Neel Dhingra breaks down Olivia Saad's home-repair videos live on stage to show why a "boring" topic was never the problem.
Posted
yesterday
Duration
Format
Interview
educational
Views
576
18 likes
57 · 43
Big Idea
The argument in one line.
A topic is never too boring to post about, because views come from a feeling, a recurring hook and rewatch triggers, plus daily volume, not from how exciting the subject is.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A business owner, real estate agent or loan officer who gets paid for what they know but believes their topic is too dry to post about.
Someone who keeps saying the same five things and wonders whether repeating a topic on video is allowed.
A talking-head creator whose videos lose viewers in the first ten seconds and who wants concrete retention moves.
SKIP IF…
You want a funnel, offer or monetization breakdown. Olivia sells nothing and the conversation deliberately avoids CTAs.
You need an editing or gear tutorial. The setup discussed is a phone and a $20 tripod.
TL;DR
The full version, fast.
Olivia Saad went from zero to 800,000 Instagram followers in six months teaching home repairs, after two years of daily TikTok posting beside a 9-to-5 engineering job. Neel Dhingra dissects her videos live. The pattern is a hook unrelated to the topic (a man running through a fence), a recurring signature phrase and sign-off, small rewatch triggers like mispronounced words, humor that reflects her real personality, and unscripted, imperfect delivery. She repeats the same topic from six angles, doubles down on what works, and keeps posting because passion makes consistency survivable.
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Short, reframes the objection most viewers carry.→ TikTok hook↗ Tweet quote
14:40
“Olivia made it safe for people not to know, and then makes it fun to learn.”
A one-line description of the feeling behind a niche.→ newsletter pull-quote↗ Tweet quote
17:10
“Being more human is actually going to be your advantage.”
Clean take on AI-era authenticity.→ IG reel cold open↗ Tweet quote
The Script
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She went from zero to 800 ,000 Instagram followers in just six months. 7 .7 million views on a video about a bathtub. This Instagram rocket came after two years of posting every single day on TikTok while working a full -time engineering job.
So if you've got clients that pay you for what you know, you might be thinking your topics are too boring or that you've said everything there is to say, but your topic was never the problem. So I brought Olivia into a room full of business owners and they didn't really care about her topic, but what they do care about is how she's racking up views and followers every day on the platform.
We put up her videos on the big screen and broke them down live from how she grabs people in the beginning to how she keeps them coming back. And it starts with a guy running through a fence. Okay, so I'm going to break down some tactics.
Here's a video that I just saw pop off for Olivia. I want to watch it because success leaves clues. I think this one was 5x outlier and her baseline is like a lot of views and this one got way more views.
In case your dad didn't teach you, this is part two of building my sister's fence for free. You're going to mark six feet from the lowest point, run a chalk. So I think the beginning is the most important part of any video, the hook, right?
Instead of you saying, you know, in case your dad didn't teach you, I'm going to help you with the fence, which would have been cool. I think you would have got views for sure. But you chose to do it like this.
In case your dad didn't. And like that to me has nothing to do with the video. What was your thought process?
Honestly. I've been doing it long enough now where a lot of times I can record a video and know if it's going to do really well or not. And honestly, I know not a lot of people are building fences in their backyards.
There's not a lot of people that are looking for this type of content. So switching up the angle and the hook of having someone run through a fence I knew was going to get the grab that I need. And if you read the comments on that video, you can see everyone's like, is the guy okay?
You know, it was the perfect hook that I needed. Yeah, so that, okay, so this is the clue. What we can put in a piece of content where someone would want to go back.
nitpick it like it could be the mistake it could be the numbers on the screen I've you ever noticed this where people will flash up a diagram or something and they say you should probably screenshot this and then you have to go back and screenshot the frame you're rewatching those videos are normally semi viral or viral yeah 100 % there's a lot of small little tactics you can do in your content to bring people back even if you just say things wrong like I have a A small little thing like Wire Nuts, I'm Canadian, so they're called Moretz in Canada, and every single time I mention Moretz, people freak out in the comments.
