Big Idea

The argument in one line.

Choosing a large, growing market over a small saturated niche is what determines whether a product can scale, and Claude can now compress the slowest research step, reading reviews to find an underserved buyer and sizing the opportunity, into minutes.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A beginner who hasn't picked a product yet and wants a structured way to land on one with real sales potential.
An existing physical-product or ecommerce business owner looking for a second product that could meaningfully grow the company.
Anyone willing to spend an afternoon mining their own calendar, credit card statement, and Amazon order history for product ideas.
Someone comfortable screenshotting Amazon reviews and prompting an AI tool like Claude to analyze them for buyer personas.

SKIP IF…

You're looking for a pure digital-product or service playbook, this is specifically about physical products and suppliers.
You want a no-effort shortcut, the process still requires manual research, supplier outreach, and back-and-forth before a product exists.

TL;DR

The full version, fast.

The fastest way to find a $25,000-a-day product is to pick a market big enough to keep growing in, not a small niche you can dominate but never scale past. Start by mining your own calendar, credit card statement, and Amazon order history for categories you're already spending on, then cross those against Amazon's Best Sellers to build a list of 10-20 candidate products. Narrow to your top three, pull 70-100 Amazon reviews for each, and have Claude extract buyer personas and complaints to find the 'silent sufferers' already buying but not fully satisfied. Size that persona's daily sales, then use Claude again to draft the supplier outreach email once you've found a manufacturer through a plain Google search.

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Chapters

Where the time goes.

00:00 – 01:35

01 · Find a $25K/day product

States the promise up front and previews that the full process will be shown over Matt's shoulder, from beginner-friendly product selection to growing an existing business.

01:35 – 02:23

02 · Big fish or little fish?

Introduces the central question: dominate a tiny market or start small inside a massive one. Argues the second option wins because it leaves room to keep growing.

02:23 – 03:42

03 · The couple who dominated and got stuck

Tells the story of a pop-gun product two sellers completely dominated but could never grow past roughly $30,000 a month because the total market was too small and shrinking.

03:42 – 04:52

04 · The 4 categories that always sell

Lays out four durable human-desire categories that drive purchases regardless of the economy: health, wealth, sex/status, and a fourth category revealed later.

04:52 – 08:59

05 · My real calendar and credit card statement

Opens his actual calendar, credit card statement, and Amazon order history on camera to show how personal spending habits reveal product categories worth pursuing, surfacing baby gear, boating/surfing, pet products, and non-toxic home goods.

08:59 – 10:09

06 · How Monster Beverage became $90B

Uses Monster Beverage's pivot from juice and soda to energy drinks, built by modeling Red Bull and then scaling past it, as proof that copying a proven product category is a legitimate strategy.

10:09 – 12:34

07 · What Sam Walton stole

Extends the modeling lesson with Sam Walton copying competitors' retail displays to build Walmart, then applies the same model-and-adapt approach to generate an initial list of product ideas already top of mind.

12:34 – 15:47

08 · Mining Amazon best sellers

Opens Amazon's Best Sellers page, clicks into a relevant category, and scans the top 100 products to turn vague interest categories into concrete, named product candidates like energy gum, electrolytes, and protein bars.

15:47 – 16:58

09 · Exporting reviews the right way

Explains how to pull a usable sample of Amazon reviews for a shortlisted product: full-page screenshots via browser dev tools, sorted by most recent, specifically including 2-4 star reviews alongside the top ones.

16:58 – 19:31

10 · Feeding the reviews to Claude

Uploads the review screenshots to Claude along with the product concept, then asks it to identify the top buyer personas, what percent of reviews each represents, and what each persona likes and dislikes.

19:31 – 21:17

11 · Sizing the persona: $80,000 a day

Turns the persona's market share into a dollar figure: an estimated $100M/year category divided by 365 days, times the persona's 30% share, works out to roughly $80,000 a day, well past the $25K/day target.

21:17 – 23:07

12 · Finding a supplier

Searches Google for '[product] manufacturer' and 'supplier' to surface contract manufacturers and co-packers capable of producing the product, then filters out results that are competing brands rather than actual manufacturers.

