A solo coach explains why high-ticket group coaching beats one-on-one, and the three parts that make it run on one call a week.
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1 weeks ago
Duration
Format
Talking Head
educational
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7.1K
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57 · 43
Big Idea
The argument in one line.
Coaches get capped because clients buy an outcome, not your time, so a high-ticket group program with a video playbook, live Q&A and a community delivers the same result without more calls.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A one-on-one coach or consultant already earning $150K to $500K a year who is maxed out on weekly client calls and cannot take on more clients.
A coach who struggles to sell because the pitch sounds like 'hire me for three months' instead of a specific result the client wants.
Someone with a $10,000 or higher one-on-one offer who wants to turn it into a group program and add a much pricier one-on-one tier on top.
SKIP IF…
You don't have a paid coaching or consulting offer yet, since the model assumes a proven transformation you already deliver.
Your core offer is priced well under $10,000, because the math and the premium positioning in the video depend on high-ticket pricing.
TL;DR
The full version, fast.
One-on-one coaching caps income because you sell blocks of your calendar, but clients actually buy an outcome, so the format of delivery matters less than the result. Cochrane's fix is a high-ticket group program priced where your one-on-one used to be. It has three parts: a recorded video playbook, a live weekly or biweekly call built around pre-submitted questions and wins, and a private community, with an optional AI clone as a bonus. Selling four clients a month at $20,000 reaches roughly $1M a year on one call a week, and you can add a far pricier one-on-one tier.
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Coaching is a great model but sells blocks of time, so income stalls at $150K to $500K and raising prices only delays the problem.
02:45 – 07:00
02 · Objection one: nobody pays for group
People are not buying you or your time. They buy an outcome, so the format matters less if the payoff is the same.
07:00 – 10:40
03 · Group is worth more than one-on-one
Clients ask the wrong questions alone. In a group, other people's questions teach them what to ask.
10:40 – 12:40
04 · Pricing and the open calendar
Move your one-on-one price to the group and raise one-on-one to a luxury tier. Cochrane's own groups run $27,000 and $55,000.
12:40 – 16:53
05 · Component 1: the video playbook
Build curriculum that gets results without questions, teach it live first, record it, and skip cohorts.
16:53 – 20:24
06 · Component 2: live Q&A calls
Weekly or biweekly calls open with wins, use questions submitted 48 hours ahead, and exist to get people unstuck.
20:24 – 21:51
07 · Component 3 and the AI clone bonus
A private community outside the calls, plus an optional AI version of you trained on everything you've taught.
21:51 – 24:11
08 · The math
Four $20,000 clients a month is about $80K a month on one call a week. Lower prices need proportionally more sales.
24:11 – 27:48
09 · Go premium and the challenge pitch
A $10,000-plus core offer is the requirement. Cochrane pitches his 10K Offer Challenge and asks for 'no more one-on-one' comments.
Atomic Insights
Lines worth screenshotting.
Clients don't buy you or your time. They buy an outcome and see you as the bridge to it.
If you struggle to sell coaching, you are probably pitching yourself ('hire me for three months') instead of the specific payoff.
Group coaching can be worth more than one-on-one, because other people's questions surface things you would never think to ask.
Move your current one-on-one price onto the group program, then raise one-on-one to three to five times that as a luxury tier.
The live call is not for teaching. The playbook teaches, and the call exists to get people unstuck.
Open every coaching call with wins to train clients to expect to win and to go do the work so they have one to report.
Require one question submitted 48 hours ahead. If someone can't formulate one question, they can't make an offer or pitch on stage either.
Teach the first round of your curriculum live on Zoom with Q&A, then record it. The questions improve the module for everyone who joins later.
Skip cohorts. Let people join anytime and browse the video library like a buffet.
Higher-priced groups should meet less often, because busy high-level clients value a biweekly cadence over a weekly one.
Selling four $20,000 group seats a month gets you to about $80K a month, and each new client adds no new calls.
In an era of AI and clones, people pay a premium to be in the room with a mentor, not to watch a video alone.
The market is splitting into premium and cheap with little in the middle, so a $10,000-plus core offer is the safer position.
Takeaway
Sell the outcome, then scale the container
WHAT TO LEARN
Clients pay for a result, not your hours, so a group program priced like your one-on-one lifts your income cap without adding calls.
