Copy These YouTube Videos (They Made Me $128k in 30 Days)
A creator walks through the 14 videos that each sold over $1,000 in 30 days, ranks them by dollars per 100 views, and lands on a four-part trust stack instead of a funnel.
Posted
today
Duration
Format
Review
educational
Views
227
14 likes
57 · 43
Big Idea
The argument in one line.
Videos that sell are not one magic format: each format builds one piece of a trust stack, and buyers arrive through a messy path of several videos, so judge by dollars per 100 views, not by views alone.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach, course creator or consultant who sells a low-ticket program from YouTube and wants to know which video formats actually produce sales.
A creator stuck choosing between chasing views and making videos that convert, who wants real numbers per video instead of theory.
Someone who tracks YouTube revenue attribution and wants to understand why last-click credit misleads.
SKIP IF…
You don't sell anything yet and only want tactics for growing views or subscribers.
You want a high-ticket or sales-call funnel breakdown: the numbers here are front-end low-ticket sales only.
TL;DR
The full version, fast.
Over 30 days, the creator's YouTube channel brought in $128,000, and 14 videos each sold more than $1,000, led by a systems video at $14,413 and a deleted 48-hour sales video at $9,443. Ranking by dollars per 100 views shows that systems, live, case study, Q&A and update videos convert well, while his 350,000-view big idea video earned only $1,685 directly. Attribution is last-click, so viral videos get under-credited. His answer is a trust stack: credibility, connection, proof and relevance, each fed by a different format.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Sets up the goal: avoid the accidental-hobby channel and the accidentally viral channel that grows the wrong audience.
01:30 – 02:30
02 · Caveats on the numbers
$70,622 of the total was tracked in the YouTube system, a launch was running, and only front-end sales count.
02:30 – 04:10
03 · Systems video: consistency, $994
Off-target for the core desire, so it earned only $6 per 100 views despite being a systems video.
04:10 – 05:32
04 · Big idea: fun-maxxing, $1,491
A loose epiphany video with 10,000 views earned $15 per 100 views.
05:32 – 06:12
05 · Big idea: speaking without a script, $1,685
350,000 views but only $0.50 per 100 views.
06:12 – 06:53
06 · Big idea: posting daily, about $2,000
20,000 views and roughly $10 per 100 views.
06:53 – 08:24
07 · Listicle from three years ago, $3,000
A flatlined old video suddenly pushed again; the lesson is never to judge a video too soon.
08:24 – 10:14
08 · Speaking system video, $3,297
A VSL-like system video selling two speaking programs, $46 per 100 views counting only recent views.
10:14 – 11:15
09 · Q&A video, $3,497
A nine-minute single-take answer earned $40 per 100 views on 8,000 views.
11:15 – 12:55
10 · Update video, $4,473
A scripted-on-slides update of the last three months earned $24 per 100 views on almost 20,000 views.
12:55 – 13:56
11 · First live stream, $5,964
Only 6,000 views but $99 per 100 views, one of the highest ratios.
13:56 – 16:03
12 · Case study disguised as a video, $5,964
Repackaged to look like a normal YouTube video, views went from about 2,000 to 16,000.
16:03 – 17:17
13 · Systems video: program overview, $6,461
A 27-minute walkthrough of the program steps, $43 per 100 views over the last 30 days.
17:17 – 17:30
14 · The channel link, $7,952
A plain link to the program on the channel page drove a large share of sales.
17:30 – 19:58
15 · Deleted-in-48-hours sales video, $9,443
A pure sales video with a guitar hook, $135 per 100 views, plus the Hormozi lesson that only 2% of people hear your promotion.
19:58 – 21:30
16 · Final boss systems video, $14,413
41,000 views in 11 days at $35 per 100 views: strong volume plus strong ratio.
21:30 – 23:00
17 · Takeaways: systems only, or funnel layers?
Why attribution misleads, and why neither 'only systems' nor a clean top/bottom funnel is the answer.
23:00 – 26:52
18 · The trust stack
Credibility, connection, proof, relevance, each fed by a different format, plus the messy real buyer journey.
Atomic Insights
Lines worth screenshotting.
A video with 350,000 views earned only $1,685 directly, while a 6,000-view live stream earned $5,964, so views alone say little about revenue.
