29:06Jake Trinder · Essay
Once You Learn Psychology, YouTube Becomes Embarrassingly Simple
A YouTube growth strategist breaks every video down into four sequential viewer decisions and shows how to find which one is actually broken.
August 26thThe argument in one line.
A channel can already be profitable and still be starving for attention, because video quality alone can't fix an unresearched topic, a generic thumbnail, or a take-only call to action.
Read if. Skip if.
READ IF YOU ARE…
- A business owner or creator who already has a channel making money but suspects the packaging, not the content, is capping its reach.
- Someone about to make their first YouTube-focused hire and unsure whether to start with an editor, a strategist, or a researcher.
- A creator whose video ideas come mostly from what customers say on sales calls, who wants to validate those ideas against real YouTube demand before filming.
SKIP IF…
- You haven't posted consistently yet. This is a scaling framework for an existing channel with real data, not a starting-from-zero guide.
- You're looking for platform-specific tactics for Instagram, TikTok, or LinkedIn. This is YouTube-only.
The full version, fast.
A YouTube strategist spends 83 minutes live-auditing Cameron England's channel: a 20-year-old already doing roughly $700K a month from his agency and coaching business. The video argues Cameron's content is good, but his research, packaging, and calls to action are not. He picks topics from sales-call language instead of validated YouTube demand, uses generic thumbnails that don't signal who a video is for, and closes with direct pitches instead of give-based offers. The fix is a repeatable system: map adjacent niches, mine them with a depth-first search for proven formats, match packaging to whatever actually drove a format's past success, then end every video pointing to the next one and to a free, hyper-specific asset instead of a hard sell.
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00:00 – 01:08
01 · Cold open
A narrated teaser lays out the premise: Cameron is 20, already doing $700K/month, and his YouTube channel is far less optimized than the results suggest.
01:08 – 06:52
02 · Auditing the current channel
Cameron walks through his revenue, attribution (via Trackio), and which videos actually drive bookings: honest, unscripted reflections and Google Doc-style trainings outperform polished pieces. The team and process are covered, ending on the constraint Cameron names himself: packaging.
06:52 – 19:43
03 · Vision, unfair advantages and positioning
Cameron lays out his 12-month goal (build the top online mastermind), his unfair advantages (age, a rare mix of logic and personality-driven content, operational depth), and his target market split between agencies and info businesses.
19:43 – 32:45
04 · The four-stage framework and the research system
The strategist introduces his four stages of a successful video (topic, packaging, structure, conversion) and teaches the research process: building an adjacent niche map, then running a depth-first search across niches and channels to log outlier videos and the language that resonates.
32:45 – 49:20
05 · Low-awareness formats and proven packaging examples
The 'if you don't understand X, you don't understand Y' formula reframes boring topics (bonds, insulin) as urgent. Underserved, low-competition topics get flagged as magnum-opus opportunities, and proven formats from other niches (challenge videos, speed-running formats) are shown as reusable templates.
49:20 – 54:47
06 · Packaging critique: fixing Cameron's own thumbnails
Cameron's actual videos get audited on camera. A 'funnel hacking' video with a vague thumbnail gets a concrete fix: a Miro board of recognizable, blurred-out offers to add proof and clarity at a glance.
54:47 – 1:00:01
07 · Structuring the video: matching the execution format
Before copying a proven format, figure out whether its title, thumbnail, or execution style actually drove the result. The '40 Brutal Truths' listicle example shows how structural signals, like an unusually high number of points, can themselves be part of what worked.
1:00:01 – 1:11:03
08 · The give-based CTA and conversion strategy
Hard CTAs are treated as a 'take' after a video's 'give.' The fix: always end by naming the next video to watch (for session duration), and replace or supplement direct pitches with a free, video-specific asset, illustrated by Instantly's viral challenge-video placement and Ryan Deiss's CEO dashboard giveaway.
1:11:03 – 1:22:36
09 · Content pillars: AI tools, systems courses and the free-course play
Trending AI tools (Grok, an 'AI company brain' built on Obsidian, one-person-business-with-Claude formats) get flagged as underexploited pillars, alongside a call to double down on free, fully procedural systems courses and to broaden overly narrow titles once no competing content exists.
1:22:36 – 1:23:48
10 · Wrap-up and outro CTA
Cameron recaps his takeaways (hire a researcher, fix the thumbnails, do more free courses), and the strategist closes by pointing viewers to his own full masterclass video for the parts he couldn't cover live.
Lines worth screenshotting.
- A channel already making $700K a month can still be leaving views on the table purely from weak packaging, not weak content.
- The words your customers use on sales calls are often not the words that will find them in YouTube search.
- Map the niches adjacent to your own where viewers share your audience's psychology, not just your industry's vocabulary.
- Borrow a depth-first search from computer science for YouTube research: exhaust one niche's top channels before moving to the next.
- Only trust an outlier video as a real signal when it beat its channel's normal performance by 4 to 5x or more.
- A boring topic becomes compelling the moment it's framed by its outcome, like reframing an insulin doctor's content around fat loss.
- A niche with real search demand and almost no dedicated long-form content can absorb outsized attention from one definitive video.
- A thumbnail's only job is to make it instantly clear the video is for you. Everything else is the title's job.
- Specific, provable numbers, a dollar figure, an age, belong in the thumbnail itself, not buried three minutes into the video.
- Before copying a proven format, figure out whether its title, its thumbnail, or its execution style actually drove the result.
- A video with visibly more structure than its format usually has, like 40 points instead of 10, can be part of why it won.
- Every video should end by naming the next video to watch, because session duration is one of the platform's strongest satisfaction signals.
- A direct pitch is a take right after a video's give. A next-video recommendation in your own voice usually converts better.
- The strongest call to action isn't a pitch at all. It's a free resource so specific to that video that skipping it feels like a mistake.
- While every creator races to cover the newest AI model, the older, bigger-audience tools they've abandoned are often wide open.
- A fully procedural free course, with nothing held back, can build more trust and convert more than a paid product.
Research and Packaging Decide What Wins
THE PACKAGING AUDIT
A $700K-a-month channel with strong content still leaves views on the table because nobody is running deliberate research on language, formats, and packaging before a video gets made.
02Auditing the current channel
- Track which videos actually drive revenue by asking every new customer where they came from, not just by watching view counts.
- A single unscripted, unpolished video that shares real numbers can outperform months of polished educational content because it builds trust fast.
03Vision, unfair advantages and positioning
- Name your specific unfair advantages explicitly, because they become the actual angle your content should sell, not just background credibility.
- A clear one-line answer to 'who is the go-to person for X' focuses every future video, even when the honest answer feels almost too broad.
04The four-stage framework and the research system
- Before picking video topics, map the adjacent niches whose viewers share your audience's psychology, not just niches that share your industry's vocabulary.
- Use a depth-first search: from a seed niche, find outlier videos, go to those channels, mine their best performers, then repeat in the next niche.
- Only treat a video's outperformance as a real signal when it's statistically dramatic, 4 to 5x or more, not just any video that beat channel average.
05Low-awareness formats and proven packaging examples
- A traditionally boring topic becomes compelling content when framed by its outcome, like reframing an insulin doctor's content around fat loss.
- A topic with real demand but almost no dedicated content can absorb outsized attention if you make the definitive, most complete version of it.
06Packaging critique: fixing Cameron's own thumbnails
- A thumbnail's only job is to make it instantly clear the video is for the viewer; if that clarity is missing, the title never gets read.
- Concrete proof, a specific dollar figure, a specific age, belongs in the thumbnail itself, because it's what earns the click in the first place.
07Structuring the video: matching the execution format
- When copying a proven format, first figure out whether the title, the thumbnail, or the execution style actually drove its success, then copy that piece.
- A visible structural signal, like far more chapters or points than is typical for a format, can itself be part of what won attention.
08The give-based CTA and conversion strategy
- Every video should end by pointing at the next video to watch, because session duration across a channel is a strong satisfaction signal platforms reward.
- A direct pitch is a take right after a video's give; a next-video recommendation in your own voice usually converts better without costing trust.
- The strongest CTA isn't a pitch at all: it's a resource so specific to that exact video that skipping it means leaving obvious value on the table.
09Content pillars: AI tools, systems courses and the free-course play
- Watch for tools everyone is demonstrating versus the older, larger-audience tools nobody covers anymore, and make content for the second group.
- A free, fully procedural course on a topic with genuine demand can build more trust and convert faster than a paid product, because nothing is held back.
Terms worth knowing.
- Depth-first search
- A research method borrowed from computer science: starting from one niche, exhaust every top channel and video before moving to the next adjacent niche, rather than skimming many niches shallowly.
- Adjacent niche map
- A list of topics and audiences that share your target viewer's psychology and behavior, even if they aren't in your literal industry, used to widen where you look for proven video formats.
- Outlier score
- A rough measure of how far a video's views outperform its channel's typical performance, used to flag videos worth studying as potential proven formats.
- Execution format
- The way a video is actually shot and structured, its pacing, visuals, and structure, as opposed to just its title or thumbnail, which can independently be the reason a format succeeded.
- Give-based CTA
- A call to action framed as free, hyper-specific value tied to the video's exact topic, rather than a direct pitch to buy something.
- Session duration
- How long a viewer stays watching a creator's videos in one sitting after clicking in, a signal YouTube's algorithm reads as satisfaction and rewards with more distribution.
- Magnum opus video
- A single, exhaustive video meant to absorb all existing demand around a topic so thoroughly that no other video on that topic needs to be made.
- Sophistication level
- How aware a market already is of a topic and its solutions, which determines whether content needs to educate from scratch or can assume prior knowledge.
Things they pointed at.
00:33channelAli Abdaal
02:12toolTrackio
37:54toolVidIQ
37:54toolTubeBuddy
44:46toolInstantly
52:35toolMiro
1:13:57toolObsidian
1:19:00productThriveCart
Lines you could clip.
06:57
“You just don't know what you don't know. I know our packaging can improve, I'm just not a packaging expert.”
32:45
“If you don't understand this thing that you might be aware of, you might not be aware of it. If you are aware of it, you're probably not paying enough attention towards it.”
50:08
“Nobody's ever done a video funnel hacking and showing offers doing a million a month.”
1:00:10
“We try not to give hard CTAs in the video.”
1:08:37
“That's the time where I was like, that got me hook line and sinker.”
1:17:18
“They're in a desert, they're dehydrated, they don't care whether the water's Fiji water or tap water.”
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metaphoranalogy
Last month we did around 700. This is Cameron England. He's 20 years old, currently doing around $700 ,000 a month, and he's built most of that off the back of YouTube.
But the crazy part is, his YouTube channel is nowhere near as optimized as it could be. He's already making an insane amount of money despite massive gaps in his strategy, from the videos he's choosing to make, how he packages them, to what actually happens once somebody clicks. So I sat down with Cameron and broke down his entire channel in real time.
For context, I run YouTube channels for some of the biggest creators and brands in the world, including Gary Vee, Ali Abdaal, and ManyChat, and helped build channels that generate millions of dollars per year from complete scratch. And in this video, I'm going to be breaking down exactly what's holding Cameron's channel back, how I'd find the videos with the highest chance of blowing up in his niche, how I'd package them to stand out and beat what his competitors are already doing, and how I'd structure those videos so the additional attention actually turns into customers and revenue growth from what he's already - making.
