A weekly studio Q&A that runs from goal-setting philosophy through YouTube algorithm mechanics to why Joseph's years in prison never meant the plan had stopped.
Posted
1 months ago
Duration
Format
Interview
educational
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28.7K
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Big Idea
The argument in one line.
Goals only help when you use them to decide what to do today, not to judge whether you're doing enough — and every setback can still be the plan working, even when it doesn't feel like it.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
Coaches, course creators, and online entrepreneurs who feel guilty for 'not doing enough' even though they're consistently taking action.
Creators trying to find the single lever that would 10x their business instead of chasing hundreds of small tactics.
YouTubers who want concrete metrics for thumbnails, hooks, and the first-30-seconds retention window, not vague advice.
Anyone rebuilding after a hacked or banned social account and deciding whether to start over.
People wrestling with why consistent effort doesn't seem to be producing visible results yet.
SKIP IF…
You want a step-by-step goal-setting worksheet or SMART-goals template — this is a philosophy of how to use goals, not a form to fill out.
You're not open to the video's explicit Christian framing (scripture readings, Joseph's story, the sovereignty of God) that runs through the back half.
TL;DR
The full version, fast.
This is a recurring in-studio Q&A where Myron Golden takes unscripted questions from a live audience before going live. Across the session he reframes goals as tools for deciding what to do today rather than yardsticks for self-judgment, defines a 'power law' as the one path capable of extreme scale, and gives concrete YouTube metrics (thumbnail clickability, 70%+ first-30-second retention, a clear 'big idea'). The thread tying every answer together, including the closing scripture reading, is that visible results and 'the plan working' aren't the same thing — Joseph was completely faithful through slavery, prison, and being forgotten before the outcome ever showed, and the same logic applies to anyone doing the input work right now.
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Wraparound intro framing this as a weekly pre-livestream Q&A session recorded in studio.
00:29 – 05:05
02 · Input Goals vs. Targets
Erica asks how you know you're doing enough without tracking targets. Myron draws the line between using a goal to decide today's action versus using it to judge yourself, and reframes a detour as movement, not failure.
05:05 – 08:14
03 · The Power Law & Scale Goals
A question to the studio guest about his book's 'power law' turns into a definition: a power law is the one path to extreme scale, a scale goal (not a growth goal) is what points you toward it, and losing 90% of an audience can be a deliberate choice.
08:14 – 10:59
04 · Crafting the Irresistible Offer
Richard asks what transformation a story should highlight. Myron explains an offer becomes irresistible only when the buyer concludes it's their best shot at what they want, which requires discovery questions before any pitch.
10:59 – 13:50
05 · When Your Platform Gets Hacked
Trudy describes her hacked YouTube and Facebook accounts. Myron advises starting over immediately rather than waiting on a restoration, and a guest mentions a case where a creator successfully sued a platform to regain access.
13:50 – 17:23
06 · YouTube Growth KPIs
What metrics actually matter for channel growth: thumbnail/title clickability first, then first-30-second retention (the 70% line), then a clear 'big idea,' then knowing when to end the video.
17:23 – 18:27
07 · Shorts-to-Longform Traffic Strategy
A follow-up question about tying every short to the newest long-form video to compound YouTube's 48-hour new-upload boost.
18:27 – 22:05
08 · Motivating People Who Don't Want to Change
A question about motivating others to participate in what you're building. Myron says to build for people who are already motivated, and tells the story of the dog lying on a nail to explain why he doesn't try to drag anyone across the finish line.
22:05 – 24:24
09 · Working, Even When It Doesn't Feel Like It
The distinction between outcome-based and input-based effort, worked through Joseph's story: sold into slavery, imprisoned on a false charge, forgotten by the butler who could've freed him, and completely faithful through all of it before any outcome showed.
24:24 – 30:18
10 · God Is Sovereign: Enjoying the Process
A read-through of 1 Chronicles 29 and James 1 closes the session: trials build the capacity for a job that would otherwise crush you, and treating God as a genie skips the harder, more useful idea that hardship itself can be preparation.
Atomic Insights
Lines worth screenshotting.
A goal is only useful for deciding what to do today — using it to measure whether you've done enough just gives you a new way to judge yourself.
A power law is the one path that can take a business to extreme scale; most tactics can't get you there no matter how many you stack.
