The Man Who Mastered AI: The Fastest Way To Master & Use AI Agents In Your Business, Content & Life
Paul J. Lipsky walks through Google's underused AI stack, Gemini, Notebook LM, and AI Studio, live on screen with Calum Johnson.
Posted
1 months ago
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Format
Interview
educational
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223.4K
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57 · 43
Big Idea
The argument in one line.
Google has quietly built serious AI into Gmail, Drive, and three dedicated tools, Gemini, Notebook LM, and AI Studio, that let anyone research, create, and build software without coding experience, while almost everyone stays fixated on ChatGPT and Claude.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A solo business owner or freelancer who already lives in Gmail, Drive, and Sheets and wants AI without adopting a new stack.
A content creator or researcher who needs to digest long transcripts, PDFs, or a whole back catalog of videos into something usable fast.
Someone considering an AI-consulting side hustle who wants low-effort tools they can configure for clients who haven't caught up yet.
A non-coder curious about building small internal apps or automations without hiring a developer.
SKIP IF…
You're already deep into a Gemini, Notebook LM, or AI Studio workflow, this is an introductory walkthrough, not advanced technique.
You need production-grade software, the 'vibe coded' apps shown here are quick prototypes, not deployable, secure products.
TL;DR
The full version, fast.
Paul J. Lipsky, a former lawyer turned eBay seller turned AI-tools creator, walks through Google's AI suite live on screen: Gemini for chat, image, and video generation, including a personal AI avatar built from one face scan, Notebook LM for research that only pulls from sources you choose, and Google AI Studio for building simple apps by describing them in plain English. The throughline is that most people fixate on ChatGPT and Claude and never touch Google's tools, even though those tools are already wired into Gmail, Drive, and Sheets. The actionable path: start in Notebook LM, run a three-day test where AI handles everything possible, and use that head start to offer AI setup help to businesses that haven't caught up.
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Calum previews the episode: Google's AI suite is more useful than people realize, and the guest is going to prove it live on screen.
02:16 – 09:21
02 · Paul's background and Google's AI advantage
Paul Lipsky recounts leaving law for eBay reselling, then YouTube, then a 2025 shift into AI content; discussion turns to why Google is late to the AI narrative despite owning Gmail, Search and Drive.
09:21 – 15:16
03 · Escaping the 9-to-5
Paul describes the 2018 month his eBay income beat his lawyer salary, the moment he quit his job, and the value of going all-in on what's already working.
15:16 – 19:18
04 · The easiest AI business opportunity, and a Gamma demo
Paul frames the opportunity in one line: learn these tools and offer them to businesses that won't bother; a sponsored demo shows an AI presentation generator turning rough notes into a client deck in 15 minutes.
19:18 – 31:38
05 · Live Gemini demo: chat, images, avatars, Gmail and Drive
Paul screen-shares Gemini's chatbot, music and image generation (Nano Banana), a personal video avatar built from one face scan, then Gmail's AI search and compose and a Drive research-to-dashboard workflow, tied together by Google's cross-app 'personal intelligence.'
31:38 – 35:10
06 · Gemini vs. ChatGPT vs. Claude
With Fable and GPT-5.6 both about to launch, Paul argues the specific model matters less than the tool's features for everyday knowledge work, and flags Gemini's context window and video generation as standout strengths.
35:10 – 44:20
07 · Why Notebook LM is a goldmine
Notebook LM only answers from sources you add, not the open web; Paul shows two ways to build a source set (auto-research vs. hand-picked, including full YouTube transcripts) inside an AI-agency research notebook.
44:20 – 52:16
08 · How to learn anything with Notebook LM
The Studio panel's output types get a tour: podcast-style audio overviews, explainer and short-form video generation, applied to a personal 'science of sleep' notebook.
52:16 – 55:27
09 · Using Notebook LM in a business
A demo notebook built from a fictional company's ad-spend CSV and reports turns into a channel ranking, a slide deck, an infographic and a written report, all generated from the same uploaded data.
55:27 – 1:08:32
10 · What is Google AI Studio?
Paul introduces AI Studio as the more technical, 'vibe coding' counterpart to Gemini, showing a product-description generator, an expense tracker, and a full retro arcade game built from plain-English prompts, plus a Google Labs origin story.
1:08:32 – 1:13:57
11 · The perfect prompt for building any app
Paul lays out a three-part prompting framework, function, vibe, style, and warns that asking for too much at once is the most common way a vibe-coded app breaks.
1:13:57 – 1:20:59
12 · Where to start, and where this is going
Closing advice: start with Notebook LM, run a three-day all-in AI experiment, and Paul's outlook on voice-first AI assistants closes out the conversation.
Atomic Insights
Lines worth screenshotting.
Google's AI tools are wired directly into Gmail, Drive, Calendar and Sheets, so using them means turning on features already sitting inside apps people open every day.
Notebook LM answers questions only from sources you explicitly add, not the open internet, making it a more trustworthy tool for research that has to stay grounded in verified material.
Gemini can generate a digital avatar of a person from a single face-and-voice scan, then produce new talking-head video of that avatar saying anything typed into a prompt.
Uploading a YouTube link into Notebook LM pulls in its full transcript as a searchable source, so an entire back catalog of videos can become one queryable knowledge base.
For everyday knowledge work like email and document drafting, the specific AI model in use barely changes the outcome, a tool's features and integrations matter more than which model powers it.
A single CSV of ad spend and revenue data, uploaded to Notebook LM, can be turned into a ranked channel analysis, a slide deck, an infographic, and a written report with no manual formatting.
The most common reason a 'vibe coded' app breaks is asking for too many features in one prompt, building one small piece at a time keeps the app working at every step.
A working AI build prompt has three parts: what the app does, the vibe or feeling it should have, and a style reference such as a screenshot of a design you like.
Committing to using AI for every task for three straight days, and rephrasing instead of giving up after one refusal, is the fastest way to learn a tool's real limits.
Businesses that don't have time to learn new AI tools represent a paid opportunity for anyone willing to learn the tools first and configure them for someone else.
A rough bullet-point outline can become a client-ready slide presentation in about 15 minutes using an AI presentation generator, work that otherwise takes a half day to format by hand.
Small internal business tools, a thumbnail generator, an expense tracker, a product-description writer, can be built in minutes with plain-English prompts, replacing paid software subscriptions entirely.
Takeaway
The AI toolkit most people never open
GOOGLE AI TOOLKIT
Google folded serious AI into Gmail, Drive, and three standalone tools, Gemini, Notebook LM, and AI Studio, and almost nobody outside this conversation is using any of them yet.
01Cold open
Most people limit their AI toolkit to ChatGPT or Claude and never test what Google's suite can do, which means the gap is wide open for anyone willing to look.
02Paul's background and Google's AI advantage
Google's advantage isn't raw model quality, it's that AI now lives inside Gmail, Drive, Calendar and Sheets, the tools most people already have open all day.
Brand names becoming generic verbs, the way people say 'ChatGPT it' the way older generations said 'Xerox it', explains why less-known tools get ignored even when they're just as capable.
03Escaping the 9-to-5
A side project only becomes a real business decision once it beats your day job's income in a single month, not the moment it merely feels promising.
Betting fully on the first thing that demonstrably works, instead of splitting attention across untested ideas, is what turned one eBay experiment into a full-time income.
04The easiest AI business opportunity, and a Gamma demo
The paid opportunity right now isn't building AI products, it's learning tools well enough to configure them for businesses too busy to figure it out themselves.
A rough bullet-point outline turned into a client-ready slide deck in about 15 minutes with an AI presentation generator, cutting a half-day task down to almost nothing.
05Live Gemini demo: chat, images, avatars, Gmail and Drive
Gemini can generate a personal video avatar from a single face-and-voice scan, then produce new footage of 'you' saying anything typed into a prompt, no camera required.
Gmail's AI search answers questions directly instead of just surfacing a matching email, and drafts replies using your own past tone and rates.
Google's cross-app 'personal intelligence' links Gmail, Docs, Calendar and Drive so one prompt like 'plan my trip next month' pulls flight emails, calendar dates, and existing planning docs into one answer.
06Gemini vs. ChatGPT vs. Claude
For everyday knowledge work like email and document drafting, the specific model barely affects the outcome, a tool's features and integrations matter more than benchmark wins.
07Why Notebook LM is a goldmine
Notebook LM answers only from the sources you feed it, not the open web, so it won't blend in outdated or wrong information the way a general chatbot can.
A source set can be built two ways: let the tool auto-search and approve what looks credible, or hand-pick only material you've already verified, the second is slower but more reliable.
A full YouTube video transcript can become a source, so an entire back catalog of a creator's videos can turn into one searchable, chattable knowledge base.
