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AI Foundations · YouTube

I Automated My Entire Content System With Claude Code (Full Build)

A five-step build that turns Claude Code, fal, and Blotato into a one-command social media department.

Posted
1 weeks ago
Duration
Format
Tutorial
educational
Views
17.1K
545 likes
Big Idea

The argument in one line.

A three-tool stack, Claude Code, fal, and Blotato, can be taught a creator's real photos, brand style, and writing voice well enough that a single slash command turns any YouTube video into a fully designed, scheduled social media carousel.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • A solo creator or small business owner who already uses (or is willing to try) Claude Code and wants to turn videos or blog posts into scheduled social posts without designing each one by hand.
  • Someone spending real hours each week writing, designing, and manually posting to LinkedIn, Instagram, or other platforms.
  • A creator who wants a consistent, on-brand visual style but doesn't want to hire a designer or relearn Photoshop.
SKIP IF…
  • You want a no-code, point-and-click tool. This entire setup lives inside Claude Code's terminal-style chat interface.
  • You're not willing to pay for three separate usage-based tools, even at a low combined cost of roughly $60-70 a month.
TL;DR

The full version, fast.

The video builds a fully automated social content pipeline inside Claude Code. Three tools split the work: Claude Code writes and designs, fal.ai generates pay-per-image visuals, and Blotato holds the platform logins and schedules posts. The process runs in five stages: connect the tools and set up a working folder, gather real photos and study formats that already work in your niche, interview yourself to build a written voice file that strips out AI-sounding phrasing, hand-build one carousel from a YouTube transcript while iterating on cover art and slide design, then package the whole workflow into a single custom slash command that runs from one pasted URL.

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Chapters

Where the time goes.

00:00 – 03:07

01 · The finished system, demoed live

Before teaching anything, the creator shows the end result: pasting a YouTube link into a Claude Code slash command produces a branded Instagram carousel and LinkedIn post, scheduled in two prompts.

03:07 – 09:18

02 · The three tools and what they cost

Introduces the stack, Claude Code (writer/designer), fal (pay-per-image generation), Blotato (scheduling hub), and breaks down pricing: $20-200/mo for Claude, cents per image on fal, $29/mo starter plan on Blotato, roughly $60-70/month total.

09:18 – 17:39

03 · Building the working folder and connecting fal

Creates a desktop working directory with an assets/images-of-me subfolder of real personal photos, opens it in Claude Code, gets a fal API key, stores it in Claude Code's local environment, and generates a cheap first test image.

17:39 – 22:39

04 · Connecting Blotato and linking platforms

Signs up for Blotato, links LinkedIn, Instagram, and X via OAuth, copies the Blotato API key into Claude Code's local environment, and posts a text-only 'hello world' test to LinkedIn to confirm the connection works.

22:39 – 28:38

05 · Ideation: finding a visual style

Browses Pinterest for niche-specific inspiration, settles on brand colors pulled from a personal photo, and writes a detailed first prompt to Claude describing typography, vignette, grain, and text placement for a carousel cover.

28:38 – 37:58

06 · Generating and locking in the cover style

Iterates the cover image through GPT Image 2 across several rounds of narrow feedback (font size, contrast, text position) until the 'golden hour editorial' style is locked, then has Claude write the rules into a CLAUDE.md and a dedicated image-styles instruction folder.

37:58 – 44:45

07 · Shaping the voice file

Runs a free interview prompt (eight questions) to build a written voice file, then generates test LinkedIn posts against it and corrects AI-sounding phrasing line by line, banning specific patterns like 'not this, this' and 'that's it, that's the list.'

44:45 – 57:02

08 · Building the full carousel from a transcript

Pastes a YouTube transcript, has Claude extract a five-slide outline (hook, lesson, CTA), generates the cover ('using Claude like a slot machine') through GPT Image 2, tries HTML for the interior slides, rejects it as too flat, and rebuilds them as fal-generated backgrounds matching the established style, ending on a comment-to-DM CTA slide.

57:02 – 1:00:12

09 · Extracting the process and scheduling the post

Asks Claude to reflect on everything that broke during the build and extract a repeatable pipeline (concept, voice check, photo pick, cover, render, review, schedule), then drafts captions in the voice file and schedules the finished carousel to LinkedIn and Instagram through Blotato.

1:00:12 – 1:05:54

10 · Packaging it into a /carousel-creator skill

Has Claude turn the entire manual process into a reusable Claude Code skill triggered by pasting a YouTube URL, tests it live end-to-end on a second video (transcript pull via vidIQ, cover variations, slide build, scheduling check), and confirms nothing posts until explicitly approved.

1:05:54 – 1:06:34

11 · Close

Recaps the three required tools and closes with a like/subscribe ask.

Atomic Insights

Lines worth screenshotting.

  • A three-tool stack, Claude Code for writing and design, fal for pay-per-image generation, and Blotato for scheduling, replaces a full social media department for about $60 to $70 a month.
  • Real photos of yourself outperform fully AI-generated images because audiences respond to signs of an actual human life, not an obviously synthetic one.
  • A visual style only becomes reusable once its rules, colors, fonts, grain, vignette, text placement, are written into an instruction file the AI reads on every future run.
  • A written voice file has to be corrected sentence by sentence; feeding it examples of exactly what NOT to say removes AI-sounding phrasing far faster than describing your voice in the abstract.
  • Ideation should mine formats that already work in your niche rather than invent a new one, since platforms reward familiar patterns wearing a different brand.
  • Interior carousel slides built with plain HTML looked flat and corporate compared to slides built from AI-generated image backgrounds in the same brand style.
  • Most of what breaks in an AI content pipeline is mechanical, not a matter of taste, which is exactly the kind of failure code can catch instead of a human reviewer.
  • A single YouTube transcript is enough raw material for Claude to draft a full five-to-six slide carousel with a hook, supporting points, and a call to action.
  • A comment-to-DM carousel CTA pre-qualifies leads: only people who type the keyword end up in the inbox, which is a filter, not just an engagement gimmick.
  • Once a workflow has been run manually enough times to trust it, it can be packaged into a single slash-command skill that runs the entire pipeline from one URL.
Takeaway

Five steps turn one video into a scheduled carousel.

CONTENT AUTOMATION

A real-photo library, a written voice file, and a locked visual style are what let Claude Code, fal, and Blotato turn a single YouTube transcript into a scheduled, on-brand social carousel.

02The three tools and what they cost
  • The three tools split cleanly by job: Claude Code writes and designs, fal generates images per-use, and Blotato holds every platform login so Claude never has to log in anywhere.
  • Pay-per-use image generation means a month of posts costs a few dollars in image credits instead of a recurring subscription for a tool you may not use daily.
  • A full month of scheduled content across a few platforms runs about $60 to $70 total once Claude Code, fal, and Blotato are all added up.
03Building the working folder and connecting fal
  • A working directory is just a folder Claude Code can read from and write to, so organizing it by asset type (like an 'images of me' subfolder) is what lets Claude choose the right photo for a post.
  • Real, unpolished photos of yourself out and about outperform posed or AI-generated images because audiences respond to signs of an actual human life, not a studio setup.
  • An API key only needs to be pasted into Claude Code's local environment once. Claude can then use the service without ever displaying the key back in the chat.
04Connecting Blotato and linking platforms
  • Connecting social accounts through Blotato's OAuth flow is a one-time step per platform. After that, Claude posts and schedules through a single stored API key.
  • Pick a scheduling tool's plan based on how many accounts you actually run, not the platform's maximum account count; most creators need far fewer connections than they think.
  • Feeding Claude a platform's own media-requirements documentation before posting (formats, resolution, frame limits) prevents failed uploads better than guessing.
05Ideation: finding a visual style
  • It's rarely a good idea to invent a new content format from scratch. Study styles that already perform in your niche and re-run them with your own brand behind them.
  • A workable brand system needs only two fonts and two to three contrasting colors, applied consistently, to read as a recognizable style across every post.
  • Describing an image request in specific physical detail (font weight, grain, vignette, exact text placement) gets far closer results than a vague style request.
06Generating and locking in the cover style
  • The first AI-generated draft is rarely final. Multiple rounds of narrow, specific feedback (font size, contrast, text position) is what actually locks in a usable style.
  • A style only becomes reusable once its rules are written into a dedicated instruction file. Otherwise, every new image request means re-explaining the same details from scratch.
  • Separating a general 'how I generate images' instruction file from a specific 'how I build carousel covers' file keeps each request focused and easier for the AI to follow correctly.
07Shaping the voice file
  • A voice file is not a one-shot document. Writing test posts against it and correcting every AI-sounding sentence line by line is what actually removes the AI's default phrasing.
  • Naming the exact sentence patterns to avoid is more effective than generic instructions like 'sound more human.'
  • Existing writing that already worked, old transcripts, posts, or scripts, is better training material for a voice file than describing your voice in the abstract.
08Building the full carousel from a transcript
  • A single video transcript gives Claude enough material to draft a full slide-by-slide carousel outline: a hook, supporting points, and a call to action, without extra research.
  • AI-generated slide backgrounds built in an established style consistently outperformed plain HTML slides, which looked flat and generic even though HTML was technically cheaper.
  • A comment-to-DM call to action on the last slide isn't just an engagement gimmick. It pre-qualifies leads, since only people who type the keyword end up in the inbox.
09Extracting the process and scheduling the post
  • Most failures in an automated content pipeline turn out to be mechanical, not creative judgment calls, which means most of the pipeline can be handled by code, not review.
  • Asking the AI to reflect on its own process after finishing a task surfaces a reusable checklist, turning one successful manual run into a repeatable pipeline.
  • Scheduling in advance across every connected platform from one interface removes the temptation to log into each platform separately and post inconsistently.
10Packaging it into a /carousel-creator skill
  • A workflow only becomes worth turning into a one-command skill after it has been run manually enough times to know exactly where it tends to fail.
  • A packaged skill can still include manual gates, like a rule that nothing posts until you explicitly approve, so automation doesn't remove your final say.
  • The same skill framework can branch into multiple named variants for different content types without duplicating the underlying logic.
Glossary

