Big Idea

The argument in one line.

The parts of an account that get copied, the visuals and the captions, aren't what makes it defensible; a consistent world built once through a structured AI prompt and applied everywhere else is.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

Faceless or personal-brand creators stuck at the same follower or view count for months despite posting consistently in a crowded niche.
Anyone using Claude or an AI image tool who wants a repeatable branding prompt instead of one-off, unrelated generations.
Creators who suspect a rival account could post their last six posts and nobody would notice the difference.

SKIP IF…

You already have a distinct, ownable visual identity and want growth tactics, not brand foundations.
You aren't willing to add an AI image-generation tool to your workflow, since the entire system here depends on Claude plus Higgsfield.

TL;DR

The full version, fast.

Most accounts in a niche look interchangeable because creators skip straight to picking a color and font instead of building a world. This video rebuilds a stuck 64,500-follower motivational page live using a three-part framework: world building (feed a Claude prompt four inputs, a profile screenshot, top six posts, three rival accounts, and a mood board, to surface a character, palette, and rules for what not to post), visuals (a profile picture that is one clean shape, plus a repeatable system for highlight covers and feed covers), and story (a name, bio, and fixed caption shape that turns a passerby into a follower). The conclusion: visuals alone are still copyable, but world plus visuals plus story together are not, and the real test is whether someone can recognize the account with all the text removed.

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Chapters

Where the time goes.

00:00 – 00:37

01 · Intro

Cold open stating the thesis: content is copyable, profiles aren't. Sets up a live three-part rebuild of a real, struggling account.

00:37 – 02:43

02 · The Premise

Introduces the stuck account (64.5K followers, ~5K views/post) next to niche peers that look almost identical, then contrasts it with accounts in the same niche that clearly stand out.

02:43 – 04:42

03 · USP Framework

Defines USP as the reason someone picks one account over thousands of near-identical others, and previews the three-stage build: world building, visuals, story.

04:42 – 10:18

04 · 1. World building

Feeds Claude four specific inputs (profile screenshot, top six posts, three rival accounts, mood board) to diagnose the account's contradictions and generate a character (Daruma), palette, and rules for the account's world.

10:18 – 19:51

05 · 2. The Visuals

Applies the world to a new profile picture (one shape, not words), highlight covers, and feed covers using Higgsfield connected to Claude via MCP, contrasting what works against common profile-picture mistakes.

19:51 – 26:35

06 · 3. The story

Rebuilds the account name, name field, bio, and a fixed caption shape, then covers pinned posts as underused conversion real estate and argues followers alone aren't a business.

26:35 – 27:16

07 · Conclusion

Restates the closing test: with the world, visuals, and story built together, the account should be recognizable even with all text removed.

Atomic Insights

Lines worth screenshotting.

A 100 other accounts could post the same last six posts as a stuck creator and nobody would notice, which is proof the account has no real USP.
Blurring the text on a strong account's posts still leaves you able to identify who made it; blurring a generic account's posts erases it completely.
A profile picture is judged at the size of a fingernail, so the only versions that survive are a single clean shape in two high-contrast colors, never small text.
The input set for an effective AI branding prompt is four things only: a profile screenshot, the top six posts sorted by views (not recency), three rival accounts, and a narrow 15-image mood board.
A generic motivational account can promise three contradictory things at once, one percent better forever in the name, grind harder in the bio, suffer quietly in the posts, and nobody notices until it's pointed out.
Highlight covers exist to answer one question for someone who is interested but hasn't followed yet, so only three should ever be visible and each should be named by job, not by topic.
Feed covers fail when they're all technically different but functionally identical; the fix is a repeatable visual system, not a one-off design.
A fixed caption shape, one opening line, one middle, one sign-off, works because familiarity is the point: readers recognize the format before they've read the words.
64,500 followers earning nothing proves followers alone aren't a business; a profile needs something to give, somewhere to go, and something to sell to convert attention into anything else.
The real ownership test is whether a stranger could still identify an account with every word removed, leaving only the visual world.

Takeaway

A world beats a look every time

OWN YOUR WORLD

Visuals and captions are the easiest things for a rival account to copy, but a consistent world, one character, one story, one system, applied everywhere is not.

