Turn Claude Into a One Person Marketing Team in 38 Mins
A screen-share walkthrough of wiring a brand-aware Claude Code project to Higgsfield's AI models so Claude does the prompting, generates a full asset suite for a fictional energy drink brand, and reports back what each piece cost.
Posted
yesterday
Duration
Format
Tutorial
educational
Views
11.1K
437 likes
57 · 43
Big Idea
The argument in one line.
A Claude Code project stocked with a business's brand context and connected to Higgsfield over MCP can generate a branded website, ad creatives, sizzle reels, carousels, and UGC video ads on its own, reporting real cost for each.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A solo founder or freelancer with a product and no design or video budget who wants to test Claude Code plus an AI generation tool as a creative department.
Someone offering (or considering offering) AI marketing services to clients who wants a repeatable Claude Code and Higgsfield setup they can rerun per client.
Anyone already comfortable typing into Claude Code who wants a concrete first project beyond writing software.
SKIP IF…
You already have a designer or video editor and don't need AI-generated brand assets.
You want free tooling — Higgsfield is a paid multi-model subscription, and video generations alone ran $17 to $30 in this walkthrough.
You're looking for launch-ready UGC ads out of the box — the presenter says the first-pass UGC still read as an ad, not organic content.
TL;DR
The full version, fast.
Nate Herk sets up a Claude Code project for a fictional energy-drink brand, feeding it a brand-guidelines PDF, product shots, and a pain-person-promise brief so future outputs stay on-brand instead of generic. He connects Higgsfield, a multi-model AI generation platform, to Claude over MCP so Claude writes every prompt itself. From there Claude builds a scroll-animated website from an open-source template, then generates 18 BOGO ad creatives for $3.43, a $17.55 sizzle reel, $9.56 of Instagram carousels, and UGC video ads complete with AI character generation and a self-run QA pass, before building a branded spreadsheet to track every generation's cost and angle.
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Nate previews the finished Perkform brand assets — logos, product shots, brand PDF — all made by Claude and Higgsfield, and previews the three-step plan: project, Higgsfield connection, then generation.
01:38 – 05:27
02 · The Three Ps
Explains pain, person, and promise as the prerequisite brief that keeps AI marketing from feeling generic, then tours Higgsfield's model lineup (Kling/Cdance 2.5, Gemini, Flux, Sora, GPT Image, Nano Banana) and its Marketing Studio.
05:27 – 07:12
03 · Set Up Claude Code
Installing the Claude Code desktop app, opening a working folder, and trusting the workspace.
07:12 – 13:25
04 · Build Your Marketing Project
Creates an empty project folder, writes CLAUDE.md via a natural-language brain dump of the business, and Claude auto-generates a context folder plus introduces the 'grill me' skill for eliciting missing context.
13:25 – 15:51
05 · Add Your Brand Assets
Drags logo and product-shot folders and the brand-guidelines PDF into the project's assets folder, then verifies Claude can actually read a stubborn subfolder that looked broken in the file browser.
15:51 – 19:01
06 · Build A Website
Connects Higgsfield to Claude over MCP, then prompts Claude to build a scroll-animated website using the brand PDF and the open-source Scroll World GitHub template.
19:01 – 21:43
07 · Website Demo
Scrolls through the generated site: pain-first copy, a two-drinks-become-one-can animation, a morning-routine countdown, and Higgsfield-generated video clips for each flavor.
21:43 – 25:14
08 · Generate Marketing Assets
Explains the four use cases about to run in parallel — ad creatives, a sizzle reel, Instagram carousels, and UGC video ads — and fires off all four prompts in the same chat.
25:14 – 31:07
09 · Ads, Reels & Carousels
Reviews the finished deliverables: 18 BOGO ad creatives for $3.43, a $17.55 Marketing Studio sizzle reel, and $9.56 of five-carousel Instagram posts, all visibly on-brand.
31:07 – 35:14
10 · UGC Ads & QA
Walks through the most expensive and most complex output: AI character generation, storyboards, video generation, and a self-run QA pass that rejected at least one clip before delivering the final UGC ads.
35:14 – 37:57
11 · Build A Creative Tracker
Prompts Claude to build a branded Excel spreadsheet logging every generation, its angle, tool, cost, and status for future analysis.
37:57 – 38:28
12 · Final Thoughts
Recaps the three-part system — project, Higgsfield connection, generation — and points viewers to a free six-hour Claude Code course.
Atomic Insights
Lines worth screenshotting.
Claude Code and Higgsfield connected over MCP can act as an unsupervised marketing team: the operator never opens Higgsfield's own interface because Claude writes every prompt and clicks every button itself.
The prerequisite for any of this working is the three P's: pain, person, and promise — skip that brief and AI-generated marketing reads as generic filler.
Claude invented a coffee-bean-and-lightning-bolt logo mark for a fictional energy drink brand from a plain 'make me a logo' prompt, without being told to combine those two ideas.
18 branded ad-creative images for a BOGO promotion, generated through Higgsfield, cost $3.43 total.
A vertical and landscape sizzle reel made with Higgsfield's Marketing Studio cost $17.55 to generate.
Five Instagram carousels at seven to eight slides each cost $9.56 total.
UGC video ads were the most expensive asset type because the pipeline generates consistent AI characters first, then storyboards, then video, then runs its own QA pass before showing the final cut.
The agent ran a self-directed quality-assurance pass on generated UGC video and rejected at least one clip on its own, flagging a garbled 'back panel.'
A CLAUDE.md file works like a standing onboarding memo: a plain-language brain dump of the business turns into a structured context folder — brand positioning, customer avatar, product facts, voice, messaging playbooks — that every future session reads first.
Reusable 'skills' are saved markdown prompt recipes — install one once, like a 'grill me' interview skill, and every future session can run the same workflow instead of re-explaining it.
A one-prompt scroll-animated website, built by feeding Claude the brand's own guidelines PDF plus an open-source template repo, looked distinctly branded instead of generic 'AI vibe-coded.'
The same brand-guidelines PDF got reused across every deliverable — the website, the 18 ad creatives, and even the analytics spreadsheet's color scheme all trace back to that one document.