01The coaching ceiling
Income caps in coaching come from selling calendar time, and raising prices only delays the ceiling instead of removing it.
02Objection one: nobody pays for group
Clients buy an outcome, so a group format that delivers the same payoff is still the same product to them.
03Group is worth more than one-on-one
Hearing other people's questions teaches clients what to ask, which can make a group more valuable than a private session.
04Pricing and the open calendar
Price the group where one-on-one used to sit, then make one-on-one a luxury tier at several times that price.
05Component 1: the video playbook
Build a playbook of recorded training that works with no questions, and capture it from a live first run with Q&A.
06Component 2: live Q&A calls
Run live calls to unstick people, not to teach, starting with wins and using one question submitted two days ahead.
Give higher-priced clients fewer calls, since busy buyers prefer a biweekly rhythm over a weekly one.
07Component 3 and the AI clone bonus
Add a private community and an optional AI trained on your own material so support continues between calls.
08The math
Four $20,000 sales a month reaches about $80K monthly with one call a week, because each client adds revenue but no calls.
09Go premium and the challenge pitch
A premium offer of $10,000 or more is the safer position as the market splits into premium and cheap.
Glossary
Terms worth knowing.
High-ticket group coaching
A premium coaching program, usually $10,000 or more, delivered to many clients at once through a video library, live group calls and a community instead of individual sessions.
Playbook
A set of recorded video trainings that lets a client get the promised result by following the steps without ever asking the coach a question.
I help statement
A one-sentence description of the single payoff a business helps people reach, used to get clear on the outcome being sold.
K-shaped economy
A view that demand splits into a premium end and a bargain end, with the middle shrinking, so mid-priced offers get squeezed.
Cohort
A group that starts and finishes a program together on a fixed schedule, which Cochrane advises against in favor of open enrollment.
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metaphoranalogy
What if you could have all the income of a coaching business without being stuck on client calls all day? Now picture it, an open calendar, a real vacation where you're not checking your phone, no more ending the week exhausted from back -to -back calls. And most coaches think that's a fantasy because that's just what the job is.
No, it's not, friend. There's always a better way. There is a way.
to build a high -paying coaching business where you never have to get on a single one -on -one call. And in this episode, I'm gonna show you exactly how. I'm a huge fan of the coaching model, whether you call me a consultant or a coach, whatever, it is a great business model because it's high margin.
It takes no infrastructure other than a website maybe and a Zoom account to deliver and fulfill. flexible. I can take the business with me.
I don't need a team or staff. It's such a great business. And it's easy to start because you can command high fees and have a handful of clients and make meaningful money.
And that's why I encourage a lot of my clients to become coaches or consultants. If you have created transformation for yourself or other people in the past, you can sell that transformation to other people through your coaching and consulting. It's a great, great model.
The problem is that once you get into it, and especially once you become successful at it, you become trapped because you are literally selling your time. You are selling blocks of time in your calendar to answer all the questions and have all the clients. And even 10 clients can become 10 calls a week if you have weekly calls.
It can become overwhelming very, very fast. And so what I see... are many coaches and consultants who start a business and they start to find their ceiling at $150 ,000 a year, $250 ,000 a year, even $500 ,000 a year.
Now that might sound like a great ceiling to you, but I'm speaking to you. If you've been there and you're capped at 200K, 300K, 500K, and you're like, I would love to keep this gravy train running. I would actually love to take on more clients, but I can't because I'm already maxed out.
I already have... 30 calls a week. And you know you can't do those back to back to back.
You need breaks. That's why you probably can't do more than 20 to 30 calls a week because you need time to go to the bathroom, time to eat lunch, and time to just breathe for a second and shift from one client to the other. So there is a limit to how many people you can take with one -on -one coaching.
So normally what one -on -one coaches do, if they're smart, is they raise their prices. And you absolutely should have premium prices if you're doing one -on -one coaching. That is a luxury.
One -on -one coaching is a luxury, and it's a luxury that many people are willing to pay for. In every industry and niche, I see it in every industry and niche, I have that vantage point as a business coach. The problem, though, is that's not the model you want to stay with.
So if you feel like I can't scale with this, you're right. If you feel like I can't take a week or two off, I can't take a vacation because I got these client calls, you're right. What are you going to do, double up, triple up, do 60 hours of coaching one week so you can take a week off?
Just... lose a client or say no money. You don't do calls one week.