02The Premise

An account can be technically consistent, posting daily for years, and still plateau, because consistency without a distinct system just produces more of the same invisible content.
The test for whether an account has a real identity is simple: blur out the text on its last few posts and see if a stranger could still name who made them.

03USP Framework

A USP isn't a slogan, it's the reason a stranger picks one account over the thousands of others posting the same format in the same niche.
If 100 other accounts could post your last six posts and nobody would notice, the audience and reach belong to the format you're using, not to you.

041. World building

Skipping straight to picking a color and a font is the most common branding mistake; that's decoration, not a world, and it collapses the first time the trend changes.
A tightly scoped input set, one profile screenshot, six top posts by views, three rival accounts, and a narrow mood board, gives an AI branding prompt enough signal to find real contradictions in a page's identity.
A page can carry three contradictory promises at once, for example a name meaning 'one percent better forever,' a bio saying 'grind harder,' and posts saying 'suffer quietly,' and nobody notices until someone points it out.
Picking one memorable character or symbol to anchor a brand, even on a faceless account, gives every future asset something to visually and narratively return to.

052. The Visuals

A profile picture is viewed at the size of a fingernail, so only a single clean shape in two high-contrast colors survives at that scale; small text or a busy scene disappears.
Highlight covers exist to answer one question for a viewer who's interested but hasn't followed yet, so only the three that will actually be visible need real thought, each named by its job.
Feed covers fail through repetition without variation; the fix is a repeatable visual system with enough built-in variety, not a single design template stamped on every post.
Audience fatigue is real: a message that lands the first time a viewer sees it becomes invisible by the fiftieth, which is why visuals need room to evolve inside the same system.

063. The story

The account name and the name field underneath it are two of the most wasted pieces of real estate on a profile, both searchable and both usually left generic.
A fixed caption shape, one opening line stating the reader's situation, a stacked middle, and a consistent sign-off, makes a caption recognizable as yours before anyone reads the words.
A bio should answer three questions in order: who it's for, what they get, and what to do now, in as few words as possible.
Followers are not a business: an account can have 64,500 followers and earn nothing if there's nothing to give, nowhere to go, and nothing to sell.
Pinned posts are underused real estate; two or three of them, each doing a different job (proof, offer, story), do more for a profile than one lone best-performer.

Glossary

Terms worth knowing.

MCP (Model Context Protocol): A connector standard that lets an AI model like Claude call an outside tool directly inside a chat, used here to let Claude generate images through Higgsfield without leaving the conversation.
Faceless account: A social media page built around a brand, character, or theme instead of a visible human host, common in niches like motivational or aesthetic content.

Resources

Things they pointed at.

09:47toolHiggsfield ↗

05:00toolClaude ↗

05:00toolPinterest

27:10linkFree prompts from the video (Google Drive) ↗

27:10linkGrow with Alex newsletter ↗

Quotables

Lines you could clip.

00:15

“Blur the text and they could be anyone. But look at these, blur the text and you know who they are.”

states the whole video's thesis in one visual, quotable line→ TikTok hook↗ Tweet quote

26:40

“And that is the test. Text gone, and you still know who it is.”

closing thesis restated as a memorable test→ newsletter pull-quote↗ Tweet quote

24:23

“64,500 people already follow this account and it earns nothing.”

concrete, uncomfortable stat that reframes vanity metrics→ IG reel cold open↗ Tweet quote

10:41

“Your profile picture, your logo is a circle the size of a fingernail.”

reframes profile picture design around real viewing conditions→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory

Everyone is copying everyone. Two minutes on Instagram and it's the same content over and over. Every week I get messages.

I have a 200 followers. I have 60,000 followers and I'm stuck. So I look and all of those accounts have the same problem.

They look like the thousands of other accounts in their niche. Blur the text and they could be anyone. But look at these, blur the text and you know who they are.

I've been doing this for over ten years and built millions of followers for brands. And it all comes down to one thing. You could copy anyone's content and nobody notices, but the profile, you can't.

Today, I'm gonna be building one from scratch. Three parts, world building, the visuals, and the story. Live on a real account who's struggling.

By the end, when it goes back into that lined up, you will spot it in half a second. Let's jump into it.

Okay. So before we get started, let's meet the account that I'm gonna be working on today. Now it's going to be in the motivational niche.

