How To Use Claude To Grow Your Instagram On Autopilot
A solo host walks through the RAMP framework — Research, Assemble, Multiply, Process — for handing an Instagram content pipeline to an agentic AI tool, one recurring problem at a time.
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Big Idea
The argument in one line.
An agentic AI tool like Claude can run nearly every non-creative stage of a content pipeline — research, script review, shot planning, editing, and scheduling — as long as a person still supplies the ideas and judgment.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A solo creator or small team posting regularly on Instagram who feels overwhelmed juggling research, scripting, filming, editing, and scheduling by hand.
Someone comfortable describing a workflow in plain language and letting an AI agent build and run it, without wanting to learn to code.
A creator already using or curious about Claude, Claude Code, or Claude Cowork who wants concrete use cases beyond "write me a caption."
Anyone who has fewer than two weeks of content ready at any given time and wants a structural fix, not just more willpower.
SKIP IF…
You're looking for hook-writing or caption-writing prompts — this covers workflow automation, not copywriting technique.
You need exact technical setup steps — the video describes what to build conceptually, not how to configure it (that's reserved for the host's paid webinar).
TL;DR
The full version, fast.
Posting consistently on Instagram breaks down into seven recurring problems: not knowing what to post, weak hooks, inefficient filming, constant task-switching, skipping carousels, having no real content buffer, and not understanding why posts succeed or fail. The RAMP framework — Research, Assemble, Multiply, Process — assigns each problem to a workflow built with an agentic AI tool rather than a single chatbot prompt. Instead of asking AI to write a caption, the system has it generate weekly research summaries from saved inspiration, grade scripts against a "would a stranger understand this" test, build shot lists ordered by complexity and location, turn existing reels into carousels, and manage a scheduling calendar under fixed rules. The actionable point: describe the workflow in plain language and let the tool build it — no coding required.
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01 · The AI Instagram System That Runs Your Content
Cold open: 1,800 days of consecutive posting, a promise of the full AI system, and the caveat that AI is the engine but you still have to drive the car.
00:55 – 02:07
02 · The RAMP Framework
Introduces RAMP — Research, Assemble, Multiply, Process — as the four-part structure for the rest of the episode, and states Claude's edge over a plain chatbot: it can take actions, not just generate text.
02:07 – 04:43
03 · AI Content Research
Problem 1: not knowing what to post, usually caused by the curse of knowledge. Recommends a weekly research summary built from a list of favorite accounts plus a personal saved-posts folder, via Claude or Poppy AI.
04:43 – 07:14
04 · AI Hooks That Stop the Scroll
Problem 2: bad hooks. Skip rate is the algorithm's first signal. The test for any hook: would this make sense to a total stranger?
07:14 – 11:17
05 · Let AI Improve Your Scripts
Recommends a manual or automated script-review workflow that grades scripts against the stranger test, plus a Shopify sponsor read.
11:17 – 14:24
06 · Batch Film Content With AI
Problem 3: inefficient filming from having no plan. Recommends having Claude build a shot list ordered first by complexity (easy single-take reels first), then by location.
14:24 – 19:00
07 · Stop Task Switching
Problem 4: constant task switching between writing, filming, editing, and scheduling. Recommends batching each stage across dedicated blocks of time, and using AI (with Remotion or Gling AI) as a rough-cut editor. Includes a Wealthfront sponsor read.
19:00 – 21:04
08 · Turn Reels Into Carousels
Problem 5: no carousels, despite carousels often out-reaching reels. Recommends feeding existing scripts/transcripts/captions into Canva templates via Claude Cowork.
21:04 – 24:46
09 · Schedule Instagram Posts With AI
Problem 6: no scheduling buffer. Recommends a two-week posting freeze to build a real backlog, then having Claude Cowork schedule and re-schedule posts in Metricool under fixed rules.
24:46 – 26:14
10 · AI Analytics That Improve Content
Problem 7: not knowing why posts do or don't work. Recommends relying on a proven rotation of topics/formats plus an AI-built dashboard that surfaces performance patterns.
26:14 – 26:49
11 · Build Your First AI Automation
Closing challenge: build one automation from the RAMP method today, plus a subscribe ask.
Atomic Insights
Lines worth screenshotting.