Terms worth knowing.

fal.ai
A pay-per-use API marketplace for AI image and video generation models, used instead of paying a flat monthly fee for a design or image-generation subscription.
Blotato
A social media scheduling hub that stores the OAuth logins for multiple platforms, letting an AI agent post or schedule content through one API key instead of logging into each platform separately.
Claude Code skill
A saved, reusable automation, effectively a custom slash command, that runs a full multi-step workflow from a single trigger instead of requiring the same instructions to be typed out every time.
Local environment (Claude Code)
The encrypted settings area inside Claude Code where API keys are stored, so Claude can call a connected service without the key ever being shown back in the chat.
Voice file
A written document, built through an interview process, that captures a person's sentence patterns, banned phrases, and tone so AI-generated writing sounds like them instead of generic AI output.
Resources

Things they pointed at.

06:20toolClaude Code
11:40toolfal.ai ↗
16:10toolBlotato
23:40toolPinterest
1:01:00toolvidIQ
Quotables

Lines you could clip.

15:40
“This is basically your social media marketing department right here.”
confident one-liner summarizing the whole pitch of the stack→ TikTok hook↗ Tweet quote
12:50
“A week of post cost about a coffee.”
sticky, specific price comparison for the pay-per-use image tool→ IG reel cold open↗ Tweet quote
10:20
“The more human you can make something look in an automated fashion, the better it's going to perform.”
counterintuitive thesis on AI content that reframes the whole video→ newsletter pull-quote↗ Tweet quote
47:00
“You're using Claude like a slot machine, that's why you're still drowning in work.”
AI-generated hook line the creator kept as-is for its punch→ TikTok hook↗ Tweet quote
57:20
“Almost nothing that went wrong today was a taste problem. It was mechanical.”
reframes AI-workflow debugging as engineering, not creative judgment→ newsletter pull-quote↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy
In this video, I'm going to be showing you how to build a 100% automated content generation system for your business using Claude Code. We're going to start with the basics, like connecting your tools and setting up your environment.
Then we're going to get into ideation and creating assets that look amazing for your brand. After that, I'm going to show you how to not only schedule all of your posts from Claude Code, but how to automate the entire process. So all you have to do is type in a couple of words and you get all of your social media handled.
Now, promise might sound too good to be true. So first, let me just show you what we're going to be building today live. Let's say I want to create a LinkedIn post and an Instagram post around this video right here where this Claude setup does weeks of work and hours.
What I can do is I can click this. I can copy the link up here. I can go to Claude and I can type in slash carousel creator and then paste in my YouTube video URL and then send it off.
And now, my LinkedIn and Instagram posts are going to be created for me. And it's not just going to generate some weird AI slop. We have a lot working underneath the hood that's making this possible.
We have real images of me that it's going to be using in the post. We have assets like a voice file that has captured my voice that I'm going to show you how to create today.
We have instruction files in here for certain image styles and how we need to create images. All of this is stuff that we're going to be creating together in this video. You will have a fully automated content generation system with your voice, your assets, your images, and everything in between.
Now after this single prompt that I typed out, that's all it took and this was the result. If we scroll down, as you can see, we have the deck that it built for this.
An image of me on the balcony over here. A complete Instagram carousel using all of the data that I had from that video.
Actual words that I spoke in the video, it repurposed them into this nice branded format and it's a scroll stopping post. And this was automated.
All I have to say now in Claude code is schedule for August 6. And I can send it off and that's it. That took two prompts.
Prompt number one, prompt number two, and it didn't only generate the images from the video.
But it also created text to go in those posts. And so just like that, those have been scheduled for my social media accounts because of this automated system. We could have even automated the scheduling if we wanted to.
You can even see that over here in my content calendar that I've connected to Claude Code. We have all of our posts being scheduled now with Claude Code and we can easily fill up our calendar with this automation. This is what it's going to look like on LinkedIn.
This is what it's going to look like on Instagram with all of those images in that nice carousel format. And now it's just about filling up your calendar with amazing content. This setup gives that capability to you.
So in order to create what I just showed you, it takes about five steps. And after this video, you'll have all of your social media pretty much on an automated schedule and it's going to be a lot easier to get in a rhythm when it comes to posting. So let's get into those five steps.
So step number one is to set up your environment. So there's three tools that you need in order to accomplish this and it takes about ten minutes to set up and connect all of those tools. So this video, I'm going to be showing you how to do that.
Next stage is ideation. After you have everything connected, this is a stage where you find different social media posts that you like, that you're inspired by, different styles that you want to replicate.
Do something that already works and mix it with your brand. It's never that good of an idea to reinvent the wheel on social media because there's an algorithm for a reason. People don't wanna be seen something new.
They wanna be seen something that they've already seen before with a different character behind it. And that character is your business or your brand and the ideas are just reused in a better way. And so the ideation phase is where you're going to gather your assets, decide on your post types like do you want text and image, just text posts?
Do you want a carousel post? What platforms do you wanna be posting on? These are post types and you can kind of create templates with this ideation phase.
The The next step is to shape your voice. In this video, I'm going to show one file that allows your post to stop sounding like everyone else's and to not make them sound so AI generated. This is going to help you mitigate AI slop entirely.
And so it's kind of an interview process where you can use Claude code to shape your voice file so it writes content like you instead of like AI. Next, we're going to build a carousel post.
So I think carousels are one of the more dynamic things that need to flow. And a carousel is five images back to back to back on Instagram or LinkedIn. And this is a complex thing to do but in this video, I wanna show you how to do it from start to finish on camera so you can see the entire ideation and design process when it comes to something a little bit more complex like a carousel.
And if you can build a carousel, you can build pretty much anything. And then I'm going to show you how to automate it. And this is just something you can type in one command.
You can run this on a schedule and it allows you to stop thinking about it and like I said earlier, get in a better rhythm with your content. So let's start with step number one, setting up the environment. First, need to understand what tools do we need to accomplish this and what do those tools cost.
So the first tool you need is Claude Code. Claude Code is not only your designer that's going to help you create the image and video prompts if you're going to be uploading videos, but it's also your writer. It's the thing that takes your ideas and makes actual good posts.
And it's also going to be deciding for you and strategizing for you. Obviously, Claude code is one of the most important tools here because it's the engine around everything in the execution layer. Now, if you're nervous about Claude code or you've never used Claude code before, don't be.
You can use it without knowing how to code, without being that technical. And if you're really wanting to understand it deeper, first, go watch the tutorial I've linked in the upper right hand corner, my full Claude code guide, and that will get you up to speed on what Claude code is. It 'll get you using it and comfortable and get it installed on your computer.
So make sure you do that first and then come back to this video if you're on edge about that. The next tool we need is FAL. And FAL is an aggregate for image generation tools and video generation tools.
We're going to be running GPT image too. I think that's probably the best for carousels right now and just good AI generated images with anything.
It could be a picture of you and it maintains the exact way you look. It can add text to images and do so many cool things. And instead of paying a monthly fee, pay per image.
So there's less of a commitment and they have pretty much all the image and video models. So a week of post cost about a coffee. I like how it said that there.
And the last tool that we're going to need which is the crucial bridge between Claude code and Fowl to our actual social accounts is Blatado. Blatado is the scheduling tool that allows you to link all nine platforms for your social media.
So Claude doesn't have to try to go connect and it's very hard to connect your platforms otherwise. So Blatado is a thing that allows you to schedule your posts out, connect your platforms in one place. And Blotato also comes packed with a bunch of skills and prompts to write social media posts.
So all in all, for scheduling, Blotato is the best tool and this is the tool stack that we're going to need. And this is basically your social media marketing department right here.
Now let's take a look at what these tools cost. So Claude on the floor plan is $20 a month if you wanna run Claude code which I highly recommend. I don't know how I would do this otherwise.
I'm on the $200 a month plan. I've been paying Claude 200 a month for the past year, a little over a year now. I don't regret a single month.
It is the best tool on the market. Then we have FAL. This costs you cents per image especially if you get your prompts dialed in with Claude which it can easily help you create amazing image prompts.
You can put $10 on this thing and forget about it for months. Maybe not months if you're posting a lot, but 10 to $20 and it will go a long way. The next tool, Blatado, which make sure you use my link in the description because they are the sponsor of this video.
I was using them before they sponsored. But Blatado is going to run you $29 a month on their starter plan.
The starter plan has always worked out great for me because I don't have over 39 social accounts that I'm connecting to. I have about three. So that's what Blatado costs for the scheduling tool, and it's a necessity for this video.
So all in all for, I would say, 60 to $70, you could have a full month worth of social media posts all planned out and ready to go, which is not bad considering what a marketing agency will run you.
So now let's connect all of these tools and get our environment set up. I'm going to walk you through the entire process step by step. And this is like a one time thing.
Once you get everything set up and connected, then you just live in Claude Code and you can generate all the images there. You can generate all the text for any post on LinkedIn, Instagram, anything you want.
You can do it all from Claude Code after you get this all connected. So let's get the boring stuff out of the way right now. Before we get into connecting anything or setting up any of these fancy tools, what we need to do is we need to create a working directory where we are going to store all of our images and where Claude code is going to work from.
And so a working directory when using Claude code is literally a folder on your desktop. And so let's create a folder on our desktop where we will be generating our images to and from.