Dollars per 100 views is a better comparison metric than total views when you are picking which format to repeat.
Last-click tracking credits the final video before a purchase, so viral top-of-funnel videos often get zero credit for sales they started.
A three-year-old video that flatlined at 1,300 views suddenly earned $3,000 in 30 days, so never judge a video by its first days.
A Q&A video answered in one take, 9 minutes with zero cuts, earned $3,497 from 8,000 views.
Packaging a case study like a normal YouTube video rather than putting the client's face on it lifted views from about 2,000 to 16,000.
A dedicated sales video with a 20-second guitar song as the hook earned $9,443 in 48 hours, then was deleted.
Only about 2% of your audience sees any given promotion, so saying it once is not the same as them hearing it.
A link to your program on the channel page produced a surprisingly large share of sales, independent of any single video.
Real buyer journeys are messy: find channel, forget for a week, see another video, grab a lead magnet, read an email, then buy on a later video.
Systems videos build credibility, update videos build connection, case studies build proof, and Q&A videos build relevance.
Do not try to engineer a tidy funnel of three videos ending in a VSL; it works about 2% of the time.
Takeaway
Formats sell by stacking trust, not by winning alone
WHAT TO LEARN
No single video format drives sales; credibility, connection, proof and relevance each come from a different format, and buyers move through them in a messy order.
Compare videos by revenue per 100 views, not total views: a 350,000-view video earned $0.50 per 100 views while a 6,000-view live stream earned $99.
Last-click attribution hides the viral videos that bring people in, so a closing video can look like the winner when it only finished the job.
Systems videos that walk through a program step by step carry credibility and were the biggest earners, but only when aimed at the audience's core desire.
Case studies work harder when packaged as a normal watchable video instead of a client profile, because people click content, not testimonials.
Never judge a video in its first days; one flatlined for three years and then sold a $3,000 program.
Dedicated sales videos are worth making because only a small fraction of your audience hears any given promotion, so add a little value to the pitch.
Leave a visible link to your offer on your channel page; it quietly converts regardless of which video someone watched.
Skip the engineered funnel and build all four trust-stack elements in every video, since real buyers take several videos, emails and days before buying.
Glossary
Terms worth knowing.
Systems video
A step-by-step walkthrough of how a process or program works, with real value inside it. It sells by showing the method.
Big idea video
A loosely structured video sharing an epiphany, often filmed outdoors on a walk. It isn't step-by-step and is built for views more than direct sales.
Trust stack
The creator's model of four things every video should build: credibility, connection, proof and relevance.
Last-click attribution
Crediting a sale to the final video or page a buyer touched before purchasing, ignoring the earlier videos that brought them in.
Dollars per 100 views
Revenue attributed to a video divided by its views, scaled to 100. Used to compare videos of very different sizes.
“Focus on building the four elements of the trust stack in every single video.”
The whole framework as one sentence→ newsletter pull-quote↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
Over the last 30 days, this YouTube channel has brought in $128 ,000 into my business, which is pretty exciting. And I want to show you the exact videos that actually brought in the exact numbers, and we're going to break them down. And this is so you can avoid having YouTube be an accidental hobby, where you're spending 30 hours a week on a single video that gets 73 views, right?
It's also going to prevent you from going accidentally viral. The problem with that being you can get a million views, bring in almost zero customers and just grow a fan base of 14 year olds in Brazil, which is lovely, but it's not exactly what you were trying to do. And so there are a core group of key video formats that I used in the last 30 days, some of them repeatedly that brought in an outsized amount of customers compared to some of the other video formats that Might have got a lot of views, but actually didn't work very hard for my business.
And so to avoid you wasting time, let's get straight into it. Just as a little caveat here, not caveat, just some notes really. 128K was in the last 30 days, 70 ,622 of that.
I tracked or it was tracked inside a youtube tracking system So that's what i'm going to be running you through here. The rest was basically from email or unattributed sources, whatever that means So these numbers could kind of be extrapolated a little bit The second is that in the last 30 days. I did a launch of the three -hour youtube system and so I didn't do any specific promotions on some of my speaking communications programs so Just bear that in mind where we go through the numbers.
The YouTube based videos obviously did a bit better because I'm promoting this course. Well, I promoted this course in the last 30 days. Also, these numbers are front end only.
