The argument in one line.
Wiring Claude's Fable model into MCP connectors like Higgsfield and Clay turns Claude Code into an agency engine that builds sites, ads, and edited video, then prospects and pitches the clients itself.
Read if. Skip if.
READ IF YOU ARE…
- A creator or agency owner who wants to package AI-built websites, ads, or edited video as a paid service using Claude Code plus connector tools.
- Someone comfortable wiring MCP connectors (Higgsfield, Clay) into Claude Code and running multi-step agent workflows rather than one-off prompts.
- A solo founder looking for a repeatable cold-outreach engine (audit, then personalized pitch, then send) built on top of AI-generated proof-of-work.
SKIP IF…
- You want a no-setup consumer trick — this requires installing skills, connecting a Clay account, and building multi-step workflows in Claude Code.
- You're looking for unbiased tool advice — much of the video promotes the creator's own Clay affiliate link, Higgsfield affiliate link, and paid 'Claude Club' community.
The full version, fast.
Claude's Fable model, paired with a handful of MCP connectors, turns Claude Code into a one-person agency. Add Higgsfield for image and video generation and it can one-shot a polished business website from a single brief. Connect Clay's new CLI and Claude can audit local businesses' sites, score signals like broken booking links or dead domains, find the owner's email, and draft a personalized cold pitch, all from chat. The same signal-hunting approach sells claymation-style motion ads to ecommerce brands whose ad creative has gone stale. A separate workflow turns Claude into a video editor that strips ums, bad takes, and dead air from raw footage and clips a channel into Shorts automatically. The final piece, 'Jarvis,' is a voice-triggered command layer that reads a calendar and narrates a daily plan, pitched as a sellable product for overloaded founders.
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Create a free account →Where the time goes.
00:00 – 00:28
01 · Cold open — the pricing deadline
States the urgency: Fable access is about to move behind API pricing, so the video previews five monetizable use cases before that happens.
00:28 – 01:21
02 · Setup: Claude Desktop and Claude Code
Installs Claude Desktop, opens Claude Code, and confirms Fable is selectable as a model with adjustable effort levels.
01:21 – 09:28
03 · Build and monetize AI websites
Demonstrates one-shot website builds from a single prompt, breaks down the three ingredients (clear message, plan, visual assets), and connects Higgsfield plus GPT Image 2 via MCP so Claude generates its own graphics and video.
09:28 – 24:26
04 · Automated cold outreach with Clay
Introduces the 'Trust to Revenue' autopilot system: find businesses with outdated sites, audit and score them, then use Clay's new CLI (installed inside Claude Code) to enrich contacts, draft personalized pitches, export a CSV, and launch an email campaign.
24:26 – 35:39
05 · AI claymation motion ads
Builds a claymation-style video ad for a fictional dental clinic using a Claude skill plus a Higgsfield video model, then extends the same Clay-signal approach to find ecommerce brands with stagnating ad creative and pitch them a free claymation concept.
35:39 – 42:43
06 · Fable as an agentic video editor
Feeds Claude raw, unedited footage plus an editing skill; Claude cuts filler words and bad takes, assembles a first cut, and the same approach clips a full-length video into YouTube Shorts on a recurring routine.
42:43 – 48:50
07 · Build your own Jarvis AI operating system
Demos a voice-activated 'Jarvis' command layer that reads a calendar, prioritizes the day's tasks, and narrates a plan out loud, then lays out who would buy it and why (founders drowning in admin work).
Lines worth screenshotting.
- Giving Claude Code an MCP connector to Higgsfield lets it generate its own images and looping videos, instead of writing code around placeholder assets.
- Clay's new CLI lets Claude run an entire prospecting workflow — audit, score, enrich, draft, and send — from inside a chat window, with no separate dashboard needed.
- A website redesign pitch scores harder on concrete signals than compliments: a dead domain, a broken booking link, or a page that fails to load across several networks.
- The actual monetizable moment in a cold-outreach funnel isn't the free asset — it's the reply, which opens the door to upselling higher-value creative work.
- Claymation-style ads have been outperforming standard product ads because they look handmade and interrupt the scroll, not because of clever targeting.
- Ecommerce ad creative has a shelf life: once a brand runs the same hook past roughly 80 days, click-through drops and cost-per-acquisition climbs — a sellable signal.
- Long-form AI ad generation works by chaining short clips: generate a first and last frame, let a video model animate between them, then stitch the clips into one ad.
- A hiring post for a video editor or UGC creator is itself a buying signal — it tells you a company already knows its content needs an upgrade.
- Feeding Claude raw, unedited footage plus a cutting skill produces a usable first pass that removes filler words and bad takes without manual scrubbing.
- The most repeatable content-creator business model is clipping one long recording into many short-form posts on a fixed routine, not producing more raw footage.
- A voice-activated assistant that reads your calendar and states your top three priorities out loud removes the need to open a task manager to know what's next.
- The pitch for an AI 'operating system' product isn't the AI itself — it's solving a founder's admin overload and missed follow-ups.
Fable turns Claude Code into a sellable agency, not just a coding tool.
WHAT TO LEARN
Every use case here follows the same shape: connect Claude to an external tool via MCP, give it a skill, and let it use real signals — broken links, stale ad creative, hiring posts — to decide who to pitch and how.
03Build and monetize AI websites
- Connecting an MCP tool like Higgsfield gives Claude the ability to generate its own images and video clips, instead of stopping to ask you for assets mid-build.
- A one-shot website prompt still needs three real inputs to look professional: a clear one-line offer, a plan for the page structure, and actual visual assets, not just 'make it look nice'.
- Cloning a finished site's structure and asking Claude to reuse it with newly generated assets is a faster path to a polished result than starting from a blank prompt.
04Automated cold outreach with Clay
- A concrete site audit (broken booking link, page fails to load, no site at all) is a stronger cold-outreach signal than a generic compliment.
- Clay's CLI lets an AI coding assistant run an entire prospecting pipeline — scrape, score, enrich, draft, send — from a chat window instead of a separate dashboard.
- Multiple sender domains and a gradual warm-up period keep high-volume cold email out of spam filters; buying pre-warmed accounts is a shortcut around that setup time.
