Big Idea

The argument in one line.

Claude Design can turn any existing design system into a rendered animated marketing video in minutes by attaching a skill file that provides animation templates and using Replicate MCP to inject AI-generated images and video clips.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You use Claude Design or Claude Projects and want to generate short promotional videos without switching to a dedicated video tool.
You have an existing landing page, slide deck, or brand design system and want to repurpose it into animated video content.
You are exploring AI video generation via Replicate (CogVideoX, Wan 2.1) and want to see it embedded inside an agentic design workflow.
You want to understand the real workflow including its rough edges before committing time to this approach.

SKIP IF…

You need long-form or narrative video -- this workflow tops out at short promotional clips and animated slides.
You want a polished one-click pipeline -- the creator is explicit that manual cleanup and scene-by-scene iteration are still required.

TL;DR

The full version, fast.

Claude Design can now generate animated marketing videos by pulling brand identity directly from an existing design system. The workflow starts with a downloadable skill file attached to a Claude Project, which feeds Claude the animation templates HyperFrames expects. You prompt Claude to build scenes using your colors and fonts, optionally inject AI-generated images or video via Replicate MCP, then render locally using HyperFrames command-line renderer to produce an MP4. The process works end to end but still has rough edges: Replicate render latency can stall the agent, and the HyperFrames player requires a local playback.html to preview. Pre-generating media elsewhere and importing it is the practical workaround for now.

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Chapters

Where the time goes.

00:00 – 00:42

01 · Intro and workflow overview

Sets up the goal: turn an existing design system into an animated product-launch video using Claude Design and HyperFrames.

00:42 – 01:22

02 · Skill file setup

Downloads the HyperFrames skill file from GitHub and attaches it to the Claude Project so every chat has access.

01:22 – 02:25

03 · First video generated

Pastes a sample prompt, Claude Design produces a 7-slide 18-second animated video, then adds an AI-generated image via Replicate and repositions it from background to foreground.

02:25 – 03:05

04 · Lovable and Bolt.new demos

Shows two more examples -- a Lovable-branded video and a Bolt.new video generated directly from a product screenshot.

03:05 – 03:48

05 · HyperFrames player limitation

Explains that the HyperFrames player cannot run inside Claude Design environment and requires a local playback.html for preview -- a known workflow friction point.

03:48 – 04:55

06 · AI video clip via Replicate

Prompts Claude to generate an AI video clip using Replicate CogVideoX / Wan 2.1 endpoint matching design system colors. Acknowledges render delay and pivots to importing a pre-built ElevenLabs clip instead.

04:55 – 05:40

07 · Download and local render

Walks through the export flow: share, download project as zip, navigate to folder, run local render command, preview in HyperFrames Studio, export MP4.

05:40 – 06:13

08 · Wrap and CTA

Closes with a recommendation to watch the companion video on adding ChatGPT image model to the workflow.

Atomic Insights

Lines worth screenshotting.

Claude Design inherits brand colors, fonts, and layout from an attached design system file -- no re-specification is needed in each generation prompt.
The HyperFrames skill file is a set of JSON animation templates; without it, Claude Design produces static slides instead of animated video scenes.
Generating AI video clips via Replicate inside Claude Design introduces server-side render latency -- the agent must poll for the result before placing the clip in a scene.
Rendering the final video requires downloading the project as a zip and running HyperFrames local render command -- there is no one-click in-browser export.
CogVideoX / Wan 2.1 on Replicate produces stylistically consistent clips when the design system colors are included in the generation prompt.
For time-sensitive workflows, pre-rendering video on a platform like ElevenLabs and importing the file is faster than waiting for Replicate to complete inside the agent loop.
Claude Code can patch rendering errors in HyperFrames output automatically when a transition bug surfaces during the local render step.
The same skill-file pattern works for any product as long as you supply a screenshot or existing design as the source material.

Takeaway

Turn a design system into a marketing video with Claude

WHAT TO LEARN

Any existing brand file can become an animated video in Claude Design once you attach the right skill file and understand the local rendering step.