A scale goal, not a growth goal, is what points you toward a power law, because it forces you to master one path instead of settling below the floor.
An offer becomes irresistible only when the buyer concludes, from context the seller supplied, that it's their best shot at what they already want.
In a sales conversation the customer brings the content and the seller brings the context; talking too much alienates, asking questions aligns.
If a video's first-30-second retention is under 70%, it's unlikely to get pushed by the algorithm; above roughly 75%, the odds shift sharply.
The thumbnail and title's clickability is the first metric that matters, not subscriber count — a better first 30 seconds beats a bigger existing audience.
Tying every new short to the newest long-form video compounds the 48-hour algorithm boost YouTube already gives fresh uploads.
Trying to drag someone toward a transformation they don't want for themselves only frustrates you and irritates them.
People who don't want to change are like a dog lying on a nail — it hurts enough to whine about but not enough to get up.
Faithfulness doesn't mean the plan visibly works yet — Joseph was completely faithful through slavery, prison, and being forgotten, and the plan was working the whole time.
Losing 90% of an audience can be the direct result of a deliberate strategic choice, not a failure to hold onto reach.
Trials aren't valuable because they feel good — they're valuable because they build the capacity needed for a job that would otherwise crush you.
Takeaway
Do the input; trust the timeline.
WHAT TO LEARN
The throughline across five questions is the same: use a goal to decide today's action, not to judge yourself, and treat setbacks as the plan working, not proof it failed.
02Input Goals vs. Targets
Use a goal only to decide what to do today, not as a measuring stick for whether you've done enough — the second use turns a goal into constant self-judgment.
You can only know an action worked after you take it, so judge yourself by whether you did the planned action, not by whether the outcome has already arrived.
A detour toward your goal, like a closed road forcing a different route, is still movement toward the objective, not proof the plan failed.
03The Power Law & Scale Goals
A power law is the one path that can take a business to extreme scale; stacking hundreds of small tactics can't substitute for finding it.
Deciding to lose 90% of an unqualified audience can be a deliberate strategic choice that clears the way for the right 10%, not a failure to manage.
A scale goal, not a growth goal, is what points you to a power law, because it forces you to stay on one path long enough to master it instead of settling below the floor.
04Crafting the Irresistible Offer
An offer only becomes irresistible when the buyer concludes, from context you've supplied, that it's their best chance at what they already want — a story alone won't do that.
In a sales conversation the customer brings the content and the seller brings the context; talking too much alienates, asking questions aligns.
Skipping discovery makes every pitch a coin flip, no matter how good the story or offer actually is.
05When Your Platform Gets Hacked
Losing a platform account isn't only a technical problem to solve; it's also a decision point: start rebuilding immediately instead of waiting on a possible restoration.
Platforms are supposed to apply their moderation standards fairly, and a lawsuit is sometimes the only lever powerful enough to force a wrongful takedown to be reversed.
Relying on one platform's reach without an owned channel, like an email list, leaves an entire audience exposed to a single account ban.
06YouTube Growth KPIs
The thumbnail and title's clickability is the single most important metric to obsess over, more than subscriber count and more than most people think.
First-30-second retention under 70% caps a video's reach; above roughly 75%, the algorithm's odds of pushing it out shift sharply in the video's favor.
A video needs a clear 'big idea', what it fixes, improves, or distracts from in the viewer's life, or no other tactic will save it.
Knowing when to stop talking matters as much as anything said; a video that overstays its welcome loses the audience it already earned.
07Shorts-to-Longform Traffic Strategy
Pointing every short at the newest long-form upload compounds the 48-hour algorithm boost YouTube already gives fresh videos.
Traffic sourced from inside YouTube itself carries more weight toward a video's push than traffic YouTube attributes to email or other platforms.
08Motivating People Who Don't Want to Change
Build for people who are already motivated and let others get pulled in by their own choice; dragging someone toward a transformation they don't want only frustrates both sides.
Wanting a change for someone more than they want it for themselves is a losing position, whether the person is a customer, a friend, or a family member.
Some people keep the pain of their situation because it earns them sympathy or lets them blame someone else; removing the source of that pain would take that away too.
09Working, Even When It Doesn't Feel Like It
Being completely faithful to a goal doesn't mean the process visibly works the whole time; Joseph was fully faithful through slavery, false imprisonment, and being forgotten by the one person who could free him.