Not knowing what to post is usually the curse of knowledge, not a lack of ideas — experts forget what confused them as beginners.
A reel's skip rate in the first three seconds is the first signal Instagram's algorithm checks, before it ever weighs likes or shares.
The reliable hook test is whether a total stranger with zero context would understand it and want to keep watching.
Carousels often out-reach reels at equal engagement, but most creators skip them because a second production pass feels like duplicate work.
Most creators have less than two weeks of ready-to-post content at any time, which is a structural cause of burnout.
A deliberate two-week freeze on posting, spent entirely on research and production, can build a real content buffer instead of a content deficit.
Ordering a filming session by shot complexity and then by location cuts the reset time that makes batch-filming inefficient.
Every task switch — from writing to filming to editing to scheduling — costs both the switch time and the momentum built up in the prior task.
Feeding an AI agent your existing scripts, transcripts, and captions can convert already-produced reels into carousels without new creative effort.
Scheduling over 150 posts up to six months out treats scheduling as a rules-based system, not a manual daily task.
An AI-built content dashboard can surface why posts succeeded or failed by finding patterns a creator is too close to their own work to notice.
Describing a workflow in plain language to an agentic AI tool, and correcting its output, replaces needing to know how to code.
Takeaway
Claude can run your whole content pipeline except the parts that require you.
AI WORKFLOW
The transferable lesson isn't a caption prompt — it's that an agentic AI tool can own research, script review, shot planning, editing, carousel creation, and scheduling, as long as a person still supplies the ideas and judgment.
02The RAMP Framework
RAMP breaks content operations into four stages — Research, Assemble, Multiply, Process — so each part of the pipeline can be delegated separately instead of treated as one undifferentiated task.
The framework only works if a person already understands the underlying strategy well enough to steer it; the AI executes steps, it doesn't replace strategic judgment.
03AI Content Research
Not knowing what to post is usually the curse of knowledge, not a lack of ideas — experts forget what confused them as beginners, so mining your own saved inspiration surfaces ideas you're too close to see.
A weekly research summary generated from a fixed list of favorite accounts plus a personal saved-posts folder turns idea-gathering into a recurring input instead of a blank-page problem.
04AI Hooks That Stop the Scroll
Skip rate — whether viewers keep watching past the first three seconds — is the first signal the algorithm checks, before it ever weighs likes or shares.
The reliable hook test is whether it would make sense to a total stranger with zero context; most weak hooks fail because the creator is too familiar with their own material to notice the gap.
05Let AI Improve Your Scripts
A script-review workflow, whether manual or automated, gives a pass/fail or graded critique against the stranger test, catching unclear language before it costs watch time.
Describing a workflow in plain language to an AI agent, and correcting it when it gets something wrong, replaces needing to know how to code or configure automation platforms.
06Batch Film Content With AI
Inefficient filming comes from having no plan — figuring out wardrobe, location, and shot order live on camera wastes time and breaks momentum.
Ordering a shoot by complexity (single-take content first, multi-shot content next) and then by location cuts setup and reset time across a multi-reel filming session.
07Stop Task Switching
Every task switch — writing, then filming, then editing, then scheduling — costs both the switch time and the momentum built up in the prior task.
An AI agent pointed at raw footage can produce a usable rough-cut first pass, freeing the creator to spend time only on what requires being on camera.
08Turn Reels Into Carousels
Carousels often out-reach reels at equal engagement, but most creators skip them because a second graphic-heavy production pass feels like duplicate work.
Feeding an AI agent the scripts, transcripts, and captions already produced for a reel, routed through a pre-built template, converts existing content into a carousel without new creative effort.
09Schedule Instagram Posts With AI
Most creators have less than two weeks of ready-to-post content at any time, which is a structural source of burnout.
A deliberate two-week freeze on posting, spent purely on research and production, can build a real content buffer instead of a content deficit.
A defined rule set for spacing and topic variety lets an agent handle the mechanical act of scheduling and re-scheduling posts on a recurring cadence without manual calendar work.
10AI Analytics That Improve Content
Relying on a fixed rotation of proven topics and formats reduces the pressure to constantly invent new content while still leaving room for planned experimentation.
An AI-built performance dashboard can surface patterns in what succeeds or fails that a creator is too close to their own content to notice.