23:07 – 24:06

13 · Writing the outreach email with AI

Has Claude draft the first-contact email to a shortlisted supplier, describing the product spec change (doubling the caffeine) and asking for pricing and minimum order quantity.

24:06 – 26:27

14 · The one ingredient that actually matters

Closes on the real lesson: finding a silent sufferer and building them a better product is an act of service, not just a numbers exercise, before a subscribe call-to-action and a tease for the next video.

Atomic Insights

Lines worth screenshotting.

A product's total addressable market sets a hard ceiling on a business long before marketing or execution ever will.
A niche so small that two people making products by hand could dominate it capped out around $30,000 a month in total sales.
Entering a massive market as a small player beats owning a tiny market outright, because the big market still has room to grow.
Nearly every durable consumer product sells into one of four needs: health, wealth, status and attractiveness, or safety and security.
Safety and security is the fourth, most overlooked category in product research, most marketers only talk about health, wealth, and sex.
Scanning your own calendar and credit card statement surfaces product categories faster than brainstorming from a blank page.
Copying a proven product, like Monster Beverage modeling Red Bull's can size, is a legitimate strategy, not a lesser one.
The real targets are 'silent sufferers': people already buying a product in a category but settling because nothing fully satisfies them.
A market full of happy, satisfied customers is harder to break into than one where reviews reveal visible frustration.
Feeding 70-100 Amazon reviews, including 2-4 star ones, into Claude can extract buyer personas and complaints in minutes instead of hours of manual reading.
One persona, 'coffee and energy-drink switchers,' made up 30% of a gum product's reviewers and disliked its weak, short-lived caffeine dose, a direct product fix.
Multiplying a persona's share of a category by that category's estimated annual sales, divided by 365, turns a vague opportunity into a real daily-dollar target.
You don't need to capture an entire market to hit a $25,000-a-day goal, one 30% persona slice cleared it with room to spare.
A plain Google search for '[product] manufacturer' surfaces real contract manufacturers and co-packers for most physical-product categories.
Supplier outreach only needs three things stated clearly: the product spec you want changed, your target pricing, and the minimum order quantity.
Claude can draft a cold outreach email to a supplier once you describe the product change you want, cutting out the slowest, most tedious step.

Takeaway

Pick big markets, then let AI find your buyer

PRODUCT RESEARCH METHOD

A product's long-term ceiling is set by market size, not execution, and Claude can now compress the slowest step, mining reviews for an underserved persona and sizing the opportunity, into minutes.

02Big fish or little fish?

The product choice matters more than almost anything else, it's the one variable separating people who love their business from people who burn out on it.
Choosing between a small saturated market and a small slice of a massive market is the single highest-leverage decision in picking a product.

03The couple who dominated and got stuck

A product that completely owns a tiny, shrinking market still caps out low, in this case around $30,000 a month, with no way to grow without reinventing the business.
Contrasts that with his own coffee company: starting as a small fish in a huge market let the business keep growing without ever changing the core product.

04The 4 categories that always sell

Four categories of human desire never stop selling: health, wealth, sex/status and attractiveness, and a fourth, safety and security.
Most marketers and copywriters only talk about three of the four (health, wealth, sex), leaving the fourth relatively untapped.

05My real calendar and credit card statement

Your calendar and credit card statement surface product interests faster than trying to brainstorm categories cold.
Recurring spending, not one-off purchases, is the signal, repeated charges at a pet store or marine supplier point to a real category, not a fluke.
Picking a product you'd personally buy gives you built-in judgment for whether the product you build is actually good, not just profitable.

06How Monster Beverage became $90B

Monster started as a juice and soda company, modeled Red Bull's energy-drink category, then went all-in and became a $90 billion company.
Modeling an already-working product, rather than inventing a brand-new category, is a repeatable path to building something large.

07What Sam Walton stole

Sam Walton built Walmart partly by walking competitors' stores and copying their best merchandising ideas, the same modeling principle applies to products and to advertising.
Capture whatever product ideas are already floating around in your head first, even half-formed ones, before doing any formal research.

08Mining Amazon best sellers

Amazon's Best Sellers list, filtered to a relevant category, turns a vague interest (health, hobby gear) into a ranked list of specific, already-selling products.
Aim for 10-20 candidate product ideas before narrowing down, more raw candidates means a better shot at finding the real winner.
A product category being old or commoditized (soda, protein bars) doesn't rule it out, Poppi and Olipop proved a modern take on a 130-year-old category can still work.