Now the reason I'm doing the motivational niche is because this is by far one of the most popular niches on the planet with millions of account in this niche. And one of the big factors, you know, that's common is that these pages, as you can see, look literally almost always identical.

Like, they're always virtually the same. You can see from this account right here, which we're working on, you know, the profile picture of barely visible black and white, you know, the name, not much happening there. You know, the bio, extremely generic.

And then, you know, they had a period where they were getting a decent amount of views. But you can see nowadays, the views are quite, you know, just consistently at five k.

Nothing really like too crazy happening. And they're not building anything bigger than this. And this is a very common thing that happens in this niche, and to be honest, in all niches.

And our goal is to create something, you know, essentially everyone can copy everyone and everything looks the same. So how do we stand out from that? But here's an account in the exact same niche with the exact same amount of follow or very similar amount of followers who's doing exceptionally well and stands out.

And you can see July 26, 74,000 likes on this post. And, you know, they're doing really, really well.

There are things that they're doing which you could easily be doing. Yeah? And this is the fundamental basics that we're gonna be following in this video.

And for example, here's another count. 68,000, very similar to the one I've just shown you, but again, it looks almost the same as all the other profiles that exist in this niche.

You know, they're hiding their likes. It's not doing very well, and they're still putting a lot of effort, 3,000 posts into that. But as you saw in the intro, in all different niches, there's accounts that stand out, and there's accounts that just blend in.

You can copy any content, but you can't copy this. Pay attention.

Get your notepad. Get what you need out because we're about to transform the way your profile operates, looks, and will grow.

The USP framework. So USP stands for unique selling point, and this is the reason someone picks you and not the tens of thousands of other accounts posting the same thing.

Now this is not about just building a brand. This is about becoming a category. If a 100 accounts could post your last six posts and nobody would notice that, then you don't actually have any control and that reach belongs to the format that you're posting, which is how an account stays invisible for years.

Now this account right here, Kazen Quest, is similar to the one we're going to be working on. Now how does this one stand out amongst a million motivational pages? Well, we can see that it has some characteristics from a simple character in every post to a world you can name in one post in one word, highlight covers that teach the account before you follow it.

There are just these critical steps in building a social media profile that allows them to stand out, which then makes their content have a USP. And we're going to build that right now live in three different stages. The first one is world building.

Okay? Who this account is, the world it lives in. And this is extremely important, and everyone skips this.

The next one is the visual. This is going to be the kind of standard stuff. But again, the way I'm gonna show you is extremely important.

Story, again, story. I'm gonna show you how this actually applies to your overall profile. This is in theory.

I'm gonna be doing this live with you right now. I've been doing content marketing for over ten years. I've spent a decade working on this.

So for me to be able to create these videos, you know, ten, twenty minutes, whatever, I've been able to summarize this from years of experience so that you have these flows that you can do right now fast. So we're going to build all of this live, every asset, every prompt, any niche, and it doesn't matter what niche you're in, whether you're faceless, personal brand, whatever, you can do this right now.

So this account, 645 64Point5K followers, gets roughly 5,000 views a post, needs to be doing better.

We're gonna change all of that right now. You can follow step by step and do the same thing on your account, and you will see the difference. Let's jump into step number one, which is world building.

Now it's time to begin the world building. And if there's any point in this video that I want you to remember and want you to kind of do is this. Okay?

Because everyone goes straight into picking a color, picking a font, and thinking that that's their world, that's their design system done. World building is critical. Okay?

This is going to feed all of your content, everything, your business on social media if you want to have a successful profile. And you can see that all of these accounts are in the motivational niche.

Okay? So for example, growth with Tess personal brand, and this content has been done for years. But she's been able to stand out and build because she's been able to have that backbone of a world, and it happens time and time again on different accounts.

You know, they have this foundation. And we're going to do the same thing right now for you. Now, essentially, here we have Claude.

You can do this in any AI model, and I'm gonna provide the prompts, everything. But, essentially, we're going to need four different things. Okay?

So we're going to need your profile picture. In this case, I'm using this account right here. Then we're going to need six best performing posts.

Okay? Now for this, essentially, what you need to do is just literally pick your six best performing. If you have three that are 200, one that's 204, use a 204, try to get six.

