05:18Maria Wendt · Tutorial
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May 23rd 2024The argument in one line.
A $27 digital product sells on perceived quantity, not polish: an itemized list of thousands of separately-priced items beats one slim, polished PDF at the same price.
Read if. Skip if.
READ IF YOU ARE…
- You sell, or want to sell, a low-ticket digital product under $50 and need it to convert without a sales call.
- You already have an audience or email list and want a template for laying out a sales page that removes 'is this for me' hesitation.
- You're building an order-bump or upsell stack and want to see one that's actually live and generating revenue.
SKIP IF…
- You're selling a high-ticket coaching or service offer — this page's quantity-over-quality logic is built for cheap impulse buys, not considered purchases.
- You want a done-for-you script or swipe file — this is a teardown of her page, not a copy-paste template.
The full version, fast.
A digital products coach breaks down the exact landing page, checkout, and product folder behind a $27 pack of 7,017 social-media templates that generated $93,650.75 in four months. The thesis: low-ticket products sell on perceived quantity relative to price, not polish, so she pairs bulk (thousands of discrete items) with an itemized, individually-dollar-valued 'what's included' list, blanket objection handling ('will this work for me?'), an industry-specific reassurance list, and seven repeated 'Unlock' calls to action. The real profit sits in the checkout's order bump and post-purchase upsells, not the $27 itself. The video ends by pitching her own $27 course that teaches this exact system.
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00:00 – 00:42
01 · The promise
She states the hook: one $27, faceless template pack made almost $100k.
00:42 – 01:49
02 · The numbers behind one product
Context on her overall revenue (roughly $850k/month) and this specific product's $93,650.75 over four months (about $25k/month).
01:49 – 03:16
03 · Landing page: the quantity hook
Opens the live sales page for The Ultimate Social Media Jumbo Pack 2.0 — $27 for 7,017 pieces of content.
03:16 – 05:31
04 · Stuffing value and handling objections
Itemized what's-included list worth $700, then 'will this work for me?' and an industry-by-industry reassurance list.
05:31 – 07:02
05 · Optional sections and the repeat pattern
Flags an optional aspirational section, a fill-in-the-blank bonus, and a second pass of the same offer stack in a different format.
07:02 – 08:13
06 · Checkout page and the order bump
The real profit lever: an order bump on checkout that can turn a $27 sale into a $400 order.
08:13 – 10:12
07 · Opening the actual product
Google Drive folder of the deliverable; opens one doc, 300 email subject lines, to prove it matches the pitch.
10:12 – 11:09
08 · The simplicity recap
'None of this was some big secret' — a landing page, a checkout page, and the exact product, nothing more.
11:09 – 13:50
09 · Pivot to the paid course
Pitches her $27 course teaching this system, backed by a $600k-800k/month screenshot and a $2,309.59 average-student result.
Lines worth screenshotting.
- A $27 product with 7,017 individually-priced items outsells a polished 25-page PDF at the same price because buyers unconsciously calculate price-per-item.
- An itemized 'what's included' list with a dollar value on every line item turned a $27 offer into $700 of stacked perceived value.
- The front-end $27 sale isn't the profit center — the checkout's order bump and the upsells/downsells after purchase turn it into roughly a $400 order.
- One low-ticket product quietly generated $93,650.75 over four months, about $25,000 a month, without the creator's face ever appearing in the product.
- Repeating the same call-to-action seven times on one landing page, using the word 'unlock' instead of 'buy,' is a deliberate impulse-purchase trigger.
- Listing every industry a product could apply to removes the single most common objection: 'will this work for me?'
- An average student who completed and implemented the paid course made $2,309.59 in their first 24 days — sold as the course's headline proof.
- The seller's own filter, 'if it's not easy, I'm not doing it,' means the entire funnel is built to require zero technical sophistication to replicate.
- Some sections of a converting sales page are explicitly optional filler, even on a page that's already making money.
- Repeating the offer stack twice, in two different visual formats, catches buyers whose brain skimmed past the first version.
Low-ticket products sell on quantity, not polish.
