Video of the Day26:02Jun Yuh · Tutorial
You're Ignoring a Ridiculous Amount of Ideas
A four-step system for turning one ordinary moment, like a grocery run, into a bank of distinct, specific content ideas.
October 18thThe argument in one line.
Being good on camera is not a personality you need to acquire but a set of trainable habits: address one viewer, script in your own spoken words, use your natural delivery, and record a single line per take.
Read if. Skip if.
READ IF YOU ARE…
- You can talk easily with friends but freeze, stiffen up or restart over and over the moment you hit record.
- You hate hearing your own voice on playback and assume that means you are not cut out for talking-head content.
- You are an introvert or a quiet speaker who thinks charisma on camera requires being loud and high-energy.
- You write scripts but forget them while filming, or you sound like you are reading even when you are not.
- You use AI to help write scripts and worry your videos are starting to sound generic and machine-written.
SKIP IF…
- You already film comfortably and want advanced lighting, gear or editing technique; this is about delivery, not production.
- You want hooks, retention data or growth strategy; the video touches formats only briefly and stays on presence and speaking.
The full version, fast.
Camera presence is a skill you train, not a personality you lack. The video lays out a four-step checklist. First, speak to one specific viewer instead of a crowd, which shifts your attention off yourself and turns public speaking into private speaking. Second, use your own words: say ideas out loud with dictation, then clean them up, so scripts sound like you rather than like AI. Third, treat tone, eye contact, hands and posture as your own instrument, checking delivery with audio-only playback. Fourth, record one line at a time, glancing at a script beside the camera and cutting the dead space, with a three to five take limit per line.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Where the time goes.
00:00 – 01:23
01 · The camera problem
Names the gap between talking to a friend and talking to a lens, and promises a system so you never have to restart a take again.
01:23 – 03:32
02 · Starting in a parked car
Shows the very first video, filmed in a car to avoid being overheard, and breaks down its awkward tonality, address and confidence. Reframes filming as an introverted act and lays out the four-step checklist.
03:32 – 08:37
03 · Speak to one person
Picture one real viewer on the other side of the screen. Drop "hey guys," focus on what that viewer needs to understand, and practice private speaking rather than public speaking.
08:37 – 14:31
04 · Use your own words
Robotic versus natural phrasing, why AI-sounding copy is easy to spot, and the workflow of speaking ideas out loud with dictation, then cleaning them up into a script.
14:31 – 18:46
05 · Tone, eye contact, hands, posture
The unspoken cues that tell viewers how you feel. Let your eyes move naturally, use hands for emphasis, and accept a quieter style as a valid strength.
18:46 – 20:54
06 · How you say it matters
Emphasis changes meaning, shown with one sentence read six ways. Record your script audio-only and listen back for tone, emphasis and strategic pauses.
20:54 – 23:27
07 · Your voice is an instrument
Learning your voice takes years. A story about slipping into a presenter voice on set, and why closing the gap with your everyday voice makes content feel natural.
23:27 – 29:04
08 · Copy formats, not personalities
Study how other creators package content, then borrow only behaviors that already feel like you. A recent video recorded at 3am shows calm, comfortable delivery passing a three-question check.
29:04 – 36:12
09 · Record one line at a time
The fix for forgetting lines: script beside the camera, read one line, deliver it to the lens, cut the dead space. A three to five take limit, and overlays that hide the cuts.
36:12 – 39:07
10 · Before and after
The parked-car video side by side with a recent high-energy one. Same person, the four steps put into practice, then a recap and a request for future topics.
Lines worth screenshotting.
- Filming a talking-head video is one of the most introverted activities there is: it is you alone with a lens, and nobody can interrupt or judge you in the moment.
- Saying "hey guys" tells the viewer they are one of a crowd; addressing a single person makes them feel seen and keeps them watching.
- The moment you focus on what your viewer needs to understand, the pressure about how you look and sound drops away.
- Great stage speakers often fall flat on camera because public speaking and private speaking are different skills.
- A blank page is the hardest place to start a script; talking an idea out loud with dictation gets you into flow far faster.
- Use AI to clean up and find patterns in your own spoken ideas, never to write the story or script for you.
- Audiences are getting better at spotting AI-written phrasing, so scripts that sound like you are becoming more valuable, not less.
- Staring rigidly into the lens looks less natural than letting your eyes drift around the room the way they do in real conversation.
- Record your script audio-only with the camera face down, then listen back purely for tone and which words you emphasize.
- Hating your voice after a few weeks of filming is unfair to yourself; most creators take years to learn their voice as an instrument.
- Study other creators for their formats, overlays and story structure, but keep your own energy instead of copying their personality.
- Reading one line from a script beside the camera, then delivering it to the lens, beats a teleprompter for most beginners.
- Cap each line at three to five takes; in the edit you will rarely be able to tell which take you agonized over.
- An on-screen overlay that disappears right at a jump cut pulls the eye and hides the cut almost completely.
- Comfort is a moving target: the style that felt natural two years ago will feel different later, and that evolution is expected.
Presence on camera is four trainable habits
WHAT TO LEARN
Stiffness on camera comes from focusing on yourself, reading unnatural words and trying to memorize everything, and each of those has a specific, practical fix.
02Starting in a parked car
- Filming alone to a lens is an introverted activity, so shyness and a quiet voice are not disqualifying; they can become your on-camera strengths.
- Your first videos will feel awkward in tonality, address and confidence, and hundreds of failed takes before a usable one is a normal starting point.