Glossary
Terms worth knowing.
Claude Cowork
An agentic mode of Claude that can carry out multi-step tasks on a recurring schedule — generating a research summary, scheduling posts, building a dashboard — rather than just answering a single prompt.
Claude Code
Anthropic's coding-focused AI agent, used here to build custom tools like content-performance dashboards without the creator having to write code themselves.
Curse of knowledge
A cognitive bias where an expert can't easily recall what it was like not to know something, making it hard to judge whether their content will make sense to a beginner or stranger.
Skip rate
The percentage of viewers who scroll past a video within its first few seconds; one of the first signals a platform's algorithm uses to decide how widely to distribute a post.
Carousel
A multi-image or multi-slide Instagram post format, distinct from a single Reel or photo, often built from graphics or text slides.
RAMP framework
A four-stage content system — Research, Assemble, Multiply, Process — used to organize which part of a content pipeline gets automated at each step.
“If you were to put a toddler behind the wheel of a formula one car, you would probably wouldn't get off the line — and the same is true with growing on Instagram.”
Punchy metaphor for why AI power without strategy fails.→ TikTok hook↗ Tweet quote
02:44
“It's really hard to remember what it was like to be a beginner.”
Concise statement of the curse of knowledge, universally relatable.→ IG reel cold open↗ Tweet quote
05:37
“Would this make sense to a stranger?”
A one-line litmus test creators can apply immediately.→ newsletter pull-quote↗ Tweet quote
21:27
“Do you have at least fourteen days of content that is already done, edited, captioned, and scheduled?”
Direct, uncomfortable question that reframes burnout as a buffer problem.→ TikTok hook↗ Tweet quote
22:20
“Don't post a single post for the next two weeks.”
Contrarian advice that stops the scroll for creators used to daily-posting pressure.→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphoranalogystory
00:00I posted over eighteen hundred straight days on Instagram, and in today's episode, I'm gonna share with you the exact AI system that I wish I had from day one and that I'm so thankful I'm using today. Specifically, in today's episode, I'm gonna show you the exact system that you can build using Claude to almost essentially run your entire Instagram on autopilot.
00:20I'm not talking about write me a caption or come up with my script or what should I post on my reels. I'm talking about an entire system that runs itself. And while this engine is super powerful, if you were to put a toddler behind the wheel of a formula one car, you would probably wouldn't get off the line and the same is true with growing on Instagram.
00:38So yes, while AI is going to be the engine, while Claude and Claude code and Claude co work are going to help you accelerate this process, you ultimately still have to know how to drive the car. And so at the end of the month of July, I'm going to be hosting a series of webinars that I want to invite you to attend.
00:55I'll put the link down in the show notes below, and that is where I will teach you the a to z guide of how to actually grow on Instagram in less than fifteen minutes per day. But today, I'm gonna walk you through my ramp framework, r a m p.
01:11These are the four steps that we're going to focus on today and the four things that we are going to use Claude to help us manage. And the reason that I recommend using Claude over any other AI chatbot is that Claude isn't just any other AI chatbot. With Claude Code and Claude Cowork, you can build apps and you can have Claude actually take actions for you.
01:30So to use the classic example of write me a caption, instead of just having chat GPT write you a caption, you could have the AI tool write you the caption and then add the caption to the post, schedule the post, push it out at the exact moment that it is optimally going to get the most engagement, and then learn from the post.
01:48So it's able to actually take actions, not just write things. But I've talked about Clog quite a bit in some of my recent episodes, so I'm not gonna bore you by talking about all of the basics today.
01:57Let's get right into the strategy. The r in RAMP stands for research. This is the ideation phase.
02:03This is where you are deciding what it is that you're going to post. Throughout this ramp workflow, there are going to be seven key problems that I identified that Clog can help you solve that will either help you save time, energy, effort, or creativity. And the first problem is, I don't know what to post.
02:20Such a common problem. Such a common point that people get stuck on just not even knowing where to begin. And I think not knowing what to post is caused by one of two main culprits.
02:29One, being just lack of ideas. Like you just genuinely have no idea what you could even talk about. Like, you have no idea what in the world you could even post about.
02:38And I think that that is the minority of people. I think the majority of people are actually stuck because of the curse of knowledge. It's really hard to remember what it was like to be a beginner.
