18:51Nick Puru | AI Automation · Tutorial
5 Claude Skills To Make Your Websites Look Ridiculously Good
A stacked five-skill Claude Design workflow, and the build-then-critique loop that keeps it from settling for generic output.
August 25thThe argument in one line.
A free AI-built website isn't the product, it's the foot in the door: give local businesses a working site for nothing, charge a low monthly retainer to keep it running, and use the trust that buys to sell a bigger automation or consulting service later.
Read if. Skip if.
READ IF YOU ARE…
- A beginner freelancer or aspiring AI agency owner who has no clients yet and wants one repeatable offer instead of five half-built ones.
- Someone who already knows how to use an AI website builder, or is willing to learn one, and wants the sales model wrapped around it rather than another build tutorial.
- Someone cold-outreaching local trades and service businesses (remodelers, plumbers, roofers) who wants a lower-friction way in than a cold pitch.
SKIP IF…
- You already have a website-agency retainer offer and outreach system working; this covers the same '$300/month, 100 clients' math you've likely already found.
- You're deliberately targeting high-ticket ($10K+) clients; this is explicitly a low-price, high-volume, foot-in-the-door strategy, not a premium positioning play.
- You want a click-by-click GoDaddy Airo build tutorial; the demo here is secondary to the sales model around it.
The full version, fast.
Most 'sell AI websites' videos stop at the build. This one argues the build was never the hard part: AI builders like GoDaddy Airo now turn a 20-hour site into a 20-minute one, so you can build a real, finished website before a business owner ever agrees to talk to you. The model is four steps: give the site away free, ask for nothing up front, charge a low retainer ($300-500/month) to keep it hosted and updated, then use the trust that buys to sell a bigger service like automation or AI consulting. A four-question filter (customer value, market size, business messiness, competition) picks the niche; home remodelers are used as the worked example throughout.
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00:00 – 01:36
01 · What every "sell AI websites" video leaves out
Frames the real problem as getting paid, not building the site; introduces the GoDaddy Airo sponsorship.
01:36 – 03:19
02 · The 4-step model: free site, retainer, trust, upsell
Free website, no commitment asked, low monthly retainer, then a bigger back-end sale.
03:19 – 05:22
03 · Why a free website gets you in the door
The fast-food burger/drink analogy: the cheap item earns the right to sell the profitable one.
05:22 – 08:28
04 · 100 clients at $300/month vs. 2 at $15K (the real math)
Same $30,000 in revenue, very different concentration risk, sales-rep volume, and cancellation behavior.
08:28 – 09:10
05 · Who to sell this to
A candidate list of local-service niches sharing the same underlying problems.
09:10 – 12:06
06 · The 4-question niche filter
Customer value, market size, business messiness, and existing competition as a niche-picking checklist.
12:06 – 14:24
07 · Running the filter on home remodelers
Applies the four-question filter live to home remodeling as the worked example.
14:24 – 17:11
08 · Why this niche keeps paying you every month
Retention comes from the site staying handled, same-day changes, and leads visibly turning into jobs.
17:11 – 17:50
09 · Speed to lead: why the free site matters
Whoever responds to a new lead first usually wins the job.
17:50 – 19:33
10 · Why building this with GoDaddy Airo AI Builder
All-in-one hosting, database, and payments in one account, framed as fewer things that can break.
19:33 – 21:14
11 · The remodeling company we're rebuilding
Audits a real remodeling company's outdated existing site before rebuilding it.
21:14 – 22:31
12 · Two builds: from a reference site and from scratch
Builds one site by referencing the existing company site, and a second, 'Nick's Remodeling,' from a plain-text brief.
22:31 – 25:48
13 · 6 tips for better AI prompts
Say what you want, name the page/section/fix, one job per prompt, never let it guess real details, be specific, type 'continue.'
25:48 – 27:48
14 · Reviewing both sites and editing in the editor
Compares the two generated sites and shows point-and-click and prompt-based edits.
27:48 – 29:28
15 · One prompt to add lead capture
A single bundled prompt adds the contact/chat inbox, booking, estimator, Stripe deposit, staff login, and SEO.
29:28 – 30:48
16 · Exporting the code and what it costs to start
50 free credits with no card required; publishing on a custom domain needs a paid plan, ideally after the client says yes.
30:48 – 32:00
17 · How to get clients without pitching
Build the site first and send a private, unpublished preview link instead of asking for a call.
32:00 – 33:26
18 · Where to reach local business owners
Match outreach channel to the niche: calls/texts for trades, email/LinkedIn for professional services.
33:26 – 35:11
19 · What to send them (and what not to ask)
Reference something specific, lead with the link, never ask for a call.
35:11 – 37:52
20 · Turning the website into a bigger AI agency offer
The website is the vehicle for trust, not the destination; closes with community and mentorship CTA.
Lines worth screenshotting.
- A website that used to take 20 hours to build now takes about 20 minutes, which is what makes giving it away for free economically possible.
- 100 clients paying $300 a month equals the same $30,000 as 2 clients paying $15,000, but losing one client costs about 1% of revenue instead of 50%.
- Selling is a skill that needs volume: a $300/month offer generates roughly 50 sales conversations a quarter, a $15,000 offer generates about 5.
- Small monthly charges survive on inertia because canceling feels like a chore; large invoices get reviewed every quarter by someone whose job is deciding if it's still worth it.
- About 27% of American small businesses have no website at all, and the rate jumps to 45-56% in trades and contracting versus 15-25% in professional services.
- A home remodeling company's average job is worth roughly $52,000, so one extra referral a month can cover a $300 retainer thirty times over.
