world of festivals, there's a lot of logistics that go into it. There's a lot of things that, uh, need to be balanced out.

03:20I mean, it's a it's a huge operation. Right? So we're gonna use Insomniac for this video.

03:24We obviously wanna make sure that we are using Opus four point seven because it is the strongest model we have, and we wanna turn on adaptive thinking. I would always, no matter what, even if it's just a very simple question, leave adaptive thinking on.

03:38When Opus four point six first came out, it was not great, but, uh, they've really improved it now, and it's it's gotten a lot better. So what I'm gonna do is I'm gonna paste I'm just only gonna your in there, and I'm gonna let you guys see the output. So we're gonna head paste that in there.

03:52No instructions. You don't have to set instructions because the instructions in the project are directing it about what to do.

04:00So when you're inside of a project, and this is the same for ChadGBT, Gemini, Grok, you name it, it will always reference the project instructions before it gets to work.

04:10Every now and then, it will ask you some questions. So before I audit plus email, it it all, uh, the instructions also have it writing an email. It says a couple quick clarifications on the deliverables.

04:22So the deliverables land. So I'm really glad that it asked this question. So who's the target persona for this Insomniac Audit plus email?

04:29Because it will build the deliverables around the target persona. So considering this video is about marketing no.

04:38You know what? I I think we should do operations here. Because when you're approaching a business, you need to think about what are the main bottlenecks that I can help them with?

04:47And in this case, just thinking about the sheer volume of people coming in and out of Insomniac, my assumptions is that their operations is heavy, and it's difficult, and it's challenging. So let's go ahead and go for the COO, head of operations.

05:00Which side of the business should the bottlenecks focus on? The festival operations plus fan experience, marketing and ticket gross growth mix across business. I'm thinking the festival operations and the fan experience.

05:12So let's go ahead and dive into that one. And the last question is, what output format do you want? I would like a polished document audit and an MD email.

05:21So just a markdown file. What it's gonna do is it's gonna create a document and then it's going to create a markdown file email for me. So this is gonna run.

05:29Uh, it might run for I'm not sure how long it'll run for. While it's running, we're gonna go ahead and go over to Claude code.

05:37Okay? So in Claude code, very similar. You can have new session.

05:44You can have new session, routines, customize, customize sidebar.

05:49We're gonna do a new session. And when you do a new session, it's basically just gonna pop up here at the bottom. Now you need to make sure that you are working in the right cloud.

06:00So I'm gonna do the local folder. I have a Claude code folder for local.

06:05You can select other folders if you want. But you just wanna make sure that the location that you're working with is relevant, and it's something that you actually it's it's where you actually want the output.

06:16Now check this. It's clicked on Opus 4.7 medium. I want Opus 4.7 extra high.

06:23Uh, I have a lot of tokens, so I could enable fast mode. Fast mode is essentially where it does the work twice as fast.

06:31It burns through credits, but it is unbelievably fast. So what I'm gonna do here is I'm actually going to create a website, uh, out of the audit for Claude Cowork.

06:41So let's go to regular Claude. So I just switched over in the top left hand corner to Claude chat, and let's go ahead and get this done. So I am creating an AI audit for a company.

06:55I have Claude Cowork researching and creating the audit.

07:03I want to take the audit slash document that it gives me and create a website inside Vercel, which I will walk you guys through.

07:18So I can send to the owners of the company, and I want to present it in a way that is in alignment with their business.

07:32I'm not fixing those typos. Here is the URL of the business.

07:39Please make sure the prompt for Claude code is relevant and branding is on par with their branding So it feels aligned.

07:54I'm just butchering the spelling here. Okay. So let me go grab that Insomniac URL.

08:05Business URL. Boom. Okay.

08:08Let's go ahead and see what it comes up with here. Just gonna think for a minute. I have adaptive thinking turned on.

08:13And what it should be doing now is creating a prompt on the back end. It's gonna look at Insomnia access as I need to build a prompt for Claude code that will create a Vercel website. I'm gonna have to do a couple things before I get this started.

08:26While it is fetching this information, what I'm gonna do is I'm going to bring this over here, and I wanna show you guys. So what you need to do first is you need to go to GitHub, and you need to create a new repository.

08:39If you are not familiar with GitHub, it's okay. It's literally Google Docs for code.

08:45You don't need to get overwhelmed. So we're gonna call this, uh, that's my little GitHub name, Insomniac.

08:53Okay. Perfect. Create repository.

08:55Vercel. Okay. So the repository is there.

08:59In Vercel, we're gonna add new project, and we are going to see if this pops up.

09:11It might not be here yet because I just created it. So let's give it just a moment.

09:19Okay. Perfect. After that, refresh.