09Exporting reviews the right way

Sort reviews by most recent, not just top reviews, top reviews can be gamed while recent ones are more honest.
Deliberately capture 2-4 star reviews, not just 5-star ones, that's where the real complaints and the unmet needs live.

10Feeding the reviews to Claude

Upload review screenshots directly to Claude and ask for the top 5 buyer personas plus what percent of reviews each one represents.
Claude surfaced 'coffee and energy-drink switchers' as 30% of one gum product's reviewers, people replacing coffee entirely, not looking for a supplement.
The persona's top complaint, 40mg of caffeine is too weak for habitual coffee drinkers, points straight at a concrete product fix: more caffeine, longer-lasting effect.

11Sizing the persona: $80,000 a day

Divide a category's estimated annual sales by 365 to get a rough daily market size, then multiply by a persona's percentage share to size the real opportunity.
You don't need to capture an entire market to hit an ambitious daily sales goal, one 30% persona slice cleared $25,000/day by more than 3x.

12Finding a supplier

A plain Google search for '[product] manufacturer' plus 'supplier' surfaces real contract manufacturers and co-packers for most physical-product categories.
Expect to filter out a few results that are competing finished-goods brands rather than manufacturers willing to produce for you.

13Writing the outreach email with AI

Describe the product change you want, in this case, double the caffeine, and let Claude draft the full supplier inquiry email.
The ask to a new supplier only needs three things: the product spec, your target pricing, and minimum order quantity.

14The one ingredient that actually matters

The whole process is counterintuitive because it's not primarily about chasing a number, it's about building something better for people already spending money on a worse option.
Choosing a product you'd personally use gives you the judgment to know whether what you're building is actually good for the people buying it.

Glossary

Terms worth knowing.

Silent sufferers: Buyers who are already purchasing a product in a category but aren't fully satisfied with it, the exact group a new entrant should design a product around.
Big fish, little pond: A strategy of dominating a tiny, low-competition market, which works at first but caps growth because the market itself is too small to expand into.
Nootropic: A supplement or ingredient marketed to improve focus, memory, or cognitive performance, such as caffeine or L-theanine in the energy gum example.
Price anchoring: When reviewers repeatedly reference a specific price point in their complaints, signaling that price, not just the product itself, is shaping how they rate it.

Resources

Things they pointed at.

12:34toolAmazon Best Sellers

15:47productNeuroGum

16:58toolClaude (Opus 5)

21:17toolGoogle Search

Quotables

Lines you could clip.

01:02

“I've been building businesses for 17 years and I've sold over $460 million dollars so far in these companies.”

credibility stat, strong pull-quote→ TikTok hook↗ Tweet quote

01:35

“Do you want to be a big fish in a little pond or do you want to be a little fish in a big pond?”

sharp, memorable framing that works as a standalone hook→ IG reel cold open↗ Tweet quote

15:40

“What you're looking for is a group of people that are not fully satisfied, I call these people silent sufferers.”

names a concept in one clean line, very shareable→ newsletter pull-quote↗ Tweet quote

19:40

“This total product just going after coffee and energy-drink switchers is over $80,000 a day, which is well over our $25,000 a day target.”

proof-of-concept payoff moment, the math lands→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

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metaphoranalogy

I'm gonna show you how to find a product that sells $25 ,000 a day at least. That's almost $10 million a year. Now you're gonna be able to use this process that I'm gonna show you over my shoulders to find your own product to either launch a business or grow a business in any market.

Let's get into it. I'm gonna show you exactly how to find a product that sells at least $25 ,000 a day. So if you're a complete beginner, you're gonna learn how to find the best possible product to launch your business.