- The workflow only pursues 'qualified' leads that clear a scoring bar, so effort concentrates on prospects that already look like they need the work.
05AI claymation motion ads
- Claymation-style ads have been outperforming standard product ads because they look handmade and interrupt the scroll, which is the reason to offer them, not the novelty.
- Long AI-generated ads are built by chaining short clips: generate a first and last frame for each clip, animate between them, then stitch the clips end to end.
- A stalled ad account is a sellable signal on its own: once a brand's top-performing hook has run 80-plus days, click-through and cost-per-acquisition move against them.
- A hiring listing for a video editor or UGC creator is itself a buying signal — it tells you the company already knows its content needs an upgrade.
06Fable as an agentic video editor
- Handing Claude raw, unedited footage plus a cutting skill produces a usable first pass that strips filler words and bad takes without manual scrubbing.
- The same editing pipeline can pull a specific clip from an older recording and splice it into a new video, rather than re-shooting the reference.
- Clipping one long recording into many short-form posts on a fixed routine is a more repeatable content model than producing more raw footage.
07Build your own Jarvis AI operating system
- A voice-activated assistant that reads your calendar and states your top priorities out loud removes the need to open a separate task manager to know what's next.
- The buyer for a command-center product is a founder with real demand who is drowning in admin and follow-ups, not someone lacking ideas.
- The sales case for this kind of tool rests on time lost to admin and missed follow-ups, not on the underlying AI capability itself.
Terms worth knowing.
- MCP connector
- A plug-in style integration (Model Context Protocol) that lets an AI assistant call an outside tool or service directly, rather than only describing what to do.
- Higgsfield
- An AI image and video generation service connected to Claude via MCP so Claude can produce its own visual assets instead of relying on stock templates.
- Clay
- A prospecting and outreach platform that scrapes company signals, verifies emails, and can send personalized cold emails at scale.
- Clay CLI
- A command-line and API layer for Clay that lets an AI coding assistant like Claude run Clay workflows directly from chat instead of a web dashboard.
- Claymation ad
- A stop-motion-style video ad built from clay-textured 3D renders, valued because it looks handmade rather than like typical corporate motion graphics.
- Domain warm-up
- The practice of gradually ramping up sending activity on a new email address so it builds trust with spam filters before high-volume outreach begins.
- Creative fatigue
- The point at which an ecommerce brand's ad has run long enough that audiences stop noticing it, causing click-through to fall and acquisition cost to rise.
Things they pointed at.
04:07toolGPT Image 2
20:21toolSmartLead
27:13toolSeedance 2.0 (video model)
Lines you could clip.
00:02
“We only have a couple days to play around with this thing before we lose it to API pricing.”
34:02
“Top performers have been running the same hook since eighty three days and counting.”
45:22
“Good morning, sir. I've gone ahead and organized your calendar.”
48:17
“They will always buy because admins steal so much time and follow-ups missed.”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphor
00:00Fable five is undoubtedly the most powerful AI model ever, and it's my personal favorite tool to build, design, and actually monetize my creations. But we only have a couple days to play around with this thing before we lose it to API pricing.
00:14So I wanted to show you five use cases that you can use to build and even monetize with Fable's insane capabilities. And to make sure this video is the one resource you need to . So with that, let's hop in.
00:30Okay. So first things first. To get the most out of Fable, what you need to do is make sure you download the Clawd desktop app.
00:36Okay. And to make sure that you get the most out of Fable, you need to use this thing called Clawd code, and it's the same thing as the regular clot.
00:46All it is is right here. You see, after you have a clot plan, go into clot code, and we're gonna be using it, the same clot, through here.
00:56So this is my secondary account. But now that you have that done, make sure inside the bottom right, you can see you can see all the models.
01:06Fable is included for a while, and then you can increase or decrease whatever effort level you need.
01:13Right? So with that, now that you have this set up, I wanna show you the first use case and what we need to do to get that done.
01:23Alright. So use case number one is the easiest one to build. So we're gonna slowly dip our toes in before moving into advanced systems.
01:30One of Fable five's strongest capabilities is design. And you can see I just built all of this stuff with one prompt right here.
01:38It can basically build incredibly polished interfaces, add animations, visually inspect what it's doing to make sure everything matches what you asked for.
01:48And you should absolutely take advantage of this while you have access because the quality is quite honestly pretty incredible. And just to show you what I mean, here are a few examples of the kind of websites Fable five can create.
02:00So I created this recently. This is one of them, and you can see, uh, all of this happening.
02:06And then I created two more. So I created one for, let's say, you have a eyewear product you're trying to market, and then you you can see there's, a little motion graphic, and then you can, like, scroll across. It shows all these little things, and I built this one for you guys as well.
02:21So let's say, uh, it's like a modern designed website with all the products that you can scroll through, etcetera, and actually have, like, a beautiful website ready to go.
02:33So just for if you're curious, if I just put it in my big screen, you can see it looks pretty darn good, right, if people are selling some products. So you you can see these aren't just basic templates with, like, different colors or these are, like, custom layouts with animated sections and interactive elements like these.
02:52Right? These are designs that are basically showing that they were made for the business. And the crazy part is you can practically one shot this.
02:59So whether you need something like a portfolio for yourself, a website for your product, or you want to start building and selling websites to other business, you can quickly get websites looking like this super fast with what I'm about to show you.
03:14Before we start building any of these, we need to understand the mechanics of how we actually come about and build these kind of websites. Right? So these are the few piece different pieces that make the whole thing work.
03:26The first thing we need is a clear message. And the clear basically, within seconds, we can know what the website should be for. So for example, if I go back to my Claude, this one, you know it's a face cream and who it's for, or this one is, you know, it's for a dentist's website.
03:43You should be instantly be able to tell what the website is for, and that should be communicated through the hero section. Right?
03:49So that should communicate the offer, the benefits, and have a clear call to action. Okay.
03:55Finally, this is the big one. We need the visual assets. Okay?
04:01And the visual assets are basically the photos, videos, or brand animations, all of these.
04:07Right? A great website is more than just code. You need all these assets so it looks very professional and actually catches people's eyes and is pleasant to work with.