03Speak to one person
- Picture one specific viewer and speak to them directly; a crowd greeting like "hey guys" makes each person watching feel like just one of many.
- Replace the question "how do I look?" with "what does my viewer need to understand?" and the self-consciousness that causes stiffness eases off.
- Treat camera work as private speaking, a one-on-one conversation, which is a separate skill from commanding a stage in front of a crowd.
04Use your own words
- Read a draft line aloud and ask whether you would actually say it; short, plain phrasing beats formal wording that sounds machine-written.
- Beat the blank page by rambling an idea into voice dictation, then cleaning up the transcript by hand or with AI before scripting.
- Let AI find patterns in your notes and tidy your spoken drafts, but keep the story and the final script in your own words.
05Tone, eye contact, hands, posture
- Tone, eye contact, hands and posture all signal how you feel; leaning back reads as disinterest, while leaning in invites the viewer in.
- Let your eyes move around naturally as you think; locking onto the lens or tracking a teleprompter makes delivery look stiff and unblinking.
06How you say it matters
- Say the same sentence with stress on different words and the meaning changes, so decide which words carry each point before filming.
- Record your script audio-only with the camera face down and listen back purely for tone, emphasis and where pauses help.
07Your voice is an instrument
- Expect your voice to sound different on recordings than in your head; learning it like an instrument takes years, not weeks.
- Notice whether you shift into a stiff presenter voice when filming, and aim to sound like your everyday conversational voice instead.
- Speak at your natural pace while recording and trim the slow parts in editing, rather than policing every second in the moment.
08Copy formats, not personalities
- Study other creators for format, overlays, story structure and re-hooks, but do not copy their energy or personality.
- Small natural behaviors like holding a cup, writing in a notebook or sitting at an angle make on-camera delivery feel human.
- Judge a take with three questions: do I feel comfortable, is my rhythm intentional, and does it feel conversational.
09Record one line at a time
- Put the script beside the camera, read one line, look back at the lens and deliver it, then repeat until the script is done.
- Limit each line to three to five takes, because you will never feel fully confident and the edit hides most of what bothers you.
- Keep the script where you can easily glance at it, and place an overlay at a jump cut so the eye follows the graphic, not the cut.
10Before and after
- Compare your earliest video with a recent one to see real progress; the change comes from practiced habits, not becoming a different person.
- Your style will keep evolving, so what feels natural now is a checkpoint rather than a permanent voice you have to lock in.
Terms worth knowing.
- Private speaking
- Talking to a camera as if you are in a one-on-one conversation with a single viewer, as opposed to performing for an audience the way a stage speaker would.
- Voice dictation
- Software that turns speech into text as you talk, used here to ramble through an idea out loud before shaping it into a script.
- Teleprompter
- A screen near or in front of the camera lens that scrolls a script for the speaker to read while appearing to look at the viewer.
- Dead space
- The silent or filler moments between spoken lines, such as glancing at notes, that get trimmed out in editing.
- Overlay
- A graphic, image or text element placed on top of the video footage, often used to add context or cover an edit.
- Re-hook
- A line partway through a video that renews the viewer's curiosity so they keep watching past the opening.
Things they pointed at.
11:28toolClaude voice dictation
11:28toolWhisper (voice dictation)
13:38toolPhysical journal and iPhone Notes for idea capture
39:03channelCreator Unplugged podcast
Lines you could clip.
02:43
“The camera is just an object in the room.”
02:47
“A lot of us think that content creation is a very extroverted experience, but it's one of the most introverted things that you could possibly do.”
07:36
“Speaking to a group makes your viewer feel unimportant, but speaking directly to them empowers them.”
13:28
“I will never have AI write my story for me or to write a script for me. I always start off with my own words.”
20:55
“Your voice is an instrument, and you're constantly learning it.”
31:08
“You will never nail your first recording, and that is okay.”
33:30
“You will never feel a hundred percent confident about your delivery. It just won't happen.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogystory
You can talk to your best friend for hours, but the moment you switch on a camera, you hate the way that you look, you hate the way that you sound, and you're so worried about how you're coming across that you forget what you're even trying to say. I've definitely struggled with this too. I've been making content every single day for the last six and a half years, and there are thousands of posts and thousands of drafts that prove that I also struggle with this more than I'd like to admit.
I'm going to be breaking down the skills that allowed me to become disgustingly good on camera so that in the next... 30 minutes, you're going to come out knowing exactly what to do, so you'll never have to restart ever again. This is how to become disgustingly good at speaking on camera.
Now, before we begin, I want you to watch this video. I'm not sure if you can hear this right now, but just hold on. I know you're broken.
I know you feel alone. I know it feels like the world around you is crumbling. There's nothing you can do to save it, but I want you to know this.
And sometimes things have to fall apart in order to make way for better things. Because you see, when it feels like the world is telling you no, it's in fact God telling you that there's a different way. It's in fact God telling you that there's something more fulfilling, more rewarding, something that will carry you throughout your life that he wants you to have.
So your only job right now is to control what you can and have hope while holding on. So that is me when I first started talking in front of a camera. And to give you a bit more context to that, basically, I didn't want to even hear myself talk, but I definitely didn't want my parents to hear me talk to a camera.
So I would go into my car, drive to a neighboring parking lot, and literally film in the car that way. And there were hundreds, I mean hundreds of takes before this. So if you were to break this down, you recognize...
yes, my tonality feels a little awkward. It feels like I'm trying to find a rhythm. I'm slow, but then I awkwardly cut out some pauses.