08How to learn anything with Notebook LM
An audio-overview feature turns any source pile into a realistic two-host podcast discussion, useful for absorbing dense material hands-free during a commute.
Auto-generated explainer videos and short-form video summaries turn raw notes into watchable content in minutes, with zero editing skill required.
09Using Notebook LM in a business
Uploading raw business data, ad-spend CSVs, revenue reports, straight into a research tool lets you ask direct questions like 'rank my five marketing channels best to worst' grounded in your actual numbers.
The same uploaded data can become a slide deck, an infographic, and a written report automatically, covering three presentation formats from one data set.
10What is Google AI Studio?
AI Studio is the more technical sibling of Gemini, built for 'vibe coding', describing an app in plain English and having the model build a working version.
Small internal tools, a thumbnail generator, an expense tracker, a product-description writer, can be built in minutes and replace paid software subscriptions entirely.
When a generated app breaks, pasting the error message back into the chat is usually enough to get it fixed, no debugging knowledge required.
11The perfect prompt for building any app
A working build prompt has three parts: the core function (what it does), the vibe (how it should feel), and the style (a reference screenshot or specific visual language).
Requesting everything at once is the most common way a build breaks, shipping one small feature, confirming it works, then adding the next one keeps the app stable.
12Where to start, and where this is going
The single best starting point for a newcomer is a grounded research tool specifically, because its range of outputs makes the toolkit's breadth obvious within minutes of clicking around.
Committing to using AI for every task for three straight days is the fastest way to discover what a tool can actually do, most people quit testing after the first refusal instead of rephrasing the request.
Glossary
Terms worth knowing.
Notebook LM
Google's research tool that only answers from documents, links, and videos you add as sources, instead of pulling from the open web, and can turn those sources into audio overviews, slide decks, and reports.
Google AI Studio
Google's more technical AI tool, originally built for developers, now used for 'vibe coding' simple apps by describing them in plain English rather than writing code.
Vibe coding
Building an app by describing what it should do and how it should feel in natural language, then letting an AI model generate the working code.
Grounding
Restricting an AI tool's answers to a specific set of provided sources, so it can't invent information or pull from outside material.
Nano Banana
Google's image-generation and editing model built into Gemini, used to create and modify images from text prompts.
Personal Intelligence
A Google feature that connects Gmail, Docs, Calendar, Drive and other apps so a single AI prompt can pull context across all of them at once.
Audio Overview
A Notebook LM feature that generates a realistic two-host, podcast-style discussion summarizing the sources in a notebook.
“A lot of people sleep on what's available to you through Google, and people just get hyper focused on ChatGPT or Cloud without realizing that these incredible tools exist.”
Direct thesis statement, doubles as the video's own hook line.→ TikTok hook↗ Tweet quote
16:50
“Learn this stuff and then bring it to businesses who don't know how to do it. That feels so easy to me.”
35:10 – 55:27denseNotebook LM: grounding, sourcing, learning, business use
55:27 – 1:13:57denseGoogle AI Studio and vibe coding
1:13:57 – 1:20:59steadyClosing advice and future outlook
The Script
Word for word.
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See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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Some of these tools I'm going to show you are really easy to use. I think that a lot of people sleep on what's available to you through Google and people just get hyper focused on ChatGPT or Cloud without realizing that these incredible tools exist. And they have something called avatars.
So when you set this up for the first time, you scan your face. And then you have a digital avatar of yourself that you can use for any video. You can't do that with Claude.
Just learn this stuff and then bring it to businesses who don't know how to do it. That feels so easy to me. For someone that's listening to this conversation, what would you have as like the immediate step one?
It's really not that hard. I would actually start with no.
Okay, today's guest is Paul Lipskin. Before we even get into it, I just have to come out and say I did not expect to record this episode on this topic. And the reason that I say that is that a few weeks ago, I have a call with Paul.
And during that call, he starts to share with me all of these different tools and workflows that he's using. And then he gets to this part where he starts showing me these AI tools that I've never really heard anyone talk about. I'm not talking about Claude or the new chat GPT feature.
I'm talking about Google suite of AI tools, specifically Google AI Studio 2 .0, Gemini and Gemini Notebook. And when he showed me these workflows, I actually interrupted him on the call and I told him, I said, you know what, let's just focus the whole episode around showing people how they can use those three tools. tools in their business, their content and their life.
And so that's what we did. And so by the end of this conversation, you're going to learn how to use your Gmail better. You're going to see how you can build apps and even create content and do research in ways that you never expected.
Specifically, what Paul showed with Gemini Notebook was mind blowing to me. It literally changed the way that I do research and preparation for episodes. And so you know what?
I'm not going to say anything more. Let's just get into the conversation. You're listening to The Callum Johnson Show with Paul Lipsky.
I've seen so many videos online about Claude and Chachi PT. But one of the unique things for you is that a lot of your most popular videos are actually about Google's AI tools. And so if someone has clicked on this video and they've never used any of those tools, what will be the value to them and in their lives and in their businesses?
of learning about those tools i think people are going to be pretty surprised at what google has to offer because it really um spreads across the entire spectrum you can start as a complete beginner with their tools and get a ton of value out of them and have a lot of fun using them too but even for the more advanced users you can do a whole lot with the google ai suite of products that they have and i think one thing that makes it so unique is that it does encapsulate so many different tools that you get access to through Google AI.
It's pretty neat. Yeah. I think your background is so interesting, Paul.
And one of the things, because we spoke before this, and one of the things that you mentioned, and it's also in your YouTube bio, is you say, unlike a lot of other YouTubers who talk about AI, I'm not a programmer or a coder. I'm just a regular guy who likes to use AI in my personal life and to streamline my businesses. And so I'm curious for you to kind of like take us back in time for a second and talk to us about being a regular guy, What is that first moment, like that light bulb moment when you use AI and you see the power of this technology for the first time?
Yeah, yeah. So quick background on me. I had a pretty ordinary kind of career path at first.
I actually went to law school as a lawyer for a while, but I wasn't really happy doing that. And so I started this side gig selling some stuff on eBay and it actually took off. I ended up doing...
more making more money from that than being a lawyer. So I went full time with that started documenting what I was doing on YouTube. And so that's where I got started on YouTube was was telling people about eBay and Amazon and Facebook marketplace and these other places I was selling.
And then somewhere around 2025. That year, I noticed this big shift where the AI tools that were out there, I tried them before. And honestly, I wasn't very impressed with them at all.
But in 2025, there was a big shift and suddenly the tools became a lot more accessible and helpful for people like me, who doesn't have a background in coding, isn't a developer, and just wants help with like, at that time, it was just like my emails and my sales copy that I wanted help with. And so I think it was probably around spring 2025.
I signed up for Claude. I paid the $20 for it. And I was blown away.
I was like, this is incredible what it's able to do, how it's able to help me organize all of my projects and write sales copy for me. I was completely blown away. And then from that point on, I pretty much went all in with it because I really saw like if this is just the beginning of what we're experiencing, this has huge, huge potential.
Yeah. You know, I actually think it's so relatable, especially for people right now. Like I think I think to myself that.
A lot of people are going through that moment right now, specifically with Claude, of like that shift of seeing what's possible and how it can help you, not only in your life, but like business, career. Talk to me specifically about the Google AI tools. And when did those come into the picture?
Because a lot of people, it's like, it starts with ChatGPT or Claude. And it hasn't even gone past that. Like, what even made you curious about understanding what Google was doing in the AI space?
So I do feel like Google was a little bit late. I think they were kind of caught off guard by how quickly ChatGPT and Cloud kind of took off. But once they figured it out, they had a huge advantage because we already use so many Google products.
Search, Gmail, Calendar. or drive. And what's awesome about what Google's doing is that they are bringing AI into the products that we already use.
And so the integration with AI into them and between those different products is so seamless in a way that really no one else can do it. And so when I saw them start to roll it out, I got really excited because I don't want to have to redo everything I've set up in my business, you know, find a new email provider and set up a new calendar.
I want to use the tools I already love. And the fact that Google can now integrate with all that and connect it all with AI is pretty incredible. And I think that's where people are going to see a lot of value out of it.
Yeah. You know, and it's an interesting point that you... bring up, because Google should naturally have an advantage in this space.
Like we're already so aware of them. They're already so in our lives, even without us really knowing. Why do you think, because for most people, if you look at the data, when it comes to AI, the majority of Americans have used ChatGPT.
In second, in kind of like a smaller way, people have used Claude. Why do you think that ChatGPT and Claude like dominate so much of the conversation.
And then when we go to Gemini or like the Google suite of tools, it's not as ubiquitous. It's not as known. Well, I think they are catching up or at least pulling in more of the market than they've had in the past.