Attaching a HyperFrames skill file to your Claude Project gives Claude Design the animation vocabulary it needs to produce multi-scene video outputs instead of static slides.
Claude pulls brand colors and fonts from an attached design system automatically -- include use the design system in your prompt and it inherits the visual identity without re-specification.
AI image generation via Replicate works inside the agent loop, but plan for server-side render latency; for tight deadlines, generate the asset separately first and import it.
The HyperFrames output is a zip of HTML/JS files -- you must download it and run the local render command before you can export a playable MP4.
Claude Code can fix rendering errors in the HyperFrames output automatically; the creator demonstrated this happening during the local render step.
The workflow suits short promotional clips under 30 seconds of animation but is not yet a polished production pipeline -- expect manual scene-by-scene iteration.

Glossary

Terms worth knowing.

Claude Design: Anthropic design-generation environment inside Claude, capable of producing slides, landing pages, and animated video scenes from natural language prompts using an attached project context.
HyperFrames: A browser-based tool for creating animated video presentations; outputs a self-contained HTML/JS project that must be rendered locally via a CLI command to produce an MP4 file.
Skill file: A set of template files downloaded from GitHub and attached to a Claude Project, giving Claude Design the animation patterns and layout vocabulary it needs to produce HyperFrames-compatible video scenes.
Replicate MCP: A Model Context Protocol connector that lets Claude call Replicate hosted API to run image and video generation models directly inside the agent session.
CogVideoX / Wan 2.1: Open-source video generation models hosted on Replicate capable of producing short AI-generated video clips from text prompts with controllable visual style.
Design system: A structured file containing a product brand colors, typography, spacing, and component rules -- used here as the visual source of truth Claude Design draws from when generating video scenes.
playback.html: A local HTML file bundled in the HyperFrames project download required to preview and render the animated output before exporting it as an MP4.

Resources

Things they pointed at.

00:00toolClaude Design ↗

00:47linkHyperFrames skill (GitHub) ↗

01:22toolReplicate ↗

03:48toolCogVideoX / Wan 2.1 ↗

02:25productLovable ↗

03:00productBolt.new ↗

04:30toolElevenLabs ↗

Quotables

Lines you could clip.

01:00

“Our skill is basically a bunch of templates that will just make it easier for Claude Design to make videos.”

Clean one-liner explanation of why the skill file matters -- works as a standalone explainer clip.→ IG reel cold open↗ Tweet quote

04:26

“It is kind of a little bit difficult -- so I suppose it would be better possibly to just render and make the video on another platform and upload it.”

Honest admission of workflow friction -- relatable for the AI is not magic yet angle.→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

00:00Today we're gonna be talking all about making videos with Claude design. So the first thing we're gonna do is make like a product launch type video with our design system. So if you've seen any of my other videos about this, we talk about like a design system creating like the assets for the front end of the website, and now we can actually repurpose all of the colors and fonts and all of that stuff as a video.

00:22I'm also gonna go into c dance two point o. We'll see how we can use that too. So to get started, we can on our project, we can just do like product launch here, and I'm gonna tick animation.

00:32I'm gonna choose my design system here and create from a template. So I have a doc here that kind of goes through everything that you can just, um, read through this. So basically, I just wrote this for you to understand, uh, all the things that you need to do.

00:44So the first thing you need to do is go to this, uh, GitHub page, and there's a skill. So super easy.

00:50Just go here to the GitHub page and download the skill here. And now when we're in our cloud design, we have ticked our system and our animated video, so we just wanna attach our skill. So our skill is basically a bunch of templates that will just make it easier for cloud design to make videos.

01:05So if you already have like a landing page and all that stuff or slide decks or any of that stuff, it makes it super easy to turn it into a video. You could also use ChatGPT image model too. I also made another video about adding ChatGPT image model too to the video so we can add visuals and, you know, nice AI generated videos.

01:22So I just made this sample prompt here for mine. Just type it in, and let's see how it goes. Okay.

01:29So now it's ready with the different scenes, so we can see what it looks like here. So it's okay. I mean, it looks nice.

01:35It's a different video with different, uh, slides and stuff. It's got seven slides and eighteen seconds. But, of course, we can just edit this as much as we can.

01:43We've got those, uh, little, uh, numbers going up, so we do have some motion graphics. So let's try and add some, um, images in. So it's kind of complex to get Cloud Design to actually use the images because it uses an MCP server to replicate.