So it feels this kind of weird awkwardness is in the room. Then how I address you, right? So how am I actually addressing you directly?
And then my confidence, right? I'm not feeling confident. So that's going to transfer in terms of the energy that you feel watching it as well.
Now, remember this video, because we're going to be coming back to it. And I want to show you that it is okay to begin that way. Now, a lot of these lessons are going to help.
prevent some of these same mistakes to ensure that you are in a much better place than I was when I first started. Now you're probably thinking, but June, I'm not that interesting. I hate my voice.
I'm too shy for the camera. It's the exact same thoughts that I went through. It's the exact same thoughts that all the top creators have gone through.
But the truth is you do not need a new personality. You in fact are already very unique. You have a voice.
And . In fact, so I know a lot of us think that content creation is a very extroverted experience, but it's one of the most introverted things that you could possibly do. It is you by yourself looking down a camera barrel and just speaking directly to it.
Not a single person is there to cut you off. Not a single negative glance is coming your way. It's just you and a camera.
And once you recognize that all the things that you find are weaknesses of yours are actually strengths, meaning that they're your unfair advantages, that's when everything starts to unlock. So this is the checklist that we're going to be going through all throughout today's conversation. I'm going to be teaching you how to speak to one person.
Then we're going to be describing how to use your own words, which is probably more important than ever before in the age of AI that we're living in. Then tone, rhythm, confidence. How do you actually show up and be charismatic on the screen?
And then we're going to be talking about recording one line. at a time and I'll show you physically how to do that as well. So let's get right into it.
Speaking to one person, I want you to think about who is watching you. It's not a group. It's actually not yourself.
Although when you're doing it in the selfie camera, it looks like you're talking directly to yourself. No, you're actually talking directly to one person on the opposing side of the screen. And the main key word being a person, right?
So this person is a real life being. It's not just a vanity metric. They have emotions.
They have their own set of thoughts. And you're trying to speak to them and saying the quiet part aloud is how you make somebody go like, oh my gosh, this person really, really gets me. But you're not going to do that by saying, hey guys, right?
Because no one is actually. you're watching content with their best friends on one phone. No, you're always creating content dedicated towards that one person on the opposing side of that screen.
So don't think, how do I look? Do I sound confident? Will people find me weird?
Think, what does my viewer need to understand? And this was one of the biggest unlocks for me personally, because the more I was constantly thinking about the other person, the less pressure I put onto myself, right? Because even if I do make a fool out of myself, as long as they get value from it, that means that I'm doing my job.
as a creator. And in due time with the reps, I got better and better and better. So yes, my audience understood the material and then I started to become more confident.
But having that first perspective on who am I making this content piece for is one of the biggest unlocks that you can achieve right from the get go. We call this private speaking so this is very different from public speaking right so i think one of the best ways that i can describe this is you probably know some really great public speakers people that can go ahead and own a stage in front of thousands of people but the moment they have the camera turned on they're a shell of themselves or they try to be too performative and doesn't actually transfer well on camera and that's Big difference, right?
Public speaking is a skill, and so is private speaking. The skill of private speaking is trying to get that viewer to feel like they're in a conversation with you. It's literally like you're sitting across from your best friend or a coworker or somebody of a peer, and you're trying to get them to understand you, and in turn, you're trying to provide value to them.
Now, here is an example of that. Let's watch this together. I really want you to be successful, so please listen to this.
A healthy diet is not only about the foods that you consume for your stomach, but it's also about the thoughts that you consume for your mind and your soul. If you're an individual who has all these burning desires for themselves to achieve something great, but constantly lacks the motivation and the energy to follow through, if you're taking this seriously and you've stayed this long for the video, I challenge you to take an honest and deep look into the media that you consume, not the creators that you follow, but the music that you listen to.
at the movies and shows you like to binge, at the people that you surround yourself with, and ask yourself, how much of this preaches positivity? How much of this uplifts me? How much of this prioritizes the process versus the product?
How much of it actually aligns with the values that I want to have for myself? How much of this encourages me to be a better human being and help others? There's a lot of this that I'm going to be breaking down today, but this is a few years in, right?
Once I got a lot of the reps, I'm actually doing a lot of strategic pauses. I'm trying to make people feel like they're in a conversation with me. So a big part of this is I'm speaking directly to that one person.
I say, if you're an individual, I don't say. Hey guys, or you all, or you guys need to be doing this. I'm talking directly to them, but every other flavor of choice there, which is my rhythm, my tonality, making sure that I get quiet or I speed up or even not cutting out the spaces in between.
That's what makes that feel like private speaking. It feels like you're speaking to somebody through a FaceTime call. And I do think that that analogy isn't always the best because when you think about that, you're almost overcomplicating the process.
So then you're like, oh, I got to show up like the way that I show up around my friends. But I don't know what that looks like. I just want you to think of this as more of.
In the moment, when you're listening to this, does it feel like I'm directly talking to you? Does it feel like you and I are friends? If that is the case, then great.
I've achieved that. And throughout this presentation, I'm going to be breaking down how to tactically achieve that for yourself. Again, speaking to a group makes your viewer feel unimportant.
It almost feels like they're just following the crowd. But one of the biggest... strengths that you can have as a creative is making somebody feel like they're going against the grain so if you've ever heard someone talk about contrarian standpoints it's like as the industry does one thing i'm gonna do the other but the reason why it works so well in principle is you're making that one individual feel like they matter they have autonomy that they have agency that they can develop a great life for themselves so speaking to a group makes your viewer feel unimportant but speaking directly to them empowers them.