But I think a lot of it just comes down to that like first to market bias. You know, the word chat GBT, it's almost synonymous now with AI. And people say, Let me ask chat for that.
That's what I'm hearing young people say now. And I'm not 100 % sure if that applies just to ChatGPT or like all of them, kind of like when we say let's Xerox something, right? But I think it's a lot of it is that.
It's just when people think of AI, they think of ChatGPT. But I think once people realize that there are other tools and start to test them, they're going to find one that works better for them maybe than ChatGPT. Yeah.
You know, one of the things that you mentioned earlier, Paul, You were talking about being like a regular guy and you have this job. You're a lawyer, like you're an attorney.
And then within the space of a year or a couple of years, you're doing like e -commerce and drop shipping. And now you're doing like content creation around AI. I think for a lot of people that are listening at home, that transition of going from like a nine to five employee to.
you're making a full -time living off the internet and online is like something that people aspire to. Can you kind of just map out, like, what were those kind of key points in that journey? And then also how quickly it happened.
Was that unexpected to you? Well, I'll answer that first, that last part first. It was very unexpected.
You know, I just didn't quite see it happening, but in many ways I shouldn't be surprised because It was something that I'd been seeking for a while and something I really had my eye on. And I think I'll just say very broadly speaking, if you want to quit your job and make money online to have that freedom to be able to travel and not be tied down to one location, there's always opportunities for that.
And I think AI is opening up a ton of possibilities for that. It's just kind of being creative and seeing what's available and taking advantage of that. And that's what I saw in 2017 when I got started with e -commerce.
I tried some other stuff in the past, some other e -commerce things. It didn't work out for me. And I saw some people doing this thing, dropshipping on eBay, and I gave it a shot.
And once I saw that it worked, I was like, okay, I'm going all in with this because I don't want to... you know play around with other stuff like if i find something that works go all in with it i think that's part of the success is just kind of knowing that like when you see something that works you got to go for it 100 because you don't know how long it's going to work for right so that was like a very key moment like when i made my first sale and just started working a lot more with ebay and then certainly starting my youtube channel to be able to share and document what i was doing was really important because then as i pivoted over the years, moving to Amazon, Facebook, TikTok, people were following me and coming with me on that journey.
And now that I've transitioned to AI, people are coming along for that as well. So it's pretty cool to see. Yeah.
You know, you talk about, and I think about it even in my own story, that first moment of validation. Because we start out online and you're kind of just trying something. Maybe you've seen someone's video or you've read something.
You've kind of seen that it's possible. But until you experience it, And so I'm curious for you to talk about almost like that first moment of real validation, like significant validation, whether it was like a dollar amount that you were seeing in your bank account.
But like for you, when you look back, what was that moment when you were like, okay, this could actually be a full -time thing. It's not just like a fun side hustle or like weekend project. Like I could actually do this.
Okay, I've never shared this before. So I'm going to share it with you now. You pulled it out of me.
So yeah, so 2017 was the year I was growing that eBay business. And by the middle of the year, it was doing quite well. But it was always sort of that feeling of, is this going to last?
Like, is this thing just going to topple in a couple of months? Or is this thing even really serious? And then early 2018, I had one month where I made more.
in one month than i was making all year as a lawyer and that was kind of like a moment where i was like yeah i should quit my job now this is this is this is working there's something here and so that's when i decided to actually quit my job and go all in with the e -commerce and kind of have this youtube channel on the side with it yeah you know it's um it's interesting because you mentioned that speaking today in 2026 there's even like more of an opportunity for that route, for that transition from like nine to five to either being like a solopreneur or like building a business specifically because of AI.
And I know that you and I, we were speaking about this even before we had the conversation and like we turned the cameras on and you said this, you go, a lot of people just don't know what they can do with AI. That's sort of the biggest roadblock right now, that people know it exists, they know it's useful, but what do you use it for?
That's where most people are getting stuck with it. And so, Paul, speaking specifically on these Google tools, because I know we're going to go through a few of them, can you just big picture, just give people the background and the context for these specific tools? So like Gemini, Notebook LM.
the Google AI studios, what can they use it for? Okay, so if you're someone who always has good ideas for the company that you work for, or maybe even for your own business, I'm going to share something that you're going to love. And so this is an episode marketing plan that I created with Gamma, and then I presented it to our team.
And so to give you guys the context, the reason I created this presentation was because I recently came up with a new way that I wanted us to promote each episode on social media and I'm not a designer. And so what I would usually do is I would take all of the rough notes that I had for this strategy. I would try to organize it and flesh out the ideas on a Google document.
Then I would have to format the document so that it looks half decent. And then I would send that document to my team and walk them through it step by step in our next meeting. And that entire process would take anywhere from a few hours to maybe even up to half a day of work.
But with Gamma, I was able to just select this template that they have, paste in all of my rough bullet point notes hit generate and then get this beautiful looking presentation in 15 minutes and the best part was just how easy it was to then change the designs and the images on the presentation i just click on the gamma agent here and tell it all of the changes that i want to make and it did it for me and so if you're listening at home and you want to create beautiful looking presentations in minutes just go to that link in the description Try out Gamma today.
Trust me, you won't regret it. Thank you to Gamma for sponsoring this episode. Let's get back to it.
Yeah, well, first I'll say that is the value gap right there, right? Because so many people, businesses, business owners, they don't know how to use these tools. And if you can come in and figure that out, then you can be the person they go to.
Some of these tools I'm going to show you are really easy to use, but people don't. figure them out. They're not going to spend the time to figure them out.
And so you can be that person for these companies. So I think there's actually a really big opportunity right now, especially for businesses owned by older people who just don't think they can figure it out. But the trick is that you can't let them know how easy it actually is.
Yeah. So I'm going to show you some of these really cool tools. I think, you know, People think about ChatGPT, right?
So Google has their own version of it. It's called Gemini. That's their chatbot.
So a lot of stuff that you know you can do with ChatGPT, you can do with Gemini as well. But with a Google AI account, which is just your Google account, you also get access to all these other tools. And one of my favorites is Notebook LM.
That's an incredible tool for research and for organizing data.
sort of graduate from those tools and want something a little bit more advanced, that comes with Google as well. They have something called Google AI Studio, which is used for like building out apps, building out websites. So there's a lot you can do with all of these tools.
Yeah. It's actually interesting because I was thinking about this on the way here, that before you and I spoke in the conversation that we had about a week ago, I wasn't actually fully aware that all of these tools within Google even existed.
Like I was familiar with Gemini and we've even seen it recently. Like even when you do searches on Google, it's now using AI. I don't even know if it's using Gemini, but it's using AI to give you search results.
Can you kind of just speak to, even just for the everyday person that's using G Suite right now? Some of those kind of AI opportunities, almost like the hidden abilities that some of these G Suite tools or G Suite applications now have using AI and Gemini. Can you speak to that?
Yeah, yeah. So Google has put Gemini everywhere. So search is powered by Gemini and Gmail.
So you go into Gmail and now at the top, the search bar. that is powered by gemini yeah so inside of gmail at the top like there's search now it's powered by gemini and that's great because i don't know if you've tried the search inside gmail in the past but it was pretty bad so now you can actually ask questions like What time was my podcast recording today?
And it's not just going to give me the email that has the information. It's actually going to answer it right there at the top for me. You need help writing an email, you just open up an email that you got, hit reply, and it can help you draft an email.
I don't write emails anymore. I just type into the little bar at the bottom what I want to say, like just garbled, and it just... outputs for me a perfectly formatted email.
So I've gotten really lazy with my emails because of that. Google Sheets has some great tools as well to help you visualize data. It's just everywhere.
And it just makes it so much easier to use it because it's where you already are. Yeah. You know what, Paul, because this is like exciting because I think we're going to, of course, we're going to show people that want to build businesses or solopreneurs some.
applications for these tools that they could be helpful in their workflows. But even just for everyday usage, I'm like curious and excited to show people how they could be getting more from their Gmail, from their Google Drive, from their Google Sheets. So why don't you just share your screen and we'll jump into it.
This is Gemini. Yeah, this is Gemini. So this is like the...
chat gbt for google so if you've used chat gbt anything that you use that for you know asking questions you can come in here and just ask the questions in here what is the weather today you know whatever it is it's going to behave very similar to chat gbt so if you're using an ai chatbot already you're going to just be able to do the same thing inside of gemini so one thing that's unique to gemini is that it can create music for you So you can just kind of put in here what you want the song to be about.
And then it generates his soundtrack. Yeah. Uh -huh.
Word up. Check the architect. My mind's the blueprint.
Yeah. So that's just a quick sample of it. And you can create like in all these different styles.