02:48As an expert, as someone who has a personal brand, as someone who has some sort of knowledge or experience or credibility in a certain field, it's really hard to put yourself in the shoes of the beginner and not know what you currently know. And so that is exactly where Claude Cowork can come in. Essentially, you're going to task Claude Cowork with the weekly responsibility of creating an Instagram research summary for you.
03:09In order to do this, you have two main options. Option number one is to just use Claude. Option number two is to use a more advanced tool like Poppy AI that still ultimately relies on Clog for a lot of its job, but it's a little bit more advanced.
03:23It has some extra benefits and features, like the ability to actually look at content and describe it visually, not just, like, transcribe what the text is saying.
03:32To set this up, you're going to use your own taste and preferences to select your favorite accounts, maybe compellers, maybe people outside of your niche, whatever, just your favorite accounts, your favorite content creators, the people who you look up to, the people who you want an audience like theirs, or you wanna create content in the way they do, and you are going to give the links to these profiles either to Claude, or you're going to put them into a Poppy AI board.
03:56In addition to your favorite profiles, the profiles that you want Claude or Poppy to emulate, I also recommend connecting it to some sort of saved folder. Whether you have a saved folder on Instagram or you have some fancy Google Sheet that can track all of your saved posts, you want to give Claude or Poppy access to that so that it's able to pull inspiration not just from these 10 stock accounts, but from any post that has inspired you in the last seven days.
04:20If you want a little bit more detail on how to set that up, I covered that a few weeks ago in a previous episode, so I will link that up somewhere on the screen right now and in the show notes. But essentially, what you're going to then have either Claude or Poppy AI do is once a week, go through the most recent posts on one of your 10 favorite profiles or go through all of your recently saved inspiration posts and generate ideas from them.
04:43Come up with actual things that you could post about topics you could cover, formats you could experiment with based off of what you have actually been inspired by in the real world, and then just connecting it to your niche. The second big problem that people face is bad hooks. Your hook is everything.
04:59The first thing that the algorithm looks at is whether or not your reel has a good skip rate. If a lot of people are skipping your reel, it's not very engaging. It doesn't matter what you said in the rest of the reel, people are skipping it, so Instagram ain't gonna show it to nobody.
05:12But if you have a really low skip rate, which means that people are not skipping your reel, they're watching past the first three seconds, then Instagram says, hey. Maybe this is a good reel, and it starts looking at other factors such as likes and shares. But it all ultimately goes back to the hook.
05:26The hook is ultimately what decides whether or not the reel will live or die. But I believe one of the reasons that people's hooks suck is kind of, again, the curse of knowledge. They're kind of like jumping in mid conversation or they don't understand whether or not the reel would make sense to a stranger.
05:41And that is ultimately the litmus test that I need your reels to pass. Would this make sense to a stranger? The words that you're saying, are they simple?
05:49Are they concise? Are they easy to understand? The visual on the screen, is it grabbing my attention?
05:54Is it easy to understand? Can I decipher what I'm looking at? Those things are essential if you want to hook someone in to watch the rest of your video.
06:02But again, because of the curse of knowledge, you might think, well, yeah, this is obvious. This is simple. But this is only obvious and simple because you've been doing this thing for five years.
06:10Is this attention grabbing? Well, yeah, I think it is attention grabbing because you know exactly what this visual is. You know exactly what I'm looking at, but a stranger doesn't.
06:18A stranger doesn't know why they're looking at it. You have the context of every other reel that you've posted and everything else that you have lived and shared over the last few months or years, but most people who are viewing your reels are either literal strangers who have never seen your content before, or they're followers, but they're still basically strangers because they don't see your content that often.
06:37And so we are going to use Claude to do this litmus test for us, to decide whether or not this would make sense to a stranger. And to take it a step further, whether or not it would actually be attention grabbing and stop the scroll of a stranger. The automation that I would recommend building to solve this problem is one of two things.
06:55Either an automation that is going to come up with hooks for you that accomplish everything that we talked about so far, or an automation that's going to read through the scripts that you have written, the hooks that you have come up with, and help you either refine them or approve them or just decide whether or not they pass the test.