So the numbers that we'll go through are just numbers that people have bought a low ticket course. A couple of high ticket ones, but ones that are immediately available on my YouTube. We've got some stuff, some options for people to work on a more higher touch basis with us.
once they've come through a program and we're not talking about those numbers here without the way let's get into it the very first video and this is in order by the way so we're going over about 12 to 14 videos and we're going to start out with the video that made me the least amount of money one more note just to get into it i'm only talking about videos here that generate over a thousand dollars in sales right and there are 14 of those there is a huge tail of videos that brought in one sale each there's probably like 20 or 30 videos that brought in like 500 but we're not going over them because it would be pointless so we're going over the ones that have brought in over a thousand dollars and more starting with this one this is boring but it will make you scary consistent on youtube the format of this video is a system video and it brought in precisely just under a thousand dollars 994 dollars which is interesting because that means every hundred views
For every 100 views, it got $6. This was a video that isn't targeted at the core problem that my product solves. So this is sort of about video ideation and becoming very consistent, which isn't the core pain and core desire of my particular audience.
My particular audience's core pain and core desire is make videos that get views and grow your business. and so this is kind of attacking this at a sideways direction and saying hey you've got this specific problem and i'm going to help you with this but it's not going after it's not addressing the dream result and i think that's why it might have brought in a fairly low amount of sales especially given that it was a system video which usually do well that i'm going to show you in a sec so pretty interesting the next one was this video now this video was a big idea And it was, well, the actual packaging was quite a big idea.
It was like, how to make YouTube so fun, you post every day, fun maxing. And yeah, we thought it would be a cool idea. The actual format is what I call a big idea, which is sort of share an epiphany in a sort of loose format outside where you can on a walk maybe.
And it doesn't have to be like a step -by -step thing. It's just sort of like a big idea. This got 10 ,000 views only nine days ago.
It's pretty cool. And it brought in $1 ,491, which I was actually surprised at in terms of how well it did. Often these videos, when you're just sort of sharing some thoughts, they're not really designed specifically for sales.
But the fact that this one actually, especially when I'm just talking about fun, right? Make it more fun. That's not like a very specific sales strategy.
I wouldn't usually use that in a sales technique, right? Like make YouTube fun. it's kind of like a side effect but it still did pretty good per 100 views 15 per 100 views and by the way if you want to know exactly which video formats to make that make you sales then check out the 30 day upload maxing playbook that is free in the description below it's going to give you a bunch of proven title structures that work for each video format that actually bring in sales for you so it's a guide we think it's awesome feel free to download this next one is might be the most interesting out of the whole bunch here this is called how to speak so clearly you never need a script this is obviously a speaking and communication focused video it blew up got 350 000 views only two weeks ago the format again was a big idea a sort of epiphany format and it brought in a thousand six hundred and eighty five dollars so per 100 views 0 .5 it really did not do well and we'll go over some of the takeaways from this in a sec because
There's some interesting stuff that you might want to implement into your YouTube business This next format is again is a big idea. So me just yap into the camera outside this one did great in terms of views 20 ,000 views just five days ago and Almost $2 ,000 just from this video again. I was pleasantly surprised like these big idea just me walking in the fields are actually doing pretty good and therefore for every 100 views it brought me in ten dollars pretty cool this video was rather epic now i posted this three years ago which is insane that it's even making me any money in the last 30 days so another note by the way all of this the revenue i'm talking about here is revenue in the last 30 days, not the life cycle of the video.
And that hasn't been relevant yet because all of these videos I've just shown you, I have posted in the last 30 days. This one I didn't. This one I posted three years ago.
So why is this relevant? Well, the format of this one was a listicle, so it was just like three tips. And it brought in $3 ,000 in the last 30 days.
Therefore, per 100 views overall, it's $27 per 100 views. But actually, because In the last 30 days this video got 5 ,500 views right not over its lifetime It was actually $55 per hundred views, which is pretty cool Now it's something I want to show you here.
Actually. I made a post about this inside the three -hour YouTube system group And I said, here's another reason not to judge your videos too soon.
Because some people were posting videos and being like, it's not doing well in the first 12 hours. I need to change the thumbnail. And I'm like, I know what you mean.