If you already own a business, then you're gonna learn how to find the next best product that could literally double your entire company with just one product. I'm gonna show you the exact tools, the exact processes, the exact resources that I use for this process, and I'm even gonna show you a few little AI tricks that make this.

extremely easy and extremely fast even if you have no experience in fact i'm showing you all of this over my shoulder so you can see exactly how i do it in real time so you can just follow along and find your own product that can do 25 000 a day or more now i've been building businesses for 17 years and i've sold over 460 million dollars so far in these companies and i've been helping people build businesses for over a decade that in my best estimate have sold billions of dollars in their own businesses so far and what i've seen is that there's one ingredient when it comes to the product that makes all the difference in the world of people that absolutely crush it and love their business versus people that stagnate or fail and end up hating their business and so we're going to talk a lot about that here in just a few moments so here's the question do you want to be a big fish in a little pond or do you want to be a little fish in a big pond I'm here to tell you the answer to this matters way more than you may think.

So what most people do, and this is what I actually used to teach people and it worked fairly well, but now it's not the way you want to pick a product. So back in the day, you would go find some tiny little market that these big companies didn't care about selling some obscure product that it was just not worth time of bigger businesses to sell.

You would go and you would try to just dominate that market. You would apply all the good marketing stuff, good copy, good advertising, everything you possibly could, great packaging, and you would dominate this market and it would 100 % work. But then what would happen?

You could never grow past that because the market wasn't big enough. And so this happened with some people that I taught. And so these people sold this pop gun product and it was a nice older couple.

And I believe they were even making these things themselves, which is kind of crazy. And they absolutely dominated this market. But then what happened?

They could never grow. The total market was like 30 grand a month because nobody wants to buy these things anymore, unfortunately. It used to be kind of a kid's toy, sold at mall kiosks and carnivals and that kind of thing.

But now kids want to play video games and whatnot. And so they own this market but can never grow. So then the only way to get out of that situation is basically to completely reinvent the business, which is extremely hard to do.

Instead, if you enter a big market or a big pond as initially a small fish, that can grow bigger and bigger and bigger without having to find a new market or a new pond, that's a much better way to build a business today. This is exactly what we've done.

So we sell coffee. And this is one of the biggest markets on the planet. We found our own niche within this market.

We started off as a little fish, but we haven't had to change our product. And we've been able to grow. This year we'll do probably...

over 60 million dollars in sales and there's no reason why we can't take this business to hundreds of millions of dollars in sales so that's the exact same approach that we're going to take to finding your own product that can do at least 25 000 a day so now that you know you want a big market where do you start well there's four main categories that you can use as a starting point to build a business no matter what's going on in the economy no matter where you live in the world these are human desires and needs that never change so there's health products?

things that make us look better, feel better. There's things to help people make money or save money. There's sex, which is, you know, we're wired for reproduction.

So anything that makes people feel more attractive, feel more powerful, feel more important, think luxury products, and just about anything else that makes you look better, that falls into the sex category. And there's one more category. So if you listen to any marketers or copywriters, they'll talk a lot about health, wealth, and sex, but there's one more category that, is just as good as these that nobody else talks about.

But where do you personally start? Now, there's a good rule of thumb that I recommend you follow is that to uncover your personal interests. Because if you're gonna build a business, you're likely gonna build this thing for years.

So why sell something you don't even care about? It's gonna be way more fun to sell a product that ideally you use personally or somebody around you does. It's gonna be so much more fun building your business.

So the way to start is to look at your calendar and your credit card statement. and so we're going to do something a little fun here we're going to look at my calendar and my credit card statement and hopefully nothing weird pops up here all right so if you want to find out you know the kind of things that you're interested in you just can't think off the top of your head best two places to look your calendar and your credit card statement nowadays it's also a good idea to look at your amazon order history and so if i'm looking over here on my calendar this is you know past 30 days or so and so um you could see a lot of random kind of like business stuff or whatever but you'll see this start popping up and so i do a lot of wake surfing so i got a wake surfing there i've got doing something with my boat here um not really else i'm going to the movies restaurant i'm doing this other surfing thing out in waco which is kind of like this big surf pool more surfing stuff my wife you know is pregnant so we're going to be having a baby and so we've also got that so we've got

what would i find out here we've got baby stuff and we've got some surfing stuff so those are the things that i would notice on my calendar if you're real big into like running or painting or whatever other kind of stuff you got going on. How did you actually spend your time?

Those are things that you're interested in. Now, if I look over and I'm just going to write these things down. So as categories, I'm going to say baby stuff.