04:16So how do we make these visual assets? So we're gonna be using Claude Fable five as the engine because it's so good of a builder. And what it's gonna be doing is gonna be using different models, like, let's say, GPT image two to generate the images or graphics.
04:30You can have or insert your own graphics, your logos, your photoshoots, etcetera. And for the videos, I found you can either add your own, but using Higgs field and AI motion to create those transitions and effects is super, super effective.
04:45Again, if I just go back to show you, this is a short video that I made with Hicksfield, and I just inserted it. So I'll show you how to do that.
04:54Because remember, we're not only going to give Telclot to make us a website, we're gonna give access to the tools that it needs to create these websites in this pipeline. Alright? That way, Claude isn't waiting for us every time it needs a visual.
05:08It can literally build its own visual and put it in place. Just as a reference, first, we're gonna have our clear message of what our business is about. We're gonna get Fable to plan it, then it's gonna build the sites.
05:19It's going to add the assets, which is going to be generated through these connectors we're gonna be connecting. It's gonna do its own visual QA. Basically, Fable does the stuff, and then you get lift with the finished website.
05:29So to and to do this, we need to attach these capabilities, and let me show you how quickly we can do that. Okay. So first things first, what you wanna do is make sure you make a new session, and then just create a folder, and then just create a folder with this new button, or click this and open a folder.
05:45And then I'm gonna call this animated websites, for example. Right?
05:49And then open that. And then you can see where this is the folder we're going to be working on. And then right here, you can see I'm gonna just gonna put it on auto mode so it doesn't ask me or bug me for anything.
05:59Right? Okay. The next thing what we need to do is give our Claude access to be able to create those graphics and everything and give it access to those skills for good design.
06:10And how we do that is by connecting it to Hicks Field. So let me show you how to do that. First, what we wanna do is we hit this plus button right here.
06:17We go to connectors, and we get to manage connectors. Then we hit add, add custom connector, then we need to fill some things in.
06:24And then you wanna go to hicksfield.ai/mcp. I'll have the link below. And then what you wanna do is really simply just copy this, go back to Claude, enter this here, call it Higgs field or whatever you want.
06:37You can name it your thing. And then it's gonna check the connection and make sure you are connected. And then I'm just gonna give it permission to always allow so it doesn't bother me and just can get things done.
06:50Right? Great. So then if I hit this plug button and go to connectors, you should see I have a lot of connectors that I use.
06:58But the big thing is this Higgs. Now that it has Higgs field, I can say I can ask it to create a graphic.
07:05Right? And then what you wanna do is make sure you have Fable selected because Fable works really well. And low Fable works pretty good for this.
07:13And now I'm just gonna speak to it. So let's say just to test it out, I'll show you what kind of graphics it can generate. Right?
07:20So let's see. Let me just speak to it. Hey.
07:22Uh, use Higgs field to make me assets for a dental clinic site. Everything on, let's say, a calm blue background, I need a looping video of, let's say, tiny workers in a blue polishing a giant, uh, tooth.
07:35Make sure you make a cutout PNG of a happy woman in a blue sweater laughing and a couple of friendly patient headshots. Keep it all clean, playful, and on the same blue.
07:46I'm just making it up right now just to show you that now all I'm doing is verifying that Claude can generate images and graphics with Higgskill. Right? So once this is done, I'll come back and show you.
07:57Alright. So it seems to have been done, and you can see right here it generated video.
08:04So it made the blue workers a little different this time, and then it generated the blue woman. So this can see it's like a cutout and there's a transparent background, and we can use these to make our site.
08:16Okay. So now I'm actually gonna show you a quicker hack. So in my Clot Club, also links in the description below, I have this link to templates.
08:25You can see I have a lot of different types of sites that you can copy.
08:31So let's say, for example, you like so let's say, for example, this is one of the things I have. Let's say you like this. Right?
08:38What you can do, you can copy this button right here.
08:42Again, links in the description below. Hey. What I want you to do now is create a website like what I'm pasting and use the assets that you just generated.
08:52Okay? Create that website for me. And that's it.
08:55And I pasted that, and we're gonna be going. So I'll come back once this is done. Okay.
09:00So this looks like it's done, and the site looks pretty good. You can see we generated the background image. It's right here.
09:06The woman's right here, and there's, a little floating all these things. So it's that easy to make website.
09:12And if you give it real examples for actual businesses, which I'll show you in the next step, you can actually build websites really quickly for businesses and outreach to them and ask, hey. If they want something built like this as a lead magnet.
09:25So let me show you how we can do that. Okay. Now that we have our professional looking website and we can somewhat make this at a basic level, I don't want it to just sit there looking pretty.
09:40We can use this as proof that we know how to build websites that look nice. But what we need to do actually .
09:52Right? And how we can do that is first, we can find some businesses with, let's say, outdated websites. And really simply, uh, this is just me googling around I found these random dentists.
10:03If and if I open up their website, for example, I can see a lot where, you know, it's less than desirable. And you can see that would automatically very simply reduce trust for their customers, whoever was looking for a new dentist.
10:16Right? So, basically, the workflow I'm trying to tell you about is we can find businesses with outdated websites, create a better better version of them, and then reach out with something tangible to show them. Okay?
10:29And the goal is to make this run on almost autopilot. We find the business. We research it.
10:33We rebuild the website, find the contact owner's information, and prepare the outreach. But how do we do that? Right?
10:39Alright. So for a high level overview, this is the system we'll we're building right now. And, basically, what we want to do is first do find an audit.
10:50Right? Which means we will probably look in Google Maps or a lot of different sources and collect information of some, let's say, dentists or some local businesses.
11:00Then what we wanna do is we wanna make sure we audit their site. Right? This part is really important, and we want Plot Fable to be doing this as well, and I'll show you how.
11:09And we make sure we score it. So in that audit, we wanna see if they do have a site or not. If they don't, it's easier pitch.
11:17If they do have a site, here are some other levers where if their speed to load the site is low, if they have moved to another location, or if they have broken booking links, all of these things are pretty normal.
11:30Right? Then we wanna prioritize, and we wanna craft a message.
11:34Okay. So after we find this and do the audit, which I'm going to be showing you how to do, we're gonna be building the proof if it meets a certain amount of criteria. So we build something like the website preview, then we start doing our outreach with those personalized assets.