And sometimes that is a good idea. But sometimes you just cannot judge a video too soon. And I wrote this.
I posted this video three years ago of High Hopes. Over the first two days, it climbed to 1 ,300 views. Then the views completely flatlined.
I tried to learn from the failure by analyzing it. And I remember feeling bad about this at the time. Three years later, over the last two weeks, YouTube has suddenly started pushing this video.
The algorithm works in mysterious ways. Never judge yourself or your work too closely by its performance. Take every result with a huge pinch of salt.
Stay process -oriented. Make stuff you're proud of. Keep going.
And look at this. This is just ridiculous. Like, a thousand views, then flatlined over three years, and then, bam, last two weeks, it started getting...
This is like a thousand at one point, thousand views every 48 hours. And somebody bought a $3 ,000 program from this video, right? So never judge a video too soon.
I know that's a somewhat unuseful lesson, but it's the truth.
Next up, this is a specific system video designed to actually sell a program. So this is sort of a kind of like a VSL, but with a lot of value in it, basically. And it's to link to one of my speaking courses.
It's a system video, as I just mentioned. And in the last 30 days, it brought in $3 ,297. So that was one $3 ,000 speaking program and another $297 speaking program.
So two speaking programs. So therefore, every 100 views for the 16K, which is five months ago, $20. But actually over the last 30 days, it got 7 ,000 views.
And so the last... For what is it a hundred views? It's actually forty six dollars per hundred views If we count the views over the last 30 days and these sales which came in over the last 30 days pretty cool We're climbing now.
This is where stuff's getting interesting now. A lot of people are gonna doubt They kind of hate on the Q &A format. They're like, why would I make a Q &A?
It's not gonna get that many views and Interaction, you know cool people comment and it's got interactions and stuff. But like Not very good for sales, not very good for views.
Why would you do them? Well, my friend, this is a Q &A video. 8 ,000 views, so not great for my channel, but definitely not bad.
Q &A format, right?
Brought in $3 ,497. Just in the last 30 days, right? And I'll get onto why in a sec.
We're going to be getting onto some of the why here. That means... every hundred views it brought in forty dollars per hundred views from me just answering somebody's question for nine minutes basically with zero cuts and uploading it now this is another interesting format that a lot of people don't believe in it's called an update video right so this is where i just say hey here's an update in where my business is at where my youtube channel's at And for you, it could be here's an update for where my knitting journey is at or where my film analysis journey is at, right?
Whatever your niche is, doesn't have to be business and YouTube. But this one did well, almost 20 ,000 views in the last eight days. And it brought me in $4 ,473.
So per 100 views, we're talking $24 with quite a few views. Therefore, it's pretty high on the list. This was an interesting one because I actually sort of used a script.
I know. It's blasphemy on this channel. But I decided to experiment with the format of rather than just telling...
This is sort of an update about my journey for the last three months. So it's sort of like a big, here's my epic three -month journey video. And I just had slides and I basically just read them out.
And I don't know why I did this, to be honest. I just sort of felt like... I thought it would be a cool way to just, like, you can see this on screen and I'm reading it out on screen and almost, like, reacting to it as I'm going.
And the video did great. It got a cool format. Some people hated on it because they were like, this is scripted.
I was like, yeah, I know. You can see it. I'm not trying to hide anything.
I thought it was quite funny. But it did well. So, very cool.
Now, another very interesting one. I went live last week for the first time ever. And...
That was pretty cray -cray. If we look at this. This is me live.
I was pretty nervous doing this. I've done workshops and stuff before, but to my email list, I've never just gone live on YouTube. I kind of felt like, oh my God, anyone on the internet is going to see me do this live.
I'm going to get loads of people hating. No one was hating. All the comments were just really nice.
And it was great. It was very cool. I went live for way longer than I expected, but tons of value in this video.
It ended up bringing me $5 ,964. And look at this. It only got 6 ,000 views, right?
So this is one of the highest ratios. $99 per 100 views. That's almost a dollar a view.
Very happy with that. Live format. I'm definitely going to be doing that again.
Next one. This is like the same thumbnail, but actually a different video. This one I expected to do well in terms of sales, but I didn't expect to do so well in terms of views, which is very cool.
