The argument in one line.
You can create 30 months of viral social media content in two hours by reverse-engineering trending videos in your niche, extracting their hook-and-promise structure, rebuilding the script with your own expertise, and batch-filming everything in a single session.
Read if. Skip if.
READ IF YOU ARE…
- A coach, creator, or personal brand with an existing niche audience who wants to systematize viral content production without hiring an editor or production team.
- An agency or content operator managing multiple clients who needs a repeatable framework to batch-create 20+ pieces of social content in a single work session.
- A solopreneur or small team who understands their audience but struggles with ideation — you know what works conceptually but can't consistently find trending angles in your niche.
- Someone with 6+ months of posting history who's ready to reverse-engineer competitors' winning hooks and scripts instead of starting from scratch each week.
SKIP IF…
- You're building a personal brand from zero followers — this system assumes you already have an audience to post to, and focuses on velocity over foundational growth strategy.
- You create long-form content (podcasts, essays, YouTube deep-dives) — the framework is optimized exclusively for short-form social reels and doesn't address different formats or distribution.
- You're philosophically opposed to trend-jacking or reverse-engineering competitor content — the entire system is built on studying what's already viral and adapting it to your voice.
The full version, fast.
Topic selection drives 80% of viral content performance, so the entire production process should reverse-engineer videos that already worked in your niche rather than guessing what might land. The system runs in four phases: use a tool like Meedro to pull 30 currently trending videos from your category, dissect each transcript to identify the hook structure, the explicit promise made in the second sentence, and the value delivery pattern, then rebuild each script using your own expertise and recorded brainstorming sessions so the voice stays authentic. Match the dominant creative format your competitors use, whether podcast-style, yapping, or talking head. Batch-film all 30 in one sitting and schedule them, buying months of consistency from a single production day.
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Create a free account →Where the time goes.
00:00 – 01:00
01 · Cold open + credentials
States the promise, introduces himself, drops 4 client result claims in 49 seconds.
01:00 – 04:08
02 · Step 1: Ideation with Meedro
Live walkthrough of Meedro viral library. Filter by niche, filter by 100K+ views, save to client project, extract hook and transcript via Video Insights.
04:08 – 07:37
03 · Step 2: Studying and Scripting in Notion
Pastes viral transcript into Notion client dashboard, breaks down hook sentence-by-sentence, rebuilds script with the client voice and knowledge.
07:37 – 09:25
04 · Step 3: Filming and creative direction
Identifies 3 dominant styles in relationship coaching niche. Explains why podcast style lowers audience defense mechanisms against sales.
09:25 – 12:11
05 · Step 4: Posting and Results
Shows 181K-view reel with 1,000 comment-keyword responses. Shows Notion content calendar with months pre-scheduled.
12:11 – 13:11
06 · Close + CTA
Execution over information closer. Batch filming proof: has not recorded since February but covered through June. Agency CTA to gostogrowth.com.
Lines worth screenshotting.
- Eighty percent of content production effort should go into ideation and topic selection — the wrong topic makes every other element irrelevant.
- Meedro lets you filter viral videos in your niche by field, view count, and recency, turning competitive research from hours of manual browsing into a ten-minute structured process.
- The reverse-engineering system works by saving a viral video's full transcript, studying why each sentence landed, and rebuilding that structure with the client's own knowledge and voice.
- A hook is a relatable question that targets a specific audience explicitly — the phrase 'every man overlooks' in a hook tells viewers immediately whether they are the intended viewer.
- The second sentence of every successful script must make a specific promise about why the viewer should stay — it is the contract between creator and audience.
- Batch-filming 30 videos in one session compounds efficiency because hair, lighting, and setup costs are paid once, and creative momentum carries across all clips.
- Studying the transcript rather than watching the video multiple times lets you see each structural choice as a deliberate sentence rather than an impression.
- The brainstorming session with the client — recorded and transcribed — downloads the client's expertise so the agency can use real knowledge rather than generic filler in the scripts.
- Using proven hook formats with the client's original content is the core leverage of the reverse-engineering system — it tests the distribution first, then supplies the substance.
- A Notion dashboard that holds topic, title, reference video link, and full script turns the ideation process into a visual queue that clients can review before filming.
- Clients become the go-to authority in their niche not because they are the best at their subject but because they are the most consistent and most systematically distributed.
- Filtering for 100,000-view+ videos before studying format gives you the sample that the algorithm has already validated, not the sample that looks good to the creator.
Steal the reverse-engineering loop.
Batch content playbook
The system is: find what is already winning, extract the structure, swap in your voice, film everything in one block.
- Meedro (or VidIQ, SparkToro, manual scraping) is the front-end of any batch content pipeline. Validate topics before writing anything.
- The Video Insights feature that extracts hooks and transcripts is the real value prop. That is the step that saves 3 hours of manual breakdown per video.