I'm in a location on my computer. What I'm going to do is right click and hit new folder, and what I'm going to call this is content system. And then in parentheses, will put AIF for AI foundations, and then I'm going to hit enter.
So here we have a folder. This is Claude's working directory. So anything we put in here can be used by Claude, and it will also be putting its contents that it generates with FAL in here.
And so I'm going to click in here, then I'm going to create a new folder called assets. Now what I want you to do now is think about any assets you currently have that you want to be used in your social media. I recommend you do real photos of real things that you do, real images of yourself.
I see a lot of people now doing AI generated images of everything of their self and then their AI generated content doesn't perform and there's a reason for that. The more human you can make something look in an automated fashion, the better it's going to perform.
So right now what I'm going to do is I'm going to click in my assets folder. And now I'm in assets. I'm going to right click and hit new folder again.
And what I can do is I can create a folder within assets. I will call this something like images of me.
You can call this anything. You could even have images and then you could have multiple sub folders within images. You can organize this however you want.
But I'm just going to create a folder called images of me. So now we have our main content system folder with an assets folder in it and then an images of me. And here I'm going to go find a bunch of images of me that I want to use in my social media content.
And these are going to be real life images taken of me that we can AI enhance. So I've prepared for this.
I've got a couple of images of me out in public. And if I'm trying to sell the dream of AI, I've gotta show me, of course, by the ocean out when I'm actually not working at my desk because that is what makes an attractive brand is the dream, I guess. So I'm going to find all of these photos of me I have kind of working on the go because Claude's basically working in the background in all of these images.
So I can present my social media content that way as well. And I'm going to drag all of these in here and just show a little bit of the lifestyle to show me and what I do on a day to day basis rather than me at the desk. It's not too attractive to be at a desk for twelve hours a day.
What is attractive though is being out and about, and I can use that to enhance my quality. So I've got some images in here of me, and I've got them named. So balcony ocean coffee, cafe pink laptop, Paris lunch phone, balcony sea laptop so that Claude can read in here and see what type of image would be good for a specific post.
I'm gonna add one more image and so now we have images of me within my assets folder. And so this is setting up your environment and getting it ready for Claude code. All of our outputs will come to this as well.
We can probably have a folder in here or Claude can create a folder for us called like outputs and it will be able to do that for us. And just to show you what's happening right now, if I go to Claude code, as you can see I'm in Claude code and I open up the folder, my working directory, which if you don't know what this is, again, go watch that video that I linked earlier, my full Claude code tutorial because I explain all of this.
But I'm going to hit open folder and open that folder with Claude code. So I'm going to select open and then what I'm going to do is I'm going to select the content system that we just created and then hit open. Now when I open it, I'll hit trust workspace.
I'll turn the mode to auto and enable auto mode. What I can do is I can talk to Claude about my folder. I can ask it, what do you see in this folder right now?
And I can send it off. I'm gonna make the effort level medium. And right now I'm just showing you how your environment works in Claude code.
Claude can write to a folder on your computer and it can also take a look at the elements within the folder. So right now it's looking at the entire tree. It says the folder is nearly empty just one asset directory and it lists all of my files, six photos of you, you know, scripts, docs, etcetera.
It's a fresh workspace which is what we want because this is going to become our content system. And just so you know, Claude can actually look at these images.
So that's what makes it so powerful is having real images of you in here. Next, we need to connect our tools to make this setup actually powerful. We need to go get a file API key and connect our file.
And we also need to connect Blatado and get signed up and logged in to all of our social accounts. So posting becomes super easy. So this is file.
You can go to file.ai. That's fal.ai. And this is the generative media platform for developers.
So yes, you can consider yourself a developer now I suppose. But the pricing is what's making this app so nice. You just pay per use.
You're not paying a monthly subscription for something you're never going to use. You pay 3¢ if you want an image or 1¢ depending on the model. Videos are a little bit more expensive but you're paying like 7¢ to get a nice video generated or 5¢.
So make sure that you get logged in and signed up for FAL and then we're going to load in some credits. So you can hit log in, you can do GitHub, Google, or SSO and then you're going to be brought to a dashboard that looks something like this.
So here's my dashboard. What you wanna do when you log in is add credits. So in the upper right hand corner, you're going to see something that says credits.
You can just buy 5 to 10 to $15, something small to begin with. I've only got $20 loaded in right now.
And make sure that if there is any auto pay on that you can just shut that off just in case your model goes rogue and starts generating a bunch of images. It's never happened to me but just be safe. Don't turn auto top up on.
But once you add in some credits, next thing you need to do is generate an API key. So click this button right here that says get an API key. You can find this elsewhere as well but there should be a button that says get an API key.
And it's going to take you to your settings and developer API keys. What you wanna do is you wanna select add key, make sure the scope is on API, and then you can just name your key.
This is going to be the key name. So you can give it a description. I'm just going to say, this is a test key for a video and then I'll hit create key and then that gives you an API key right here that you do not want to show to anybody because it gives people access to use your credits.
So I will hit copy key. And then what you need to do is head back over to Claude and make sure that you select new session. When you do that, you're going to see this little button that says local pop up.
You wanna select that and then in the upper right hand corner of that pop up by that blue check mark, if you hover over this local environment, there's going to be a little settings icon. What you wanna do is you wanna click that settings icon. And this is where your secret passwords are stored in Claude, and it's your local environment.
Claude never actually sees the key here, but what it can do is it can use it. It can call your computer to run a command to use the capabilities of FAL and generate images and stuff like that. The format is FAL underscore key and you wanna type that out in all capitals and then type in equals and then paste in your API key.
And then you wanna hit save changes. And just like that you've added your key and you now have image and video generation capabilities in your Claude account.
So here I'll show you a quick test so that you can see the image capability working firsthand. I'm just gonna be a little bit goofy but you wanna give context into what you've just done to your Claude so it knows. I can say, I've just connected my foul API key and I want you to generate an image of a cat running on the beach with a big rainbow in the background as cheap and fast as you possibly can.
Make sure that you read the foul documentation so you can make this request. And so just giving a little bit of context so understands I have my file API key.
I'm telling it to read the documentation and then I can send it off. You can create rules around this stuff that are in your folder. You don't have to tell it that every single time.
It will just know and understand that, okay, this is how I generate an image because this is Drick's image generation file guide, whatever you wanna do. But giving it context on the first couple of runs, letting it know that you use FAL is ideal. Then just tell it to bake it in its instruction file for that directory, and it will remember to do that every time to use FAL.
And just like that, Claude has image generation capabilities, generated a bad image of a cat on a beach because we went with the cheapest model possible. I mean, it's so cheap. It's almost insane.
It cost me less than 1¢, a third of a cent to generate that image. So even this can be good inspiration, I guess. So next what we need to do is connect Blatado.
And after that, the environment will be set up. All of the tools you need to create amazing social media content will be ready to go. So again, Blattado is the social media hub.
It's where you securely link all of your accounts so that Claude can post on your behalf or schedule things on your behalf. Let's get signed up now and I'm going to show you how to log in to everything.
So I'm going to leave a link down in the description for Blatado. Make sure you go and use my link. Again, Blatado is the sponsor of this video and they reached out to me after I was already busy using them.
So it made it super convenient. The pricing is straightforward. They have three plans, the starter plan, the creator plan, and the agency plan.
So the starter plan, that's the one I'm on and it's been more than enough for me because you get 20 social media accounts that you can connect. You get all of the viral templates. You get unlimited AI writing threads, the social media API, literally everything you need.
So I would recommend starting on this plan and working your way up as you start scaling. But this should be more than enough for most of you. And so get signed up for Starter.
I do believe you get a free trial. So make sure you use your free trial and get logged in. And once you're logged in, you're going to be looking at a nice back end dashboard where, yes, you can create posts in here and schedule from this dashboard.
But the real power comes from when you hook it up to Claude. So let's connect our social media accounts. That way we can post on them from Claude.
I'm going to go to my settings right here in the sidebar. And once you go to settings, make sure you read these account notices and that you, uh, don't just connect to anything so you don't get flagged or banned because a lot of social media platforms are a little picky about connecting to outside sources, so be careful with that.
I've got my LinkedIn connected, my Instagram, and my ex account. Logging into this is as simple as it sounds. You click it and then you log in through a secure authenticated link.
So when I hit log in with LinkedIn, it's literally like I'm using my LinkedIn login just except here. So it can connect in that secured OAuth like fashion.
And so I've connected personally my LinkedIn, my ex, and my Instagram since those are the three things I don't focus enough on that I wanna start scaling. YouTube, I'm good and I create all of my content organically.
So I don't really want to automate that but you can do Pinterest, threads, Facebook.
You can do pretty much any platform you can think of. So what you need to do right now is get connected and logged in to all of the accounts that you wanna automate in your account section of your settings. And while you're still in settings, after you get all of your accounts connected, what you need to do is go to this little API section right here and then you just need to hit copy API key.
There are multiple ways to connect. You can add a custom connector. You can do it through the terminal.