So I made a case study video from my client Luisa who had a video blow up and I just showed the case study and showed her win and then just went over why it works basically just showing like this is why I think it worked this is how you guys can learn from it and this is really cool because I think I've cracked like a case study format here.
Usually when I'd make case studies I'd make it all about the person so I'd put their face in the thumbnail and it would But the problem with that is everyone knows it's a case study and people don't generally want to watch a case study. They just want to watch like a YouTube video.
And so in this one, I almost sort of disguised it as a YouTube video, right? This just looks like a YouTube video. And then the inside, I say, today we're going over one of my client wins.
And just by packaging it differently, before I got like 2000 views on case study videos, this time I got 16 ,000. And the result, so this is a case study. The result was 5 ,994, 5 ,000.
$964 in the last 30 days just from this video and $37 per hundred views that is the power of showing your clients results and breaking them down for your audience on a YouTube video And if you can make those videos do well in terms of views You're golden you're doing great. So case studies have worked really well Next this is a systems video that I made before so I published this almost two months ago right so bear that in mind in the last 30 days even though i published this two months ago this video made six thousand four hundred and sixty one dollars that means per 100 views just in the last 30 days well no that means this number is a bit off and that's why i'm correcting it below 100 views 17 but if we count the views over the last 30 days for this amount which is which are 15 000 out of the 37 000 it's actually 43 dollars per view and this is just an overview of my program basically it's saying here's what we're doing inside the program here are the steps here's the step -by -step system that we're going to be using it's like 27 minutes there's tons of value and people get value they enjoy it and then they sign up so another system video doing great you're noticing a trend here system video is doing pretty well you haven't even seen the best one yet next one this is quite interesting right it's just my channel link so if you go on my channel here
You just see a link that links to the course that I was promoting this month through our YouTube system. Click on that and it just takes you to the sales page. And this is a clue about some of the lessons we're going to take away from this video in a second, which is that people don't just seem to come directly from videos.
They can click this link a lot as well. And they kind of come from random, interesting, weird directions too. And it's a surprisingly high number of people, right?
Who just came from my channel link. Which is a learning lesson for you guys. It's like, do you have a link to your program front and center in your channel?
Definitely do that.
Now, this is perhaps the most mysterious of all of the videos here. Very mysterious indeed.
I called it, I'm deleting this video in 48 hours. And in fact, if you go on my channel and try and find this video. it no longer exists you might be asking why am i holding a guitar in the thumbnail it's basically this is just a sales video this is like a pure sales video in fact there's like no value in this video there's no teaching it's still because of the very cheeky packaging it's still got i didn't put it here 7 000 views right pretty cool and it brought in $9 ,443 in 48 hours.
Every 100 views, $135. That one absolutely smashed it. It's literally just me.
I'm playing a song. I don't know why I did this. I felt like when I do a sales video on my channel, I don't only want to...
It's like a big ask, right? It's sort of like a... Yeah, I give a lot of value on this channel, obviously, but when I'm doing a sales video, it feels like a take in a way.
Like, it is a little bit. It's kind of like, ah, you're kind of watching this video and basically I'm literally just selling you something. I'm not in front of this guy, is it?
And so if I'm going to do that, which I think is 100 % worth it, obviously, if I'm going to do that, I want to add a bit of value somehow. And the way I thought is like, I just looked at my guitar. I'm like, I'm going to play these guys a song.
You might hate my music and my voice and my guitar or whatever, but at least it's something that you might be like, huh, all right, wasn't expecting that. Just a little tickle, you know, a little, oh, that's cool. And so I played a song, showed about 20 seconds of it, and then just played it in the background of the whole sales video.
And then just was like, who's this program for? What are we going to be doing? Here are the bonuses.
It's going to end in two days. That was basically the video. And this reminded me of a lesson from the great Hormozy.
And he once said, he thought he was like, talking all over his YouTube about his book launch or this event, right? And he was making like, he was mentioning it in like every video and sending emails about it.
And then somebody came up to him in the street who was a fan. He was like, hey, Hall -Mosey, how's it going? Oh, nice one, man.
And then Hall -Mosey says to him, oh, cool, yeah, but you heard about the book launch, right? And the guy was like, oh, no, what? I had no idea.
And that's when Hall -Mosey realized that, oh, only my most engaged fans know about my promotion here. And you might think you're telling the world about it, but it's only probably 2 % of people. And so from that, he was like, I need to promote this way more.