- The Notion client dashboard (Ideas to Scripts to Ready to Film to calendar) maps directly to the Mod Producer runsheet approach. Same system, different tools.
- For any content where you are pitching something indirectly, try the off-camera podcast look to lower audience defenses.
- Comment-bait keywords outperform link-in-bio CTAs for lead gen reels. Test comment KEYWORD on your next batch.
- Show your own calendar pre-loaded as social proof for the batch method. Months-covered is more persuasive than any testimonial.
Terms worth knowing.
- Meedro
- A content research platform that surfaces trending short-form videos in a chosen niche, along with transcripts and engagement data, to help creators identify which topics and formats are performing well.
- Reverse engineering (content)
- A content strategy where a creator studies the structure, hook, and format of already-viral videos in their niche and rebuilds similar content using their own knowledge and voice.
- Batch filming
- Recording a large number of videos in a single concentrated session rather than filming one at a time, so content can be scheduled and posted over weeks or months.
- Talking head video
- A video format where the presenter speaks directly to the camera in a fixed frame, typically from the shoulders up, with minimal production complexity.
- Podcast-style video
- A short-form video filmed with the subject looking slightly off-camera as if mid-conversation, mimicking the informal feel of a podcast clip to reduce the audience's perception of a direct sales pitch.
- Yapping video
- An informal, handheld short-form video style where the creator speaks directly into a phone or camera with minimal setup, prioritizing authenticity over production quality.
- Hook (script)
- The opening line or few seconds of a video or post, designed to capture attention immediately and give viewers a reason to keep watching.
- Creative direction
- The visual style, format, tone, and aesthetic choices that define how a piece of content looks and feels — including camera angle, setting, pacing, and on-screen presentation.
- Brainstorming session (agency)
- A recorded client interview where an agency asks the client questions about their expertise so the answers can be repurposed into scripts, ensuring content reflects the client's own knowledge and voice.
Things they pointed at.
Lines you could clip.
01:05
“I put 80% of our effort, our attention into this phase because if the topic is not trendy, your video will flop.”
11:01
“Most of the coaches, the consultants online do not really need more information. They just need execution.”
11:42
“I have not filmed since February, and we are at May. February covered, March covered, April covered, May covered, and almost June covered.”
08:25
“People have developed a defense mechanism towards people trying to sell them. The majority looking directly to the camera are trying to sell you something.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
00:00In this video, I'm showing you how we create 30 pieces of content that goes viral on social media in two hours. I'm Eamon. I'm a creative director, and my agency have generated billions of organic views on social media.
00:12We were behind brands like Bassim, who we scaled to 600,000 followers in six months. We've taken clients from zero followers to 300,000 followers like Leila. She became one of the top sellers and the go to expert in her industry.
00:24Personal brands do we scaled from 4,000 followers to a million follower in, like, a year. We've my brand to a 100,000 followers as well and bunch of other clients. Trust me.
00:33We've got a lot of clients that we scaled massively on social media. The reason why our client becomes the go to authority in their niche is simply because of our reverse engineering system. And in this video, I'm exposing that system from the moment we start researching all the way to uploading those videos.
00:51Number one, ideation or finding the right topic. It is crucial part. We put 80% of our effort, our attention into this phase because, look, I can give you the right script.
01:03I can give you the right creative direction, the best editor and posting on the right times and do all the other things right, but if the topic isn't trendy, isn't studied, that it's gonna work, then your video will flop. Right? So ideation and finding the right topics is one of the important things.
01:21I use an app called Midro. I'm gonna go through it. Basically, what this app allows you to do is it looks for what's viral in your industry.
01:30So we've got trending, and you can see all the stuff that are trending right now, but also you can list them by your field. So let's say you're a relationship coach. We click into relationships, and it immediately gives you all the trendy videos for that week so that you can see what your competitors are doing, what they're optimizing on, what type of creative direction they're doing, and then also the topics that they're speaking about most frequently.
01:59Right? So as you can see, this video got 25,000 views. This week, they posted on the May 2,
02:05which is quite interesting. Let's watch it. The worst possible thing you can do after a breakup.
02:09Start drinking, go to the worst possible environments that cultivate healing, and subconsciously
02:14compete with your past partner via social media. Nice. It's like So let's say we're gonna save.
02:19We named it client one, click into it, and then save to the project. It's saving. Saving successful.
02:25If I go to my projects, I'll find client one, and I'll find the video. I can also do the video insights, which is going to give me the caption if they have used a specific keyword or, like, they're asking their audience to comment a word or not.
02:39But then also, I can see the topic, which I can use later on, the hook that they have used, right, and the entire transcript that I need to study as a content creator. Right? So the hook is the worst possible thing you could do after a breakup.
