Eight earned and paid growth strategies founders are actually running, broken down by whether they fit a B2B or a B2C audience.
Posted
11 months ago
Duration
Format
Listicle
educational
Views
605
25 likes
57 · 43
Big Idea
The argument in one line.
SaaS growth channels aren't interchangeable: B2B audiences respond to depth on YouTube, LinkedIn, and X, while B2C audiences respond to entertainment on TikTok and Instagram, and the winning move is picking one or two platforms instead of posting everywhere.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A SaaS founder or marketer trying to decide which platform to focus growth effort on first.
Someone weighing organic content, founder-led posting, mass UGC, and paid ads against a limited budget.
A B2B founder unsure whether short-form content is even worth the production effort for their product.
SKIP IF…
You already have a working growth channel and are looking for execution tactics rather than channel selection.
You're building a consumer app with obvious platform fit and don't need a B2B/B2C framework to decide.
TL;DR
The full version, fast.
Social growth strategies split into earned media (cheaper, unguaranteed reach) and paid media (more expensive, guaranteed reach). Organic options include underused long-form YouTube, founder-led posts on X and LinkedIn, short-form content built to funnel viewers to a profile, and mass UGC programs where a small percent of videos carry the ROI. Paid options include founder-sponsored posts, ads that drive traffic to an organic profile, and short, heavily-funded YouTube ad blitzes. The deciding factor is audience: B2B clusters on YouTube, LinkedIn, X, and Facebook; B2C clusters on TikTok, Instagram, Facebook, and Snapchat. Pick the one or two platforms that do most of the work instead of spreading effort across all of them.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Opens by splitting every growth tactic into two buckets: earned media (cheaper, unguaranteed reach) and paid media (more expensive, guaranteed reach), setting up the rest of the strategies.
01:21 – 04:07
02 · YouTube: the slept-on organic channel
Makes the case that long-form YouTube is underrated for B2B SaaS because viewers come to learn and spend more time building trust, citing Instantly AI's growth to well over $1M ARR mainly from YouTube, plus YouTube content marketing (tutorials, use-case videos) as an easier entry point.
04:08 – 06:10
03 · Founder-led content on X and LinkedIn
Describes posting as the founder (building-in-public style updates) to build relatable touch points with an audience, with the caveat that it only works where the target audience already spends time on X and LinkedIn.
06:11 – 08:03
04 · Short-form content as a profile funnel
Covers the B2C-leaning short-form strategy where viral clips exist to funnel viewers to a creator's profile, using Kinzo AI and RecruitU as examples of companies that convert viral reach into brand recognition through repeated touch points.
08:55 – 10:37
05 · Mass short-form UGC programs
Explains mass UGC as a numbers game, hiring in-house creators to post constantly until a formula for virality emerges, with roughly 95-99% of videos flopping and the rare hit covering the ROI.
10:38 – 12:03
06 · Founder-sponsored posts (paid)
Looks at paying influencers or founders to post relatable, story-driven content about a product, then boosting it with ad spend, citing Bordy as a company running the tactic.
12:04 – 14:13
07 · Create-your-own-world ad strategy
Covers using paid ads purely to drive traffic to an organic profile rather than to sell directly, for audiences the creator doubts they can reach organically, illustrated by Ride Also's attention-grabbing e-bike ads.
14:14 – 15:33
08 · Full-force YouTube ad blitz
Describes a high-risk, high-reward tactic reserved for well-funded companies: concentrating $20,000-$50,000 of YouTube ad spend into a two-week window, citing Base44's ad push after being acquired by Wix.
15:34 – 19:12
09 · Matching the platform to B2B vs. B2C
Lays out the 'social media focus' framework: B2B audiences cluster on YouTube, LinkedIn, X, and Facebook for depth and connection, B2C audiences cluster on TikTok, Instagram, Facebook, and Snapchat for entertainment, with Notion and Clueless as examples of products that successfully bridge both.
19:13 – 20:29
10 · Pick one or two platforms and focus
Closes by citing Gary Vaynerchuk's point that every platform has its own culture, and recommending founders focus on the one or two platforms that drive 80% of results for 20% of the effort rather than spreading across all of them.