11:53So after we do that, we have to find the owner. We have to verify that their email address works. Then we craft a personalized messages.
12:01So we basically tell them, hey. Maybe your booking speed is, like, low or something like that. So we craft those messages, then we can audit, preview, and essentially book a call and charge them a retainer or sell them the website.
12:18Okay? And you can do this for tons of types of businesses or services, but this thing was not possible before until this new invention with Fable plus Clay.
12:31And this is so cool, and I'm gonna show you what Clay really is. So so I've been using this, and I think it's a fantastic leap in actually prospecting and doing outreach. And you see clayclay.com, links in the description below.
12:45I just talked with the team, and then they hooked, uh, you guys up with some credits. So go get those below. But what Clay is is basically a system to grow your revenue, and it does all of those different things that we just mentioned.
13:00Like, it does all the scraping. It finds signals. It verifies the emails, sends in audits, etcetera.
13:06All of those. And I'll show you how to do that because I don't know honestly how to use Clay.
13:11So the nice part is that Clay very recently just released this thing called a CLI. So Clay's CLI makes it easy for us such that we can just give this to our so as long as we have a Clay account, we give this to our Claude, and we can tell it to do all of the stuff, and it gets and it becomes so easy because all we have to do is simply just speak to Claude.
13:37Okay. So let me show you how to get that done. Alright.
13:40So as an overview, what we're gonna be doing now is we have our coding agent inside our, uh, Claude. We're gonna give it access to the clay CLI, and Claude is going to use this clay CLI to find all these leads, do all the prospecting research, find all these different signals, like page speed, etcetera.
13:58It can be anything you'd like. So it's gonna enrich, which means finding the decision makers of who owns the business, write personalized emails, and then actually send it out and also automatically follow-up. Right?
14:10So this is a fantastic new application that I highly recommend you use because I've been getting so much value out of it. I wanted to show you how. Okay.
14:18So let me show you how to set this up. Okay. And setting up Clay is super simple.
14:22The first thing you need to do is, one, make sure you have an account with Clay, and you'll get a free account if you use my link below and get a bunch of credits as well. And you see they just released this new API and CLI. Right?
14:36Okay. To use that, all we need to do it's so simple to set it up. Right here, there's some instructions, but all we need to do is grab this this thing in the purple box, go back to Claude, and paste this in.
14:48And all it says is set up the Klay plugin by following the steps in this link. Okay. I'm gonna hit enter, and then let's come back.
14:55And you see, I love this way of using Clay because now I don't have to understand the UI. All I get to do is stay in Claude and get it to actually action and use Clay and get anything I want done using the software. Right?
15:10Okay. So right here, this opens up. I didn't have to do anything.
15:13I'm just gonna select my account and hit authorize, and I'm signed into Clay. As easy as that.
15:19Great. And you can see if I go back, it should say both checks pass.
15:24One thing left, ClayMCP server needs to restart, pick up this new session, only reads, which means I can go back to any other chat, open a new chat, and start using my Clay CLI. And just as an example, I can ask, hey. What can you do with the clay CLI?
15:39Okay. So you can see it has given me all these things and all these things it can do.
15:46Awesome. Now let me go back to our old chat and then actually show you how we can run a workflow using this clay CLI.
15:55And to find and sell to them is super easy. All I have to do is go back to my Claude code and just speak something like, hey, can you use the Claude sorry.
16:06Clay CLI to find dentists or other local businesses that could be strong candidates for, uh, let's say, a website redesign? User judgment, identify useful signals, like, let's say, a recent move, if they have no websites, poor page loading speed, outdated information, broken booking links, uh, maybe great reviews with a weak website, those kind of things.
16:26Right? Then open Clay. Show me a few personalized examples and maybe make a dashboard and give me a list of enriched contacts that you have found.
16:35Give me a CSV of that. Okay?
16:40Alright. So and I am going to make sure Fable is getting this done so we can go out, look through all the websites, and give me a cool report and a CSV of all the leads so we can start reaching out to them.
16:54Let's look at this. I just made it make me a dashboard because it looks a little prettier. Okay.
16:59So now you can see for BrightSmiles, this doctor, it found its LinkedIn as well, so you can do the outreach there if you want. But they're saying that the South site their site is down. You can see that they have Yelp reviews.
17:12All these signals, we have them. And then we can see their draft email. Hey.
17:16I was researching top rated austin. Dentists for your 4.6 stood out.
17:21But when I clicked it, you can see how natural this sounds. Right? When I clicked it through brilliantspines.com, the site never loaded.
17:29I tested it from a few networks, all of this stuff. And then oh, this is so cool. It even highlighted what kind of issues they are and how quickly they're fixable.
17:38Since a rebuild may be on the table, I design design fast modern dental sites, online booking built in. I can share a live demo. Would you be open to a fifteen minute call this week?
17:49This is so cool. Like, it's a good, great email. It drafted up.
17:52It sounds natural and it doesn't sound like something you would spam a million different people. And actually, this is kind of fun.
17:59Let me actually copy and paste this. And if I enter this, oh, and then you can see the site can't be reached. That's a really smart thing it has done, and I'm assuming there's a lot of other dentists it's been scraping and then doing it all of this stuff for me.
18:14So that's the power of clay. We can do this on autopilot at scale. So all the prospecting, the research, you can see it it found the issues, what basically, how you would fix it, the fact that it formalized our offer, and we can use this system to make money really, really quickly.
18:34Apart from the dashboard, I just scrolled up. They also gave me the CSV that I told it to do, and you can see there is this massive t CSV of different dentists where I can see the signals with no website, site unreachable, not mobile friendly, all this report.
18:49Right? And we can start doing outreach to them on autopilot. And let me show you how to do that.
18:55So very easily, what you can do is if you click this button, you can just show it in Finder. And you can see desk dental redesign prospects. Right?
19:04Okay. After we have that, if we go back to our clay, okay, then what we're gonna do is let's say we go back to clay and then we can import data. Right?
19:11And we can import from, let's say, CSV and then it just I'm just gonna drag it here. That is all the different leads it found for us. Right?
19:19And right here, we can add to an existing table or just new blank table. So let's complete that import. So what just happened is we have all the messages created, all all of the stuff, and all these signals.
