Big Idea

The argument in one line.

Beginners can get paid for Claude builds by picking one proven system, finding a business with the matching bottleneck, and pitching the business outcome instead of the technology.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You know the basics of Claude or Claude Code but have no idea what to actually sell to a local business or creator.
You're trying to land a first AI automation client and want concrete examples with real prices attached.
You already have a few clients and want sharper pitch angles tied to hours saved or revenue recovered.

SKIP IF…

You want a technical build tutorial. The video describes what each system does but never shows how to build it.
You want a deep pricing framework. The creator points to a separate value-based pricing video for that.

TL;DR

The full version, fast.

Four systems built by members of the creator's community each sold for around $2,000 to $15,000: a voice note to branded document pipeline for a construction firm, a social-to-booked-call intake funnel for a doctor, a creator OS that clones voice and likeness for ongoing content, and a company brain that answers any team question from connected tools. For each, the pitch leads with a business number, such as paid hours lost to typing, uncollected leads, or hours spent hunting for information, rather than features. The closing advice is to diagnose whether a business is demand constrained or supply constrained before choosing which system to offer.

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Chapters

Where the time goes.

00:00 – 00:22

01 · Intro

States the $3,700 figure and promises the highest-demand system last.

00:22 – 02:10

02 · System one: voice note to document

Construction foremen send a WhatsApp voice note that becomes a branded PDF saved to SharePoint, sold for 4,500 pounds.

02:10 – 04:42

03 · System two: intake and follow-up funnel

Social posts feed a form, payment link, waivers, and booking, sold to a doctor for $2,200 plus a $6,000 repeat job.

04:42 – 06:31

04 · System three: creator OS

Voice and likeness clone produces content for a coach, sold for about $3,600 plus a $197 monthly retainer.

06:31 – 09:11

05 · System four: company brain

An AI that knows everything a business knows, sold for $15,000 templated or $2,000 custom.

09:11 – 09:57

06 · How to pick and pitch

Pick one system, get good at it, and lead with business outcomes. Niche down after you have data.

09:57 – 10:59

07 · Demand versus supply constrained

Match the system to the business constraint, then a quick sign-off.

Atomic Insights

Lines worth screenshotting.

A voice note to branded PDF system sold for 4,500 pounds because the pitch was hours of foreman typing time plus the compliance risk of paperwork running days behind.
Pitch AI work on a number the owner already tracks: if 40 people filled out a form and only 10 paid, the system chases the other 30.
Nobody has to learn anything new when the input is a voice note, which removes the change-management cost from the sale.
A creator OS sells itself into monthly recurring revenue because content is needed every single week.
A $197 guide only needs about 19 extra sales to cover a $3,600 build fee, which turns the price into simple math for the buyer.
Build the company brain for yourself first so your own setup becomes the living demo.
One member sold 17 company brains on the same foundation and nine of those clients stayed on a monthly plan.
Cheap and custom can scale too: one builder charges $2,000 per custom brain and was hired to build 30 for one company.
Sending more leads to a supply constrained business only adds stress, so diagnose demand versus supply before you prescribe a system.
Hidden costs matter to owners: time, risk, and change management belong in the pitch next to the sticker price.
Niching down is worth it once you have data and experience, not on day one.

Takeaway

Sell the business outcome, not the build.

WHAT TO LEARN

Every system sold because the pitch started with a number the owner already feels, such as paid hours lost, leads left uncollected, or time spent searching for answers.

Voice-note-to-document works because the input is something workers already do, so nobody has to learn a new tool and the owner sees hours reclaimed.
Quantify the pain in the owner's terms: five foremen at five hours each is 25 paid hours a week of typing that can be automated.
Lead capture buyers share three traits: they run on bookings, leads sit untouched, and someone chases people by hand.
Map the flow from first contact to booked call on one page, mark where a human is needed, and automate the rest.
Content systems become recurring revenue because the need repeats weekly, and the fee can be justified by extra sales the content drives.
Prove a creator OS cheaply by writing three pieces in the creator's voice first, then offer a one-platform month before the full build.
A company brain is sticky because teams stop being able to work without it, but budget for the change-management cost of getting people to use it first.
Build your own version first so you have a real demo, then pick one business type and connect only the tools its team actually uses.
Match the system to the constraint: demand constrained businesses get content or intake, supply constrained ones get the voice note system or company brain.