Atomic Insights
Lines worth screenshotting.
Earned media is cheaper because you're paying a creator instead of a platform, but the reach it buys is never guaranteed.
Paid media buys more predictable reach because you're renting an audience someone else already built, at a higher price per view.
A company called Instantly AI built well over a million dollars in ARR mainly from YouTube, a channel most SaaS marketers assume doesn't work for them.
People go to YouTube to learn, so even a smaller YouTube audience tends to convert at a higher rate than a much larger short-form audience.
Founder-led content on X and LinkedIn only works where the target audience actually lives on those platforms, which rules it out for many non-technical industries.
In a short-form virality strategy, the viral clip isn't the product, it's the on-ramp that sends a viewer to the profile to watch everything else.
Roughly 95 to 99 percent of mass short-form UGC videos flop, and the rare viral hit is what carries the whole program's ROI.
Mentioning or showing a brand's name directly inside a UGC video is what improves its otherwise low conversion rate.
A two-week ad blitz of $20,000 to $50,000 can manufacture the same repeated-exposure effect that organic growth otherwise takes months to build.
Notion reaches both its B2B and B2C users by pairing long-form creators for the professional side with short-form creators for the casual side.
B2B audiences cluster on YouTube, LinkedIn, X, and Facebook because those platforms reward depth and connection over short dopamine hits.
A B2B app posting boring, educational content on TikTok or Instagram typically tops out around 300 to 3,000 views, because the platform wasn't built to reward that kind of content.
The highest-leverage move isn't posting everywhere, it's finding the one or two platforms that drive 80 percent of the results for 20 percent of the effort.
Takeaway
Match the channel to your audience
CHANNEL SELECTION
Growth comes from matching earned and paid tactics to where your audience actually spends time, then committing to the one or two platforms that do most of the work.
01Earned vs. paid media
Earned media is cheaper because you pay a creator instead of a platform, but the reach it buys is never guaranteed.
Paid media buys more predictable reach because you're renting an audience someone else already built.
Nearly every growth plan ends up mixing both types rather than relying on just one.
02YouTube: the slept-on organic channel
Viewers come to YouTube to learn, so even a smaller audience there tends to convert at a higher rate than short-form reach.
Long-form video builds trust faster than short clips because the viewer spends far more time with the material.
YouTube content marketing, tutorials, use-case videos, and search-based explainers, can offload repetitive questions from a sales team.
03Founder-led content on X and LinkedIn
Founder-led posts work by creating repeated touch points, so when a follower eventually needs the product, they already recognize the founder.
The tactic only works where the target audience actually spends time on X and LinkedIn, which excludes many non-technical industries.
Treat founder-led posting as a three-month experiment at a few posts a week, not a guaranteed growth channel.
04Short-form content as a profile funnel
In this model, the viral clip isn't the sale, it's the on-ramp that sends a viewer to the profile to watch more.
Repeated exposure across several posts is what builds enough trust for a viewer to remember the product later.
Going viral reliably takes a lot of experimentation and reps before a pattern emerges.
05Mass short-form UGC programs
Roughly 95 to 99 percent of mass UGC videos flop, and the rare viral hit is what carries the channel's ROI.
Conversion rates on viral UGC videos run lower than normal content, but the sheer reach still funnels down into real signups.
Mentioning or showing the brand name directly inside the video is what improves that low conversion rate.
06Founder-sponsored posts (paid)
Founder-sponsored posts work best when they read as a relatable story or a specific result, not a straight ad.
Boosting an influencer's organic-style post with paid ad spend combines the credibility of earned media with the reach of paid media.
07Create-your-own-world ad strategy
Paid ads can be used purely to drive traffic to an organic profile, rather than to sell directly.
This works best for a narrow audience you know exists on a platform but doubt you can reach organically.
A visually arresting, curiosity-driven ad is what gets the click to the profile in the first place.
08Full-force YouTube ad blitz
Concentrating a large ad budget into a short window creates repeated exposure fast, which is what builds awareness at scale.