- Never let an AI website builder guess a real business's name, services, or prices, since it will confidently invent a plausible-looking pricing table that's wrong.
- Clients don't buy 'more Google reviews,' they buy the outcome: reviews mean higher ranking, higher ranking means more calls, more calls means more jobs.
- Sending a prospect a private, unpublished preview link removes the friction of a sales pitch because nothing of theirs has been touched and there's nothing to say yes to yet.
- Trades and contractors respond better to calls and texts than email, while law firms and accountants live in their inbox, so the same free-website play needs a different outreach channel per niche.
- Personalizing outreach with one specific detail about the prospect's actual business converts three to five times better than a templated blast.
- The free website is never the business; it's the vehicle that earns enough trust to sell a retainer, and later, higher-margin automation or consulting work.
A free site is a sales tool, not a favor
THE RETAINER FUNNEL
A free website only works as a business if the retainer price is kept deliberately low and boring, because that is what makes it survive on inertia instead of getting reviewed away.
01What every "sell AI websites" video leaves out
- Most website-building demos end at publish; the actual hard part is getting a business owner to pay for it, which this video treats as the real subject.
- AI has cut the cost of building a website low enough that you can build the real, finished thing before a prospect ever agrees to a call.
02The 4-step model: free site, retainer, trust, upsell
- The model is four fixed steps: give a genuinely free website, ask for zero commitment up front, charge a small monthly retainer to maintain it, then sell a bigger service once trust is earned.
- The retainer price is chosen to be low enough that saying yes takes no real decision from the prospect.
- The upsell doesn't have to match your existing skills, it has to match what the business will actually pay for.
03Why a free website gets you in the door
- Cheap-item-first is one of the oldest structures in business, like a fast-food burger selling the drink: the low-cost entry offer earns the right to sell the profitable thing next.
- Two rules keep the model from breaking: the next offer has to be something you can already deliver with no new skill or tool, and you don't add a second offer until the first one is already converting.
04100 clients at $300/month vs. 2 at $15K (the real math)
- Two $15,000/month clients and 100 $300/month clients both total $30,000, but losing one client costs 50% of revenue in one model and about 1% in the other.
- Client expectations scale with price: a $300/month account expects the site to work, a $3,000/month account expects to be treated like a priority hire.
- Volume builds the sales skill itself: a $300 offer produces roughly 50 sales conversations a quarter versus about 5 for a $15,000 offer, so the cheaper offer trains you faster.
06The 4-question niche filter
- Before picking a niche, check what one customer is actually worth to the business (LTV); if their average customer is worth too little, a monthly retainer becomes a cost they'll eventually fight.
- Confirm there's a large enough pool of that business type (TAM) to keep you busy for years, not just the next month.
- Favor niches that are operationally messy (missed calls, manual quoting, slow follow-up), since that mess is what creates room to sell automation or consulting later.
08Why this niche keeps paying you every month
- What a client is actually paying for every month is that the site stays handled: hosting, security, and changes happening the same day instead of a two-week wait.
- Retention lives or dies on leads visibly turning into jobs, not on a monthly report; the owner needs to watch his own phone ring.
- Sell outcomes, not features: don't tell a client they'll get 'more reviews,' tell them more reviews means higher ranking, which means more calls and more jobs.
10Why building this with GoDaddy Airo AI Builder
- Picking one all-in-one builder, with hosting, database, booking, and payments under one account, instead of stitching together separate tools, means fewer moving parts that can break while you're not watching the site.
136 tips for better AI prompts
- State what you want, not what you don't want; 'don't make it look cheap' gives an AI builder nothing to act on, a specific color scheme does.
- Name the exact page, section, and the fix when requesting a change, instead of a vague 'the form is broken.'
- Give the builder one job per prompt; bundling four requests together means it has to guess which one you actually care about.
- Never let the AI guess anything real, like the business name, its services, or its prices; it will invent a convincing but wrong pricing table.
15One prompt to add lead capture
- The feature set that actually turns a brochure site into a lead-capturing tool is one bundled prompt: a contact form and chat widget feeding one shared inbox, a booking page, an estimator that collects contact info before showing a price range, an instant email notification, a Stripe deposit at booking, a staff login, and page-level SEO.
- The finished site's code can be exported and handed to a developer or hosted anywhere, so a client who wants to leave the builder isn't locked in.
17How to get clients without pitching
- Asking a business owner if they want a website gets ignored, since they've already learned to tune out that pitch; building it first and sending the finished thing removes the ask.
- Sending a private, unpublished preview link costs nothing if they say no, since nothing has gone live on their domain or account yet.
18Where to reach local business owners, and what to send them
- Match the outreach channel to how the niche actually works: trades and contractors respond to calls and texts because they're in the field, while law firms and accountants live in their inbox and respond to email or LinkedIn.
- Reference one specific, non-flattering detail about the prospect's actual business; personalized outreach converts three to five times better than a templated blast.
- The message should be the link, not a request for a call; asking 'do you have 15 minutes?' is the highest-friction version of the same offer.
20Turning the website into a bigger AI agency offer
- The website was never the product, it's the mechanism that gets the owner to trust you enough to ask what else you can fix once the retainer relationship is already working.
Terms worth knowing.
- LTV (lifetime value)
- The total revenue a single customer is worth to a business over the life of the relationship, used here to decide whether a niche's customers are valuable enough to justify a retainer.
- TAM (total addressable market)
- The number of potential customers in a niche, used to check there are enough businesses of that type to keep an agency busy for years, not just the next month.