Not seeing results yet doesn't mean the plan stopped working; it means the timeline isn't known yet, which is a different problem entirely.
Judge the process by whether you did what you determined to do, not by whether you can already see the outcome you're working toward.
10God Is Sovereign: Enjoying the Process
Treating difficulty as proof something is broken skips the harder, more useful idea that hardship itself can be preparation for something you're not ready for yet.
A trial isn't valuable because it feels good; it's valuable because it builds the capacity needed for something that would otherwise be too much to handle.
Sitting through a hard season isn't wasted time even when nothing external has changed yet, because the season itself is doing the preparing.
Glossary
Terms worth knowing.
Power law
A single lever or path capable of producing extreme, outsized results, as opposed to ordinary tactics that only add up to incremental gains.
Scale goal
A goal set explicitly to point toward a power law path, as opposed to a growth goal, which only aims for incremental improvement.
Input goal
A goal defined by the actions taken each day rather than by an outcome you're trying to hit by a deadline.
Resources
Things they pointed at.
05:13bookThe Power Law Strategy (book)
06:05productScala.com
06:50bookThe Science of Scaling (book)
Quotables
Lines you could clip.
05:37
“A power law is something that can get you to an extreme scale. Most things can't get you there.”
clean standalone definition of the video's core business concept→ IG reel cold open↗ Tweet quote
15:00
“If your retention in the first 30 seconds is lower than 70%, your video's probably not gonna get that many views.”
concrete, actionable stat every creator wants→ TikTok hook↗ Tweet quote
19:25
“A man convinced against his will is of the same opinion still.”
tight standalone proverb, no setup needed→ newsletter pull-quote↗ Tweet quote
20:58
“Hurts him bad enough to whine about it, but I guess not bad enough to do anything about it.”
punchline of the dog-on-a-nail story, lands with just a one-line setup→ IG reel cold open↗ Tweet quote
24:10
“There's no such thing as it not working. It's working.”
the thesis line of the entire back half of the video→ TikTok hook↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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Hey gang, we've been releasing videos on Wednesday of our Q &A sessions that we have here in studio before we go live. And we've got another great Q &A session for you today. Some great mind -blowing questions have been asked, and I think you're going to be blown away by the answers.
So enjoy. Erica from America. Yes, sir.
Okay, so I know that you said you do input goals. You don't do target. type things so you work on your inputs but yes i did say that you did yes how do you know when you're doing enough if you don't look at the targets and whether or not i i i i think i think i think maybe the okay so i when i here's what i'm going to say When I do think about the outcomes that I desire, I think of them from the standpoint of figuring out what I need to do today so that I reach that objective by that time period.
And so that's how I know I'm doing enough. But like I said, it's easy for me to say I don't do goals and think about objectives or outcomes or try to... produce outcomes because I have a lot of great outcomes.
That's easy for me to say, but I don't know that I would have said that 20 years ago when I didn't have the outcomes. So, and it was having a conversation in this studio with Dr. Benjamin Hardy that made me realize why he and I are on opposite sides of that conversation sometimes.
And so I think it's a good idea to have goals if you are using them for the purpose of figuring out what to do today. I think it's a bad idea to use them to measure if you're doing enough today. Because now you're using the goal to judge yourself for not doing enough instead of using the goal as a means to figure out.
What should I do today? If I use the outcome to figure out what I should be doing today, then I'll know I've done enough when I've done exactly what I've determined I need to do today to reach that outcome by the time I want to reach it. Does that make sense?
It does, but how do you know? Especially if you haven't reached it yet. But you can't know that this thing that I'm doing is going to work.
You can only know that I'm going to work this thing that I'm doing. And then you figure out if it worked. And if it doesn't, Then you measure you monitor you make an adjustment and then you go back and start over and now you have a new thing To do today today being tomorrow From yesterday right that you didn't have yesterday and now you've got some a new thing to test you just you take an action You look at the outcome Did it produce the outcome I desired or did get me closer or did it help me create some momentum in the direction of the outcome?
I desire if it if the answer to those is yes Then then I did the then I did the right thing enough Enough is a, like, how do I know I've done enough? How do I know I am enough?