Because Cameron has already built a $700 ,000 a month business with an under -optimized YouTube channel. So the real question is, what happens when we fix it? Let's watch and find out.
Cool. So we're going to be doing a YouTube breakdown of Cameron, England over here. So do you want to introduce yourself?
Let the viewer know what you do. So I'll just give you some context. We run an agency in the medical space, but our main offer is license and scale.
We help agencies start and grow and we have the recruiting arm as well. Cool. Nice.
So we're just going to dive straight into it. So this is how the structure is going to be. So first I need to understand the current situation of your channel and then like understand what your goal is with the YouTube, your current target market, because I know you had an offer and it's shifted.
And then we'll get into the full audit. And then I've got some like proposed strategy and ideas that I think initially would be good. So first of all, give me the current situation of the channel overall.
How much is it making? Like just paint the whole picture. Yeah.
So for context, last month we did around 700. All of that is coming organically. Around 50 % is backend.
So this is upsells renewal. So people that are still coming from organic, we're just upselling. But month over month, organically, we'll do like 350 to 400 on the front end.
This month's going to be an anomaly where we do more. Yeah. So like, yeah.
300, 350, 400 ballpark we're going to do from YouTube and Instagram combined. So we kind of attribute them as like, yes, we have Trackio set up and we know where they come from. But we also know that people that come from Instagram go to YouTube and then come back to Instagram and they kind of like jumbled together.
right okay cool so with tracky then you've got the attribution set up like how clearly are you able to actually see how much you think's purely coming from youtube from like a first click attribution standpoint i know you don't have again it's messy i would say like 200 okay cool so and when we actually go to the channel do you have an idea of which videos are driving the most for you i do okay go through that so the way i look at it is i'm looking at like the qualitative and the quantitative qualitative meaning you know when i speak to people when they close what they say on the sales call yeah we also have a set of questions in the onboarding form that asks where they came from because that might not quantitatively reflect in the data but qualitatively it might be like hey i saw this video and this is how i became aware And then this is what actually got me over the line.
So for example, I know these videos, even though they didn't get a lot of views, it was me breaking down like specific kind of businesses, like an info business, a sales coaching business. I know that we got a few, like 20 KPFs alone from these videos for the reason that they're like high level, 200K to 600K a month. Like that's not going to resonate with somebody making nothing.
In terms of other things, I mean, this is just purely top of funnel. So I know this is just awareness. I know my Google Doc based videos work really well.
Like you saw that and obviously you got value from that. I would say out of everything, the ones that usually get the most people booking calls and closing are these Google Doc -based videos. That would have been my hypothesis as well.
So you have these ones which are more the miscellaneous personal ones where you're just sitting down and talking to a camera. What are you seeing from those? Good question.
How do you see those playing a part in the strategy? So I did this random test, right? But when I saw it, I was like, yeah.
And it worked. Exactly, yeah. So you can see here that I'm doing these proper, well -put -together videos for a while.
And I just got a little bit drained of doing it. didn't enjoy it and then i made this of me just like reflecting and it actually popped and funny enough all the closes we got like three weeks after that video, like 90 % of them were like, yeah, I just saw Cameron's video.
It was so honest. I'm like, I actually didn't believe he made that money. And then he made that video.
And I'm like, fuck, he's like actually telling the truth. So I feel like this like solidified my brand and me just being honest in all my content. So what I started doing is I started doing one of these like raw videos once every week to two weeks, just to like share my thoughts and build a connection with the audience.
So now I'm doing like one value dense training, like this one or this one, like a Google doc. And then I'll do like one, either a test or like. just a raw video of me sharing value while just being honest about reflection in my life.
Okay, cool. Yeah, and I think we'll talk about this because I think that's going to play a big part and I think you can lean into that really well. When you're making these like Google Doc videos, the ones that are more planned educational videos, what's the process for being like, I'm going to make this video and then also your process for like planning just at a high level, even more so deciding on what videos to actually make.
There's two main things that I look at. The first one is I look at like, what are the commonalities between what my clients are saying? Like, what are they constantly struggling?
with and complaining about because that gives me a good indication of like, this is my ICP. What can I now make content on to get more people like this? Like this one, I kept getting questions on people like, yo, is there any videos in the training on like how to scale a fulfillment team past like X?
I was like, okay, every agency passed like 50K on struggles of this. The other side, which is the one that I focus on the most is like sales calls, objections, things they're struggling with. what people put in on the onboarding form of like what made you sign up and then looking at onboarding calls as well so this is probably our most valuable piece of data so we analyze all our onboarding call transcripts and our onboarding forms and we see the commonalities between their problems so we see a ton of people were getting constrained at like either a million a year but they don't know how to scale fulfillment to remove themselves.
So I'm like, that's a really good video idea that I know would only resonate with a high -level demographic. Okay, cool. Yeah, I'm going to go through this because that's really important.
And then in terms of your current, like, your team and how they fit into the process, I mean, I know you, like, the team's small on the YouTube side, so just, yeah, give that overview of what you're currently doing there and support that you have around you. Yeah, so we went from having an external agency that just did everything and I would just ideate and build out the documents.
Now we started building everything in -house, so we have a content director who is with me full -time. in person. Jason, he basically runs and manages the content team as well.
So now we have two short form guys, one long form editor. We are bringing on a clipper who's just going to be clipping stuff for short form, but that's adjacent to YouTube. And then a graphic slash carousel guy.
So the only people for YouTube really are... jason me and him go back and forth and ideate and coordinate how everything's going to look and then our long -form editor and then a thumbnail guy sorry so for coming up with the ideas selecting topics primarily going to be you because you know the market the best yeah come with the ideas and the framing of the videos and then also like the sort of concept for packaging how do those responsibilities split is it kind of just like mixed yeah i would say that's actually our biggest constraint right now yeah the packaging of our videos me and jason have had many talks about this which is you just don't know what you don't know i know our packaging can improve i'm just not a packaging expert so like the packaging process right now looks like oh video idea i build out the value we record the video and like we kind of it's like on the fly i'm like how can i package this or position this but it's not like really well thought out and then we have like
A thumbnail guy make the thumbnails, but the thumbnails are kind of mid most of the time to be candid. They're not really that good, so. Yeah, and that's what I was going to ask next is like the biggest constraint.
I know that the video is good. I know the value is good. It's just getting people in.
Going back to your other question on like, who do we actually serve? We mainly go after agencies, but now we're expanding out to info, which is why the last few videos have been applicable to like, I had a few people come up to me at this event saying like, yo, this video was really good because now we've just launched that mastermind for like people doing over.
100k a month so interesting again i don't want to like chase three rabbits and catch none at the same time i don't want to just go all in on agency and shoot myself in the foot and not expand out my market when i can so yeah to answer your question i would say my biggest constraint is understanding the split and making sure that i don't go too far in the wrong direction too niche or too wide and then for sure i believe the constraint is packaging i don't think our packaging is good enough right now you want to be able to build the system in -house that you have full control over it and full scale yeah makes sense because i'm like the way i see it is yeah i just want to build in house yeah it makes sense so i'm going to go through how you can do that then effectively because to solve the packaging issue like you might need to make a higher or two yeah um but also like knowing what you know if i can teach you like the process i think you're going to be able to figure it out in terms of how you can scale it and like take it to the nth degree so like to get into goal with youtube specifically what do you think youtube can bring you what's the goal with it also not from like a business perspective but like i know you're very intentional the brand i imagine you've got like a clear vision in terms of who you want to be positioned as seen as like what is that vision obviously using youtube to help you yeah so my goal over the next 12 to let's say eight
months is to have the number one mastermind in the online space. So when I look at like the rings of entrepreneurs in the high ticket space that have these masterminds, right? There's like Jeremy Haynes one, there's Cole Gordon's one, there's all the ones.
But honestly, I can't really think of many others like in this bubble that are like popping right now. So I want to build the best mastermind for coaches and agencies, like just online high ticket entrepreneurs in general, because I know that I'm capable of doing it. It's just a matter of like, how do we get more people in?
Because like my bottom of funnel, serving high level people has never been the problem. My problem has always been, how do I get more people's eyeballs on my shit? And to do that, to achieve that vision, like what do you feel has to be true about the actual mastermind?
Because once you've got the people, once you've got the attention on it, in order to fulfill on that vision of it being the most elite mastermind, in the online business space. What other...
sort of things that have to be true what does it have to be the best as because you know like it's gonna have to be able to teach all the different absolutely exactly so like yeah so my philosophy is it's like when i started my coaching program in the agency space i noticed a gap in the market where there was people that were really good at like run paid ads there was people that were really good at network honestly not really many people that were good at operations because the people that were good at operations were too introverted to make a fucking program in the first place and put themselves out there so i feel like i have this balance of my sops and like the processes that i have are the most detail I've ever seen.
On top of that, I'm also really good at the acquisition and content side of things in terms of articulating myself. So I feel like I can fill that gap in the market where some of them are just network. Some of them are just acquisition, stop being a bitch mindset kind of thing.
And some of them are just structure. But not many are operational heavy. There is no mastermind that I can think of that's like, this is going to help me build the infrastructure in my business required to get to a million, two million, three million a month.
So I'd say that in terms of things that are required to get there, that kind of business is predicated on my success so i have to continue to grow my business to two three four five million a month because when i do that well it's a lot easier to say come to me and i can help you do the same so i think me obviously continuing to grow my business is a big piece which again the good thing is me growing that mastermind and me growing my own business all comes from the same place it's leveling up our content and scaling paid ads and i will say a quick note just on my channel because i feel like this content is probably held yeah this video is my biggest revenue driving video today obviously so like anyone that's financially unqualified we sent this video probably made is like half a million dollars i've just made another one yeah but this one is going towards people above 10k a month to a million a month which we haven't hit it but we're gonna hit it this month and then i'm gonna release it that was my plan sick yeah we're gonna get into this because i knew this was the case and without even seeing this video you're gonna be fucking laughing your way to the barn if if you execute on security okay cool so you already started touched on the thing that i want to get on here next which is your unfair advantages
because you fucking like you definitely got quite a few in the space so i want to dive deep into that and really exhaust that so in terms of like unfair advantages that you have that you can make like you can make the best videos on xyz or just yeah in general like these little sort of traits that you have obviously your age and like deeper than that like your personality style and so yeah all of that and then also like same but slightly different unfair advantages and then also like what makes you different slash better than your business competitors but also your youtube competitors as well so all kind of the same sphere So I would say number one, like personal, you know, 20 years old on pace for a million a month this month.
So I don't really know anyone that could say that. So that's a big one. Yeah, 100%.
Number two would just be like personality wise. I would say I'm very, very educated and knowledgeable on like the philosophy and the mindset side of stuff. You know, I've spent hundreds of thousands of dollars on it.
At the same time, I'm also like super logical simultaneously. Both sides. So both sides, you know, you've got some people that are like, oh, just follow the stars, man.
And then some people that are two numbers driven, they never zoom out and go like, is this actually what I want to do? Is this me flowing with the current or going again? So I think one of my biggest edges, I feel like I'm just glazing myself here, but we'll go with it.
I feel like one of my biggest advantages on like a skillset side is usually there's people that are really good on the camera or really good operationally. It's one or the other. I feel like I have both.
Yes. Like I'm really good front end, acquisition, sales team, but I'm also really good with operations and I'm like severely autistic. You got like the creative side, but also like the algorithmic thinking side.