This approach only makes sense for well-funded companies, since it requires tens of thousands of dollars of spend in two weeks.
09Matching the platform to B2B vs. B2C
B2B audiences cluster on YouTube, LinkedIn, X, and Facebook because those platforms reward depth, connection, and longer attention.
B2C audiences cluster on TikTok, Instagram, Facebook, and Snapchat because those platforms reward entertainment and relatability.
A product that can reach either audience is usually better off starting on B2C platforms, since content travels further there for less effort.
10Pick one or two platforms and focus
Every platform has its own culture, so a post that works on one rarely transfers directly to another.
Spreading effort across every platform at once usually means failing at all of them instead of succeeding at one.
The highest-leverage move is finding the one or two platforms that drive 80 percent of results for 20 percent of the effort.
Glossary
Terms worth knowing.
Earned media
Reach you get without directly paying a platform for distribution, such as a post going viral or a creator mentioning your product for a flat fee.
Paid media
Reach you pay a platform or influencer for directly, such as running ads or sponsoring a post, which typically guarantees more predictable exposure.
UGC (user-generated content)
Short-form video made to look like an everyday creator's post rather than a polished ad, often produced by hired in-house creators at scale.
ARR (annual recurring revenue)
The yearly revenue a subscription business can count on from its active customers, used as a growth and valuation benchmark.
ICP (ideal customer profile)
A description of the type of customer a product is built for, used to decide which platforms and content styles are worth pursuing.
Resources
Things they pointed at.
02:15productInstantly AI
06:43productKinzo AI
07:33productRecruitU
10:48productBordy
13:13productRide Also
14:14productBase44
16:54productNotion
17:50productClueless (Clue.ly)
19:13channelGary Vaynerchuk
Quotables
Lines you could clip.
02:15
“There's this company called Instantly AI that actually popped off within the past two years, mainly from YouTube. The company achieves well over a million ARR from YouTube alone.”
concrete proof point that a B2B channel considered dead actually works→ TikTok hook↗ Tweet quote
09:54
“It is a numbers game though. A vast majority of the videos, like I'd say maybe 95, 99% will actually flop and not get a ton of views.”
honest stat about UGC program odds, useful pull-quote→ newsletter pull-quote↗ Tweet quote
19:08
“I'd find the one to two platforms that drive 80% of the results for 20% of the effort.”
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
If you've been anywhere on the internet recently, you probably noticed these interesting patterns of successful startups coming out of nowhere thanks to social media. A lot of these successful startups not only grew on social media, but social media has actually been their main growth channel. What I'm going to do is I'm actually going to show you the strategies that I've been seeing these successful SaaS companies doing and how to figure out which ones you can actually implement for yourself.
These strategies can be divided into two types. Earned media, which is basically where you earn your reach. So let's say you post a TikTok and it goes viral.
It gets you users. That's an example of earned media. And then we have paid media, which is you're paying for the reach someone else has.
So that'd be paying for ads or paying an influencer to post about your product. Now, the biggest difference, as you can probably tell, between earned and paid media is the price. With earned media, you're often paying a lot less.
You're basically paying your content creator, but the reach is unguaranteed. But with the paid media, you're oftentimes paying a lot more, but your reach is typically more guaranteed. Now, at some point in the marketing for your SaaS, you are gonna have to do a mix between the two.
But the reason why I laid this out is it basically sets the foundation for the strategies I'm about to show you in this video. And the first strategy we're going to talk about is the organic strategies, and that is YouTube. Now, you've probably never heard of this strategy before to actually post on YouTube, but I do believe that this is a strategy that a lot of people are sleeping on.
So a few months back, I was talking to some marketing agency owner, and I basically told him about my YouTube channel and how I had a background growing, you know, revenue for my YouTube channel. And I basically asked him like, hey, you know, is this something companies are looking into? He's like, no, no, short form is king, which it still kind of is.
But I basically asked him like, hey, you know, do companies still look for this stuff? Do they still look for YouTube content creators? And his answer was no.
But despite hearing that note, I still have like a strong belief that YouTube actually might be a really good growth channel. And recent studies have found out that actually that might be the case for some businesses. So what is my point?
