15:52Jake Trinder · Tutorial
How to Become Disgustingly Good at YouTube
A 15-minute keynote from an operator running 100+ YouTube channels, treating every video as a chain of single points of failure instead of a creative guess.
October 14thThe argument in one line.
Posting one or two evergreen, FAQ-driven videos a year, built around researched titles and thumbnails, can keep generating views, ad revenue, and leads long after a creator stops posting regularly.
Read if. Skip if.
READ IF YOU ARE…
- A YouTuber or aspiring creator who wants views and income that keep coming in during months they can't film.
- A small-channel creator trying to figure out what to post next instead of guessing at random topics.
- Someone building a channel around a niche with an identifiable beginner audience and recurring questions.
SKIP IF…
- You're already shipping evergreen, FAQ-driven content and researching titles and thumbnails systematically, this restates a process you already run.
- Your content is inherently time-sensitive, like news or trend-only commentary, with no stable beginner-level questions to anchor to.
The full version, fast.
Evergreen content is video built around questions beginners in a niche keep asking, which is why one or two of these a year can keep a channel earning AdSense and leads during months with no new uploads. The three-step process: find frequently asked questions through social listening, competitor comments, or AI searches of niche forums; structure the video as an outlined, step-by-step educational piece recorded from notes; then win views by researching three to four recent top-performing titles and thumbnails on the topic and reusing their shared keywords and visuals. The bonus step is layering a genuinely unique angle on top of that research instead of only copying it.
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00:00 – 01:06
01 · The claim: evergreen content pays for years
States the thesis and backs it with her own numbers: six videos posted this year, four of them brand deals, and she still earns AdSense, sales, and coaching applications monthly.
01:07 – 02:01
02 · The 3 steps, plus anchor vs. authority content
Previews the three-step framework and defines the two jobs an evergreen video has to do: be anchor content (surfaces on search) and authority content (proves expertise).
02:02 – 03:19
03 · Step 1: find frequently asked questions
Defines FAQs as the starting point for any evergreen topic and introduces social listening, consuming content to spot ideas rather than for enjoyment.
03:20 – 04:59
04 · 3 ways to surface recent FAQs
Gives three sourcing methods: scan competitor comments for repeated questions, have AI search niche Reddit/forums, or ask AI directly while fact-checking against recent sources.
05:04 – 06:15
05 · Step 2: format, make it educational
The evergreen video needs to be educational, delivered square to camera, with an outline of steps written before recording.
06:16 – 07:39
06 · Writing the outline: steps, then details
Shows her actual note-taking process: list the bare steps first, then go back and add details under each one, reading from notes while recording and editing the pauses out.
07:40 – 10:14
07 · Step 3: title and thumbnail SEO research
The title needs highly searched keywords; the method is screenshotting 3-4 recent top-performing videos on the topic, finding repeated words in their titles, and reusing them, then applying the same comparison to thumbnails.
10:15 – 11:58
08 · Bonus 3b: you vs. them, the unique spin
Copying what works isn't enough, the title and thumbnail also need one or two words or visuals that signal a genuinely unique angle, ideally one she has real experience with.
11:59 – 12:52
09 · Recap and the quarterly assignment
Recaps the three steps plus bonus and challenges viewers to post one evergreen video before the current quarter ends.
Lines worth screenshotting.
- Evergreen content means one to two videos a year, not constant posting, is enough to keep AdSense income, sales, and coaching applications flowing year-round.
- An evergreen video has to do two jobs at once: be anchor content that surfaces when people search the topic, and authority content that proves you know what you're talking about.
- Finding a video topic starts with frequently asked questions, not personal preference, ideally questions beginners are already asking in your niche.
- Social listening means consuming content to spot ideas, not just to enjoy it, watching what's trending before the trend peaks instead of after.
- Checking a competitor's video comments for repeated questions is a free way to mine frequently asked questions for your own evergreen video.
- AI can be told to search Reddit and niche forums for frequently asked questions, but every AI answer should be fact-checked against recent, relevant sources before it becomes a video topic.
- Evergreen content works best as educational, outline-first content: write the steps from A to Z before you record, then go back and fill in details under each step.
- Views on an evergreen video come down to one thing: SEO research on the title and thumbnail, period.
- To write a title, screenshot three to four recent top-performing videos on the same topic, find the words repeated across their titles, and work those words into your own.
- The same competitive-research method applies to thumbnails: look for shared colors, graphics, or wording across top-performing videos and echo them in your own.
- Copying what already works isn't enough on its own, every title and thumbnail also needs one or two words that signal a unique angle the other videos don't have.