They're like, that's not how you say it, and they go back and they re -watch the videos, and it's the perfect way to keep people engaged in the middle of your videos. What was the thing that made you think, I want to start filming myself, and I want to start posting? Well, I got a lot of feedback from family and friends that, you know, you are crazy for buying a house right out of graduation.
You know, financially, it might not be the smartest move. So I already knew that I was doing something a little bit out of the ordinary. And I wish I would have brought a video, but I actually had videos of when I was like three, four years old recording myself.
So I always knew I wanted to be in the kind of content creating space. And so pairing my love for content creating and then doing something a little bit obscure, I was like, this is the perfect avenue for content. Yeah.
And so when you think about the beginning part, like when you were sharing, because I think you started on TikTok first and then on IG it grew super fast, but you already had kind of proof of concept from TikTok. Yeah, for sure.
Right. So. Is it the same content that you were posting on both platforms?
Yeah, it's the same content. TikTok was definitely more of a trial run for me. I was posting on TikTok consistently for two years and I was posting everything under the sun.
Like I was just cranking out videos and it wasn't until I found what was really working for me. Then I started an Instagram page, Facebook, and I grew to other platforms and those really just took off. So thinking about consistency, we've been talking a lot about find your floor.
What's the minimum level of content you're going to produce? When you started off, you were just doing it for fun, you mentioned. But then at some point, something shifted.
Can you talk about that? I didn't really have an idea of what I wanted to post it. I just knew that I loved the content creating space.
And so I just started posting everything. Please don't go back in my page and look what I posted. It's quite embarrassing.
But I was really just cranking out videos. And I remember going from like 17 followers to 100 followers over a couple months. And I was like, oh, wow, like this could be something.
So I went to my husband and I was like. I'm going to start posting three times a day. Like I'm just going to make this happen.
I don't know what it's going to be, but I'm just going to do it. And I don't know, I guess just documenting my life transparently, like the renovation, the home, the finance part of my life is a huge part of my life. So it just kind of naturally integrated, but it just took me posting every day for it to like, it kind of met each other.
Every single day for how long? Every single day for two years. And then probably a year stretch of posting like three to four times a day.
Just cranking out videos. And with full -time work? Yeah, I work as a 9 -to -5 engineer, so I was doing this all outside.
And a lot of people don't believe me. I do the work in my videos. So I'm doing the renovations on my house.
I'm working a 9 -to -5, and I'm cranking videos. So if you have four minutes of your day, prop your phone up and record the video and post it. That's awesome.
So thinking about posting consistently, I think the part that people maybe misunderstand or are wondering about is like, okay. You decide to lock in, you're going to post two to three times a day for a year. That's a lot of, you know, I think we set that bar high.
It does get easier the more you do it. It becomes less of this dragon once you've slayed it, right? But as you're doing that, are you thinking long -term?
Are you like, hey, one day I'll be famous on Instagram or on the Internet, and one day I won't have to go to work as an engineer? Or are you just doing it? I think I was just doing it for the love of the game, honestly.
I think there was like a 1 % chance. that I was like, oh, maybe this really could be something. But while I was cranking out videos, I was also working super hard at my 9 to 5 to get a promotion because I was like, I'm not going to put all my eggs in one basket.
And that's honestly a regret of mine. But no, just kind of doing it for the love of the game, honestly. Okay, so then at some point, you kind of get this trajectory up.
And then I'm thinking about this. There's no ask. There's no funnel.
There's no CTA because you were just doing it. because you liked making the videos. Now, at some point, you must have realized, well, now people are sending me gear, and there are brand deals, and there are opportunities like this.
How have you kind of thought of that transition? Because you said you didn't mention that that was part of the plan, but now it seems like it could be super valuable. Oh, yeah.
Now there's not really an option. I think I would be stupid to not really dive into this. I actually put my resignation last week at my 9 to 5.
Oh, dang. Okay. Yeah.
Thank you. Yeah, so I'm going head into content creating. I don't offer a product or anything right now because, like Mr.
Hamosi said, you have to build the trust of your followers, and that's my goal right now is just to build a community, a trust, be transparent. I want people to fall in love with who I am and not exactly the content I create. And down the road, of course, I'd love to help people out and provide a product or a service, but right now I'm just focused on building a community.