Well, there's this company called Instantly AI that actually popped off within the past two years, mainly from YouTube. The company achieves well over a million AIR from YouTube alone. Now, some of you are wondering, how do they do that?
Well, the reason why is people come to YouTube to learn. If you compare the amount of information someone's going to get out of a 10, 20, 30 minute YouTube video compared to just a 30 or 60 second TikTok, it's often a lot more.
less views with YouTube, those views often build a lot more trust, which leads to higher conversions. Now, I know some of you are watching this and are like, okay, I get it, but I still believe short form content is still king. And for a lot of people, it is still king.
However, I do believe for quite a few B2B SaaS companies, YouTube might actually be your highest ROI marketing channel. for organic content. And like I mentioned earlier, the reason why I believe that is people typically go to YouTube to learn, but also with a lot of B2B products, you typically have to build a lot more trust and that audience has to spend a lot more time with you in order for them to potentially calm the user.
And then there's another YouTube strategy that I believe is a little bit easier, and that's YouTube content marketing. Basically, YouTube content marketing is pointing out tutorials, use cases, and search -based videos that often get traffic from either your paid ads, your website, or your sales team. And what that does is it helps build a lot more trust and takes time off your sales team, which can make your life a lot easier.
But also too, your prospect might also like this because it gets a lot of answers to information without them having to wait for you to get back to them. Or if they're shy, they can just go out there and find it themselves. And then another type of content I've been seeing do really well is founder -led content.
So what founder -led content is, is basically you post on X or LinkedIn and you basically make posts that are relatable to your target audience. So things like I'm building X or I'm building this community or whatever, or I did this with so -and -so today and learned a lot about this thing. And what's really nice about founder -led content is what it does.
is basically it brings in people who relate to you. You build a following of people who relate to you or are interested in what you do. And then they see your posts and those posts create multiple touch points for them to realize, oh, this person has an app that does this.
And when they need that thing, they're going to remember your app because they follow you and they relate to you. Now, I've seen this do really well with software developers and software engineers because a lot of those people are typically on X and on LinkedIn. Typically, the posts that do well is things like, oh, I joined this hacker house or I joined this company or I'm working on building this project with so -and -so.
So things that are more community -based, I noticed tend to do very well with founder -led content. Now, there is one major problem though with founder -led content. And that's in order for it to work, there has to be a lot of your ideal audience on X and LinkedIn.
In some industries, that's not the case. Obviously, we know it with software developers and software engineers and SaaS builders. There's a lot of those people on X and LinkedIn.
But let's say you're targeting more of the restaurant industry. You're not going to find a lot of restaurant industry owners from what I know and assume that are going to be on X and LinkedIn all the time. So my point being is if you want to try founder -like content, my best recommendation i can give is post consistently like three times a week and just try it for three months and treat it more as an experiment rather than your main source of growth unless you know that you know pretty much 100 that this is going to be where you're going to get users from And then right now, we're gonna get into more of the nitty gritty stuff, the short form content.
So by now, probably most of you know about short form content creation if you've been on the internet for these past five years. And basically, this strategy works really well for Instagram, TikTok, and I'd say sometimes YouTube Shorts. And that's essentially trying to create viral content that more specifically leads people to come back and watch the rest of your content.
So this is typically in your B2C market, but... What you want to do is essentially you want to create posts that go viral and then people see that post and they want to check out your profile so they can view more of your posts and create different touch points. So to give you a good example, there is this company called Kinzo AI and they're building this like AI that goes out and basically reads your emails, your text messages, etc.
And it summarizes all of it in one place. Now, what they did, and this is kind of genius, is they actually created or tried to create these viral pieces of content. It's kind of a number two game.
Some of them go viral, some of them will stay at like a few thousand views. But the ones that do go viral, the goal of them is to get people to view Kinzo's profile. And when people view Kinzo's profile, they see all this other content, they watch a bit of it.
And by then, they probably have enough touch points of seeing Kinzo's logo and probably know and maybe from their videos or from the description. that Kinzo is an AI app. And that's an AI app that can summarize all of your notifications for you all in one place.