If they're all the same, it's fine. If you have a voice over in your content or you're speaking, try to get the transcripts as well. Then you wanna get top, uh, three rival accounts.

The three rival accounts is not about followers. It's about kind of, you know, for example, motivational niche is huge. I could easily get accounts in kind of random motivational kind of diamond, uh, parts of the world, but I've tried to pick ones that are kind of similar to what we're trying to do.

So you can see I've gone for that one, for this one, etcetera. Okay? So try to pick accounts that kind of are in the line of where you want to go.

Then you want to grab some content, you know, from existing accounts that you like the look of, etcetera. And then you want to get some inspiration from a mood board style type. Okay?

And essentially for this, Pinterest is the best platform. Although you can go and Google and type in Japanese brands, culture, etcetera, and you'll get a ton of stuff. Now one of the most important things with this is, for example, if I wanted to do if I was a fitness influencer and wanted to do this for fitness, I could type in fitness aesthetics, and you'll see what comes up is a ton of different fitness content.

And, essentially, if there's ones that I like or want to create content like, you would just screenshot that. So for example, I could press this one, and then I could screenshot that and put that into, you know, my prompt right here. Once we've done that, we run this extensive prompt, which I will share will be in the, um, description, and we're looking for four different things, basically.

So part one is the truth, and it will tell us information about our account. It will then give me a verdict, and then it will start to build the world in the second part. So you can see here the diagnosis goes through the name check, goes through USP verdict, goes through the accounts analyzing them compared to mine, convention bus ownership.

It goes super deep, then it goes into the world. So, essentially, what has come back is one full read of what the account is really saying to my account, 10 specific 10 specific things it can draw forever, five colors with a job for each one, one logo that means something highlight covers.

So we're now building this world, which is going to be really hard for someone to copy or really obvious. Okay? So you can see one of the things a few things I've highlighted.

The name promised one thing. So kaizen means 1% better. Okay?

But when we go to it 1% better every day forever, then the bio says grind harder. Then the post says said suffer quietly and tell nobody. So it has these three kind of contradictions or three different promises on one page, and nobody had noticed.

And there's just this lack of kind of USP. A 100 other accounts could post the exact same things, and no one would notice. So what we want to do is build something that, you know, we own.

So these other accounts, they all kind of own something. Okay? And that's what we're trying to build.

And with this prompt, what was really interesting is that straight away, it went for this character, Daruma, which I believe is a kind of Japanese legend of a monk, legless monk, who cannot be knocked over. So it kind of feeds into this motivational aspect. And for you, if you're a personal brand, you need to obviously mention that you'll be able to understand that and to be able to build around that.

So you are the central character. Obviously, on a faceless page, there is no me, so I have to use a character. So therefore, I'm using the the rumor.

Is that how you pronounce it? Um, so but then I'm starting to build all of this information, art direction, direction, typography, typography, palette, and this is extremely useful for me.

Now you can see knock it over, it gets up. What it fixes the name? One eye stays blank.

You paint one eye when you start something and the other early when you finish it, which is literally what Kaizen means. So it matches, which is incredible. It then also gave me a color palette of that could potentially work for this niche.

Again, if you want to change things, it's as simple as having a conversation with your Claude, but this prompt gets this world building super quickly. It also tells you where you could potentially go wrong, what type of content to not post so that you're sticking to your world.

This is an extremely important part of the process that I want you to take time with. Now we're going to carry on building this profile now that we have the foundations of our world. So let's jump into it.

Now to do the image generation stuff that we're about to do, we are going to be using Higgs Field, which is essentially a platform that has all the latest image generation models, video generation models, anything as soon as it comes on the market, and it allows me to connect with Claude, which means I don't need to come onto here.

I can just go into Claude, and I'm able to use ChatGPT image two or whatever directly in Claude, which makes my life so much easier. This is one of my favorite tools that I use almost every day to create thumbnails, to create posts, whatever.

Do not sleep on Hicksville. The link is in my description, but let's jump to the next section, which is the visuals where we start to take what we've learned in the world to apply now and and actually transform this profile live.

Okay. Now it's time to actually start building and transforming this profile. So the first thing is the visual.