So many different ways. But what I'm going to do is the exact same way we set up file, that's how I'm going to set it up. What I'm going to do is select copy API key and it's copied to my clipboard.
I'm going to go back to my Claude code session. I'm going to select new session and then again I'm going to go into my local environment and hit the settings icon and then I'm going to type out blotado underscore API underscore key equals and then I'm going to paste in that API key just like that.
Now I'm going to hit save and just like that Claude Code has access to Blotato capabilities. So I can say, I've just connected my Blotato API key.
What I want you to do is read the documentation and post a text only post on LinkedIn that says, hello world. And I will send this off just to show you spelled Blatado wrong but I'm sure it will figure it out.
Uh, but I just wanna show you what this looks like and how we will actually upload a post to LinkedIn that says, hello world, a text only post. And I spelled it wrong so it's searching all over the place. I'm going to say Blotato and then I'm going to upload the documentation.
I'm going to go to API quick start and then I'm going to paste in help.blotato.com API start and I'll go back to Claude, put that in quotes and then paste in the documentation and then I'll say this should help and send it off.
And the documentation is what allows Claude to understand how to create requests with the API key that you uploaded to your local environment. You could do this through the connector but I've always found that doing the documentation is always faster once it understands it and it uses less context.
It says found the docs and your Blotato API key in the environment. First, listing your connected accounts. It says one LinkedIn account, Drake Siroc, posting the text there now.
And it says posted. And so what I can do is I can go look and see did that actually post on my LinkedIn.
I'm here on LinkedIn right now. I'm just going to go to my page and scroll down.
Let's see if yep. Okay. It posted.
So it's already gotten one impression and I think this is gonna make me a lot of money. Two impressions now. Okay.
I better take this off before people start getting concerned. And so that is how to set up your environment to where you can generate an image and you can even use that image to post on any of your social accounts that you've connected in Blotato. From here, it's all about taste and creativity.
So let's move on to the next step which is ideation. This is where you find what you like. As I just said, gather your assets and decide your post types.
So do you wanna be posting text with images? Do you wanna be posting just text?
What do you want that text to be? What do you want those images to look like? That type of thing.
After we ideate, we're going to shape our voice so that the text that we generate is actually real and it's us and it's not AI like sounding. And then we're going to build the carousel and we're going to learn how to automate some of this process with a Claude routine.
So you can set rules. You can tell your content system to never post without you. You can tell it to only draft, never use the actual post command so something accidentally doesn't get posted.
You can set any rule you want and tell it to put it in its instruction file and it will follow those instructions every single time. But what I'm mainly concerned with right now is generating something that looks good.
So what you need to do is you need to find things that you like and start injecting your style to create some good templates that you'll want to reuse. I recommend that you use two to three colors and I recommend these colors are contrasting each other a little bit to have a little bit of pop.
For example, orange and blue go really good with each other, black and white go really good with each other with a nice accent. This is going to be kind of your own taste and a lot of you might have a brand or a color that you like already. You already might have your own branding guide.
It's kind of where you want to inject your brand, your company values and everything that's possible into the look and feel of your assets.
So I'm just going to show you an example of how I might go about ideating a certain file type. So you can go to any tool that you want.
Pinterest is a really good tool if you wanna find inspiration. You might already know a brand you like. Maybe you like Apple's branding, Nike's branding, Adidas.
Any big company that you might be like, yeah, you know, love the way that their stuff looks. Or you can go to Pinterest and find new things or you may already have an idea of what you want your post to look like. I just recommend you get them consistent.
So an example, if I'm gonna post on Instagram and I'm a health coach, let's say, I might want to type in the search bar health coach Instagram. And what you're going to get is a bunch of images for aesthetic health coach Instagrams and you can really start to find clear styles. And it's important that you try to find a clear style that you can reference.
So if I click in here for instance, as you can see it's the same. Right? It has this nice text with these lines.
So that's the kind of style that you wanna go for in my opinion when you're generating social posts. If you're a roofing company, obviously, it's going to be completely different for instance. You You're not gonna want it to be as aesthetic, but you're going to want it to be a little more hands on using real images from your crew.
You can get a lot of inspiration for what good posts and good feeds look like in a consistent style. For instance, this is a roofing company or not even a roofing company, a construction company in general. And it just depends on who you are and what you're doing and what you're trying to sell.
But you can go here and find a lot of inspiration for styles and online anywhere honestly. Like these would be good for Instagram carousels. That's one way you can find inspiration.
Another way is just trying things out and telling Claude what you want and then creating your style templates with that. I'm going to add files or photos, and I'm going to go to my assets. I'm going to delete that cat image on the beach.
We don't need that anymore. I'm going to go to the images of me, and I'm going to open up this image of me looking in the distance in Croatia by the sea, a real image of me. And this is nice because it uses my brand colors like the sky is blue, my pants are blue, white, blue sea.
These are really my brand colors at the end of the day. And then I can just try to create something. Let's say I wanna create an Instagram carousel with multiple images to swipe and I wanna be giving away Claude skills to people on my Instagram as a lead magnet.
Let me try to create a nice cover image that really stops people as they're scrolling down their feed. I can turn this to Sonnet because I think Sonnet is really good at the creative thinking and more of the knowledge work tasks compared to Opus and Fable. Opus and Fable are really good at like software engineering and stuff.
But Sonnet has a little bit more of a creative side to it. So I'm gonna go with Claude Sonnet as my model And I'm going to say, I want to create an editorial styled Instagram carousel cover using the image that I've uploaded of myself.
It's in the folder and it's the one where I'm looking in the distance by the sea. I think that something like what the name is called. And what I want to do is I want this to be the first photo of an Instagram carousel and it's where I'm going to be giving away skills that run my business so I don't have to.
And I'm kind of thinking I want skills in nice big tall and bold letters behind me a little bit and behind my head in the background. And I want the subtext to be that runs my business so I don't have to. And a little bit more of an accent font, maybe a serif font that looks really nice and clean and wavy.
And what I want is like a vignette around this and I want it to be a little bit grainy and bring out the golden colors a little bit and just make sure that we stay consistent in on brand with the grain, with the text color matching my shirt and make this just really feel like it's blending into the image and the showstopper when people are scrolling on Instagram.
So this is kind of how I go about my ideation process. I just try to create very cool things. And when I have a really cool thing that's created, I take not just like the picture and post it once but I take the template.
Like how is the text on the screen? Can I implement that same style, the same prompt except with a different image in a different topic, right?
A brand is really made up of fonts which you should keep it really simple like two fonts and two or three colors and then just a typical style that you use, the way that the text sits on the screen.
And then what I wanna do is I wanna tell Claude, am using FAL and I've uploaded my API key to my local environment. So read the FAL documentation and use the image model GPT image two for this test when you send off and create a prompt.
So I'm giving it an image model that I like using for my ideation because it does text on the image super good and maintains the image styling really nice. And so I'm once again adding context about which tool I'm using for image generation. And after I send off this prompt, I'll tell it to make a nice instruction file so I don't have to keep saying use file.
But for now, we're going to send this off and this is going to allow us to ideate assets and post types for our business. So it looks like it found the image model. GPT image two is real on FAL, gave me the endpoint that it's going to use.
And now it's basically using my API key and file together to create this. And this right here is the reason I'm always using an AI tool to generate AI images on the platforms because these AI tools understand how to craft good prompts that create good images.
So Sonnet five just created the entire prompt for us. If you look, it says wrote the GPT image to edit prompt.
And you can see the exact prompt that it used to create whatever it's about to create. So you can not only look at this and edit it and find where certain things went wrong, but it's just insane that it can create such a good prompt for you.
Okay. And it generated its first image very fast, very easy. Now, it might not be the best.
The vignette is a little bit too much I think. And also I would prefer if that runs my business so I don't have to is in front of me, maybe at the bottom of the screen and that skills is a little less tall and maybe just a little thicker. And also maybe we add that run my business so I don't have to to make it make a little bit more sense.
But it asked me a question. The subtext line gets cut off behind your head. How should I fix it?
I'm going to say a couple of changes that I want. I want skills to be just a tad bit less tall.
I do like the height but just a little bit less tall if possible, and maybe a little bit thicker, and put that runs my business so I don't have to, or that run my business so I don't have to in front of me kind of on my waistline or a little bit above my hands near the bottom of my image. So I'm just going to make sure I have this looking good.
And the goal here is just to ideate something until you get a couple of ideas or designs that you like. Then I'm just going to submit that and let's see what it comes back with the next edit. It didn't do too bad of a job though.
And I like it because it used an actual image of me, it edit the quality a little bit, made the golden hour pop a little bit more. And it's really bringing out my brand colors with the white, the blue, matching the skills text with my shirt.
Looks super sweet. Okay. Here's the next generation a little bit better, but I can't really see skills as much and I don't like this font entirely.
It might be a little bit too big. So I'm just going to tell Claude exactly that. Now skills is too far behind my head.
I don't really like the font. Well, font isn't bad. I just feel like that subtext is a little too big and the image is a little bit too over edited.
Seems like contrast keeps increasing. I do like the golden hue and the vignette now, but maybe decrease the contrast just a tad bit, move skills up and make those changes.