So if I come in here and click create music, you have like all these different styles. And, you know, it's not going to win any awards, but it's a lot of fun to play around with, right? You can create images with it, similar to what you do with ChatGBT.
And it's really good at editing images. Here I had it create this one for me and I didn't like that there were people in the background. So I said, here, remove the people from the background.
Now we have the same exact image, but without people in the background. So it's very good at image generation. And it's also very good at video generation.
So, oh, this is a, where did the video go? Sorry. Yeah, so I have like a video here and they have something called avatars.
So when you set this up for the first time, you scan your face and then you have a digital avatar of yourself that you can use for any video.
I have to tell you about Google Gemini. It's their most capable AI model ever. It understands text, images, and even code seamlessly.
This is a total game changer. Yeah, so pretty good, right? So those are kind of like some of the unique fun things you can do with it.
Just one quick thing on the video piece, because that's very cool. So it scans your face. That video that you just played, you never recorded that?
No, no. That came from one scan of my face that I did three or two or three months ago. Interesting.
And the different angles, because the camera shifted, it was showing different angles of you. That was also, it just came up with that. Yeah.
I mean, you can get very specific with your prompts. This one, I literally just said, make a video of me, that's my avatar's name, telling us about how awesome Google Gemini is. That's it.
But you can get very specific with it. and tell it to like change your clothes change the background and it can do all that stuff interesting and then when it comes to your voice it also has your it has your voice like saved yeah it's pretty wild right so when you're setting it up you're like moving your face around and you're also talking to it and so it's capturing all of that and then duplicating and that's totally optional i know some people aren't comfortable with that so you don't have to use it Yeah.
But it's one of the things, because I even think about it in like a business use case. And I think about if you wanted to do like explainer videos or if you wanted to do ads, you know, where you're speaking to something or even like content, like talking head videos, but you didn't have time to film it or you didn't have the right setup.
It's like you can, the use cases kind of jump out. Yeah. Yeah.
And we're going to get to that because we're going to have some other tools that's going to, that are going to help with that as well. Yeah. Yeah.
That's super cool. Yeah. Yeah.
So a lot of, Cool stuff with the images and the videos. It's also really good at creating infographics where you have text on images like this.
So those are kind of the, like, I wouldn't even call them basic, but you can come in here and kind of see, just create image, create video, create music. So it's right there available for you. Yeah.
You know what? So I have two questions. I'll start with the first one.
On the image creation piece, because I know Google obviously has Nano Banana. Is that like just seamlessly integrated in? Is that what's creating the images?
Or is this actually like a natively built feature within Gemini? No, this is the latest Nano Banana. So right now when we're filming this, we have Nano Banana 2.
So this is using Nano Banana 2. The other images were creating Nano Banana 2. I lost them, but wherever they are, that was using Nano Banana 2.
So it's built in. You don't have to worry about like API. You should just tell it what image you want to create and it's going to create it for you.
Yeah, that's interesting. You know what, Paul? Because I think this is going to be really valuable to people is if I just take myself for a second, right?
Because I use G Suite. Like I have a Gmail. I use Google Drive.
I use Google Sheets. I use Google Documents. But I think that even I use those every day.
but I'm not really using the AI features within it at all. If someone, and even just for someone like me, what would you say is like the single, almost like first thing to do or like most useful thing I could do with using AI within those tools? Like what instantly comes to mind do you think would be valuable or the most valuable to people?
Yeah, so I mentioned it before, but honestly, the integration with Gmail is fantastic. I can't show my Gmail because it's my Gmail has like all my personal stuff in there. But it's so, so nice just using it to help you compose emails.
The other thing is because this is Google, you can come in here and just ask Gemini, what are my latest emails? And as long as it's the same account that you use for Gmail. It's going to be able to pull in your emails.
It can help you answer the emails right here from the chat. So all of that's good. Google Drive has some pretty interesting stuff as well.
This is just like a quick example. Imagine you're like a footwear brand or you're looking to start one and just wanted to do some research on the other competition out there. So I just asked Gemini to do some research on what the footwear market is like from the Gemini app.
And it created for me this spreadsheet here. here with all this data on the different brands where they're located the ceos and the company revenue so all of that's brought over into here by gemini and then from here if you want to you can click on gemini on the right and then you can you can ask it to to make changes here and do things so i can say something like uh you know sum it all up i don't know it's like a very silly example but then it'll sum it all up You can ask it to make changes to it.
But my favorite tool, I'm trying to remember where it is. It's right down here. You can click on create a canvas.
Oh, I have this up. That's why. Let me try it again.
Create a canvas.
And then, oh yeah, there it is. Sorry about that. So over here on the right, on the dropdown, it's here.
It's called canvas. And then you can say, turn this into a visual that I can look at. something like that um it's going to take a minute but it's going to turn all this data into a more visual dashboard that's easier to look at so we got to give it a minute to do that though yeah i'm curious for you because you've been you've been using these tools for months are you getting to the point now where like even working within a google document or working within a spreadsheet you're not really doing any like manual data entry like you're not really just typing things in you're just speaking to the ai and it's doing the work like how are you interfacing with it literally speaking to it literally speaking to it so i use one of those like voice dictation apps if you're familiar with those like whisper flow yeah i do the same thing yeah whisper flows the one i use and so like for gemini i'll just come over to gemini and you know they have a voice dictation button so if you don't have one you could just click on this button right here
talk to it and then it will send off that prompt and start working on it and then inside of google drive if i start a new document here then down here at the bottom we have right with gemini so i'll tell it yeah i'm putting together an outline for a video i'm working on can you go out and do the research for me pull it in and so i have like the first draft ready to go And by the way, this is that dashboard I was talking about.
So it took all that data and just kind of put it into this nice looking dashboard here. Yeah, that's nice. That's nice.
And I guess you could go back to it and you could make like changes if you wanted different. Yeah, you could just click on view data here to go back to the data. Or yeah, you just tell it in the chat, you know, I don't like these colors.
I want a different kind of graph. It will make all those changes. Yeah.
You know, one more question, because I know we're going to go to Notebook LM is. when you're um that feature within gmail because i think that's something that people are going to use like probably straight away after watching this honestly and i'm going to use it when you're asking it you because you mentioned you don't actually draft emails anymore it's the it's the ai does that mean it actually has context i guess on like how you like to write emails, the structure, kind of like your tone of voice, the language that you use, like how good is that piece of it?
Really good, really good. So now when I open up my Gmail, again, I really wish I could show this to you, but when I open up my Gmail, it actually pre -drafts the emails for me, not for all of them, but for a lot of them. And so I get a lot of emails from brands who want to like sponsor videos on my channel.
I never told it. I never told Gemini what my rates are for videos. But when I open up the drafts, it's in there because I've already sent emails to other brands with my rates.
So it's already in there. And yeah, so like stuff like that. It's just it learns the more that you use it.
And it knows that what from just like viewing your email inbox or is that something that you've actually trained it to do? Let me pop into Gemini because I want to show you this. personal intelligence connects up all of your Google products.
You come into Google Connected Apps right here. So we have Gmail, Google Docs, Keep, Drive, Calendar, Google Tasks. So what that does is it's pulling in contacts from all of those apps.
So if I were to ask chat, tell me about my, or when is my flight next month? It's going to look through Gmail for, emails from from uh airlines and it'll say oh this is when your flight is next month or if i say put together an itinerary for the trip i'm taking next month it's going to pull in from multiple gmail accounts it's going to look at my calendar it's going to look at maybe i have a google doc where i've already started planning out the trip and it's going to pull all of that together just sort of magically in the background yeah you know what paul before we um It's funny because you mentioned like the biggest roadblock.
We spoke about this earlier. The biggest roadblock when it comes to using AI is people don't know what to use it for. And it's like there was so many of these features.
I just didn't even really know that Google could do it. And I already am using G Suite. So it's just interesting.
You know, one thing before we go into Notebook LM. I know right now with Claude. and with ChatGPT, we're in a very interesting time, right?
Like Fable obviously came out recently, got banned, and then it's been released again. And then even with ChatGPT 5 .6, we'll be hitting the market soon. Probably when people have watched this, it probably would have hit the market.
Can you just talk about, what have you seen as the differences between...
like gemini's models and what it's capable of versus obviously fable seems to have taken things to a new level and then we'll see what gpt 5 .6 does like is it comparable yeah it's a good question so uh fable and we don't i don't have access 5 .6 we're recording this is coming out literally tomorrow so i'll know better tomorrow but it does seem like it's going to be like those two are going to be the the best models in the world, better than what Gemini currently has out.
But Google has this tendency to really cook in the background for a while when it comes to models. Their newest model is rumored to come out soon. I don't know when it's going to come out, but the rumors are it's supposed to be very good.