09:21It's there. Import. So, basically, Vercel is a very easy way to throw up websites that are made by AI.

09:30It's like a perfect way. Okay. I need to fix that branch there.

09:35So let me just make sure that that's fixed. Okay. So it gave me a little error, but I refreshed it, and it was good.

09:41So as you can see, there's no production deployment. Um, we have this going here. Okay.

09:47Great. So it is doing its thing here. Did a lot of research.

09:52It's actually still designing it. Let's jump over to Claude code because what I wanna do is I wanna switch to the cloud, and I wanna add a cloud environment or excuse me.

10:02I want to add a I want to add the environment that we just created via GitHub and Vercel. So all that I need to do is go from local to default, from default to find insomniac, and we're gonna do the main branch.

10:18So if you wanted to create different branches, one reason you would wanna do that like, let's say I wanted Codex and Claude code to make the website. Well, in that case, I would create separate branches inside of GitHub.

10:29Once again, GitHub is Google Cloud for docs. You can think of this as, like, different folders inside a folder inside of Google Cloud. Uh, but for this video, we're only gonna be using one branch because we're only gonna be using quad code.

10:42Let's check-in on the chat. Okay. So it's working really hard on this.

10:46I mean, this has been going on for two or three minutes now. And you can see it pulled a lot of information. It pulled its design DNA.

10:54It's basically gonna be crafting a prompt around yeah. It's doing some code just to be able to yep.

11:00Okay. Perfect. So it's it's working on that.

11:02Looks like it's done. Let's check it out.

11:07Refresh terminal, anti folder, run cloud. Yep. So this is the prompt.

11:12Oops. You are building so it's gonna use Next. Js microsite.

11:16Okay. Perfect.

11:20Yeah. So it's got everything here.

11:33And the best part about Claude is you can just ask you questions. Okay. So I have copied that.

11:40I'm gonna say, just to confirm, I will drop this and the AI audit into the chat.

11:51Anything else needed? So it will literally guide you through this process, and it'll tell you what you need, what you don't need. It'll literally help you.

11:58That's all you need. The prompt I gave you, the AI. Okay.

12:00Let's jump over to code. We're gonna paste that in there. Perfect.

12:05Let's see how CoWork's coming along. Okay. We're already done.

12:08Just like that. Download this. I'm gonna download this as a doc.

12:13Let's take a look at the audits. You know, one thing you could do is you could save you could just send them this audit, but I wanna go a step above. This is a marketing video.

12:22I wanna create a website out of it. So bottleneck number one, fan support overload during peak event cycles. Bottleneck number two, vendor in production reduce excuse me.

12:35Vendor in production logistics run on email spreadsheet and WhatsApp. And so, basically, what each of these do is it lists the bottleneck, it lists in plain English terms what's happening, and then it lists the AI solution. I mean, this is could save you 400 k, Insomniac.

12:48If you're watching this, let's let's increase your profits here. We'd love to work with you guys. But, uh, bottleneck number three, post event intelligence sits in six silos.

12:57I see this in all types of businesses. Intelligence is sitting in different silos, and it's not getting transferred. Great.

13:03Okay. So we got all this stuff we need. Right?

13:05We got this, And let's add our audits or excuse me.

13:13Boom. Okay. We've got the document in there.

13:20And we're gonna use usually, you can get like, high is totally fine.

13:27You could do max. You could do extra high because I want you guys to see how effective this is. We're gonna go ahead and do extra high, we're and gonna let it run.

13:37Okay. So it's going to have to process this information for a minute. It's cloning the repository.

13:42It's initializing the sec session. And this is gonna take a little bit of time because there's a lot of context in here.

13:49I mean, you saw how robust the document was, and then look at this prompt. I mean, this is crazy. So this is basically laying out how it wants the website to be.

13:58And so what's gonna happen is it's going to build a microsite for the audit with the Insomniac branding.

14:07It's basically telling me what it read and what it's going to do, and it's gonna check the current repo state then proceed. So empty repo on the correct branch. Let me check the tooling.

14:17Perfect. Okay. So what it's gonna do is it's basically gonna create this inside of GitHub.

14:22It's gonna upload the code. From there, I'm gonna need to go to Vercel, and I'm going to need to import the deployment. They they call it deploying it.

14:29So I'm gonna have to deploy the code into Vercel, basically. It's a complicated way of saying, I'm just going to transfer the code to Vercel, and then I'll have a working URL. Because Vercel is an easy way to host that code, and then you have your website, and then it's very easy and straightforward.

14:44So this is gonna take a minute. I'm gonna pause this video while it's working, and I'm gonna come back when it's done. My assumption is this should take ten to twenty minutes.