And now I'm going to send that off and it's going to keep revising this until I get it exactly how I want it. And I want you to keep in mind, right now we are just creating an idea of what we want our brand to look and feel like.
If I had 30 images on my Instagram that looked like this where you could slide through and get all the skills or get all the files that I'm talking about, I would be happy with that. And so we can extract certain elements from this image that we can reuse in other posts like the white color, the blue color, the vignette, the grain, the fonts.
Everything that make a consistent brand, we can extract from this image. After some back and forth with Claude and a few more generations, I ended up getting it exactly how I wanted.
And so this would be a good cover image if I was going to give away some skills and I wanted to carousel. So now what I can do is I can kind of build my brand around this since I already have colors.
It's a little bit easier for me, but you should pick colors that complement each other nicely. So what I'm going to tell Claude to do now is, okay, what I want you to do is extract this image style and I want this to be one of the image styles for my post types.
So whatever colors are being used in here, I want you to extract it. The style I want you to extract of what what this is, what the style is, and just in general, the composition and everything about it.
That way if I'm ever creating Instagram covers or LinkedIn covers again, I can reuse it with colors and styling and everything.
And then upload it to an instruction file within my folder, but don't just put it in the general instructions. Make customized instructions for when I'm creating carousel covers.
And also create a general instruction file where it has my rules for FAL in the image model that I like to use and how I generate images so Claude always knows. And so what I did right there was I just created two instruction files and I want Claude to kind of review the process for how it generated images and create some instruction files that it can put within my folder.
I'm gonna switch this to Opus. But I wanted to create these instruction files in my folder so that it knows how to generate similar content every single time.
That way I don't have to prompt it over and over and over again like you just saw me do. And so what it did was it created those two instruction files. And if I go to my finder and I actually look at these things, as you can see, we have now an instructions folder, a Claude dot MD which is an instruction file that Claude code will read every time.
And it created a folder for us called image styles and it added its own references folder. I didn't have to do any of this. It did it all on its own after I told it to create that file.
And so anytime I wanna create a carousel cover, I can tell it to use this style guide and it will be able to do so a lot quicker. And so that's kind of what the ideation phase is about is deciding on how many post types do you want.
Maybe you want like a blank slide where you can just put information. Whatever you want for videos and images in terms of colors and styling, this is the part where you wanna do it. Now, can just come into Claude and I can tell it to use the golden hour editorial style on any one of my posts and it will work.
So I can say, use the golden hour editorial style on the picture of me on the balcony. And I want the concept to be around the one Claude setup that made me capable of working from anywhere.
I'm not sure how you would wanna word that. Maybe give me a couple variations. But the idea in the carousel is I want it to have text on the screen that really stops the person mid scroll and the idea of it is to give away a clawed setup that allows people to automate their busy work.
So I can say something like that, just kind of ramble on. And now that we have that beautiful golden hour editorial style, it will use the same concept in every photo and eventually we can automate this and we can have this post type trigger on certain events.
Maybe when I upload a YouTube video, it uses the golden hour editorial and creates a carousel cover for it and an entire social media suite of posts. And just like that, it found the image, rotated it for me since it was sideways, and then it created two variations but it gave me six options for what I might wanna do.
And they look identical to my first initial golden hour editorial style I created. So that's the idea of ideation. You're just kind of creating these design templates and styles that you can reuse in any situation.
So that's what I've done here. And since I have Blatado connected, if I wanted to, I could just post one of these by saying, post this or schedule this.
That's the easy thing and the beautiful thing about using Blotato is it's one key, one connection spot for all of your social media accounts. And it just keeps you in flow state because you don't have to go find your login, get used to different platforms.
It's just one spot and it forces you to upload on all of the platforms which makes you consistent in the long run. And it's going to become even more powerful when we get into the automations a little bit later, but this is very cool. And you can do this in any style.
This is a very basic style that I could probably do in Photoshop, but nonetheless saves me a lot of time. I can go do other things while these are generating.
I like this one anywhere. Kinda looks like I'm in the middle of nowhere, and then the Claude setup that runs my busy work, I'm giving it away. I can make that bottom text look a little bit better honestly, but I love the top text here.
And it just keeps on going. Now it's doing version c for me. And what we could do is we could have a secondary agent in here reviewing to see which ones are the best.
Busy work is a choice. Here's the Claude setup. That's kinda sick as well.
I kinda like that. Like how the w goes behind the tree and the rest of the text kinda sits on those melons in the back. Ideation is one of the bigger parts of this video because everything else downstream stems from it.
Any style that you create, any slide, any asset that you build can be reused in the future. And that's what really helps the automation stage is when you can trigger Claude to awake on a schedule, to go search some news, to go look at a YouTube video transcript, and to create a social media post or 20 social media posts about a single piece of pillar content.
That's really when it starts to become real. Now, the next part of this is to shape your voice. So what I've provided you beneath this video is a free prompt.
It's a free resource with all of the assets from today's video. You can click and get this prompt and what it does, it doesn't do anything crazy, it just interviews you and it tries to extract your writing style and your voice. So over time, you're going to be able to add to this file.
Anytime you see AI use a sentence, you can say, I don't like this sentence. Put it in my voice file to never do that again. And AI will always have this document that it can reference when trying to write social media posts like you.
Now, I get the luxury of having a YouTube channel where I have hundreds of videos where I'm just speaking like this and I can pull in all of those transcripts and say extract my voice style. So if you have any blog posts that you've personally written, any comments, any Facebook posts, any, uh, YouTube videos like mine, anything at all, extract as much as you possibly can with your natural voice and tell AI that this is how you speak and to always double check to make sure your writing appears like that.
So I'm going to do this in Claude code. I recommend you do it as well in your content system folder. I'm going to paste in that prompt.
You can get it using the free resource down in the description, and then I'm just going to send it off. Here's what the prompt says.
Interview me until you can write like me. Ask one question at a time and wait for my answer, eight questions maximum. If the answer is vague, push back and ask again.
Do not move on politely. And the goal of this is to try to get a good voice file that we can use in the future. So something I wrote that I'm happy with, ask me to paste it in.
And I basically wrote out some criteria for you to think about when crafting your voice to truly automate your content. And so I'm going to send this off and this prompt should have Claude interview you. It already has some rules baked in like words you never use.
Nobody's ever using Delve, leverage, seamless, unlock, robust, or elevate, game changer, empower, streamline, tapestry, none of that stuff.
Unless you actually do use it. I just put in that list because most people don't use these words and AI likes to use them a lot. AI likes to use these type of sentence patterns, no em dashes.
So just go ahead and answer all of these questions. I'm gonna do so now. Okay.
And just like that, it created my VoiceMD. And I answered all eight of those questions, gave it some stories of mine, gave it everything.
And now I have a file that has my voice. And it asked me want me to write two posts against this file so you can tell me where it's off and I would agree doing this. So I would say, yes, write to posts about it.
I can say write them on this content and optimize them for LinkedIn for this example.
And then I can go get a YouTube video transcript of mine. I went and got my YouTube transcript. I'll just paste it in there.
It's a video about a Claude setup that helps people save time. And I'll have Claude use my VoiceMD and write posts based on this pillar piece of content that's on my YouTube.
I'm going to send that off. And let's see how the posts turn out. Here, you just wanna keep testing and testing and testing and editing your voice file until it comes out exactly in your voice.
So in my YouTube video, I had a testimonial for someone in our community named Brad and so it's pulling that as an example. One line I don't like is not this, this.
Right? So I'm gonna make sure I tell it that for sure and then I'm going to read the rest of this. I'm gonna copy this and say, I hate this type of framing, never use this again especially with the one word sentence that says not this, this.
And then I'm gonna put that right there so it doesn't do that again. Then I'm just gonna keep reading through these and find other things. I don't really like this sentence where it says that's it, that's the whole thing.
It's completely unnecessary and every AI model does that. Again, in post two, you said that's it.
That's the list. I do not want that. I do not like where you say, here's the uncomfortable part.
Every AI model does that. Make sure you do not say that again or even have that type of framing again. Never again use a sentence like boring beats impressive or that's the whole move.
That is horrible. Don't use any of those sentences ever again or anything like that. So I went through both the posts and these are kind of my revisions that I have.
And that's the point, you kinda wanna shape this voice file into something that you can actually use. And it doesn't just come out perfect the first time but it does get a good base. And now I can say something just in general to help shape my voice.
I can say, I want you to also during this process of creating posts, talk to the audience more and make it feel a little bit more personal. So at the part in post number two where you said here's the uncomfortable part, most of us spend our day in the right column and then wonder why business feels like it owns us.
You should have a statement like, if you spend your day in the right column or chances are you feel like a slave to your own business or chances are you can't get any free time. Just say it how it is and make it a little bit more personal in that regard. And so now I can send that off and my voice file is going to change around.
I mean, and I could keep going through here and editing the revisions it made. It did a better job this time around but there are still some things like right here that I would wanna edit. Real work, no dollars attached to it.
I mean, can throw that one in there real quick. But the point is just to shape this until you get it exactly how you like it.