And then I'm also going to say surfing, wake surfing, boating. So those are two good categories. And then if I look at my credit card stuff here, you know, we're eating stuff, we're buying a lot of stuff on Amazon, getting stuff with my cars taken care of.

Food. Oh, Tomlinson. So this is a pet store.

So we for sure spend a ton of money on our dogs. So I'm going to say dog. So we got that going on.

Furniture stuff, you know.

Healthcare. I don't even know what half this stuff is. Next level marine.

This is more boat stuff. So $2 ,300. Spend a lot of money on boat related stuff.

More food things. Massage. I think that's for my wife.

Just normal house stuff. So nothing as interesting there that I can kind of pull up. That's our Waco Surf thing.

More dog stuff. More dog stuff. Cool.

And so then let's take a look at Amazon stuff. So we've been ordering a lot of stuff. We got a baby on the way.

So who knows what's going to pop up in here. So we got our coffee. So I own a coffee company.

And so ordered a new coffee canister. So I can probably put like coffee related accessories. and this is some workout stuff these are some stuff for notes more baby stuff drink wear books dishwasher detergent so like this is interesting because it's dishwasher detergent non -toxic dishwasher detergent my wife is ordering that but i would say like non -toxic home stuff and so that's like a big category for us and um yeah and so you'll get the idea so deodorant sort of similar idea workout stuff so that's probably the last thing i'll write down Workout stuff is um, you know buying a lot of stuff for the home gym for health and fitness And that's how we end up spending our money.

So those are the main categories I would start with so I'd recommend you do the same exact process. You can do it pretty quickly I mean it took like, you know, only a few minutes And so this is as you can kind of see this is gonna fall into these same categories. So we've got health wealth sex and then there's a one extra category that you may want to consider you know you can just look for products in this category if you're already interested in it or you may just see it pop up in your calendar your history or the stuff that you're buying i'm going to call it safety and security So this is a big one.

If you look at Maslow's hierarchy of needs, it's very near the bottom is people want to feel safe. They want to feel secure. So this is another great category.

Anything, you know, people make a killing selling survival related products. So that's not necessarily going to improve your health other than maybe keep you from dying if something really bad happens. It's not necessarily going to make you money.

In most cases, these people are spending a ton of money and it's not necessarily going to help your sort of like. reproductive fitness, but it will help you feel safer in your life. So that's a big fourth category you want to consider when looking for products inside your own history or even outside your own history.

So now we need to find some exact products that we can actually sell. So how did Monster Beverage become a $90 billion company? Well, the way it worked is they were actually a juice company back in the day, believe it or not.

They started off actually selling natural sodas. But then they started selling juices. And then it was like the late 90s.

And they saw that this energy drink thing was just kind of taken off. So they launched their own energy drink. It was called like Hanson's Energy.

And they were like, man, this thing started selling really well. So then they created another one. I don't remember the name of that one.

But then they ended up saying, okay, we really want to double down on this energy thing. So they ended up doing a focus group with some people and they wanted to create it in this massive can because here was Red Bull and their tiny little 8 .4 ounce can. They wanted a big one.

And somebody in that focus group was like, man, this thing is a monster. And so that's how they ended up coming up with the name Monster Beverage. And that product ended up becoming 90 % of their sales.

They sold off all their juices and sodas to Coca -Cola and they actually absorbed. Coca -Cola's energy drink business, and they went all in on energy drinks. So the lesson there is they found something that was working for somebody else at first, modeled that, did it in their own business, and just kept doubling down.

The way Walmart was built was the exact same way. Sam Walton would run around all these different retailers and be like, oh, I like how they did their shelf here. I like how they did their end cap here.

I like how they display this stuff over here. And he just stole all those ideas. he found stuff that was working modeled it and then built one of the biggest and longest lasting businesses in history and you see this principle again and again and again and it works for advertising as well even though we're focused on product right now i've had one video that went viral on tick tock that all i did was i modeled it after somebody else literally almost scene by scene but i created my own version with my own content over a million views i copied my own video hundreds of thousands of views and so this process works no matter we're talking about products or advertising or any other aspect of growing your business all right so if i want to go find products the first thing i want to do is find out what's selling well so if i kind of lump in a couple of these categories so like you know coffee typically healthier coffee non -toxic home stuff workout i could dig into those specific categories but let's just call those you know like health and so the first thing you want to think about is you know what is in your head that

could already be something you would possibly want to sell. So these are things that you've just been picking up over time. Like this product could sell really well.