All of that stuff, it's just, that's not helpful. That doesn't help you. That doesn't help you because all it does is make you feel like, okay, I'm either not hardworking enough, I'm not smart enough, I'm not diligent enough, I'm not connected enough.
That doesn't help because anything that you're not enough, like deciding that you're not enough of that doesn't do anything.
Does that make sense? And instead, I would focus on, okay, what are the things that would be ideal for me to be doing that will get me closer to that outcome? And by the way, that outcome doesn't have to be today.
And that outcome doesn't have to be this year. But I have to be in the knowingness. Here's what's really cool.
I'm glad I don't have to choose between intensity and consistency. Because I wouldn't know which one to pick. Right?
So I'm glad that I can be consistently intense. Nice. And intensely consistent.
And when I'm doing that, I know it's enough because it's enough even if it only helps me figure out that I'm not doing the thing that's going to get me the outcome. It's enough because it's movement towards an objective. Do you understand?
If I have a desire, this happened. Last week. If I have a desire to go from point A to point B, and I get to where I'm supposed to go and make a left turn, and it says the road's closed, now you've got a detour.
And now it makes me make a right turn. I'm getting farther away from the place I desire to go to ultimately get closer to that point. That's what we call life.
Is that helpful? Yes, sir. Okay, cool.
I have a question for Dr. Ben, and also I have a question for Myron. Well, the question I have for you is, what is your number one power law in your new book, The Power Law Strategy?
What's the power law that you're currently working on and thinking to 10x that book? That's a really good question. So remember, a power law is something that can get you to the goal.
it can get you to an extreme scale. Most things can't get you there, right? And so for us, the goal is actually not to scale the book, right?
The book's job is to scale the company in our case. And so, but yeah, so I want to take that book to a full expression. I want to be, I want to take that book to as far of an expression as I can in terms of value and quality.
We may end up bringing on some strategic partners who can help that book get to the right audiences. Not to everyone. Remember, I already said I lost 90 % of my audience by creating Scala .com.
It was a choice. Not in a bad way. I still love all those people.
But that book's job is to get our company to its goal. So that book may be a power law. It may not be.
We'll see it. We're going to try our best. I think the science of scaling will be.
I think if we 10x the science of scalings, reach to the right audience, we'll blow past our goal. I even think if we 5x what the science of scaling has done in terms of readership, because we're cleaning up our systems as well. It's been a leaky bucket.
If we 5x the right readership of the science of scaling, we'll 10x our company. Okay. That'll take it, you know.
to over 100 million revenue and valued probably around a billion. So if we just 5x the right readership of the science of scaling, that's a power law, right? I could do 500 other things, or I could just 5x the right readership of the science of scaling.
That's a power law. All right. Well, my next question is I have a book writing program where I teach entrepreneurs how to write books.
And I did about 250K in three years. You're already an outlier, brother. Thank you.
A very big one. That's just the truth. That's rare.
250 ,000 copies? No, no. Oh, revenue.
Revenues. Good. Still great.
Thank you. And I'm thinking, like, how, because the last client that I helped, and actually her book became number one in Amazon. So I'm thinking, like, how can I scale this?
Because I'm thinking that maybe I should become a best -selling author. Or now I'm thinking, like, how can I scale that business? What power law do you think I can use to scale the program?
Just remember what I've said. The goal shapes the path. The purpose of a scale goal, rather than a growth goal, is the scale goal will point you to the path, which could be a power law.
That path can get you to the 99 .99 percentile, if you focus on it enough to take it to a level of mastery, and don't get distracted below the floor, which is the hardest part. It's really easy to get sucked back below the floor, sucked back into distraction, if you're willing to focus long enough to get that path. to the level of your goal and to bring on the capability.
So the goal shapes the path. Don't ask me what the path should be. You decide a scale goal that will then point you to a path that you can then take to a power law.
So good. Thank you. When crafting a hook and a story for your product, what specific transformation should a story highlight to make the offer irresistible?
Well, I think it's going to take more than one story to make the offer irresistible. The thing that makes an offer irresistible is when the person we're making the offer to concludes, based on the context that we've shared, that we've overlaid over their content, that they conclude that The thing that we're offering is their best chance at getting the thing that they desire to have.