- A unique perspective on an already-popular topic, not a brand-new topic, is what tends to produce the best-performing videos.
The three-step system behind evergreen YouTube videos.
EVERGREEN VIDEO SYSTEM
A single well-researched video built on frequently asked questions, an outlined format, and title and thumbnail research can keep generating views and income long after you stop posting.
01The claim: evergreen content pays for years
- Posting only one or two evergreen videos a year can still produce AdSense income, product sales, and coaching applications during months with zero new uploads.
- Evergreen means a video that stays relevant to beginners in a niche indefinitely, not a video tied to a trend, season, or news cycle.
02The 3 steps, plus anchor vs. authority content
- A video built to be anchor content needs to be the one that surfaces whenever someone in your niche searches a related topic.
- The same video also has to function as authority content, proving through delivery and detail that you actually know the subject.
03Step 1: find frequently asked questions
- Pick video topics from frequently asked questions beginners in your niche are already asking, not from whatever you feel like making.
- Social listening means consuming content specifically to spot ideas and recurring questions, a different mode than watching for entertainment.
043 ways to surface recent FAQs
- Reading a competitor's video comments for repeated questions is a free way to source topics other people in your niche are already asking.
- AI can be directed to search Reddit and niche forums for frequently asked questions, but results should be fact-checked against recent sources before you trust them.
05Step 2: format, make it educational
- An evergreen video should be educational and structured, typically delivered square to camera, because that's what builds trust and repeat viewers.
- Outline the video as a sequence of steps from A to Z before recording, so viewers can actually follow and act on what you teach.
06Writing the outline: steps, then details
- Write down the bare list of steps first, then go back through each step and add the specific details and sub-points.
- Treat the outline as notes to glance at while recording rather than a script read word for word, it keeps delivery natural while keeping you on track.
07Step 3: title and thumbnail SEO research
- Views come down to title and thumbnail SEO: the title needs highly searched, relevant keywords, not just whatever phrase comes to mind.
- Screenshot three to four recent top-performing videos on your topic, find the words repeated across their titles, and reuse those words in your own title.
- Apply the same comparison to thumbnails: look for shared colors, graphics, or on-image text across top performers and echo the pattern that's already working.
08Bonus 3b: you vs. them, the unique spin
- Copying what's already working only gets you to parity, the video that wins also adds one or two words or visuals that signal a genuinely unique angle.
- The best-performing videos usually aren't brand-new topics, they're an already-popular topic given a unique perspective the creator actually has experience with.
Terms worth knowing.
- Evergreen content
- A video that stays relevant to beginners in a niche indefinitely, so it keeps attracting search traffic and revenue long after it's published.
- Anchor content
- Content built to rank and surface whenever someone searches a specific topic in your niche.
- Authority content
- Content that demonstrates expertise, so viewers trust the creator as someone who actually knows the subject.
- Social listening
- Watching and scrolling platforms specifically to spot what people are talking about and asking, rather than consuming for entertainment.
Lines you could clip.
00:00
“The one type of video that will pay you for years, that will keep you relevant for years, keep your channel growing for years, is evergreen content.”
02:22
“We need to get comfortable with social listening instead of watching content, consuming it for enjoyment, you start consuming and watching content for ideas.”
10:45
“Whenever you can think of a unique perspective to a popular topic, you're going to have a winning video.”
12:10
“Commit that before this quarter ends, you're going to make your next piece of evergreen content, and watch how it changes your channel.”
Word for word.
Read-along
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The one type of video that will pay you for years, that will keep you relevant for years, keep your channel growing for years, is evergreen content. My definition of that is a video that is forever relevant to beginners in your niche. I have barely posted on YouTube this year.
I think I've had like six videos posting every two to three months. However, four of those videos have been brand deals. I just signed a contract for the remainder of the year.
I get paid still by YouTube adsense every single month. Thankfully, I still wake up to sales in my business and people still applying for a coaching program that I haven't promoted since September. of 2025 and this is all possible because one to two times a year i post what i call evergreen content on my channel so even when i'm not here i'm here my videos are working for me no matter when you're watching this video before this quarter ends whatever quarter you're in right now i need you if you want to actually grow on youtube i want you to post at least one evergreen video long form content on your youtube channel I'm going to tell you how to do it, of course.
There's three key steps and step number three is going to make sure that people actually view and see that video. So before we get into the steps, two things this video needs to do when you make your evergreen video. Number one, this needs to be anchor content.
So whenever somebody searches for a video topic within your niche, you should pop up. If someone searches how to create an ebook, one of my videos, probably the one from two years ago, will pop up.