Claude built a branded Excel analytics tracker on its own initiative, styling the sheet's colors and tab labels to match the brand's lime-green guidelines without being asked to.
Running four asset-generation prompts — ads, sizzle reel, carousels, UGC ads — back to back in the same chat let all four generate without waiting on each one sequentially.
Takeaway
A branded context file turns Claude into a repeatable one-person creative department.
WHAT TO LEARN
Before Claude Code and a tool like Higgsfield can produce on-brand marketing instead of generic AI filler, the business needs one thing written down: pain, person, and promise.
01What We're Building
A logo, product shots, and brand guidelines aren't optional inputs — they're what keeps AI-generated assets from looking generic; feed the model your real brand material before asking it to create anything.
Letting the model interpret loose direction, like a plain 'make me a logo' prompt, can produce a more distinctive result than an over-specified brief would.
02The Three Ps
Write down the pain your product solves, the specific person who feels it, and the promise your product makes before generating a single marketing asset — this is what separates purposeful output from generic filler.
A multi-model platform that bundles image, video, and ad-template generation in one subscription removes the need to shop between separate AI tools for a single campaign.
03Set Up Claude Code
Claude Code's project-folder structure is what makes it distinct from chatting with an AI in a browser: everything the agent does lives inside a folder you control on your own machine.
04Build Your Marketing Project
A CLAUDE.md file is functionally an onboarding memo: describe the business once in plain language and the agent turns it into structured, reusable context files for every future session.
A saved 'interview' skill that relentlessly questions you about your business is a practical way to extract context you didn't know you needed to hand over.
05Add Your Brand Assets
When a dragged-in folder looks broken in the file browser, ask the agent directly whether it can actually read the contents before assuming something failed — a UI glitch and the agent's real access are separate problems.
06Build A Website
Pairing a brand's own guideline PDF with an open-source visual template gives a generated website a specific identity instead of the generic feel of most one-shot AI-built sites.
07Website Demo
A single well-briefed prompt can produce a site whose copy, pacing, and animation directly reflect a stated customer pain point — but treat the first pass as a draft, since it still needs real data filled in.
08Generate Marketing Assets
Multiple generation requests can be fired off in the same chat back to back and run without waiting on each other to finish.
Always ask the agent to report cost at the end of a generation task — it's the only way to know if a workflow is actually affordable to repeat.
09Ads, Reels & Carousels
Generated ad variations get saved, not discarded — a strong campaign doesn't require full regeneration next time, just a copy or call-to-action swap on existing assets.
Applying real advertising subject-matter expertise to prompts, not just 'make me some ads,' is the explicit lever for going from decent output to genuinely good output.
10UGC Ads & QA
The most expensive, most complex generation type chains character generation, storyboarding, video generation, and a QA pass — budget accordingly before committing to it.
First-pass AI UGC still reads as an ad, not organic content — treat it as a draft to be fed real customer language and approved scripts, not a finished deliverable.
11Build A Creative Tracker
A single spreadsheet logging generation type, angle, tool, cost, and status is what turns one-off AI generations into a system you can actually learn from over time.
Once a tracker like this exists, it can be pointed at real performance data so the agent reviews what worked and generates more of what won, on a recurring cycle.
Glossary
Terms worth knowing.
Higgsfield
An AI content generation platform that aggregates many image and video models (GPT Image, Nano Banana, Veo, Sora, Kling, and others) in one subscription, plus a templated 'Marketing Studio' for ad creatives and sizzle reels.
MCP (Model Context Protocol)
The connector standard that lets Claude Code control an external tool like Higgsfield directly, so an agent can operate the tool instead of a person doing it manually.
CLAUDE.md
A markdown file at the root of a Claude Code project that gives the agent standing instructions and business context for everything it does in that project.
Skill (Claude Code)
A saved markdown prompt or workflow that can be installed once and reused, so a specific type of output — a UGC ad style, an interview process — is produced the same way every time.
UGC ad
User-generated-content style video ad, made to look like an organic customer testimonial rather than a produced commercial.
Sizzle reel
A fast-cut, music-driven highlight video used for marketing, typically under 30 seconds.
The Three P's
Pain, person, and promise — the minimum brand brief (what hurts, who feels it, how the product solves it) used to keep AI-generated marketing from reading as generic.
38:07linkFree six-hour Claude Code course for non-coders
Quotables
Lines you could clip.
01:40
“You need all this stuff to make sure that your marketing assets don't look and feel like generic AI slob. They have to have a purpose. They have to have intent behind it.”
states the entire video's stakes in one line→ TikTok hook↗ Tweet quote
27:21
“I literally just said, hey, create me some ads for BOGO. You know, that's all I said. And all of these 18 costed us $3.43.”
“It also did a QA pass, so quality assurance, meaning it went through the videos and it took screenshots. In the QA, it found this one that it had generated, but it rejected it.”
shows the agent self-correcting, a strong trust signal→ TikTok hook↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphor
Today, I'm gonna show you guys how we're able to turn Claude into a one person marketing team. You don't have to be technical at all. You don't have to know how to edit videos or edit photos or anything like that.
You just have to know what to ask for. I'm not gonna make any assumptions today. I'm gonna assume that we're starting at the beginning and you haven't used these tools before, so let's not waste any time and just get straight to the video.
Alright. So before we get into the tools, let me just explain what we're doing here. So step one is gonna be the project.
I'm gonna help you guys get set up on Cloud Code, help you guys get set up with the actual, like, files and folders that you need, and then we're gonna be off to the races. Then we have to go ahead and set up Higgs field and get that connected, so I'll show you what that all looks like. And then finally, what we have to do is actually start generating assets and showing you how this all is going to evolve over time.
So before we get into the project, let me show you what we're working with for the sake of today's example. So in the video today, I'm gonna be using Perkform as an example, which is my fake business. All of these assets you're about to see, by the way, were generated by Claude and Higgsfield together.
So here are our logos. We have text. We have light mode.