19:33Now what we can do is basically we can start doing prospecting and sending emails to all these people like the ones I showed you. And how you do that is let's go back to home. Let's create a campaign.
19:47And then let's add a lead list. And right here, that was the dental redesign prospect. Let's select this table.
19:53And then if you want, what you can do is you can find the lead address and the columns right here. See, now the lead list is in here.
20:01Then what you need to do is probably have a lot of sender accounts. And a sender account is basically you wanna send emails from different domains so they don't get blocked or land in spam. And Clay helps you put this all in one place.
20:14So you can add an account, you can add your own account, you can buy email accounts, you can take them from Smart Lead, etcetera. And after you have these done, you add your emails.
20:25Then if you go back to your clay and just say start this campaign and hit start. And, you know, after you get to this step, what you need to do is you have all these leads and you need to send them emails. Right?
20:37But we will don't want to land in spam. And to do that, we need to warm up emails and domains and buy all of this stuff, set up infrastructure, all of that stuff. Right?
20:46But Claymings is super super easy because what you can do is you can if you don't have any of these emails, you can go to this thing called sender account, add account, and you can literally buy email accounts from here. So all you have to do is just hit continue. And let's say, you're trying to reach out to dentists.
21:00Let's say, dentist website auto I don't know.
21:04I'm making it up. You guys can put in whatever you need to hear and you can buy basically any email address that you'd like.
21:10Let's say we buy all these right now. You can say your first name, last name, whatever you need to, and then you can buy all these email accounts. Let's say let me go next.
21:19And then you can add your persona, Samin, Yasar, and right here, get all fill in all your details. Then what you can do is you can buy any email account that you want.
21:30And after you buy those okay. And let's say you buy this email address and started, then what you can do is let's say we have that email address. You can go to campaigns, and you can see I have a couple already and you can set up some new campaigns and you can manage all of them all of the campaigns through here.
21:45So you're basically sending these cold emails out that easily without having to know much and it'll also play in with Claude. It'll also make sure to do all the follow ups and whatever you need to make sure that you can book an appointment with these people. You can send them these kind of generated websites and have those automations in place because they have these workflows that you can also see.
22:07So for example, this is the workflow that got created because we just told our Clay to do it before. And you can see it gets triggered, and then what it does, it audits the dentist's website. It sees if it needs a new site.
22:20They write their email, uh, if they're qualified. If not, they don't. And then they only send these emails to qualified leads.
22:27So all of this stuff, I did not touch at all. This was Clay and this was Claude using what I told it to do to build all of this stuff.
22:36It built me a dashboard and now I can basically do Outreach on autopilot with a product and it becomes so so so easy. Alright.
22:46Now that we've actually gotten to make a website, we built a skill, and we even know how to do Outreach, What I wanna show you, and there's a reason why this looks like this, is the real opportunity is in the upsell.
22:59The website, you can sell or you even give in to someone for free just to show your competence and show them, wow.
23:07This guy is really cool. But the real magic happens when someone responds. And when someone responds, what we can do is we can help and even upsell them on things like motion graphic ads and ways that you can help their company get more customers and leads, and I'll show you why that's so important.
23:28Okay. So remember, we did a couple different things already.
23:32We used Clay to help find the right prospect and start a conversation. You can use the same approach and use that to help the company you're pitching to find more prospects.
23:46But what you can also do is upsell upsell higher value creative services. And one thing that's been really, really been viral right now is claymotion ads.
23:58So when you're running Google, Facebook ads and they look kinda like this, they've been actually converting incredibly well.
24:08Right? So this is some insight for you. They've been blowing up because they look different.
24:12They feel handmade, and immediately stop the scroll. So brands basically want this style, but most people don't know how to make it really quickly or how to even do it.
24:22So I'm about to show you how to do that so you can have an upsell to your offer. And just to show you a finished product, I wanted to show you how cool these things are. And you can see I'll show you this ad and it's incredibly well made and I'll show you how to make them after you watch this.
24:40Alright? It's so good.
24:42Thinks powders are enough. But here's the problem. Creatine is easy in powder form.
24:46It's much harder in liquid. Over time, creatine can break down in a ready to drink format. So just putting creatine into a bottle shake doesn't automatically mean it stays effective through shelf life.
24:56And if the format isn't stable, convenience starts to come at the cost of function. So we asked a different question. I noticed this is Logan Paul.
25:04Could actually deliver both. Introducing PrimeShake plus Creatine. It has three grams of creatine monohydrate, a clinically studied daily amount that supports strength, performance, and recovery.
25:15It has 32 of protein, giving you meaningful muscle support in the same can. And it uses CreaShield, our system designed to protect creatine and keep it stable in liquid, which is what makes this format possible.
25:27We also kept it practical. Three grams of sugar, 160 calories, and lactose free.
25:32So it fits into more routines without adding unnecessary friction. Because quality in this category isn't about how many clings you can print on a label, It's about whether the ingredients still works in the format you actually drink. Prime shake plus creatine,
25:46ready when you are. Drink Prime. So you see that.
25:49Right? That's so cool. You can see it used actual people and used their likeness.
25:55It used actual product, and it's so long. Right? It made sense, and it's really fun to watch these things come alive as well.
26:03Right? And they're super simple to build and only because of Fable. And let me show you how to do that.
26:08And how that's done is actually with the skill I built, it's going to be inside Cloud Club in the link below. So you can see it's basically this.
26:18Right? This is the workflow. So the workflow is essentially what happens is first, we create a brief for what the ad will look like, and then we create a lot of products or, like, any assets that we need.
26:31So for example, like, the ad I just showed you had Logan Paul and Prime. My one had me and this pink drink thing. Right?
26:41And then what happens is we use Claude Fable.
26:46It does all of this one by one just by inserting the skill. I'll show you in a bit. But it what it does, it creates, like, the first frame and the last frame.
26:54Right? So it creates the first frame of many clips and the last frame.
26:59And then what happens, it makes the video it basically makes the video between the first and the last frame.
27:08Okay? After the it does it for many clips because, let's say, C Dance two point o, any of the video models can only you know, they only have so much power, and they're not as consistent.