Which means, if I don't know what you desire to have, it doesn't matter what story I tell, it's a 50 -50 chance. So, like, the genius of a great presentation is in the questions that you ask before you give it. Because you provide the, if I'm selling to you, what is your name, sir?
Richard. So if I'm selling to you, Richard, If I am mostly talking, I am mostly alienating you.
But if I'm mostly asking questions, I'm mostly aligning with you. Because in a selling interaction, the potential customer always brings the content, and the person with the solution brings the context to that content to show them that the thing that they've created is the... potential client's best chance at achieving that outcome that they desire.
So if I've done zero discovery, it doesn't matter what I deploy. It literally doesn't matter. It's all useless until I know what you want.
So I don't know if that was helpful or not. That was extremely helpful. Thank you.
And then make the stories match so that it shows them that This solution is the best solution for this problem that you're facing. When I say hyper -obsessed over other people's problems, I mean hyper -obsessed over every potential, nuanced possibility that you can think of so that when you're having a conversation with them, you don't leave any stone unturned.
So, great question, Richard. Trudy, didn't you have a question as well? Talk to me, sister.
Since this is a possibility. Nice preface. God forbid, you know, one day you woke up and your YouTube was gone.
YouTube just decided. That just happened to me. My Facebook.
Gone. Gone. Somebody hacked it.
Somebody hacked it. What is my next move? Because it's almost 100 ,000 reach.
Gone. Yeah, that's really. I mean, it may come back.
but may not yeah yeah have you started um researching how to get it back yeah they already had my id and all that so they made me do this video thing but they said can you believe it they said 205 pictures of bad stuff was taken off but you know somebody put they say that violation they put bad stuff on my page so they took off 205 pictures off of my page which i'm grateful they did that but now what i mean Now what?
Do I start over? That's what I would do. As challenging as that feels, that's one of the things I would do while still working on getting it back.
So same thing happened to me many years ago on Twitter when Twitter was Twitter before it became X. I couldn't even get a response out of those people. But I feel like I need to make a better attempt at building the email list.
Well, I don't think it's an either or. I think it's a both and. I don't think it's an either or.
So just plan to start over. Yes. And maybe, right, but that feels terrible.
That feels like I've wasted all this time. No, you didn't, because who you became and the doing of it will make you better when you do it again. Right?
But were you going to add something to that, Pastor? Okay, he's going to add something to the answer for your question, Trudy. I saw an article just the other day that one young lady had the same problem.
And when they canceled her account, she sued them because they said that the computer. She sued YouTube? I mean.
Well, she sued Meta. Meta. Right.
And so her lawsuit was effective because they have in their criteria or their, I guess, their judgment algorithm that they're supposed to be fair. and that they're not supposed to do what they did. And so when they cancel it, they don't count on people actually suing them to regain access to it.
But in her case, she had like a couple hundred thousand, almost a million followers or something like that. And so she said it was more valuable to her to actually sue them than it was to not necessarily. So would it be possible for you to connect with Dr.
Trudy and so you can get her the information on that article? That'd be great. Thank you.
Would it be worth it, though? I don't know. It'd be worth having the conversation right beside you.
It'd be worth having the conversation. KPIs and metrics on YouTube. Yes.
What are the most important KPIs to take a look at when you're starting to grow a channel and not getting too distracted with maybe some of the things that aren't important and really focusing on the things that are? Yeah. Well, I think the first and foremost is the first most important metric is Coming up with a thumbnail title.
It's clickable like that's like really hyper Clickable the thumbnail title is the first and foremost Second I Mean the video title would probably be like part 1b, right? But next is the first 30 seconds of the video So how many people are clicking? What percentage of people?
are staying on the video past the first 30 seconds. If your retention in the first 30 seconds is lower than 70%, your video's probably not gonna get that many views. And sometimes, if it's more than 70%, you won't.
But if it's like 75 % or more, the chance of that video getting pushed out by YouTube is extremely high. And I know some of you believe that it has well if I had more subscribers and I get more views Well, the reality is maybe you would maybe you wouldn't the reality is if you had better thumbnail titles You get more clicks and if you had a better intro the bet first 30 seconds if your first 30 seconds was more choreographed and scripted and memorized and engaging and future pacing and promising to deliver an outcome that the people who clicked the video are looking for, then the likelihood of that video getting a lot of views has been greatly enhanced, okay?