And Kinzo isn't the only company to do this. Another company that's been doing it too is RecruitU. Essentially, they did these street interviews, and people found them really interesting.
They found them insightful. They viewed RecruitU's Instagram page, their profile. They watched more RecruitU content, seeing these motivational interviews.
And by then, they probably have seen enough touch points of, oh, RecruitU. They basically help college students find jobs. I do think going viral is a science that people can eventually figure out, but it is going to take a lot of experimentation and a lot of reps to actually be successful at it.
Now, before I get into some of the other strategies, I want to tell you about another strategy you can use to power your growth, and that is networking. I just created a community where people can go and share their ideas for growing their apps, help each other grow their apps, and just be a comforting place where people can go to to figure out this whole entire problem of growing our user bases.
I have a link to it down below if you're interested in checking it out, and I hope to see you there and help you guys grow your SaaS apps. But anyways, I'm gonna go move on to another short form strategy, and that's mass short form UGC. This is something you've probably heard of a lot these past few months, especially of Clue blowing up in Turbo AI, and it might even work for you.
We'll get more into that in a future video. But essentially what mass short form UGC is, is it's where a marketing team will hire a few in -house content creators. And these content creators are typically your people who are like the Gen Zers that constantly scroll TikTok for like eight to 10 hours a day, as well as post content.
And essentially their goal is to continuously post content and try to get down to a science content that goes viral and resonates with their target audience. And then once they figure out that formula out, they basically create a UGC program that people like you and I can go to, apply to. They basically train people on how to create these viral pieces of content.
It is a numbers game though. A vast majority of the videos, like I'd say maybe 95, 99%. will actually flop and not get a ton of views but it's like the one or the few percent that do that give you a really high roi and the conversion rates on these successful mass short form udc videos they're typically a lot lower however because you're getting so much reach let's say million views some of that is going to funnel down into users and there is strategies where you can kind of like improve that typically just by mentioning the brand's name or even showing like it on your screen But it is something that is really interesting seeing blowing up recently.
Now, me personally, most of my knowledge like is on the B2B side of things. I'm kind of shy with like all the Gen Z culture stuff. But I will say though, like me, one of the best ways to learn this is to actually apply to one of these UGC programs.
And I'm even thinking about doing it myself just because I'm curious, you know, how do these companies blow up on social media and on TikTok? So that concludes a lot of the top organic strategies. And now I'm gonna move into more of the paid media strategies.
So I'm still kind of figuring this out all these strategies these companies are doing. But I did know some strategies some of these top companies are doing on like LinkedIn, YouTube, meta ads. And there's one company Bordy that I've noticed been doing these founder sponsored posts.
And I think this is really interesting. I think this could be a really high potential idea. because it obviously works they've been posting a lot of these founder sponsored posts but if you view the details on these typically what these posts are is it's either some funny posts like relating to the company that they're sponsoring or it's something that's more insightful maybe they try using this app and it basically seems like oh wow i tried you know boarding or whatever and it helped me drive this results or it helped change this thing about my life But I do notice a lot of these posts, they typically include some sort of like storytelling and kind of go over the features.
And I know people relate to that. And eventually, you know, maybe it works out. Now, one thing I don't know is how successful these founder led sponsor posts are.
However, I can assume if 40 is still running these for like a month or two from now, let's say December, you know, these posts, these might actually be pretty successful campaigns that you can try with people. You can just have paid an influencer to post a piece of content and then use LinkedIn ads to sponsor them and boost it out to more people.
And then for this next strategy, I like to call this strategy the create your own world ad strategy. Now, this is particularly useful if you think your organic content just won't get a lot of reach, but you want to run paid ads to still reach people. So how this essentially works is basically you run paid ads.
In those paid ads, the goal of them is to lead people to your profile, where they then go and watch your organic content that doesn't necessarily get a ton of views and a ton of reach. So this is very useful for those who may have a more specific audience that they know is on Instagram or is on TikTok or is on YouTube Shorts even, but they don't necessarily think they can reach them with organic content.