Everything some everything someone judges you on before they read a single word. Your profile is judged constantly. You are never seen at full size.

So your profile picture, your logo is a circle the size of a fingernail. You a lot of people make a lot of mistakes with their profile pictures. And, essentially, what you want to do let's have a look at some of these profiles.

So not that one, but like this one. Okay? This one, this one, you know, this one, this one.

What do they have in common? Not this one. Um, they're all super clean, okay, and clear.

Okay? A face, a figure, an animal, or object, something with an outline you can cut out of paper, filling the circle edge to edge in two strong colors. Okay?

There is a high contrast usually. The worst thumbnails are the ones which you cannot see properly. So for example, this.

What's the point in this thumbnail? Explain to me. What's the point?

Okay. I know this was trendy at one point, but there is no benefit to this. Because if I type in motivational account kaizen, I'm gonna see loads of accounts with black thumbnails.

How does that motivate me to press that account? There is no motivation. If I look at this, I'll be like, okay.

Does that mean like a samurai, you know, it's people that are potentially interested in this topic will immediately probably see this, or someone might not understand it but press it out of intrigue. This is another reason for suppress their account. Every part of your profile is designed to do something, to capture the audience.

Okay? You need to be utilizing this to do that, and you can see every you know, completely clear. Again, clear or it sets a tone.

Okay? Again, this one is a bit more kind of creative, but it's text.

Okay? It's not just a simple word. There's a kind of creative aspect to it, and when you go on their profile, it's that style, so it matches it.

Now with a profile, I've got here a, um, prompt again which you can use, which will be a follow-up to, and I will give you the prompts or the the, um, prompt structures for every step. For our account, we're gonna go down this path.

Okay? And this is a type of profile that would work extremely well for this. Okay?

Immediately, I stand out. People will like, what the you know, look at that.

You might think it's weird, but it will stand out like crazy when someone types in kaizen. Super high contrast. People are like, oh, it's only got one eye.

It's got this. What is that? Okay?

That's what creating a world allows you to do. Okay? Do not waste time creating a bad profile picture just because you like it.

Profile picture has a purpose. That's to introduce people to your world, to get them through the door, to press it. Your highlight covers.

This is exactly where someone had decided you are interesting, but has not decided to follow yet. Okay. So going back down, so super good job on that.

We used Higgsville and Charjibouti image two one on one for variations. I will be sharing that. Super happy with that.

Now the same thing again with our story or our world that we're building, we wanted to create our story highlights. Okay?

So essentially here, um, it's lagging a bit. Um, we were able to create four generations for our story highlights.

And again, I added another character, which was the crow. So you can see, again, all super high contrast. Okay?

Which is going to completely transform the profile. And if I look at some of these again, you can see super clean and match this. Okay?

Again, not all of these might do this, but as as stoic's feed, again, they talk a lot about the different characters or the different people that's do their speaks and boom. You know, I'm gonna start pronouncing these names, Zeno.

Um, but you can see highlights extremely important. Okay? And they just add depth to your account.

You can see here again, she's using it more for sales, etcetera, but it still adds that aesthetic. It matches it. So your highlight covers, just to summarize, one object each, all different shapes, only three get seen.

Name them job by job. Okay. Start here, how it works, proof where it to get, not growth, with a little arrow on it.

Okay? Of course, I I think I saw one of them, but that's fine. You know?

Try to understand this again. I will share this. Your highlights add depth to your profile.

Do not sleep on that. Okay? Simple.

Simple things that make a big difference. Now the next thing is your covers. Okay?

So on a profile, we're looking at our profile. You know, if I look through this for now, like, one thing that people don't understand is, like, audience fatigue.

So for example, you know, the first time I look at one of these, I'm like, yeah. Cool. Yeah.

Today's reminder. Oh, yeah. Okay.

Cool. But by the time I see it for the fifty millionth time, it becomes boring. It becomes, okay.

You know, I've read this again. I'm you you know, all suddenly that become that person is not, you know, doesn't need this type of motivation anymore. They're no longer potentially depressed because this is quite depressing.

You know? So things change, and then people wonder, why is my views down?

Okay? You need to be evolving, but you also need to, you know, be creating covers or content which actually appeals to people.

Okay? And when you are when you start building that story, when you start adding depth to it, it allows you to do that. So again, you can see here, you know, there is a lot of variation.