And the best thing you can do is upload posts that have already worked well for you or scripts that have worked well for you and went viral. The best way that Claude works is off past data. So if you're having it write something in your voice, use your past voice that's already worked.
Now, like I've been saying this entire time, you wanna make sure that you go through and you edit your voice. Don't try to capture every single post type in here like this is what I want you to do for LinkedIn, this is what I want you to do for Instagram. Save that for a different file.
Your voice is meant to be general and to give Claude general direction on who you are, who you serve, what is your audience, what are some hard constraints and rules that you absolutely have, patterns and speech that you never wanna use across any platform.
But the actual post specific details like how long your first line should be and things like that, that should be further down the pipeline into like a LinkedIn voice folder or file or something like that. The next part of this process is to create a carousel.
And so I want to show you from start to finish how I might create a carousel live and create all of the slides for it and actually post it with Blotato on Claude Code. So I don't have to leave Claude Code for this entire process.
I can just grab my YouTube video transcript and create a carousel around it. So me do that now. So what I'm going to be doing is taking this video that I posted on YouTube three days ago.
This Claude set up those weeks of working hours and I'm going to be creating a carousel around it for Instagram and LinkedIn from start to finish. So I'm gonna go grab my transcript.
Now that I have that transcript, what I can do is I can paste it in here. And I'm gonna go to the top of this prompt because I wanna give some instructions to Claude. Before we start creating any assets, I'm just going to tell it, hey there Claude, what I want you to do is extract a five to six slide concept, extract all of the beats and what I would need on each slide with the CTA on the last slide that promotes this video with a comment like comment this and I'll send it over.
But I want you to create something that goes over the general concept of this video that gets people to want to watch it and they're commenting things and I drop them the link. And so basically, you haven't seen it yet, a lot of people do these carousels and on the last slide of the image, there's a CTA that says like comments and then they type a word like comments, Claude and I'll send you over the video, the full course or something.
And that's how they get better engagement on their post is people are commenting and it's like a lead in your inbox. People who you know are interested and you can start qualifying these leads.
So right now what I'm doing is just creating a five to six slide concept and having Claude extract all of the beats per slide for this transcript.
I'm going to say, here's the transcript that I want to make my carousel around. And then I can send that off.
I'm using Opus five medium right now. And then what it did was it told me what should go on each slide. And so it says hook slash cover.
You're using Claude like a slot machine, that's why you're still drowning in work. I really like that. Proof, I don't really like proof on this.
Nobody knows who Brad is and they don't really care yet. But after I give them all the information, people are going to start to be like, oh, okay.
So this is actually working for people. So I kinda wanna put proof in the back a little bit. The reframe, I don't really like the stop prompting to onboard it.
But then we get into the one step you actually teach and then I actually teach something right there. The withheld for, bang and then CTA.
And so I went over all of this in that video. So it's nice using a transcript because I can easily hand that off to Claude and automate this later down the line. And I'm starting to get some ideas of what I wanna do with the slot machine word that I think could be cool.
But I'm just gonna tell Claude, I don't really want to do the proof. I don't really think that would be good on slide two at least. And we need to frame it better like how Brad is somebody that actually implemented it.
Or maybe we don't do the proof right now. I think I showed the proof in the video and I'm gonna send people the video. So let's just get rid of proof entirely actually.
I don't think that's going to be a problem on Instagram. People are generally pretty quick to click and if they like it and they're interested or peaked in interest, it's just going to validate them even more when they click on the video.
And so then it came up with five slides. Everything else stayed the same. So what I can do right now is I can generate slide one.
I'll say, yeah, build the slide one cover. And then I'll tell it to use the ocean coffee balcony scene.
Then I'll have to say, you might have to get creative with the words on the image since it's a longer display text because it is.
Instead of just like two words, it's like seven words. So I'm interested to see how it's going to handle that. Maybe it'll require a new style to be created but that's alright.
Alright. It came out with generation number one and I gotta say that looks pretty sick.
You're using Claude like a slot machine. That's why you're still drowning in work. It may do with the style the best that it could.
Now we were having some issues with the word slot machine since it flagged it as a gambling post on foul, unfortunately, but we ended up getting it to work. And Claude worked through that issue itself which was very cool.
But I mean, the cigar and mouth, the coffee and hand, the laptop and hand, I can't even use my laptop in this situation. This has gotta stop people. And it has that slot machine vibe.
Like I'm just a Claude code vibe coding addict. I could get greedy here and try changing the post to make the cigar have a little bit of smoke come out of it. The cigar is still there as expected.
That's hilarious. And so I'm going to keep this. I think for a v one, a first generation, I think it did pretty good and held our style very nice, used our colors, used everything.
So let's keep that and let's move on. This isn't bad. I'm gonna try to generate a few more and if I can't get it looking a little bit better, then I'm going to move on.
But I'll be back once I generate my cover exactly how I like it. So I generated two more variations and I think I definitely found the one that I'm going with. This one looks pretty sweet.
You're using Claude. I made the Claude word have the logo in it as well like a slot machine.
I decked out the slot machine word like an actual slot machine, added some poker chips to the table. Down there, just the little details that make this post stand out and I think this cover is ready to go. In my opinion, the cover is most important part.
The longer that you can maintain somebody's attention is what matters most. Now of course, if you have just some average pictures, can use those too. You don't have to get decked out like this and get crazy.
If I wanted to, I could have just grabbed that initial picture and just started uploading a post about it and scheduling it out automatically. But I am gonna go with v three here and then create the rest of the slides. So I'm going to say v three is definitely the winner here.
I love v three and that's the one we're going to use. What type of designs do you think we should use for the next slides?
I don't really think we need to use images of myself, but maybe just we carry some of the styling elements from my editorial golden hour vibe and we bake them into the next slides when I'm sharing actual information.
These slides need to be clear and just on brand using my color palette and my styling that I currently am running with. So now I'm gonna create the next slides and the reason I'm doing this carousel once again is because this is one of the more dynamic things that you can use AI image models with Claude and Blittado all in one.
So it's not recommending that I waste AI credits. It's saying that it doesn't think that we should build the interior slides through FAL because it's not as necessary. We don't have as many elements that we need to add like the smoke, the poker chips, the Claude logo baked in.
So it's saying that it can just generate these with HTML and render them. So we can definitely give that a shot first. I'm going to hit tab and send that off.
I'm saying, yeah, build slides two through five as HTML and save the style doc. And we'll see how it does. If it doesn't do good with HTML, we can go back to our AI image workflow.
But it can just create these with pure code and it says that it's going to be able to make them look just as good. So we'll see.
We'll test it out. Alright. It created the initial draft out of HTML.
So this is a lot cheaper because it's not using file. And so it depends on what you wanna do. If you just are information based, you just wanna make a good carousel out of your YouTube video or whatever you're making out of your blog post or somebody else's YouTube video for that matter, this isn't really a bad thing to do.
Right? It looks pretty nice. It would work.
But I'm thinking right now, after coming from something like this, would my next slide really be that attractive if it was this? This looks like a corporate y weird business slideshow that you'd fall asleep during. This looks like the type of energy that you want.
And so I think I've gotta make my other slides match it a little bit more and generate some image backgrounds with FAL at the minimum that I can put text on. So I'm going to say, I think I wanna do this with FAL but I wanna do it efficiently.
And I think we can use GPT image too with text or at least generate a beautiful background and then you put the text on it. But I wanna keep it consistent with how the text is in my editorial style.
So I think we're going to need to use FALL for this. Do you mind generating four examples? The content is good, but make sure you read my VoiceMD and make sure that you follow all of those rules when creating the content on the slides as well.
And then I can send that off and let's see how that goes. Okay. And what I did was I had a few more design prompts and I just made it overall transition better.
Wasn't I really liking this because there was this no transition. And so I told Claude not only to use my voice docs, but I told it to transition a little bit better. And what it did was it came up with this idea to make the slot machine poker chips fly over, which I really like.
And so I don't have to implement the poker chips in every image. That's not the point.
What I'm doing right now is I'm creating a thought process for Claude so that when I wanna automate this in the future, it understands, okay, we need to transition between the cover slide which is up here and slide number two. And right now, Claude is just picking up styling tips and pieces it would have never had if I didn't do this manually.
The point is to do it manually for a little bit. So good to the point where you can automate your system because you understand exactly how it works. And you don't need to do these fancy carousels like I've been saying.
But you can do very simple posts of you, raw images with text for the descriptions. And so what I'm going to do now is I'm going to post this. And so I'm going to use Blotato in order to do so.
I'm going to say, let's put all of these together with the cover image and then I'm going to send that off real quick just so I can see how that looks. And then I'm going to go to Blatado because what Blatado has is this page over here called media requirements.
I'm in the API dashboard in my Blatado dashboard And they have this entire media requirements document that you can hand to Claude that gives what supported formats there is, what the images must be, the resolution, frame count, pixels, everything you need in order to post properly on the platform.
And so I'm going to use this as context for my AI agent so that it can understand and make rules around posting with Blotato and on these platforms in general. So I'm going to copy this page.
I've got that entire page copied. Now I'm going to go back to Claude. This is what the entire carousel will look like.