So I think, and then I think, talking about stuff, the thing that makes, I think, a thumbnail, not a thumbnail, yeah, a thumbnail more clickable is, first and foremost, is what's the big idea? Like, what's the big idea of the video? And most people don't even, Big idea of the video.
What's the video promising to fix in my life, improve in my life? Or how is the video promising to entertain me so I can be distracted from whatever I'm seeking to be distracted from at this time? If you don't have a good big idea, something else is not going to matter.
You have to be talking about something that a large number of people care to hear about. You have to be showing something that a large number of people care to see. And most people, when they create video content, they do the same thing when they're creating video content that they do when they're starting businesses, that they do when they're writing books.
They write the book they want to write. They start the business. Well, I just love this business.
I just want to start it. Well, okay. Well, good luck with that.
Let me know how it works out for you. But I can pretty much guess, almost guarantee that it's not going to be that good.
So those metrics are the ones that are the most important. And then make sure your video doesn't last any longer than you have the ability to be good. Talking about that particular subject.
Like when you're done, be done. There's nothing worse than a speaker who can't land the plane, right? And the people are tired and you're almost out of fuel.
But he can't land the plane. Right. So is that helpful?
Yeah. Yeah, definitely. Definitely.
Can I ask one follow up question? Sure. So I've been using the picture parable principle method that you taught me and it's doing really well.
I go live every Wednesday and I waited to do shorts for about eight weeks. Now I'm doing shorts and that's really subscribers are starting to come through that. I'm tying in the long -form video on the shorts, and I saw something Mr.
B said that he said to take all of your shorts and tie them to the newest video, and it will upload all of the, let's say, views for the latest video that you have. I was just curious if that's a strategy that you do. It's not, but it's a good idea.
No to the latest video that makes sense So you're talking about every time you upload a video take all go into all the shorts and point them at that and there's software That's able to do that. That's like 20 bucks a month or whatnot, but oh, yeah send that to me What it does is that because YouTube boosts the algorithm the first 48 hours of the video So if you tie that much traffic to that video, it's gonna have a better chance of boosting it to more people Especially when you're tying YouTube traffic to it versus metatraffic or email traffic or whatever because they can tell where the traffic is coming from as well.
Okay. That's a great idea. I think that's a great idea.
Okay. I'll let you know. Yeah.
Thank you. Hey, good morning. Good morning.
For those of us that are building a brand or building a business to benefit those around us, do you have any tips on how do you motivate those that you're doing it for to actively participate in what you're creating? You probably won't like my answer. Yeah.
I would just go build a brand to serve people who are already motivated and let the people around me get caught up in the vortex if they do. And if they don't, I'd have to be okay leaving them where they are. Because as they say, a man convinced against his will is of the same opinion still.
And a lot of times what happens is we desire transformation for a people more than they desire that transformation for themselves. And what happens when, and it could be family members, it could be friends, it could be people really, really close to you, people that you love, it could be your children, it could be your spouse, it could be whatever.
If you desire something for someone else more than they desire it for themselves, and you're... always attempting to persuade and convince and coerce and congeal them to do the thing you desire them to do, all you're going to do is frustrate yourself and irritate them. And the only reason I'm saying this is because that's what I've discovered in my 64, almost 65 years of being on this planet.
You're going to frustrate yourself and irritate them. So I don't ever try to drag anybody across the finish line. It was a very, very relief -filled day in my life when I realized that...
Jesus is the only savior. And all these people I want to save, there's nothing I can do to save them. And like attempting to only gets them more and more irritated with me.
So I just let them, it's kind of like, not to imply that people were dogs, but it reminds me of the story. The guy was walking down the street. He saw his neighbor.
He said, hey neighbor, how you doing? Then he started talking for a little bit. His dog's laying on the porch.
Dog lets out a, ow, ow, ow, ow, ow.
Talk a little bit longer dog. Let's have another one. It's like dude.
What's wrong with your dog? He's like, oh nothing. He's just laying on the nail He's what he's laying on now, well, why don't he get up?
I don't know Hurts him bad enough to whine about it, but I guess not bad enough to do anything about it And that's how most people are there like a dog laying on a nail And at least if they stay on the nail, they can get people to feel sorry for them. Or they can believe that it's somebody else's fault.