The problem with this model is you think it's the only way. You think it's the only way to be a coach. So what I want to share with you today is my favorite model.
This is a million dollar a year coaching business with zero one -on -one calls. And I'm going to tell you the vehicle right up front, and then I'm going to handle any objections. And I'm going to show you how to do this because I've done this multiple times and I help my clients do this.
Here's the vehicle. High ticket group coaching. A high -ticket group coaching program.
That is your way out of here. Okay, I can hear the objections through the camera right now. Number one is people won't pay for high -ticket group coaching or they won't pay very much.
And let's just talk about this because this is very, very important. If you believe this, it reveals that you don't understand what people will pay for and you don't understand what people are paying for currently. First of all, people...
are not buying you. You are not for sale. You shouldn't be selling yourself.
That's what most coaches do wrong. They sell themselves. I am a high performance coach.
I am a mindset coach. Buy time on my calendar. Buy a block of calls.
Buy six months of my time. They're selling the wrong thing. Nobody wants to buy you and you shouldn't be for sale.
You are worth more than that. So first of all, you're not for sale. Second of all, you're not selling your time.
They're not buying you, and they're not buying time on your calendar. Your time is not for sale. Your time is worth way more than what they could ever pay you.
What people are buying, and if anyone's ever hired you, it's not because of you. It's not because they want to spend time with you. It's because they want an outcome.
They want a very specific outcome or result or a payoff in their life. And they believe that you are their best chance of getting them that outcome, that payoff, or that result. You are a bridge, nothing more, nothing less.
And that's great. That's good news. You're not the product.
You are not the offer. And if you're having a hard time, by the way, selling coaching, if you're a beginner coach having a hard time selling coaching, it's probably because you're selling it as if you're selling yourself. Hire me.
Hire me for three months. It's not what people want. They don't want to hire anybody.
They don't even honestly want to work with a coach. My clients, when they work with me, I help them get to $100 ,000 a month and cut their work hours to 20 hours a week or less. That's a payoff.
That's an outcome. That's a result. That's what they want.
They don't really want time with me. They just want that. If I could give you a little red pill that you could swallow and then...
the moment you swallow it, you begin making $100 ,000 a month and your workout hours are cut down to 20 hours a week or less, you would buy that over buying coaching with me any day, right? Why? Because it gets you to the result faster.
Nobody wants one -on -one calls. Nobody wants your coaching. They want what your coaching can do for them.
Does this make sense? This is a very important distinction because if you don't understand this, that's why you're trapped. The moment you realize, oh, wait a second, They're not buying me.
They're buying an outcome. They're buying a payoff. It forces you to do two things.
One, get very clear, what is the outcome or the payoff that I sell? Do I even know what that is? If you don't, you need to work on it.
And if you want a resource, go back a few weeks and watch or listen to the episode on becoming irresistible in your industry. You need to craft your own I help statement. Once you do that work, I mean, most people suck at this, myself included.
When you do this for the first time, you're like, I don't know. I do all these things. That's your problem.
You don't do, you do one thing. You help people get one payoff. That's what your brand's all about.
You got to get that clear. Once that's clear, they want that. Once you realize that people aren't buying you, they're not buying your time, they're buying an outcome or a payoff, you realize that as long as your group coaching program gives them that outcome or that payoff, it don't matter to them what the format or fulfillment looks like as long as they get the payoff.
You're still selling the same thing. So let's talk about the other objection. People think group coaching is less valuable than one -on -one coaching.
I submit to you that group coaching is not only not less valuable than one -on -one coaching, it is more valuable than one -on -one coaching. Grant, that doesn't even make any sense. Sure it does.
Here's why. When people jump on a one -on -one call with you, they don't know what questions to ask. They don't.
They have questions. But they're the wrong questions. Have you ever experienced that?
I mean, if you're a coach, you know you've had clients, well -meaning, smart people. They get on a call and they're asking you a question. You're like, you know what?
I understand why you're asking that question. That's not the right question for you. At this stage, this is really what you need to be asking.
You ever felt that? I get that all the time. People jump on calls with me and they'll ask questions about the color of the button on their sales page.
They'll ask questions about what font. They'll ask questions about what's the best website builder program to use. Should I use Lovable or Replit?
Should I use Kajabi or GoHighLevel? Bro, you are asking the wrong questions. But that's what humans do.