We have dark mode. We have the actual logo, which is pretty cool because this is like a coffee protein energy drink, and we've got, like, a coffee bean with a lightning bolt. So pretty clever.
I didn't ask for that. Right? I just asked for a logo, it did this.
So pretty cool. Anyways, here's the product. We have these drinks.
It looks like an energy drink. Right? We've got vanilla, latte, salted caramel, and bold mocha.
You can see we have individual product shots as well as studio product shots. These were all created with gbt image two, which is a AI image model, which I'll talk more about a little bit. But what's really the most important thing is what I call the AI monetization readiness assessment, which is you guys probably are all here because you have maybe a business or you want to offer things to clients, like offer AI marketing to clients.
And what you need is you need these three things, the three p's. You need a pain, you need a person, and you need a promise.
So what is the pain that your business is trying to solve? Who is the person specifically that feels that pain? And then how does your brand or product or service promise to solve that pain for that person?
So So that's exactly what you need in order to even get a project like this set up in the first place, and you need all this stuff to make sure that your marketing assets don't look and feel like generic AI slob. They have to have a purpose. They have to have intent behind it.
And so setting up this kind of stuff is really important. And that's exactly why we're actually using Claude code with Higgs Field today. Because what Higgs Field is is it is a AI tool that has a bunch of different models and things that you can do in here.
So it's got CDance 2.5, which is a really good video model that you can only get early access on Higgs Field. It's got other video models here as you can see. It's got Gemini.
It's got Clang. It's got Flux. It's got Sora.
If we go to images, it's got gbt image two, which is how you saw those assets earlier. These ones, these were all generated with gbt image two. It's got other ones too, of course, and, you know, nano banana, grok.
It's got a bunch of different models all in one subscription. So that's why we're gonna be connecting it to, um, Claude today.
It's also got something called a marketing studio, which is really cool. You can basically have your assets be turned into ad creatives or sizzle reels or whatever you want. You can use these templates and the AI models on the back end power it all.
And the reason why we want to use Claude for this is because, yes, you could just open up Hicksfield and do all that yourself, but if we use Claude, we could set up a whole project. And now we have a project that understands the context of our business. We can set up reusable skills, which are basically just like recipes, workflows, so that if you want an Instagram carousel, it's always done in that same way.
If you want a UDC ad, it's always done in that same way. So skills help us create things at scale, and then we can set guidelines like our actual brand guidelines. So for example, for perk form, here are the brand guidelines.
We have, you know, the color scheme. We have what the brand is looking to do. We have the logo system.
We have the typography. We have all this kind of stuff. And this is probably something that you wanna have for your business that you can give to Claude so that every time it makes different assets or different deliverables, it follows those brand guidelines.
So for perk form, for example, these are the three p's, and this is the type of information that we're gonna feed into Claude. The person is a busy fitness minded professional who relies on coffee, cares about protein, and frequently rushes through breakfast. Their pain is that in their mornings, it requires too many separate products like coffee, protein shake, and something portable.
And the promise is that Perkform gives them their coffee ritual and their protein in one grab and go can, making it easier to start energized and stay on track. So that's the information that we have, very baseline high level information that we have right now about Perkform. So which I want you guys to do is you're probably in a place where you have either a physical product or you've got, you know, a SaaS or whatever it is, but you probably have a business and a logo ready to go.
Now if you don't, what I would do real quick is go ahead and get some. So whether you have real product shots already or you have just a name, just go over to Higgs Field, create an account. That's gonna be step one.
And then just go ahead and go to, like, image and create an image. And all you have to do here is choose your model. I would probably use GBT image too, honestly, and just ask for a logo.
So real quick, let me just say, hey. I've got a SaaS product called Calendly, and I want to get a quick logo for this drafted up.
It is a, you know, online calendar booking appointment sort of SaaS. And then you click generate, and it will go ahead and pop that over for you right here.
You can see some of these other generations. They're very high quality images. We also have, like, this sort of, like, storyboard for a UGC ad.
It has a lot that can go on here. And right now, this was obviously a prompt that I just put in, but the idea is once you start to set up all this context and stuff and you connect Higgs Field to Claude, Claude will do all the prompting. Claude will do all the navigation of this UI.
So at the end of the day, you actually will never have to be inside of Higgs Field navigating the UI. You just ask Claude for things, and it goes and does it. And while this is loading up, let's go ahead and get set up with Claude code.
So you're gonna go to Google and type in Claude code desktop. You'll scroll down to this link and basically just install this for your operating system. It's going to look the same as if you've used Claude or, like, ChattypuT in the web.
It's very, very similar. It basically just looks like this. You can see that I can type in my chats right here.
I can choose, like, a folder to work in, and that's gonna be a big unlock here between Claude code and Claude. Just because it has the word code, don't think that we're gonna be coding. Like I said, you don't have to be technical at all.
The reason why we're using Claude code is because Claude code works out of directories, out of projects. So, like, in here, what we're gonna do is we're gonna set up a new folder together, and I'm gonna help you guys set up this folder so that every time you use this project, ClaudeCode gets smarter and smarter and knows more and more about your business.
So that's gonna be super helpful. So just to show you guys a quick example of how I did this with ClaudeCode, this is the Perkform brand.
And basically, I gave it this idea and said, hey. I have this brand called Perkform. It's going to be, you know, coffee, protein, energy drinks, and what I need you to do is go create me a bunch of assets.
I need product shots because I had no product shots at this point. I need product shots. I need studio shots.
I need logos. I need brand guidelines, and it created all of these folders for me. So brand guidelines, it created these assets with logos, with packaging, with product shots as you guys saw.
It created all of this and just put it right here into my actual desktop, and now I can work inside of this project to create more assets in the future.
So as you can see, it just made this Calendly logo. Obviously, this isn't anything too crazy because I prompted it very simply, but that's basically all it is. That's how you come in here.
You can ask for an image. You can ask for a video. And if you need to get a few of these base things set up to feel more comfortable before we actually hop into, like, setting up the rest of the project, then you can go ahead and do that, or you can just continue to follow along and then fill in the gaps later as you need.