So they create their own like little island. that leads people that isn't really, you know, sort of gaining a lot of traction publicly. Now, I haven't seen a SaaS company do this the way I was thinking of, but there is this other tech company called Ride also.
And essentially what they did was kind of the strategy I was talking about, where they created these like ads that are really mind catching, like there'll be a bike that has invisible seat or an invisible frame, someone's riding it, it just grabs people's attention like What is this? And then they go view the profile.
They see it has all this organic content. They watch it, creates multiple touch points, creates interest. And then people remember, oh, if I need an e -bike, ride also.
They're an eBay company. So that is an interesting strategy that I've noticed recently with like meta ads as a whole. And maybe it can work for your SaaS as well.
And then this next strategy, I like to call the full force YouTube ad strategy. So essentially what this is, this really only applies to me the top point 1 % of companies, unfortunately, that are really well funded is basically they take a two week span, and they put 20 to $50 ,000 worth of ad spend to run ads in that two week span.
And it creates multiple touch points, it creates a lot of awareness for their app. So it might be a really good go to market strategy. Now, I know this seems crazy, but I did see a company do this called Base44.
So early this year, Base44 was acquired by Wix. And suddenly, Base44 had all this money coming in, and they had all this talent from Wix's advertising department to basically market Base44. And what they did was this exact strategy that I'm telling you about, where they basically ran a bunch of Base44 ads.
in this short period of time. Now, I don't know how successful this really was, but considering it came from the marketing department, the advertising department of a web builder company that's worth multi -billions, maybe this is something that might be an interesting go -to -market strategy to consider. Now, interesting story here.
I have a friend who runs a club and he needed to create apps for our club for different activities. And I noticed he started using base 44 shortly after base 44 was running all these ads. And I haven't asked him this yet, but I'm just curious who found out of it from all these ads base 44 was running.
But again, it is an interesting strategy. It's just I consider it one of those really high risk, high reward strategies that can get you general reach. So by now, you know, these strategies, but which ones should you actually try out for yourself?
Well, it's all going to depend on if you have a B2B primary target audience or a B2C primary target audience. So your B2B audiences, the people who watch business related content or your business related consumer, typically is going to be on YouTube, LinkedIn, X, and Facebook. And the reason why is people who want to watch content that could lead to a B2B product, they value connection and they value learning.
And these platforms do a really good job at that. They're typically more in -depth with content and they typically have easier ways to connect. So why if you have a B2B primary target audience, why can't you just post the typical TikTok and Instagrams that you see all these other companies doing?
Well, what happens is these other platforms, TikTok and Instagram, these short form platforms, they're designed to value short dopamine hits. And what happens is these companies who post content meant for a B2B audience, it gets shown people's feeds, but because it's boring educational videos designed for a specific type of person who's interested in them, they ultimately end up failing.
And it'll typically get maybe 300 or at most around 3000 views. Now there is exceptions to this, particularly if apps that have a B2B primary audience, but a B2C secondary audience. So to give you an example, there's this company called Notion.
They essentially create an app that's basically like your all -in -one note taker task. You can do a lot of stuff with it. You know, their main target audience, they want to reach the B2B type of people.
But I still use Notion for my classes, but also for business related stuff. And what they did was they work with a variety of long form creators, more of your B2B, and also a lot of short form creators, more of your B2C. And that helped them get the reputation.
and be able to work with both audiences. And then you have your platforms that are really good if you have a B2C audience. So these are your TikToks, Instagrams, Facebooks, and Snapchats in the world.
And people go to these platforms because they value entertainment and they value relatability. Now, like I mentioned earlier, but in reverse, an app with a B2C primary audience can still get B2B users. To give you an example, Clue .ly, they did mass short form UGC.
They were targeting... B2C users, but eventually that trickled down to B2C. They basically create a lot of short -form content, but how do they get B2B users?
Well, people originally came to Clueless because they wanted to cheat on interviews. They wanted to use it for taking notes and stuff, but they eventually found out via word of mouth and Clueless advertising that, hey, this can actually also be used for B2B purposes, doing Zoom meetings and taking notes. So what can you take away from this?