- Retainer
- A fixed recurring monthly fee a client pays to keep a service running, such as hosting and updates, instead of paying per project.
- Speed to lead
- How quickly a business responds to a new customer inquiry; the first business to respond usually wins the job when a buyer contacts several companies at once.
- GoDaddy Airo
- An AI website builder that generates a full site, database, forms, and payment setup from a plain-English prompt; used in this video to build and host the client sites.
Things they pointed at.
29:00toolStripe
Lines you could clip.
03:52
“the margin is almost entirely in the drink and the fries”
05:30
“half my revenue, it's completely gone in one email, and I cannot fix it in this instantly”
14:55
“we never say what something actually is, we instead show what it does”
30:55
“we do not ask, we build it, and we send it”
33:40
“the link is the ask right there”
Word for word.
Read-along
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metaphoranalogy
Everybody online is telling you to sell AI websites for $10 ,000 to your local businesses. And every video about it seems to end the same way. Somebody types a prompt, a website appears in maybe 20, 10 minutes.
It looks great and the video is over. But that is the easy part. Nobody shows you the business owner actually paying for it.
So in this video, I'm going to do exactly that. I'm going to take a real remodeling company, rebuild its website from scratch with AI, and then turn it into something that can actually capture. and book leads.
And then I'm going to be showing you how I would be getting that website in front of the owner without pitching him first. Because the interesting part about this isn't that AI can be building a website in 20 minutes anymore. It's that you can actually build the website before the business owner ever talks to you.
You can give it to him for free and use that as a way into a much bigger client relationship. And by the end of the video, you will have the exact model, what to be building, who to be building it for, how to be sending this off and how to actually close the client. and how that $200 a month website can be turning into a much bigger service for your agency.
Now, a quick heads up before we get into it. I'm going to be using GoDaddy's Arrow AI Builder, who we've partnered up with for this video. GoDaddy Arrow, their beginner -friendly no -coding AI tool, and it's built for non -technical users.
It's also super affordable. It's one of the lowest entry -level plans out there when it's built annually. You can also try this for free with 50 credits.
Link will be down below in the description. Now, I'm also going to be on GoDaddy's Arrow Professional Plan. We're just inviting a collaborator or...
even cloning a site or an application to show a client or maybe a prospect. It's very easy and all they need to do on their end is just a free arrow account to get access. Now, before I get into building anything at all, I want to show you the model because once you actually do understand the economics, the rest of this video is going to be making a lot more sense.
Now, step number one, it's going to be offering a completely free website. You're not giving them a discount. You're not giving them a trial.
You're offering this for completely free. AI, as of right now, it has completely changed the economics here. So if a genuinely good website takes about 20 minutes instead of 20 hours, that means you can afford to use the website as the thing that gets you through the door.
Now, step two, they agree to nothing at all. You don't ask for a call. You don't ask if they're interested.
You build the thing first. You send them the preview and you let the work actually make the first impression here. Now, moving into step number three, you're going to be getting paid to keep this running for them.
So anyhow, posting, any security updates, any changes and support that may need to be offered. This becomes a monthly retainer.
The idea is we want to keep this number low enough that saying yes feels incredibly easy for the prospect. And then that brings us into step number four, which is going to be leading them into the thing that actually makes us money. So once you have earned their trust, you have your foot in the door, you can sell the higher value service that you actually want to be providing.
So that may be consisting of automations. It can be consisting of different lead follow -ups ai systems consulting it's not necessarily just whatever you're good at but what you know can make money and what you actually want to be doing that is the entire model here so you give them something useful you get paid to maintain that you earn their trust and then you expand the relationship from there and every one of those steps has a reason behind it so before i actually build the website let me just break down why this free offer works why i'm keeping the monthly price low and who we're going to be going after so first and foremost let's start off with why this free website path works at all because it's not just generosity, as you could have imagined.
It is the oldest move in business. Every business that sells you something expensive, they often start with something cheap first. So if we look at fast food, this is the cleanest example ever built.
You walk in for a burger, it's usually pretty cheap. obvious and nobody has to explain a burger to you and then they ask if you want a drink and you say yes because you just bought something that makes you thirsty so notice nobody sold you the drink the burger is effectively selling the drink and it's going to be the same thing for fries it's the same move again and here is what makes this a business instead of just a nice sequence so the burger this is close to break even the margin is almost entirely in the drink and the fries you would never have walked into that building and just ordered a coke on its own maybe you would but very unlikely that a large majority of people are actually doing that so two rules fall out of that and both are where people often go wrong so rule number one is the next thing has to be at the same counter nobody walks to another building to get your drink it's about three seconds there's no new skill there's no new equipment so whatever you sell in box number four has to be something that you can actually already do and if it needs a new skill in that case a new tool maybe it's a new hire that is not going to be
a drink that is opening a second restaurant more so while the first one is still empty. You're getting ahead of yourself. And then rule number two.
no drink until the burger works so most people are trying to start a service business that have four completely different offers before they have one customer so you have a website offer and then i see people with another automation offer and then an audit and a retainer ultimately nothing has gotten sold because every one of them took a week to build and none of them got this in front of anybody whatsoever so it's just one thing and you sell that until you are sick of the sound of your own voice describing it and then you add the second thing so you first get the clients you first get the customers for that one thing and then you can transition into any other back -end offer which we'll be getting into later in this video let's move on to the next point and this is probably already something that you're already thinking why would we build a business on just a couple hundred a month when you could be charging 10 or 15 000 like everybody on their youtube videos is describing so let me do the actual math because this is structural this isn't just a beginner thing so let's say we're starting out with our pricing at 15 000 a month and i have
clients of course that's going to be 30 grand a month on paper you know that's a great business however one of them leaves usually not even because you were doing something bad maybe budget got cut or the person who hired me quit or maybe the company got acquired whatever the reason may be it doesn't really matter and i cannot fix it in this instantly because a 15 000 client takes months and months to close and now i'm selling from a hole now if we take a look at the other method it's the same 30 grand 300 a month 100 different clients One leaves and I'm down 1%.