That's most important to me. What's cool about that is people, you're building it without having to sell anything. So then there's no ask, there's no product.
And then when you do offer products, I think people trust it more. Because I think everyone's used to somebody shilling them something on the internet and it comes up less. But I've noticed you do have brand integration.
So are you saying that at this current point, you can now generate enough income to replace whatever your other income plans were? Because obviously you're leaving your job. Transparently, no.
I'm not making as much as I make at my 9 to 5. I'm taking a leap of faith and just trusting the process. I'm a person of faith, and I think that this is the grander plan for me.
And so money is not important to me. Passion and purpose is important to me, and I think that this is the avenue that I want to take. And I think when you're pursuing something you're passionate about, money will always find a way to support you.
Yeah, that's awesome. One of the things that you told me when we did a pre -call was, like, you had 273 followers. You had made 20 posts.
and you were like, hey, I think I might not even post. I was just going to call it quits after 20 posts. And then what kind of shifted, because we've kind of fast -forwarded to how you got here, but is there a shift that occurred with the content strategy, and that's what made the shift for you to stick with it?
It wasn't a shift in content strategy. It was kind of just a shift in purpose. I just kind of had to slow down and evaluate my life and what I really wanted.
And although if you're getting into content creating or... for me, I was getting into content creating. It wasn't as successful as I wanted to be.
It didn't really matter because I would rather be less successful in a space that I enjoy than be more successful in a space that I don't enjoy. And so that's what kept pushing me to keep posting because your 200th post might not work, but your 201 might be the one that's going to push you. You know what I mean?
And yours exactly happened like that. The one that took off ended up being a million views and then that set you off on the next trend. Yeah, exactly.
So that is cool to hear. you know, you have to kind of dabble and test different concepts. And then the one that goes, goes, and then you can double down on this.
Do you, one of the things that we've struggled with this room, and I would love your opinion on this is like, many of us talk about the same things. So there's like five things we teach. And then we're like, well, we already said the five things this month.
How would you advise us? Like, is it okay to just make the same video again? Have you duplicated your content?
Oh, yeah. If you go on my page, I mean, I think I have six videos of me teaching how to change an outlet. So if you're looking to change an outlet, I have a lot of information for you.
But they're just six different angles, six different ways that I communicate. Some are a little bit more funny. Some of them are straight up serious.
So, yeah, you can definitely, I mean, some people have niches in the smallest little niche where they can only talk about something for so much. But it's just hitting it at different angles and changing your communication style. Maybe you're editing in a different way.
You can definitely switch. up the angle awesome okay so um what do you think about this we're noticing ai everywhere and people making like i see people you know i'm sure you've seen the two where like clearly they're reading a script it's not them talking i noticed You're not scripting.
Do you ever use a teleprompter, any of that shit? No. You're just talking off the top.
No, definitely not. I think being a human being is so important in making content. You're not talking to a camera.
You're talking to a person on the other end of the phone. And so stuttering, making mistakes, showing the transparent kind of ugly truths of your life is super important being a content creator. Because AI is taking over and everything seems to be a little bit more robotic and scripted, being more human is actually going to be your advantage.
Yeah, I think that people can tell the authenticity. I would say this. People's bullshit meter is really good right now.
I can tell when someone's got a weird motive. I used to not be able to pick up on the cues, and my wife would be the one who would be like, hey, something rubs me wrong about this. And I'm like, no, they're cool.
And then six months later, I find out she was right. But I think all of us are getting to that point now because you've seen so much content, and you can kind of tell when someone's doing it for real or whether they're not into it. So I do think that...
because the volume is going to continue to rise of AI slop, that this can be all of our competitive advantage. Like just being yourself and actually including the mess up in the video. I messed up something earlier this morning as I was talking.
I forgot what I was going to say. And so I just said to the room, guys, I forgot what I was going to say. You know, and like people laugh and they're like, it's almost like they respect you more for being honest.