02:55So I do the same cycle more often until I have around 30 pieces of content. Let's say we watch this video as well. What are three green flags in women every man overlooks?
03:04I'll give you 12 rapid fire. No. This is also a video that did well.
03:08Save, and then a client won, and then save to the project. I move forward to the different video.
03:14I can even sort it by a 100,000 views plus. I apply the filter. It's gonna only show me the videos that did a 100,000 views this week or, like, recently.
03:25Right? So this video did 11,000,000. This video did 11,000,000.
03:29This video, 22,000,000. These are all great. Right?
03:32So let's watch this one. So why can't we just forgive and move on? Right?
03:36So this is a solid hook. But then also what I can see is like, guys, the creative direction of this specific niche is basically yapping videos, like this guy did 22,000,000, the podcast style, and then also the talking head videos.
03:54Right? These are the majority of what the coaches in this industry are using.
03:58Right? So I'm gonna take this video, save it for client one, and basically do the same thing until I have around 30 pieces of content.
04:06If I go to my project client one, I'll see all of these videos. Again, if I go to video insights, boom.
04:14I have all the transcript, and I can study it. The way I do it is I open my Notion dashboard. This dashboard that we give to all our clients, we give them the ideas.
04:24So what I'm gonna do is I'm gonna, you know, put a new idea. I'll just put the name, the topic.
04:32Boom. I go to the video transcript. I put it into the actual idea.
04:39Right? And sometimes we even give the link of the video to the client so that they can see it. Right?
04:44So if I if I go to reference, boom. I send it here. Now what I'm gonna do is I'm gonna study why this script worked.
04:53And by the way, if you're a life coach, consultant, a therapist, or a psychologist and you want us to handle the entire content creation for you, ideas, scripting, filming, and editing, and even posting, you can click the first link in the description, book a strategy call. We'll see if we can help you or not. So once we have the idea, guys and and sorry for the cats and sorry for this is what they have done with my chair.
05:15It's like crazy. Once we gather all the ideas, let's say we've gotten 30 ideas, we list them on Notion system, and then we put the topic.
05:24We did we put the title. We put the reference and the actual script. Now we go to the second phase, which is studying, scripting.
05:33So before we script, we need to study and break down why this topic specifically this script specifically worked.
05:40So the reason why transcript is very important because it allows you to see and break down every single sentence compared to just watching the video multiple times. Right? So this is the relatability aspect of the hook.
05:56What are the three green flags in a woman? Very relatable. Every man and woman would be interested to watch this video.
06:04But now he's stating who is targeting with his hook. Every man overlooks. Every man in this video is my target audience.
06:12So, right, the keyword here is green flags in a woman. And then what are the three? So meaning like he's just asking a very relatable question that a lot of men would ask.
06:24So this is just me breaking down the first sentence, guys. And then the second thing is, and in every successful script, you gotta give a specific promise of why you should watch this video.
06:38So now what he's saying is I will give you 12 but in a rapid fire. Right?
06:44And then he goes, number one, number two, number three, number four, blah blah blah. Obviously, this is just us breaking down the the topic because with our clients, we jump on a call with them and we call it the brainstorming session. We record that call.
06:57We ask them bunch of questions related to their niche in order for us to use their knowledge into whatever is working right now. So we're gonna use the same kind of format of the hook, the same kind of promise of the second sentence, and then obviously the actual value we're going to use what the clients we already recorded, so what we've downloaded from their brain obviously.
07:21Right? So number one, she brings emotional stability. Maybe my client has a different take.
07:26And number two, she respects your time and your work. Maybe my client has a different take. So we're going to use whatever our client has into their scripts.
07:36So once we give them the script, it makes a lot of sense for them. Basically, we do this process multiple times until we have, you know what, 30 pieces of content here. And with number three, the filming phase.
07:48So, obviously, I'm not gonna show you how you can film the content, but one thing that I want you to bear in mind, the moment you start looking into what's working right now in your industry, I want you to also notice what kind of creative direction your competitors are using.
08:05So in this case, we can see that people are doing podcast styles When the baby's sick. Right? So a podcast style is basically instead of you looking directly to the camera, you look off the camera and you pretend that you're having a conversation or a podcast.
08:20The reason why this kind of creative direction works in this specific field is that people have developed a defense mechanism towards, you know, people trying to sell them.
08:30And the majority of the people trying to sell you something online, they're looking directly to the camera. Right? So by slightly looking off and pretending that you're having a podcast or actually clipping it from an actual podcast, you know, this kinda dropped down the defense mechanism of your target audience.
08:47Right? So it seems like it's natural, authentic. So as you can see, we've got the podcast out and then also we've got the yapping This is how I've seen most relationships end.
08:57Right. A yapping video is like meaning that you get your phone and you're like straight directly talking to your phone. That's another style that it's working in this field.