Again, it's that sort of like creativity and logical brain that like don't usually mesh well together. So that's what makes you like an anomaly. I'm the same way with like the YouTube strategy, but then also the building systems, right?
So it's like... it's a yeah unicorn case so that makes sense and i think that also feeds into the fact that i'm just incredibly like detail orientated in the things that i do well if some if i'm going to do something it has to be like so a baby could follow it so for example if i build like a process a document i'll make sure that anybody can follow that so i feel like that gives me an edge because you know a lot of masterminds the more money you make the more generic the process and the guides are yeah might be like run a webinar what the fuck does that mean here's some examples but there's no like do this do that do this do that do this so it's all like yeah in theory but you can like put it to an actual like super actionable like yeah follow along and this the sop thing ties into that okay cool so that's that now current target market i need to know this because like you've obviously like changed this with the different offers and now it sounds like that new information to me on the the mastermind side so definitely super important to dive into that and how you see that yeah so target market has always been
People looking to start or grow an agency. Okay. So there are two ICPs.
Now, that being said, we've now started also advancing out. to info people as well you already run an info business what do you do for them though so for them it's more of like a high level mastermind on it's kind of like the boardroom that cole has like okay we help them with like consulting recruiting growing their info business the whole nine yards when you say growing it how do you help them grow it yeah so specifically with a lot of the info guys that we're working with now It's helping them crack paid ads.
So webinars, call funnel, all that stuff. Helping them with organic. I mean, more so just along the lines of like the processes that we have internally.
We have some people ask us for that. But I would say overall, again, our main ICP is people that are looking to start and grow an agency. This is the thing.
It's challenging for me to dumb it down to just one thing. I've always struggled with that because our offer is like, we literally can't help them with anything in the confinement of growing an agency because we've already done it. I mean, if I could single it down to like things we're good at that maybe other people aren't, it's like operations, systems.
cracking paid ads and offer positioning yeah so like positioning their offer correctly yeah that's interesting because it's like i think you've got a real unique unfair edge when it comes to systems above all else comparative to the other people in the space whereas like with paid ads you're super good at that but the delta between like you and you know the other people in the space is much smaller not to say there's but I think the underlying thing, it comes back to, like, the systems angle and that actionable, like...
just follow this it's almost like you can do the videos that are around paid ads so on and so forth but like it's gonna be taking the frame of distilling it into like a tutorial on how to get the result so tutorials have been around on youtube for the longest time for the most basic things where there's a very clear outcome and there's a very clear step by step to get there that's why tutorials are naturally so in demand because people just want to watch it and follow along i think there's a gap in the market in the space and you think about a lot of these videos like even what homozy does what homozy teaches is he says there's like two types of value and the one type of value is where you know you actually give them the step -by -step on how to do it and the other type of value is where it's kind of theory but they can't actually do the implementation and he says you shouldn't do that because you know you shouldn't give the implementation because having that gap is what
allows you know somebody makes them want to buy because they're like oh yes like this is really good value i've received all this value but i now need to know how to implement it so i'm going to buy but because of people like him who are teaching that there's now just a massive gap in the market to teach i completely agree yeah i noticed that with like you know i look at all the bigger guys in the space and i've always been like show me the fucking stats yeah show me how to do it one i'd say in my content i've i've tried to make it a lot more like practical and i actually think that's kind of benefited me yes well yeah i think i can do it to a way further extent of like tutorial on X and me just showing the numbers.
I want to have a brand like mass authenticity where people are like, how the fuck is he even willing to share that? Yeah, yeah, yeah. So I think like that's something we can get into massively because no matter how much value and...
stuff you give away on the implementation there's always some way you can position like but you didn't get this and you know like so you don't have to worry about giving away too much these videos that are about facebook ads and getting results with facebook ads if you can make it as like procedural as possible yeah then those videos don't exist right now but that's what people want operational like this and this and this and here's the starts and here's how to do it like yeah i'm with you and then obviously there's going to be nuances and you give those nuances then you fill the full gap right in terms of what you with your target market and their awareness level on it.
How does that look? Because obviously, I think a lot of these you're making right now are very systems oriented. What are you seeing from that?
Are you seeing that coming from a place of like, they actually do place the value in that and they are aware of it or are they more like, we're clients. I'd say a lot of them are aware of it. Cause I feel like the messaging in my content is like, for example, if somebody is just like, oh, you know, I don't need systems or anything like that.
They're not going to watch this video. But I feel like because of the messaging in the video, we do get people that are aware. Now don't get me.
wrong do we get some people coming in less aware than others absolutely because obviously like a video like this is completely different to a video like this it's like what's an agency how do i make one why is this the best opportunity but overall if i look at the commonalities between the people that come in a lot of them are aware all right sounds good um and then just to simplify in my mind as a north star and i don't know if you have this but like if you were to be like the x person the person or the top channel in niche or the top channel for have you ever thought about that in like a simple form if you were to just like have it i'm the person for this you know like is there anything that comes to mind for that i mean i immediately just think like online entrepreneur like high ticket entrepreneurs but how fucking generic is that i don't know it just seems a bit but at the same time though if like if you're saying you want to build the most elite online mastermind it does fit within that vision so it's just like that's what i'm saying yeah to be like the top agency slash info
Is it even just for agencies? Not even. It's just like an online business.
Because what I realized is, you know, I've been working with agencies for so long. And what I realized is running an agency is like building an info business on hard mode. Yeah.
So realistically, everything that gets applied here that's got applied here is like five times more effective here. Because this business has a third of the complexity of this one. So I'm just like, well, we can just help these people even more.
I would say just in general. Be the go -to guy for authentic content on like, here's me documenting how to build in a million, two million, five million a month company. Here's how you can do the same.
Like literally digestible breakdown videos of how I've done it. That's my framing. It's not like, here's what to do.
It's here's how I've done it and what you can take away from it. And me just being transparent enough and showing the numbers. All right.
So now I'm going to... like start breaking things down the way that i see youtube is there's kind of like four key stages between getting a successful video and like making videos successful so the first is that you actually have to have people who care what i mean by this as it applies to youtube is when we look at your videos for example we go to like this one and this video actually did quite well i imagine it converted quite well the thing is is as you said you don't know what you don't know and one of the things that you don't know and really matters is the language that your market resonates with on youtube specifically a key thing that you said which i know noted down is one of the ways you come up with.
what to make videos around is through looking internally at sales calls like what your clients are saying so on and so forth right this is a very common case on youtube where like that's what you do but also like the language of which they resonate with it around that topic they're completely different yeah like for example on linkedin go to markets like this massive thing it's like gtm gtm engineering but on youtube it's just non -existent you just call it lead generation on youtube yeah the thing is is you're picking topics based on what you're talking about kind of saying they want and without really validating the demand of it around YouTube.
And obviously these topics in essence are going to have demand on YouTube, right? Like fulfillment at scale, we know what that means. It's going to have demand on YouTube.
And so like, is that the best way to frame it? So the first thing that I would be going over is like, you need to implement a YouTube research process. I would say the first hire that you need to make is an assistant and they need to be trained on how to do YouTube research, which is super easy.
I'll like show you how to do it. The reason why I've gone so deep in like figuring out what your positioning is, what your unfair advantages is, we know the topics that you're going to be making. videos around systems and hiring and so on and so forth the next step is to really research the niches that are adjacent around your niche so like if you're making videos around how to scale an agency with systems and so on and so forth how to scale an online business with systems we need to be making like an adjacent niche map of the different channels within that that are like succeeding that are making videos on systems we need to be identifying what niches have viewers that have similar behaviors to yours so for example if we're making videos to businesses around how to build systems to like hit their goals.
One of the niches that is adjacent to that where viewers have a similar behaviors and psychographics and just like they resonate with the same things is productivity. We make this adjacent niche map based on that information. And the way that you can do that is super simple.
Like you can literally just go to AI and you would paste all the information. I'm sure you've got like a document where you've got like your ICP in detail. And so you would literally just say, I'm growing my YouTube channel.
I'm building like systems for agency owners. I'm teaching them how to scale their agency through systems, through SOP. And like, I want to take that type of target viewer, considering their psychographics, their behaviors, who they are.
I want to think about niches that are adjacent to that, right? I want to think of broad niches like productivity, business growth, whatever is directly adjacent where the viewers have similar behaviors. I want to create this adjacent niche map of where those viewers exist.
And so you would say something like that. And then it would create the list of adjacent niches. Yeah.
The way that I think about YouTube research is there's like an algorithm which I... actually learned in school and I've used this for like for YouTube and it's called a depth first search and the way it works is basically web scrapers which scrape the entirety of the internet they go super deep they make sure no corners missed they use this algorithm to ensure that like they see everything all the data right because in your niche we want to be able to see what all the high performing videos are like what words are they using what are they resonating with right and so the way it works is you start with this initial node which applied to YouTube is this adjacent niche map you've got the list of niches and within each niche you've got the list of search terms right and then within each search term you search each search term and then you're given a bunch of different videos so you're getting all these videos that rank super highly it's like if we take productivity for example if i go to productivity and i'll just literally search the niche productivity and so straight away we can already start to see the language that resonates with
this productivity audience one of them being systems so like system is a very key word that works massively well in the productivity niche like you can say my simple productivity system productivity is hard until you build systems like this right and so we're seeing first of all the videos that have performed outstandingly well we can tell this because we can see the number of subscribers on the channel relating to the views and also a rough outlier score although it's not accurate you shouldn't like just rely on these but then what you do is like this is taking that next step in we've now searched the search term right the next step after that is going to the channels themselves and then it's looking at all of their most popular videos right and so you basically have an assistant who goes through this process of first you get concrete on the adjacent niche map that might be something you want to be involved in because you'll be able to understand probably better you know in terms of that you would come with the different niches where the viewers have that similar sort of behavior and they have the same sort of vibe about them and then you give to ai okay for this niche give me a list of core seed keywords that i can cycle through in order to explore the entirety of that niche so then with productivity i'll be like how to be productive my calendar system
And like just all this shit. And what that means is if you go through each. of these search terms you're then going to get all the videos you see the top channels that are ranking for that specific search term you open the channel you then go through all the videos that have performed outstanding popularity but you're taking into consideration recency as well so like yeah ai agents clearly explain like yes you can take that as signal you can store that but you know you have to factor in that it's a year old there's like a research database template which i can actually give you and that they would fill out this is what we use internally for like our researchers and also link in the description as well and then so you would fill this out where you're basically putting these are the videos that I've found.
This is the views. This is the rough outlier score. This is the niche that it's in and that I found it in.
And then this was when it was posted. And so you're creating this massive database essentially, which is just a super raw database of all these like outlier videos, these videos that have performed outstandingly well that are actually statistically significant. Like, yeah.
So question on this. So you're going to hire a VA, you're going to have an SOP or a process for, okay, you're going to go in and do this depth first research every day. You're going to go in.
First off, we start max. you're gonna find topics adjacent and similar to our market where they use the same language yeah you're gonna find outliers then you're gonna go to the channels find more outliers and you're gonna combine all this and you're gonna keep going deeper and then you've got this research yeah and then what you're doing just feeding it into an llm who's ideating based on that after that piece exactly at that point what you do is you've got like this raw database like it's you know you've got thousands of entries in there and then the key part at that point is you then can put that into an LLM and you can find the patterns between those.