It's supposed to be a big jump up. Now, in general, though, what I will say is that if you start looking on X or even a lot of other YouTubers, They are going to obsess over what is the best model out there.
But the truth is, for most people doing knowledge work, so things like emails, document writing, research, just everyday tasks, it's not going to make a huge difference which model you use. You may not notice a difference at all. So I like to focus a lot more on the tools themselves and the capabilities of them and just which one feels.
right for you, which one has the features that you want. Of course, they all have their strengths and weaknesses. And I think that for Gemini, some of those strengths are image generation is very good.
It's not quite as good as what ChatGPT has, but it is still very, very good, and especially for creating infographics like this. It is one of the few tools that you can generate videos with. You can't do that with Cloud.
You can't do that with ChatGPT anymore. But Gemini does create videos and it does it very well. This new model that I showed you before is excellent.
It's very good at research. It has a huge context window. And I've heard that the new model is going to have even a double of that context window.
So it does have a lot of strengths. And then, yeah, and then just how it integrates with everything, I think, is another strength of it. Yeah.
You know what, just quickly on the context window point, because I think that's actually heavily underrated. Like we don't think about that. And it's funny because I had a conversation on this show with Matt Wolfe a year ago.
He's like another creator on YouTube. And this was in 2025. But at the time he was talking about like the massive context window that Gemini has.
And he said that... I use Gemini if I need to understand a massive research paper or a YouTube keynote, or I'll put in a three -hour transcript that I want broken into bullet points. Can you talk for a second from your vantage point, some of the use cases of that massive context window and the deep research, like what's the value of that to people?
Yeah, so I think all of those use cases that you just mentioned are spot on. It's just anything where you just have so much data that you have to throw at it. So think you're a student and you just have lots of notes from your semester that you have to study.
You can dump them all into Gemini or Notebook LM and it's going to be able to see all of that and actually use it in a helpful way for you. I could see a lot of, I know a lot of people in academia use it. A lot of researchers use it just because it, because the context window is so big.
Yeah. You know what, Paul, because it's funny because I mentioned this in the beginning. One of the most popular videos on your channel, I think it's the second most popular video on your channel, nearly half a million people have watched it, is on Notebook LM, which would be like so unexpected because I think a lot of people haven't even heard of Notebook LM.
And so if you take us to that moment, first of all, what inspires you? to create that video on Notebook LM? And then why do you believe that it's so popular?
Yeah, good question. You know, this Notebook LM, I first heard about it last year, maybe fall of 2025. And I was skeptical of it at first.
I was like, why do we need this when we already have Gemini, right? Seems to do a lot of the same stuff. But then I used it and I was like, oh my gosh.
This is really cool. It's not only an incredibly useful tool, but it is so fun to use. And I think that's what really inspired me was not just the usefulness of it because, but it was, I just want to show people this.
This is so much fun to use. It is so cool. So that's where that video came from, basically.
Yeah. You know, if someone wanted to, and let's just get into it. Because I love your reaction to it.
If someone wanted to have that feeling of like, wow, this is so cool. What's the first thing that you would have them do when they open Notebook LM? Okay.
So you need to come into Notebook LM. And right here is this button that says create new notebook. I already have a bunch of notebooks in this account, but we're going to ignore those for a second.
You want to come in here and click on create notebook. And the first thing it's going to ask you to do is to add some sources.
where Notebook LM is incredibly powerful because you're going to be able to upload or put in here sources that include like any files you want to upload. You can do that. You can add any links to websites or YouTube videos.
You can add things from Google Drive or you can just copy and paste text. And when you do that, you're going to have all of your sources over here on the left. You can see I have YouTube videos, articles in here, something I've uploaded.
And what makes this so unique is that now we have created for us an environment here. We have a chat in the middle.
We have this studio over here on the right. I'll show you in a second. And this entire workspace is grounded in these sources.
What that means is that when you first add these sources, Gemini, the Gemini inside this notebook, is looking at these website articles and pulling the text from them. It's looking at these YouTube videos and pulling the transcripts from them. And it is creating its knowledge based on that and only on that.
So in this case, this notebook is all about how to launch and scale an AI automation agency. I want to do some research on that. So there is so much information on the web about how to do that.
But when I chat with Gemini here and ask it, like, how do I get started? It's not pulling from the web. It's pulling from these trusted sources I have over here on the left.
That's what I mean when I say it's grounded. And that is incredibly valuable for a lot of different purposes. A lot of people know that AI can do this and they have to set it up on their own, but now they don't have to because Notebook LM can do it for them.
It's really, really helpful. Yeah. Let's go deeper there because I think this will be so valuable for someone listening at home.
which is let's even take that example right someone's watching this and they want to build like a an AI automation agency or they want to be like a like an AI consultant in the way that you described earlier I'm curious for you so that's like the overarching topic and they want to use notebook LM to almost become like an expert in that what is your process or like the steps that you go through?
Because I'm even thinking about how you're choosing, like how you're identifying and then choosing these sources that you're then putting in your notebook. Like, is that just a Google search and then you're pulling certain websites? Do you have like specific places that you go to?
Like, just take us behind the scenes of how you're even finding these sources and building out this notebook. I'm smiling to myself because you were asking the right questions that most people, don't think to ask which i love so when you're creating a new notebook there are multiple ways you can you can bring in these sources that i showed you over here on the left so the sort of lazy way and i i do use this lazy way when the topic is not like super important like i have a notebook here all about the science of sleep and so for me i just wanted some general information about how to sleep better so for that when you're creating this new notebook you can use the research tool right in here.
So I can say, how can I sleep better at night? And send that along. And it's actually going out and finding sources for me.
And then once it finds those, I can approve them or deny them. So that's like, so you see them all right here. So I can look at all of them and I can say, okay, like this one, you can even open it up and check the source if you want.
And let's say I don't like that one, so I won't check that one off, won't check that one off, but I like the other ones. And then I can click on import and those are being added to my notebook. So that's one way of doing it.
But another way is I'll come up here, I'll create a new notebook. And this time you would actually go out and just put in the sources here that you actually trust. So for instance, I have a notebook, where is it?
Right here, where I grabbed the last maybe 15 of your last or 10 of your last videos, and I put them in here because I want to be able to chat with this notebook about trending topics on AI. I kind of want to like stay up to date on that. So every time I watch one of your videos now, I throw it in here.
And that way in the future, I can ask, what was that topic they were talking about, about Gemini? pull that up and say, oh, that was the podcast with Paul. And here is a link to it.
If you want to check it out, here's what was said about it. And so with this method, we're only putting in sources that we've already verified, that we already trust. I've already watched these videos.
I already know they're great. That's why I added them to this notebook. So it's kind of however you want to do it.
Certainly this way, where you verify it first and use sources that you actually trust is better. But for some quick stuff, you can just do the search and it's not a big deal.
Yeah, that's fascinating. So it's kind of like two ways. It's like one, you can actually, it's natively built into the tool that it will help identify sources.
You can then verify it and add in the ones that you want, or you could just go and find each one specifically that you want and then only reference those. I think something that's fascinating though that i didn't clock the first time maybe you mentioned it is uh the youtube videos so you're actually putting in youtube videos and i'm assuming because it's all on google because google owns youtube they have like the the transcripts or whatever of these videos yep yeah so i can actually click on any of these and you see that here's your video here's um I think this is a transcript down here.
And then up here is a sort of summary of it. Interesting. That's very interesting.
So is that is the reason that works? Kind of just a quick question. Does that work specifically for YouTube?
Or I could also I'm assuming it only works for YouTube. I couldn't go to Instagram and put in a link or I couldn't go to TikTok or LinkedIn. Like, would that also work for those platforms?
Or is it specifically YouTube? You know, to be honest, I'm not 100 % certain. I don't want to give wrong information.
You know, just try it. Throw it in there. It might work.
I'm not certain about that because I spend all my time on YouTube. So that's the one that I always use. Yeah, I'm exactly the same way.
I spend all my time on YouTube. It's like the new television.
Okay, great. So I understand the data collection piece and I understand that the... The value prop for Notebook LM is the grounding.
It's the fact that you can choose the sources. When it comes to actually digesting and consuming that information, can you speak about that part of it? Because there's cool things that you can do with PDFs, or it can teach you information, or it can talk it out loud.
Can you explain what's possible there? Yeah, absolutely. And I would say that's the second value.
prop of it is how you can then use that information. The grounding is the first one, like you said. So there's two sections here that we haven't covered.
Well, we covered this one a little bit. This is the chat. So here you can now chat with that information.
So here I asked it, how do I get started? Super vague question. If I asked Gemini, how do I get started?