09:06And then obviously, the talking head videos, which means whatever I'm doing right now, you grab your phone, you grab your camera, and just speak. This is the number three filming.
09:17So you go to your industry, see what's working, what kind of creative direction is working, and try to replicate it. Obviously, I have my own setup. You should have your own setup.
09:27You can even do, like, a a certain signature move, maybe like your logo or maybe like something that is quite unique for you, even like the atmosphere or the colors or whatever. You know? So this is step three.
09:39Obviously, we take care of that for our clients. So we film their content. We we strategize.
09:44We give them the mood based on the direction of their content, you know, and lastly, which is posting and gathering the results. Once we post, we wait for the results. We see how many people converted, how many people commented, saved the video, you know, engaged with you.
09:59For example, if we take, let's say, the May 8, this is the video, four steps to grow your account fast. I've had the captions, the hashtags in the captions and mentioned the keyword, which is common the word YouTube. I can send you the full breakdown of whatever.
10:12This is the reference, and then obviously this is the scripts. Not to flex if I had to start my Instagram, blah blah blah blah. So obviously this is the link where I can review the video.
10:21If we go to my actual account, I can see that, boom, this is the video. So we got one 81,000 views, a thousand people commenting about the YouTube.
10:31All of these people are interested to see what I am teaching, so this is, like, big. I can pull people. That's 100% we're gonna pull people from those people who commented into actual paying clients.
10:41Right? To flex, but I'm very good at social media marketing. If I had to start my yeah.
10:46So this is it. Now look. I can teach you anything about social media.
10:50Right? I can give you all the tips, all the hacks, all the nitty gritty hacks that if you apply, you get this and that, but, like, most of the coaches, the consultants, the people online don't really need more information.
11:04They just need execution. And whatever I just showed you is the easiest way to execute so that you can create your first piece of content or to be consistent at least on social media. Because let's be honest, consistency is what makes anyone great.
11:20If you're consistent at one thing and you keep improving yourself every single day by, like, I would say, 1% at the end of the year, you're a complete different person. Right? And guys, because I do this batch content, I haven't filmed content since, like, since, like, two months.
11:36All what I do is sit down, gather all my content, all my video scripts, everything. I sit down for, like, two, three days a week.
11:44Right? I batch film the content. I send them to the editors, and my team will fix this for me.
11:51So I've been I haven't filmed since February, and we're at May. So I've got February covered, March covered, April covered, May covered, and almost June covered. Like, can imagine how much of time I have to not think about the content because the content is doing the work for me and is getting the clients, getting me the proof, and I can use that time for my business, growing my business, focusing on my clients.
12:16So that's the beauty of having a system. And by the way, if you're a life coach, consultant, a therapist, or a psychologist who doesn't have really a lot of time to execute on this plan or any other content plan, but also you know how important it is to build a personal brand nowadays, my team and I can help you.
12:34All you have to do is click into the first link in the description, book a discovery call, I or one of my team members will show up. They will examine your profile. They will see if we can actually provide the value you're looking for or not.
12:46And if yes, we're going to do the whole thing for you. So we're gonna do the ideation. We're gonna script.
12:52We're gonna film, edit, and post the content with our strategy in order for you to get the results that we gathered for all of our clients. All the links are in the description, and I highly recommend you to watch this video because it has more in-depth information about whatever I just explained. Take care.
The Hook
The bait, then the rug-pull.
The title says 'for you,' not 'for me.' Before Aymen says a word, the viewer is already the beneficiary. Then the spoken hook lands the same promise in one sentence and the video is already in motion.
Named ideas worth stealing.
00:45model
The Reverse-Engineering System
- Ideation / the right topic
- Studying / scripting
- The filming phase
- Posting / Results
Find what is already viral in your niche, extract the script structure, rebuild with client voice, batch-film, track engagement signals to identify which convert to clients.
Steal forThe content intelligence layer that feeds a batch production pipeline like Mod Producer
08:25concept
Defense Mechanism Theory (Podcast Style)
Coaching audiences have developed a defense against direct-to-camera content because it signals someone trying to sell. Off-camera podcast framing reads as authentic conversation and bypasses this.
Steal forFilming direction for any sales-adjacent coaching content
09:45concept
Comment-Bait Keyword CTA
Embed a keyword in captions asking viewers to comment it. Comments signal intent, build a lead segment, and boost algorithmic reach simultaneously.
Steal forEvery reel with a lead-gen angle — replace link-in-bio with comment-keyword as a test
How they asked for the click.
VERBAL ASK
12:16link
“Click the first link in the description, book a discovery call.”
Well-placed: fires after the batch-filming proof moment when the viewer is mentally exhausted by the idea of doing it themselves. The offer (we do it for you) is the natural next step.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