There's two things. So the person who's doing the research, because they are the ones doing it, they are naturally going to start to make the connections if it's not a... like if it's actually somebody who's like half decent and executive assistant or whatever like they're going to be able to notice and pattern recognize oh like i saw this title you know ai is clearly explained and then i also saw this one that's like something something clearly explained right and then you start to put together these formats and these different topics or like you know they'll be researching the productivity niche and then they'll see this channel and then see ai agents which isn't even relevant to the productivity niche and then they'll be exploring the ai niche and then they'll see ai and so like this is why getting the adjacent niche map dialed is super important that's like first step and that's like easy it's like a 20 minute task yeah because ai would be part of that as well because of you know like they're trying to build systems and ai is adjacent to that and so then you do that and then exploring each of those niches so you can see what topics and what language are they using for those topics like what are the topics that are the most in demand in the niche and then what's the specific language that they're using because to put it bluntly because of what i'm aware of yeah showing the example of this is there is better packaging for this type of video and i'm aware
that because i have that visibility because we have like a research team and everything and so just one of the things is what i'm talking about where fulfillment and like that sort of language it's like some people might resonate with that maybe you're more sophisticated but at the end of the day you're just going to miss out on a ton of viewers and also less of the people who you want to see that might understand fulfillment will because the algorithm is not pushing it and so like the way that this language is usually used it is systems like building systems and like that is the typical language that's something like how to build systems that scale your agency fulfillment I've got a couple ideas for you on this in terms of what you can do.
Like even Ali Abdaal has done this, right? So success is hard. This is like one of his most successful videos.
This is one of his only ones recently that's actually like really popped off. So like this is the other thing is when you're looking at these channels, you know, there's an outlier score here. You might look at these and these might be outliers, right?
Might be a 1 .3x or 1 .6x. But the only outliers that we're actually taking note of is statistically significant ones. The ones that are like above like a 4 or 5x kind of thing.
Not even necessarily because you'll look at some channels and you'll have 4 or 5xs on it. a channel but that channel will be a super volatile channel where they actually get four five x's quite easily whenever they do youtube right sometimes they make videos that absolutely suck and then they're really good and so the disparity of the views is like that and so you see a four five x and you're like oh like that video succeeded because they did something special with that video right but like when you think about an outlier like the reason why we even bother with these and take note of them in the first place is because we believe that like something specific has been done with that video to such a degree where it's like struck a nerve so different to the other videos that like we want to take note of that because it's it's had such an effect to where it's actually drove an outstanding result question on this actually because the way i see it is like i look at this and i'm like okay i understand this video is extremely top of funnel b2c he's gonna get a lot of reach on that but then we go to a channel like jeremy haynes yeah where on paper the video might be like a shit 1000 view video but that video got him like five clients paying him
yeah hang around a month so yeah how do you go about segmenting that from what i'm understanding what you're saying is you still want to make sure even with those bottom of funnel videos you're doing the research on the top of funnel ones even and you're applying those principles to that video to get as many people watching as possible well yeah so like you're not changing the level of targeting like you're not making a sacrifice of going broader for like attracting a lower quality audience you're not making that sacrifice you're simply like taking the target market that you have for that specific video but like right now the target market's this And you're only resonating with this.
I completely agree. You know what I mean? Like you could broaden the video and make the target market this for the video, but it's like, so we're not actually making a sacrifice.
We're just expanding the potential amount of demand that you can capture. So like with care, and this is why people say the idea is like the most important part of the YouTube video, because like if you pick the wrong topic or you have the wrong vision for the video and you have the wrong framing, which is what we'll get into next is the actual packaging.
It completely... eliminates any possibility of the video doing well no matter how good your thumbnail and down it dictates everything downstream and so like you might have a killer video your thumbnail might even really be good and the video like that one was a great video that's the one that i watched where i was like yeah this is sick yeah right so the information there is great and even the framing's not like bad there's optimized instrument but the main thing that is like you know if before you made this video you had in mind that like okay i know that systems works really well on youtube i don't want to broaden it but i don't want to attract a lower quality audience and that's just one insight like if you had all the different sort of things that people are demanding it's going to make a massive difference it would have changed the framing of the video the hook The title, the packaging, everything.
Because you would have also seen the videos that have been made around systems in the business niche, in the productivity niche. What thumbnail styles are they using when they have leveraged that? And is there any pattern that's proven to work there?
It dictates everything downstream. This is purely talking about the topics, not even the packaging. But the way that you find the right words to use and the right framing of the topic, it's the same process to find the formats, which is like, you don't know what you don't know.
The only way that you can like... make good decisions on what videos to make what the mail to use etc is through having the visibility over what's actually working if you don't have the visibility you're flying blind and you're just going off of what you might have seen like yeah work when you watch youtube you know yeah it's a visibility game really the more the more information you have the better decisions you'll make so that's the first thing first and foremost and like the other thing you have to be aware of is you think your market's like quite aware of like the system side of things i think like i would agree especially like your actual target market appeal you genuinely want i think the important thing is like again we want to attract as many of the core people who you want we don't want to sacrifice resonance with them like you need to attract them and so we're not looking to expand the video's time if it means attracting less of those people but when we can make decisions that allow us to expand the time without sacrificing any resonance with them and that's the key part like it must not sacrifice yeah we do want that because yes it means more views etc etc and it means ultimately more money but also when you think about the algorithm the more data it can collect in order to be able to make decisions off of like the more data it has of oh viewers really like
this video it's gonna push it more aggressively it's why when you start a new youtube channel now it like it can take so long for it to get traction because it's being so like hesitant to push the videos the reason i'm saying that is because if we can attract more of those broader viewers and give value to them and satisfy them whilst not sacrificing residents with the target market we want to do that and so i think there's still a large percentage of your audience that aren't aware of the system side of things and like you know these things that you believe like matter so much and these are the actual needle movers but you're like these guys like don't understand that that's also something that you're looking for when you're doing the research is you're looking for other examples where that scenario is also the case so like you're looking in these niches where they're the audiences are of a lower level of awareness and so like for example one thing i'll get into is like there's this format that we found which is this is something that's working really well which you can actually probably take if you don't understand
this thing you don't understand this thing right and the way the format works is like if you don't understand this thing that you might be aware of you might not be aware of if you are aware of it you're probably not paying enough attention towards it you don't understand the thing that you actually genuinely care about right right and so like you're taking something that would typically be more niche and be a limiter and turning it into actually like an advantage and a differentiator one of them's like if you don't understand bonds you don't understand money people don't typically understand bonds they might be aware of it and so if you made a video which was like learn 97 of bonds in x minutes or like yeah it wouldn't do that well there's no way we get to 2 .1 million views right and same with this video here There's no way a video on YouTube organically would get 450 ,000 views if it was around funding only being posted two months ago.
The people who you want are going to resonate with that. In fact, they're going to be like, fuck yeah, I relate to this because I agree. If it's like, if you don't understand systems, you don't understand your business or something.
You know what I mean? Like we did this video. We had a client which was a doctor.
Her whole thing is like insulin. She was like an insulin doctor, which is just like the most boring fucking thing ever, right? But the outcome of insulin is that you lose fat, you get healthier, etc.
which is the in -demand thing. This one here, we leveraged that formula I just showed you. If you don't understand insulin, you don't understand fat loss.
And this is like actually attracting like mad ICP for her like calendar's boot. And you see you have these certain things that are like boring in nature. but they become sexy if you frame them right.
It's like a unique mechanism. You get what I'm saying? Yeah.
That's a format that you can actually take. And I actually think I haven't fleshed out a specific idea because it's just came to mind now. But I do think we can flesh out an idea for you, which is like, if you don't understand SOPs, you don't understand.
If that works, like you can double down on that shit big time. That's one thing in terms of like, you're absolutely correct that you're going to be able to come up with like these list of topics that you can address. Yeah.
But you need to validate the demand around them. And also like certain topics, they just might not have the demand, right? If you're aware of how much demand they have, you can make better decisions of like, okay.
okay, if I must make a video on this, there's certain framings that you can choose in order to best set up that video for success. Like if you're going to make a video on hiring and you find, okay, like hiring is not like that in demand. Obviously demand exists around hiring on YouTube, but it's like, it might struggle to catch traction in the YouTube algorithm.
You might choose the frame of like. If you don't understand hiring, you know, it's not just that format, but there's other formats that leverage that low awareness and you can take those. Or you might choose, okay, like if I'm going to do a video on hiring, but the demand's quite low, like you then can make a better decision on, okay, what I need to do is I need to make a full course on hiring.
Because if I'm going to make a video on hiring, I've got to absorb all the demand that exists around that. We have like a YouTube script writing client. And like, this was a tiny niche back in the day.
The maximum amount of views a video would get on YouTube script writing would be like five to 10K. This was a client and he became, he's like known as the YouTube script writer. guy or was known as that and then he stopped posting but like 300k views the video got and it was just a one -hour course because we knew that if we were going to make a video on that if we made a video on how to do youtube scriptwriting or like how to write a killer youtube script it would have max got 5k views so instead we were like let's just fucking get all the attention because no good videos exist around it and that's also going to be part of the strategy for you that i think you should really dial into so that's what you need to do yes you've got these lists of topics but then make sure that the videos that you're making have enough demand around them in the first place to actually like capture because otherwise it's useless making the video yeah but if you know you want to make certain videos that you're setting yourself up to frame them the best way in the language that's the most proven and also then just make better downstream decisions of packaging and so on and so forth because you're aware of it right like a youtube researcher is the first person to hire i can just give you the sop and i'll link in the description of like how to do the depth first search in more clarity because the high level of it is understand your target market make the adjacent
niche map and make the core seed list of keywords of those adjacent niches within each you go start with one niche probably the one that you want to explore first so the one that's the most adjacent and you would predict would be the most broad yeah you would then go through each of the search terms one by one search the search term what videos are popping up that are like actually performing outstandingly well okay cool note those down in the database go to the channel find all the top performers of that note those down in the database and once you've explored that and exhausted that you return back to the previous tab like you've still got this tab open of the the search term and you just keep going through that cycle until you found all the channels exhausted all of the videos on those channels you go back okay the search terms expired next search term you do it for that search term you go through the whole list of search terms okay i think i've exhausted this niche you go back to the list of niches and so you literally repeat it's a long process which is why obviously you would never do it but you can get assistance to do it like so we've got like multiple we've got like a team of and how do you compensate them you compensate them with a base and then you can obviously give incentives based on like okay
okay, if you find me this many like formats that I approve, they're basically just doing a raw research task, which is, and you know, they get fired if they're shit at it. Yeah. But you can compensate the ones who have the potential to like be killers because then they can head this research operation based off of the patterns that they recognize that you approve.
Okay. So if they bring you, okay, I found in this niche, this niche, this niche, this pattern of if you don't understand X, you don't understand Y format, that's fucking value. Because one idea like that, that could be hundreds of thousands of dollars.