27:21So this is the method we use to make sure that we have a lot of really good clips. Then what we do is we stitch it all together and it becomes the final stitch like something you saw, which is a long form ad with everything built in.
27:37Alright? So that's the theory behind it. Now let's actually build one live.
27:42And stuff like this is so easy to build out after you have the right stuff. So let me show you what we need. So first of all, let's make a new session, and then let's call let's open this inside a new folder so we're a bit more organized.
27:57Let's call it Playmation ads right here.
28:02Let's open this up, and then we're gonna work over here. Again, set to auto mode. Enable auto mode.
28:07Now what I'm gonna do is let's think of something. Let's make let's stay in the dentist theme, and let's make a claymation ad for, let's say, dental clinic called Brooklyn Smiles.
28:21Alright? So, okay, so first things first, I just wanna give it the skills.
28:27I'm gonna go back. I'm gonna copy this link and go back right here.
28:31Okay. I'll put it here. And then now I'm gonna say, hey.
28:34What I want you to do is create a claymation ad about a dental service inside Brooklyn called Brooklyn Smiles and, uh, use someone like a dentist, put a voice over on it, and draft up a storyline of, let's say, someone going to the dentist, being scared and stuff like that. Create one and then show me the whole video.
28:52It can be around, let's say, fifty seconds long. Uh, I want you to use Higgs Field MCP and use C Dance model to create this.
29:01Use this skill to stitch together the whole thing and create the narrative. Alright? Okay.
29:07So it's that simple. The biggest thing is oh, I should also say, hey. Make sure to install the skill and use that.
29:13Okay. And right here and right here, I'll let it go off and then build me this thing. I'll come back when it's done.
29:21Alright. So it says it's done and just gave me a big explanation of how it was all done. And here it is right here.
29:29Let me open this up and I'll show you how it is. In Brooklyn.
29:34Okay.
29:39So let's watch this.
29:41In Brooklyn, even a toothache can't slow you down for long.
29:53When a toothache hits, look for the smile that's right around the corner.
30:06So you see how it was stitched together, different clips?
30:10One gentle checkup is all it takes.
30:18Brooklyn Smiles Dental, proudly serving the neighborhood. Brooklyn Smiles, made in Brooklyn.
30:25Come see us. We'll take care of you. Okay.
30:28So Oh, god.
30:31So you can see this whole thing how it came into play, and it was so easy to make because it was just one shot with Fable and Hicks Field because I told it what to do and gave it the right skills.
30:43With this skill, what you can do is you can build these ads and you can start showing it to other people as well. Right?
30:51And that is a massive advantage when people are trying to scale their ads and then their marketing and trying to get new customers. When you can do these kind of new creative styles that are always going viral and you can have and you can have Fable do this on autopilot on a routine, this becomes so easy for you to upsell and create these on autopilot one thing at a time.
31:14Right? Now let me show you how to take this one step further and make it more valuable. Okay.
31:19So the opportunity and how we make this way more valuable is not by only just making upsells for service based businesses that are local, like dentists or whatnot.
31:31We can now with this new skill we just learned, we can take it to the ecomm brand and the ecomm market, which is massive. So and, basically, what happens is a lot of ecommerce brands basically, you will see this happening all the time, run the same ads for way, way, way too long. And what happens is people stop noticing their ads.
31:50That means their clicks fall and their acquisition costs rise a lot. Right? So what we can do now is use Klay to find these signals of these p brands with stagnating ads.
32:02Right? Then what we can do is we can reach out with personalized claymation ad concepts so we can build it for them.
32:11So we can build those claymation ads for them and send it to them. Right? This basically creates a scroll stopping creative, which means these brands gets way more ads to test and grows way more.
32:23Basically, what we do is we're looking for the fatigue with Klay, and we're gonna be using our skill and monetizing that. So let me show you how to do that, and it's so simple. And building it, especially the workflows, is so easy with using the things we just learned before.
32:37Right? So remember how we went through a workflow? We're gonna be doing a very similar thing.
32:41So here, I'll just talk to it. Hey. Uh, can you use the CLI clay CLI to basically build a workflow, check a brand if it's a good fit for our website based on if their ads are stale or if they're hiring, let's say, UGC creators.
32:57Right? If what I'm trying to figure out is if they would have the need for good claymation ads.
33:04If the brand is a good fit, then find a decision maker and then draft an email up so we can send it to them. So we can start finding them in small batches for brands, and we can start doing outbound in The United States.
33:19Great. So and you can see I have Fable five, and I will go. And once this is done, I'll come back.
33:25Okay. This got done and then made me this dashboard. That's what I asked it for.
33:29Let's go look at it. Right? So you can see this is the Claymation ad outreach pipeline, and it sourced a 100 brands and basically made a couple emails.
33:38And let's go read them to see what it did. Right? So there's a couple brands, Weirfigs, Puffy, Ritual, all of these.
33:46Let's check this out. So so what it did, you can see it found four Figs. It found the VP of Growth and Media, their email, and drafted this email.
33:57I was in the Meta Ads library this week, noticed Figs has 237 ads, but top performers have been running the same 100% hook since eighty three days and counting almost all static images.
34:10That usually means CPMs are creeping up while CTR shifts down. Really good. I also saw you're hiring a video editor in Santa Monica, so Fresh Motion Creative is clearly on the road map.
34:20That's really cool. Okay. So did you see it put a signal as if they're hiring a video editor?
34:26Right? And now they're saying while the ramps, I'd like to make something for you from free, a claymation style video for figs scrubs, a hand sculpted cleaners shift to sit.
34:40This is really cool. No strings attached. I'll produce the concept, run it for you.
34:43If it wins, worth the fifteen minute call. Great, great email. Super clear, personalized to actually do and be effective, gave reasons why.
34:55Fantastic. I love reading these because they're just so well made. Now I can always just be like, hey, use Clay's sequencer to go send these out.
35:04And then I can just manage my entire marketing strategy and outreach and prospecting from one tool, which is just Claude. I love that I can do that, and I wanted to make sure you guys know how to.
35:16And if you're curious to see it, just head over to my workflows and it built out this thing where it, you know, checks out with Klay their meta ads and then sees if they're hiring any job openings for UGC creators, if they're split testing many ads, finds their senior marketer, if they find their email, basically, you find their email, and then you generate personal email.