It makes them feel sane. So now that step one is done, I want to quickly recap what we mean by speaking to one person. It's that when we're going ahead and speaking, we're not trying to think about what we look like.
We're not thinking about, oh, am I charismatic enough? Am I smart enough? Do I have everything that it takes to do X, Y, and Z?
None of that. Instead, we're thinking about who's on the opposing side of the screen can we ensure that we understand their psychology what are their struggles what do they desire can i speak to those needs and can i make this feel more conversational that is what we call private speaking now i want to touch on using your own words again especially in the world of ai it's more important than ever but you can leverage ai to actually make this more efficient i'll explain as we go on so step two means that we have to understand the differences between something that's sounds natural to us and something that feels robotic.
So let's look at these two sentences. Number one, you should utilize brief periods of availability for physical activity. Or number two, do you only have 10 minutes?
Let's try a short walk. What do you notice about these two sentences? Which one feels a little more robotic?
Which one feels like AI has generated it? Well, obviously, when we look at this, we're going to be looking at the top being this robotic experience where it feels like someone else has written a copy for you again maybe ai has generated for you that second one feels more natural but the word natural means it's subject to you, right, as a person.
So what might sound natural to me might not sound natural to you. And that's the whole idea of tailoring it to your words. So think about what AI is trained upon, right?
AI is trained upon all these public forums out there. And so that means that it's going to try its very best to take their tone of voice and then try to turn into yours. But it has its own limitations.
But you have to recognize, does this actually sound like something I would say? if so great that's what's natural to you people don't talk like robots in daily conversations right so you shouldn't in your content too and i actually think that people's ai detection their radar is becoming stronger and stronger and stronger and i know i'm not the only one i know that you have watched content before and you had thought this feels either regurgitated or the same thing or you know some of the words feel a little bit like ai maybe this creator is using it and you want to be able to leverage it if you want to let's say speed up your process but in the same breath you definitely don't want to talk like a machine So one of the best ways to do this is actually say your ideas out loud first.
Let me explain. A lot of times when we as creators get stuck, we get stuck in what we call the zero to one transformation. Meaning when we have an empty sheet of paper in front of us, it can actually be really, really, really challenging to make any progress because we have no place to start off with, right?
We're thinking, I'm going to create a front. Oh, I think I had this idea, but I don't exactly remember. And then eight minutes of that.
you're like, I'm not doing this, right? But if you actually have the ability, speaker IDs allow, you have the stream of consciousness that starts to kick in. And that's where flow state occurs.
And so what I love to do is use dictation to record myself. There are many ways to do this. Now, let's say that you want to ramble through an idea.
You could literally go into Claude, use their voice dictate function, or a big shout out to Whisper. They're not sponsoring this, but I personally have been using Whisper a lot, which is a voice dictate function. And I will speak those ideas aloud, right?
So that means that I will be in my room and I'm thinking, okay, let me turn that on. I will mumble, right? I'd be like, so I had this idea, but wait, maybe that's not the best way to...
So I would go in, oh yeah, so that idea was when I was on the subway, I thought about how other people need to feel connected through storytelling. And I was recognizing these different commonalities where someone was wearing similar clothing as someone else, but they didn't know each other. So I'm seeing connection in fashion choices.
I'm seeing connection in how they were talking, dialect. And so I'm speaking my ideas aloud that way. And Claude or any AI tool could literally clean that up for you.
Now, if you don't want to utilize AI, you don't have to, it just speeds it up. You could in fact. speak your ideas out loud and manually clean it up later as well.
But the idea is that if you start off initially speaking your ideas, you kind of get into a flow state a lot more naturally than if you're forcing yourself to start off on a blank sheet of paper. So I want to play this video for you right now. This is what you see.
Productivity is a form of self -care because you're looking out for your future self. Is there toxic hustle culture out there? Yes.
But is it also toxic for you to continue putting your future self in a disadvantaged position because you're procrastinating on the things that you don't want to do? Also yes. So be mindful with how you spend your time because I promise you those responsibilities don't just go away.
The consequences just continue to grow. So what do you see? You see a clear point.
You see some questions and answers. You might be thinking, is he doing re -hooks? How is he engineering his scripts?
My wording leads you through the idea, right? However, what you don't see is many, many failed attempts, incoherent thoughts, several iterations of my scripts. And this should give you permission to fail.
This should give you permission to try out many different drafts. But what I have seen has really expedited my success in creating content is where I'm integrating AI. I will never have AI write my story for me or to write a script for me.
I always start off with my own words and I will always use voice dictate and think about all the things that I'm inspired by. So I carry around a physical journal basically everywhere.
And as I'm writing my thoughts, or it's in my Apple iPhone notes, I go into that and I'm thinking, all right, okay, what are some of these thoughts? All right, let me speak my ideas out loud. And then I may have AI figure out patterns that I'm potentially not aware of.
And that's when I start to write my own script. So for you, maybe you don't have to go ahead and iterate a ton in terms of your filming. A way to expedite this process where you're not making the same mistakes over and over again is by simply speaking your ideas out loud, cleaning up that draft, and then really writing a script that you feel proud of, then hitting record.
Now that step two is done, now that you have your own words, again, your own words, right? What's natural to you might not be natural to me. What might be natural to me might not be natural to me two years from now, right?
It's the constant evolution and changing words. And for example, I use a lot of ands and sos and buts naturally in conversations. So in my scripts, I have a lot of those as well.