So the next step is I want you to create a new folder on your desktop somewhere. So I'm doing it inside of a folder called Cloud Code YouTube so don't get intimidated because I have all these other projects here.
But we're just gonna create a new folder, and I'm gonna call this one, perk form marketing.
You can call it whatever you want. And then what's in here is I'm gonna show you it's it's gonna be nothing in here. So if I open up that perk form marketing, there's nothing in there.
So this is what we're gonna open up in Claude code, and we'll all be starting at pretty much the same place. So open up Claude. Once you've downloaded that, you're gonna sign in with your subscription, and then you're going to start a new chat.
And right down here, it'll say local. That just basically means that right now we're running Claude on our computer. It says a folder right here, which we can choose.
So you're gonna click on open folder, and you're just gonna navigate to that one that we were just looking at, the one that you just created. So wherever you store that, go ahead and open that up. So it's my new one right here.
I'm selecting that folder. I'm going to hit trust workspace because it's going to be able to read inside of that folder, add files, edit them, move them around, things like that. And we're pretty much ready to get started.
We have to create something called a claw dot m d, which is basically just instructions for this project. So, like, hey. You know, here's I'm Nate.
I own this business called Perkform, and here's what I wanna do inside this project. That's what we need to build. And, basically, you just do all this with natural language.
So here's what I'm gonna say. Hey. So my name is Nate.
I run a business called Perkform. It is a energy drink company, but the energy drinks are, like, coffee flavors, and they also have protein in them. And I'm gonna give you some information about the business so that you can help save this as context for the project.
Because what I want you to do ultimately is you're kind of gonna be like my marketing team. You're gonna help me generate things like ads or a website or UGC content. You're gonna help me generate those types of things.
So you understanding my business and the motivations and the avatar and things like that are gonna help out a lot when you're creating this kind of stuff. So I'm gonna dump in a bunch of information for you, and I need you to create me a claw dot m d file as well as any other context files that you think are relevant that you can reference later.
So basically, just say something like that, and it will know what to do. And then your job now is to dump in some context about your business. I definitely recommend dumping in something about these three p's that's gonna be really important for marketing, but also anything else that you wanna share about your business.
So right here, what I'm gonna do is paste in a bunch of information. I pasted in things like our three p's. I pasted in some more info about the business, our marketing angles, things like that, and I'm gonna go ahead and just run that.
And so when you talk to Cloud Code, don't be intimidated. All it does is it tells you right here what it's thinking and what it's doing. So we'll see that this is spinning.
We're seeing that it's thinking. It's gonna tell us when it creates files, and it it's gonna tell us all these things. Now if you wanna have visibility into what it's doing from a file perspective, click up here, three dots, click on files, and you can see right now the entire folder is empty.
But as it starts to create other folders or other assets for us, it will fill them in right here. And if you guys are feeling like you don't know what type of information to give it or you're a little bit confused, let me show you guys a quick tip. So remember earlier when I said skills?
I mentioned that these are kind of like reusable workflows or recipes that you can save. These are helpful in multiple ways, not just for creating content.
So I have a skill right here called the grill me. And if I open up this skill, you can see it's basically just a prompt. It's a big markdown file.
And the point of this skill is to relentlessly interview the user about every aspect of a topic until you reach shared understanding. So, essentially, getting everything in your brain into the agent's brain, and the agent will keep digging in and asking questions until it feels satisfied.
So what you can do is you can grab this skill. I'll put it inside of my free school community. The link for that is in the description.
Completely free. You'll come into here and you'll click on classroom, and then you will go to all YouTube resources and download the skill. It'll just be like a markdown file.
And then all you have to do is you would literally come into your Claude. You would drag the skill into the chat, and it would look at it right here. And then you'd say, hey.
This is a skill called grill me. Go ahead and install this inside of this project so I can use it. And then once you install it, just run the grill me skill on my product and my marketing so you understand, like, how I think about marketing my product.
And then it will literally just interview you, ask you questions one by one, and it will save that interview so later it has all that context. So that's a really helpful thing that you can do. But like I said, now it's basically just gonna build up everything inside of this project.
So I'll check-in with you guys when this is done, and I'll analyze and tell you about what just happened and why it's important. Okay. So you can see that that is now done.
First thing you'll notice on the right hand side, we have a few things over here. We have a claw dot m d. We have an output folder that's empty.
We have a context folder that has some stuff in here, and we have an assets folder that's also empty. So we'll analyze all this. Just give me a sec.
The context base is built. Here's what's in the folder. So the Cloud.
M d, this is the operating doc. It tells any future session what this project is, what to load, what to look at, things like that. We also have things like the three p's inside of a brand positioning doc.
We have the custom avatar. We have product fax, voice and copy, message bank, playbooks, landscape, and it also created extra folders because it knows that we're gonna have to put in some, like, logos, pictures, and it's also gonna create deliverables, which will go in the output folder.
So that's what we're looking at. We're gonna drop in logos and pictures in the assets. Whenever it creates things for us, it will put them in the output folder, and then we have all of these files.
So just to show you what those look like, the Clawds. M d. Let me just open this up a little bit.
You can see if you read this, it's very, simple. This is the marketing project for Perkform, a canned protein coffee brand.
Nate Herc owns this business. Read these files before writing anything. So it will it's telling it inside of here.
If you need context on any of this, you go to these files. So it's basically just giving the information. It's setting the scene of this project.
That's what the claude.md is for. This is something that you'll probably change every day, every week as you're learning more information, as you're adding more stuff. Just say, hey, Claude.
By the way, add that to the claude.md. This is important. I'm not gonna look at all of these, but for example, if I go to the brand positioning, you can see this is once again another markdown file where we have things like the real opportunity, the three p's, the positioning statement, the promise.
We have all of these things that will get worked into our messaging in the ads or in any of the creatives. Right?
Because it's not a Jim bro brand. It's not a meal replacement. Here's what it really is.
So we wanna make sure that we're not marketing it in the wrong way, and now Claude has all of this context. Okay. Cool.
So hopefully that makes sense at this point. Let's start to figure out how do we actually start building some assets. So what you need to do now is give this some meat.