Like that one format for you. i think can generate that but there's many many many more of this you just aren't aware of it right so you come and say them based on that they're naturally going to strive for that the ones who are capable are going to find that have you thought about just having ai do it all or do you not think it's capable that's what i was going to get on to next we've built operation where it does all of this with ai because like these tools like one of 10 vid iq tube buddy we don't use them because they're all done through youtube's data api which means like you can only access so much data and stuff like that but you can obviously build in your own internal ai system you can just get it to bypass the api so like it basically mimics an ai research and because this is algorithmic it can do it and then the only thing is that that more advanced level of like pattern recognizing it takes refinement and it does take somebody to like lead that who obviously understands that the same way that you train a human it's like you can't be like okay this is a good or bad format and i think that's the part where there's going to be a bit of training required and understanding and that's what we'll get through this but mine's to the point where i'm like this is the vision for like ali's strategy like this is the vision for the channel strategy this is the sort of channel positioning the niche that we're in and that what we're going
after and i'm just like make the strategy and what it does on the back end it makes the adjacent niche map and it's refined like over passes of my skills and then it just collects like thousands and thousands and thousands of records synthesize all the patterns and then it's like here's the research and then also you can obviously get it to actually put the ideas together but i like to just take the raw research and then i get like the ideas from there so yes it is absolutely possible with the eye that's what we're doing it still requires that human intervention so that's why we have the human research team we have basically the complete visibility on youtube at that point so and that's not an expensive role like especially with the sop that i can give like va slash max ea work you know like somebody who's just intelligent who can learn well and that's really that so they just go through that process they give you that database you can pull from that database you can leverage ai to synthesize it yourself or yeah that's like how you choose the topic right and then it's about choosing the framing of those topics because once you've got the topic of the videos it's then about like okay how do i pick the format
that meshes the best with this so this is the title format and this is the thumbnail format yeah like this matters a lot because once you've got the topic set that dictates how much potential demand you can capture the format and the packaging the title format and the thumbnail style that's going to actually determine how much of the demand you do actually capture because if you think of youtube it's a winner -take -all platform your video lands on the feed of your target market they've all got these curated recommendations of like all these other videos so it's actually highly highly competitive youtube search as well you've got all the videos around the given topic they literally want and they're going to get given 10 different videos around sops around systems and so like how do you make sure your video is the one that is clicked on more times than not over all of the other videos yeah because you're gonna result in more views but also that pushes your video more you're gonna index higher in search if your video is getting chosen over the others because the youtube algorithm goes the viewers are resonating with this video more and if you've got the value that i know that you provide yeah it's like you're gonna rank at the top of these search terms so yeah this is where you
come up with that adjacent niche map because then once it does all that research you're going to be able to see the sort of formats this formatting of titles that resonate with that specific type of viewer because it's not like we want magic where you know it's just like these title formats and thumbnail styles work for like just a magic reason it's because it resonates with the specific psychology of that viewer and it's like yeah what makes them tick you know and so like for example for you one of the formats that you would detect through doing youtube research is that in the systems building niche there's this of like how to build your systems so your business runs without you right so this is like a format that is working really well it's almost like a topic as well because like people do this exact title of how to build your system so your business runs without you and you can see this is one of the most popular videos for this channel here which is she's probably like one of the leaders or was one of the leaders in the business systems niche ryan dice did it 420 000 views one of his most successful videos but then you've got these adjacent examples where it's done to more you know personal ones of like how to build systems to actually achieve your your goals right and so like through
researching these niches detecting these things you can then see that this is something that's working and you can potentially take it and adapt it right so if we found this format was working of how to build systems your business runs without you maybe you'd start considering how to build sop so your business runs without you how to like you would consider these things very quickly and like one that i think could work very well that you would be quite well positioned to do is like how to build ai systems or ai something yeah i agree so you're taking like this this format that you know works with people who resonate with the systems part.
And then you're thinking, okay, what else is something that they're resonating with? And AI is, you know, one of those, right? Or how to build like clawed systems or like clawed scale.
You get what I'm saying, right? You can also think about how can you take like this exact concept of how to build systems to your business without you, but make a better video than all of these. So like one idea that I have for you, which I'll get onto is like, I think you can just do that video, but the way that you beat us.
It's just by doing it is like a three hour course. And it's literally as simple as that. It's so funny you mention this because I was thinking about because that free course thing ripped for us.
And I'm like, I feel like the free course thing is so underutilized. I broke this down like a year ago. I never did it.
And it's not as fucking well positioned as this. But like I had this idea of like nobody really does free courses for like advanced shit. All the free courses are like beginner level stuff.
I was like, what if I just did a free course for like advanced shit? So anyway. Yeah, we'll get on because that is like.
one key pillar which i think is like for you again considering what you're strong at where your unfair advantages are and where the gap in the market is i think like and also they're the highest converting videos they allow you to push product the most and like lead magnets etc etc and it's like condensing the cycle of like trust because you have an hour rule getting that research piece in place and getting them to be able to find these certain title formats and thumbnail styles.
I'll give more examples as well, just so like it's clear in different niches. So like, I mean, for example, to show you the sort of power of the formats and making sure you actually have the right ones. This channel went from zero to one mil collected from YouTube in the first like 12 videos.
So like all organic and they don't have any existing brand. Like they were like a startup, like obviously shit channel before, but this was like the first format that we did. And so we were in the niche of cold calling, right?
Which again, this is similar to what I said before, where cold calling is like the core target market. we could serve a much broader market. What this company does is they're a sales enablement software platform.
Basically, they're a software X agency to generate leads for businesses. They had two target markets. So we had to figure out how to attract both.
They had the businesses and they also had the lead agencies, the SDRs, because they're like an Uber for sales reps. So they need both sides. It's like a marketplace, which is a fucked thing to get, right?
And so the speed running cold calls from $0 to first sale, the reason why we did that was because we saw in... like the drop shipping niche yeah speed running entire shopify store brackets i show everything yeah smart we saw that not just even the title and the lower case but like this stood out obviously because speed running that's like a almost like an immature word you know i mean it's like resonates with like a younger demographic but like clearly it's surprisingly resonated with like a higher end demographic i wouldn't have got that many views lowercase title raw thumbnail as well very important part right this title would not work if you like took this adapted it but then you have like a flashy thumbnail yeah so it's everything about the packaging but also like speed running This has been like a thing on YouTube for ages, right?
Speedering video games. So like when I saw that in dropshipping, I was like, okay, that's one day a point, but it's already proven elsewhere. And so we saw that.
And also as well, obviously we knew prior for like other channels like that we run, like instantly we did the watch me start and sell a service video. This video generated like multi six figures. So like we know these challenge videos, like which basically just prove competence.
It's basically just like, I'm just going to do the fucking thing that you want to achieve in front of your very eyes and just show you how easy it is that it's possible and also show you everything in between. That's the nature of it. why people want it, because it's like, they want to be inspired, but also they want their...
Yeah, and it's just like, you get... It's like the video is getting the amount of attention in correlation to how much effort is put in, to a degree. Yeah.
Because, like, it's harder for people to do. It's more remarkable, so there's less competition. There's only certain people...
who are able to do this video because they have to get the result like to be doing cold calls from zero dollars the first sale you have to be good to make a first sale and also it has to be good so the value is good right and so there's that but then also like the entire target market wants it even outside of the cold calling niche because this resonates with the people who are doing the cold calling to make money as strs because he's making his first sale as an str it also is like for anybody who wants to have cold calling at their business it's like they can just through this video to like their str or like they can put it in a transcript make an sop from it he literally shows every single step and it's even to the level of where somebody hovers over the video and they're like oh like they see the title and the thumbnail and they're like wait is this video like really legit and then they hover over and they just see the fucking raw nature of it it's like even the editing style which i'll get onto like the content itself but like even the video really matches that expectation two hours long as well the video had six percent retention but it generated like multi multi six figures and then we doubled down with this one which also actually has more views now than what the original does so you know there's that also too so yeah like that's one of them the
watch me one as well that i said like you can see that there and watch me boot 10 sales calls in 10 hours we took that from the instantly one working 280 ,000 views and then you've got your more normal ones though as well like i made 500 ,000 cold calls and learn this we got that from i made 300 youtube videos and learn this that was one of ed lawrence's best performing videos yeah we took it to clay 10 million cool emails and learn this and then that right so like these formats just exists like everywhere you know even this one here advice on like we've absolutely rinsed this like we've all these videos are the ones that we've done yeah it's like content creation 400 000 views and you'd be surprised because this one for alexa mosey like we did this one for our client arsh and like he generated 50k a month to his business from this one video but you would have thought that would have got like a shit audience yeah being aware of these formats it's tools in your arsenal again it's just more visibility it's more information for you to like use you're gonna come up with an idea as good as the information that you have you get the point with like that 100 this is a big piece that's been missing for us that makes so much sense because we don't do any of that
yeah when you're researching like topics the adjacent niche maps are usually going to be tighter because you're trying to figure out what your target market resonates with it's going to be your own niche and figuring out what they're resonating with it's going to be a tighter you know like more related niches like business systems productivity systems stuff like that but when it's the formats it's much broader the whole of youtube is ideal if you could see over the entirety of youtube and see all the formats it would be beneficial like landing pages facebook cards content creation like all these niches are also still relevant for you yeah because it's just like it's general self -growth and you know yeah got you right so that is a critical piece there um and so like from that that's going to help you like really understand what the best way to package videos are i do have like a couple also small comments on your packaging as well just for you to consider so like one thing you want to be thinking of with the thumbnails is like the thumbnails the thing that they see
before they even read the title right and you've got to put yourself in the viewers shoes and again understand that there's 20 plus other videos for them to click on and then like people don't have short attention spans they're just very like conservative with how they spend their attention because of fucking just how content is nowadays right and so like the moment they see a thumbnail if they don't know the video is for them or there's a lack of clarity as to what the video might be about even at least just so that they it gets them to read the title which then confirms and then it gets them to click if they don't have that you're gonna struggle to get people to do that so like with this for example i know this was a really fucking good video the video itself i think you could have done a lot better with this video with the thumbnail like look at that thumbnail in isolation it's like it's 323 000 remarkable you know it's like if i'm seeing that and i'm somebody who consumes videos in the online space like you've got the proof which is good
But like, is that without the context of seven days remarkable? Or that you're like a 20 year old, you know? Yeah, that needs to be in the thumbnail.
And obviously you don't want to have too much shit going on. You've got to think about like, how do I actually get this video to stand out? $323 ,000, you know, in seven days as a 20 year old is fucking super remarkable.
So you have to get that part right. And even assuming that they do, you know, they're like, okay, cool. Like this video is for me.
Even this isn't remarkable. But if you just had... like i'm not saying you would just title this but like at 20 like you know what i mean like that yeah that small gap like that changes everything you know what i mean even with like week in the life videos the video is going to perform more reliant on how good the video is but like again it's they've already seen before it's like you're not gonna get somebody cool to like click yeah again even this is like 250k month roadmap there's a lack of clarity there funnel hacking same sort of thing so with the thumbnails it needs to be clear at a glance that it's for your target market and it needs to at least imply what the video is about or like the realm of what it's about or what they're going to get out of the video so that it gets them to read the title.
And then the title is what actually converts them to click. So that's something that you also need to think about as well. Okay.
So for example, with like this one where I basically went through and talked about what all the a million a month offers have in common. And I know that a lot of people in the online space are familiar with this term funnel hacking. And I'm like, nobody's ever done a video funnel hacking and showing offers doing a million a month.
So I'm like, I thought that was a really good angle. Now, with this video, again, I know the video's good. I think the problem is we just didn't get enough views.
Yes. And I'm thinking, like, I think the thumbnail could be the constraint here where it's just a little bit too generic. Yeah.