Glossary

Terms worth knowing.

Company brain: An AI connected to a business's documents, calendar, email, and project tools so anyone on the team can ask a question and get an accurate answer.
Creator OS: A content system that produces posts, images, and narrated videos in a specific creator's own voice and likeness.
Demand constrained: A business that needs more customers because it has spare capacity to serve them.
Supply constrained: A business that already has more work than it can handle, so it needs capacity or time back rather than more leads.
Intake funnel: The path from a lead filling out an interest form to a paid, booked appointment with payment, waivers, and reminders automated along the way.

Resources

Things they pointed at.

04:10productFirst Client SOP (free)

03:10channelValue-based pricing video

08:00bookAI Native (the creator's book)

00:20linkAI Automation Society community

04:10toolUpwork

Quotables

Lines you could clip.

02:00

“The cost of business isn't just how much they have to pay. There's also time cost, the risk, change management.”

reframes price as total cost→ TikTok hook↗ Tweet quote

09:57

“A demand constrained business needs more customers. A supply constrained business already has more work than they can handle.”

clean diagnostic with no setup→ newsletter pull-quote↗ Tweet quote

09:16

“Think of yourself as a business growth person who happens to use AI when AI is the right fit.”

positioning line→ IG reel cold open↗ Tweet quote

The Script

Word for word.

Read-along

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So these four Claude systems can be sold for around $3 ,700. And they're all things that anyone who knows the basics of Claude can build and sell. Now I know this because these four systems were built and sold by members of my own community.

So I know that anyone can do the same. That's why today I'm gonna show you what each system is, why people will pay for them, and how you can sell them yourself. Now make sure you stick to the end of the video because the last one that I go through sold for the most money, and I think that it has the highest demand right now.

All right, so the first system is a voice note to document system. And it's the simplest one to build. Basically, someone in the field sends a voice note, and it comes back as a finished, branded document.

Jody built this for a construction company. Their foremen basically have to fill out site registers, risk assessments, and plant registers, but nobody wants to actually type all of that stuff up after a long day on site. So the paperwork was always just days behind.

But now, after the system has been implemented, The foreman just sends a voice note on WhatsApp, and then it gets transcribed, it gets matched to the job record for that project, and it gets turned into a branded PDF that's saved automatically to the company's SharePoint and sent to whoever needs it. Now, everything obviously here starts with a draft, so a person still reviews and signs it off, but Jody was able to charge 4 ,500 pounds for this, which is around $6 ,000.

When you want to pitch something like this, you have to lead with the time and the risk. You ask the owner how many hours a week their foreman are spending on paperwork. If five foremen each spend five hours, that's 25 paid hours.

hours a week that's going into typing that can be automated. And you can put a real dollar figure on that number. And then you can also point out that the paperwork just sitting days behind the work is a real safety and compliance risk.

Now, against those two things, 4 ,500 pounds or $6 ,000 is very easy to justify for a business owner. And nobody has to learn anything new in the process because everyone already knows how to send a voice note and everyone already knows the content that would go into one of these branded documents. Because when you're communicating this type of stuff to a stakeholder or business owner, you have to think about the hidden costs, meaning.

the cost of business isn't just how much they have to pay there's also things to think about like time cost the risk change management things like that that actually matter to a business owner so to sell something like this pick a trade where people aren't sitting at a desk all day something like construction or plumbing or electrical ask the owner which document their team hates filling out the most and you can build the automation for just that one once it works for that one then maybe add in the next document and keep automating a lot of this repetitive manual work okay so system 2 is an intake and follow -up funnel it basically takes a lead from a social post to a paid booked call without the owner having to chase anyone down so this one kind of has two parts the first one writes social posts for multiple platforms every week in the owner's voice the second one then kicks in when someone fills out an interest form from one of those posts so you're kind of helping them generate the lead and then turn that lead into a booked appointment so they go into the crm and they get a text and an email with a payment link once they pay the intake form and the waivers go out with reminders until they're actually signed and then they get a booking link with a zoom confirmation and of course

follow -up reminders. So Louis from my community built this for a semi -retired doctor who didn't want to hire a marketing team or a whole front desk staff. So he charged...