They never really look the same. It's intentional. And, again, here, all very different.

Okay? And it's not about all of them being black. This is a thing on a lot of kind of accounts that are not doing that well.

They're just repetitive, repetitive. You know? But here we have different characters, you know, different situations, different keywords.

You know? This is how important simple things like this are. A system, not a design.

Okay? So you can see right here this one. This is a system.

Okay? Repetitive. This allows the person to then create content and, you know, not okay.

How am I gonna do the cover? No. Because we know how to do the cover.

Okay? And this prompt is gonna help you do that. Okay?

So I've got my story highlights. Now I'm gonna move over. Now for this, I recommend probably throwing in a, um, inspirational kind of reference point to begin.

So I threw in this one, And then I gave this, um, kind of a large prompt, which will be available, and it started to create these these covers for me. So if I was to make a reel, I could just throw on this cover.

Okay? So stop waiting. You know, we've got the crow again.

You know? Once I like one of them one of them works really well, then that becomes my reference point. All I need to do is press download.

Again, when I'm using case fill, tragedy image two, etcetera, I just press download and would add that as my reference point. Obviously, in this situation, I'm doing this for the first time for this account. I'm using a competitor as a reference point.

So I threw in the our profile picture plus a the account. So, essentially, again, it gave me a few different ones. You know?

So I could go for a grid where it's four different colors, you know, three, two, whatever. But all of these, you know, they will start standing out. Imagine looking at the grid, and you can see all of these.

You know, you'd be like, oh, you know, start small. What does that mean? Let me let me press that.

You know, the post they posted about yesterday, which was falling behind for a fish in a completely different color, that was good. Now I'm interested in pressing that. Okay?

Instead of me just, you know, looking at this and thinking, okay. Today's reminder. Oh, today's reminder.

And, again, it's raining. There's no depth to this. There's no repetition in this sense doesn't work, in my opinion.

Now start small again. Okay?

And you can see keep walking. You know, these are kind of these sandal type.

So you could see here, we're able to generate these covers. And, again, I could generate covers for years using this system. Like, it would it's just literally it's in in one prompt, it's generated all of these for me.

And, again, I would just pick the ones I like. Okay. I'm gonna go with this direction right now.

Okay? You know, once you start doing your covers and adding it to your profile and stuff like that, it's about okay. It gets into a point where you can cover your bio, cover everything at the top, and think, okay.

Does this actually still look like my feed? Will people be able to look at this and think, yeah, this is, you know, Alex's. This is yours.

That's the question you need to be asking. Because if I look at this one, the answer is no. I have an absolutely no idea.

Okay? And there's nothing wrong with this account, and I really you know, they've done an amazing job to get to this point. The reason I pick accounts is to add more to take them to another level, and I believe this account can go to another level.

Now same thing here. What we can do is, you know, so these was nine by 16.

So these are long for real covers, but I could easily just add okay. Now I want variations of four by five, which is for carousel covers, for example, and it starts to create them again.

And you can see that they've done kind of a similar thing because it was basically the same prompt we just changed. But, essentially, again, I'm getting these covers for a four by five if I wanted to do carousels. And, again, this just allows me to build a system.

Um, you could see super clean, super well done, and that starts. And that's my visuals simplified, done, and now I'm building an account which has a USP.

But for us to take this to a whole new level, we need to add this story because this is where both the world and the visuals connect so that now we have endless content, but the USP is untouched. Because people can still copy the visuals, but they can't copy the depth of your story.

And it doesn't matter if your personal brand, business, whatever, do this. Remember, none of this would have been possible if we weren't able to connect Hicksfield to our Claude, and you can see how it simplifies the whole process. Now this video is sponsored by Hicksfield, but as I said, I use them every single day.

So, yeah, the link is in the description if you want to build a flow like this and create content at a click of a button. Let's jump to the next stage.

The story. This is where the real depth happens. Okay?

So the look that we've just worked on the visuals stops them. The story is what keeps them, what converts them to potentially paying customers, what keeps them following, keeps them engaging and not, you know, giving up after a few posts because everything's the same, and there's no depth.

Okay? So, essentially, two different jobs.