So I think like I would, my takeaway from what you're saying right now is include a few mess ups in the content. Yeah, I've actually posted a couple blooper videos of my behind the scenes of dropping pieces of drywall on my head or, you know, stuttering in front of the camera and people love it. Like bringing in the more human, the real aspect of things.
People are really resonating with it right now because of AI. All right, quick pause. If you're getting value from this conversation, I actually send out one idea just like this in my weekly newsletter.
It's called Forward Focus. It's just one tip that takes about 60 seconds to read that'll help you sharpen your message so you can turn more attention into clients. Over 35 ,000 people get this email from me every single week.
It's totally free. You can click here to get it or there's a link in the description. Let's get back to the video.
Here's the thing I noticed when you started teaching these things is some people in the comments Talk shit. Okay.
They'd be like, you taught it wrong. Don't use this tool. Use this tool.
And some people get honestly mad. And I noticed you kind of just move on. Like, so where did you, like, what was the first hater comment you got?
And like, did that bother you? Yeah. Transparently in the beginning, I was like, oh.
wow, maybe I don't know what I'm talking about. But a big part of my page is being transparent, open, and honest. I'm not a licensed contractor.
I don't know all these things, but I'm just here transparently showing what I do know. So once I started to receive hate, it took me a little bit to kind of get used to it. But then I quickly learned people are miserable before you started posting videos.
You know what I mean? So they're just kind of projecting their misery on you. Yeah, that is absolutely true.
And some people literally have nothing else to do but just talk crap on the Internet. So here's the thing that, you know, in case your dad didn't teach you and then that kept coming up. Now, did you notice right away that this was like you were onto something or was it more of like, hey, I'm just going to try this and then eventually it'll get traction or I'll pivot if it doesn't?
Honestly, no, I knew right away. I had my first In Case Your Dad Didn't video, and it skyrocketed, and it got over a million views, and I was like, that's it. That's what I've been looking for.
That's the hook. What was that video? It was me doing a cocking video on my sister -in -law's house, and it was me being super sassy and saying, In case your dad didn't teach you, here's what I'm going to teach you.
And, yeah, people loved it, and people also hated it. Yeah, and so there was a guy in the room. We were just talking about this, and he's like, I kind of look like someone's dad, you know, and he was like, bro, I think it was Mike, we were talking, he's like, hey, in case, I look like your dad, but in case your dad didn't, like he was like making a riff on this, and I'm thinking, yeah, it applies to so many things, because you wish, you're teaching the things that you wish you were taught, and you're making it okay that you don't know those things, and so I noticed the takeaway for everybody, and I'm sure you probably thought about this too, is Olivia made it safe for people not to know.
and then makes it fun to learn so like it's okay for people to not know all the things that we do like you're i think some people in our industry and maybe you see this online too do you ever notice how people uh are the expert and it feels like they're lecturing you talking down to you yeah oh yeah for sure i mean if i could show you my dms i get paragraphs and paragraphs of people nitpicking every little thing i do I mean, it's just kind of a part of content creating.
You're always going to get negative feedback. People love to think that they know more than you at all times. Yeah, I think that's just a contest they're having that we're not a part of.
So, yeah, it's not the top. So I think the clue here, guys, is it's a feeling, not a topic. So there is a topic, which is like home improvement.
Well, everybody can start a home improvement. Why is Olivia's page blowing up and not the other home improvement person? Because it's a feeling of like...
It's something about the personality, and it's also safe to not know the things that she's teaching you. So I want to pull up a video that kind of popped up in my feed when I first saw your stuff and just kind of made me laugh, okay? What is your man doing in my yard?
If your grass is bald -headed like this, let me show you how to fix it. Sometimes your grass doesn't come back like an old X, so you've got to put the grass seed down. Step one, you've got to scratch this hoe up.
Open up the pores. You can use a rake. You can use whatever you want.
Don't care. Just get it scratched up. Draw my name in the sand if you want.
I don't care. All the way to the edges. Not that you know anything about edges with that bald head.
Just because your head is bald doesn't mean your grass needs to be. Okay, not bad. Next step, grass seed.
That hurt. Okay, grass seed. This is the one I'm using.