Right? Give it some logos and stuff. So what I'm gonna do is I'm gonna open up the actual folder that has all of our assets, and I'm gonna start to put them into here.
Okay. So here's what I'm gonna do. Try not to make it confusing.
So remember right here inside of our project, we have all of these folders and files. Well, those actually exist still in our desktop in my file explorer. So you can see assets, context, output, Claude, open questions.
That's what we're looking at over here. Now on this right side, this is some assets and stuff that we wanna add in to our project. So you can see I've got these four logos, which I'm just gonna drag into the assets right there.
Okay. There we go. I'm also going to put in the product shots, and I'm actually just gonna take this whole folder and move that into the assets workspace.
And you don't have to necessarily move them. You could always make a copy and put the copy in there. However you want to just fill up your current Cloud Code project with some of this information.
And then the last thing I wanna add over is our actual brand guidelines. And so that would be right here in the brand guidelines. It's just a PDF, and I'm gonna grab that.
And once again, I'm gonna move that into our assets folder. So now what you see is back in our Cloud Code project, we have all of those things in here. We have, it looks like we have these logos.
We have these product shots. Some of them are probably still loading in, but we're starting to get stuff actually inside of our project. Now I am noticing something weird.
Right here, can see the product shots is coming through as a it like, it's supposed to be a folder, but it's not being able to be read for some reason. Over here, you can see that this is basically our assets folder, and we have a product shot folder in it with all the product shots, but they're not coming through.
So what I wanna do I just wanna verify if Claude can actually see that. So when you're in a situation like this where you're a little confused, just ask Claude what it sees. Hey.
So inside of the assets folder in this project, I dragged in another folder called product shots, but it's kind of appearing weird. So I wanna know, can you actually see all of the product shots that are inside of that folder?
There should be 11 of them in there. And so what you can do is you can see that it's reading the files to look, and you can see that it is able to read all of these actual PNGs. It can see them.
So it's just appearing a little bit weird on this right hand side. That might just be a bug right now or maybe it needs to, like, refresh. But what we're showing though is Claude is proving to us that it can actually see these, and it's reading them as you can see right over here.
Cool. So it said, yes. All 11 are there.
Here's the inventory. Awesome. So we have now confirmed that Clog can actually see that stuff.
So here's what I wanna do now. The first thing that we wanna get set up is we want to set up a website, and we wanna make this a really cool website for our product. So what I'm gonna do is I'm going to drop this link in the description.
This is called scroll world. It's a super cool GitHub repo that was made by this guy named Oso, and it creates websites for us that kind of have this feel where we scroll in. This isn't loading right now, but you guys will see what I mean.
It's very, very cool. And we use Cloud Code with this as well as with Higgs Field to generate the videos, and then it's like a three d interactive website.
So let's just go ahead and start building it. If you haven't yet went to Higgs Field and created an account, go ahead and create an account, sign up, get on a plan. Now once you are in your Hicksfield account, all you have to do is at the top, go to this button that says MCP and CLI, and the first one you'll see right here is called Claude.
So all you have to do is copy this URL. You're then going to go into Claude. You're gonna click on customize.
You're gonna go to connectors. You're gonna add a custom connector, and you're just going to paste that in right there, and then just call it Higgs Field, and then hit add. Now once that happens, it will pop up something like this, and all you have do now is sign in.
So So you'll hit connect to Claude. It's going to take you to Hicksfield, and you will have to sign in with the account that you already made. There you go.
And then you'll basically just give it permission. So you'll allow for Hicksfield and Claude to talk together, essentially. And then it should go ahead and say that you are connected, which is great.
And now Claude can basically control Higgs Field. So when you say, hey, Claude. Can you make me an image?
Claude will basically just go in here, and it will do it for you. Hey, Claude. Can you go to the marketing studio?
It'll just do it for you. So it's super cool. So let's build that website that I talked about.
What we're gonna do is we're gonna go to this GitHub repo. We're gonna just copy the URL of the repo, and we're gonna go into Claude and paste that in.
So it's literally just a URL. GitHub is basically just a place to, like, store code, and you can share code with people, and you can work on things together. So this person made this repo, this project public.
So we can basically just use it, which is awesome. So now you're gonna say something like this. Okay.
So the first thing I wanna do is set up a website for our business perk form. Inside of this project, you already have things like our logo, our brand guidelines, some product shots. I want you to think carefully from a design perspective.
How can we actually use all of those logos and things as well as the scroll world GitHub repo that I just linked in here? Use them together to create a super premium and professional, but also interactive and fun website for us.
Now look at our three p's. Look at our personas and things, and make sure that you're designing the copy and you're designing the structure of the site in a way that appeals to our target person, in a way that shows how we're solving their pain with our business promise. And then just go ahead and give me that website.
And so now we're just gonna shoot that off, and we're going to let Claude cook on that because it has all the context that we gave it earlier. Right? Because that's where you get into the territory of websites feeling very generic and bland if you don't give it all of this stuff.
We've given it context on our business, and we've also given it a bunch of assets. So we should get something that comes back that feels super branded. Now let's see if it has any questions for us.
You can see that it's going to read the brand guidelines, look at the scroll world repo, and check what Hicksfield can actually host. So just kind of keep your eyes on this.
It's gonna go to work. It's gonna do some things and make some commands, and I'll check back in with you guys once we have something to review. Okay.
So the website came back and it's done, and I'll open it up in a sec to show you guys. I know you can see a little preview on the right. But I just wanted to call out how it got here.
So it said, hey. The design. I pulled the system straight from your guidelines PDF rather than inventing one.
So that's how we can see it has our logo and our colors and things like that. It opens on the pane, not the product. We have the morning path.
We have all of the stuff, all the business context that we gave it. And so now here is the actual website. You can see we have a little bit of an animation in the back.
It says your morning shouldn't require two drinks, so that's like the pane right away that we talked about earlier. Now if I start to scroll down, we're gonna get a few different things to happen. The first thing that we see is you are buying two drinks.
On the left, see coffee. On the right, we see protein. And as I scroll, these sort of merge together, and then we have our vanilla latte perk form.