Okay? Understand them. Now there's two things on Instagram that is often wasted, and that's the name.

Okay? So you see here, for example, the name is virtually wasted along with the profile picture, meaning that the click is really nonexistent.

What's the point of clicking? You really want to make sure that you get a good name. Kaizen quests.

You know? Adding quests, I think, adds more depth. Growth with Tez.

A stoic's feet, so a stoic person's feet. You know, these have a little bit more depth.

This one, a bit more. You know, small details make a big difference. Okay?

When you combine that with a profile picture, with the bio, the highlights, it matters. So with this, what we want is to create a prompt here, which goes deeper into now the story layer of this account.

So the name field, the bio, the caption shape. Now in your situation, you might not want to change the name, and that's fine. It could be worth just having a look at what comes out.

Again, the prompts will be there. Okay? But, essentially, you have the name, but you also have the name field, which is the part which sits kind of under here.

Okay? Here, where people type in keywords, etcetera. I think in a world now where everyone is doing this, there's going to be a change where we can put a little bit more kind of self discipline for men where, you know, it's a bit more, um, conversational or a sentence rather than, like, the lines.

But, again, you can do some something like this. Okay? Then you have the bio.

You have the version b. So for the man going through it and telling no one, one thing to do today, not 10, free a hundred day tracker below. Yeah?

See the difference adding this depth? The caption shape. The opening move, one flat line starting the read this situation in the second person on its own without a full stop.

So this actually gives you a system for when you're creating your captions. And, again, if you like this one, but you wanna change this, going forward, you'll always have this as a reference point, which is huge. So with your the buyer, who's it for?

Name them. If a stranger cannot tell within a second what whether that means them, they leave. What they get?

The specific the specific thing that arise if they follow, not a promise, a description. What to do now? One instruction.

Read this and get that. Start here. One link, not a page of them.

Okay? This is simple simple stuff for you to improve the way your bio looks. Story isn't just captions.

Everyone treats storytelling as a thing you do inside the post. You know, storytelling, here's how to write an amazing script. It's much more than that.

Okay? Now story decides the rest. It will decide what you post, so every idea belongs part of your story.

Okay? What you've refused. This is not part of my story.

What the world you choose. What you can sell. Okay?

People buy from accounts they can describe to someone else. Not not no story, nothing to describe. Okay?

So, essentially, if you want me to go deeper into anything, please let me know in the comments. But let's have a look at here.

Pin posts. Now pin posts are an amazing way to, um, kind of make sure that you always have content here that actually tells your story deeper.

So I would guess that I can't remember now. Some of a lot of the accounts basically would just put their best performing post here. But what you want to do if you're selling something like in this case right here, you could actually have two or three pinned posts which actually explain this product, or one could be my story, and it talks about that.

Then the other one could be, you know, the stoic's wallpaper guide or something, and it just goes through it. It gives more. This is you maximizing your profile.

Yeah? So you're not just invisible. You are fully using everything.

Okay? So with your, uh, pinned post, the post that explains the whole crowd to someone who landed here by accident, proved the one that did numbers.

You know? You can do that. That's fine.

Where you actually want them to go. It's really simple with pinned posts. Followers are not a business.

Okay? 64,000 people follow this account, but it earns nothing. Oh, it's a go.

No reason to to leave the app. The visuals get attention. The story is what turns into something.

If you want me to make a full video about storytelling, you know, building your story is is much deeper than just your script. Okay?

If you want me to make a video about that, please let me know. Now what act what this actually looks like. So something to give, somewhere to go, something to sell.

So if you do your pinned post, try to do something like this. Okay? You can screenshot this.

I will share something in the description again for this as well. This is extremely important. Okay, and often very underlooked.

Even if you're a small account, this adds that professional feel to your profile. They go into your profile. Wow.

Clean bio. Clean bio. Profile picture.

Story highlights. You know, the pinned posts, the covers, everything. This is what adds depth to your account.

Okay? Now you could see from kind of the results, it gives me so much.

So the business day, something to give them a hundred day drama. So PDF, you know, wallpapers, or whatever, it gives me more.

You know? Potentially, even gives me price points, etcetera. But then, you know, this is all in one chat.