01:58So I'm gonna try to generate and save the image first and then add it in to, um, my design here. Generate an image of a teacher using the replicate, uh, connector, and then we will put it into, uh, slide number two.

02:13But first of all, save it into our design files and just add that for the moment. So now it has generated the image. I wanna see if it's actually added into my little video here.

02:23It's put it as the background and yeah, I'm not too sure about that. Can you add the image as part of the design and not as the background?

02:32Okay. You can see that it got added there. I think that's a bit better.

02:35And in this way, we can just edit our video as we wish. I don't really want this one, so I'll say delete scene three. So here's another one that I made, um, for lovable.

02:45You can see that looks pretty nice and people could use this. It does look pretty decent. But let's see how we can go from scratch.

02:51So this is another product, Bolt dot new that I use. So let's see how it creates, um, directly from this screenshot.

03:05Okay. So this I'm gonna add a screenshot and let's see how that builds out. Okay.

03:09Let's see this one now. So one of the issues here is that the hyperframes player is always trying to load, but it's not able to use that in this environment. So it will need, like, a playback dot HTML to actually to play it for us in this cloud design, um, environment, but we're gonna download it now in a second.

03:25But let's have a look at this one.

03:48Okay. It's not bad. It does look a bit like a bolt and stuff like that.

03:51So what would be really cool would be to add a video. Right? So let's ask for that now.

03:56Let's try c dance two point o. I've tried this a lot. It's an absolutely amazing model for creating videos.

04:02Use the replicate MCP API endpoint to generate a video of an app being built by AI.

04:12Make sure it's in the same colors that we have now and design system that we're using as the prompt. Add some animated glow shines to the border of the text box prompt.

04:26Okay. So while that's rendering, um, on replicate server, um, it's probably best that we, uh, try to download it now and start rendering the video. So, actually, like, going through this process, it's kind of a bit difficult because videos, especially, they take a bit of time to render and stuff like that.

04:41And then you have this, like, agent where it's processing. It's kind of, like, a little bit difficult. So I suppose it'd be better possibly to just render and make the video on another platform and upload it.

04:51So I'm just gonna add a video I made on 11 labs earlier. So I'll just say add this video. Okay.

04:56So it added this lovely, um, this must be hyper frame, this prompt box, and then added in my video there. So you can see, like, it's adding cool things in as well like that. But if you wanna download it then and render it, you need to go to share here and download the project as a zip.

05:11Okay. So now you need to actually, um, just navigate to that folder and you need to run this command here. Okay.

05:18So now this allows us to have a preview of our video. Okay. So now we can see that it's rendered.

05:22It did have some little transition error, so cloud code fixed that for me. And so obviously, I would kind of go through this a bit better so that I can read that text a little bit better. But overall, it's pretty nice, uh, yeah, like that.

05:35You need to but you couldn't you know, you can see how it's pretty pretty nice that we can make these, uh, videos, you know, with these, uh, different motion graphics all with AI. So and then when you want to and then when you want to save it, you just go up here to renders and export it as an m p four, and then you will have the video.

05:51So if you wanna add GPT image, then watch the video on screen now, and it should be a good little guide for you to help you, you know, really make the mess make the best out of Claude design because I think it's, you know, so much better if you can have all this code, but actually has the ability to add, uh, images as well.

06:10So that's it for this video. Thanks for watching.

The Hook

The bait, then the rug-pull.

A six-minute screen recording that answers a question most Claude users have not thought to ask: if Claude can build a landing page from a brand design system, can it build a marketing video too? Conor Martin connects Claude Design, a downloadable HyperFrames skill file, and Replicate video generation API to show that the answer -- rough edges and all -- is yes.

Frameworks

Named ideas worth stealing.

00:00concept

Design-System-to-Video pipeline

Attach a brand design system plus HyperFrames skill file to a Claude Project, prompt Claude Design to generate scenes, inject AI assets via Replicate MCP, render locally via HyperFrames CLI, export MP4.

Steal forAny creator or marketer who wants to repurpose existing brand assets into short animated promo videos without a dedicated motion-design tool.

CTA Breakdown