I think it looks pretty sweet and we can start automating this now that we have a good little style going on here. And so first what I'm going to say is, okay, now that we have this carousel generated, what would you say a good process or a thought process for you would be if I wanted to automate this in the future and just pass in a video transcript and you use one of my images at your choice and you create the step by step process, you create all the images and then you review it yourself.
Uh, based on everything you've learned in this chat, is there some sort of process that you could extract from this that you think would be worthy of creating something like this the first try with review agents? First, wanna say that before I post this because I think that's very important.
It's extracting the thought process out of Claude before just posting this. Because now, I can have it go through and create all of these carousels for all 100 plus of my YouTube videos.
And this would definitely generate me a lot of leads. And it says, yes, the most useful thing I can give you is that almost nothing went that went wrong today was a taste problem. It was mechanical.
That should decide where you spend agents versus where you spend code. And then it gave me everything that broke and what it was caught by, which is pretty crazy. A bunch of stuff I didn't even realize it's happening in the background.
And then it says, only the last two need a model. Everything above them is code. Generate this, then ask an agent if it looks good.
And then it extracted the entire pipeline, concept, VoiceGate, PhotoPic, cover, and everything we just did, it created a process around that which is very cool and we can actually use this later to automate it so that all we have to say is slash something and it gets to it.
But first, let me post this. I wanna show you how you can use Blotato to post this. I'm going to say, before we get into that, what I want you to do is I want you to read all of this information and I want you to understand the posting requirements.
I wanna upload this to LinkedIn. So we might need to convert some things and we might need to reshape it because I also wanna upload it to Instagram. So I want you to read the requirements document and also I want you to draft up a body text that we can use that goes along with this carousel that can be very simple.
We don't have to explain much in there, but we will need something in the body for Instagram and might as well do it on LinkedIn as well. So I'm going to say that and then I'm going to paste in that entire documentation that I did earlier for all the media requirements from courtesy of Blotato.
And then I will send this off. And there's a lot of information here. Really glad that we can have Claude work with Blotato and just figure out all of the posting for us.
It makes things so much easier. Alright. So it prepared everything for us.
It prepared the post, all the images in PNG format, and it created a PDF format for LinkedIn because that's what it requires.
It gave me all of the text down here which is very cool for both and it actually looks really good. It followed my voice guide, no m dashes anywhere. Anywhere.
It It says most business owners use Cloud like a slot machine and it continues to go on. So this is a really good post and I'm super excited because so crazy what AI can do now in post for you.
And I'm even more excited to automate it a little bit later. So what I'm going to do is I'm going to say, okay, what I want you to do now is to schedule these for tomorrow at 10AM on both my AI foundations Instagram and my Drake Sirach LinkedIn using the proper formats and putting this caption in there.
And so I can send that off. And now it's going to go and schedule everything for me. I don't have to touch the platforms, I don't have to look.
Claude is just going to handle all of that for me which is amazing. And just like that, it said it posted everything for us.
I did have to remind it that my Blotato key is in my local environment since I didn't add that to the memory yet or the instruction file. But it found it, found all of my accounts and posted everything. So let's go check our Blatado dashboard.
Here I am in Blatado and you can see that these are queued up and ready to go. Let me go over here to my calendar and you're going to be able to see all of your scheduled posts that you have and kind of preview them in a nice format. So just like that, our carousel is ready to go and this is going to be so cool.
This looks amazing already. So now let's discuss the elephant in the room. How do you automate this?
Well, the good news is we've already done a lot of the legwork up front. We've gotten some assets, we've gotten some image types, and that is the key when it comes to automation. If you wanna automate something and set it up on a schedule and trust it to the point where all you have to do is take a quick glance and have it be okay, then you need to make sure that you're doing a little bit of manual work upfront to acquire the style that you truly want.
Many of you might not even have a style or something fancy like I'm doing. A lot of you might just want to take content from YouTube, transcribe it, schedule a post, or take content from your blog or your course transcripts, whatever it may be, and turn it into text posts.
That's fine too with some raw real images. But what I'm going to show you now is how I might automate this Instagram carousel so that all I have to do is type in a slash command and it works.
So what I'm going to do is I'm going to stay in the same chat thread where we created success. You don't really have to but I recommend it because it's maintaining all of that context.
And I'm going to say, hey there, Claude. I want you to take this entire process that we just completed and I want you to create a skill around it.
So that all I have to do is upload a YouTube video URL, and then you use vidIQ in order to scrape the transcript.
And you go through that exact same process like you just did. You use my voice guide. You create an amazing cover image.
You can generate multiple variations of the cover and then pick which one you think looks best based on the one that I picked today. And then create the other slides that go with it, do the scheduling. I want everything to be completed in this skill and I want this as automated as possible.
So tell me your process for going through this because when I come in and I type slash repurpose, I want this skill to run and create a carousel. Actually, let's call it something like slash carousel creator or something like that.
And I could get even more specific. I could say like slash golden hour carousel or something like that to reference a specific style.
But the point is is you wanna create a skill file around this. A skill is an automation in Claude or a routine that you can run that does all of the legwork for you, that scrapes the transcript.
And I'm going to use vidIQ which is another tool that I've been using for four or five years for YouTube growth, even longer like six or seven years. Yeah, said six, seven. There we go.
What we're going to do is send this thing off. Okay. And just like that with one prompt in about ten minutes, it created the entire skill for us.
So it says, built and tested slash carousel dash creator is live. And like I said, I could make these super niched down to specific carousel types, but here's the flow.
Transcript, concept, voice lint, photo cover, plates, render, self check, review, schedule. Okay?
And so build this around your process. You might not have a YouTube video that you wanna start it with. You might just wanna come in here and type one word, not actually one word, but any word that you might have in your industry and build a process around that.
Think about this, anything in that folder that you wanna use as context or a trigger, maybe there's a certain time, a certain blog post you wanna watch or scrape, anything at all. Just tell it what you want and it will build out that automation for you. And so I'm going to try this out.
I'm not expecting it to be perfect, but similar to that process of creating carousels, you just wanna tell it where it failed and then build upon that. So I'm going to copy this slash carousel and then YouTube URL. I'm going to open up a new chat and then I'm going to just paste that in.
Actually, know what I'm gonna do? I'm gonna type it in slash carousel creator and now it pops up with a big description which is beautiful.
It's going to turn blue once I click it and now I can just paste in a YouTube video URL. That simple. And so maybe I'll do this one, the Claude skills framework automate anything in thirty minutes, four steps.
I'll click this and then what I'm going to do is grab this YouTube video URL just like that.
And then I'm going to go back to Claude and paste it in. And so now it should create a carousel for me using our style, the thing that we've been creating this entire video.
So I'm going to send that off and now it's going to run through that entire process. So I can sit back, I can go get a coffee, I can go do whatever I want.
I could even put this skill that we just created, this automation to run on a schedule So that at every time of a certain day or maybe three or four times a week, it's checking my YouTube channel for me to see if I have any new post to create carousels around.
So I could easily do that, no problem. There are so many possibilities when it comes to automation with Claude. But I'm interested to see how this turns out on the first go.
Okay. And it just finished from the one prompt that I used. And all of that work we did upfront, it generated a decent post.
Now there are things that we could change, we could iterate. But for the most part, it kept our exact style that we created. It did reuse this image that Well, actually, I didn't use this in a post yet, so that's fine.
But you're getting Claude work that shouldn't exist. You skip step one so nothing you build sticks. And then it gets into the stuff I talked about in the YouTube video that I uploaded.
So it pulled in my transcript, it got everything I needed and created this entire slideshow. And honestly, for a first draft, first time running the skill, it's pretty solid.
And so that's what automated work looks like. You could run that on a schedule like I said, but this entire thing got generated from that one command.
And right down here, you're going to notice it says nothing gets posted until you say go. We could easily And that's the point of Blotato. You want to add that into the skill.
So that is something I definitely have to add is to check my schedule. I can even say that.
I want you to schedule it for a different time because I already have posts going out. But add that to the skill where you check my schedule and think of a good time to post these based on my previous post. You can do that.
And so that's something I wanna add to the end of the skill. And it's something that you can do once you get a little bit more confident as well that your workflow is actually gonna work. You can say, okay, I'm going to add the scheduler to the back half of this automation now.
But if you also want, you could just come in here and run the one command and Blotato is your scheduler for all of your social media. You have one key that you need which is beautiful.
I'm going to send that off. And so this is going to do a couple of things. At the end of this where it creates my slideshow, it's looking for what posts that I have in the pipeline at the end of the automation now and then it schedules it out for a time that it thinks best.
And you can set specific rules for that as well. So I'm just going to continue editing this automation and scheduling out this carousel now.
Now keep in mind, there are hundreds of different ways to schedule posts on social media, but three things are for sure. You should use Claude, you should use FAL, and you should definitely use Blatado.
All of those tools make your content system so much easier to run, and the Claude rabbit hole goes so deep. You can set up routines, custom automations, connect it to certain applications that you custom build.
It's an insane tool, so I highly recommend you use the stack that I was using today. But with that being said, that's all I have for this video. If you enjoyed, please drop a like and subscribe.
I would highly appreciate it. And with that being said, I'll see you in the next one.
The Hook