It would say, how do you get started with what? But this is looking at all these sources and it knows. I wanna start an AI automation agency.
So it gives me a whole breakdown here based on these sources of how to start an AI agency. And you can go back and forth with it, asking more questions like, help me draft a personalized cold email script and just chat with it. Same way you would Gemini, but it's super focused on this topic.
But where I think it really shines is inside of Studio over here on the right. We have currently... nine different buttons for generating these different assets.
And these are really cool. I don't know how else to say it. They're just really cool and really fun to play with.
So right here at the top is one of their most talked about standout features. We have these audio overviews. I'm just going to open up the customizer for it.
So when you generate one of these, it actually generates what sounds like a podcast between two hosts and it's all AI generated. So I've made one of I made a bunch of these beforehand because all of these assets admittedly do take a little bit to generate. So we don't waste any time.
I just generated one here if you want to give it a quick listen. So what if I told you that starting a profitable AI agency today? So, yeah, it sounds super realistic.
It's like two people talking to each other. I mean, that's pretty amazing. And, you know, I start to think about like the possibilities of this.
Right. I think. The more you play with Notebook LM, the more ideas you're going to get.
Because what if you now create one of these podcast episodes and you actually use that somewhere? Maybe put it on a YouTube video. Maybe use it for marketing your business somehow.
I think there's a lot you can do with these that most people surface level aren't seeing. You know what, Paul? Given that you're, I think about what you do and given that you're a business owner.
Because you marked out like there's nine of these different ways in the studio. What have you found that you've been using the most frequently? Which ones have been the most valuable to you?
Sure. Okay. So for any sort of thing that I'm researching, like this notebook about the science of sleep, I love these audio overviews.
I generate these and now I have the Notebook LM app on my phone. So when I'm driving, I just play it and now I'm learning about a new topic.
It makes it so easy to learn these new things. I don't have to be sitting here in front of my computer to do that. It's really cool.
One of my other favorite ones are the video overviews. These are beautiful. So there's currently three different versions of them.
Let me show you this one. This is called an explainer video.
Welcome to the explainer. Okay, today we're unpacking something absolutely huge, the ultimate blueprint for 2026. We're talking about going from zero to owning a highly profitable, low overhead AI automation agency.
If you've been paying even a little bit of attention to the business world lately, you know the AI revolution isn't just coming, it's already here. Yeah, so like super well done. So that's the explainer, but the new one that I'm really excited for are these shorts.
Yeah. Should I play this one? Yeah.
Most people view sleep as just passively powering down, but it's actually an intense biological maintenance cycle. Here is exactly how lack of sleep breaks your body and how to fix it. First up the brain's wash cycle.
I mean, that's pretty cool. And for something that's completely free, that's pretty wild. And this is another one where I, you know, this is brand new and I think people are going to take advantage of this and do some pretty cool stuff with these shorts.
Yeah. That is really cool. That is really cool.
You know what? And this is an interesting, almost like thought experiment for you, because obviously you started, like we mentioned in the beginning, you leave your job, what, about eight years ago, nine years ago, eight years ago, to like building your own business. I'm curious for you, let's just say that we fast forward.
And when you were actually leaving, your job was in 2026 and you had this awareness of these tools. Do you think that the way I'm curious how you think that would have changed things, like just the way that you would have approached it? Like, is there certain things that you look at even when you're using some of this stuff now and you're like, oh, yeah, for sure, I would have been using that in that in that process of starting a business or like getting it off the ground or even what you chose to eventually do?
what comes to mind there's a lot of things that comes to mind i just my brain just raced through like 20 different things when you said that but you know kind of going back to what i said before just learn this stuff and then bring it to businesses who don't know how to do it that feels so easy to me like such low -hanging fruit because people aren't going to be aren't going to spend the time to figure this out but then looking more practically at stuff like this like i think A lot of what you have to do as an entrepreneur is try stuff out and see if it works.
There's so many ideas. So I look at these shorts and I'm wondering to myself, wait a minute, what if I create one of these shorts and then come over to Gemini and use this to create an avatar video of myself talking about the same topic? Can I put those together and suddenly have this pipeline where I'm creating content 20 times faster than a normal human can?
Because I don't actually have to sit in front of the camera. I have Gemini making the videos for me inside of Gemini and then these explainers inside of Notebook LM. You know, I think that scales up at a rate just couldn't in the past.
Will that work? I'm not 100 % sure. But again, that's part of being an entrepreneur, trying it out and seeing what happens with it.
Yeah, that is such an awesome idea. Because I even think about one of the things I've seen on my Instagram that's performing really well is when you have a... The video, you almost have like the split screen with the video of yourself talking about something.
And then like the green screen, like some sort of animation, like visual B -roll on the top section. And you could see how you could edit those together using that workflow you just described, right? Where you have the avatar of yourself in the bottom section and then like the animation playing on the top.
And to your point, because of AI, you could create a ton of those in a day even. Yeah, that's pretty fascinating. Yeah.
Or even if it's not like, even if you don't want to use an AI avatar, well, you can use it for proof of concept, right? Before you sit down and spend the time making it yourself, make it with AI. And if you look at it and say, oh, this wouldn't work, now you didn't waste your time recording it.
It's such a good point. You know what? If we even rewind a bit deeper into your days when you were working like a nine to five, is there certain...
i'm sure to be honest with notebook lm it feels like there's a ton but i'm curious what use cases you would even see like for someone that's working in a corporate job or like in a nine to five like are there certain things that you see like workflows uh that you're like okay this could actually be like i would use this in my day today yeah all right so you're ready for notebook lm level two so this is a notebook i created for a fake company it's called trailhead supply company and instead of uploading websites and youtube videos as sources i uploaded company reports i have a csv file that i uploaded with our ad spend how our our ads are performing you know monthly income and revenue and all that sort of stuff so all of that's all i uploaded that's it and then from that I asked it questions like, what's the first question I asked?
Rank all five marketing channels from best to worst. And it used that data and gave me that analysis right here. Then I created over here this slide deck.
And you can see that this is our plan, our ranking, kind of like an overview of how the business is doing and where growth is strong. Generated by Notebook LM with just a couple of clicks. And it's a really nice looking slide deck.
We have, what else we have here? What is this one? Oh, here's an infographic.
So it also generates infographics showing the same information. A kind of audit of the growth of the company and the ad spend and how that's affecting it. And then finally, we have this report that it put together because it can generate reports.
So if you kind of use this for your own personal data or your business data, it unlocks a lot of possibilities. Yeah, that's fascinating. That's so good.
Because you can actually, I didn't even think about that point. You can upload your own documents, reports, and then you could just build things off the back of that. And so I think about what you used to do being like a lawyer, where you probably have all of these.
documents, court cases, like legal stuff, you could put it in and then use that to like generate even like a presentation or even what consultants do, like strategy consultants, where a lot of the times it's like you're reading through reports or there's like data and then you want to create slide decks that you can then present.
Like it's so even like pitch decks for investors, like the, it goes on and on, doesn't it? It does. And it's really good at creating slide decks.
That's one of my favorite features. Like this is one that it generates. It generates in all these different styles that are just really fun to play around with.
Really great infographics. That's one of the places it really shines. Yeah.
You know what, Paul, before we move on to Google AI Studios, is there anything we're missing? Is there anything else that you want to mention in regard to Notebook LM? You just got to play around with it.
You're going to have so much fun clicking these buttons, generating all of these assets. Inside of infographics here, for instance, if you click on this arrow, that's how you customize them. And check this out.
You can make infographics in all these different styles. You can make it professional if you want, or you can keep it fun. And so just play around with this.
You can do different aspect ratios because the more you use this, the more use cases you're going to find. And the more you're going to realize that using AI is kind of fun. Yeah.
Yeah, no, I'm going to get on this afterwards.
Okay, Paul, the final tool that we wanted to talk about is actually the tool that I hear the least about online. And that's Google AI Studios. And so can you just kind of start from the beginning?
We've shown people Gemini, which is in like G Suite. And really, if you're interacting with Google, even if you're just searching on Google, you're using Gemini. We've shown Notebook LM, which is almost like this ultimate researching tool.
Google AI Studios, like how does it fit into the pie? Like what is it that it does? Well, like I mentioned in the beginning, kind of like to bring this all the way back around.
The cool thing about Google is that Google AI is that you can start simple, you know, just using Gemini and using the basic features. You can level up in Gemini. You can use Notebook LM.
for simple things or you can level up with it but then once you're ready to sort of like take that next step and you're like i want to like tinker more with ai that's what google ai studio is so if that sort of interests you and like playing around this is kind of the tool for you so it's all the same stuff you can do in gemini but what's nice about gemini is that you just ask it to do something you can change the model here but there's really only three choices but It just works.