07:14The easiest way to do this is just to use good old basic Claude and to copy and paste your scripts or your ideas right into Claude, and then give it the instructions about the litmus test that we've been talking about. The kind of middle ground would be to have an automated task using Claude Cowork, where it is pointed at a database where you keep your scripts, maybe like a Google Drive.
07:35And then once a week, it's going to go through the scripts you have written in Google Drive and give you a pass or fail. It could give you a grade. It could give you feedback, however much detail you want it to give you.
07:45And then the third and most advanced way that you could build this is using a tool, again, like Poppy AI, where it's analyzing content. It's analyzing what you've posted in the past.
07:54It's analyzing your competitors. It's analyzing your favorite accounts. It's analyzing the post that you have saved, and then it is using all of that information to come up with scripts for you.
08:04Back in 2016, when I started my first real online business, I remember that my head was filled with so many what ifs. What if no one buys this? What if I'm an impostor?
08:15What if there's no market? What if I can't sell? What if what if what if?
08:19What if this is all just a big waste of time and I'm just banging my head against the wall? But what I wish someone told me back then is just like you can imagine all the negative what ifs, there are just as many if not more positive what ifs. What if this works out?
08:33What if this is my breakthrough? What if this is what sets me financially free? And thanks to one of today's sponsors, Shopify, it's easier than ever to turn those positive what ifs into reality.
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09:39Go to shopify.com/tribe. That's shopif.com/tribe. Real quick though, I wanna pause and say you might already be asking yourself, you might already be frustrated watching this thinking, how do I build this?
09:53I don't know how to create any of this, Brock. Neither do I, and that is the magic of using a tool like Claude Cowork. You can just describe to it what you want.
10:01You can basically regurgitate what I'm saying in this podcast into your Claude Cowork, and then have it build the thing for you. And if it builds something wrong, tell it what you want differently.
10:12Talk to it like you would a human being. You don't have to know how to code. You don't have to know how to set anything up.
10:17All you have to do is use your human brain to imagine what could be possible. Oh, well, I think it would be really, really helpful if when I see a post that I'm really inspired by, I could save it, and then Claude Code could reference it.
10:30Okay. We'll tell Claude Code that and have it come up with the solution for you. It'll probably walk you through setting up an automation, so with one click when you save a post, it goes into some special folder, or it goes into some special Google Drive, or some special Google document, and then it is able to set up its own reoccurring task to then go into that document and pull out the saved post, and then analyze it, and then give you feedback as to why it was inspirational, and how you could use it in your account.
10:54Again, you don't have to be tacky. I don't know how to set any of this up myself. Just stay in Claude Cowork.
11:00Stay in Claude Code. Stay in Claude. That is what I want you to do.
11:04That's what I wanna challenge you to do. Don't leave it. Don't get frustrated and go try to build something on your own.
11:08Just continue asking it questions and pushing it to either find a solution, or to have you help it create that solution. That was all part of the r in the RAMP method, the research phase. Now we're gonna move on to the a, which stands for assemble, which is when you are creating, when you're putting together your reels, when you're making your carousels, when you're filming your actual content, how can Claude help you be more efficient in that process?
11:33Well, speaking of efficiency, problem number three that I want to address is inefficient filming. And I think inefficient filming is caused by a few root causes, and those causes ultimately boil down to not having a plan.
11:44You just start recording. You have like a random script and you're like, alright, well, I guess I'm just gonna start filming this now. And then halfway through, you're like, oh, yeah.
11:51I I should probably go stand over here for this. Oh, oh, yeah. I should probably have a prop for this part of the reel.
11:56Oh, you know what? I should probably change scenes. Oh, you know what?
11:58I should probably change shirts that are not in the same exact clothes in every single reel. It's inefficient and it slows you down. Even if you're just doing something as simple as a talking head reel, where you have one camera here and one camera here and you're going back and forth, you don't want to have to keep stopping while you're filming so you film clip number one, and then clip number two, and then clip number three.
12:15Instead, you wanna film clip number one, three, five, two, four, six. That way it's much more efficient, and you're able to get done filming that much faster, and you're able to take those windows of time when you're feeling good, looking good, and ready to record, whether it's thirty minutes or three hours, and actually make the most of them.
12:33And so the automation that I recommend building here is having Claude create your shot list for you. Basically, have Claude be your director and tell you when you need to film what.