The bait, then the rug-pull.

Before explaining a single step, the creator shows the finished machine: paste a YouTube link into a Claude Code slash command, and two prompts later a fully branded Instagram carousel and LinkedIn post are drafted and scheduled. Everything that follows is how that command got built.

Frameworks

Named ideas worth stealing.

03:07list

The Five Steps

  1. Set up your environment
  2. Ideation
  3. Shape your voice
  4. Build a carousel
  5. Automate it

The video's stated structure: connect the three tools first, then find a visual style, then a writing voice, then hand-build one carousel end to end, then package the whole thing into a repeatable automation.

Steal forany repeatable content-production checklist, not just social carousels
05:00list

The three-tool stack

  1. Claude Code — writer and designer
  2. fal — pay-per-use image/video generation
  3. Blotato — cross-platform scheduling hub

The minimum toolset framed as replacing a full social media marketing department, each tool assigned one clear job.

Steal forscoping any AI content-automation build to the smallest viable tool count
CTA Breakdown

How they asked for the click.

VERBAL ASK
16:10product
“make sure you use my link in the description because they are the sponsor of this video”

Sponsor mention for Blotato is woven directly into the tool walkthrough rather than run as a separate ad break, immediately after the creator explains what the tool does and what it costs.

MENTIONED ON CAMERA
11:40toolfal.ai ↗
Storyboard

Visual structure at a glance.

open
hookopen00:00
five steps
promisefive steps03:17
first fal test image
valuefirst fal test image16:50
Blotato API key setup
valueBlotato API key setup21:27
locked cover style
valuelocked cover style36:07
finished carousel CTA slide
valuefinished carousel CTA slide51:47
carousel-creator skill built
ctacarousel-creator skill built1:04:42
Frame Gallery

Visual moments.

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Watch next

More from this channel + related breakdowns.

Video of the Day37:20
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How I ACTUALLY Run My $12 Million Business with Claude Code

An unscripted screen recording of a real operator's Claude Code sessions — three isolated terminal setups, a tiered planner/executor model stack, and a text-approved autonomous agent — running an eight-figure marketing business in real time.

July 23rd