WHAT TO LEARN
A $27 offer converts when it's stuffed with itemized, individually-valued volume and every objection is pre-answered, but the real money comes from what happens after checkout, not the price tag itself.
01The promise
- A single low-ticket product can produce real, trackable revenue, four months at $93,650.75, without the creator appearing on camera in the product itself.
- Stating a specific, round-sounding dollar result upfront works as a hook because it's concrete and falsifiable, not vague.
02The numbers behind one product
- Separating one product's numbers from total revenue makes a claim easier to trust — an isolated, dated figure beats a vague 'I make millions' claim.
- A four-month window with a stated per-month average reads as more credible than a lifetime total, because it implies the number is recent and repeatable.
03Landing page: the quantity hook
- Buyers mentally calculate price-per-item, so a product broken into thousands of discrete pieces feels cheaper than one polished document at the same price.
- Leading a sales page with a visual collage of every included item lets quantity be perceived at a glance, before any reading happens.
04Stuffing value and handling objections
- Assigning an individual dollar value to every line item in a bundle, then summing them, reframes a flat price as a stacked discount.
- The single most common objection on a niche-agnostic product is 'will this work for me?' — answering it, then naming specific job titles it applies to, removes the hesitation before it forms.
05Optional sections and the repeat pattern
- Not every section of a converting sales page is load-bearing — some exist purely as a bonus and can be cut without hurting conversion.
- Repeating the same offer stack in a second visual format later on the page catches buyers who skimmed or skipped the first version.
06Checkout page and the order bump
- The advertised front-end price is rarely the real profit center — a checkout order bump plus post-purchase upsells and downsells can turn a $27 sale into a $400 order.
- Treating the front-end offer as a loss leader that funds ad spend, rather than the primary profit source, changes how aggressively it can be priced.
07Opening the actual product
- Showing even one real, complete deliverable from behind the paywall, not a mockup, is what proves a bulk-quantity claim isn't inflated.
- A single template inside a bulk pack can be useful across many unrelated industries at once, and that breadth adds to the perceived value of the whole bundle.
08The simplicity recap
- A funnel built from three unremarkable pieces, a landing page, a checkout page, and a deliverable that matches the pitch exactly, can outperform something more elaborate.
- Operating on a stated personal filter, 'if it's not easy, I'm not doing it,' is itself a repeatable filter for deciding which tactics to adopt.
09Pivot to the paid course
- A single, specific outcome stat for one average student in a fixed 24-day window is more persuasive as social proof than a vague promise of success.
- Pairing a revenue screenshot with a stated average-student result covers both 'does the seller do this' and 'does it work for a beginner' in the same breath.
- Naming the honest failure case alongside the win, some students did nothing and made $0, makes the win claim more credible, not less.
Terms worth knowing.
- Order bump
- An additional item offered directly on the checkout page, before the customer finishes paying, that raises the average order value beyond the advertised price.
- Low-ticket product
- A cheap, impulse-priced offer, typically under $50, designed to convert cold traffic quickly and fund a larger back-end sale through upsells.
- Upsell / downsell
- An offer shown immediately after a purchase (upsell, a pricier add-on) or after a decline (downsell, a cheaper alternative) to raise the total order value.
Things they pointed at.
Lines you could clip.
02:25
“You have to stuff it with value and quantity way more than you think you do.”
03:30
“We're trying to trigger impulse purchases here.”
10:43
“None of this was some big secret.”
11:00
“If it's not easy, I'm not doing it.”
Word for word.
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analogystory
00:00Okay. In this video, I'm getting super practical. I'm gonna break down how I made almost a $100,000 from one single template pack that I sold for $27, and it was completely faceless.
00:10So my face wasn't in it. Um, it was literally just social media templates, and it's gonna be very valuable to you. I'm gonna break down the landing page, the checkout page, the actual product, and then what I did to sell it so that you know you can basically just copy me.
00:23In case you don't know me, my name is Maria Wendt. I made over $15,000,000 selling digital products.
00:28A lot of them have my face in them. Some of them don't. And so I get asked a lot about, like, but what if I don't wanna make a video course?
00:34Or what if I don't wanna, you know, put my face in things? No worries.