Now, let me go into tone and confidence. Many of you guys may think of charisma, right? How do you show up in front of the camera in one, be yourself.
But secondly, how do you feel this like attractive allure to somebody? How can you develop that? And that's That's what happens in your brain when you're saying things like, how am I showing up?
What does it look like for someone else? I want to put words, verbiage around this so that you can lean into your strengths as well. Let's go into tone and confidence for step three.
Let's watch this video first.
People don't just hear you, they believe. I love that because I'm showing you the tone, eye contact, hands, posture, all explains how somebody feels. unspoken right these unspoken cues are really important when you're communicating through a screen so if i right now i was like super up in front of the camera or if i was really really stiff or if i was laying back every single one of those actions tell you something about me maybe me being so far back is going to make me feel like i'm disinterested in this conversation so why should you want to lean into it right and so i'm trying to figure out all right how do i show up in a way that someone else can mirror that energy and be excited about my work so tone tone what does tone mean it's it's how you express something and how much emphasis that you're putting on particular points and then how can you actually manipulate your tone throughout so that people feel like oh he is emphasizing this and maybe this part is not so important or maybe he's explaining a story here how does that change for you when we're thinking about eye contact
The big issue is that a lot of creators think that they should only be staring at the camera. But naturally, when you're speaking, you actually look around the room. So if you just rewind the last three minutes, you're going to see my eyes darting around.
That feels natural because I actually don't have a transcript in front of me. I don't have anything. I'm just talking to you the way that I would talk to a friend, which means that naturally, I'm going to make some mistakes.
Naturally, I'm going to get lost in thought, and I'm going to look away. So if you've ever seen somebody use a teleprompter, they make a very large mistake. They actually look at the teleprompter, and so their eyes are going to go...
side to side, but it's not even that issue because they are reading something. They're so focused on each word and making sure that they get the words right, that everything stiffens up and it makes them feel like, oh, I should only be looking here. And then like they stopped blinking and it feels.
not human. And so you want to prevent that as much as possible. Hands, hands, hands are a really big part of this experience too.
You're going to see me do a lot of this where I'm trying to emphasize certain points with these hand movements. If I'm really excited about something, my hands would go wider. As I get more focused, I'm trying to describe a scenario to you.
It might get a little tighter, but the goal is to ensure that you have things to be interested in, but you don't have to be all over the place. Maybe you are someone a little bit more quiet and that's okay. We're going to be talking about those strengths here in a little bit because a lot of us think that if you're not so extroverted or you don't have these big movements, then maybe you can't be charismatic on screen.
It's not true. Just because I'm speaking this way to you doesn't mean that you can't speak the way that you want to speak right so you might be a little quieter and you might be talking like this and maybe you have a slower tone than i do and maybe your eye contact is a little bit more darting and you're looking down more and maybe you're looking a little to the side maybe you're having a little bit less hand motions but maybe your posture is a little bit more i'm not so certain but i am this way and this is this is maybe you're just an introvert and that's okay actually those things make you feel really human too.
So what I want you to recognize is that there is no quote unquote right or wrong way. It is your personality and owning that on camera. So what I don't want you to do is judge yourself against how I'm doing it.
What I want you to do is think about how do I actually show up in normal conversations and let that evolution occur, right? So maybe today you're a little bit more timid on camera and that's okay. And then over time, maybe you become more confident or maybe you never do and you always stay introverted.
It's all okay. It's just an important that you recognize that tone, eye contact, hands and posture all influence the way that somebody feels about you.
And then it's up to you to start owning how you normally would do it to how you say the words matter just as much as what you say. So if I was to talk about the fact that I almost died yesterday, does that sound very interesting to you? even though i just said something super potentially important or if i was like i almost died yesterday and i can't wait to describe what had happened it's about how you say just as much as what you're describing right so it's just important that again maybe you're a little bit softer spoken it doesn't mean that you have to be loud about it maybe you are somebody that's a little bit more quiet and you say something like so i almost died yesterday But even that is interesting, right?
It's about your own respective strength knowing what works for you. Just knowing that how you say something does influence the way that people feel about it. Emphasis can change everything.
Let me play this video for you. I never said your dream was impossible. I never said your dream was impossible.
I never said your dream was impossible. I never said your dream was impossible. I never said your dream was impossible.
I never said your dream was impossible. So earlier I was talking about when can you mix your tonality in how do you ensure that you're emphasizing the particular words that you want to emphasize One of the greatest ways to do this is let's say that you have a script in front of you You've gone through the practice of already getting something cleaning it up What I would love for you to do is just go ahead and record yourself once, but don't record yourself with the camera on and looking at your face.
Just record yourself. I even have the camera face down and I just want to hear myself. So I will read the script and then I will listen to it back and I won't pay attention to anything but tonality.
And what am I emphasizing? And is the point that I'm trying to get across good enough? And what's beautiful about this is that pauses actually play a really big role.
We think about content as being fast, but fast and jarring can be easily. mixed up. So it can be still engaging while at the same time feeling really human, meaning that strategic pauses can be necessary.
Emphasizing particular words can be very necessary too. So pay attention to what you sound like and making sure that you are emphasizing the words that you definitely care to emphasize. I always say that .
because it is, and you're constantly learning it. What an instrument does is that you can play around with it, you can manipulate it, and as you squeeze a particular part of, let's say, a set of strings, it sounds different than if you open it up. And it's the same idea with your own voice as you strain or as you get tighter or as you speak quieter.