So we built one instead of two, and then as we scroll more, the text changes to one can and you're out the door. So that fits the context that we gave it earlier. Now if we keep scrolling down, we can see there's eleven minutes before you leave.
We have to go through, like, the shower, find the keys, answer one email, make breakfast, and grab our coffee, and then we go. And so whether you like this vibe so far or not, you can obviously come back and give it more feedback. But what I can tell you is that this is more unique than a typical AI vibe coded site on the first pass.
Right? You have to assume things are not usually gonna be perfect on the first prompt, but for this being one prompt, not too bad. Anyways, this is some information we'd have to fill out because it doesn't currently know we didn't give it these nutrition facts.
But, anyways, now we get into the three main flavors, and here we get the scroll animation. So bold mocha. As we scroll, we get this close-up in the back of a bold mocha can.
It's got condensation on the side. We see some drips going down. Super cool.
We continue down to the vanilla latte. We see this one spinning a little bit, and these are all Cdance 2.5 videos that Hicksfield created.
All of these videos you're seeing were created with Hicksfield. And Claude knew how to build this site so that when you scroll, the clips actually sort of like play forward.
And then finally, the last one down here, we have the salted caramel as you can see, And then that's basically the end of the site. It feels very on brand though, and it doesn't feel super AI vibe coded. Now I know you guys can't see the URL, but up here it says localhost 8931.
So a localhost basically just means that this is an app that's currently running on your computer locally. So if you tried to copy and paste that URL to your laptop or to someone else, they wouldn't see this. So your next step here is you have to get this somewhere that can be actually hosted and where it can be accessible to the public.
And that's actually a super, super easy process. I don't wanna waste time in this video, but I've made so many different YouTube videos where I've covered that. So I'll tag one of those right up here, which you can just follow along.
All you have to do is connect your code base to GitHub, and then it pushes to GitHub, and then it pushes to Vercel. It's super easy. I know it sounds a little complicated, but trust me, it'll take like five minutes, and you'll completely understand what it's doing.
Alright. So now that you guys have seen the magic of connecting Claude with all that context to Higgs Field and we saw that beautiful site that it created for us, let me just show you off a few of the use cases that you can do here that don't require you to know much about video creation or image creation. So a couple use cases.
This first one that I'm gonna shoot off is for ad creatives. So I'm just gonna come into the same chat, and we can run all these at the same time, which I'm gonna show you. And I'm gonna say, hey.
So we have a huge sale coming up. We're gonna do a BOGO offer. So buy one box, get one box free, and that will come for, you know, boxes of all three flavors mixed, or you can buy just one flavor individually.
So I need you to generate bunch of different ad creators for this so that we can test just like a ton of different creatives, different copy, different images, just different ad creatives that we can run.
So I want you to do this with Higgs Field using our, you know, brand context. And importantly, at the end, when you finished up, I need you to actually tell me how much this costed. And throw this into a folder in the output folder that's labeled for our summer BOGO offer.
Okay. So that one's gonna get busy. I'm gonna go ahead and spin up another one because we can just keep generating all these different things.
I'm gonna come back at the end, show the deliverables, and show how much each one costed. So this next one we wanna do, let's say we just want to do, like, a fun marketing sort of, like, sizzle reel. Hey.
So I need you to use Hicksfield and create me a sizzle reel. I want you to do this using Hicksfield marketing studio because this thing lets you create things with music, and it's fast paced, it's energetic, and it has cool edits and stuff like that.
So I just want you to make sort of like a viral sizzle reel that we can put on our websites or on our different socials. So that should be done for our Perkform product.
Let's also go ahead and just do an example for Instagram carousels, for example. Hey. So we're trying to launch Perkform's Instagram presence, and right now we just need a few carousels.
I just want a few that talk to our target audience about like, hey. Why did we create this product? And who is it for?
And what problems do does it solve? And the different flavors and things like that. So just give me a few different Instagram posts.
You know, get creative here and tell me what you think would be good posts that we could maybe pin on our Instagram profile and stuff like that. And once you've generated all of this, save it in the correct folder in the correct spot in our project as well as tell me how much this costed. So now that I've shot off three prompts, you're kind of understanding the vibe.
Right? It's gonna know to use Higgs Field. It's gonna know to use our business context.
It takes care of the rest, but I'm basically just talking to this thing like I would a human. I'm saying the motivation. I'm saying the end goal.
I'm saying where to keep stuff, and I'm also just saying, hey, tell me how much this costed. And finally, let's do one more with like UGC ads. Hey.
So we want to push perk form a little bit more organically on our socials, and we wanna get some UGC video ads created. So what I'm looking for are for you to create me a few different generations of UGC ads. They should be vertical for social media, and they should be just basically very, very organic feeling videos of people who are, you know, holding the products, reviewing it, saying what they like about it.
They should obviously fit our target person, and they should answer the pain that we're trying to solve. They should just feel super super seamless.
Some of them can be a little more edited. Some can be maybe just a raw take. But just give me a few different variations that I can see what's possible with UGC ads, video ads.
You can use Cdance 2.5 for this if you want, but if you wanna try a few other models, go for it. So you guys remember earlier I mentioned how one of the big advantages of Claude besides the context and the guidelines, which you guys have been seeing, the skills.
What we can do now is when this stuff comes back, whether it's our sizzle reel or our ad creators or whatever it is, if we liked it, we can turn that into a skill. So then that way, oh, you know, every time that you create an ad like this, use this skill. Alright.
So all of these assets have finished up. I'm gonna walk you through all the deliverables and the price of each, but let me just show you real quick the files. Because, obviously, if we open up the files and we go to output, we now have a lot of things.
We have our ads. We have our social. We have our UGC, our video, and if we wanna do web, we have this is where our website is.
But let me just open it up in here to show you what it actually created. So in the output, we have all these folders. Right?
And the first one that we did were ads. So if I click into the ads, we have our summer BOGO, and this is its own folder. So next time you run this and you have a different promotion or a different set of ads, it'll create a new folder.
But in here, can see we've got images. We've got v one backup, we've got ad copy, and we've got run notes. So let me just show you all of these ads that it created.