That product could sell really well. This would be a cool idea. We all have these ideas.

So I would capture those first because there's no reason why those can't be good ideas. So there's like this product that I thought was super cool called Neuro Gum. And so it's basically like a gum that has like some caffeine and some other nootropics or vitamins or something.

So it's like kind of like a, I'm just going to put the category down, healthy gum. And so that's an interesting product. Another ones that I've seen doing really well, testosterone supplement.

And don't worry about filtering these ideas. These may not things you even want to research, but just go ahead and write them down. And so greens, gummies, I've done a whole study on grooms.

So there's no reason why any brand has to be the only one selling a product. If another brand sells hundreds of millions of dollars a year of a product. It's not a bad idea to go copy them or build something quite similar and build your own $10 million a year business.

Like that's not a bad model whatsoever. I mean, that's basically what a lot of these social media platforms have done and other brands have done is they just model what was already working. Another one, Electro Lights.

And I've also seen this one brand called Primal Queen. And so that one seems to be working really well. Primal Women's.

So I'm like, okay, I've already got a starting point for some ideas in this category. So now the next thing I want to do, because we're talking about physical products, is I just want to look up Amazon best sellers. So if I look up here, and then I'm like, okay, what category do I want to look in?

And by the way, if you just do that quick Google search, you'll end up on this page. And the cool thing is that you can go click on any category on the left, and now you can immediately see the top 100. So now I'm looking at the top 100 best -selling products in this big category.

and i can just start kind of looking through these so dude wipes bathroom wipes um we can pop these in here bathroom wipes and then if i keep scrolling we got a hole so electrolytes is right there which we already captured um healthier toothpaste so that's kind of cool fluoride free toothpaste and then we got some stain remover we got some creatine problem with creatine is it's like unless you do something newer with that product it's so commoditized that one could be kind of hard but you may be able to find an angle there so not necessarily a bad idea um i'll go and write it down with the heck maybe there's an angle there so i'm gonna put creatine um sandwich bags and collagen peptide protein bars is another cool one protein bars it seems like that category has been around forever but there's a company called David, that's absolutely blown up, literally just selling protein bars.

The 8 millionth protein bar that's ever been made. But taste and trends and preferences, they always change. And so, I mean, you've seen some of these people like sodas.

Coca -Cola has been selling sodas for, I think, almost like 130 years or something now. But here we are with Poppy and Olipop building billion -dollar companies selling a modern version. of a soda so just because it's been sold a lot before doesn't mean it can't be a good business we've come up with these ideas so we have one two three four nine and so that's plenty to start with ideally you'd be you know build 15 or so 10 to 20 is good and so that gives you some products that now the next step is what do people want in this market and how much are they selling so the first step you want to do is to figure out like which ones of these would you be the most excited to sell and so i would just mark those um you could put most excited to sell And then I would put this gum thing still seems cool.

Something in the gummy space seems very interesting to me.

Protein bars also interesting. And so any of these could be good. So you may end up circling back on some of these other ones, but let's just start with these as the top three.

So within this big market, what you're looking for is a group of people that are not fully satisfied. So if you're looking at this big market and there's a lot of happy people, that's why they're buying this product. But then there's some people that I call silent sufferers.

These are people in this massive market that are still buying it, but they're not fully happy with the products out there. They're just kind of settling. so that's who you're looking for when you start researching existing products because you're going to create your own product that caters to those specific people and that's how you're going to win in this market so if i'm over here looking at this product for example this neuro gum and if i click their ratings on amazon and you could also get this on shopify though amazon's a little more unbiased and then so here's all their top reviews so tons of good information here so what you can do is you can just start exporting these and so On Mac, you can just Google this, like, how do I take a full -page screenshot?

There's also apps for this, but I just looked it up. So it's Command -Shift -P on a Mac. Command...

Oh, I need to right -click. Right -click, inspect, Command -Shift -P, and then screenshot. And so all I'm doing is capturing a full -page screenshot.