14:52Let's see. Okay. We are complete.

14:55It took about fifteen minutes as I predicted. Okay? So here's everything that it did over the last fifteen minutes.

15:03A lot of work. I mean, first of all, this is insane, guys, because you would have had to pay someone thousands of dollars to do this, and it would have taken weeks on end. And this is about a fifteen minute process.

15:13Now we are gonna need to troubleshoot a little bit. That's just how it is. Usually, it doesn't always work.

15:17So it says it has revved it up in local host. If you're using something like Versus Code, you can usually check inside of there to see the output.

15:25If you're using Claude Code or Codex, you're going to have to have it spin up something called a local host. The problem is I always get issues with local host.

15:33And if you are not a technical person, this is probably gonna confuse you pretty significantly. So basically what local host does is it just opens up a website.

15:42It's hosted on your website. No one else can actually access it. One of two things will usually happen.

15:47What you're seeing right now where it'll just load and load and load and nothing will pop up, or it will be cached and it will be whatever the previous localhost, uh, version was. No good.

15:58Right? So what we're gonna do is we're gonna say and and I I would just wanna show you guys how you can work with these tools to break through any resistance you have.

16:09So explain step by step exactly what I need to do to get this live in Vercel.

16:20Because that's what we want. We want it live in Vercel. Let me turn off this fan.

16:23It's really loud.

16:27Okay. So I had let it sit for a minute because I stood up and went outside while it was running, so it has to resume the session.

16:37So it's gonna take just a moment to kinda, like, collect itself, if you will. So, uh, refresh the repository, started Cloud Code. So let's go ahead and see what it tells us here in just a minute.

16:47As a matter of fact, let's go check-in on Git. Let's see what's going on here.

16:54So we can see all of the work that Claude has done.

16:59Let's check on Vercel.

17:03No production deployment. So it needs to be deployed on Vercel.

17:07I really hope I'm pronouncing that correctly. It's gonna make me sound really stupid if I'm not. But, anyways, um, so the work is on there.

17:14You can see that it's not in production. Why is it not in production?

17:20Deployment has failed. Okay. So we got a failed deployment.

17:23Okay. So let's work through this and figure out what the solution is. So here's the exact sequence to get this live.

17:28The repo is already on GitHub, the branch, blah blah blah.

17:34You'd rather keep working on the future branch. Import through so go to vercel.com, sign in with GitHub. Already did that.

17:39Click add project new. Already did that. Already did that.

17:44So it's telling me okay. I I guess I jumped the gun a little bit. It's basically telling me all of this right here, here, which I've already done, uh, to do this.

17:52So it doesn't have the knowledge that I've already created this because it is not connected to Vercel like it is with GitHub. I have already created in Vercel.

18:05Please tell me what to do from here. I mean, this is literally guys, this is how I've learned how to do so much stuff with AI. Three years ago, you would had to bang your head against the wall.

18:16You'd have to go read forums. You'd have to go read threads. You literally would have to have spent days and weeks and months trying to figure this stuff out.

18:23Now I can just ask a question and troubleshoot and work through it. To be honest, this would probably be a lot faster if I took the troubleshooting out from here and I went into regular Claude and I just had a chat back and forth with it. Claude code is is definitely much slower in terms of, like, interacting back and forth.

18:39But just for the sake of this video, I'm gonna let you know. But if you wanted to, so it's asking if it can use the deployments.

18:46Yes. Your latest deployment error. Let me check the build logs directly to see what instead of guessing what the cause is.

18:52Anyways, what I was getting at is if you wanted to troubleshoot, you could just take this into Claude and chat with it. However, the benefit of using Claude code is exactly this.

19:01It's actually going to be agentic, and it's going to work through the problems. It's gonna check the deploy deployment on Git and Vercel, and it's gonna figure out what the actual problem is. It even shows you the tools that it's using.

19:13So it's using tool search for teams, projects, deployments. Allow Claude to use git project. Absolutely.

19:21Pretty much, unless you're dealing with sensitive data on your local device, I'm just auto accepting. I'm just auto accepting everything.

19:29Yeah. That's that's pretty much my rule of thumb. Now if it is sensitive data, sensitive files, you're working on a local device, you do need to be very, very careful.

19:36You don't wanna just accept it because people have their entire code bases wiped out. You know, for this, this is something that's not been created before. I'm just trying to get it ready for the actual prospect.

19:47So it says got it. The ability self succeeded. Vercel failed at the very end.

19:51Okay. So what's to do in this order? Set the framework preset to Next.

19:56Js. In the Versal in Vercel sub bar, click settings. Oops.

20:00That's not it. So let's go to Versal. Let's click settings.

20:06I'm gonna close everything except git here. It says click build and deploy.