I don't know why. It was in the store. This is the one I'm using.
Next question. You're just going to go like that, okay? Like sprinkles because you have a big back.
I know you know what sprinkles are.
Next step, topsoil. You want to go soil, seed, soil. Duh.
You don't want to go too heavy with the topsoil. I know a lot of people use hay. I don't know why, and I also don't care.
Spread it out a little bit. I'm pulling up my Glock for this one. Saturate it like crazy.
More than you think. Don't be poor. That's pretty good.
It's probably going to grow faster than your bank account, so I wouldn't worry about it too much. As always, good luck on your next project.
So, I was like, super fast -paced. Are you, like, just funny like that on normal? Like, are you actually thinking about your jokes?
No. Honestly, humor's a huge part of who I am. I come from a big, loud family.
We're constantly shooting shots at each other. It's kind of my love language. If I can crack a joke with you, that means I love you.
And so, when I turn my camera on, I honestly have to fight myself from not, like, being a little bit offensive and cracking jokes. So, this is just... how I communicate.
And I was like, yeah, I think I counted like seven insults. So, but what's crazy is like, dude, the bald dude in the room is laughing right now. Like we can laugh at our, like we can all laugh at ourselves.
You're laughing, bro. Right? Like we're good.
So we're good. He's like, Oh, Neil, you take it too far. He feels cool.
But the thing is, um, you're calling, you're saying the quiet power out loud. Yeah. That's the key.
Right. And so I think there's a way what we can all learn from this is, um, you know, there's a way to deliver jokes in a way that doesn't offend people.
And yes, there's always going to be someone offended, but I think like you guys can draw that line for whatever you're comfortable with. But humor is a big piece of this. And so that's cool that you just kind of inserted it based on how you talk with your family and friends.
Now, when you're teaching things, I noticed just practically, how are you shooting these videos? Like, do you have a tripod? Is your husband helping you?
I know he's here too. Like, do you guys have a mic? Like, what are you doing?
Nine times out of ten, it's just my iPhone and, like, a $20 Amazon tripod. When I started to grow a little bit more in my content creating, I ended up upgrading to a microphone, and that made a huge difference. But it really is, like, the most cheapest Amazon equipment that I use.
It's pretty simple. Yeah, I love that. Okay, and so there's different tips and things, and I think for us in this room, I'd love to run this idea by you.
But for those of us in real estate in the room who are thinking about, you know, showing more things, and some of us are on the finance side. and sometimes we're stuck in the office all day, I was trying to think, how can we replicate some of this success? What do you think about us showing the attributes of the property, the things that worth more money versus less money, not actually doing the work, but just showing specifics of the properties, and then also on the numbers side, showing how the numbers work?
Oh, yeah, 100%. I think that if you can visualize things to people, your content's going to boom, especially in my generation. We really don't know much.
People that are trying to buy homes, get into real estate, investing, we want things laid out to us. The easiest way to draw someone's attention is to kind of show it in their face. If you can compare things, if you can show different aspects of your property, I know this is majority real estate, yeah, that's probably the best content you can do, honestly.
Yeah, and I was thinking, too, one of the things that people really love is befores and afters. Yeah, for sure. So if you guys didn't hear her story, she bought a property, and then did you document the whole process and flip it?
Yeah. I actually just sold it a couple days ago. We're going to be moving on to our next flip property.
Oh, congrats. Okay, awesome. So that's cool because at 25, most people are complaining.
And you made a video about this. Most people are complaining that the real estate market is too expensive. And your way in, we have a few people who specialize in renovation.
Her way in was to find a fixer and then flip it. So here's the thing. If you're thinking of the next idea to post, okay, because you had...
correct me if i'm wrong like a couple years on i on tiktok but then instagram has been like six seven months is that right yeah okay so um when when you're thinking of the next idea how do you come up with the hook because sometimes you have a hook before you do in case your dad didn't teach you yeah It's different for every situation.