I find out at the end of the month when I look at the report. However, you find out. The point being, it's the same revenue on paper.
It's a completely different business underneath. One of them can be destroyed by a single conversation and the other one cannot. And it keeps going past.
survival what do i mean by that well first expectations they climb faster than the work actually does so maybe you're at 300 a month he expects this thing to work but at three thousand dollars a month he expects you on a sunday and you know showing the numbers that he can show his accountant or anybody else on his team the service it barely changed but the relationship has completely changed and when something goes wrong at three hundred dollars you refund him and you move on at three thousand dollars a month you know that is a dispute and it eats your entire month number two selling is a skill and skills effectively need volume so at 300 a month you will have 50 of these conversations a quarter perhaps at 15 000 you might have five and the person having 50 they get really good at their service and their offer there is no shortcut around the reps and you just choose how fast you actually get them and number three people cancel differently at different prices.
So any small amount survives typically on inertia because canceling is just a task and nobody is annoyed enough to even bother. big amounts they often get reviewed every quarter by somebody whose job is asking whether you are still worth it so that is why box three says a couple hundred and not a couple thousand at that number they say yes they stay you get to the real sale now i want you to keep in mind and i don't want you to come away with this philosophy or this paradigm shift saying okay nick is telling you that we should only have more clients and you know we shouldn't be focusing on a higher service less clients because us in our agency we do try to chase fewer clients at a higher ticket now there's a lot of different reasons for that but the point overall is that there's a lot of nuance and there's a lot of pros and cons to each side of the equation however in this case for you a complete beginner it is very important that you are going to be focusing on a path like this where you're going to be getting your foot in the door with a lower price
much more clients and being able to scale that way where you can then transition into a back -end offer through getting your foot in the door with this front -end offer but anyways that's enough explaining how the economics work and why we actually go with that path let's look at who do we actually sell this to and it's probably a bigger list than you might be expecting so we can look at dental practices med spas law firms accountants plumbers roofing gym pest control commercial cleaning landscapers wedding venue cosmetic clinics so every one of these they have the same three problems whether that's going to be an old website or maybe it's going to be leads coming in and getting lost they're paying for leads and they're not capitalizing on them maybe nobody's following up fast enough it is genuinely the same build every single time just with different words on it so the question is not whether this model actually works it is which one you pointed at and that one decision is going to be worth more than everything else that you do this year so that leads us with four different questions and the reason that i use a filter at all is because most people they never pick a niche because picking it feels permanent and they're scared of choosing wrong and they spend so much time trying to pick that niche they're like screw it i'll just go general
this makes it a 10 minute decision number one what is one customer worth to them so this leads us into the lifetime value so ltv as we call it so to actually elaborate on that if a customer is worth 10 grand to that business well one extra job a month that pays for your fee 30 times over and you've stopped being a cost to them nobody argues about a price with a simple rounding error on the flip side if they have a customer that's worth like 40 you are going to be a cost and eventually like they're not going to be paying you and you'll be defending 300 forever do not sell to them however nice they are unless you're just trying to get a testimonial case study and they are in the niche that is relevant to your goals and what you're trying to stick to number two are there enough of them so this leads us into the total addressable market so you need enough of these businesses to keep you busy for ideally years so you're not out of prospects in the next month or the next 60 days whatever it may be number three is the business actually messy enough so is there enough operational complexity that you can eventually sell them different services whether it's going to be consulting doing ai consulting or selling them different automations whatever it may be so maybe there's a lot of issues with manually doing quotes
or scheduling or handling any callbacks or maybe there's going to be like people on the site who just can't pick up the phone. Messy businesses are pretty good because that means there's going to be something for you to fix and a business that runs perfectly generally does not need you and they will tell you so. However, I wouldn't say there's many perfect businesses out there.
And then number four. is anybody else already there so this one there's two sides to the coin here but this one ultimately decides which niche you should be picking from and these are just some different examples you shouldn't just be relying on these ones specifically here just to give you an idea into reference well typically everybody who watches a video like this one they go and email whatever i'm using in my examples or writing out here so maybe it's these ones right here okay see monkey do those owners they're typically the ones getting pitched five times a week and deleting all of the outreach getting sent to them you do not want to pick the niche with the best content about it you pick the boring one the underserved one that nobody made a video about now with that being said as long as they are adhering to all of these checklists then that's completely fine you know of course excluding this last one a little bit because if there are some other people reaching out to your niche and you see that they're doing well maybe they're running ads or you see some videos about them well that proves that it is a good market to be going after so don't let this last one really get in your head unless it's something that is completely saturated at this point you know one thing being completely saturated i will say is
likely med spas let's move on let's run this filter live on the one that we're going to be building for today which is going to be some home remodelers now just from one customer the average whole house remodel in the us it's about 52 000 a kitchen this can be you know 27 to 35 000 but the point is one job is worth more than a lot of agencies bill in a quarter so We have the first filter.
This is passed and it's not marginally either. Now, just from some broad research, this may not be completely true or completely accurate. This is just for sake of demo and showing you how you should be going about this process.