Well, if you have a B2B primary ICP, ideal customer profile, you want to be on one of these platforms. But if you have a B2C primary customer profile, you want to be on one of these platforms. And then in some cases, if you have a product that can reach either a B2B or a B2C user, probably you can do any of these really, but I would highly recommend if you can, Start out with the B to C customer first and go on TikTok, Instagram, Facebook, and Snapchat, et cetera.
And the reason why is those platforms, content can typically go more viral on them and you can get a lot more reach with a lot less effort than having to post a 10 minute YouTube video or writing a ton of LinkedIn posts and connecting with people. A common belief people have is that you need to post on every single platform and try out every single strategy.
And my honest answer is I don't think that's what you should do. The reason why I say that is there's this marketing guru called Gary Vaynerchuk who has worked with tons of creators and tons of big brands. And basically what he said is every platform has its own culture.
You can't post a post on one platform and expect it to go viral on all the others because people come to those platforms for different reasons and there's different types of posts and content that are more successful. And unfortunately, a lot of you watching this, you do not have the resources or the team where you can dedicate to be successful on many different platforms.
Also too, social media is a long -term game. It takes a lot of experimentation, a lot of trial and error to actually get to a point where you're really successful. So if I were you, what I would do is I'd find the one to two platforms that drive 80 % of the results for 20 % of the effort.
And from there, you're trying out your experiment. fail, but eventually you're going to figure it out and you're going to drive a large amount of growth. And speaking of making your life easier, I'd highly recommend checking out these other videos that I have posted on YouTube to help you grow your SaaS.
Thank you all for watching and goodbye.
The Hook
The bait, then the rug-pull.
A rundown of the organic and paid tactics SaaS founders are actually running right now to grow on social media, from an underused YouTube play to mass UGC programs and short, expensive ad blitzes, sorted by whether they fit a B2B or a B2C audience.
Frameworks
Named ideas worth stealing.
00:00concept
Earned Media vs. Paid Media
Splits every growth tactic into earned (cheaper, unguaranteed reach, paying a creator) and paid (more expensive, guaranteed reach, paying a platform or influencer).
Steal fordeciding a growth-channel budget split before committing to any single tactic
15:34model
Social Media Focus Rectangle
B2B: YouTube, LinkedIn, X, Facebook
B2C: TikTok, Instagram, Facebook, Snapchat
A two-column framework matching platform choice to whether a product's primary audience is B2B (values depth and connection) or B2C (values entertainment and relatability).
Steal forchoosing where to post first for any new product launch
CTA Breakdown
How they asked for the click.
VERBAL ASK
08:32newsletter
“I have a link to it down below if you're interested in checking it out.”
Soft mid-video plug for a free community (link in description), dropped between organic strategies rather than at the very end.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
A marketer, not a creative director, walks a live Whop training through the exact content, DM, and shoutout system his agency uses to turn no-name business owners into eight-figure personal brands, then opens the floor for 35 minutes of hot-seat Q&A.
Two agency founders lay out a 30-day sprint of copy work, shot listing, and five posting formats, designed to be run before any growth tactic gets touched.
A creator who grew 13,000 followers in 60 days on a brand-new account argues the Instagram algorithm has quietly flipped back in favor of anyone who can master one skill: balancing curiosity with payoff.
00:21
00:38
00:49
01:10
01:35
01:55
02:04
02:22
02:41
02:56
03:15
03:24
03:42
03:59
04:22
04:44
04:59
05:14
05:30
05:45
06:01
06:31
06:51
07:01
07:14
07:33
07:41
08:03
08:15
08:31
09:09
09:15
09:36
09:51
10:06
10:22
10:52
11:08
11:23
11:38
11:54
12:18
12:40
12:55
13:17
13:20
13:47
13:59
14:22
14:42
14:58
15:14
15:44
16:00
16:15
16:30
16:46
16:56
17:16
17:24
17:47
18:03
18:18
18:33
18:49
19:06
19:35
19:50
20:05
1:20:54
46:25
27:49
33:46
08:09
06:37