$2 ,200 for this, and it saved the client about 15 hours a week, and the client hired him again for another $6 ,000. Now, this is one of the easiest to pitch because it ties directly to revenue. You know, ask how many people filled out a form last month and how many people actually paid.

If 40 people filled it out, but only 10 people paid, then this system can go after, you know, the other 30, and the few extra clients a month can cover that entire fee that they paid up front for this project. Now, this video right here isn't a deep dive into pricing. It's more about the systems that people are selling and the positioning.

If you guys want to check out a full video where I break down the way that I do value -based pricing, and I'll tag that right up here so you can check that out. But anyways, for something like this, for this type of system, I would look for three things when I'm looking to find a buyer.

The first one is I would look for a business that runs on bookings. The second one is I would look for a business where their leads come in through a form or a phone call, and then they just kind of sit there and there's not a lot of follow -up. And then the third thing is that the owner is actually chasing people manually right now, or someone on the team is manually chasing people.

And if all three of those things are true, then they probably need an automation like this. So then what you would do is you would map their flow from first contact to booked call on one page, and then you would mark which steps inside of that process need a human, and then you can automate the rest in between.

And then you can basically just record a short demo and send it out. Now, Upwork is a really good place to look for work and to find clients, and that is where Louis found this client in this example. By the way, guys, I've got this completely free SOP for you about getting your first AI automation client.

It's gonna go over the exact steps that has been proven for hundreds of our AIS Plus members. to get their first paid gigs. It goes over the one -sentence service pitch that can get you started today, why your first client should cost you money, the five -minute video that answers can this person actually deliver before you've actually received any money, what to do when you have zero case studies.

There's so many good things in here that are gonna help you out, even if you already do have clients. I would recommend grabbing this because like I said, it's yours completely free. So if you want to grab this, there's a link for it down in the description.

Let's get back to the video. All right, now system number three is pretty cool. It's a creator OS.

It's kind of similar to that first piece of system two that we just talked about. So this one makes content in the creator's own voice and likeness, and it's one that can easily, very easily turn into monthly recurring revenue. Charles, another member of my community, built this for a woman who teaches women in their 50s digital and affiliate marketing.

She was making all of the content by hand that she just couldn't keep up. So her system that she got, uses her cloned voice and her likeness to make narrated videos and on -brand images without her filming or writing basically anything.

Charles also came in here, over -delivered, built her a six -page site, a print -on -demand store, a 101 -page guide that she sells for about 200 bucks, also a nine -email nurture sequence, SEO for 12 pages, and a lead capture quiz. So he definitely over -delivered here. He charged about $3 ,600 for this project, and then she asked basically for him to get on a monthly retainer before he even offered one.

So he gets 197 bucks. a month on top so the way that i would pitch this one would be on growth you know all of these were obviously looking to pitch some sort of business outcome not the functionality or the technical requirements of the build creators and business owners already know that more content typically means more attention which typically means more leads and more leads means more sales and that obviously is what businesses want so show them how much more they could put out and then do the math on their actual product or service so for example with 197 guide she only needs about 19 extra sales on those guides to cover the the $3 ,600 fee that she paid up front.

And since she needs new content every single week, the monthly fee is easy to justify as well especially if it's actually working so to sell something like this pick a creator or a coach who already sells something and already has a back end that is proven take 20 to 30 of their posts build a voice profile write three pieces in their voice and then send them over something like hey you know i built this for you it's kind of a creator os here are three pieces that it wrote tell me what you think if they like it then offer to run one platform for a month and then sell them the full build and a monthly fee all right so system number four is a company brain super cool and like i said at the start these automations at least in this bunch are selling the most money and has insanely high demand.

It's an AI that knows everything that a business knows. It's kind of like your own personal AIOS, but it's more for your business. It's for your company, like their documents, processes, client history.

So anyone on the team can ask it a question and get an accurate real -time answer. So you could have one that connects tons of different tools like Drive, Calendar, Gmail, Asana, HubSpot. It can send daily briefings.

It can write project recaps. It can file every single meeting transcript into the right folder. It can organize that kind of stuff.