If you want to kind of dial it in, that's when you can come in here and choose the exact model that you want and even jump in and give it specific custom system instructions. So it's a little bit more technical on that end. Yeah.
You mentioned it being more technical, more custom. Even when I was reading and doing some of the research in anticipation of this conversation, it was saying that initially Google AI Studios was meant. really for developers, it feels like speaking to you today, the everyday person could actually use it.
From your experience, is that the case? And then if so, how would you imagine that an everyday person would use Google AI Studios? Yeah, so I think it definitely is the case.
I think this is one of the more accessible tools that started as a developer tool. And I think in particular, if you're gonna be using this, it's because you're gonna play around with build. So with build, you can actually create these apps.
And I'll show you some examples of some of the apps, very simple ones that I've created. So I just came in here and this is, if you've ever heard the term vibe coding, it's where you come in here and just literally describe what app you wanna make in plain English. and it will make it for you.
So here with just a simple prompt, I generated this app, which is a product description generator. You put in the name of the product that you're selling. So it might be ANC headphones, for instance.
You click on generate description. This one's broken, which is okay because it's easy to fix. You can just tell it.
So this was a bad example, so I apologize for that. But the cool thing about this is that Whatever just happened, I don't even know what that means.
So let me show you it again. So it was like chair, generate, I get this error message, right? I don't know what happened here because I'm not a coder.
I've never written a single line of code in my life. But what's cool about this is that I can now come over to Gemini and just say, paste in the error and say, this error came up and it's gonna fix it for me. I don't know what it's doing, but it's fixing it for me.
And that's what's really cool about this. So here's another one. It's just like a simple expense tracking app.
And here's another one. Oh, this one's still loading. So yeah, just kind of give you an idea of kind of the stuff you can make with it.
But I think for some people, this may still feel too advanced. So I just want to give people a heads up that you can actually do this inside of Gemini. So I've created apps in Gemini.
This is Gemini over here. I created this app where you can put in any destination. so i could put in like the pyramids of egypt for instance what are we doing egypt and then you can like put in the vibes so i want it to be like epic adventure i want it to be at midnight and then i click on this and it's actually using ai inside the app that i've generated so there's two places you can generate these um the nice thing about Creating them inside of Google AI Studio, though, is that it makes it easier to actually deploy them if you want to get serious and actually launch this as a real product.
Just because it connects more easily with the tools for actually deploying it. So if we come back over to this one where we generated the image, in order to share it, there's a couple of options inside of Gemini for sharing apps.
If you just click share, you get a link and you can share this link with anyone and they can instantly access it, but it's not behind a paywall. They don't need to give you their email address. So it's like there's, you can't monetize this, right?
The other option is you can, I think I just accidentally closed it, but the other option is you can copy the code, and then you have to bring that code over and actually use it somewhere else. But with Google AI Studio, you can build it directly in here and then you can send it over, I think, to GitHub directly, for instance.
Yeah. Okay, that's fascinating. It's like, I think one of the things that's been crazy to me just in the last year is the ability that anyone listening at home actually has to build things.
like build software and apps. And to your point, it's like you haven't written a single line of code in your life. And even when the thing breaks, it's like you just tell it that it's broken and it will fix it.
I just think it's like this insane ability that we have in 2026. Yeah, it really is. And if you start to think about this, and when you first start using this, your apps aren't gonna be very good.
They're gonna be like this, like very basic. And then the more you use it, the more you're gonna start to find like cool use cases for it. Like how you can build out entire websites or you can generate apps like this, which actually have AI built in.
And that starts to get you thinking, okay, I'm a business owner. What tools am I paying for that I can just vibe code an app for free and then use forever for free so I don't have to pay for those apps anymore? And then it's like, wait a minute, can I do this for other businesses?
And if you learn how to five code decent internal tools and to get them in a way accessible to businesses, they're willing to pay money, especially if it's a lot cheaper than some of the enterprise products out there, which can be extraordinarily expensive. Yeah. You know what, Paul, just on that point.
even for business owners, that as you get more familiar with these tools like Google AI Studio and start building apps, what to you have you found even in your business and as you've been using this technology, what kind of tools, apps have you built that have actually been valuable? useful like it's going above just the playground it's actually like okay i actually this has a use case for me yeah so one of the apps i built will generate um what can you can choose how many it generates generates multiple thumbnails so that uses nano banana same way that this app is how it's using nano banana to actually generate the image that appears in here it's using nano banana to generate six thumbnails I usually have it make for me in different styles.
So I can look at them and then choose which one I want to use for my videos and then iterate on it. So something like that is pretty cool. So, you know, I can come into Gemini and say, create a thumbnail for me, create a second, create a third, fourth, fifth, sixth.
But the app just makes it easier because it will just generate all six at once. So that's been a pretty nice one. And there are tools that you can pay for that do that.
But why would you? When you could just have an app that you make. It took me probably five minutes to make that app.
Yeah. You know, the thing that's like, even as you're describing it, it's clicking for me. Part of the advantage that Google has is they have so many of these different tools.
And so it's like when you want to do image generation, you're pulling from nano banana or it's using Gemini or like there's so many things that it has, but all in. one. And then you mix that in with also the G Suite access, right?
Which is like, oh yeah, I wanted to create a PowerPoint in slides, or I wanted to create spreadsheets in sheets, or I wanted to write a memo in Google documents. So it's like just the breadth of tools that it has all in one feels like kind of like a unique value proposition for Google specifically. It really is.
And Part of the reason is because they have so much money and so many resources. And they've always believed, they have this program called Google Labs.
And the whole point of Google Labs is to try things. And that's how Notebook LM came about. Because someone just had this idea for creating this system where you can create these notebooks that are grounded.
And it just started as a little experiment and it took off. People absolutely loved it. Some of the ideas they create with labs go nowhere and others get like absorbed into other products.
So it might start out as just like a single app that does something very specific and then they bring that into Gemini. That's how music started, for instance. And now it's just part of Gemini.
And so because of that, they're just always releasing these new tools that do all this crazy stuff. So this is another tool called Flow. This is specifically for image and video generation.
Again, you can do this inside of Gemini, but this is really nice because you can have this whole workspace where you have all the images you're working on, all the videos. Here's another one that they do, which is just for music generation. So just tons of tools that they have for different purposes.
And the cool thing is that I know it can feel overwhelming because I think they have like over 30 of these, but you don't have to use them all, right? You just have to know the... The main important ones, which I think are Gemini and Notebook LM.
And then if you're ready for the extra tinkering, you can go into AI Studio or try out some of these other ones. Yeah. You know, one of the things is, and you'll resonate with this, Paul.
I think one of the principles in business that you learn pretty early is that of like the zig when they zag is doing the thing that not everyone else is doing or using the thing that not everyone else is using. And I think back to what we were talking about earlier, where everyone, for the most part, is on either ChatGPT or Claude.
For you, just given the expertise and really just the time that you've spent with Google's AI tools, does it feel like you have an edge? Because a lot of what you've shown me today, I didn't even really know was possible, especially with... notebook LM, I didn't even really know that you could do that.
And I'm using Claude and ChatGPT every day. Yeah. You mean an edge in terms of like my content creation or just in business in general?
Just that the fact that you kind of, even in the way that you were using it in your business, your content, even in your life with the sleep use cases, it feels like it kind of has given you something that even the other tools haven't. Yeah, yeah, I do feel that way. I think that a lot of people sleep on what, no pun intended, on what's available to you through Google.
And people would just get hyper -focused on ChatGPT or Cloud without realizing that these incredible tools exist. And look at this one, for instance, this music generation. I mean, how many people know about this?
Very few. And this is a very good music generation AI tool. And so, you know, There are possibilities here.
What can you do with AI music? You can go out, you know, figure that out. But not everyone's going to know about this.
So they're not going to know how to do this. And if you can be like one of the people figuring it out, that gives you an advantage, especially when people don't even know it exists. You know what, Paul?
Because I want to, you mentioned some of the apps. And I think that the vibe coding and the ability to build anything. will be one of the most valuable takeaways that someone would take from watching this conversation for some of those apps that you've built because it really starts with like the prompt and what you know what you instructed the ai to do can you just walk people through from like the step one how you even thought about prompting describing outlining to google ai studio what exactly you needed so that it could then build the app that you wanted?
Because I can see that being a frustrating experience for people. It's like they think they're being clear, but they're not getting the output that they want. Yeah, yeah, yeah.
Good question. So I'll show you these examples. I already have these ones pulled up inside of Gemini.
You know, the term is called vibe coding for a reason. And it's because what you're describing to the AI is the vibe. You of course want to explain what you want the app to do.