00:38I've got you covered. I'll show you what I did here, and I think it'll be really helpful. So for context so I've got my notes here.
00:44So if you see me looking down, I'm looking at my notes. For context, I make about $850,000 every single month with all my products.
00:53I am breaking down one specific product, and this product made about $93,000, I think. So Rose gave me the exact amount.
01:01It was $93,650.75 since July, and it's now October. So, like, it's like a four month period.
01:09So if you do, like, loose napkin math averages, it's about $25,000 per month from this product, which honestly, I didn't even know it had been doing that well until this morning when I sat down to script for the video and we started pulling numbers for this particular product.
01:25I knew it was good. I knew it was doing great. I knew it was like a very duplicatable product for you guys.
01:29I didn't realize it was this good. So I'm happy. Dollars 25,000 per month from one product over the last four months.
01:35We run ads to it, which I'll talk about in a little bit. We also sell it organically, which I will talk about. It's pretty good.
01:41It's a faceless product. It's pretty good. So let me do this.
01:44I'm gonna start with the landing page and show you what the product looks like. Then I'm gonna show you the checkout page. Then I'm gonna show you the product itself.
01:51And then I'm gonna show you how you can get, like, if you want a step by step tutorial on how to do this, I'll show you. So let me, um, I'm gonna add a little perfect.
02:01Okay. So what is the why is it not should be good now.
02:07Okay. I think we're good. See my screen.
02:11Okay. So this is the product.
02:15It's 7,000 templates for $27.
02:20And that is the first and probably most important thing that you need to know about low ticket products in general is that you have to stuff it with value and quantity of things way more than you think you do.
02:36Most people will try to sell a 25 page PDF for $27.
02:42So people are basically paying slightly more than a dollar per page. They do the math like that, and that's not very good. So first thing I want you to see is that it's 77,000 prompts, ideas, templates, and scripts.
02:54Doesn't necessarily mean it's 7,000 templates, but it's 7,000 content ideas, prompts, scripts, different things.
03:04And I'm gonna actually show you the products so you can include it. But that's just the first thing. The really the big first lesson I want you to know is like, if your product isn't selling well, you probably don't have anywhere near enough stuff in it that you need.
03:16So scrolling down, what do you see here? Well, first of all, we visually show how much stuff is in here.
03:23That's really important. Um, digital products in general are all about making sure people understand exactly what they're going to get for what they pay.
03:32We're trying to trigger impulse purchases here, so we don't wanna spend any time we don't want our customers spending any time wondering what exactly they're gonna get. Now, here's what's included. So the second thing that we have on the page here is a long list of what's included.
03:46We tell them exactly what they're gonna get. 225 Instagram polls, 132 caption templates, thousand pre written real hooks.
03:57And then we try to estimate the value. Some things are more valuable than others based on what we think they can do to make money. So, like, a script for pitches is gonna be more valuable than maybe YouTube Shorts ideas.
04:12Right? See how this one's 17 and this one's 57? It's not science at all.
04:16We do our best to just help them see the value of one thing relative to the other.
04:23They're all brand new, which is why we have the word new in front of all of them. And so if you add up all the value, it'd be $700. Frankly, in my opinion, I think it's worth a lot more than that.
04:33Like, really thinking about, okay, if someone used these and started making consistent sales, what's that worth? But we like to stay really conservative with our value. We don't you know, you might be able to make I mean, we have students from this product who make thousands of dollars every single month.
04:48That is the value of this product to them. But it might not be the value of that product to everybody.
04:55Right? So it's it's different. But we like to show them all of that to say, we like to share exactly what they get.
05:01That's the second part of the landing page. Then we answer the most common question people have, which is will this work for me? That is the number one question people ask is how do I know this is gonna work for me?
05:13Will this work for me? So we answer that. And then we go a step further and list all the specific industries because people might still be like coaches, digital products, service providers.
05:24But they'll be like, well, I'm a video editor. Is that technically a service provider?
05:29Will that technically work for me? And so we try to really, like, spell it out as much as possible. Again, you're trying to trigger oh, I got to sneeze.