So imagine you're on a one -on -one call and somebody asks you those questions. You're going to answer their question. If you're a really good coach, you're going to try to answer the question but then steer the conversation where they really should be going.
But here's what group coaching has that one -on -one coaching will never have.
people on the call. When people are in a group and someone else asks a question, all of a sudden your clients realize, I never thought to ask that question. That's a good question.
And now they're thinking about the answer for themselves and they're getting value because someone else asked a question they never thought about asking. I mean, that happens with my clients all the time. They get on a call, someone asks a question about, Graham, if I'm on a...
one -on -one sales call with a potential high ticket client. Should I send the invoice immediately after the call? When do I follow up with a payment link?
And I'm like, bro, you should be making a deposit. Make them make a deposit on the call. Someone else goes, I never thought to ask about the deposit on the call.
Like someone else's question led to an insight for your client that they didn't even think to ask about because we don't know what. We don't know. And so that's the power of being in groups.
That's why I love being in groups. Because I go, not only because I want to ask my own questions, but I pay attention to the other questions other people ask. I go, oh, I never thought about that.
So you actually will provide more value to your clients by putting them in a group. Always, always, always, always. I believe my group coaching programs are more valuable than if you hired me one -on -one.
Well, Graham, why do you charge $250 ,000 for one -on -one? Because my time is worth that easily. If you're going to try to lock me down for the day, because my $250 ,000 offer is a VIP day here in Tampa.
You come to Tampa, spend a day with me. We map out your next $2 .5 million move over the next 12 months. You also get to be in my year -long inner circle and my accelerator program, and you get to come on my YouTube channel, and we can promote whatever you're doing.
You get a lot of cool things. You can message me for the year. But if you're going to take up a day of my life, you're going to pay.
You're going to pay because my time is worth a lot more than $250 ,000 for the day. Even if that means I want to just go watch more Marvel movies with my daughter, Vera, because that's more valuable to me than $250 ,000. So yes, I charge a premium for one -on -one and so should you.
Here's where it gets good. When you replace your one -on -one coaching, with group coaching at the same price that you're charging for one -on -one, which you should do, by the way, hint, hint, all of a sudden, you can charge a crazy premium for one -on -one in case someone's like, look, I appreciate the group, but I really want to work with you one -on -one.
Great. That's an option too. So if you're charging currently $10 ,000 for one -on -one coaching, that should become your group coaching price.
And maybe your one -on -one is $30 ,000 or $50 ,000. If that sounds crazy to you, this is why you're stuck. I'm trying to expand your thinking to show you the way out.
I don't want you to be trapped. I want you to have a really open calendar. Look, today as I record this, it is a Thursday, and this is the first day I've been in the office.
I had nothing to do on Monday, nothing to do on Tuesday, nothing to do on Wednesday. Thursday is really the only day these days I'm in the office now. Every other Wednesday, I come in for a call with my inner circle group, but Thursdays are the only day I'm in the office because that's when I have a coaching call with my accelerator group.
That's when I film this podcast. I answer a couple of emails. That's all I got to do.
If that sounds crazy to you, and we'll do easily $3 million this year, that's what I'm talking about. The bulk of that is group coaching programs, okay? I shifted away from low ticket years ago, like courses and memberships and all that stuff, and even shifted away from doing one -on -one coaching because I used to do one -on -one for $54 ,000.
I don't do it for $54 ,000 anymore. I do it for $250 ,000. I shifted everything into two groups.
I have a $27 ,000 group and a $55 ,000 group. That's where I play, and that's where I bring transformation to my clients. So the same is going to be true for you.
Whatever you're charging for one -on -one, becomes your new group coaching program. And then you create a higher ticket program for one -on -one.
That's the goal, right? Okay, let's unpack how to do this. Because you might think, Graham, I don't even know.
I don't understand. What would a group coaching program look like? Very, very simple.
There's three things your group program needs. Number one is video curriculum. Graham, isn't that a course?
Maybe, if you call it that. But you don't want to be teaching live because it doesn't help your people. You want a playbook.
You want to think of your... group coaching program as a playbook. You pay, you join, whether you pay 10, 20, 30 ,000, whatever it is, you're in the group.
Now you get access to my playbook and it can be a series of video trainings that if you run these plays, you will win and get the payoff that you want. Inside of my programs, the video curriculum I have, if you do what I say and teach you in those videos and never interact with me in your life, you will be able to reach a million dollars a year working 20 hours a week or less.