35:37And then you can basically add it to your campaign. Alright. So the next use case I wanna go through, and this is probably one of my favorite use cases, is making Fable my agentic video editor.
35:49Alright? And what I can do is let's say I'm shooting a YouTube video like this or even like a short form reel, and I want to publish high quality stuff. Right?
35:58So whenever I'm talking in the reels, I will make a lot of mistakes. So let's say I'm reading from a script from a teleprompter or something like that, I will say I will have a lot of ums, ahs, long pauses, and, you know, bad takes that I'll take over and over.
36:14And I need to clean that up and that takes a lot of time. Right? My favorite thing for Fable to do is essentially take I can just give it that raw clip, give it a skill, and what it's gonna do because it has such good video and audio understanding, it's good for long running tasks, and video editing is a pretty heavy task.
36:35So and because it has taste, it can essentially understand which ones are bad takes, which ones are ums and ahs, decide which takes to keep, and then edit the whole thing together. So it can give me a strong first cut, and it can also add in stuff like b roll and all that stuff.
36:56So let me show you how to do that because it's so cool. And just to show you a quick example, I just filmed this a while back and I will edit this clip. And you can notice that it will have a lot of ums, ahs, bad takes, pauses, and you'll see the finished results after we're done with it.
37:14So let's take a look at this. If you, um, if if you wanna put yourself into AI videos, start by creating a Hicksfield soul.
37:23Upload reference first, upload a reference picture of yourself, then ask Claude to create a soul, then ask Claude to create a soul and name it something simple.
37:35Now future generations can simply now future generations can simply refer to your now future generations can simply refer to your Hicksfield soul rather than you having to describe your face every time, and you can make stuff like this.
37:51Okay. So you noticed how oh god. In It did a lot of a few where I may had some bad takes and I even referred to this, and I'd probably have to give it some context on what this is.
38:04But at the end. But, you know, there's a lot of stuff to be done to make sure that clip is actually good quality. So let me show you how I do that.
38:14In my school again, I have two more things that I wanna take. So first, this skill, it basically adds b roll.
38:22And I'm gonna go to my Claude. I'm going to paste this here, and then I'm going to also take another skill, which is this one.
38:33So this will cut the video. So just to explain, the this skill cuts the video, gets out rid of all the ums, ahs, bad takes, etcetera, and this skill helps visualize it.
38:45Okay? So right here, because video editing takes a long time and it requires a lot of taste, I'm going to use high for this. Alright?
38:54Now what I'm gonna do is I'm going to drag in this clip over here. And then all I'm going to say is, hey.
39:03Can you install the skill that I have listed right here? And with these skills, I want you to edit the video. Make sure you go through the first pass, cut out all the ums and ahs, and then give me a finished product.
39:15And in terms, at the end of the video, I think I say something like like this. What I want you to do in my YouTube, go look up my video where I talk about the three Hicksfield and Claude use cases and take the World Cup video from there, the way I put myself, and then edit only that piece, put that at the end where I reference it.
39:39Okay? Alright. So it should be as simple as that.
39:45What it's gonna do is install these skills, take a pass at the video, and I'll come back once it's done, and it should be relatively okay.
39:54Okay. So it gave me an example, and here's, oh my god, the finished example. Let's take a look, and I'll show you everything it just did.
40:02Alright? If you wanna put yourself into AI videos, start by creating a Higgs field soul. First, upload a reference picture of yourself, then ask Claude to create a soul and name it something simple.
40:15Now future generations can simply refer to your Hicksfield soul rather than you having to describe your face every time, and you can make stuff like this.
40:27So cool. Right? The Adjentic bidder video editor use case is one of my favorites, and I use this stuff all the time.
40:36And let me show you this. This is my YouTube channel, and all of these, you can see, gets uploaded and done on autopilot because I just put what I showed you on a routine.
40:48It's a crazy, crazy piece of software that I use, and I can really take advantage of it to grow my YouTube channel super easily. Right?
40:57All it does, it takes my videos and it clips them up and then creates Shorts out of them.
41:04Right? It's a fantastic way to actually up your content, and I also upload these on TikTok, Instagram, Twitter, all these different things and grow all my brands there as well.
41:16And, you know, you can run the same play, which is funny. You can find the signals. Like, you can see a YouTube channel and get Clay to build a list of coaches, creators who basically want to grow their audience and get more leads and customers.
41:33You can see how you can take a raw recording from Fable. You can clip it up and make it into clips and then post so they can post consistently. Right?
41:41This is super useful. And, you know, the the signals you should be looking for are you should see if their videos if they're too so you should see how often they're posting because all content creators really need to post consistently.
41:56Right? If they have irregular uploads, if they have few or no shorts, especially YouTubers, if they're, you know, hiring an editor or has a sponsor or a course link, you can use these signals to do the outreach really simply with the same process I showed you.
42:12Klay becomes super useful if you if if you're trying to monetize these kind of engines that you're building. And you can do this on autopilot because all you're doing is just going to Claude saying the exact same thing, like, find the signals, make me a list of creators or coaches with these signals, and then draft emails and start sending it to them.
42:35This becomes a crazy big opportunity where you can help people like creators find the bottleneck and then sell the output.
42:44Okay. The next use case I wanna show you is using Fable to create an AI operating system or an agentic OS like Jarvis. Right?
42:54And Fable is literally perfect for building things like Jarvis. It brings the whole intelligence. It can connect the tools.
43:01It understands the business. It can reason, make really good judgment and decisions, and even build automations.
43:08It basically , but just something that builds your command center. Right?
43:13What ends up happening, it becomes one place to work. What you can use Jarvis to do is basically build your agentic operating system. All your tasks happen in one place from one platform, and, basically, it has its hand inside all parts of your business.
43:30And this is perfect for small teams or solo founders to get their work done faster and move faster with a much smaller team. I'm actually gonna show you an example of an AI operating system that I have.
43:43I'll attach this after this. Check that out, and I'll show you how you can build that and how you can start selling it. So for this build, what I wanted to show you is this thing we have built inside our ClockClub, and we call it agent club.