From my immediate thought, I'm like, what about if I literally had an ad library up with a red arrow pointing towards a Facebook page that was blurred out that said, like, they do a million a month? Yes. I'm like, if our thumbnail on that video was that, I'm like, I feel like it would fucking rip.
yeah we do this quite a bit with like this like we have this sort of thing where it's like yeah like the raw style of like oh shit whose fucking page is that who's doing a million a month yeah but also this i think will be a good lesson for you and everything that i've just said that i'll wrap it up is like this video like i'm thinking about what the essence of the video is right i want to make a video i'm basically going over like breaking down a million dollar a month offers if we're aware of what is working on youtube across these markets we would be aware of this format here and so like we have If you have a thousand hours of studying the best marketing funnels, this exact title with this thumbnail combination is a format.
Like we did this one here. So like 90 plus hours of learning Facebook ads in nine minutes. There's other videos that have been done with that format.
And so like, this is the framing of like, if you've decided you're going to make that video, having that visibility is going to allow you to. apply the best framing of that because this is how i would probably package it is like you would refine this part you would need to really make and that is important is making sure that language of like whatever would go here is like the best you would obviously have a million dollars a month in there the good thing is with this is a good way to add strength to the packaging if you want an even bigger safety net is like you would have visibly like these offers or whatever and the viewer should be able to easily see and recognize a lot of the offers they should be able to see homozy's like you know money models book on webinar and they should be able to see jeremy haynes's like if they don't know those people it still resonates with them because the thumbnail flat still like you're representing the office that's add strength to the packaging because it just is an extra safety net which this guy hasn't done but that's how i would package that type of video but again if you had that beforehand the execution format
of how you would have done this video might have been different. Would you go back and repackage this if it's already live or is it too late? You can, but the problem is now that you've got the video live, it doesn't best align with what the viewer would expect from that packaging.
If you think about from scratch, if you hadn't done this video and we did that packaging of like, you saw what it did, immediately the video would open with the Miro board of all of those different offers, right? It would meet the expectation. And the format of which you've done it, I mean, I don't know.
Yes, like you did a document, which is fine, but you would have just started off with a Miro board and you probably would have also like tied some of the... examples of the trending figures you know which you might not have done in this right so that video is still a video you can do it's like you could just take everything you've fucking done for this video and like leave a little bit of space reapply the packaging yeah yeah yeah but like that framing would be so much better for this because again it's like do people directly demand yes a million dollar offers in principle seems like you know logically it would have demand but like do we have proof that it's on demand on youtube if i went through it i would tell you we don't right and so we have to consider that and we have to just take that as signal for what it is and understand okay well if i'm gonna do a video on this i can't be reliant on people caring about a million dollar offers so how can i make them care well using the right format can help make them care because we know people find that exciting and it's driving success and we know if we use trending figures in the thumbnails that's going to drive demand to it even if they don't care about a million dollar offers they might care about the breakdown of alex mosey's offer and not the genius behind it and seeing that in the thumbnail implies oh he's probably going to break down that right and so it's like you're just taking that as signal and that's why that research piece that visibility piece it all comes up back to this that's like the foundation of like what i
always say is like just do more research yeah run more ads do more research it's the same thing hopefully that's useful that makes sense for that side of things the things i want to quickly touch on as well this we don't need to go into as much detail on this but like after they choose a video it's about getting them to continue so actually watching the video meeting their expectations receiving the value and like just having the video structured the best way that it can be in order to like achieve the success outcome because you can get them to click as much as possible but the end of the day like the content is the thing like that is the thing and then everything else we do beforehand is just to get them to see the content yeah but the content sucks and you're not getting pushed and then the youtube algorithm you so with that said like this part is simple obviously you know your goal is to provide as much value as possible that's the part you're good at
So we just need to give you like a framework around that and a set of guardrails to think about when you're making these videos in order to make sure it's done right. First thing I'll say is like, let's say we've decided on the topic. We've got the format, everything's set in stone.
So like first and foremost, we need to make sure that if we're taking inspiration from a particular format, that we're carrying that over in terms of its execution format. And the reason why is because when we're doing the research, one of the things I said is we're trying to figure out what about that video drove it to succeed.
Was it the title? Was it the thumbnail? Or was it the execution format?
Because what a lot of people do wrong is they'll see something that works title and format wise. And because of poor YouTube education, people say like outliers, take the title and thumbnail and twist it to your niche. You know, like this is what they talk about.
But sometimes the title and thumbnail wasn't the thing that drove the video to succeed. It was the execution format, sometimes in its entirety or sometimes in just a quite a significant level to where if you didn't copy that, you're increasing the risk of the video. So like, for example, with this format here.
I made 300 YouTube videos and learned this. We saw this format and yes, the title, great, cool. But we have to determine, was it the title that made this succeed?
Was it the thumbnail as well? Because that's a massive piece too. And sometimes the thumbnail is actually the biggest driver, right?
And so we have to figure out what that would be. And what we found is we saw that this was also working in another niche. and it didn't have this thumbnail format right so like we could make an assumption that like we didn't need the thumbnail format like we you know using logic and also using a level of data we could say okay this format's been done without like a dashboard thumbnail where it's got massive text saying like polarizing thing right which is what this thumbnail format effectively is so we can kind of isolate that as like That wasn't one of the variables.
Then when we went to the video, what we saw, if you look at the chapters, there's like 40 points in this video. And so even straight away, the viewer notices that. Like I just noticed it then, I forgot about it.
But you can see there's like all these different chapters. Yeah. Even those small things just get me curious as a viewer.
And then as you'll actually see, the video is going over 40 brutal truths. Interesting. Okay.
Well, if I have visibility over YouTube, I would also know that Dan Martell... did this video here which was 40 brutal truths i wish i knew in my 20s so like which is an execution format more than anything because it's different because in these listicle formats it's typically five to ten points so the point of why i'm saying this is this is clearly like this has clearly played a part in the video's success or even if hypothetically it hadn't if i was going to use this format no fucking way i was going to like just do a five to ten point listicle because i just massively increased the risk of the video why would i do that if this could have potentially been something so like when we did that i send 10 million cold emails and learn this like we made sure to take that we did like 25 points in our video so we still had that high listicle nature and it's the same for like these challenge formats watch me start and sell a service like which this video here
What should we make and sell? Because you might actually end up doing a challenge video at some point, which is something important to consider. Like this was the original that we found.
And like, yes, the packaging, you can tell like the packaging, it's interesting because like challenge formats originated in the dropshipping niche. And it was like big Shopify dashboard, like pointing to, you might've seen it before. And it was like super hyper edited and stuff like that.
In a more sophisticated niche where the audience is more smart, if they see a big claim, they're skeptical. And so what this girl did, whether she was intentional about it or not, is this builds so much trust because the packaging, it looks like she's put the thumbnail together. She's a YouTuber.
amateur and it looks like it's a real stripe screenshot it just builds it looks trustworthy complemented with the title now if she fucking in the video had like in this video and it was just like hyper edited it wouldn't work so she's had to meet that expectation too and she's kept this kind of amateur artsy she literally filmed it on an iphone and so like when we took this to instantly watch me start and sell a service we did the same thing here as well where like austin has like a perfect studio but we literally got him to record oh there's me because i was in the video you know we literally took that same format we took the part that in the intro basically she got her boyfriend to like be like there's no way that you're gonna do it right and so i literally fucking created this piece where i pretended i was like there's no way you're gonna do it right so it's like it's to that degree even to the degree where the editing on this was like really good and i reviewed the video i was like we need to make this share we literally dial back
so point being extreme examples but like when you're taking inspiration from a particular format this is what i was talking about with the a thousand hours of studying one like you need to understand if there was anything in particular really unique that you think potentially drove that video to succeed in the execution make sure you're at least taking your video and considering that That's number one.
Number two, obviously making sure you're meeting the expectations in the video as well. So from the framing of the title, like I said, with that one, there's like a raw Miro dashboard, all these things. If that Miro wasn't shown at any point in the video, and really even in the hook, your video would probably be actually fucked.
Even if it seems like a small thing. And then obviously, I'm sure you're aware, you need proof, promise, plan in the video. It needs to be clear why they should listen to you, what they're actually going to get out of the video, confirm their expectations.
And then if it's a course video, you've got to make that shit super clear of why they should watch the entire video. Like with course videos, you have to be like, We're going to go through this, this, this, this, this, this, this, this, this, this.
It's like literally the full thing. So it's a super clear plan of like, because if you're going to get them to commit like to a fucking three hour video, it's like, yeah, you got to make that shit super clear. That's really it.
Like understanding the format of which it should be recorded in and the structure that it should follow. Being aware of like, for example, certain videos, it's better for it to be a whiteboard. If you're taking inspiration, like there's a format which is like, if I started this thing in 2026, I'd do this, right?
That's another format. It's like a whiteboard thing and it follows a certain structure of like level one. level two level three people over complicate the execution outside of that there's really nothing you just provide a fuck ton of value and then at the end of the video and this really gets into conversions and this is how we tie into this like this is where we get into the cta so that's basically it for making the video structuring the video within those guardrails that i gave just give a ton of value as much as possible that's it and so then the conversion piece we found like backed by a lot of data certain things that work really well so first and foremost we try not to give hard ctas in the video two things i don't know if you like what do you do currently from a cta style so we have a mid -roll and end roll cta and it's either just me indirectly weaving it in without cutting just something else or is like a advertising break was like real quick if you like this and uh then
i do have a program called x you can click the link below yeah fuck that so that like like you can and you can because i also don't want to you to completely pivot the cta strategy if it's working for you right so like this is like your youtube's crushing so like we do want to obviously be safe with the changes that we make first and foremost end of the video you always need to cta into another video do you do that no okay you need to do that because like with youtube viewer satisfaction is what we're trying to optimize for and the way youtube measures viewer satisfaction it's through a combination of multiple different things it's like to view ratio it's positive comment review ratio it is watch time to a degree but one of the biggest drivers is session duration which is like after they click on your video how long do they spend in that given period on your channel across your videos right and so we want to push that as much as possible and so like at the end of every video we link them to the next video that's natural for them to watch okay from whatever stage they come in at question on this so am i then doing two ctas no
So I'm just not CTAing to... Do you do that at the end of the video? So what do you do at the end of the video?
I CTA our offer. Do that for now. Because my concern with that is like, B2B, I'm thinking like some people are just like, okay, I can see this guy knows his shit.
This is like a very specific thing that I've gone and watched a video on. I didn't even know this guy sold an offer kind of thing. That was my philosophy on it.
No, and it will 100%. So like from a conversion standpoint, absolutely makes sense in theory. Because I mean, if you could have CTAs fucking 20 times through the video, your video would be...
probably super high conveying if we isolated the effect that it would have on the viewer. But that's the thing we have to consider is like, we know that direct CTAs, they are a take, right? The videos are give, the values are give, and the CTAs are a take, right?
And it doesn't always kill the videos, but it's not going to help. Like what spectrum it's on in terms of whether it kills the video or not, it's a different case. But like, the thing is, is you can't see the...
difference it would make if you hadn't have that because your videos are doing decently well so you're not like this it's not working so you're not isolate you're not pointing as a bottleneck and it's not a bottleneck it's a micro optimization like you'll want to test this with your attribution because you can test that bottleneck if and when it makes sense to i don't think it's a super high priority thing for you to test but you can see like if i remove this does it have a negative impact or does it have a positive impact right and so that's one thing there if you're still going to give that direct ct at the end which in the immediate i wouldn't recommend swapping that because it's you know like you wouldn't want to yeah conversions you still want that as an extra one like you'd be like you know if you want to do xyz then you know we could call that you get the direct cta however if that's not you then what i recommend is you watch this video here which goes through right and so like you're giving them options because sam palera like the
He's like the top channel on Facebook. He does like 400k a month already from YouTube to his agency. And then he does like an extra 200 -ish k a month.