Or they can persuade other people that it's somebody else's fault. And they can use the nail as a method of not looking in the mirror at what transformation needs to take place, I think. And I don't know that I'm right about that, but it sure does seem like it.
So I don't know if that's helpful or not. I would not build a business. to rescue people.
I would build a business to assist people who desire assistance and then have a ministry that serves people in a way that if they don't want to change, more power to them. And even when I was a pastor, I had this couple in my church when I was a pastor. They used to get in fights.
Now when I say fights, I don't mean arguments. I mean knock down, drag out, bring your striped shirt, where's the ring, fights. And they wanted to call me every week and ask me for counseling.
And so one week I said, so did y 'all do the stuff I told y 'all last week? Both of them said no. I said, here's what y 'all do.
Fight each other, beat each other up, put each other in the hospital, kill each other, do whatever you got to do. Do not call me anymore because I'm not coming.
That's exactly what I told them.
That don't sound like preacher talk, does it? That's how this preacher talk. Okay, anyway, so hopefully that helps.
So you made... The clear difference between outcome -based versus input -based. Okay.
Have you ever struggled with output versus input? Oh, I'm sure I have. And so how do you address that when you're like, I'm getting up every day, I'm showing up, I'm posting, I'm refining, is this thumbnail good enough?
What do you do when you're like, why isn't it working? But it is working.
But it is working. So was Joseph faithful or unfaithful? Faithful.
Was he completely faithful or partially faithful? Completely. Completely faithful.
So could he not have concluded when he was sold into slavery that the dream that God gave him wasn't working? Yes, easily. Could he have concluded when he was lied on and sent to prison for a crime he didn't commit that...
The dream wasn't working. God's promise wasn't working. Could he have concluded that?
Easily. Okay. Could he have concluded that when the baker, I mean the baker, not the baker, the baker got hanged.
Not the butcher. Every time I say butler. The steward.
The wine steward. The candlestick maker forgot about him. Okay.
When the butler forgot about him, could he have concluded, well, maybe this dream was just my imagination once again running away with me. Could he have concluded that? Easily.
Right. So was it? So was God's plan working or was it not working?
It was working. Even when it didn't feel like it was working? Correct.
Would we have faulted Joseph for feeling like it wasn't working? Not at all. Not at all.
But was it working? It was. There's no such thing as it not working.
It's working. We think we know the timeline. We don't know the timeline.
I don't know the timeline. And here's how we become okay with God's timeline. By recognizing the fact that God is sovereign.
I think one of the biggest problems in modern day churchianity is the fact that we have made man too big and God too small. And we have not, as ministers of the gospel, preachers have not emphasized the sovereignty of God. God is our genie.
The Bible is our lamp. The Holy Spirit is our cheerleader. And the preacher is our motivational speaker.
And we've missed the point that God is sovereign. and trusting him.
I read something. I'm like, how can I read past stuff in the Bible that is so good and not even see it? Like, am I blind or just a dodo head?
Right? Okay, sorry. I read this the other day.
This is what... Where's my Bible? This is what I mean when I say it's working.
How did I miss this my whole life?
Okay, thank you for making me feel better, Trudy.
I just need you to be there when I start questioning my sanity or lack thereof. In 1 Chronicles 29, and I know you're probably going to wonder what this has to do with anything, but this is where my brain went, so I might as well go there. That's really interesting.
I could have worn the blue shirt. Okay.
Y 'all do not have any? I don't know. Well, I know this to me when I look at it looks gray, but up there it looks blue to me.
It is blue. Right. I think it looks blue.
Yeah, it does look blue. Some grays have blue in them. Thank you.
That made it all better, Ryan. Thank you. Okay, so 1 Chronicles 29, 11, 12, and 13.
Thine, O Lord, is the greatness and the power. And the glory and the victory and the majesty. It's almost like in case y 'all aren't paying attention, right?
I love this. I love how it just feels like it's ramping up. For all that is in the heaven and in the earth is thine.
Thine is the kingdom, O Lord. Thou art exalted as the head above all. Both riches and honor come from thee.
Thou reignest over all. And in thine hand is power and might. And in thine hand it is to make great and to give strength unto all.
Now therefore, our God, we thank thee and praise thy glorious name. That's the whole thing. So if he's pleased with it, it's working.
It's working. And I know, I know.