43:57Right? And you can see, uh, I'm set up another camera here so you can see my all my screens. And you can see this is my primary screen.
44:03This is my secondary screen. And right here, we have this thing, and we built this because I got tired of having to chat with my Hermes from one place and then my codex from another and then plot code from another.
44:16Right? So we built one destination that I can manage all my chats and agents.
44:21So you can see right here. Okay? So that's one thing.
44:25But the nice part about it is I can also remote into it by scanning this QR code, or I also have an app on my phone, and I can connect it to all the channels like we were doing back before. Right? Now I wanna show you the thing that's been most requested from me, and it's this thing called Jarvis mode.
44:43And Jarvis mode is pretty cool. What it does is I help it, you know, start my day, plan my day, and I can talk to it as well if I'd like. Maybe I'll show you a demo.
44:51So it activates after I, uh, basically just say a keyword. And let's say, uh, I'm gonna say the keyword now and you can see it happen. What can it can do is basically control my computer.
45:02It controls my computer. It opens up up, shows me, and then gives me, like, a whole rundown. And you can see on the left hand side, it already has something.
45:10But let me try this out.
45:17Okay. Good morning, Jarvis. What's my day looking like?
45:22Good morning, sir. I've gone ahead and organized your calendar. At 09:30, we're starting with some deep work to finally finish up the Hermes agent course.
45:32You've been taking way too long on that one. At eleven, I'm pulling up your school community so you can respond to the people, uh, that asked questions overnight.
45:42At 01:15, you got new member intros and unanswered posts waiting on you. Quick heads up.
45:49You got a friend's birthday at seven tonight. So let's start wrapping the day around five instead of pushing later. Your main goal today is finishing the Hermes course.
45:59Three steps left. One, make the tutorial on how to build Jarvis. Two, show them how to use Hermes and Fable together.
46:08That's fresh. It just dropped. You should turn that into its own video too.
46:13Three, send it to your editor. I've organized your calendar to roughly match when each of these should happen. One more thing, I've already started the scripts for your Fable YouTube video.
46:22They're sitting in your multi year project folder. And I've written the real scripts too, so you can start filming whenever you're ready. But for now, let's go ahead and get the Hermes course finished.
46:36Okay. Thanks, Jarvis. And you can see I'm gonna exit this right now, and it stopped glowing when it's started speaking this thing.
46:43But essentially oh, actually, let me just go back. What I wanted to show you is right here, you can see it has my agenda and the top three things I should be doing. And, also, you can see just because I activated it today, it gave me and showed me my calendar on and, you know, it it colored everything, organized everything, and told me to wrap up because of my friend's birthday later than I have to commute to.
47:06But, you know, this is really cool. And what it's done, I also, you know, voice cloned Paul Bettany's voice and put it on my Jarvis just just for fun. But I'll show you how to build this, and it's super fun.
47:19Let's get into it because there's a lot of moving pieces here, but it's really cool to use, and you can even take it and sell it to anyone if you'd like. Alright. So hopefully, you saw the power of Jarvis and all the things it's connected to and what it can do.
47:31I personally find it really cool to use, but the biggest thing is how I use it across my operating systems with with systems like, you see, MultiCA, where I have my Claude and my Hermes agent working across tasks, and I can interact with it.
47:48It has its squad, so it's controlling my Claude fable, etcetera, to get things done. Right? And, you know, someone who might need this is a solo SaaS founder, a creator, or an agency owner, or a coach.
48:02If they have a small team, you can always use Clay and use these signals to see if someone's struggling with too many tools, they're hiring VAs, or they recently just launched something.
48:13You can always pitch them something like Jarvis. And, you know, they will always buy because admins steal so much time and follow ups missed and, you know, they don't want to hire a team and they want to token max and use AI.
48:26That's the offer for Jarvis. Right? And if you do want to install Jarvis, I'm gonna say, watch this course right here.
48:34Or if you're already a part of Cloud Club, I already have something here for you guys so you can set up your own Jarvis AI, and you can take that and sell it at sell it to any founder you would like using the clay workflow I showed you.
The Hook
The bait, then the rug-pull.
Before Claude's Fable model disappears behind API pricing, the video runs through five ways to turn it into a paid service: an AI website builder wired to image and video generation, a Clay-powered outreach machine that emails prospects on its own, a claymation ad factory, an agentic video editor, and a voice-controlled command center called Jarvis.
Named ideas worth stealing.
10:39model
Trust to Revenue: The Autopilot Website System
- Find + Audit
- Build the Proof
- Outreach + Close
A three-stage pipeline for turning outdated local-business websites into paying clients: find and score businesses on site signals, build a redesigned website as proof, then find the owner, verify their email, and send a personalized pitch.
Steal forany cold-outreach offer built around a free proof-of-work asset
32:03concept
Why Ecom Brands Stagnate — the Creative Fatigue Loop
- Same ads run too long
- People stop noticing
- CTR falls / CAC rises
- Creative fatigue sets in
Explains why running one ad creative too long quietly kills performance, and reframes 'find the fatigue, sell the refresh' as the pitch for new ad concepts.
Steal forany paid-ads or creative-services outreach pitch
27:32list
Claymation ad production pipeline
- Brief
- Storyboard
- Frames
- Prompts
- Transitions
- Stitch
The assembly-line method for building a long-form AI video ad from short clips: generate a first and last frame for each clip, animate between them, then stitch multiple clips into one continuous ad.
Steal forany AI video-ad production workflow using short-clip video models
47:25model
Who Needs Jarvis and Why They Buy
- Who to target
- Buying signals
- Why they buy
- The offer
A targeting framework for selling an AI command-center product: target founders with demand and an operations problem, watch for signals like recent hiring or falling behind, and sell against admin overload and missed follow-ups.
Steal forany AI ops or executive-assistant product's sales messaging
How they asked for the click.
VERBAL ASK
08:15product
“in my Claude Club, also links in the description below, I have this link to templates”
Soft-pitches his paid community ('Claude Club') as the source of website templates and installable skills throughout the video, alongside affiliate links for Clay and Higgsfield, then repeats the plug at the close — the video functions as top-of-funnel content for the community and its skills marketplace.
MENTIONED ON CAMERA
Visual structure at a glance.