It's all part of this really marvelous process of learning your own voice. And creators take years, I mean years and years and years of practice before they finally feel like they know their instrument. So for you to be like, my instrument sucks, I hate the way that I sound after a few weeks of trying, it isn't fair to you.
I'll give you a really great story of this. When I was going on camera, I had done this shoot with my current team, but back then we were in our first few months together and I was talking to them. like behind closed doors, like just normal people.
And then when I got onto camera, it was just like an all of a sudden different voice, like a presenter's voice. And I remember one of them made a comment. It wasn't malicious by any means.
They were just like, oh, you like sound different. I'm like, what do you mean I sound different? And so when I listened to it back and I was more critical of it, I'm recognizing, yeah, how come I don't recognize what my voice, my voice, this instrument outside of these.
filming days look like or sound like versus again, when I am actually on camera, why does it feel so different? And what I've learned is that when you are actually speaking right you hear your voice very differently because you're very close to it versus when you then have the the distance of the air right as sound travels then it sounds different on camera so that even itself is an instrument like you have to learn how does it sound differently on camera and then in my daily conversations and being okay with those differences right and then i think the more you can get closer to that voice that you have a daily conversation the more natural your content feels and There's this constant argument around, should I shorten my scripts?
Do I make my videos, let's say shorter? Do I care about every millisecond? The honest truth is that if you speak a certain way and maybe you do take a little bit longer to get to something, or maybe when you're telling a story, you're a little bit slower with it.
I think it's fine. Like, I think it really does help you feel like you're getting into a flow state. And so I would kind of reduce all of those.
what i call guard rails and allow yourself to speak and then you can always cut out the unnecessary parts in post -production and that's how i started thinking about sounding more natural on camera but please please understand this you do not you do not have to copy anybody else your energy can stay yours you can still sound like yourself and when you do that this means Again, if you are someone very extroverted and very loud in that way, great, leverage that.
But if you're quieter, it doesn't mean that you have to act like somebody else. Like be you. What I want you to actually go through is then learning, all right, what feels good to me?
And then can you package that in formats, right? So when people talk about researching other creators, what I think about is how do you research the format? How are they packaging it?
What are the overlays? What are the generally... the re -hooks?
What are generally the important storytelling mechanisms? What is the storytelling art? Those are formats and how you package your content that I would study.
And so yes, you can study those bits, but then still ensure that you're putting yourself into that, right? If you try to pretend like you're someone that you're not, then again, it's going to feel harder and harder and harder and harder. You're going to feel so much friction.
So I encourage you to not necessarily step into it that way. Take parts from other creators that still feel a natural. you so maybe let's say that you're watching me or you're watching some other creator and you look and you're mirroring it and you're thinking wait i actually do that but i don't do it for myself in content that could be a cool little awakening moment right i remember the first time that i had seen this was through a knitting creator so a creator was knitting something and i looked at it and she was literally knitting while telling a story this was like long ago so this is like five years ago before people were talking about like hooks and knowing that there's different ways to kind of engage people with different tools and hand motions before that.
And I was watching this and I was like, why does this feel cool to me? As in, I don't knit. I have no experience knitting, but I'm looking and I'm like.
Maybe it has something to do with their tone, but also this idea that she's knitting feels like a normal conversation, right? When you are speaking to somebody, you're probably like touching your cup. You're probably drinking something.
You're probably, you know, maybe fixing your shirt. Like it's so natural in human life. But when we're on camera, we miss these small nuances.
That's the part that I want you to kind of study. So if you really enjoy what someone is doing with their talking videos. I would assume it's because you're mirroring that in real life and that's something for you to pick up on and say, yes, let me try that.
Not because it's not something I don't do, but it is something that I know feels natural to me that just I have yet to try with my content. So I want to play this piece of content for you, which is very recent. So now we've progressed from year zero to one.
So then we had shown you content pieces from like year two to four. This is like very recent in the last few months. Storytelling psychology is the reason why I've made over $10 million without ever having to niche down.
Here's what nobody explains. A human being is four things. What you love, who you are, how you live, and what you offer.
And your brain is wired. Even there, right? It sounds very calm.
It doesn't feel like I'm trying to be overly expressive. And in fact, this was at 3 a .m. after watching Spider -Man with my girlfriend.
It was like the latest showing. And I was exhausted. But naturally, that means that when I'm talking, I'm going to be much more casual and conversational.
But that's okay. I don't have to perform in front of a camera to sound a different way. to trust a whole human not a fragment of one that's my storytelling wheel love identity fitness and earnings this is where the best content comes from but the magic isn't posting random topics across these categories it's telling the story inside of each one where the focus is on your perspective your opinion your approach on the topic you're the main character and this is how you get people to champion you and not just your information let me show you say what you stand for is more people leading a life of freedom so they get to do more of what they enjoy watch how that one belief can show up across all four freedom has enabled you to be more present with your partner and kids freedom matters to you because you want your parents to trade their whole life away for money they never got to enjoy a freedom has helped you lead a healthier life physically mentally and spiritually and now you share your personal finance journey to help others there's something very human about what we just even with the hand motions right like i'm like inviting people in it just feels very natural look i'm holding something i have a notebook underneath me i'm literally
just having a pen, writing things as I'm talking to you, all bits of that feel like me. The honest truth is that my big, big thing that I ask myself is, do I feel comfortable? If I am set up in a way, right?
So even think about my body. I am positioned actually. quite weirdly.
I'm like positioned sideways looking at the camera, but it's because I normally sit that way. And when I go ahead and I talk to my girlfriend on the balcony, it's not like we're looking directly at each other. No, we're like looking to the side.