And that's kind of the philosophy behind this video. I'm thinking to myself, because I've said this so many times, the three -hour YouTube system is launching soon. Oh, if you want, check out the three -hour YouTube system.
But I've said it loads of times. It doesn't mean you guys have heard it loads of times. You might have only seen one of my videos.
And so it's very important to say it more, right? And sometimes it's important to just make a dedicated sales video to it. put it on your YouTube, and then if you want, delete it.
Finally, this is the final boss video. This is another sales video. It's not a sales video.
It's another systems video that I made, which was similar to this video that I mentioned earlier, where it's like a step -by -step walkthrough of what we're going to be doing in the program with lots of value. It was basically just another way, another sort of model of doing that.
I think I nailed the packaging on this one. It got 41 ,000 views only in 11 days, which is like two months worth of views and the other one in just 11 days was insane, which resulted in $14 ,413 just from this video, meaning per 100 views, it got 35, which isn't the strongest, but because of the views, this hit that Goldilocks golden zone and we've got a very high dollar per view ratio and lots of views, which is where you want to be.
That's great. And this one's still getting views, so it'll probably bring in lots of sales for next time we open the cohort as well, which is fantastic. Now, you're going to be wondering, Thomas, what are the actual takeaways here?
How can I apply this to my business? And you might be thinking, well, okay, possible takeaway number one, should I just make systems videos? Because it's pretty obvious that this system video is near the top.
This system video is near the top.
This system video is near the top. Right. Like half of the videos on this list are like systems videos and they made the most sales.
So you might be thinking, well, Thomas, why don't you just make systems videos? Should I do that? Well, there's a sort of caveat here.
And this goes on to that viral video that I had. Three hundred and fifty thousand views, but only a thousand six hundred dollars. Check this out.
This is this is from that tracking system. Here's a here's a here's one sale, right, of four hundred ninety seven dollars. And it says it came from this video that I nailed the packaging on that systems video, right?
That I just talked about, which was this one. So the sale was attributed to this video because this was the last video they clicked on before they bought. However, it shows that the first video they clicked on, i .e.
how they found my channel only one day ago, which is very cool, was the how to speak so clearly you never need a script video. So it was the viral video, but the viral video just didn't get attributed the sale, right? I can't find a way of actually showing any analytics, a summary of all the videos like this, but I would bet quite a lot of sales originated from my high view videos.
And then people work down the funnel to then be converted by a systems video or a case study video, which might bring us onto the possible conclusion here. Number two, which is, well, the possible takeaway, which is hmm, maybe we should make big ideas videos for Top of Funnel.
So videos that get lots of views, maybe walking in a field and sharing our ideas and that, you know, I could go viral like Thomas's video and that will get the views and then also make systems videos and use systems and case studies to actually convert people. I think this is much closer. It's a great idea, but it's not as clean as you think because sometimes the systems videos are the ones that bring in new people like that one that got 40 ,000 views for me.
So that's bringing in new people and converting. And other times the big ideas videos will convert well as well. So it's not so clean as, okay, these for top, these for bottom, right?
Although it's a good way of thinking about it. I think the cleanest takeaway here and the one that's actually most helpful for you and I find the most helpful too is just thinking about it through the lens of something I call the trust stack, which is credibility, credibility, connection, proof, and re le excuse my spelling out loud here and relevance and so if you can make videos that point to all these elements on the trust stack and just keep this in your mind rather than trying to build this complex funnel that you're always trying to get this bird's eye view and of like where are people in the funnel just think of it through these lens through this lens and the reason why you shouldn't try and create your own funnel is that People think that Like people's youtube journal is journey is this right?
I can make two or like three youtube videos and they'll go and they will send my audience to the next one and then The final one is a vsl and that gets people to buy Like that will work like two percent of the time. What really happens is somebody finds your channel and then they watch a video and then they go and take a shower and forget about you for like a week.
Right. And cool. Then they see another video on their homepage because you're posting regularly like you should be.
And then from that, they're like, cool, I'm going to download a lead magnet. Oh, and the lead magnet then points me to a sales page. OK, but I'm not going to buy.