Okay. So here are all of them. It did a total of, I think it was 18.
So let's take a look real quick. Here we have two drinks, one can. We have the fonts.
We have the color scheme. It says buy one box, get one free. We have the two drinks equals one can.
We even have, like, a little ruler style, um, grid on the left hand side. I like this one.
High quality. You can see that the images of the actual products always look consistent as well. We have buy one box, get one free, mixed flavors, or all in one.
We have breakfast optional with the vanilla latte flavor. BOGO, stock the whole summer, buy one box, get one free. So, obviously, every single one of these is gonna say somewhere BOGO in some form.
Can't pick, don't mix box two for one. We have gym bag to desk. The shaker stays clean.
We've got the ruler thing again. I think it's because, like, shaker bottles protein.
Right? We've got same habits, more return. Cold case, handled, bold mocha, doubled.
So here you guys can see these are all very high quality images, and they have the branding, they have our color schemes because we have the brand guidelines. It understands the messaging, it understands the target audience super, super well, and then also created some down here that were just blank in case we wanted to add in our own copy.
And what's cool about this is we have all of these saved now. So if we wanted to run another promotion cycle, we don't have to generate all of these again. We can see which ones work best, and we can just change up the call to action, or we can just change up the copy.
Or vice versa, we could say, oh, I really, really like this copy. Same habit, more return. Let's put this copy on all 18 of these graphics and then run those again as ad creatives.
And it's funny because I didn't add any subject matter expertise. If you've been running ads for a while or if you have good knowledge of like what makes a good creative and what makes a good copy, then apply that subject matter expertise to your prompts and it will be even better. I literally just said, hey, create me some ads for BOGO.
You know, that's all I said. And all of these 18 costed us $3.43. So really not too bad, especially because we can reuse these and we don't have to, like, do full regenerations later if we wanted to have, like, a bunch of these that are just kind of, like, blank with no copy, and then we could add the copy later.
So the one honest thing I will say about Higgs Field is it's not the cheapest tool out there for all of these different models, but it has everything aggregated into one spot, and it's got other things that are really cool like the marketing studio, which I wanna show you guys next. The marketing studio is super, super cool.
Let me just pull up that video that it made. So if I go into the files and we go to our output, we go to our video, and we go to the sizzle reel, let me show you.
It did a vertical one and it did a landscape one. So let me just show you these real quick.
They're super good.
I mean, those are insane. I think the only thing I noticed was this logo wasn't exactly correct, but this took no creativity from me.
And it has all of these different scenes. It has all of the music, the elements, the copy. This is so good.
Do you know how long this would have taken you to be able to do manually and how much effort goes into something like that? I'm just that's very impressive to me.
But unfortunately, to generate something like that, it's not as cheap as $3. This one was like $17.55 based on my credit.
So video is obviously gonna be more expensive than images, but for the cost of, like, hiring a developer or, sorry, hiring a video editor to do something like that, it would cost you way more than just $20. Okay.
So the next ones that we had were carousels. It ended up creating five different carousels for us. So let's just go through these real quick.
All of these obviously have the same, like, branding feel because our brand guidelines and it knows our positioning. So your morning shouldn't require two drinks. Coffee happens because coffee always happens.
Protein is the maybe. Two purchases, two things to carry, so we put them in one can. Same habit, one less stop, three flavors of coffee, coffee that pulls its weight.
Okay. So I'm not gonna read out the caption of every single one. I'm kinda just gonna scroll through here, but you guys can see the vibe that we're going for.
You can see the way that these carousels are styled. If you really, really liked any of these or you really disliked any of these, you'd say, hey. I loved carousel two.
Let's make a skill around that one so I can do that style again. Or I don't like carousel three. You know, let's never ever have them like that again.
But as far as the images, the pictures, you can see that the cans are coming through the same, and we're getting a really nice vibe here. And once again, we didn't have to say anything besides go make me different variations. Go make me different angles.
This one is showing off the different flavors. It's really gonna help you just volume negates luck. Right?
So the more creatives you can make, the more carousels you can make, the more ads you can make, the more content you can make, the more likely you are that you're gonna hit. And once you put stuff out there, you have the data. And now you can see what's working, what doesn't work, and you can use that to iterate and make things even better.
Because think about how powerful this is. After you have Claude with Higgs Field making all the assets, you can connect it to the actual performance data, and you can have it every week review what it made, review what did well, and make more that did well.
And you can just keep the cycle going. You You can keep the momentum going. So all of these carousels, this was, you know, $9.56.
We had five carousels that were each about, like, seven to eight slides. So that was a lot of generations, and it costed us just about $10.
Okay. So now for the UGC ads, but I really need you guys to appreciate what it did here because this one was the most expensive, but it did a lot. So I'm gonna go back into the folder.
I'm gonna go to output. I'm gonna go to our UGC, and we have UGC ads that we generated on 08/20, so August 20.
But let's look in here. We have boards, creators, QA, and video.
So I just wanna show you what it did here. The first thing it did is it created images of characters. So we have these four characters.
This is the first one, this is the second one, this is the third one, and this is the fourth one. And so we can now reuse these characters, or in the future, we can keep generating new ones.
So if you want to have, like, a consistent character that is always on your page, that's like your brand avatar, then you could just reuse this character every single time. And then after it created all those creators, it went ahead and made boards.
So it created these boards here, which helped the video generation be, like, more in control of the story. So you can see she is standing here filming, like, selfie style.
There's a coffee cup and a protein shake, and then she opens this. There's a close-up. She drinks it.
And now we have all of these boards laid out. So the video generation can just be, like I said, way more in control because it's planned out with images first with the characters, and then videos are generated. So let's go ahead and take a look at the actual videos.
Oh, and by the way, it also did a QA pass, so quality assurance, meaning it went through the videos and it took screenshots and it took these videos. So for example, in the QA, it found this one that it had generated, but it rejected it.
And it says back panel, so I'm assuming there was some text that was off or logo that was off or something.
Bottom shelf, back row, where protein shakes go to be ignored. Swap that for protein coffee.