12:43The way that I do this is I have it first prioritize low hanging fruit. So if there's a reel that doesn't require any cuts, it can all just be filmed in one take, in one single shot talking to one camera, I'm gonna start with that because that's easy. That's low hanging fruit.
12:57That's a reel that's gonna take me two or three minutes to record. Then I have it go for the easy content that might require multiple shots, but it's still simple. It's a reel that's going to be seventeen seconds long.
13:09It is a b roll clip that's going to be three seconds. Right? It's these short, little, easy content, and then I have it sort everything based off of location.
13:18So if I'm going to batch, let's say, seven reels in an hour, and three of them are going to be in my office, well, then I wanna record all three of those at the same time in my office. Even if the third one might be a little bit more complex, might take a little bit more time, it's still more efficient to stay in my office and record one, two, three than it is to record number one and number two in my office, and then go out my living room and film a couple more, and then go in my backyard and film a couple more, and then come back to my office for the final reel.
13:44That's how I like to break things down. You might have a different exact protocol that you like to follow when you're filming your reels, but essentially, you are having Claude be your director.
13:53You're having it take the entire set of scripts or the reels that you plan on creating in a certain day, and you're having it plan them out for maximum efficiency. And again, you could do this manually by taking all of your scripts and copying and pasting them into normal Claude, or even set up an automation. So let's say, hypothetically, by Wednesday at midnight, you have all of your scripts done.
14:15So that means whether you make them on Saturday, Sunday, Monday, Tuesday, whatever, by Wednesday at midnight, you have all of your scripts done that you plan on filming on Thursday. And then on Thursday morning at 2AM, you're gonna have Claude Cowork take all of those scripts and build your shot list for you.
14:31Besides inefficient filming, problem number four is an inefficient schedule altogether. Task switching is a major source of inefficiency in business and really in life. Every time you switch from one task to another, you don't just lose the time that it took to switch, you also lose the mental momentum that you had when you were sticking with one task.
14:51So I think a huge problem that a lot of people make, especially a lot of solopreneurs and solo brand owners, is that you film, and then you edit, and then you write your script, and then you schedule it, and then you start over. You do script, and then you film it, and then you edit, and then you write your caption, and then you schedule, and you start over.
15:09And every single time you're switching tasks, and every time you are switching to a new thing, and every time you're starting a new video over, it's really inefficient, and it's really slowing you down. Instead, I've shared my process before, but what I like to do is break these batches of time down into even smaller chunks.
15:25So I will have a maybe thirty minute, maybe three hour, maybe six hour window where I'm filming as much as possible. In fact, to kind of let you peek behind the curtain right now, today is a podcast batching day. So I'm going to record as many podcasts as I possibly can before I lose my voice, and then I'm going to give them to my to edit them over the course of weeks.
15:46Instead of the old school way that I used to do things where I would record one episode today, and then a few days later, I'd record another one, and then a few days later, I'd record another one. No. That's inefficient.
15:56The same thing applies to your reels. Record as much as you can in one possible time, then edit as much as you can in one possible time. Before all of that, plan as much as you can in one possible time.
16:06Every single time you switch tasks, you lose mental momentum. And so the automation that I recommend building is either having Claude Cowork take over your entire schedule and optimize your day to day lives that you're not having to switch tasks so often, that you're able to stay more efficient and more on schedule and more in a routine.
16:26Or if you don't wanna go full cyborg and let Claude Cowork manage your entire life schedule, you can at least let it manage the other little tasks in the process. I'm sure a moment ago, as I said, I give my podcast to an Eddler to edit. You were thinking, well, that's great, Brock, but I don't have an Eddler.
16:41Yes. You do. Claude Cowork can be your Eddler for you.
16:45There are multiple plug ins. My personal favorite is using Remotion as a plug in for your Claude coworker that will allow you to edit your content so much faster. You can also use an AI tool like Gling AI, where you can just upload all of your raw content and let an AI tool do at least the rough cut of the ending for you.
17:05That way, you don't have to worry so much about spending hours ending, or spending hours coming up with scripts, or spending hours writing your captions, because you know that these sophisticated AI tools are able to take care of those things for you, and this allows you to do more of what you do best, or if nothing else, the thing that only you can do, which is putting your face on camera and being the person to actually hit record and be in your content.