I found that there is about 45 to 56 % having no website whatsoever. So that's enough of them. We have signals.
And this is the number that really made the decision for me is that about 27 % of American small businesses have no website. whatsoever but it's not spread evenly you know we have in trades and contracting it's between 45 and 56 percent professional services it hangs anywhere from like 15 to 25. so contractor they're roughly three times more likely to have nothing compared to a law firm and half your prospect list they have no website to compare you against so you're not replacing anything you are going to be the first one so they're also quite often pretty messy They're often doing quotes and site visits and handling and sourcing all these different materials, handling subcontractors, and usually a phone is ringing while both his hands are full and also they're relatively underserved i haven't seen anybody else talking about them because everybody else is busy emailing different med spas i do want to say something that is very important for you to understand is that a lot of companies will not need websites whatsoever so some hvac companies for example are different it's usually local service businesses some blue collar service business they
don't always have a need for websites so you really need to keep in the back of your mind like is this even going to be something that they're going to be using is it going to alleviate a pain and you know either increase their bottom line or is it going to create leverage for their operation so with the remodelers we are if we're adhering to this list right here we're four for four so run the same four questions on anything from that list and you will have your answer today so go ahead start finding your niche right now this next slide is my reasoning for why our niche is going to continuously pay us and this is where businesses quietly die where getting somebody to pay you once that's typically just the sales problem itself or offer problem but getting him to still be paying in year two that is a completely different problem and has nothing to do with just the website so what is he actually paying you for every single month well that's going to be paying for the site to stay handled so first he's going to be buying that it is handled the site is up it is fast the certificate is uh not expiring and when something breaks he does not find out from a customer so you're doing all of the hosting and that matters more than it sounds because almost every small business has typically been burned here they paid a guy once guy vanished nobody can logins to change the phone number and really like the last person who looked at it quoted eight hundred dollars
So that specific fear, that's worth $300 a month on its own. Second, he texts you and it changes that afternoon. What I mean by that is if they have a new service, if they have new photos, their prices went up, his old setup was a two -week wait if anybody answered at all.
So you're constantly there to provide the changes and update the website as he deems necessary. Number three, leads keep landing. so this is the most important thing what's actually going to keep him past year one he watches a lead arrive he doesn't get just a monthly report but this is turning into actual jobs for him so the website is going to be converting leads are going to be engaged they're going to be nurtured and will have the information that they need to work with him if you are consistently bringing in leads with this website with the different features that you have embedded on this website which will cover the features a little bit later then they are not going to be worried about paying you just a few hundred dollars a month if they are going to be consistently getting leads or rather getting jobs the one crucial thing that i want to be mentioning is we never say what something actually is we instead
Show what it does. We say what it does. So if you tell a remodeler like you'll be getting him more Google reviews, he doesn't really care too much.
He doesn't hear nothing like that's not converting into more dollars in his pocket. It's just a noun to him at the end of the day. But more reviews, that means he ranks higher, ranking higher.
This effectively means more people are going to be seeing him. so consequently more calls more jobs and more money in his pocket it's all the same fact here just a completely different reception so you go with the feature and then the outcome and then you stop there that is it and if you continue watching you'll see me do exactly this in the build so every single thing that i'm going to be building or adding into the components it's going to be what it does explaining what it does not what it actually is and this is the sentence that you are going to be using on the phone or in your emails or on texts or in the DMs wherever it may be.
This last piece I promise and then we'll get into the build. This is the reason their free website is worth anything at all. So hypothetically we have a homeowner they search for some remodeler in the area they fill out three different forms and they're waiting to hear back.
two businesses they get back to that person tomorrow third one they give them the estimate they let them book a time and confirm it immediately who do you think is going to be getting the 50 000 job or however much it's going to be and that effectively is speed to lead my friend so the website is just how we actually deliver it so the site that we're building it isn't just going to be a brochure it needs to answer it needs to be able to estimate and book and capture lead while they are still interested so let's go build this now there's dozens of different ways that you can be building out a profession $10 ,000 looking website and if you like you can go to all those other tutorials showing you know whether it's cloud or whatever else however we're going to be using godaddy's arrow ai builder i picked this because of what happens after you hit publish it's one of the easiest methods i've found to going live and getting everything built quickly those website builders they typically stop at the page but this one it keeps on going where you can have the booking calendar the database behind like any estimator or quote form that you're creating or the client inbox those are not add -ons that you wire together from three different companies they are already
inside of here in the same tool on the same account and that matters for this specific business model because the site has to keep working when nobody is in the office so there's fewer moving parts which means fewer things going to be breaking making our lives a lot easier just to give you some context arrow this lets you describe just what you want in plain english and it builds the whole thing for you just like claude or chat gpt whatever so all the pages all the copy all the images the forms payments and having a real database behind it so this isn't just a native godaddy where you only have access to all these domains and the hosting and it's actually more of a reason to be using this because we have access inside of godaddy all the domains all the hosting so it makes it very easy to actually start hosting and get from you know stage one to stage two and with that when we are going to be publishing all of these different websites we'll be able to have the hosting the security and also the subdomains they're going to be included as well so to sum all this up godaddy era
They're a no -brainer AI builder for this kind of build specifically. It's fast, it's beginner -friendly, and it's super affordable. Obviously, there's no coding needed.
You don't need a developer and no design skills required as well. This is the company that we're going to be rebuilding. They're a family business.