A lot of times I'll have brainstorm sessions where I'll just sit at my desk for like 20 minutes and I'll just, I call it my brain dump, like anything I can possibly think of, I'll just dump it on a page and I'll kind of piece together things. And a lot of times, honestly, I'll just prop my camera up, click record, and I'll stand there for 20 minutes before I actually say the hook or the thing that's going to start up the video.
A lot of times you have to just click record and it's going to come to you based on, you know. the content you're creating. How many takes would you have per video?
Oh, so many takes. I'm not naturally good in front of the camera. I'm not a naturally good speaker.
So if I could show you my camera roll and what it takes to make a video, it's a lot of takes. And honestly, sometimes there are one takes that I'll just prop my camera up and I'll talk and I'll post. And those videos will do better than the ones that I spent an hour editing.
That's crazy. Yeah. So I'm going to show you an example of a talking head video from Olivia where she's doing a lot of cuts.
I'm 25 years old and I'm selling my house for the very first time. Now, if I'm being honest, I thought this process was going to be so easy. And man, was I wrong.
Now, all of a sudden, there's a million holes in my walls. The lighting needs to be changed. My landscaping needs to be redone.
And I have an endless list of tasks to do. I didn't even know this was here. The plan was to have the house on the market by July.
Suddenly, it's September and I'm still fixing up holes in my walls. Now, I know a lot of the small things really don't add a lot of value to your house. Sometimes they add no value, to be honest.
Am I crazy or is that the wrong color? And of course, life happens. Like your husband mixing paint without telling you.
Ugh, that's less than ideal. Anyways, all this to say, selling my house is an exciting new step, but it does take a lot of prep work. Okay, let's give this a go.
Yes, we're in business. Once that dries, it'll look so much better. After weeks of false promises, I'm finally ready to sell my house and get it on the market.
If you're my photographer watching this, I'm so sorry. This is my first, but definitely not my last time selling a home. I'm super excited to take you guys along the process.
As always, good luck on your next project. Yes, and I noticed you have certain sign -offs that you use where you say good luck or I love you or whatever just to sign off. And so these are like recurring themes, just like the recurring theme in the beginning.
And so I don't know if you've thought of this, but like, I think it gives people. some level of comfort like what to expect in your content what do you think about like staying in the same lane before we break down the talking head style oh yeah absolutely if I ever make a video that says in case your dad didn't teach you or if I don't end it on my signature good luck on your next project or blowing a kiss to the camera people call me out it's something they look forward to in my comments or if even if I post like content not even close to my renovation content they'll make jokes like in case your dad didn't teach you how to make a burrito you know what I mean like they love that reoccurring theme Like, I just want to pull up one thing in the beginning that's important, is you just, like, open up an energy drink, okay?
I'm 25 years old, and I'm selling my house for the very first time. Now, if I'm being honest, I thought this process was going to be so easy, and man, was I wrong. Okay, so, why, like, I know you can pull that shit off, but, like, can we, as a 45 -year -old, you know, making a talking, should I, like, if I'm teaching, and I'm like, guys, so this is a...
I don't know, I'll use one of my hooks of like, huge mistake I see buyers making in today's market is you're not doing this. Could I literally just open up my drink? Like, is that what the strategy is for retention?
Oh, yeah. It's really two things. It's to break their attention just from you speaking.
It's, you know, bring something fresh into it. But then also people love to have opinions. So I cracked open a Bloom Energy drink.
And if you read the comments, people are sharing their favorite energy drinks or telling me that I'm dumb for drinking Bloom Energy. So it's any kind of switch up or like way you can constantly be grabbing new attention. That's the perfect way to kind of build a talking video.
I think there's a big secret to your success is like somebody. will see your video organically because the algorithm gods blessed you and showed you Olivia's video. Cool.
Well, you probably don't hit the follow button. I didn't. But what happens is it knows that you watched a little bit of it.
So then two videos later, three videos later, it's going to show you another one. But do you have enough good content to have the algorithm work for you? Because it will work for you.
Yeah, absolutely. I would also say if you have a video that's doing really well, Take advantage of that momentum.
Keep posting within that realm or on that topic or in that same style, and it'll snowball. It'll keep working with you. Don't just, oh, I got one viral video I can take three days off.