05:38Excuse me. I feel like I'm coming down with a cold. You're trying to trigger impulse purchases.
05:45And so taking any of the thinking that needs to be done, oh, will it work for me? I'm not sure. Maybe I just won't get it.
05:50We try to remove all of that. And then we help paint a little bit of a picture on, like, what would happen if you started making more money from your social media, like, if you started getting more sales. And so that's just what this is.
06:01Um, of all the sections, this is the one that could just go. It's, like, awesome but not necessarily needed. Um, this is important.
06:08Like, here's what you're gonna do to help you attract super fans. It'll improve your positioning. It'll hone your message.
06:13And then, really, this is the key thing here, which is, like, fill in the blanks. We answer another common question, which is I already have some of our content packs. This is brand new, so we say yes.
06:23Then again, we list it again. Do you see how we're not really, like, working too hard here with our brain? We're just making it really simple.
06:31So if for whatever reason, the way that your brain works, you didn't read it this way, and some people might not, but we catch it again in a different format. And then I want you to also pay attention to how many times we pitch the little button.
06:45One, two, three, four, five, six, seven.
06:53And most of the time, we're using a very specific word here, which is unlock. People like to unlock things. Like, you unlock the next level of a video game.
07:03So that is the landing page. It's not even that, like, special, honestly.
07:10It's just here's what you get, here's why you should get it. And then over here, we have the checkout page.
07:18It reiterates the image, um, done a little bit more vertically for the format, but it's showing the same, like, 300 email subject lines, engagement questions, you know, 365 YouTube ideas.
07:32And then we list all of these, which you get again, and then they can enter in their info.
07:39So one thing here I want you to notice is this is called an order bump. This is very important. Um, I talk about this a lot on my channel.
07:46This is how you make a lot of your, like, big bucks, or at least how I make a lot of my big bucks with low ticket sales. It isn't even necessarily in this first $27 order. It's all of the order bumps and upsells that come after.
07:58So I can turn, like, a $27 order into a $400 order with upsells and down sells and order bumps. And so just be aware of that.
08:07Again, there's lots of videos on my YouTube channel specifically talking about that if you wanna learn more, but just be aware of that. Now, what I wanna show you is the actual product itself, and then I wanna tell you how you can get tutorials on how to do all of this if that's something that you're interested in.
08:23So this is what the actual product looks like. I'm not gonna go into each one, um, because this is behind a paywall, but I want you to kinda see, um, what this looks like in terms of the back end.
08:34So it's the list of everything that they would get. So I'll go into one just for, like, shits and giggles here.
08:41Let's go into the subject line. So here you go. This is my gift to you.
08:45So these are our real subject lines based on emails we've sent. We have an email list of about 600,000 people, and these are our best subject lines.
08:54They get really good open rates. These are real ones for us. And so some things will be helpful depending on your industry.
09:06Others won't, but there's 300 of them. If half of them were good, which more than half of them will be, but if half of them were applicable, you would have enough emails to email everyone every other day for a year.
09:19So lots of really good things. Like twenty twenty six predictions, that would do well no matter what industry you're in.
09:31Blank guide or course would do well no matter what industry you're in. I mess up big time, do well in most. 150 blanks to get more blanks, that would work.
09:41These are all things that I've done super, super well, and it's just pages of it. Pages of it. Here we're normalized wanting to give up.
09:49This would be good for fitness. This would be good for marriage coaches. This would be good for parents.
09:53This would be good for business. Like, there's so many different applications to just the one that we randomly grabbed. And, as a reminder, this is one document out of the 7,000.
10:04And then if you're curious, just since we're here, if you're curious to see the ads, we have some video testimonial ads of people. Oh, I guess my team hasn't loaded them yet. Well, there will be some ad creatives for the ways that we sell these.
10:16But all of this to say, this is what that looks like. This is a product that has made us a $193,000 since July, and it's not that complicated.
10:27It's not that like, it's what my goal was to show you that we aren't that smart. Like, we really aren't over here at Team Maria. We're and it's okay.
10:36Like, the that's the whole point is we none of this was some big secret.