Or maybe more like 300 now to his school community. So that's all YouTube. No brand elsewhere.
He does that because at the end of the day, yes, it's not optimal. But yeah, I'm going to do that. Because I'm not doing any like, hey, go and watch this.
And then you pop it up as an end screen. And you're like, yeah, I'll pop up a video now on the screen. Keep it in your own voice.
And then you're like, you're basically re -hooking them into that video. Like the same way that you sold them on watching the fucking video they just watched in the first place. You're like.
gassing this video up you're like this is the thing you need to watch next and you usually transition it in so it's like you just watch this video you learn x y and z but without this you're not really going to be able to actually apply all that stuff so that's why i put together this video here which is going to go through x y and z for you you know it's going to get you this going to get you this click that video there and i'll see you there yeah like that's how you would ideally do it but with the it might look a bit different with the other cta but yes definitely you need to be doing that because that's also gonna force them to consume all of your comments so it's actually probably only going to help with conversions anyway it's going to increase the session duration which is also time spent with you and value received from you especially when you get these course videos and that we're going to go through in a second that's probably what you're going to push them to you'll just have like magnum opuses that you'll just push them to and they'll be the natural next step and it's just like a magnum opus is like the one piece of content where like if they went through all of that it's just like it's game over yeah yeah okay right right that's going to be the session duration maximizer and it's also going to be
the one that converts them the best okay yeah that's important now in terms of ctas throughout the video this is the way that i do it you'll want to test this if you're already doing because again i don't want you to decrease conversions but this is what we found works best it's different for software and products and i'm going to give that anyway just in case it's useful for you in the future but then i'm going to apply it like more specifically to you so as i said most ctas are takes and you like might even think like how the can you give a cta that's not a take and instead it's a give but there is a way to do this and like it works so well so like through an actual example with this one here challenge video we started and sold a service in 10 hours it was this whole challenge right yeah and so naturally part of this was making the offer what's the business in the first place and eventually we get to this part like where we have to actually figure out how we're gonna get the clients right and so the whole angle we took was like okay right how we're gonna get clients so content
it's too slow. I've got to do this in 10 hours. I can't do that in 10 hours.
Okay, paid ads. Well, yes, I can get traffic through, but am I going to crack paid ads in 10 hours? That's difficult, right?
You typically like money on fire for ages. And so we went through all these methods of acquisition and we're like, okay, the one that makes the most sense and that's the most simple is cold email. And we made sure that was an airtight sales argument as to why up to that point.
So that's sold in cold email, but then it's like, well, how are we going to do cold email? You need to warm up domains for like 14 days with cold email. You can't send cold email straight away.
We don't have it set up because we just started the challenge. But instantly, just launched a pre -warmed domain feature where they could get domains straight away where you could buy them and launch cold emails same day.
And so it was like, it wasn't a sell. It was like, in order to complete the challenge, we literally had to do it. Yeah, smart.
Right? And also the framing was, it ended up having this effect of instantly almost becoming the hero of the story in a sense, because it was like a pitfall of like, fuck, like, are we going to be able to do this? Oh, wait, but we can do that.
The effect of that was literally people being like, best advertisement I've ever seen. We'll definitely start using Insti. campaigns a hundred likes and like there was loads of wow did not realize i was watching an ad until like this right and so fucking sick people were literally like recognizing that it was an ad i know it's an ad but couldn't stop watching ads done right right so i've never seen this reaction before on a youtube video when like you know it's gone so organically viral when it was like the product positioning was throughout like the entire video you know he's literally just using the software he's already pulling up like the price and options you can see where it happens here where we've got like the pre -warmed accounts and so the framing is is like if you weren't affiliated with the product how would you position it?
Like, would the product even come out into the first place? Because if you wouldn't mention the product in the first place, if you weren't affiliated, don't do it. But if it would, because you back your product and it's genuinely the thing that they should be using for whatever piece, then use it there, right?
That makes sense. Yeah. This is how it works for software, but obviously it doesn't work the same for you.
But the way that you do this, which you might already do. I think I know what you're going to say. What do you think I'm going to say?
I think you're going to say kind of like what fucking Hamosi does. And he like is pulling shit from his books and stuff. And he's just like indirectly plugging it throughout.
So I'll explain. It's like, it's super easy. It's like.
What you have to do is you have to think about why are they clicking on the video? What's the objective of the video? What do they want?
And what are the steps to get there, right? And so there's only, through the medium of a video, a piece of content, there's physically only so much you can do. You can't fucking grab throughout the screen and start fucking with that shit.
So this is why creating an asset that is like additive to the video, that's like interactive, that is like very specific to the video, that you can only get that. piece of value through that asset there's no other way that they can get it so this is you know what you call a lead magnet but it's not just like you're being like yeah like get this worksheet in the description it's like very specifically curated to the video and so like in the ai niche one of the niches where you can apply this really fucking well is like you need na10 tutorials and these things people give their javascript files of the actual thing because anybody watching it they don't want to fucking build it they just get it so they opt in at the school community and they get it for like this uh guy here who's in a super small niche one of our clients yeah for this guy in here like we did this one here called code plus carpathy which is like this guy yeah yeah yeah so like destroys every legion amc and in the video we go through all these core skills this whole cold email system and obviously if we give them the code skills they're gonna like anyone who's interested in that video who you give that to like they have to get that they'd be literally stupid to not get the asset and like with for example for sam we had
video which was the best ad creative strategy we gave them like a full ad creative library of like all up to date like live today even though they put videos posted one year ago the best winning ad creatives that we're seeing in the market right now and so it's like these assets that we're giving it's just gonna make sense for them to do it ryan dice as well one of his ceo dashboard yes yeah i converted from that video yeah me too yeah that's the time where i was like that got me and that is one of the perfect applications of it where like the product which was the ceo dashboard was literally positioned through the entire video yeah i was like who's not gonna get that in the description you know what i mean and so like you've got to be thinking from this frame as well because if you can put together that asset that is like just such a no -brainer and the viewer then thanks you for it because they're they're getting something that they couldn't have gotten if you didn't give them that asset you know what i mean yeah and like this you get them swapped in for that
Yes. And then it redirects them to the actual funnel. So like you still redirect them.
How frequently would you do that? Would you do that on every video? Like I do one value dense doc training a week.
Would you do it on every single one? Yeah. The more you can give them, the better.
Like it's not sales. Yeah. You could have multiple just to make sure you cover all your bases, especially if it's a course video.
And what do you think about Hamosi's way of doing this at scale? Which is he has the one CCA to like get your scaling roadmap. Well, yeah, exactly.
What about if I, because I just built that. I just built this like evergreen asset with a scaling roadmap based on the revenue level we're at. And I'm thinking like a scalable way would be having that as the CTA of like, hey, get your scaling roadmap.
I think it's good as a scalable way. If you think about it logically, he's missing out on conversions. Like if he's making a bid on hiring and he gave his internal like hiring documents or he positioned it that way.
Oh, yeah. You know what I mean? So it's like, or he gave like his hiring scorecard.
This is a really good idea. Yeah. The conversions on this, I mean, you'll see this immediately.
Like this works so fucking well because it's a give and... you also get extremely high people bringing in and they come in also disarmed yeah because you haven't sold to them it's not like some join my free newsletter yeah a bunch of value maybe that's how i do the ctas test that see the difference in conversions you can do that in addition to what you're gonna have to you don't have to remove i'm still gonna have the direct cta i'm just thinking this goes there as well and then you can literally see on the same video the data the only thing to consider as well is the placement of this so like you don't want to probably put this right at the start unless it really makes sense in a rare case like with all of these it just comes in naturally like you should know where it comes in right that's really it overall in terms of the feedback and like the teachings of what you can take going forward and you can apply that so yeah hires youtube researcher that's really the only how you need to make find somebody who's really good like an ear who's smart or whatever test multiple one of them will become that leader who actually really good at pattern recognizing they head the operation obviously kpis you fucking know that shit so i don't you tell me how like you can figure out what what should be done there i can help you with that now in terms of strategy to go over this like this is really the tactical of what i can give you in terms of going forward and so like i just put this as a note is like how i know you're elite when it comes to systems and also but your way of thinking as well so like definitely want to leverage that in terms of the first pillar
Leveraging trending AI applied to business. Right. So I put this because I didn't know how relevant is AI to your target market.
Very. Okay, cool. Very.
Right. So like this is something that I spoke to you about this before briefly, but I do want to push this because like now you're getting this research in place. You can even have one researcher who's full time on the AI niche and just finding it straight away because I've already recorded a video like a week ago, basically calling my shot on this.
But growth thought it's going to be the next open claw on YouTube in terms of like, and I think the demand will sustain longer because of how. accessible. It's very user -friendly.
This is the video that we did for our client, which is much more niche, which is Gropbot just changed business for a minute. This is backend printing because it's so new. It's so sexy.
We give them all the markdown files to put in the video. So super high opt -in because everyone's excited, raving about it. And also the video is genuinely valuable because Gropbot, it's this idea of you can have the multiple teams.
And so it makes sense for businesses. And so one idea that I have for you, which... I mean, this video will come out probably after you do this video if you execute fast, which is like, for example, how I turned this thing into my personal assistant, how I turned Grokbot into my personal assistant.
I'm trying to do this. Like, I demand this. If you can figure that out, how to like build like a good personal assistant with Grokbot or get your team to do it, this will fucking rip if you do that shit, right?
So Grokbot's one, which I'm calling my shot. I think that's going to do very well. I think if you're early to that, you'll be able to get great views there.
Obviously, you can see the data coming in on the back end, see if it's high quality or not. You can refine the strategy from there. But once you've got the traffic, you can make decisions.
We don't want to assume traffic's low quality. I showed you with the Alex Mosey example. It's not necessarily the case.
If you didn't use Grokbot, for example, looking at what's working in the AI niche generally and what's trending in the AI niche and staying ahead of the curve of that and then applying that specifically to, you know, businesses or topics where you know the business audience is watching them. So again, like there's another format which is build a marketing team with Claude.
This is a format that works really well. Maybe you'd apply this to Grokbot or maybe instead of doing it with Claude Code. you'd simply do it to Codex, right?
Because another prediction I have, also just general side note in the AI niche, is like everybody, all the creators are doing Claude. It's been like this flywheel where they found that people demand Claude, some more people have made it, which puts it in front of people's eyes. What I think is, I think literally doing Codex and ChatGPT videos has been massively underserved.
That was the start of it all, right? Everybody demanded these ChatGPT videos. They're being completely neglected now.
I've kind of got evidence to support the hypothesis with like one of my clients here, like we did this video here recently of ChatGPT work. right which is like Claude Co -Works like ChatGPT alternative like you wouldn't have thought was in demand but this is specific for businesses literally fucking work right and we just did this video as well how to use ChatGPT work like the one percent full guide because we saw that was a format working the AI niche and like this is really niche and ChatGPT sites we're also doing but there's not many people making videos around ChatGPT yeah yeah so like just thinking that way of like okay this is where the demand is how can I like differentiate and like you know but the massive gap there and you're really well positioned to do that because you're actually really good at that and you know how to make the video as well for the viewer Yeah.