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19:07For more information, please see the episode description. And then the fifth problem, the final problem that is a part of the a in the ramp is no carousels. I can't tell you how many people's profiles I review, and I see 80%, 90%, heck, a 100% of their posts are reels.
19:23Reels are great. Don't get me wrong. Reels can be a great way to grow.
19:26Reels are not dead, but on average, carousels get more engagement. On average, when all things are equal, if engagement is equal between a reel and a carousel, the carousel will get more reach. Carousels are one of the best and most underrated ways to grow on Instagram, but most people aren't posting them because they feel like a lot of work.
19:45It's like, oh my gosh. I already took all this time to film all these reels, and now I gotta make some graphic design heavy posts as well. No.
19:52You don't. You can have Claude Cowork create your carousels for you based off of the scripts you've already approved, the transcripts of the reels that you've already recorded, the captions you've already written.
20:03You can have all of this content that you've already taken time, energy, and effort to make, and have it turn into a text based, or graphic based, or photo based post by Claude Cowork. I have found that the easiest way to do this is to set up some templates in Canva, and then point Claude Cowork towards those templates so that whenever you need a certain post that fits a certain style, you can tell it to use this template, and it will create a design that looks how you want it to.
20:28It doesn't look like a cookie cutter carbon copy of what everyone else who's using Claude Cowork to create their carousels made. It will be actually unique to you, your brand, your business, your preferences, and your taste. And, of course, it does take a little bit of set of time in advance to create these templates in Canva, but once you do that, Claude Cowork can do the rest and can turn your reels into carousels just like that.
20:48The m in the ramp method is multiply, and it's multiply because I am the king of the anti hustle hustler clo. I am anti hustle culture.
20:58I do not believe in burning the midnight oil and working harder, and that's how you're gonna grow on Instagram. Sure. Work hard.
21:05I'm definitely a fan of working hard, but sacrificing what life is all about, sacrificing your friends and family, the people you love, and the things you love to do in order to make another reel, no. I I don't get down with that. That's that's not me.
21:17I am someone instead who likes to create one post and have that multiply into three or six or a dozen different pieces of content. Do one piece of work and have it scale. And I think one of the big problems that people run into is they're not scheduling their content.
21:35In fact, let me ask you this. At the time that you are hearing this right now, do you have at least fourteen days of content that is already done, edited, captioned, and scheduled? Like, if you were to go into a coma right now, would your social media, would your Instagram run on autopilot for the next fourteen days?
21:52My guess is that 86% of you, if not more, are answering, no. I don't.
21:57I don't have that many posts. Maybe you have a couple. Maybe you have a week.
22:00But for most people, you don't have even two weeks of breathing room. That is stressful. No wonder you're constantly stressed out.
22:08No wonder you're always on the verge of burning out. Instead, what I recommend doing is the crazy thing that no social media managers, no social media experts talk about, which is don't post for the next two weeks. Don't post a single post for the next two weeks.
22:23Instead, take the next two weeks to create as much as possible. Use everything from the r and the a, the research and the assemble phase of the ramp method to create or as the a says, to assemble as many posts as possible, and then schedule them or build the automation that I recommend building, which is having Claude Cowork schedule them for you.
22:47Wait. Don't just schedule them once. Use Claude CoWork to schedule them once, and then again ninety days from there, and then again ninety days after that.
22:56You could even get so advanced as to build an entire system, an entire dashboard where Claude CoWork is able to, like, pull all of your posts and to decide when a certain post needs to be reposted and what's the ideal window. That's getting a little bit advanced.
23:10We're gonna talk more about dashboards in just a second. But if nothing else, I use Metricool to schedule all of my posts. And what I should say more accurately is that Claude Cowork schedules all of my posts for me in Metricool.
23:23That way, I don't have to be the person who's actually, like, dragging the post to a certain time. Okay. Make sure that this post is going live then.
23:30I'm gonna duplicate it and schedule it for ninety days in the future. Instead, when my posts are done being whether I them, or an AI tool, or my professional my reels for me, they're all in one folder.