Or maybe the one from last year might pop up. If someone searches how to grow on YouTube and they scroll a little bit, one of my videos more than likely will pop up. Maybe this one popped up for you.
And so it's going to be anchor content that when someone searches for something in your niche, you pop up. But also this is going to be authority content, meaning that when they're looking at videos that relate to your topic, your niche, you look like you know what you're talking about. step number one frequently asked questions this is how you figure out okay what video should i actually create what should my video actually be about what are very very frequently asked questions that people are asking within your niche ideally beginners because they're the ones always coming to learn something first of all i want you to watch this entire video i will break out and give little tips if you want to just skip past go down below look at the timeline you can skip ahead in the video we need to get comfortable with social listening instead of watching content consuming it for enjoyment you start consuming and watching content for ideas so i can be scrolling on tick tock and let's say like for example let's say i do health and wellness or food recipes whatever and right now on tick tock everybody's talking about peas for fiber eating like frozen green peas and recipes for fibers like a new thing right now and if i'm somebody who i know that oh i want to talk about food i want to talk about wellness
I would stop what I'm doing right now and come up with a series on green peas or come up with different recipes on how to get fiber easily. And so this happens when you're social listening. When you're social listening, you're able to see what people are talking about and then jump in front of a trend before it's at its height.
That's how you get really successful on any platform. Now, do that on the side, but to find a video to record right now, you need frequently asked questions. Two to three ways to do this.
Number one, of course, use AI for ease. But first thing I want you to do is go to a competitor, somebody else already doing kind of what you want to do, who's in the same topic area as you. Go to their videos.
and look through their comments are there any frequently asked questions that are happening within their comments you can have ai do this you can feed ai a link to somebody's channel and tell it to look through their comments and find frequently asked questions and that can then be what one of your videos is going to be about if you have experience in that area because remember we're not just making content that's going to pop up when someone searches we want to also make content that shows that we know what we're talking about you can also go to chat gpt or cloud and tell it to search popular forums reddit forums in the area of entrepreneurship reddit forums in the areas of working out whatever your niche is going to be tell ai to search these popular forums and find frequently asked questions or you can go to chat gpt claude gemini whoever you use and you can ask it what are frequently asked questions in my niche but the thing is this we want relevant recent frequently asked questions and we all know that ai is not always 100 accurate so i would tell it to go out and find like recent relevant sources like how do you know fact check it to make sure you're actually finding topics that are currently relevant and
popular in your niche step number two is format i don't care what type of content you're going to make whether you're a gaming channel a family vlogger whatever no matter what type of content you're going to make this video this evergreen piece of content needs to be educational in nature typically it's going to be you sitting down square up with the camera spitting facts make sure you have an outline before you even sit down to record this video because it's not just enough for you to show up when people search for you you want to make sure that they're actually down into the video listening to you taking notes building trust with you because that's how you're going to get repeat viewers subscribers brand deals etc people need to actually engage with you and trust in you in what you're saying and so for this step for the format you need to take time and write out the steps if the video was going to be about whatever that frequently asked question is okay what are the steps to answer that question what steps can you give somebody from a to z whether it's three steps four steps two steps
So just like you're watching this video, I had three steps. Step number one was to find a frequently asked question. Step number two is focus on the format.
Step number three is coming up next on how to get more views. And so whatever the video is about, make sure you have steps. The easiest way to do this is just think in your head, what are the steps to complete this?
Just put it down. I would have wrote down number one, frequently asked question. Number two, format.
Once I have my steps down, then I go back in and write out any details that I know about that step. So I then went back to step one, frequently asked question, and thought of, okay, what are ways that they can find frequently asked questions? And I wrote those down.
And this is what I do right here in my iPad. Y 'all can't see that, but this is all written down. Can y 'all see that?
This is all written down here. If you're a typer, type on the computer. But I just have my iPad.
and my apple pencil and i sit here and i just brain dump and so you want to make sure and look right now i'm reading my notes as i'm sitting here talking to y 'all i'll pause read my notes and then when i'm editing i just take those parts of the video out so it looks like seamless but i'm stopping i'm pausing i'm reading my notes because why i want to make sure that by the time you in this video you have the steps and you can execute because why you'll trust me and come back for the next video and so will your viewers and then step number three the way that you're going to get actual views on this video is your title and your thumbnail period seo research your title and your thumbnail now i'm going to just give the overview of this i have a very very in -depth video that i'll link somewhere above or below that talks about how to create the perfect title and thumbnail for your video but then key things to remember for your title and your thumbnail the title of this video needs to include highly searched popular keywords okay we're not creating a title just from whatever we can think of because who's going to actually find the video the video title needs to include highly searched or relevant keywords
And then your thumbnail, the job of the thumbnail is to peak their curiosity. So how do you do this? You already know what the video was going to be about.