So I'm not sure if it was something here that it noticed.
Coffee that
But the point being, it goes through and it checked on all the stuff to verify that it was okay before it told me that it was finished. Okay. So now let's take a look at those finished outputs.
In one hand, protein shake in the other, both going cold on the counter.
That's the morning this replaces.
Protein coffee, sealed and cold, no blender, coffee that pulls its weight. So it's very realistic. Right?
You can kinda tell it's an AI avatar still, but the thing that I don't like about these is that they are still very, like, ad. Like, they're they're very salesy in a way.
You can tell it's not completely organic. And so that would be on us to actually have it go analyze some other UGC content or create some scripts that we approve, and then we shoot over the scripts and the storyboards for video generation. But let's watch, like, one or two more.
Eleven minutes before you leave the house.
Enough time for coffee. Not enough for anything you'd call breakfast.
So the shake stays in the cabinet and the day starts short.
This is coffee. Protein's already in it. Cold, sealed, one hand, out the door, real coffee, and it's doing two jobs instead of one.
Coffee that pulls its weight. And the thing is these are kind of, like, engaging because they're very cut up. Right?
Like, it's two second clip, one second clip, two second clip. You don't have to do it that way. You could have it be like, you know, just a fifteen second raw selfie style video, but it wanted to cut these up.
And like I said, for those generations, they did eat up more time because they were longer because they also had to have images and storyboards created and more QA passes. But when you think about the ROI, if you can pump out content like this, it's truly nothing. Okay.
So that was just me showing you guys off some use cases. Obviously, there's a lot more you need to do. You need to dive in a little bit, add more of your own touch, add some more research because you can't just expect to throw one prompt out there and then go viral and go make million dollars.
But that was me showing you how much you can do with just a few prompts before you actually even really dig in. So let me know down below what you guys would like to see me more specifically build some really good skills around and then make some videos on. But now I think what you should do is something like this to track your generations because obviously you're gonna be able to, in here, track everything in the output folder.
But it might start to get a little bit messy and maybe you want a better UI to actually look at this stuff. So I think the answer really is just have a simple Google Sheet or a simple Excel sheet where you can see all these generations and maybe you can even throw in ideas. And then later, Claude can come in here and update it with, like, the views and the engagements or even maybe the conversions on those specific videos.
Hey, Claude. So we just went through four rounds of generations. We did BOGO ad creatives.
We did sizzle reel. We did carousels, and we did UGC content. What I want you to do now is create me an Excel sheet that shows, you know, the date, the type of generation we ran.
If you can put the outputs in there, that would be great as well. And then maybe just give me, like, the the core angle we were using. Because every time that we are creating different types of content or creatives, we typically have some sort of angle.
And then later, I wanna be able to analyze, like, what angles worked best, what copy worked best, things like that. So just give me basically an Excel sheet with analytics that we can continue to grow over time and use that to help make better decisions in the future. And so now that thing is gonna go look through all those sessions, go look through our outputs, make us that Excel sheet, and I'll check back in when that is done.
So that finished up. It took about eight minutes, and you can see that once again, it threw this in our files. So if I go over here, files, output, we have a new one that it created, a new folder called analytics, and now we have this creative tracker.
So let me go ahead and open this up from here. And this is pretty cool. It even made this Excel sheet using our brand guidelines.
It literally made the color scheme over here, like, with these bold lime green sort of colors. It did the same thing with the tabs down here.
Normally when I make Excel sheets with Claude, it does not do this. So it definitely used our design system, our brand guidelines to make this, which is kinda funny. So anyways, this first page walks us through what the tabs are.
We have a generation log, we can see we have different IDs. We have the dates. We have the generation type, the campaign, the channel, primary angle, angles covered.
We have deliverables. We have gens build, so how many generations we were built for. The tool and the model, so Nano Banana Pro.
This one was the marketing studio. This one was GBT Image two point o. This was a bunch of different things.
Soul, GPT image, and CDance 2.5. How many credits it all costed, how much actual dollars that was, and then we have the status. So every time we have more generations, we can tell it to update the sheet.
We could also build some automations in here so that it's constantly doing that. It's going through a sweep and always updating. We could also drop ideas in here and be like, check the sheet and go process anything that's new.
We could have automatic research that goes in here. Every week, it's scraping different creatives and then putting ideas in here. There's so much that you can do once you have this system in Claude, which you guys now should all have.
We have creative assets as you can see, which is basically each of the images and videos with a supporting copy. We can have the angle performance so we can start to put more info in here with analytics. We have the copy bank, and we have the cost summary.
So you can customize this as you want. Obviously, once again, I was pretty vague, I just said, hey. Give us this Excel sheet, but you can obviously iterate on this and make changes as you need.
So that was basically what I wanna show you guys today. We have set up our project. We have set up our brand.
We talked about connecting Higgs Field. We talked about generating assets, and most importantly, we talked about why we wanted to actually connect Higgs Field to Claude and so that we could get our business context in there, our skills, and our guidelines.
But anyways, guys, if you like the way I teach and you wanna dive deeper into this stuff, I dropped a free six hour Cloud Code course for non coders, which you can access right up here, or I guess it'll be right up here. Go ahead, watch that six hour course, and just keep building up your Cloud Code projects. Keep building up your marketing teams.
I hope to see you guys over
The Hook
The bait, then the rug-pull.
Nate Herk opens with the finished product: a coffee-and-protein energy drink brand whose logo, product shots, and brand guidelines were all generated by Claude and an AI platform called Higgsfield working together, and the promise that the same setup works for any business, technical or not.
Frameworks
Named ideas worth stealing.
01:38acronym
The Three P's
Pain
Person
Promise
The minimum brief Claude needs before generating any brand asset: what pain the business solves, who specifically feels it, and how the product promises to solve it for that person. Without it, AI-generated marketing reads as generic.
Steal forany AI content generation project — image, video, ad copy, or website
CTA Breakdown
How they asked for the click.
VERBAL ASK
38:07next-video
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Soft-sell placed only after the full tutorial is delivered — points to a free linked course rather than a paid pitch.
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