It's designed for that exact purpose. I taught it in such a way you do not need to ask me a single question. And that's the frame I would have in mind for you as you film your video curriculum.
And pro tip, by the way, don't film this and upload it to a portal. Teach it live to your clients the first round on Zoom. Allow them to ask questions at the end of your teaching.
Capture that whole Zoom call and make that the video module. It'll be a way better... training for everyone else because you'll be bringing real teaching energy because there's real people in the room.
And their questions right after you finish teaching, let's say you teach for 30 minutes or 45 minutes, you open it up for 30, 45 minutes of questions, their questions instantly create more content. They instantly improve the content in real time and all that's captured for all future people that join. So my coaching program right now, if you join today, you get access to the 12 weeks of the accelerator trainings.
I taught those live originally. over 12 weeks. But now they're all recorded.
So the great thing is because they're recorded, you don't have to wait. My clients don't have to wait. They can jump in and they can binge or they can jump in and skip to the video module that's most pressing for them right now.
Like if you want to learn how I close $55 ,000 deals, you could jump right to that video training and learn my belief -based selling system where you don't convince or pressure anybody or twist anybody's arm. Like if you have a sales call coming up, you could just go watch that. So that's the power that you can give your clients is they have the playbook right in front of them.
They can just flip to whatever page virtually of this playbook they want and get results instantly. Do not reteach this. Don't do cohorts.
I'm going to take you through for the first three months, then I'm going to sell another group and take you guys through for the next three months. Don't do that. People can join whenever they want, and when they're in, they can start to go to the buffet of your video curriculum.
That's the first component, the video curriculum. It's your playbook. Number two is the calls.
You do need live group coaching calls. Now, I would recommend doing these weekly or biweekly. And it just depends on your schedule, depends on the people's schedules.
My highest level group, my inner circle, it's a $55 ,000 group coaching program. These are people that are doing minimum $20 ,000 a month already. We just have a call every other week.
My accelerator program is a $27 ,000 program. We meet weekly. Why would you have more calls for a lower -priced offer than a higher -priced offer?
Because the higher -level entrepreneurs, they're busy. They don't want to come to a call every week. They're busy.
So they don't need more calls. So every other week is a nice cadence, right? Twice a month is a nice cadence for them.
So I think every other week can work, and I think weekly can work. It just depends on what feels good to you and feels good to your clients. So the purpose of the live calls is not to teach.
It is to answer their questions. So I don't prepare anything for my live calls. I get on.
And here's how I start. I have my clients start by sharing their wins. And this is very intentional.
I want to train them to expect to win. I want to train them to look for wins. I want to train them to want to come next week and report a win, which makes them want to go do the work.
And it's so encouraging for everybody else. The beginning of your call is just positivity and win after win. You may not have any wins at the beginning.
You may have one or two. But as this thing grows, you create a culture of winning and an expectation of winning. And then people go, hey, I want to share a win.
And when they finally do get one, they're so excited to share. So it creates good momentum and it starts off the call in a really, really good light. And then I have my clients pre -submit one single question in a form ahead of time.
I make them submit it at least 48 hours in advance. And the reason I do this is because I want to honor everyone's time. I don't just go around the room answering questions.
This is for my bigger group. If it's a smaller group, you can just, hey, raise your hand, I'll answer your question. But if you have 30, 40, 50, 80 people on a call, you want them to submit a question in advance for two reasons.
One, you want to honor their time, like I said, but then two, you want them to come prepared. Don't just show up and be like, I wonder what I'll ask Graham. No, no, no.
If you can't formulate a single question in advance, you can't make an offer. You can't present on stage. I'm trying to train my people to be concise, to know what they need, to know what they want, and communicate that.
So have them submit a question in advance in a form. It's very simple. And then you just answer questions.
And the purpose of this component of the group coaching program is to help people get unstuck. The playbook tells them what to do. The coaching calls allow you to help them when they're personally stuck, and you can give them personalized feedback.
And this is where it's super valuable, right? This is what they came for is to be able to be in the room with you live. And this is so valuable in an era of AI and clones and all that kind of stuff.
This is why you don't sell courses anymore because people don't value just watching a video by itself. They value. being able to be in the room with you, their mentor, their guide.