AI second brain, for example, there's, so for example, Claude plus Obsidian. So like there's this whole thing of Claude plus Obsidian, I built second brain, like how to build the ultimate AI second brain. What I thought is a good idea for you is how to build the ultimate AI company brain.
I've already built that as well. What, with like AI as well? Like I've got a dialed in company brain.
Bro. And it's so good. yeah just rip a video and i want this i i like again this i know ai company brain yeah that would rip as a video because i did one a while ago it was just positioned wrong i said like how to build an ai dashboard and it did well but if i positioned it this way even if you don't use obsidian you like just you've got to you've got to play and you've got to because it's the visual people like that yeah i'll just say it's like some purple crystal or some so yeah that and that would rip and i know i want that so i can give you the confirmation that they demand it right especially the more sophisticated ones so it's like just again Again, like these are just examples.
Like Grokbot, for example, is a recent one. SecondBrain is a one that, and you can take that and apply it to. And then the full course is on AI as well, but applied to business.
So for example, lots of people are doing like one person business with Claude. I'm not saying you would do one person business, but just being aware of these things, like this one here, how to start a one person business with Claude for a course, 900K views. Yeah.
So it's like, you know, you're getting a business audience with that. You can adapt it. You have the information, you can do what you want with it.
The other side of this is finding proven formats in like systems niche and stuff like that, you know, adapting. it so productivity etc how to build systems to your business without you business is hard until you build systems like this right but i think the productivity niche will be a big gold mine for you if you think about it the second brain one like that's in the productivity niche right people are like who are systems thinkers in their own life is very adjacent to systems thinking and business and so like i think you should really mind the productivity niche and honestly just that niche alone like it's infinite really and then as i said here like magnum opus videos as i call them but really like these are the sort of videos that can just absorb all of the attention around the topic if you were to just focus on these with also like i put a miscellaneous section here as well of just like your you know unfair advantage being yeah making this much as 20 the business breakdown so on and so forth that's miscellaneous stuff my personal ones are like yeah yeah like the ones that you just want to make right yeah but like in terms of this this would be the real like final key
pillar i suppose this is like three pillars but like the final key pillar that you should go super and how frequently do you would you make these free courses as many as many as you can they should be your without sacrificing quality this should yeah that should be your focus it's like even if you reduced volume because it took me a few weeks to build this one that i've just built the first one i put out took me like three months to build yeah but i got paid in proportion to that and i didn't even use any ai this time i could use ai so it was quicker but yeah like i could rip one of these on paper like once a week once every two weeks and i know they will rip because nobody's building like high level systems courses yes and you wouldn't withhold any information in those no i would give literally everything away make it super procedural yeah and this is what i was saying before with like there's obviously the systems one like how to build systems this this will fucking rip like this video will rip for you that exact framing i'm like just giving you that but then also you can do it but then question question so so your business my concern has always been i want to make the title specific to my icp
without it being too long -winded. For example, like, how to build systems so your agency or coaching business runs without you. It sounds shit.
Do you know what I mean? But why? You want to do that?
You think I just keep it broad so then, like, even if I get... no non -agency and coaches maybe i can't help them it doesn't matter anyway it's like they're in a desert they're fucking dehydrated they don't care whether the water's or fucking tap water from london from the tops that's behind us yeah and so that you have to understand the state of the youtube market and like the level of sophistication that it's at which is in the business systems it's just like if they need that and they go to get that now there's nobody who's making videos around like how to build systems for your agency and these things because those creators understand that that would be too niche.
It's too specific. I think that's another big reason maybe I'm limiting my reach because my videos are like really specific. Okay, that's interesting.
So go a little bit broader. Yeah, but you're not sacrificing resonance though because there's nothing else that exists. They're not going to choose another video over yours because it was more targeted because the targeted videos don't exist.
But if I was like how to get clients as a business, it doesn't make any sense. I would be like how to get agency clients using paid ads for a course. yeah yeah yeah exactly right because then at that point it's like they understand or they assume at least that this is applicable to them as equally as applicable to whoever else it might be intended for so they still it's do they know the videos for them and in this case they feel the videos for them because with everything else in the market there's nothing to make them with you assume that like It wouldn't be for them.
They see themselves as a business. They are a business. And systems, they see it as a universal across all businesses.
So you just got to put yourself in their shoes. But yes, this will rip. And then you can do it for, as we said, with like Facebook ads, you can do that, but just make sure it's specific.
Yeah. But also in the execution, like procedural. I think that's where the gap is from a content standpoint, less so a packaging standpoint, but like everything.
They should be able to do everything. Like scaling your business in 20 seconds. If you wanted to go even broad, this would be like coaching or like so on and so forth, right?
This is a format that's working really well right now. courses is like simple actually course like this is one that we're leveraging a little bit so we did this one for thrive cart selling digital products in 2020 so it's a simple actually we got it from like it was like the clothing niche so again it's just another one of these like you've got these tools in your arsenal to where like if somebody already has a course in your niche it's like how can i differentiate that and one of the ways you can differentiate oftentimes is a title format you can just whip it out your pocket and deploy it you know so that's one there and again like these topics where if you did a video on how to hire and train sales reps and it was like a 20 minute video you would to get views but if you make the video if you make the video on youtube for it and again it's one of those things where like if it doesn't exist the sophistication level of the market around this specific topic is extremely low like you would not niche down to agency because there's not even videos that exist for it
hands down yeah that makes sense right yeah so it's like you have to understand like what levels of sophistication it's like the mark has just been formed you know called email for example when it was a new mechanism it's like you just send cool emails and you make an offer of like you're like i'll run your paid ads and then it evolves to like okay i'll run your paid ads to guarantee that you get x y and z and then it's like i'll run your paid ads to guarantee that you get xyz using unique mechanism that i have right and so like this is the levels of sophistication and it applies to youtube in the same way but like you're not going to come in to a niche that exists or like there's not a lot of YouTube -ified videos with all these formats you're not going to come into a niche like that where all you see is how -to videos and be like the seven levels of you know like and use like a proper YouTube format and also you wouldn't like niche it down yeah there's nobody that exists so understanding the sophistication level of your niche and like what you need to do to be
at that like on the edge of that basically so yeah this is where you can you can do it for sales teams you can do it for like all these specific pieces that if you did a normal video on wouldn't get many views same way we do with youtube script writing we did a 20 minute video on that wouldn't got many views but if you do the whole video on it you make the magnum opus the go -to video in that around that particular topic for that thing completely switches the frame all of a sudden you've got a video with a view graph that's like that for years because i know the demand on sops because i made a video two years ago on this and it got like 70 to 100 000 views something like that and it was like a 10 20 minute video so if you made a beginner's guide to sops like how to identify what needs an sop how to format like everything you need to know that would crush now you can make them more niche i think you should experiment and just see youtube is a game of testing we can make assumptions as to like is this too broad like because you know we might try
track local but then you might not track local because they might not be looking for that so like we don't want to make these assumptions without the data and that is where you are there's that level to same with paid ads. You do have to test, but we are doing our absolute best due diligence beforehand to make the highest conviction bets.
Because the good thing is with these, these will take you long, but it's support with these videos. These are like quick ones. If a trending thing pops up, boom, like you can do that shit.
But in the background, when not trending shit's popping up, you're just working on these. And so like from all of that, finding the formats, finding the trending AIs, like making these proven videos around the given key pillars of every single piece that you want to teach and you know is valuable, packaging them in the best way.
And then also this. typical videos that you're doing which i think there's not a lot to give you from a youtube standpoint in terms of the fact you're 20 years old you're making a ton of money i think the packaging will just speak from that standpoint yeah it's like it will just how i make it yeah it's literally like that you know i mean like how i built a million dollar a month at 20 years old full master class yeah it's like that is so remarkable you don't even need to bother like you just make it the rest straightforward yeah don't make it confusing just direct title you know breakdown videos 100 convert like there's obviously better ways you can package them like there's nothing structurally i would change about these it's literally just again once you have more information from the research and you've got all that synthesized you'll have better information to package these better more ideas etc and then you know podcasting etc that's just the miscellaneous yeah that is really what i would consider that's that's yeah everything that was fucking sick yeah yeah
Thank you, bro. Hopefully that's helpful. No, that was super helpful.
I know exactly what we need to do. Reinforcing me, the biggest thing is the packaging. I just didn't understand how to go about it, and that solidified it.
We need a YouTube researcher. Yes. 100%.
We need somebody going through and looking at that. Thumbnails, we need a better thumbnail guy, 100%. We need to be auditing that better.
And yeah, just the free course thing. I've been thinking about that. I was like, ah, maybe, and I'm building one, but now I'm like, okay, even more so, we need to do this a lot more than I thought.
Yeah. So, yeah. That is all.
I don't really know how to outro this, I guess, as the YouTube guy. I've been put on the spot here, but yeah. If you want to learn how to actually apply everything we spoke in this video in more detail in a way that's more universally applicable to you, because obviously you broke down Cameron's specific business, but there's a couple insights that I wasn't able to cover in this video since I was speaking directly to Cameron.
And so to make sure that you have everything that you need in order to find the best video ideas in your niche, the packaging, the research, structuring that video correctly to ensure that you actually maximize its likelihood of success. And then also the conversion strategy, literally everything that you need applied directly.
to you click this video here i'll go through all of it there everything there full master class i'll see you in that one go love yourself
The Hook
The bait, then the rug-pull.
Cameron England is twenty years old and already pulling around $700,000 a month from his agency, mostly off the back of YouTube. He still sat down and let a stranger take his channel apart on camera.
Named ideas worth stealing.
19:43list
The Four Stages of a Successful Video
- People have to care (topic and research)
- Packaging (title and thumbnail)
- Structure (content delivery)
- Conversion (the CTA)
The strategist's model for what determines whether a video succeeds: each stage gates the next, so a great video with weak packaging never gets seen in the first place.
Steal forA pre-production checklist for any video, not just YouTube.
22:40model
Depth-First Search for YouTube Research
- Build the adjacent niche map
- Generate seed search terms per niche
- Search each term and log outlier videos
- Visit each outlier channel and mine its top performers
- Exhaust the niche, then move to the next
A systematic, assistant-run process for finding proven video formats and language outside your own niche, modeled on the web-crawling algorithm of the same name.
Steal forOnboarding SOP for a content researcher hire.
32:45concept
"If You Don't Understand X, You Don't Understand Y"
A packaging formula that reframes a low-awareness or 'boring' topic as a hidden prerequisite for something the audience already wants, demonstrated with insulin-to-fat-loss and bonds-to-money examples.
Steal forRepositioning a niche or technical topic as urgent.
1:00:01concept
The Give-Based CTA
Replacing a direct pitch with a free, video-specific asset (a dashboard, a code file, a swipe file) so specific that not claiming it feels like leaving value on the table.
Steal forAny lead magnet or opt-in placed at the end of content.
How they asked for the click.
VERBAL ASK
1:23:11next-video
“Click this video here, I'll go through all of it there, full master class.”
Re-hooks viewers into his own funnel video by name-checking the exact gaps he couldn't cover live, rather than a hard direct pitch, the same give-based CTA principle he taught earlier in the video.
MENTIONED ON CAMERA
Visual structure at a glance.