They've been running since like 1985. So seems like they're genuinely good at the trade. You can see like nothing too cruel here.
it loads it works somebody built it and likely got paid or maybe they did it themselves but the footer down at the bottom it still says 2019 it still has the phone number and all those things to do there's no pricing no booking nothing to really click down at the bottom right looks like we have some sort of chatbot that actually isn't a chatbot it's just for general inquiries so fill out the form below and someone will get back to you shortly so you So you can give your name, your phone, email, and just a brief description.
And that is more or less what this contact us page is going to do. It'll do the same exact thing here, what you're interested in. We want to completely revamp this.
From first glance, there's a lot that we can do here. We can create a bot that's going to be able to respond to all of these leads instantly. We can have something that's going to be calling these leads after hours.
First, we want to determine what's their average response time to a lot of these leads. And I'm just throwing this out there. I just found a random company on the internet.
And this may not be the best example because they already have a website and it's doing, for the most part, its job already. So they're not going to be caring too much about any sleek appearances or any aesthetic changes. But we're going to be doing them anyways, just to show you how easy it actually is to build these.
But for you, ideally, you'd be finding companies without websites already or websites that are clearly... in dire need of getting some changes but for the most part they have it seems like they have some case studies testimonials and some way to actually contact them which most companies don't even have so they're already ahead of the competition anyways to get started i'm going to be throwing in this prompt rebuild this website keep all of this exactly so the business name their family owned all the important features and then the specific pages that i want to be keeping so the home services project gallery the bout and the contact and we're just going to click on start building for free now right away it's automatically going to create your free account and it's going to start analyzing the website and building everything out for us so we have about five minutes i'll come back then now whilst that website is being built out i want to show you another way that you could actually be building this out considering that most of these businesses that you're going to be reaching out to don't even have a website so in this case i'm just going to say
i run a kitchen and bathroom remodeling company in rochester new york family owned about 30 years mostly full kitchen and bath renovations plus basement finishing what makes us different is we do our own installs we do not subcontract and we finish when we say we will i want a professional website with a home page a page for each service a gallery of finished products and an about page and just a way for homeowners to book a free in -home estimate online.
So everything formatted, we'll click on start building for free. Same as we did before. Now, maybe asking you a couple of questions and we don't have a name yet.
So I'm just going to give this a random name like Nick's Remodeling. Of course, what wants to rename this to whatever the company that we're doing this for? You'll click on submit while both of these websites are being built I want to mention how to prompt for better outputs and making sure you're not going to be wasting your time or Any of your usage so GoDaddy they actually went and analyzed about 26 ,000 real prompts that people have typed into this system over I think it was about 11 days and two things that they found came back the first is that a lot of people are using one worded prompts literally just one word and then wondering why the result looks nothing like they had in mind and then there's the other extreme there is about like close to 10 percent of people are pasting in the exact same 400 word mega prompt so you have got one group typing not enough information another group pasting 400 where it's pretty much the bucket of information and both of them they're getting bad results which tells you that the answer is not length it's going to be structure so what actually works it's about six different things and i'll show you each one as well first the most important thing is to just say what you want not what you do not want out of the output so if i type something like do not make it look cheap that doesn't really mean anything it is not a color it is not a specific font it's not a layout i have simply just described a feeling but if you compare that to saying something like
change the color scheme to dark brown and soft yellow now in this case it knows exactly what to do and it does it once the second thing is to be naming the page naming the section and also naming the fix so for instead one of the websites that's actually being built out and let's say hypothetically everything's already built out and we just want to provide some sort of revisions well we just have to call out all of those things specifically so maybe it's the contact form is not sending emails when users actually click submit the fields these should be including the name the email the message and send to hello at business .com and within this we're including what's broken where it is and what it should be doing instead so all three are just comprised inside of one sentence and really if you're just going to be saying things as general as like the form or this feature is broken the first thing the system or this ai has to do is go and figure out which form and what broken actually means so it's better if you just provide more context as you could imagine now the third tip is to be giving this one job per prompt so this is the one that i still catch myself doing all the time so saying things like fix the form and changing the color
and adding a new page and updating the footer. Like that feels very efficient, but it's actually not because now it's gonna be guessing which one of those four you actually care about. And if it gets any of one wrong, you're gonna be redoing all four.
So I recommend to be splitting the job up. You'll get a clean result each time and you can see exactly what changed. So just do it all at once if possible.