Like... Your mind could Start telling you right now. Well, that's easy for you to say you have money That's easy for you to say your life is winning, but you don't understand My I have money and my life is what seems to be winning in a lot of areas because I Believe that when I was broke as a joke and ready to choke God a sovereign it's working And it was not working for me.
It's working on me It's working on me, and it's not just that Solomon said, in all labor there is profit, but think about James chapter 1. My brethren, count it all joy when ye fall into diverse temptations, knowing this is the trying of your faith, work with patience.
But notice what it says after that. It says, but let patience have her perfect work, perfect work, complete work. Let patience, patience, persistent, consistent endurance, patience which only comes from trying, because the trying of your faith, work with patience.
So let the patience and the trying of your faith finish the job.
Now, why is he telling us to count it all joy? Because we love trials? I just love trials.
I love all the trials I'm going through right now. In fact, as soon as they're over, I'm going to sign up for a whole new list. Right?
No, I don't count it all joy because I love trials. I count it all joy because I recognize that when I am in a trial, God is getting me ready for something that he already has ready for me, and he's making me stronger. for a job that he has for me to do, that if I was to do that job right now, it would crush me.
David had to be chased by Saul. He had to be to become the man after God's own heart. Joseph had to go down into the pit and down into Potiphar's house and down into the prison, and he had to stay there until God's time said, you're ready to be the prime minister.
Otherwise, the prime minister, being the prime minister, would have crushed him.
Trust that God is doing what God is doing and that he is trustworthy because he cannot lie. And he loves you and he has your best interest in mind. So it's working.
And there are things in my life right now that are not as I would choose them to be.
But they're still working. I got a whole bunch of stuff in my life right now that's working on me. A whole bunch.
I don't want yours. And I promise you, you don't want mine.
So just let the work work. And enjoy the process. Rejoice in the fact that God loves you enough to spend this much time getting you ready for what he has ready for you.
I don't know if that was helpful or not. That's as good as that percentage thing.
The Hook
The bait, then the rug-pull.
Every Wednesday, Myron Golden takes questions from the room before he goes live, and this session strings five separate questions into one thread: what a goal is actually for, what makes a business lever a 'power law,' the real metrics that grow a YouTube channel, and why Joseph's years in slavery and prison never meant the plan had stopped working.
Frameworks
Named ideas worth stealing.
05:13concept
Power Law
The one path capable of taking a business to extreme scale — most tactics can't get you there no matter how many you stack.
Steal fordeciding which single lever to bet on instead of running hundreds of smaller experiments
07:25concept
Scale Goal vs. Growth Goal
A scale goal points you toward a power law path and forces mastery of it; a growth goal only produces incremental improvement.
Steal forsetting goals that name a path to follow, not just a bigger number to hit
14:54list
YouTube Video KPI Checklist
Clickable thumbnail + title
First 30 seconds retention above 70%
A clear 'big idea' promise
Knowing when to stop talking
The four things Myron says actually determine whether a video gets pushed by the algorithm, in priority order.
Steal fora pre-publish checklist for video breakdown promos and shorts
17:30concept
Shorts-to-Longform Compounding
Point every new short at the most recent long-form upload so its traffic compounds YouTube's 48-hour new-video boost.
Steal fora shorts/reels queue that always points back at the newest long-form upload
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
Myron Golden argues that wealth is produced by subconscious programming, not effort, and walks a live studio audience through a four-step process to recognize, remove, and replace the beliefs that keep people financially stuck.
Myron Golden turns a word he made up for his own thumbnail into a six-step formula — quantify, qualify, simplify, amplify, magnify, multiply — for producing an exponential result instead of a gradual one.
A live breakdown of the three-phase framework for turning one agency into a portfolio of owned businesses, from a marketing CEO who's lost as much as he's built.
A solo info-coaching founder audits a punishing $100M year of leadership gaps and burnout, then lays out a 2026 plan built on direct-to-cart selling, an 80% organic-bookings goal, and a sweat-equity deal with Whop.
A nurse capped at $100-150K a year decided to think like a millionaire before any evidence of it existed, and turned a $1M year into $50M over six years.
An 18-minute case that self-concept, not circumstance, decides what you notice, expect, and eventually receive, plus the 30-day exercise Shaun Hines uses to rebuild it.
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