And so they want to have the privilege of asking you a question. That's very, very valuable because mentorship and personalized answers to our questions, especially if they're well thought out questions, is the shortcut, right? Like I've been up the mountain of making millions of dollars a year and back multiple times in multiple industries and helped other people do it.
There's probably not a question I've never thought of or been asked, and I can help shortcut the process for you. So you don't go through all the pain I had to go through, right? That's the reason you would hire me is to get you there faster and to get you there with certainty, right?
The only reason I would hire a guy to get me to the top of a mountain is because he's going to know the best way to get up there and I feel more confident I'm going to make it than on my own. Like, here's a map, Graham, figure it out. Like, okay, but can you take me up there?
I would feel like I have higher certainty if a guy takes me up there. That's what you're doing for your clients. You're getting them certainty and speed of the outcome.
Okay, so that's the second component, the calls. You have the playbook, which is the videos. You have the live calls, number two.
And then number three is a private community. You do want to put your people in a group. I use a Kajabi community.
You can use a Facebook group. You can use Circle. You can use a school group, whatever.
Any place for them to be able to chat with themselves, post wins, post complaints, frustrations, vent. Can you review this? What do you think about this?
Maybe a Slack channel. I'm in a group coaching program right now. It's a very active Slack channel.
People are posting all the time. Whatever format you like, have a group somewhere and cultivate the community there. It's very important that people can talk to you and talk to each other outside of the calls.
Now, here's a bonus for you. This is next level. If you really want to be a genius, I would create an AI version of yourself that you give your private clients, including those in your group coaching programs.
And there are so many tools that allow you to do this very easily now. My favorite is Delphi. I use Delphi to create Graham AI.
And Graham AI is my clone. You can text him or you can talk to him, just like ChatGPT or Claude. The voice version or the text version.
And the voice version sounds like me. And Graham AI knows everything I know because I've uploaded every book I've read or written, every podcast episode I've ever recorded, every YouTube video I've ever published, every course I've ever... created coaching call uh challenge i've run everything i've ever taught uh gramai knows and nothing else so he's not the internet it's not all these large language models just scraping everyone else's content it's just my brain how i think and also how i communicate and how i coach and so my clients get access to gramai in between the calls and they they use gramai all the time like they talk to him all the time it's really really cool So that's a pro -level move.
You don't have to do it, but it's very, very easy to set something like that up and add it as a value add to your private clients in your group. Okay, let's do the math. If you're charging $20 ,000 for one -on -one coaching and you turn that into a group, well, you just need to sell four of those a month.
You just need four new clients a month to do $80 ,000 a month, which is just shy of a million dollars a year, right? And keep in mind, every time you add four new clients every month, You're not adding calls.
You could just be doing one call a week, whether it's four people or 40 people. How cool is that? By the end of the year, you would have 48 people in the group, right?
And if you just sold at a cadence of four a year, you'd probably hover around that 50 people in your group mark. But you're doing one call a week, not 50, not 10 or 12, one, and getting paid a million dollars a year. If you have a $10 ,000 coaching container right now for one -on -one, all you need to do is sell eight of those, eight to 10 a month.
And you only still have to do one call a week if you want to. You see how cool this is? And that's if you want to make a million dollars a year.
If you're already making 300K and you want to stay at 300K, but you're packed and you've got like 20 clients, you could just have one call a week and still do 300K. Just sell three of your $10 ,000 offers. two of your $15 ,000 offers or one $30 ,000 offer a month.
Your work does not increase, your income does. And because they're not buying you, they're buying an outcome and you design your group coaching program in such a way that it delivers that outcome, they're gonna be happy to pay for it. Now, you can see the math, scaling to 100K a month or a million dollars a year, however you wanna scale it or measure it.
This is so easy because now every new client isn't a new demand on your time, it's just a new client. You've multiplied yourself. You have cloned yourself because you just created a better container, a better way to fulfill.
We call this part of offer is fulfillment, a better way to fulfill that offer because people don't care if it's one -on -one. They think they do, but they don't. If you sell the outcome, sell the payoff, they will pay whatever to get that outcome or payoff.
And however they... get to interact with you is however they get to interact with you. You must design the program in such a way that you like how you fulfill it.
They will get the result either way. Now, none of this works if you don't have a $10 ,000 or more offer. It just doesn't.
And if you don't have a $10 ,000 or more offer, you will not win this game. And I'm being very serious here. We are in a world where you need to decide once and for all, are you going to be premium or are you going to get left behind?