If there's a particular aspect that I want to expand more, I could ask Claude, you know, take me, um, you know, let's let's take this to another chat where I want to go in-depth into building a business for this, or let's turn the captions into a system. You could do so much with this. Okay?

Building your story is, you know, is what takes, like, things to another level. Yeah?

Once you have all of this in place, it becomes almost impossible for someone to, you know, to copy you. Okay? Unless they literally copy the profile, but you'd know that.

Okay? And everyone would know that. So all of these steps are taking your account to a level where you have full control, uh, and your audience know.

Okay? Now storytelling is a really in-depth thing.

Obviously, in this case, I wanted it to focus on, you know, the kind of visual aspects of our or the text aspects of our profile, you know, to kind of get that profile to an indistinguishable from where it started. Um, but, you know, storytelling, again, if you want me to make a video, let me know.

What we've built is a world nobody else is standing in. A look you can spot with the text removed, A story that only makes sense coming from this account. All of those are copyable.

All three together are not. So that's the whole thing. You have the world building, which is essentially who the account is and everything about it.

Then you have the visuals, which is what everyone kind of concentrates on, but when paired with world building and the story are indistinguishable. And then you have the story, which turns a passerby into a follower.

And that is the test. Text gone, and you still know who it is. Every prompt I use today will be available in the description.

Please make sure to like and subscribe so that I know. And if there's any particular aspects such as storytelling that you want me to dive deeper into, please let me know in the comments. My name is Alex.

Let's create smarter. I recommend watching one of these two videos to take things to another level.

The Hook

The bait, then the rug-pull.

Every niche on Instagram has the same problem: blur the text on most accounts' posts and they become interchangeable. This breakdown rebuilds a real, stuck 64,500-follower motivational account on camera, using a structured Claude prompt to build a world that survives having its text removed.

Frameworks

Named ideas worth stealing.

02:44concept

The USP Framework

A USP (unique selling point) is the reason a stranger picks one account over the thousands of others posting the same format; without it, reach belongs to the format, not the account.

Steal forauditing any content account before doing more posting

05:31list

Four Uploads, Nothing Else

The profile (one full screenshot plus the grid zoomed out)
Top six posts (sorted by views, not recency)
Three rival accounts (the ones that already set the standard)
A mood board (15 narrow images from the same aesthetic world)

The exact input set fed into the branding prompt, kept narrow on purpose so the AI has a tight enough signal to build a coherent world instead of a generic one.

Steal forany AI branding or rebrand prompt, not just Instagram

04:42model

World, then Visuals, then Story

World building: who the account is and the world it lives in
The visuals: the logo, highlights, covers, and grid
The story: the name, bio, pinned posts, and caption shape

The three-stage build order used across the video; skipping straight to visuals without building the world first is named as the most common mistake.

Steal forany personal brand or business account rebrand

12:49concept

One Shape vs. Words in a Circle

Profile picture rule: what works is a single face, figure, animal, or object with a clean outline in two strong colors; what fails is small text or a whole scene crammed into a circle the size of a fingernail.

Steal forprofile picture and thumbnail design

22:02model

The Caption Shape

Opening move: one flat line stating the reader's situation, second person, no full stop
Middle: one or two single-sentence lines stacked into a column
Ending: a 'today' framing line, then a sign-off line

A fixed, repeatable caption structure so readers recognize the format before reading the words, instead of reinventing the caption each post.

Steal forany caption-heavy content account

24:43list

Three Things a Pinned Post Needs

Something to give
Somewhere to go
Something to sell

The minimum job of a pinned post beyond being the best-performing post; without these three, followers are attention with no business behind them.

Steal forprofile optimization for any offer-driven account

CTA Breakdown

How they asked for the click.

VERBAL ASK

09:47product

“Do not sleep on Hicksfield. The link is in my description.”

Soft mid-roll sponsor read placed at the world-building-to-visuals transition, framed as a personal daily-use tool rather than a hard ad break, then reinforced again at the close of the visuals section ('this video is sponsored by Hicksfield, but as I said, I use them every single day').

MENTIONED ON CAMERA

09:47toolHiggsfield ↗

05:00toolClaude ↗

27:10linkFree prompts from the video (Google Drive) ↗

27:10linkGrow with Alex newsletter ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.

OTHER LINKSAlso linked in the description.

Storyboard