10:43It was a landing page telling people exactly what they were going to get, and then it was a checkout page, and then it was the exact thing they paid for.
10:55And so I have this saying where it's like, if it's not easy, I'm not doing it. And so if you do it the way I teach, my students tell me that it is very simple.
11:06Um, and I wanna show you. So if this is something that you're interested in me showing you how to do, um, I created tutorials on how to do this so you can follow step one, step two.
11:16So if you want help setting up the landing page, how to set up a landing page. If you want help, setting up the checkout page. How to set up a checkout page.
11:22If you want help making sure you're creating a product that actually sells, I'll show you how to do that. Now this thing here says that I made over $600,000 last month selling digital products.
11:31This was back in June when we made this page. In September and in October, it was 800,000, over $800,000 every single month.
11:39So we're scaling up pretty quickly. We did over 15,000,000 since we did this in June.
11:45So we did 3,000,000, I guess, since June when you say it that way. This course shows you how to do it. It shows you how to choose the right digital product.
11:54It shows you how to pick a profitable niche. If you pick the wrong people to sell to, you won't make any money, so I help you fix that. I show you a detailed road map of how to get your very first sale.
12:04But then more importantly, I just I don't want you to make a sale here, a sale there, a sale there. I want you to make consistent daily sales.
12:12And so I show you how to ramp that up so you're making dozens of sales every single day, which translates into, you know, a 100, 200, $300 every single day, um, which makes a difference for you. I share automations. And then as you look to the next few years, I also share with you how right now I'm doing about 200 sales every single day.
12:32And so I help you see the path of how this is gonna be something that's very sustainable for you, um, making money, doing what you love, selling products around topics that you wanna talk about. And then probably most importantly, how to do it with minimal tech. I'm literally as you can see in these YouTube videos, like, I'm literally filming this with my webcam on my iMac.
12:50Like, it's not fancy equipment at all. Like I said, I it's not easy. I don't do it.
12:55So my average student who did this, who completed it, who implemented it, made $2,000 in the first twenty four days. That was our average.
13:03Some students got this course and did nothing with it. They made $0.
13:08But the average student who actually completed it, who actually implemented it, made $2,309.59 in the first twenty four days. Results aren't guaranteed.
13:16You might be someone who gets information like this and does nothing with it. Probably not for you. But if you're someone that actually wants to do this, you just need someone to show you how to do it and you feel good about actually implementing, this could be very helpful to you.
13:27So you can see here some of our students. They're in literally all different industries, gardening, parenting, baking, embroidery.
13:35That's one of our more recent success stories was a lady who's crushing it teaching an embroidery course. All of you guys have skills that are super monetizable. If this is something that's interesting to you, maybe I'll see you there.
13:46Oh, and by the way, you can get it by clicking the link in the description. I didn't say that.
The Hook
The bait, then the rug-pull.
Maria Wendt opens by promising to reverse-engineer one of her own products end to end: a faceless $27 template pack that quietly banked $93,650.75 in four months. What follows is a live screen-share of the exact landing page, checkout, and Google Drive folder behind that number, plus the pitch for the course that teaches the system.
Named ideas worth stealing.
02:25concept
Stuff it with value and quantity
Low-ticket products need to feel abundant relative to price; thousands of small items beat a slim, polished PDF at the same price point.
Steal forany $20-40 digital product landing page
04:40list
Landing page objection ladder
- Hero + quantity proof
- Itemized what's-included with dollar values
- Will this work for me?
- Industry-specific reassurance list
- Optional aspirational section
- Repeat the stack in a second format
- Seven repeated 'Unlock' CTAs
The order she walks through her own page, section by section.
Steal forany low-ticket sales page
07:02concept
Order bump plus upsell stack
The $27 front-end funds ad spend; real profit comes from the checkout order bump and post-purchase upsells and downsells.
Steal forturning a cheap front-end into a $400 average order
How they asked for the click.
VERBAL ASK
11:09product
“you can get it by clicking the link in the description”
Soft pivot from teardown to her own $27 course, backed by a revenue screenshot and an average-student stat; one clear link-in-description ask at the very end.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