Every business has this problem and it's just going to continue growing as every person on the team is building their own sort of like personal agents, and personal AIOSs because answers are so spread across people's heads and things are lost in Slack channels and there's a bunch of documents. So when you pitch something like this, lead with the hours the team loses when they're looking for things.

Ask how much time people spend searching for information or waiting for someone else to answer. If a 20 -person team each loses two hours a week, that's 40 hours a week of payroll. And then you can also say that new hires that get brought into the system are going to get up to speed faster because of the system.

And I actually saw this study where they said about 50 % of employees' times, especially as the organization size grows, is spent doing the scavenger hunt. Essentially thinking, oh, you know, I remember someone sent me that doc, but where is it?

Or, oh, I remember someone said that to me, but was that an email or Slack or where was it? And this type of offer is very sticky because once a business actually learns to efficiently rely on something like this, they're not gonna be able to turn it off. But there is also one of the other costs that we talked about, hidden costs of change management.

It does kind of take a team a while to get upskilled into this and to be able to actually make that culture shift of reaching for this first, rather than just doing it the old way, which is exactly what it means to become AI native. which is what I talk about in my book, which is right up here. But anyways, on your end, you can build this once and then you can basically reuse that system for every client because you figure out how to organize stuff.

So you can build one for yourself first so that you have a real demo and you can actually be your own living proof of the value of it. And then you can pick one type of business. So you can find their questions that their team asks every week and you can connect only the tools that they actually need where those answers live.

You could add in other things on top of this, right? Like a daily briefing or different cloud code routines or whatever it is. You can add things on top of it now that the context is already there.

and it's real time. But anyways, two members of my community sell this in different ways. Jeanette charges $15 ,000 and has sold 17 of these on the same foundation.

She then adds role -based dashboards or document generators and tools that run on their own, like a research brief for every new lead. And nine of those 17 clients stayed on a monthly plan after the build. And then we also have Kieran, who charges $2 ,000 and builds each one custom for clients in different countries.

He's made around $137 since June, and he just got hired to build 30 of these for one company. So you guys can go hide some ticket with a template like Jeanette, or you can go lower ticket and custom like Kieran.

And then from there, the relationship just keeps on growing. So those are the four systems that you can sell with Claude. Every member that I've mentioned picked one system and got really good at it and found the businesses that needed it.

I wouldn't put too much pressure on that whole idea of niching down, try things, get some data, but ultimately like to achieve true scale and to also be able to deliver the best possible results, niching down. is a good idea once you have enough data and once you have enough experience to make a confident decision and then when you pitch any of them obviously lead with the business outcome there has to be a big enough business reason for them to put money and risk on you so think of yourself as a business growth person who happens to use ai when ai is the right fit and then you have to obviously prove that you can drive real business results now a lot of these systems that i mentioned today are a great foot in the door they also make good portfolio projects but the way to have the biggest impact and earn the most trust inside a business is to just go after their constraints, which is exactly what we did when I was still running the agency day to day.

We weren't just picking one solution and sort of like productizing it. We were helping the business grow. We were tackling their constraints.

And that means at the highest level, you figure out if they are demand constrained or supply constrained. A demand constrained business needs more customers. So something like the content system or the intake funnel actually grows it.

But a supply constrained business already has more work than they can handle. So sending them more leads doesn't really grow anything. It just adds more stress and it makes the whole process even less efficient.

So you have to actually think about the scenario that the business is in before you can sort of like prescribe the right solution to actually grow their business. So for example, that supply constrained company, you know, they need more capacity.

They need the voice note system or they need the company brain that gives their team time back. And in the description of this video, I've linked our community where you can meet other entrepreneurs and business owners who are building AI agencies and using AI to run their own businesses and selling systems like what we talked about here.

So it's a great place to connect. But anyways, that is going to do it for this one. If you guys enjoyed, you learned something new, please give it a like.

It helps me out a ton. And as always, I appreciate you guys making it to the end of the video. and I'll see you on the next one.

Thanks, everyone.

The Hook

The bait, then the rug-pull.

Four builds, four real invoices. The creator opens with a price tag and a promise that the last system earned the most, then spends ten minutes showing why each one sold.

Frameworks