There's also tools that allow you to export a bunch of reviews. So I'm just going to export the... reviews that are the top reviews.

I'm also going to change this to most recent. I could click and just keep expanding these to show more, show more. The more reviews, the better.

But I'm just doing this relatively quickly. And so then if I'm over here in developer tools, I'm going to go ahead and screenshot. You just want to gather as many reviews as possible.

And then I want to take a look especially at people that are you know kind of somewhat dissatisfied. So we're going to take a look at some four stars and then and then we're going to take a look at three stars and then we're going to take a look at some two stars.

All right so now that we have that raw information I want to go back to this to Claude and so I'm going to basically upload all of those reviews that we just gathered.

And then I'm gonna tell Claude that I want to create my own nootropic healthy gum with caffeine plus other healthy ingredients, kind of like narrow gum. Screenshot of Amazon listing attached. I want you to...

Look at their reviews in the screenshots and tell me a few things. Number one, who is buying this? Give me the top five or so personas and what percent of reviews those represent.

What do each of the top personas like and dis... like about this product. And that's it.

And now you're letting Claude do this research for you that before you would have to do manually, have a human sort of dig through stuff. Now Claude is just kind of getting to work for you. All right, so let's see what it says.

I gave it basically 70 reviews. Like I said, the more the better, but 70, I'd say 100 is a good sample as long as you're choosing most recent reviews and top reviews. Most recent are going to be even better because sometimes there's fishy games that can be played with top reviews.

But most reason is pretty unbiased. And so it looks like coffee and energy drink switchers. So they're not buying a nootropic.

They're buying a delivery format. And so they're basically saying this instead of coffee, which is kind of crazy. Speed, you know, that kind of thing I see can being a thing.

And so that's good. So they dislike that 40 milligrams, half a cup of coffee. So habitual coffee drinkers feel nothing.

So maybe there's an opportunity to ramp up the caffeine content, which is basically what energy drinks do. and the effective short so they want it to last longer so this is something you could talk with the manufacturer about like how do we make this last longer situational users people that are doing afternoon slump driving work sprints that's 25 of the market what they don't like is pricing which is not something you want to worry so much about they want some better flavor one four star review is titled lose flavor fast and so this is interesting so Say you wanted to pick this market, coffee and energy drink switchers.

So I would go over into our personas, coffee and energy drink switchers, but there's so many of these. These energy drinks do insane numbers and there's a lot of people selling coffee as well. And then it said that that's like 30 % of this market.

So I took our $100 million in annual sales, just divided that by 365. So let's say it's like 270K a day. And then if we were able to capture 30 % of that market relates to this persona, so this total product just going after this coffee and energy drink switchers is over eighty thousand dollars a day which is well over our twenty five thousand dollar a day target so we don't even have to dominate that one subset of this bigger market to be able to achieve our goals so this is the kind of product we're looking for so we would basically go through the same exact process with these other products so we would look at the top gummies products we would download as many reviews as possible ask claude or any other ai tool Who's buying this thing?

What do they like and don't like? Then we would estimate of those personas, then how much in daily sales does that equate to? Same thing with protein bars.

So this allows us to do really quick, really effective product research. So you know that if you go create a product that's tailored to these people, because these people are not just thinking about buying this, they're already buying this. That's the only way they made it into these reviews.

Now you can go out there and build a product that people are actually going to want. You're in this big pond. You start off as a little fish going after a small part of air and that allows you to grow in this market that's already growing and is massive.

And so that's how you find a $25 ,000 a day product. And if you want to go deeper into the three things that matter most for the types of products you want to sell that can hit $10 million. i'll link to this video in the description but watch that next so now how do you actually find a supplier for this kind of product so you find a product you're interested in it's going to sell a lot you know who you're going to sell it to you know exactly what you're going to fix about this product in our case easiest option double the caffeine content and so um how do you find that product well all you have to do is use our friend google you could probably use ai now but google works just as well so i'm going to say energy gum manufacturer And so we'll see a lot of different options here.

And so energy, gum, some of them we manufacture, some of them will not be. And so we'll just kind of open up. So NeuroGum is actually one there.

And then we can also even add supplier here if we want to get some more options. So we already opened that one. This is maybe not a supplier.

Gum manufacturing. Gum factory.