The fourth tip, this is one of the most important things. you should never be making this guess at anything real so you shouldn't be making a guess the business name don't make a guess it's services and whatever you do don't make it guess prices because it will be guessing and providing you with just ai slop it'll happily invent a whole pricing table with different tier names and numbers and it will just look completely convincing and that is fine when it is your own project but this is going to be on a real contractor's website and unreviewed made up prices are just how you end up in a very unpleasant phone call so paste the real thing in get it right the first time so there's no corrections needed now the last two tips are a bit menial but whenever things are pretty close to being finished but they're just not quite right just be specific name the gap don't send the whole prompt once again and then number six if things do happen to stop halfway through just type continue it picks back up where it left off anyways we just got both of our websites back so you can see this is the first one where we gave it a reference website looks great
and you can see the second one here is nix remodeling the one where we didn't provide it in example reference so the first one it was definitely trying to copy the color scheme and making sure it's somewhat of the same structure but here we have the kitchen bathroom basement gallery the about booking free estimate that sort of thing so we'll go back it looks like um booking free estimate this page is being built it's not completely set up just yet anyways the more important one that we want to be focusing on is this former one so you can see there's a couple of different things that we could be continuing off from so publishing our website connecting a custom domain or optimizing for search engines where it's going to apply any seo strategies so my favorite thing about this is just being able to connect our custom domains makes it incredibly easy so we can share it with any of our prospects that we want to be sending this off to in any of our outreach if there's any specific things that you do want to optimize or tweak without just going through the prompt and asking for those specific things i often just use the prompt it makes my job a lot easier and i don't like doing anything manual these days so we can just click on edit and we can provide any specific tweaks to really any
icons or any sort of copy so we can change any of these up if we want to change this entire block we could do so if we want to change the copy for this or if we want to change up any of these images we can do so as well where we can replace this we can modify it also if we did want to change anything by specifically just prompting it here's how you go about it you click on annotate then you can just highlight whatever so maybe it's this top bar that we want to change right here so this section right here maybe we want everything to just be moved over to the left so we'll just say move everything all of these different tabs to the left so it's more centered and then it should be running this off in the prompt and automatically send it or we'll just have to click on send and it'll make those tweaks for us but anyways the site looks good right now i don't want to make any more revisions or spend more time on it than needed so everything we've done thus far this is just completely decoration it's all aesthetic because it still cannot do the one thing that we said it needed to do back on the board it cannot
catch anybody so this next bit this is the whole video really like this is the difference between the site he has and a site that is actually going to be printing him money and i'm going to be doing it with one prompt so i'm going to paste in this pretty lengthy prompt to pull up the full message here one messaging add a contact form and a chat widget both should feed into one shared inbox where each conversation has a status of unresolved waiting on customer number two add a booking page so we just need some sort of booking page called like a book a free in -home estimate number three the estimator page four we want the estimator pricing five the estimator capture where we just ask for the name email and phone before revealing the range six we want the notification so when somebody submits the estimator books an appointment or sends a message through the form email me immediately at so and so and then the deposit so connect the booking system to stripe and take a deposit at the time of the booking eight
admin so add a staff login at the bottom of the site nine seo analyze so for the whole site implement seo any unique titles and meta descriptions per page do all of it for me right away it'll ask me whatever email i want to use for the login so i can say like my own email We'll submit that for the Stripe deposit. Where is our business based?
United States. As of right now, it's trying to set up my Stripe and connect the authorization for all of that. However, I don't want to connect it to this specific website because this is just for demo's sake.
However, if you would want to actually connect this properly, you'll just have to log in and sync all of that stuff up. It's very simple. And with all of this, once you have your finished website, so just taking a look at the second one, since the other one is still finishing and building up all those additional features, you can get the source code of everything that you have built here.
You can export it. You can host it wherever you want or just hand it to a developer in the event that you don't want to use GoDaddy. It's completely fine.
So maybe you will have some clients that want to host it on their own server or put it on their own. um different provider a different cloud provider outside of godaddy you can do so however ideally you're going to be doing the hosting and setting all of this up for the client so they're not going to have to worry about doing really anything at all because you want to make sure that they're going to be dependent on you for hosting and really all these other things making it more of a reason to find it harder to leave you they're really quick in terms of the cost you can get started with 50 free credits and not having a credit card that's enough to build the whole pretty much the entire site before anyone has paid you anything but publishing it on your own domain or on your own client's domain it needs a paid plan but that's after he has said yes and then by then he's ideally going to be paying you so after the free credits you top up as you go so while you're still looking for your first client you're not carrying this monthly bill for a tool that you're not earning from yet and once you do have clients the hosting the database the security and publishing they're all going to be handled inside of the same system inside of godaddy so you're not stitching together four different services just
keep one client site running anyways that's enough for the building portion let me show you how to actually acquire clients for this normally what people do is they contact a business and just ask them if they want a website but the problem isn't that he doesn't need one or the prospect doesn't need one it's that i can build you a website and saying that is more so a category that that prospect has already learned to be ignoring.
So we do not ask, we build it and we send it. And that's only became possible recently because the build is 20 minutes now. Three years ago, this same play, it cost you two weeks of unpaid work per prospect.
So nobody in the right mind actually did it. And one more thing, because it's going to be removing the last excuse. You build a site, but you don't publish it.
So what you're doing is you're making it a private concept for him to just be looking at. You're not launching a website. on his behalf so you share a preview link he taps it and he's looking at the live thing in his browser working on his phone in his van wherever the hell he is but nothing has moved.
It's not on his domain. It is not on his account and nothing of his has been touched. You publish it and you use anything else of his only once he has said yes and told you to.
And on your side of things, you have not spent a publish on somebody who has not said yes to you yet. And what you're sending is barely even a website yet. It is just going to be a link.
And that is about as low as friction as it gets. Now, how do you actually reach these guys? People get this wrong constantly because they pick the channel that is convenient for them instead of the one.
that your prospect actually lives in and is going to be responding to. Typically, a blue -collar business, they're in a van. Any trades, they're not going to be at their desk.
They're typically going to be in the field. His email is most likely just going to be a graveyard of supplier invoices and opens it on a Sunday night if you are lucky. You have to be calling them.
You have to be texting them. You have to be reaching out to them where they actually are going to be responding and reciprocating. So if we look at different businesses, maybe it's like a law firm or any other service business, like an accountant, financial advisors, like those people are the ones that live in their inbox.
That is where the work actually happens. So you can email them. LinkedIn works for them too.
Remodelers, however, they're going to be sitting in the middle, which is a bit more convenient for us, like emails. it's up for debate like whether they get opened that is where the work happens for the most part for them so you can email them it's worth testing and linkedin it can work on them as well also we can be using facebook they're most likely going to be on there as well.