Because if you don't go premium, you are no different than all the AI slop that can be pumped out and people be like, well, I already have. Claude or ChatGPT or Muse, I can just talk to them. They can give me answers.
If you're cheap or middle of the road, you're going to be lumped in the ultra cheap category. There really is no middle. I really believe in the K -shaped economy.
I did a video on this a few months ago. I think that's applying to our space as well. I think you either go premium or you go to the bottom and it's really crowded at the bottom and very hard to win.
So I think you need to go premium today if you haven't already. You need a $10 ,000 offer or more as your core offer. And if you're like, Graham, I don't know how to do that.
where I have one, but I don't think it's any good, and it's really hard to sell, and I have to convince people, like, I'll give you a bunch of my time, and I'll name my next child after you, and you can come over and have a sleepover, and I'll give you my phone number. If you feel like you're having to promise everything and the kitchen sink to get someone to fork over $10 ,000, you don't have a good offer.
I can fix that for you. That's why I have an entire five -day event or a coaching experience on Zoom all about this. It's called my 10K Offer Challenge.
We're doing it next week. So you want to get a ticket right now before they sell out. The VIP tickets sell out.
So make sure you get one of those. The VIPs get to come an hour early and do group coaching with me and ask me questions. I could literally review your offer in real time and help you out.
But it's just five hours over Zoom next week. And what we will do is teach you how to craft, communicate, and convert high ticket offers. $10 ,000 or more.
You're going to walk out of there. with your own $10 ,000 offer already created. That's my promise to you.
That's literally what you're gonna get. And you're gonna feel so confident in how to sell these things. So if you don't already have a $10 ,000 offer, or you're looking to craft your next one, or you're just not sure, how do I have irresistible premium offers that I don't even have to do one -on -one sales calls for?
How does that even work? Come to the 10K Offer Challenge, and we'll work together in real time. This is literally live.
This is not a recording. It's not AI grams. It's just you getting on Zoom with me and a bunch of awesome people in a room.
And we just transform our businesses and our lives in five days. So it's all below in the show notes or the description. You can go to 10kofferchallenge .com for details.
Hope to see you there. And if you're watching or listening to this right now and you are a one -on -one coach that feels capped and you're considering switching to this group coaching model, Tell me below in a comment or message me on Instagram.
And literally put in the word, no more one -on -one. Put in the comments, no more one -on -one. I'm not going to do one -on -one anymore.
I'm not going to rely on one -on -one. I'm going to build my business around this group coaching model. It will set you free.
So let me know. I want to hear from you. You guys are my people.
That's who I specialize in helping is all of you one -on -one coaches who are stuck and capped. Let's get you to a million dollars a year working 10 to 20 hours a week. so that you can live the life that I believe you were put on this earth to live, all right?
Let me know. I'd love to help you, and I'd love to help you on the challenge next week. Have an amazing rest of your week.
Thanks for tuning in to this episode. I hope it blessed you. I'll see you soon.
The Hook
The bait, then the rug-pull.
Most coaches assume the job means living on client calls. Graham Cochrane says that's a choice of format, not a law, and walks through the group model he uses to run a multimillion-dollar business on one call a week.
Frameworks
Named ideas worth stealing.
12:40list
The three-part group coaching program
Video curriculum (the playbook)
Live group coaching calls
Private community
A recorded playbook tells people what to do, live calls get them unstuck, and a community lets them talk between calls.
Steal forany coaching or consulting offer
16:53model
Win-then-question call format
Open with client wins
Answer one pre-submitted question each
Give personal feedback to unstick people
Wins build a culture of expecting results, and 48-hour advance questions keep large calls focused and respectful of time.
Steal forany live group call
CTA Breakdown
How they asked for the click.
VERBAL ASK
25:19product
“It's called my 10K Offer Challenge. We're doing it next week. Go to 10kofferchallenge.com for details.”
Set up by the claim that you need a $10,000 offer, then a diagnosis of a weak offer, then a five-hour live Zoom event with a promise to leave with your own offer.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
A single-camera home-studio lecture where Cochrane collapses seventeen years of $20 million in high-ticket sales into three rules for selling without pitching.
A 49-minute, single-camera, zero-edit argument against both the teleprompter and the off-the-cuff ramble, built around a five-bullet outline he calls the guardrail method.
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