So this is an app that's just a game. So it's like an arcade where you can actually play three different games in here. And you can just describe what you want it to do.
So I said I wanted a arcade style system with three different games. But then you want to describe the vibe of it. Like I want it to feel very retro.
I want it like someone playing it to feel like they're back in the 80s playing this game on like an old system. So that's... I think very important to describe those vibes.
And then I also think it's important to give it, what's the word I'm looking for? Examples. So if you see something out there that you like, like a style.
So if someone else posted this and you're like, I really like that style, take a screenshot of it and give it to Google AI Studio or Gemini and say, I really like this style. I don't want to create this same app, but I want to use this style. in this other app that does this other thing.
It's really good at looking at references like that when building out what you need. But the other important thing that people get wrong when it comes to vibe coding these different apps is that they try to give it too much at once. And this is a little bit of an example.
Actually, there's a better example of it over here where I created this sort of note -taking system and there's just too much going on for the first run. The first thing you should do is sort of like the minimal viable product. I'm wanting to create a note -taking system.
So instead of doing all this stuff, I should have just had it create for me this, where I just create notes in here and that's it. And then once I verified that worked and I like the aesthetic of it, then we can iterate on it and add an inbox and the interactive graph and the daily AI synthesis. Because if you try to do too much at once, something's going to break you try to fix that one thing then you realize something else doesn't work or it breaks something else and it can get frustrating so starting small and having like incremental changes is a really smart way to get the app to work every step of the way and so the final product is much better yeah you know if i was going to distill it and you let me know if i'm correct in this pool it sounds like there's three parts to like the perfect prompt in terms of building apps here so it starts with like what is it that you want it to do and you focus on like one core use case which in this case is like i just want it to be a note taker or i just want it to be like a note it gathers notes like that's the main use case what it does then you the second part is you have uh the vibe like here's how i want it to feel here's how it kind of looks here's kind of like the
And then that moves us on to the third part, which is the style, which is where you're adding like screenshots of inspiration so it can get the exact look. You're using words like I want this retro style or like this minimalist, like very simplistic style, cartoon style, I could imagine as well. That seems like kind of the three -part process.
It's like, what does it do? And then what's the vibe of it? Then what is the style?
And that will kind of give you your first like great output. Yeah, exactly. I think you nailed it.
Sweet. Nice. You know what, Paul, before we get out of here, and it's funny because you and I were actually, we were speaking about this before, which I think.
When it comes to videos like this, it's so easy to watch it and get inspired and come up with all of these ideas. And then the action never happens. And so I'm curious for you from your vantage point as someone that made that.
Both you made that transition from like working a nine to five to now being online and having your own business. For someone that's listening to this conversation. and they enjoyed this conversation, what would you have as like the immediate step one, like the thing that they should go and do immediately after listening to this conversation so that they can take action?
Yeah, it's really not that hard, my tip for you. And that's just to go out and start playing with these tools, have fun with them, seeing what they can do. I would actually start with Notebook LM, especially if you haven't used it already.
Because you can come in here and just clicking on all these different buttons on the right, it's just a lot of fun. You're going to start to get an idea of what you can make with this, the different types of infographics and the different styles. Because the value that you're going to have is understanding what these tools can do when other people don't.
And the only way you're going to get that experience is just coming in here and playing with them. Yeah. You know, you even...
You said this, and I wanted you to elaborate on it because I think it's so freaking good. You said, I always encourage people to just try to do everything with AI, just for three days. Take everything that you normally do on the computer, then try and have AI do it.
Can you just share with people, why did you say that? Yeah, it's a really good exercise in forcing yourself to see what the limits are. of the tools that you use.
Because I think so many times people are stuck with that question that we raised before. What can you do with AI? What are the workflows?
And a lot of people don't know that AI is capable of much more than they think if they just spend the time to learn how to do it. So the first time that, okay, let's say it's email. The first time you come into Gemini and you're like, can Gemini help me with my emails?
I don't know. You come in here and you ask Gemini, can you help me with my emails? It might say no.
Okay, now you know. But then you ask it, how can AI help me with my emails? And then it'll probably tell you, go into Gmail and it will actually have a message, the box down there where you can have it right for you.
Or, you know, this was a silly example because Gemini can help you with your emails, but that's what it'll tell you. It's all about just trying really hard. And the first time that you do it, it might take you a long time because it feels clunky because you're not familiar with these tools.
But then the more you use it, you're like, hey, this is speeding up my workflows. I'm able to get through my emails twice as fast as I used to because now I understand how that works. And now you might be thinking, okay, what if I teach this to other people?
What if I go into businesses and help them streamline the processes they have using AI? That's a valuable skill. And it's all because you took the time to learn how to do it when no one else was taking that time.
Yeah. You know what, to your point, Paul, I think it's like, it's really like a mindset switch because we're so used to just doing things. Like we're so used to manually doing all of the things ourselves of like writing the emails or writing the memo or gathering the data and putting it in the spreadsheet or building the slides manually ourselves.
It's actually like a mindset switch to be like, oh no, the technology can actually do it for me in a very custom way. And where my mind goes, I think about what you mentioned of like saving the time. And so can you even just speak to that portion for you, which is like the value in your life, in like your personal experience of...
being able to use AI in the way that you are? What is it that you've seen? I even think about the freedom that you mentioned in the beginning.
Yeah. So AI touches everything I do now because I did that experiment and I do it every few weeks because the models and the tools are getting better and better. And so now I wake up and...
I get a report from Gemini every morning. See it over here on the left? It says daily brief.
Again, unfortunately, I can't click on this because it'll actually say what's on my calendar. I have personal stuff on my calendar, personal emails. But this will give me a breakdown of my entire day and let me know what's going on for the day.
So mentally, I'm in the right space. I go into Gmail. I already have drafts of emails in there.
I can quickly reply to everything. It's auto -sorting them.
have research i have for my videos and the outlines i have google drive outline those videos for me so it's just like such a time saver you know it's not replacing me i'm still in the loop every step of the way it's not sending out emails for me but it's speeding up the things that i already do but the only reason it's doing that is because i asked it can you do this how can we do this faster and i figured those things out yeah you know what paul before we get out of here When you think to the future, and I'm just curious from your vantage point, given the time that you spend with this technology, the people that you speak to, even the people that reach out to you, that watch your videos, where do you think the future of this is going?
Because it can already do so much. And I'm curious to know, is there something where you're like, I actually think that a year from now, two years from now, we're going to be in this position? Like kind of share that future or what you see.
There's so many directions I can go with that. You know, I think that one of the things that excites me is being able to pick up my phone, just pressing a button and speaking to Gemini or whatever tool it is I want to use. And just saying, do this, do that.
Speaking to it live, saying, what emails did I get today? You know, as I'm out for my walk. telling me the emails and it's saying, I already drafted these replies.
Do you want me to send them? Say yes. And all of that's just kind of being done.
Like really having that feeling that I have a personal assistant that is human -like to talk to. And I think that is coming. There's already some tools like that in beta that we've seen previews of.
And so that's kind of one of the things that really excites me. Yeah. It's like Jarvis from Iron Man.
Exactly. That's what I want. Yeah.
That's awesome. Paul, let people know where they can find you. I'm all in on YouTube.
So if you want to connect with me, just check out my YouTube channel. Just my name, Paul J. Lipsky.
Subscribe, leave a comment. I reply to every single comment. So yeah, that's the best place to find me.
Paul, you've been amazing, mate. This has been awesome. Yeah, it's been a lot of fun.
Thank you for having me on. So if you enjoyed this conversation and you want to hear even more stories like this Then just click here and also my team is going to put some more videos that you can watch here. Thank you
The Hook
The bait, then the rug-pull.
The most popular AI channels all talk about ChatGPT and Claude. This one opens with a former lawyer turned eBay seller demonstrating, live on screen, why Google's Gemini, Notebook LM, and AI Studio are the more slept-on toolkit, right down to a video avatar built from a single face scan.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
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A two-person breakdown of OpenAI's top-tier model that skips the game demos and goes straight to code audits, nine money-making agent prompts, and a Raspberry Pi speaker built and shipped in about 30 minutes.
A stronger model still builds a generic landing page from a text brief alone. Feeding it 600,000 real UI screens through Mobbin's MCP is what closes the taste gap.
One structured prompt into Claude Code's new Fable 5.1 turns into a Trello clone that the creator, his team, and three different AI agents can all update on the same real-time board.
One creator ran the same three builds through OpenAI's GPT-6 Astra and Anthropic's Fable 5.1, then found the real gap in what happened after he stopped typing.
One creator ran the exact same week of real work through both frontier models, a website, a game, a script, an inbox, a full business audit, and tracked where they actually diverged.
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