You've got to keep going. Yeah, I love that. And so two things I just want to end with is success leaves clues.
And so the videos that you are posting that are getting the most views, are you deciding intentionally to make more of that? So for example... you said you have five or six videos on changing an outlet.
Something about changing outlets, the internet likes. Is that like, okay, you add that to your short list and you're going to do that more next time? Yeah, I think...
I mean, in the home renovation space, a lot of my followers are younger, and I know people aren't doing structural, large demo work on their house. They're doing small fixer -upper things that they can do in 10 minutes. And so those videos are things that I prioritize because I know there's a lot of people that want to consume that kind of content.
So once you learn that, what people want to consume, what your audience wants, you've got to keep repeating on that. That's what you really have to attack. That's awesome.
And then I kind of think this is a great point to end on. So you mentioned that, like, hey, I didn't know.
I just want to do it for the love of the game. I just want to participate in something that could potentially bring me success. And we've had some people in here who have great outcomes, but later.
And I've noticed the biggest opportunities that I've had in business were things that weren't on the roadmap. I did not know that that was going to happen. I didn't know.
But it just happened because of the brand. And so I think there is something to be said for just trusting in, like, if you get good at this. and you know that it's the one big domino, more people knowing you.
I trust in that. More people seeing my face every day and knowing me and getting value from my page is going to open doors for me. I think it's really cool to think whether or not it gets you out of parts of your job that you hate, or maybe, honestly, there's somebody in this room who freaking hates this business.
No shame, but by the way, you should leave the industry because we can tell you don't like it, but there's somebody, not in this room, but in the rooms I speak at. I'm like, you don't even like people. How are you going to do this job?
And you could just tell those people who are miserable. And so I was just thinking, if there's parts of the business you don't like, this can be the escape route. That's why I call our event Escape Your Escape Plan and Escape the Middle, because there's parts of the business we don't like, and there's parts that we really do like.
We really like helping people. We like talking to our clients. We love talking to people who want to talk to us.
We also love when you're appreciated. This is the one thing that would get you all the things you like and then get you out of the things you don't like. Yeah, I think that doing something you don't like, it sucks your soul.
It takes all the energy and creative space out of you. So if you can do something that you might not be as successful in, but you can do consistently and passionately, that's so much more important than doing something consistent that you don't like. I think that when you mix consistency with passion, something magical happens.
And that's what you should be really focusing on. That's a bar. That's good.
The Hook
The bait, then the rug-pull.
Neel Dhingra opens with a number and a bathtub: 800,000 followers in six months, 7.7 million views on one video. Then he hands the stage to the creator behind it and picks her videos apart in front of a live room.
Frameworks
Named ideas worth stealing.
00:36concept
Success leaves clues
Study the videos that outperform a creator's baseline, work out what the audience responded to, and deliberately make more of it.
Steal forchoosing the next topic and hook
02:30list
Rewatch triggers
A mistake worth correcting
Numbers or a diagram worth screenshotting
A deliberately mispronounced word
Small details that send viewers back through a video and into the comments.
Steal formid-video retention
CTA Breakdown
How they asked for the click.
VERBAL ASK
17:30newsletter
“One idea in my weekly newsletter, Forward Focus, one tip that takes 60 seconds to read.”
Mid-roll pause in the conversation, short and free, with link in the description.
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A loan officer who didn't post his first video until 38 built two seven-figure businesses by mining the advice he'd already given away for free for years.
Neel Dhingra and Omar Eltakrori break down the "second door": a small conversion event between your content and your offer that turns undecided followers into paying clients.
Daniel Priestley sits down with Neel Dhingra at a live mastermind to break down the semantic algorithm reshaping every platform, and the short form, long form, lead form funnel behind tens of thousands of monthly leads.
Why chasing views is the wrong game for entrepreneurs, and the three shifts — trust over reach, valuable over viral, and a three-stage system — that turn content into paying clients.
Six lessons from six rooms — Hormozi, Sanchez, Itzler, Srivatsaa, Hatter, and McManus — distilled into a single throughline: the edge is not talent, it is decisions.
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