And it's that kind of body maneuvering that makes it feel really, really, really human. So do I feel comfortable? Does my rhythm feel intentional when I am emphasizing particular words?
Am I slowing now? These areas that I want to go a little bit faster, am I speeding up? Am I removing more dead space?
And at the end of the day, does it feel conversational? For me, in this case, at least today, it all feels like yes. But what's really cool about this is two and a half years ago, when I was showing you that video of me in that like blue blazer, right?
So if you go back and watch that, at that time, this all checked yeses for me too, right? Back then, I thought that that was me being comfortable. Back then, I thought that was me being intentional.
And that was making me feel conversational. Here, it's evolved. And that's something big that you have to allow yourself.
to do and give yourself permission for you're never going to be like perfectly cemented be like this is the only voice i'm ever going to have it's an instrument you can learn to play with it and become better with it or feel more confident with it as you go in due time Step three now is done. We have spoken to one person, we were using our own words, and then we have the tone and confidence to be ourselves on camera, not like anyone else.
Then here, we're going to be talking about recording one line at a time. This is probably one of my favorite things to do when I'm physically filming, and it has saved me a lot, a lot, a lot, a lot of mistakes. All of these tips are great, but what if you just forget your lines?
That's actually probably one of the biggest fears. You write a great script or or you write some really great bullet points, but June, what if I come onto the camera, or some other people will say, June, I batched my scripting on a Saturday, and now I'm filming on a Wednesday, and I forget those lines.
It's an honest question. I have made thousands of videos. Thousands, look at that.
Thousands and thousands and thousands of videos. But for every video you saw, there were thousands, thousands of more failures. There were so many drafts, so many things that I messed up with, so many low performing videos.
It was the part of the process that I had to learn to embrace. You will never nail your first recording and that is okay. Giving yourself permission to say, you know what, I'm probably gonna mess up a few times here and there and it might not be exactly the way that I depicted and sometimes you're just gonna be like, cool, let's ship it anyways, right?
Then other times you can be like, yeah, I wanna give that a second or a third retake. It is very, very, very, very natural. So what you can do is check your script again, then look back at the camera.
I'll explain. So here, a lot of people love to use teleprompters and I think teleprompters can be great, but you have to learn the skill of using a teleprompter. You have to ensure that you're not reading, that your eyes aren't tracing back and forth and still feels natural.
What I have found works better for most creatives is actually having the script to one side of you and then memorizing one line at a time. So if you're looking at my eyes right now, we'll cut to a full picture of me right now. I'm looking at you.
You are the camera source. Let's say I have the script to my right hand side and the script reads, you'll never nail your first recording. You'll never nail your first recording.
You'll never nail your first recording. You will never nail. your first recording.
Then I'll go to the second line and says, just check your script again. Just check your script again. Just check.
What was it? Let me go back into it. It says, just check your script again.
Just check your script again. Next sentence in the script. Look back at the camera.
Look back at the camera. Look back at the camera. Look back at the camera.
Look back at the camera. So I am right here showing you in real time what it looks like for me when I'm filming a piece of content. I am looking at my script one line at a time.
I'm trying to get the emphasis correct and then I deliver it that way. And you will never ever realize that's happening because I'm just cutting out the dead space. But every creator at the top level is either doing this or teleprompter or yes, of course, sometimes it is just off the cuff.
But if you are delivering a message and especially in that early on days when you want to train the skill, I encourage you do this one line at a time. you're doing that, it does feel natural, right? You can look around different places and be like, Oh, wait, what is that again?
Oh, it all makes it feel very conversational. So for me, this is something that has been an unlock for my team it's been unlocked for us like even for example we run ads paid ads and so when we're running paid ads i have alex who works with me for everything and for him his his the most important job is him behind the camera because he will literally read each line like physically allowed for me so i'm not even reading the line i just hear him say it and then i go okay let me go and deliver it and so over time what happens is that you have less mistakes you have this this capability and this confidence like okay in post -production i'm gonna remove the dead space and no one's gonna ever know hopefully you try that out because i have found that to have a really really great positive impact on the content each time if you do this you can just go again maybe you want to take two or three retakes now something that i would recommend though is having a limit to how many retakes you do because at the end of the day you will never feel a hundred percent confident about your delivery it just won't happen so let's say that you you say something you're gonna be like i probably could have done that better or i could have i could have done i could have my vision
it's gonna happen but for us we think about a three to five take rule where after we get to about three or four we're like one of them should work or let's just move on and then come back to this line if we need to and 99 of the time when we remove it in post -production you're like i can't even believe i was struggling with that line because it sounds perfectly fine so then you're gonna keep the lines at work and of course remove the lines that don't put your script where you can see it so one big part of this is that when you are in fact doing this process You don't want to for example If I was reading a script, I want it here.
There have been times where let's say I'm filming while standing up or I'm filming in a public space and then like I have my script on a bench or something. It just makes it so much more annoying to then like go back and read it and et cetera, vice versa. Even if you had it on your phone and you had it in your back pocket, you could read a line, put it back in your, just make it accessible for you.
Then save that line to the camera. And again, you're just gonna keep repeating the cycle until you fully finished your script. Now you might think, but June, there's no way you can do this without people noticing it.
Let's watch my video here.
Literally every single bit of this was one line at a time. Every single part of it. I'll even show you where the cuts are happening.