So with all that to say, you need to be very careful where you're actually reaching out to these guys, because most local businesses, they're not going to be checking their emails. They're not going to be having a LinkedIn profile. So you're going to be wasting your time.
So it's worth testing, doing a quick sample of maybe 100 leads or so, seeing if anybody's even opening the emails that you're sending to these guys. Let's get into what you can actually be sending. So a method that myself and my students have utilized is.
one just included one specific thing about his website so something not too flattery not giving him a compliment number two saying i already built you a brand new one three giving a link and not including any asks the link is the ask right there um not to do's is asking do you have 15 minutes for a call are you looking to grow your business that is the pile he typically is going to be deleting and it is too high friction a random isn't going to be hopping on a call with you one quick thing about actually sending the emails and coming up with a copy on this it's all about personalization so typically referencing something that his actual business does rather than just blasting a template converts about three to five times better from what we have done in terms of our outreach and that sounds like a marketing statistic until you really remember like the whole play here is that you built him a website you already have this thing personalized you just have to not throw it away in the first line so now if we're not going to be saying anything inside of here what are we going to be saying for our cta well
it's really just mentioning if they want the rest of the features like the estimator the quote system the automatic contact back or after hours like speed to lead system whatever it may be or the hosting even then they have to hop on a call mentioning you know we'll hop on a quick call i'll show you how it works all these different things it's just very important that you're not just asking them like do you have 15 minutes for call because that is very high friction so the next step is getting on a call with them and trying to showcase everything and breaking it down how it's actually going to be saving them time and making them more money now before we move on to the last box i do want to walk through why this is just one option among many so this website that's what this whole video obviously has been about this is just one door there's plenty of other doors that we can be pursuing the website isn't the point you can be using different things as a front -end offer whether that's going to be a lead audit a system assessment dead lead reactivation an ai tools audit like whatever it may be there's so many different options on what you can be doing to be getting clients and to offer something to get your foot in the door once you do have your foot in the door that's when you upsell maybe it's month three maybe it's month two or right after you get the client or right after you implement the service
it's working so once this is live and it is working once he trusts you you can go okay now that this is running what else is slow where else can we help based on our experience and what we can do so maybe it's automations consulting or the real retainer so again the website was never about the business it was just the vehicle it was just the mechanism that made him pick up the phone it was how we gained that trust to ultimately sell him on something else or achieve any of our goals so if you are trying to become an ai consultant or grow your ai agency it all starts with having a front -end offer just like this another question that you are sitting there wondering is how do i actually start making money from my agency or my side hustle with an ai website builder godaddy arrow it is the easiest it's the fastest and top ai tool for it with hosting and security and domains all included in one place so stop thinking and start building your business start building for free with about 50 free credits link will be down below in the description but anyways that's everything that i wanted to be covering inside
of this video how to actually start your ai agency and grow it to 10k plus per month there's so many different hype videos out there that just misconstrue how you should be getting started and you know some of my videos have attributed to some of that so you start with your front -end offer and then you can position yourself as some sort of ai consultant becoming fractional cto whatever it may be where you're just pitching them different upsells different automations different services that you can build off of but anyways you guys can get access to all of the resources that i've shown inside of this video inside of my free school community and if you're looking to work one -on -one with me to grow and scale your ai agency then make sure to apply for our mentorship we do not take on everybody we limited availability and bandwidth to work with you know a handful of people at a time so if you are interested in that you can apply down below to start and grow your ai agency and if you do want to start with a godaddy arrow app i'll have a link down below in the description where you can get about 50 free credits you don't need a credit card or anything like that which is going to be enough to actually build and get these websites out to your prospects so thank you guys for watching and i'll see you in the next
The Hook
The bait, then the rug-pull.
Every "sell AI websites" video ends at publish: prompt in, site out in twenty minutes, roll credits. This one starts where those stop, at how to actually get the business owner to pay for it, and keep paying, without ever pitching him.
Named ideas worth stealing.
01:40model
The 4-Step Model
- Free website
- They agree to nothing
- Retainer ($300-500/mo)
- The real sale (automations, consulting)
The core funnel structure of the video: a free deliverable buys the right to sell a low retainer, which buys the right to sell a bigger service.
Steal forany local-business AI or done-for-you offer
09:20list
The 4-Question Niche Filter
- What is one customer worth to them (LTV)?
- Are there enough of them (TAM)?
- Is the business messy enough?
- Is anybody else already there?
A checklist for picking a niche worth building the free-website offer around.
Steal forchoosing a target market for any low-price, high-volume service offer
22:40list
6 Tips for Better AI Builder Prompts
- Say what you want, not what you don't want
- Name the page, the section, and the fix
- One job per prompt
- Never let it guess anything real (name, services, prices)
- Be specific when something is close but not quite right
- Type 'continue' if it stalls halfway through
A practical prompting checklist for AI website builders, based on GoDaddy's own analysis of 26,000 real prompts.
Steal forprompting any AI website or app builder for a client project
14:30list
Why He Keeps Paying
- It is handled
- Changes happen the same day
- Leads keep landing
The three things a retainer client is actually paying for every month, none of which are the website itself.
Steal forframing the value of any recurring maintenance retainer
How they asked for the click.
VERBAL ASK
36:53product
“you guys can get access to all of the resources that I've shown inside of this video inside of my free school community... if you're looking to work one-on-one with me to grow and scale your AI agency then make sure to apply for our mentorship”
Soft close after the lesson content ends: free Skool community first, then a gated 1:1 mentorship application, plus a repeat of the GoDaddy Airo free-credit sponsor link from the opening disclosure.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