I just I'm busy and it kind of looks cool, but now I'm not going to. Then they see another email because now they're on your email list. They read it and they're like.
cool, whatever. That's nice, but not going to do anything. Then they see a final video that's popped up on the homepage.
And then from that video, they buy, right? And then your tracking software, you're like, oh my God, this video is amazing. I've just got to make loads more of this video.
But it's actually, it hasn't happened like that. It's messy. This whole process is messy.
And it's actually because of all of this, why they have bought in a video where you just say, hey, by the way, I have a product. And so By focusing on the trust stack and building credibility with every video, building connection with your audience, building proof and building relevance, that's when you're cooking with gas.
And binging is messy, right? People binge watching your videos. It's messy.
It's like that sequence I just showed you. And so to focus, if you want somebody to focus on, just create, improve, create, improve, focus on building the four elements of the trust stack in every single video. And the formats that I have used in this video happen.
to link perfectly to the trust stack so a systems video right this is a system builds massive credibility an update video especially telling your story builds loads of connection a case study video builds loads of proof and then a q a video builds loads of relevance and so all of those these things are just hammering on the trust stack over and over again building trust until people just can't help but buy from you and that's what gives you views and gives you sales.
This, by the way, is what we do inside the three -hour YouTube system. So feel free to check that out in the description below. If that sounds good to you, there'll probably be a wait list there, or if it's open, it's open, depending on when you're seeing this video.
And as I said, if you would like a 30 -day upload maxing playbook, which will give you a guide, basically, on how to use these formats in your workflow, along with... recommended packaging for each video format and proven title structures. I'd highly recommend downloading that in the description below as well.
And if you want to hear my story, where I was going from a sort of a coach who was struggling at 20K a month. I know that sounds like struggling at 20K a month, what are you talking about? But I actually was, lots of expenses, blah, blah.
I get into it in the story and how I actually scaled my business to 80K a month plus. Then check out this video next. I'm going to show you my whole journey.
The Hook
The bait, then the rug-pull.
One creator opens his tracking sheet and shows exactly which of his videos sold, from the weakest at $994 to the strongest at $14,413. The twist is that his most-viewed video barely sold anything, and the lesson is not which format to copy but how formats stack trust.
Frameworks
Named ideas worth stealing.
23:00model
The Trust Stack
Credibility
Connection
Proof
Relevance
Build all four in every video instead of designing a funnel. Systems videos carry credibility, update videos connection, case studies proof, Q&A videos relevance.
Steal forplanning a content mix for any program or product
02:40concept
Dollars per 100 views
Compare videos by revenue per 100 views, ideally counting only views in the same window as the sales.
Steal fordeciding which formats to repeat
CTA Breakdown
How they asked for the click.
VERBAL ASK
25:53product
“This is what we do inside the three-hour YouTube system... and download the 30 day upload maxing playbook in the description.”
Soft ask placed after the framework payoff, with a free playbook as the lower-friction option.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
A coach who went from 20k to 80k a month argues that high-volume posting beats the one-polished-video-a-week habit, and shows how to ideate fast enough to do it.
A communication coach swaps two heavily-produced uploads a month for a daily cadence sorted into five formats, and triples his content income in three months.
A YouTuber who tripled his sales by trading one heavy monthly video format for a rotation of four lighter ones explains the trust mechanics behind posting daily.
A YouTube coach walks through the five-stage loop, ideate, plan, record, edit, upload, that he says took him from a stuck, irregular uploader to a 30-video month that doubled his sales.
Three problems kill scriptless talking-head videos: rambling, going blank, and not knowing who you are on camera. One creator breaks down the fix for each, filmed in a single uncut take while working out to prove it.
00:30
00:50
01:10
01:50
02:10
02:51
03:11
03:31
03:51
04:32
04:52
05:12
05:52
06:32
07:13
07:34
07:53
08:06
08:24
08:47
09:34
09:54
10:34
10:54
11:26
12:03
12:15
12:43
13:13
13:34
14:16
14:36
14:56
15:16
15:32
16:37
16:57
17:37
17:58
18:18
18:38
18:58
19:18
19:38
20:19
20:39
20:59
21:19
21:59
22:19
22:40
23:00
23:40
24:00
24:20
24:41
25:01
25:21
25:41
26:21
26:41
11:34
05:08
15:45
09:27
11:08
06:03