That part of the cut happened, and a quick little trick is that if you have an overlay on top, especially when those cuts happen, no one will ever be able to tell. So overlays meaning that image was above my head, and therefore when the cut happened and the overlay disappeared, your eyes are paying attention to the overlay disappearing versus the cut happening.
Then we have I for identity, for your culture, sex, age, and faith. Then we have F for fitness, for your mind, body, and spirit. And then we have E, earnings, for your career, finds, and skills.
That was another cut there, right? So I made my job really easy because I had a notebook that went over the circle. I'm looking at the circle.
And then once I finished the parts that were on my notebook, I cut, and then I said the next line. Again, when you stitch them back to back like that, you will never, ever be able to notice. So this is what you're working towards, an idea.
someone can follow. Record it in parts put together by you. When you get really good at this, yes, you can speak naturally on camera off the cuff and deliver it to you.
There are many different strategies involved. I am just speaking to one that I found personally for myself, even today, still using to ensure that my content feels strategic. And really, the main goal is to make it as efficient as possible.
Now, remember this video from earlier. you know that first one that i showed you when i was in my car and i was terrified of speaking the tonality the rhythm the confidence felt awkward let's see my camera presence change from this i'm not sure who needs to hear this right now but just hold on i know you're broken i know you feel alone i know it feels like that the world around you is crumbling there's nothing you can do to save it but i want you to know this And sometimes things have to fall apart in order to make way for better things.
Do this. I am going to change your life. Last month, I did over $3 million with a 21 -day challenge, but it was using something that I haven't heard anyone talk about online.
No business expert, no business guru, and it's so simple and easy that any of us can use them. They are called... angles when's the last time you had seen a post that promised you the top 10 performing hooks so here i am being very excited because the topic is something that i'm very excited about but you can tell right it's like i just landed on something you're my best friend and i want to make sure that you hear about this i want to make sure that you know about it now granted on the left hand side this is much more of an emotional piece and if i was to deliver an emotional piece yes the tonality the rhythm of it would be different but immediately everything about this is enacting on the things that we are talking about so if i am excited and naturally i am a loud person i am going to show up loud and excited in that period of time when i am trying to emphasize something i'm slowing down i'm saying angles, right?
Because I want people to know that word. Then I remember that part of the script. Then I cut to the next line and I'm showing you the content can be significantly easier when you break it down in parts like this.
I'm the exact same person. I just put into practice what I've shown you throughout today. And it's a real skill.
It's a real practice. And as you get better over time, then you need less tea. As you get better over time, you start to learn your own evolution, things that you feel more comfortable with.
Again, for you, it might be that you were louder. It might be that at times you're quieter. It might be that you're speaking faster.
It might be that you're speaking slower. It's all okay. It's just all up to you to own those parts of you and start leveraging them as strengths.
And that's it. Once you can speak to one person, once you learn to use your own words, once you have the tone and confidence, and once you record one line at a time. You too, my friend, can become dangerously good at speaking to a camera.
Look, if you have any more of these topics that you want me to cover, just let me know in the comments below. Let me know if there's anything in particular around filming or editing or maybe strategizing that I can still break down for you. I'm more than happy to break down these really big lessons.
It seems as though you guys are enjoying it. Make sure you hit the thumbs up and of course, subscribe. I will see you in the next one.
The Hook
The bait, then the rug-pull.
Almost everyone can talk to a friend for hours and then go stiff the second a lens is pointed at them. This lesson treats that freeze as a fixable skill gap, not a personality flaw, and walks through four habits that take a speaker from a nervous first video filmed in a parked car to delivery that feels like a conversation.
Named ideas worth stealing.
03:10list
The camera presence checklist
- Speak to one person
- Use your own words
- Tone and confidence
- Record one line at a time
The four-step spine of the video. Each step removes a different source of on-camera stiffness: audience pressure, unnatural scripts, borrowed delivery and memorization.
Steal forany talking-head recording session
04:55concept
Private speaking vs public speaking
Public speaking performs for a room. Private speaking makes one viewer feel they are in a conversation with you, like sitting across from a friend or peer.
Steal foron-camera coaching and script tone
10:39model
Say your idea out loud first
- Use dictation to record yourself
- Ramble through the idea
- Clean it up later, by hand or with AI
- Write the final script in your own words
- Hit record
Skips the blank-page problem by starting from spoken stream of consciousness, keeping AI in a cleanup role rather than an authoring role.
Steal forscripting short-form and long-form videos
15:16list
The four unspoken cues
- Tone
- Eye contact
- Hands
- Posture
Nonverbal signals that tell the viewer how you feel about what you are saying. None has one right setting; the goal is to own your natural version of each.
Steal forself-review of filmed takes
27:48list
The comfort check
- Do I feel comfortable?
- Is my rhythm intentional?
- Does it feel conversational?
Three questions to judge whether a take sounds like you. The answers shift as you evolve, so a past style that passed can later feel off.
Steal forreviewing a rough cut before posting
31:08model
One line at a time loop
- Check your script
- Look back at the camera
- Deliver the line
- Go again, max three to five takes
- Keep lines that work, remove lines that don't
A recording method that removes the need to memorize a whole script. Dead space between lines is cut in editing, and overlays mask the jump cuts.
Steal forany scripted talking-head shoot
How they asked for the click.
VERBAL ASK
38:50subscribe
“Let me know in the comments below... Make sure you hit the thumbs up and of course, subscribe.”
Soft and brief. Asks for topic requests in the comments, then like and subscribe. The description, not the video, carries the Creator College link.
MENTIONED ON CAMERA
Visual structure at a glance.