23:43Claude Cowork then looks at that folder once a week, It grabs any new posts that haven't been previously scheduled, and it schedules them based off of the rules that I have given it within MetraCool for the future. And, of course, everyone's rules are gonna be slightly different, but for me, as someone who's posting about three to five times today, I had specific rules that I'd given Claude so that it doesn't post two things within the same hours, that it doesn't post two things that are the exact same topic back to back.
24:09So it's not posting too many reels on one day and too many carousels on another day, or one day that's just like seven memes for some reason. I have it balance all these different formats and all these different things that I usually want to keep in mind, but then it's able to do the work that doesn't take any creativity.
24:23It doesn't take any human mindset or taste or personality or preferences. It's just taking my rules and following them for building out my content schedule, and then duplicating those posts, and making sure that I have posts scheduled for the future.
24:37And that is how, at the time of recording this, I have over 150 posts scheduled for 2027, which at the time of reporting this is six months from now.
24:46And then the p in the ramp method is process. Not process as in, like, your process, but process as in processing all of the content that you have posted.
24:56Basically, analyzing everything that you have posted so far to determine what works. So you're not constantly grasping at straws and trying to come up with new posts and trying to reinvent the wheel. Instead, you have a certain bank of five or 10 or a dozen different posts.
25:10Five, ten, or a dozen different topics, five, ten, or a dozen different formats that you can use on repeat. You can constantly mix and match different topics and different formats because you know that these are the things that are going to work.
25:23Of course, you can always experiment, and I always recommend having some room for experimentation and trial of new formats and new topics. But for the majority of your content, you're not having to reinvent the wheel, you're just using what has proven to work in the past.
25:36And this solves problem number seven, our final problem, which is I have no clue why this did well, or I have no clue why this didn't do well. I thought this post would do great, and it didn't. I thought this post would do horribly, and it did really good.
25:48When you have Claude Cowork or even Claude Code create an entire dashboard for you, it's able to analyze your content on a much deeper level and notice trends that you might be too close to notice yourself. It's kind of like having a content expert or an outside opinion on your post to constantly be giving you feedback as to why certain things did well or didn't.
26:09I know this might have sounded like a lot. I know this might have sounded complex, but I want to challenge you to build one thing. That's your homework.
26:14Like this episode, make sure you're subscribed to the podcast, and then build one automation. One thing from the ramp method, create it within Claude Cowork or Claude Code today, and your future self will thank you.
26:27Thank you so much for watching, and as always, happy networking.
The Hook
The bait, then the rug-pull.
Brock Johnson has posted to Instagram for over 1,800 consecutive days, and he opens by promising the AI system he wishes he'd had from day one — not a captioning shortcut, but a full agentic pipeline. His caveat lands immediately: the engine is powerful, but you still have to know how to drive it.
Frameworks
Named ideas worth stealing.
01:06acronym
RAMP
Research
Assemble
Multiply
Process
A four-stage system for structuring which part of an Instagram content pipeline gets handed to an AI agent at each step.
Steal forAny solo-creator content-ops audit — map your own pipeline onto these four buckets and see which stage has no automation at all.
01:58list
The Seven Content Problems
I don't know what to post
Bad hooks
Inefficient filming
Inefficient schedule (task switching)
No carousels
No scheduling buffer
No idea why a post did or didn't work
The seven recurring failure points the RAMP method is built to solve, each with its own recommended AI workflow.
Steal forA self-audit checklist for any recurring content operation, not just Instagram.
CTA Breakdown
How they asked for the click.
VERBAL ASK
00:46product
“At the end of the month of July, I'm going to be hosting a series of webinars that I want to invite you to attend... where I will teach you the a to z guide of how to actually grow on Instagram in less than fifteen minutes per day.”
Single low-pressure mention early in the episode, folded into the narrative rather than a hard sell, with the link only in show notes — repeated briefly again at the very end as a subscribe/challenge ask.
A 16-minute system walkthrough for automating the entire Reels pipeline from saved inspiration folder to scheduled post, with Claude doing most of the work.
A 21-minute breakdown of the carousel formats beating reels on engagement — with real examples, swipeable templates, and the algorithm mechanics behind each one.
A three-hour, whiteboard-taught course that reframes AI automation as systems thinking, then hands over the exact Claude workflow, folder template, and CLAUDE.md the creator used to automate ten-plus businesses.
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