Functional gum and mints. So that'll probably give us enough options. So this one looks like an actual brand.

So we'll skip that one. These people looks like they can do exactly what we're talking about. So now we found one supplier.

So you just want to find a few of these suppliers. And nowadays, back in the day, we used to have to give people special templates for contacting suppliers. Nowadays, you can just use AI.

And you could say...

I want to create my own energy gum but with double the caffeine like we talked about in Persona 1. I want you to write me an email so I can get info on what it would take to make this product. with this supplier.

I ultimately want the best pricing and minimum order quantity while letting them know I'm serious about building a business. We don't need correcting our grammar. We're talking to AI.

And so then, yeah. So it's basically going to pull up their webpage and it's going to write us a tailored email. So then, All we have to do from there is we can either just start contacting them and we're good to go.

And so they'll make the product for us. We'll have to be a lot of back and forth. We'll build our brand name.

Once again, you can kind of leverage AI for a lot of this stuff. And that's what it's going to take to turn this product into something that you can actually go out and sell. And you've done something that 99 out of 100 people don't do.

You found a big market. You found a group of people that are unsatisfied. You've estimated sales so you know you can actually make money in this space.

And then now you're creating a better solution for people, which is the whole big lesson here. That's the one ingredient that I found matters more than anything is this whole process is really counterintuitive because it's really about service. So we're all like, how do we make as much money as possible?

How do we go after these big dollar amounts? But what you're really doing here is you're creating a better solution for people who are desperate for one. You're creating a better product for people that are looking.

for something that's better. They're already buying something. They're already spending their hard -earned money.

You're going out there and saying, hey, we can do this thing better for you. Now, it's up to your judgment whether you think you're selling something good for people or not, which is why I recommend selling a product that you actually buy or use because then you can use that judgment. For example, we sell coffee.

I totally understand that some people's argument is that you should not drink coffee. People don't need to be drinking that caffeine. that's totally fine.

There's other people that say, you should absolutely be drinking five cups a day because there's a lot of antioxidants, there's potentially longevity benefits. So it's up to you to make some of those value judgments. But if it's a product that you would buy if you were on the other end, you're doing something good for people, in my opinion.

So this whole thing comes down to creating a better product for people that are wanting it. And that's how you win long -term in this game. So I'm sharing everything I know about building businesses as quickly as possible online using this model.

So go ahead and subscribe to my channel right now. Then jump over and watch this video next because you're going to see a case study of how one guy built a business from nothing to a billion dollar exit in three years. which you can apply a lot of those lessons to your life and building your own business, even if your goal isn't a billion dollar aspiration, but if you want to build a million dollar, $10 million plus business, you're going to find something in that video that you can apply right now.

So go watch that.

The Hook

The bait, then the rug-pull.

Matt Clark has sold $460 million worth of products over 17 years, and he says the single biggest lever isn't marketing, copy, or ads, it's which product you pick in the first place. This walkthrough turns that judgment call into a process: mine your own spending habits for ideas, cross them against Amazon's Best Sellers, then let Claude read hundreds of reviews to find the exact buyers a new product should be built for.

Frameworks

Named ideas worth stealing.

01:35concept

Big Fish, Little Pond vs. Small Fish, Big Pond

Dominating a tiny market caps growth permanently; entering a massive market as a small player leaves room to grow for years without changing the product.

Steal forevaluating any new product or niche idea before committing to it

03:42list

The Four Categories of Human Desire

Health
Wealth
Sex (status / attractiveness)
Safety & Security

Nearly every durable consumer product sells into one of these four needs; safety and security is the most overlooked of the four.

Steal forbrainstorming new product or offer categories

00:00list

The $25K/Day Product-Finding Process

Mine your calendar, credit card, and Amazon history for personal-interest categories
Cross those categories against Amazon Best Sellers to build 10-20 product ideas
Narrow to your top 3 by gut excitement
Pull 70-100 reviews per product and prompt Claude for buyer personas plus complaints
Size the daily sales opportunity for the most promising persona
Find a supplier with a plain Google search
Have Claude draft the supplier outreach email

The full step-by-step method demonstrated in the video, from idea to supplier contact.

Steal forany new physical-product launch or product-line expansion

CTA Breakdown