20:16Find framework and press and select edit.

20:22Find framework preset. Preset. Okay.

20:27Select edit. Next JS is what it wants me to use.

20:33Make sure these are all set to default. Okay. So build command, command output directory.

20:43I'm a be honest. I don't even know if that means it's default or not, actually. Well, let's save it and see.

20:50Click save, redeploy. Go to deployments.

20:58Find the failed deployment at the top, click the three. Okay. Perfect.

21:02Redeploy. We might still get errors here. Um, sometimes I'll have to go kinda round and round in circles until it's actually able to create it.

21:14Okay. So let's say followed all of these steps and deployment is still failing.

21:27What now? Now I could go in here and fix this myself, but I really wanna just troubleshoot this with you guys so that when you run into roadblocks like this, you don't get frustrated, and you don't give up. It's okay.

21:38It happens. Because what happens is you figure out what's going on, and the next time around, you don't make that same mistake. You run into a different issue, and then you don't make that same mistake, and so on and so forth.

21:48So, uh, the new deploy is still building. Let me pull the current logs to see if it's tracking towards success or about to fail.

21:56So I'm gonna pause this just for a minute and let it run. Alright. So it went to work, and I think this is gonna be the magic ticket here.

22:05So let's do this. I'm gonna bring a browser over so that you can see what happens when I click the link.

22:17Okay. Production URL. Boom.

22:19Let's see. Absolutely beautiful.

22:22Absolutely beautiful. I mean, this is incredible.

22:26This is so good. It's mind blowing. Okay.

22:28So the short version. I mean, yeah. I'm I don't even need to get into it, but this is the audit.

22:33It's in Insomniac branding. It's in the form of a website. I can literally I could customize this URL inside of Vercel, and I could send them this.

22:41So the short version. Fundational AI capability is closer than it appears but unevenly distributed. Customer data is fragmented across systems with no unified profile layer.

22:50And, you know, if I was sending this to a client, I would wanna, like, really go through it and just see, hey. Uh, is this something that is this accurate?

22:58Do I like this output? You know, I would do this before actually going to the website step, but the point of this video is this. So where Insomniac stands today kinda shows its weakest links.

23:08Incredible. I love this so much. And, you know, if I didn't like the branding, I could say, hey.

23:12This is very dark. Can we make this lighter? It could do that.

23:16So I have a lot of videos about how to scrape data. I'm not gonna get into that here.

23:21But, basically, what I would do now is I would go scrape the email of the COO of the business, probably the CEO too, and I would just send this to them. Hey, guys. Created this website for you.

23:29Here are three ways that AI can basically help you. I would make sure that my email is correct in here because that's not correct. I'd make sure my phone number.

23:36I'd make sure that this link works. Probably doesn't work right now. Um, so, yeah, this is what I would do, guys.

23:43This is so powerful. This just shows you the power of agentic workflows with marketing. I think that this is the future.

23:50This is why you're hearing of, you know, one man teams being able to steer an entire ship. Doesn't get more clear than this. So this is how you can use Claude Cobrework and Claude Code to work together to create custom websites, custom audits, to essentially just run your marketing department in your organization.

24:06I hope this video was helpful. What I try to do is make AI actionable and easy to digest for people that are not engineers. So I would really appreciate it if you could leave a comment, like, ideally subscribe because I'm trying to create two to three videos a week.

24:19If you're a business owner, click the link in the description. We'd love to chat with you about your business, and I look forward to seeing you guys in the next

The Hook

The bait, then the rug-pull.

Sam Knight spent seven years running a marketing agency before pivoting to build AI solutions. In this video he collapses that entire agency into a single agentic pipeline: a Claude project that audits any business on demand, a Claude Code session that turns that audit into a live branded microsite, and a cold email with the URL. No employees. No weeks of back-and-forth. About fifteen minutes.

Frameworks

Named ideas worth stealing.

01:27model

The Audit-to-URL Pipeline

Claude Project with system prompt (role + output format)
Drop target URL — get AI audit doc
Claude chat generates branded Claude Code prompt
Claude Code builds Next.js microsite in GitHub/Vercel
Scrape contact email and cold-send the live URL

A 5-step agentic cold-outreach system that replaces a full marketing team. Each step uses a different Claude interface in sequence.

Steal forAny B2B outreach play — swap Insomniac for any niche, the pipeline is identical

16:48concept

Ask Claude to debug Claude

When localhost or deployment fails, don't debug manually. Ask Claude Code to pull the build logs and diagnose. It reads the error, identifies the cause, and gives step-by-step fix instructions.

Steal forNon-technical builders hitting deployment walls. The recovery workflow is the skill.

CTA Breakdown