You've already outlined that video, right? So take that video topic, whatever it is. Maybe I'll search how to get more fiber.
right my video is going to be about green peas and fiber i might search how to get more fiber when i do that i'm going to be looking to see okay are there any videos here that did really well recently so in the past year did any of these get a lot of views i'm going to find like three of them and screenshot them if you find four even better if you find less than three that might not be a popular topic like you think it is So three to four videos, I'm going to screenshot the ones that I see that are pretty popular within the last year.
And now I'm going to literally put those videos on a Word document, the screenshots, and look at each title. Are there any words that I see repeated between each title? If I see repeated words between these three videos that did really well, I'm going to take those words and put them in my title.
Period. That's it. Do the title however you want.
just make sure you include at least a few of those keywords that the other ones have in common done next look at the thumbnails are there any patterns visuals graphics or words that i see between those videos if so i'm going to take a similar idea visuals or repeated words and put them in my thumbnail whenever copying but i don't want to reinvent the wheel i want to take what's done well and then put it on my video as well now here's a bonus step 3b let's call this bonus you versus them again we're not in competition with anybody but like if these videos are already doing well recently then why should somebody watch your video my videos and videos that do really really well are ones that introduce a unique perspective to an already popular topic what's your unique spin to the topic Whenever you can think of a unique perspective to a popular topic, you're going to have a winning video.
And so whatever that unique perspective is, think of one to two keywords that describe it and also add that in that title. So now your title not only has those popular relevant keywords from those videos, but you're going to add one to two words on that title that introduces your unique perspective. Same thing with thumbnail.
yes we're going to use the things that are already doing well but we're going to add on one to two things that introduce my uniqueness showing how i do this differently so now when beginners or brands are looking at your video looking at different videos in that niche they think hmm that one standing out is different than these other three let me click on that one and so going back to that social listening tidbit Whenever you are social listening or just whenever you're doing your research, a question that you can ask yourself when you're trying to decide, okay, there's like five popular questions here.
Which one should I make into a video? Well, which one do you have a unique experience with? Which one do you know a way to do it different than the other people?
That is it. You have three plus bonus steps. to creating evergreen content and you probably have heard a version of this before evergreen content is not a new concept but it is one that you can hold on to right now no matter what quarter or month or day you're watching this video i want you to commit that before this quarter ends you're going to make your next piece of evergreen content and watch how it changes your channel if you guys have any questions about any part of this process let me know in the comments below although i have not been posting a lot this year i want to be back here for the next few months helping you guys specifically with growing your youtube channel your brand your online presence before this year ends Whatever questions y 'all have, leave them down in the comments and I will either be doing another video on your questions or coming on live and answering them face to face with y 'all.
And so thank you guys for watching this video. I will see you guys in my next one.
The Hook
The bait, then the rug-pull.
She's posted six videos this year and still gets paid every month. The trick isn't volume, it's one specific type of video done right.
Named ideas worth stealing.
01:15concept
Anchor Content vs. Authority Content
- Anchor content: you show up when people search your niche
- Authority content: you look like you know what you're talking about
The two jobs a single evergreen video has to do at once, before any of the three steps are even picked.
Steal forany niche explainer or tutorial video meant to rank long-term
01:07list
The 3-Step Evergreen Framework (+ Bonus)
- Step 1: Frequently asked questions
- Step 2: Format (outline-driven, educational)
- Step 3: Title & thumbnail SEO research
- Bonus 3b: You vs. them (unique spin)
The full process for turning a niche FAQ into a video that keeps earning views indefinitely.
Steal forplanning any evergreen video, article, or lead magnet
03:20list
3 Ways to Find Frequently Asked Questions
- Scan a competitor's video comments for repeated questions
- Have AI search niche Reddit/forums for recent FAQs
- Ask AI directly, then fact-check against recent, relevant sources
Concrete sourcing methods for picking a topic instead of guessing.
Steal forcontent calendar research for any niche channel
How they asked for the click.
VERBAL ASK
12:21next-video
“If you guys have any questions about any part of this process let me know in the comments below... I will either be doing another video on your questions or coming on live and answering them face to face with y'all.”
Soft engagement CTA, no hard sell in the video itself; asks for comments and promises a follow-up video or livestream built from them. The course link and paid offer live only in the description, not spoken on camera.
FROM THE DESCRIPTION
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
